SAVVY B2B MARKETING | MONDAY, SEPTEMBER 10, 2012
[Linkedin] Why Your Benchmarking Approach is Ruining Your Business Intelligence
Erin is a regular contributor to their blog and to LinkedIn Answers. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. There is a certain sense of personal satisfaction in knowing you are “beating the competition.” mean, take a look at the screen grab below. Hint: probably not).
HINGE MARKETING | MONDAY, FEBRUARY 23, 2015
[Linkedin] Top 5 Business Challenges for Management Consulting Firms
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. The forces driving change are many and various. So we got down to research. Attracting and developing new clients.
BIZNOLOGY | TUESDAY, MARCH 5, 2013
[Linkedin] Facebook paid sponsored content will meet you only halfway
LinkedIn to Launch Sponsored Posts (socialtimes.com). After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Why not, right?
MODERN B2B MARKETING | WEDNESDAY, AUGUST 1, 2012
[Linkedin] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
He is author of The Like Economy, the forthcoming LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits, and co-author of Facebook Marketing. Recently, Marketo : Can you tell me about your upcoming book “LinkedIn for Business”? Brian : Well, I think the visibility is the biggest one.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 17, 2011
[Linkedin] Dreamforce: Ending the “Accidental Revenue” Myth
LinkedIn. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Too often, we buy into the story that some genius rolls out of bed, has an epiphany and – Wham! Google, or Apple or even Salesforce.com is born. While I was at the beach this year, I read Peter Sims’ Little Bets. Lather, rinse, repeat. Share email.
FEARLESS COMPETITOR | WEDNESDAY, SEPTEMBER 28, 2011
[Linkedin] Doing what’s right – a full decade later
Recently, I tracked him down on Linkedin by searching for his name – he’s now working for The SAS Institute. connected to him on Linkedin and even wrote a recommendation for him. B2B demand generation | Making things right (fits with Core Values posted earlier today). Go sell something else.”). ”). Years passed.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 18, 2013
[Linkedin] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
Examples of specific engagement strategies for channels including LinkedIn an editorial forums. by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. No longer can marketers or sales reps relegate communications to company centric conversations.
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 10, 2010
[Linkedin] Web Analytics + Customer Voice = 20/20 Vision.
Share this on LinkedIn. Andrew Lucyszyn. In this age of tweeting of every customer’s every impulse, and the power of exquisite multivariate tests to generate thousands of permutations, there is no shortage of data inputs that can drive a business’s reactions to, well, nearly everything. Unlike that #16 seed, you get the option of a do-over.
KOMARKETING ASSOCIATES | THURSDAY, MAY 21, 2015
[Linkedin] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
Participating in weekly industry chats on Twitter (in our industry we have the #SEMRushChat and #BufferChat ) or participating in a discussion within an industry-specific LinkedIn group can be great opportunities to learn, share, and inspire new ideas. There are times when a content marketing initiative’s results seem to plateau.
HINGE MARKETING | TUESDAY, MAY 26, 2015
[Linkedin] Rethinking Referral Marketing: Where Are You Now?
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Optimizing a referral marketing strategy isn’t easy. Your firm will need to take a good, hard, and honest look at your approach to referral marketing as it exists today. If you can’t test or question a strategy, you can’t improve it. Referral
WRITESPARK | TUESDAY, FEBRUARY 12, 2013
[Linkedin] Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)
Her tips also apply to finding writers through a LinkedIn or Google search. . She can be reached though her LinkedIn profile. A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. The current. In the.
B2B LEAD BLOG | MONDAY, SEPTEMBER 24, 2012
[Linkedin] Dreamforce 2012 Database Marketing News – “Ferrari in the Garage”
• Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Nothing could be further from the truth. Many at the show were just at the beginning of their marketing automation journey. Share and Enjoy. Database Marketing
SAZBEAN | WEDNESDAY, MARCH 9, 2011
[Linkedin] An Easy Method for Content Curation
Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Thoughts? News & Notes
SNAPAPP | MONDAY, DECEMBER 15, 2014
[Linkedin] Anatomy of a SnapApp, Part 2: Promotion & Results of Our Thanksgiving Assessment
your social channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest) . We promoted the SnapApp on Twitter, LinkedIn, and Facebook (tapping our coworkers to post on their networks, as well), using both organic and paid social promotion. . We have that new piece of content. I’ll promote it on Twitter. Owned. your blog .
SYNECORE | FRIDAY, JANUARY 24, 2014
[Linkedin] Listening for Content
For example, establish an online group via Google+ or LinkedIn for current costumers to share how they use your products with other current customers as well as potential customers. Take a moment and observe what’s happening around the Internet. What do you see and hear? Blog posts, videos, webinars, GIFs abound. Listen to your customers.
LEADER NETWORKS | WEDNESDAY, MARCH 16, 2011
[Linkedin] SNCR Research Findings Highlight the Evolution of Social Business
I am proud to introduce the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making. We have also benefited greatly from the analysis of my colleague at SAP and senior fellow at SNCR, Peter Auditore.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 8, 2015
[Linkedin] Challenger Marketing: How To Succeed In Today’s B2B Battleground
Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. “Our biggest competitors are our customers.” After seeing his new book released I wanted to see what Adamson had to say about Challenger Marketing and some interesting insights on the CEB website and also in this video online. But first.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 2, 2011
[Linkedin] Finding social media success in regulated industries like banking and healthcare
I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it, he said. “The company is trying to figure out what to do, but in the mean time I feel like the world is passing me by..
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 19, 2014
[Linkedin] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
If you’re an online quiz junkie like me, you’ve likely, at some point, taken a psychology test to determine whether you’re right- or left-brained. We all know we lean more to one side than the other, but isn’t it fun to tally up the points and find out for sure? 10) What does content marketing success look like? a) Reporting insights (i.e.,
WEBBIQUITY | MONDAY, APRIL 4, 2016
[Linkedin] You’ve Discovered SEO Keywords, But What’s Next?
Hey! I saw your awesome LinkedIn post about content marketing yesterday. Guest post by Adam Hutchinson. Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. Group Your Keywords.
HINGE MARKETING | MONDAY, MARCH 9, 2015
[Linkedin] Referral Marketing and Your Professional Services Brand
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You might not think your referral strategy has much to do with your professional services firm’s brand. And if you meet people in the business community they might refer their clients, although they rarely do. Advertising and sponsorships are key.
MARKETING GENIUS BLOG | MONDAY, MAY 2, 2011
[Linkedin] Genius Simplicity
Share this on LinkedIn. I’ve been thinking a lot lately about the Genius of Simplicity as I use my iPhone and iPad more and more each day. The beauty of these products is how they take complex computations and make the apps so simple for the user. And they are SO inexpensive to boot. But here’s the irony. Tweet This! Digg this!
SALES INTELLIGENCE VIEW | MONDAY, MARCH 10, 2014
[Linkedin] 5 Cool Things We Heard & Saw at Convergence (+5 Superlatives)
Reference : pic.twitter.com/nXznTNhfkh. #3 – B2B Salespeople Need More Thank LinkedIn To Be Successful. Barbara Giamanco is a top LinkedIn user, and gives a lot of credit to the platform. #1 – Reducing Tension in Sales Greatly Affects ROI. The end result? ” . Speaker: Heidi Tucker | VP Global Alliances, InsideView.
INBLURBS | TUESDAY, OCTOBER 11, 2011
[Linkedin] 9 Ways How Chief Marketing Officers can Harness Social Media
Spread those blog articles in social media like Twitter, Facebook and also in LinkedIn if you are B2B focused. 4.) An IBM study found study found out that about 26 % of chief marketing officers track blogs and only 40 % follow any online communications. Here are some simple steps how companies can step into social media conversation! 1.)
ANNUITAS | TUESDAY, MAY 6, 2014
[Linkedin] Managing the Talent Shortage and Skills Gap of Demand Generation Marketers
You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. It is expected this shortage will worsen as the demand increases for marketers spurred by global economic recovery. No doubt that finding the right, qualified people is a challenging task. Citation. 1.
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 25, 2015
[Linkedin] Does Marketing Get No Respect?
Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.
ANNUITAS | TUESDAY, MARCH 29, 2016
[Linkedin] Stop Wasting Time in Excel – Embrace R
The professors are knowledgeable, the lectures are in-depth, the projects are relevant, and best of all it’s free (unless you want to pay for the certification of completion for your LinkedIn page). Since learning R, I have managed to minimize the ETL necessary for a recurring data project from ten hours of work down to only ten minutes.
WINDMILL NETWORKING | FRIDAY, SEPTEMBER 9, 2011
[Linkedin] Twitter SEO? Think Twylah.
saved this for last, but you’ll see there is a box at the bottom righthand corner that includes an advertisement for my new LinkedIn marketing book. Every person or business has probably had that “Aha! Yes, there is. It’s called Twylah. There is no doubt that this can be done. How far down is tweets.intelligistgroup.com?
BIZNOLOGY | THURSDAY, AUGUST 6, 2015
[Linkedin] New directions for B2B data-driven marketing
In the future, says Nitin Julka , product manager at LinkedIn, more and more of the complexity of running marketing campaigns is going to be automated, in a simpler way, so that marketers can focus on what truly matters—their target audiences, buyer’s journeys, and messaging. Where does this all come from? Okay, we’re in the maelstrom.
JUNTA 42 | WEDNESDAY, AUGUST 26, 2015
[Linkedin] Native Advertising Is Not Content Marketing
This is native advertising. I’ve written a thorough overview of native advertising on LinkedIn , but let’s look at one example. When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. It’s an asset.
ACT-ON | TUESDAY, NOVEMBER 10, 2015
[Linkedin] Earned Media: What It Is & Why You Want More of It
The trust factor extends to the B2B world too, and LinkedIn has become an increasingly popular hub for pros seeking advice. You’re probably already doing this on your LinkedIn, Twitter, and Facebook channels. You may have heard that marketing nirvana lies in finding the perfect balance of owned, earned and paid media. Paid media.
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 28, 2013
[Linkedin] Is Big Testing the Future of Marketing?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Every day, we are seeing more overlap between marketing and technology. Between science and art. And between data and insights that lead to better marketing techniques. Tell us about yourself?
MARKETING ACTION | TUESDAY, APRIL 16, 2013
[Linkedin] Linking Content Marketing to Sales Results: Ian Michiels’ Webinar, Thursday April 18
Your inbound tactics could include interviews with experts; guest articles; LinkedIn group participation; customer surveys; newsletter sign ups; sharing reports, charts, and white papers in social media; infographics; webinars; eBooks; and so on; all these are digital channels and therefore measurable.
WINDMILL NETWORKING | THURSDAY, NOVEMBER 5, 2015
[Linkedin] Social Media Legal Risks for Financial Institutions
Twitter | Facebook | Google+ | LinkedIn | YouTube |. A financial institution’s social media engagement can attract new customers and increases community engagement, but it can create exposure to serious legal risks. This can significantly impact the […]. Author information. Ethan Wall. Social Media and the Law
HUBSPOT | TUESDAY, JULY 22, 2014
[Linkedin] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
” Also, make sure to change your titles on LinkedIn, too -- hiring managers will check for consistency on LinkedIn, Leslie said. Although you should leave this section off your resume, you should have something in the Summary section of your LinkedIn profile. Humans! What Hiring Managers Definitely Care About. Length.
HUBSPOT | WEDNESDAY, NOVEMBER 7, 2012
[Linkedin] How Social Media Is a Lot Like Sex [DATA] #socialsmushing
Tweet This ( Source ). 6) Every 60 seconds, 66,000 things are shared on Twitter, 695,000 things are shared on Facebook, and 7,000 things are shared on LinkedIn. Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? The similarities are really quite striking.
FATHOM | THURSDAY, OCTOBER 24, 2013
[Linkedin] Best Practices for B2B Social Media Success
In 2013, over 50% of B2B companies acquired a customer via Facebook and 43% acquired a new customer through LinkedIn. The top performing B2B companies of the last year got the bulk of their leads from LinkedIn, Twitter and YouTube, with LinkedIn leading the pack by a significant margin. B2B Lead Generation through Social Media.
FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 16, 2010
[Linkedin] 10 Marketing Trends for 2011
Connect with Kenyon on LinkedIn or follow him on Twitter. Share this on LinkedIn. Kenyon Blunt. Given that disclaimer, here’s what I see as the big issues facing marketers next year: Customer engagement is not a passing fad. And this new step in the sales process is here to stay. Data integration becomes mission critical. Tweet This!
HUBSPOT | TUESDAY, MAY 27, 2014
[Linkedin] 10 Steps to Better Visual Marketing With Canva
One smart idea is to post on LinkedIn with an embedded SlideShare. This LinkedIn post received 8,660 views and the SlideShare received 146,605 views. Using graphics to tell the story of your brand is the next big thing of social media. Images are the new call to action (CTA). Tweets from Twitter. Facebook posts. Google+ posts.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 1, 2015
[Linkedin] How A Small Business Can Automate Social Media And PR
Use the blog posts you have then cut and paste and are ready to launch in your back end to start setting up your tweets, pins, Facebook, and Linkedin Campaigns. Linkedin – This is for B2C and B2B – Post the blogs and use similar engagement as Facebook rules. Trust me, it ain’t pretty. Or: Stay at home moms who home school.
SYNECORE | THURSDAY, OCTOBER 31, 2013
[Linkedin] Happy Halloween from Down in the (Silicon) Valley.
Reid Hoffman, Tech VC and Co-Founder of LinkedIn - John Belushi. As I lay in bed on the eve of All Hallows Eve, my mind drifted off, my senses took their leave; far away from the chill of the great northern plains, to sunny Silicon Valley, where the warmth never wanes. Dramatis Personae. Mark “Zuck” Zuckerberg, CEO of Facebook - The Fonz.
SAZBEAN | WEDNESDAY, OCTOBER 9, 2013
[Linkedin] How Companies Use Content Marketing to Generate New Leads
When it comes to social media, 83 percent of B2B companies rely on LinkedIn (it’s the top social site they use). Traveling Salesman (Photo credit: John Fraissinet) What tactics are marketers using to generate new leads? That depends on whether you’re marketing B2B or B2C. For B2C companies, the hardest part is managing social media.
B2B MARKETING INSIDER | TUESDAY, JUNE 9, 2015
[Linkedin] The 9 Internet Trend Charts From Mary Meeker That You Need To See
Visual content, like Instagram, Snapchat and Pinterest continue to grow in popularity among 12-24-year-olds, while Facebook, Tumblr, and LinkedIn are declining. 9. ” She has been on top of the internet, technology and all of its global implications since 1995 when she published the first “Internet Report” at Morgan Stanley.
PUZZLE MARKETER | TUESDAY, AUGUST 7, 2012
[Linkedin] The History of Marketing [Infographic]
Social media spreads in 2003 and 2004 with Myspace, LinkedIn, and Facebook. If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. In 1922 radio advertising kicks in, followed a few decades later by television commercials in 1941. Anyone?
HUBSPOT | TUESDAY, SEPTEMBER 29, 2015
[Linkedin] 17 of the Best WordPress Plugins for Marketers
Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn. 40,296. That's the number of plugins on WordPress. Here's the good news: We've done the work for you. 17 Essential WordPress Plugins for Marketers. 1) Jetpack.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 8, 2014
[Linkedin] Why Outbound Prospecting Still Matters -- Now More Than Ever
Follow him on Twitter and LinkedIn. Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. Inbound sales, inbound marketing - it seems like that’s the only strategy that sales leaders depend on these days to generate leads and grow pipeline.
B2B LEAD GENERATION BLOG | SUNDAY, AUGUST 12, 2012
[Linkedin] List Buying: 3 reasons why this tactic can be deadly for marketers
In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. Today, she explores the downsides of list buying.
PAUL GILLIN | THURSDAY, JUNE 9, 2011
[Linkedin] How Much Should You Pay For Content?
There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. What’s that going to cost you? 10 per word.
B2B MARKETING INSIDER | TUESDAY, MARCH 22, 2011
[Linkedin] Why You Should Have Celebrated Twitter’s Birthday
check Twitter, Facebook and Linkedin, as soon as I triage my email and conquer the highest priority tasks of my day. Follow Michael Brenner on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Happy Birthday Twitter! Twitter turned 5 yesterday. They Did you celebrate? Heck, even in the world at large.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 22, 2015
[Linkedin] 8 Steps To A More Effective B2B Content Marketing Program
recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? Step 1: Write It Down. There is no point of reference over time.
FEARLESS COMPETITOR | FRIDAY, SEPTEMBER 30, 2011
[Linkedin] Find New Customers Fan of the Month – Joe Large
According to Linkedin , Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large. Go Irish!). We really appreciate it.
BIZNOLOGY | WEDNESDAY, MAY 29, 2013
[Linkedin] 5 Essential Functions for Every B2B Website
Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S. But what kind of functionality does your B2B website really need? What website strategies should you pursue for business marketing? Community. and Canadian resellers.
SALES PROSPECTING PERSPECTIVES | MONDAY, SEPTEMBER 15, 2014
[Linkedin] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
If you research beforehand, your introduction to the decision maker in an account should be warmer. A top-down approach is much more effective: Research higher level contacts on LinkedIn, read company blogs, and be active on other social media outlets to examine your prospects’ roles, interests, pains, and needs. Mass email marketing.
HINGE MARKETING | FRIDAY, JULY 4, 2014
[Linkedin] Hinge’s Fab Five: June 2014
How to Publish on LinkedIn for Maximum Exposure. LinkedIn is a great social platform for your professional services firm, but only if your target audience sees your content. From what day to publish to who you should publish with, this post gives a variety of helpful tips to help you make the most of LinkedIn.
SAZBEAN | FRIDAY, OCTOBER 21, 2011
[Linkedin] How to Cater Your Marketing Strategy to Different Social Networks
Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook? If Twitter were like LinkedIn, would you still ‘follow’ as many people? Just as all audiences are not the same, neither are all social media sites. Think about it. Step 1: Create a Personal Account. News & Notes
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 3, 2011
[Linkedin] How Are You Developing Cost-Effective Social Media Strategies?
Create your own online community - start small with a group on LinkedIn ,Yahoo or Google. B-to-B and manufacturing companies alike face the same challenges when it comes to developing and implementing social media programs. They’re too busy taking care of business to make adequate plans, let alone implement them.
HINGE MARKETING | MONDAY, APRIL 13, 2015
[Linkedin] Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Sometimes a new perspective comes from a direction that you least expect. That’s what happened to me on a recent trip to Istanbul. That new perspective was on why professional services marketing so often goes off-track and how to fix it. Sound familiar?
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 3, 2011
[Linkedin] 5 Social Media Tips From A Digital Native
LinkedIn. by Joe Chernov | Tweet this I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in, how can a guy this young know this much. So I invited him to guest post on It’s All About Revenue. Apparently, we can learn a lot. I did. Facebook.
WRITING ON THE WEB | WEDNESDAY, JANUARY 21, 2015
[Linkedin] Blog Design Blink Test: Simple, Easy Navigation
Your other accounts, Twitter, Facebook, LinkedIn, etc. A way to see and hear you with a video clip. In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Navigation/Simplicity (Layout, use of white space and read more). Quality Content (Problems you solve for your readers). Your picture.
INBLURBS | FRIDAY, OCTOBER 12, 2012
[Linkedin] The ARTS + VIDEO COMMUNICATIONS
LinkedIn. What do The Arts enable ? 1. Imparting a message. 2. Telling a true story. 3. Education. 4. Imparting own gifts. 5. Creating mindset shifts. 6. Enabling interactive conversation. 7. Enabling enjoyment, laughter, sadness, joy etc. 8. Self expression. 9. Enabling escape from real life – and so on. COMEDIANS.
HINGE MARKETING | FRIDAY, MAY 23, 2014
[Linkedin] Key Things to Research When Rebranding Your Professional Services Firm
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. A good brand can be a powerful thing, but a brand that doesn’t embody the core and spirit of your firm can be devastating. It’s no secret that rebranding your firm is quite the endeavor , but the advantages can be worth the time and investment.
WINDMILL NETWORKING | TUESDAY, MAY 12, 2015
[Linkedin] The Speakers at the Social Tools Summit #SocialTools15
Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Speakers at the Social Tools Summit #SocialTools15 by Neal Schaffer - Maximize Social Business Our community manager, Debbie Miller, has been monitoring the stream (while she is on stage as a panelist!)
SOCIAL MEDIA B2B | MONDAY, OCTOBER 14, 2013
[Linkedin] How to Build a Great B2B Community on Facebook
The social network of choice for many B2B marketers is LinkedIn. We know you (yes, you B2B marketer) are skeptical. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. Symantec. Neenah Paper. Interaction.
JUNTA 42 | TUESDAY, DECEMBER 8, 2015
[Linkedin] UK Marketers Need to Get Back to Basics [New Research]
Their usage of the top social media platforms (LinkedIn, Twitter, YouTube, Facebook, and Google Plus) has increased. When it comes to content marketing, UK marketers are doing more: Sixty-six percent of marketers say they expect their organization’s content marketing budget to increase in the next 12 months. What is going on? Conclusion.
THE POINT | TUESDAY, MAY 3, 2016
[Linkedin] Salesforce “State of Marketing” Report: Better Happy Than Good
Question: does advertising on LinkedIn “count” as social media, or should it really be viewed as another advertising channel, i.e. Social PPC ? (I’d be curious to know, if you were to take Social PPC out of the mix, how many “high-performers” are reporting measurable success with their organic social media channels.).
VOLACCI | TUESDAY, JUNE 4, 2013
[Linkedin] 5 Email Marketing Tips for a Record-Breaking Quarter
Email Marketing Google Plus One Tweet Widget Linkedin Share Button Facebook Like The name of the game hasn’t changed, but the path to increased revenue has. Email marketing isn’t just that thing you should be doing but aren’t; it’s that thing you should be doing that could make the rest of 2013 one of the best yet. Let''s fix that! 1.
WINDMILL NETWORKING | THURSDAY, NOVEMBER 29, 2012
[Linkedin] How to Use Google Plus for Personal Branding and Establishing Author Rank
Don’t think of it like Facebook or LinkedIn, where the connections come more automatically from your existing relationships. Because Google+ allows you to put so much there, to me it is second only to LinkedIn as your most important online resume (and perhaps from a search consideration, your most important). Benefits? Will you?
EMAGINE B2B BLOG | TUESDAY, MARCH 17, 2015
[Linkedin] 17 Reasons Why I’m Lucky To Be In Business Development
Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Also , LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. Also, thank you Twitter for the ability to create lists to help keep my connections organized. Patrick’s day?
WEBBIQUITY | MONDAY, MAY 24, 2010
[Linkedin] 11 Myths of Social Media Marketing
Share this on LinkedIn. Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Argh, no! Um, no.
HINGE MARKETING | THURSDAY, FEBRUARY 12, 2015
[Linkedin] Top 5 Marketing Initiatives for Accounting & Financial Services Firms
Social media : Share your content, network with industry influencers, and lead ongoing industry conversations on platforms like LinkedIn, Twitter, and Facebook. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. We surveyed 530 professional services firms, covering all industries and firm sizes.
GREAT B2B MARKETING | FRIDAY, MARCH 25, 2011
[Linkedin] How to Expand Your Circle of Marketing Influence by Christopher Ryan
LinkedIn), affiliates, industry influencers, press, and analysts. Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center. As those individuals in the outer reaches of our marketing influence are brought closer to you, they become part of your circle.
INBLURBS | WEDNESDAY, DECEMBER 7, 2011
[Linkedin] 3 Ways how to profit from your Daily Deal Sites marketing
SOLUTION 2: You should prepare to collect information like mobile phone number, email address, Twitter ID, Facebook ID and LinkedIn ID of your new customers. BuySellAds reports that 82% of businesses are unsatisfied with Daily Deal Sites. For me this is no surprise. Yes right, to do a daily deal on sites like Groupon is a marketing move.
IT'S ALL ABOUT REVENUE | FRIDAY, MAY 13, 2011
[Linkedin] 3 Resources For A Squeaky Clean Marketing Database
LinkedIn. by Heather Foeh | Tweet this. If you’ve been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do you have emails, landing pages and other assets to keep tidy and organized, you also have the data itself which can quickly become unruly.
HUBSPOT | THURSDAY, SEPTEMBER 26, 2013
[Linkedin] The 45 Inbound Marketing Terms You Should Know [Glossary]
LinkedIn. LinkedIn is a business-oriented social networking site. As of June 2010, LinkedIn had more than 130 million registered users, spanning more than 200 countries and territories worldwide. Bottom line: If you’re not on LinkedIn, you’re SO LinkedOut. M. Yes, I did volunteer to write this seemingly daunting post.
MARKETING GENIUS BLOG | MONDAY, DECEMBER 17, 2012
[Linkedin] World’s Greatest #SocialCRM @Lead_Rocket Goes Public #Beta
” Today, buyers have conversations on Twitter, LinkedIn and beyond to gather information, listen to feedback, and find important details about the market or vendors in a particular area of importance. Social media, and particularly LinkedIn and Twitter, help transform the sales process into something more engaging and interactive.
HINGE MARKETING | WEDNESDAY, JUNE 18, 2014
[Linkedin] Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference
On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. When IT consulting firm Pariveda Solutions started business, its founders knew exactly what they wanted to accomplish: they wanted to create a firm that would last for a hundred years. ” Already, Pariveda was a business with a difference.
HUBSPOT | MONDAY, JANUARY 7, 2013
[Linkedin] How the HubSpot CMO Screens for Top Marketing Talent
also take a look at their social profiles to see if they're active on sites like LinkedIn, Twitter, Facebook, Quora, Pinterest, etc. One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. how often?
MARKETING ACTION | THURSDAY, FEBRUARY 21, 2013
[Linkedin] Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2
For a more deeper dive into social networks for B2B, including an in-depth analysis of Twitter, Google+, Facebook, LinkedIn and more – watch this fun, lively webinar: Social Media 2013: What Sites Are Most Important to Marketers This Year. Lee highlights the importance of B2B marketing through social media in the second half of the webinar.
WEBBIQUITY | FRIDAY, FEBRUARY 5, 2016
[Linkedin] 14 Content Marketing Tools to Help Your Business Grow
With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Buffer. Yoast. MailChimp. PRWeb. Tweriod. Bundlr. Trello. IFTTT. Pocket.
HUBSPOT | MONDAY, AUGUST 19, 2013
[Linkedin] How One Social Media Marketer Can Manage Millions of Fans and Followers
It will involve monitoring, responding, and delighting (henceforth called "MRD") people tweeting #INBOUND13, @HubSpot, and all of our company pages (Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, & Instagram). also created a Facebook event and LinkedIn group for INBOUND so the community can engage there, as well.
HINGE MARKETING | FRIDAY, MARCH 25, 2016
[Linkedin] A B2B SEO Strategy to Attract the Right Prospects
Here are a few popular methods for promoting your content: LinkedIn Groups. We all know LinkedIn is great for B2B marketing, but many firms fail to use LinkedIn Groups. Which LinkedIn Groups are you getting the most engagement in? Why wouldn’t it be? With that said, there are ways to succeed with B2B SEO.
B2B MARKETING INSIDER | MONDAY, AUGUST 24, 2015
[Linkedin] What Does A Content Marketing Plan Look Like?
Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? What Does An Effective Content Marketing Plan Look Like? Content Marketing
B2B MARKETING INSIDER | WEDNESDAY, FEBRUARY 12, 2014
[Linkedin] Trending: How To Justify Content Marketing?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? How To Justify The Value Of Content Marketing?
WINDMILL NETWORKING | TUESDAY, JUNE 19, 2012
[Linkedin] Recovering from the Worst: What to Do When Your Social Media Channel is Hijacked
By now we all know that LinkedIn recently disclosed that up to 6.5 LinkedIn has claimed that no accounts have been compromised as a result of this incident. LinkedIn is primarily a site that your employees use personally and so isn’t one that CIOs necessarily need to worry about. million user account credentials were breached.
THE FORWARD OBSERVER | MONDAY, MAY 19, 2014
[Linkedin] B2B: How to Close Your Sales Qualified Leads
The night before (when you can actually review), dig into search engines, website visitor data, LinkedIn and other social media, CRM, etc. Artillery B2B Marketing Blog > The Forward Observer Are you faltering at the goal line when it comes to closing sales qualified leads? The B2B sales lead game has changed. Here''s how you can score big.
INBLURBS | WEDNESDAY, AUGUST 14, 2013
[Linkedin] 3 Most Common Mistakes People Make When Optimizing Their Sites
You can connect with Rose on LinkedIn , Pinterest and Google+. In the online world search engines are gods and we merely follow the rules they set for us, mortal beings. That’s why many people try to optimize their sites according the requirements of search engines. However, performing SEO means walking on a thin ice. Spinning Articles.
BIZNOLOGY | MONDAY, AUGUST 26, 2013
[Linkedin] Building Your B2B Marketing Database
Some data discovery can be done via LinkedIn and scouring corporate websites, which are likely to provide contact names, titles and email addresses you can use to populate your company records. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database. Plenty. Account name, address. Phone, fax, website.
YOUR SALES MANAGEMENT GURU | MONDAY, APRIL 30, 2012
[Linkedin] Are you a Sales Manager or a Sales Leader?
You can also follow him on Twitter [link] , on Facebook www.facebook.com/TheSalesHunter and on Linkedin [link]. . Are You a Sales Manager or a Sales Leader? By Mark Hunter “The Sales Hunter”. Today, I have a guest blogger, Mark Hunter. His new book is on my recommended list for all of you., Ken Thoreson, www.AcumenManagement.com.
CONVERSIONATION | THURSDAY, JULY 21, 2011
[Linkedin] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering channels. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 3, 2013
[Linkedin] RedPoint Offers Broad, Deep B2C Marketing Automation
Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.
HINGE MARKETING | MONDAY, SEPTEMBER 16, 2013
[Linkedin] How to Develop Your Social Media Strategy
Try looking at LinkedIn profiles and see which groups they are involved in. Many executives routinely include their twitter handle or LinkedIn profile in their signature block. If yours is a B2B social media strategy, you will probably be pretty safe with LinkedIn as a starter. Try measuring retweets on LinkedIn. Reach.
B2B MARKETING INSIDER | TUESDAY, AUGUST 28, 2012
[Linkedin] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
FATHOM | THURSDAY, APRIL 2, 2015
[Linkedin] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
LinkedIn allows for even more detailed targeting (by job title, company size, groups, and more) and Twitter recently entered into a partnership with Acxiom and Datalogix that will allow advertisers to target Twitter users based on past offline purchase behavior. However, only 34% of those same marketers felt such tactics were successful.
MODERN B2B MARKETING | MONDAY, APRIL 11, 2016
[Linkedin] The Evolution of the B2B Marketer
Marketing technology, which is a broad range of technology, including marketing automation platforms, CRMs, and targeted advertising platforms like Google AdWords and LinkedIn Advertising, can help marketers reach more prospects with relevant offers and messages, without the extra costs associated with printing and postage.
BLUE FOCUS MARKETING | TUESDAY, MAY 15, 2012
[Linkedin] 7 Personalities of a Social Executive
In the business world, one good example would be Michael Dell, Chairman and CEO of Dell Computers. In her recent article “ Connect with Business Leaders: LinkedIn is the Fortune 500 Exception ,” Lori Ruff already went a long way in singing Dell’s praises: “Michael Dell has taken the virtues of LinkedIn and used them to propel forward.
VIEWPOINT | TUESDAY, APRIL 16, 2013
[Linkedin] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
clear takeaway for me was that big bets are being placed on companies that provide solutions that leverage data from multiple platforms (such as CRM, LinkedIn…). The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” ways to leverage technology to empower your team.
CRIMSON MARKETING | MONDAY, AUGUST 26, 2013
[Linkedin] The Four Pillars of Content Strategy
In other words, tweet about it, and post it on Facebook, Google+, and LinkedIn more than once. Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. Production – How do you make it easy to produce? Repurposing – How do you repurpose it to get the most out of it?
HINGE MARKETING | WEDNESDAY, NOVEMBER 19, 2014
[Linkedin] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Creating a content calendar is just one important aspect of your marketing planning for 2015. After you have a content strategy in place that addresses your services and key topic areas, it’s time to create a content calendar. Getting Started.
MARKETRI | FRIDAY, MAY 25, 2012
[Linkedin] 7 Ideas to Rev Up Your B2B Marketing this Summer
Update your LinkedIn profile. Make a list of interview questions and reach out to experts in your LinkedIn and other social networks. Memorial Day Weekend is here, signifying the unofficial start of summer! Since our grade school days, summer has been ingrained in our minds as a time for reading. " Spruce up SlideShare.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 16, 2011
[Linkedin] What Are You Doing to Grow Your Circle of Trust?
Social fans are important – whether it’s Google+, Facebook or recommendations on LinkedIn. I just read a post by John Jantsch from Duct Tape Marketing that really hit home. He said, “Most organizations focus their attention on growing their customer base.