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  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Linkedin] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Think of LinkedIn as an ongoing interview with every possible employer, so make sure the image you’re putting out there is a professional one. They listen and engage !
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Linkedin] Move From Branded Content To A Content Brand
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Our most recent  Future of Marketing  interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. How is it changing? Content Marketin
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 13, 2013
    [Linkedin] My Top 10 List of Dreamforce Tips That’ll Save You
    One tactic I picked up along the way is to look up the people I’m meeting with on Linkedin and save their picture to your phone so you can remember what they look like. Sales Prospecting Perspectives is pleased to bring you a guest post from Adam Becker , Director of Sales at Tinderbox. Book Everything Early. Flights are at a premium. Resist.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Linkedin] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    How many Twitter followers and LinkedIn recommendations do you have? I say they should have at least 1,000 twitter followers (over 6,100 for me) and more than 10 recommendations (over 45 for me). Hiring managers are making a big mistake – they are asking the wrong questions. But that’s the wrong question. Tell me about it.
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Linkedin] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    LinkedIn. by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. But when you have to scale across a global enterprise, taking into account multiple product lines, services and the various different types of customers and prospects – well, things can get really complicated. Get Organized. Be an Enabler. Prepare.
  • PR MEETS MARKETING  |  THURSDAY, APRIL 3, 2008
    [Linkedin] Is Twitter Just a Popularity Contest?
    posted a question about Social Media releases vs. traditional releases on Facebook , Twitter and LinkedIn. . LinkedIn. I had THIRTEEN responses which then extended into private email conversations about people's responses.   . Whereas on LinkedIn, people could stumble upon the question over a period of hours and days.  .
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. But how can you measure your social marketing ? How do you know what’s working, and what isn’t? Campaign Visits. Shares.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Why You Need an Editorial Calendar for Social
    It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 27, 2015
    [Linkedin] Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Author information. Neal Schaffer. Neal Schaffer. Social Media Conferences Uncategorized
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Native Advertising Is Not Content Marketing
    This is native advertising. I’ve written a thorough overview of native advertising on LinkedIn , but let’s look at one example. When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. It’s an asset.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Linkedin] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends.
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Linkedin] Can you repurpose content?
    Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them. Content Strategy
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. The plane was in the air a few minutes later.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 14, 2012
    [Linkedin] Which Social Media Juggernaut is Winning the Mobile Battle?
    LinkedIn: LinkedIn may never be the sexiest of the social media top dogs, but it does tend to be the most consistently successful, and mobile is no exception. By simply addressing the issue of efficient and effective user experience, LinkedIn has been able to drastically improve its mobile presence over the past year. FiddleFly.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Linkedin] Laugh and Learn featuring @fearlesscomp | Episode 35 – Making It Real
    We also invite you to join us on Facebook or Linkedin. Follow us on Linkedin. B2B Marketing | Laugh and Learn featuring @fearlesscomp. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customers , shares a. Jeff Ogden, the Fearless Competitor. key marketing lesson in a fun and witty video. Follow us on Facebook.
  • HINGE MARKETING  |  MONDAY, MAY 19, 2014
    [Linkedin] How Do Visible Experts Benefit Their Firms?
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Historically, professional services firms have recognized the importance of rainmakers: individuals with an exceptional ability to bring in business. That person is characterized by the fact that they do affect the overall firm brand. Expertise and Billing.
  • SALES LEAD DYNAMICS  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] What’s Your Prospecting Plan? – Part I
    You can find connections through LinkedIn. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. Most of us network. 
  • SAZBEAN  |  TUESDAY, FEBRUARY 8, 2011
    [Linkedin] Social Media in 15 Minutes Per Day
    For many small businesses this may be Facebook or Twitter or LinkedIn, but do a little bit of research to make sure you’re getting the most bang for your buck. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). Sometimes these are the same places, sometimes not. Thoughts?
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Linkedin] 11 Must-Subscribe Marketing News Blogs and Websites
    LinkedIn Blog ( Subscribe via RSS | Subscribe via Email ): Stay abreast of new features on LinkedIn and learn tips and tricks for effectively using the social network. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? 11 Must-Read Marketing News Blogs/Sites. 1.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin] New Research Points the Way to Success in Your Content Marketing Strategy
    In order of most common usage, the top seven sites were: LinkedIn. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Content marketing is powerful. It’s also relatively young. Many firms are still struggling to find and implement the right strategy. What kind of results are they seeing? Blogs.
  • MARKETRI  |  THURSDAY, MAY 30, 2013
    [Linkedin] Five Types of Content Your B2B Firm Should Have on SlideShare
    Another pro tip: After adding your service sheets to SlideShare, you can post them to the summary section of your LinkedIn profile for all your connections to see. think part of the problem is that busy professionals simply don’t know where to start or what to share. Has your firm shared content on SlideShare?
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Linkedin] 32 B2B Marketers to Add to Your Google Plus Circles
    We would love to hear from you in the comments section of this post or you can add your recommendations to discussions on  Twitter ,  Facebook ,  LinkedIn , and of course,  Google+. Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. How so?
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Linkedin] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments. The result? Of course, this doesn’t just hurt the marketing department, but the firm as a whole. Conclusion.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 13, 2012
    [Linkedin] The Changing Social Business Landscape in 2012: Is Your Business Ready?
    Cisco sends a 140,000 email blast to LinkedIn executive users. recent explosion in content marketing , including the consumer brand Coca Cola who believe their future is in content PhoneDog sues a former employee for $340,000 – the value of 17,000 Twitter followers The  social media brand ambassador  - a sign of things to come?
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Blog posts, email pieces, LinkedIn updates and ads, paid search ads, etc. Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Now that’s ROI!
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Linkedin] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Examples include Pinterest, Facebook, and now even LinkedIn and Twitter. Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. So what should be the hub of your marketing efforts ?
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Linkedin] Capture Customers’ Imagination with Corporate Journalism
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. There’s an information overload and you can feel it. There’s too much email, too much advertising, and too many marketing messages. Restaurants have TVs and loud music. Our smart phones are constantly notifying us. And consumers are tuning out.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 26, 2013
    [Linkedin] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
    Wouldn’t you like to know which accounts are using the search phrase “lead nurturing” or have a job posting for a marketing database manager or belong to certain lead management groups on LinkedIn? Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Linkedin] The End of Valued Customers
    It’s great that your entire sales team wants to connect on LinkedIn, but I believe I have made my position clear to them about why that is not going to happen. Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? It is nice that she tries both my desk and mobile numbers – what a go-getter she is.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Linkedin] Is This The End Of Social Media?
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball  bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. What do you think?
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Sharing Jobs on Twitter Has Never Looked Better
    That said, while this article is geared towards Twitter, Jobs now have the ability to be shared to Facebook, LinkedIn and Google+ in a way that meets up-to-date sharing standards. Currently have the job board, but can't find enough time throughout your day to regularly share content to Facebook, Twitter, LinkedIn, and Google+?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Linkedin] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?  Doing all 7?  A+. 
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Linkedin] Content Marketing on a Shoestring Budget: Distribution
    You can tag that presentation with keywords, and SlideShare is partnered with LinkedIn, so you can reach out to that platform as well. Use Twitter, Facebook, LinkedIn and LinkedIn groups, Google +, and any other social media sites you like. As promised, there will be puppies. Social sharing buttons on all content.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content. Social.
  • ACT-ON  |  MONDAY, JANUARY 4, 2016
    [Linkedin] A Digital Marketer’s List of 2016 New Year’s Resolutions
    Or endorsing someone for a skill on LinkedIn. Do you make New Year’s Resolutions? About 45% of us do. But only 8% of us stick to them. There’s a downer. mean, if you’ve only got an 8% chance of actually sticking with a resolution, why bother? Anything that can 10X my odds of achieving my goals sounds good to me. Most marketers don’t have one.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2011
    [Linkedin] How To Measure B2B Demand Generation
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. How to measure B2B Marketing. This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. Want more?
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Linkedin] How to Find the Right Co-Marketing Partner
    The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn. Have any connections in common on LinkedIn? Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. but it's not always an easy job. Oftentimes, it's a struggle.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Linkedin] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    LinkedIn. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. The social Web is a noisy place.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Linkedin] How to Do Great Marketing with (Almost) Zero Money
    Ask questions on LinkedIn. Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). But we also share it with our readers here.). But they are looking to sell their product and services.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Linkedin] The Secret To A Better Customer Experience
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. The Age of Personalization. Personalization Comes Of Age. Strategy
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Linkedin] Fulfill your resolution to blog in 11 steps
    Facebook, LinkedIn, Google+, and Twitter are powerful tools for branding — much more powerful and effective than RSS, circa 2014. Personally, I won’t jump through the hoops if filling out web forms or Captchas, or links to LinkedIn, Facebook, some sort of gatekeeper, or via Twitter. Good for you. Mark my words. Still ugly?
  • HINGE MARKETING  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Developing Differentiators: How Research Can Help You Pass the Test
    On Twitter and LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. ” 2) Can you prove it?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 1, 2013
    [Linkedin] Sales Prospecting Perspectives Weekly Recap - Week of November 1, 2013
    Robert Koehler from LinkedIn Sales Solutions wrote a guest blog post for Funnelholic called, Searching for Buried Treasure: Finding Prospects on LinkedIn. Definitely a must-read for those looking to find prospects on LinkedIn. Happy November 1, Sales Prospecting Perspectives readers! How was your Halloween?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin] BtoB Magazine Selects 2011 B2B Social Media Winners
    LinkedIn: Accenture. Its careers group on LinkedIn has more than 5,000 members, but what impressed us most are the subgroups, each of which is managed by a different Accenture consultant. BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media.
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Linkedin] Why Should People “Like” or “Follow” You on Social Media?
    You want followers on your LinkedIn company page. You want these same people to connect with your personal profile on LinkedIn. You want followers on your Facebook page. While they’re at it, why don’t they follow you on Twitter? And Google+. And YouTube. But, why? Why should one person connect with you on so many platforms?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Linkedin] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    See what your peers are sharing on Twitter and LinkedIn, as well. Join us on LinkedIn for more insights and resources on content marketing. According to Hinge research, high-growth professional services firms generate at least 40% new business online. They educate their target audience by sharing valuable information. Step 1. Step 2.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 14, 2015
    [Linkedin] Content Marketing The Answer For Sales Success As Well?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. We all know that today’s consumers have changed, and they are buying differently. They have access to mobile, social and digital media to help them learn and gather information on their own before making a purchase decision. We can help!
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin] 20 Fresh Stats About the State of Inbound Marketing in 2012
    12) 62% of companies using LinkedIn have acquired a customer from the network. 15) 65% of B2B companies report that they have acquired a customer through LinkedIn. HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Linkedin] What Your Last Facebook Post Says About Your Brand
    Recently, Mashable and Eyetrackshop ran an eye tracking experiment to see what people look at in social profiles and found that: Profile photos get prime attention (except on LinkedIn where Job Title get more attention than anything else). more or less ever.  The top post is the thing that people will walk away thinking about.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin] 10 Beginner Twitter Tips for A/E/C Firms
    Some professionals are willing to dip a toe into the more simple networks like LinkedIn, where the business benefits are more apparent, but social networks like Twitter are often deemed too “new” or foreign for A/E/C professionals to try. Tweets, hashtags, and mentions…oh my! Yes, simple! Make the personal connection.
  • RADIUS  |  FRIDAY, APRIL 1, 2016
    [Linkedin] 5 Lessons from MarTech 2016
    If a unicorn company uses Demandbase, they are likely to use LinkedIn Display Ads.  If New Relic, likely Optimizely. MarTech 2016 did not disappoint. There was something for everyone — from practitioner to executive, B2B, B2C, big company, small company. The sheer number of sessions was impressive. Perfect. What problems are you trying solve?
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [Linkedin] New directions for B2B data-driven marketing
    In the future, says Nitin Julka , product manager at LinkedIn, more and more of the complexity of running marketing campaigns is going to be automated, in a simpler way, so that marketers can focus on what truly matters—their target audiences, buyer’s journeys, and messaging. Where does this all come from? Okay, we’re in the maelstrom.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin] 10 Reasons Why B2B Companies Are Failing With Social Media
    Instead paid social media marketing efforts on platforms like Twitter, Linkedin and Facebook should be used to bolster your organic marketing investment. Too many B2B companies are flat out failing at social media marketing. It isn’t their fault. This isn’t an attack on the companies. This shouldn’t be news to anyone though.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Linkedin] 5 Powerful Techniques To Boost Your Content Marketing
    Links – Usually a guest blogger hopes to have links back to their website, Twitter handle, LinkedIn profile, and so on. Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. So how do you complete this grand task, you ask? Quantity Vs Quality – Quality Will Always Win. Videos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] How to set up a Social Media Command Center
    Follow him on Twitter and LinkedIn. By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Start with the why. Real-time marketing and engagement during events. Customer service. Customer insights and analytics.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 20, 2012
    [Linkedin] Two Big Problems Between Sales & Marketing – And How to Solve Them
    And if you’re at Dreamforce, don’t miss today’s session with LinkedIn and Eloqua on “When Social Marketing & Social Selling” at the LAM Theater at noon! by Jesse Noyes | Tweet this We’re all familiar with the divide between sales and marketing. The two teams should be working together, but often they feel like they’re on separate islands.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Linkedin] Sales Best Practices include Marketing-Sales Alignment
    Related Posts: The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently Getting Ready for Marketing Automation. Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 9, 2013
    [Linkedin] Going On Vacation? How About A Digital Detox?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Two weeks ago I took some time off from work. I was not on vacation. In fact, it was one of the hardest weeks of work of my whole life. Help!) So, I am very motivated. Photo Source.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] Why Sales Is Going Inbound: Introducing Signals
    When an important customer changes jobs and updates their profile on LinkedIn, Signals surfaces an alert, and I know about a potential new opportunity. Anyone, HubSpot customer or not, can use Signals for free to get notifications about email and LinkedIn interactions. It’s in my blood. you get the idea. What Is Signals?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Linkedin] The Speakers at the Social Tools Summit #SocialTools15
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Speakers at the Social Tools Summit #SocialTools15 by Neal Schaffer - Maximize Social Business Our community manager, Debbie Miller, has been monitoring the stream (while she is on stage as a panelist!)
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Linkedin] How to Do Great Marketing with (Almost) Zero Money
    Ask questions on LinkedIn. Make it really easy for prospective customers to find by posting to social networks like LinkedIn , Twitter , Facebook as well as Digg , Delicious , StumbleUpon , SlideShare (presentations), YouTube (video). This post originally ran at SaneraPDC.com as part of March Marketing Madness. The best news?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Linkedin] Will Google+ Overtake Facebook? [Data]
    That's impressive considering LinkedIn was launched back in May 2003. Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. That's a lot of growth! At this point, we're all keeping a close eye on Google+'s growth, wishing we had a crystal ball. billion visits.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 5 tips to amplify your YouTube video and get more views
    Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . There’s always at least one person in every office who has 500 connections on LinkedIn. But fear not, there is hope for your video. link].
  • HINGE MARKETING  |  MONDAY, APRIL 28, 2014
    [Linkedin] Visible Expert Profile: Joe Pulizzi
    Because he had written a book, Joe was asked to speak at bigger and bigger events, he was invited to contribute to a special “Author Series,” and major clients, like LinkedIn and DuPont, were attracted to his company. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. ” Starting Out.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] Top Trends in Technology Marketing for 2015
    By now, many competitive technology firms have recognized that social media – and particularly LinkedIn – can play a very active role in lead generation. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Research conducted by RAIN Group and Hinge shows a striking trend. ” Voice. Brand.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Linkedin] The Future of Digital Marketing According to the Giants
    Clayton can be found on LinkedIn  and  Google+. Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Linkedin] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. Haven’t heard of a swipe file?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Linkedin] 4 Tips to Attract More Readers to Your Business Blog
    Facebook , Google+, Twitter , LinkedIn are some names that come to your mind when thinking about content marketing for your website. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. But coming up with a successful blog can be a tough job. Use SlideShare. Guest Author bio.
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Linkedin] 3 Reasons Why Mobile Matters for Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. But if every person you know has a smartphone, how important is it to make your website mobile-friendly? Here are the top three reasons why : 1.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    [Linkedin] Why SEO Is The Key To Successful Marketing
    would be honored if you follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click.
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Linkedin] 7 Trailblazing Brands That Won By Being First
    LinkedIn. LinkedIn had some foresight, though, and created a new platform that took a different spin on social networking. Instead of keeping in touch with friends for social reasons, LinkedIn created the first platform for professional networking online. Since then, LinkedIn’s growth has skyrocketed. The result? DeBeers.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    As more and more recruiting is done through platforms like LinkedIn, Glassdoor, Indeed and more, online recruiting is becoming increasingly more important to AEC firms. Do you share career opportunities on LinkedIn? How will your firm attract top talent in the coming years? Having top talent will help you attract more top talent.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Linkedin] 8 Blog SEO Tips for Top Search Results
    Share this on LinkedIn. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Write at least 300 words.
  • HINGE MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Linkedin] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. By Jessie Biele. Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. You Can Show What You Know.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Linkedin] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. As a student of marketing and social media, I am always looking for the best examples of content out there. Here is a compilation of the best slideshares, videos, vines and more from the past year.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 6, 2010
    [Linkedin] 1:1 Social Advertising in B2B Marketing
    Share this on Linkedin. Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. As an experiment he had tried targeting his girlfriend (now fiance!) Tweet This!
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Linkedin] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    Social Media: How effectively are we using Facebook, LinkedIn, and Twitter in our marketing? Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. It's called Marketing Grader. What's your marketing grade ?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Linkedin] What Sales & Marketing Can Learn From "Tommy Boy"
    When your buyer changes their title on LinkedIn it is a sales signal. Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. will get to the specific reference a little later. Stay with me. Marketing by the Numbers.
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Linkedin] 5 Ways to Boost Your Company’s Twitter Followers
    Join us on LinkedIn and Twitter for more social media tips and strategies. Related Stories How to Use LinkedIn Showcase Pages to Connect With Your Audiences From Resident Expert to Visible Expert℠: The Story of Rita Keller 5 Tips to Reach Your Social Media Goals. Your professional services firm has a Twitter account. Now what?
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Linkedin] 15 Blog Optimization Stats You Need to Tweet. STAT
    15) Pinterest pins were slightly more frequent than LinkedIn shares at 0.5% and 0.4% You''ve probably heard many times before that if you want to create and sustain a successful blog, there''s a lot you need to do. You''ve got to create exceptional content. You''ve got to optimize your posts for search engines. practice. can feel daunting.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Linkedin] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You already know that a big part of building a strong brand is building a recognizable brand. And while becoming a Visible Firm may take a lot of work, the benefits and rewards are well worth the effort. So, how can you become a Visible Firm?
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Linkedin] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    This will help get your event in front of thousands of more qualified people that you wouldn't normally have access to. 6) Use LinkedIn for promotions targeted to your industry. LinkedIn Company Pages , LinkedIn Events , and LinkedIn Groups are a great way to contact people in your industry who may be interested in your event.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Linkedin] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    The system can use IP address to identify the company of anonymous visitors and will look up possible contact names at those firms from external sources including Data.com and LinkedIn. You may have noticed that there are many B2B marketing automation systems available. Content is served through short URLs to track consumption and sharing.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Linkedin] B2B Social Media Marketing Statistics to Ponder
    LinkedIn: 116 million users. Many of the people at LinkedIn are professionals, business owners or other talented individuals. by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. But what are the numbers to know behind the most popular social media platforms? and 8:00 p.m.,
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Linkedin] 7 Ways to Format Blogs to Engage Readers’ Brains
    Share this on LinkedIn. What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread. It’s your “shout-out&# on social media sites, in feed readers, and email updates. How? 1.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Linkedin] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Linkedin] Social CRM for Small Business
    Jon is on Twitter, Linkedin, Facebook and he uses email. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. But, Nimble is much more. Enjoy the Interview! love it!
  • SALES LEAD DYNAMICS  |  THURSDAY, JULY 14, 2011
    [Linkedin] Eat Your Peas: Always Be Networking
    Connecting via LinkedIn, Facebook, and other social media. Communicate with each group appropriately.  “A” – Monthly call or meeting. “B” – Bimonthly call or email; Meet two or three times a year. “C” – Connected via LinkedIn; Receive quarterly newsletter. Five new LinkedIn contacts. New LinkedIn Contacts. 2. 1. 1.  .  . 4. 5.
  • VOLACCI  |  WEDNESDAY, JUNE 19, 2013
    [Linkedin] Content Marketing Explained
    content marketing , Content Strategy , digital marketing Google Plus One Tweet Widget Linkedin Share Button Facebook Like This brief video looks at the concepts of content marketing , as applied in a way we''ve all seen before - a grocery store magazine. Anyone know where to get some popcorn? Lets take a look at the magazine.  . know H.E.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 30, 2016
    [Linkedin] What Hemingway Knew: How to Write Blog Content that Attracts Readers
    Let me know how it works for you: connect with me on LinkedIn. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free). ocial Media. As Larry W. Analogies.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    15) 43% of all marketers have found a customer via LinkedIn in 2013. 23) The Blogging Food Groups - This infographic from LinkedIn Marketing Solutions explains the elements of a well balanced blog. ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. Demand Gen Stats You Should Know. 11) U.S.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [Linkedin] The Past And Future Of sCRM In Prospecting And Selling
    Five years ago, few people thought social networks or social channels like Twitter and Facebook and LinkedIn should be on their business radar screens, and now “Social” is the business buzzword of the day. Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Listen first.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Linkedin] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    49% of marketers reported they’d stick with Facebook if they had to choose, and 16% picked LinkedIn. Takeaway: Don’t run and cancel your Twitter account, but the 1950 marketing professionals who’d pick LinkedIn and Facebook could be on to something. Social Media Is Still Growing. Social Media Is Really Effective. YouTube Is Social.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Linkedin] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    LinkedIn Power Tips: Give Before You Receive. Don’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web —but it’s also true that it’s powerful. Plus, it’s fun!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Linkedin] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Find groups on social media sites like LinkedIn to tap into common issues, or to create local meet-ups. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales. So how do you keep customers engaged beyond the purchase? Encourage Advocacy.
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Linkedin] The Rise of the Content Marketer « The Effective Marketer
    Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 28, 2013
    [Linkedin] Are we one big web family? Think again.
    Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog , where I write about social business in Western Europe. Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog, where I write about social business in Western Europe. know, food? different kind of {grow}!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 7, 2005
    [Linkedin] B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ten times more people call now.
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