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  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Linkedin] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
    Companies Totally Rocking Their LinkedIn Company Pages : Check out the B2B and B2C companies that are making the most of their LinkedIn Company Pages. In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. An idea doesn't have to be unique to be great. the list goes on.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 17, 2015
    [Linkedin] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
    Twitter | Facebook | Google+ | LinkedIn |. The new platform […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin. PeopleBrowsr Acquires Empire Avenue, and Launches New Network by Raymond Morin - Maximize Social Business. Social Media Influence
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Linkedin] How Should Technology Firms Tackle Social Media Branding?
    Posting to LinkedIn or Twitter can help bring your brand to life with your prospects, while providing real time updates and new information about your firm. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Social media is an effective way to reach a broad audience on a more personalized level.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Linkedin] 9 Reasons Why Your Social Media Strategy Isn’t Working
    And there are so many options, from Facebook , to Twitter , to LinkedIn , to YouTube, and the list goes on and on. This can include replying or retweeting people on Twitter, commenting on a post someone writes on your Facebook wall, or answering a question in LinkedIn Answers. Your social channels are overly self-promotional.
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Linkedin] 10 Free Tools Every Business Blogger Should Bookmark
    You won't be able to track things like inbound links, keyword performance over time, and how your rankings compare to competitors, but you will be able to identify which keywords are best to target in your content creation! 4) LinkedIn Polls. Many people aren't aware that LinkedIn actually has a free polling feature for groups.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Linkedin] Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
    In 2016, the prospect has ALL of that information -- from my website, from LinkedIn, from Quora. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. In fact, I largely built my entire career off getting good at it. Ok, so what’s the problem, Brian? Good question.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] Where Is Content Headed?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing (As We Know It) Is Doomed! So just go order it!). I was honored to contribute to this effort, and they are allowing me to provide this sneak peak of my contribution for free.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Linkedin] What Google’s New Algorithm Means For You
    Follow me on Twitter , LinkedIn , Facebook  or Subscribe to the  B2B Marketing Insider Blog. Are you wondering how the recent news in the SEO world might affect you? You may have heard that Google recently changed its search engine algorithm. Google Announces Search Engine Algorithm Change. What Prompted the Changes? Why Is This Important?
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 22, 2013
    [Linkedin] What I did on my Summer Internship: Perspective from eMagine’s Social Media Intern
    mean, I have personal accounts on Facebook, Twitter, LinkedIn and Pinterest, but I rarely tweet or post a status- I mainly used social media to communicate and stay in touch with family and friends while I was at college. Both are different than LinkedIn, which is the most business-centric. Social Media
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin] Social Recruiting Leaders: 10 To Watch
    Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? Johnny Campbell and the team at Social Talent produce an outstanding series of advice articles and video tutorials on using Facebook, LinkedIn and the like for social recruiting purposes.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 14, 2016
    [Linkedin] Mi6 Agency’s Top Charts for February 2016
    Who should connect with contacts within a customer account on LinkedIn? This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of February 1st.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Linkedin] How To Get Publishers to Open Your Link Building Requests
    Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. Fortunately, social networking tools like Twitter, LinkedIn, Facebook and blogs actually make this process easier. What do you think?
  • HUBSPOT  |  TUESDAY, NOVEMBER 23, 2010
    [Linkedin] How to Determine Which Social Media Site is Right for Your Business
    While Twitter and LinkedIn draw a similar number of leads, LinkedIn traffic converts at almost double the rate. In this example, LinkedIn comes through with the highest lead-to-customer conversion rate and the highest number of overall customers. Overall, LinkedIn provided the greatest yield from visitor to customer.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Linkedin] 14 Experts Predict 2013 Social Media Trends for Small Business
    Small businesses will make greater use of LinkedIn as the platform continues to expand its offerings. SMBs will also use more social networks—besides LinkedIn, Twitter and Facebook, SMBs will continue to discover Google+, Slideshare, etc.”. So, I decided to go with 14 predictions instead. Meghan M. Pinterest and Instagram).
  • ACT-ON  |  WEDNESDAY, OCTOBER 5, 2016
    [Linkedin] Podcast Listeners Grow by 23 Percent … Does it Make Sense for your Marketing Strategy?
    Tap into LinkedIn groups. Find the LinkedIn groups where your target market is spending time and listen to what conversations are happening. For example, you might push out new content through Twitter, post on LinkedIn or tap your network to promote the content. But what does this mean for brands? In this case, GE had the idea.
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Linkedin] The Importance of Brand Integrity in the Digital Age
    Finally, you want to identify the most relevant social channels for your organization (which will likely include members of the “Big Seven” social channels: Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, YouTube), and set up profiles on them. A few weeks back, I was involved in a minor dust up at a local bar. Keepin’ It Real.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Linkedin] 11 Thought-Provoking Guides to Content Marketing for 2014
    Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: •  Twice the normal number of total visits; •  Five times the normal referral traffic from LinkedIn; •  Four times the typical number of visits driven by Twitter; •  Two times the average weekly visits from Facebook; and.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Linkedin] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content. 2. Join us on LinkedIn and Twitter for more marketing tips and strategies. It houses your educational content.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Blog posts, email pieces, LinkedIn updates and ads, paid search ads, etc. Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Now that’s ROI!
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. The plane was in the air a few minutes later.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Linkedin] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    That doesn''t mean your email should be paragraphs and paragraphs long, but you could try sharing a quick customer tip and linking to their full case study instead. 4) Popular Industry LinkedIn Groups. LinkedIn groups can be another great source of content, similar to other forums. How do you think of what to put in your emails?
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 12, 2009
    [Linkedin] Webinar on Effective Lead Management: How to Convert Marketing Leads into Sales Pipeline
    In fact, in a recent lead generation poll I conducted through my LinkedIn group, I found that converting leads to pipeline revenue was the biggest challenge for marketers. Research shows that about 80% of leads marketers generate end up getting lost, ignored or discarded. Sales provided little or no feedback on all the leads.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Linkedin] 5 Ways Video will Transform Digital Marketing in 2016
    The opportunity now exists, at scale, to weave in the viewer’s name, company logo or photo from LinkedIn directly into a video to draw them into the story and create a unique and memorable experience. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Let’s Get Personal.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Linkedin] The Critical Ingredients Of Effective Demand Generation
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Conclusion.
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Linkedin] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Four Worthwhile Link Sources. Business partners.
  • MARKETRI  |  TUESDAY, JANUARY 3, 2012
    [Linkedin] Two Smart Ways to Keep the Marketing Engine Running During Tax Season
    Update your LinkedIn status each time you post a new video. It’s the New Year and accountants celebrate it with mixed emotions as tax season is on the horizon. During “Busy Season” most professionals drive client work forward at full-throttle. So grab your in-house marketer or marketing consultant and let’s go!
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin] 6 Tips for Creating Content That Spreads Naturally
    That means when content is shared on Twitter, Facebook, LinkedIn and other platforms, there is a huge opportunity for it to get discovered by others, as well. We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. That means there's a lot of content.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 30, 2016
    [Linkedin] What Hemingway Knew: How to Write Blog Content that Attracts Readers
    Let me know how it works for you: connect with me on LinkedIn. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free). ocial Media. As Larry W. Analogies.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 27, 2012
    [Linkedin] The Straight Dope On List Vendors
    Then I became desperate and posted the question up on an inside sales forum on Linkedin. A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Plus they could only provide me the data on cd-rom, yikes! Bad move. Yep, like I have $24,000 to spend. I'll pass.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Linkedin] 4 Marketing Automation Must-Haves For Beginners
    To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. When I think about starting my career in marketing automation, I think of  the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. Get Logical -.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Engaging Content: 7 Tips to Get Readers to Think
    Share this on LinkedIn. When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you do that?
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 3, 2011
    [Linkedin] How Marketers Are Using Social Media to Grow
    So, what tools are generating all the success?  By a long shot, Facebook, Twitter, LinkedIn and blog writing are the top four social media tools used by marketers, with Facebook leading the pack.  When 2011 SOCIAL MEDIA MARKETING INDUSTRY REPORT. How Marketers Are Using Social Media to Grow Their Businesses. 34% for 11 or more hours per week.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 28, 2011
    [Linkedin] Content Marketing Tip: Use Ready-to-Publish Articles
    Share this on LinkedIn. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. You can find good writers in just about any field. Entertain. Engage.
  • SYNECORE  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] Maximizing the Effectiveness of Content Personalization
    For example, for B2B marketers, LinkedIn is more effective for distribution than Facebook, which is a better platform for B2C marketing. The reasoning behind this is that LinkedIn is more business oriented, while Facebook is dominated by consumers and their personal interests. Building Blocks of Content Strategy. Takeaway.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 13, 2014
    [Linkedin] Six Steps For Delivering On The New Vision In Marketing
    And please follow along on  Twitter ,   LinkedIn ,   Facebook   and   Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The report states that “The role of marketing is changing” as companies further leverage data and customer insights to deliver content across a wider variety of consumer channels. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 28, 2013
    [Linkedin] Are we one big web family? Think again.
    Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog , where I write about social business in Western Europe. Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog, where I write about social business in Western Europe. know, food? different kind of {grow}!
  • ANNUITAS  |  TUESDAY, MARCH 29, 2016
    [Linkedin] Stop Wasting Time in Excel – Embrace R
    The professors are knowledgeable, the lectures are in-depth, the projects are relevant, and best of all it’s free (unless you want to pay for the certification of completion for your LinkedIn page). Since learning R, I have managed to minimize the ETL necessary for a recurring data project from ten hours of work down to only ten minutes.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Linkedin] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Get your (social) house in order According to Hinge, 70% of professional services buyers use LinkedIn as their social media platform of choice to source information about potential providers. LinkedIn has recently rolled out the option to have your own blog on the social network. Back in 2009, I ran an experiment. But it worked.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2011
    [Linkedin] How To Measure B2B Demand Generation
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. How to measure B2B Marketing. This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. Want more?
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Linkedin] 14 Content Marketing Tools to Help Your Business Grow
    With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Buffer. Yoast. MailChimp. PRWeb. Tweriod. Bundlr. Trello. IFTTT. Pocket.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Linkedin] Creativity, Technology, And The Future Of Storytelling
    Check out my presentation here: Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. Social media has turned us all into publishers. ” �.
  • HINGE MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Linkedin] Hinge’s Fab Five: August 2013
    PPC for LinkedIn: What’s the Difference? More and more professional services firms are experimenting with LinkedIn advertising as a way to generate new leads. Top Professional Services Marketing Content from August 2013. Each month an enormous amount of content is published on marketing. Enjoy! Infographic].
  • BIZNOLOGY  |  MONDAY, APRIL 23, 2012
    [Linkedin] Looking for a job? Why aren’t “job creators” finding you, instead?
    Do you have a website or a Twitter account or a LinkedIn profile? In one recent case, I went through a dozen resumes of “social experts” and only found 3 candidates who had Twitter and LinkedIn profiles. Only one had their company website listed on their LinkedIn profile. Photo credit: Wikipedia. What is it?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 20, 2015
    [Linkedin] An 11-Step Approach to Implementing Employee Advocacy [Free Ebook & Webinar]
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Let me begin by saying, out of any other social media program that your enterprise decides to implement, an employee advocacy program is the one initiative that will touch more of your employees than any. Author information. Neal Schaffer. Neal Schaffer. Employee Advocacy
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Linkedin] The 28 Best Influencer Marketing Tools
    Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” LinkedIn’s limitation is with the folks who fall outside of our network; especially if we don’t have $10 for each InMail we want to send. Interest in influencer marketing is skyrocketing. Google Review Count:  217,000.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Linkedin] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?  Doing all 7?  A+. 
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Linkedin] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Linkedin] A course correction for influence marketing measurement
    have a friend who has the title of “influencer” on his LinkedIn profile. have a friend who has the title of “influencer” on his LinkedIn profile. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. That comment nails it. WHAAAAT? The new influencers.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Linkedin] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). College graduation is just around the corner, which means it’s almost speech season. We want to help. Don’t try to boil the ocean.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 3, 2011
    [Linkedin] Top 25 Most Useful Social Media Marketing Blog Posts of 2010
    The algorithm I used in calculating these top 25 posts is the same I used in my previous top blog posts of 2010 for Twitter , LinkedIn , and Facebook , and I have also added a few of my posts from 2010 where relevant. Social media is fascinating in that the way we utilize these sites, and the functionality of these sites, is always changing. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Linkedin] There Is No One Size Fits All B2B SEO Program
    Late, last year I wrote an article on LinkedIn about preliminary questions to consider when hiring an SEO vendor. B2B Content Marketing Survey via IDG Enterprise / B2B Technology Marketing Community on LinkedIn. As I reassessed those discussions, I thought about how different each program could be. Preliminary SEO Analysis. BuzzSumo.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Linkedin] How to Involve Your Team in Your Social Strategy
    Every update shared by your company should be engaged with by your team – whether that means liking a post on Facebook, commenting on a LinkedIn post or retweeting an update on Twitter. If you’re using social media – you’re already on the right track! But – you could be doing more. Expand Your Social Reach. But don’t let it end there.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Linkedin] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It will involve monitoring, responding, and delighting (henceforth called "MRD") people tweeting #INBOUND13, @HubSpot, and all of our company pages (Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, & Instagram). also created a Facebook event and LinkedIn group for INBOUND so the community can engage there, as well.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Where do you begin in Content Marketing? Answer: Know your Buyers
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Many were on social media – Twitter, Facebook, LinkedIn, etc., Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. highly recommend you attend this event, by the way.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Linkedin] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Time to mix it up!
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] What’s it Matter? Trust, Social Media and Your B2B Brand
    Related Stories Social Sales | How To Avoid Being Seen As “Just Another Salesperson” Ways the Hospitality Industry Can Take Advantage of LinkedIn 5 Hot Tips for Running Successful Twitter Contests. “Trust me…” “If I’m being honest…” “To tell the truth…” “Honestly…” You’ve heard all this before.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Linkedin] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • PR MEETS MARKETING  |  THURSDAY, APRIL 3, 2008
    [Linkedin] Is Twitter Just a Popularity Contest?
    posted a question about Social Media releases vs. traditional releases on Facebook , Twitter and LinkedIn. . LinkedIn. I had THIRTEEN responses which then extended into private email conversations about people's responses.   . Whereas on LinkedIn, people could stumble upon the question over a period of hours and days.  .
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. But how can you measure your social marketing ? How do you know what’s working, and what isn’t? Campaign Visits. Shares.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Why You Need an Editorial Calendar for Social
    It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social?
  • FATHOM  |  WEDNESDAY, JULY 31, 2013
    [Linkedin] Act Like a Marketer, Think Like a Salesperson
    members of the B2B Technology Marketing Community on LinkedIn —are: Lead-generation (71%). News flash: Content marketers want to generate leads. No, I’m not kidding. With all due respect to BtoB magazine, we’ve got some new data on what B2B marketers want … leads. Thought leadership (50%). Marketing education (50%).
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 30, 2012
    [Linkedin] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Linkedin at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Linkedin] Lisa Nirell is Find New Customers Fan of the Month for April 2012
    Follow Lisa on Linkedin at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 5, 2012
    [Linkedin] What Makes A Successful Social Executive?
    LinkedIn Diva ” Lori Ruff of Integrated Alliances seemed to agree with Krigsman’s assessment. Following this train of thought a little further, I decided to ask some colleagues what traits they prized in these business leaders. Start small, perhaps with a Twitter account, and just engage; then see what happens and enjoy the results!”.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin] The 45 Inbound Marketing Terms You Should Know [Glossary]
    LinkedIn. LinkedIn is a business-oriented social networking site. As of June 2010, LinkedIn had more than 130 million registered users, spanning more than 200 countries and territories worldwide. Bottom line: If you’re not on LinkedIn, you’re SO LinkedOut. M. Yes, I did volunteer to write this seemingly daunting post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Linkedin] Are marketers getting lost in the Dark Funnel?
    In other words, if you are asking influencers to share your content on Twitter, Facebook, LinkedIn and Google+, you will need to create 4 sets of smart URLs for each influencer. Follow her @KristaLaRiviere and on LinkedIn. By Krista LaRiviere, {grow} Community Member. How did this person hear about us? How informed are they?
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Linkedin] My Review of the book Running the Gauntlet by Jeffrey Hayzlett
    In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. 4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.). Jeffrey is also a guest on Mad Marketing TV , where he’s interviewed by yours truly.). The book not only covers change. “No one is going to die.”
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Native Advertising Is Not Content Marketing
    This is native advertising. I’ve written a thorough overview of native advertising on LinkedIn , but let’s look at one example. When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. It’s an asset.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 23, 2015
    [Linkedin] The Myth of Ownership in Customer Experience Marketing
    Twitter | Facebook | Google+ | LinkedIn |. In corporate America, establishing ownership of a project, function, or activity is a familiar process. As a consultant, I have often witnessed the ritual, especially when there is a function or responsibility that’s being created or reorganized. When someone owns a process they are […].
  • SAZBEAN  |  THURSDAY, DECEMBER 29, 2011
    [Linkedin] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and “experimenting” by participating sporadically isn’t really going to generate results. Have you enabled company status updates for your LinkedIn Company Page? Hallelujah!
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 10, 2014
    [Linkedin] Green Marketing: Be Careful What You Say
    Twitter | LinkedIn | Green Marketing: Be Careful What You Say by Kyle-Beth Hilfer - Maximize Social Business. Social media marketers often try to lure in customers by appealing to their sense of environmentalism. They tout their products as being green, biodegradable, or good for the environment. Social Media and the Law
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Tool That Will Replace Your Social Media Agency: Likeable Hub by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • MARKETING ACTION  |  WEDNESDAY, MAY 28, 2014
    [Linkedin] Social Selling: Step Up Your Game
    Moran suggests tweeting 10 times a day, with smart, helpful, early-to-mid funnel related content; updating your LinkedIn profile three to five times daily by sharing articles, research graphics, SlideShare presentations, and videos; and blogging one or twice a weekly. Imagine, for a moment, you’re at a party where you don’t know many people.
  • VIEWPOINT  |  THURSDAY, MARCH 13, 2014
    [Linkedin] Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing
    But if you’re a rep who sells heavy machinery, spending a lot of time on Twitter and LinkedIn probably isn’t an effective and efficient use of your time, Dave said. Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. agree. percent were quality.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 9, 2015
    [Linkedin] Are Salespeople Overlooking Video?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Are Salespeople Overlooking Video? Everything that we read today about social sales points to three consistent facts … We have moved away from the pitch and instead toward the conversation. Jamieson contributes a monthly column on Social Selling. Social Sales
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Linkedin] 17 of the Best WordPress Plugins for Marketers
    Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn. 40,296. That's the number of plugins on WordPress. Here's the good news: We've done the work for you. 17 Essential WordPress Plugins for Marketers. 1) Jetpack.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Linkedin] K’s Top Five for the Week – March 20
    Share this on LinkedIn. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. Finally, content creation isn’t easy. So does it?
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Linkedin] Tim’s Top 10 Tips For The Bestest Website Ever
    And a LinkedIn. Today Tim is back on the blog to share his 2nd post in his monthly blog series. Before we begin, he’d like to share this month’s theme - “Make This Better: Your Website” So without further ado… Tim’s Top 10 Tips For The Bestest Website Ever. 1. Simple math. ” More what? You need one.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Linkedin] The Secret To A Better Customer Experience
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. The Age of Personalization. Personalization Comes Of Age. Strategy
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] What Is CRM? [FAQs]
    Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. We talk a lot about using your blog to answer questions your customers have. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around. Crazy Red Monkey? Champion Runner Man? Corn Row Marketing? Well, no.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 29, 2010
    [Linkedin] 12 Social Media Tools for B2B Pre-Event Marketing
    LinkedIn Events. Setting up an event in LinkedIn is a fairly simple process. LinkedIn users will be shown events that match their specific business needs based on the information they’ve added to their LinkedIn profile (Job Title, Industry, etc.), so your event may show up in their recommendations. Facebook Events.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 27, 2013
    [Linkedin] Online Content Marketing: Let’s Put the “We” Back Into Weblog
    As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. I get calls from small business professionals who want to start a blog or an e-newsletter. They’ve usually invested money in a nice website, and then suddenly realize that something’s missing… like customers and leads!
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Linkedin] Is It Time to Upgrade Your Blog?
    Direct connection to our LinkedIn Group. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? The answer might not be immediately obvious. Are we missing any features?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Linkedin] Where to Find a Marketing Automation Expert
    Post the job in LinkedIn groups. Use LinkedIn InMail. Found the perfect candidate on LinkedIn, but see that they are aleady employed? You can use LinkedIn InMail to send them messages asking if they are interested in discussing the role. Why is it so hard to find someone with the skills I’m looking for? . The problem?
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Linkedin] Best Web Presence Optimization Guides and Tips of 2011
    Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile. Videos, Images & Google!
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Linkedin] Rethinking Referral Marketing: Build Out Your Visibility
    Share blog posts, eBooks, webinars, and more on platforms like LinkedIn and Twitter to educate your audiences and generate discussion. Advertising and sponsorships: Online advertising can be an effective way to drive audiences
to your content, either through platforms like Google AdWords
or through social networks like LinkedIn.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 13, 2011
    [Linkedin] Survey: 71% of CMOs Feel Unprepared For Today’s Market
    Let me know your thoughts in the comments below or on  Twitter ,  LinkedIn ,  Facebook. As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. The report highlights the major challenges CMOs are facing. 2011).
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 25, 2011
    [Linkedin] 10 Ways to Make Your B2B Trade Show Social
    Every booth sign, business card and flyer includes logos for Twitter, Facebook and LinkedIn. Prior to the trade show, review topics and industry issues that are being discussed in LinkedIn Groups, or other online industry gathering places. And more social. 1. Use Full URLs for Social Media Profiles. Provide the full URL for your page.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Linkedin] 20 Handy B2B Lead Generation Resources
    Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. LinkedIn is like the cream of the crop when it comes to online networking. In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. But never fear! Callbox.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin] 22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. toprank. TopRankMarketing.com. Mpb2b.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Linkedin] 28 Awesome B2B Social Media Statistics
    Somewhat fewer said the same of LinkedIn, and just 35% considered Twitter effective. In contrast, when Hubspot surveyed B2B companies in North America about lead generation through social channels, 45% rated LinkedIn effective, compared with just 33% who said the same of Facebook. We hope you enjoy digging into the numbers. Source ).
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Linkedin] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Linkedin] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • MARKETRI  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] 5 Ideas B2B Firms Can Use to Prepare for A Mobile Future
    This could link to a v-card or your social media profile so contacts can add your information to their contacts or add you as a LinkedIn connection before you even leave the event! I don't know how I ever lived without my smartphone. Here are the best tips that I've found: 1. Social media on the go. Mobilize your blog. Use QR Codes.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] 13 Suggestions for Content Marketing Inspiration
    Skim through related LinkedIn groups for chatter about topics folks in other parts of the country (possibly in companies bigger or smaller than yours) are faced with. One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 26, 2015
    [Linkedin] Influencer Marketing And How To Amplify Your Content
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Every minute 1,400 new blog posts are created. With so much content out there, how do you cut through the noise so people will see your content? So how do you go about finding influencers and what tools can you use to find them? Wrong.
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Linkedin] PowerViews with Tony Zambito: Buyer Predictability
    LinkedIn: Tony Zambito. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Study Lead Behavior.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] How to Build the Perfect B2B Social Media Strategy
    studied how these brands fared on Facebook, Twitter, LinkedIn and Instagram during the six-month period between 1st May and 31st October. The chart below shows the engagement levels that these B2B brands get on Instagram, Facebook, Twitter, and LinkedIn. Instagram reports an average following of 187,000 and LinkedIn 31,000.
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