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  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 31, 2016
    [Linkedin] Why Product Managers & Salespeople Should be Friends
    You can reach him at JohnM@AcumenMgmt.com or LinkedIn :   John J Moroney      651-402-4342. Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. What’s next? Formalize. 
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Linkedin] 9 Criteria for Selecting a Social Media Monitoring Tool
    Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Linkedin] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    Subscribe to the B2B Marketing Insider Blog or f ollow me on Twitter , LinkedIn , Facebook. Is 2011 turning out the way you expected? Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days? Maybe you will see parallels in your organization.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Linkedin] Five unbelievable social media mistakes you may be making right now
    Add a link to a LinkedIn profile or website so people can learn more. At my heart, I am a teacher in all I do, whether it is through my classes, books, or blog posts. And it’s my favorite part of my job too. I am at a great point in my life where I can share my experiences and help people get through a learning curve quickly. ” 5.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2011
    [Linkedin] Why We Need More Social And Less Marketing
    —— Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Social. Digital. Content. Inbound Marketing. Community. These are the words that swirl around in my head all day long and fly-by on my Twitter feed. To me, marketing’s main goal  is to advocate for customers. Photo Source.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 12, 2009
    [Linkedin] Webinar on Effective Lead Management: How to Convert Marketing Leads into Sales Pipeline
    In fact, in a recent lead generation poll I conducted through my LinkedIn group, I found that converting leads to pipeline revenue was the biggest challenge for marketers. Research shows that about 80% of leads marketers generate end up getting lost, ignored or discarded. Sales provided little or no feedback on all the leads.
  • JUNTA 42  |  SATURDAY, FEBRUARY 7, 2015
    [Linkedin] This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
    By producing original content, Snapchat is following the model set by Netflix, Amazon, LinkedIn, and others. Robert’s Rant: In a new column on LinkedIn, Robert applauds Nationwide’s gutsy choice for one of its Super Bowl ads, in which a young boy explains how he almost had an awesome, magical life – but he died in a preventable home accident.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Linkedin] Social Pro Case Study: Creating a Presence on Facebook
    The Social Pro program provides visual images to add to the appeal of each post on Facebook, Twitter or LinkedIn. Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin] What to Do if the Competition Stalks Your Customers Online
    Opportunistic companies  can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). It’s sad for someone who has to follow and not lead. Be original, organic and true.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Linkedin] 5 Social Media Tips From A Digital Native
    LinkedIn. by Joe Chernov | Tweet this I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in, how can a guy this young know this much. So I invited him to guest post on It’s All About Revenue. Apparently, we can learn a lot. I did. Facebook.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 31, 2013
    [Linkedin] 5 Ways to Determine How Well Your B2B Brand Message Resonates Online
    LinkedIn Skills & Expertise. While you can’t tag organizations with specific skills and expertise (yet), LinkedIn’s use of tagging for individual profiles can be an invaluable way to determine how your professional network views your expertise, and the expertise of key leaders and public figures in your B2B organization.
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Linkedin] Critical Email Marketing Do’s and Don’ts for Professional Services
    On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. This list of do’s and don’ts will help you break free from the constant “should I?”
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Linkedin] 14 Experts Predict 2013 Social Media Trends for Small Business
    Small businesses will make greater use of LinkedIn as the platform continues to expand its offerings. SMBs will also use more social networks—besides LinkedIn, Twitter and Facebook, SMBs will continue to discover Google+, Slideshare, etc.”. So, I decided to go with 14 predictions instead. Meghan M. Pinterest and Instagram).
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Linkedin] In B2B Lead Generation, Gobbledy-Gook Words Don’t Work
    Here’s how they describe their company on Linkedin. If your company is trying to implement a lead generation program to provide quality sales leads for sales teams, don’t do this. Use Gobbledy Gook Words. And believe it or not, there is a Boston area software firm that suffers from this, which hampers B2B lead generation programs.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Linkedin] Why Product Launch Plans Need to Include Social Networking
    It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. ” Their answer? Social Media/Web 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Linkedin] A course correction for influence marketing measurement
    have a friend who has the title of “influencer” on his LinkedIn profile. have a friend who has the title of “influencer” on his LinkedIn profile. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. That comment nails it. WHAAAAT? The new influencers.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    All sorts of people follow us on Twitter, LinkedIn, and other social networks. On LinkedIn, share both the title of, say, a blog post, and also try including some details or sound bites from within it. If you've got a Facebook page or LinkedIn group, you can also poll your members to find out what kind of content they like best.
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Linkedin] What Are Rich Snippets?
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Search Engine Optimization (SEO) is a combination of highly technical website elements, content marketing, and promotion. One of these changes is the higher use of rich snippets. Background on Rich Snippets. How did rich snippets get their start?
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Linkedin] Why You Need a Blog and How to Leverage It Using Social Media
    Be sure your blog URL is included in your Facebook profile, Twitter bio, LinkedIn profile, YouTube channel description, etc. Include share buttons for Facebook, Twitter, LinkedIn, Google+ and StumbleUpon to make it easy for readers to share your post. Still on the fence? Write unique social media messages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 30, 2013
    [Linkedin] What makes a blog tick? An insider’s guide to audience connection
    It occurred to me that the variety of posts I ran two weeks ago represents a great cross-section of the overall content — and results — I get here on my blog.  I thought it might be interesting to dissect the week of content to illustrate some of the patterns I see with social sharing and how my blog community responds to my content.
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Linkedin] Why Should People “Like” or “Follow” You on Social Media?
    You want followers on your LinkedIn company page. You want these same people to connect with your personal profile on LinkedIn. You want followers on your Facebook page. While they’re at it, why don’t they follow you on Twitter? And Google+. And YouTube. But, why? Why should one person connect with you on so many platforms?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Linkedin] Marketing That Helps People? An Interview With Jay Baer
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] Three Tips for Improving Twitter Ad Campaigns
    Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. You probably won’t hear these tips from someone at Twitter (I know I never did). Stick with me here.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 11, 2012
    [Linkedin] Social Business: Facebook for the Enterprise?
    Image via CrunchBase. As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? But you can’t get the good without the bad.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin] 6 Tips for Creating Content That Spreads Naturally
    That means when content is shared on Twitter, Facebook, LinkedIn and other platforms, there is a huge opportunity for it to get discovered by others, as well. We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. That means there's a lot of content.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin] 10 Genius Ideas That Changed Marketing Forever
    wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube. Social marketing changed marketing forever,” wrote Jose Antonio Sanchez, Communications Specialist at Uberflip, in our LinkedIn discussion.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 8 Elements of the Perfect Blog Post
    Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. 3. What does a perfect blog post look like? Compelling and Optimized Headline. This surprised me!
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 8, 2011
    [Linkedin] Press Coverage Done Right: A Story Of Social Media, PR And Stalking
    Use Twitter lists and Linkedin folders…they work wonders to keep you focused on following different subject matters. Follow me on Twitter , LinkedIn , Facebook  or Subscribe to the B2B Marketing Insider Blog. You know what they say, “there’s no such thing as bad PR.” It’s a fun story. This is where it all began [link]. link].
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Linkedin] 6 Twitter Contest Ideas Worth Exploring
    LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Hey, LinkedIn! Pin It Twitter contests help you spread the love – and reach important marketing objectives. Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. Fastest correct answer. Sweepstakes.
  • SMASHMOUTH MARKETING  |  TUESDAY, JANUARY 25, 2011
    [Linkedin] 28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors
    use LinkedIn Company Pages to see for yourself). There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Craig Rosenberg, The Funnelholic , @funnelholic : "If they charge less, be more skeptical – Believe it. What quality controls do you have in place?
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [Linkedin] Sharing is how you build a Brand
    Share this on Linkedin. In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. You need to put out a steady stream of content to build your brand. The Answer: create and share good content. Tweet This!
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2011
    [Linkedin] 43% of Twitter Users Access Twitter From a Mobile Phone [Data]
    The research also provided some fascinating data on people who are users of LinkedIn, Facebook, and Twitter. The lowest mobile usage was seen among LinkedIn users. Only 9% of LinkedIn users access the network on their mobile device. That's up by 2.2 percentage points from just 3 months prior. In March, 27.3% just 3 months prior.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Linkedin] How to Utilize B2B Online Marketing to Promote New Solutions
    For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 25, 2011
    [Linkedin] 5 Steps To A Better Marketing Plan
    For more posts and discussion on B2B Marketing, follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. The first step to great marketing is having a great marketing plan. ” If you haven’t started your marketing plan exercise, now is the time! Identify your business goals. Strategy
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 10, 2012
    [Linkedin] Social Media for B2B Sales – The 16 Rules of Engagement
    Related Stories LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn Social Media For B2B Sales – Ready, Set, Slow The Changing Social Business Landscape in 2012: Is Your Business Ready? Are you ready to become active in social media as part of your B2B sales effort? Here we go! Be real. Be yourself!
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Linkedin] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    LinkedIn is actually huge for my audience: custom builders, designers and architects. Our LinkedIn group is very active and important to these members. Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. It’s very fluid.
  • HINGE MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Linkedin] Hinge???s Fab Five: July 2014
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July. What Every Managing Partner Needs to Know About Social Media. Lee Frederiksen, Hinge Marketing. The 3.5
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [Linkedin] There Are No Emergencies in Marketing
    These days, it would seem, every negative or ambiguous social mention, every logo infraction and every LinkedIn group post is suddenly an emergency. Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. “What did you do?
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Linkedin] 9 Questions On Content Marketing [Q & A]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. But they take time.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Linkedin] Top 5 Marketing Skills
    For example, new prospects may be asking questions in LinkedIn groups, influencers may be on Twitter and customers in dedicated online communities. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin] How to Build the Ultimate Online Newsroom
    Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • A search-friendly URL structure with “news&# included, e.g. news.company.com/section/pagename or company.com/news/section/pagename (where “section&# is the content type: news releases, bios, images etc.).
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories 3 Ways to Get the Most Out of LinkedIn Groups 5 Things Every Managing Partner Must Do To Drive Organic Growth 10 Ways B2B Content Marketing Goes Bad First the good news. But a lot of A/E/C firms are missing the boat. Email marketing.
  • OPENTOPIC  |  FRIDAY, JULY 10, 2015
    [Linkedin] Why Facebook “Likes” Are A Lousy Indicator of Your Content’s Success
    Remember that Twitter and LinkedIn might be better to target specific audiences and generate qualified leads. Yet the Facebook “like” rate is one of the worst metrics to evaluate the effectiveness of your content marketing. That’s why Facebook has announced it’s changing the way it determines performance outcomes for advertisers.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 9, 2015
    [Linkedin] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
    Email, Twitter, LinkedIn to name a few. Welcome to another new blog series! This series titled Digital Awesomeness will showcase one of our newest additions to the Business Development team, Leah Crusan, as she paves the way to becoming a successful salesperson in the digital world. Zero sales experience. I’ll share the boring part first.
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Linkedin] Best Web Presence Optimization Guides and Tips of 2011
    Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile. Videos, Images & Google!
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [Linkedin] 6 Keys to B2B Marketing Success Today
    Twitter, Facebook, Linkedin, etc. With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. What should you do? Simplify. Cut it down drastically.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Linkedin] Networking vs Prospecting: Making One Work For The Other
    Do you email or send them a LinkedIn invite? I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! There is a big difference.”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 13, 2012
    [Linkedin] 6 New Ideas for Your 2013 Marketing Plan
    Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [Linkedin] The Art of the Customer Testimonial
    LinkedIn. by Joe Chernov | Tweet this. If you are reading this blog then you already know how important customer testimonials are.  But video testimonials are even better.  I am prone to saying, “People trust people more than people trust companies.”  We have created and published a number of video testimonials that we feel achieve this goal. 
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] 9 Steps to Building a Unique Value Proposition in Management Consulting
    On Twitter or LinkedIn? Follow Hinge at @HingeMarketing and join the discussions on LinkedIn. When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. Create it. Use it. Test it.
  • ACT-ON  |  MONDAY, JANUARY 4, 2016
    [Linkedin] A Digital Marketer’s List of 2016 New Year’s Resolutions
    Or endorsing someone for a skill on LinkedIn. Do you make New Year’s Resolutions? About 45% of us do. But only 8% of us stick to them. There’s a downer. mean, if you’ve only got an 8% chance of actually sticking with a resolution, why bother? Anything that can 10X my odds of achieving my goals sounds good to me. Most marketers don’t have one.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 24, 2011
    [Linkedin] Need to convince your boss that social media works? Try this…
    OK, so you worked on your boss for months (years??), and finally got approval to spend some time on a social media effort.  So you’ve been busily tweeting, grooming your company’s Facebook presence and posting juicy content links on LinkedIn. Now the boss stops by and casually asks how that social-media thing is coming.  Of [.].
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Linkedin] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Think of LinkedIn as an ongoing interview with every possible employer, so make sure the image you’re putting out there is a professional one. They listen and engage !
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Linkedin] Creating Engagement in B2B Marketing
    Share this on Linkedin. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. Tweet This!
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Sharing Jobs on Twitter Has Never Looked Better
    That said, while this article is geared towards Twitter, Jobs now have the ability to be shared to Facebook, LinkedIn and Google+ in a way that meets up-to-date sharing standards. Currently have the job board, but can't find enough time throughout your day to regularly share content to Facebook, Twitter, LinkedIn, and Google+?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 26, 2013
    [Linkedin] Sales' Open Season: Desirable Skills You Want In Your New Hires
    With the influx of technology and LinkedIn there are so many ways to find useful information about your accounts as well as find brand new prospects who match your target titles. The weeks of college spring break have come and gone and next up for these future college graduates will be getting a job and entering the cut-throat real world.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 29, 2011
    [Linkedin] Savvy Speaks: Social Media Day 2011
    If you are a small business with limited time, one lesson is to build out your networks one at a time. I've seen a lot of businesses set up a Twitter account, Facebook page, LinkedIn group, etc. Have any great Twitter, Facebook, LinkedIn or other Social Media outlet tips to share Stephanie. " Jamie. just a human being. Wendy.
  • SALES LEAD DYNAMICS  |  THURSDAY, JUNE 9, 2011
    [Linkedin] Do You Have a Brand?
    Buyers looking for services are doing Google and LinkedIn searches. This means that your website and LinkedIn profile better be up to snuff.  I used to think a brand was just a logo. also used to think that “branding” applied to consumer products, not to b2b businesses or professional services firms. And it’s more than a niche. agree.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 17, 2009
    [Linkedin] Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
    How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 3, 2011
    [Linkedin] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
    LinkedIn. by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content for people just like you ?  In that case, isn’t writing what you know likely to be redundant?  That’s exactly what we did with our latest Grande Guide.  Facebook.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Linkedin] The 2 Rules of Sponsored Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Welcome to my 2nd day coverage of  Content Marketing World. Yesterday Yesterday we covered the content quantity vs. content qualit y debate. Advertorials have been around for a long time.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 14, 2013
    [Linkedin] First Generation Social Selling: Smart But Not Quite Smart Enough
    Relationships are revealed across different social and business connection networks such as Facebook, LinkedIn, your email database, your customer list and your CRM system, and they’re private for only your company to use. First Generation Social Selling: Smart But Not Quite Smart Enough. With Social Selling 1.0 It’s static. Insights.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Linkedin] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    They sent the article  to Jeff Ogden of Find New Customers  to publish for one simple reason:  Jeff knows everyone , including Amanda Batista, who heads content marketing for Eloqua/Oracle, who’s a first level LinkedIn contact, so I had all of her contact information, “Please let us know if Oracle/Eloqua will publish that post.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Linkedin] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    Participating in weekly industry chats on Twitter (in our industry we have the #SEMRushChat and #BufferChat ) or participating in a discussion within an industry-specific LinkedIn group can be great opportunities to learn, share, and inspire new ideas. There are times when a content marketing initiative’s results seem to plateau.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Linkedin] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?  Doing all 7?  A+. 
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Linkedin] B2B Social Media Marketing Statistics to Ponder
    LinkedIn: 116 million users. Many of the people at LinkedIn are professionals, business owners or other talented individuals. by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. But what are the numbers to know behind the most popular social media platforms? and 8:00 p.m.,
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Linkedin] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Which social media monitoring tools should I use? But 44.24
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Linkedin] How to turn a good white paper into a great lead generation piece
    Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? Our white paper experience. You post it.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 13, 2011
    [Linkedin] 3 Resources For A Squeaky Clean Marketing Database
    LinkedIn. by Heather Foeh | Tweet this. If you’ve been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do you have emails, landing pages and other assets to keep tidy and organized, you also have the data itself which can quickly become unruly.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Linkedin] Using Content to Build Trust in B2B Marketing
    Share this on Linkedin. In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. Tweet This! Share this on Facebook.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] 6 Steps to Practice Your Social Selling Skills
    Using Twitter or LinkedIn Advanced Search, locate C-level executives in the corporations with Twitter and LinkedIn accounts. Social media  is not the place for cold tweeting or LinkedIn inviting. . Many will go all out for the first couple of weeks and quit once there are no results for their efforts. increase in annual revenue.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] 6 Steps to Practice Your Social Selling Skills
    Using Twitter or LinkedIn Advanced Search, locate C-level executives in the corporations with Twitter and LinkedIn accounts. Social media  is not the place for cold tweeting or LinkedIn inviting. . Many will go all out for the first couple of weeks and quit once there are no results for their efforts. increase in annual revenue.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Linkedin] Content Marketing on a Shoestring Budget: Distribution
    You can tag that presentation with keywords, and SlideShare is partnered with LinkedIn, so you can reach out to that platform as well. Use Twitter, Facebook, LinkedIn and LinkedIn groups, Google +, and any other social media sites you like. As promised, there will be puppies. Social sharing buttons on all content.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Linkedin] The 9 Internet Trend Charts From Mary Meeker That You Need To See
    Visual content, like Instagram, Snapchat and Pinterest continue to grow in popularity among 12-24-year-olds, while Facebook, Tumblr, and LinkedIn are declining. 9. ” She has been on top of the internet, technology and all of its global implications since 1995 when she published the first “Internet Report” at Morgan Stanley.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And what was the return on the investments you made? I am always completely amazed at how few of us can answer this question. And I understand this is hard. Accountability is tough on B2B Marketing organizations.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Linkedin] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral. Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. How so?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • ONALYTICA B2B  |  TUESDAY, JUNE 30, 2015
    [Linkedin] Content Marketing 2015: Top 100 Influencers & Brands
    LinkedIn Marketing. What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. try it today for free! Content.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Linkedin] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. What is your quest? What is your favorite color? But we had a problem.
  • HINGE MARKETING  |  MONDAY, JANUARY 26, 2015
    [Linkedin] New Research Report: Referral Marketing for Professional Services Firms
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Across the world of professional services, countless firms are missing out on opportunities for new business – even though 72.1% of firms identify attracting and developing new business as their top business challenge in 2015. The reason?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 26, 2013
    [Linkedin] 9 Myths about BtoB Marketing by @billblaneyb2b
    They hire a graphics designer and start up their Facebook, LinkedIn and Twitter accounts. Bill Blaney was recently a guest on Marketing Made Simple TV and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” Bill Blaney. Myth #2 – Customers Don’t Want to Be Sold To.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Linkedin] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    Where do they get their content (LinkedIn, industry blogs or print publications)? Create an editorial calendar and content distribution plan, keeping in mind ways to share each piece of content across all mediums – from email to LinkedIn to Twitter. “Content is King.” Understand Your Target Audience. Industries?
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Linkedin] 4 Marketing Automation Must-Haves For Beginners
    To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. When I think about starting my career in marketing automation, I think of  the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. Get Logical -.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Linkedin] 11 Must-Subscribe Marketing News Blogs and Websites
    LinkedIn Blog ( Subscribe via RSS | Subscribe via Email ): Stay abreast of new features on LinkedIn and learn tips and tricks for effectively using the social network. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? 11 Must-Read Marketing News Blogs/Sites. 1.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Linkedin] Seven Expert Social PR Guides and Tips
    Wendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.” So how exactly does PR support SEO efforts?
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Linkedin] 12 Social Media Tips for B2B Marketers
    According to a recent report from the Content Marketing Institute , LinkedIn, Twitter, YouTube and SlideShare are among the most effective social networks for B2B markets. Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. How You Approach Social Media Matters. Marketing Insights.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Linkedin] The 7 B2B Sins of Social Media Ignorance
    LinkedIn. by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. Here’s what they are and how you can purge yourself of them. Sloth. “We just don’t have time.” Greed.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Linkedin] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. Little Perspective Please.
  • CONTENT MARKETING FOR BI  |  TUESDAY, NOVEMBER 29, 2011
    [Linkedin] Who Says Geeks Aren’t Social?
    UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? Think again! Turns out IT decision makers are social too! Are you there?
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Linkedin] K’s Top Five for the Week – February 27
    Share this on LinkedIn. Tweet. This week’s top five list features a post discussing an announcement from Google on changes to their algorithm to deal with the problem of high-ranking content farms. The other four picks have some gems to help you with your content marketing program. Enjoy! The 3 Big Myths of B2B Content Marketing via @junta42.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin] Leading in Change: CMO Leadership Series
    And, since this post was inspired by her book, the first five people to message me via LinkedIn will receive a copy of Lean In. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia. The world of the CMO is changing. This ‘CMO 2.0’ Deliver value to empowered customers, 2.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 13, 2013
    [Linkedin] My Top 10 List of Dreamforce Tips That’ll Save You
    One tactic I picked up along the way is to look up the people I’m meeting with on Linkedin and save their picture to your phone so you can remember what they look like. Sales Prospecting Perspectives is pleased to bring you a guest post from Adam Becker , Director of Sales at Tinderbox. Book Everything Early. Flights are at a premium. Resist.
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Linkedin] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Linkedin] 6 Brilliant Uses of Video
    LinkedIn. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  The RSA’s Drive – The Surprising Truth About What Motivates Us.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. But how can you measure your social marketing ? How do you know what’s working, and what isn’t? Campaign Visits. Shares.
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