B2B Marketing Traction

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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question.   Last year I started an aggressive LinkedIn campaign. From what you know about LinkedIn, does this ring true?  If so, is there a way to circumvent the system?  for group member viewing.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. So, now you can see some possibilities for storing contact information on LinkedIn. Some Rights Reserved.

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3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? tend to be more factual on LinkedIn updates and more conversational on Facebook. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible. b2b content Facebook LinkedIn marketing social media Not so fast! Here’s how to do it right. 1.

Do LinkedIn Endorsements Drive You Crazy?

B2B Marketing Traction

Do you wonder how these endorsements get on your LinkedIn profile? Do you want to turn off LinkedIn endorsements altogether? It turns out that years after LinkedIn introduced the endorsement feature, it is still driving people crazy. When It Comes to LinkedIn Endorsements, Are We Lemmings? ). LinkedIn Click edit on that section and you will see the new options.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

What is the right number of LinkedIn recommendations on your profile? My colleague Jeremy Eskenazi, Managing Principal at  global human resources consulting firm Riviera Advisors , cautions against too many or reciprocal recommendations. “I curate my LinkedIn recommendations so it doesn’t dilute my reputation. How many LinkedIn recommendations do you think are ideal?

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Selfie stick video or photo social media campaign. Contact us today for more information. Some Rights Reserved.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. 3. What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer. Compelling and Optimized Headline.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Unlike LinkedIn, which requires that you have an email address with the business URL ( and have it registered on LinkedIn for some time and have established connections in your profile – see more here ), anyone can set up a Facebook page for a brand or organization. Still on the fence about social media marketing? The first step was to clean up and optimize the website.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Are they “everywhere” on LinkedIn and you’re not? If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Are we marketing to the right audience?

LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. Showcase pages allow a LinkedIn member to follow something a company is showcasing. LinkedIn marketing

A Practical Checklist for LinkedIn Implementation

B2B Marketing Traction

Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. 1. LinkedIn will prompt you if your profile is incomplete. Do you need help getting results from LinkedIn?

3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less

B2B Marketing Traction

One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. 1. Reply promptly to messages on LinkedIn. LinkedIn direct messages are often inquiries about business or jobs, so don’t ignore them. LinkedInComment on them!

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service. You actually have a marketing budget.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Those that allocated more got greater results. Yet there is proof that content marketing works.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Others like LinkedIn and Facebook require that customers accept your invitation. You can also provide places for customers to share with other customers, such as online discussions on LinkedIn or Facebook Groups, Twitter chats and more. Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside.

Are LinkedIn Endorsements Too Easy?

B2B Marketing Traction

LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. LinkedIn Marketing SoapboxThe kind they teach you in business school?

LinkedIn Video: How to Use Endorsements and Manage Skills

B2B Marketing Traction

I’ve had many questions on how to use LinkedIn endorsements. Watch this video to learn how endorsements and skills work on your LinkedIn profile! You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features. LinkedIn marketing

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. 2. I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. ” Buyers want more than a boring product or service. Trust. Transparency. Tell it! Sociability.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

”) The same thing happened to LinkedIn in the last few years, and believe me, you will want to be on the platform and actively sharing and engaging with others for maximum results. Happy New Year! Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . 1. Substance is king.

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Mastering LinkedIn Workshop in Los Angeles January 23, 2015

B2B Marketing Traction

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. We look forward to your increased success on LinkedIn! LinkedIn marketing Tom N.,

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Follow your prospects and customers and engage in conversations and dialogues on LinkedIn discussion groups, on Twitter and Facebook (and on Vine, Pinterest, Instagram and others as appropriate). I’m seeing many businesses that are failing in their marketing because they are selling, not adding value for prospects and customers and not being interesting. Know your customer.

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How to Protect Your Privacy When Viewing LinkedIn Profiles

B2B Marketing Traction

Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” ” The answer is that unless you change LinkedIn’s default settings, individuals whose profiles you’ve viewed will see it all – photo, name, title, company and geographic area, and a hyperlink to open your profile. Tweet.

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! 2. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. There is no need to type two character spaces between sentences. Here’s why.

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

For B2B marketers, this is often LinkedIn. With LinkedIn you can build your personal profile and begin connecting with colleagues. You can also create a company page on LinkedIn, which few B2B marketers have done. Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. 1. How do they think?

B2B Marketers: How to Use LinkedIn Endorsements

B2B Marketing Traction

LinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! Why Did LinkedIn Add Endorsements? It used to be that the only way to provide a recommendation on LinkedIn was to go to the Recommendations option under the Profile menu , write your recommendation for someone, submit it for their review, and upon their approval it was posted.

Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. For example, when marketers were asked to choose their top platform for social media, 49% chose Facebook and only 16% chose LinkedIn. think this is because more marketers understand Facebook than LinkedIn. But, I digress.

How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

Get to know them by showing up at events, speaking at conferences, and connecting on LinkedIn. Follow up your first contact with a LinkedIn invitation to connect and/or a snail mail letter ( gasp! Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Here’s what you need to know to market successfully to CIOs.

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3 Ways to Be More Relevant on LinkedIn

B2B Marketing Traction

A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. With over 90% of corporations using LinkedIn to find needed resources, it’s important to be relevant. How does one become more relevant to someone who searches for a certain title, skill sets, or specialty expertise on LinkedIn? 1.

How to Optimize LinkedIn Profile Website Links

B2B Marketing Traction

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Making this easy change will help make your links more compelling so that visitors to your profile will be more apt to click on them and help optimize your profile so that you will come up higher on LinkedIn search results when users search for what you do. Tweet. Congratulations!

Does LinkedIn Make Your Phone Ring?

B2B Marketing Traction

So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To figure out what number you were – see Jason’s blog entry, What Number Are You On LinkedIn? Tweet.

Is Your Own Website Stopping You From Getting Found Online?

B2B Marketing Traction

Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Now more than ever, a “legacy” or old website can keep you from getting found online. One of the reasons is Google’s recent emphasis on website performance and compatibility with mobile devices.

When It Comes to LinkedIn Endorsements, Are We Lemmings?

B2B Marketing Traction

LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware! That’s why it’s important to manage your endorsements on LinkedIn. Questions about LinkedIn?

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Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

LinkedIn, Facebook, or Twitter? 100 followers of your LinkedIn Company Page? blog Facebook LinkedIn marketing social media strategy twitterTo succeed in social media marketing, your goals must be SMART. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. They have moved on to questions like, “How do we do this?” Specific.  What will it cost?

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Get a Jump on Your Competition with Pre-Launch Marketing

B2B Marketing Traction

If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. 2. Join in conversations on LinkedIn Groups, Twitter Chats, and Q&A social media sites like Quora and others.

4 Reasons to Get Recommendations on LinkedIn First

B2B Marketing Traction

Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. recommend that all my clients get recommendations on LinkedIn first. By getting LinkedIn recommendations first, you can then pick and choose and repurpose (and edit) them as testimonials for other marketing pieces.

Why I Hope the IPO Doesn’t Ruin Twitter

B2B Marketing Traction

That’s LinkedIn. I say it’s better because it has higher quality content to read and share. I do get more solicitations from LinkedIn now to pay for certain services, but at least they are optional, not changes to the core of how LinkedIn works. A long time ago I heard a marketing expert tell an audience of marketers to think of Twitter as an online radio show.

B2B Marketers: Why You Should Set Your Brand Free

B2B Marketing Traction

In phone conversations, at conferences, via email, in LinkedIn discussions groups, on blog post comments and on Twitter. I’ve always admired how so many B2B marketers are control freaks. We control details and deadlines and, most importantly, our brand. Protect the brand at all costs! When you let go, others will share your brand. Where will others share your brand?

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