DiscoverOrg

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

If you work in sales and marketing, I’ll bet you think a company’s employee count on LinkedIn is the absolute best way to determine how many employees work at that company. I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn.

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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg

LinkedIn URL accuracy : Was the person’s LinkedIn URL provided and was it correct.? LinkedIn URL Accuracy. The accuracy of the LinkedIn URLs provided with each contact record was 97%. In addition, there were three records without a LinkedIn URL and it was confirmed that these contacts do not have LinkedIn profiles.

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Why Recruiting is Like Marketing

DiscoverOrg

We used a variety of tactics – referral bonuses, LinkedIn InMail, and technology networking events, but you know what worked best? In fact, it has been documented by SocialTalent in their 2016 Global Recruiting Survey that candidates are 25% MORE likely to respond to a phone call than a LinkedIn InMail. Cold calls.

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Yes, Gender is a Factor in B2B Buying Decisions: Selling to Men and to Women

DiscoverOrg

Who prefers a LinkedIn message? Here’s a finding that might affect your sales outreach: Both men and women prefer email to cold calls, but men are 50% more likely than women to pick up your cold call. Who prefers a phone call? 36% of men. 23% of women. Who prefers an email? 63% of women. 38% of men. 21% of men. 12% of women.

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Blast Off of the Sales Tech Stack: An Interview with Holger Schulze

DiscoverOrg

He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors.

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[VIDEO] The Role of Story in Account-Based Marketing

DiscoverOrg

A number of us from different departments bumped into a great example of marketing on LinkedIn. In this reality, story can often save the day by being re-told countless times across the target account. I remember a few months back when something similar happened within DiscoverOrg. Hey Patrick, you need to see this, and here’s why!”

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[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns

DiscoverOrg

Without a solution in place, sales reps report spending 25-50% of their time using a variety of methods, from researching prospects on LinkedIn to swapping info with their peers at other companies, to gather enough intel to find and connect with the right decision-maker.

Burn Rate 120