Page 40 of 86 Previous | Next 
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Linkedin] Six Steps For Delivering On The New Vision In Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • HALEY MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Linkedin] What’s Old is New Again – Leveraging Older Content on Social Media
    Use Facebook or LinkedIn sponsored content campaigns to reach your exact target audience with content you already know is a winner. I'm a big believer in fresh and relevant content and blog posts. But that doesn't mean older content isn't valuable anymore. Determine which of your past posts continue to get a high volume of traffic. Use email.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Linkedin] How to Utilize B2B Online Marketing to Promote New Solutions
    For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
  • LEADERSHIP  |  TUESDAY, APRIL 29, 2014
    [Linkedin] Spring Clean Your Top 5 Social Media Channels
    LinkedIn: See if your profile needs a refresh. Your company’s LinkedIn profile page should not only be optimized to rank well on Google, but it must also suitably impress potential new connections. This will clean up your LinkedIn feeds and allow you to listen and converse better with the connections that matter. Did you?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Linkedin] Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]
    Some big players include the likes of Twitter via its Periscope app, Facebook, Snapchat, and more recently LinkedIn. Author: Elaine Ip Live streaming is all the buzz lately. Captivate Your Buyers. That’s some serious engagement! So how do you make the most of it as a marketer? Broadcast Your Brand.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Linkedin] Creativity, Technology, And The Future Of Storytelling
    Check out my presentation here: Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. Social media has turned us all into publishers. ” �.
  • HINGE MARKETING  |  FRIDAY, JULY 10, 2015
    [Linkedin] 5 Tips to Reach Your Social Media Goals
    Or dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives. Join us on LinkedIn and Twitter for more social media tips and strategies. According to the 2015 Social Marketing Trends Report from TrustRadius, most marketers list “developing their social strategy” as a top pain point.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Linkedin] The Science Behind the Art of the Call-to-Action: Part 1
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. When professional services marketers set out to create calls-to-action, they often design according to a vague sense of what looks good, feels right, or lines up with some received wisdom about best practices. What is a call-to-action? Online Marketing
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 22, 2013
    [Linkedin] What I did on my Summer Internship: Perspective from eMagine’s Social Media Intern
    mean, I have personal accounts on Facebook, Twitter, LinkedIn and Pinterest, but I rarely tweet or post a status- I mainly used social media to communicate and stay in touch with family and friends while I was at college. Both are different than LinkedIn, which is the most business-centric. Social Media
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin] The 45 Inbound Marketing Terms You Should Know [Glossary]
    LinkedIn. LinkedIn is a business-oriented social networking site. As of June 2010, LinkedIn had more than 130 million registered users, spanning more than 200 countries and territories worldwide. Bottom line: If you’re not on LinkedIn, you’re SO LinkedOut. M. Yes, I did volunteer to write this seemingly daunting post.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Linkedin] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Facebook and LinkedIn have ‘like’ buttons to click on, while Twitter has an open heart that gets filled in when it's clicked. You don’t have to be a neuroscientist to understand how the human brain reacts to stimuli. Experiencing good things make us happy and we want to seek them out again and again; the opposite is true for bad things.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Linkedin] 14 Experts Predict 2013 Social Media Trends for Small Business
    Small businesses will make greater use of LinkedIn as the platform continues to expand its offerings. SMBs will also use more social networks—besides LinkedIn, Twitter and Facebook, SMBs will continue to discover Google+, Slideshare, etc.”. So, I decided to go with 14 predictions instead. Meghan M. Pinterest and Instagram).
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Linkedin] The Importance of Brand Integrity in the Digital Age
    Finally, you want to identify the most relevant social channels for your organization (which will likely include members of the “Big Seven” social channels: Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, YouTube), and set up profiles on them. A few weeks back, I was involved in a minor dust up at a local bar. Keepin’ It Real.
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Linkedin] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Image credit: Carla Zanoni.
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Linkedin] PowerViews with Tony Zambito: Buyer Predictability
    LinkedIn: Tony Zambito. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Study Lead Behavior.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Linkedin] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Time to mix it up!
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. The plane was in the air a few minutes later.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] The Five Best Pinterest and Instagram Marketing Tools
    Schedule unique content across Pinterest, Instagram, Facebook, Tumblr, Twitter, and LinkedIn. Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Google Review Count:  269. ” —  StoreYa Blog. BuzzBlogger.
  • HINGE MARKETING  |  FRIDAY, MAY 9, 2014
    [Linkedin] Google+ 201: 5 Steps to Get Started with Google+
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101. Today, we continue learning about Google+ by understanding the steps your firm should take to get started. 1) Create your firm’s Google+ page.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Blog posts, email pieces, LinkedIn updates and ads, paid search ads, etc. Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Now that’s ROI!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 27, 2012
    [Linkedin] The Straight Dope On List Vendors
    Then I became desperate and posted the question up on an inside sales forum on Linkedin. A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Plus they could only provide me the data on cd-rom, yikes! Bad move. Yep, like I have $24,000 to spend. I'll pass.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Linkedin] 4 Marketing Automation Must-Haves For Beginners
    To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. When I think about starting my career in marketing automation, I think of  the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. Get Logical -.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Engaging Content: 7 Tips to Get Readers to Think
    Share this on LinkedIn. When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you do that?
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Linkedin] How Marketers Are Using Social Media to Grow
    So, what tools are generating all the success?  By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack.  When 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. 34% for 11 or more hours per week.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 28, 2011
    [Linkedin] Content Marketing Tip: Use Ready-to-Publish Articles
    Share this on LinkedIn. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. You can find good writers in just about any field. Entertain. Engage.
  • SYNECORE  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] Maximizing the Effectiveness of Content Personalization
    For example, for B2B marketers, LinkedIn is more effective for distribution than Facebook, which is a better platform for B2C marketing. The reasoning behind this is that LinkedIn is more business oriented, while Facebook is dominated by consumers and their personal interests. Building Blocks of Content Strategy. Takeaway.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Linkedin] Social Pro Case Study: Creating a Presence on Facebook
    The Social Pro program provides visual images to add to the appeal of each post on Facebook, Twitter or LinkedIn. Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Linkedin] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). College graduation is just around the corner, which means it’s almost speech season. We want to help. Don’t try to boil the ocean.
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Linkedin] Can you repurpose content?
    Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them. Content Strategy
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Linkedin] The Secret To A Better Customer Experience
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. The Age of Personalization. Personalization Comes Of Age. Strategy
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Linkedin] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. agree. percent were quality.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Linkedin] 6 Twitter Contest Ideas Worth Exploring
    LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Hey, LinkedIn! Pin It Twitter contests help you spread the love – and reach important marketing objectives. Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. Fastest correct answer. Sweepstakes.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 3, 2015
    [Linkedin] 4 Ways in Which AgoraPulse Helps You Maximize Your Social
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. AgoraPulse is no newcomer to the social media dashboard scene, but they have been traditionally known as a Facebook application platform. While there’s no shortage of great social media tools to […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Tools
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    This could link to a v-card or your social media profile so contacts can add your information to their contacts or add you as a LinkedIn connection before you even leave the event! I don't know how I ever lived without my smartphone. Here are the best tips that I've found: 1. Social media on the go. Mobilize your blog. Use QR Codes.
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Linkedin] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin] 7 Offline Marketing Strategies that Support Your Online Brand
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. Just as with your online publications, you need to be selective.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 13, 2011
    [Linkedin] Survey: 71% of CMOs Feel Unprepared For Today’s Market
    Let me know your thoughts in the comments below or on  Twitter ,  LinkedIn ,  Facebook. As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. The report highlights the major challenges CMOs are facing. 2011).
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    15) 43% of all marketers have found a customer via LinkedIn in 2013. 23) The Blogging Food Groups - This infographic from LinkedIn Marketing Solutions explains the elements of a well balanced blog. ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. Demand Gen Stats You Should Know. 11) U.S.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Where do you begin in Content Marketing? Answer: Know your Buyers
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Many were on social media – Twitter, Facebook, LinkedIn, etc., Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. highly recommend you attend this event, by the way.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 3, 2015
    [Linkedin] Staffing VOICE Award Winner: CoWorx
    CoWorx is one of our most active Social Pro clients.  We worked with their team to create a strong brand for CoWorx on LinkedIn, Facebook, Twitter, Google+ and YouTube. Haley Marketing would like to congratulate our 2015 VOICE award winners. CoWorx won a Staffing VOICE award for their social media campaign.
  • BIZNOLOGY  |  TUESDAY, MARCH 5, 2013
    [Linkedin] Facebook paid sponsored content will meet you only halfway
    LinkedIn to Launch Sponsored Posts (socialtimes.com). After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Why not, right?
  • PR MEETS MARKETING  |  THURSDAY, APRIL 3, 2008
    [Linkedin] Is Twitter Just a Popularity Contest?
    posted a question about Social Media releases vs. traditional releases on Facebook , Twitter and LinkedIn. . LinkedIn. I had THIRTEEN responses which then extended into private email conversations about people's responses.   . Whereas on LinkedIn, people could stumble upon the question over a period of hours and days.  .
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. But how can you measure your social marketing ? How do you know what’s working, and what isn’t? Campaign Visits. Shares.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Why You Need an Editorial Calendar for Social
    It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • FATHOM  |  WEDNESDAY, JULY 31, 2013
    [Linkedin] Act Like a Marketer, Think Like a Salesperson
    members of the B2B Technology Marketing Community on LinkedIn —are: Lead-generation (71%). News flash: Content marketers want to generate leads. No, I’m not kidding. With all due respect to BtoB magazine, we’ve got some new data on what B2B marketers want … leads. Thought leadership (50%). Marketing education (50%).
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Native Advertising Is Not Content Marketing
    This is native advertising. I’ve written a thorough overview of native advertising on LinkedIn , but let’s look at one example. When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. It’s an asset.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Linkedin] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Linkedin] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 30, 2012
    [Linkedin] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Linkedin at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Linkedin] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Linkedin at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [Linkedin] New directions for B2B data-driven marketing
    In the future, says Nitin Julka , product manager at LinkedIn, more and more of the complexity of running marketing campaigns is going to be automated, in a simpler way, so that marketers can focus on what truly matters—their target audiences, buyer’s journeys, and messaging. Where does this all come from? Okay, we’re in the maelstrom.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Linkedin] What Makes A Successful Social Executive?
    LinkedIn Diva ” Lori Ruff of Integrated Alliances seemed to agree with Krigsman’s assessment. Following this train of thought a little further, I decided to ask some colleagues what traits they prized in these business leaders. Start small, perhaps with a Twitter account, and just engage; then see what happens and enjoy the results!”.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Linkedin] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 18, 2012
    [Linkedin] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
    In other words, encouraging Facebook fans to follow you on LinkedIn, and Twitter followers to circle up on Google+. Take a look at how we've done it across Facebook and LinkedIn, for example: Our LinkedIn connections can get that same positive feeling they're used to when they visit our Facebook page, too! Got it. The problem?
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Linkedin] How Should Technology Firms Tackle Social Media Branding?
    Posting to LinkedIn or Twitter can help bring your brand to life with your prospects, while providing real time updates and new information about your firm. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Social media is an effective way to reach a broad audience on a more personalized level.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Linkedin] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
    In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. 4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.). Jeffrey is also a guest on Mad Marketing TV , where he’s interviewed by yours truly.). The book not only covers change. “No one is going to die.”
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Linkedin] B2B Social Media Marketing Statistics to Ponder
    LinkedIn: 116 million users. Many of the people at LinkedIn are professionals, business owners or other talented individuals. by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. But what are the numbers to know behind the most popular social media platforms? and 8:00 p.m.,
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Linkedin] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content. 2. Join us on LinkedIn and Twitter for more marketing tips and strategies. It houses your educational content.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin] 22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. toprank. TopRankMarketing.com. Mpb2b.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Linkedin] The Future of Marketing: Is The Science of Marketing Taking Over?
    And follow the conversation on  Twitter  (@ BrennerMichael ),   LinkedIn ,  Facebook  or  Google+. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. It provided me the opportunity to lead large agencies like Publicis.
  • SAZBEAN  |  THURSDAY, DECEMBER 29, 2011
    [Linkedin] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and “experimenting” by participating sporadically isn’t really going to generate results. Have you enabled company status updates for your LinkedIn Company Page? Hallelujah!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Linkedin] What Sales & Marketing Can Learn From "Tommy Boy"
    When your buyer changes their title on LinkedIn it is a sales signal. Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. will get to the specific reference a little later. Stay with me. Marketing by the Numbers.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Linkedin] 17 of the Best WordPress Plugins for Marketers
    Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn. 40,296. That's the number of plugins on WordPress. Here's the good news: We've done the work for you. 17 Essential WordPress Plugins for Marketers. 1) Jetpack.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 2, 2011
    [Linkedin] The History of #SXSW [Infographic]
    LinkedIn. by Joe Chernov | Tweet this. There are two basic ways to grow a business. Gobble up as much as much of the current pie as you can. Bake a bigger pie. It’s with this “bigger pie&# strategy in mind that Eloqua is sponsoring this year’s SXSW Interactive Conference. And we are creating lots of content. Following are just a few. 
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Linkedin] K’s Top Five for the Week – March 20
    Share this on LinkedIn. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. Finally, content creation isn’t easy. So does it?
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Linkedin] Tim’s Top 10 Tips For The Bestest Website Ever
    And a LinkedIn. Today Tim is back on the blog to share his 2nd post in his monthly blog series. Before we begin, he’d like to share this month’s theme - “Make This Better: Your Website” So without further ado… Tim’s Top 10 Tips For The Bestest Website Ever. 1. Simple math. ” More what? You need one.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 29, 2010
    [Linkedin] 12 Social Media Tools for B2B Pre-Event Marketing
    LinkedIn Events. Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. Facebook Events.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 27, 2013
    [Linkedin] Online Content Marketing: Let’s Put the “We” Back Into Weblog
    As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads!
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Linkedin] B2B Content Marketing and the End of the Company Blog
    Fueled by changing content discovery habits (namely, social media and mobile devices), some B2B companies are closing up shop on their natively hosted blogs and migrating content to sites like LinkedIn, Facebook, or Medium. The days of the company blog on the company website may be slowly coming to an end. Underlying Trends. ” he wrote.
  • ACT-ON  |  WEDNESDAY, MARCH 23, 2016
    [Linkedin] New Research on How B2B Marketers Get More Leads
    And in LinkedIn Group B2B Technology Marketing Community ’s B2B Lead Generation Trends Report. Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. Sound good?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Linkedin] How to Match Your Content Strategy with the Buyer’s Journey
    Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles. Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Always ask yourself: To take a soundbite from Field of Dreams, “If you build it, they will come.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Linkedin] A course correction for influence marketing measurement
    have a friend who has the title of “influencer” on his LinkedIn profile. have a friend who has the title of “influencer” on his LinkedIn profile. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. That comment nails it. WHAAAAT? The new influencers.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Linkedin] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    Social Media: How effectively are we using Facebook, LinkedIn, and Twitter in our marketing? Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. It's called Marketing Grader. What's your marketing grade ?
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin] Developing a Social Media Marketing Strategy in Technology
    For most target audiences, LinkedIn will be the most effective channel. LinkedIn, Twitter and YouTube work well for promoting your new content. Master the LinkedIn “group” Technology services providers are already accustomed to the online community of knowledge center forums. This is understandable to a degree.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Linkedin] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Get your (social) house in order According to Hinge, 70% of professional services buyers use LinkedIn as their social media platform of choice to source information about potential providers. LinkedIn has recently rolled out the option to have your own blog on the social network. Back in 2009, I ran an experiment. But it worked.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] How to set up a Social Media Command Center
    Follow him on Twitter and LinkedIn. By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Start with the why. Real-time marketing and engagement during events. Customer service. Customer insights and analytics.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 25, 2011
    [Linkedin] 10 Ways to Make Your B2B Trade Show Social
    Every booth sign, business card and flyer includes logos for Twitter, Facebook and LinkedIn. Prior to the trade show, review topics and industry issues that are being discussed in LinkedIn Groups, or other online industry gathering places. And more social. 1. Use Full URLs for Social Media Profiles. Provide the full URL for your page.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 7, 2013
    [Linkedin] Five steps to create breakthrough actions toward “Everest Goals”
    Follow her on Twitter  and  LinkedIn. By Shauna Chymboryk, {grow} Community Member. Personal power is the ability to achieve what you want. More than anything else, it is personal power that brings you success and happiness. So, how do we go about increasing our personal power? Step 1: Find Inspiration. If Erik can climb Mt. Who inspires you?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Linkedin] 28 Awesome B2B Social Media Statistics
    Somewhat fewer said the same of LinkedIn, and just 35% considered Twitter effective. In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. We hope you enjoy digging into the numbers. Source ).
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Linkedin] How We Reached $15K in MRR from Our B2B Marketing Blog
    For example, we wrote a popular article on the implications for marketers after Microsoft’s acquisition of LinkedIn. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We Kept The Quality Bar High and Stayed Patient.
  • WRITTENT  |  THURSDAY, JULY 4, 2013
    [Linkedin] 7 Effective Call-to-Action Examples and Why They Work
    LinkedIn , for example, uses customer testimonials to show the importance of growing your professional network. Image credit: LinkedIn. If you’re trying to get more leads and sales from your website and blog, the first thing to consider is your calls-to-action. So, what is a CTA, exactly? They should also be employed in your: blog.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Linkedin] The Six Most Irrational Social Media Concerns of Brands
    Social media in business extends far beyond networking platforms like Facebook and LinkedIn. Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. There’s nothing quite like good, old-fashioned fear. And in all honesty, social media isn’t even that new anymore.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Linkedin] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    49% of marketers reported they’d stick with Facebook if they had to choose, and 16% picked LinkedIn. Takeaway: Don’t run and cancel your Twitter account, but the 1950 marketing professionals who’d pick LinkedIn and Facebook could be on to something. Social Media Is Still Growing. Social Media Is Really Effective. YouTube Is Social.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 8, 2010
    [Linkedin] Share Your Experience of Global Business Social Networks
    Even though LinkedIn has grown to over 85 million users worldwide, there are other global sites that people at B2B companies use to build their business networks. We would like to know if LinkedIn really is the top network from an effectiveness standpoint, or have these other sites broken some ground. Understanding how social.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 26, 2013
    [Linkedin] Sales' Open Season: Desirable Skills You Want In Your New Hires
    With the influx of technology and LinkedIn there are so many ways to find useful information about your accounts as well as find brand new prospects who match your target titles. The weeks of college spring break have come and gone and next up for these future college graduates will be getting a job and entering the cut-throat real world.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI).  Social media is a proven winner for B2C marketers, and recent research proves it. But what about B2B marketers? How are they using social to reach their prospects?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin] How Social Media Is a Lot Like Sex [DATA] #socialsmushing
    Tweet This ( Source ). 6) Every 60 seconds, 66,000 things are shared on Twitter, 695,000 things are shared on Facebook, and 7,000 things are shared on LinkedIn. Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? The similarities are really quite striking.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Linkedin] Move From Branded Content To A Content Brand
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Our most recent  Future of Marketing  interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. How is it changing? Content Marketin
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Linkedin] Doing what’s right – a full decade later
    Recently, I tracked him down on Linkedin by searching for his name – he’s now working for The SAS Institute. connected to him on Linkedin and even wrote a recommendation for him. B2B demand generation | Making things right (fits with Core Values posted earlier today). Go sell something else.”). ”). Years passed.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 18, 2014
    [Linkedin] The Problem with TV ads – They don’t tell you the real story
    Use the button on the top right to check out my Linkedin profile. Jeff Ogden of Find New Customers,  who’s an award-winning marketing expert, sees a lot of misleading TV commercials, but he also reads the Wall St. Journal on his iPad every morning, which gives me the real story behind each company on TV. That’s my plan.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Linkedin] Is Facebook Still Relevant for B2B?
    If you find that LinkedIn and Twitter are more in line with your marketing goals, then by all means put your resources towards making those networks great. As a digital marketing firm we get questions daily about how different strategies can work for our clients. Why Have a Facebook Page? Take control of your online reputation. Do it Right!
  • CMO ESSENTIALS  |  MONDAY, JULY 6, 2015
    [Linkedin] Widen Top of Funnel Marketing and Generate More MQLs
    For example, the “skills” or “groups” highlighted on their LinkedIn profile contains actionable intelligence that can be leveraged within your contact discovery strategy. As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). We understand that it starts with a strong top of funnel. Summary.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2011
    [Linkedin] Connecting Social Media Marketing with Buyer Behavior
    The use of social media channels such as Twitter, LinkedIn, blogs and Facebook all grew (Facebook, in fact, doubled in popularity from 2010 to 2011) but they are still much less frequently used than the ‘traditional online’ methods. And they have followed it up with another great report for 2011! The dominance of ‘traditional’ online.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Linkedin] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. Haven’t heard of a swipe file?
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Linkedin] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 10, 2012
    [Linkedin] 7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients
    News.le is a very interesting new service that allows you to upload your email, LinkedIn, and Facebook connections and it will then scour the internet for mentions of your contacts in news articles. Even better than free donuts … helping your clients build their own businesses. You get to be the cream. Be sure to add a personal comment!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 6, 2013
    [Linkedin] 10 Ways To Optimize Your Sales Engine In 30 Days
    You can find him on Google + , LinkedIn , & Twitter ! Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann , CEO and Founder of Sales Engine , a company that helps firms build and tune their sales engine(s). Optimizing your sales engine doesn't have to be time-consuming. Sell What Makes You Different.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Linkedin] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Think of LinkedIn as an ongoing interview with every possible employer, so make sure the image you’re putting out there is a professional one. They listen and engage !
<< 1 2 ... 38 39 40 41 42 ... 85 86 >>