B2B Lead Generation Blog

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How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process  — if you’re willing to invest a little time sharing your expertise and thought leadership. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.” thought,  in light of the positive recognition, a “how-to” blog post about developing a LinkedIn group would be apropos.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. Guess what? Industry. Location.

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

You can also use tools like Twitter, LinkedIn and Google Alerts. Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Testing and refining your messaging and value proposition. Remember, less is more. Why does this work?

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. little.

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation Blog

LinkedIn : Type your business name, industry or keyword into the search box to identify where you are being mentioned on LinkedIn. This is a phenomenal tool, especially when you consider that more than 85% of the visits to LinkedIn have nothing to do with job hunting. Lead Generation: 5 tips to generate leads faster on LinkedIn. ” For example:   [link].

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

How to Use LinkedIn to Generate Leads [More from the blogs]. Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. Who are we speaking to?

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation Blog

LinkedIn ads specifically let you use images as part of your advertising, which is a boon to your communication efforts given the old adage that a picture is worth 1,000 words. The screenshot above is from a few ads on my LinkedIn page that are a good example of why using the right image in your ads is important. Tip #1. Highlight your value proposition. Tip #2. Tip #3.

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Lead Gen: A proposed replacement for BANT

B2B Lead Generation Blog

Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. Another 17% ask budget-related questions. suspect marketers do so because they have heard about “BANT qualified leads” and apply these criteria to Web forms. For the uninitiated, BANT is an acronym: B = Budget. A = Authority. N = Need. T= Timing. And so on. Motivation.

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Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation Blog

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign? Tweet One day at the office, I decided to put a dollar bill on my cubicle wall. When people walked by, they would ask why I was putting money on my wall. My initial response was that I simply like money. Change drives growth. Then, my wall became stagnant. It was time to change their motivation. You may also like.

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B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?

B2B Lead Generation Blog

Tweet How do you measure the return on investment of a LinkedIn InMail campaign? And I think when you’re in InMail on LinkedIn, you’re taking that time, so opens are significant,” she said. This is becoming a fairly common question in B2B social media marketing, and it’s understandable given the increasing adoption of InMail as a B2B marketing strategy. So, how do you approach it?

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.

Lead Nurturing: You can’t automate trust

B2B Lead Generation Blog

If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Tweet I recently had coffee to catch up with my friend Jill Konrath and we were talking about new opportunities, ideas for the improvement of lead nurturing and I’m currently pondering my next book. Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies. It was fast. How could they help me right now?

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

In just four months, it has helped IntraLinks achieve: Deeper brand penetration into its marketplace. A 50% connection rate with potential customers on LinkedIn. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. The Social Sellers used LinkedIn’s search functions to target prospects by: Role.

B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. They reveal their top tips to help you do the same. How many people converted.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Make sure your sales professionals individually follow up with the people they spoke with, whether that’s through sending email, connecting on LinkedIn, or following them on Twitter. But, do marketers make the most of this investment? I can’t help but wonder given my own trade show attendance experience. Here’s what I suspect happens: They sponsor the event and set up a booth. Trade Show ?

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

Event Marketing: How a technology start-up made a trade show splash booth-free

B2B Lead Generation Blog

LinkedIn profile for Seymour. Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Here’s what happened. The product is a staple in the marketplace and is selling very successfully without it.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Look up registrants on LinkedIn. Connect with attendees and build your profile before the event through your blog and updates on Twitter and LinkedIn. Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. Find out which attendees fit your Universal Lead Definition. Take note.

How Much is Your Address Book Worth?

B2B Lead Generation Blog

” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. There are free digital groups you can join such as LinkedIn Groups and Twitter that allow you to get really close to your targeted prospects.  . MEx : What are some unique tools you use to connect with build relationships  (other than phone, email, and LinkedIn)?  . Tweet How much is your address book worth? That is a win-win situation.  .

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Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll. Brian Carroll: Yeah, we are coming up on 10 years. Steve: That’s crazy! So much time has passed! What’s changed since then?

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales

B2B Lead Generation Blog

Wouldn’t you like to know which accounts are using the search phrase “lead nurturing” or have a job posting for a marketing database manager or belong to certain lead management groups on LinkedIn? Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing. The approach is dubbed BANT. In a recent article, Ardath Albee said, “Salespeople are adamant about these criteria.” She believes the criteria are not customer-centric, and she’s right. They need each other. They can help each other.

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Buy, Build or Both Part 2: The basics of list building

B2B Lead Generation Blog

Position your organization as a thought leader and bring them back to your website (with the opportunity to add their names to your list) in three ways: Set aside time every week to cull through questions related to your industry on Q&A Forums, like Linkedin or Quora , and on sites specific to your industry where people are looking for guidance and expertise. Tip #1: Just ask.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation Blog

Honorable Mention : Lead Generation: 5 tips to generate leads faster on LinkedIn. In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Through audience segmentation, building credibility, providing valuable content, taking advantage of paid LinkedIn programs, and communicating effectively, B2B marketers can utilize LinkedIn to its full potential for lead gen. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Gamification: How Siemens got 23,000 engineers to learn about its brand

B2B Lead Generation Blog

That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn. 117 connections on LinkedIn ( Pete the Plantville Manager has his own LinkedIn page). Tweet Siemens Industry , Inc., is proving that engineers just wanna have fun. And it’s filling the sales pipeline in the process. In March of 2011, the Siemens team launched Plantville. This online game simulates the experience of being a plant manager. Players are challenged to maintain operation of their plant while improving productivity, efficiency and facility health.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

B2B Lead Generation Blog

Celarity has accounts on LinkedIn, Twitter, Facebook and later Google+. He started a LinkedIn group that now has more than 300 members. Tweet To successfully ride the winds of change, emphasize the positive: Look at what your customers value most about you, and make that the focus of your marketing communications. Step #1: Clarify value. This included: Reviewing  marketing materials.

B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

B2B Lead Generation Blog

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects. Tweet Remember Casey Kasem’s year-end top 40? Okay, so there may be some of you out there who don’t. For those of you who were merely twinkles in your parents’ eyes back in the day, Casey Kasem is a radio personality and voice actor who just turned 80 this year. remember sitting in front of the radio as he would countdown the year’s top hits every New Year’s Day. Did you know, for instance, that Simon and Garfunkel’s Bridge Over Troubled Waters was the number one hit in 1970? Ouch.).

Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene

B2B Lead Generation Blog

We also used additional verification sources like LinkedIn to help double check the data in the samples to make sure each vendor’s quality was accurately assessed. Tweet The quality of your database represents the quality of your customer and prospect relationships. Here’s why: Effective marketing depends on relevant messaging, and relevant messaging depends on how well you know your customers. For instance, at best, your email will be tuned out, ignored or lost. Offer solutions that are obviously unaffordable for the recipient. So, it’s easy to overlook. Receive help with your data.

List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation Blog

In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. We’ve asked Andrea Johnson, Senior Editorial Analyst, MECLABS, to cover both sides of this debate.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

Lead Generation: Phone calls turn first-time webinar into million-dollar leads

B2B Lead Generation Blog

The rest responded to announcements on LinkedIn, Twitter and Facebook, and were partners, existing customers or consultants. When Scully was torn between outsourcing teleprospecting or hiring someone to do it internally, he turned to the B2B Lead Roundtable group on LinkedIn.“Of Leadership was reticent. The competition had been hosting webinars for years with hundreds of attendees.

Webinar: Inside Sales Virtual Summit reveals selling best practices

B2B Lead Generation Blog

Brian Frank, LinkedIn. Tweet A top struggle for sales professionals is optimizing selling time and driving lead generation. On Thursday, June 20, at the Inside Sales Virtual Summit, I will reveal how a billion-dollar telecommunications company addressed this situation by: Bringing science and testing to their calling process, and. Reducing their time to lead by more than 60%. In the process, you’ll learn the data insight you need to drive success by making the most of every moment of your selling day. They include: Best Selling Sales Authors. - Guy Kawasaki, Art of the Start. Eastern.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. she queried. How many leads have you generated? How many specific pieces of business have you picked up? How about you?”.

LinkedIn for lead generation - Are You the Missing Link?

B2B Lead Generation Blog

It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled " 10 Tips for Using LinkedIn to Generate Leads." Related Posts: Lessons on Using LinkedIn for Lead Generation 5 steps for using LinkedIn as lead generation tool. MarketingProfs decided to make it a "premium article" so it's available only to paid subscribers. Read Are You the Missing Link?

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

LinkedIn B2B Lead Generation Roundtable Group Turns One

B2B Lead Generation Blog

Last year, I launched the B2B Lead Gen Roundtable Group on LinkedIn. Join the B2B Lead Gen Roundtable on LinkedIn It started with a simple goal: to create a group to discuss and share ideas that focus on the many aspects of B2B lead generation such as lead nurturing, lead management, teleprospecting, social media and more. We didn’t start the group to become the biggest; we just wanted it to be the best. Amazingly, in less than a year, the group has grown to over 5,062 members with hundreds of discussions and thousands of helpful comments.

B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. she queried. How many leads have you generated? How many specific pieces of business have you picked up? How about you?”.

B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

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