LEAD VIEWS | FRIDAY, FEBRUARY 11, 2011
[Linkedin] ‘Woo Your Prospects, Make Them Fall In Love With Your Solution’
Now go one step ahead, ask your happy customers to endorse you, promote you on social forums like Twitter, Linkedin etc. Valentine’s day is round the corner and the season of expressing love is right here. Everyone wants to be loved, you, me, brands, companies, employees, buyers, vendors, just about anyone and everyone you can think of.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 18, 2012
[Linkedin] 6 Ways to Create and Share B2B Social Media Content Without a Blog
LinkedIn. Companies can now post status updates on LinkedIn. Even though you may have a newsfeed on your LinkedIn company page, posting the most important ones as status updates will show them to your company’s network. 4. And you can use your social channels to share your content and bring visitors to your site. Email.
B2BMARKETINGSMARTS | TUESDAY, JANUARY 26, 2010
[Linkedin] Want to be a B2B business-development pro? Start here.
This morning I read an excellent question in a B2B marketing group on LinkedIn. If you’re a member of the B2B Lead Generation Roundtable on LinkedIn you can read the answers that follow. Phone Outreach. Email Outreach. Social Media. Referrals. Direct Marketing. Events (Webinars, conferences, etc.). Other.
B2B LEAD GENERATION BLOG | TUESDAY, SEPTEMBER 28, 2010
[Linkedin] B2B Marketing: Do you know how much your CEO really invests in demand generation?
They leverage LinkedIn and InsideView. If it's almost unheard of for your sales team to make a cold call thanks to a sales pipeline bursting with steaming-hot leads generated by your marketing department, skip this post. But what about sales prospecting? Surprised? You shouldn’t be. But, really, what’s the difference? They network. You know.
WEBBIQUITY | FRIDAY, JANUARY 14, 2011
[Linkedin] How to Approach Business Social Media Strategically
Share this on LinkedIn. A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Anyone can record an event with a Flip and upload it to YouTube.
FEARLESS COMPETITOR | FRIDAY, MARCH 14, 2014
[Linkedin] What Really Happens on Marketing Made Simple TV. The Untold Story.
We then post the show to Business2Community.com, SocialMediaToday.com, CustomerThink.com, and LinkedIn group. We also share it with CMO.com and DemandGen Report. Let me take you behind the scenes to share what really happens on this great online TV show. By the way, we changed our theme to Piano Black. Roll – slides and images.
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 10, 2012
[Linkedin] The More Industrial Marketing Changes, the More it Stays the Same
73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. I’m not trying to be clever or facetious with my headline. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012. Click on the image to enlarge).
JUNTA 42 | THURSDAY, SEPTEMBER 29, 2011
[Linkedin] 3 Sites to Showcase Your Personal Brand
You may also just want to invest in your own web page (here’s my JoePulizzi.com site) or even focus on your Facebook, Twitter or LinkedIn page. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. caught onto About.me And, for those people looking for a job, it’s a good resume landing page. Zerply. like About.me
HUBSPOT | FRIDAY, OCTOBER 12, 2012
[Linkedin] 7 Targeted Social Networks Niche Marketers Should Try
You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. Think of it as a much broader version of LinkedIn Answers ! But you must know that those "top" social networks aren't the only ones out there, right? Find inspiration!
MARKETING ACTION | FRIDAY, AUGUST 9, 2013
[Linkedin] What Makes Marketers Tick?
Every month for the past two years, Act-On has been running a marketing survey that seeks to understand the tools, technologies, and tactics employed by B2B and B2C marketers in the course of their work. The top 5 most-used marketing technologies are email marketing, social media, website visitor tracking, CRM, and web forms.
WRITING ON THE WEB | WEDNESDAY, JULY 14, 2010
[Linkedin] Blog Checklist: 10 Items BEFORE You Publish…
Share this on LinkedIn. What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. Tell me what you think. Here’s what happens, usually. Write 350-600 words ( educate, entertain, engage, enrich readers). Add image.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 27, 2014
[Linkedin] The Best Marketing TV show is coming back – sooner or later
Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Just create your own show!” really want to bring this show back.
HINGE MARKETING | MONDAY, AUGUST 25, 2014
[Linkedin] Visible Expert Profile: David Meerman Scott
On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. For David Meerman Scott , necessity was the mother of entrepreneurship.
VIDYARD | THURSDAY, OCTOBER 3, 2013
[Linkedin] “How-to” Video Content as Your First Line of Case Deflection
LinkedIn is doing a really great job with their how-to video content which explains new product features, navigation, and they’ve even got webinars from a recruiter for job-seeking advice. Today the customer has more purchasing power than ever. In fact, as Jay Baer pointed out at ExactTarget Connections ’13, it typically takes 10.4
PUZZLE MARKETER | WEDNESDAY, MAY 29, 2013
[Linkedin] The New Rules of Lead Generation Book Review
Social media advertising (Facebook, LinkedIn, and Twitter). There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. The 7 Most Successful Lead-Generation Tactics. Search engine marketing. banner ads).
LOOPFUSE | THURSDAY, NOVEMBER 11, 2010
[Linkedin] Get big by starting small (Identify Niches)
Share this on LinkedIn. To get big you’ve got to start small. In business, as in many places in life the old adage rings true. When you are first getting started you need to figure out how to successfully solve problems. Take on too much, or problems too large and you may not have a runway long enough to discover the right formula.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, SEPTEMBER 5, 2012
[Linkedin] 4 Things to Watch Before 2013
“Social selling” is the buzzword du jour in the Sales world, where reps are beginning to go out of their way to launch Facebook, Twitter, and LinkedIn presences that help drive key marketing messages and influence the research buyers are doing on their own. Can you believe it’s September already? Want to track this?
FEARLESS COMPETITOR | WEDNESDAY, JUNE 2, 2010
[Linkedin] Social Media and the Contact Center for Dummies
There’s a bewildering variety of social networks out there, including Ning, Linkedin, Orkut, MySpace, and Facebook. In fact, Facebook is now the most popular website on Earth – surpassing Google. Just had the pleasure of reading this great book by Paul Dunay, Buzz Marketing for Technology with Colleen Totz Diamond. Radian6.
AGILE B2B COPYWRITER | SUNDAY, MARCH 20, 2011
[Linkedin] K’s Top Five for the Week – March 20
Share this on LinkedIn. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. Finally, content creation isn’t easy. So does it?
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, DECEMBER 15, 2009
[Linkedin] 10 BtoB Marketers Predictions for 2010
Share this on Linkedin. Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Enjoy! Its time next year to embrace it! Mark it down people.
FEARLESS COMPETITOR | WEDNESDAY, FEBRUARY 4, 2015
[Linkedin] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
They sent the article to Jeff Ogden of Find New Customers to publish for one simple reason: Jeff knows everyone , including Amanda Batista, who heads content marketing for Eloqua/Oracle, who’s a first level LinkedIn contact, so I had all of her contact information, “Please let us know if Oracle/Eloqua will publish that post.”
MODERN B2B MARKETING | SUNDAY, MAY 8, 2011
[Linkedin] What Opens an Executive’s Wallet? – plus other answers about Provocation-Based Selling
Look at the company’s LinkedIn profile. What is the proper use of social media, such as LinkedIn, to access the social networks of senior executives? Social networking tools, such as LinkedIn, are best used as a source of intermediaries, rather than as a way to connect directly. What opens an executive’s wallet?
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 17, 2013
[Linkedin] The New Social Buying Journey
By nurturing your prospects with valuable content or providing value to discussions being had in LinkedIn groups, your prospects recognize you or your organization as a thought leader within your industry. Sales 2.0 or social selling are the hottest topics at this years conferences and trade shows.
INBLURBS | FRIDAY, OCTOBER 12, 2012
[Linkedin] The ARTS + VIDEO COMMUNICATIONS
LinkedIn. What do The Arts enable ? 1. Imparting a message. 2. Telling a true story. 3. Education. 4. Imparting own gifts. 5. Creating mindset shifts. 6. Enabling interactive conversation. 7. Enabling enjoyment, laughter, sadness, joy etc. 8. Self expression. 9. Enabling escape from real life – and so on. COMEDIANS.
CMO ESSENTIALS | THURSDAY, MARCH 26, 2015
[Linkedin] What Shazam Can Teach Marketers about Predictive Analytics
Connect with William on Twitter at @williamtyree or on LinkedIn. Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song? It’s the missing piece.
BIZNOLOGY | FRIDAY, AUGUST 22, 2014
[Linkedin] In content creation overload? Here’s what to do.
You can post these “wow statements” as LinkedIn updates, tweets, Google+, and Facebook posts. Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Many companies face content creation overload.
HUBSPOT | FRIDAY, APRIL 29, 2011
[Linkedin] 10 Possibilities In a World Without Twitter [Humor]
Facebook and LinkedIn would start adding new features by copying more off each other. Just a few years ago, Twitter never existed. It’s strange to take something that’s so widely used today and picture what life was like before it. It got me thinking, what would the world be like today if we never had Twitter?
DIGITAL B2B MARKETING | MONDAY, FEBRUARY 16, 2015
[Linkedin] Top 3 Media Buying Mistakes B2B Marketers Make
You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. Content. Underinvesting.
MARKETING GENIUS BLOG | FRIDAY, MAY 21, 2010
[Linkedin] Content Marketing: How Does it Work?
Share this on LinkedIn. This is a great presentation covering what content marketing is, how it’s used and how it differs from traditional media. There are a lot of great tips here, as well as many tools that can be used to drive your content marketing efforts, test, and measure success. Idea Launch did a great job. Enjoy. Tweet This!
FEARLESS COMPETITOR | MONDAY, MARCH 14, 2011
[Linkedin] Why hiring a search marketing firm is a waste of money
Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Sorry Search Marketing firms. We don’t need your help. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings.
WRITING ON THE WEB | WEDNESDAY, MARCH 13, 2013
[Linkedin] Small Business Content Marketing: When to Hire A Freelance Writer?
Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. So who writes the web content?
HINGE MARKETING | FRIDAY, DECEMBER 26, 2014
[Linkedin] How Clients Benefit from Working with a Visible Expert
On Twitter or LinkedIn? Follow us @HingeMarketing join us on LinkedIn and be a part of the social media conversation about Visible Experts by using the hashtag #VisibleExpert. But what are the benefits to your clients? The buyers cited an average of 4.6 benefits to working with a Visible Expert. Submit a comment below.
SALES PROSPECTING PERSPECTIVES | MONDAY, SEPTEMBER 15, 2014
[Linkedin] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
If you research beforehand, your introduction to the decision maker in an account should be warmer. A top-down approach is much more effective: Research higher level contacts on LinkedIn, read company blogs, and be active on other social media outlets to examine your prospects’ roles, interests, pains, and needs. Mass email marketing.
TRADESMEN INSIGHTS | WEDNESDAY, MARCH 10, 2010
[Linkedin] B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services B-to-B Marketers: Use Video on Your Web Site to Increase SEO. How often will feeds be updated?
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 13, 2011
[Linkedin] “Revenue” Turns One
LinkedIn. by Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue turns a year old. think that may equal 10 in Internet years. There are a lot of reasons a company may launch a blog. It’s an effective tool for creating brand awareness, even thought leadership. Woohoo! Facebook.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 21, 2011
[Linkedin] Find New Customers Fan of the Month – Antonio Dimitriadis
According to Linkedin, Antonio is 4 Language Marine Engineering Consultant at Piraeus Marine Services , S.A. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Perkins.
FEARLESS COMPETITOR | FRIDAY, OCTOBER 7, 2011
[Linkedin] Find New Customers Fan of the Month – Antonio Dimitriadis
According to Linkedin, Antonio is 4 Language Marine Engineering Consultant at Piraeus Marine Services , S.A. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. Embrace them. in Greece.
THE EFFECTIVE MARKETER | THURSDAY, MARCH 24, 2011
[Linkedin] Why Sales and Marketing Don't Get Along « The Effective Marketer
Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! from the marketing guy and “Their leads suck! from the sales guy. No news there. But why is that this fight on lead quality continues? You can follow any responses to this entry through the RSS 2.0
CMO ESSENTIALS | THURSDAY, APRIL 16, 2015
[Linkedin] Making MarTech Investments? Bet on the Customer
Connect with Scott on Twitter via @ScottAVaughan or on Linkedin. Today’s CMO is a tech investor and must think like a shrewd broker on the stock exchange. This does not sound like the brand-driven, creative CMO we know or often think of leading marketing teams. According to Scott Brinker (a.k.a. They are your technology portfolio manager.
SAZBEAN | TUESDAY, MARCH 20, 2012
[Linkedin] How to Establish and Grow Business Relationships
By now, you have a robust profile on LinkedIn, you tweet several times a day with hashtags, you have a Facebook Page, several videos on YouTube, and you’ve even created several clever boards on Pinterest. You attend a handful of networking events every month, and you venture out to interesting events like SXSW a couple of times every year.
B2B MARKETING INSIDER | THURSDAY, JANUARY 23, 2014
[Linkedin] Marketing Trend: Has HR Become The Marketer Of The Employer Brand?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. One of the biggest trends in marketing may not even be happening in the marketing department at all. As millennials enter the workforce, they are placing tough expectations on employers.
MARKETING INTERACTIONS | MONDAY, APRIL 16, 2012
[Linkedin] Marketing Beyond the Chit Chat in Social Media
On LinkedIn or Focus.com we may ask questions of a community of people interested in the topic on our minds. I was just reading a post written by Margie Clayman, Myth: Marketing consists of just talking to people (or what is social media marketing?). Margie asked her community the question What is marketing? This is a great topic!
MARKETING INTERACTIONS | SUNDAY, FEBRUARY 28, 2010
[Linkedin] 6 Ways B2B Marketers Can "Listen" Effectively
LinkedIn Groups: Using profiles of people like your prospects to get a baseline about the segment is a good start. One of the things B2B marketers are being told to do is to "listen" to communities and get to really know their prospects. When you listen to prospects make note of how they describe issues of importance.
IT'S ALL ABOUT REVENUE | FRIDAY, MARCH 18, 2011
[Linkedin] SXSWi: And That’s A Wrap…
LinkedIn. by Jesse Noyes | Tweet this. Well, the Eloqua booth has been dismantled, the panels are over and that’s a wrap for this year’s South By Southwest Interactive festival. Eloqua was in full-force during our first year at the event. We learned a lot and figured we should provide a few highlights here. Did you attend SXSWi this year?
MARKETRI | THURSDAY, JANUARY 17, 2013
[Linkedin] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
You hear about Facebook, Twitter, and LinkedIn all the time, but they aren’t the only social platforms capable of driving real results for A/E/C firms. LinkedIn- In my opinion, LinkedIn is the most important social media network for professional services marketing, and many other B2B marketers agree. Visual Social Media.
HINGE MARKETING | FRIDAY, JANUARY 3, 2014
[Linkedin] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. By Jessie Biele. Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. You Can Show What You Know.
TRADESMEN INSIGHTS | TUESDAY, JUNE 5, 2012
[Linkedin] Tips on How Manufacturing Can Utilize Social Media
Whether it’s through Facebook, LinkedIn or Twitter, B2B manufacturers are using social media networks to notify recipients about developments in the industry, offer advice on how best to use their products and answer customer questions. Manufacturers should get on the bandwagon and start using social media. Enjoy. There are pitfalls, however.
WEBBIQUITY | SATURDAY, AUGUST 18, 2012
[Linkedin] 79 Remarkable Social Media Marketing Facts and Statistics for 2012
LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. And their competition. Which U.S. eMarketer ).
TRADESMEN INSIGHTS | TUESDAY, MARCH 23, 2010
[Linkedin] How Much of Your B-to-B Marketing Budget is Going Towards Social.
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How Much of Your B-to-B Marketing Budget is Going Towards Social Media? take my survey [link].
HUBSPOT | TUESDAY, SEPTEMBER 18, 2012
[Linkedin] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
In other words, encouraging Facebook fans to follow you on LinkedIn, and Twitter followers to circle up on Google+. Take a look at how we've done it across Facebook and LinkedIn, for example: Our LinkedIn connections can get that same positive feeling they're used to when they visit our Facebook page, too! Got it. The problem?
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Linkedin] Top Trends in A/E/C Marketing for 2015
When it comes to online networking, LinkedIn continues to be the best platform for professional services. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. On one hand, they can mean a range of new strategies firms need to learn and implement to keep up with the competition. But not anymore.
FEARLESS COMPETITOR | FRIDAY, APRIL 20, 2012
[Linkedin] Lisa Nirell is Find New Customers Fan of the Month for April 2012
Follow Lisa on Linkedin at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
VIEWPOINT | THURSDAY, OCTOBER 31, 2013
[Linkedin] Best of PowerViews: Are You Tenacious About Sales Follow Up?
Koka Sexton, LinkedIn Peter Bourke, The Complex Sale Lori Richardson, Score More Sales Jamie Turner, The 60 Second Marketer. Koka Sexton, LinkedIn, People Still Buy from People, Regardless of Technology. LinkedIn is more buttoned up. There are a few topics that come up regularly. Enjoy! Today''s Featured Guests. Probably.
THE ROI GUY | THURSDAY, JUNE 6, 2013
[Linkedin] Which One: Sales Skills or Sales Tools?
To learn more about the modern Sales Tools you can leverage to make a big difference in your selling effectiveness, click here: [link] To join the debate, you can click here (LinkedIn discussion group Technology Sales Professionals): [link]. If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way.
FEARLESS COMPETITOR | FRIDAY, JULY 12, 2013
[Linkedin] 9 Myths about B2B Marketing by @billblaneyb2b
They hire a graphics designer and start up their Facebook, LinkedIn and Twitter accounts. Bill Blaney was recently a guest on Marketing Made Simple TV , the popular and highly syndicated marketing show, and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” Bill Blaney.
HINGE MARKETING | WEDNESDAY, MAY 14, 2014
[Linkedin] 3 Things to Consider Before Gating Your B2B Content
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Gating content can be a useful lead generation and nurturing strategy in professional services marketing. In a nutshell, gating content involves requiring the reader to exchange some amount of information before being given access to a piece of content. Videos.
MARKETING ACTION | MONDAY, NOVEMBER 17, 2014
[Linkedin] 26 Ways to Promote Your Blog Post
Linkedin groups. Try LinkedIn , Tumblr , Business2Community and Medium. Unfortunately, sites like LinkedIn and Medium won’t do this for most bloggers. Congratulations! You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. Fantastic. Now the work starts. Yikes! It is a problem.
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 13, 2011
[Linkedin] Thinking of Starting a Twitter Chat? Read this First.
LinkedIn. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. But it’s not that easy. First Ask Yourself, “Is this Needed?”.
TOMORROW PEOPLE | MONDAY, MARCH 26, 2012
[Linkedin] The Death of Branding [INFOGRAPHIC]
recent LinkedIn survey showed that 37% of small to medium sized businesses still view a company logo as the main focus of a company brand, while 32% see branding as only relevant to large businesses (Source: Tomorrow People). What is branding and why does it matter? Branding is a word that is used a great deal these days. The Design Council).
BIZNOLOGY | THURSDAY, OCTOBER 11, 2012
[Linkedin] Social Business: Facebook for the Enterprise?
Image via CrunchBase. As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? But you can’t get the good without the bad.
EARNEST ABOUT B2B | THURSDAY, JUNE 10, 2010
[Linkedin] Vital Statistics for B2B Marketers – the video
Also, if you’d be interested in joining a dedicated LinkedIn Group focused around identifying and discussing the key trends emerging in B2B Marketing please let us know. Every week new statistics are emerging with sometimes contradictory views on the trends impacting B2B marketing. Join the movement. Finally enjoy the video!
SALES INTELLIGENCE VIEW | WEDNESDAY, NOVEMBER 14, 2012
[Linkedin] How much time should you spend researching prospects?
Perusing a LinkedIn Profile can offer insights on the target customer, but the data provided is sanitized. How much time is the right amount of time to spend on pre-call research? Should sales reps spend three to five minutes before calls, or should they allot three to five hours? Some sales reps don’t do any research at all.
WRITING ON THE WEB | MONDAY, FEBRUARY 14, 2011
[Linkedin] Business Blog Writing: Come on, light my fire!
Share this on LinkedIn. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t? There are two ways to persuade people. Persuading with a story is hard. Digg this!
FEARLESS COMPETITOR | SUNDAY, MAY 26, 2013
[Linkedin] 9 Myths about BtoB Marketing by @billblaneyb2b
They hire a graphics designer and start up their Facebook, LinkedIn and Twitter accounts. Bill Blaney was recently a guest on Marketing Made Simple TV and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” Bill Blaney. Myth #2 – Customers Don’t Want to Be Sold To.
MI6 MARKETING AGENCY | WEDNESDAY, NOVEMBER 24, 2010
[Linkedin] Welcome to Pearsonville!
As part of my to follow or not to follow “due diligence process I check out Brian’s Linkedin profile, his tweetstream and twitter profile and corporate website. Author: Chris Herbert. Audience: Senior Executives, Marketing and Sales Professionals. Recently Brian Kibby from Pearson followed Mi6 on Twitter. What I Discovered!
INBLURBS | WEDNESDAY, AUGUST 14, 2013
[Linkedin] 3 Most Common Mistakes People Make When Optimizing Their Sites
You can connect with Rose on LinkedIn , Pinterest and Google+. In the online world search engines are gods and we merely follow the rules they set for us, mortal beings. That’s why many people try to optimize their sites according the requirements of search engines. However, performing SEO means walking on a thin ice. Spinning Articles.
WEBBIQUITY | FRIDAY, FEBRUARY 18, 2011
[Linkedin] Nine Expert Guides to Local SEO
Share this on LinkedIn. Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Digg this!
B2B MARKETING INSIDER | THURSDAY, JUNE 24, 2010
[Linkedin] 6 Steps to Prepare for the Mobile Revolution
Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? By summarizing Morgan Stanley’s latest research , I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing. What does all this mean to the B2B marketer? Re-purpose existing content for mobile downloads.
CRIMSON MARKETING | MONDAY, AUGUST 26, 2013
[Linkedin] The Four Pillars of Content Strategy
In other words, tweet about it, and post it on Facebook, Google+, and LinkedIn more than once. Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. Production – How do you make it easy to produce? Repurposing – How do you repurpose it to get the most out of it?
HUBSPOT | FRIDAY, DECEMBER 19, 2014
[Linkedin] 7 Ways to Get Non-Marketing Employees to Blog
To find out the challenges and see if there are any common answers, we posed the following to B2B marketing professionals on LinkedIn: The results were incredibly diverse and interesting. It’s a common pain point among B2B marketers. An effective inbound strategy requires a good volume of high quality, persona relevant content. The Challenge.
AGILE B2B COPYWRITER | FRIDAY, DECEMBER 10, 2010
[Linkedin] K’s Top Five for the Week – December 10
Share this on LinkedIn. Tweet This week’s top five list features an article about the importance of writing as a marketing skill, a nice blogging ebook, and how to develop a social media content strategy. There’s also a nice post that talks about how much marketing has changed over the last few years. Enjoy! There’s no doubt about it.
HINGE MARKETING | WEDNESDAY, MAY 28, 2014
[Linkedin] PR and Marketing: Are Bloggers the New Journalists?
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. “We need PR and marketing.” ” Here at Hinge, we hear this a lot from prospects who sometimes think these are interchangeable disciplines – similar to sales and marketing getting lumped together. What are the differences?
LEADER NETWORKS | THURSDAY, AUGUST 4, 2011
[Linkedin] Online Customer Communities Change Companies
Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they willuse. And then, the change hits the fan and they are left trying to react to the impact. But it won't, so they need to participate.
WRITING ON THE WEB | MONDAY, MARCH 7, 2011
[Linkedin] 8 Blog SEO Tips for Top Search Results
Share this on LinkedIn. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Write at least 300 words.
MARKETING GENIUS BLOG | MONDAY, MAY 3, 2010
[Linkedin] Monday Marketing Term: Linking Strategy
Share this on Linkedin. A linking strategy is simply a methodology that focuses on building the number of relevant inbound links to your website generally to improve search engine optimization, but also to improve brand awareness. Link Building Strategy. The first two are probably the most important and they are; content and keywords.
MARKETING INTERACTIONS | TUESDAY, NOVEMBER 2, 2010
[Linkedin] Cold Calling with Content
Content includes voicemails, conversations, emails, articles, Tweets, Answers on LinkedIn, status updates and wall posts on Facebook, blog posts, webinars, videos, podcasts, eBooks, white papers, customer success stories, etc. That's not a question that I, as a content marketing strategist, get asked very often.if Twitter.
MUTT GROUP | THURSDAY, MARCH 3, 2011
[Linkedin] What is Your Biggest Content Marketing Challenge?
This ad has been running on LinkedIn. You can get involved and tell us what you struggle with by sharing your comments below or by visiting this poll on LinkedIn [link]. Every marketer I know is diving into branded content, or content marketing as some would refer to it. Others are working with firms like the mutt group. Measurement.
BIZNOLOGY | MONDAY, JUNE 24, 2013
[Linkedin] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
Ensure Google selected images you want displayed by filling your website, Facebook brand pages, LinkedIn business pages, and other elements of your web presence with the highest-quality images you can afford to produce. You’re interested in more search traffic so more people will find and use your business. Not next year. Size matters.
MARKETRI | TUESDAY, FEBRUARY 12, 2013
[Linkedin] 10 Beginner Twitter Tips for A/E/C Firms
Some professionals are willing to dip a toe into the more simple networks like LinkedIn, where the business benefits are more apparent, but social networks like Twitter are often deemed too “new” or foreign for A/E/C professionals to try. Tweets, hashtags, and mentions…oh my! Yes, simple! Make the personal connection.
SOCIAL MEDIA B2B | MONDAY, OCTOBER 14, 2013
[Linkedin] How to Build a Great B2B Community on Facebook
The social network of choice for many B2B marketers is LinkedIn. We know you (yes, you B2B marketer) are skeptical. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. Symantec. Neenah Paper. Interaction.
VERTICAL RESPONSE | MONDAY, MAY 26, 2014
[Linkedin] Small Business Owners: Time to up Your Digital Game [Infographic]
Ways to Take Advantage of LinkedIn. In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare.
HUBSPOT | MONDAY, APRIL 13, 2015
[Linkedin] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. Haven’t heard of a swipe file?
TRADESMEN INSIGHTS | TUESDAY, JUNE 29, 2010
[Linkedin] Social Media Catching On In The B-to-B Markets
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! They are finally seeing that there are opportunities to generate leads and position themselves as thought leaders according to a new report from eMarketer.com, B2B Social Media Marketing Heats Up. If you like this post, please pass it on to friends.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, JANUARY 14, 2011
[Linkedin] Let’s not have a Quor-gasm
If you really want great answers to your questions without all the Quora flubber, join some LinkedIn groups related to your industry. I don’t like Quora. As far as I can tell I stand alone in this sentiment. Most people are. And I understand some of the potential personal and business benefits of Quora. Why does this creep me out?
HUBSPOT | TUESDAY, JANUARY 3, 2012
[Linkedin] 8 Universal Traits of a Winning Social Presence
But when you begin to dissect any effective social media presence, whether on Twitter, Facebook, LinkedIn, or Google+, there are a handful of characteristics common to all of them that constitute what we can now boil down to social media best practices. Did you know that you can generate leads using LinkedIn ? All of the above?
WEBBIQUITY | FRIDAY, OCTOBER 19, 2012
[Linkedin] What to Know Before You Start Your Blog
Engage in social media such as Twitter, Facebook, Google+, LinkedIn and even Pinterest to interest readers and promote your content. Guest post by Darcy Leutkemeyer. Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. Build Your Blog.
VIEWPOINT | TUESDAY, APRIL 16, 2013
[Linkedin] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
clear takeaway for me was that big bets are being placed on companies that provide solutions that leverage data from multiple platforms (such as CRM, LinkedIn…). The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” ways to leverage technology to empower your team.
SAZBEAN | WEDNESDAY, JANUARY 18, 2012
[Linkedin] 8 Ways to Leverage Social Media Beyond Social Networks
If your social media participation occurs just within the walls of social sites like Facebook, LinkedIn, Twitter, and Google+, you’re missing out on some great opportunities to benefit from social media in other marketing channels and efforts. In addition, companies that use Twitter average 2x more leads than those that don’t.
FEARLESS COMPETITOR | THURSDAY, AUGUST 28, 2014
[Linkedin] Step 3: What you do when a visitor to your website is NOT ready to buy?
Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! The answer: Lead Nurturing. Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Sales looks for Mr. Right Now. They simply don’t have the patience to earn trust. Love comments here.
TRADESMEN INSIGHTS | THURSDAY, JANUARY 28, 2010
[Linkedin] B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! recently read an article in eMarketer.com that I thought I’d share some highlights. Areas where we excel are in maintaining company-related profiles on social sites, microblogging and participating in 3rd party discussion sites.
SOCIAL MEDIA B2B | MONDAY, DECEMBER 5, 2011
[Linkedin] Dun & Bradstreet Uses B2B Social Media to Bring Data to Life
We consider platforms such as Twitter , Facebook and LinkedIn to be an extension of how we connect with, and can be a resource to, our customers, prospects and the community at large. One of the best ways to learn about B2B social media is to hear from marketers who are learning about social media themselves.
FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 28, 2012
[Linkedin] Analysis and Visualization: “Fifteen Minutes Can Save You …”
Connect with Vida on LinkedIn. Vida Tamoshunas. In the midst of preparing for an internal training session on data visualization, I was thinking about why we don’t remember to do all the simple things to improve our analyses and reports so they can be more easily interpreted by others. What can you do in 15 minutes?
MODERN B2B MARKETING | THURSDAY, MARCH 1, 2012
[Linkedin] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more. Reach is defined as the total size of the audience you can reach, including your Twitter followers, Facebook fans, LinkedIn followers, blog subscribers, and email list.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 9, 2014
[Linkedin] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
Twitter | LinkedIn | Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon by Kyle-Beth Hilfer - Maximize Social Business. The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. While everyone enjoyed watching George W Bush, Bill Gates, and … Continue Reading. Social Media and the Law
GREAT B2B MARKETING | MONDAY, FEBRUARY 9, 2015
[Linkedin] In B2B Marketing, Everything Counts
This means clean graphics on your website and no LinkedIn photos of your executives drinking alcoholic beverages. When my sons were in high school, I used to tell them that everything they did during their high school career counted. So how does this lesson apply to B2B marketing? Glad you asked! Be professional. Be articulate. Be accurate.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 27, 2012
[Linkedin] The Straight Dope On List Vendors
Then I became desperate and posted the question up on an inside sales forum on Linkedin. A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Plus they could only provide me the data on cd-rom, yikes! Bad move. Yep, like I have $24,000 to spend. I'll pass.
FEARLESS COMPETITOR | SUNDAY, MARCH 23, 2014
[Linkedin] Very exciting times at Find New Customers
They hired Find New Customers to help them promote this new product by writing and placing thought leadership articles in key websites, like Linkedin, Ad Age B2B and Business2Community. Holy crap! These are exciting times indeed at Find New Customers ! We did a long chat with their CEO this week. We also talked to those sites too.
MARKETING INTERACTIONS | TUESDAY, JULY 6, 2010
[Linkedin] The Contagious Content Challenge
When we issued these materials we would post on LinkedIn updates and to discussions in relevant groups. Over the weekend, I received an email from a reader of my book, eMarketing Strategies for the Complex Sale, sharing his success with contagious content. read your book and am beginning to implement your strategies.
EVERYTHING TECHNOLOGY MARKETING | MONDAY, MARCH 14, 2011
[Linkedin] 8 Tips for Marketing SaaS and Software in the Cloud
Don’t forget to join the B2B Technology Marketing Community on LinkedIn to network with 20,000 of your B2B marketing peers and learn about the latest trends in tech marketing The cloud is all the rage these days. This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. Here is why.
TRADESMEN INSIGHTS | TUESDAY, JULY 6, 2010
[Linkedin] Adding Social Icons Helps Drive E-mail Marketing Campaigns
LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! If you haven’t, you should and here’s why: A recent study by GetResponse showed that e-mail messages that included social sharing options generated 30% higher click-through rates than e-mails without a social option. take my survey [link].