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  • INBLURBS  |  WEDNESDAY, NOVEMBER 2, 2011
    [Linkedin] IBM Study reveals that social media is the Marketing Priority worldwide
    Register the most important social media networks for your brand as they are Facebook, Twitter, LinkedIn, YouTube, Flickr, Slideshare and any other sites or forums where your target audience is around. These are interesting data. As social media is evolving at a very quick pace businesses also need to evolve to stay on track.
  • LEADER NETWORKS  |  FRIDAY, NOVEMBER 20, 2009
    [Linkedin] Traditional Decision-Making Process is Disrupted By Social Media
    Now, if a decision-maker wants to learn more about a company they can either go public via networking tools like Twitter and broadcast a request for information, or leverage private gated communities such as a group within LinkedIn or an industry practitioner private community in addition to using traditional methods.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 28, 2010
    [Linkedin] Basic Human Motivation: 4 Ways to Engage Readers
    Share this on LinkedIn. As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. There are universal drives that are common in all human beings, across cultures, across the globe. We can learn a lot from evolutionary studies. We are still driven by four key motivators.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [Linkedin] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    Share this on LinkedIn. The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. Clutter.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 27, 2010
    [Linkedin] Measuring the Impact of Social Media in B2B Marketing
    LinkedIn, Facebook). Share this on LinkedIn. Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Podcasts.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Linkedin] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. How to Create a Pay With a Tweet Button. 4) Craft the tweet''s text.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 8 Elements of the Perfect Blog Post
    Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. 'What does a perfect blog post look like? and I highlight those in this post. This surprised me! wanting more.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Linkedin] The Fun Theory: How to Change Behavior
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 15, 2010
    [Linkedin] The Danger of Email Marketing Benchmarks « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Our open rates average 30%.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Linkedin] What Trigonometry Has to Do With Marketing?
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? And then something happened.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [Linkedin] Making the Most of Your Webinars
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Linkedin] Why Sales and Marketing Don't Get Along « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues? You can follow any responses to this entry through the RSS 2.0
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Linkedin] 10 Tips for Better Email Design
    Share this on Linkedin. Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. If you’ve worked on all of that, you’re pretty advanced already. People use many different email readers, both on their PCs and on their cell phones. Keep It Brief.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 8, 2010
    [Linkedin] 10 Webinar Tips
    Share this on Linkedin. People often ask me for webinar tips because it’s such an important lead generation and lead nurturing tool. I’m not a webinar expert, but I can give you 10 tips around the logistics of Webinars. If you’d like to see a list of vendors, please take a look at his vendor list. Know Your Audience.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Linkedin] Tips for Maximizing Your Content Marketing’s Potential for Exposure
    Twitter, Facebook, Google+, LinkedIn, YouTube, and other sites and services are an excellent way to generate exposure for your content. Many vendors like Google, Bing, Facebook, YouTube, and LinkedIn have PPC (pay-per-click) or pay-per-impression advertising options to help you get your content in front of your target audience.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MARCH 14, 2011
    [Linkedin] 8 Tips for Marketing SaaS and Software in the Cloud
    Don’t forget to join the B2B Technology Marketing Community on LinkedIn to network with 20,000 of your B2B marketing peers and learn about the latest trends in tech marketing The cloud is all the rage these days. This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. Here is why.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 20, 2010
    [Linkedin] B-to-B Marketers: Put The “Why” Before The “How” In Social Media
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! They should really first consider the “who&# are we trying to connect with and “What&#  do we bring to the party. Marketing can’t create a spin campaign and push it out to customers. It’s a good read. take my survey [link].
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Linkedin] 42+ Social Media Marketing Tools
    LinkedIn - Start the practice of connecting with every business card you receive from contacts. LinkedIn Answers - Listen and answer. LinkedIn Groups - Find groups that make sense for your business.   Here's a taste.    If you have some social media tools you'd like to add, post them in the comments.
  • WRITTENT  |  WEDNESDAY, AUGUST 14, 2013
    [Linkedin] 20 Proven Ways to Increase Engagement With Your Audience
    We’ve compiled data-driven ways you can increase the stickiness of your content marketing , LinkedIn, Twitter and Facebook presences: Content Marketing. LinkedIn. On LinkedIn, posting high-quality content early in the day can yield best results, according to recent statistics revealed by the networking platform. Be Distinct.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Linkedin] Social Media Writing: Your Rules for Engagement
    Dig into your Twitter, Facebook and LinkedIn stats. Create a blog post based out of a conversation you’ve had on Twitter, or link to a LinkedIn group discussion from your brand’s Facebook page. Wouldn’t it be great to know exactly when, where and what to share on social media to reach your marketing goals? below a blog post.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Linkedin] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Or recommendations on LinkedIn? No place is this more apparent than in the world of social media. And Twitter? Even poorer adoption. m just a sales rep,” and “Why should I? m busy.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Linkedin] 5 Smart Tips for B2B Content Marketing
    Furthermore, B2B companies must have a strong presence on LinkedIn. Kramer added that Google views LinkedIn as very credible – don’t disregard its power. 'According to a recent study, buyers contact a sales representative after 70% of the buying decision is made. What does this mean? Develop and Implement a Strategy. Photo: Flickr.
  • HUBSPOT  |  SUNDAY, DECEMBER 15, 2013
    [Linkedin] Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
    5-Minute Plan for Mastering LinkedIn Marketing [Infographic]. Whether you''re a seasoned LinkedIn expert with 500+ connections or a newbie who''s struggling to get started, this new infographic from Bluewire Media has got you covered. 'Poring over the content we put out this past week at HubSpot, one word really stuck out to me. Enjoy!
  • LEADER NETWORKS  |  THURSDAY, MARCH 11, 2010
    [Linkedin] Can Social Media Co-Exist with Traditional Marketing?
    A thought leadership storm happened recently in the Social Media Today LinkedIn group. My colleague, Jack Greene, asked a seemingly simple question in the discussion forum - "Can social media co-exist with traditional marketing?" Jack was curious about what peers thought about the matter so he posted his ideas for people to respond.
  • WRITING ON THE WEB  |  MONDAY, MAY 16, 2011
    [Linkedin] Content Marketing with Videos: Free Webinar
    Share this on LinkedIn. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. But what if you want to do it yourself?
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Linkedin] Content Curation: How to Become a Thought Leader
    Share this on LinkedIn. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. To find the best and most relevant content and bring it forward.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin] When Business Blogging Works Too Well…
    Share this on LinkedIn. Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. But then your business grows, you get busy, and what happens to the blog?
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 11, 2010
    [Linkedin] Content Marketing Biases: Your Attitude Is Showing
    Share this on LinkedIn. How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. Don’t believe me? Or, maybe you believe me and are saying “So what?&# You need to know how your customers and clients see your biases showing up.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 3, 2010
    [Linkedin] Compelling Content: Pushing Readers’ Hot Buttons
    Share this on LinkedIn. How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers ?) This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and  web pages. The desire to know it all.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 13, 2010
    [Linkedin] Get Search Engine Optimized- Fast
    Share this on LinkedIn. How do you know if your blog posts are optimized for search engines ? Good question… and no  easy answer… well, except for one which I’m going to share with you here!  Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming).
  • WRITING ON THE WEB  |  THURSDAY, JULY 29, 2010
    [Linkedin] How to Make Social Proof Work Online
    Share this on LinkedIn. Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. We are least influenced when we don’t know the person and we’re only provided with a rating. or Robert M.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Linkedin] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Examples include Pinterest, Facebook, and now even LinkedIn and Twitter. 'Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. So what should be the hub of your marketing efforts ?
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 1, 2011
    [Linkedin] For Social Media to be Successful, Sales and Marketing Need to Work Together
    You can even get them talking about LinkedIn and get them connected with each other. Sales and marketing  departments usually don’t do a good job communicating with each other, and when you add in a new tool (social media), there is even a bigger disconnect. Create Social Media Updates - Show the salesforce what’s in it for them.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 11, 2010
    [Linkedin] How is Social Media Impacting Your Brand
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! As marketers, we need to define those base line objectives to get answers to these kinds of questions. More importantly, is Facebook getting us more action or is it YouTube? Three key areas to evaluate are exposure, influence and engagement.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 10, 2012
    [Linkedin] Social Media for B2B Sales – The 16 Rules of Engagement
    Related Stories LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn Social Media For B2B Sales – Ready, Set, Slow The Changing Social Business Landscape in 2012: Is Your Business Ready? Are you ready to become active in social media as part of your B2B sales effort? Here we go! Be real. Be yourself!
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin] 3 Alternative Ways to Find Great Content to Share on Twitter
    For example you can search the keyword “LinkedIn” on Chirrps and it will search and rank all the tweets – that people tweet with the keyword “LinkedIn&# – according to the number of retweets categorized under recent, 24 hours and 48 hours. Today’s blog post is from someone I met Windmill Networking on Twitter, Aaron Lee.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin] Mobile Marketing: Do Marketers And Kids Want The Same Thing For Christmas?
    Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Source: Business Insider. m a sucker for a great Mary Meeker presentation. Recently, Mary updated her famous slide deck on Internet trends and the state of Digital Media with some new information. Mobile
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Linkedin] Best Web Presence Optimization Guides and Tips of 2011
    Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile. Videos, Images & Google!
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Linkedin] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    Ensure Google selected images you want displayed by filling your website, Facebook brand pages, LinkedIn business pages, and other elements of your web presence with the highest-quality images you can afford to produce. 'Image via CrunchBase. You’re interested in more search traffic so more people will find and use your business.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 16, 2013
    [Linkedin] 3 Ways To Get Quick Wins With Content Marketing
    Is it in a LinkedIn Group? 'This is a guest post from Todd Giannattasio, President of Tresnic Media , a content marketing and marketing automation agency in New Jersey. You can follow Todd on Twitter @tresnicmedia. --. Quick wins with content marketing are not usually something that you hear about. Reactivate old customers. Yahoo Groups?
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Linkedin] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. 'For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday. Tweet. Want to get noticed online? Tweet. Tweet. Infographic].
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 10, 2010
    [Linkedin] B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services B-to-B Marketers: Use Video on Your Web Site to Increase SEO. How often will feeds be updated?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 1, 2010
    [Linkedin] New site curates government social media usage
    Share this on Linkedin. If you market to governments and governmental agencies, a new social media directory may be extremely useful to your efforts. The project is counting on users to input their government’s social media participation.  Microsoft also plans to add add podcasts, analytics, case studies and best practices. Digg this!
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, AUGUST 3, 2010
    [Linkedin] Put an End to This HUGE Time Waster
    If you want to get into see them, you need to do this research full multiple reasons: Find decision maker's names on company sites, LinkedIn or elsewhere. That's exactly what I said when I saw the CSO Insights statistic that says that sales teams are spending over 20% of their time researching -- and that it's only getting worse.
  • ANNUITAS  |  TUESDAY, MAY 6, 2014
    [Linkedin] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
    'You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. No doubt that finding the right, qualified people is a challenging task. Citation.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MARCH 19, 2013
    [Linkedin] Do you know who is Linking to your Website?
    If you are active in social media networks, you won’t be surprised to see LinkedIn, Facebook, Twitter and others on the list. When we try to make a website authoritative on particular topics, the number one method to creating that authority is content. The second most important aspect are links from other websites to your site.
  • HUBSPOT  |  FRIDAY, JULY 27, 2012
    [Linkedin] 11 Social Media Automation Mistakes to Avoid Like the Plague
    Our social media publishing template recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates. For example, your Twitter updates need to fit within 140 characters, but snippets that accompany links you share on LinkedIn, Facebook, and Google+ can be much longer. We certainly agree. WRONG.
  • LOOPFUSE  |  WEDNESDAY, JANUARY 4, 2012
    [Linkedin] Marketing automation services are the rocket, but content is the fuel
    How many times was your content posted to Facebook, tweeted in Twitter, discussed in LinkedIn? This is a guest p ost by Russell Sparkman, CEO of  FusionSpark Media, Inc., and Founder/Director of the  Langley Center for New Media. Increasingly, the “what is content marketing?” question. One answer is marketing automation. Put another way….
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Linkedin] 6 Tips to Make Your Blog More Successful in Reaching the.
    The more content can also fuel repurposing content through other social media platforms such as Twitter, Facebook and LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! blog should be central to your company’s social media strategy for new business. Be consistent. Write concisely.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [Linkedin] 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)
    Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new  iPad can be useful for B2B marketers.  While I agree (with some in the AMA LinkedIn post) that sales reps may not carry an iPad just to use these apps, marketers may use it to access lists of campaign members or see who was invited to an event. 
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content. Social.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 22, 2011
    [Linkedin] The Biggest Mistake Marketers Make
    Follow me on Twitter , LinkedIn , Facebook  or Subscribe to future updates to the B2B Marketing Insider Blog. Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Does your content languish on the shelves? Use their words.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Linkedin] 34 Awesome Twitter Ideas for Engaging Your Prospects
    Let your Twitter followers know about a great contest or discussion happening on your Facebook page or LinkedIn group, and invite them to be a part of it. Don’t cross-post your content to Facebook and LinkedIn. This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. Responding to Followers. Twitter Tools.
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Linkedin] 7 Trailblazing Brands That Won By Being First
    LinkedIn. LinkedIn had some foresight, though, and created a new platform that took a different spin on social networking. Instead of keeping in touch with friends for social reasons, LinkedIn created the first platform for professional networking online. Since then, LinkedIn’s growth has skyrocketed. The result? DeBeers.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Linkedin] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Linkedin] #WorldsToughestJob: A Truly Human Video
    LinkedIn profiles. 'Author: DJ Waldow I’ve been speaking (preaching?) a lot lately about the power of “being human.” I’ve been blogging about it , tweeting about it, presenting about it, and talking to my co-workers about it. But I’ve also been doing my best to practice what I preach – because this isn’t just my latest “pet peeve.” ll wait.
  • HINGE MARKETING  |  MONDAY, MAY 5, 2014
    [Linkedin] It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Email marketing may be the Rodney Dangerfield of professional services marketing. It gets no respect. This is too bad because email may well be one of the most useful and flexible tools in the entire marketer’s toolkit. Why Email Marketing Still Matters.
  • HINGE MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Linkedin] Webinar Recap: What is Your SEO Plan for 2014?
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn 'Perhaps you didn't think you needed one. You're a professional services firm and SEO isn't that important for you anyway. Wrong. If you are not familiar with Rand, and Moz seems like a firm you have never heard of, you need to check out this webinar.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Linkedin] Capture Customers’ Imagination with Corporate Journalism
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'There’s an information overload and you can feel it. There’s too much email, too much advertising, and too many marketing messages. Restaurants have TVs and loud music. Our smart phones are constantly notifying us. And consumers are tuning out.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Linkedin] Top 3 Ways to Use Infographics for B2B Marketing
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn 'Content marketers in business-to-business industries have jumped on the infographic bandwagon over the last few years. Although they have become increasingly popular and common, infographics are not a new concept. So how do you stand out from the crowd?
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Linkedin] The Social Business Imperative
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the value of a social business? How do we become one? Can you create one? Or is it more about culture, motivation and the enablement of social forces already in play in today’s workforce? And CMOs?
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 21, 2010
    [Linkedin] Search Marketing Must Be Working For Small Businesses
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! According to data from WebVisible , search advertising has sharply increased in Q3 of ’09. According to a recent post on eMarketer.com , small business search spending by smaller companies was up 91% year over year. So what are your plans?
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin] Twitter SEO? Think Twylah.
    I tweet a lot about social media, LinkedIn, Twitter, Facebook, business, and social media books, so these tweets have now been categorized on these category pages. saved this for last, but you’ll see there is a box at the bottom righthand corner that includes an advertisement for my new LinkedIn marketing book. Yes, there is.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Linkedin] 90 Tips to Make Your Blog Rock
    Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. On LinkedIn  Make sure your Profile is public with Your Blog, Website and Facebook pages entered in your Settings (Profile Section) where you are allowed 3 website URLs 71. 90 Tips To Make Your Blog Rock 1. be authentic.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Linkedin] Sustainable Innovation As A Strategy For Growth
    Follow us on Twitter at: SDI_ or LinkedIn: Sustainable Design-led Innovation or call 01234 75 0111 ext. No business owner would argue against the fact that strategy is important for successful growth and yet frequently SMEs are known for having a “go–with-the –flow” attitude when it comes to business development.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2011
    [Linkedin] The 10 Best Walkable Destinations from Dreamforce #DF11
    LinkedIn. by Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience. People have been known to spend the whole event without seeing the sun. But, hey, we like to keep things interactive.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 3, 2010
    [Linkedin] B-to-B Marketers: What Type of Twitterer Are You?
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services B-to-B Marketers: What Type of Twitterer Are You? People use Twitter for different reasons.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 13, 2010
    [Linkedin] Mobile Apps to Reach Tradesmen: Are You Ready?
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Mobile Apps to Reach Tradesmen: Are You Ready? If you said his phone, you win the prize!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 25, 2010
    [Linkedin] My Twitter Ah-Ha Moment
    Share this on Linkedin. What did it take for you to “get&# Twitter? was certainly in that vast number of people who resisted it.  The first tweet I ever received was “It’s 4 a.m.&# … confirming that Twitter was indeed the stupidest thing I’d ever seen. But then I had my ah-ha moment. Like … The Aporkalypse.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 18, 2009
    [Linkedin] Finally! A B2B social media success story
    The “Destroy Your Printer Video Contest” was promoted through the comapny’s blog,  Twitter, LinkedIn and Facebook.  At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.  I believe this is the only one in the world.  ; )  And it is GENIUS! That’s right. 
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Linkedin] The Recipe for Long-Term Social Media Marketing Success
    You've got the obvious options -- LinkedIn, Facebook, Twitter -- along with a host of niche networks, from Epernicus (a professional networking site for research scientists) to Ravlery (a network for those who love knitting and crochet). Instead, Healthcare's highest success rate was with LinkedIn. Experience is another factor.
  • ANNUITAS  |  TUESDAY, JULY 17, 2012
    [Linkedin] The Sales Perspective – An Interview with Jill Rowley of Eloqua
    I mainly use LinkedIn and some Twitter to conduct smarter outreach.  We recently had the chance to catch-up with Jill Rowley a.k.a the Eloqueen to discuss various topics about our B2B world and marketing automation.  We would like to thank her for taking the time to talk with us. Has there been a corresponding impact on B2B sales as well?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 19, 2012
    [Linkedin] 10 Steps to Creating a Network of Guest Bloggers
    ve used social bookmarking, shared every post on Facebook, Twitter and LinkedIn, guest blogged myself, and offered a weekly prize for the best comment to encourage engagement. Approach experts or up and coming experts directly on LinkedIn. But how do you get those quality guest bloggers to contribute to your blog? That means.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Linkedin] 10 Questions to ask in a B2B Content Marketing Questionnaire
    LinkedIn Groups , Facebook or Google+ Communities, Twitter, and online forums or other discussion groups are an excellent way to interact with others in the space and learn what types of content they’re looking for and sharing. Can you please provide a succinct overview of your business? Identify the audience and write to their needs.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 31, 2013
    [Linkedin] How Marketing Automation Power Users Outperform With Multi-Touch Programs [CHART]
    Check LinkedIn (apparently you can even search Eloqueen )!  by Egan Cheung | Tweet this Fellow Canuck Malcolm Gladwell wrote in his book “Outliers” that it takes 10,000 hours of practice to become an expert at something.  Well if that ‘something’ is automation – the saying doesn’t quite seem fair, does it? 
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [Linkedin] Savvy Speaks: Creating a Strong Brand
    You see it in people's LinkedIn profiles. We've all seen examples of great brands - those are the ones you remember. But what about the rest? Here the Savvy Sisters share their top tips for creating an unforgettable brand. Jamie. Inject Personality Many B2B brands miss a huge opportunity when they opt to walk the straight and narrow. Wendy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Linkedin] Savvy Speaks: Facebook - Is It for Businesses?
    Twitter, Facebook, LinkedIn and many other social media sites sing a siren song of easy leads and viral marketing success. The social media debate continues. But as with any fashion, it's important to see if it fits before you head out the door. Last week we talked about the best corporate uses for Twitter. Jamie. with friends and family.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 20, 2009
    [Linkedin] How to Lay a Solid Foundation for Marketing Success
    by Michele Linn Using LinkedIn to Gather Industry Intelligence - by Dianna Huff Read more Savvy B2B posts from Stephanie Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers. The five phases are: examine, plan, execute, communicate and evaluate. But Do You?
  • B2B IDEAS @ WORK  |  WEDNESDAY, JANUARY 18, 2012
    [Linkedin] Before Deep Diving Into B2B Social Media Marketing.
    We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts. As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. What have you learned lately?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 7, 2010
    [Linkedin] How to Find Tradesmen on Twitter
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! For it to be effective, you first need to determine key words and phrases that fit into your space. Twitter has tools as well as third parties that can help. Do you have any to share? You can follow any responses to this entry through the RSS 2.0
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 14, 2010
    [Linkedin] Use Twitter to Talk Up Your Brand to Tradesmen
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! This according to a recent  post on eMarketer.com from ROI Research. study in April of 2010 found that at least once a week, 33% of active Twitter users shared opinions about companies or products, while 32% make recommendations and 30% ask for them.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Linkedin] Corporate Social Media: Are You Ready?
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Corporate Social Media: Are You Ready? The real question is, are they ready for it?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Linkedin] The 2 Rules of Sponsored Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Welcome to my 2nd day coverage of  Content Marketing World. Yesterday Yesterday we covered the content quantity vs. content qualit y debate. Advertorials have been around for a long time.
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Linkedin] Eloqua Announces Chatter Integration
    LinkedIn – Twitter – Google +. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Eloqua connected me with their product team who gave me a demo.
  • B2B MARKETING BLOG  |  THURSDAY, JANUARY 7, 2010
    [Linkedin] What’s your Obligation to Practice what you Preach in PR and Social Media?
    It is also why IABC has Facebook, LinkedIn and Twitter pages and why the marketing/communication staff has been very active on those pages. While Lindsey Miller did a nice job on the research, what I found particularly interesting was the comment posted by IABC President Julie A. Freeman in response to the story. What are your thoughts?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 6, 2011
    [Linkedin] Developing an Integrated Content Marketing Strategy that Works – Guest Post
    blog post email is received and then immediately read and shared out via Twitter, Facebook and/or LinkedIn). B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Thank you for this great post, Joe. Please let us know what you think of this guest post by entering your comment below.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Linkedin] How to Do Great Marketing with (Almost) Zero Money
    Ask questions on  LinkedIn. Make it really easy for prospective customers to find by posting to social networks like  LinkedIn ,  Twitter ,  Facebook  as well as  Digg ,  Delicious , StumbleUpon ,  SlideShare  (presentations),  YouTube  (video). Can you really market a business without a lot of money? In many ways, you’re lucky today.
  • LEAD VIEWS  |  FRIDAY, FEBRUARY 11, 2011
    [Linkedin] ‘Woo Your Prospects, Make Them Fall In Love With Your Solution’
    Now go one step ahead, ask your happy customers to endorse you, promote you on social forums like Twitter, Linkedin etc. Valentine’s day is round the corner and the season of expressing love is right here. Everyone wants to be loved, you, me, brands, companies, employees, buyers, vendors, just about anyone and everyone you can think of.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Linkedin] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
    LinkedIn has proven effective for one-to-one sale activity, and the groups are another channel to use to share your content. Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Linkedin] Why hiring a search marketing firm is a waste of money
    Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Sorry Search Marketing firms. We don’t need your help. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin] What is the Social Enterprise?
    In many ways, the public rise of social media networks like Facebook, Twitter and LinkedIn might have helped change the way even powerful B2B companies think about collaboration, perhaps contributing to how businesses conceptualize the social enterprise, Krigsman adds. Welcome to the Social Enterprise,” it declared. Michael Krigsman.
  • HUBSPOT  |  SUNDAY, JULY 28, 2013
    [Linkedin] SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week
    And if your content does especially well on SlideShare, you might just get it cross-posted on LinkedIn (since they own SlideShare), thus giving you even more bang for your infographic buck. Check out the video below to see this interruptive experiment in action: Free Crash Course in LinkedIn''s Brand New ''Sponsored Updates'' (HubSpot).
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 27, 2010
    [Linkedin] 5 Things An E-Mail Marketer Should Avoid
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We think we know it all since we’ve been doing it for so long, but we may have lost sight of what made e-mail so successful in the past. How are you doing? List updates - When was the last time you updated your list? How about undeliverables?
  • WINDMILL NETWORKING  |  FRIDAY, MAY 4, 2012
    [Linkedin] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
    Focus: Engagement Hootsuite is a web-based dashboard that can manage multiple Twitter accounts, allow multiple users to access an account, and manage multiple social networks (LinkedIn, FaceBook, Twitter, WordPress). Focus: Engagement and Measurement LinkedIn allows you access to your LinkedIn account on your smart phone.
  • VIEWPOINT  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin] KISS for Sales
    You can connect with Andy on LinkedIn or via email. keep hearing, we all keep hearing, “Marketing doesn’t give us enough good leads.”. Sales doesn’t follow up enough on the leads we give them.”. We all dissect and come up with 100 excuses as to why this occurs and we each complain to one another and to our bosses. So what’s to be done? Often.
  • SAZBEAN  |  WEDNESDAY, APRIL 3, 2013
    [Linkedin] The Golden Age of Social Lead Targeting Has Arrived Fully
    As services such as LinkedIn, Facebook and Twitter grow in importance so too have the tools that mine the rich set of sales data left in every interaction. In the beginning, you know about five years ago, some smart sales types discovered the awesome power of mining social networks for leads. News & Notes
  • SAZBEAN  |  THURSDAY, JUNE 17, 2010
    [Linkedin] Sazcast Episode 29 – Recruiting using Social Media with Shelli Gutholm from MRM Worldwide
    Shelli’s LinkedIn. Recruiting with social media and tips on finding a job with guest Shelli Gutholm from MRM Worldwide & Gutholm Recruiting. What you should be doing online to make yourself more findable by recruiters and how recruiters are using social media to find talent. Show notes. Shelli’s Tumblr. Mashable.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Linkedin] 10 Awesome Google+ Presentations to View Today
    I'm only just beginning to understand how to use Facebook, LinkedIn, and Twitter for business !". The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. It also has marketers in a tail spin. We hear you loud and clear. Enjoy the slides!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin] BtoB Magazine Selects 2011 B2B Social Media Winners
    LinkedIn: Accenture. Its careers group on LinkedIn has more than 5,000 members, but what impressed us most are the subgroups, each of which is managed by a different Accenture consultant. BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media.
  • BLOG MY CALLS  |  FRIDAY, MAY 10, 2013
    [Linkedin] 22 of My Marketing Secrets
    First post it as a LinkedIn update, and THEN click on the “tweet this update”. This way every single re-tweet will also count as a LinkedIn share, boosting your chances of making it a Trending article on the front page of LinkedIn. When creating content for your brand or blog or whatever, have fun! Have tons of content? Bonus!
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