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Steve Nicholls on Social Media as a Crucial Component for Success

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LinkedIn, for instance, is very useful for the creation of a professional hub of current and past co-workers, who become <em>connections.</em> These in turn can link you to their own connections so that you become at the center of a web of professional connections – generating a lot of opportunities for network-building. Next to that, LinkedIn Answers allows users to ask business-related questions to their network as well as the bigger LinkedIn hub. Also, LinkedIn’s reference check helps users search for references on a potential employee or employer.

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[Infographic] LinkedIn hits 100 Million Professionals

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This one comes on the announcement by LinkedIn that it’s reached 100 million users to date.  Infographics social media infographic LinkedIn milestonesSo, I’m a huge infographic fan, and I’ve decided that I’m going to post up some of the applicable ones I come across to our OSG audience. They’ve put together a great graphic to show us where they are now.

How Marketers Are Using Social Media to Grow

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So, what tools are generating all the success?  By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack.  When 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. How much time is being spent on social media? 34% for 11 or more hours per week.

MarketingProfs B2B Content Marketing Report suggests increasing use of content to meet 2012 marketing goals

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B2B Marketers are still using Twitter, LinkedIn and Facebook as their top three distribution networks. There are several high-level takeaways from the report: Content marketing is still very widely used.   90% of B2B marketers used some form of content in their marketing program in 2011, and no individual industry reported lower than a 70% adoption rate. Content type is varied.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Twitter’s average CPC hovers around. $1, while LinkedIn is a more premium service, offering. little.

Platforms Shaping Our World – Panel discussion at #2012Academic Summit

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Mario Sundar , Senior Social Media Manager at LinkedIn. In a research study done in August 2011, LinkedIn was used the most by journalists for consuming news, understanding it better and engaging with their audience. How can you do these tasks on LinkedIn? Building and Online Identity The top reason that people started using LinkedIn originally was to create an online professional profile. A panel with representatives from multiple social platforms telling us what they’re all about. Part of the Edelman Academic Summit 2012. Speakers. Moderator. Mario Sundar.

Summary: Social Media Marketing Report 2011 [REPORT]

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LinkedIn (71%). social media Uncategorized Business Facebook Internet marketing LinkedIn Search engine optimization Twitter YouTubeOverall one third of marketers said that they had only used social media for a year in 2010, while this year that number has jumped to 50%. Of these marketers using social media 39% of them utilize it 1-5 hours per day. ages 20-29, spend most time).

Driving Business Value with Social Marketing: eBook on the Social Funnel

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With 100 million users of LinkedIn, 175 million users in Twitter, 750 million users of Facebook and 5 billion images in Flickr, it’s worth taking a good look to this report. Educating Toolkit Awareness E-book Facebook LinkedIn social media TwitterThe use of social media as a key marketing strategy is definitively on the top of the agenda for many business executives nowadays.

HubSpot Launches New Marketing Grader Tool

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How effectively are we using Facebook, LinkedIn and Twitter in our marketing? HubSpot added a new tool to its Grader suite, today. The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. Competitive Benchmarking). Are my marketing efforts generating enough leads and sales?

Content Methodology: A Best Practices Report

Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. Definition II.

5 Ways to Attract People to Your Content Before They Even Click

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If you are posting your content anywhere – be it Twitter, LinkedIn, an email – make sure to it’s  clear what the content is about (same as with your title).  If you have room for a short sentence or two, that’s even more opportunity to tell readers what it’s about, and why they need to read it. What a waste! Here are five ways. Make a good title.

5 Tips for Selling the Value of Social Media Inside Your Company

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Find her on Twitter and LinkedIn. Feel like you spend as much time trying to “sell” your own organization on the value of participating in social media as you do actually harnessing value from Twitter, LinkedIn, and Facebook? Today’s Guest Post is by Kristin Zajac, a social media marketing enthusiast and recent MBA graduate from the MIT Sloan School of Management.

Other Side Group at #SXSW – What is Entrepreneurship? #SXSW

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And what about all the LinkedIn profiles stating “Entrepreneur” as a title? I’ll be speaking at SXSW this year, please come say hello! PANEL: Everybody’s a Bloody Entrepreneur! Or Are They? Sunday, March 11th, 12:30-1:30. Salon C, Hilton. Hashtags: #sxsw #bloody. The new drivers of our economy! The largest employers of our citizens! The solution to our problems!

5 Ways to Attract People to Your Content Before They Even Click

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If you are posting your content anywhere – be it Twitter, LinkedIn, an email – make sure to it’s  clear what the content is about (same as with your title).  If you have room for a short sentence or two, that’s even more opportunity to tell readers what it’s about, and why they need to read it. What a waste! Here are five ways. Make a good title.

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. All rights reserved. Introduction 4 II. Marriott, then 76.

20 Expert LinkedIn Guides


LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.

10 Ways to Misbehave on LinkedIn


But LinkedIn  in is a different story. 1. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. LinkedIn is not Facebook. wonder if the experts might have responded differently if the negative post had been published on LinkedIn.

5 Reasons LinkedIn Has Lost Its Luster

grow - Practical Marketing Solutions

Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation. But LinkedIn is seeing dollar signs.

26 Outstanding LinkedIn Tips and Tactics


Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.

Definitive Guide to Planning a New Content Initiative

LinkedIn post is enough to make daily deposits in your audience’s “trust bank”. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. content initiative planned, launched and firing on all cylinders. target.

7 Tips to Supercharge Your Content on LinkedIn Pulse


It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Content marketing superstars such as Jay Baer, Joe Pulizzi, and Lee Odden all leveraged LinkedIn to build their multimillion-dollar companies. Master LinkedIn Pulse: 7 Tips for Success.

What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers


Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. But what about Outlook?

8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report   released  by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. Inbound Marketers – For Marketing Professionals. Google Analytics. Future trends.

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. LinkedIn doesn’t make it easy. How should you approach it?

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Introduction 3 II. years prior.

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers are public and topics are ranked by the number of +Ks received. Gamified LinkedIn?

Leveraging LinkedIn for Business


This is certainly the case with LinkedIn, a social media site designed with business in mind. At its core, LinkedIn was created as a place for business professionals to network. LinkedIn users are, on average, better educated with higher paying jobs. Find ways to advertise your business to the LinkedIn crowd. If you own a bar and grill, maybe push your happy hour.

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Why LinkedIn Again?

Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Many potential hires or clients search job titles at specific companies on LinkedIn to find the right person to talk to.

Staffing and Launching Your Content Marketing Program

on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. 200,000 readers.

How most Social Media experts are wrong about LinkedIn


I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. You see, it’s a wrong message to the wrong audience. Like this post?

5 Tips for Creating Shareable LinkedIn Posts


Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account. Media Social Featured LinkedIn

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about.

How To View Any Profile On LinkedIn

Digital B2B Marketing

You look someone up on LinkedIn only to find they are a third degree connection (or not even!) LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Searching in LinkedIn, this is all I was able to see of his profile: 1. Search On Google Don’t start with LinkedIn. Here is what it should look like.

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B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. They expect content to be relevant, easy to find, and mobile- friendly. Look for.

5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. According to comScore’s July 2015 rankings, LinkedIn is the 15th largest media property in the US. Scale. Scale.