| | | Achieve Market Leadership | |  Linkedin | 9 articles |
| Page 1 of 1 | Previous | Next | ACHIEVE MARKET LEADERSHIP NOVEMBER 10, 2011  6 Ways That Facebook is Better Than LinkedIn for B2B Marketing We often get the question about investment in LinkedIn vs. Facebook. You would think LinkedIn would be better for marketing to B2B customers. Ultimately, the overriding reason to consider Facebook over LinkedIn is that business people spend more time on it. Ways That Facebook is Better Than LinkedIn. People log onto LinkedIn for a few key reasons: To update their resume. | ACHIEVE MARKET LEADERSHIP FEBRUARY 28, 2013  4 Reasons Why Google+ is a Killer B2B Social Media Platform They invest in Facebook and Twitter and (more and more) in LinkedIn. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. My following post was recently featured on Social Media B2B: Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. They say Google+ is irrelevant. But you know what? Android. | | | | | |
| ACHIEVE MARKET LEADERSHIP MAY 23, 2011  Why waste your money on B2B Social Media? Many employees regularly create haphazard and ad hoc postings about their company…not only LinkedIn, but also Facebook, Blogs, Twitter, and YouTube. Many B2B professionals are still skeptical. Janet, a senior exec at one of our B2B clients, recently said to me, “Social media just doesn’t feel like an important area of investment for us. think we’d be wasting our time and money.”. Maybe not. | ACHIEVE MARKET LEADERSHIP JULY 27, 2012  72 Fascinating Social Media Marketing Facts and Statistics for 2012 LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Great article with some really interesting (and yes, even facinating) facts and statistics on interactive marketing… #5. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). | | ACHIEVE MARKET LEADERSHIP MARCH 22, 2013  Marketers, Give Your Salespeople the Info They Need to Succeed And when I talk about social selling, I’m talking in much broader terms than making sure that you’re connected to someone on LinkedIn, or are following someone on Twitter. In his new book To Sell is Human , Daniel Pink talks about information asymmetry in the sales process. Thus the term caveat emptor (let the buyer beware). . The buyer and seller both have a balance of information. | | | | | | | |
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ACHIEVE MARKET LEADERSHIP | TUESDAY, MARCH 5, 2013  Five Tips for Using LinkedIn Groups Effectively
Are you taking advantage of LinkedIn Groups? Read Join the LinkedIn Party: Five Tips for Using LinkedIn Groups Effectively in it’s entirety here. We recently ran across an article that gives these helpful 5 tips for doing so effectively. Don’t be a party crasher. Don’t join too many groups. Use the “Share” feature to post to multiple groups. Join groups for your target market. Ask questions systematically: polls. Other Interesting Topics Product Marketing MORE >> -
ACHIEVE MARKET LEADERSHIP | THURSDAY, JUNE 12, 2008 In response to “Social Media Is a Hammer, But I Am Not a Nail”
My favorite social networks include: Flickr , Twitter , Facebook , LinkedIN , Experts-Exchange , Etsy and Pleoworld. I loved Cyndy Aleo-Carreira’s blog post on why we don’t need a social network for every product ! do agree that we don’t need a social network for every product! always like to view social media from the perspective of the user - and often when I don’t see the value, its usually because I can’t relate to the network, they charge for what I can get for free elsewhere, or the user experience is so poor that I don’t bother. Interactive MORE >> -
ACHIEVE MARKET LEADERSHIP | THURSDAY, NOVEMBER 19, 2009 Creating Community: Organic vs. Engineered Growth
They must also consider the existing user base of networks like Linkedin, MySpace, and Facebook. The rapid adoption of the social web, especially around social networks, has given marketers a unique opportunity to build vibrant online communities around a product, service, brand, or organization. The process of turning that community into a self-sustaining and growing business asset remains the key challenge. To meet this challenge, marketers must learn to strike a balance between so-called ‘Engineered’ vs. ‘Organic’ community development. Interactive MORE >>
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