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| Page 1 of 55 | Previous | Next | B2B WEB STRATEGY JUNE 12, 2012 Leveraging LinkedIn Group Analytics Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. LinkedIn Social MediaBut how do you measure the effectiveness of your group, and learn how to improve over time? | DIGITAL B2B MARKETING SEPTEMBER 25, 2012 No!! LinkedIn Just Went Klout On Us! If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. Gamified LinkedIn? LinkedIn has been free of most direct gamification for years. | | | | | | | MI6 MARKETING AGENCY JULY 14, 2010 What was Linkedin Thinking? Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. The primary tool and channel for our launch and to build the community was our Linkedin Group. Since the beginning we’ve used the Linkedin group for new member welcomes and introductions , for discussions, conversations and to make connections. So What Should Linkedin Do? | B2B WEB STRATEGY JULY 17, 2012 How to set up a Successful Ad Campaign on LinkedIn The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.]. LinkedIn PPCMany B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter. | B2B VOICES OCTOBER 10, 2011 Why LinkedIn’s Company Pages Now Matter More With one small update, LinkedIn made the company pages more releevant and more competitive with other social platforms last week. The new company updates feature allows the administrator for a company’s page on LinkedIn to now add news and share links that feed into the page’s stream. CME Group on LinkedIn. What the LinkedIn IPO Could Mean for B2B Communicatons. | DIGITAL B2B MARKETING OCTOBER 23, 2012 LinkedIn Just Went Into the Publishing Business A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. | | | | | | | | | -
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 20, 2012 How To View Any Profile On LinkedIn You look someone up on LinkedIn only to find they are a third degree connection (or not even!) LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1. Search On Google Don’t start with LinkedIn. Instead, use Google and include LinkedIn in your search (or even start the search with site:linkedin.com to limit your results to just LinkedIn). Your Turn Do you have favorite LinkedIn tricks you have discovered? MORE >> -
SOCIAL MARKETING FORUM | SUNDAY, MAY 22, 2011 5 LinkedIn Must Haves With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold. With millions of people from all over the globe taking part in the conversation on LinkedIn, it [.]. B2B marketing B2C marketing Inbound marketing Social media marketing linkedin marketing online marketing social media marketingWhile not one of the most visible sites, it is definitely one of the most powerful. MORE >> -
B2B WEB STRATEGY | TUESDAY, FEBRUARY 26, 2013 Guidelines for Writing Your LinkedIn Company Page LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. Both share the necessity to relate to humans and well as search engines (or in the case of LinkedIn, the search algorithm), but the tone of each is quite different. However, in order to place the person there, you must, as an administrator, be connected to that person on LinkedIn. MORE >> -
LEAD VIEWS | WEDNESDAY, APRIL 27, 2011 4 Proven Ways For Generating Business Leads On LinkedIn According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels ( LinkedIn, Facebook and Twitter). LinkedIn emerged as the most-used channel with 72% of B2B marketers using it to for their marketing efforts. The study also found that B2B marketers cited LinkedIn as the most important channel for them and identified lead-generation as the most valuable result of LinkedIn marketing. Below are 4 ways of using LinkedIn to get the desired results -. MORE >> -
B2B WEB STRATEGY | THURSDAY, APRIL 11, 2013 Are You Using LinkedIn Signal? 'If you are working in the B2B industry, no doubt you have already dabbled in the wonderful world of LinkedIn. But are you using LinkedIn Signal? LinkedIn Signal is a powerful tool that allows you to filter information in your news stream. What’s important to note about Signal is that it don’t confine you to 1st, 2nd and group connections, but allows you to see results from everyone on LinkedIn. Consider Signal a type of “Google Alert” that you can set up and save, but on the LinkedIn channel. Are you using LinkedIn Signal? MORE >>
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