Here are a few noteworthy items: Two weeks ago we saw Goldman Sachs join Twitter , a long awaited launch; StockTwits and PRN Newswire recently joined forces to integrate news into the social media stream; Econsultancy last month wrote about the use of LinkedIn among financial services firms ; The Financial Times reported in April how more financial services firms are embracing social media ; and, I recently spoke on a panel discussion at Cognito PR on trends in B2B social media in financial services (you can d ownload the PDF summary ); So what’s changed? MORE >>

Unfortunately, I think they are often an afterthought as communicators chase blogs, Twitter, LinkedIn and other platforms to tell their story. 'Last week, my ability to navigate London was put to the test as I attended four different events across the city. Luckily, I was able to be at most of the activities I needed and wanted to see, and attending them made me think of ways B2B marketers can take advantage of events — either by attending or hosting. Aaron Pearson and I have written here about the importance of face-to-face time. Here is his post from SXSW. Twitter. Video. MORE >>

LinkedIn continues to be enhance its platform for B2B communicators. When LinkedIn went public I wrote about some new things for the company to invest in and focus on, and one of those was a dashboard. This is a game changer for LinkedIn but also for all of us. LinkedIn Dashboard. It’s no secret that I am a believer in the power of LinkedIn Groups. LinkedIn says the dashboard for groups will be updated every day — something that would be expected and critical to the success of this tool.  Don’t Overlook the Power of LinkedIn Groups. MORE >>

customer who uses LinkedIn may not be on Twitter or Facebook while others still rely on email newsletters to know what is happening. There’s a lot to be said for comparing social media strategies these days and supporting your favorite team in sports. In fact, much of the reason sports teams do so well in using social media is that they understand the value of a loyal following. They also understand the value of winning, and one way of viewing how you can help your clients succeed is to get them into a sports mentality. How are you attracting and keeping fans? MORE >>

First, we’ve had an enormous amount of media attention given to social media companies and its use, from LinkedIn’s up and coming IPO to Facebook talking to Baidu of China to the Royal Wedding in London (infographic), it’s been difficult to escape the usefulness as well as widespread use of social media. For instance, just look at this chart generated by LinkedIn at the rise in the number of links shared on its network. It’s been a busy week for social media in financial services…and it’s only Tuesday. But who is lagging and why? Why now? MORE >>