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OCTOBER 10, 2011 Why LinkedIn’s Company Pages Now Matter More
With one small update, LinkedIn made the company pages more releevant and more competitive with other social platforms last week. The new company updates feature allows the administrator for a company’s page on LinkedIn to now add news and share links that feed into the page’s stream. CME Group on LinkedIn. What the LinkedIn IPO Could Mean for B2B Communicatons.
| | B2B VOICES
DECEMBER 21, 2011 2012: No Predictions, Just Actions
LinkedIn : I am a long-time fan of LinkedIn for the B2B market and am very excited about 2012. Both of these additions have been much needed and further enhance LinkedIn as a social business platform. We will putting more emphasis on LinkedIn in the coming year and finding ways to better improve what we do for the benefit of our customers. I stopped reading them.
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NOVEMBER 28, 2011 B2B Creativity is Not an Oxymoron
We’ve always been focused as an organization on innovation, which is why we’ve been so successful at trying new things, such as LinkedIn , Twitter , and mobile devices. Discussion Resources Soap Box B2B marketing B2B social media creativity linkedin mobile Twittercan’t think of anything that’s farther from the truth. Another Lego creation at home.
| | B2B VOICES
APRIL 29, 2011 Other Voices: A Discussion with Mark Ragan, CEO of Ragan Communications
She has helped take a huge load off my back by creating our first LinkedIn communities and keeping up with trends, new tools and strategies. have been fortunate enough to get to know Mark Ragan more closely during the past few years. Mark, as you may know, is CEO of Lawrence Ragan Communications and one of the leading figures in the public relations industry. Come to us.
| | B2B VOICES
MAY 18, 2011 What the LinkedIn IPO could mean for B2B communicators
Tomorrow marks another milestone for social media with LinkedIn’s IPO. But as this story in Bloomberg details, LinkedIn gets “70 percent of revenue from business subscriptions, a model that’s similar to Salesforce.com. So perhaps instead of treating LinkedIn like social media perhaps its future is more like the CRM model. Group Pages. Build a Dashboard.
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JANUARY 16, 2012 Around the World in Social Media
As many B2B companies move into using more social and digital tools we continue to read about case studies involving the big three — LinkedIn , Twitter and Facebook. A lot has been happening in the world of social media, and I do mean the world. But what abo0ut Sina Weibo ? Orkut ? Renren ? Are these networks a part of your strategy? Do you know who they reach and what they do? Europe.
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B2B VOICES Further Momentum with Financial Services and Social Media
| MONDAY, JUNE 11, 2012
Here are a few noteworthy items: Two weeks ago we saw Goldman Sachs join Twitter , a long awaited launch; StockTwits and PRN Newswire recently joined forces to integrate news into the social media stream; Econsultancy last month wrote about the use of LinkedIn
among financial services firms ; The Financial Times reported in April how more financial services firms are embracing social media ; and, I recently spoke on a panel discussion at Cognito PR on trends in B2B social media in financial services (you can d ownload the PDF summary ); So what’s changed? MORE >>
B2B VOICES How B2B Companies Can Leverage Events to Build Awareness
| MONDAY, APRIL 29, 2013
Unfortunately, I think they are often an afterthought as communicators chase blogs, Twitter, LinkedIn
and other platforms to tell their story. 'Last week, my ability to navigate London was put to the test as I attended four different events across the city. Luckily, I was able to be at most of the activities I needed and wanted to see, and attending them made me think of ways B2B marketers can take advantage of events — either by attending or hosting. Aaron Pearson and I have written here about the importance of face-to-face time. Here is his post from SXSW. Twitter. Video. MORE >>
B2B VOICES LinkedIn Becomes More Relevant for B2B Communicators
| FRIDAY, NOVEMBER 11, 2011
continues to be enhance its platform for B2B communicators. When LinkedIn
went public I wrote about some new things for the company to invest in and focus on, and one of those was a dashboard. This is a game changer for LinkedIn
but also for all of us. LinkedIn
Dashboard. It’s no secret that I am a believer in the power of LinkedIn
says the dashboard for groups will be updated every day — something that would be expected and critical to the success of this tool. Don’t Overlook the Power of LinkedIn
Groups. MORE >>
B2B VOICES Your Game Plan: Focus on Fans
| TUESDAY, JANUARY 3, 2012
customer who uses LinkedIn
may not be on Twitter or Facebook while others still rely on email newsletters to know what is happening. There’s a lot to be said for comparing social media strategies these days and supporting your favorite team in sports. In fact, much of the reason sports teams do so well in using social media is that they understand the value of a loyal following. They also understand the value of winning, and one way of viewing how you can help your clients succeed is to get them into a sports mentality. How are you attracting and keeping fans? MORE >>
B2B VOICES Has Social Media in Financial Services Arrived?
| TUESDAY, MAY 10, 2011
First, we’ve had an enormous amount of media attention given to social media companies and its use, from LinkedIn
’s up and coming IPO to Facebook talking to Baidu of China to the Royal Wedding in London (infographic), it’s been difficult to escape the usefulness as well as widespread use of social media. For instance, just look at this chart generated by LinkedIn
at the rise in the number of links shared on its network. It’s been a busy week for social media in financial services…and it’s only Tuesday. But who is lagging and why? Why now? MORE >>
- It’s Time for B2B Social Media Marketing to Generate Leads B2B VOICES | MONDAY, JANUARY 23, 2012
- Do Most Online Communities Fail? B2B VOICES | MONDAY, FEBRUARY 6, 2012
- The Next Chapter for Social Finance and Three Things to Consider B2B VOICES | FRIDAY, APRIL 12, 2013
- Other Voices: A Discussion with Michael Pranikoff of PR Newswire on B2B Digital Communications B2B VOICES | TUESDAY, AUGUST 21, 2012
- The Future of Social Media is Not Digital B2B VOICES | THURSDAY, MARCH 14, 2013
- World-Class Social Practices for B2B Companies B2B VOICES | SATURDAY, NOVEMBER 26, 2011
- The Three I’s of Social Business Media B2B VOICES | TUESDAY, NOVEMBER 6, 2012
- Guest Post: How B2B Companies Can Use Video/Photos in Social Media B2B VOICES | WEDNESDAY, JUNE 9, 2010
- Are Newspapers Fading? And What Can B2B Communicators Do About it? B2B VOICES | FRIDAY, JUNE 22, 2012
- Avoiding the One Cup Approach to B2B Content B2B VOICES | MONDAY, APRIL 16, 2012
- Blogging isn’t Supposed to be Easy B2B VOICES | TUESDAY, APRIL 17, 2012
- Social Media Week: The B2B Content You May Have Missed B2B VOICES | FRIDAY, SEPTEMBER 28, 2012
- What’s on tap for the B2B Voices team in 2011? B2B VOICES | TUESDAY, JANUARY 25, 2011
- Business Tech Buyers Are Using Social Media, But Twitter? Not So Much B2B VOICES | MONDAY, SEPTEMBER 5, 2011
- Navigating the Legal Road Map of Social Media B2B VOICES | FRIDAY, JANUARY 6, 2012
- A B2B Summer Reading List B2B VOICES | FRIDAY, AUGUST 10, 2012
- Who are Your Content Superheroes? B2B VOICES | TUESDAY, FEBRUARY 12, 2013
- If You Want to Succeed Online Connect with Your Audience B2B VOICES | TUESDAY, MAY 22, 2012
- Education & Thought Leadership Will Drive Most B2B Content Production Plans to Be “Brick Heavy” B2B VOICES | SUNDAY, FEBRUARY 19, 2012
- Top 10 B2B Voices Posts of 2011 B2B VOICES | FRIDAY, DECEMBER 30, 2011
- Let’s Talk Social Media: We Agree to Disagree B2B VOICES | FRIDAY, MARCH 2, 2012
- A Brave B2B Social Media Book B2B VOICES | MONDAY, FEBRUARY 6, 2012
- Is Social Media Central to Your B2B Communications Strategy? B2B VOICES | WEDNESDAY, JANUARY 25, 2012
- What’s Ahead? The Changing Role of Communications B2B VOICES | MONDAY, MARCH 4, 2013
- Where Does Facebook Fit in Your B2B Communications Plan? B2B VOICES | FRIDAY, NOVEMBER 16, 2012
- Use the Force of Your Influence, Luke! B2B VOICES | TUESDAY, OCTOBER 2, 2012
- SXSW: Vertical Communities Seeing Growth B2B VOICES | SUNDAY, MARCH 10, 2013
- Mission Impossible: B2B Blogger Goes Rogue B2B VOICES | WEDNESDAY, SEPTEMBER 7, 2011
- Do You Believe? B2B VOICES | FRIDAY, DECEMBER 17, 2010
- Social Media: A Crucial Component for Success B2B VOICES | TUESDAY, MAY 7, 2013
- Measuring Outcomes in B2B Social Media – It’s Time to Start B2B VOICES | SUNDAY, MAY 9, 2010
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