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  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Linkedin] The End of Valued Customers
    It’s great that your entire sales team wants to connect on LinkedIn, but I believe I have made my position clear to them about why that is not going to happen. Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? It is nice that she tries both my desk and mobile numbers – what a go-getter she is.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] 9 Steps to Building a Unique Value Proposition in Management Consulting
    On Twitter or LinkedIn? Follow Hinge at @HingeMarketing and join the discussions on LinkedIn. When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. Create it. Use it. Test it.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, Marketo : Can you tell me about your upcoming book “LinkedIn for Business”? Brian : Well, I think the visibility is the biggest one.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 10, 2013
    [Linkedin] Manufacturers: Benefits of Using Social Media
    Then why waste your time? The key to any tool is to know how and when to use it. Manufacturers are used to having control of the message and where it goes to which is fine. Social media is just a different way to gain exposure and increase traffic. Here are some helpful hints from Heidi: share content across social media platforms.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Linkedin] Social Media For B2B Explained
    LinkedIn. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Related Posts: New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline LinkedIn and Twitter Advertising and Marketing Options; A Primer Focus Roundtable Recap: Optimizing Landing Page Conversion Rates. Let’s talk retargeting.  Tracking Retargeting. Company A: Website. Get it? Think about that one!
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Linkedin] Content Marketing for Engineers
    If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage. I’ll go out on a limb and state that content marketing for engineers is different. Call it P2P (Person-to-Person) marketing if you will.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 7, 2010
    [Linkedin] White Paper: Overview of Plumbing Market
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We recently completed an overview of the Plumbing market. The The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for the balance of 2010 and what to look for in 2011. Click here to sign up.
  • B2B IDEAS @ WORK  |  THURSDAY, JULY 14, 2011
    [Linkedin] Early Lessons to Shape Your Content Marketing Program
    So whether through LinkedIn groups or your Twitter feed, find the conversations and join in on behalf of your company. I love hearing about B2B companies that have decided to adopt a content marketing approach. They’ve loosened their grip on the hard-sell, call-now ads and brochures. Ramping up your program, though, isn’t easy.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Linkedin] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. So where’s the disconnect? Be Patient. Content marketing is not meant to drive revenue overnight. Wrong. Now what?
  • WEBBIQUITY  |  TUESDAY, MARCH 6, 2012
    [Linkedin] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. What common mistakes should marketers avoid?
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Linkedin] Increasing your content marketing reach
    They might be using some of the same channels – Pinterest, for example – but there are others they’re not on, like LinkedIn, and they’re certainly not using them the same way. If a tree falls in the forest …. Though sometimes too much emphasis is placed on reach (more on that later), it is a vital part of content marketing success.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Linkedin] 3 Lead Scoring Problems – And How to Solve Them
    LinkedIn. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector. Challenge #1:  Inability to score or prioritize all leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 3, 2010
    [Linkedin] Guy Kawasaki is the devil
    Share this on LinkedIn. Before I convince you that Guy Kawasaki is the devil, let’s look at his secret identity as described in his “official&# bio. Guy Kawasaki is a managing director of Garage Technology Ventures , an early-stage venture capital firm and a columnist for Entrepreneur Magazine. Impressive. How can sugar explode?
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin] Eight Ways to Rock at Your Job (or Get a Better One)
    For example, in social media marketing, measures such as Facebook likes, LinkedIn followers and retweets on Twitter are meaningful—but your CEO and CFO couldn’t care less about these metrics. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Have Ideas.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 16, 2013
    [Linkedin] How to Develop Your Social Media Strategy
    Try looking at LinkedIn profiles and see which groups they are involved in. Many executives routinely include their twitter handle or LinkedIn profile in their signature block. If yours is a B2B social media strategy, you will probably be pretty safe with LinkedIn as a starter. Try measuring retweets on LinkedIn. Reach.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 26, 2013
    [Linkedin] How to Scale Your Social Media Writing Team
    Ways the Hospitality Industry Can Take Advantage of LinkedIn. You’ve gotten your feet wet in social media marketing. You’re blogging regularly and doing outreach on the best platforms for your audience. You may even have an outsourced social media writer or two on board with you. Featuring Contributions from Global Thinkers.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Linkedin] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    This will help get your event in front of thousands of more qualified people that you wouldn't normally have access to. 6) Use LinkedIn for promotions targeted to your industry. LinkedIn Company Pages , LinkedIn Events , and LinkedIn Groups are a great way to contact people in your industry who may be interested in your event.
  • HUBSPOT  |  MONDAY, MARCH 25, 2013
    [Linkedin] The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
    LinkedIn photo links. The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook's News Feed are two of many indicators that visual content is a force to be reckoned with in marketing. According to 3M Corporation , 90% of information transmitted to the brain is visual.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, DECEMBER 20, 2012
    [Linkedin] Inside Sales: Questions That Lead To Meaningful Answers
    As I was driving into work I began to think about the upcoming day and what I had on my schedule. started to think about the interactions I needed to have and realized that over the course of a day I interact with a wide variety of individuals, clients, team members, managers, my peers, my boss, and even the Mass Pike toll collectors some days.
  • B2B LEAD BLOG   |  TUESDAY, APRIL 19, 2011
    [Linkedin] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
    Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. The official verdict from MarketingSherpa has just arrived, in the form of their third annual B2B Social Marke ti ng Benchmark Report.
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2012
    [Linkedin] How to Make Social Sell: From Thought Leader to Thought Provoker
    year's worth of research confirmed my suspicions about the so-called “social media revolution” and revealed an exciting opportunity: A chance for more B2B marketers to generate tangible business leads and sales using tools like LinkedIn, Facebook, blogs and video. These Brands are Making Social Media Sell. What's their secret?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Linkedin] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Follow Ve Interactive on Twitter Follow Beth on Linkedin Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. In a recent companywide meeting at Ve Interactive US HQ , we discussed Steve Job’s secrets to great presentations. And why should they continue to care?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin] New Research Points the Way to Success in Your Content Marketing Strategy
    In order of most common usage, the top seven sites were: LinkedIn. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Content marketing is powerful. It’s also relatively young. Many firms are still struggling to find and implement the right strategy. What kind of results are they seeing? Blogs.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin] Top 10 B2B Inbound Marketing Predictions for 2015
    In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. To that end, LinkedIn acquired Bizo, a digital marketing company with a focus on B2B audiences, last year. Mobile/Local Growth Continues to Dominate. B2B Marketing
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Linkedin] 90 Tips to Make Your Blog Rock
    Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. On LinkedIn  Make sure your Profile is public with Your Blog, Website and Facebook pages entered in your Settings (Profile Section) where you are allowed 3 website URLs 71. 90 Tips To Make Your Blog Rock 1. be authentic.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin] 12 Important Places You're Forgetting to Add Calls-to-Action
    On Your LinkedIn Company Page and in LinkedIn Answers: When answering questions related to your industry via LinkedIn Answers, includes text CTAs for downloadable content like webinars and ebooks when applicable. Why not add CTAs for your offers to the products tab on your LinkedIn Company Page, too? 6.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Linkedin] Five Characteristics of a Good B2B Marketer by Christopher Ryan
    Social media is a low-cost way of generating awareness and leads for B2B marketers.  We need to help our clients establish and implement social media programs using such tools as blogs, LinkedIn, Twitter, etc.  A business colleague asked me what we looked for when recruiting new teammates at Fusion Marketing Partners.  Is numbers-focused. 
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Linkedin] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    For example, if a person signs in through their LinkedIn profile, your marketing automation system can collect their contact information directly from LinkedIn. 4. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When Segment and trigger based on downloaded content. Use social sign-on. Social Media
  • SALES LEAD DYNAMICS  |  FRIDAY, NOVEMBER 30, 2012
    [Linkedin] Who’s on Your “A” Team?
    For instance, I have 600-ish LinkedIn connections. It also includes social media: endorsing them on LinkedIn and tweeting about their articles or speeches Back in the 1980’s “ A-Team ” Members Hannibal, Howlin’ Mad, B.A. They were heroes for hire, looking out for their teammates and their clients. Take good care of them. emember you.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Linkedin] The Importance of Personalization in BtoB Marketing today
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. If you want marketing results, you need to personalize the content you send out. Read it here. Why is personalization so important today?
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 21, 2012
    [Linkedin] Breaking Out of the Funnel: A Look Inside the Mind of the New Generation B2B Buyer
    One on one conversations were most common but blog postings and Linkedin discussions are growing. Love hard facts. Hope you do too. Should this matter to YOU? Only if you care about revenue results, such as a CEO, Board Member, Head of Sales, or Head of Marketing. Kaput. Unless you want your business to go the way of the dinosaurs, take note.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 30, 2014
    [Linkedin] The Scariest Blog: No Personality
    Contact me here or on LinkedIn. What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. Storytelling and personalization  is the key piece in  content marketing  as I see it. People are good at writing about  what   they know. What’s your back-story? There has to be  drive, passion and love.
  • MEASURABLE MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Linkedin] Eye-Tracking and Social Media Profiles: An Insightful Study
    For companies with pages on LinkedIn, Twitter and Facebook, the results of studies like this one can help to reinforce what you already knew about social media profile pages, and may help to also uncover some new, useful tips. Read on! 1. Be Strategic in Your Profile Picture Selection. Is it eye-catching, unique and memorable?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Linkedin] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? In recent years, content marketers have learned to leverage visuals, and social marketers should be following suit.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 26, 2012
    [Linkedin] How to Make Social Media Marketing More Effective:10 Do’s and Don’t Tips
    Also use content on LinkedIn, Twitter and Facebook to drive traffic to your blog. Social media and its marketing are very important, and how you execute can mean the difference between fair and great results. We all try to formulate best practices. Here are my thoughts and I would love to hear what you would add to the lists: DO’S.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin] Does Your Marketing Consultant Have Bench Strength?
    Check how many connections the consultant has on social networks, especially LinkedIn. Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? Ask what resources they have brought in to client situations before.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Linkedin] Ensure Your Business Looks Good Online
    Social media can be used effectively, Inc.com adds, by having company employees keep their LinkedIn profiles up-to-date. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. ” Get Real. privacy policy can’t hurt either.
  • SALES LEAD DYNAMICS  |  THURSDAY, JUNE 9, 2011
    [Linkedin] Do You Have a Brand?
    Buyers looking for services are doing Google and LinkedIn searches. This means that your website and LinkedIn profile better be up to snuff.  I used to think a brand was just a logo. also used to think that “branding” applied to consumer products, not to b2b businesses or professional services firms. And it’s more than a niche. agree.
  • VIEWPOINT  |  TUESDAY, MAY 8, 2012
    [Linkedin] Why Engagement Will Not Generate Leads (and what to do about it)
    For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Today's guest blogger is Jeff Molander. Produce engaging content. Why we're Failing to Sell with Engagement. How to Always Make the Sale. It does.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 30, 2013
    [Linkedin] What makes a blog tick? An insider’s guide to audience connection
    It occurred to me that the variety of posts I ran two weeks ago represents a great cross-section of the overall content — and results — I get here on my blog.  I thought it might be interesting to dissect the week of content to illustrate some of the patterns I see with social sharing and how my blog community responds to my content.
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Linkedin] 7 Trailblazing Brands That Won By Being First
    LinkedIn. LinkedIn had some foresight, though, and created a new platform that took a different spin on social networking. Instead of keeping in touch with friends for social reasons, LinkedIn created the first platform for professional networking online. Since then, LinkedIn’s growth has skyrocketed. The result? DeBeers.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Linkedin] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. Marketing Needs to Evolve and Adapt to the Empowered Customer. We’ll be making public our editorial plan in 2012. Video Timeline. listening, conversational and monitoring environment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Linkedin] Social proof and your battle for credibility
    While researching my new book  Return On Influence , I immersed myself in the world of the Internet elite and concluded that on the social web, the badges of “social proof” really do matter … probably more than real achievement! So it may come as a surprise that I have made a decision to ignore them, for good business reasons.
  • CONVERSIONATION  |  SUNDAY, DECEMBER 23, 2012
    [Linkedin] On Twitter and real life: some love and some tips #socialsong
    So, there is some training to be done on phenomena such as Twitter, LinkedIn and community marketing. It beats LinkedIn’s silly Skills. It’s that time of the year. Yes, that involves training as well. Even if my message is to be channel-agnostic and think integrated, people need to learn how to use the channels as well. Some examples?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Linkedin] Does Social Selling Really Work?
    Thomas von Ahn of Viral Solutions recently shared with me that 58% of his company's revenue comes directly from LinkedIn initial contacts. If you're new to social selling, you're probably wondering if it's worth doing. Let me give you an example of how different social selling is from our traditional approach. What's he doing?
  • WRITING ON THE WEB  |  TUESDAY, JULY 12, 2011
    [Linkedin] 6 Writing Tips for SEO Friendly Content Marketing
    Share this on LinkedIn. Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Both, of course. Embrace the list.
  • B2B IDEAS @ WORK  |  FRIDAY, SEPTEMBER 2, 2011
    [Linkedin] B2B Social Media Marketing Case Study: My Fortunate Failure
    I want to tell you about a recent project of mine, but first I need to give you some background on what led up to it. Earlier this summer, our B2B marketing agency had the honor of hosting Michael Gass – one of the world’s leading experts on new business – as a speaker for an event at our east Atlanta campus. What went wrong?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 2, 2012
    [Linkedin] 6 Boards to Consider for Your Pinterest Brand Page
    Maybe you’re used to Facebook and LinkedIn, but what kind of presence should your brand have on this rapidly growing network? by Jesse Noyes | Tweet this Pinterest is one of those sites where you log on for five minutes and end up staying for 45. Yet, Pinterest’s fast rise to fame and users has confused some marketers. Stumped?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Linkedin] 3 Steps to Repurpose Your Content in B2B Content Marketing
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. In professional services marketing, we often hear how hard it is to stay on track with a content marketing program. Consistently producing fresh and relevant content is not easy. Instead of throwing in the towel, try to learn the tricks of the trade.
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Linkedin] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. Following the prayer, the quarterback threw a quick pass over the middle to score. Period. Reheat.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] The 19 Best Content Marketing Blogs From 2014
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. Email subject line?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 3, 2010
    [Linkedin] Small Businesses Have Social Media Marketing Advantage
    Most popular social media resources for small businesses are webinars, podcasts, user reviews of product or services, and profiles of LinkedIn, Facebook, Twitter. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Speed and Convenience are two main reasons for using social media.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Linkedin] Small Business Owners: Time to up Your Digital Game [Infographic]
    Ways to Take Advantage of LinkedIn. In a recent study conducted by our parent company, Deluxe , more than 500 small business owners were surveyed about their digital marketing practices. The conclusion? Small business owners have a digital footprint, but not a very active one! Check out the stats below to see how you compare.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] How to Tell When a Senior Marketing Manager is Ready to Make the Move to VP
    Connect with Bob on  LinkedIn  or read more from him on the  MarketPro blog. So you need to fill a vacancy in your executive marketing team. Marketing is moving fast, and you can’t afford a vacuum in essential leadership spots. What do you do? encounter companies facing this problem on a weekly basis. Recognizing Executive Potential.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Research shows that content is the backbone of successful online marketing. Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. However, it’s not an easy proposition.
  • INBLURBS  |  MONDAY, JULY 16, 2012
    [Linkedin] Eloqua Announces Chatter Integration
    LinkedIn – Twitter – Google +. Eloqua revealed this week a new integration with social enterprise app innovator Chatter. The Salesforce.com-owned business network will automatically be integrated into Eloqua’s Marketing Automation (MA) platform free of charge. Eloqua connected me with their product team who gave me a demo.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Linkedin] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things.
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 25, 2010
    [Linkedin] 5 Reasons Trade Associations Should Be Blogging
    They have a blog ( Speaking of Precision ) and are active on LinkedIn, Facebook and Twitter. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Most though have missed the opportunity to harness the power of the Internet and social media. At virtually no cost. take my survey [link].
  • WRITING ON THE WEB  |  SUNDAY, OCTOBER 24, 2010
    [Linkedin] Neuromarketing Books for Marketing to Brains
    Share this on LinkedIn. If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Linkedin] How to Successfully Launch Your First Marketing Automation Program
    Connect with him on LinkedIn. Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology. Having a copious amount of leads to nurture. Having the necessary talent to operate the system to its full potential.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Linkedin] B2B Marketers: Why It’s Time to Commit…
    …to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists. So, what are you waiting for?
  • SMALL MANUFACTURER BLOG  |  TUESDAY, AUGUST 6, 2013
    [Linkedin] 50 Ways to Market Your Website to Generate Links
    Add your blog URL to your LinkedIn profile. Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Her Question of the Week is my favorite part of the newsletter!). See, nothing complicated.) Enjoy! Add your URL to everything. 1.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Linkedin] How to Manage Successful Webinars, Part 3: A Post-Event Checklist
    The email will typically include content related to the event, e.g. presentation slides, background information, access to a post-webinar discussion in your LinkedIn group, etc. Before, and during the event, you’ve used LinkedIn, Facebook, Twitter, etc. Number of comments/likes/shares on Facebook and LinkedIn. Now what?
  • FIFTH GEAR ANALYTICS  |  THURSDAY, NOVEMBER 11, 2010
    [Linkedin] Web Analytics: Understanding the Real Value of Online Conversions.
    Share this on LinkedIn. Andrew Lucyszyn. Nobody loves numbers more than your boss. Except his or her boss. Oh, and your boss’s boss too, unless you’ve already reached the top of the totem pole. Did you get all that? The key was to find the magic number— the value of what the online conversion or successful engagement meant to the company.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Linkedin] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Send him a tweet on Twitter or connect with him out on LinkedIn Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. After all, they signed up, so they want to see what we have to say, right? But don’t fret! You’re busy.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] Content Marketing Is A Strategic Solution To A Strategic Problem
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. An e-book is not content marketing.
  • MARKETING INTERACTIONS  |  SUNDAY, MAY 13, 2012
    [Linkedin] Can B2B Marketers Become Content Whisperers?
    discussion you start on a LinkedIn group or industry forum where you know your persona hangs out that points to a blog post to back up your premise gets no clicks or comments. One of the mandates bandied about lately is that B2B marketers need to become listeners. Anyone who's married or in a relationship can relate to "listening."
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Linkedin] Twitter Rolls Out Cover Photos: How to Add Yours Today
    Like the recent LinkedIn Company Page changes , the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with. It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. drop-down menu will appear. HubSpot.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 17, 2011
    [Linkedin] Video: Why SXSW Matters For B2B
    LinkedIn. by Jesse Noyes | Tweet this. Don’t let the skinny jeans fool you. South By Southwest is a B2B playground. Maybe because it was founded on music, or maybe because of its hipster motif, for some reason many businesses don’t take the festival seriously. They do so at their peril. EMC had a comfy presence at SXSWi. Share email. Reddit.
  • SAZBEAN  |  MONDAY, JANUARY 3, 2011
    [Linkedin] 7 Social Media Resolutions to Improve Customer Engagement
    Use the Right Technology – Just because everyone says you need to be on Twitter, LinkedIn and Facebook doesn’t mean those are the best choices for your company. Being on social media is nothing new. A lot of businesses are on social media. Many are even spending a lot of time and effort on social media. Monitor results.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 20, 2011
    [Linkedin] How To Generate ROI (Return On Interesting) With Content Marketing
    Let me know in the comments below or on  Twitter ,  LinkedIn , or  Facebook. Lately I have been having some very passionate discussions about the best place to start in Content Marketing. Do you start with products, personas or topics? So you can eliminate product as the starting point. The Basic Argument. With targets or topics?
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Linkedin] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    HOW TO: Leverage LinkedIn for Your SEO Campaign  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day  (ProBlogger). Top 10 Reasons Your Website Is Losing Sales  (Mashable!). Why Your Brand Is Everything  (ProBlogger). Simply Zesty).
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin] 13 Great Guides to Growing Your Blog Audience
    ” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Email?
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Linkedin] B2B Company Websites
    Are corporate websites losing out their own Facebook pages? I we seemed to have established in a previous that Facebook isn’t where it’s at in B2B, Twitter and LinkedIn are better. B2B Chat Summary: Linkedin for B2B marketing. Advice from Marketing Peers. These sessions are a tremendous source of ideas, insights and data.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 26, 2013
    [Linkedin] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
    Wouldn’t you like to know which accounts are using the search phrase “lead nurturing” or have a job posting for a marketing database manager or belong to certain lead management groups on LinkedIn? Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Linkedin] Five unbelievable social media mistakes you may be making right now
    Add a link to a LinkedIn profile or website so people can learn more. At my heart, I am a teacher in all I do, whether it is through my classes, books, or blog posts. And it’s my favorite part of my job too. I am at a great point in my life where I can share my experiences and help people get through a learning curve quickly. ” 5.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 5, 2012
    [Linkedin] The Social Media MBA: Part 3: Social Media Landscape
    LinkedIn : This site is geared more to the professional. LinkedIn also offers a ‘jobs you may be interested in’ section that incorporates your connections so that it may be possible to make an introduction to the prospective employer via your connections. These are the emails every instructor loves to read! This is HUGE!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin] The 5 Indispensable Requirements of Modern Marketing
    billion professional searches on LinkedIn. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice.
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Linkedin] Seven Ways to Get The Most Out of Industry Events
    Connect with them on LinkedIn in advance of the show. Erika Goldwater’s post earlier this week  got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Awesome!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2011
    [Linkedin] [Cartoon] The Leads Are With Sales
    LinkedIn. by Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out. The sales team has been following up with the activity it’s generated – but, it looks like there’s a disconnect between what Ellber is telling his boss, and what the sales team is experiencing in action.
  • HINGE MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Linkedin] Blog Post Roundup: 5 Topics Every Professional Services Managing Partner Should Know
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. As the Managing Partner, you’re turned to every day to make decisions about the strategic direction of your professional services firm. Some of these decisions are likely on topics that you might not be fully informed about. What is a brand really?
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Linkedin] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    Visit Jim’s blog or connect with him on LinkedIn We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. Re-imagining in Action. Building Engines' photo). Multi-Purpose Publishing Process.
  • LEAD VIEWS  |  TUESDAY, DECEMBER 21, 2010
    [Linkedin] B2B Social Media Marketing –Is it relevant?
    Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook , Flickr and YouTube. Fan pages in Facebook or Groups in Linkedin are ideal examples. 3. As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. Wonder why?
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 8, 2013
    [Linkedin] 7 Ways B2B Marketers Can Maximize the Impact of Native Advertising Campaigns
      But there’s another major website B2B companies should look into using: LinkedIn, which recently overtook Twitter as the most popular social distribution channel among B2B marketers. sample Adobe Sponsored Post on LinkedIn. These days, it seems like the marketing world can’t stop talking about native advertising.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 1, 2011
    [Linkedin] Thank you all
    What’s remarkable is that I accidentally sent Linkedin invitations to people I have not contacted for years. Linkedin can send invitations to gmail contacts) Ever since, my Blackberry has been buzzing non-stop as person after person connects with me. Something amazing happened. iOptimize failed and is gone. What do you think?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin] 5 Reasons Social Media Doesn’t Work
    You need to dig a little to see where they are hanging out (forums, LinkedIn groups, etc.) Some people can come up with excuses for everything. Have you heard this before? No one minding the store - They don’t have a go-to person who is responsible for the program. May be engineers, electricians, whatever.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Linkedin] Making MarTech Investments? Bet on the Customer
    Connect with Scott on Twitter via  @ScottAVaughan  or on  Linkedin. Today’s CMO is a tech investor and must think like a shrewd broker on the stock exchange. This does not sound like the brand-driven, creative CMO we know or often think of leading marketing teams. According to Scott Brinker (a.k.a. They are your technology portfolio manager.
  • INBLURBS  |  TUESDAY, FEBRUARY 8, 2011
    [Linkedin] Internet population has crossed 2 billion
    Facebook has crossed the 600 million mark, Twitter has more than 100 million users, LinkedIn has 75+ million and they all are worldwide steadily growing. The UN’s telecommunication agency released a statement that the number of internet users in the world has now touched the 2 billion mark. Around 6.8 The exact figure stands at 2.08
  • WRITING ON THE WEB  |  THURSDAY, APRIL 28, 2011
    [Linkedin] Content Marketing Tip: Use Ready-to-Publish Articles
    Share this on LinkedIn. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. You can find good writers in just about any field. Entertain. Engage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 18, 2010
    [Linkedin] Forget your website, create a social footprint
    Share this on Linkedin. On a webinar last week, I briefly covered an idea I call the information eco-system (or social footprint) and received a lot of questions about it.  This is a critical concept for businesses today so I thought I should expand on the idea. Put your information out there where the people are. Does this make sense? 
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 16, 2011
    [Linkedin] Online Community Beta Groups: Why and How
    Instead, take the time to write a note, recommend them on LinkedIn, post a public tweet or comment of thanks on a social site -- if appropriate -- and give them a badge or special tag within the new community. You wouldn’t throw a party and not invite your closest friends, would you? So why not ask your buddies to come early? steps.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Linkedin] RedPoint Offers Broad, Deep B2C Marketing Automation
    Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Linkedin] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Image credit: Carla Zanoni.
  • MEASURABLE MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Linkedin] Infographic: Finding the Right Social Platforms for Your Business
    LinkedIn is best for showcasing professional accomplishments (including company wins and developments) and building connections with professionals in your industry. Even those marketers with exceptional social-network-savvy can struggle to keep up with the latest developments in leading social media. The drawback?
  • FATHOM  |  TUESDAY, JANUARY 20, 2015
    [Linkedin] The Future of Patient Engagement in Healthcare Marketing
    Don’t overlook LinkedIn. Far more than a resume site, LinkedIn is a powerful platform that savvy hospitals are using to connect with thousands of health care professionals across the country. Americans today are seeking more healthcare knowledge and information outside of the doctor’s office. Optimize for mobile search.
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