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  • SAZBEAN  |  MONDAY, JULY 23, 2012
    [Linkedin] Limitations: Your Key to Blogging Success?
    Of course, there’s social media too: Facebook, Twitter, Google+, LinkedIn… he feels obligated to be everywhere, on every platform. I know a blogger who tries to do everything he can to make his writing career successful. On top of all this, he is creating his first info product. Is it any wonder he’s ready to quit blogging? by Timo Kiander.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] 5 Lead Generating B2B Website Trends
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. How can your firm get there? The CTAs are also bright yellow, drawing your attention to the offer.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Linkedin] Marketing Mad Libs: Expert Edition [SlideShare]
    Recently, LinkedIn announced that everyone can now publish with their Influencers program, following in the footsteps of Medium and other publishing tools that allow the masses to create and publish content. ” The team at LinkedIn agreed, noting that brands spend too much time trying to distinguish between B2B and B2C marketing.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 15, 2011
    [Linkedin] How to Manage Successful Webinars – Part 2
    Prepare to incorporate LinkedIn into the webinar experience. Prepare a shortened, easy-to-share link to your LinkedIn group, e.g.: [link]. 8:10 a.m.: Post a link to the webinar resource page you created (containing embedded SlideShare presentation) in your LinkedIn group as a new discussion. Day-of-Webinar Checklist. 8:00 a.m.:
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 6, 2013
    [Linkedin] 10 Ways To Optimize Your Sales Engine In 30 Days
    You can find him on Google + , LinkedIn , & Twitter ! Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann , CEO and Founder of Sales Engine , a company that helps firms build and tune their sales engine(s). Optimizing your sales engine doesn't have to be time-consuming. Sell What Makes You Different.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Linkedin] B2B Appointment Setting Teams and How to Get the Most From Them
    Run a training class on LinkedIn tips and tricks. Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. ” That's the $64,000 question. If your team is happy, they’re going to be executing at a higher level.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 1, 2010
    [Linkedin] Why Operational Transparency is Important to SaaS Customers
    Share this on LinkedIn. When considering whether to implement an on-premise or on-demand solution , you should consider operational and scaling costs, availability requirements for the application, and ongoing maintenance and support to ensure you can meet SLAs for your customers or constituents. Tweet This! Share this on Facebook. Digg this!
  • SALES LEAD INSIGHTS  |  MONDAY, SEPTEMBER 28, 2009
    [Linkedin] An Interview With Mike Damphousse About B-to-B Appointment Setting
    these are some [pointers] from an insider’s perspective that should help vet the true quality vendors: Look on LinkedIn and see how many “current&# and “past&# employees there are. Look at the background of [the company’s] reps on LinkedIn and see if they match your expectations. Is that true? Without a doubt.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 8 Steps To A More Effective B2B Content Marketing Program
    recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? Step 1: Write It Down. There is no point of reference over time.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin] Social Recruiting Leaders: 10 To Watch
    Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? Johnny Campbell and the team at Social Talent produce an outstanding series of advice articles and video tutorials on using Facebook, LinkedIn and the like for social recruiting purposes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Linkedin] Five reasons Europeans are behind in social media marketing
    LinkedIn? By Mars Dorian, {grow} Contributing Columnist. I’ve noticed something strange here in Europe that I couldn’t wrap my head around. At first. There are exceptions of course, There always are. So I asked few professionals in the field, and I’ve found a couple of conjectures that may surprise you. Blink blink. Seriously. Twitter?
  • SAZBEAN  |  THURSDAY, DECEMBER 29, 2011
    [Linkedin] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and “experimenting” by participating sporadically isn’t really going to generate results. Have you enabled company status updates for your LinkedIn Company Page? Hallelujah!
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Linkedin] Why Product Launch Plans Need to Include Social Networking
    It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. ” Their answer? Social Media/Web 2.0
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Linkedin] 14 B2B Blogging Best Practices from Creation to Promotion
    LinkedIn groups and Google+ communities are two great places to share and promote content. We look forward to reading your feedback and perspective via comments below or let’s connect on  Google+  or  LinkedIn  for further discussion. 91% of B2B marketers use content marketing ( source ). Where will they see this post? Final Thoughts.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Linkedin] Say Hello to #NewKlout: Klout Steps Into the Content Discovery Space
    NewKlout, Paper, and LinkedIn Pulse: Social Networks Getting Into Content Discovery. With Facebook''s recent launch of Paper and LinkedIn''s acquisition of Pulse , there''s a really hot trend of social networks trying to solve the content discovery problem on the internet. The way to do that? Only time will tell. content creation
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Linkedin] 5 Proven Strategies for B2B Social Media Marketing
    The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Improve SEO During the past year, Delivra , an e-mail marketing service provider, has invested in B2B social media marketing, including presences on Twitter , Facebook , LinkedIn and a corporate blog, dubbed eMailChatr. Learn more. thanks!
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Linkedin] How To Adapt Your Social Strategy Channel-By-Channel
    LinkedIn. LinkedIn profiles are almost ubiquitous in the corporate world, but savvy marketers don’t use this platform for advertising so much as for establishing business relationships and building connections. Marketing is all about making connections with people. Facebook. Be entertaining, be relatable, be funny. Twitter. Pinterest.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Linkedin] Outside-the-Box B2B PR Strategies
    Self promote – Get your name out there with public speaking, presentations, podcasts, articles, blogs, LinkedIn, etc. Every B2B company has its own identity, target market and products or services.  But all have one thing in common.  This is true for our Fusion Marketing Partners clients, and it is equally true for your organization.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Linkedin] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin] How To Create B2B Website Content That Sells
    And when you publish a blog post, set up your site so that it autopublishes content to your company’s social networks like Twitter, LinkedIn, and Facebook. 8. In the political world, there is an axiom that “money is the mother’s milk of politics.” For B2B Internet marketing and websites, the axiom is “content is king.”. Those days are over.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Linkedin] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) It will help your readers remember where they found the content, and you! But what I find to be the worst is mediocrity. The ABC’s of Great Blogging. A. Bueller
  • B2B MARKETING MENTOR  |  TUESDAY, NOVEMBER 19, 2013
    [Linkedin] Brand Advocates: The Greatest Resource You Never Knew You Had
    How to find them: You can often identify these customers by monitoring who’s posting and commenting in your user and Linkedin communities, or on your blog. Business-to-business (B2B) buyers continue to turn to their peers for purchasing advice. Here are the key takeaways from our conversation. Identify Customers Already Supporting You.
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Linkedin] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Source: SEOmoz ) Tweet This Stat! 6) Visual content drives engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin] Ascent of the social media climbers: Klout goes mainstream
    Sites such as Klout and PeerIndex.net take public information from Twitter, and sometimes Facebook and LinkedIn, to determine a person’s influence on social media. I’ve never done this before, but today I’m reprinting an entire article from another publication on {grow}.  think this is significant. That means you’re a loser.’’.
  • MARKETING INTERACTIONS  |  SUNDAY, JULY 29, 2012
    [Linkedin] Debunking B2B Marketing Buzzword: Engagement
    Are they following your company on LinkedIn? Feel free to jump in with your thoughts. think it would be great if we can bring some clarity and new thinking. Let's start with the term ENGAGEMENT. What does engagement mean? It's about longevity and sustained attention. If it isn't then lead nurturing wouldn't work. And it does.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin] 5 Mindset Shifts Marketing Leaders Must Make
    Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. We all know that real change starts with a shift in thinking. And so we are winding down the  Future of Marketing  series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Photo Source.
  • HINGE MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Linkedin] New Research on 2015 Professional Services Marketing Priorities
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. “Changes in technology are driving disruption at a pace we haven’t seen before,” says Jim Moffat, chairman and CEO of Deloitte Consulting, in a recent Washington Post interview. And as we head into 2015, firms face some big questions.
  • VIRALLY BLOG  |  FRIDAY, MAY 23, 2014
    [Linkedin] Virally is back with a bang!
    By simply selecting either twitter, Facebook or LinkedIn they simply exchange their social profile details in exchange for your content. It’s been a while but in the background the Virally team have been hard at work understanding what people liked about the software and where we could make it even better. No forms no fuss everyone is happy.
  • LEAD VIEWS  |  FRIDAY, MARCH 9, 2012
    [Linkedin] Leveraging Pinterest for B2B Marketing: 6 Practical Tips
    For a social network that is just over 2 years old, the figures are impressive: • Pinterest is driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn combined. Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Almost 80% of the pins are repins. Source: RJ Metrics.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 22, 2010
    [Linkedin] White Paper: Overview of the HVAC Market
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We recently completed an page overview of the HVAC market. The The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010. free copy for download is available. Click here to sign up.
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Linkedin] 3 Things to Consider Before Gating Your B2B Content
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Gating content can be a useful lead generation and nurturing strategy in professional services marketing. In a nutshell, gating content involves requiring the reader to exchange some amount of information before being given access to a piece of content. Videos.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Linkedin] Launch a Legal Customer Rewards Program on Social Media
    Twitter | LinkedIn | Launch a Legal Customer Rewards Program on Social Media by Kyle-Beth Hilfer - Maximize Social Business. Do you allow your customers to collect points based on purchases and then redeem points for merchandise? A The new year is a great time to launch or review your customer loyalty and rewards programs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Linkedin] 70 Rising Social Media Stars
    Deanna Lazzaroni (LinkedIn) — As inspiring as she is talented, Deanna has amazing brand digital marketing experience from working at Talent Zoo, BBDO, Coca-Cola and now LinkedIn where she develops and manages social media programs for the LinkedIn Marketing Solutions group. wanted to find the (dramatic music) Future Gurus.
  • SAZBEAN  |  THURSDAY, MAY 3, 2012
    [Linkedin] Twitter Update Makes it Easier for Users to Discover Your Marketing Content
    For example, we’ve witnessed LinkedIn’s launch of more robust content targeting tools; Google’s pushes to reward high quality content and penalize low-quality, spammy content in search; and various other efforts by Google and social networks to provide more relevant, personalized content to its users. News & Notes
  • SAZBEAN  |  MONDAY, JULY 11, 2011
    [Linkedin] Social Media for Introverts – By Paul Grabowski
    Sites such as LinkedIn and Facebook currently dominate the world of social media while literally hundreds of others are available with more sites and the development of applications (apps) by companies and businesses appearing on an ever increasing basis. – Social Media for Introverts – By Paul Grabowski. News & Notes
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [Linkedin] Social Media – Can It Be Used to Generate Leads and Revenue?
    In the past few months, I’ve seen a number of interesting articles, blog posts and LinkedIn discussions lately that explore the question of whether social media is a good vehicle to generate leads and revenue.  Some people say it is worthless as a lead generation tool and others say it works great. 
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin] Ignite Your Company To Create Content That Rocks
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [Linkedin] Find New Customers Fan of the Month – Joe Large
    According to Linkedin , Joe is the  Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large. Go Irish!). We really appreciate it.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. In my case, Twitter is responsible for 49% of my influence; Facebook is responsible for 40%, and LInkedin represents 5%. Klout says I can drive more behavior on Twitter than i can on Linkedin. Nobody.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Linkedin] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    From BtoB LinkedIn group ). The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 29, 2013
    [Linkedin] eMagine Launches New Websites
    Their news page is a great example of eMagine capabilities to integrate Twitter and LinkedIn feeds. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Neostem. Varden Technologies.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 2, 2010
    [Linkedin] The Value’s in the Network, Not Just the Knowledge
    37 Linkedin recommendations (from top executives). my own Linkedin group (Fearless Competitor). Talking with a large software client recently who grew their marketing staff from 3 to 50 with very talented marketing people, I had a bit of an epiphany. thought I was hired to help with marketing. author of 3 highly acclaimed white papers.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Linkedin] The Art of Advanced Email Marketing: A/B Testing
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Related Stories Top 10 Marketing Techniques for Professional Services Networking on LinkedIn 4 Metrics to Track ROI in B2B Online Marketing. Now it’s time to go even bigger with advanced testing. The A/Bs of Testing. Elements to Test. Images.
  • SAZBEAN  |  SATURDAY, OCTOBER 20, 2012
    [Linkedin] Top Internet strategy, marketing and technology links for the week of October 20, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, MAY 5, 2012
    [Linkedin] Top Internet strategy, marketing and technology links for the week of May 5, 2012
    LinkedIn’s Mobile Future: 22 Percent of Visitors Are Mobile, In-Stream Ads Coming? Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing  (Portent). How to Fight for More Social Media Resources In Your Company  (Convince & Convert).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Linkedin] [Chart] Marketing Automation Means More Marketing Jobs
    LinkedIn. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Like this chart? To sign up just click here. Share email. Facebook. Reddit.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 25, 2014
    [Linkedin] Keys To Leadership Success? Candor And Trust
    And please follow my journey on  1155cc ;">Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. Right now I am reading one of the most amazing business books I have ever read and it isn’t even a book about business.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Linkedin] Digital Awesomeness Series: A Day In The The Life
    Check Facebook, Twitter, Instagram, LinkedIn, and email for anything I missed while I was sleeping. 30pm – Connect with new contacts on LinkedIn. Follow companies on LinkedIn. So, I know you’re all wondering what I do all day. Just kidding, you’re busy enough with your own stuff. But here it comes anyway. 30am – Get to work.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 8, 2011
    [Linkedin] What Opens an Executive’s Wallet? – plus other answers about Provocation-Based Selling
    Look at the company’s LinkedIn profile. What is the proper use of social media, such as LinkedIn, to access the social networks of senior executives? Social networking tools, such as LinkedIn, are best used as a source of intermediaries, rather than as a way to connect directly. What opens an executive’s wallet?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Linkedin] How to Create Irresistibly Shareable Content
    would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. Every now and then, a piece of content goes absolutely viral on the internet. We’ve all seen it happen, but we haven’t all made it happen. Enjoy!
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Linkedin] Tim’s Top 10 Tips For The Bestest Website Ever
    And a LinkedIn. Today Tim is back on the blog to share his 2nd post in his monthly blog series. Before we begin, he’d like to share this month’s theme - “Make This Better: Your Website” So without further ado… Tim’s Top 10 Tips For The Bestest Website Ever. 1. Simple math. ” More what? You need one.
  • HINGE MARKETING  |  MONDAY, MAY 5, 2014
    [Linkedin] It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Email marketing may be the Rodney Dangerfield of professional services marketing. It gets no respect. This is too bad because email may well be one of the most useful and flexible tools in the entire marketer’s toolkit. Why Email Marketing Still Matters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 2, 2010
    [Linkedin] How to use Twitter to crowd-source creativity
    Share this on Linkedin. I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. work with a posse of freelancers who might be spread out all over the country. So I have the best of both worlds. You can’t brainstorm by yourself. Digg this!
  • SAZBEAN  |  THURSDAY, DECEMBER 2, 2010
    [Linkedin] 17 Reasons Why No One is Following You on Twitter
    If you don’t, maybe you can link to your LinkedIn profile or some other site which gives more information about you. As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. Do some of the topics in your bio conflict?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 1, 2010
    [Linkedin] Sales and Social Media-3 Keys
    Use LinkedIn. Which LinkedIn groups do these people belong to? Three Key Social Media Tactics for Sales. There are myriad ways to incorporate social media into sales cycles, limited only by creativity. However, here are three basic tactics that should be part of every complex sales cycle. 1. Check out your primary contact.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Linkedin] Twitter and Your Brand: Should You Tweet It or Beat It?
    Connect with Barb on  LinkedIn or follow her on  Twitter. Share this on LinkedIn. Barb Coté. “If you’re addicted to crafting the perfect 140 character tweet haiku, you can thank — or curse — Twitter creator Jack Dorsey.” He “believes there’s a universe in every tweet and that less can lead to so much more.”. link]. link].
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    The conference was jam-packed with fantastic content, featuring an impressive lineup of speakers from companies such as LinkedIn, Netflix, Coca-Cola, Kimberly-Clark, and many more. Author: Rachel Yarnold Last week, I had the opportunity to attend MarTech in San Francisco. The goal of the conference was to explore the booming world of martech.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2011
    [Linkedin] How to Structure a Marketing Operations Team
    LinkedIn. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 19, 2010
    [Linkedin] 5 of My Favorite Posts
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! It’s obvious to me that they coincide with what you, the readers, are saying. Have You Got a Social Media Policy ? Tips to Use Twitter to Generate Traffic and Leads What’s Your Company Value Proposition? take my survey [link].
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 5, 2011
    [Linkedin] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Kenny Madden. We really appreciate it.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Linkedin] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach. But that’s fine.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Linkedin] 34 Compelling Content Marketing Stats and Facts
    More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2. TopRank ). 3.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 8, 2011
    [Linkedin] Thoughts about Google Plus to Inspire B2B Adoption
    This network exists in their work email and LinkedIn network. With the new Google Plus social network, Google already provides a connection to your LinkedIn network as part of your social graph. As a preview to its launch of Google Plus last week, Google launched the +1 button last month. The Google Plus 50. from Chris Brogan.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin] 20 Fresh Stats About the State of Inbound Marketing in 2012
    12) 62% of companies using LinkedIn have acquired a customer from the network. 15) 65% of B2B companies report that they have acquired a customer through LinkedIn. HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. Tweet This!
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 28, 2010
    [Linkedin] How Do You Measure Social Media Success?
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How Do You Measure Social Media Success? You can download the report here.
  • HINGE MARKETING  |  MONDAY, MAY 26, 2014
    [Linkedin] What Every Managing Partner Needs To Know About Branding Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. As Managing Partners of professional services firms, we have a lot of issues to attend to. In most cases we are dealing with extremely knowledgeable professionals who work directly with clients in high-touch, high-trust relationships. Room For Confusion.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Linkedin] Engaging in Conversation Doesn't Grow Reach [Infographic]
    Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. How do you feel about this data? Does it change your outlook on social media engagement?
  • INBLURBS  |  WEDNESDAY, JANUARY 19, 2011
    [Linkedin] 4 Easy ways to make your brand more social
    The reason is that more people will see your information, the more will attach with you. #2 Do things responsibly: There are so many social networking sites such as, Facebook, Twitter, LinkedIn, Digg and StumbleUpon and many other. FREE Report: 8 Steps to Get Seen On LinkedIn. So majority forgets that information in minutes.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Linkedin] Where to Find a Marketing Automation Expert
    Post the job in LinkedIn groups. Use LinkedIn InMail. Found the perfect candidate on LinkedIn, but see that they are aleady employed? You can use LinkedIn InMail to send them messages asking if they are interested in discussing the role. Why is it so hard to find someone with the skills I’m looking for? . The problem?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric. That metric is overall traffic, or the number of visits to a website. Anything over 2.00
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Linkedin] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Have you enabled company status updates for your LinkedIn Company Page ? The reason for this shift? Hallelujah!
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Linkedin] 3 Sites to Showcase Your Personal Brand
    You may also just want to invest in your own web page (here’s my JoePulizzi.com site) or even focus on your Facebook, Twitter or LinkedIn page. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. caught onto About.me And, for those people looking for a job, it’s a good resume landing page. Zerply. like About.me
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Linkedin] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    This also works when answering questions in online forums such as on LinkedIn or Quora. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here''s how to do it. Your B2B company has a successful blog.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 3, 2010
    [Linkedin] White Paper: Overview of the Electrical Market
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We recently completed an overview of the Electrical market. The The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010. free copy for download is available. Click here to sign up.
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Linkedin] How B2B Buyers Have Changed- and the Role of Content & Social Media
    LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. Cold calling and ABC (Always Be Closing) have been dead for years.
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 31, 2009
    [Linkedin] Marketing Automation Weekly Wrap-up - 2009/08/31
    focus on helping the prospective buyer better understand the space and solve their pains is key, not just a repeated attempt to sell: [link] Steve Kellogg ( LinkedIn ) from Crowds2Crowds writes a letter to sales introducing all that marketing can do for them. Surprisingly experimental and early adopter usage profile: [link].
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 10, 2013
    [Linkedin] Manufacturers: Benefits of Using Social Media
    Then why waste your time? The key to any tool is to know how and when to use it. Manufacturers are used to having control of the message and where it goes to which is fine. Social media is just a different way to gain exposure and increase traffic. Here are some helpful hints from Heidi: share content across social media platforms.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Linkedin] 6 Burning Questions about Social Media for B2B
    While SlideShare and LinkedIn are social sites that tend to cater much more to business professionals,  you still need to do some leg work first to find out where your prospects are, and then produce high value content that’s easily consumable on those sites. Q: We end up with a lot of noise when capturing social activity.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Linkedin] How to Successfully Launch Your First Marketing Automation Program
    Connect with him on LinkedIn. Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology. Having a copious amount of leads to nurture. Having the necessary talent to operate the system to its full potential.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin] Does Marketing Get No Respect?
    Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 16, 2010
    [Linkedin] A 3 minute lesson in traditional versus social brand marketing
    Share this on Linkedin. I found this little animation to be entertaining and instructive and wanted to share with you.  I have no connection with the producers of this video, Scholz & Friends.  They just did a good job and I wanted to say so. : )  Three minutes well-spent. Apologies for the annoying Google ads on this video.  Not my idea.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] Top Trends in Technology Marketing for 2015
    By now, many competitive technology firms have recognized that social media – and particularly LinkedIn – can play a very active role in lead generation. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Research conducted by RAIN Group and Hinge shows a striking trend. ” Voice. Brand.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Linkedin] 9 Keys To Brand Publishing Success
    And so the business needs to earn its way onto platforms like Pinterest, Instagram, Tumblr, Twitter, Facebook, Linkedin and more. Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Linkedin] How Jeff Ogden landed a top marketing job
    What does that mean?  I became very active and established myself on Twitter, Linkedin and FaceBook.  I also wrote a blog that grew quite popular called Fearless Competitor.  The big sites are Twitter, Linkedin and FaceBook — if you are not active and present on all three, you are selling yourself short.  Beat the NFL? 
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Linkedin] PowerViews with Tony Zambito: Buyer Predictability
    LinkedIn: Tony Zambito. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Study Lead Behavior.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin] Mizuno running long tail outreach marketing case study
    When it comes to unwanted email, people are nutters so people who have tried to obfuscate their contact info behind email forms, double-blinds, links to Linkedin, or even private registration, don’t deserve a cool pair of Mizuno running shoes anyway — and there are thousands more (on any topic you can imagine) who are not so anti-social.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Linkedin] B2B Social Media Marketing -- Does It Work?
    Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare. LinkedIn has recently made quite a few changes to their social media platform, benefiting businesses and users alike. With roughly 2.3
  • SAZBEAN  |  WEDNESDAY, MARCH 9, 2011
    [Linkedin] An Easy Method for Content Curation
    Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Thoughts? News & Notes
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Linkedin] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    This will help get your event in front of thousands of more qualified people that you wouldn't normally have access to. 6) Use LinkedIn for promotions targeted to your industry. LinkedIn Company Pages , LinkedIn Events , and LinkedIn Groups are a great way to contact people in your industry who may be interested in your event.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] What’s it Matter? Trust, Social Media and Your B2B Brand
    Related Stories Social Sales | How To Avoid Being Seen As “Just Another Salesperson” Ways the Hospitality Industry Can Take Advantage of LinkedIn 5 Hot Tips for Running Successful Twitter Contests. “Trust me…” “If I’m being honest…” “To tell the truth…” “Honestly…” You’ve heard all this before.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Linkedin] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Or recommendations on LinkedIn? No place is this more apparent than in the world of social media. And Twitter? Even poorer adoption. Tough objections indeed. It’s true; they don’t.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Linkedin] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
    With professional applications like LinkedIn, your customer database may also be walking out the door with a departing employee. Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Common misconceptions. Hire smart people? Not likely!
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Linkedin] Your Testing Program: Smart Ways to Get Your Team On Board
    For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Who wouldn’t want definitive answers to such questions? Really?”). What if that isn’t so?
  • LEADERSHIP  |  FRIDAY, MAY 29, 2015
    [Linkedin] Interesting Infographics: A Social Media Etiquette Guide for Business
    LinkedIn is the “business network”, with 120 million daily users who collectively showcase 1.2 Many users maintain their LinkedIn account as a stand-in or supplement for a resume and use it when job hunting, but there’s more to the service than that. handy guide for #entrepreneurs to the rules of etiquette across #socialmedia.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Linkedin] Do B2B Companies Really Need to Be on Facebook?
    Step 3: LinkedIn. If Twitter or LinkedIn are working for you, driving traffic and leads, and otherwise serving your business and its goals, and Facebook is not, it is time to leave. Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. ” 5.
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Linkedin] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. 3)   What do they read and how do they gather information? Photo credit: Wikipedia. deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. Nielsen.
  • INSIGHTIQ BLOG  |  TUESDAY, JULY 19, 2011
    [Linkedin] 3 Reasons Google+ Will Make a Big Impact on Social Media
    spoke with a good friend of mine, personal branding expert Dan Schawbel , who explained why he thinks Google+ may prove a sizable competitor to the big players in the social media space, such as Linkedin, Facebook, and namely, Twitter. 1. There's a new social media sheriff in town huh? Big Big deal, what else is new? It Well, it's simple.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [Linkedin] Identify Website Users: Capture More Sales Opportunities
    LEADADVANTAGE pulls detailed company and contact information from sources like LinkedIn and Jigsaw. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can!  Who’s Looking at YOU? B2B marketers need more.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 16, 2010
    [Linkedin] Thought Leadership Interview #1: Kevin Temple of Enterprise Selling
    Kevin Temple | The Enterprise Selling Group | 916-939-1939 |  www.enterprise-selling.com |   LinkedIn Profile |  ImperativeSelling Blog. Kevin Temple | The Enterprise Selling Group | 916-939-1939 | www.enterprise-selling.com |  LinkedIn Profile | ImperativeSelling Blog. First up is sales expert Kevin Temple of Enterprise Selling.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Linkedin] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. It could be discussions on industry forums, e-books, videos, webinars, group discussions on LinkedIn, or any other. What has changed in the marketing landscape is the profile of the buyer.
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