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  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin] 5 Mindset Shifts Marketing Leaders Must Make
    Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. We all know that real change starts with a shift in thinking. And so we are winding down the  Future of Marketing  series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Photo Source.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Linkedin] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Or recommendations on LinkedIn? No place is this more apparent than in the world of social media. And Twitter? Even poorer adoption. Tough objections indeed. It’s true; they don’t.
  • INBLURBS  |  WEDNESDAY, JANUARY 19, 2011
    [Linkedin] 4 Easy ways to make your brand more social
    The reason is that more people will see your information, the more will attach with you. #2 Do things responsibly: There are so many social networking sites such as, Facebook, Twitter, LinkedIn, Digg and StumbleUpon and many other. FREE Report: 8 Steps to Get Seen On LinkedIn. So majority forgets that information in minutes.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Linkedin] 6 Burning Questions about Social Media for B2B
    While SlideShare and LinkedIn are social sites that tend to cater much more to business professionals,  you still need to do some leg work first to find out where your prospects are, and then produce high value content that’s easily consumable on those sites. Q: We end up with a lot of noise when capturing social activity.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Linkedin] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] What’s it Matter? Trust, Social Media and Your B2B Brand
    Related Stories Social Sales | How To Avoid Being Seen As “Just Another Salesperson” Ways the Hospitality Industry Can Take Advantage of LinkedIn 5 Hot Tips for Running Successful Twitter Contests. “Trust me…” “If I’m being honest…” “To tell the truth…” “Honestly…” You’ve heard all this before.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] Top Trends in Technology Marketing for 2015
    By now, many competitive technology firms have recognized that social media – and particularly LinkedIn – can play a very active role in lead generation. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Research conducted by RAIN Group and Hinge shows a striking trend. ” Voice. Brand.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 19, 2010
    [Linkedin] 5 of My Favorite Posts
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! It’s obvious to me that they coincide with what you, the readers, are saying. Have You Got a Social Media Policy ? Tips to Use Twitter to Generate Traffic and Leads What’s Your Company Value Proposition? take my survey [link].
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Linkedin] How to Target a Non-Technical Audience Using Content Syndication
    On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? Seems pretty easy to find technology ones, but a little less clear on the business side.” However, it can be done. Based on our firm’s experience, my recommendations would be: 1. Good luck!”
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Linkedin] How B2B Buyers Have Changed- and the Role of Content & Social Media
    LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. Cold calling and ABC (Always Be Closing) have been dead for years.
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 31, 2009
    [Linkedin] Marketing Automation Weekly Wrap-up - 2009/08/31
    focus on helping the prospective buyer better understand the space and solve their pains is key, not just a repeated attempt to sell: [link] Steve Kellogg ( LinkedIn ) from Crowds2Crowds writes a letter to sales introducing all that marketing can do for them. Surprisingly experimental and early adopter usage profile: [link].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Linkedin] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    LinkedIn. by Elle Woulfe | Tweet this What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. Chart compiled by Vicky Brock. Share email. Facebook. StumbleUpon. del.icio.us.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 28, 2010
    [Linkedin] How Do You Measure Social Media Success?
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How Do You Measure Social Media Success? You can download the report here.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Linkedin] How Jeff Ogden landed a top marketing job
    What does that mean?  I became very active and established myself on Twitter, Linkedin and FaceBook.  I also wrote a blog that grew quite popular called Fearless Competitor.  The big sites are Twitter, Linkedin and FaceBook — if you are not active and present on all three, you are selling yourself short.  Beat the NFL? 
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Linkedin] PowerViews with Tony Zambito: Buyer Predictability
    LinkedIn: Tony Zambito. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Study Lead Behavior.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin] Ignite Your Company To Create Content That Rocks
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin] Mizuno running long tail outreach marketing case study
    When it comes to unwanted email, people are nutters so people who have tried to obfuscate their contact info behind email forms, double-blinds, links to Linkedin, or even private registration, don’t deserve a cool pair of Mizuno running shoes anyway — and there are thousands more (on any topic you can imagine) who are not so anti-social.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Linkedin] B2B Social Media Marketing -- Does It Work?
    Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare. LinkedIn has recently made quite a few changes to their social media platform, benefiting businesses and users alike. With roughly 2.3
  • SAZBEAN  |  WEDNESDAY, MARCH 9, 2011
    [Linkedin] An Easy Method for Content Curation
    Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Thoughts? News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 22, 2013
    [Linkedin] How I discovered my blogging voice by becoming somebody else
    Add Maureen to your LinkedIn network , or contact her at BellflowerMedia@gmail.com. By Maureen Hannan, {grow} Community Member. found my voice as a blogger by borrowing someone else’s. Someone who doesn’t exist. About 10 months ago, I launched Cupid’s Laboratory , a blog about the peculiar world of online dating. writing transformation.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Linkedin] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
    With professional applications like LinkedIn, your customer database may also be walking out the door with a departing employee. Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Common misconceptions. Hire smart people? Not likely!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 25, 2014
    [Linkedin] Keys To Leadership Success? Candor And Trust
    And please follow my journey on  1155cc ;">Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Linkedin] Your Testing Program: Smart Ways to Get Your Team On Board
    For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Who wouldn’t want definitive answers to such questions? Really?”). What if that isn’t so?
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Linkedin] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. 3)   What do they read and how do they gather information? Photo credit: Wikipedia. deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. Nielsen.
  • INSIGHTIQ BLOG  |  TUESDAY, JULY 19, 2011
    [Linkedin] 3 Reasons Google+ Will Make a Big Impact on Social Media
    spoke with a good friend of mine, personal branding expert Dan Schawbel , who explained why he thinks Google+ may prove a sizable competitor to the big players in the social media space, such as Linkedin, Facebook, and namely, Twitter. 1. There's a new social media sheriff in town huh? Big Big deal, what else is new? It Well, it's simple.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 16, 2010
    [Linkedin] Thought Leadership Interview #1: Kevin Temple of Enterprise Selling
    Kevin Temple | The Enterprise Selling Group | 916-939-1939 |  www.enterprise-selling.com |   LinkedIn Profile |  ImperativeSelling Blog. Kevin Temple | The Enterprise Selling Group | 916-939-1939 | www.enterprise-selling.com |  LinkedIn Profile | ImperativeSelling Blog. First up is sales expert Kevin Temple of Enterprise Selling.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Linkedin] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    This also works when answering questions in online forums such as on LinkedIn or Quora. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here''s how to do it. Your B2B company has a successful blog.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Linkedin] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) It will help your readers remember where they found the content, and you! But what I find to be the worst is mediocrity. The ABC’s of Great Blogging. A. Bueller
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 3, 2010
    [Linkedin] White Paper: Overview of the Electrical Market
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We recently completed an overview of the Electrical market. The The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010. free copy for download is available. Click here to sign up.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] Research to Revenue: How to Master Social Selling
    So if they go to LinkedIn to consume their industry information, be there. Does your LinkedIn profile scream “QUOTAAA CRUSHERRR”? People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. These opinions are more prevalent in millenials than any other generation. Research.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 30, 2012
    [Linkedin] What’s the Deal with Venture Capital Funding?
    Katie Rae, Managing Director, TechStars [ Linkedin | Twitter ]. Linkedin | Twitter ]. Moderator [ Linkedin ]. An Angel, VC and Accelerator Provide Insights. These are Yale Alumni who have first hand experience and are immersed in this space. They are great people to listen and learn from. Panelists. The Conversation.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 19, 2010
    [Linkedin] Real Examples of Social Media ROI
    Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found. also found plenty of insightful content that doesn’t include specific numbers.
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Linkedin] How Should Technology Firms Tackle Social Media Branding?
    Posting to LinkedIn or Twitter can help bring your brand to life with your prospects, while providing real time updates and new information about your firm. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Social media is an effective way to reach a broad audience on a more personalized level.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 29, 2011
    [Linkedin] [Analysis] After the Google+ Disruption, What’s Next for Social Media?
    Sure, Google+ is popular now, but will it be as popular when the honeymoon is over and people realize how much time they have been spending there as well as on other platforms?  It is hard enough for most companies, let alone professionals, to keep up with the big 3 platforms of Facebook, Twitter, and LinkedIn
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Linkedin] What Makes a Great Creative Brief? « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? Like Be the first to like this post.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Linkedin] There’s No Difference Between Black, White or Green people
    We love comments )not SPAM) and those show share on social media like LinkedIn, Twitter and Facebook, Filed under: Fearless Competitor , Find New Customers , Florida. Indiana High School Basketball. The award-winning marketing expert, Jeff Ogden , President of Find New Customers ( @fearlesscomp on Twitter. Here I am,”” Hi Google.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Linkedin] 9 Keys To Brand Publishing Success
    And so the business needs to earn its way onto platforms like Pinterest, Instagram, Tumblr, Twitter, Facebook, Linkedin and more. Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [Linkedin] Sales & Marketing Alignment: Key to Connecting with Prospects
    Then I came across a post by Michael Brenner of SAP: " How To Align Marketing With Sales", which has generated 36 comments so far in the B2B Technology Marketing group on LinkedIn. I’ve come across a lot of discussions about sales and marketing alignment lately. Two recently caught my eye. Tweet
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 28, 2010
    [Linkedin] Four Ways to Get More Bang for Your Buck from Your Webinar
    Have a personal promotional strategy Both Billy and Mark reached out to me personally to inform me of the event: Mark sent me a DM via Twitter and Billy sent me an email through LinkedIn. It's one thing to talk about how to execute great B2B marketing, but it is another thing to see it in action. Brilliant idea! Try a Webinar.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Linkedin] How to Successfully Launch Your First Marketing Automation Program
    Connect with him on LinkedIn. Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology. Having a copious amount of leads to nurture. Having the necessary talent to operate the system to its full potential.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Linkedin] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. Read on for John's formula for success with social media. “So, how do we get started with social media?”
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Linkedin] 34 Compelling Content Marketing Stats and Facts
    More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2. TopRank ). 3.
  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Linkedin] Targeting Audiences Not Looking for You; Advertising Options for B2B
    Marketing Strategy:  You Still Need to Persuade with Content ; Before Search and Social. The two firms have similarities: They only wish to target regional markets due to competition and limited sales staff size. They market very specific services; services that aren’t searched for on Google all that much. Lead Generation Overview. Content Strategy.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 10, 2013
    [Linkedin] Manufacturers: Benefits of Using Social Media
    Then why waste your time? The key to any tool is to know how and when to use it. Manufacturers are used to having control of the message and where it goes to which is fine. Social media is just a different way to gain exposure and increase traffic. Here are some helpful hints from Heidi: share content across social media platforms.
  • WHAT WORKS - WHAT DOESN'T  |  WEDNESDAY, JULY 21, 2010
    [Linkedin] Selling Your Weaknesses in B2B Content Marketing
      Since social media (the use of content-sharing sites such as Facebook, Twitter and LinkedIn to promote a product or service) is one of the main uses for HubSpot’s software   you would expect HubSpot to be a leader in sharing lots of tips about how to use social media and why it’s good. Which they are. The implied solution?
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Linkedin] 11 Thought-Provoking Guides to Content Marketing for 2014
    Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: •  Twice the normal number of total visits; •  Five times the normal referral traffic from LinkedIn; •  Four times the typical number of visits driven by Twitter; •  Two times the average weekly visits from Facebook; and.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [Linkedin] Identify Website Users: Capture More Sales Opportunities
    LEADADVANTAGE pulls detailed company and contact information from sources like LinkedIn and Jigsaw. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can!  Who’s Looking at YOU? B2B marketers need more.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Linkedin] The Death of Branding [INFOGRAPHIC]
    recent LinkedIn survey showed that 37% of small to medium sized businesses still view a company logo as the main focus of a company brand, while 32% see branding as only relevant to large businesses (Source: Tomorrow People). What is branding and why does it matter? Branding is a word that is used a great deal these days. The Design Council).
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Linkedin] The Secrets to Building a High-Growth Marketing Team
    Another tactic to consider is making it super easy -- even automated, if possible -- for employees to share job postings through their social networks, particularly LinkedIn. In fact, I’ll take it a step farther: I can get all I need from a candidate''s LinkedIn profile. Congratulations on that budget approval! Let’s kill that, too!
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Linkedin] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! We thank J. David for his great post. David.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Linkedin] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    This will help get your event in front of thousands of more qualified people that you wouldn't normally have access to. 6) Use LinkedIn for promotions targeted to your industry. LinkedIn Company Pages , LinkedIn Events , and LinkedIn Groups are a great way to contact people in your industry who may be interested in your event.
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2011
    [Linkedin] 10 Brilliant Marketing Personalization Tips to Implement ASAP
    Create targeted LinkedIn Company Product Page variations. LinkedIn Company Pages offer an awesome targeting tool that enables you to personalize the products/services a LinkedIn page visitor sees when they visit your company product page on LinkedIn. Recently watched and enjoyed The Breakfast Club ? Likely, you did.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 16, 2009
    [Linkedin] Alterian Pushes Into Social Media Management with Techrigy Acquisition
    This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 20, 2011
    [Linkedin] What’s Changing With Social Media?
    Businesses focus on the BIG 5 - Facebook, Twitter, LinkedIn, YouTube and blogs are where people spend most of their efforts. Businesses are getting more comfortable with social media and are continuing to integrate it into their overall marketing programs. Companies are broadcasting vs. connecting - Brand building is their primary purpose.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Linkedin] Content Marketing ROI Starts With A Strong Business Case
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. And we don’t care where the content comes from.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin] Does Marketing Get No Respect?
    Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Linkedin] Lattice Engines Automates All Steps in Prospect Discovery
    The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. Lattice Engines was founded in 2006 to fill this gap.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Linkedin] How to Get a Personalized Assessment of Your Website [Free Tool]
    Just click on the relevant icon to share it via your Twitter, Facebook and LinkedIn accounts. Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. What is Website Grader? How'd you do?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Linkedin] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    LinkedIn. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Call in the CEO.  Lists.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Linkedin] 10 Fast Facts About Groupon
    LinkedIn. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 12, 2011
    [Linkedin] [Chart] Which City Has The Most Marketing Expertise?
    LinkedIn. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? You can click here to explore the interactive map. Austin, TX, US. Kingwood, TX, US. Ottawa, ON, CA.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Linkedin] Here’s Why Dumping Ron and iOptimize Marketing was the right idea
    We love comments (not SPAM) and those who share on social media too, such as Twitter, LinkedIn and Facebook. Jeff Ogden , President of Find New Customers , the nicest company in BtoB marketing, once worked for Greenlight Digital in London for a very short period of time. Have you ever had a failed business partner?
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Linkedin] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. And if you need to narrow further, I suggest Linkedin and Twitter – and here are two guides you might find helpful. This is the fourth article in a series that began as guest blogs for Savvy B2B. Late to get started.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Linkedin] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    43% of marketers have found a customer via LinkedIn in 2013. Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Linkedin] 5 Tips for Developing Strong Buyer Personas
    Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Ask questions on Linkedin and Twitter. To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.). ” Those are NOT personas. What about IT?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 31, 2010
    [Linkedin] How to become a CMO in 10 tweets or less
    About a year ago I saw notice on a LinkedIn Group that the American Marketing Association was offering a webinar on using the social web to make your business more efficient.  The presenter was a guy named Nathan Egan, a former LinkedIn exec who had just started a company called Freesource.  Getting on the radar. The success formula.
  • SMASHMOUTH MARKETING  |  TUESDAY, AUGUST 18, 2009
    [Linkedin] Inbound Marketing and Outbound Marketing, by Tony Soprano
    I'm not slamming inbound marketing whatsoever, in fact Green Leads is investing heavily in it for our own benefit as well as combining inbound services with traditional outbound services in order to maximize our efforts (see: Hubspot , LinkedIn , twitter , Facebook ). thing.". relevancy -- just a little fun ;). Then there was the Google.
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Linkedin] Seven Ways to Get The Most Out of Industry Events
    Connect with them on LinkedIn in advance of the show. Erika Goldwater’s post earlier this week  got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Awesome!
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Linkedin] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach. But that’s fine.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Linkedin] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. We look forward to reading your feedback and perspective via comments below or let’s connect on Google+ or LinkedIn for further discussion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Linkedin] Finding social media success in regulated industries like banking and healthcare
    I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said. “The company is trying to figure out what to do, but in the mean time I feel like the world is passing me by.&#.
  • B2B MEMES  |  TUESDAY, APRIL 12, 2011
    [Linkedin] Webcasts Grow Up
    There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Linkedin] Facebook: Do Marketers “Get it”?
    Leave a comment below or join the Mi6 Marketing Professionals Peer Network Linkedin Private Group and discuss this with me and other marketing professionals. The Mi6 Chart of the Day is a blog series where we feature a chart that we think is relevant and of interest to our readers. Marketers Not in Sync with Facebook Consumers?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Linkedin] The Secret To A Better Customer Experience
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. The Age of Personalization. Personalization Comes Of Age. Strategy
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Linkedin] The End of Valued Customers
    It’s great that your entire sales team wants to connect on LinkedIn, but I believe I have made my position clear to them about why that is not going to happen. Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? It is nice that she tries both my desk and mobile numbers – what a go-getter she is.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Related Posts: New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline LinkedIn and Twitter Advertising and Marketing Options; A Primer Focus Roundtable Recap: Optimizing Landing Page Conversion Rates. Let’s talk retargeting.  Tracking Retargeting. Company A: Website. Get it? Think about that one!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Linkedin] Content Marketing for Engineers
    If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage. I’ll go out on a limb and state that content marketing for engineers is different. Call it P2P (Person-to-Person) marketing if you will.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 30, 2010
    [Linkedin] How to Write a Social Media Policy
    LinkedIn, Facebook, Plaxo, Hi5, etc.). Share this on LinkedIn. Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Introduction and Definitions.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 30, 2012
    [Linkedin] Are you a Sales Manager or a Sales Leader?
    You can also follow him on Twitter [link] , on Facebook www.facebook.com/TheSalesHunter and on Linkedin [link].  . Are You a Sales Manager or a Sales Leader? By Mark Hunter “The Sales Hunter”. Today, I have a guest blogger, Mark Hunter. His new book is on my recommended list for all of you., Ken Thoreson, www.AcumenManagement.com.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Linkedin] Social Media For B2B Explained
    LinkedIn. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 7, 2010
    [Linkedin] White Paper: Overview of Plumbing Market
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We recently completed an overview of the Plumbing market. The The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for the balance of 2010 and what to look for in 2011. Click here to sign up.
  • B2B IDEAS @ WORK  |  THURSDAY, JULY 14, 2011
    [Linkedin] Early Lessons to Shape Your Content Marketing Program
    So whether through LinkedIn groups or your Twitter feed, find the conversations and join in on behalf of your company. I love hearing about B2B companies that have decided to adopt a content marketing approach. They’ve loosened their grip on the hard-sell, call-now ads and brochures. Ramping up your program, though, isn’t easy.
  • JUNTA 42  |  SATURDAY, FEBRUARY 7, 2015
    [Linkedin] This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
    By producing original content, Snapchat is following the model set by Netflix, Amazon, LinkedIn, and others. Robert’s Rant: In a new column on LinkedIn, Robert applauds Nationwide’s gutsy choice for one of its Super Bowl ads, in which a young boy explains how he almost had an awesome, magical life – but he died in a preventable home accident.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Linkedin] The Future of Social Media
    Share this on LinkedIn. We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. We often read about the accelerating pace of innovation, but nowhere is this more pronounced than in the world of communications. Our human species originated, ballpark, 250,000 years ago. Digg this!
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Linkedin] Increasing your content marketing reach
    They might be using some of the same channels – Pinterest, for example – but there are others they’re not on, like LinkedIn, and they’re certainly not using them the same way. If a tree falls in the forest …. Though sometimes too much emphasis is placed on reach (more on that later), it is a vital part of content marketing success.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] 9 Steps to Building a Unique Value Proposition in Management Consulting
    On Twitter or LinkedIn? Follow Hinge at @HingeMarketing and join the discussions on LinkedIn. When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. Create it. Use it. Test it.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 20, 2012
    [Linkedin] Inside Sales: Questions That Lead To Meaningful Answers
    As I was driving into work I began to think about the upcoming day and what I had on my schedule. started to think about the interactions I needed to have and realized that over the course of a day I interact with a wide variety of individuals, clients, team members, managers, my peers, my boss, and even the Mass Pike toll collectors some days.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Linkedin] Small Business Owners: Time to up Your Digital Game [Infographic]
    Ways to Take Advantage of LinkedIn. In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin] Top 5 Marketing Initiatives for Accounting & Financial Services Firms
    Social media : Share your content, network with industry influencers, and lead ongoing industry conversations on platforms like LinkedIn, Twitter, and Facebook. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. We surveyed 530 professional services firms, covering all industries and firm sizes.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin] How to Make Social Sell: From Thought Leader to Thought Provoker
    year's worth of research confirmed my suspicions about the so-called “social media revolution” and revealed an exciting opportunity: A chance for more B2B marketers to generate tangible business leads and sales using tools like LinkedIn, Facebook, blogs and video. These Brands are Making Social Media Sell. What's their secret?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Linkedin] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Follow Ve Interactive on Twitter Follow Beth on Linkedin Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. In a recent companywide meeting at Ve Interactive US HQ , we discussed Steve Job’s secrets to great presentations. And why should they continue to care?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 3, 2010
    [Linkedin] Guy Kawasaki is the devil
    Share this on LinkedIn. Before I convince you that Guy Kawasaki is the devil, let’s look at his secret identity as described in his “official&# bio. Guy Kawasaki is a managing director of Garage Technology Ventures , an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Impressive. How can sugar explode?
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Linkedin] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. So where’s the disconnect? Be Patient. Content marketing is not meant to drive revenue overnight. Wrong. Now what?
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Linkedin] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    LinkedIn photo links. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook's News Feed are two of many indicators that visual content is a force to be reckoned with in marketing. According to 3M Corporation , 90% of information transmitted to the brain is visual.
  • WEBBIQUITY  |  TUESDAY, MARCH 6, 2012
    [Linkedin] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid?
  • B2B LEAD BLOG   |  TUESDAY, APRIL 19, 2011
    [Linkedin] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
    Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. The official verdict from MarketingSherpa has just arrived, in the form of their third annual B2B Social Marke ti ng Benchmark Report.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 28, 2013
    [Linkedin] Are we one big web family? Think again.
    Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog , where I write about social business in Western Europe. Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog, where I write about social business in Western Europe. know, food? different kind of {grow}!
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