| | | B2BMarketingSmarts | |  Linkedin | 18 articles |
| Page 1 of 1 | Previous | Next | B2BMARKETINGSMARTS MARCH 28, 2011  Ideas to help break the B2B automated marketing content barrier. Brian is the organizer of the LinkedIn B2B Marketing Roundtable of which I am a member. Recently I sat in on a great Webinar put on by Brian Carroll of MECLABS Applied Research. Instead of the speaker being a B2B marketing resource, this Webinar was a real-life case study presented by a true B2B marketer, Michelle Levy, Associate Vice President of Marketing Programs for ECI Telecom. Games. | B2BMARKETINGSMARTS FEBRUARY 15, 2012 Is your B2B marketing missing a secret ingredient? The network of B2B marketers digitally sharing news, information and expertise through LinkedIn, Twitter, and dozens of other sites is currently focused on social media. Not long ago it was talking about email marketing, SEO and other tools available to B2B marketers today. Each of those digital marketing methods has value for communicating, building relationships [.] Is your B2B marketing missing a secret ingredient? is a post from: B2BMarketingSmarts. | | | | | |
| B2BMARKETINGSMARTS SEPTEMBER 6, 2012 B2B marketing efforts that deliver big payoffs. Just this morning I got an article from LinkedIn Today — “4 Blogging Tips to Double Your Site Traffic” — that endorses the power of videos and blogging. B2B marketers get hammered daily with so many pieces of advice that it’s hard to know what to do next. Written by Louise Julig for SocialMediaExaminer.com, it [.] B2B marketing efforts that deliver big payoffs. is a post from: B2BMarketingSmarts. B2B Email Marketing B2B Inbound Marketing Outbound B2B Marketing B2B Marketing B2B Marketing Best Practices Marketing with Video | B2BMARKETINGSMARTS SEPTEMBER 29, 2009 A B2B marketing message angle that could close sales. It came from Christine Durkin of MockVideo when she commented on a LinkedIn discussion asking “Is there a silver bullet answer to shortening the technology B2B sales cycle?&#. In an earlier post, I talked about what motivates business buyers to buy. listed the typical human wants and needs that drive all decisions, including those in the B2B world. The problem is, whether I’m writing copy for collaboration software or safety gear or outsourced IT or leadership training, the benefits I present are all in the same categories. 2. To save money. 3. To save time. To avoid loss. | B2BMARKETINGSMARTS AUGUST 15, 2011 Effective B2B marketing requires budget AND brains. That’s why I took a moment to read a communication from the LinkedIn B2B Lead Generation & Content Marketing group entitled “20 Quotes To Inspire Your Marketing.&# Everyone needs a break from the daily stack of work. Put together by Michael Brenner, Sr. Director, Global Marketing at SAP, many of them amused and inspired me. [.] Effective B2B marketing requires budget AND brains. is a post from: B2BMarketingSmarts. B2B Lead Generation Integrated Marketing Outbound B2B Marketing Sales and Marketing Uncategorized B2B Marketing Inbound Marketing Nurturing Outbound Marketing | B2BMARKETINGSMARTS APRIL 29, 2013  Why B2B marketers must read this book on lead generation. It doesn’t just cover the new rules of lead generation marketing that involve LinkedIn, Twitter and Facebook. 'The title of David Scott’s new book “The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI” is a bit misleading. It covers all the channels and all the practices necessary to achieve successful B2B marketing [.] | | | | | | | |
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B2BMARKETINGSMARTS | TUESDAY, OCTOBER 25, 2011 B2B marketing’s one-stop manual of content best practices.
He’s started a group on LinkedIn, “B2B Lead Generation & Content Marketing,” and has gathered together a collection of top [.] Recognizing the critical importance of content in B2B marketing, a colleague of mine, Paul Mosenson, is tapping the knowledge and expertise of a number of marketing communication strategists to help support his NuSpark Marketing venture. B2B marketing’s one-stop manual of content best practices. is a post from: B2BMarketingSmarts. MORE >> -
B2BMARKETINGSMARTS | SUNDAY, NOVEMBER 22, 2009  Two simple B2B marketing ideas I wish I’d thought of.
Simple Idea #2: Many apologies to whoever wrote about this on a blog post or on LinkedIn, but I read this idea over a month ago and didn’t make note of where. Sometimes I find the simplest things the most impressive. Maybe I’m just surprised that, because they are so simple, I hadn’t thought of them before. ve come across two simple marketing ideas lately that I thought I would pass along as others may not have thought of them, either. Simple Idea #1: I discovered the first one when I was doing some online research and came across the Delivra site. Save it. Print it. MORE >> -
B2BMARKETINGSMARTS | MONDAY, FEBRUARY 25, 2013 B2B marketing that uncovers hot leads & builds involvement.
LinkedIn may have flaws and spam problems at times, but the ability it gives us to meet and share ideas with colleagues all over the world is wonderful. One of my new LinkedIn acquaintances, Tracy Johnson, President of Spotted Dog Promotions, recently sent me an article he wrote about “Contests and your Marketing Strategy.” ” What [.] B2B marketing that uncovers hot leads & builds involvement. is a post from: B2BMarketingSmarts. MORE >> -
B2BMARKETINGSMARTS | MONDAY, JUNE 6, 2011 When B2B Marketing should apply the rule of IDM.
In today’s B2B marketing world a large number of blogs, LinkedIn commentary, Webinars and the like focus on all the changes in marketing. In fact, the header on G. David Dodd’s Marketing Directions blog is positioned on following the changes. His header reads, “The rules of B2B marketing are constantly changing. What worked yesterday won’t [.] When B2B Marketing should apply the rule of IDM. is a post from: B2BMarketingSmarts. B2B Content B2B Marketing Best Practices B2B Marketing Creative Uncategorized Testing MORE >> -
B2BMARKETINGSMARTS | TUESDAY, MAY 11, 2010  Is there any B2B marketing subject of interest today besides social media?
There is a discussion on LinkedIn in the Technology Marketing Community about email subject lines. An especially insightful comment from David Isaac was posted yesterday and reads as follows: “As content manager at IDG Connect , I wrote more subject lines than I care to think about, and we often tested subject lines. The differences were negligible in most cases. What really seemed to matter when it came to subject lines was the subject. Our subscribers responded to what was important to them. Our ability to dramatically increase numbers with a great subject line was limited. MORE >>
- Want to be a B2B business-development pro? Start here. B2BMARKETINGSMARTS | TUESDAY, JANUARY 26, 2010
- How B2B marketers can help overcome the “no budget” excuse B2BMARKETINGSMARTS | WEDNESDAY, MARCH 3, 2010
- Boost B2B sales with an “in your face” approach. B2BMARKETINGSMARTS | WEDNESDAY, SEPTEMBER 23, 2009
- Subject testing: Hate it in the classroom, love it in B2B marketing. B2BMARKETINGSMARTS | MONDAY, JUNE 7, 2010
- Is anything missing from your online B2B brand? B2BMARKETINGSMARTS | MONDAY, OCTOBER 5, 2009
- Two ideas in 20 seconds. B2BMARKETINGSMARTS | WEDNESDAY, OCTOBER 14, 2009
- Content by any other name would smell as sweet. B2BMARKETINGSMARTS | MONDAY, OCTOBER 19, 2009
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