SALES CHALLENGER | MONDAY, AUGUST 26, 2013
[Linkedin] How to Get Social Selling Right
Using social networking and social media channels like LinkedIn, Twitter, etc., 'As discussed in earlier posts, we know that the best sales reps are shaping the nature of customer demand by delivering disruptive insight where customers learn , effectively reframing how customers think about their business.
LEADER NETWORKS | THURSDAY, MARCH 11, 2010
[Linkedin] Can Social Media Co-Exist with Traditional Marketing?
A thought leadership storm happened recently in the Social Media Today LinkedIn group. My colleague, Jack Greene, asked a seemingly simple question in the discussion forum - "Can social media co-exist with traditional marketing?" Jack was curious about what peers thought about the matter so he posted his ideas for people to respond.
WRITING ON THE WEB | MONDAY, MAY 16, 2011
[Linkedin] Content Marketing with Videos: Free Webinar
Share this on LinkedIn. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. But what if you want to do it yourself?
WRITING ON THE WEB | THURSDAY, MARCH 31, 2011
[Linkedin] Content Curation: How to Become a Thought Leader
Share this on LinkedIn. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. To find the best and most relevant content and bring it forward.
WRITING ON THE WEB | THURSDAY, FEBRUARY 10, 2011
[Linkedin] When Business Blogging Works Too Well…
Share this on LinkedIn. Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. But then your business grows, you get busy, and what happens to the blog?
WRITING ON THE WEB | MONDAY, OCTOBER 11, 2010
[Linkedin] Content Marketing Biases: Your Attitude Is Showing
Share this on LinkedIn. How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. Don’t believe me? Or, maybe you believe me and are saying “So what? You need to know how your customers and clients see your biases showing up.
WRITING ON THE WEB | FRIDAY, SEPTEMBER 3, 2010
[Linkedin] Compelling Content: Pushing Readers’ Hot Buttons
Share this on LinkedIn. How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers ?) This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. The desire to know it all.
WRITING ON THE WEB | FRIDAY, AUGUST 13, 2010
[Linkedin] Get Search Engine Optimized- Fast
Share this on LinkedIn. How do you know if your blog posts are optimized for search engines ? Good question… and no easy answer… well, except for one which I’m going to share with you here! Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming).
WRITING ON THE WEB | THURSDAY, JULY 29, 2010
[Linkedin] How to Make Social Proof Work Online
Share this on LinkedIn. Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. We are least influenced when we don’t know the person and we’re only provided with a rating. or Robert M.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 18, 2012
[Linkedin] The Social Business Imperative
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. What is the value of a social business? How do we become one? Can you create one? Or is it more about culture, motivation and the enablement of social forces already in play in today’s workforce? And CMOs?
VERTICAL RESPONSE | TUESDAY, AUGUST 19, 2014
[Linkedin] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
Newsle is a media monitoring service that lets you know whenever you, your Facebook friends and/or LinkedIn connections are mentioned in the news or in press releases. Newsle was acquired by LinkedIn in July.) Media monitoring isn’t something that only PR pros can do. Tip: You can use them to keep tabs on your competitors, too.)
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 11, 2010
[Linkedin] How is Social Media Impacting Your Brand
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! As marketers, we need to define those base line objectives to get answers to these kinds of questions. More importantly, is Facebook getting us more action or is it YouTube? Three key areas to evaluate are exposure, influence and engagement.
HUBSPOT | TUESDAY, JUNE 11, 2013
[Linkedin] 7 Trailblazing Brands That Won By Being First
LinkedIn. LinkedIn had some foresight, though, and created a new platform that took a different spin on social networking. Instead of keeping in touch with friends for social reasons, LinkedIn created the first platform for professional networking online. Since then, LinkedIn’s growth has skyrocketed. The result? DeBeers.
HUBSPOT | FRIDAY, JULY 27, 2012
[Linkedin] 11 Social Media Automation Mistakes to Avoid Like the Plague
Our social media publishing template recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates. For example, your Twitter updates need to fit within 140 characters, but snippets that accompany links you share on LinkedIn, Facebook, and Google+ can be much longer. We certainly agree. WRONG.
WEBBIQUITY | MONDAY, MARCH 26, 2012
[Linkedin] Best Web Presence Optimization Guides and Tips of 2011
Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile. Videos, Images & Google!
BIZNOLOGY | MONDAY, JUNE 24, 2013
[Linkedin] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
Ensure Google selected images you want displayed by filling your website, Facebook brand pages, LinkedIn business pages, and other elements of your web presence with the highest-quality images you can afford to produce. 'Image via CrunchBase. You’re interested in more search traffic so more people will find and use your business.
BLOG MY CALLS | MONDAY, DECEMBER 16, 2013
[Linkedin] 3 Ways To Get Quick Wins With Content Marketing
Is it in a LinkedIn Group? 'This is a guest post from Todd Giannattasio, President of Tresnic Media , a content marketing and marketing automation agency in New Jersey. You can follow Todd on Twitter @tresnicmedia. --. Quick wins with content marketing are not usually something that you hear about. Reactivate old customers. Yahoo Groups?
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 12, 2011
[Linkedin] 4 Conversation Starters for Selling Marketing Automation to the CEO
LinkedIn. by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? and “Are my competitors going to outperform me?”. CEOs love accountability.
HUBSPOT | TUESDAY, SEPTEMBER 20, 2011
[Linkedin] 34 Awesome Twitter Ideas for Engaging Your Prospects
Let your Twitter followers know about a great contest or discussion happening on your Facebook page or LinkedIn group, and invite them to be a part of it. Don’t cross-post your content to Facebook and LinkedIn. This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. Responding to Followers. Twitter Tools.
IT'S ALL ABOUT REVENUE | SUNDAY, JUNE 8, 2014
[Linkedin] Defining the Modern Marketer: Why Grit Matters Most
The following post is an excerpt of a recent LinkedIn article titled, “Defining the Modern Marketer: Why Grit Matters Most.” Check out Roland’s full post on LinkedIn for two practical tips. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer.
SALES PROSPECTING PERSPECTIVES | MONDAY, JANUARY 24, 2011
[Linkedin] Recruiting the Best Inside Sales Rep Candidates for your Business
In order to get a higher candidate response rate and bang for your buck, try social networking sites such as LinkedIn , Twitter and even Facebook. We are now fortunate to be in the position to have numerous openings for a position with AG Salesworks , and thus recruitment is top of mind for me lately.
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 10, 2010
[Linkedin] B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services B-to-B Marketers: Use Video on Your Web Site to Increase SEO. How often will feeds be updated?
ANNUITAS | TUESDAY, MAY 6, 2014
[Linkedin] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
'You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. No doubt that finding the right, qualified people is a challenging task. Citation.
EMAGAZINE B2B BLOG | TUESDAY, MARCH 19, 2013
[Linkedin] Do you know who is Linking to your Website?
If you are active in social media networks, you won’t be surprised to see LinkedIn, Facebook, Twitter and others on the list. When we try to make a website authoritative on particular topics, the number one method to creating that authority is content. The second most important aspect are links from other websites to your site.
SALES PROSPECTING PERSPECTIVES | FRIDAY, DECEMBER 6, 2013
[Linkedin] Sales Prospecting Perspectives Weekly Recap - Week of December 6, 2013
From emailing, voicemailing, calling, and even researching on LinkedIn, Craig provides framework for a typical sales interaction. 'Good morning, Sales Prospecting Perspectives readers, and Happy December! The holidays are upon us, as is the ending of the fourth quarter for sales. We hope they''re helpful in these final weeks.
SALES PROSPECTING PERSPECTIVES | THURSDAY, NOVEMBER 7, 2013
[Linkedin] By Failing to Prepare, You Are Preparing to Fail
Pick up the phone, get on LinkedIn, and attend industry events. 'You''ve read the quotes: “A goal without a plan is just a wish.”. ? Antoine de Saint-Exupéry. If you don''t know where you are going, you''ll end up someplace else.”. ? Yogi Berra. Someone''s sitting in the shade today because someone planted a tree a long time ago.”. ?
IT'S ALL ABOUT REVENUE | MONDAY, JULY 25, 2011
[Linkedin] Eloqua Goes Titanium
LinkedIn. by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” We think that’s an understatement. It might just be the event of the year. Note to those who attended his keynote last year: where was he hiding that iPad?). This year, we are a Titanium sponsor. Facebook.
LOOPFUSE | WEDNESDAY, JANUARY 4, 2012
[Linkedin] Marketing automation services are the rocket, but content is the fuel
How many times was your content posted to Facebook, tweeted in Twitter, discussed in LinkedIn? This is a guest p ost by Russell Sparkman, CEO of FusionSpark Media, Inc., and Founder/Director of the Langley Center for New Media. Increasingly, the “what is content marketing?” question. One answer is marketing automation. Put another way….
TRADESMEN INSIGHTS | TUESDAY, MAY 25, 2010
[Linkedin] 6 Tips to Make Your Blog More Successful in Reaching the.
The more content can also fuel repurposing content through other social media platforms such as Twitter, Facebook and LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! blog should be central to your company’s social media strategy for new business. Be consistent. Write concisely.
HUBSPOT | THURSDAY, FEBRUARY 3, 2011
[Linkedin] Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]
Right now it’s a useful resource for asking questions and answering topics that you have expertise in, much like Linkedin answers. This episode of Inbound Now features Chris Brogan! In this episode we chat about: What it takes to be a trust agent. Blogging tips Chris has picked up over your 11+ years of blogging. What is a Trust Agent?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, FEBRUARY 21, 2014
[Linkedin] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 1, 2011
[Linkedin] For Social Media to be Successful, Sales and Marketing Need to Work Together
You can even get them talking about LinkedIn and get them connected with each other. Sales and marketing departments usually don’t do a good job communicating with each other, and when you add in a new tool (social media), there is even a bigger disconnect. Create Social Media Updates - Show the salesforce what’s in it for them.
WINDMILL NETWORKING | FRIDAY, MAY 4, 2012
[Linkedin] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
Focus: Engagement Hootsuite is a web-based dashboard that can manage multiple Twitter accounts, allow multiple users to access an account, and manage multiple social networks (LinkedIn, FaceBook, Twitter, WordPress). Focus: Engagement and Measurement LinkedIn allows you access to your LinkedIn account on your smart phone.
HUBSPOT | FRIDAY, JUNE 22, 2012
[Linkedin] The Recipe for Long-Term Social Media Marketing Success
You've got the obvious options -- LinkedIn, Facebook, Twitter -- along with a host of niche networks, from Epernicus (a professional networking site for research scientists) to Ravlery (a network for those who love knitting and crochet). Instead, Healthcare's highest success rate was with LinkedIn. Experience is another factor.
B2B MARKETING INSIDER | THURSDAY, SEPTEMBER 19, 2013
[Linkedin] 9 Questions On Content Marketing [Q & A]
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. Content Marketin
TRADESMEN INSIGHTS | THURSDAY, JANUARY 21, 2010
[Linkedin] Search Marketing Must Be Working For Small Businesses
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! According to data from WebVisible , search advertising has sharply increased in Q3 of ’09. According to a recent post on eMarketer.com , small business search spending by smaller companies was up 91% year over year. So what are your plans?
DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011
[Linkedin] 90 Tips to Make Your Blog Rock
Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. On LinkedIn Make sure your Profile is public with Your Blog, Website and Facebook pages entered in your Settings (Profile Section) where you are allowed 3 website URLs 71. 90 Tips To Make Your Blog Rock 1. be authentic.
HUBSPOT | SUNDAY, JULY 28, 2013
[Linkedin] SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week
And if your content does especially well on SlideShare, you might just get it cross-posted on LinkedIn (since they own SlideShare), thus giving you even more bang for your infographic buck. Check out the video below to see this interruptive experiment in action: Free Crash Course in LinkedIn''s Brand New ''Sponsored Updates'' (HubSpot).
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, NOVEMBER 16, 2011
[Linkedin] Sustainable Innovation As A Strategy For Growth
Follow us on Twitter at: SDI_ or LinkedIn: Sustainable Design-led Innovation or call 01234 75 0111 ext. No business owner would argue against the fact that strategy is important for successful growth and yet frequently SMEs are known for having a “go–with-the –flow” attitude when it comes to business development.
HUBSPOT | MONDAY, AUGUST 15, 2011
[Linkedin] 10 Awesome Google+ Presentations to View Today
I'm only just beginning to understand how to use Facebook, LinkedIn, and Twitter for business !". The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. It also has marketers in a tail spin. We hear you loud and clear. Enjoy the slides!
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 3, 2010
[Linkedin] B-to-B Marketers: What Type of Twitterer Are You?
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services B-to-B Marketers: What Type of Twitterer Are You? People use Twitter for different reasons.
TRADESMEN INSIGHTS | TUESDAY, JULY 13, 2010
[Linkedin] Mobile Apps to Reach Tradesmen: Are You Ready?
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Mobile Apps to Reach Tradesmen: Are You Ready? If you said his phone, you win the prize!
SOCIAL MEDIA B2B | THURSDAY, JULY 19, 2012
[Linkedin] 10 Steps to Creating a Network of Guest Bloggers
ve used social bookmarking, shared every post on Facebook, Twitter and LinkedIn, guest blogged myself, and offered a weekly prize for the best comment to encourage engagement. Approach experts or up and coming experts directly on LinkedIn. But how do you get those quality guest bloggers to contribute to your blog? That means.
B2B MARKETING INSIDER | THURSDAY, MARCH 7, 2013
[Linkedin] Focus On Your Customer’s Brand In The Future of Marketing
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. In our last interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. Today’s interview is with List.ly
ANNUITAS | TUESDAY, JULY 17, 2012
[Linkedin] The Sales Perspective – An Interview with Jill Rowley of Eloqua
I mainly use LinkedIn and some Twitter to conduct smarter outreach. We recently had the chance to catch-up with Jill Rowley a.k.a the Eloqueen to discuss various topics about our B2B world and marketing automation. We would like to thank her for taking the time to talk with us. Has there been a corresponding impact on B2B sales as well?
WINDMILL NETWORKING | WEDNESDAY, MARCH 14, 2012
[Linkedin] Does Your Website Have Too Much Social Media Scenery?
In my LinkedIn business book I have a chapter about social media optimization where I talk in detail about the different ways to make LinkedIn an integral part of your website. If you haven’t noticed this website underwent a facelift sometime ago. Like most others who blog or work in social media, putting a default “Follow Me!”
VERTICAL RESPONSE | MONDAY, JULY 22, 2013
[Linkedin] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
In this example, social media network, LinkedIn treads lightly by including my first name to make me feel “special,” indicating this information is just for me, “Top News for Kim: Google Latitude to be retired August 9.”. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning.
GREAT B2B MARKETING | MONDAY, AUGUST 29, 2011
[Linkedin] Where to Find B2B Leads – Part 2
Social Media – The big three B2B leadgen social media tools are LinkedIn, Twitter and blogging. In a recent post, I talked about six direct marketing sources of B2B sales leads. You can view that post here. Let’s now turn our attention to nine more lead sources from two important categories – online media and pull marketing. Pull Marketing.
SAVVY B2B MARKETING | WEDNESDAY, MARCH 2, 2011
[Linkedin] Savvy Speaks: Creating a Strong Brand
You see it in people's LinkedIn profiles. We've all seen examples of great brands - those are the ones you remember. But what about the rest? Here the Savvy Sisters share their top tips for creating an unforgettable brand. Jamie. Inject Personality Many B2B brands miss a huge opportunity when they opt to walk the straight and narrow. Wendy.
SAVVY B2B MARKETING | WEDNESDAY, JANUARY 26, 2011
[Linkedin] Savvy Speaks: Facebook - Is It for Businesses?
Twitter, Facebook, LinkedIn and many other social media sites sing a siren song of easy leads and viral marketing success. The social media debate continues. But as with any fashion, it's important to see if it fits before you head out the door. Last week we talked about the best corporate uses for Twitter. Jamie. with friends and family.
SAVVY B2B MARKETING | TUESDAY, OCTOBER 20, 2009
[Linkedin] How to Lay a Solid Foundation for Marketing Success
by Michele Linn Using LinkedIn to Gather Industry Intelligence - by Dianna Huff Read more Savvy B2B posts from Stephanie Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers. The five phases are: examine, plan, execute, communicate and evaluate. But Do You?
B2B IDEAS @ WORK | WEDNESDAY, JANUARY 18, 2012
[Linkedin] Before Deep Diving Into B2B Social Media Marketing.
We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts. As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. What have you learned lately?
TRADESMEN INSIGHTS | WEDNESDAY, JULY 7, 2010
[Linkedin] How to Find Tradesmen on Twitter
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! For it to be effective, you first need to determine key words and phrases that fit into your space. Twitter has tools as well as third parties that can help. Do you have any to share? You can follow any responses to this entry through the RSS 2.0
TRADESMEN INSIGHTS | WEDNESDAY, JULY 14, 2010
[Linkedin] Use Twitter to Talk Up Your Brand to Tradesmen
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! This according to a recent post on eMarketer.com from ROI Research. study in April of 2010 found that at least once a week, 33% of active Twitter users shared opinions about companies or products, while 32% make recommendations and 30% ask for them.
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 29, 2010
[Linkedin] Corporate Social Media: Are You Ready?
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Corporate Social Media: Are You Ready? The real question is, are they ready for it?
INBLURBS | MONDAY, JULY 16, 2012
[Linkedin] Eloqua Announces Chatter Integration
LinkedIn – Twitter – Google +. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Eloqua connected me with their product team who gave me a demo.
B2B MARKETING BLOG | THURSDAY, JANUARY 7, 2010
[Linkedin] What’s your Obligation to Practice what you Preach in PR and Social Media?
It is also why IABC has Facebook, LinkedIn and Twitter pages and why the marketing/communication staff has been very active on those pages. While Lindsey Miller did a nice job on the research, what I found particularly interesting was the comment posted by IABC President Julie A. Freeman in response to the story. What are your thoughts?
FEARLESS COMPETITOR | WEDNESDAY, JULY 6, 2011
[Linkedin] Developing an Integrated Content Marketing Strategy that Works – Guest Post
blog post email is received and then immediately read and shared out via Twitter, Facebook and/or LinkedIn). B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Thank you for this great post, Joe. Please let us know what you think of this guest post by entering your comment below.
FEARLESS COMPETITOR | THURSDAY, APRIL 26, 2012
[Linkedin] How to Do Great Marketing with (Almost) Zero Money
Ask questions on LinkedIn. Make it really easy for prospective customers to find by posting to social networks like LinkedIn , Twitter , Facebook as well as Digg , Delicious , StumbleUpon , SlideShare (presentations), YouTube (video). Can you really market a business without a lot of money? In many ways, you’re lucky today.
LEAD VIEWS | FRIDAY, FEBRUARY 11, 2011
[Linkedin] ‘Woo Your Prospects, Make Them Fall In Love With Your Solution’
Now go one step ahead, ask your happy customers to endorse you, promote you on social forums like Twitter, Linkedin etc. Valentine’s day is round the corner and the season of expressing love is right here. Everyone wants to be loved, you, me, brands, companies, employees, buyers, vendors, just about anyone and everyone you can think of.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 3, 2011
[Linkedin] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
LinkedIn has proven effective for one-to-one sale activity, and the groups are another channel to use to share your content. Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™.
FEARLESS COMPETITOR | MONDAY, MARCH 14, 2011
[Linkedin] Why hiring a search marketing firm is a waste of money
Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Sorry Search Marketing firms. We don’t need your help. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings.
SOCIAL MEDIA B2B | WEDNESDAY, APRIL 6, 2011
[Linkedin] BtoB Magazine Selects 2011 B2B Social Media Winners
LinkedIn: Accenture. Its careers group on LinkedIn has more than 5,000 members, but what impressed us most are the subgroups, each of which is managed by a different Accenture consultant. BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media.
TRADESMEN INSIGHTS | WEDNESDAY, JANUARY 27, 2010
[Linkedin] 5 Things An E-Mail Marketer Should Avoid
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We think we know it all since we’ve been doing it for so long, but we may have lost sight of what made e-mail so successful in the past. How are you doing? List updates - When was the last time you updated your list? How about undeliverables?
VIEWPOINT | TUESDAY, FEBRUARY 12, 2013
[Linkedin] KISS for Sales
You can connect with Andy on LinkedIn or via email. keep hearing, we all keep hearing, “Marketing doesn’t give us enough good leads.”. Sales doesn’t follow up enough on the leads we give them.”. We all dissect and come up with 100 excuses as to why this occurs and we each complain to one another and to our bosses. So what’s to be done? Often.
SAZBEAN | WEDNESDAY, APRIL 3, 2013
[Linkedin] The Golden Age of Social Lead Targeting Has Arrived Fully
As services such as LinkedIn, Facebook and Twitter grow in importance so too have the tools that mine the rich set of sales data left in every interaction. In the beginning, you know about five years ago, some smart sales types discovered the awesome power of mining social networks for leads. News & Notes
SAZBEAN | THURSDAY, JUNE 17, 2010
[Linkedin] Sazcast Episode 29 – Recruiting using Social Media with Shelli Gutholm from MRM Worldwide
Shelli’s LinkedIn. Recruiting with social media and tips on finding a job with guest Shelli Gutholm from MRM Worldwide & Gutholm Recruiting. What you should be doing online to make yourself more findable by recruiters and how recruiters are using social media to find talent. Show notes. Shelli’s Tumblr. Mashable.
B2B MARKETING INSIDER | WEDNESDAY, JUNE 25, 2014
[Linkedin] Keys To Leadership Success? Candor And Trust
And please follow my journey on 1155cc ;">Twitter , 235179 ;">LinkedIn , 235179 ;">Facebook and 235179 ;">Google+ or 235179 ;">Subscribe to the 235179 ;">B2B Marketing Insider Blog for regular updates. 'Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business.
BLOG MY CALLS | FRIDAY, MAY 10, 2013
[Linkedin] 22 of My Marketing Secrets
First post it as a LinkedIn update, and THEN click on the “tweet this update”. This way every single re-tweet will also count as a LinkedIn share, boosting your chances of making it a Trending article on the front page of LinkedIn. When creating content for your brand or blog or whatever, have fun! Have tons of content? Bonus!
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Linkedin] Connecting 2 the World
What we can learn from Linkedin. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Friday, June 20, 2008. On a break. Ill be on a break from blogging for the next two weeks to concentrate on: My family My dissertation See you in a couple of weeks. Posted by V Yonkers. at 7:59 AM. comments.
DIANNA HUFF - B2B MARCOM | FRIDAY, JUNE 4, 2010
[Linkedin] 7 Tips for Getting People to Your B2B Blog
Include social media buttons -- Make it easy for people to repost your blog content on the various social media platforms including Facebook, Twitter, LinkedIn, and Google Buzz, by prominently displaying the various icons or buttons to each platform. June, 2010. Published by Dianna Huff. Volume 10, Number 6. Welcome! Regards, Dianna Huff.
CONVERSIONATION | SUNDAY, DECEMBER 23, 2012
[Linkedin] On Twitter and real life: some love and some tips #socialsong
So, there is some training to be done on phenomena such as Twitter, LinkedIn and community marketing. It beats LinkedIn’s silly Skills. It’s that time of the year. Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. My rules, not everyone’s rules.
HINGE MARKETING | MONDAY, JUNE 30, 2014
[Linkedin] Webinar Recap: The Top 5 Brand Building Strategies
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'In last week’s webinar, we discussed The Top 5 Brand Building Strategies for professional services firms. The strength of a brand can be boiled down to the following equation: brand strength = reputation x visibility). The Top Brand Building Strategies.
WEBBIQUITY | WEDNESDAY, JUNE 8, 2011
[Linkedin] How to Build the Ultimate Online Newsroom
Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). by TomPick and guest blogger Maria Verven. They were expensive to print and ship and awkward to lug around—for both PR people who produced them and the journalists who ended up with them. if absolutely necessary.
SALES PROSPECTING PERSPECTIVES | TUESDAY, JULY 3, 2012
[Linkedin] Is Your Marketing Content Leaving Footprints In The Sand?
Linkedin- Join groups that are relevant to your industry or topic and make sure you review the group rules. You just created the best blog, case study, or ebook ever and want people to know it. So how do you get your information out into the industry? What can you do to differentiate yourself and get more views for your content?
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 17, 2010
[Linkedin] Don't Overlook The Power of Facebook For Driving B-to-B Applications
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! According to Chris Crum, WebProNews recently covered a study from Chitika which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. Chris’s insights and suggestions are worth the read.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 26, 2010
[Linkedin] E-mail Marketing: Is It Still a Viable Way to Reach the.
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services E-mail Marketing: Is It Still a Viable Way to Reach the Professional Tradesman?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, NOVEMBER 16, 2009
[Linkedin] Surprising research shows high social media involvement from B2B
B2B companies maintain a high presence on social media sites, with 81% maintaining one or more accounts on sites like Facebook, Twitter, and LinkedIn. . Yesterday Business.com released additional results of its milestone study of social media usage across American business, this time with a focus on B2B.
B2B MARKETING INSIDER | THURSDAY, APRIL 7, 2011
[Linkedin] 4 Tips To Becoming A B2B Marketing Insider (and More)
Towards the end of my tenure at Bliss, with the help of mentor Elizabeth Sosnow , I began incorporating Twitter, Facebook, LinkedIn and SEO, as part of comprehensive PR and communications programs for clients. So far, I’ve held social media 101, LinkedIn, Twitter, Facebook, blogging and analytics trainings for management and the sales team.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MARCH 26, 2014
[Linkedin] Why Modern Marketers Fail at Big Data
Find her on Google+ or LinkedIn '(and how to stop failure from happening). Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. You can find her on Google + ! businesses each day. Esurance.
WEBBIQUITY | TUESDAY, AUGUST 23, 2011
[Linkedin] How to Get More Blog Traffic – Real World Data
Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Patience is a virtue, and persistence is rewarded.
WEBBIQUITY | WEDNESDAY, DECEMBER 1, 2010
[Linkedin] 2011 B2B Marketing Trends
Share this on LinkedIn. MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Strange.). Both figures were up slightly, but similar to last year. This may be just a statistical hiccup or it may be due to the continuing economic slump.
SALES INTELLIGENCE VIEW | FRIDAY, JULY 15, 2011
[Linkedin] We Make SugarCRM Just a Bit Sweeter
Platforms like LinkedIn, Twitter and forums have given prospects easy access to your existing customers and people are talking about you, your products and your competitors. As of today we are excited to announce that EVERY SugarCRM customer has access to InsideView. Things have changed for B2B sales. We are excited about this announcement.
WRITESPARK | TUESDAY, FEBRUARY 12, 2013
[Linkedin] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
Her tips also apply to finding writers through a LinkedIn or Google search. . She can be reached though her LinkedIn profile. A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. The current. In the.
SALES LEAD DYNAMICS | WEDNESDAY, JULY 6, 2011
[Linkedin] Triumph of the Niche-Meister: A True Story
He’s got some 1,400 contacts on LinkedIn and 6,500 names in his database. When one of his LinkedIn contacts posts an update, that gives George an “excuse” to get in touch. Readers of this blog know that I preach incessantly about niches, positioning, content marketing, referral networks, nurturing programs yada, yada, yada…. Period.
SALES LEAD DYNAMICS | FRIDAY, MAY 13, 2011
[Linkedin] The First Networking Meeting: Schmooze or Lose
Invite Fred to view your LinkedIn contacts to see if there are any fits (you have to connect via LinkedIn first). You’re having a networking lunch with Fred, a well connected lawyer, and Tom, a mutual friend who set up the lunch. The usual pleasantries ensue, discussion of kids and family etc. You’re getting antsy. You were pushy.
B2B LEAD GENERATION BLOG | THURSDAY, NOVEMBER 16, 2006
[Linkedin] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Target Marketing: What’s a Lead?
MARKETING GENIUS BLOG | FRIDAY, MAY 21, 2010
[Linkedin] New Focus Needed for B2B Marketers
Share this on LinkedIn. Last night I went to the official launch of Focus at the Hotel Vitale. In truth, the party was more a celebration of their new umbrella brand than a company launch. The Focus launch via Twitter. The folks at Focus have been active in the space for some time, albeit under the Tippit banner. Conference. And few ?about
MARKETING GENIUS BLOG | MONDAY, MAY 17, 2010
[Linkedin] Monday Marketing Term: Keywords [SEO, SEM & Content]
Share this on Linkedin. Keywords Are Conten. Keywords are simply words, or phrases used to focus an online search. We will discuss them in the context of search engine optimization, content marketing and pay-per-click. This idea becomes important when you start your keyword research. Finally, there are the Negative keywords. Image Source ].
CUSTOMER EXPERIENCE MATRIX | TUESDAY, JUNE 9, 2009
[Linkedin] Marketo Sales Insight Expands Salesforce Access to Marketing Data
The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 22, 2011
[Linkedin] The 10 Best Walkable Destinations from Dreamforce #DF11
LinkedIn. by Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience. People have been known to spend the whole event without seeing the sun. But, hey, we like to keep things interactive.
B2B IDEAS @ WORK | TUESDAY, DECEMBER 28, 2010
[Linkedin] Diversity & B2B Buying Behavior
Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit. During the holiday season, I noticed companies selling gift-worthy products increased their media placement with messages that invoked the “giving time of year.” Who are they? What do they look like? Get your B2B Twitter Toolkit
GREAT B2B MARKETING | TUESDAY, AUGUST 10, 2010
[Linkedin] Creating Different Social Networking Personas by John Leavy
Think of socializing in LinkedIn, a business community for professionals. LinkedIn. LinkedIn. As regular messages are received from LinkedIn members they will drop into your Inbox and also be routed to your email client if that is the way your settings are arranged. The Office of the President itself deserves respect.
INBLURBS | WEDNESDAY, JANUARY 26, 2011
[Linkedin] 5 ways to include your social media to offline marketing
FREE Report: 8 Steps to Get Seen On LinkedIn. Offline marketing is the one of toughest jobs in these days because nobody has time to listen to the direct marketing executives and to read advertisements in the newspaper, but everybody spends around 4-5 hours on the social networking websites. ways to use social media activity offline.
TRADESMEN INSIGHTS | THURSDAY, SEPTEMBER 30, 2010
[Linkedin] Social Networking is on the Increase Among Older Adults
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Social Networking is on the Increase Among Older Adults So what does this all mean?
WRITING ON THE WEB | TUESDAY, JANUARY 11, 2011
[Linkedin] Content Marketing with Stories: Better than Facts
Share this on LinkedIn. Good stories are what make a blog interesting and fun to read. More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. When people do remember facts, it’s almost always in context. case study.
WEBBIQUITY | MONDAY, JUNE 25, 2012
[Linkedin] How Social Media, Content Transform Marketing from Expense to Investment
It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers.
WEBBIQUITY | TUESDAY, MARCH 6, 2012
[Linkedin] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid?
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 6, 2011
[Linkedin] What is the Social Enterprise?
In many ways, the public rise of social media networks like Facebook, Twitter and LinkedIn might have helped change the way even powerful B2B companies think about collaboration, perhaps contributing to how businesses conceptualize the social enterprise, Krigsman adds. Welcome to the Social Enterprise,” it declared. Michael Krigsman.
PAUL GILLIN | WEDNESDAY, OCTOBER 5, 2011
[Linkedin] Direct Marketing Doesn’t Have to Suck
With 9,400 Twitter followers, 1,200 LinkedIn connections and regular columns in BtoB magazine and The CMO Site , I can extend their reach at very little cost to them. In the weeks leading up to the Direct Marketing Association annual conference in Boston this week, exhibitors were out strutting their best stuff. They fooled me good.