B2B Marketing Traction

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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question.   Last year I started an aggressive LinkedIn campaign. From what you know about LinkedIn, does this ring true?  If so, is there a way to circumvent the system?  for group member viewing.

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends. Not only do people not have ( not make? Your philosophy?

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Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. So, now you can see some possibilities for storing contact information on LinkedIn. Some Rights Reserved.

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Do LinkedIn Endorsements Drive You Crazy?

B2B Marketing Traction

Do you wonder how these endorsements get on your LinkedIn profile? Do you want to turn off LinkedIn endorsements altogether? It turns out that years after LinkedIn introduced the endorsement feature, it is still driving people crazy. When It Comes to LinkedIn Endorsements, Are We Lemmings? ). LinkedIn Click edit on that section and you will see the new options.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. little.

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. ” Market on LinkedIn. LinkedIn is the number one most-used social media platform for business to business marketing. Create a LinkedIn company page.

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

What is the right number of LinkedIn recommendations on your profile? My colleague Jeremy Eskenazi, Managing Principal at  global human resources consulting firm Riviera Advisors , cautions against too many or reciprocal recommendations. “I curate my LinkedIn recommendations so it doesn’t dilute my reputation. How many LinkedIn recommendations do you think are ideal?

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Unlike LinkedIn, which requires that you have an email address with the business URL ( and have it registered on LinkedIn for some time and have established connections in your profile – see more here ), anyone can set up a Facebook page for a brand or organization. Still on the fence about social media marketing? The first step was to clean up and optimize the website.

3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Selfie stick video or photo social media campaign. Contact us today for more information. Some Rights Reserved.

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Are they “everywhere” on LinkedIn and you’re not? If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Marketing can be challenging. Are we marketing to the right audience?

8 Elements of the Perfect Blog Post

B2B Marketing Traction

Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. 3. What does a perfect blog post look like? recently curated an article on the perfect blog post by Kevan Lee of Buffer. Compelling and Optimized Headline.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Those that allocated more got greater results. Yet there is proof that content marketing works.

3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less

B2B Marketing Traction

One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. 1. Reply promptly to messages on LinkedIn. LinkedIn direct messages are often inquiries about business or jobs, so don’t ignore them. LinkedInComment on them!

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

LinkedIn Video: How to Use Endorsements and Manage Skills

B2B Marketing Traction

I’ve had many questions on how to use LinkedIn endorsements. Watch this video to learn how endorsements and skills work on your LinkedIn profile! You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features. LinkedIn marketing

LinkedIn Product and Services Pages Discontinued

B2B Marketing Traction

Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. Showcase pages allow a LinkedIn member to follow something a company is showcasing. LinkedIn marketing

A Practical Checklist for LinkedIn Implementation

B2B Marketing Traction

Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. 1. LinkedIn will prompt you if your profile is incomplete. Do you need help getting results from LinkedIn?

How to Protect Your Privacy When Viewing LinkedIn Profiles

B2B Marketing Traction

Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” ” The answer is that unless you change LinkedIn’s default settings, individuals whose profiles you’ve viewed will see it all – photo, name, title, company and geographic area, and a hyperlink to open your profile. Tweet.

Definitive Guide to Planning a New Content Initiative

LinkedIn post is enough to make daily deposits in your audience’s “trust bank”. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. content initiative planned, launched and firing on all cylinders. target.

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service. You actually have a marketing budget.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. 2. I’m still seeing a real reluctance on the part of many B2B businesses to get human with their marketing and really tell their story. ” Buyers want more than a boring product or service. Trust. Transparency. Tell it! Sociability.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Others like LinkedIn and Facebook require that customers accept your invitation. You can also provide places for customers to share with other customers, such as online discussions on LinkedIn or Facebook Groups, Twitter chats and more. Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside.

Are LinkedIn Endorsements Too Easy?

B2B Marketing Traction

LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. LinkedIn Marketing SoapboxThe kind they teach you in business school?

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Follow your prospects and customers and engage in conversations and dialogues on LinkedIn discussion groups, on Twitter and Facebook (and on Vine, Pinterest, Instagram and others as appropriate). I’m seeing many businesses that are failing in their marketing because they are selling, not adding value for prospects and customers and not being interesting. Know your customer.

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How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

Get to know them by showing up at events, speaking at conferences, and connecting on LinkedIn. Follow up your first contact with a LinkedIn invitation to connect and/or a snail mail letter ( gasp! Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Here’s what you need to know to market successfully to CIOs.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

”) The same thing happened to LinkedIn in the last few years, and believe me, you will want to be on the platform and actively sharing and engaging with others for maximum results. Happy New Year! Marketing continues to change at lightening speed. Here are 5 top tactics (four new, one timeless) I recommend for your marketing success in the coming year. . 1. Substance is king.

Plan 60

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

For B2B marketers, this is often LinkedIn. With LinkedIn you can build your personal profile and begin connecting with colleagues. You can also create a company page on LinkedIn, which few B2B marketers have done. Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. 1. How do they think?

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! 2. With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. There is no need to type two character spaces between sentences. Here’s why.

Mastering LinkedIn Workshop in Los Angeles January 23, 2015

B2B Marketing Traction

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. We look forward to your increased success on LinkedIn! LinkedIn marketing Tom N.,

Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

Your consultant should blog, tweet, and participate on Facebook, LinkedIn, Google+, YouTube, maybe even Instagram and Pinterest as well. For example, when marketers were asked to choose their top platform for social media, 49% chose Facebook and only 16% chose LinkedIn. think this is because more marketers understand Facebook than LinkedIn. But, I digress.

Dear LinkedIn Member – About Your Invitation To Connect

B2B Marketing Traction

On LinkedIn I usually only connect to people I know. For the rest of you, here are other reasons I am not likely to accept your invitation to connect on LinkedIn. 1. You have very few connections on LinkedIn, which means you’ve put little effort into your presence on the platform, and I have less chance of finding valuable connections through you. 2. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. 4. You do not have your photograph on your LinkedIn profile. Because I do not have ESP.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

B2B Marketers: How to Use LinkedIn Endorsements

B2B Marketing Traction

LinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! Why Did LinkedIn Add Endorsements? It used to be that the only way to provide a recommendation on LinkedIn was to go to the Recommendations option under the Profile menu , write your recommendation for someone, submit it for their review, and upon their approval it was posted.