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  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Linkedin] Who is the Fearless Competitor?
    Member of the  Top Recommended People  group on Linkedin.  By invitation only. Min 10 Endorsements (We have over 39) And the  Jeffrey Ogden Linkedin profile  is featured a case study in Get Back to Work Faster. Run Fearless Competitor group on Linkedin. B2B Lead Generation | Who is the Fearless Competitor? Here you go.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Linkedin] Ensure Your Business Looks Good Online
    Social media can be used effectively, Inc.com adds, by having company employees keep their LinkedIn profiles up-to-date. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. ” Get Real. privacy policy can’t hurt either.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin] What is the Social Enterprise?
    In many ways, the public rise of social media networks like Facebook, Twitter and LinkedIn might have helped change the way even powerful B2B companies think about collaboration, perhaps contributing to how businesses conceptualize the social enterprise, Krigsman adds. Welcome to the Social Enterprise,” it declared. Michael Krigsman.
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Linkedin] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments. The result? Of course, this doesn’t just hurt the marketing department, but the firm as a whole. Conclusion.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin] Top 10 B2B Inbound Marketing Predictions for 2015
    In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. To that end, LinkedIn acquired Bizo, a digital marketing company with a focus on B2B audiences, last year. Mobile/Local Growth Continues to Dominate. B2B Marketing
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 26, 2011
    [Linkedin] Marketing Mistakes: Focusing On Activities Instead Of Results
    Have you seen this mistake in your world? I’d love to hear from you either in the comments below or on Twitter , LinkedIn , Facebook. Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. Nothing sexy there.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Linkedin] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. What is your quest? What is your favorite color? But we had a problem.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Linkedin] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    Online social sites such as LinkedIn, Network After Work, and Meetup can facilitate your search for such events. Yes, you read that correctly.) Though I wasn’t able to meet this mystery person, I remained intrigued by the title. True, in networking it’s smart to keep things simple and smooth, but you don’t want to be too simple and smooth.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 31, 2011
    [Linkedin] Frequently Asked Questions about B2B Social Media
    Which would be more effective for building/maintaining a community – i.e. of developers for b2b – LinkedIn or Facebook? It’s impossible to generalize, but research has shown that B2B marketers overwhelmingly favor LinkedIn for professional communities. have a personal Facebook page. Groups can be a mixed bag. It may not be.
  • INBLURBS  |  THURSDAY, JUNE 16, 2011
    [Linkedin] How to use social media feedback to improve customer satisfaction and revenue
    Study shows LinkedIn is important for buying decission. Social media is two way communications. When you get the luck that your audience wants to communicate with you, you can expect their feedback. Do you listen to the feedback you get and how do you follow up with their feedback? This gives you a better picture how they become aware of you.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Linkedin] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    The system can use IP address to identify the company of anonymous visitors and will look up possible contact names at those firms from external sources including Data.com and LinkedIn. You may have noticed that there are many B2B marketing automation systems available. Content is served through short URLs to track consumption and sharing.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And what was the return on the investments you made? I am always completely amazed at how few of us can answer this question. And I understand this is hard. Accountability is tough on B2B Marketing organizations.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Linkedin] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    But today your front-desk receptionist can have as many (or more) LinkedIn connections, Twitter followers, and Facebook friends than the CEO. But when one of your employees is chatting on the ol’ Facebook or LinkedIn about their new job or a new product, does what they say align with what you want the brand to convey? Coke = friendly.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Linkedin] 7 Ways to Format Blogs to Engage Readers’ Brains
    Share this on LinkedIn. What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread. It’s your “shout-out&# on social media sites, in feed readers, and email updates. How? 1.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Linkedin] The Brand Resolution That You Can’t Skip
    For example, at the end of each day, the social team could send their scheduled tweets, Facebook posts, and LinkedIn posts to a cross-functional team of reviewers. Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). Yes, of course it does!
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Linkedin] Social CRM for Small Business
    Jon is on Twitter, Linkedin, Facebook and he uses email. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. But, Nimble is much more. Enjoy the Interview! love it!
  • SALES LEAD DYNAMICS  |  THURSDAY, JULY 14, 2011
    [Linkedin] Eat Your Peas: Always Be Networking
    Connecting via LinkedIn, Facebook, and other social media. Communicate with each group appropriately.  “A” – Monthly call or meeting. “B” – Bimonthly call or email; Meet two or three times a year. “C” – Connected via LinkedIn; Receive quarterly newsletter. Five new LinkedIn contacts. New LinkedIn Contacts. 2. 1. 1.  .  . 4. 5.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 21, 2010
    [Linkedin] An eye-popping integration of digital media
    Share this on Linkedin. This short video was a total “wow&# for me — and a digital best practice to share with you. The only thing missing here is results. How much did this cost? What were the goals and were they achieved?  Regardless, this is an exciting demonstration I think you’ll enjoy. Share this on del.icio.us.
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Linkedin] SEO for Alternative Content Types, Part 5: Questions and Answers
    Sharing Videos on LinkedIn. THORIN:  A listener is asking about posting videos to LinkedIn. Does LinkedIn have any weight for Google ranking in terms of posting a video to that site? have not seen situations where video that was published out to LinkedIn has been ranking well. THORIN MCGEE: Kevin, thank you very much.
  • VOLACCI  |  WEDNESDAY, JUNE 19, 2013
    [Linkedin] Content Marketing Explained
    content marketing , Content Strategy , digital marketing Google Plus One Tweet Widget Linkedin Share Button Facebook Like This brief video looks at the concepts of content marketing , as applied in a way we''ve all seen before - a grocery store magazine. Anyone know where to get some popcorn? Lets take a look at the magazine.  . know H.E.
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Linkedin] How To Protect Your B2B Marketing Budget
    In a recent discussion on the Chief Marketing Officer (CMO) LinkedIn network, Art Hyde asked this question: How do you keep your marketing budget from being cut by the CFO while every other line-item is untouched? Budgets are cut for all sorts of reasons, some rational and some not. Here are some ideas: Tie your budget directly to revenue.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 26, 2015
    [Linkedin] Nice to connect with our client Mintigo
    People connect with me on LinkedIn all the time and you can too. Mintigo is a client of Find New Customers and they hired us to publish their content and we finally got moving on that yesterday. Got their new post and they wanted me to publish it, like we did with the other two posts and went right to work on that. yesterday.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin] Goldilocks and the 3 Lead Nurturing Programs
    LinkedIn. by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [Linkedin] The Past And Future Of sCRM In Prospecting And Selling
    Five years ago, few people thought social networks or social channels like Twitter and Facebook and LinkedIn should be on their business radar screens, and now “Social” is the business buzzword of the day. Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Listen first.
  • HUBSPOT  |  SUNDAY, JULY 28, 2013
    [Linkedin] SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week
    And if your content does especially well on SlideShare, you might just get it cross-posted on LinkedIn (since they own SlideShare), thus giving you even more bang for your infographic buck. Check out the video below to see this interruptive experiment in action: Free Crash Course in LinkedIn''s Brand New ''Sponsored Updates'' (HubSpot).
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Linkedin] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    LinkedIn Power Tips: Give Before You Receive. Don’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web —but it’s also true that it’s powerful. Plus, it’s fun!
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Linkedin] How To Analyze and Grow Website Visits
    YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 10, 2012
    [Linkedin] 7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients
    News.le is a very interesting new service that allows you to upload your email, LinkedIn, and Facebook connections and it will then scour the internet for mentions of your contacts in news articles. Even better than free donuts … helping your clients build their own businesses. You get to be the cream. Be sure to add a personal comment!
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Linkedin] Effective Social Selling = Mindset over Tactics
    If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. What is it about the term “Social Selling” that gets people riled up? Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter.
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Linkedin] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. Following the prayer, the quarterback threw a quick pass over the middle to score. Period. Reheat.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2011
    [Linkedin] Case Study: How e.Republic Went from Awkward Conversations to Automation
    LinkedIn. by Jesse Noyes | Tweet this It’s an early, awkward conversation many marketers hold when they join a new company. And it’s one Drew Noel remembers well. When Noel joined e.Republic as Director of Marketing Automation, he sat down with a colleague who had worked within the company for ten years. Her reply: What metrics? Share email.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin] Nine Expert Guides to Local SEO
    Share this on LinkedIn. Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Digg this!
  • SYNECORE  |  MONDAY, JULY 29, 2013
    [Linkedin] Digital Video Advertising is Growing; Marketers Get Excited
    LinkedIn/Google. LinkedIn isn’t quite threatening the likes of TV video advertising, but it definitely threw its hat into the ring this year with video advertisements for brands. And what if that broken record was spewing really wonderful news for marketers, like how video rules (have your heard that before ?) This year, 74.4 Facebook.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Linkedin] Content Marketing on a Shoestring Budget: Distribution
    You can tag that presentation with keywords, and SlideShare is partnered with LinkedIn, so you can reach out to that platform as well. Use Twitter, Facebook, LinkedIn and LinkedIn groups, Google +, and any other social media sites you like. As promised, there will be puppies. Social sharing buttons on all content.
  • HINGE MARKETING  |  MONDAY, MAY 19, 2014
    [Linkedin] How Do Visible Experts Benefit Their Firms?
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Historically, professional services firms have recognized the importance of rainmakers: individuals with an exceptional ability to bring in business. That person is characterized by the fact that they do affect the overall firm brand. Expertise and Billing.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] What is the Sentiment Analysis of YOUR Social Media Presence?
    Every employee that shares status updates on LinkedIn can be found using LinkedIn Signal. Their LinkedIn Profile – and Recommendations – were all in order. Unfortunately, that is only one part of the picture into how we are viewing your brand. Phone interview was excellent. Website was solid. Social Media Marketing
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    On Linkedin, try posting once every business day. 4) Mentions of Relevant Users. One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. One day Facebook doesn''t have hashtags, and the next it does. The next week, Twitter has a completely redesigned profile layout. Social Media
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 19, 2016
    [Linkedin] Mobile Marketing Continues to Grow in Workplace
    Here some areas you need to focus on: LinkedIn, a leading BtoB social media tool, reports that 55% of all its traffic is coming from mobile in the last part of 2015. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. According to a recent post in eMarketer.com , mobile is continuing to grow in the workplace.
  • DOCALYTICS  |  THURSDAY, SEPTEMBER 18, 2014
    [Linkedin] 14 Stats That will Make You Rethink Social Media & Lead Generation
    Approximately 82% of companies utilize LinkedIn solely for business reasons ( source ) Tweet. 4. 44% of B2B marketers have generated leads via LinkedIn, whereas only 39% have generated leads through Facebook and just 30% through Twitter ( source ) Tweet. Read Time: 2 Minutes. Which statistic is most compelling to you? p/br5x86.
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Linkedin] 2012 #Nifty50 Top Men in Technology on Twitter
    He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. John is a fun and engaging presence on Twitter , Facebook , LinkedIn and Pinterest and also blogs for Dell. Nominees working for tech-focused venture capital, advisory and analyst firms were also allowed. Founder of St.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Linkedin] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share If you’ve ever seen Star Trek, Minority Report or just about any other movie based in the future, you have seen augmented reality in use, albeit in a future vision. Whoa – quite a mouthful! See for yourself by looking at the latest emerging technology hype cycle.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Linkedin] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    Where do they get their content (LinkedIn, industry blogs or print publications)? Create an editorial calendar and content distribution plan, keeping in mind ways to share each piece of content across all mediums – from email to LinkedIn to Twitter. “Content is King.” Understand Your Target Audience. Industries?
  • SAZBEAN  |  THURSDAY, JANUARY 26, 2012
    [Linkedin] The Ultimate Checklist for Integrated Marketing
    ’ ‘Share on LinkedIn’ ‘+1 This!’) ‘Follow Us on Twitter/Facebook/LinkedIn/Google+!’) Successful inbound marketing requires a hand in a number of different marketing channels, from blogging, to social media, to email, SEO, PPC, and even live events. Email and Social Media. News & Notes
  • MI6 MARKETING AGENCY  |  SATURDAY, JUNE 25, 2011
    [Linkedin] Top Posts This Week
    Linkedin kicking Facebook’s butt? The Lowdown on Facebook, Twitter and LinkedIn for B2B Marketers. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Here’s the posts he read, annotated and shared last week.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Linkedin] Want Your Technology Website to Make an Impression? Make it More Human
    Empowering and urging your employees to share your firm’s social media messages through their own personal LinkedIn, Twitter, Google+, etc. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn At Hinge, we recently interviewed leaders from a long-standing, successful technology firm. Who are they?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 1, 2011
    [Linkedin] 3 Lead Management Questions Sales will Ask Marketing
    LinkedIn. by Doug Sechrist | Tweet this Most of you regular readers have hopefully broached the sales and marketing alignment discussion within your organization and are on your way to a building a lean, mean, revenue-producing machine. If so, the days of “the leads suck” conversation is in the past. know mine has. What did you stop doing?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Linkedin] 5 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Follow Simon on Twitter @mrjonesinsf.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Linkedin] Capture Customers’ Imagination with Corporate Journalism
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. There’s an information overload and you can feel it. There’s too much email, too much advertising, and too many marketing messages. Restaurants have TVs and loud music. Our smart phones are constantly notifying us. And consumers are tuning out.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin] 12 Important Places You're Forgetting to Add Calls-to-Action
    On Your LinkedIn Company Page and in LinkedIn Answers: When answering questions related to your industry via LinkedIn Answers, includes text CTAs for downloadable content like webinars and ebooks when applicable. Why not add CTAs for your offers to the products tab on your LinkedIn Company Page, too? 6.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Linkedin] New Data: Why Your Fans Aren't Following You on Social Media
    Your LinkedIn followers and your Instagram followers likely match different personas and expect different things from your social media posts. When it comes to social media, many of us take an “if you build it, they will come” approach. What’s your Ello strategy, by the way?). But does that approach actually work? different social platforms.
  • B2B MARKETING INSIDER  |  FRIDAY, OCTOBER 23, 2015
    [Linkedin] Carlos Hidalgo On His New Book Driving Demand
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. This week my good friend Carlos Hidalgo released his first book called  Driving Demand. According to Carlos: The book is  a guide for B2B marketing organizations that want to transform, but simply are perplexed by how to change. Check it out: 1.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Linkedin] Savvy Speaks: What's Your Keyword Strategy?
    Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Wendy. Keywords. Quite frankly, keywords are not what they used to be. Stephanie.
  • MARKETING GENIUS BLOG  |  MONDAY, JANUARY 10, 2011
    [Linkedin] Monday Marketing Term: Content Mapping Strategy
    Share this on LinkedIn. Terms like Marketing Automation, Lead Nurturing, Content Marketing and Inbound Marketing all have one crucial component in common, the need for a Content Mapping Strategy. It is pretty simple in theory, but very complex in function. Before you can develop a content map, buyer personas need to be established. Digg this!
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Linkedin] The Recipe for Long-Term Social Media Marketing Success
    You've got the obvious options -- LinkedIn, Facebook, Twitter -- along with a host of niche networks, from Epernicus (a professional networking site for research scientists) to Ravlery (a network for those who love knitting and crochet). Instead, Healthcare's highest success rate was with LinkedIn. Experience is another factor.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Linkedin] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    Visit Jim’s blog or connect with him on LinkedIn We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. Re-imagining in Action. Building Engines' photo). Multi-Purpose Publishing Process.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 25, 2011
    [Linkedin] Buying software is easy. Fixing lead generation is hard.
    Welcome to all our new  followers on Linkedin. B2B Lead Generation | Buying stuff is easy – fixing problems is hard. We write this blog to help salespeople make their numbers – as only about 50% do today. Last week’s show, Speak E.A.S.Y , was terrific. We hope you enjoy it. Give them a credit card, they give you a login.
  • HINGE MARKETING  |  MONDAY, MARCH 2, 2015
    [Linkedin] What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website
    On Twitter and LinkedIn? Follow @HingeMarketing and join Hinge on LinkedIn. Many Managing Partners have traditionally thought of websites as a necessary evil. According to this view, your firm’s website is required to explain what you do, but it doesn’t add much value. Think glorified brochure. Look at that chart again.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Linkedin] How To Adapt Your Social Strategy Channel-By-Channel
    LinkedIn. LinkedIn profiles are almost ubiquitous in the corporate world, but savvy marketers don’t use this platform for advertising so much as for establishing business relationships and building connections. Marketing is all about making connections with people. Facebook. Be entertaining, be relatable, be funny. Twitter. Pinterest.
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Linkedin] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Five Ways You Should Be Using LinkedIn  (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Marketing Trenches).
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Linkedin] How We Overcame 2015’s Top Content Marketing Challenges
    It’s hard to believe 2015 is coming to a close. It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. However, like any team, our success didn’t come without hard work and overcoming a number of challenges along the way. Need Content Ideas?
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 10, 2014
    [Linkedin] The Real Time Marketing Myth – How To Win The Superbowl
    And please follow along on Twitter ,  LinkedIn , Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” The Real Time Marketing Myth.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Linkedin] 5 Helpful Hints to Attract New Business Using Your Blog
    Promoting Make sure your content can be easily shared on Facebook, Twitter, LinkedIn, as well as social bookmarking sites such as Digg, del.icio.us and StumbleUpon with Share buttons. Comment on other blog posts and online articles, sites such as STAFDA or HVAC Professionals on LinkedIn, etc. Write at least 3 to 5 posts per week.
  • CMO ESSENTIALS  |  MONDAY, MARCH 2, 2015
    [Linkedin] MarTech: Moving Past the CMO-CIO Alignment Myth to Drive Customer Value
    Connect with Scott on Twitter via @ScottAVaughan or on Linkedin. CMO-CIO alignment has hit the “trending” phase as Marketing organizations invest in technology to improve customer experience, increase customer value and drive revenue. The alignment effort is set up to fail in today’s fast-paced, customer-driven business environment.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Linkedin] Outside-the-Box B2B PR Strategies
    Self promote – Get your name out there with public speaking, presentations, podcasts, articles, blogs, LinkedIn, etc. Every B2B company has its own identity, target market and products or services.  But all have one thing in common.  This is true for our Fusion Marketing Partners clients, and it is equally true for your organization.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 7, 2013
    [Linkedin] Five steps to create breakthrough actions toward “Everest Goals”
    Follow her on Twitter  and  LinkedIn. By Shauna Chymboryk, {grow} Community Member. Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power? Step 1: Find Inspiration. If Erik can climb Mt. Who inspires you?
  • VIEWPOINT  |  WEDNESDAY, MAY 8, 2013
    [Linkedin] Should Marketing Be Held to the Same Quota Standards as Sales?
    You can connect with Andy on LinkedIn or via email. How often do we hear, “what’s the value that you marketing folks provide to the organization?” How often do we deal with the first round of annual budget cuts hitting marketing first? Yet, not all companies get marketing. Yet, still, marketing budgets get cut first. Make the process connect.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Linkedin] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Follow Ve Interactive on Twitter Follow Beth on Linkedin Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. In a recent companywide meeting at Ve Interactive US HQ , we discussed Steve Job’s secrets to great presentations. And why should they continue to care?
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin] Content Marketing Tips: Get Your Stories Straight
    It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Share this on LinkedIn. Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. Consider these common phrases: Everything happens for a reason. Digg this!
  • WRITTENT  |  THURSDAY, JULY 4, 2013
    [Linkedin] 7 Effective Call-to-Action Examples and Why They Work
    LinkedIn , for example, uses customer testimonials to show the importance of growing your professional network. Image credit: LinkedIn. If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. So, what is a CTA, exactly? They should also be employed in your: blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Linkedin] 12 Ideas to Ignite Your Content NOW
    Here are the total social sharing statistics (Twitter, Facebook, LinkedIn and Google+) for the post: April 2013             378 Sept 2013             654 Dec 2013             1,012 March 2014         1,144 Sept 2014            1,858 Jan 2015              2,020 How is this possible? The investment in our content is largely wasted. Here we go.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] 6 Steps to Practice Your Social Selling Skills
    Using Twitter or LinkedIn Advanced Search, locate C-level executives in the corporations with Twitter and LinkedIn accounts. Social media  is not the place for cold tweeting or LinkedIn inviting. . Many will go all out for the first couple of weeks and quit once there are no results for their efforts. increase in annual revenue.
  • HUBSPOT  |  THURSDAY, OCTOBER 1, 2015
    [Linkedin] How Ad Blocking Works: Everything You Need to Know
    The big networks like Facebook, Twitter, Google, and LinkedIn also offer feedback loops that'll give you an idea of whether people like your ads on those networks. So put your money with ad networks like Google, Facebook, LinkedIn, and Twitter because they're doing advertising the best right now. So why is everyone freaking out?
  • BLOG MY CALLS  |  MONDAY, DECEMBER 16, 2013
    [Linkedin] Business Software Reviews: Recap of G2 Crowd Webinar
    It ensures that every reviewer is who they say they are because it verifies them with LinkedIn. Last Thursday we hosted a webinar with Matt Gorniak, Co-Founder of G2 Crowd. If you''re not familiar with G2 Crowd, they''re the Yelp of business software (they might not like that comparison, not sure). The webinar with G2 Crowd was great.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 5, 2011
    [Linkedin] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Kenny Madden. We really appreciate it.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 15, 2011
    [Linkedin] Find New Customers Fan of the Month – Don F. Perkins
    According to Linkedin, Don is a Business Development Executive at Innovative Information Inc. B2B Lead Generation | Find New Customers Fan of the Month. Each month we will recognize a special fan of Find New Customers. This month our fan of the month is none other than Don F. Perkins. Don F. Perkins. He is also on Twitter at @donfperkins.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 8, 2011
    [Linkedin] Find New Customers Fan of the Month – Don F. Perkins
    According to Linkedin, Don is a Business Development Executive at Innovative Information Inc. B2B Lead Generation | Find New Customers Fan of the Month. Each month starting in July, we recognize a special fan of Find New Customers. This month our fan of the month is none other than Don F. Perkins. Don F. Perkins. Thanks for your support, Don.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Linkedin] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
    Feed Your Blog Automatically to LinkedIn & Twitter. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it!
  • HUBSPOT  |  SUNDAY, JULY 8, 2012
    [Linkedin] The History of the Internet, And Other Marketing Stories of the Week
    Twitter & LinkedIn Break Up, From HubSpot. Last weekend, we covered the public breakup of LinkedIn and Twitter on our blog. Twitter and LinkedIn announced that their partnership, which was forged in 2009 and enabled users to automatically share tweets on LinkedIn, was no more. Take a gander at the infographic here.
  • MARKETRI  |  THURSDAY, MARCH 22, 2012
    [Linkedin] Living by the Non-Billable Marketing Hour
    Marketing Activities: This sub-code might include writing articles or blogs, speaking, and posting on social media platforms such as LinkedIn. Smart Time Tracking can be a Professional Services Firm’s Strategic Weapon. There are two major time buckets – billable and non-billable. Trash is trash, after all.
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Linkedin] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    You publish it, tweet it out and post it on LinkedIn. If you see little engagement on LinkedIn during evening hours, shoot for posts during work hours. You spend a good chunk of time creating a fantastic piece of content for your B2B audience. It gets some initial views, then fizzles out within days. Does this sound familiar to you?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Linkedin] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. Read on for John's formula for success with social media. “So, how do we get started with social media?”
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Linkedin] How Marketers Are Using Social Media to Grow
    So, what tools are generating all the success?  By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack.  When 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. 34% for 11 or more hours per week.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Linkedin] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 1, 2013
    [Linkedin] Great Content and Marketing Automation Tools Alone Won’t Build Your Marketing Plan for You
    Connect with Jessica on  LinkedIn. If you’re a B2B marketer or sales professional, chances are you spend a lot of time and effort doing copious amounts of research on how to best market your product or service. Create compelling content. Direct Mail is dead! Direct Mail is alive! You must build a Twitter and Facebook presence. BIG DATA!!!
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 27, 2015
    [Linkedin] Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Author information. Neal Schaffer. Neal Schaffer. Social Media Conferences Uncategorized
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, JULY 29, 2009
    [Linkedin] what's your marketing approach?
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? Like Be the first to like this post.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 17, 2012
    [Linkedin] 10 B2B Social Media Predictions for 2013
    The smaller explosive platforms like Pinterest and Instagram have driven up the importance of visual content, but Facebook, Twitter and LinkedIn have all continued to incorporate rich media into their platforms. It is that time of year again where we look forward and try to predict the future of social media for B2B companies.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Linkedin] How To Get A Positive Return On Your Marketing Investment
    Connect with him on LinkedIn. Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results. Give it Some Elbow Grease? Image Credit: Rand Fishkin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Linkedin] Blogging, social media use skyrocketing at universities
    College admissions professionals are flocking to LinkedIn with 47% on the professional networking site, up from 16% last year. From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. Some highlights: Social media usage soars. The rise of the blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Linkedin] The 5 Pillars of a Successful Sales Pitch
    Scour their corporate website, look them up on LinkedIn, follow them on Twitter, and check them out on third-party review sites. The idea is that once you’ve pinpointed how you’ve acquired your current customers, you can reproduce that process and build a machine that scales. Ask questions that put your company ahead of your competition.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Linkedin] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. We look forward to reading your feedback and perspective via comments below or let’s connect on Google+ or LinkedIn for further discussion.
  • HINGE MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Linkedin] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. By Jessie Biele. Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. You Can Show What You Know.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 23, 2009
    [Linkedin] Why you need to build your Social Capital?
    Who would you rather hire – the person with 2 followers on Twitter and no Facebook or LinkedIn account or the person with 2000 followers on Twitter and a huge network on Facebook and LinkedIn with 36 glowing recommendations! But this is just a look forward – what about a look backwards? And what does this mean for our future?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] Top Trends in Technology Marketing for 2015
    By now, many competitive technology firms have recognized that social media – and particularly LinkedIn – can play a very active role in lead generation. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Research conducted by RAIN Group and Hinge shows a striking trend. ” Voice. Brand.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Linkedin] Engaging in Conversation Doesn't Grow Reach [Infographic]
    Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. How do you feel about this data? Does it change your outlook on social media engagement?
  • HINGE MARKETING  |  TUESDAY, MAY 12, 2015
    [Linkedin] Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
    On LinkedIn? Join us on LinkedIn and in the Professional Services Executive Forum. Google has never been reluctant to shake up the status quo when it comes to their search algorithms. But with the new update focused on mobile-friendliness , they may be making their biggest transformation yet, at least where companies are concerned.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 21, 2013
    [Linkedin] Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene
    We also used additional verification sources like LinkedIn to help double check the data in the samples to make sure each vendor’s quality was accurately assessed. Tweet The quality of your database represents the quality of your customer and prospect relationships. For instance, at best, your email will be tuned out, ignored or lost.
  • JUNTA 42  |  SATURDAY, DECEMBER 27, 2014
    [Linkedin] This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString
    Google’s Rough Transition (12:48): A new LinkedIn article by Business Insider chief correspondent, Nick Carlson, suggests that Google is struggling. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example from Car Talk. This week’s show.
  • ONALYTICA B2B  |  TUESDAY, JUNE 30, 2015
    [Linkedin] Content Marketing 2015: Top 100 Influencers & Brands
    LinkedIn Marketing. What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. try it today for free! Content.
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