WEBBIQUITY | MONDAY, MARCH 26, 2012
[Linkedin] Best Web Presence Optimization Guides and Tips of 2011
Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile. Videos, Images & Google!
SAVVY B2B MARKETING | WEDNESDAY, JUNE 29, 2011
[Linkedin] Savvy Speaks: Social Media Day 2011
If you are a small business with limited time, one lesson is to build out your networks one at a time. I've seen a lot of businesses set up a Twitter account, Facebook page, LinkedIn group, etc. Have any great Twitter, Facebook, LinkedIn or other Social Media outlet tips to share Stephanie. " Jamie. just a human being. Wendy.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | SUNDAY, JANUARY 19, 2014
[Linkedin] Pick Up the Damn Phone — or Suffer the Consequences
Let''s focus in on social media like LinkedIn, Twitter, blogs, and Facebook. With social media, there’s a new version of what I call the “warm call fantasy.” It goes something like this: You’ve done your research about your prospects on social media and maybe even identified a common LinkedIn connection or two. JILL: Wow. Wrong!
FEARLESS COMPETITOR | FRIDAY, JUNE 7, 2013
[Linkedin] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
You can also follow Find New Customers on LinkedIn too. “Email is the backbone of business today. All b2b sellers rely on email. It’s cheap and effective.” ” Kevin Daum, Inc. columnist for Inc. at Meet the Media. Check it out! We need to peel back that onion a bit. What does “so compelling” mean?
WEBBIQUITY | WEDNESDAY, NOVEMBER 10, 2010
[Linkedin] Is Social Media BS?
In a recent HubSpot survey, more than 40% of respondents said they had landed new customers or generated revenue from Twitter, LinkedIn, Facebook and/or a company blog. For example, if you generated a lead through LinkedIn, and that buyer appears to be very active there, communicate with him/her through LinkedIn. Fix it.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 4, 2010
[Linkedin] Podcast: How Green Technology is Affecting the Plumbing Industry
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We talked about the biggest trend in his industry, which turns out to be “green technology, and he discussed how it is affecting the market in general. You can hear the entire interview here. take my survey [link]. Blog at WordPress.com.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 18, 2012
[Linkedin] The Social Business Imperative
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. What is the value of a social business? How do we become one? Can you create one? Or is it more about culture, motivation and the enablement of social forces already in play in today’s workforce? And CMOs?
WINDMILL NETWORKING | THURSDAY, OCTOBER 23, 2014
[Linkedin] How to Personalize Customer Interaction on Social Media With Data
Twitter | Facebook | LinkedIn |. To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. Social […]. Author information. Sofie De Beule. This monthly Social Media for Customer Service column is contributed by Sofie De Beule.
HUBSPOT | SATURDAY, JUNE 9, 2012
[Linkedin] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
LinkedIn's Security Woes Pour Salt on Social Media's Exposed Wounds From MarketingPilgrim. By now you probably know about LinkedIn's security breach in which 65 million passwords were leaked. Gather round, inbound marketers. have a story for you. Actually, I have like 5 stories for you. Everything good? Awesome. Don't Like Snake Oil?
SALES CHALLENGER | SUNDAY, SEPTEMBER 9, 2012
[Linkedin] Are Your Reps Social Media Stars?
The fact is customers go to a number of places online to learn from and interact with peers and industry experts—discussion forums for industry or trade groups, or online communities in LinkedIn, for example. If you find something interesting and want to know more about an author, you look them up on LinkedIn and find a mutual connection. A
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 14, 2013
[Linkedin] How Would You Answer “Why Does Most Marketing Stink?”
And please follow along on Twitter , LinkedIn , Facebook and Google+. I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about. 86% of us skip TV ads - Tweet This! But the bigger question is “why?”
SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 29, 2014
[Linkedin] Sales Prospecting Perspectives' Top 10 Blog Posts in 2014
garnered a lot of responses on LinkedIn and even spurred a blog post response. 7. 3 Key Metrics to Track When Managing Your Inside Sales Team. Happy December 31, everyone! Before we count down the ball drop, we want to share with you our top 10 blog posts on Sales Prospecting Perspectives in 2014. What are yours? Check it out!
HUBSPOT | WEDNESDAY, NOVEMBER 7, 2012
[Linkedin] How Social Media Is a Lot Like Sex [DATA] #socialsmushing
Tweet This ( Source ). 6) Every 60 seconds, 66,000 things are shared on Twitter, 695,000 things are shared on Facebook, and 7,000 things are shared on LinkedIn. Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? The similarities are really quite striking.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 2, 2014
[Linkedin] Messages Nonprofits Can Use to Raise Awareness
Twitter | Google+ | LinkedIn |. Last month I encouraged you to stop focusing on the medium (the package into which you stuff your content) and to begin making the message (the “goods” you have that will be useful and relevant to your target audiences) your center of attention. Author information. Claire Axelrad. Claire Axelrad.
MODERN B2B MARKETING | WEDNESDAY, APRIL 18, 2012
[Linkedin] Get Ready for Social Marketing Automation!
The platform allows marketers to add social applications and messages quickly to every channel – Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails. by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory.
IT'S ALL ABOUT REVENUE | TUESDAY, NOVEMBER 12, 2013
[Linkedin] How To Build Sustainable Relationships With Your Advocates
It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. This post is the third in a three-part series advocate marketing. Check out part one and part two. .
HUBSPOT | MONDAY, FEBRUARY 16, 2015
[Linkedin] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
Pay attention to LinkedIn connections while you’re vetting potential candidates, too, in case you have a mutual connection. Also, since the SEO community is an active one, you can find potential candidates by engaging with people who are regularly participating in SEO LinkedIn group conversations. 3) The Writer. Bonus: The 6th Hire.
INBLURBS | THURSDAY, NOVEMBER 3, 2011
[Linkedin] Social Media can be thread to your reputation
Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers. With or without your involvement. WHERE do you publish your content?
WRITING ON THE WEB | WEDNESDAY, OCTOBER 6, 2010
[Linkedin] 10 Ways to Make Content More Engaging
Share this on LinkedIn. In my opinion and experience, marketing that engages is emotional. The human brain is emotional at its very core. While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon. Actively listen to your audience and respond to their needs.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 23, 2010
[Linkedin] The NEW “Four P’s” of marketing
Share this on Linkedin. Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the way we communicate and go to market. People. The social web is the first true PEOPLE-driven communication channel. Publicly. Presence. Not cheap.
B2B MARKETING INSIDER | TUESDAY, MAY 3, 2011
[Linkedin] The Marketing Forum: Integrating Social Media
Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. As the questions around Social Media ROI are all-too-slowly beginning to disipate and most of us have added social sharing to our website and emails, the real question arises: how do we truly integrate social media? ———-. Social Medi
IT'S ALL ABOUT REVENUE | MONDAY, MAY 2, 2011
[Linkedin] “Sirius” About Marketing Operations
LinkedIn. by Jesse Noyes | Tweet this. Jonathan Block, of SiriusDecisions, says marketing operations is a fast-growing role. The research bears him out. According to SiriusDecisions’ benchmarks database of b2b companies, marketing operations share of overall budget is steadily trending upwards. Will you be there? Share email. Facebook.
WINDMILL NETWORKING | THURSDAY, JANUARY 8, 2015
[Linkedin] Employees’ Tweets Lead to FTC Enforcement
James Wu | Facebook | Google+ | LinkedIn | Employees’ Tweets Lead to FTC Enforcement by James Wu - Maximize Social Business. On November 25, 2014, the United States Federal Trade Commission (“FTC”) proposed consent orders regarding two companies who allegedly mislead consumers. Social Media and Employment Law
FEARLESS COMPETITOR | THURSDAY, APRIL 26, 2012
[Linkedin] How to Do Great Marketing with (Almost) Zero Money
Ask questions on LinkedIn. Make it really easy for prospective customers to find by posting to social networks like LinkedIn , Twitter , Facebook as well as Digg , Delicious , StumbleUpon , SlideShare (presentations), YouTube (video). Can you really market a business without a lot of money? In many ways, you’re lucky today.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 7, 2011
[Linkedin] [Chart] Thank You, Marketing Automation
LinkedIn. by Egan Cheung | Tweet this “ D?mo arigat? ”. Those first 2 words of Styx’ greatest song translates to roughly “ Thank you very much ”. And, as this Chart of the Week shows, marketers should be thanking Mr. Roboto for the automation he provides. Why is that? Our take is more general. Now, to all you marketers, it’s time to say “D?mo
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 29, 2011
[Linkedin] 10 Examples of Check-The-Box Marketing
Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. —–. Are your marketing activities aligned to business objectives or a list of “cool” ideas? Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment? Image Source.
MARKETING GENIUS BLOG | MONDAY, JULY 11, 2011
[Linkedin] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
Share this on LinkedIn. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?” Usually followed by “should I use email?” or “should I set up a Facebook page for my business?” and “should I hire sales people?”. Now you can start to….
SOCIAL MEDIA B2B | MONDAY, NOVEMBER 8, 2010
[Linkedin] Convince The Boss Your B2B Company Should Use Social Media
As familiar as you may be with Twitter, Facebook and LinkedIn, this is still uncharted water for lots of businesses. If you know the names of the point people that you work with at certain organizations, you can easily do a simple search to see if they are participating on sites like Twitter, Facebook and LinkedIn. Let’s face it.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 23, 2010
[Linkedin] Building a B-to-B Social Media Lead Generation Program Targeting.
So you need to develop a strategy to communicate the type of information your target audience wants and then overlap its content distribution platforms like Twitter, LinkedIn, Facebook, Blogs and Forums. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! These, by no means, are all the steps.
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 12, 2011
[Linkedin] The Fatal Flaw in the Job Description/Resume Process
We post a job to Linkedin and receive hundreds of resumes from you, aspiring basketball players. Recommendations on Linkedin. B2B Lead Generation | A flawed job process. The bottom line: Companies are doing a good job of hiring mediocre employees and terrible at hiring stars. Why doesn’t it work? Flawed candidates have no chance.
B2B IDEAS @ WORK | THURSDAY, DECEMBER 2, 2010
[Linkedin] In B2B Inbound Marketing, Don't Be a Jerk
Get your B2B LinkedIn Toolkit. I remember cracking up at the naiveté of Steve Martin’s character, Navin R. Johnson, in the classic comedy movie “The Jerk” as he declared, “I’m somebody now! Millions of people look at this book every day!” Like Navin, I want to be thrilled to see our name in print.
FEARLESS COMPETITOR | THURSDAY, MARCH 13, 2014
[Linkedin] Check out Dave Kerpen – our featured guest on Marketing Made Simple TV today
Dave Kerpen is founder and CEO of Likeable Local, the co-founder and Chairman of Likeable Media, the NY Times Bestselling author of 3 books, an international keynote speaker, and the #1 LinkedIn Influencer of all time in page views, ahead of Bill Gates, Jack Welch, Mark Cuban, and President Barack Obama. Hop right over and watch Dave now.
INBLURBS | FRIDAY, NOVEMBER 16, 2012
[Linkedin] RECRUITERS, JOB SEEKERS + VIDEO COMMUNICATIONS
LinkedIn. Times are tough globally, so Recruiters need to up their game in terms of the marketing tools they use to attract quality Job Seeking candidates via the Internet. In turn, Job Seekers would do well to present their credentials on the Internet with up to the minute creative marketing tools. Separate Vmails on specific Jobs available.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 16, 2014
[Linkedin] Help me solve marketing’s biggest mystery
Simple Strategies for Growing Your LinkedIn Influence Why Instagram is becoming the dominant social network. It was one of the most imaginative, creative and popular marketing campaigns in history. Television, print, digital, social media all coalescing into a perfect blend of viral heat. And the results? The campaign was brilliant. Wrong.
SAVVY B2B MARKETING | MONDAY, AUGUST 13, 2012
[Linkedin] Thought leadership – some are more sophisticated than others
You can follow him on Twitter @thoughtstrategy or join him on LinkedIn. We're pleased to present this guest post by Craig Badings, an authority on thought leadership. Read on for how to deliver thought leadership that your prospects and customers are seeking. Thought leadership originated within the ranks of the management consultancies.
HUBSPOT | WEDNESDAY, SEPTEMBER 19, 2012
[Linkedin] Twitter Rolls Out Cover Photos: How to Add Yours Today
Like the recent LinkedIn Company Page changes , the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with. It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. drop-down menu will appear. HubSpot.
B2B MARKETING INSIDER | TUESDAY, OCTOBER 29, 2013
[Linkedin] “Stop Asking Employees To Tweet” Says GaryVee
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. It was the first time I saw him speak and he did not disappoint. Social Media
B2B MARKETING INSIDER | TUESDAY, MAY 18, 2010
[Linkedin] 7 Common B2B Social Media Marketing Mistakes
While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.
SAVVY B2B MARKETING | FRIDAY, AUGUST 19, 2011
[Linkedin] Savvy Week in Review - August 19
Are Facebook and LinkedIn violating your privacy? - by @globalcopywrite. If you are on Facebook and LinkedIn, definitely read this post from Sarah Mitchell. I bet you'll be surprised at some of your data that is being shared (I was). A New Model for Business: The Museum - via @HarvardBiz. Happy Friday!
BLOG MY CALLS | FRIDAY, NOVEMBER 22, 2013
[Linkedin] The Friday Marketing RANT: Why Won't You Share Company Stuff on Your Personal Social Media Pages?
We''re talking about sharing an occasional blog post on Facebook, Google+, and LinkedIn. For example, we have asked employees to share blog posts published on Blog.LogMyCalls.com on their personal Facebook pages once every few weeks and on their LinkedIn profiles more often. The SEO benefits of social media sharing are well-documented.
B2B MARKETING INSIDER | THURSDAY, AUGUST 4, 2011
[Linkedin] Social Media Measurement – Would You Still Do It If There Was No ROI?
Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. There has been plenty of debate about the ROI of social media. And And just before my friend Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. Eventually.
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 10, 2013
[Linkedin] 5 Smart Tips for B2B Content Marketing
Furthermore, B2B companies must have a strong presence on LinkedIn. Kramer added that Google views LinkedIn as very credible – don’t disregard its power. 4. According to a recent study, buyers contact a sales representative after 70% of the buying decision is made. What does this mean? Develop and Implement a Strategy. Photo: Flickr.
B2B MARKETING INSIDER | TUESDAY, MAY 21, 2013
[Linkedin] Marketing And The Internet Of Things
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people? The question for me is how big will this impact be on our businesses?
LEAD VIEWS | THURSDAY, AUGUST 12, 2010
[Linkedin] “Why B2B Leads from Social Media Are More like Joe Biden than Lady Gaga”
In this context, social media takes a whole new meaning – a ‘like’ on Facebook fan page, a reweet or follow on twitter, a comment on the Linkedin group are all instances of your prospect showing some interest in your company and what it has to say. Did the unusual headline catch your attention and perk your curiosity?
PAUL GILLIN | THURSDAY, MAY 27, 2010
[Linkedin] The Power of B2B Communities
Those early outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers forum is Dave Maskin , a New York-based event marketing specialist who has answered an incredible 25,000 questions. Does it set the stage for a deeper discussion of social communities?
IT'S ALL ABOUT REVENUE | FRIDAY, JANUARY 18, 2013
[Linkedin] What Web Analytics Don’t Tell You
Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. by Nick Dennis | Tweet this Marketers love web analytics. What’s not to love? Page Depth. Page depth is a lovely metric to have.
B2B MARKETING INSIDER | MONDAY, APRIL 21, 2014
[Linkedin] The Critical Ingredients Of Effective Demand Generation
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Conclusion.
HINGE MARKETING | MONDAY, MAY 4, 2015
[Linkedin] SEO and Professional Services Marketing: What Every CEO Should Know
As you create content, share it on social media platforms like LinkedIn, Twitter, Facebook, and Google+ and encourage conversation around your insights. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Does that seem counterintuitive? Let’s take a closer look. And this is why SEO is so important.
B2B MARKETING INSIDER | TUESDAY, MARCH 24, 2015
[Linkedin] Content Marketing ROI Starts With A Strong Business Case
Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we don’t care where the content comes from.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 3, 2011
[Linkedin] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
LinkedIn. by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice. But what happens when it’s your job to create content for people just like you ? In that case, isn’t writing what you know likely to be redundant? That’s exactly what we did with our latest Grande Guide. Facebook.
SAVVY B2B MARKETING | THURSDAY, JUNE 10, 2010
[Linkedin] A 7-Step Framework for Developing A Promotional Strategy for B2B Content
There are so many places where prospects look for information: search engines, blogs, professional associations, newsletters, publications, Twitter, content syndication sites, forums, LinkedIn, and more This sounds obvious, but if you don't know exactly who you are trying to reach and what their online habits are, you won't reach them.
MI6 MARKETING AGENCY | SUNDAY, DECEMBER 5, 2010
[Linkedin] The Mi6 Tweekly: Week of November 29, 2010
Featured Post: How Linkedin can factor into your Social Media Marketing plans (via @KentHuffman). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account and his @mi6agency twitter account. Monday. Tuesday. Retro Chart: 2009 #B2B Social Media Spending plans. Wednesday. Thursday.
DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010
[Linkedin] 5 Proven Strategies for B2B Social Media Marketing
The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Improve SEO During the past year, Delivra , an e-mail marketing service provider, has invested in B2B social media marketing, including presences on Twitter , Facebook , LinkedIn and a corporate blog, dubbed eMailChatr. Learn more. Mobile 2.0
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 1, 2011
[Linkedin] [Chart] Can Google’s +1 Catch Up With The Facebook “Like”
LinkedIn. by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like to websites, blog posts and more recently. (We wrote about the topic here.). Google is already seeing healthy growth with 2.6% of sites embedding the button so far. Share email. Facebook. StumbleUpon. del.icio.us.
THE FORWARD OBSERVER | MONDAY, SEPTEMBER 22, 2014
[Linkedin] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
Similarly, respond to questions being asked on LinkedIn Groups and on Quora. Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry? Fear not. Here are seven ways to keep the good ideas flowing. Congratulations! You’ve launched a blog for your B2B company. Woo-hoo!
HUBSPOT | WEDNESDAY, JANUARY 12, 2011
[Linkedin] 10 Marketing Stories You Need To Know Tonight
26 Tips to Enhance Your Experience on LinkedIn - Want to get better at using LinkedIn? Social Media Examiner has a new post that provides tips and tricks to make you a LinkedIn ninja. 4. Life gets busy. Sometimes we need a way to recap the important things we missed quickly. 10 Marketing Stories to Keep You in the Know. 1.
HINGE MARKETING | MONDAY, MARCH 23, 2015
[Linkedin] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
LinkedIn, retargeting, and other industry-focused advertising tend to work best, because they allow you to most directly target appropriate industry audiences, which leads to more conversions, higher click-through rates, and lower cost per download. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
MI6 MARKETING AGENCY | WEDNESDAY, JULY 28, 2010
[Linkedin] Did J.K. Rowling Ask Her Readers What She Should Write About?
Should they be controversial (see: What Was Linkedin Thinking? ) or funny? Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Content Creators, Marketing Professionals. They talk about having a key message and sub-messages that support the overriding objectives of the business. Voice and tone is important as well.
VERTICAL RESPONSE | MONDAY, JULY 22, 2013
[Linkedin] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
In this example, social media network, LinkedIn treads lightly by including my first name to make me feel “special,” indicating this information is just for me, “Top News for Kim: Google Latitude to be retired August 9.”. 4. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning.
HINGE MARKETING | MONDAY, APRIL 14, 2014
[Linkedin] What Every Managing Partner Needs to Know About Marketing Professional Services
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. Little Perspective Please.
B2B INTERNET MARKETING STRATEGIES | TUESDAY, JUNE 18, 2013
[Linkedin] How to Make SaaS Gamification REALLY Work for YOU
Although arguably not a B2B SaaS product, LinkedIn offers a great example of gathering gamification using a technique that’s easily applicable to B2B SaaS marketing and product management. Yet LinkedIn has found this technique highly effective in both collecting user data and reducing churn. SaaS Gamification Fun Factors. Hunting.
WINDMILL NETWORKING | MONDAY, FEBRUARY 13, 2012
[Linkedin] The Changing Social Business Landscape in 2012: Is Your Business Ready?
Cisco sends a 140,000 email blast to LinkedIn executive users. recent explosion in content marketing , including the consumer brand Coca Cola who believe their future is in content PhoneDog sues a former employee for $340,000 – the value of 17,000 Twitter followers The social media brand ambassador - a sign of things to come?
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 9, 2013
[Linkedin] 10 Essential Reports and Research for B2B Marketers
In fact, Janrain’s Social Login Trends across the Web for Q3 2013 shows 87% of internet users have come across buttons that ask for authentication via popular platforms like Facebook, LinkedIn, and Twitter. With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity.
WRITTENT | MONDAY, JUNE 10, 2013
[Linkedin] 9 Takeaways from SME’s 2013 Social Media Marketing Report
49% of marketers reported they’d stick with Facebook if they had to choose, and 16% picked LinkedIn. Takeaway: Don’t run and cancel your Twitter account, but the 1950 marketing professionals who’d pick LinkedIn and Facebook could be on to something. Social Media Is Still Growing. Social Media Is Really Effective. YouTube Is Social.
HINGE MARKETING | MONDAY, MARCH 30, 2015
[Linkedin] Explore Your Industry’s Visible Expert? Research Study
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. At the Hinge Research Institute, we’ve been busy assessing the state of the professional services marketplace – and the ways that high-visibility experts are transforming their industries. The result? That premium is literal, too.
B2B MARKETING INSIDER | WEDNESDAY, JULY 30, 2014
[Linkedin] 7 Skills To Look For When Hiring A Content Marketing Strategist
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. Skills To Look For When Hiring A Content Marketing Strategist. agree!
MARKETING INTERACTIONS | SUNDAY, DECEMBER 5, 2010
[Linkedin] Writing is a Critical B2B Marketing Skill
LinkedIn is a case in point. I was reading an article written by Denny Hatch (a long-time copywriting expert) discussing why professional copywriting is critical for marketing where he shared this story he recalled: "What do you do?" " a guy at a cocktail party was asked. "I'm a brain surgeon," was the reply.
THE EFFECTIVE MARKETER | WEDNESDAY, AUGUST 11, 2010
[Linkedin] Mapping the Social Media Landscape
Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! It’s also a wonderful way to communicate your message. When it comes to social media, a nice chart can do the talking job for you. The problem is finding the right one. Please share!
JUNTA 42 | MONDAY, FEBRUARY 6, 2012
[Linkedin] What Can a Super Bowl Ad Buy You in Content Marketing?
The average Content Marketing Institute blog post is shared approximately 600 times via Twitter, Facebook, LinkedIn and Google+ over a six-month period. So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 For those counting, that’s $116,000 per second.
HINGE MARKETING | WEDNESDAY, FEBRUARY 25, 2015
[Linkedin] How Your AEC Firm’s Brand Affects Recruiting Top Talent
As more and more recruiting is done through platforms like LinkedIn, Glassdoor, Indeed and more, online recruiting is becoming increasingly more important to AEC firms. Do you share career opportunities on LinkedIn? How will your firm attract top talent in the coming years? Having top talent will help you attract more top talent.
WRITING ON THE WEB | TUESDAY, OCTOBER 19, 2010
[Linkedin] Brain Scans Reveal 3 Elements of “Buying Brain”
Share this on LinkedIn. As more brands are being studied in laboratories around the world, consumers are being hooked up to brain imaging machines, fMRI , EEG and other devices so that they are monitored while they read marketing messages and make decisions. Whether or not there is emotional ENGAGEMENT. Source: The Buying Brain , A.K.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 27, 2011
[Linkedin] What is Thought Leadership and Why Do you Need It?
—– Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. These were some of the questions asked recently at the #profschat back on September 16 th by @MProfsEvents and the good folks @MarketingProfs. The key here is that the agenda is set by your audience. Content Marketing
PAUL GILLIN | THURSDAY, JUNE 9, 2011
[Linkedin] How Much Should You Pay For Content?
There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. What’s that going to cost you? 10 per word.
SMALL MANUFACTURER BLOG | WEDNESDAY, JULY 3, 2013
[Linkedin] Has the Social Gone Out of Social Media?
Like most marketers, I jumped on the social media bandwagon — first with a blog, then LinkedIn, then Twitter, Facebook and Google+. (I’ve resisted the siren call of Pinterest.) 2009), you could meet people on Twitter or LinkedIn and actually make a few connections. “Oh yes!” ” I thought. It used to be fun.
HINGE MARKETING | WEDNESDAY, DECEMBER 31, 2014
[Linkedin] Top 10 Most Effective Tools to Raise Visibility
On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Through our research, we have learned that becoming a highly visible industry leader benefits the experts themselves, their firms, and their clients. The Visible Expert
FEARLESS COMPETITOR | TUESDAY, JANUARY 3, 2012
[Linkedin] Find New Customers Fan of the Month – Paige O’Neill
Paige is Vice President of Marketing at Aprimo , based on her Linkedin profile. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than marketing expert Paige O’Neil of Aprimo.
MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 21, 2011
[Linkedin] Canadian Companies Use of Social Media
Leave a comment below or join the Mi6 Marketing Professionals Peer Network Linkedin Private Group and discuss this with me and other marketing professionals. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Some Thoughts to Consider.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 16, 2011
[Linkedin] 6 Brilliant Uses of Video
LinkedIn. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth? The answer: Maybe the future of your marketing program, that’s how much. We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that. The RSA’s Drive – The Surprising Truth About What Motivates Us.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 10, 2012
[Linkedin] Why Social Shouldn’t Scare Email Marketers
LinkedIn filed for an IPO and saw its membership grow by 45% in less than a year. by Jesse Noyes | Tweet this Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions. But is the outlook for email really that bleak? The Game is Changing.
HINGE MARKETING | MONDAY, JANUARY 19, 2015
[Linkedin] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments. The result? Of course, this doesn’t just hurt the marketing department, but the firm as a whole. Conclusion.
B2B MARKETING INSIDER | MONDAY, SEPTEMBER 15, 2014
[Linkedin] Is Content Marketing A Sustainable Marketing Strategy?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan.
B2B IDEAS @ WORK | FRIDAY, SEPTEMBER 2, 2011
[Linkedin] B2B Social Media Marketing Case Study: My Fortunate Failure
I want to tell you about a recent project of mine, but first I need to give you some background on what led up to it. Earlier this summer, our B2B marketing agency had the honor of hosting Michael Gass – one of the world’s leading experts on new business – as a speaker for an event at our east Atlanta campus. What went wrong?
B2B MARKETING INSIDER | TUESDAY, JANUARY 22, 2013
[Linkedin] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
And follow the conversation on Twitter , LinkedIn , Facebook or Google+. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of content marketing ? Will Will it be found in the solution to digital marketing challenges in our mobile-connected world? Time to mix it up!
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 12, 2011
[Linkedin] 4 Conversation Starters for Selling Marketing Automation to the CEO
LinkedIn. by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? “ and “Are my competitors going to outperform me?”. CEOs love accountability.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 26, 2014
[Linkedin] The economics behind Copyblogger’s decision to end blog comments
Her explanation: 1) The blog-related conversations are also taking place on other forums like LinkedIn and Google+. Her explanation: 1) The blog-related conversations are also taking place on other forums like LinkedIn and Google+. While some may judge this to be a questionable move, I don’t. They really didn’t say.
HINGE MARKETING | WEDNESDAY, APRIL 2, 2014
[Linkedin] Social Media 101 for Technology Firms
For most professional services firms, tech providers included, LinkedIn is a great way to connect with your industry and those who need your industry’s services. Out of the many seekers of professional services who check out social media before buying, 70% consult LinkedIn. On Twitter or LinkedIn? You get it. Expertise.
WRITING ON THE WEB | THURSDAY, SEPTEMBER 2, 2010
[Linkedin] Blogging Services: Content Marketing for Coaches
have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Share this on LinkedIn. Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. What do you think? Digg this!
MARKETING ACTION | THURSDAY, DECEMBER 19, 2013
[Linkedin] Act-On Software a Leader in Marketing Automation
G2 Crowd grids feed peer reviews, web traffic, Twitter, LinkedIn, and other social media data into an algorithm to determine how companies are perceived, though the peer reviews are weighted more heavily than other data. Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Get a demo of the act-on platform.
TOMORROW PEOPLE | TUESDAY, AUGUST 21, 2012
[Linkedin] Don’t Miss the London Growth Strategies Conference!
How to reinvigorate your use of LinkedIn, YouTube, Twitter and Facebook. Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? When: Thursday, September 20.
CMO ESSENTIALS | THURSDAY, APRIL 16, 2015
[Linkedin] Making MarTech Investments? Bet on the Customer
Connect with Scott on Twitter via @ScottAVaughan or on Linkedin. Today’s CMO is a tech investor and must think like a shrewd broker on the stock exchange. This does not sound like the brand-driven, creative CMO we know or often think of leading marketing teams. According to Scott Brinker (a.k.a. They are your technology portfolio manager.
DIGITAL B2B MARKETING | THURSDAY, JULY 19, 2012
[Linkedin] 8 Tips for Evaluating B2B Online Advertising Opportunities
Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. But how do you evaluate new potential publishers you are not familiar with? Do you really want to be there? Is it well written?
HINGE MARKETING | THURSDAY, DECEMBER 4, 2014
[Linkedin] Architecture Marketing: 5 Tools to Measure Success
Did they find you on LinkedIn ? On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You’ve done brand research, nailed down a solid marketing strategy , and are making an impact in the industry. Don’t be paralyzed by finding the perfect system that will last forever (there is no such thing).
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 15, 2012
[Linkedin] Why Google+ Needs to be Jay-Z
Both Pinterest and LinkedIn had more signs of life. Google+ is probably not gaining enough ground to go mainstream as a social media platform and to do so, they need to “go Jay-Z.” ” This is what I mean … Has Google+ been successful in attracting a large and engaged audience? But don’t just look at the research.
INSIGHTIQ BLOG | THURSDAY, MARCH 1, 2012
[Linkedin] When Firing the CEO is Not an Option
I have been participating in an interesting dialogue on LinkedIn lately about what happens when, as the new head of marketing, your CEO asks you to assess and “fix” marketing within a notional 30-day period. The range of posts and reactions has been very interesting and, in some cases, worrying. So firing them is not an option.
FEARLESS COMPETITOR | WEDNESDAY, APRIL 17, 2013
[Linkedin] Hiring a Person to Head B2B Demand Generation? Hire a Plan like SCORE too!
Hire a process too! I see lots of listings on LinkedIn looking for BtoB demand generation managers. When hiring a B2B demand generation manager, don’t just hire a person. Fill out a form and send in your resume. But these companies are missing THE critical element – the plan and process to be used. Why did he sign so quickly?
B2B MARKETING INSIDER | TUESDAY, JULY 19, 2011
[Linkedin] 3 Steps To Make Blogging A Top Priority
would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. Simple as that.
TOMORROW PEOPLE | MONDAY, OCTOBER 10, 2011
[Linkedin] Zoober - Inbound Marketing Methodology to Outflank Your Competition
Listening in inbound marketing is about applying advanced technology and social media to find out exactly where your potential customers are talking, whether that’s on Facebook, LinkedIn, Youtube or on other platforms - and what they’re talking about. Staying ahead is what business is all about. Listening. Online research.
EARNEST ABOUT B2B | FRIDAY, MARCH 21, 2014
[Linkedin] Eight years of top business brands on Twitter and their First Tweets
LinkedIn. LinkedIn. Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday. It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago. When did they set up on twitter? Nothing. Nothing.
JUNTA 42 | THURSDAY, SEPTEMBER 22, 2011
[Linkedin] 6 Steps to Successful Blogging
Twitter, Facebook, LinkedIn, Google+. Following you on Twitter or LinkedIn. I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. The central theme of the presentation was blogging. How did Marcus do it? Enjoy!
THE EFFECTIVE MARKETER | THURSDAY, FEBRUARY 3, 2011
[Linkedin] Upcoming Marketing Conferences « The Effective Marketer
Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sure, budget is short and you can’t attend every single event, but is good to know what’s coming up so that you can prepare yourself and pick the ones you should go. Did I forget a conference?