25 Awesome LinkedIn Tips for B2B
MAY 22, 2012
Now to complete her “Awesome Tips” series, she takes on LinkedIn. How can you make the most of LinkedIn for your B2B company? Use keywords in your company description : Incorporate keywords into the description of your company on your LinkedIn page. Create a custom URL: LinkedIn gives you the ability to create a custom URL—optimize yours to include your brand name.
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
Setting up a presence on all of the popular social networks – Facebook, Twitter, LinkedIn, Google+ — requires minimal fees, if any. A question we get repeatedly from B2Bs that are new to social media marketing is, how much should we budget? Minimum Budgeting Requirements. With social media, a large portion of the cost is time. This is a daily activity. Brand monitoring. Engagement.
25 Awesome B2B Blogging Tips
MAY 2, 2012
Take advantage of social media: Promote your blog posts on your company’s social profiles such as Twitter, Facebook or LinkedIn in order to expose your content to your audience. Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Below, here are 25 quick ideas for making your B2B blog succeed!
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
LinkedIn. LinkedIn has and always will be business as usual. With that in mind, you wouldn’t think LinkedIn is really the place to try and market a video right? LinkedIn is full of Groups and Discussions that could be relevant to your videos topic or subject area. It’s worth bearing in mind that LinkedIn allows you to post status updates for a reason. YouTube.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. little.
How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
JUNE 22, 2010
Use social media to promote via Twitter, LinkedIn and Facebook. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. What are innovative ideas of promoting webinars? Schedule the webinar on a Tuesday, Wednesday or Thursday. If a rep.
Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
JUNE 4, 2010
Join us for next week’s #B2Bchat on LinkedIn, Thursday, June 10th at 8pm Eastern (5pm Pacific) by following the hashtag #B2Bchat ! B2Bchat Recap] June 4th, 2010 | By Jeremy Victor Well this week’s #B2Bchat on print advertising and where it fits into today’s marketing mix was a lively discussion. Enjoy the read and special thanks go to @KentHuffman for moderating this week for me.
Podcasting As Content Marketing: An Interview With Podcast Pro.
JUNE 30, 2010
You may contact Deni via LinkedIn , follow her on Twitter @dkasrel , or visit her blog: The Communications Strategist. Use promo code “B2Bbloggers and save 20% off the July 8th event in Philadelphia. Wouldn’t you love it if customers carried your marketing materials around in their pocket? It can happen when you a create podcast. You need to learn to use the meta tags in the files.
Overcoming the B2B Marcom Manager's Content Conundrum
APRIL 29, 2010
For example, some posts are more suitable for Twitter, while others may be better for LinkedIn. Content , links and trust are the currencies of the internet. Relevant, useful content provided on a regular basis across multiple social and online media helps build trust. This same content can also generate the links that boost search traffic, leads and sales. 50 Ways To Make 2011 Rock 2.
Content Methodology: A Best Practices Report
Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.
Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
OCTOBER 29, 2010
cuferg : Hubspot has some great resources too, slideshare with some searching, linkedin groups. About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Read the full version here. Mobile.
Exclusive Interview Eloqua's Director Of Content @jchernov.
AUGUST 30, 2010
Well before I got here, leaders like Steve Woods , Chad Horenfeldt and Mike MacFarlane were blogging, tweeting, creating LinkedIn groups. So the channels aren’t new per se, it’s just that we’ve doubled down on the model recently. The main reason: it shared real life experience of implementing and managing social media marketing. It wasn’t a best practice research report. That’s DBL.
Want to Build a B2B Community? Twitter Chat Offers Advice and How.
AUGUST 22, 2010
Where to begin: forums, blogs, social outposts outposts (Twitter, LinkedIn, Facebook)? bfr3nch : It’s best to build community sites where the community already resides – LinkedIn, Facebook, Twitter, Meetup, associations, forums, etc. But how do you build and nurture this community, where do you start with? These were some of the questions we tackled on the last #B2Bchat.
Tapping Social Networks for Business: Interview with @ClaraShih.
NOVEMBER 9, 2010
You may contact Deni via LinkedIn , follow her on Twitter @dkasrel , or visit her blog: The Communications Strategist. After all, Shih created Faceconnector , an application that pulls Facebook profile information into Salesforce.com’s CRM application. She also wrote The Facebook Era , which is chock full of insights on how to use social networks for business purposes. Or Does It? 5.
Evangelizing a Content Marketing Program
than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.
LinkedIn: How to Properly Plant It into Your Social Media.
JUNE 9, 2010
So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere? In this week’s #B2BChat , we’ll share ideas and thoughts about LinkedIn. Some questions we’ll pose to help guide the conversation include: Do you have a LinkedIn strategy? Do you use LinkedIn for prospecting?
Technology Naughty Vs. Nice In 2010
DECEMBER 23, 2010
Passing on your business travel or vacation plans to your entire social network Giving your vacation plans to your credit card company Unless you’ve got excellent home and work security or complete trust in every one of your Facebook/ Twitter /LinkedIn /Tumblr/ etc. Secure is a global leading provider of security solutions, which are available through over 200 operators around the world and trusted in millions of homes and businesses. For the top B2B professionals, 9 to 5 is a myth. Unfortunately security is not always top of mind. However, don’t be so shy with Visa or American Express.
All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]
AUGUST 13, 2010
LinkedIn groups r great. The chat zoned in on hot questions that dealt with the various lead nurturing strategies that would work, the kinds of content that would have the most impact and success, the significance of lead scoring, the tools that can be used, etc. This is a summary adapted from the complete transcript and if you want to read the full version then you can just drop by here.
5 P's of B2B Social Media Marketing | B2Bbloggers.com - B2B Social.
JULY 21, 2010
While that may be enough to start in social media, it won’t satisfy the long term business requirements for such an investment… namely ROI. So your plan should have measurable objectives , such as 10% increase in web traffic within six months or 200 new LinkedIn followers within one month. The eight elements, summarized below, are found in many B2B social media policies. 1. Patience!
Definitive Guide to Planning a New Content Initiative
LinkedIn post is enough to make daily deposits in your audience’s “trust bank”. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. content initiative planned, launched and firing on all cylinders. target.
Help Shape and Improve #B2BChat!
SEPTEMBER 30, 2010
Does the chat need a LinkedIn group or a Facebook page? About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Help Shape and Improve #B2BChat! What makes you come back? Or do you prefer the current format? What can be improved?
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.
10 Ways to Misbehave on LinkedIn
MAY 31, 2016
But LinkedIn in is a different story. 1. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. LinkedIn is not Facebook. wonder if the experts might have responded differently if the negative post had been published on LinkedIn.
5 Reasons LinkedIn Has Lost Its Luster
grow - Practical Marketing Solutions
JULY 23, 2014
Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation. But LinkedIn is seeing dollar signs.
Content Marketing Playbook: Strategy and Roadmap
stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.
7 Tips to Supercharge Your Content on LinkedIn Pulse
JUNE 16, 2016
It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Content marketing superstars such as Jay Baer, Joe Pulizzi, and Lee Odden all leveraged LinkedIn to build their multimillion-dollar companies. Master LinkedIn Pulse: 7 Tips for Success.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.
8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Inbound Marketers – For Marketing Professionals. Google Analytics. Future trends.
What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
JUNE 14, 2016
Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. But what about Outlook?
Staffing and Launching Your Content Marketing Program
on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.
LinkedIn Has Opened the Content Marketing Floodgates
Digital B2B Marketing
MARCH 4, 2014
LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. LinkedIn doesn’t make it easy. How should you approach it?
No!! LinkedIn Just Went Klout On Us!
Digital B2B Marketing
SEPTEMBER 25, 2012
If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers are public and topics are ranked by the number of +Ks received. Gamified LinkedIn?
Leveraging LinkedIn for Business
NOVEMBER 17, 2014
This is certainly the case with LinkedIn, a social media site designed with business in mind. At its core, LinkedIn was created as a place for business professionals to network. LinkedIn users are, on average, better educated with higher paying jobs. Find ways to advertise your business to the LinkedIn crowd. If you own a bar and grill, maybe push your happy hour.
10 Examples of Highly Impactful LinkedIn Profiles
MARCH 12, 2015
Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Why LinkedIn Again?
B2B Marketing Trends for 2016
social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.
Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
JUNE 14, 2016
We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Many potential hires or clients search job titles at specific companies on LinkedIn to find the right person to talk to.