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  • LEADSLOTH  |  THURSDAY, SEPTEMBER 24, 2009
    [Linkedin] 8 Tips to Get Started with Marketing Automation
    Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. “Where do I start?” is the question I get asked most by attendees of the  MarketingSherpa B2B Marketing Summit in San Francisco. Choose Your Products and/or Business Unit. Set Your Goals.
  • SAZBEAN  |  TUESDAY, MARCH 18, 2014
    [Linkedin] 5 Ways to Use Social Media for Real Estate Marketing
    Set up social media accounts Facebook is the number one social media account to use, though don’t overlook Twitter and LinkedIn, the latter an excellent social media website that enables you to interact with business professionals. What’s more, don’t neglect real estate relevant websites like Architizer , WellcomeMat and Zillow either!
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Linkedin] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. Little Perspective Please.
  • PAUL GILLIN  |  THURSDAY, JUNE 9, 2011
    [Linkedin] How Much Should You Pay For Content?
    There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. What’s that going to cost you? per word.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, FEBRUARY 26, 2013
    [Linkedin] New Marketing Report: B2B Lead Generation Trends 2013
    Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Finally, the new 2013 B2B Lead Generation Report is available! The results are in.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 2, 2011
    [Linkedin] IBM Study reveals that social media is the Marketing Priority worldwide
    Register the most important social media networks for your brand as they are Facebook, Twitter, LinkedIn, YouTube, Flickr, Slideshare and any other sites or forums where your target audience is around. These are interesting data. As social media is evolving at a very quick pace businesses also need to evolve to stay on track.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2011
    [Linkedin] 4 Conversation Starters for Selling Marketing Automation to the CEO
    LinkedIn. by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? and “Are my competitors going to outperform me?”. CEOs love accountability.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Linkedin] Defining the Modern Marketer: Why Grit Matters Most
    The following post is an excerpt of a recent LinkedIn article titled, “Defining the Modern Marketer: Why Grit Matters Most.” Check out Roland’s full post on LinkedIn for two practical tips. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer.
  • LEADER NETWORKS  |  FRIDAY, NOVEMBER 20, 2009
    [Linkedin] Traditional Decision-Making Process is Disrupted By Social Media
    Now, if a decision-maker wants to learn more about a company they can either go public via networking tools like Twitter and broadcast a request for information, or leverage private gated communities such as a group within LinkedIn or an industry practitioner private community in addition to using traditional methods.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 28, 2010
    [Linkedin] Basic Human Motivation: 4 Ways to Engage Readers
    Share this on LinkedIn. As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. There are universal drives that are common in all human beings, across cultures, across the globe. We can learn a lot from evolutionary studies. We are still driven by four key motivators.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [Linkedin] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    Share this on LinkedIn. The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. Clutter.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Linkedin] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Keep a close eye on our LinkedIn , Twitter and Facebook profiles leading up to and during the event for chronicles of all we’re doing to provide an amazing marketing experience at the event. Observe as our network grows through posts and connections on LinkedIn. How You Can Get Involved. Affinity Marketing
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Linkedin] The Fun Theory: How to Change Behavior
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 15, 2010
    [Linkedin] The Danger of Email Marketing Benchmarks « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Our open rates average 30%.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Linkedin] What Trigonometry Has to Do With Marketing?
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? And then something happened.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [Linkedin] Making the Most of Your Webinars
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Linkedin] Why Sales and Marketing Don't Get Along « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues? You can follow any responses to this entry through the RSS 2.0
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Linkedin] 10 Tips for Better Email Design
    Share this on Linkedin. Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. If you’ve worked on all of that, you’re pretty advanced already. People use many different email readers, both on their PCs and on their cell phones. Keep It Brief.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 8, 2010
    [Linkedin] 10 Webinar Tips
    Share this on Linkedin. People often ask me for webinar tips because it’s such an important lead generation and lead nurturing tool. I’m not a webinar expert, but I can give you 10 tips around the logistics of Webinars. If you’d like to see a list of vendors, please take a look at his vendor list. Know Your Audience.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MARCH 14, 2011
    [Linkedin] 8 Tips for Marketing SaaS and Software in the Cloud
    Don’t forget to join the B2B Technology Marketing Community on LinkedIn to network with 20,000 of your B2B marketing peers and learn about the latest trends in tech marketing The cloud is all the rage these days. This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. Here is why.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 29, 2010
    [Linkedin] Social Media Catching On In The B-to-B Markets
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! They are finally seeing that there are opportunities to generate leads and position themselves as thought leaders according to a new report from eMarketer.com, B2B Social Media Marketing Heats Up. If you like this post, please pass it on to friends.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 6, 2010
    [Linkedin] Adding Social Icons Helps Drive E-mail Marketing Campaigns
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! If you haven’t, you should and here’s why: A recent study by GetResponse showed that e-mail messages that included social sharing options generated 30% higher click-through rates than e-mails without a social option. take my survey [link].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Linkedin] Eloqua Goes Titanium
    LinkedIn. by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.”  We think that’s an understatement.  It might just be the event of the year.  Note to those who attended his keynote last year: where was he hiding that iPad?). This year, we are a Titanium sponsor.  Facebook.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Linkedin] 5 Smart Tips for B2B Content Marketing
    Furthermore, B2B companies must have a strong presence on LinkedIn. Kramer added that Google views LinkedIn as very credible – don’t disregard its power. 'According to a recent study, buyers contact a sales representative after 70% of the buying decision is made. What does this mean? Develop and Implement a Strategy. Photo: Flickr.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Linkedin] 42+ Social Media Marketing Tools
    LinkedIn - Start the practice of connecting with every business card you receive from contacts. LinkedIn Answers - Listen and answer. LinkedIn Groups - Find groups that make sense for your business.   Here's a taste.    If you have some social media tools you'd like to add, post them in the comments.
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Linkedin] 7 Trailblazing Brands That Won By Being First
    LinkedIn. LinkedIn had some foresight, though, and created a new platform that took a different spin on social networking. Instead of keeping in touch with friends for social reasons, LinkedIn created the first platform for professional networking online. Since then, LinkedIn’s growth has skyrocketed. The result? DeBeers.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 4, 2012
    [Linkedin] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
    Focus: Engagement Hootsuite is a web-based dashboard that can manage multiple Twitter accounts, allow multiple users to access an account, and manage multiple social networks (LinkedIn, FaceBook, Twitter, WordPress). Focus: Engagement and Measurement LinkedIn allows you access to your LinkedIn account on your smart phone.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Linkedin] 9 Questions On Content Marketing [Q & A]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. Content Marketin
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 10, 2012
    [Linkedin] How Are You Reaching Your Targeted B-to-B Audiences?
    The study gives insights to different channels – direct mail, email, Facebook, LinkedIn, Google+, Mobile Twitter and SMS. I recently attended Content Marketing World in Columbus where I got a glimpse of the 2012 Channel Preference Study by Exact Target. Here are some tips: Keep your message targeted and to the point.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 9, 2010
    [Linkedin] Why Manufacturers Should Use Blogs as a Brand Building Tool to.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Contractors, plant engineers and maintenance workers are looking at ways to solve problems and learn quick tips on how to do their jobs better. Nearly 60% said they were better known in their industry because of their blog. take my survey [link].
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Linkedin] 34 Awesome Twitter Ideas for Engaging Your Prospects
    Let your Twitter followers know about a great contest or discussion happening on your Facebook page or LinkedIn group, and invite them to be a part of it. Don’t cross-post your content to Facebook and LinkedIn. This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. Responding to Followers. Twitter Tools.
  • HINGE MARKETING  |  MONDAY, MARCH 31, 2014
    [Linkedin] New Research Report: Why and How Clients Seek Visible Experts
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Hinge has just released a new study on why and how clients select and use high visibility experts. It’s called Finding Experts: Why and How Clients Seek Visible Experts and is available as a free download. About the Research. How Clients Find Experts.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Linkedin] New Research Study: How Professional Services Buyers Check You Out
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Every once in a while a piece of research comes along that neatly fills in a missing piece of the professional services business development puzzle. The Hinge Research Institute , our independent industry research organization, has just released such a study.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 7, 2013
    [Linkedin] Focus On Your Customer’s Brand In The Future of Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In our last  interview, Paula Cusati suggested that we will need the ability to adapt and be creative in the rapidly changing world of Future of Marketing. Today’s interview is with List.ly
  • SALES CHALLENGER  |  MONDAY, AUGUST 26, 2013
    [Linkedin] How to Get Social Selling Right
    Using social networking and social media channels like LinkedIn, Twitter, etc., 'As discussed in earlier posts, we know that the best sales reps are shaping the nature of customer demand by delivering disruptive insight where customers learn , effectively reframing how customers think about their business.
  • LEADER NETWORKS  |  THURSDAY, MARCH 11, 2010
    [Linkedin] Can Social Media Co-Exist with Traditional Marketing?
    A thought leadership storm happened recently in the Social Media Today LinkedIn group. My colleague, Jack Greene, asked a seemingly simple question in the discussion forum - "Can social media co-exist with traditional marketing?" Jack was curious about what peers thought about the matter so he posted his ideas for people to respond.
  • WRITING ON THE WEB  |  MONDAY, MAY 16, 2011
    [Linkedin] Content Marketing with Videos: Free Webinar
    Share this on LinkedIn. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. But what if you want to do it yourself?
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Linkedin] Content Curation: How to Become a Thought Leader
    Share this on LinkedIn. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. To find the best and most relevant content and bring it forward.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin] When Business Blogging Works Too Well…
    Share this on LinkedIn. Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. But then your business grows, you get busy, and what happens to the blog?
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 11, 2010
    [Linkedin] Content Marketing Biases: Your Attitude Is Showing
    Share this on LinkedIn. How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. Don’t believe me? Or, maybe you believe me and are saying “So what?&# You need to know how your customers and clients see your biases showing up.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 3, 2010
    [Linkedin] Compelling Content: Pushing Readers’ Hot Buttons
    Share this on LinkedIn. How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers ?) This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and  web pages. The desire to know it all.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 13, 2010
    [Linkedin] Get Search Engine Optimized- Fast
    Share this on LinkedIn. How do you know if your blog posts are optimized for search engines ? Good question… and no  easy answer… well, except for one which I’m going to share with you here!  Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming).
  • BIZNOLOGY  |  MONDAY, JUNE 24, 2013
    [Linkedin] Why a Picture is Worth a Thousand Clicks: Visuals Boost Your SEO
    Ensure Google selected images you want displayed by filling your website, Facebook brand pages, LinkedIn business pages, and other elements of your web presence with the highest-quality images you can afford to produce. 'Image via CrunchBase. You’re interested in more search traffic so more people will find and use your business.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 16, 2013
    [Linkedin] 3 Ways To Get Quick Wins With Content Marketing
    Is it in a LinkedIn Group? 'This is a guest post from Todd Giannattasio, President of Tresnic Media , a content marketing and marketing automation agency in New Jersey. You can follow Todd on Twitter @tresnicmedia. --. Quick wins with content marketing are not usually something that you hear about. Reactivate old customers. Yahoo Groups?
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2011
    [Linkedin] How to Get More Blog Traffic – Real World Data
    Of the top dozen sources of traffic, four were social networking or related sites: Twitter , LinkedIn , Facebook and HootSuite. Every blogger wants more traffic. How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. Patience is a virtue, and persistence is rewarded.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 1, 2010
    [Linkedin] 2011 B2B Marketing Trends
    Share this on LinkedIn. MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). Strange.). Both figures were up slightly, but similar to last year. This may be just a statistical hiccup or it may be due to the continuing economic slump.
  • WEBBIQUITY  |  MONDAY, JUNE 25, 2012
    [Linkedin] How Social Media, Content Transform Marketing from Expense to Investment
    It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 24, 2011
    [Linkedin] Recruiting the Best Inside Sales Rep Candidates for your Business
    In order to get a higher candidate response rate and bang for your buck, try social networking sites such as LinkedIn , Twitter and even Facebook. We are now fortunate to be in the position to have numerous openings for a position with AG Salesworks , and thus recruitment is top of mind for me lately.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 20, 2010
    [Linkedin] B-to-B Marketers: Put The “Why” Before The “How” In Social Media
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! They should really first consider the “who&# are we trying to connect with and “What&#  do we bring to the party. Marketing can’t create a spin campaign and push it out to customers. It’s a good read. take my survey [link].
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin] Does Your Website Have Too Much Social Media Scenery?
    In my LinkedIn business book I have a chapter about social media optimization where I talk in detail about the different ways to make LinkedIn an integral part of your website. If you haven’t noticed this website underwent a facelift sometime ago. Like most others who blog or work in social media, putting a default “Follow Me!”
  • WEBBIQUITY  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin] How to Build the Ultimate Online Newsroom
    Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). by TomPick and guest blogger Maria Verven. They were expensive to print and ship and awkward to lug around—for both PR people who produced them and the journalists who ended up with them. if absolutely necessary.
  • ANNUITAS  |  TUESDAY, MAY 6, 2014
    [Linkedin] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
    'You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. No doubt that finding the right, qualified people is a challenging task. Citation.
  • VERTICAL RESPONSE  |  MONDAY, JULY 22, 2013
    [Linkedin] You Had Me at Hello – 5 Types of Subject Lines to Engage Your Audience
    In this example, social media network, LinkedIn treads lightly by including my first name to make me feel “special,” indicating this information is just for me, “Top News for Kim: Google Latitude to be retired August 9.”. ” Your subject line can do the very same thing for your email marketing and leave your readers swooning.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MARCH 19, 2013
    [Linkedin] Do you know who is Linking to your Website?
    If you are active in social media networks, you won’t be surprised to see LinkedIn, Facebook, Twitter and others on the list. When we try to make a website authoritative on particular topics, the number one method to creating that authority is content. The second most important aspect are links from other websites to your site.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, DECEMBER 6, 2013
    [Linkedin] Sales Prospecting Perspectives Weekly Recap - Week of December 6, 2013
    From emailing, voicemailing, calling, and even researching on LinkedIn, Craig provides framework for a typical sales interaction. 'Good morning, Sales Prospecting Perspectives readers, and Happy December! The holidays are upon us, as is the ending of the fourth quarter for sales. We hope they''re helpful in these final weeks.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, NOVEMBER 7, 2013
    [Linkedin] By Failing to Prepare, You Are Preparing to Fail
    Pick up the phone, get on LinkedIn, and attend industry events. 'You''ve read the quotes: “A goal without a plan is just a wish.”. ? Antoine de Saint-Exupéry. If you don''t know where you are going, you''ll end up someplace else.”. ? Yogi Berra. Someone''s sitting in the shade today because someone planted a tree a long time ago.”. ?
  • HUBSPOT  |  THURSDAY, FEBRUARY 3, 2011
    [Linkedin] Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]
    Right now it’s a useful resource for asking questions and answering topics that you have expertise in, much like Linkedin answers. This episode of Inbound Now features Chris Brogan! In this episode we chat about: What it takes to be a trust agent. Blogging tips Chris has picked up over your 11+ years of blogging. What is a Trust Agent?
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 7, 2011
    [Linkedin] 4 Tips To Becoming A B2B Marketing Insider (and More)
    Towards the end of my tenure at Bliss, with the help of mentor Elizabeth Sosnow , I began incorporating Twitter, Facebook, LinkedIn and SEO, as part of comprehensive PR and communications programs for clients. So far, I’ve held social media 101, LinkedIn, Twitter, Facebook, blogging and analytics trainings for management and the sales team.
  • LOOPFUSE  |  WEDNESDAY, JANUARY 4, 2012
    [Linkedin] Marketing automation services are the rocket, but content is the fuel
    How many times was your content posted to Facebook, tweeted in Twitter, discussed in LinkedIn? This is a guest p ost by Russell Sparkman, CEO of  FusionSpark Media, Inc., and Founder/Director of the  Langley Center for New Media. Increasingly, the “what is content marketing?” question. One answer is marketing automation. Put another way….
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Linkedin] The Recipe for Long-Term Social Media Marketing Success
    You've got the obvious options -- LinkedIn, Facebook, Twitter -- along with a host of niche networks, from Epernicus (a professional networking site for research scientists) to Ravlery (a network for those who love knitting and crochet). Instead, Healthcare's highest success rate was with LinkedIn. Experience is another factor.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 11, 2010
    [Linkedin] How is Social Media Impacting Your Brand
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! As marketers, we need to define those base line objectives to get answers to these kinds of questions. More importantly, is Facebook getting us more action or is it YouTube? Three key areas to evaluate are exposure, influence and engagement.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Linkedin] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Linkedin] 10 Awesome Google+ Presentations to View Today
    I'm only just beginning to understand how to use Facebook, LinkedIn, and Twitter for business !". The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. It also has marketers in a tail spin. We hear you loud and clear. Enjoy the slides!
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Linkedin] The Future of Social Media
    Share this on LinkedIn. We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. We often read about the accelerating pace of innovation, but nowhere is this more pronounced than in the world of communications. Our human species originated, ballpark, 250,000 years ago. Digg this!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 10, 2010
    [Linkedin] B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services B-to-B Marketers: Use Video on Your Web Site to Increase SEO. How often will feeds be updated?
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Linkedin] 90 Tips to Make Your Blog Rock
    Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. On LinkedIn  Make sure your Profile is public with Your Blog, Website and Facebook pages entered in your Settings (Profile Section) where you are allowed 3 website URLs 71. 90 Tips To Make Your Blog Rock 1. be authentic.
  • WEBBIQUITY  |  TUESDAY, MARCH 6, 2012
    [Linkedin] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 19, 2012
    [Linkedin] 10 Steps to Creating a Network of Guest Bloggers
    ve used social bookmarking, shared every post on Facebook, Twitter and LinkedIn, guest blogged myself, and offered a weekly prize for the best comment to encourage engagement. Approach experts or up and coming experts directly on LinkedIn. But how do you get those quality guest bloggers to contribute to your blog? That means.
  • BUSINESS GROWTH DEVELOPMENT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Linkedin] Sustainable Innovation As A Strategy For Growth
    Follow us on Twitter at: SDI_ or LinkedIn: Sustainable Design-led Innovation or call 01234 75 0111 ext. No business owner would argue against the fact that strategy is important for successful growth and yet frequently SMEs are known for having a “go–with-the –flow” attitude when it comes to business development.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [Linkedin] There Are No Emergencies in Marketing
    These days, it would seem, every negative or ambiguous social mention, every logo infraction and every LinkedIn group post is suddenly an emergency. 'Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. “What did you do?
  • ANNUITAS  |  TUESDAY, JULY 17, 2012
    [Linkedin] The Sales Perspective – An Interview with Jill Rowley of Eloqua
    I mainly use LinkedIn and some Twitter to conduct smarter outreach.  We recently had the chance to catch-up with Jill Rowley a.k.a the Eloqueen to discuss various topics about our B2B world and marketing automation.  We would like to thank her for taking the time to talk with us. Has there been a corresponding impact on B2B sales as well?
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 1, 2011
    [Linkedin] For Social Media to be Successful, Sales and Marketing Need to Work Together
    You can even get them talking about LinkedIn and get them connected with each other. Sales and marketing  departments usually don’t do a good job communicating with each other, and when you add in a new tool (social media), there is even a bigger disconnect. Create Social Media Updates - Show the salesforce what’s in it for them.
  • GREAT B2B MARKETING  |  MONDAY, AUGUST 29, 2011
    [Linkedin] Where to Find B2B Leads – Part 2
    Social Media – The big three B2B leadgen social media tools are LinkedIn, Twitter and blogging. In a recent post, I talked about six direct marketing sources of B2B sales leads.  You can view that post here. Let’s now turn our attention to nine more lead sources from two important categories – online media and pull marketing. Pull Marketing.
  • SAVVY B2B MARKETING  |  WEDNESDAY, MARCH 2, 2011
    [Linkedin] Savvy Speaks: Creating a Strong Brand
    You see it in people's LinkedIn profiles. We've all seen examples of great brands - those are the ones you remember. But what about the rest? Here the Savvy Sisters share their top tips for creating an unforgettable brand. Jamie. Inject Personality Many B2B brands miss a huge opportunity when they opt to walk the straight and narrow. Wendy.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Linkedin] Savvy Speaks: Facebook - Is It for Businesses?
    Twitter, Facebook, LinkedIn and many other social media sites sing a siren song of easy leads and viral marketing success. The social media debate continues. But as with any fashion, it's important to see if it fits before you head out the door. Last week we talked about the best corporate uses for Twitter. Jamie. with friends and family.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 20, 2009
    [Linkedin] How to Lay a Solid Foundation for Marketing Success
    by Michele Linn Using LinkedIn to Gather Industry Intelligence - by Dianna Huff Read more Savvy B2B posts from Stephanie Earlier this year, Gartner published a report entitled Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers. The five phases are: examine, plan, execute, communicate and evaluate. But Do You?
  • B2B IDEAS @ WORK  |  WEDNESDAY, JANUARY 18, 2012
    [Linkedin] Before Deep Diving Into B2B Social Media Marketing.
    We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts. As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. What have you learned lately?
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Linkedin] Eloqua Announces Chatter Integration
    LinkedIn – Twitter – Google +. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Eloqua connected me with their product team who gave me a demo.
  • B2B MARKETING BLOG  |  THURSDAY, JANUARY 7, 2010
    [Linkedin] What’s your Obligation to Practice what you Preach in PR and Social Media?
    It is also why IABC has Facebook, LinkedIn and Twitter pages and why the marketing/communication staff has been very active on those pages. While Lindsey Miller did a nice job on the research, what I found particularly interesting was the comment posted by IABC President Julie A. Freeman in response to the story. What are your thoughts?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 6, 2011
    [Linkedin] Developing an Integrated Content Marketing Strategy that Works – Guest Post
    blog post email is received and then immediately read and shared out via Twitter, Facebook and/or LinkedIn). B2B Lead Generation | Guest Post from Joe Pulizzi of the Content Marketing Institute. Full bio follows the post.). Thank you for this great post, Joe. Please let us know what you think of this guest post by entering your comment below.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 26, 2012
    [Linkedin] How to Do Great Marketing with (Almost) Zero Money
    Ask questions on  LinkedIn. Make it really easy for prospective customers to find by posting to social networks like  LinkedIn ,  Twitter ,  Facebook  as well as  Digg ,  Delicious , StumbleUpon ,  SlideShare  (presentations),  YouTube  (video). Can you really market a business without a lot of money? In many ways, you’re lucky today.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Linkedin] The Future of Digital Marketing According to the Giants
    Clayton can be found on LinkedIn  and  Google+. 'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.
  • LEAD VIEWS  |  FRIDAY, FEBRUARY 11, 2011
    [Linkedin] ‘Woo Your Prospects, Make Them Fall In Love With Your Solution’
    Now go one step ahead, ask your happy customers to endorse you, promote you on social forums like Twitter, Linkedin etc. Valentine’s day is round the corner and the season of expressing love is right here. Everyone wants to be loved, you, me, brands, companies, employees, buyers, vendors, just about anyone and everyone you can think of.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 16, 2009
    [Linkedin] Surprising research shows high social media involvement from B2B
    B2B companies maintain a high presence on social media sites, with 81% maintaining one or more accounts on sites like Facebook, Twitter, and LinkedIn.  . Yesterday Business.com released additional results of its milestone study of social media  usage across American business, this time with a focus on B2B. 
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 3, 2011
    [Linkedin] B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers
    LinkedIn has proven effective for one-to-one sale activity, and the groups are another channel to use to share your content. Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today , Mac McIntosh. Mac is also publisher of Sales Lead Report ® and B2BMarketing Technology Insights ™.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 14, 2011
    [Linkedin] Why hiring a search marketing firm is a waste of money
    Propagate that everywhere – Twitter, Linkedin, Digg, Delicious, Reddit, Tumbler, etc. Sorry Search Marketing firms. We don’t need your help. If you’re like me, you get calls every week from search marketing firms like the one in this picture, offering to get your company to the top of Google organic search rankings.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 21, 2010
    [Linkedin] Search Marketing Must Be Working For Small Businesses
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! According to data from WebVisible , search advertising has sharply increased in Q3 of ’09. According to a recent post on eMarketer.com , small business search spending by smaller companies was up 91% year over year. So what are your plans?
  • VIEWPOINT  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin] KISS for Sales
    You can connect with Andy on LinkedIn or via email. keep hearing, we all keep hearing, “Marketing doesn’t give us enough good leads.”. Sales doesn’t follow up enough on the leads we give them.”. We all dissect and come up with 100 excuses as to why this occurs and we each complain to one another and to our bosses. So what’s to be done? Often.
  • SAZBEAN  |  WEDNESDAY, APRIL 3, 2013
    [Linkedin] The Golden Age of Social Lead Targeting Has Arrived Fully
    As services such as LinkedIn, Facebook and Twitter grow in importance so too have the tools that mine the rich set of sales data left in every interaction. In the beginning, you know about five years ago, some smart sales types discovered the awesome power of mining social networks for leads. News & Notes
  • SAZBEAN  |  THURSDAY, JUNE 17, 2010
    [Linkedin] Sazcast Episode 29 – Recruiting using Social Media with Shelli Gutholm from MRM Worldwide
    Shelli’s LinkedIn. Recruiting with social media and tips on finding a job with guest Shelli Gutholm from MRM Worldwide & Gutholm Recruiting. What you should be doing online to make yourself more findable by recruiters and how recruiters are using social media to find talent. Show notes. Shelli’s Tumblr. Mashable.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 21, 2009
    [Linkedin] 7 Reasons to Start Blogging in 2010
    Related posts: Young Entrepreneurs: 5 Reasons Why You CAN & SHOULD Leverage LinkedIn! As 2009 comes to a close, we start reflecting on our New Year’s Resolution(s) for 2010. In Social Media, which is all about sharing, the greatest contribution that you can make is to share your knowledge or opinions to the world through blogging.
  • BLOG MY CALLS  |  FRIDAY, MAY 10, 2013
    [Linkedin] 22 of My Marketing Secrets
    First post it as a LinkedIn update, and THEN click on the “tweet this update”. This way every single re-tweet will also count as a LinkedIn share, boosting your chances of making it a Trending article on the front page of LinkedIn. When creating content for your brand or blog or whatever, have fun! Have tons of content? Bonus!
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Linkedin] Content Marketing on a Shoestring Budget: Distribution
    You can tag that presentation with keywords, and SlideShare is partnered with LinkedIn, so you can reach out to that platform as well. Use Twitter, Facebook, LinkedIn and LinkedIn groups, Google +, and any other social media sites you like. As promised, there will be puppies. Social sharing buttons on all content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Linkedin] Connecting 2 the World
    What we can learn from Linkedin. skip to main | skip to sidebar. Connecting 2 the World. Connecting ideas, cultures, and disciplines. Friday, June 20, 2008. On a break. Ill be on a break from blogging for the next two weeks to concentrate on: My family My dissertation See you in a couple of weeks. Posted by V Yonkers. at 7:59 AM. comments.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JUNE 4, 2010
    [Linkedin] 7 Tips for Getting People to Your B2B Blog
    Include social media buttons -- Make it easy for people to repost your blog content on the various social media platforms including Facebook, Twitter, LinkedIn, and Google Buzz, by prominently displaying the various icons or buttons to each platform. June, 2010. Published by Dianna Huff. Volume 10, Number 6. Welcome! Regards, Dianna Huff.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 13, 2010
    [Linkedin] Mobile Apps to Reach Tradesmen: Are You Ready?
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Mobile Apps to Reach Tradesmen: Are You Ready? If you said his phone, you win the prize!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 22, 2011
    [Linkedin] The 10 Best Walkable Destinations from Dreamforce #DF11
    LinkedIn. by Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience. People have been known to spend the whole event without seeing the sun. But, hey, we like to keep things interactive.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 13, 2012
    [Linkedin] The Changing Social Business Landscape in 2012: Is Your Business Ready?
    Cisco sends a 140,000 email blast to LinkedIn executive users. In the last few months of 2011 through the beginning of 2012, the social business landscape has proven to be as dynamically changing as ever. As I reflect upon this dynamic environment, I was curious as to what some of my peers thought about the coming year.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JULY 3, 2012
    [Linkedin] Is Your Marketing Content Leaving Footprints In The Sand?
    Linkedin- Join groups that are relevant to your industry or topic and make sure you review the group rules. You just created the best blog, case study, or ebook ever and want people to know it. So how do you get your information out into the industry? What can you do to differentiate yourself and get more views for your content?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Linkedin] Corporate Social Media: Are You Ready?
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Corporate Social Media: Are You Ready? The real question is, are they ready for it?
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