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  • BIZIBLE  |  TUESDAY, MARCH 1, 2016
    [Linkedin] What The Data Says About Your B2B Mobile Marketing
    When we look a step deeper, we see that LinkedIn is the primary contributor, with about 12% of LinkedIn touchpoints coming from mobile. We’ve been hearing for the last few years about the growing importance of mobile. As smartphone penetration grew, cross-device marketing became an increasingly important B2C strategy. Takeaways.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 13, 2011
    [Linkedin] 3 Resources For A Squeaky Clean Marketing Database
    LinkedIn. by Heather Foeh | Tweet this. If you’ve been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do you have emails, landing pages and other assets to keep tidy and organized, you also have the data itself which can quickly become unruly.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] 9 Steps to Building a Unique Value Proposition in Management Consulting
    On Twitter or LinkedIn? Follow Hinge at @HingeMarketing and join the discussions on LinkedIn. When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. Create it. Use it. Test it.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Linkedin] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    There are many ways to apply gamification elements into a business model, for example: loyalty programs, such as Samsung’s “Samsung Nation”; a feature on a website, such as LinkedIn’s “Profile Strength” progress bar (see below…I’m an All-Star); or even gamifying marketing automation campaigns.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 24, 2011
    [Linkedin] Need to convince your boss that social media works? Try this…
    OK, so you worked on your boss for months (years??), and finally got approval to spend some time on a social media effort.  So you’ve been busily tweeting, grooming your company’s Facebook presence and posting juicy content links on LinkedIn. Now the boss stops by and casually asks how that social-media thing is coming.  Of [.].
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Linkedin] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Think of LinkedIn as an ongoing interview with every possible employer, so make sure the image you’re putting out there is a professional one. They listen and engage !
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Linkedin] Creating Engagement in B2B Marketing
    Share this on Linkedin. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. Tweet This!
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 30, 2015
    [Linkedin] An Overview of My Top Content Published Throughout 2015
    Posting daily content to Facebook, Twitter, LinkedIn, Google+ might seem downright dreadful, but, if you stick with it, I promise you will start to see results. It’s time to have an honest conversation about Twitter, Facebook, LinkedIn and Google+. Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 26, 2013
    [Linkedin] Sales' Open Season: Desirable Skills You Want In Your New Hires
    With the influx of technology and LinkedIn there are so many ways to find useful information about your accounts as well as find brand new prospects who match your target titles. The weeks of college spring break have come and gone and next up for these future college graduates will be getting a job and entering the cut-throat real world.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Linkedin] Marketing That Helps People? An Interview With Jay Baer
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Social Media
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 29, 2011
    [Linkedin] Savvy Speaks: Social Media Day 2011
    If you are a small business with limited time, one lesson is to build out your networks one at a time. I've seen a lot of businesses set up a Twitter account, Facebook page, LinkedIn group, etc. Have any great Twitter, Facebook, LinkedIn or other Social Media outlet tips to share Stephanie. " Jamie. just a human being. Wendy.
  • SALES LEAD DYNAMICS  |  THURSDAY, JUNE 9, 2011
    [Linkedin] Do You Have a Brand?
    Buyers looking for services are doing Google and LinkedIn searches. This means that your website and LinkedIn profile better be up to snuff.  I used to think a brand was just a logo. also used to think that “branding” applied to consumer products, not to b2b businesses or professional services firms. And it’s more than a niche. agree.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 17, 2009
    [Linkedin] Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
    How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 8, 2011
    [Linkedin] Press Coverage Done Right: A Story Of Social Media, PR And Stalking
    Use Twitter lists and Linkedin folders…they work wonders to keep you focused on following different subject matters. Follow me on Twitter , LinkedIn , Facebook  or Subscribe to the B2B Marketing Insider Blog. You know what they say, “there’s no such thing as bad PR.” It’s a fun story. This is where it all began [link]. link].
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 14, 2013
    [Linkedin] First Generation Social Selling: Smart But Not Quite Smart Enough
    Relationships are revealed across different social and business connection networks such as Facebook, LinkedIn, your email database, your customer list and your CRM system, and they’re private for only your company to use. First Generation Social Selling: Smart But Not Quite Smart Enough. With Social Selling 1.0 It’s static. Insights.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Linkedin] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    They sent the article  to Jeff Ogden of Find New Customers  to publish for one simple reason:  Jeff knows everyone , including Amanda Batista, who heads content marketing for Eloqua/Oracle, who’s a first level LinkedIn contact, so I had all of her contact information, “Please let us know if Oracle/Eloqua will publish that post.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Linkedin] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    Participating in weekly industry chats on Twitter (in our industry we have the #SEMRushChat and #BufferChat ) or participating in a discussion within an industry-specific LinkedIn group can be great opportunities to learn, share, and inspire new ideas. There are times when a content marketing initiative’s results seem to plateau.
  • HINGE MARKETING  |  TUESDAY, MAY 26, 2015
    [Linkedin] Rethinking Referral Marketing: Where Are You Now?
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Optimizing a referral marketing strategy isn’t easy. Your firm will need to take a good, hard, and honest look at your approach to referral marketing as it exists today. If you can’t test or question a strategy, you can’t improve it. Referral
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Linkedin] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Which social media monitoring tools should I use? But 44.24
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2011
    [Linkedin] The 7 B2B Sins of Social Media Ignorance
    LinkedIn. by Andrew Moravick | Tweet this What holds back b2b companies from tapping into social media? All too often, it’s the rampant misconception that social media may work well for consumer-facing businesses, but not for the b2b sector. Here’s what they are and how you can purge yourself of them. Sloth. “We just don’t have time.” Greed.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Linkedin] How to turn a good white paper into a great lead generation piece
    Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? Our white paper experience. You post it.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Linkedin] 9 Questions On Content Marketing [Q & A]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. But they take time.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Linkedin] Using Content to Build Trust in B2B Marketing
    Share this on Linkedin. In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. Tweet This! Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 16, 2011
    [Linkedin] 6 Brilliant Uses of Video
    LinkedIn. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  The RSA’s Drive – The Surprising Truth About What Motivates Us.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] 6 Steps to Practice Your Social Selling Skills
    Using Twitter or LinkedIn Advanced Search, locate C-level executives in the corporations with Twitter and LinkedIn accounts. Social media  is not the place for cold tweeting or LinkedIn inviting. . Many will go all out for the first couple of weeks and quit once there are no results for their efforts. increase in annual revenue.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] 6 Steps to Practice Your Social Selling Skills
    Using Twitter or LinkedIn Advanced Search, locate C-level executives in the corporations with Twitter and LinkedIn accounts. Social media  is not the place for cold tweeting or LinkedIn inviting. . Many will go all out for the first couple of weeks and quit once there are no results for their efforts. increase in annual revenue.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin] Leading in Change: CMO Leadership Series
    And, since this post was inspired by her book, the first five people to message me via LinkedIn will receive a copy of Lean In. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Kristine Steuart , CEO and Co-Founder at Allocadia. The world of the CMO is changing. This ‘CMO 2.0’ Deliver value to empowered customers, 2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Linkedin] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral. Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. How so?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • HINGE MARKETING  |  MONDAY, JANUARY 26, 2015
    [Linkedin] New Research Report: Referral Marketing for Professional Services Firms
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Across the world of professional services, countless firms are missing out on opportunities for new business – even though 72.1% of firms identify attracting and developing new business as their top business challenge in 2015. The reason?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 25, 2011
    [Linkedin] 5 Steps To A Better Marketing Plan
    For more posts and discussion on B2B Marketing, follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. The first step to great marketing is having a great marketing plan. ” If you haven’t started your marketing plan exercise, now is the time! Identify your business goals. Strategy
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 26, 2013
    [Linkedin] 9 Myths about BtoB Marketing by @billblaneyb2b
    They hire a graphics designer and start up their Facebook, LinkedIn and Twitter accounts. Bill Blaney was recently a guest on Marketing Made Simple TV and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” Bill Blaney. Myth #2 – Customers Don’t Want to Be Sold To.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Linkedin] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    Where do they get their content (LinkedIn, industry blogs or print publications)? Create an editorial calendar and content distribution plan, keeping in mind ways to share each piece of content across all mediums – from email to LinkedIn to Twitter. “Content is King.” Understand Your Target Audience. Industries?
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Linkedin] 4 Marketing Automation Must-Haves For Beginners
    To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. When I think about starting my career in marketing automation, I think of  the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. Get Logical -.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Linkedin] Seven Expert Social PR Guides and Tips
    Wendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.” So how exactly does PR support SEO efforts?
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Linkedin] 12 Social Media Tips for B2B Marketers
    According to a recent report from the Content Marketing Institute , LinkedIn, Twitter, YouTube and SlideShare are among the most effective social networks for B2B markets. Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. How You Approach Social Media Matters. Marketing Insights.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Linkedin] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. Little Perspective Please.
  • CONTENT MARKETING FOR BI  |  TUESDAY, NOVEMBER 29, 2011
    [Linkedin] Who Says Geeks Aren’t Social?
    UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? Think again! Turns out IT decision makers are social too! Are you there?
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Linkedin] K’s Top Five for the Week – February 27
    Share this on LinkedIn. Tweet. This week’s top five list features a post discussing an announcement from Google on changes to their algorithm to deal with the problem of high-ranking content farms. The other four picks have some gems to help you with your content marketing program. Enjoy! The 3 Big Myths of B2B Content Marketing via @junta42.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] Why Sales Is Going Inbound: Introducing Signals
    When an important customer changes jobs and updates their profile on LinkedIn, Signals surfaces an alert, and I know about a potential new opportunity. Anyone, HubSpot customer or not, can use Signals for free to get notifications about email and LinkedIn interactions. It’s in my blood. you get the idea. What Is Signals?
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin] 20 Fresh Stats About the State of Inbound Marketing in 2012
    12) 62% of companies using LinkedIn have acquired a customer from the network. 15) 65% of B2B companies report that they have acquired a customer through LinkedIn. HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. Tweet This!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 13, 2013
    [Linkedin] My Top 10 List of Dreamforce Tips That’ll Save You
    One tactic I picked up along the way is to look up the people I’m meeting with on Linkedin and save their picture to your phone so you can remember what they look like. Sales Prospecting Perspectives is pleased to bring you a guest post from Adam Becker , Director of Sales at Tinderbox. Book Everything Early. Flights are at a premium. Resist.
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Linkedin] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. But how can you measure your social marketing ? How do you know what’s working, and what isn’t? Campaign Visits. Shares.
  • PR MEETS MARKETING  |  THURSDAY, APRIL 3, 2008
    [Linkedin] Is Twitter Just a Popularity Contest?
    posted a question about Social Media releases vs. traditional releases on Facebook , Twitter and LinkedIn. . LinkedIn. I had THIRTEEN responses which then extended into private email conversations about people's responses.   . Whereas on LinkedIn, people could stumble upon the question over a period of hours and days.  .
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Why You Need an Editorial Calendar for Social
    It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 27, 2015
    [Linkedin] Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Author information. Neal Schaffer. Neal Schaffer. Social Media Conferences Uncategorized
  • VIDYARD  |  TUESDAY, NOVEMBER 3, 2015
    [Linkedin] 10 Ways to Use Personalized Video to Blow Everyone’s Socks Off
    Personalized video engages viewers on a one to one level by including personal details like a viewer’s name, company name, job title, company logo, LinkedIn photo, and so much more. Personalized Video is a new and exciting way to attract, engage, and convert leads and customers. Couldn’t make it to the webinar? Here’s how it works.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Linkedin] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin] BtoB Magazine Selects 2011 B2B Social Media Winners
    LinkedIn: Accenture. Its careers group on LinkedIn has more than 5,000 members, but what impressed us most are the subgroups, each of which is managed by a different Accenture consultant. BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. The plane was in the air a few minutes later.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 14, 2012
    [Linkedin] Which Social Media Juggernaut is Winning the Mobile Battle?
    LinkedIn: LinkedIn may never be the sexiest of the social media top dogs, but it does tend to be the most consistently successful, and mobile is no exception. By simply addressing the issue of efficient and effective user experience, LinkedIn has been able to drastically improve its mobile presence over the past year. FiddleFly.
  • SALES LEAD DYNAMICS  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] What’s Your Prospecting Plan? – Part I
    You can find connections through LinkedIn. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. Most of us network. 
  • SAZBEAN  |  TUESDAY, FEBRUARY 8, 2011
    [Linkedin] Social Media in 15 Minutes Per Day
    For many small businesses this may be Facebook or Twitter or LinkedIn, but do a little bit of research to make sure you’re getting the most bang for your buck. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). Sometimes these are the same places, sometimes not. Thoughts?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Linkedin] Want Your Technology Website to Make an Impression? Make it More Human
    Empowering and urging your employees to share your firm’s social media messages through their own personal LinkedIn, Twitter, Google+, etc. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn At Hinge, we recently interviewed leaders from a long-standing, successful technology firm. Who are they?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Linkedin] A course correction for influence marketing measurement
    have a friend who has the title of “influencer” on his LinkedIn profile. have a friend who has the title of “influencer” on his LinkedIn profile. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. That comment nails it. WHAAAAT? The new influencers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 2, 2012
    [Linkedin] 6 Boards to Consider for Your Pinterest Brand Page
    Maybe you’re used to Facebook and LinkedIn, but what kind of presence should your brand have on this rapidly growing network? by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45. Yet, Pinterest’s fast rise to fame and users has confused some marketers. Stumped?
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Linkedin] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
    Every connection you can make though LinkedIn, Twitter or your blog, gives you many future opportunities to educate your prospects and bring them into your sphere of influence.  Timing is an extremely important element in B2B marketing and sales.  Most prospects are somewhere in between these extremes.  They are anyway, so why fight this? 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 10, 2012
    [Linkedin] Why Social Shouldn’t Scare Email Marketers
    LinkedIn filed for an IPO and saw its membership grow by 45% in less than a year. by Jesse Noyes | Tweet this Last year was all about social media, right? Everywhere you turned people were talking about social. It dominated headlines. It was the hot topic at conventions. But is the outlook for email  really that bleak? The Game is Changing.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Linkedin] How to Find the Right Co-Marketing Partner
    The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn. Have any connections in common on LinkedIn? Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. but it's not always an easy job. Oftentimes, it's a struggle.
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Linkedin] 7 Trailblazing Brands That Won By Being First
    LinkedIn. LinkedIn had some foresight, though, and created a new platform that took a different spin on social networking. Instead of keeping in touch with friends for social reasons, LinkedIn created the first platform for professional networking online. Since then, LinkedIn’s growth has skyrocketed. The result? DeBeers.
  • MARKETRI  |  THURSDAY, MAY 30, 2013
    [Linkedin] Five Types of Content Your B2B Firm Should Have on SlideShare
    Another pro tip: After adding your service sheets to SlideShare, you can post them to the summary section of your LinkedIn profile for all your connections to see. think part of the problem is that busy professionals simply don’t know where to start or what to share. Has your firm shared content on SlideShare?
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Linkedin] 32 B2B Marketers to Add to Your Google Plus Circles
    We would love to hear from you in the comments section of this post or you can add your recommendations to discussions on  Twitter ,  Facebook ,  LinkedIn , and of course,  Google+. Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. How so?
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 13, 2012
    [Linkedin] The Changing Social Business Landscape in 2012: Is Your Business Ready?
    Cisco sends a 140,000 email blast to LinkedIn executive users. recent explosion in content marketing , including the consumer brand Coca Cola who believe their future is in content PhoneDog sues a former employee for $340,000 – the value of 17,000 Twitter followers The  social media brand ambassador  - a sign of things to come?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Linkedin] The 2 Rules of Sponsored Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Welcome to my 2nd day coverage of  Content Marketing World. Yesterday Yesterday we covered the content quantity vs. content qualit y debate. Advertorials have been around for a long time.
  • ONALYTICA B2B  |  TUESDAY, JUNE 30, 2015
    [Linkedin] Content Marketing 2015: Top 100 Influencers & Brands
    LinkedIn Marketing. What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. try it today for free! Content.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    [Linkedin] A Content Marketing Roundtable on June 28th
    Check out Jim on Linkedin here. One of the biggest improvements we make over Mad Marketing TV is our new roundtable discussions. Rather than interviewing a single person as we did on Mad Marketing TV, roundtables let me bring on more than one expert on the show. It will feature three of the very best content marketers out there today.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 25, 2011
    [Linkedin] Find New Customers Fan of the Month – Arthur Germain
    Subscribe to this blog, Like us on Facebook or follow Find New Customers on Linkedin. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 14, 2011
    [Linkedin] Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
    We love reading comments and those who share on social networks, such as Twitter, Linkedin, Facebook, Tumblr, Delicious, etc. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. ” Dan McDade, Pointclear.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 26, 2013
    [Linkedin] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
    Wouldn’t you like to know which accounts are using the search phrase “lead nurturing” or have a job posting for a marketing database manager or belong to certain lead management groups on LinkedIn? Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Linkedin] The End of Valued Customers
    It’s great that your entire sales team wants to connect on LinkedIn, but I believe I have made my position clear to them about why that is not going to happen. Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? It is nice that she tries both my desk and mobile numbers – what a go-getter she is.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Linkedin] Fulfill your resolution to blog in 11 steps
    Facebook, LinkedIn, Google+, and Twitter are powerful tools for branding — much more powerful and effective than RSS, circa 2014. Personally, I won’t jump through the hoops if filling out web forms or Captchas, or links to LinkedIn, Facebook, some sort of gatekeeper, or via Twitter. Good for you. Mark my words. Still ugly?
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Linkedin] Content Marketing on a Shoestring Budget: Distribution
    You can tag that presentation with keywords, and SlideShare is partnered with LinkedIn, so you can reach out to that platform as well. Use Twitter, Facebook, LinkedIn and LinkedIn groups, Google +, and any other social media sites you like. As promised, there will be puppies. Social sharing buttons on all content.
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Linkedin] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments. The result? Of course, this doesn’t just hurt the marketing department, but the firm as a whole. Conclusion.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content. Social.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Linkedin] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Kenny Madden.
  • HINGE MARKETING  |  MONDAY, MAY 19, 2014
    [Linkedin] How Do Visible Experts Benefit Their Firms?
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Historically, professional services firms have recognized the importance of rainmakers: individuals with an exceptional ability to bring in business. That person is characterized by the fact that they do affect the overall firm brand. Expertise and Billing.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Linkedin] Where to Find a Marketing Automation Expert
    Post the job in LinkedIn groups. Use LinkedIn InMail. Found the perfect candidate on LinkedIn, but see that they are aleady employed? You can use LinkedIn InMail to send them messages asking if they are interested in discussing the role. Why is it so hard to find someone with the skills I’m looking for? . The problem?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 1, 2013
    [Linkedin] Sales Prospecting Perspectives Weekly Recap - Week of November 1, 2013
    Robert Koehler from LinkedIn Sales Solutions wrote a guest blog post for Funnelholic called, Searching for Buried Treasure: Finding Prospects on LinkedIn. Definitely a must-read for those looking to find prospects on LinkedIn. Happy November 1, Sales Prospecting Perspectives readers! How was your Halloween?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] How to set up a Social Media Command Center
    Follow him on Twitter and LinkedIn. By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Start with the why. Real-time marketing and engagement during events. Customer service. Customer insights and analytics.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin] New Research Points the Way to Success in Your Content Marketing Strategy
    In order of most common usage, the top seven sites were: LinkedIn. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Content marketing is powerful. It’s also relatively young. Many firms are still struggling to find and implement the right strategy. What kind of results are they seeing? Blogs.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Linkedin] 15 Blog Optimization Stats You Need to Tweet. STAT
    15) Pinterest pins were slightly more frequent than LinkedIn shares at 0.5% and 0.4% You''ve probably heard many times before that if you want to create and sustain a successful blog, there''s a lot you need to do. You''ve got to create exceptional content. You''ve got to optimize your posts for search engines. practice. can feel daunting.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Linkedin] Will Google+ Overtake Facebook? [Data]
    That's impressive considering LinkedIn was launched back in May 2003. Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. That's a lot of growth! At this point, we're all keeping a close eye on Google+'s growth, wishing we had a crystal ball. billion visits.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Linkedin] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful. And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Strategy #mpb2
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And what was the return on the investments you made? I am always completely amazed at how few of us can answer this question. And I understand this is hard. Accountability is tough on B2B Marketing organizations.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Linkedin] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    Social Media: How effectively are we using Facebook, LinkedIn, and Twitter in our marketing? Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. It's called Marketing Grader. What's your marketing grade ?
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin] 10 Reasons Why B2B Companies Are Failing With Social Media
    Instead paid social media marketing efforts on platforms like Twitter, Linkedin and Facebook should be used to bolster your organic marketing investment. Too many B2B companies are flat out failing at social media marketing. It isn’t their fault. This isn’t an attack on the companies. This shouldn’t be news to anyone though.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Linkedin] Capture Customers’ Imagination with Corporate Journalism
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. There’s an information overload and you can feel it. There’s too much email, too much advertising, and too many marketing messages. Restaurants have TVs and loud music. Our smart phones are constantly notifying us. And consumers are tuning out.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin] 10 Beginner Twitter Tips for A/E/C Firms
    Some professionals are willing to dip a toe into the more simple networks like LinkedIn, where the business benefits are more apparent, but social networks like Twitter are often deemed too “new” or foreign for A/E/C professionals to try. Tweets, hashtags, and mentions…oh my! Yes, simple! Make the personal connection.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 18, 2013
    [Linkedin] Blue. No Yellow! Monty Python And The Marketing Bridge Of Death
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Have you ever faced the Marketing Bridge of Death ? You work on an important project with a motivated and talented team. What is your quest? What is your favorite color? But we had a problem.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Linkedin] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! We thank J. David for his great post. David.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Linkedin] Sales Best Practices include Marketing-Sales Alignment
    Related Posts: The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently Getting Ready for Marketing Automation. Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities.
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Linkedin] Why Should People “Like” or “Follow” You on Social Media?
    You want followers on your LinkedIn company page. You want these same people to connect with your personal profile on LinkedIn. You want followers on your Facebook page. While they’re at it, why don’t they follow you on Twitter? And Google+. And YouTube. But, why? Why should one person connect with you on so many platforms?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Linkedin] The Speakers at the Social Tools Summit #SocialTools15
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Speakers at the Social Tools Summit #SocialTools15 by Neal Schaffer - Maximize Social Business Our community manager, Debbie Miller, has been monitoring the stream (while she is on stage as a panelist!)
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Linkedin] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    See what your peers are sharing on Twitter and LinkedIn, as well. Join us on LinkedIn for more insights and resources on content marketing. According to Hinge research, high-growth professional services firms generate at least 40% new business online. They educate their target audience by sharing valuable information. Step 1. Step 2.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    15) 43% of all marketers have found a customer via LinkedIn in 2013. 23) The Blogging Food Groups - This infographic from LinkedIn Marketing Solutions explains the elements of a well balanced blog. ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. Demand Gen Stats You Should Know. 11) U.S.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 5 tips to amplify your YouTube video and get more views
    Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . There’s always at least one person in every office who has 500 connections on LinkedIn. But fear not, there is hope for your video. link].
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