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  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Linkedin] Top Social Media and Marketing Books of 2010
    Share this on LinkedIn. Stumped for that last-minute Christmas idea? Books make great gifts, and there’s still time to order for pre-Christmas delivery. Happy shopping! Defy Gravity by Rebel Brown. Don’t you love it when you pick up a book and realize in just the first few pages that the author really gets it ? Share this on Bebo.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 20, 2010
    [Linkedin] B-to-B Marketers: Put The “Why” Before The “How” In Social Media
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! They should really first consider the “who&# are we trying to connect with and “What&#  do we bring to the party. Marketing can’t create a spin campaign and push it out to customers. It’s a good read. take my survey [link].
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Linkedin] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    43% of marketers have found a customer via LinkedIn in 2013. 'Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 10, 2010
    [Linkedin] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
    JDGershbein and @LewisHowes are great resources for LinkedIn. The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world.
  • HINGE MARKETING  |  FRIDAY, MAY 23, 2014
    [Linkedin] Key Things to Research When Rebranding Your Professional Services Firm
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'A good brand can be a powerful thing, but a brand that doesn’t embody the core and spirit of your firm can be devastating. It’s no secret that rebranding your firm is quite the endeavor , but the advantages can be worth the time and investment.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Linkedin] 19 New Featured Sources on the B2B Marketing Zone
    Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking? Share this on LinkedIn. Sarah Worsham ( @sazbean ). Customers.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And what was the return on the investments you made? am always completely amazed at how few of us can answer this question. And I understand this is hard. Accountability is tough on B2B Marketing organizations.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 9, 2013
    [Linkedin] Lead Gen: A proposed replacement for BANT
    Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. 'Tweet According to the MarketingSherpa   2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Another 17% ask budget-related questions. A = Authority.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 9, 2010
    [Linkedin] Why Manufacturers Should Use Blogs as a Brand Building Tool to.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Contractors, plant engineers and maintenance workers are looking at ways to solve problems and learn quick tips on how to do their jobs better. Nearly 60% said they were better known in their industry because of their blog. take my survey [link].
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 11, 2010
    [Linkedin] How is Social Media Impacting Your Brand
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! As marketers, we need to define those base line objectives to get answers to these kinds of questions. More importantly, is Facebook getting us more action or is it YouTube? Three key areas to evaluate are exposure, influence and engagement.
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Linkedin] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Four Worthwhile Link Sources. Business partners.
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin] 8 Ways to Use the Web to Write Amazing Headlines
    LinkedIn Groups Messages - Email marketing can be a major lead generation source for many businesses. If you manage a Linkedin Group , you can send a message to your group with your proposed headline to see how well it performs. LinkedIn's messaging system is pretty basic, so you will need to use a Bit.ly mean really hard.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2011
    [Linkedin] “Sirius” About Marketing Operations
    LinkedIn. by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 13, 2013
    [Linkedin] Four Things to Add to Your Marketing Plan
    Follow your prospects and customers and engage in conversations and dialogues on LinkedIn discussion groups, on Twitter and Facebook (and on Vine, Pinterest, Instagram and others as appropriate). 'Now more than ever B2B marketers must focus on their existing and prospective customers. Know your customer. Find out what makes them tick.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Linkedin] B2B Marketing Survey Says Email and Twitter Work
    The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+. As usual, I have to provide information about the source of the survey, which few bloggers ever do. Contact New Incite today.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 31, 2013
    [Linkedin] Mobile, Social, Data and CRM: Top Analysts Predict the Future
    Second, platforms such as LinkedIn closely restrict usage of the data they do release. We see early versions of this from Amazon, which suggests products based on what you’ve already purchased or searched for, and LinkedIn, which suggests connections based on people you already know. Brent Leary, owner of CRM Essentials.
  • SALES CHALLENGER  |  MONDAY, MARCH 24, 2014
    [Linkedin] Dummy-Proof Your Social Selling Strategy
    The members we spoke with all use LinkedIn for their social selling initiatives, while two also use Twitter to expand their social media reach. a database, weekly e-mail, or LinkedIn group) to deliver content to sales reps, which they then share with customers via social media. 'Social media can be a scary place. and SnapWhos?,
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 1, 2011
    [Linkedin] For Social Media to be Successful, Sales and Marketing Need to Work Together
    You can even get them talking about LinkedIn and get them connected with each other. Sales and marketing  departments usually don’t do a good job communicating with each other, and when you add in a new tool (social media), there is even a bigger disconnect. Create Social Media Updates - Show the salesforce what’s in it for them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 22, 2013
    [Linkedin] How I discovered my blogging voice by becoming somebody else
    Add Maureen to your LinkedIn network , or contact her at BellflowerMedia@gmail.com. 'By Maureen Hannan, {grow} Community Member. found my voice as a blogger by borrowing someone else’s. Someone who doesn’t exist. About 10 months ago, I launched Cupid’s Laboratory , a blog about the peculiar world of online dating. Some made me giggle.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Linkedin] Lead Generation Effectiveness – What Works and What Doesn’t?
    I’m an extensive user of social media – Twitter, Facebook, Linkedin, Google +, etc. 'When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? The answer to this question can be found in the chart below. Since it’s the last day of July, we can help you plan for August.
  • MI6 MARKETING AGENCY  |  FRIDAY, SEPTEMBER 23, 2011
    [Linkedin] Marketers & Healthcare Apps?
    Leave a comment below or join the Mi6 Marketing Professionals Peer Network Linkedin Private Group and discuss this with me and other marketing professionals. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Really? Some Thoughts to Consider.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Linkedin] The Social “Easy” Button
    social networks like Linkedin, Twitter and Facebook) as the primary outposts for your digital presence. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Linkedin] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • HUBSPOT  |  SATURDAY, DECEMBER 8, 2012
    [Linkedin] Google+ Now Lets Users Create and Join 'Communities'
    Think of it like your LinkedIn or Facebook Groups! Just like you'd do some digital networking on Twitter, Facebook, LinkedIn, and other online forums, you'd probably want to either find the Google+ Communities where these people hang out. Well, it's about time. Google+ hasn't had a big update in a while, it seems. Thought so.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Linkedin] Sales Objection: "We're Already Working with Another Company"
    Follow me on Twitter , connect on LinkedIn or friend me on Facebook. Today's question was asked by a frustrated seller who kept running into the same sales objection in his initial sales meeting. Perhaps you've encountered this same one with your prospects. Salesperson Asks. Jill, I'm having trouble when I get in to see decision makers.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 14, 2012
    [Linkedin] Which Social Media Juggernaut is Winning the Mobile Battle?
    LinkedIn: LinkedIn may never be the sexiest of the social media top dogs, but it does tend to be the most consistently successful, and mobile is no exception. By simply addressing the issue of efficient and effective user experience, LinkedIn has been able to drastically improve its mobile presence over the past year. FiddleFly.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Linkedin] Web Presence Optimization, Reloaded
    From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Related Posts: New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline LinkedIn and Twitter Advertising and Marketing Options; A Primer Focus Roundtable Recap: Optimizing Landing Page Conversion Rates. Let’s talk retargeting.  Tracking Retargeting. Company A: Website. Get it? Think about that one!
  • EARNEST ABOUT B2B  |  THURSDAY, MARCH 8, 2012
    [Linkedin] This is the week that was: Don’t put all your eggs in one digital basket
    Social network demographic of the week: LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation. Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there.
  • MUTT GROUP  |  THURSDAY, MARCH 3, 2011
    [Linkedin] What is Your Biggest Content Marketing Challenge?
    This ad has been running on LinkedIn. You can get involved and tell us what you struggle with by sharing your comments below or by visiting this poll on LinkedIn [link]. Every marketer I know is diving into branded content, or content marketing as some would refer to it. Others are working with firms like the mutt group. Measurement.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 18, 2012
    [Linkedin] It's OK To Be A Stage 5 Clinger When It Comes to Inside Sales
    Don’t stop at talking to the admin to find more contacts to talk to – use resources that have databases of contacts like Netprospex , Linkedin , etc. scenario came up the other day where I found myself saying to a rep, “Stalk her! Be a stage five clinger!” Call from different phone numbers. during those attempts.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Linkedin] How to Be a Guest Blogger Any Editor Will Love
    Even if you don’t comment, actively support the blog by sharing posts via Twitter, LinkedIn or other channels. As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors. Over the past 16 months, I have worked with so many great writers and edited over 330 posts. Read other posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Linkedin] Five reasons Europeans are behind in social media marketing
    LinkedIn? 'By Mars Dorian, {grow} Contributing Columnist. ve noticed something strange here in Europe that I couldn’t wrap my head around. At first. There are exceptions of course, There always are. So I asked few professionals in the field, and I’ve found a couple of conjectures that may surprise you. 1) Clinging to the past . Blink blink.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Linkedin] Your Dreamforce Survival Guide #DF11
    LinkedIn. by Jesse Noyes | Tweet this Heading to Dreamforce 2011 ? Better get into survival mode. With more than 30,000 attendees expected, a jammed expo floor and some of the best keynote speakers you can fit in less than a week, Dreamforce is the cloud computing event of the year. But it can be a dizzying event if you’re not prepped.
  • LEADERSHIP  |  FRIDAY, DECEMBER 20, 2013
    [Linkedin] Interesting Infographics: How B2B Marketers are Using Social Media
    LinkedIn. 'Although this is not a recent Infographic, I still found the takeaways for B2B marketers relevant for today and a good reminder. This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. Facebook. Twitter.
  • LEADERSHIP  |  THURSDAY, NOVEMBER 21, 2013
    [Linkedin] Interesting Infographics: How B2B Sales Has Changed
    LinkedIn (57%). 'I thought it would be interesting to look at how B2B sales have changed. Also, as described in the Maximize Social Media infographic, the majority of this research starts on the web. In order to generate more leads and revenue, we need to apply an inbound marketing tactic to our campaigns. Then he contacts you. Twitter (42%).
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin] 10 Marketing Stories You Need To Know Tonight
    26 Tips to Enhance Your Experience on LinkedIn - Want to get better at using LinkedIn? Social Media Examiner has a new post that provides tips and tricks to make you a LinkedIn ninja. Life gets busy. Sometimes we need a way to recap the important things we missed quickly. 10 Marketing Stories to Keep You in the Know.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin] Eight Ways to Rock at Your Job (or Get a Better One)
    For example, in social media marketing, measures such as Facebook likes, LinkedIn followers and retweets on Twitter are meaningful—but your CEO and CFO couldn’t care less about these metrics. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Have Ideas.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin] 5 Mindset Shifts Marketing Leaders Must Make
    Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. 'We all know that real change starts with a shift in thinking. And so we are winding down the  Future of Marketing  series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Photo Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 2, 2010
    [Linkedin] PR versus marketing: The final battle over social media
    Share this on Linkedin. Last week Vocus, a provider of on-demand PR management software, announced the results of a survey which found that the turf battle between PR and marketing rages on, especially over ownership of social media initiatives. Key survey findings include the following: Lines between PR and marketing continue to blur. 
  • THE ROI GUY  |  TUESDAY, OCTOBER 21, 2014
    [Linkedin] Your Sales and Marketing "CFO-Ready"?
    'A tectonic shift is occurring in IT decision-making, which if ignored will certainly shake up your sales and marketing strategy, and may even cost you your job. new survey by Accenture illuminates which executives are really in charge of making key, strategic technology decisions, and it’s not the CIOs. What to Do?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Linkedin] 5 Ways to Increase Webinar Attendance
    At Marketo we also invite webinar attendees to join our LinkedIn group where they can get access to webinar slides, plus interact with speakers and each other. This strategy has led to a significant increase in our LinkedIn group membership and user engagement. by Andrew Spoeth How do we get an audience to show up for an event?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Linkedin] How to Save Time & Effort with Your Social Media/Facebook Posting
    Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Or do they? No problem.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 21, 2010
    [Linkedin] 5 Ways to Integrate Sales and Marketing
    Take our Linkedin poll. (We’re proud that Marketo featured our highly acclaimed white paper, How to Find New Customers , on their Marketing Resources page. Thank you.). What do you think of Marketing Automation? Every expert in sales and marketing today says the same thing. You simply must integrate sales and marketing in your business.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 10, 2010
    [Linkedin] B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services B-to-B Marketers: Use Video on Your Web Site to Increase SEO. How often will feeds be updated?
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    All sorts of people follow us on Twitter, LinkedIn, and other social networks. On LinkedIn, share both the title of, say, a blog post, and also try including some details or sound bites from within it. If you've got a Facebook page or LinkedIn group, you can also poll your members to find out what kind of content they like best.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Linkedin] Corporate Social Media: Are You Ready?
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Corporate Social Media: Are You Ready? The real question is, are they ready for it?
  • INBLURBS  |  THURSDAY, JANUARY 20, 2011
    [Linkedin] 7 Ways how to empower your social networking with blog commenting
    FREE Report: 8 Steps to Get Seen On LinkedIn. When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business. Research the blogs that your customers are reading.
  • TRADESMEN INSIGHTS  |  TUESDAY, DECEMBER 4, 2012
    [Linkedin] What Are You Doing to Ensure Your Content Marketing is Selling for You?
    Ask the question on some of your social media sites, like groups on LinkedIn. Content Marketing is developing useful information to various questions a potential customer might have about your product or application. If not, you’ll be missing a big opportunity. They are content rich and will help you gain credibility.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Linkedin] 20 Simple Ways to Boost Blog Subscribers
    Promote the dedicated subscription landing page you set up in tip number 3, and share it in updates for your various social media accounts such as Twitter, LinkedIn, Google+, and Facebook. One of these factors is a growing subscriber base. You know, those dedicated blog readers that keep coming back to your blog on a regular basis?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] 14 Must Attend Dreamforce Sessions for Marketers
    Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. by Jesse Noyes | Tweet this It’s that time of the year again. Dreamforce is upon us. Here are 14 Dreamforce ’12 sessions you won’t want to miss! Tuesday, 9/18 12:30-1:30PM.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 7, 2010
    [Linkedin] Marketing Data Security: 5 Tips To Secure Your Laptop
    Connect with Kevin on  LinkedIn. Share this on LinkedIn. Kevin Gilbert. Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. LAPTOPS. Would confidential information become compromised?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 28, 2013
    [Linkedin] Are we one big web family? Think again.
    Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog , where I write about social business in Western Europe. Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog, where I write about social business in Western Europe. know, food? different kind of {grow}!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 7, 2010
    [Linkedin] How to Find Tradesmen on Twitter
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! For it to be effective, you first need to determine key words and phrases that fit into your space. Twitter has tools as well as third parties that can help. Do you have any to share? You can follow any responses to this entry through the RSS 2.0
  • LEADSLOTH  |  THURSDAY, SEPTEMBER 24, 2009
    [Linkedin] 8 Tips to Get Started with Marketing Automation
    Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. “Where do I start?” is the question I get asked most by attendees of the  MarketingSherpa B2B Marketing Summit in San Francisco. Choose Your Products and/or Business Unit. Set Your Goals.
  • SAZBEAN  |  TUESDAY, MARCH 18, 2014
    [Linkedin] 5 Ways to Use Social Media for Real Estate Marketing
    Set up social media accounts Facebook is the number one social media account to use, though don’t overlook Twitter and LinkedIn, the latter an excellent social media website that enables you to interact with business professionals. What’s more, don’t neglect real estate relevant websites like Architizer , WellcomeMat and Zillow either!
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Linkedin] SEO: 301 Redirects Don't Pass Existing Social Shares
    For each page on Performable.com’s blog, we recorded the number of views that page had in the last month, and the number of tweets, likes, LinkedIn shares, and so on for the page. LinkedIn. Over the last month, as we prepared to shut down the Performable website after HubSpot’s acquisition of them. In summary: Twitter.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Linkedin] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. Little Perspective Please.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 4, 2011
    [Linkedin] Social Media Measurement – Would You Still Do It If There Was No ROI?
    Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. There has been plenty of debate about the ROI of social media. And And just before my friend  Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. Eventually.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 21, 2010
    [Linkedin] Search Marketing Must Be Working For Small Businesses
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! According to data from WebVisible , search advertising has sharply increased in Q3 of ’09. According to a recent post on eMarketer.com , small business search spending by smaller companies was up 91% year over year. So what are your plans?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 14, 2010
    [Linkedin] Use Twitter to Talk Up Your Brand to Tradesmen
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! This according to a recent  post on eMarketer.com from ROI Research. study in April of 2010 found that at least once a week, 33% of active Twitter users shared opinions about companies or products, while 32% make recommendations and 30% ask for them.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Linkedin] Google+ on its Third Birthday
    Unlike Facebook and LinkedIn that allow one Profile to support many email identities and even social network logins, Google+ is a little like season two of Orphan Black: orphan clones are everywhere on G+ if you don’t watch your steps. No, not even LinkedIn or Twitter. Ceci N’Est Pas les Médias Sociaux. The Church of Google+.
  • PAUL GILLIN  |  THURSDAY, JUNE 9, 2011
    [Linkedin] How Much Should You Pay For Content?
    There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. What’s that going to cost you? per word.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, FEBRUARY 26, 2013
    [Linkedin] New Marketing Report: B2B Lead Generation Trends 2013
    Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Finally, the new 2013 B2B Lead Generation Report is available! The results are in.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 2, 2011
    [Linkedin] IBM Study reveals that social media is the Marketing Priority worldwide
    Register the most important social media networks for your brand as they are Facebook, Twitter, LinkedIn, YouTube, Flickr, Slideshare and any other sites or forums where your target audience is around. These are interesting data. As social media is evolving at a very quick pace businesses also need to evolve to stay on track.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Linkedin] The Secrets to Building a High-Growth Marketing Team
    Another tactic to consider is making it super easy -- even automated, if possible -- for employees to share job postings through their social networks, particularly LinkedIn. In fact, I’ll take it a step farther: I can get all I need from a candidate''s LinkedIn profile. 'Congratulations on that budget approval! The Hiring Process.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2011
    [Linkedin] 4 Conversation Starters for Selling Marketing Automation to the CEO
    LinkedIn. by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? and “Are my competitors going to outperform me?”. CEOs love accountability.
  • LEADER NETWORKS  |  FRIDAY, NOVEMBER 20, 2009
    [Linkedin] Traditional Decision-Making Process is Disrupted By Social Media
    Now, if a decision-maker wants to learn more about a company they can either go public via networking tools like Twitter and broadcast a request for information, or leverage private gated communities such as a group within LinkedIn or an industry practitioner private community in addition to using traditional methods.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 28, 2010
    [Linkedin] Basic Human Motivation: 4 Ways to Engage Readers
    Share this on LinkedIn. As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. There are universal drives that are common in all human beings, across cultures, across the globe. We can learn a lot from evolutionary studies. We are still driven by four key motivators.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [Linkedin] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    Share this on LinkedIn. The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. Clutter.
  • HUBSPOT  |  WEDNESDAY, JULY 28, 2010
    [Linkedin] Facebook Questions Launches: Marketers Cheer
    As companies like Yahoo and LinkedIn have used a Questions feature for years, this is not an unprecedented addition, but it highlights the possibility for individuals to communicate in a new way with people outside of their direct Facebook network. Today, the social networking platform released Facebook Questions. Marketing Takeaway.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 26, 2013
    [Linkedin] 8 Questions B2B SEO’s Should Ask In Buyer Persona Development
    ” The answers to this question can lead to LinkedIn exploration for industry groups, organizations, and important publishing websites; in turn generating link building and social media opportunities. A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. Eight SEO-Related Buyer Persona Questions.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 27, 2010
    [Linkedin] 5 Things An E-Mail Marketer Should Avoid
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We think we know it all since we’ve been doing it for so long, but we may have lost sight of what made e-mail so successful in the past. How are you doing? List updates - When was the last time you updated your list? How about undeliverables?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 17, 2010
    [Linkedin] Don't Overlook The Power of Facebook For Driving B-to-B Applications
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! According to Chris Crum, WebProNews recently covered a study from Chitika which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. Chris’s insights and suggestions are worth the read.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 3, 2010
    [Linkedin] B-to-B Marketers: What Type of Twitterer Are You?
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services B-to-B Marketers: What Type of Twitterer Are You? People use Twitter for different reasons.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 13, 2010
    [Linkedin] Mobile Apps to Reach Tradesmen: Are You Ready?
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Mobile Apps to Reach Tradesmen: Are You Ready? If you said his phone, you win the prize!
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 8 Elements of the Perfect Blog Post
    Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. 'What does a perfect blog post look like? and I highlight those in this post. This surprised me! wanting more.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Linkedin] The Fun Theory: How to Change Behavior
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 15, 2010
    [Linkedin] The Danger of Email Marketing Benchmarks « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Our open rates average 30%.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Linkedin] What Trigonometry Has to Do With Marketing?
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? And then something happened.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [Linkedin] Making the Most of Your Webinars
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Linkedin] Why Sales and Marketing Don't Get Along « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues? You can follow any responses to this entry through the RSS 2.0
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Linkedin] 10 Tips for Better Email Design
    Share this on Linkedin. Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. If you’ve worked on all of that, you’re pretty advanced already. People use many different email readers, both on their PCs and on their cell phones. Keep It Brief.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 8, 2010
    [Linkedin] 10 Webinar Tips
    Share this on Linkedin. People often ask me for webinar tips because it’s such an important lead generation and lead nurturing tool. I’m not a webinar expert, but I can give you 10 tips around the logistics of Webinars. If you’d like to see a list of vendors, please take a look at his vendor list. Know Your Audience.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MARCH 14, 2011
    [Linkedin] 8 Tips for Marketing SaaS and Software in the Cloud
    Don’t forget to join the B2B Technology Marketing Community on LinkedIn to network with 20,000 of your B2B marketing peers and learn about the latest trends in tech marketing The cloud is all the rage these days. This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. Here is why.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 22, 2010
    [Linkedin] Creativity… a Sales Thing!
    Thoreson writes Your Sales Management Guru blog and contributes regularly on LinkedIn and other online publications. entails leveraging the same social media used by customers—Twitter, LinkedIn, Facebook, blogs and others. Creativity… It’s a Sales Thing! The good news? Be open : listen to others, try to accept new ideas. Sales 2.0”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Linkedin] Eloqua Goes Titanium
    LinkedIn. by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.”  We think that’s an understatement.  It might just be the event of the year.  Note to those who attended his keynote last year: where was he hiding that iPad?). This year, we are a Titanium sponsor.  Facebook.
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Linkedin] 42+ Social Media Marketing Tools
    LinkedIn - Start the practice of connecting with every business card you receive from contacts. LinkedIn Answers - Listen and answer. LinkedIn Groups - Find groups that make sense for your business.   Here's a taste.    If you have some social media tools you'd like to add, post them in the comments.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Linkedin] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    49% of marketers reported they’d stick with Facebook if they had to choose, and 16% picked LinkedIn. Takeaway: Don’t run and cancel your Twitter account, but the 1950 marketing professionals who’d pick LinkedIn and Facebook could be on to something. Social Media Is Still Growing. Social Media Is Really Effective. YouTube Is Social.
  • HINGE MARKETING  |  MONDAY, MARCH 31, 2014
    [Linkedin] New Research Report: Why and How Clients Seek Visible Experts
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Hinge has just released a new study on why and how clients select and use high visibility experts. It’s called Finding Experts: Why and How Clients Seek Visible Experts and is available as a free download. About the Research. How Clients Find Experts.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Linkedin] New Research Study: How Professional Services Buyers Check You Out
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Every once in a while a piece of research comes along that neatly fills in a missing piece of the professional services business development puzzle. The Hinge Research Institute , our independent industry research organization, has just released such a study.
  • LEADER NETWORKS  |  THURSDAY, MARCH 11, 2010
    [Linkedin] Can Social Media Co-Exist with Traditional Marketing?
    A thought leadership storm happened recently in the Social Media Today LinkedIn group. My colleague, Jack Greene, asked a seemingly simple question in the discussion forum - "Can social media co-exist with traditional marketing?" Jack was curious about what peers thought about the matter so he posted his ideas for people to respond.
  • WRITING ON THE WEB  |  MONDAY, MAY 16, 2011
    [Linkedin] Content Marketing with Videos: Free Webinar
    Share this on LinkedIn. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. But what if you want to do it yourself?
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Linkedin] Content Curation: How to Become a Thought Leader
    Share this on LinkedIn. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. To find the best and most relevant content and bring it forward.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin] When Business Blogging Works Too Well…
    Share this on LinkedIn. Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. But then your business grows, you get busy, and what happens to the blog?
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 11, 2010
    [Linkedin] Content Marketing Biases: Your Attitude Is Showing
    Share this on LinkedIn. How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. Don’t believe me? Or, maybe you believe me and are saying “So what?&# You need to know how your customers and clients see your biases showing up.
  • WRITING ON THE WEB  |  FRIDAY, SEPTEMBER 3, 2010
    [Linkedin] Compelling Content: Pushing Readers’ Hot Buttons
    Share this on LinkedIn. How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers ?) This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and  web pages. The desire to know it all.
  • WRITING ON THE WEB  |  FRIDAY, AUGUST 13, 2010
    [Linkedin] Get Search Engine Optimized- Fast
    Share this on LinkedIn. How do you know if your blog posts are optimized for search engines ? Good question… and no  easy answer… well, except for one which I’m going to share with you here!  Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming).
  • WRITING ON THE WEB  |  THURSDAY, JULY 29, 2010
    [Linkedin] How to Make Social Proof Work Online
    Share this on LinkedIn. Do some client recommendations work better than others? Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. We are least influenced when we don’t know the person and we’re only provided with a rating. or Robert M.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Linkedin] How to Squeeze More Lead Gen Juice From Your Social Presence
    The next time you tweet a link, post a message on Facebook or LinkedIn, or upload a video to your YouTube channel, consider the following 10 tactics to make sure you're squeezing out as much lead gen juice as possible from your social media strategy. Participate in LinkedIn Answers. Make sure every blog post you share includes a CTA.
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