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  • LEADERSHIP  |  FRIDAY, OCTOBER 4, 2013
    [Linkedin] Revealed: The Truth Behind The Goals And Challenges Of Content Marketing
    According to LinkedIn’s research, lead generation drives B2B leaders to implement content marketing; on the other hand, customer loyalty was listed as a minor goal. 'Here is recent research from Salesforce that reveals the key purposes of content marketing and how exactly they drive businesses to succeed. Thought leadership (50%).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Linkedin] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    LinkedIn. by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. Reddit.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Linkedin] Treehouse Interactive Refines Its Features and Targets Larger Firms
    The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. This might foreshadow attrition problems at other vendors. Here's an update.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 9, 2010
    [Linkedin] HiveFire Curata Cuts the Work in Content Aggregation
    Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. It’s like a sailor dying of thirst. ranking the selected articles.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 6, 2010
    [Linkedin] Use Webinars for Content Acquisition
    The blog post was well received with engagement through our inbox, blog comments, LinkedIn, Twitter and was requested as a guest blog post by Shari Weiss (@sharisax). Or join the Fearless Competitor group on Linkedin. That means you need tons of great content for Lead Nurturing. “). You can link to the original post here. link].
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Linkedin] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! We thank J. David for his great post. David.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Linkedin] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    Get social Yes, I mean social media – Twitter, Facebook, Digg, LinkedIn and the rest. I don’t have to tell you that times are tough these days. We are all pretty tired of hearing it. It can be frustrating when management cuts the marketing budget during tough times, but sometimes that’s the reality. Share ‘em here
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 28, 2010
    [Linkedin] Can Twitter be used as a workplace tool?
    Share this on Linkedin. A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. The study analyzed more than 5,000 microblog posts from a group of IBM employees who used both a proprietary internal tool to post and Twitter to post externally. Why or why not?
  • LOOPFUSE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Linkedin] Marketing Automation is too complicated for Free
    Share this on LinkedIn. In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing.  Many of the enterprise vendors in the space claim that Marketing Automation is too complicated to leave novices on their own to figure it out.  Tweet This! Share this on Facebook.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Linkedin] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Linkedin] Foursquare: 3400% Growth In 2010 [Infographic]
    While 6 million users may seem like a lot, it is still far fewer than social media powers like Twitter, Facebook, and LinkedIn. One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 13, 2011
    [Linkedin] Thinking of Starting a Twitter Chat? Read this First.
    LinkedIn. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. But it’s not that easy. First Ask Yourself, “Is this Needed?”.
  • LEADER NETWORKS  |  TUESDAY, FEBRUARY 23, 2010
    [Linkedin] Social Media=Organizational Change!
    Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they will use. And then. the change hits the fan and they are left trying to react to the impact. customer care social business
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin] Social Business Readiness: 5 Questions For Sales Executives
    Sales managers and account executives have flocked to LinkedIn and Bebo for quite awhile in search of new prospects and –sometimes -- new markets. Sales is often one of the first departments to pick up social media tools to expand the organization’s network of business contacts and garner new leads.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 28, 2011
    [Linkedin] Content Marketing Tip: Use Ready-to-Publish Articles
    Share this on LinkedIn. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. You can find good writers in just about any field. Entertain. Engage.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Linkedin] 8 Blog SEO Tips for Top Search Results
    Share this on LinkedIn. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Write at least 300 words.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 9, 2010
    [Linkedin] Content Marketing Tips to Get More “Juice”
    Share this on LinkedIn. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Linkedin] Smart Time-Saving Tips on Blogging…
    Share this on LinkedIn. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. But it’s also a good chart for anyone working with a V.A.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Linkedin] How to Edit Your Blog Writing: Wot U Can Do
    Share this on LinkedIn. Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. Text messaging , email from phones and Twitter have all contributed to the acceptance of extremely abbreviated forms of communications.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Linkedin] Three reasons why the “experts” are wrong about social media measurement
    Share this on Linkedin.  . There is an argument around the blogosphere that is DRIVING ME CRAZY.  . Their point is that you just need to accept the social web as something ubiquitous and necessary, so why worry about it?  . This is lunacy.  Here are three reasons why this “no need to measure&# view is an irresponsible position:  .
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Linkedin] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    Potential topics include how to get access to the most important person(s) at a client brand by asking the operator the correct questions, using LinkedIn and other social networks, and even ways to leave voicemails that actually garner a response. Branding For Unity. The Marketing Department Is Your Biggest Ally. Knowing When To Say “No”.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Linkedin] 5 Ways Community Banks Can Adopt Social Media
    The bank is even exploring recruitment efforts on LinkedIn. This is a guest blog post written by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. Leveraging Your Online Assets. ” Balancing Act: Community and Commerce. Read everything.
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 12, 2011
    [Linkedin] The Secret to Increasing Prospect Engagement
    They are not all just on email, Facebook, Twitter or LinkedIn. Email remains the foundational channel for commercial communication, but buyers are also using Facebook, Twitter and LinkedIn to conduct research, get peer reviews and interact with companies. hate to tell you this, but it does not exist. Profiles vs. Personas.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Linkedin] Is Social Media the New Cold Call?
    Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. There are many alternatives to cold calling. Customers are asking questions and getting recommendations for products and services from their friends, peers and field experts. Prospecting Sales 2.0
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 20, 2012
    [Linkedin] Why Are You Afraid of Starting a Blog?
    Your blog can be the center of your social media plan where you can repurpose posts to your Facebook, Twitter and LinkedIn accounts. I bet for most of you it’s that you’re afraid you won’t be able to publish relevant content on a regular basis. You need to realize you don’t have to write everything.
  • CLIENT BRIDGE  |  SATURDAY, AUGUST 11, 2012
    [Linkedin] 5 Steps To Get Daily Blog Visitors
    Post a link on Facebook, Twitter, and LinkedIn - Let the masses know about it any way you can. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Make it unique? Run with the big dogs.
  • LEAD VIEWS  |  FRIDAY, JULY 16, 2010
    [Linkedin] Blog to Generate Leads
    Use social media channels like Facebook, Twitter and Linkedin to promote your blog content. The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog. It gives the blog a distinct identity.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Linkedin] Visible Expert Profile: Staci Riordan
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'At Hinge we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This profile focuses on Staci Riordan, a Visible Expert for fashion law.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Linkedin] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Connecting: This is where you ask your email recipients to follow your brand on LinkedIn, follow you on Twitter, Like your Facebook page, subscribe to your YouTube channel, and so on. LinkedIn page where the HR manager still posts job openings – and that’s about it. 'Email and social media can be a powerful combination.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Linkedin] Several Experienced Value Experts Added to the Alinean Team
    Connect (LinkedIn) with: Marc Salzman Ron Paxton Robert Hodge. 'We are excited to announce the addition of several key Value Experts to the Alinean team, e xpanding our capability to deliver more effective value messaging, interactive tools and sales training for B2B solution providers. Click here to learn more about the growing Alinean team.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. In my case, Twitter is responsible for 49% of my influence; Facebook is responsible for 40%, and LInkedin represents 5%. Klout says I can drive more behavior on Twitter than i can on Linkedin. Nobody.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 17, 2009
    [Linkedin] The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making
    The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used. Build a network or use social media to deepen customer intimacy has become the mantra of today. Credible?
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 1, 2012
    [Linkedin] Are Cold Calls Still Relevant?
    Today via LinkedIn, Facebook, Twitter, Google+ and other social media environments, a sales or marketing professional has access to data which historically cost thousands of dollars a year, if it was available at all. can even formulate a highly targeted email on LinkedIn “InMail” to introduce my company and services.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Linkedin] 8 Rules For Running Online Display Ads
    LinkedIn. by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. Together they deliver 8 Rules for Running Online Display Ads.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    94% of B2B Marketers use Linkedin to distribute their content. 'The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. The entire report is embedded at the end of this post.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 28, 2012
    [Linkedin] 3 Skills That Transcend Sales Titles
    They know how to manipulate search engines, LinkedIn, and other contact generating solutions to find a number of people to investigate. Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at Care.com. Prospecting. Prospecting is what fills your pipeline for the future.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Linkedin] 11 Golden Rules for Lead Generation that Works
    " For example, look into industry-specific sites and associations, Google Ads, LinkedIn groups, blogs, and forums as a start. Effective lead generation requires strategic planning, a well-considered process, and continual attention. Establish a common understanding. Know your prospect. Focus on your prospects' needs. Test and optimize.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Linkedin] 11 Golden Rules for Lead Generation that Works
    " For example, look into industry-specific sites and associations, Google Ads, LinkedIn groups, blogs, and forums as a start. Effective lead generation requires strategic planning, a well-considered process, and continual attention. Establish a common understanding. Know your prospect. Focus on your prospects' needs. Test and optimize.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Linkedin] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? In recent years, content marketers have learned to leverage visuals, and social marketers should be following suit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Linkedin] Finding social media success in regulated industries like banking and healthcare
    I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said. “The company is trying to figure out what to do, but in the mean time I feel like the world is passing me by.&#.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Linkedin] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? SproutSocial. twitter.com/cibostudios/st….
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] How to Write for the Web If You Were Born Before 1965
    And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
  • WEBBIQUITY  |  THURSDAY, AUGUST 5, 2010
    [Linkedin] Best Business Blogging Tips and Guides of 2010 (So Far), Part 1
    On LinkedIn, you want to be all about business. Share this on LinkedIn. Stumped for new blog post topic ideas? Struggling to increase blog traffic? Want more comments? Higher search position? Better results from social media? Younger looking skin in just three days? 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 14, 2011
    [Linkedin] Take the guess work out of B2B guest blogging
    The LinkedIn Company Profile: Is your B2B in the top 1%? One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Your blog may start out with one individual responsible for all of its original content. But you can do better. One way to achieve this is by adding guest bloggers to your strategy.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Linkedin] Facebook and SEO
    We are guilty of focusing on Twitter, LinkedIn and Google+ at the peril of Facebook. Last week we hosted a webinar conducted by SEO expert Michael Fleischner. He is one of the world's most well-known SEO experts. He said this: "It is clear that Facebook Shares are the single highest correlated metric with higher Google Rankings.".
  • B2B LEAD BLOG   |  TUESDAY, APRIL 19, 2011
    [Linkedin] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
    Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. The official verdict from MarketingSherpa has just arrived, in the form of their third annual B2B Social Marke ti ng Benchmark Report.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 28, 2011
    [Linkedin] [Chart] Earthquakes, Hurricanes & Steve Jobs: The Week in Web Traffic
    LinkedIn. by Egan Cheung | Tweet this This August has had no shortage of big news events – from the market havoc almost 3 weeks ago, to Virginia’s earthquake of the century and the resignation of the CEO of one of the two most valuable companies on earth. The earthquake had only a mild impact on web traffic.  Sign up here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2011
    [Linkedin] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
    LinkedIn. by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. link]. link]. link]. The avg. link]. link]. link].
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Linkedin] What Online Marketers Know About You
    Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. 'According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Data, of course.
  • ENGAGE  |  MONDAY, MARCH 4, 2013
    [Linkedin] Want to Influence Bloggers? Stop Begging and Start Blogging
    Nearly 1 in 3 people say blogs are likely to influence a purchase (inching out Facebook and handily beating LinkedIn, Google+, Pinterest and Twitter). Despite the explosion in social network usage over the past few years, blogs still wield incredible influence over consumers. And brands want in. Extreme, sure, but in a lot of cases true.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Linkedin] The Appeal of B2B Social Networks
    Those early online outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin, a New York-based event marketing specialist who has answered an incredible 25,000 questions. Wiley & Sons: Online communities are a bit of a paradox.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 15, 2014
    [Linkedin] Meet Jeff Ogden of Find New Customers here
    We love comments (no SPAM please) and those who share on social media such as Twitter, Linkedin and Facebook. 'What is the real story of someone? personal post on a Saturday. No post on Sunday. In this post, I answer your questions – in this personal post. College. My jaw dropped at these massive muscle. Childhood.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Linkedin] Diary of a Content and Social Intern: A Lesson in Social Media Privacy
    LOTS of research on LinkedIn and other social networking sites like Facebook and Twitter, which is not something I expected to be doing. have also spent time uploading infographics to various websites and updating user groups on LinkedIn. 'Author: Isabel Cain This summer I am interning at Marketo. Which has been pretty cool.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 23, 2010
    [Linkedin] How Much of Your B-to-B Marketing Budget is Going Towards Social.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How Much of Your B-to-B Marketing Budget is Going Towards Social Media? take my survey [link].
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Linkedin] 12 B2B Social Media Predictions for 2012
    Many B2B companies not only need to update their websites, but add social components like Facebook and LinkedIn shares to allow visitors to spread the word about a company’s solutions to industry issues. And inboxes support growing social networks with both a LinkedIn plug-in for Outlook and one for Gmail by Rapportive.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Linkedin] 6 Tips to Make Your Blog More Successful in Reaching the.
    The more content can also fuel repurposing content through other social media platforms such as Twitter, Facebook and LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! blog should be central to your company’s social media strategy for new business. Be consistent. Write concisely.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Linkedin] K’s Top Five for the Week – March 20
    Share this on LinkedIn. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. Finally, content creation isn’t easy. So does it?
  • AGILE B2B COPYWRITER  |  SATURDAY, FEBRUARY 19, 2011
    [Linkedin] SEO or Gaming the System?
    Share this on LinkedIn. Tweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season. First, shame on JC Penney. Time will tell. And that’s still true.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Linkedin] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    LinkedIn just opened its publishing platform to all users , according to Social Media Today. 'Happy Friday, Sales Prospecting Perspectives readers! We hope you had a productive week; we sure did, and this afternoon we''ll be having a contest between inside sales reps who passed leads this week. Great advice! They will trumpet your worth.
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Linkedin] Free and Paid Ways to Promote Your Blog
    Facebook, Twitter, LinkedIn, Google+, etc.) 'You post an epic blog before you leave the office, and fall asleep that night dreaming of your impending fame. You return to the office the next morning to find your epic blog has but one share on Facebook and two tweets. The Internet is abounding with content. Freebies. Spend Some Money.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Linkedin] 5 Common Stages of B2B Lead Nurturing
    LinkedIn. by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Welcome.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Linkedin] Content Marketing? Just Deliver Content People Want
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • THE ROI GUY  |  THURSDAY, JUNE 6, 2013
    [Linkedin] Which One: Sales Skills or Sales Tools?
    To learn more about the modern Sales Tools you can leverage to make a big difference in your selling effectiveness, click here: [link] To join the debate, you can click here (LinkedIn discussion group Technology Sales Professionals): [link]. 'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way.
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Linkedin] PowerViews with Tony Zambito: Buyer Predictability
    LinkedIn: Tony Zambito. 'My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Study Lead Behavior.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Linkedin] The Marketing Industry According to Google Autocomplete
    10) LinkedIn is. 'You know when you’re so close to another person that they literally finish your sentences for you? Well, Google''s kinda like that person for all of us. When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. 5) CTAs are.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Linkedin] Five unbelievable social media mistakes you may be making right now
    Add a link to a LinkedIn profile or website so people can learn more. 'At my heart, I am a teacher in all I do, whether it is through my classes, books, or blog posts. And it’s my favorite part of my job too. am at a great point in my life where I can share my experiences and help people get through a learning curve quickly. ” 5.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] Why Sales Is Going Inbound: Introducing Signals
    When an important customer changes jobs and updates their profile on LinkedIn, Signals surfaces an alert, and I know about a potential new opportunity. Anyone, HubSpot customer or not, can use Signals for free to get notifications about email and LinkedIn interactions. It’s in my blood. you get the idea. What Is Signals?
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Linkedin] How to Use Social Media to Maximize Your Trade Show Presence
    ” Linda Musgove, the Trade Show Teacher and author of The Complete Idiot’s Guide to Trade Shows , recommends creating special groups on LinkedIn before your trade show. He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small. Don’t Forget the Fundamentals.
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Linkedin] Social Media for the B2B Marketer - Doing The 4-Step
    For example, if you need to reach senior professionals, LinkedIn is more likely to be a productive environment than, say, Twitter. Last week I was on a panel about "Social Media for the B2B Marketer" at the top-rated MarketingSherpa B2B Summit , moderated by Sergio Balegno, Director of Research, MarketingSherpa, MECLABS.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Linkedin] How to Get Your Prospects to Call You Back in 2012
    Are they active on networks like LinkedIn or Twitter? It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections. Little Research Goes a Long Way. What are they saying. Prospecting Sales 2.0
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 16, 2013
    [Linkedin] How to Develop Your Social Media Strategy
    Try looking at LinkedIn profiles and see which groups they are involved in. Many executives routinely include their twitter handle or LinkedIn profile in their signature block. If yours is a B2B social media strategy, you will probably be pretty safe with LinkedIn as a starter. Try measuring retweets on LinkedIn. Reach.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    [Linkedin] Small Business Content Marketing: When to Hire A Freelance Writer?
    Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. So who writes the web content?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin] Blog Writing: 5 Tips to Break a Blogging Rut
    LinkedIn has a section where you can ask questions. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? Reaching customers on an individual level. Read other blogs. Go off script.
  • LEADER NETWORKS  |  THURSDAY, AUGUST 4, 2011
    [Linkedin] Online Customer Communities Change Companies
    Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they willuse. And then, the change hits the fan and they are left trying to react to the impact. But it won't, so they need to participate.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 18, 2011
    [Linkedin] Why Content Marketing with Video Is Key
    Share this on LinkedIn. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. Even back then (2005?) On Thursday, May 19, 2011 at 5 p.m.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Linkedin] What Drives Us? 4 Keys to Creating Compelling Content
    Share this on LinkedIn. I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Sometimes, you feel driven to do things, and you don’t really know why. Lawrence and Nitin Noria. Let me know what you think.
  • B2BMARKETINGSMARTS  |  SUNDAY, NOVEMBER 22, 2009
    [Linkedin] Two simple B2B marketing ideas I wish I’d thought of.
    Simple Idea #2: Many apologies to whoever wrote about this on a blog post or on LinkedIn, but I read this idea over a month ago and didn’t make note of where. Sometimes I find the simplest things the most impressive. Maybe I’m just surprised that, because they are so simple, I hadn’t thought of them before. Save it. Print it.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, Marketo : Can you tell me about your upcoming book “LinkedIn for Business”? Brian : Well, I think the visibility is the biggest one.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    [Linkedin] Book Review: The B2B Social Media Book
    With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise. Stop now.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [Linkedin] Top 35 B2B Marketing Posts for May 2010
    Lead Gen Tips: Use Google to Search LinkedIn - Smashmouth Marketing , May 26, 2010 Since I was spouting all about LinkedIn at Chris Brogan’s New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Linkedin (88). Best of B2B Marketing. May 2010.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 28, 2010
    [Linkedin] B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! recently read an article in eMarketer.com that I thought I’d share some highlights. Areas where we excel are in maintaining company-related profiles on social sites, microblogging and participating in 3rd party discussion sites.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 9, 2010
    [Linkedin] How to Use the Social Web to be a Star at Work
    Share this on Linkedin. A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly.  Dr. Kelly had just written a book called “ How to be a Star at Work.&# (disclosure: I am receiving no affiliate income from this or any other book!).
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 19, 2014
    [Linkedin] Pick Up the Damn Phone — or Suffer the Consequences
    Let''s focus in on social media like LinkedIn, Twitter, blogs, and Facebook. It goes something like this: You’ve done your research about your prospects on social media and maybe even identified a common LinkedIn connection or two. After hearing that bold statement, I knew I needed to share her thinking with you. JILL: Wow. Wrong!
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Linkedin] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    This also works when answering questions in online forums such as on LinkedIn or Quora. 'Artillery B2B Marketing Blog > The Forward Observer B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here''s how to do it. Your B2B company has a successful blog.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Linkedin] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers. Prospects who wanted them had to look elsewhere. The latest version, Engage 8.3,
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 6, 2010
    [Linkedin] Adding Social Icons Helps Drive E-mail Marketing Campaigns
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! If you haven’t, you should and here’s why: A recent study by GetResponse showed that e-mail messages that included social sharing options generated 30% higher click-through rates than e-mails without a social option. take my survey [link].
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 29, 2010
    [Linkedin] Social Media Catching On In The B-to-B Markets
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! They are finally seeing that there are opportunities to generate leads and position themselves as thought leaders according to a new report from eMarketer.com, B2B Social Media Marketing Heats Up. If you like this post, please pass it on to friends.
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Linkedin] “How-to” Video Content as Your First Line of Case Deflection
    LinkedIn is doing a really great job with their how-to video content which explains new product features, navigation, and they’ve even got webinars from a recruiter for job-seeking advice. 'Today the customer has more purchasing power than ever. In fact, as Jay Baer pointed out at ExactTarget Connections ’13, it typically takes 10.4
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Linkedin] Social Media for Sales
    Share this on LinkedIn. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo. Digg this!
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Linkedin] How to Manage Successful Webinars, Part 3: A Post-Event Checklist
    The email will typically include content related to the event, e.g. presentation slides, background information, access to a post-webinar discussion in your LinkedIn group, etc. Before, and during the event, you’ve used LinkedIn, Facebook, Twitter, etc. Number of comments/likes/shares on Facebook and LinkedIn. Now what?
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Social Business Readiness: 5 Questions for Human Resources
    Is your organization using social channels such as LinkedIn to recruit the best people for the open positions? Human resources are the people finders and keepers. Responsible for more than just hiring and exiting employees, they are often chartered with creating innovative projects to shape organizational culture. Social Human Resources
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 3, 2011
    [Linkedin] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
    LinkedIn. by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content for people just like you ?  In that case, isn’t writing what you know likely to be redundant?  That’s exactly what we did with our latest Grande Guide.  Facebook.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 14, 2012
    [Linkedin] How much time should you spend researching prospects?
    Perusing a LinkedIn Profile can offer insights on the target customer, but the data provided is sanitized. How much time is the right amount of time to spend on pre-call research? Should sales reps spend three to five minutes before calls, or should they allot three to five hours? Some sales reps don’t do any research at all.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Linkedin] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing. You do!
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