B2B Memes

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Schadenfreude Is Cheap: Don’t Worry About the Journalists of the Future

B2B Memes

MUD day 3: I recently joined the LinkedIn for Journalists group, which turns out to be more useful and interesting than I had expected. A post from a couple of weeks ago pointed to an entry in Roger Ebert’s Journal headlined “Help! Our journalists of the future.”

Class 100
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Webcasts Grow Up

B2B Memes

There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. As an event attendee, I was able to resize, rearrange, and close or open the various windows within my browser, and it appears that the producer has even more flexibility in the setup.

Webcast 100
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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

LinkedIn is actually huge for my audience: custom builders, designers and architects. Our LinkedIn group is very active and important to these members. I don’t want people who are our fans and follow us to see the same content and decide to only follow/friend one of the media.

Ethics 100
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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

This is one reason the ranks of LinkedIn have been swelling of late, and why you should sign up if you haven’t already. Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. That’s your résumé now.&# Be a social-media networker.

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Editorial Wall, or Prison Wall?

B2B Memes

This was the point of a comment in an ongoing discussion of Greenslade’s article on in a LinkedIn group sponsored by The Media Briefing (you’ll need to join the group to see the discussion). Historically, most publishing enterprises have replied that it is, and have discouraged editorial involvement in business.

Ethics 100
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Jesse Noyes: Brand Journalist or Brand Reporter?

B2B Memes

A few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. Rather, he was questioning whether most companies were really prepared to be more journalistic, to accept journalistic values.