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  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Linkedin] What Google’s New Algorithm Means For You
    Follow me on Twitter , LinkedIn , Facebook  or Subscribe to the  B2B Marketing Insider Blog. Are you wondering how the recent news in the SEO world might affect you? You may have heard that Google recently changed its search engine algorithm. Google Announces Search Engine Algorithm Change. What Prompted the Changes? Why Is This Important?
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Linkedin] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    That doesn''t mean your email should be paragraphs and paragraphs long, but you could try sharing a quick customer tip and linking to their full case study instead. 4) Popular Industry LinkedIn Groups. LinkedIn groups can be another great source of content, similar to other forums. How do you think of what to put in your emails?
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 22, 2013
    [Linkedin] What I did on my Summer Internship: Perspective from eMagine’s Social Media Intern
    mean, I have personal accounts on Facebook, Twitter, LinkedIn and Pinterest, but I rarely tweet or post a status- I mainly used social media to communicate and stay in touch with family and friends while I was at college. Both are different than LinkedIn, which is the most business-centric. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Linkedin] The Radiohead Guide to Branding Excellence
    You can follow Chris on Twitter , connect with him on LinkedIn , and circle him on Google+. By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. Push The Envelope. Create a Window Through Video.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Linkedin] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Linkedin] 14 Experts Predict 2013 Social Media Trends for Small Business
    Small businesses will make greater use of LinkedIn as the platform continues to expand its offerings. SMBs will also use more social networks—besides LinkedIn, Twitter and Facebook, SMBs will continue to discover Google+, Slideshare, etc.”. So, I decided to go with 14 predictions instead. Meghan M. Pinterest and Instagram).
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin] 6 Tips for Creating Content That Spreads Naturally
    That means when content is shared on Twitter, Facebook, LinkedIn and other platforms, there is a huge opportunity for it to get discovered by others, as well. We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. That means there's a lot of content.
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Linkedin] The Importance of Brand Integrity in the Digital Age
    Finally, you want to identify the most relevant social channels for your organization (which will likely include members of the “Big Seven” social channels: Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, YouTube), and set up profiles on them. A few weeks back, I was involved in a minor dust up at a local bar. Keepin’ It Real.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Linkedin] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It will involve monitoring, responding, and delighting (henceforth called "MRD") people tweeting #INBOUND13, @HubSpot, and all of our company pages (Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, & Instagram). also created a Facebook event and LinkedIn group for INBOUND so the community can engage there, as well.
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Linkedin] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    Here are the less clear-cut situations: You’re connected with them on LinkedIn. LinkedIn is a separate system. And LinkedIn will be very unhappy with you if they find out you’re doing this. Everybody makes mistakes. Some are big. Some are little. Many are avoidable. Do check those links. 2. botched subject line. We’re all human.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. The plane was in the air a few minutes later.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Linkedin] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Facebook and LinkedIn have ‘like’ buttons to click on, while Twitter has an open heart that gets filled in when it's clicked. You don’t have to be a neuroscientist to understand how the human brain reacts to stimuli. Experiencing good things make us happy and we want to seek them out again and again; the opposite is true for bad things.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Linkedin] The Critical Ingredients Of Effective Demand Generation
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Conclusion.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Blog posts, email pieces, LinkedIn updates and ads, paid search ads, etc. Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Now that’s ROI!
  • HINGE MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Linkedin] The Science Behind the Art of the Call-to-Action: Part 1
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. When professional services marketers set out to create calls-to-action, they often design according to a vague sense of what looks good, feels right, or lines up with some received wisdom about best practices. What is a call-to-action? Online Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] The business case for content marketing consistency
    Connecting through Instagram photos, LinkedIn updates, and YouTube videos are great ways to provide a consistent presence. Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. She was such an impressive young woman. Content marketing consistency.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 27, 2012
    [Linkedin] The Straight Dope On List Vendors
    Then I became desperate and posted the question up on an inside sales forum on Linkedin. A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Plus they could only provide me the data on cd-rom, yikes! Bad move. Yep, like I have $24,000 to spend. I'll pass.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Linkedin] 4 Marketing Automation Must-Haves For Beginners
    To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. When I think about starting my career in marketing automation, I think of  the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. Get Logical -.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Engaging Content: 7 Tips to Get Readers to Think
    Share this on LinkedIn. When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you do that?
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Linkedin] How Marketers Are Using Social Media to Grow
    So, what tools are generating all the success?  By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack.  When 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. 34% for 11 or more hours per week.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 28, 2011
    [Linkedin] Content Marketing Tip: Use Ready-to-Publish Articles
    Share this on LinkedIn. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. You can find good writers in just about any field. Entertain. Engage.
  • SYNECORE  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] Maximizing the Effectiveness of Content Personalization
    For example, for B2B marketers, LinkedIn is more effective for distribution than Facebook, which is a better platform for B2C marketing. The reasoning behind this is that LinkedIn is more business oriented, while Facebook is dominated by consumers and their personal interests. Building Blocks of Content Strategy. Takeaway.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Linkedin] Six Steps For Delivering On The New Vision In Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • ANNUITAS  |  TUESDAY, MARCH 29, 2016
    [Linkedin] Stop Wasting Time in Excel – Embrace R
    The professors are knowledgeable, the lectures are in-depth, the projects are relevant, and best of all it’s free (unless you want to pay for the certification of completion for your LinkedIn page). Since learning R, I have managed to minimize the ETL necessary for a recurring data project from ten hours of work down to only ten minutes.
  • HINGE MARKETING  |  FRIDAY, JULY 10, 2015
    [Linkedin] 5 Tips to Reach Your Social Media Goals
    Or dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives. Join us on LinkedIn and Twitter for more social media tips and strategies. According to the 2015 Social Marketing Trends Report from TrustRadius, most marketers list “developing their social strategy” as a top pain point.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2011
    [Linkedin] How To Measure B2B Demand Generation
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. How to measure B2B Marketing. This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. Want more?
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Linkedin] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). College graduation is just around the corner, which means it’s almost speech season. We want to help. Don’t try to boil the ocean.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Linkedin] Creativity, Technology, And The Future Of Storytelling
    Check out my presentation here: Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. Social media has turned us all into publishers. ” �.
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Linkedin] PowerViews with Tony Zambito: Buyer Predictability
    LinkedIn: Tony Zambito. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Study Lead Behavior.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin] The 45 Inbound Marketing Terms You Should Know [Glossary]
    LinkedIn. LinkedIn is a business-oriented social networking site. As of June 2010, LinkedIn had more than 130 million registered users, spanning more than 200 countries and territories worldwide. Bottom line: If you’re not on LinkedIn, you’re SO LinkedOut. M. Yes, I did volunteer to write this seemingly daunting post.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Linkedin] 6 Twitter Contest Ideas Worth Exploring
    LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Hey, LinkedIn! Pin It Twitter contests help you spread the love – and reach important marketing objectives. Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. Fastest correct answer. Sweepstakes.
  • HINGE MARKETING  |  FRIDAY, MAY 9, 2014
    [Linkedin] Google+ 201: 5 Steps to Get Started with Google+
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101. Today, we continue learning about Google+ by understanding the steps your firm should take to get started. 1) Create your firm’s Google+ page.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin] 7 Offline Marketing Strategies that Support Your Online Brand
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. Just as with your online publications, you need to be selective.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Linkedin] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. agree. percent were quality.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 3, 2015
    [Linkedin] 4 Ways in Which AgoraPulse Helps You Maximize Your Social
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. AgoraPulse is no newcomer to the social media dashboard scene, but they have been traditionally known as a Facebook application platform. While there’s no shortage of great social media tools to […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Tools
  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Linkedin] 7 Killer Tips to Boost Your Infographic Performance
    For B2B marketers, this is likely to be LinkedIn and Twitter. B2B marketers are creating an increasing number of infographics, and it’s not because of anything in the water. Sixty-five percent of people are visual learners. But what other factors transform an average infographic to one that yields excellent performance? Keep it simple.
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Linkedin] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, Marketo : Can you tell me about your upcoming book “LinkedIn for Business”? Brian : Well, I think the visibility is the biggest one.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 10, 2015
    [Linkedin] Your website is wearing mom jeans and shoulder pads
    And so many of your clients and brands — the ones that fill the  clients ,  case studies , and  testimonials  portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile  have changed. The Language of Business is Moving Faster Than You Are. Well, content marketing is tricky.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Linkedin] Social Pro Case Study: Creating a Presence on Facebook
    The Social Pro program provides visual images to add to the appeal of each post on Facebook, Twitter or LinkedIn. Recently, we put together a case study showcasing one of our clients, 365 Healthcare Staffing, and the impact the award-winning Social Pro product from the Haley Marketing Group had on its social media growth and website traffic.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Where do you begin in Content Marketing? Answer: Know your Buyers
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Many were on social media – Twitter, Facebook, LinkedIn, etc., Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. highly recommend you attend this event, by the way.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Linkedin] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Time to mix it up!
  • BIZNOLOGY  |  TUESDAY, MARCH 5, 2013
    [Linkedin] Facebook paid sponsored content will meet you only halfway
    LinkedIn to Launch Sponsored Posts (socialtimes.com). After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Why not, right?
  • PR MEETS MARKETING  |  THURSDAY, APRIL 3, 2008
    [Linkedin] Is Twitter Just a Popularity Contest?
    posted a question about Social Media releases vs. traditional releases on Facebook , Twitter and LinkedIn. . LinkedIn. I had THIRTEEN responses which then extended into private email conversations about people's responses.   . Whereas on LinkedIn, people could stumble upon the question over a period of hours and days.  .
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. But how can you measure your social marketing ? How do you know what’s working, and what isn’t? Campaign Visits. Shares.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Why You Need an Editorial Calendar for Social
    It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • FATHOM  |  WEDNESDAY, JULY 31, 2013
    [Linkedin] Act Like a Marketer, Think Like a Salesperson
    members of the B2B Technology Marketing Community on LinkedIn —are: Lead-generation (71%). News flash: Content marketers want to generate leads. No, I’m not kidding. With all due respect to BtoB magazine, we’ve got some new data on what B2B marketers want … leads. Thought leadership (50%). Marketing education (50%).
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Linkedin] Got Dynamics? Why You Need Act-On, Too
    Act-On Anywhere is a Chrome browser-based app that lets a rep (or a marketing person) work right in LinkedIn or WordPress or other apps, while having access to images and other assets in the Act-On media library. And in one of Act-On’s own surveys: Misaligned firms were more than twice as likely to report sales and/or marketing budget cuts.
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Native Advertising Is Not Content Marketing
    This is native advertising. I’ve written a thorough overview of native advertising on LinkedIn , but let’s look at one example. When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. It’s an asset.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 30, 2012
    [Linkedin] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Linkedin at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Linkedin] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Linkedin at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • BIZNOLOGY  |  THURSDAY, AUGUST 6, 2015
    [Linkedin] New directions for B2B data-driven marketing
    In the future, says Nitin Julka , product manager at LinkedIn, more and more of the complexity of running marketing campaigns is going to be automated, in a simpler way, so that marketers can focus on what truly matters—their target audiences, buyer’s journeys, and messaging. Where does this all come from? Okay, we’re in the maelstrom.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 7, 2013
    [Linkedin] 5 social media tools to kickstart your business
    What’s particularly nice about Nimble is how it builds up a profile of each user by retrieving their social details across a range of networks including Facebook, twitter, LinkedIn and Google +. By Ian Cleary, Contributing {grow} Columnist. One area that we can always consider is emerging tools to help us be more productive and efficeint. Social
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin] When does “corporate governance” help or hurt social media strategy?
    “Our employees are idiots” In one of my classes, a student from a regulated industry said he could not even have a LinkedIn profile because of his wealth management company’s communication policy. In other words, the legal department should keep a tight reign on corporate communications. ” I asked. ” I said.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Linkedin] What Makes A Successful Social Executive?
    LinkedIn Diva ” Lori Ruff of Integrated Alliances seemed to agree with Krigsman’s assessment. Following this train of thought a little further, I decided to ask some colleagues what traits they prized in these business leaders. Start small, perhaps with a Twitter account, and just engage; then see what happens and enjoy the results!”.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Linkedin] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
    In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. 4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.). Jeffrey is also a guest on Mad Marketing TV , where he’s interviewed by yours truly.). The book not only covers change. “No one is going to die.”
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Linkedin] Tips for Using Imagery in B2B Social Media Marketing
    And dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives. Related Stories Research Shows Firms with Employee Advocacy Programs Grow Faster 3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page How to Optimize Your Social Media Profiles for Search. Tell a Story. Optimizing Images.
  • SAZBEAN  |  THURSDAY, DECEMBER 29, 2011
    [Linkedin] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and “experimenting” by participating sporadically isn’t really going to generate results. Have you enabled company status updates for your LinkedIn Company Page? Hallelujah!
  • BIZIBLE  |  MONDAY, FEBRUARY 15, 2016
    [Linkedin] How to Use B2B Referral Marketing to Gain New Customers
    You can get referrals by creating social media post suggestions for Facebook, LinkedIn, or Twitter that the customer can share, or simply ask if they can promote your business through their social media channels. The key to success for your business is attracting new customers, while maintaining your existing B2B clients. Testimonials.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Linkedin] 17 of the Best WordPress Plugins for Marketers
    Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn. 40,296. That's the number of plugins on WordPress. Here's the good news: We've done the work for you. 17 Essential WordPress Plugins for Marketers. 1) Jetpack.
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    This could link to a v-card or your social media profile so contacts can add your information to their contacts or add you as a LinkedIn connection before you even leave the event! I don't know how I ever lived without my smartphone. Here are the best tips that I've found: 1. Social media on the go. Mobilize your blog. Use QR Codes.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Linkedin] K’s Top Five for the Week – March 20
    Share this on LinkedIn. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. Finally, content creation isn’t easy. So does it?
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Linkedin] Tim’s Top 10 Tips For The Bestest Website Ever
    And a LinkedIn. Today Tim is back on the blog to share his 2nd post in his monthly blog series. Before we begin, he’d like to share this month’s theme - “Make This Better: Your Website” So without further ado… Tim’s Top 10 Tips For The Bestest Website Ever. 1. Simple math. ” More what? You need one.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Linkedin] The Secret To A Better Customer Experience
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. The Age of Personalization. Personalization Comes Of Age. Strategy
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 29, 2010
    [Linkedin] 12 Social Media Tools for B2B Pre-Event Marketing
    LinkedIn Events. Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. Facebook Events.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 27, 2013
    [Linkedin] Online Content Marketing: Let’s Put the “We” Back Into Weblog
    As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads!
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Linkedin] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content. 2. Join us on LinkedIn and Twitter for more marketing tips and strategies. It houses your educational content.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Linkedin] Social Selling: Step Up Your Game
    Moran suggests tweeting 10 times a day, with smart, helpful, early-to-mid funnel related content; updating your LinkedIn profile three to five times daily by sharing articles, research graphics, SlideShare presentations, and videos; and blogging one or twice a weekly. Imagine, for a moment, you’re at a party where you don’t know many people.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 13, 2011
    [Linkedin] Survey: 71% of CMOs Feel Unprepared For Today’s Market
    Let me know your thoughts in the comments below or on  Twitter ,  LinkedIn ,  Facebook. As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. The report highlights the major challenges CMOs are facing. 2011).
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 25, 2011
    [Linkedin] 10 Ways to Make Your B2B Trade Show Social
    Every booth sign, business card and flyer includes logos for Twitter, Facebook and LinkedIn. Prior to the trade show, review topics and industry issues that are being discussed in LinkedIn Groups, or other online industry gathering places. And more social. 1. Use Full URLs for Social Media Profiles. Provide the full URL for your page.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin] 22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. toprank. TopRankMarketing.com. Mpb2b.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Linkedin] 28 Awesome B2B Social Media Statistics
    Somewhat fewer said the same of LinkedIn, and just 35% considered Twitter effective. In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. We hope you enjoy digging into the numbers. Source ).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2011
    [Linkedin] DemandCon: Why Storytelling Drives Demand Generation [Video]
    LinkedIn. by Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it. One that really hit a chord: People are naturally moved by your company’s products. People don’t buy into your product. Ernst remedy for this? Reddit.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Linkedin] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Linkedin] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Linkedin] How Should Technology Firms Tackle Social Media Branding?
    Posting to LinkedIn or Twitter can help bring your brand to life with your prospects, while providing real time updates and new information about your firm. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Social media is an effective way to reach a broad audience on a more personalized level.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Linkedin] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    Social Media: How effectively are we using Facebook, LinkedIn, and Twitter in our marketing? Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. It's called Marketing Grader. What's your marketing grade ?
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin] Developing a Social Media Marketing Strategy in Technology
    For most target audiences, LinkedIn will be the most effective channel. LinkedIn, Twitter and YouTube work well for promoting your new content. Master the LinkedIn “group” Technology services providers are already accustomed to the online community of knowledge center forums. This is understandable to a degree.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 26, 2015
    [Linkedin] Influencer Marketing And How To Amplify Your Content
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Every minute 1,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? So how do you go about finding influencers and what tools can you use to find them? Wrong.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Linkedin] The Future of Marketing: Is The Science of Marketing Taking Over?
    And follow the conversation on  Twitter  (@ BrennerMichael ),   LinkedIn ,  Facebook  or  Google+. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. It provided me the opportunity to lead large agencies like Publicis.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, DECEMBER 8, 2010
    [Linkedin] Share Your Experience of Global Business Social Networks
    Even though LinkedIn has grown to over 85 million users worldwide, there are other global sites that people at B2B companies use to build their business networks. We would like to know if LinkedIn really is the top network from an effectiveness standpoint, or have these other sites broken some ground. Understanding how social.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Linkedin] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Get your (social) house in order According to Hinge, 70% of professional services buyers use LinkedIn as their social media platform of choice to source information about potential providers. LinkedIn has recently rolled out the option to have your own blog on the social network. Back in 2009, I ran an experiment. But it worked.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Linkedin] Doing what’s right – a full decade later
    Recently, I tracked him down on Linkedin by searching for his name – he’s now working for The SAS Institute. connected to him on Linkedin and even wrote a recommendation for him. B2B demand generation | Making things right (fits with Core Values posted earlier today). Go sell something else.”). ”). Years passed.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 18, 2014
    [Linkedin] The Problem with TV ads – They don’t tell you the real story
    Use the button on the top right to check out my Linkedin profile. Jeff Ogden of Find New Customers,  who’s an award-winning marketing expert, sees a lot of misleading TV commercials, but he also reads the Wall St. Journal on his iPad every morning, which gives me the real story behind each company on TV. That’s my plan.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Linkedin] How to Manage Successful Webinars, Part 3: A Post-Event Checklist
    The email will typically include content related to the event, e.g. presentation slides, background information, access to a post-webinar discussion in your LinkedIn group, etc. Before, and during the event, you’ve used LinkedIn, Facebook, Twitter, etc. Number of comments/likes/shares on Facebook and LinkedIn. Now what?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 18, 2012
    [Linkedin] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
    In other words, encouraging Facebook fans to follow you on LinkedIn, and Twitter followers to circle up on Google+. Take a look at how we've done it across Facebook and LinkedIn, for example: Our LinkedIn connections can get that same positive feeling they're used to when they visit our Facebook page, too! Got it. The problem?
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 5, 2015
    [Linkedin] Social Media Legal Risks for Financial Institutions
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. A financial institution’s social media engagement can attract new customers and increases community engagement, but it can create exposure to serious legal risks. This can significantly impact the […]. Author information. Ethan Wall. Social Media and the Law
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Linkedin] Is Facebook Still Relevant for B2B?
    If you find that LinkedIn and Twitter are more in line with your marketing goals, then by all means put your resources towards making those networks great. As a digital marketing firm we get questions daily about how different strategies can work for our clients. Why Have a Facebook Page? Take control of your online reputation. Do it Right!
  • ACT-ON  |  TUESDAY, OCTOBER 20, 2015
    [Linkedin] How Content Drives a Great Customer Experience (and Profit)
    These channels might include Twitter, LinkedIn, marketing automation, paid ads, website, blog, CRM, direct email – the list goes on. What comes to mind when you hear B2B marketing strategy ? If that’s what you think, too, you’re absolutely right. It takes alignment and visibility. Welcome to the Age of the Customer. Get on the Same Calendar.
  • CMO ESSENTIALS  |  MONDAY, JULY 6, 2015
    [Linkedin] Widen Top of Funnel Marketing and Generate More MQLs
    For example, the “skills” or “groups” highlighted on their LinkedIn profile contains actionable intelligence that can be leveraged within your contact discovery strategy. As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). We understand that it starts with a strong top of funnel. Summary.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 10, 2012
    [Linkedin] 7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients
    News.le is a very interesting new service that allows you to upload your email, LinkedIn, and Facebook connections and it will then scour the internet for mentions of your contacts in news articles. Even better than free donuts … helping your clients build their own businesses. You get to be the cream. Be sure to add a personal comment!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 6, 2013
    [Linkedin] 10 Ways To Optimize Your Sales Engine In 30 Days
    You can find him on Google + , LinkedIn , & Twitter ! Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann , CEO and Founder of Sales Engine , a company that helps firms build and tune their sales engine(s). Optimizing your sales engine doesn't have to be time-consuming. Sell What Makes You Different.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    15) 43% of all marketers have found a customer via LinkedIn in 2013. 23) The Blogging Food Groups - This infographic from LinkedIn Marketing Solutions explains the elements of a well balanced blog. ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. Demand Gen Stats You Should Know. 11) U.S.
  • BIZNOLOGY  |  FRIDAY, APRIL 19, 2013
    [Linkedin] Social Media and Content Marketing
    Instagram, LinkedIn, Pinterest, Facebook … all have their audiences, some more homogenous than others. Think Quora and LinkedIn, both of which have social components to them that allow for great intel gathering. Photo credit: Fora do Eixo. We’ve got to come up with a better name for social media. When Here are a few examples.
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Linkedin] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. Haven’t heard of a swipe file?
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Linkedin] Marketing to Millennials: Does it Matter to You?
    Millennials have been called a lot of things both good and bad. Entitled. Elusive. Diverse. Altruistic. Educated. Whatever you think of millennials, though, it still remains a fact that many organizations are scrambling to figure out how to speak to millennials through their marketing. Read on for answers. What Are Millennials? Conclusion.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Linkedin] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Think of LinkedIn as an ongoing interview with every possible employer, so make sure the image you’re putting out there is a professional one. They listen and engage !
  • FATHOM  |  MONDAY, NOVEMBER 16, 2015
    [Linkedin] Social Selling Experiments and Building a Content Community
    Wow, what a missed opportunity. I am an open book on social media and share so many thoughts and opinions across LinkedIn , Twitter and even Facebook. How do most inside sales people (SDRs) engage a socially (media) active prospect? This experiment is currently running.). For this I challenge the Sales VPs. Please share your comments below.
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