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  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 13, 2011
    [Linkedin] K’s Top Five for the Week – March 13
    Share this on LinkedIn. Tweet This week my top five picks focus on content marketing. First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails. But content creation is only part of the battle. Enjoy! Share this on del.icio.us.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Linkedin] K’s Top Five for the Week – February 27
    Share this on LinkedIn. Tweet. This week’s top five list features a post discussing an announcement from Google on changes to their algorithm to deal with the problem of high-ranking content farms. The other four picks have some gems to help you with your content marketing program. Enjoy! The 3 Big Myths of B2B Content Marketing via @junta42.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 12, 2010
    [Linkedin] K’s Top Five for the Week – November 12
    Share this on LinkedIn. Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change…. While enjoying the amazing warm weather, I’ve read some great case studies this week. Also have some posts that show how you can improve marketing copy and results. Until next week! Take a look!
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 19, 2010
    [Linkedin] K’s Top Five for the Week – November 19
    Share this on LinkedIn. Tweet This week my top five picks feature three articles about how to improve your website. Whether its calls to action, landing pages, or making your site mobile-friendly, you'll find something to help your web marketing efforts. Hope you find something you find helpful. d love to hear about it. Until next week!
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] 10 Ways to Mix Up Your Visual Content on Social Media
    Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). LinkedIn: Once per day. 'Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? The best answer: a variety.
  • HINGE MARKETING  |  MONDAY, JUNE 2, 2014
    [Linkedin] The State of Accounting Marketing: 2014 AAM Summit Wrap-up
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn 'One of the things I look forward to each year is attending the Association for Accounting Marketing’s annual Summit. The Summit serves as a great way to gauge how accounting marketing is changing and adapting to a new world of opportunities and challenges.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Linkedin] What PR Pros Can Learn from The Huffington Post
    LinkedIn. by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. For the sake of comparison, Newsweek sold for $1. Of course not. It worked.  Share email. Reddit.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 19, 2013
    [Linkedin] Act-On Software a Leader in Marketing Automation
    G2 Crowd grids feed peer reviews, web traffic, Twitter, LinkedIn, and other social media data into an algorithm to determine how companies are perceived, though the peer reviews are weighted more heavily than other data. 'Today G2 Crowd released its winter crowdsourced review grid for marketing automation. Get a demo of the act-on platform.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Just create your own show!” I nearly died from my injuries.l.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 14, 2014
    [Linkedin] What Really Happens on Marketing Made Simple TV. The Untold Story.
    We then post the show to Business2Community.com, SocialMediaToday.com, CustomerThink.com, and LinkedIn group. 'Let me take you behind the scenes to share what really happens on this great online TV show. By the way, we changed our theme to Piano Black. What do you think of it? ton of experience and planning went into creating this process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2011
    [Linkedin] The Death of Internet Marketing and the Rise of Social SEO
    2003 – LinkedIn. By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Gone are the days when claims of riches tugged enough at the emotions to persuade a sale. Now is the time of social SEO. Then Came SEO.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Linkedin] Is The Corporate Website Dead?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . This is not just headline bait.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Linkedin] Top Marketing Predictions For 2014
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. also talked about the connection between personal branding, content marketing and social selling in a truly social business. think I had the topics right. So there you have it.  Strategy
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [Linkedin] Eight years of top business brands on Twitter and their First Tweets
    LinkedIn. LinkedIn. 'Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday. It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago. When did they set up on twitter? Nothing. Nothing.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin] Selling the C-Level: 7 Content Marketing Myths Debunked
    Also, according to  research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Yikes!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 8 Steps To A More Effective B2B Content Marketing Program
    recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. 'There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? Step 1: Write It Down. There is no point of reference over time.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, OCTOBER 17, 2011
    [Linkedin] Why Blogging Makes Sense for Small B2B Companies
    If you’re a B2B company using social media, including Twitter, FB or LinkedIn, then a blog should definitely be part of your strategy. Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 30, 2011
    [Linkedin] 6 Facts You Should Know About Memorial Day
    LinkedIn. by Jesse Noyes | Tweet this Memorial Day is synonymous with much of Americana: the start of summer, picnics – even one-day car sales. But it’s important to remember the true meaning of the day, which is honoring those who sacrificed their lives serving the US. 1.     Memorial Day was originally called “Decoration Day.” John A.
  • SALES CHALLENGER  |  MONDAY, AUGUST 13, 2012
    [Linkedin] The Secret to Social Selling
    In previous blogs we have given you practical advice about  getting onto LinkedIn , and ways that  corporations have supported reps  to get into Twitter and blogging.   (This is the fourth post in our series on sales organizations’ emerging use of social media as a channel for shaping demand.) .
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Linkedin] The Role of Marketing in B2B – What Should It Be?
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In a product-driven firm, the engineers are in-charge.
  • JUNTA 42  |  MONDAY, FEBRUARY 6, 2012
    [Linkedin] What Can a Super Bowl Ad Buy You in Content Marketing?
    The average Content Marketing Institute blog post is shared approximately 600 times via Twitter, Facebook, LinkedIn and Google+ over a six-month period. So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 For those counting, that’s $116,000 per second.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin] The 2013 Social Business Marketing Manifesto
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. Change or die!
  • WINDMILL NETWORKING  |  FRIDAY, JULY 29, 2011
    [Linkedin] [Analysis] After the Google+ Disruption, What’s Next for Social Media?
    To be honest with you, when it first appeared a month ago, I got on, checked it out, and then realized that all of the same people I know from Facebook, Twitter, and LinkedIn are the ones having the same conversations on Google+.  If that’s the case, it’s a platform that I don’t need to be on. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2011
    [Linkedin] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    LinkedIn. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Now is the time for the C-suite to adopt Revenue Performance Management – and in the video below Steve gives 5 reasons why. Click here to view the embedded video. Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Linkedin] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    LinkedIn. by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon. Think about it. That’s great.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
  • ANYTHING GOES MARKETING  |  TUESDAY, JANUARY 26, 2010
    [Linkedin] 5 Marketing Automation Email Tips
    You can also try some unconventional methods like confirming that these contacts are still valid by using LinkedIn. I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. Personalize the Email Heading. What do we do?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Linkedin] The Future of Marketing: Is The Science of Marketing Taking Over?
    And follow the conversation on  Twitter  (@ BrennerMichael ),   LinkedIn ,  Facebook  or  Google+. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. Marcus, tell us a little bit about yourself. What influenced you?
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 14, 2013
    [Linkedin] What eMagine Customers are Saying: Client Recommendations
    She has provided us with great insight in SEO, LinkedIn, and other online marketing tools that we have used to our advantage. 'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2011
    [Linkedin] How to Leverage Social Media to Grow Your Email List
    How to Convert LinkedIn Connections. Groups are a great way to expand your reach on LinkedIn and connect with people interested in a specific topic. 81% of LinkedIn users are members of at least one group , according to a survey by Lab42. Here are some suggestions for achieving that goal, divided up by social network.
  • B2B MARKETING MENTOR  |  TUESDAY, NOVEMBER 19, 2013
    [Linkedin] Brand Advocates: The Greatest Resource You Never Knew You Had
    How to find them: You can often identify these customers by monitoring who’s posting and commenting in your user and Linkedin communities, or on your blog. 'Business-to-business (B2B) buyers continue to turn to their peers for purchasing advice. Here are the key takeaways from our conversation. Identify Customers Already Supporting You.
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Linkedin] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Sources: 3M Corporation and Zabisco ) Tweet This Stat! 3) 46.1%
  • MARKETING ACTION  |  THURSDAY, JUNE 13, 2013
    [Linkedin] Catch Guy Kawasaki at the Inside Sales Virtual Summit
    Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! The focus of the day is how to grow your revenue. for the.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin] Social Recruiting Leaders: 10 To Watch
    Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? Johnny Campbell and the team at Social Talent produce an outstanding series of advice articles and video tutorials on using Facebook, LinkedIn and the like for social recruiting purposes.
  • HUBSPOT  |  MONDAY, DECEMBER 31, 2012
    [Linkedin] 20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]
    June 29: Twitter and LinkedIn break up , disabling the automatic posting of tweets to LinkedIn. You're probably knee deep in 2013 prediction blog posts -- posts looking forward to all the amazing things (hopefully all amazing, right?) marketing has in store for us in 2013. Big surprise. Click infographic to enlarge.).
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Linkedin] 10 Helpful Uses of RSS Feeds for Marketing
    Identify appropriate LinkedIn questions. Answering ind u stry-related questions on LinkedIn is a great opportunity to exhibit though t leadership, gain visibility for your company, link back to your own content , and generate leads from LinkedIn. The good old RSS feed can be a lot more powerful than you might think.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Linkedin] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    LinkedIn. by Elle Woulfe | Tweet this What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. Chart compiled by Vicky Brock. Share email. Facebook. StumbleUpon. del.icio.us.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric. That metric is overall traffic, or the number of visits to a website. 1) Pages/Session.
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 28, 2011
    [Linkedin] Ideas to help break the B2B automated marketing content barrier.
    Brian is the organizer of the LinkedIn B2B Marketing Roundtable of which I am a member. Recently I sat in on a great Webinar put on by Brian Carroll of MECLABS Applied Research. Help aligning content offerings to the buy cycle from Sirius Decisions. Success measured against Marketing Sherpa’s Email Marketing Benchmark Report. Games.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Linkedin] How to Research Content for Your Expert Ebook
    Twitter, LinkedIn, Facebook, Google+, and other social media sites. 'for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. Crowd sourcing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    You probably don’t need to do this for LinkedIn, unless you regularly publish posts there and the disruption might cause your connections to worry (although they most likely would not notice). 'By Kerry Gorgone, {grow} Contributing Columnist. Think the online world can’t get by without you for a while? Place your arm into a bucket of water.
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Linkedin] How to Target a Non-Technical Audience Using Content Syndication
    'On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? Seems pretty easy to find technology ones, but a little less clear on the business side.” However, it can be done. Based on our firm’s experience, my recommendations would be: 1. Good luck!”
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    Newsle is a media monitoring service that lets you know whenever you, your Facebook friends and/or LinkedIn connections are mentioned in the news or in press releases. Newsle was acquired by LinkedIn in July.) Media monitoring isn’t something that only PR pros can do. Tip: You can use them to keep tabs on your competitors, too.)
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 4, 2014
    [Linkedin] Recycling: Good for the Environment and Your Marketing
    The channels that most marketers use to share their content consist of: Major social media outlets (Facebook, Twitter, LinkedIn, and Google+). The question you need to ask yourself is, do you see every Facebook post, Tweet, or LinkedIn status update that is posted throughout the day? 'If you have great content, why not reuse it?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Linkedin] Trending: How To Justify Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? If no, why not? A4: Look at a content audit.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Linkedin] The 10 Traits of Successful Social Marketers
    Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 14, 2010
    [Linkedin] Pacing Your Product Marketing Launch for Success
    Use tools like LinkedIn to see who in your network might be able to help you. recently contacted a former co-worker via LinkedIn for advice about the type of traffic I could expect at an upcoming tradeshow. I ran a half marathon last Sunday. It was a big endeavor for me. hadn’t run a distance like that in over a decade.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin] Ignite Your Company To Create Content That Rocks
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin] 30 Terrible Pieces of Social Media Advice You Should Ignore
    LinkedIn, Facebook, and Twitter are safe bets. or LinkedIn. ve been using Twitter for 5 years, Facebook and LinkedIn for even longer, and I live in my email. For example, a LinkedIn Group message gets emailed to the group members via LinkedIn. There are a lot of so-called “ social media experts ” out there.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Linkedin] Online Display Advertising, Targeting, and Capturing Leads
    Related Posts: Performance Digital Display LinkedIn and Twitter Advertising and Marketing Options; A Primer Digital Advertising. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Many I have used myself for clients. Cost models- CPM, CPA, CPL.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Linkedin] 14 B2B Blogging Best Practices from Creation to Promotion
    LinkedIn groups and Google+ communities are two great places to share and promote content. We look forward to reading your feedback and perspective via comments below or let’s connect on  Google+  or  LinkedIn  for further discussion. 91% of B2B marketers use content marketing ( source ). Where will they see this post? Final Thoughts.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Linkedin] Interesting Infographics: Your Guide To Social Media Lead Generation
    Approximately 82% of companies utilize LinkedIn solely for business reasons. 'Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Are you aware that 82% of social media leads are collected from Twitter? To boost exposure for your business. To enhance web traffic. To diminish costs.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, AUGUST 6, 2013
    [Linkedin] 50 Ways to Market Your Website to Generate Links
    Add your blog URL to your LinkedIn profile. 'Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Her Question of the Week is my favorite part of the newsletter!). I’ve posted 50 of them below. See, nothing complicated.)
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Linkedin] Promoting content: build great content marketing relationships
    LinkedIn can be a great way not only to find experts with whom to align yourself, but also to help create the kinds of relationships that will open these possibilities up to you. . '(Photo credit: AltimeterGroup). Everyone understands that “build it and they will come” no longer works with websites. It probably never did.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    'When you sign into LinkedIn every morning, what do you see? For instance, we worked with  LinkedIn and HubSpot  to produce our latest ebook, and there’s room to do the same with your personal brand. But when you click through, the notifications aren''t about you. 1) You haven’t asked yourself what you want from your personal brand.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Linkedin] The Consumerization of the Enterprise App
    The company’s technology makes it easy to recruit talent by leveraging a bunch of social networks like LinkedIn and Facebook. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. But novelty is rarely enough. Chatter and Yammer.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin] Goldilocks and the 3 Lead Nurturing Programs
    LinkedIn. by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] Applying the Scientific Method to Proving Social Media Results
    Twitter, Facebook and LinkedIn give you this information on any link based post, so it is easy to track your performance on either a post-by-post, weekly, or monthly basis and refine your social posting strategy based on your performance. 'There’s no way around it - there’s a problem with measuring our social media efforts.
  • THE CRAP REPORT  |  WEDNESDAY, FEBRUARY 17, 2010
    [Linkedin] Top 100 Qualities of a Great Teleprospecting Rep – #91: Creative Thinking
    If they can use the tools around them like Jigsaw, LinkedIn, or whatever, that’s great, too.  Okay, before you read ANY further, I’m going to spoil this season of LOST for you if you read the following paragraph.  I just want to make sure you understand that.  You’d have to get pretty creative, right?  So what does the Man in Black do? 
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And what was the return on the investments you made? am always completely amazed at how few of us can answer this question. And I understand this is hard. Accountability is tough on B2B Marketing organizations.
  • VIRALLY BLOG  |  FRIDAY, MAY 23, 2014
    [Linkedin] Virally is back with a bang!
    By simply selecting either twitter, Facebook or LinkedIn they simply exchange their social profile details in exchange for your content. 'It’s been a while but in the background the Virally team have been hard at work understanding what people liked about the software and where we could make it even better. No forms no fuss everyone is happy.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Linkedin] Will Content Strategy Save Marketing?
    would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Today’s buyers are clearly in charge. What do you think?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 6, 2011
    [Linkedin] 5 Resources For Warming Up Your Lead Nurturing
    LinkedIn. by Heather Foeh | Tweet this. Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. Here’s a round-up of some recent and popular discussions and posts about lead nurturing to jump-start your Friday creativity. Sorry, I couldn’t resist.). Or do you ever?
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Linkedin] B2B Prospecting Data Just Keeps Getting Better
    Links to LinkedIn profiles of company managers (Stirista). 'The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource).
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 31, 2013
    [Linkedin] Business Blog Writing: Must You Write It Yourself?
    If you’re a respectable professional, it’s not sufficient to be active on Facebook or even LinkedIn. 'Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? Or can you outsource it to writers and guest bloggers ? I’ll explain each.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 3, 2010
    [Linkedin] Do websites even matter any more?
    Share this on Linkedin. Studies show that web page  views have been dropping precipitously as folks park themselves on the social web. There have even been a flurry of blog posts from Jason Falls , Jay Baer and Debbie Weil debating whether your blog is now the true “hub&# of your marketing communication effort. is still your hub. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Linkedin] Blogging, social media use skyrocketing at universities
    College admissions professionals are flocking to LinkedIn with 47% on the professional networking site, up from 16% last year. From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. Some highlights: Social media usage soars. The rise of the blog.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 7, 2012
    [Linkedin] Inbound Marketing Secret Ingredient of Effective Business PR
    In a recent LinkedIn survey 18% of companies stated that they will continue to do so in the year ahead. What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. ” Content is still an essential part of an effective PR campaign. Here’s how: 1.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin] 30 Killer Resources to Learn Content Marketing
    LinkedIn’s Content Score. Image credit:  LInkedIn. Get an objective measure of your content’s performance with this all-new tool from LinkedIn. 'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2010
    [Linkedin] Simple Steps to Creating Custom Social Landing Pages and Social Emails
    This can be done in emails or landing pages for lots of sites including Linkedin, Twitter, Facebook, and more. Share on LinkedIn Link code: [link] Example: [link]. Do you want your landing pages and emails to be shared in social media , but don’t know how to encourage your readers to do so? It is not as hard as you might think.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 24, 2010
    [Linkedin] Mama Nature’s Marketing Tips: 16 Tips for a Strong Social Web Root System
    Identify relevant blogs, Facebook groups, forums, news outlets, twitter, LinkedIn groups, professional associations, etc. If someone reaches out to you - whether on your own blog, through a 3rd party like twitter or LinkedIn, or in the comments on someone else's blog or forum - respond. What does this have to do with business? Listen.
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. Brand Insider) Is Eye Tracking Coming to Google Glass? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  THURSDAY, MAY 9, 2013
    [Linkedin] The Importance of Content Distribution to B2B Brands
    While a good marketer can be fairly invisible in their content distribution methods, it does show the need for making sure your content gets in front of the right people (and not just on Facebook, Twitter & LinkedIn). 'newspapers (Tehr?n) B2B selling is about building relationships with potential customers and being a knowledge resource.
  • SAZBEAN  |  FRIDAY, OCTOBER 14, 2011
    [Linkedin] What it Means Today to be ‘Connected’
    The integration of social media tools, like Twitter, LinkedIn, Google Plus, and Facebook, and the use of technologies like video Skype means that when used to best effect, the online and offline exchange of ideas can be seamless and without the restrictions of distance and time.
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Linkedin] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    HOW TO: Leverage LinkedIn for Your SEO Campaign  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day  (ProBlogger). Top 10 Reasons Your Website Is Losing Sales  (Mashable!). The Strategy Web). Pro Blogger). Small Biz Trends).
  • SAZBEAN  |  SATURDAY, AUGUST 13, 2011
    [Linkedin] Top Internet marketing strategy links for the week of August 13, 2011
    How to Build a Thriving LinkedIn Group  (Social Media Examiner). Here are the top Internet strategy, marketing and technology links for the week of August 13, 2011… 10 Social Media Marketing Tips to Kickstart Your Week (one forty). How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips (Search Engine Watch).
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Linkedin] Is This The End Of Social Media?
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball  bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. What do you think?
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Linkedin] Treehouse Interactive Refines Its Features and Targets Larger Firms
    The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. This might foreshadow attrition problems at other vendors. Here's an update.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 9, 2010
    [Linkedin] HiveFire Curata Cuts the Work in Content Aggregation
    Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. It’s like a sailor dying of thirst. ranking the selected articles.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 6, 2010
    [Linkedin] Use Webinars for Content Acquisition
    The blog post was well received with engagement through our inbox, blog comments, LinkedIn, Twitter and was requested as a guest blog post by Shari Weiss (@sharisax). Or join the Fearless Competitor group on Linkedin. That means you need tons of great content for Lead Nurturing. “). You can link to the original post here. link].
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Linkedin] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! We thank J. David for his great post. David.
  • GREAT B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Linkedin] Marketing Resolutions for 2014
    While sending out my end of year message to  LinkedIn contacts, I estimated that less than half of the company names are indicative of what the company actually does. 'Someone sent me a list of “unusual New Year’s resolutions” and I found two to be particularly interesting: I will not bore my boss with the same old excuses for taking leave.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Linkedin] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    Get social Yes, I mean social media – Twitter, Facebook, Digg, LinkedIn and the rest. I don’t have to tell you that times are tough these days. We are all pretty tired of hearing it. It can be frustrating when management cuts the marketing budget during tough times, but sometimes that’s the reality. Share ‘em here
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Linkedin] What You Should Expect From Your Marketing Department
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Professional services firms have, at times, had rocky relationships with their marketing functions. This has too often led to unrealistic expectations, disappointment, and a marginalizing of the marketing function. This is truly a tragedy. Wrong. More leads!
  • LOOPFUSE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Linkedin] Marketing Automation is too complicated for Free
    Share this on LinkedIn. In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing.  Many of the enterprise vendors in the space claim that Marketing Automation is too complicated to leave novices on their own to figure it out.  Tweet This! Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [Linkedin] 3 European Marketing Trends
    LinkedIn. by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 8, 2011
    [Linkedin] Thoughts about Google Plus to Inspire B2B Adoption
    This network exists in their work email and LinkedIn network. With the new Google Plus social network, Google already provides a connection to your LinkedIn network as part of your social graph. LinkedIn is Key to B2B Social Media Results B2B companies that use LinkedIn as a major component of. The Google Plus 50.
  • HUBSPOT  |  TUESDAY, OCTOBER 23, 2012
    [Linkedin] 12 Places Businesses Should Be Collecting Online Reviews
    LinkedIn. You might know about the LinkedIn recommendation feature that lets one individual leave a recommendation for another -- that's good for your own personal marketing, no doubt. When you visit a company page on LinkedIn, you should see a 'Products and Services' box in the right navigation. Until today. Dun dun dunnn!!!
  • LEADER NETWORKS  |  TUESDAY, FEBRUARY 23, 2010
    [Linkedin] Social Media=Organizational Change!
    Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they will use. And then. the change hits the fan and they are left trying to react to the impact. customer care social business
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin] Social Business Readiness: 5 Questions For Sales Executives
    Sales managers and account executives have flocked to LinkedIn and Bebo for quite awhile in search of new prospects and –sometimes -- new markets. Sales is often one of the first departments to pick up social media tools to expand the organization’s network of business contacts and garner new leads.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 28, 2011
    [Linkedin] Content Marketing Tip: Use Ready-to-Publish Articles
    Share this on LinkedIn. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. You can find good writers in just about any field. Entertain. Engage.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Linkedin] 8 Blog SEO Tips for Top Search Results
    Share this on LinkedIn. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Write at least 300 words.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 9, 2010
    [Linkedin] Content Marketing Tips to Get More “Juice”
    Share this on LinkedIn. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Linkedin] Smart Time-Saving Tips on Blogging…
    Share this on LinkedIn. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. But it’s also a good chart for anyone working with a V.A.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Linkedin] How to Edit Your Blog Writing: Wot U Can Do
    Share this on LinkedIn. Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. Text messaging , email from phones and Twitter have all contributed to the acceptance of extremely abbreviated forms of communications.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Linkedin] Is Social Media the New Cold Call?
    Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. There are many alternatives to cold calling. Customers are asking questions and getting recommendations for products and services from their friends, peers and field experts. Prospecting Sales 2.0
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 12, 2011
    [Linkedin] The Secret to Increasing Prospect Engagement
    They are not all just on email, Facebook, Twitter or LinkedIn. Email remains the foundational channel for commercial communication, but buyers are also using Facebook, Twitter and LinkedIn to conduct research, get peer reviews and interact with companies. hate to tell you this, but it does not exist. Profiles vs. Personas.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin] Top 10 B2B Inbound Marketing Predictions for 2015
    In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. To that end, LinkedIn acquired Bizo, a digital marketing company with a focus on B2B audiences, last year. Mobile/Local Growth Continues to Dominate. B2B Marketing
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