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  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin] 20 Fresh Stats About the State of Inbound Marketing in 2012
    12) 62% of companies using LinkedIn have acquired a customer from the network. 15) 65% of B2B companies report that they have acquired a customer through LinkedIn. HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. Tweet This!
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 1, 2013
    [Linkedin] Sales Prospecting Perspectives Weekly Recap - Week of November 1, 2013
    Robert Koehler from LinkedIn Sales Solutions wrote a guest blog post for Funnelholic called, Searching for Buried Treasure: Finding Prospects on LinkedIn. Definitely a must-read for those looking to find prospects on LinkedIn. Happy November 1, Sales Prospecting Perspectives readers! How was your Halloween?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin] BtoB Magazine Selects 2011 B2B Social Media Winners
    LinkedIn: Accenture. Its careers group on LinkedIn has more than 5,000 members, but what impressed us most are the subgroups, each of which is managed by a different Accenture consultant. BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] Why Sales Is Going Inbound: Introducing Signals
    When an important customer changes jobs and updates their profile on LinkedIn, Signals surfaces an alert, and I know about a potential new opportunity. Anyone, HubSpot customer or not, can use Signals for free to get notifications about email and LinkedIn interactions. It’s in my blood. you get the idea. What Is Signals?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Linkedin] 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy
    See what your peers are sharing on Twitter and LinkedIn, as well. Join us on LinkedIn for more insights and resources on content marketing. According to Hinge research, high-growth professional services firms generate at least 40% new business online. They educate their target audience by sharing valuable information. Step 1. Step 2.
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Linkedin] Can you repurpose content?
    Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them. Content Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] How to set up a Social Media Command Center
    Follow him on Twitter and LinkedIn. By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Start with the why. Real-time marketing and engagement during events. Customer service. Customer insights and analytics.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2011
    [Linkedin] How To Measure B2B Demand Generation
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. How to measure B2B Marketing. This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. Want more?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Linkedin] The Secret To A Better Customer Experience
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. The Age of Personalization. Personalization Comes Of Age. Strategy
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin] 10 Beginner Twitter Tips for A/E/C Firms
    Some professionals are willing to dip a toe into the more simple networks like LinkedIn, where the business benefits are more apparent, but social networks like Twitter are often deemed too “new” or foreign for A/E/C professionals to try. Tweets, hashtags, and mentions…oh my! Yes, simple! Make the personal connection.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin] 10 Reasons Why B2B Companies Are Failing With Social Media
    Instead paid social media marketing efforts on platforms like Twitter, Linkedin and Facebook should be used to bolster your organic marketing investment. Too many B2B companies are flat out failing at social media marketing. It isn’t their fault. This isn’t an attack on the companies. This shouldn’t be news to anyone though.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Linkedin] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Linkedin] Sales Best Practices include Marketing-Sales Alignment
    Related Posts: The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently Getting Ready for Marketing Automation. Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Linkedin] So You’re Blogging. Now What?
    Or maybe you go a step even further and share that content to a readied audience on LinkedIn/LinkedIn groups. You have your blog content, and it's published to your page. All of the "i's" have been dotted and the "t's" have been crossed. The article looks great. You've taken it a step further. You're killing it. We can help. Now What?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Linkedin] The Speakers at the Social Tools Summit #SocialTools15
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Speakers at the Social Tools Summit #SocialTools15 by Neal Schaffer - Maximize Social Business Our community manager, Debbie Miller, has been monitoring the stream (while she is on stage as a panelist!)
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Linkedin] 7 Trailblazing Brands That Won By Being First
    LinkedIn. LinkedIn had some foresight, though, and created a new platform that took a different spin on social networking. Instead of keeping in touch with friends for social reasons, LinkedIn created the first platform for professional networking online. Since then, LinkedIn’s growth has skyrocketed. The result? DeBeers.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 14, 2015
    [Linkedin] Content Marketing The Answer For Sales Success As Well?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. We all know that today’s consumers have changed, and they are buying differently. They have access to mobile, social and digital media to help them learn and gather information on their own before making a purchase decision. We can help!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Linkedin] Will Google+ Overtake Facebook? [Data]
    That's impressive considering LinkedIn was launched back in May 2003. Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. That's a lot of growth! At this point, we're all keeping a close eye on Google+'s growth, wishing we had a crystal ball. billion visits.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 3, 2011
    [Linkedin] How to Do Great Marketing with (Almost) Zero Money
    Ask questions on LinkedIn. Make it really easy for prospective customers to find by posting to social networks like LinkedIn , Twitter , Facebook as well as Digg , Delicious , StumbleUpon , SlideShare (presentations), YouTube (video). This post originally ran at SaneraPDC.com as part of March Marketing Madness. The best news?
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 5 tips to amplify your YouTube video and get more views
    Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . There’s always at least one person in every office who has 500 connections on LinkedIn. But fear not, there is hope for your video. link].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Linkedin] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    LinkedIn. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. The social Web is a noisy place.
  • HINGE MARKETING  |  MONDAY, APRIL 28, 2014
    [Linkedin] Visible Expert Profile: Joe Pulizzi
    Because he had written a book, Joe was asked to speak at bigger and bigger events, he was invited to contribute to a special “Author Series,” and major clients, like LinkedIn and DuPont, were attracted to his company. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. ” Starting Out.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] Top Trends in Technology Marketing for 2015
    By now, many competitive technology firms have recognized that social media – and particularly LinkedIn – can play a very active role in lead generation. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Research conducted by RAIN Group and Hinge shows a striking trend. ” Voice. Brand.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 9, 2013
    [Linkedin] Going On Vacation? How About A Digital Detox?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Two weeks ago I took some time off from work. I was not on vacation. In fact, it was one of the hardest weeks of work of my whole life. Help!) So, I am very motivated. Photo Source.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Linkedin] The Future of Digital Marketing According to the Giants
    Clayton can be found on LinkedIn  and  Google+. Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Linkedin] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. Haven’t heard of a swipe file?
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Linkedin] 4 Tips to Attract More Readers to Your Business Blog
    Facebook , Google+, Twitter , LinkedIn are some names that come to your mind when thinking about content marketing for your website. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. But coming up with a successful blog can be a tough job. Use SlideShare. Guest Author bio.
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Linkedin] 3 Reasons Why Mobile Matters for Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. But if every person you know has a smartphone, how important is it to make your website mobile-friendly? Here are the top three reasons why : 1.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Linkedin] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    LinkedIn. Based on the Periodic Table of Marketing Attribution , this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. click to view larger). Attribution Data. Attribution Program.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    As more and more recruiting is done through platforms like LinkedIn, Glassdoor, Indeed and more, online recruiting is becoming increasingly more important to AEC firms. Do you share career opportunities on LinkedIn? How will your firm attract top talent in the coming years? Having top talent will help you attract more top talent.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Linkedin] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    Social Media: How effectively are we using Facebook, LinkedIn, and Twitter in our marketing? Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. It's called Marketing Grader. What's your marketing grade ?
  • DISCOVERORG  |  WEDNESDAY, JULY 6, 2016
    [Linkedin] [PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns
    Without a solution in place, sales reps report spending 25-50% of their time using a variety of methods, from researching prospects on LinkedIn to swapping info with their peers at other companies, to gather enough intel to find and connect with the right decision-maker. Looking for a No-BS podcast that will elevate your sales results?
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Linkedin] 15 Blog Optimization Stats You Need to Tweet. STAT
    15) Pinterest pins were slightly more frequent than LinkedIn shares at 0.5% and 0.4% You''ve probably heard many times before that if you want to create and sustain a successful blog, there''s a lot you need to do. You''ve got to create exceptional content. You''ve got to optimize your posts for search engines. practice. can feel daunting.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Linkedin] B2B Social Media Marketing Statistics to Ponder
    LinkedIn: 116 million users. Many of the people at LinkedIn are professionals, business owners or other talented individuals. by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. But what are the numbers to know behind the most popular social media platforms? and 8:00 p.m.,
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Linkedin] 8 Blog SEO Tips for Top Search Results
    Share this on LinkedIn. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Write at least 300 words.
  • HINGE MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Linkedin] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. By Jessie Biele. Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. You Can Show What You Know.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Linkedin] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    This will help get your event in front of thousands of more qualified people that you wouldn't normally have access to. 6) Use LinkedIn for promotions targeted to your industry. LinkedIn Company Pages , LinkedIn Events , and LinkedIn Groups are a great way to contact people in your industry who may be interested in your event.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 6, 2010
    [Linkedin] 1:1 Social Advertising in B2B Marketing
    Share this on Linkedin. Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. As an experiment he had tried targeting his girlfriend (now fiance!) Tweet This!
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Linkedin] After the Webinar: 7 Steps to Ongoing Audience Engagement
    steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. What happens after the live webinar is even more important than what happened before it. Here are seven ways to get the most out of your webinar investments: 1. Post and promote the on-demand recording. Follow up with the leads.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    [Linkedin] Why SEO Is The Key To Successful Marketing
    would be honored if you follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Linkedin] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. As a student of marketing and social media, I am always looking for the best examples of content out there. Here is a compilation of the best slideshares, videos, vines and more from the past year.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Linkedin] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You already know that a big part of building a strong brand is building a recognizable brand. And while becoming a Visible Firm may take a lot of work, the benefits and rewards are well worth the effort. So, how can you become a Visible Firm?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 28, 2013
    [Linkedin] Are we one big web family? Think again.
    Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog , where I write about social business in Western Europe. Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog, where I write about social business in Western Europe. know, food? different kind of {grow}!
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    15) 43% of all marketers have found a customer via LinkedIn in 2013. 23) The Blogging Food Groups - This infographic from LinkedIn Marketing Solutions explains the elements of a well balanced blog. ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. Demand Gen Stats You Should Know. 11) U.S.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Linkedin] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    The system can use IP address to identify the company of anonymous visitors and will look up possible contact names at those firms from external sources including Data.com and LinkedIn. You may have noticed that there are many B2B marketing automation systems available. Content is served through short URLs to track consumption and sharing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Linkedin] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    LinkedIn. by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. But when you have to scale across a global enterprise, taking into account multiple product lines, services and the various different types of customers and prospects – well, things can get really complicated. Get Organized. Be an Enabler. Prepare.
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Linkedin] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    On the call, your prospect tells you almost no one in the company uses Twitter, a handful are on LinkedIn, and they don’t have a social advocacy strategy. The last thing you want is an upset costumer airing their grievances via an open letter to your business on LinkedIn because they couldn’t get ahold of a human.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Linkedin] 7 Ways to Format Blogs to Engage Readers’ Brains
    Share this on LinkedIn. What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. The headline is what gets read and spread. It’s your “shout-out&# on social media sites, in feed readers, and email updates. How? 1.
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Linkedin] Social CRM for Small Business
    Jon is on Twitter, Linkedin, Facebook and he uses email. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. But, Nimble is much more. Enjoy the Interview! love it!
  • SALES LEAD DYNAMICS  |  THURSDAY, JULY 14, 2011
    [Linkedin] Eat Your Peas: Always Be Networking
    Connecting via LinkedIn, Facebook, and other social media. Communicate with each group appropriately.  “A” – Monthly call or meeting. “B” – Bimonthly call or email; Meet two or three times a year. “C” – Connected via LinkedIn; Receive quarterly newsletter. Five new LinkedIn contacts. New LinkedIn Contacts. 2. 1. 1.  .  . 4. 5.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 21, 2016
    [Linkedin] Celebrating Christmas in July with Personalized Content
    Photos from LinkedIn. With Christmas in July fast approaching (July 25, in case you don’t celebrate Christmas in July), all of us at Bulldog decided to take a look back at one of our favorite holiday campaigns. This past winter, we helped Oracle deliver a number of helpful assets in an innovative way. And we agree! You can also use: Names.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Linkedin] What Sales & Marketing Can Learn From "Tommy Boy"
    When your buyer changes their title on LinkedIn it is a sales signal. Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. will get to the specific reference a little later. Stay with me. Marketing by the Numbers.
  • VOLACCI  |  WEDNESDAY, JUNE 19, 2013
    [Linkedin] Content Marketing Explained
    content marketing , Content Strategy , digital marketing Google Plus One Tweet Widget Linkedin Share Button Facebook Like This brief video looks at the concepts of content marketing , as applied in a way we''ve all seen before - a grocery store magazine. Anyone know where to get some popcorn? Lets take a look at the magazine.  . know H.E.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 30, 2016
    [Linkedin] What Hemingway Knew: How to Write Blog Content that Attracts Readers
    Let me know how it works for you: connect with me on LinkedIn. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free). ocial Media. As Larry W. Analogies.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Linkedin] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Find groups on social media sites like LinkedIn to tap into common issues, or to create local meet-ups. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales. So how do you keep customers engaged beyond the purchase? Encourage Advocacy.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [Linkedin] The Past And Future Of sCRM In Prospecting And Selling
    Five years ago, few people thought social networks or social channels like Twitter and Facebook and LinkedIn should be on their business radar screens, and now “Social” is the business buzzword of the day. Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Listen first.
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Linkedin] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
    And they're not just limiting their personality to "fun" social networks, like Facebook and Pinterest; they're even sharing this type of content on places like LinkedIn. Question. Does your marketing sound like it was created by Eeyore? Bill Lumbergh? Michael Scott? But you know what I think? I've said it before, and I'll say it again.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Linkedin] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    49% of marketers reported they’d stick with Facebook if they had to choose, and 16% picked LinkedIn. Takeaway: Don’t run and cancel your Twitter account, but the 1950 marketing professionals who’d pick LinkedIn and Facebook could be on to something. Social Media Is Still Growing. Social Media Is Really Effective. YouTube Is Social.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Linkedin] What Your Last Facebook Post Says About Your Brand
    Recently, Mashable and Eyetrackshop ran an eye tracking experiment to see what people look at in social profiles and found that: Profile photos get prime attention (except on LinkedIn where Job Title get more attention than anything else). more or less ever.  The top post is the thing that people will walk away thinking about.
  • WRITING ON THE WEB  |  FRIDAY, MAY 11, 2012
    [Linkedin] 5 Pinterest Pinning Tips: Don’t Be a Pinhead
    LinkedIn Power Tips: Give Before You Receive. Don’t Be a Pinterest Pinhead. etiquette tips for pinning on the world’s favorite social pinboard. It’s true that Pinterest is fun—designed to be a simple, beautiful way to pin all your favorite ideas, products and places on the Web —but it’s also true that it’s powerful. Plus, it’s fun!
  • THE EFFECTIVE MARKETER  |  MONDAY, MAY 9, 2011
    [Linkedin] The Rise of the Content Marketer « The Effective Marketer
    Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Linkedin] How To Adapt Your Social Strategy Channel-By-Channel
    LinkedIn. LinkedIn profiles are almost ubiquitous in the corporate world, but savvy marketers don’t use this platform for advertising so much as for establishing business relationships and building connections. Marketing is all about making connections with people. Facebook. Be entertaining, be relatable, be funny. Twitter. Pinterest.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JUNE 7, 2005
    [Linkedin] B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ten times more people call now.
  • B2B LEAD GENERATION BLOG  |  THURSDAY, NOVEMBER 16, 2006
    [Linkedin] B2B Lead Generation Blog: Podcast: Tradeshow and Event Marketing with Ruth Stevens
    B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Target Marketing: What’s a Lead?
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 12, 2015
    [Linkedin] Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
    Other notable social media platforms and messaging systems: Line (205M), Snapchat (200M), Sina Weibo (176M), Vkontakte (100M), LinkedIn (97M). This past week, members of our team participated in U.S. Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. Over 3.1 Over 2.2 Over 3.7
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 22, 2010
    [Linkedin] A Customizable Holiday
    facebook linkedin marketing Sales Intelligence social selling twitterLast weekend, I returned home to find my mother brimming with excitement over a Christmas gift for my sister. Sales 2.0 Social Selling B2B b2b sales crm 2.0
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Linkedin] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Linkedin] Visible Expert Profile: David Meerman Scott
    On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. For David Meerman Scott , necessity was the mother of entrepreneurship.
  • SYNECORE  |  MONDAY, JULY 29, 2013
    [Linkedin] Digital Video Advertising is Growing; Marketers Get Excited
    LinkedIn/Google. LinkedIn isn’t quite threatening the likes of TV video advertising, but it definitely threw its hat into the ring this year with video advertisements for brands. And what if that broken record was spewing really wonderful news for marketers, like how video rules (have your heard that before ?) This year, 74.4 Facebook.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Linkedin] Where to Find a Marketing Automation Expert
    Post the job in LinkedIn groups. Use LinkedIn InMail. Found the perfect candidate on LinkedIn, but see that they are aleady employed? You can use LinkedIn InMail to send them messages asking if they are interested in discussing the role. Why is it so hard to find someone with the skills I’m looking for? . The problem?
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 16, 2012
    [Linkedin] 2012 #Nifty50 Top Men in Technology on Twitter
    He was an early adopter of LinkedIn and Twitter , and is a frequent speaker at industry conferences and universities. John is a fun and engaging presence on Twitter , Facebook , LinkedIn and Pinterest and also blogs for Dell. Nominees working for tech-focused venture capital, advisory and analyst firms were also allowed. Founder of St.
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Linkedin] 7 Targeted Social Networks Niche Marketers Should Try
    You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. Think of it as a much broader version of LinkedIn Answers ! But you must know that those "top" social networks aren't the only ones out there, right? Find inspiration!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 20, 2012
    [Linkedin] Two Big Problems Between Sales & Marketing – And How to Solve Them
    And if you’re at Dreamforce, don’t miss today’s session with LinkedIn and Eloqua on “When Social Marketing & Social Selling” at the LAM Theater at noon! by Jesse Noyes | Tweet this We’re all familiar with the divide between sales and marketing. The two teams should be working together, but often they feel like they’re on separate islands.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Linkedin] How To Analyze and Grow Website Visits
    YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Linkedin] The Top 5 Business Challenges for Accounting & Financial Services Firms
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Any decision-maker at a CPA firm knows the industry is undergoing a wide range of dramatic changes – and the effects of those changes are hitting all at once to produce a whole new set of major business challenges. The competition is fierce.
  • SAZBEAN  |  THURSDAY, JANUARY 26, 2012
    [Linkedin] The Ultimate Checklist for Integrated Marketing
    ’ ‘Share on LinkedIn’ ‘+1 This!’) ‘Follow Us on Twitter/Facebook/LinkedIn/Google+!’) Successful inbound marketing requires a hand in a number of different marketing channels, from blogging, to social media, to email, SEO, PPC, and even live events. Email and Social Media. News & Notes
  • MI6 MARKETING AGENCY  |  SATURDAY, JUNE 25, 2011
    [Linkedin] Top Posts This Week
    Linkedin kicking Facebook’s butt? The Lowdown on Facebook, Twitter and LinkedIn for B2B Marketers. Helping Unlock the Marketing Puzzle. Each week Chris Herbert, through his Twitter feed shares charts, infographics and articles that he’s read and annotated. Here’s the posts he read, annotated and shared last week.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Linkedin] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. agree. percent were quality.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Linkedin] The Key to Persuasive Writing? Stop Couching!
    With your B2B audience, you should look at ways to get ramped up on LinkedIn" instead of "I just think you should try out LinkedIn. A few weeks ago, a couple HubSpotters and I were talking about something people do all the time, but shouldn’t. “I could be wrong, but I think …” or. Why We Couch. ” Or.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 10, 2011
    [Linkedin] How Businesses Use Social Media for Recruiting [INFOGRAPHIC]
    LinkedIn isn’t the only social network that helps in the job search process — Facebook , Twitter , YouTube and Google+ have all been used by people to land jobs in innovative ways. Thanks Erica. Erica’s bio follows the post. Take a look and let us know what you think of using social media to find a job. ericaswallow.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Linkedin] The Unspoken Rules of the Internet
    Unless you''re actually friends.). 6) Don''t connect with someone on LinkedIn unless you''ve had some type of contact in the past. Or heck, maybe they are spoken. but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground. Just don''t. don''t.
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Linkedin] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday. Tweet. Want to get noticed online? Tweet. Tweet. Infographic].
  • HALEY MARKETING  |  TUESDAY, OCTOBER 13, 2015
    [Linkedin] How Should Our Staffing Firm Use Facebook?
    How Should My Staffing Firm Use LinkedIn?, How Should My Staffing Firm Use LinkedIn?, For many staffing and recruiting firms, the way to best utilize Facebook isn’t as clear-cut as some of the other social platforms available. One of the biggest reasons for this is because Facebook is changing. Constantly. Is organic reach enough?
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Linkedin] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogs have been around for quite some time now. Blogging is free or very low cost. Conclusion.
  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Linkedin] 7 Killer Tips to Boost Your Infographic Performance
    For B2B marketers, this is likely to be LinkedIn and Twitter. B2B marketers are creating an increasing number of infographics, and it’s not because of anything in the water. Sixty-five percent of people are visual learners. But what other factors transform an average infographic to one that yields excellent performance? Keep it simple.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Linkedin] Savvy Speaks: What's Your Keyword Strategy?
    Oh to be sure, you need to make certain that you include specific ones for your readers to be able to find your pieces but let's face it, with Twitter, Facebook, Linkedin, and Google+ there are a lot better ways to get the word out about your information. Wendy. Keywords. Quite frankly, keywords are not what they used to be. Stephanie.
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Linkedin] Effective Social Selling = Mindset over Tactics
    If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. What is it about the term “Social Selling” that gets people riled up? Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] 13 Suggestions for Content Marketing Inspiration
    Skim through related LinkedIn groups for chatter about topics folks in other parts of the country (possibly in companies bigger or smaller than yours) are faced with. One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Linkedin] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    Visit Jim’s blog or connect with him on LinkedIn We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. Re-imagining in Action. Building Engines' photo). Multi-Purpose Publishing Process.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Linkedin] 5 Tips to Get Your Content Shared More Often
    For example, if your target audience is B2B marketers, the Content Marketing Institute chart below shows that LinkedIn and Twitter are the preferred social channels for this audience. The market is flooded with information each minute – 1,400 blog posts, 277,000 tweets and 204 million email messages – and that’s just scratching the surface.
  • VIEWPOINT  |  TUESDAY, AUGUST 18, 2015
    [Linkedin] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
    You can follow her on Twitter @pamhege or find her on LinkedIn. In today’s B2B companies, marketing and sales alignment is critical to success. Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Added an SDR team.
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Linkedin] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Five Ways You Should Be Using LinkedIn  (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs). Marketing Trenches).
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Linkedin] The Critical Ingredients Of Effective Demand Generation
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Conclusion.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Linkedin] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    You can follow her on Linkedin & Google+. . Let’s face it — what’s sexy is what sells. In the buttoned-up collar business world, though, sexy, exciting experimentation and innovation efforts are often subservient to more cautious, measured, business-as-usual strategies. Why is this so critical to a marketing executive?
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 10, 2012
    [Linkedin] 7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients
    News.le is a very interesting new service that allows you to upload your email, LinkedIn, and Facebook connections and it will then scour the internet for mentions of your contacts in news articles. Even better than free donuts … helping your clients build their own businesses. You get to be the cream. Be sure to add a personal comment!
  • HINGE MARKETING  |  MONDAY, MARCH 10, 2014
    [Linkedin] Visible Expert Profile: Rick Telberg
    Today, CPA Trendlines has over 53,000 followers on LinkedIn—where they have been rated as one of the top 150 industry influencers—and over 16,000 followers on Twitter, where Rick’s photo and name accompanies his firm’s status updates. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.
  • SYNECORE  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] Maximizing the Effectiveness of Content Personalization
    For example, for B2B marketers, LinkedIn is more effective for distribution than Facebook, which is a better platform for B2C marketing. The reasoning behind this is that LinkedIn is more business oriented, while Facebook is dominated by consumers and their personal interests. Building Blocks of Content Strategy. Takeaway.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Linkedin] The Brand Resolution That You Can’t Skip
    For example, at the end of each day, the social team could send their scheduled tweets, Facebook posts, and LinkedIn posts to a cross-functional team of reviewers. Author: Ellen Gomes It’s a new year, which means it’s time to get started on making your resolutions a reality (both personally and professionally). Yes, of course it does!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Linkedin] How to Utilize B2B Online Marketing to Promote New Solutions
    For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
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