Agile B2B Copywriter

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Three Tips for Easy Editorial Calendars

Agile B2B Copywriter

Share this on LinkedIn. Tweet We’ve all heard it. I see the reminders practically every week in one form or another. And they all say the same thing. Get an editorial calendar. Now if your first thought was “editorial, schmeditorial,” you’re not alone.

Tips 58

SEO or Gaming the System?

Agile B2B Copywriter

Share this on LinkedIn. Tweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season.

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K’s Top Five for the Week – March 20

Agile B2B Copywriter

Share this on LinkedIn. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do.

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K’s Top Five for the Week – March 6

Agile B2B Copywriter

Share this on LinkedIn. Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach.

FAQ 39

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

K’s Top Five for the Week – February 6

Agile B2B Copywriter

Share this on LinkedIn. Tweet Hi everyone, As you can see I’m back to posting again this week. Sorry it’s been so long. I’ve rounded up five articles that I think you’ll find helpful for this week’s top five.

The Science of Email Marketing

Agile B2B Copywriter

Share this on LinkedIn. Tweet While I don’t deny that marketing has an element of art to it, I’ve come to believe it is more a science than an art. I’ve also come to believe if more marketers practiced marketing as a science they (and their companies and bosses) would come out farther ahead.

K’s Top Five for the Week – April 17

Agile B2B Copywriter

Share this on LinkedIn. Tweet This week’s list of picks has some good tips for helping you make the most of your content marketing program. There’s tips on how to choose the right content for your business and how to keep that content in tip-top shape.

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K’s Top Five for the Week – March 27

Agile B2B Copywriter

Share this on LinkedIn. Tweet This week, my list of top five picks focuses on how to help you improve your content.

Tips 21

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

K’s Top Five for the Week – February 20

Agile B2B Copywriter

Share this on LinkedIn. Tweet This week has been another busy one in the world of marketing. Of course, you’ve probably seen the big SEO story about JC Penney engaging in black hat tactics. But all of the posts around that story weren’t the only interesting things happening.

Tips 21

K’s Top Five for the Week – February 13

Agile B2B Copywriter

Share this on LinkedIn. Tweet Hope your week was a good one! Mine was certainly busy. I attended a couple of excellent webinars that kind of reinvigorated me and gave me some food for thought.

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K’s Top Five for the Week – December 23

Agile B2B Copywriter

Share this on LinkedIn. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important.

B2B 21

2 Parts of a Case Study You Should Never Skip

Agile B2B Copywriter

Share this on LinkedIn. Tweet You already know case studies are marketing gold. In fact, Eccolo’s recent survey of technology buyers and influencers showed nearly 80 percent of respondents said case studies were moderately to extremely influential in their buying decision.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing.

6 Keys for Creating Compelling White Papers

Agile B2B Copywriter

Share this on LinkedIn. Tweet In the latest 2010 B2B Technology Collateral Survey Report business to business technology marketers found out what works when trying to influence their prospects. What was at the top of the list? White papers. Of course not all white papers are created equally.

Tips 11

Why Quality Content Matters

Agile B2B Copywriter

Share this on LinkedIn. Tweet Today's post from the Chamber of Commerce features advice on why quality content matters. Writing for the Web is a particular science all in itself.

The Small Business Social Media Advantage

Agile B2B Copywriter

It is no wonder that platforms like Twitter, LinkedIn and Facebook are flooded with small business profiles, all competing for attention on a global scale. Share this on LinkedIn.

K’s Top Five for the Week – December 10

Agile B2B Copywriter

Share this on LinkedIn. Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy.

K’s Top Five for the Week – December 3

Agile B2B Copywriter

Share this on LinkedIn. Tweet This week’s list of picks features articles and posts with a heavy emphasis on content marketing. As you’ll see in the article from eMarketer, content marketing isn’t really an option anymore. It’s a must-have.

K’s Top Five for the Week – November 19

Agile B2B Copywriter

Share this on LinkedIn. Tweet This week my top five picks feature three articles about how to improve your website. Whether its calls to action, landing pages, or making your site mobile-friendly, you'll find something to help your web marketing efforts.

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K’s Top Five for the Week – November 12

Agile B2B Copywriter

Share this on LinkedIn. Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change…. While enjoying the amazing warm weather, I’ve read some great case studies this week.

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K’s Top Five for the Week – November 5

Agile B2B Copywriter

Share this on LinkedIn. Tweet Sorry for the long absence! As most of you know, I’ve been working on moving my website both to WordPress and to a new domain. I’m happy to report I’m finally finished, and the new site is working beautifully. Plus it’s a dream to maintain and update.

K’s Top Five for the Week – October 1

Agile B2B Copywriter

It take eight of the leading social media sites including Twitter, LinkedIn, and Facebook and shows usage by gender, income, education, and age. Share this on LinkedIn. Tweet Boy the weather has turned here in Ohio over the last week.

3 Ways to Get the Most from Case Studies

Agile B2B Copywriter

Share this on LinkedIn. Tweet What’s one of the most valuable pieces of collateral you can have in your B2B marketing toolkit? Case studies. Customer stories. Success stories. Whatever you like to call them, they’re marketing gold. And survey after survey shows customers value them.

K’s Top Five for the Week – September 24

Agile B2B Copywriter

Share this on LinkedIn. Tweet This week’s top five starts with analysis of a fresh batch of research from Eccolo Media on what B2B Technology Buyers like in their collateral. It’s followed by some posts on how to be a thought leader and become a trusted expert resource.

B2B Technology Marketers Find Out What Works

Agile B2B Copywriter

Share this on LinkedIn. Tweet Last week Eccolo Media released the 2010 B2B Technology Collateral Survey Report. This survey gathered preferences of 500 U.S.-based based respondents who were influencers or decision makers on a technology buy. And here’s what they shared….

3 Reasons Why You Need a Creative Brief

Agile B2B Copywriter

Share this on LinkedIn. Tweet When you think “creative brief” you may automatically think “ad agency.” And that’s ok. Creative briefs are well within the traditional stomping grounds of agencies. Many won’t start a project without one.

Moving Location…

Agile B2B Copywriter

Share this on LinkedIn. Tweet Just a quick note to let you all know that I won't be posting again until late next week. I'm in the process of moving my website and integrating it into WordPress so for simplicity's sake I'm not going to add any new content until that process is complete. Thanks for your patience and I'll be back next week! Kristina. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Post on Google Buzz. Add this to Google Reader.

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time?

How LinkedIn Uses LinkedIn for Marketing [Infographic]

Hubspot

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search.

5 Reasons LinkedIn Has Lost Its Luster

grow - Practical Marketing Solutions

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn doesn’t make it easy.

Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs

B2B Marketing Insider

The post Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs appeared first on Marketing Insider Group. All sales leads are not equal.

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers

Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Logistics company wastes 90% of their time with the wrong LinkedIn sales leads. All sales leads are not equal.

Leveraging LinkedIn for Business

Sazbean

This is certainly the case with LinkedIn, a social media site designed with business in mind. At its core, LinkedIn was created as a place for business professionals to network. LinkedIn users are, on average, better educated with higher paying jobs.