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| Page 1 of 1 | Previous | Next | B2B MEMES MARCH 11, 2011  Social Media and Ethics: An Interview with B2B Editor Maureen Alley LinkedIn is actually huge for my audience: custom builders, designers and architects. Our LinkedIn group is very active and important to these members. Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Absolutely. It’s very fluid. | B2B MEMES DECEMBER 15, 2011  Jesse Noyes: Brand Journalist or Brand Reporter? few days after Conley’s interview, my friend and ASBPE colleague Robin Sherman had this to say on LinkedIn about the concept of brand journalism: “Whatever it is, it is not journalism. Jesse Noyes. For the past week or so, in the wake of Paul Conley’s skeptical assessment , I’ve been mulling over the future of brand journalism, aka content marketing. Say “I” | | | | | |
| B2B MEMES OCTOBER 8, 2010 Nine Keys to a Robust Editorial Career in Social Media This is one reason the ranks of LinkedIn have been swelling of late, and why you should sign up if you haven’t already. Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Be media neutral. | B2B MEMES OCTOBER 19, 2010 Editorial Wall, or Prison Wall? This was the point of a comment in an ongoing discussion of Greenslade’s article on in a LinkedIn group sponsored by The Media Briefing (you’ll need to join the group to see the discussion). There’s been some fervent debate in recent days about the risks of an entrepreneurial role for editors. Note: By the term editor I mean any journalist, whether writer, reporter, or editor.) Does Does being involved in the business side of a media enterprise mean being involved in sales? And does breaking down the sacred wall between editorial and sales mean that editorial must be tainted? | B2B MEMES APRIL 12, 2011  Webcasts Grow Up There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today. Now if only they could supply better waiting-room music. | B2B MEMES NOVEMBER 3, 2011 Schadenfreude Is Cheap: Don’t Worry About the Journalists of the Future MUD day 3: I recently joined the LinkedIn for Journalists group, which turns out to be more useful and interesting than I had expected. Careers Journalism Writing journalism LinkedIn news writing Rogert Ebertpost from a couple of weeks ago pointed to an entry in Roger Ebert’s Journal headlined “Help! Our journalists of the future.” ” The entry consisted almost entirely of extracts from bad student writing, provided by a friend who teaches a university journalism course. do my share of bagging on journalists, but students are too easy a target. | | | | | | | |
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