As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. They reveal their top tips to help you do the same. Focus on metrics beyond “likes” and “fans”. Not that those are unimportant,” Baggott counters. Kelly advises to begin with cost. We know how much we’re spending on consultants or content development,” she explains. Share Links. MORE >>

50% connection rate with potential customers on LinkedIn. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. The team identified “Social Sellers,” the IntraLinks sales specialists who would be responsible for connecting with potential customers through LinkedIn, and who would promote the company’s value proposition via their personal brands. The Social Sellers used LinkedIn’s search functions to target prospects by: Role. Typically, you meet someone and only then connect on LinkedIn. MORE >>

The rest responded to announcements on LinkedIn, Twitter and Facebook, and were partners, existing customers or consultants. When Scully was torn between outsourcing teleprospecting or hiring someone to do it internally, he turned to the B2B Lead Roundtable group on LinkedIn.“Of Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? Follow the lead of Jeremy Scully and take a high-stakes gamble: Put your reputation on the line to prove marketing’s value. Leadership was reticent. The risk? Get prospects on the phone. MORE >>

In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. We’ve asked Andrea Johnson, Senior Editorial Analyst, MECLABS, to cover both sides of this debate. Today, she explores the downsides of list buying. It’s the start of a three-part series. You’re on deadline when an email flashes across your screen. The subject line is meaningless. Or your phone rings. MORE >>

Look up registrants on LinkedIn. Connect with attendees and build your profile before the event through your blog and updates on Twitter and LinkedIn. Tweet In his most recent post , Dave Green pointed out how marketers invest most of their budget on trade shows even though it ranks fourth in effectiveness. He went on to explain how to get a better return on your trade-show investment through lead scoring. Now I’m going to share nine tactics that will drive those lead scores – and your ROI – even higher: Do thorough research. Research the sponsors, too. Are they interested? MORE >>