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  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Linkedin] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    Get social Yes, I mean social media – Twitter, Facebook, Digg, LinkedIn and the rest. I don’t have to tell you that times are tough these days. We are all pretty tired of hearing it. It can be frustrating when management cuts the marketing budget during tough times, but sometimes that’s the reality. Share ‘em here
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Linkedin] Top 5 Social Media Trends For The B2B Marketer
    Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox  or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Linkedin] 25 'Boring' Companies With Brilliant Social Media Cover Photos
    LinkedIn. In this snowplow company''s LinkedIn cover photo, I love how the image and text pairing scream that BOSS Snowplows are tough. Politics aside, Chevron does have an engaging LinkedIn cover photo featuring portraits of its community members. And right about now, I know what you''re thinking. And the answer is yes. or not.
  • LOOPFUSE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Linkedin] Marketing Automation is too complicated for Free
    Share this on LinkedIn. In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing.  Many of the enterprise vendors in the space claim that Marketing Automation is too complicated to leave novices on their own to figure it out.  Tweet This! Share this on Facebook.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin] 6 Tips for Managing a B2B Crisis Using Social Media
    But even though sites like Facebook, Twitter, and LinkedIn may make managing a crisis trickier, they can also help you communicate with your customers, demonstrate your commitment to them and bolster your reputation. 'Every B2B company, regardless of size and industry, will encounter the occasional crisis. Develop a Strategy.
  • LEADER NETWORKS  |  TUESDAY, FEBRUARY 23, 2010
    [Linkedin] Social Media=Organizational Change!
    Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they will use. And then. the change hits the fan and they are left trying to react to the impact. customer care social business
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin] Social Business Readiness: 5 Questions For Sales Executives
    Sales managers and account executives have flocked to LinkedIn and Bebo for quite awhile in search of new prospects and –sometimes -- new markets. Sales is often one of the first departments to pick up social media tools to expand the organization’s network of business contacts and garner new leads.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 28, 2011
    [Linkedin] Content Marketing Tip: Use Ready-to-Publish Articles
    Share this on LinkedIn. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. You can find good writers in just about any field. Entertain. Engage.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Linkedin] 8 Blog SEO Tips for Top Search Results
    Share this on LinkedIn. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Write at least 300 words.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 9, 2010
    [Linkedin] Content Marketing Tips to Get More “Juice”
    Share this on LinkedIn. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Linkedin] Smart Time-Saving Tips on Blogging…
    Share this on LinkedIn. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. But it’s also a good chart for anyone working with a V.A.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Linkedin] How to Edit Your Blog Writing: Wot U Can Do
    Share this on LinkedIn. Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. Text messaging , email from phones and Twitter have all contributed to the acceptance of extremely abbreviated forms of communications.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Linkedin] Is Social Media the New Cold Call?
    Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. There are many alternatives to cold calling. Customers are asking questions and getting recommendations for products and services from their friends, peers and field experts. Prospecting Sales 2.0
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 12, 2011
    [Linkedin] The Secret to Increasing Prospect Engagement
    They are not all just on email, Facebook, Twitter or LinkedIn. Email remains the foundational channel for commercial communication, but buyers are also using Facebook, Twitter and LinkedIn to conduct research, get peer reviews and interact with companies. hate to tell you this, but it does not exist. Profiles vs. Personas.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Linkedin] 18 Tweetable Moments From Content Marketing World 2012
    Let me know which were your favorite moments in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Hanging with C.C. Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. We saw similar things with social media with people asking “what’s the ROI of social?” Cmworld.
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Linkedin] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Image credit: Carla Zanoni.
  • CLIENT BRIDGE  |  SATURDAY, AUGUST 11, 2012
    [Linkedin] 5 Steps To Get Daily Blog Visitors
    Post a link on Facebook, Twitter, and LinkedIn - Let the masses know about it any way you can. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Make it unique? Run with the big dogs.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Linkedin] Small Manufacturers Use Social Media Effectively
    ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Linkedin] How to Make Visual Content for Social Media in 5 Minutes [Free Template]
    Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. 'You''ve heard it before and you''ll hear it again: social media is getting more visual every single day. And that''s because visual content works. Promise.
  • LEAD VIEWS  |  FRIDAY, JULY 16, 2010
    [Linkedin] Blog to Generate Leads
    Use social media channels like Facebook, Twitter and Linkedin to promote your blog content. The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog. It gives the blog a distinct identity.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 14, 2011
    [Linkedin] Take the guess work out of B2B guest blogging
    The LinkedIn Company Profile: Is your B2B in the top 1%? One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Your blog may start out with one individual responsible for all of its original content. But you can do better. One way to achieve this is by adding guest bloggers to your strategy.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Linkedin] Several Experienced Value Experts Added to the Alinean Team
    Connect (LinkedIn) with: Marc Salzman Ron Paxton Robert Hodge. 'We are excited to announce the addition of several key Value Experts to the Alinean team, e xpanding our capability to deliver more effective value messaging, interactive tools and sales training for B2B solution providers. Click here to learn more about the growing Alinean team.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Linkedin] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'What is marketing automation, and what can it do for your firm? Imagine this scenario: While on your firm’s website, a prospect is intrigued by the topic of a guide you offer and fills out a form to download it. Measure results and ROI. Landing Pages.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Linkedin] The 25 Best Slideshare Presentations Of 2013
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites? Let me know what you think in the comments below.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Linkedin] How Big Data is Driving Business Growth
    Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? In the technology community, data has become likened to oil as the next great natural resource.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 17, 2009
    [Linkedin] The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making
    The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used. Build a network or use social media to deepen customer intimacy has become the mantra of today. Credible?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Linkedin] 5 Ways Community Banks Can Adopt Social Media
    The bank is even exploring recruitment efforts on LinkedIn. This is a guest blog post written by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. Leveraging Your Online Assets. ” Balancing Act: Community and Commerce. Read everything.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 1, 2012
    [Linkedin] Are Cold Calls Still Relevant?
    Today via LinkedIn, Facebook, Twitter, Google+ and other social media environments, a sales or marketing professional has access to data which historically cost thousands of dollars a year, if it was available at all. can even formulate a highly targeted email on LinkedIn “InMail” to introduce my company and services.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Linkedin] The Top 9 Videos From Brands This Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. But touched their audience in some way.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 8, 2010
    [Linkedin] Vote for Your Favorites in the B2B Twitterer of the Year Awards
    Share this on LinkedIn. Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. National / International B2B Services. B2B Small to Mid-Sized Businesses (B2B SMB). B2B Organizations.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 28, 2012
    [Linkedin] 3 Skills That Transcend Sales Titles
    They know how to manipulate search engines, LinkedIn, and other contact generating solutions to find a number of people to investigate. Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at Care.com. Prospecting. Prospecting is what fills your pipeline for the future.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Linkedin] 11 Golden Rules for Lead Generation that Works
    " For example, look into industry-specific sites and associations, Google Ads, LinkedIn groups, blogs, and forums as a start. Effective lead generation requires strategic planning, a well-considered process, and continual attention. Establish a common understanding. Know your prospect. Focus on your prospects' needs. Test and optimize.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Linkedin] 11 Golden Rules for Lead Generation that Works
    " For example, look into industry-specific sites and associations, Google Ads, LinkedIn groups, blogs, and forums as a start. Effective lead generation requires strategic planning, a well-considered process, and continual attention. Establish a common understanding. Know your prospect. Focus on your prospects' needs. Test and optimize.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 13, 2011
    [Linkedin] Thinking of Starting a Twitter Chat? Read this First.
    LinkedIn. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. But it’s not that easy. First Ask Yourself, “Is this Needed?”.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. In my case, Twitter is responsible for 49% of my influence; Facebook is responsible for 40%, and LInkedin represents 5%. Klout says I can drive more behavior on Twitter than i can on Linkedin. Nobody.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Linkedin] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    LinkedIn. by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. Reddit.
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Linkedin] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    Schools That Are Totally Rocking Their LinkedIn University Pages. Colleges have started creating LinkedIn University Pages in order to appeal to and engage high school students. 'Making mistakes is frustrating. As it is, there is never enough time in the week to accomplish everything that you want to get done. In a Sales Slump?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin] Ascent of the social media climbers: Klout goes mainstream
    Sites such as Klout and PeerIndex.net take public information from Twitter, and sometimes Facebook and LinkedIn, to determine a person’s influence on social media. I’ve never done this before, but today I’m reprinting an entire article from another publication on {grow}.  think this is significant. That means you’re a loser.’’.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 28, 2010
    [Linkedin] Can Twitter be used as a workplace tool?
    Share this on Linkedin. A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. The study analyzed more than 5,000 microblog posts from a group of IBM employees who used both a proprietary internal tool to post and Twitter to post externally. Why or why not?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 20, 2012
    [Linkedin] Why Are You Afraid of Starting a Blog?
    Your blog can be the center of your social media plan where you can repurpose posts to your Facebook, Twitter and LinkedIn accounts. I bet for most of you it’s that you’re afraid you won’t be able to publish relevant content on a regular basis. You need to realize you don’t have to write everything.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] How to Write for the Web If You Were Born Before 1965
    And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Linkedin] Three reasons why the “experts” are wrong about social media measurement
    Share this on Linkedin.  . There is an argument around the blogosphere that is DRIVING ME CRAZY.  . Their point is that you just need to accept the social web as something ubiquitous and necessary, so why worry about it?  . This is lunacy.  Here are three reasons why this “no need to measure&# view is an irresponsible position:  .
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Linkedin] Facebook and SEO
    We are guilty of focusing on Twitter, LinkedIn and Google+ at the peril of Facebook. Last week we hosted a webinar conducted by SEO expert Michael Fleischner. He is one of the world's most well-known SEO experts. He said this: "It is clear that Facebook Shares are the single highest correlated metric with higher Google Rankings.".
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Linkedin] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? In recent years, content marketers have learned to leverage visuals, and social marketers should be following suit.
  • ENGAGE  |  MONDAY, MARCH 4, 2013
    [Linkedin] Want to Influence Bloggers? Stop Begging and Start Blogging
    Nearly 1 in 3 people say blogs are likely to influence a purchase (inching out Facebook and handily beating LinkedIn, Google+, Pinterest and Twitter). Despite the explosion in social network usage over the past few years, blogs still wield incredible influence over consumers. And brands want in. Extreme, sure, but in a lot of cases true.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Linkedin] 6 Tips to Make Your Blog More Successful in Reaching the.
    The more content can also fuel repurposing content through other social media platforms such as Twitter, Facebook and LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! blog should be central to your company’s social media strategy for new business. Be consistent. Write concisely.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Linkedin] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Linkedin] What You Should Expect From Your Marketing Department
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Professional services firms have, at times, had rocky relationships with their marketing functions. This has too often led to unrealistic expectations, disappointment, and a marginalizing of the marketing function. This is truly a tragedy. Wrong. More leads!
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Linkedin] What Online Marketers Know About You
    Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. 'According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Data, of course.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Linkedin] 8 Rules For Running Online Display Ads
    LinkedIn. by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. Together they deliver 8 Rules for Running Online Display Ads.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Linkedin] 12 B2B Social Media Predictions for 2012
    Many B2B companies not only need to update their websites, but add social components like Facebook and LinkedIn shares to allow visitors to spread the word about a company’s solutions to industry issues. And inboxes support growing social networks with both a LinkedIn plug-in for Outlook and one for Gmail by Rapportive.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Linkedin] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? SproutSocial. twitter.com/cibostudios/st….
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Linkedin] K’s Top Five for the Week – March 20
    Share this on LinkedIn. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. Finally, content creation isn’t easy. So does it?
  • AGILE B2B COPYWRITER  |  SATURDAY, FEBRUARY 19, 2011
    [Linkedin] SEO or Gaming the System?
    Share this on LinkedIn. Tweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season. First, shame on JC Penney. Time will tell. And that’s still true.
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Linkedin] Foursquare: 3400% Growth In 2010 [Infographic]
    While 6 million users may seem like a lot, it is still far fewer than social media powers like Twitter, Facebook, and LinkedIn. One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Linkedin] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    LinkedIn just opened its publishing platform to all users , according to Social Media Today. 'Happy Friday, Sales Prospecting Perspectives readers! We hope you had a productive week; we sure did, and this afternoon we''ll be having a contest between inside sales reps who passed leads this week. Great advice! They will trumpet your worth.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Linkedin] How to Get Your Prospects to Call You Back in 2012
    Are they active on networks like LinkedIn or Twitter? It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections. Little Research Goes a Long Way. What are they saying. Prospecting Sales 2.0
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Linkedin] Finding social media success in regulated industries like banking and healthcare
    I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said. “The company is trying to figure out what to do, but in the mean time I feel like the world is passing me by.&#.
  • THE ROI GUY  |  THURSDAY, JUNE 6, 2013
    [Linkedin] Which One: Sales Skills or Sales Tools?
    To learn more about the modern Sales Tools you can leverage to make a big difference in your selling effectiveness, click here: [link] To join the debate, you can click here (LinkedIn discussion group Technology Sales Professionals): [link]. 'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • LEADSLOTH  |  THURSDAY, SEPTEMBER 24, 2009
    [Linkedin] 8 Tips to Get Started with Marketing Automation
    Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. “Where do I start?” is the question I get asked most by attendees of the  MarketingSherpa B2B Marketing Summit in San Francisco. Choose Your Products and/or Business Unit. Set Your Goals.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 23, 2010
    [Linkedin] How Much of Your B-to-B Marketing Budget is Going Towards Social.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How Much of Your B-to-B Marketing Budget is Going Towards Social Media? take my survey [link].
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Linkedin] Social Media for the B2B Marketer - Doing The 4-Step
    For example, if you need to reach senior professionals, LinkedIn is more likely to be a productive environment than, say, Twitter. Last week I was on a panel about "Social Media for the B2B Marketer" at the top-rated MarketingSherpa B2B Summit , moderated by Sergio Balegno, Director of Research, MarketingSherpa, MECLABS.
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 27, 2011
    [Linkedin] Think Outside the B2B Trade Show Booth
    However, show-specific blogs were written and promoted via Twitter and LinkedIn. Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. SITUATION. STRATEGY. Check our resources. RESULTS.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    [Linkedin] Small Business Content Marketing: When to Hire A Freelance Writer?
    Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. So who writes the web content?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin] Blog Writing: 5 Tips to Break a Blogging Rut
    LinkedIn has a section where you can ask questions. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? Reaching customers on an individual level. Read other blogs. Go off script.
  • LEADER NETWORKS  |  THURSDAY, AUGUST 4, 2011
    [Linkedin] Online Customer Communities Change Companies
    Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they willuse. And then, the change hits the fan and they are left trying to react to the impact. But it won't, so they need to participate.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 18, 2011
    [Linkedin] Why Content Marketing with Video Is Key
    Share this on LinkedIn. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. Even back then (2005?) On Thursday, May 19, 2011 at 5 p.m.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [Linkedin] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    Share this on LinkedIn. The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. Clutter.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Linkedin] What Drives Us? 4 Keys to Creating Compelling Content
    Share this on LinkedIn. I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Sometimes, you feel driven to do things, and you don’t really know why. Lawrence and Nitin Noria. Let me know what you think.
  • B2BMARKETINGSMARTS  |  SUNDAY, NOVEMBER 22, 2009
    [Linkedin] Two simple B2B marketing ideas I wish I’d thought of.
    Simple Idea #2: Many apologies to whoever wrote about this on a blog post or on LinkedIn, but I read this idea over a month ago and didn’t make note of where. Sometimes I find the simplest things the most impressive. Maybe I’m just surprised that, because they are so simple, I hadn’t thought of them before. Save it. Print it.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [Linkedin] Top 35 B2B Marketing Posts for May 2010
    Lead Gen Tips: Use Google to Search LinkedIn - Smashmouth Marketing , May 26, 2010 Since I was spouting all about LinkedIn at Chris Brogan’s New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Linkedin (88). Best of B2B Marketing. May 2010.
  • WEBBIQUITY  |  THURSDAY, AUGUST 5, 2010
    [Linkedin] Best Business Blogging Tips and Guides of 2010 (So Far), Part 1
    On LinkedIn, you want to be all about business. Share this on LinkedIn. Stumped for new blog post topic ideas? Struggling to increase blog traffic? Want more comments? Higher search position? Better results from social media? Younger looking skin in just three days? 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends.
  • PAUL GILLIN  |  THURSDAY, JUNE 9, 2011
    [Linkedin] How Much Should You Pay For Content?
    There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. What’s that going to cost you? per word.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Linkedin] Five unbelievable social media mistakes you may be making right now
    Add a link to a LinkedIn profile or website so people can learn more. 'At my heart, I am a teacher in all I do, whether it is through my classes, books, or blog posts. And it’s my favorite part of my job too. am at a great point in my life where I can share my experiences and help people get through a learning curve quickly. ” 5.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Linkedin] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers. Prospects who wanted them had to look elsewhere. The latest version, Engage 8.3,
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 28, 2010
    [Linkedin] B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! recently read an article in eMarketer.com that I thought I’d share some highlights. Areas where we excel are in maintaining company-related profiles on social sites, microblogging and participating in 3rd party discussion sites.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 14, 2012
    [Linkedin] How much time should you spend researching prospects?
    Perusing a LinkedIn Profile can offer insights on the target customer, but the data provided is sanitized. How much time is the right amount of time to spend on pre-call research? Should sales reps spend three to five minutes before calls, or should they allot three to five hours? Some sales reps don’t do any research at all.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Linkedin] Diary of a Content and Social Intern: A Lesson in Social Media Privacy
    LOTS of research on LinkedIn and other social networking sites like Facebook and Twitter, which is not something I expected to be doing. have also spent time uploading infographics to various websites and updating user groups on LinkedIn. 'Author: Isabel Cain This summer I am interning at Marketo. Which has been pretty cool.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 10, 2010
    [Linkedin] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
    JDGershbein and @LewisHowes are great resources for LinkedIn. The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • HINGE MARKETING  |  MONDAY, MARCH 31, 2014
    [Linkedin] New Research Report: Why and How Clients Seek Visible Experts
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Hinge has just released a new study on why and how clients select and use high visibility experts. It’s called Finding Experts: Why and How Clients Seek Visible Experts and is available as a free download. About the Research. How Clients Find Experts.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Linkedin] New Research Study: How Professional Services Buyers Check You Out
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Every once in a while a piece of research comes along that neatly fills in a missing piece of the professional services business development puzzle. The Hinge Research Institute , our independent industry research organization, has just released such a study.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Linkedin] Do B2B Companies Really Need to Be on Facebook?
    Step 3: LinkedIn. If Twitter or LinkedIn are working for you, driving traffic and leads, and otherwise serving your business and its goals, and Facebook is not, it is time to leave. 'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. ” 5.
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] What No One Tells You About Your Career When You're 22
    Far too many people pick companies based on their current reputation rather than their possible growth, but you get far more career credit for being the fifth employee at LinkedIn after its explosive growth than you do for being the 5000th employee at Radio Shack before it stops growing entirely. 1) Solve for growth. 2) Always be learning.
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Social Business Readiness: 5 Questions for Human Resources
    Is your organization using social channels such as LinkedIn to recruit the best people for the open positions? Human resources are the people finders and keepers. Responsible for more than just hiring and exiting employees, they are often chartered with creating innovative projects to shape organizational culture. Social Human Resources
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 28, 2011
    [Linkedin] [Chart] Earthquakes, Hurricanes & Steve Jobs: The Week in Web Traffic
    LinkedIn. by Egan Cheung | Tweet this This August has had no shortage of big news events – from the market havoc almost 3 weeks ago, to Virginia’s earthquake of the century and the resignation of the CEO of one of the two most valuable companies on earth. The earthquake had only a mild impact on web traffic.  Sign up here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2011
    [Linkedin] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
    LinkedIn. by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. link]. link]. link]. The avg. link]. link]. link].
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Linkedin] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing. You do!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Linkedin] 5 Common Stages of B2B Lead Nurturing
    LinkedIn. by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Welcome.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 29, 2010
    [Linkedin] Social Media Catching On In The B-to-B Markets
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! They are finally seeing that there are opportunities to generate leads and position themselves as thought leaders according to a new report from eMarketer.com, B2B Social Media Marketing Heats Up. If you like this post, please pass it on to friends.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 6, 2010
    [Linkedin] Adding Social Icons Helps Drive E-mail Marketing Campaigns
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! If you haven’t, you should and here’s why: A recent study by GetResponse showed that e-mail messages that included social sharing options generated 30% higher click-through rates than e-mails without a social option. take my survey [link].
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Linkedin] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    You publish it, tweet it out and post it on LinkedIn. If you see little engagement on LinkedIn during evening hours, shoot for posts during work hours. 'You spend a good chunk of time creating a fantastic piece of content for your B2B audience. It gets some initial views, then fizzles out within days. Does this sound familiar to you?
  • B2B LEAD BLOG   |  TUESDAY, APRIL 19, 2011
    [Linkedin] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
    Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. The official verdict from MarketingSherpa has just arrived, in the form of their third annual B2B Social Marke ti ng Benchmark Report.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Linkedin] B2B Email Design – Gallery 2 « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Is good to see what’s out there, what is working and what is not.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Linkedin] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. Little Perspective Please.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 16, 2011
    [Linkedin] Pace Yourself: There’s No Finish Line in B2B Social Media Marketing
    It’s fine to pace yourself, but don’t be erratic with your engagement on Twitter, LinkedIn and Facebook. This is the third post in a five-part series by Billy Mitchell on social media marketing in the B2B world. In this post, Billy Mitchell discusses what’s needed to succeed in the long haul. Is it sustainable?
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