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  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Linkedin] 7 Killer Tips to Boost Your Infographic Performance
    For B2B marketers, this is likely to be LinkedIn and Twitter. B2B marketers are creating an increasing number of infographics, and it’s not because of anything in the water. Sixty-five percent of people are visual learners. But what other factors transform an average infographic to one that yields excellent performance? Keep it simple.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Linkedin] Finding social media success in regulated industries like banking and healthcare
    I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said. “The company is trying to figure out what to do, but in the mean time I feel like the world is passing me by.&#.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Linkedin] Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools
    While browsing a site or LinkedIn a sales rep can be alerted to all of the prospects they are tracking from a particular account creating true visibility into a prospects interests. Sales people can match contacts by domain, LinkedIn and email, increasing the overall efficiency of prospecting. Product News
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] How Axial Ramped Up Deliverability and Measurement Strategies
    For example, Axial was able to collect the data from LinkedIn and Google ads into Salesforce via Eloqua – and support the collection of valuable information to help guide future ad purchasing decisions. The team discovered that impressions and click throughs were similar on both ad platforms, but close rates were 40% higher on LinkedIn.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 13, 2011
    [Linkedin] K’s Top Five for the Week – March 13
    Share this on LinkedIn. Tweet This week my top five picks focus on content marketing. First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails. But content creation is only part of the battle. Enjoy! Share this on del.icio.us.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [Linkedin] Social Media and the Contact Center for Dummies (Wiley)
    Share this on Linkedin. One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin] 6 Tips for Easy Ebook Promotion with Social Media
    Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”. Blog!
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 2, 2015
    [Linkedin] New Use of Social Media in Workplace Lawsuit Notices
    Facebook | Google+ | LinkedIn |. The use of social media in employment law continues to evolve, slowly but surely. One recent and important development is the use of social media to provide notice to potential plaintiffs regarding wage and hour class action lawsuits. Author information. James Wu. James Y. James Wu.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 7, 2011
    [Linkedin] 9 Things I’m Looking Forward To At Marketing Profs B2B Marketing Forum
    Once a year I try to pick the most exciting conference with the best speakers to help me expand my thinking on B2B Marketing, to make new friends and connect with folks who I know only on Twitter, Linkedin or Facebook. For more, follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Strategy #mpb2b
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 2, 2015
    [Linkedin] Is Social Sales About Contacts, Context, Content or Conversions?
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. The simple answer is, it’s all 4. You need contacts to engage and convert and content to assist you in this process. What is often ignored is context which plays a huge role in defining relevance. Author information. Craig Jamieson. Craig M. Craig Jamieson. Social Sales
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Essentially, this data is infused into an ad platform , like Google, Facebook, or Linkedin, which then leverages it to drive relevant audiences to engage with you on your website. Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? Shifting Weight Towards the Top-of-the-Funnel. So, what can help?
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 5 tips to amplify your YouTube video and get more views
    Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . There’s always at least one person in every office who has 500 connections on LinkedIn. But fear not, there is hope for your video. link].
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin] Developing a Social Media Marketing Strategy in Technology
    For most target audiences, LinkedIn will be the most effective channel. LinkedIn, Twitter and YouTube work well for promoting your new content. Master the LinkedIn “group” Technology services providers are already accustomed to the online community of knowledge center forums. This is understandable to a degree.
  • OPENTOPIC  |  WEDNESDAY, JULY 29, 2015
    [Linkedin] How to Know When You Need A Content Marketing Platform
    LinkedIn Technology Marketing Community. Read Josh Turner’s tips on how to cultivate an esteemed audience on LinkedIn.). Perhaps you think putting together a content marketing strategy is something your company should do – eventually. Maybe you’ve mulled over the topic at a few business meetings. You're far from alone. Ready to go?
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Linkedin] Social Media For B2B Explained
    LinkedIn. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Linkedin] Marketing Mad Libs: Expert Edition [SlideShare]
    Recently, LinkedIn announced that everyone can now publish with their Influencers program, following in the footsteps of Medium and other publishing tools that allow the masses to create and publish content. ” The team at LinkedIn agreed, noting that brands spend too much time trying to distinguish between B2B and B2C marketing.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Linkedin] The Science Behind the Art of the Call-to-Action: Part 1
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. When professional services marketers set out to create calls-to-action, they often design according to a vague sense of what looks good, feels right, or lines up with some received wisdom about best practices. What is a call-to-action? Online Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    [Linkedin] Why SEO Is The Key To Successful Marketing
    I would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click.
  • VOLACCI  |  WEDNESDAY, MAY 22, 2013
    [Linkedin] Sales Systems [Podcast]
    sales systems , productivity Google Plus One Tweet Widget Linkedin Share Button Facebook Like Today''s tip: Build sales systems supported by your processes. Ben Finklea is the CEO of Volacci, the Digital Marketing Agency. .
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 11, 2013
    [Linkedin] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    Public social media networks like Twitter, LinkedIn, Pinterest and Google+ get crawled by search engines, which can further help with rankings that lead visitors to your website. LinkedIn is an example: It may not be driving the most traffic but the traffic it is generating might have the highest conversion rate (i.e. Awesome!
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Linkedin] 9 Ways to Generate Leads with Mobile Marketing
    Use LinkedIn Mobile Features to Target Your B2B Customers. More than half of LinkedIn Inbox page views are happening on mobile devices, so why not leverage this B2B tool in your next mobile campaign? Here are 10 things B2B marketers should be doing on LinkedIn. Mobile is huge. We get it. The statistics continue to prove it.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Linkedin] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    The system can use IP address to identify the company of anonymous visitors and will look up possible contact names at those firms from external sources including Data.com and LinkedIn. You may have noticed that there are many B2B marketing automation systems available. Content is served through short URLs to track consumption and sharing.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 1, 2015
    [Linkedin] Making Sense of Your Live Streaming Marketing Options: Periscope, Meerkat, Facebook Mentions & Blab
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. I previously blogged about leveraging live streaming for content marketing, something that has only become more popular since then with the ever-increasing buzz around Periscope and more recently Blab. Note: If you’v […]. Author information. Neal Schaffer. Video
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Linkedin] 5 Media Lessons Every Marketer Should Learn
    By the way, if you’re here for Dreamforce, join LinkedIn and Eloqua on “When Social Marketing and Social Selling Converge” at the LAM Theater on Thursday. by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Measure What Matters. “We
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Linkedin] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
    8 Companies Totally Rocking Their LinkedIn Company Pages : Check out the B2B and B2C companies that are making the most of their LinkedIn Company Pages. In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. An idea doesn't have to be unique to be great. 1) Crayon.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 17, 2015
    [Linkedin] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
    Twitter | Facebook | Google+ | LinkedIn |. The new platform […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin. PeopleBrowsr Acquires Empire Avenue, and Launches New Network by Raymond Morin - Maximize Social Business. Social Media Influence
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Linkedin] 10 Free Tools Every Business Blogger Should Bookmark
    4) LinkedIn Polls. Many people aren't aware that LinkedIn actually has a free polling feature for groups. So next time you're stuck for blog content or simply need some original data for your post, head over to LinkedIn, go to the 'Discussions' section of a group, and run a poll to get the information you need! Got a computer?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] Where Is Content Headed?
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. (It’s So just go order it!). It wants to grow. 99.9%
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Linkedin] What Google’s New Algorithm Means For You
    Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Are you wondering how the recent news in the SEO world might affect you? You may have heard that Google recently changed its search engine algorithm. Google Announces Search Engine Algorithm Change. What Prompted the Changes? Why Is This Important?
  • ACT-ON  |  WEDNESDAY, OCTOBER 5, 2016
    [Linkedin] Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?
    Tap into LinkedIn groups. Find the LinkedIn groups where your target market is spending time and listen to what conversations are happening. For example, you might push out new content through Twitter, post on LinkedIn or tap your network to promote the content. But what does this mean for brands? In this case, GE had the idea.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Linkedin] Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
    In 2016, the prospect has ALL of that information -- from my website, from LinkedIn, from Quora. I’m a sales geek. I grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. In fact, I largely built my entire career off getting good at it. Ok, so what’s the problem, Brian? So now what?
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 22, 2013
    [Linkedin] What I did on my Summer Internship: Perspective from eMagine’s Social Media Intern
    I mean, I have personal accounts on Facebook, Twitter, LinkedIn and Pinterest, but I rarely tweet or post a status- I mainly used social media to communicate and stay in touch with family and friends while I was at college. Both are different than LinkedIn, which is the most business-centric. Social Media
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin] Social Recruiting Leaders: 10 To Watch
    Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? Johnny Campbell and the team at Social Talent produce an outstanding series of advice articles and video tutorials on using Facebook, LinkedIn and the like for social recruiting purposes.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 14, 2016
    [Linkedin] Mi6 Agency’s Top Charts for February 2016
    Who should connect with contacts within a customer account on LinkedIn? This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of February 1st.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Linkedin] 9 Reasons Why Your Social Media Strategy Isn’t Working
    And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. This can include replying or retweeting people on Twitter, commenting on a post someone writes on your Facebook wall, or answering a question in LinkedIn Answers. Your social channels are overly self-promotional.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Linkedin] Today’s Facebook Update Changes the Way We Will Interact With Content
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. Introducing Facebook Reactions. Will this impact my Page? Page owners will be able to see Reactions to all of their posts on Page insights.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Linkedin] 14 Experts Predict 2013 Social Media Trends for Small Business
    Small businesses will make greater use of LinkedIn as the platform continues to expand its offerings. SMBs will also use more social networks—besides LinkedIn, Twitter and Facebook, SMBs will continue to discover Google+, Slideshare, etc.”. So, I decided to go with 14 predictions instead. Meghan M. Pinterest and Instagram).
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Linkedin] The Importance of Brand Integrity in the Digital Age
    Finally, you want to identify the most relevant social channels for your organization (which will likely include members of the “Big Seven” social channels: Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, YouTube), and set up profiles on them. A few weeks back, I was involved in a minor dust up at a local bar. Keepin’ It Real.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Linkedin] 11 Thought-Provoking Guides to Content Marketing for 2014
    Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: • Twice the normal number of total visits; • Five times the normal referral traffic from LinkedIn; • Four times the typical number of visits driven by Twitter; • Two times the average weekly visits from Facebook; and.
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Linkedin] How Should Technology Firms Tackle Social Media Branding?
    Posting to LinkedIn or Twitter can help bring your brand to life with your prospects, while providing real time updates and new information about your firm. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Social media is an effective way to reach a broad audience on a more personalized level.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Blog posts, email pieces, LinkedIn updates and ads, paid search ads, etc. Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Now that’s ROI!
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. The plane was in the air a few minutes later.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 12, 2009
    [Linkedin] Webinar on Effective Lead Management: How to Convert Marketing Leads into Sales Pipeline
    In fact, in a recent lead generation poll I conducted through my LinkedIn group, I found that converting leads to pipeline revenue was the biggest challenge for marketers. Research shows that about 80% of leads marketers generate end up getting lost, ignored or discarded. Sales provided little or no feedback on all the leads.
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Linkedin] How to Determine Which Social Media Site is Right for Your Business
    While Twitter and LinkedIn draw a similar number of leads, LinkedIn traffic converts at almost double the rate. In this example, LinkedIn comes through with the highest lead-to-customer conversion rate and the highest number of overall customers. Overall, LinkedIn provided the greatest yield from visitor to customer.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Linkedin] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content. Join us on LinkedIn and Twitter for more marketing tips and strategies. It houses your educational content. Blog Subscription.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Linkedin] The Critical Ingredients Of Effective Demand Generation
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Be patient !
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Linkedin] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Four Worthwhile Link Sources. Business partners.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Linkedin] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    4) Popular Industry LinkedIn Groups. LinkedIn groups can be another great source of content, similar to other forums. Look at some of the industry LinkedIn groups you or other employees at your company belong to, and see what topics are being discussed and what questions are being asked. It isn''t easy, is it? Why or why not?"
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Linkedin] 5 Ways Video will Transform Digital Marketing in 2016
    The opportunity now exists, at scale, to weave in the viewer’s name, company logo or photo from LinkedIn directly into a video to draw them into the story and create a unique and memorable experience. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Let’s Get Personal.
  • MARKETRI  |  TUESDAY, JANUARY 3, 2012
    [Linkedin] Two Smart Ways to Keep the Marketing Engine Running During Tax Season
    Update your LinkedIn status each time you post a new video. It’s the New Year and accountants celebrate it with mixed emotions as tax season is on the horizon. During “Busy Season” most professionals drive client work forward at full-throttle. So grab your in-house marketer or marketing consultant and let’s go!
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Linkedin] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It will involve monitoring, responding, and delighting (henceforth called "MRD") people tweeting #INBOUND13, @HubSpot, and all of our company pages (Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, & Instagram). I also created a Facebook event and LinkedIn group for INBOUND so the community can engage there, as well.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin] 6 Tips for Creating Content That Spreads Naturally
    That means when content is shared on Twitter, Facebook, LinkedIn and other platforms, there is a huge opportunity for it to get discovered by others, as well. We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. That means there's a lot of content.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] 13 Suggestions for Content Marketing Inspiration
    Skim through related LinkedIn groups for chatter about topics folks in other parts of the country (possibly in companies bigger or smaller than yours) are faced with. One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 30, 2016
    [Linkedin] What Hemingway Knew: How to Write Blog Content that Attracts Readers
    Let me know how it works for you: connect with me on LinkedIn. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). A ssets (free). S ocial Media. T rack. As Larry W.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 27, 2012
    [Linkedin] The Straight Dope On List Vendors
    Then I became desperate and posted the question up on an inside sales forum on Linkedin. A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Plus they could only provide me the data on cd-rom, yikes! Bad move. Yep, like I have $24,000 to spend. I'll pass.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Linkedin] 4 Marketing Automation Must-Haves For Beginners
    To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. When I think about starting my career in marketing automation, I think of the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. Get Logical -.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Engaging Content: 7 Tips to Get Readers to Think
    Share this on LinkedIn. When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you do that?
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Linkedin] How Marketers Are Using Social Media to Grow
    By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack. 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. So how often is social media marketing being used in 2011? Related articles.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 28, 2011
    [Linkedin] Content Marketing Tip: Use Ready-to-Publish Articles
    Share this on LinkedIn. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. You can find good writers in just about any field. Entertain. Engage.
  • SYNECORE  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] Maximizing the Effectiveness of Content Personalization
    For example, for B2B marketers, LinkedIn is more effective for distribution than Facebook, which is a better platform for B2C marketing. The reasoning behind this is that LinkedIn is more business oriented, while Facebook is dominated by consumers and their personal interests. Building Blocks of Content Strategy. 2) Consideration.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Linkedin] Six Steps For Delivering On The New Vision In Marketing
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 28, 2013
    [Linkedin] Are we one big web family? Think again.
    Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog , where I write about social business in Western Europe. Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog, where I write about social business in Western Europe. I know, food? standards. I know, food?
  • ANNUITAS  |  TUESDAY, MARCH 29, 2016
    [Linkedin] Stop Wasting Time in Excel – Embrace R
    The professors are knowledgeable, the lectures are in-depth, the projects are relevant, and best of all it’s free (unless you want to pay for the certification of completion for your LinkedIn page). If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” Where R Trounces Excel-.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2011
    [Linkedin] How To Measure B2B Demand Generation
    Let me know what you think in the comments below or on Twitter , LinkedIn , or Facebook. How to measure B2B Marketing. This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. Want more?
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Linkedin] 14 Content Marketing Tools to Help Your Business Grow
    With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Buffer. Yoast. MailChimp. PRWeb. Tweriod. Bundlr. Trello. IFTTT. Pocket.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Linkedin] Creativity, Technology, And The Future Of Storytelling
    Check out my presentation here: Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. Social media has turned us all into publishers. ” �.
  • BIZNOLOGY  |  MONDAY, APRIL 23, 2012
    [Linkedin] Looking for a job? Why aren’t “job creators” finding you, instead?
    Do you have a website or a Twitter account or a LinkedIn profile? In one recent case, I went through a dozen resumes of “social experts” and only found 3 candidates who had Twitter and LinkedIn profiles. Only one had their company website listed on their LinkedIn profile. Photo credit: Wikipedia. What is it?
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Linkedin] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Get your (social) house in order According to Hinge, 70% of professional services buyers use LinkedIn as their social media platform of choice to source information about potential providers. Assuming you’re already on LinkedIn (which you are, right?), Back in 2009, I ran an experiment. It was dreary, mind-numbing work. Why not?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 20, 2015
    [Linkedin] An 11-Step Approach to Implementing Employee Advocacy [Free Ebook & Webinar]
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Let me begin by saying, out of any other social media program that your enterprise decides to implement, an employee advocacy program is the one initiative that will touch more of your employees than any. Author information. Neal Schaffer. Neal Schaffer. Employee Advocacy
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Linkedin] The 28 Best Influencer Marketing Tools
    Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” LinkedIn’s limitation is with the folks who fall outside of our network; especially if we don’t have $10 for each InMail we want to send. Interest in influencer marketing is skyrocketing. 1) Klout. ” — ViralBlog.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] How to Build the Perfect B2B Social Media Strategy
    I studied how these brands fared on Facebook, Twitter, LinkedIn and Instagram during the six-month period between 1st May and 31st October. The chart below shows the engagement levels that these B2B brands get on Instagram, Facebook, Twitter, and LinkedIn. Instagram reports an average following of 187,000 and LinkedIn 31,000.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Linkedin] Hinge’s Fab Five: August 2013
    PPC for LinkedIn: What’s the Difference? More and more professional services firms are experimenting with LinkedIn advertising as a way to generate new leads. Top Professional Services Marketing Content from August 2013. Each month an enormous amount of content is published on marketing. Enjoy! Infographic].
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Linkedin] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s lyss.c (my It''s another way to connect. Integration rules. People. Brands.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Linkedin] A course correction for influence marketing measurement
    I have a friend who has the title of “influencer” on his LinkedIn profile. I have a friend who has the title of “influencer” on his LinkedIn profile. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. That comment nails it. WHAAAAT? Very few.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Linkedin] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). College graduation is just around the corner, which means it’s almost speech season. We want to help. Don’t try to boil the ocean.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. I have to admit that I really geek out when I see a great piece of content. Just look at this photo on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 3, 2011
    [Linkedin] Top 25 Most Useful Social Media Marketing Blog Posts of 2010
    The algorithm I used in calculating these top 25 posts is the same I used in my previous top blog posts of 2010 for Twitter , LinkedIn , and Facebook , and I have also added a few of my posts from 2010 where relevant. Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Linkedin] How to Involve Your Team in Your Social Strategy
    Every update shared by your company should be engaged with by your team – whether that means liking a post on Facebook, commenting on a LinkedIn post or retweeting an update on Twitter. If you’re using social media – you’re already on the right track! But – you could be doing more. Expand Your Social Reach. But don’t let it end there.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Where do you begin in Content Marketing? Answer: Know your Buyers
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Many were on social media – Twitter, Facebook, LinkedIn, etc., Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. I highly recommend you attend this event, by the way.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Linkedin] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    And follow the conversation on Twitter , LinkedIn , Facebook or Google+. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of content marketing ? Will it be found in the solution to digital marketing challenges in our mobile-connected world? Time to mix it up! C’mon.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] What’s it Matter? Trust, Social Media and Your B2B Brand
    Related Stories Social Sales | How To Avoid Being Seen As “Just Another Salesperson” Ways the Hospitality Industry Can Take Advantage of LinkedIn 5 Hot Tips for Running Successful Twitter Contests. “Trust me…” “If I’m being honest…” “To tell the truth…” “Honestly…” You’ve heard all this before.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Linkedin] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • PR MEETS MARKETING  |  THURSDAY, APRIL 3, 2008
    [Linkedin] Is Twitter Just a Popularity Contest?
    I posted a question about Social Media releases vs. traditional releases on Facebook , Twitter and LinkedIn. . LinkedIn. Whereas on LinkedIn, people could stumble upon the question over a period of hours and days. . technorati tags: Conversation Facebook LinkedIn Twitter Social Media. Which was the best? del.icio.us
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. But how can you measure your social marketing ? How do you know what’s working, and what isn’t? Campaign Visits. Shares.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Why You Need an Editorial Calendar for Social
    It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social?
  • FATHOM  |  WEDNESDAY, JULY 31, 2013
    [Linkedin] Act Like a Marketer, Think Like a Salesperson
    members of the B2B Technology Marketing Community on LinkedIn —are: Lead-generation (71%). News flash: Content marketers want to generate leads. No, I’m not kidding. With all due respect to BtoB magazine, we’ve got some new data on what B2B marketers want … leads. Thought leadership (50%). Marketing education (50%).
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 30, 2012
    [Linkedin] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Linkedin at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Linkedin] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Linkedin at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Linkedin] What Makes A Successful Social Executive?
    LinkedIn Diva ” Lori Ruff of Integrated Alliances seemed to agree with Krigsman’s assessment. The past decade has seen the emergence of the digital bazaar. Fidelman allows a few of these CIOs to speak about their new social roles and the importance of those roles to their businesses. They are confident (i.e., Authentic Interaction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Linkedin] Are marketers getting lost in the Dark Funnel?
    In other words, if you are asking influencers to share your content on Twitter, Facebook, LinkedIn and Google+, you will need to create 4 sets of smart URLs for each influencer. Follow her @KristaLaRiviere and on LinkedIn. By Krista LaRiviere, {grow} Community Member. How did this person hear about us? How informed are they?
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Linkedin] Social Selling: Step Up Your Game
    Moran suggests tweeting 10 times a day, with smart, helpful, early-to-mid funnel related content; updating your LinkedIn profile three to five times daily by sharing articles, research graphics, SlideShare presentations, and videos; and blogging one or twice a weekly. Imagine, for a moment, you’re at a party where you don’t know many people.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Linkedin] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
    In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. 4 1/2 out of 5 stars (Based on a review of a reviewer copy of the book.). Jeffrey is also a guest on Mad Marketing TV , where he’s interviewed by yours truly.). The book not only covers change. “No one is going to die.”
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Native Advertising Is Not Content Marketing
    I’ve written a thorough overview of native advertising on LinkedIn , but let’s look at one example. When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. The words we use are important. It’s an asset.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 23, 2015
    [Linkedin] The Myth of Ownership in Customer Experience Marketing
    Twitter | Facebook | Google+ | LinkedIn |. In corporate America, establishing ownership of a project, function, or activity is a familiar process. As a consultant, I have often witnessed the ritual, especially when there is a function or responsibility that’s being created or reorganized. When someone owns a process they are […].
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin] The 45 Inbound Marketing Terms You Should Know [Glossary]
    LinkedIn. LinkedIn is a business-oriented social networking site. As of June 2010, LinkedIn had more than 130 million registered users, spanning more than 200 countries and territories worldwide. Bottom line: If you’re not on LinkedIn, you’re SO LinkedOut. Yes, there will be debate on the imperative-ness of these terms.
  • SAZBEAN  |  THURSDAY, DECEMBER 29, 2011
    [Linkedin] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and “experimenting” by participating sporadically isn’t really going to generate results. Have you enabled company status updates for your LinkedIn Company Page? Hallelujah!
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Linkedin] Green Marketing: Be Careful What You Say
    Twitter | LinkedIn | Green Marketing: Be Careful What You Say by Kyle-Beth Hilfer - Maximize Social Business. Social media marketers often try to lure in customers by appealing to their sense of environmentalism. They tout their products as being green, biodegradable, or good for the environment. Social Media and the Law
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Tool That Will Replace Your Social Media Agency: Likeable Hub by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Linkedin] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. I agree. percent were quality.
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