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  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 30, 2009
    [Linkedin] Social Media will Disrupt every Function in your Company
    Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates. We are at an interesting inflection point with Social Media today. One that threatens to disrupt and reinvent every function in your company over the next few years. Social Media already has changed Marketing forever.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 25, 2009
    [Linkedin] Sourcing Leads from Twitter: Good, bad and ugly
    In the end, just because you track down a possible lead on Twitter, Linkedin, or some other way, there are certain best practices that sales folks need to practice. This morning, I sent out a tweet asking for feedback about press release newswires. few hours later, I received an email from a company regarding news monitoring service.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin] Mizuno running long tail outreach marketing case study
    When it comes to unwanted email, people are nutters so people who have tried to obfuscate their contact info behind email forms, double-blinds, links to Linkedin, or even private registration, don’t deserve a cool pair of Mizuno running shoes anyway — and there are thousands more (on any topic you can imagine) who are not so anti-social.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [Linkedin] The State of Social Marketing
    From a B2B standpoint, if Highlight were to use LinkedIn’s API instead of or in addition to Facebook’s, then that’s potentially a very interesting tool for B2B companies. by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing. 
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 27, 2012
    [Linkedin] The Straight Dope On List Vendors
    Then I became desperate and posted the question up on an inside sales forum on Linkedin. A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Plus they could only provide me the data on cd-rom, yikes! Bad move. Yep, like I have $24,000 to spend. I'll pass.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 27, 2012
    [Linkedin] Is Your Inside Sales Team Married To The “Top-Down” Sales Approach?
    I was recently reading a comment posted on Linkedin that really caught my attention. The comment was in response to a question about how to get through gatekeepers in order to get in touch with executive level contacts. If you were to follow the mindset of the gentleman I described above, you’d miss out on a lot of great opportunities.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Linkedin] 5 Things You Should Know BEFORE You Write an eBook
    Take a look at just about any LinkedIn group and you'll see exactly what I mean.) eBooks are all the rage in B2B marketing, which is why we are thriled to feature this guest post from our friend and fellow blogger, Jonathan Kranz, who just published an eBook on eBooks. The right preparation makes all the difference. Problems. Trouble.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Linkedin] 5 Things You Should Know BEFORE You Write an eBook
    Take a look at just about any LinkedIn group and you'll see exactly what I mean.) eBooks are all the rage in B2B marketing, which is why we are thriled to feature this guest post from our friend and fellow blogger, Jonathan Kranz, who just published an eBook on eBooks. The right preparation makes all the difference. Problems. Trouble.
  • HINGE MARKETING  |  MONDAY, JUNE 2, 2014
    [Linkedin] The State of Accounting Marketing: 2014 AAM Summit Wrap-up
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn 'One of the things I look forward to each year is attending the Association for Accounting Marketing’s annual Summit. The Summit serves as a great way to gauge how accounting marketing is changing and adapting to a new world of opportunities and challenges.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Linkedin] Create a World of Marketing Automation Through Good Content—and Imagination
    With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels.  by Kelly Waffle “The way to get started is to quit thinking and begin doing.”  I think Disney’s advice rings true today for those considering marketing automation. 
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Linkedin] Act-On Software a Leader in Marketing Automation
    G2 Crowd grids feed peer reviews, web traffic, Twitter, LinkedIn, and other social media data into an algorithm to determine how companies are perceived, though the peer reviews are weighted more heavily than other data. 'Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Get a demo of the act-on platform.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] 29 Quotes On The Future of Business
    And please follow along on  Twitter , LinkedIn , Facebook   and Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The world has changed. And many businesses are struggling to keep up. And don’t forget to mention the source of your inspiration. Thanks for your help! Peer recommendations drive sales.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Linkedin] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 16, 2011
    [Linkedin] 9 Experts Answer “What Makes an Online Video Worth Sharing?”
    LinkedIn. by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips. The result is solid advice you can use when thinking about getting maximum reach for your online video.  Whimsy.”
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] 10 Ways to Mix Up Your Visual Content on Social Media
    Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). LinkedIn: Once per day. 'Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? The best answer: a variety.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Linkedin] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Time to mix it up!
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 19, 2010
    [Linkedin] Facebook in Japan: Will It Blend?
    Related posts: LinkedIn vs Facebook – Do You Use Them Differently? It is rumored in Japan that Facebook will be establishing an office in the island nation sometime in 2010. If this is true, [.] signed up for Facebook several years after I.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin] You Need a Prospect List – Part II
    If you’re looking for introductions, your first stop is LinkedIn. There’s a good chance that your prospects will be LinkedIn members. Check out Mary’s Linkedin profile. After researching prospects in LinkedIn, I asked six colleagues for introductions. You read the post. You’ve diligently done your homework. Prospect.
  • MARKETING GENIUS BLOG  |  TUESDAY, JUNE 22, 2010
    [Linkedin] Chatter Gets Genius
    Share this on LinkedIn. I spent the morn and afternoon at the San Jose Salesforce rally in advance of the Chatter revolution that’s expected later this summer. Genius got in on the action as a featured Chatter Exchange Partner. To learn more about Genius for Chatter click here. Tweet This! Share this on Facebook. Digg this!
  • MARKETING GENIUS BLOG  |  THURSDAY, JUNE 17, 2010
    [Linkedin] Chart of the week: Marketers Struggle to Do More with Less
    Share this on LinkedIn. This chart is taken from the B2B Marketing Skills Survey , a study that examines the challenges facing marketers and how their position is evolving in the enterprise. They were twice as preoccupied with this dilemma as “tracking and measuring their success&# , their second biggest concern. What are your thoughts?
  • MARKETING GENIUS BLOG  |  THURSDAY, JANUARY 7, 2010
    [Linkedin] How-to Create Great Content
    Share this on Linkedin. At this point we are all aware that creating great content will help drive inbound traffic and leads, but what does “great&# content really mean? Hope you enjoy, and please comment on additional do’s & don’ts that you’ve run into. Enjoy! View more presentations from Barbra Gago. Tweet This!
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Linkedin] 8 Times When You Shouldn't Feel Guilty About Using PPC
    Targeting B2B Companies on LinkedIn. LinkedIn has great targeting capabilities for its 100 million+ audience. Just remember, you should be backing up those ads with amazing content, and supporting it with a valuable presence on LinkedIn through things like Groups and an active company page. Bidding on Your Own Branded Terms.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin] Content Marketing Personalization: Build Relationships At Scale
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'I know you’re wondering “what the heck is content marketing personalization?” ” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. laughed a little.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin] How to Prepare for Your Next Job Interview
    Your LinkedIn profile should be optimized to a T. Check out your interviewers'' LinkedIn profiles. Discover if you have connections with other employees using LinkedIn or Facebook Graph Search. Using LinkedIn or Facebook can help you search for friends you have in common with the person who is interviewing you.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin] Selling the C-Level: 7 Content Marketing Myths Debunked
    Also, according to  research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Yikes!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Linkedin] What PR Pros Can Learn from The Huffington Post
    LinkedIn. by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. For the sake of comparison, Newsweek sold for $1. Of course not. It worked.  Share email. Reddit.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 8 Steps To A More Effective B2B Content Marketing Program
    recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. 'There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? Step 1: Write It Down. There is no point of reference over time.
  • CHRIS KOCH  |  FRIDAY, JANUARY 8, 2010
    [Linkedin] There is only one objective in social media: create learning networks
    Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. And yes, we are all unique. little. That’s it.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    [Linkedin] Big Data For Marketing? It’s All About The Questions
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. think Big Data for Marketing is more about the questions than the answers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] 10 Creative Types You Need To Build A Killer Content Marketing Team
    'By  NewsCred Contributor, Lauren B. Mangiaforte. Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. After all, we’re well past the infancy of content as a marketing maybe. It’s a marketing must :  78% of CMOs now believe content is the future of marketing. The Visual Artist. via wikiart.org.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Linkedin] Frustrating Favor Requests: Freelance Doesn’t Mean “Free”
    few months back, I read a LinkedIn Influencer post by my  friend Ann Handley about pursuing “passion projects,” and why you should consider lending your professional expertise to a cause you deeply care about. (“ Why You Should Work For Free (Sometimes) ”). 'By Kerry Gorgone, {grow} Contributing Columnist. At this point, as C.C. don’t.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Linkedin] Top Marketing Predictions For 2014
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. So there you have it.  Strategy
  • SMALL MANUFACTURER BLOG  |  MONDAY, OCTOBER 17, 2011
    [Linkedin] Why Blogging Makes Sense for Small B2B Companies
    If you’re a B2B company using social media, including Twitter, FB or LinkedIn, then a blog should definitely be part of your strategy. Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2011
    [Linkedin] The Death of Internet Marketing and the Rise of Social SEO
    2003 – LinkedIn. By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Gone are the days when claims of riches tugged enough at the emotions to persuade a sale. Now is the time of social SEO. Then Came SEO.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Linkedin] Email bankruptcy and internal social networking
    Credit: Wikipedia. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. And then you wonder: am I going to finally be free of the email jail, and have time to do real work?
  • JUNTA 42  |  MONDAY, FEBRUARY 6, 2012
    [Linkedin] What Can a Super Bowl Ad Buy You in Content Marketing?
    The average Content Marketing Institute blog post is shared approximately 600 times via Twitter, Facebook, LinkedIn and Google+ over a six-month period. So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 For those counting, that’s $116,000 per second.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 18, 2013
    [Linkedin] 80% of sales jobs will change in the next 3 years
    And, the way we develop relationships is changing as we connect with people through social media sites like LinkedIn and Twitter. 'It is a fact. Many sales experts are telling us that 80% of sales roles will change by 2016. That doesn''t necessarily mean that 8 out of 10 salespeople will lose their jobs. You will love this short video.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] Personas Are Great (Except When They Suck)
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Linkedin] Why Product Launch Plans Need to Include Social Networking
    It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. ” Their answer? Social Media/Web 2.0
  • SALES CHALLENGER  |  MONDAY, AUGUST 13, 2012
    [Linkedin] The Secret to Social Selling
    In previous blogs we have given you practical advice about  getting onto LinkedIn , and ways that  corporations have supported reps  to get into Twitter and blogging.   (This is the fourth post in our series on sales organizations’ emerging use of social media as a channel for shaping demand.) .
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Linkedin] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. LinkedIn was considered the “most important channel” for B2B marketers. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 30, 2011
    [Linkedin] 6 Facts You Should Know About Memorial Day
    LinkedIn. by Jesse Noyes | Tweet this Memorial Day is synonymous with much of Americana: the start of summer, picnics – even one-day car sales. But it’s important to remember the true meaning of the day, which is honoring those who sacrificed their lives serving the US. 1.     Memorial Day was originally called “Decoration Day.” John A.
  • B2B MARKETING MENTOR  |  TUESDAY, NOVEMBER 19, 2013
    [Linkedin] Brand Advocates: The Greatest Resource You Never Knew You Had
    How to find them: You can often identify these customers by monitoring who’s posting and commenting in your user and Linkedin communities, or on your blog. 'Business-to-business (B2B) buyers continue to turn to their peers for purchasing advice. Here are the key takeaways from our conversation. Identify Customers Already Supporting You.
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Linkedin] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Sources: 3M Corporation and Zabisco ) Tweet This Stat! 3) 46.1%
  • MARKETING ACTION  |  THURSDAY, JUNE 13, 2013
    [Linkedin] Catch Guy Kawasaki at the Inside Sales Virtual Summit
    Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! The focus of the day is how to grow your revenue. for the.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Linkedin] 10 Essential Reports and Research for B2B Marketers
    In fact, Janrain’s Social Login Trends across the Web for Q3 2013 shows 87% of internet users have come across buttons that ask for authentication via popular platforms like Facebook, LinkedIn, and Twitter. 'With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 14, 2013
    [Linkedin] What eMagine Customers are Saying: Client Recommendations
    She has provided us with great insight in SEO, LinkedIn, and other online marketing tools that we have used to our advantage. 'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2011
    [Linkedin] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    LinkedIn. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Now is the time for the C-suite to adopt Revenue Performance Management – and in the video below Steve gives 5 reasons why. Click here to view the embedded video. Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Linkedin] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    LinkedIn. by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon. Think about it. That’s great.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 5, 2015
    [Linkedin] How to Generate More Leads from Social Media
    The first places to start spending more are Facebook and LinkedIn – they are the top two most popular social networks, with the highest number of active users and active mobile users. To learn more about generating leads from social media, download this free webinar about boosting call conversions from Facebook and LinkedIn.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric. That metric is overall traffic, or the number of visits to a website. 1) Pages/Session.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Just create your own show!” I nearly died from my injuries.l.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Linkedin] The Role of Marketing in B2B – What Should It Be?
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In a product-driven firm, the engineers are in-charge.
  • MARKETING GENIUS BLOG  |  TUESDAY, FEBRUARY 2, 2010
    [Linkedin] Top 10 Demand Generation Metrics
    Share this on Linkedin. Recently, I gave an  introduction to Demand Generation Metrics an article that described a general approach to compiling demand generation metrics. Now, I will present the top 10 metrics for marketers who are responsible for lead generation and lead nurturing. Demand Generation Metrics. Marketing’s Sales Value.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin] The 2013 Social Business Marketing Manifesto
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. Change or die!
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Linkedin] 10 Helpful Uses of RSS Feeds for Marketing
    Identify appropriate LinkedIn questions. Answering ind u stry-related questions on LinkedIn is a great opportunity to exhibit though t leadership, gain visibility for your company, link back to your own content , and generate leads from LinkedIn. The good old RSS feed can be a lot more powerful than you might think.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 29, 2011
    [Linkedin] [Analysis] After the Google+ Disruption, What’s Next for Social Media?
    To be honest with you, when it first appeared a month ago, I got on, checked it out, and then realized that all of the same people I know from Facebook, Twitter, and LinkedIn are the ones having the same conversations on Google+.  If that’s the case, it’s a platform that I don’t need to be on. 
  • HUBSPOT  |  MONDAY, DECEMBER 31, 2012
    [Linkedin] 20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]
    June 29: Twitter and LinkedIn break up , disabling the automatic posting of tweets to LinkedIn. You're probably knee deep in 2013 prediction blog posts -- posts looking forward to all the amazing things (hopefully all amazing, right?) marketing has in store for us in 2013. Big surprise. Click infographic to enlarge.).
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 4, 2014
    [Linkedin] Recycling: Good for the Environment and Your Marketing
    The channels that most marketers use to share their content consist of: Major social media outlets (Facebook, Twitter, LinkedIn, and Google+). The question you need to ask yourself is, do you see every Facebook post, Tweet, or LinkedIn status update that is posted throughout the day? 'If you have great content, why not reuse it?
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 28, 2011
    [Linkedin] Ideas to help break the B2B automated marketing content barrier.
    Brian is the organizer of the LinkedIn B2B Marketing Roundtable of which I am a member. Recently I sat in on a great Webinar put on by Brian Carroll of MECLABS Applied Research. Help aligning content offerings to the buy cycle from Sirius Decisions. Success measured against Marketing Sherpa’s Email Marketing Benchmark Report. Games.
  • ANYTHING GOES MARKETING  |  TUESDAY, JANUARY 26, 2010
    [Linkedin] 5 Marketing Automation Email Tips
    You can also try some unconventional methods like confirming that these contacts are still valid by using LinkedIn. I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. Personalize the Email Heading. What do we do?
  • HUBSPOT  |  MONDAY, AUGUST 29, 2011
    [Linkedin] How to Leverage Social Media to Grow Your Email List
    How to Convert LinkedIn Connections. Groups are a great way to expand your reach on LinkedIn and connect with people interested in a specific topic. 81% of LinkedIn users are members of at least one group , according to a survey by Lab42. Here are some suggestions for achieving that goal, divided up by social network.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Linkedin] The Future of Marketing: Is The Science of Marketing Taking Over?
    And follow the conversation on  Twitter  (@ BrennerMichael ),   LinkedIn ,  Facebook  or  Google+. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. Marcus, tell us a little bit about yourself. What influenced you?
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 14, 2010
    [Linkedin] Pacing Your Product Marketing Launch for Success
    Use tools like LinkedIn to see who in your network might be able to help you. recently contacted a former co-worker via LinkedIn for advice about the type of traffic I could expect at an upcoming tradeshow. I ran a half marathon last Sunday. It was a big endeavor for me. hadn’t run a distance like that in over a decade.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Linkedin] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    LinkedIn. by Elle Woulfe | Tweet this What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. Chart compiled by Vicky Brock. Share email. Facebook. StumbleUpon. del.icio.us.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin] Social Recruiting Leaders: 10 To Watch
    Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? Johnny Campbell and the team at Social Talent produce an outstanding series of advice articles and video tutorials on using Facebook, LinkedIn and the like for social recruiting purposes.
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin] 30 Terrible Pieces of Social Media Advice You Should Ignore
    LinkedIn, Facebook, and Twitter are safe bets. or LinkedIn. ve been using Twitter for 5 years, Facebook and LinkedIn for even longer, and I live in my email. For example, a LinkedIn Group message gets emailed to the group members via LinkedIn. There are a lot of so-called “ social media experts ” out there.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Linkedin] Online Display Advertising, Targeting, and Capturing Leads
    Related Posts: Performance Digital Display LinkedIn and Twitter Advertising and Marketing Options; A Primer Digital Advertising. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Many I have used myself for clients. Cost models- CPM, CPA, CPL.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, AUGUST 6, 2013
    [Linkedin] 50 Ways to Market Your Website to Generate Links
    Add your blog URL to your LinkedIn profile. 'Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Her Question of the Week is my favorite part of the newsletter!). I’ve posted 50 of them below. See, nothing complicated.)
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] 5 Lead Generating B2B Website Trends
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. How can your firm get there? 1) Calls-to-Action (CTA). 2) High Quality Content. 4) Pop Up Offers. 5) Video.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 19, 2013
    [Linkedin] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
    For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. Based on that information you may want to spend more time on LinkedIn. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. How are people talking about you?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Linkedin] Trending: How To Justify Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? If no, why not? A4: Look at a content audit.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Linkedin] The 10 Traits of Successful Social Marketers
    Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    'When you sign into LinkedIn every morning, what do you see? For instance, we worked with  LinkedIn and HubSpot  to produce our latest ebook, and there’s room to do the same with your personal brand. But when you click through, the notifications aren''t about you. 1) You haven’t asked yourself what you want from your personal brand.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Linkedin] B2B Prospecting Data Just Keeps Getting Better
    Links to LinkedIn profiles of company managers (Stirista). 'The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource).
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 31, 2013
    [Linkedin] Business Blog Writing: Must You Write It Yourself?
    If you’re a respectable professional, it’s not sufficient to be active on Facebook or even LinkedIn. 'Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? Or can you outsource it to writers and guest bloggers ? I’ll explain each.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    You probably don’t need to do this for LinkedIn, unless you regularly publish posts there and the disruption might cause your connections to worry (although they most likely would not notice). 'By Kerry Gorgone, {grow} Contributing Columnist. Think the online world can’t get by without you for a while? Place your arm into a bucket of water.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 7, 2012
    [Linkedin] Inbound Marketing Secret Ingredient of Effective Business PR
    In a recent LinkedIn survey 18% of companies stated that they will continue to do so in the year ahead. What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. ” Content is still an essential part of an effective PR campaign. Here’s how: 1.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin] 7 Offline Marketing Strategies that Support Your Online Brand
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. Just as with your online publications, you need to be selective.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin] Ignite Your Company To Create Content That Rocks
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin] 30 Killer Resources to Learn Content Marketing
    LinkedIn’s Content Score. Image credit:  LInkedIn. Get an objective measure of your content’s performance with this all-new tool from LinkedIn. 'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Linkedin] The Consumerization of the Enterprise App
    The company’s technology makes it easy to recruit talent by leveraging a bunch of social networks like LinkedIn and Facebook. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. But novelty is rarely enough. Chatter and Yammer.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin] Goldilocks and the 3 Lead Nurturing Programs
    LinkedIn. by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 24, 2010
    [Linkedin] Mama Nature’s Marketing Tips: 16 Tips for a Strong Social Web Root System
    Identify relevant blogs, Facebook groups, forums, news outlets, twitter, LinkedIn groups, professional associations, etc. If someone reaches out to you - whether on your own blog, through a 3rd party like twitter or LinkedIn, or in the comments on someone else's blog or forum - respond. What does this have to do with business? Listen.
  • LEADERSHIP  |  FRIDAY, OCTOBER 4, 2013
    [Linkedin] Revealed: The Truth Behind The Goals And Challenges Of Content Marketing
    According to LinkedIn’s research, lead generation drives B2B leaders to implement content marketing; on the other hand, customer loyalty was listed as a minor goal. 'Here is recent research from Salesforce that reveals the key purposes of content marketing and how exactly they drive businesses to succeed. Thought leadership (50%).
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Linkedin] Social Media For B2B Explained
    LinkedIn. 'Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network.
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Linkedin] What You Should Expect From Your Marketing Department
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Professional services firms have, at times, had rocky relationships with their marketing functions. This has too often led to unrealistic expectations, disappointment, and a marginalizing of the marketing function. This is truly a tragedy. Wrong. More leads!
  • GREAT B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Linkedin] Marketing Resolutions for 2014
    While sending out my end of year message to  LinkedIn contacts, I estimated that less than half of the company names are indicative of what the company actually does. 'Someone sent me a list of “unusual New Year’s resolutions” and I found two to be particularly interesting: I will not bore my boss with the same old excuses for taking leave.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Linkedin] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    Get social Yes, I mean social media – Twitter, Facebook, Digg, LinkedIn and the rest. I don’t have to tell you that times are tough these days. We are all pretty tired of hearing it. It can be frustrating when management cuts the marketing budget during tough times, but sometimes that’s the reality. Share ‘em here
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 12, 2011
    [Linkedin] The Secret to Increasing Prospect Engagement
    They are not all just on email, Facebook, Twitter or LinkedIn. Email remains the foundational channel for commercial communication, but buyers are also using Facebook, Twitter and LinkedIn to conduct research, get peer reviews and interact with companies. hate to tell you this, but it does not exist. Profiles vs. Personas.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 8, 2011
    [Linkedin] Thoughts about Google Plus to Inspire B2B Adoption
    This network exists in their work email and LinkedIn network. With the new Google Plus social network, Google already provides a connection to your LinkedIn network as part of your social graph. LinkedIn is Key to B2B Social Media Results B2B companies that use LinkedIn as a major component of. The Google Plus 50.
  • LOOPFUSE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Linkedin] Marketing Automation is too complicated for Free
    Share this on LinkedIn. In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing.  Many of the enterprise vendors in the space claim that Marketing Automation is too complicated to leave novices on their own to figure it out.  Tweet This! Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 6, 2011
    [Linkedin] 5 Resources For Warming Up Your Lead Nurturing
    LinkedIn. by Heather Foeh | Tweet this. Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. Here’s a round-up of some recent and popular discussions and posts about lead nurturing to jump-start your Friday creativity. Sorry, I couldn’t resist.). Or do you ever?
  • LEADER NETWORKS  |  TUESDAY, FEBRUARY 23, 2010
    [Linkedin] Social Media=Organizational Change!
    Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they will use. And then. the change hits the fan and they are left trying to react to the impact. customer care social business
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin] Social Business Readiness: 5 Questions For Sales Executives
    Sales managers and account executives have flocked to LinkedIn and Bebo for quite awhile in search of new prospects and –sometimes -- new markets. Sales is often one of the first departments to pick up social media tools to expand the organization’s network of business contacts and garner new leads.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 28, 2011
    [Linkedin] Content Marketing Tip: Use Ready-to-Publish Articles
    Share this on LinkedIn. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. You can find good writers in just about any field. Entertain. Engage.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Linkedin] 8 Blog SEO Tips for Top Search Results
    Share this on LinkedIn. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Write at least 300 words.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 9, 2010
    [Linkedin] Content Marketing Tips to Get More “Juice”
    Share this on LinkedIn. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts.
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