HINGE MARKETING | MONDAY, MARCH 30, 2015
[Linkedin] Explore Your Industry’s Visible Expert? Research Study
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. At the Hinge Research Institute, we’ve been busy assessing the state of the professional services marketplace – and the ways that high-visibility experts are transforming their industries. The result? That premium is literal, too.
WINDMILL NETWORKING | FRIDAY, MARCH 13, 2015
[Linkedin] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15 by Neal Schaffer - Maximize Social Business. The Marriage of Marketing and IT It’s “game on” for Chief Marketing Officers (CMOs). The biggest driver of this tech spending binge?
IT'S ALL ABOUT REVENUE | MONDAY, APRIL 27, 2015
[Linkedin] How to Successfully Launch Your First Marketing Automation Program
Connect with him on LinkedIn. Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology. Having a copious amount of leads to nurture. Having the necessary talent to operate the system to its full potential.
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 25, 2014
[Linkedin] Six Key Elements of Successful B2B Social Media Strategies
There are users who spend hours every day in communities like Reddit, LinkedIn, or Twitter but that doesn’t mean they are being effective. would love to hear your perspective via comments below or let us know on LinkedIn or Google+ as well. You must remember that ease of use also creates a low barrier to entry. Focus. Perception.
B2B MARKETING INSIDER | MONDAY, AUGUST 31, 2015
[Linkedin] The B2B Content Marketing Buyer Disconnect [Research]
Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing. Buyer Disconnect. Results suffer.
IKO-SYSTEMS | MONDAY, JANUARY 18, 2016
[Linkedin] Engaging Your Prospects – The Real Numbers
This isn’t an exhaustive list, but it gives you the a general idea: LinkedIn with personalized InMails. Targeted ads (such as on LinkedIn). If we set cold calling aside (the result is no surprise), the solution that would seem the simplest (LinkedIn) is in fact the least appealing. Here are the 9 tactics that I analyzed.
CAPTORA | MONDAY, OCTOBER 26, 2015
[Linkedin] Key SaaS Metrics for Accelerating Growth
Paid channels (paid search/PPC, advertising and social): Google AdWords, Bing, Yahoo, LinkedIn, retargeting, Twitter, Facebook, etc. Executives love metrics, especially in the technology/Internet space. Metrics equal transparency and proactive improvement across key business metrics. First, evaluate your strategy and your go-to-market model.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 13, 2011
[Linkedin] Survey: 71% of CMOs Feel Unprepared For Today’s Market
Let me know your thoughts in the comments below or on Twitter , LinkedIn , Facebook. As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. The report highlights the major challenges CMOs are facing. 2011).
SALES PROSPECTING PERSPECTIVES | MONDAY, JULY 16, 2012
[Linkedin] 3 Sales Prospecting Tools You Can’t Live Without
Linkedin is a great resource, as well as Netprospex. 3. Recently I was interviewing a candidate to fill the role of a Business Development Representative, and I was alarmed at one of the answers I heard. Directory of Contacts - The lists of contacts you provide for your inside team aren’t always going to be perfect with 100% accuracy.
THE FORWARD OBSERVER | TUESDAY, JUNE 4, 2013
[Linkedin] How to Explain To Your CEO That Social Media Is Not Optional
65% of B2B companies have acquired a customer through LinkedIn. Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. Most CEOs today started their careers before social media had taken hold. See above video.).
HINGE MARKETING | MONDAY, MAY 26, 2014
[Linkedin] What Every Managing Partner Needs To Know About Branding Professional Services
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. As Managing Partners of professional services firms, we have a lot of issues to attend to. In most cases we are dealing with extremely knowledgeable professionals who work directly with clients in high-touch, high-trust relationships. Room For Confusion.
B2B LEAD BLOG | THURSDAY, AUGUST 23, 2012
[Linkedin] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
• Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline.
SAZBEAN | TUESDAY, MARCH 22, 2011
[Linkedin] Conversation, The Missing Piece of Most Social Media Marketing
Using Facebook, Twitter, LinkedIn, etc. Most companies are pretty decent at self-promotion. to get their message out is a no brainer. Some companies are even good at content creation. Most are also decent at content curation. Finding “stuff to post that’s interesting is relatively easy. Conversations make your company human.
B2B MARKETING INSIDER | TUESDAY, AUGUST 25, 2015
[Linkedin] The Best Way To Convert New Buyers Is To Help Them First
Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. At the highest level.
HUBSPOT | THURSDAY, AUGUST 28, 2014
[Linkedin] Your Leads Are Annoyed With You: Here's Why [Data]
Source: 2014 Hubspot & Linkedin Survey ). When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Probably not. The Stats. Lead Nurturing. Social Media.
WRITING ON THE WEB | WEDNESDAY, APRIL 27, 2016
[Linkedin] 5 Ways Blog Analytics Improve Your Business Blog
What do you think? I’d love to know – send me an email or connect with me on LinkedIN. How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. ssets (free). ocial Media. Post views/clicks. Subscribers.
MARKETING GENIUS BLOG | WEDNESDAY, JANUARY 19, 2011
[Linkedin] The State of Marketing Automation 2011
Share this on LinkedIn. Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. This was based on a report that Amanda had recently compiled for DemandGen Report. This is where the consumer wins. Tweet This!
PAUL GILLIN | THURSDAY, MARCH 24, 2011
[Linkedin] B2B Blogging Gets Publishing Discipline
All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. 27 of the PDF). That’s another great idea. Holy cow!
INFER | FRIDAY, APRIL 15, 2016
[Linkedin] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
Find Infer on LinkedIn. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer goes beyond just adding predictive scores into the mix of bidding signals for ad targeting. Infer Profile Management and Terminus ABM Deliver Predictive Ad Targeting. About Infer.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 14, 2013
[Linkedin] How Would You Answer “Why Does Most Marketing Stink?”
And please follow along on Twitter , LinkedIn , Facebook and Google+. I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about. 86% of us skip TV ads - Tweet This! But the bigger question is “why?”
B2B MARKETING INSIDER | WEDNESDAY, SEPTEMBER 7, 2011
[Linkedin] The Traditional Marketing Playbook Is Dead!
Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? This is all music to my ears.
MODERN B2B MARKETING | TUESDAY, APRIL 7, 2015
[Linkedin] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
Essentially, this data is infused into an ad platform , like Google, Facebook, or Linkedin, which then leverages it to drive relevant audiences to engage with you on your website. Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? Shifting Weight Towards the Top-of-the-Funnel. So, what can help?
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Linkedin] Top Trends in A/E/C Marketing for 2015
When it comes to online networking, LinkedIn continues to be the best platform for professional services. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. On one hand, they can mean a range of new strategies firms need to learn and implement to keep up with the competition. But not anymore.
B2B LEAD GENERATION BLOG | MONDAY, SEPTEMBER 9, 2013
[Linkedin] Lead Gen: A proposed replacement for BANT
Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. Another 17% ask budget-related questions. suspect marketers do so because they have heard about “BANT qualified leads” and apply these criteria to Web forms. It’s time to move BANT methodology into retirement. And so on.
HUBSPOT | MONDAY, MAY 11, 2015
[Linkedin] The Ultimate Guide to Getting a Job After You Graduate
If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). College graduation is just around the corner, which means it’s almost speech season. We want to help. Don’t try to boil the ocean.
SALES PROSPECTING PERSPECTIVES | THURSDAY, MAY 23, 2013
[Linkedin] 6 Tips for Executives to Align Sales and Marketing Teams
Sales should also work with marketing by working to generate leads through developing their own personal brand on social media sites such as LinkedIn. It’s no secret that sales and marketing teams sometimes don’t get along. But that doesn’t have to be the case! Here are a few tips to align both teams: Foster communication. Use the same tools.
EVERYTHING TECHNOLOGY MARKETING | MONDAY, JULY 2, 2012
[Linkedin] Survey Result: The Top-3 Goals of Content Marketing
Last month, we asked over 30,000 members of the B2B Technology Marketing Community on LinkedIn about content marketing. The results are in. Here is the first in our series of sneak previews of the survey results (the complete report will be available shortly). The first survey question was "What are your top-3 goals for content marketing?"
TRADESMEN INSIGHTS | TUESDAY, DECEMBER 6, 2011
[Linkedin] Marketing Tips to Utilize Twitter
Twitter, along with LinkedIn, are my two biggest sources of page views to my blog. Twitter isn’t about you, it’s about sharing relevant information with those that follow you. In turn, my hope is that they will agree that the info is useful and RT to their followers. This post also may be of interest to you.
INDUSTRIAL MARKETING TODAY | THURSDAY, OCTOBER 20, 2011
[Linkedin] Are Community Forums Good for Manufacturers and Industrial Companies?
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Instead, consider starting a group on LinkedIn with a focus on your niche. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. See chart).
SNAPAPP | WEDNESDAY, JANUARY 7, 2015
[Linkedin] Best of 2014: Surveys & Polls
This survey allowed MarketingProfs to collect profile data on their audience as well as new leads for their database, promoting it via their influential Facebook, Twitter, and LinkedIn accounts. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. MarketingProfs: A Day in the Life of a Marketer.
B2B MARKETING INSIDER | FRIDAY, JUNE 26, 2015
[Linkedin] Stop Focusing On The Sales Process, Silly!
Social selling requires more than sending out Tweets and LinkedIn posts. The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. They need content and contacts to help them through their journey – at their own pace. Forrester).
ACT-ON | THURSDAY, MARCH 17, 2016
[Linkedin] The State of Social Media Engagement and 3 Proven Ways to Boost It
Both LinkedIn and Twitter actually saw very modest upticks in interactions per post. You can also get similar data via Buffer for LinkedIn, which has far fewer free tools to measure activity than Facebook or Twitter have. Social media is growing up. Fortunately, we marketers have better tools available than in the past. It’s “reach”.
BIZIBLE | TUESDAY, APRIL 5, 2016
[Linkedin] What We Learned From Our Latest Account-Based Marketing Campaign, CMO Box [Data]
As our marketing team here at Bizible has transitioned to a more ABM-centric marketing strategy, we’ve been experimenting with various ABM tactics , including changing our LinkedIn ad strategy to an ABM-focused one. This past month, we continued to experiment with different ABM campaigns by launching our first account-based mailer campaign.
SAVVY B2B MARKETING | FRIDAY, AUGUST 19, 2011
[Linkedin] Savvy Week in Review - August 19
Are Facebook and LinkedIn violating your privacy? - by @globalcopywrite. If you are on Facebook and LinkedIn, definitely read this post from Sarah Mitchell. I bet you'll be surprised at some of your data that is being shared (I was). A New Model for Business: The Museum - via @HarvardBiz. Happy Friday!
WEBBIQUITY | MONDAY, SEPTEMBER 24, 2012
[Linkedin] Eight Ways to Rock at Your Job (or Get a Better One)
For example, in social media marketing, measures such as Facebook likes, LinkedIn followers and retweets on Twitter are meaningful—but your CEO and CFO couldn’t care less about these metrics. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Have Ideas.
HUBSPOT | TUESDAY, JUNE 12, 2012
[Linkedin] 10 Free Tools Every Business Blogger Should Bookmark
You won't be able to track things like inbound links, keyword performance over time, and how your rankings compare to competitors, but you will be able to identify which keywords are best to target in your content creation! 4) LinkedIn Polls. Many people aren't aware that LinkedIn actually has a free polling feature for groups.
HUBSPOT | THURSDAY, OCTOBER 22, 2015
[Linkedin] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
Companies Totally Rocking Their LinkedIn Company Pages : Check out the B2B and B2C companies that are making the most of their LinkedIn Company Pages. In the marketing world, like most facets of life and business, there's a lot of pressure to come up with original ideas. An idea doesn't have to be unique to be great. the list goes on.
DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010
[Linkedin] 5 Proven Strategies for B2B Social Media Marketing
The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Improve SEO During the past year, Delivra , an e-mail marketing service provider, has invested in B2B social media marketing, including presences on Twitter , Facebook , LinkedIn and a corporate blog, dubbed eMailChatr. Learn more. Mobile 2.0
EARNEST ABOUT B2B | FRIDAY, MARCH 21, 2014
[Linkedin] Eight years of top business brands on Twitter and their First Tweets
LinkedIn. LinkedIn. Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday. It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago. When did they set up on twitter? Nothing. Nothing.
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 9, 2012
[Linkedin] How Do You Get Your Readers To Share Your Blog?
We obviously need to get you exposed to my content ,whether it’s following me on Twitter, liking me on Facebook, be LinkedIn with me or having you subscribe to my RSS feed. Let’s face it, the reason we all blog is because we want to share something that is relevant and might be useful in our readers’ day-to-day business.
THE POINT | WEDNESDAY, JUNE 27, 2012
[Linkedin] 5 Campaign Ideas for When You Have No Content
Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Run a survey. Host a game or sweepstakes.
HALEY MARKETING | WEDNESDAY, DECEMBER 16, 2015
[Linkedin] 5 Reasons to Go All-In on Social Media in 2016
In June, our team started created weekly blogging content and sharing that content through the company's Facebook, LinkedIn, Twitter, and Google+ pages. Evaluating your marketing spend for 2016? Going all-in on social media means more than posting a blog article once a week. Reasons to Go All-In on Social Media in 2016. The results?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 2, 2014
[Linkedin] 70 Rising Social Media Stars
Deanna Lazzaroni (LinkedIn) — As inspiring as she is talented, Deanna has amazing brand digital marketing experience from working at Talent Zoo, BBDO, Coca-Cola and now LinkedIn where she develops and manages social media programs for the LinkedIn Marketing Solutions group. wanted to find the (dramatic music) Future Gurus.
HUBSPOT | THURSDAY, NOVEMBER 24, 2011
[Linkedin] The Top 12 Marketing News Updates You Should Be Thankful For
Why We're Thankful for LinkedIn. LinkedIn Launches Company Status Updates. LinkedIn, thank you for giving us the sharing capabilities we have on Facebook on a site that is extremely targeted to B2B marketing. LinkedIn Launches "LinkedIn Today". LinkedIn Today is a news aggregation and curation service.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 25, 2012
[Linkedin] How Sage Does Social Demand Generation
It’s important to note that, while Facebook or LinkedIn might be free, the resources you’ll need to support social efforts won’t be. So if you have an email newsletter, think about how you can chop that up for Facebook, LinkedIn or Twitter. But many demand generation marketers don’t know what to make of it. Do a Social Audit.
WEBBIQUITY | THURSDAY, JANUARY 19, 2012
[Linkedin] Web Presence Optimization Software Review: gShift Labs
number of mentions and retweets), LinkedIn and YouTube all into one spot. expanded LinkedIn metrics are anticipated to be added within the next 30-60 days). Among plans for coming releases are “engagement signals,” which will display, for example, how many people have commented anywhere (Twitter, Facebook, LinkedIn, etc.)
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 14, 2016
[Linkedin] Lessons learned while deleting 274 blog posts
Some of the engagement is moving to other places like Facebook and LinkedIn, some of the decline is because people are busy (people had more time to comment if they were looking for work in the recession) and part of it is the fact that most of you read this on a mobile device and it is damn hard leaving a comment on a smartphone. The firsts.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 3, 2013
[Linkedin] Customer-Centricity: The Age Of The Empowered Individual [Video]
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. My kids and I are huge fans of the show Brain Games and the show’s host, Jason Silva. Jason talks about the upside of marketing and proves he is an optimist like me. Social Media
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MARCH 13, 2013
[Linkedin] Online Personal Branding Opportunities Within Your Professional Organizations
Most importantly, the bio should include links to each and every social media profile you have (your LinkedIn, Twitter, Facebook, etc,) as well as your personal professional blog or website if you have one. Many sales professionals belong to at least one professional organization or networking group, many belong to several. this blog post).
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, OCTOBER 2, 2013
[Linkedin] How Trigger Data Guides Workflows for Sales and Marketing
Follow her on Twitter and LinkedIn You Don’t Need a Weatherman to Know Which Way the Wind Blows… Well, You Might in Marketing and Sales. Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at iLantern. Let’s not write off the weatherman just yet. The moral is: timing is everything.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MAY 9, 2012
[Linkedin] What are we going to do with all the social media ads?
To gain a more accurate picture of the returns they were receiving for the social investments, the company assigned more than 250 unique local numbers to ads delivered through paid search, Facebook, LinkedIn and other channels. Where will come from? And how are we going to know if it is doing any good? Will it be diluted into oblivion?
HINGE MARKETING | WEDNESDAY, MARCH 11, 2015
[Linkedin] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
On Twitter and LinkedIn? Follow @HingeMarketing and join Hinge on LinkedIn. Have you heard Google’s recent announcement that the mobile-friendliness of your firm’s website will soon be an even bigger factor in where your firm’s website ranks in mobile search results? Which ones have a low CTR despite ranking well?
B2B MARKETING INSIDER | TUESDAY, MAY 21, 2013
[Linkedin] Marketing And The Internet Of Things
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people? The question for me is how big will this impact be on our businesses?
WEBBIQUITY | THURSDAY, FEBRUARY 10, 2011
[Linkedin] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on LinkedIn. WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. WordPress Themes and Plugins. 20 Excellent Free WordPress 3.0
SAZBEAN | TUESDAY, MAY 31, 2011
[Linkedin] Creating a Social Media Persona to Maintain Brand Consistency
For example, what’s appropriate for your audience on Facebook, if it’s more casual and fun-loving, may not work on LinkedIn which tends to be more professional. Having many people involved with social media for your company can be really beneficial in terms of spreading the work load, as well as being more responsive to customers.
AGILE B2B COPYWRITER | SUNDAY, MARCH 6, 2011
[Linkedin] K’s Top Five for the Week – March 6
Share this on LinkedIn. Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach. The other three posts talk about content marketing. What to create. How far to explore it. Enjoy! And the other?
WHAT WORKS - WHAT DOESN'T | THURSDAY, DECEMBER 16, 2010
[Linkedin] 12 Quick Content Marketing Tips and Trends
The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.) Including hot key words and being snarky (i.e., Email or call at (781) 599 3262 to learn more.
TRADESMEN INSIGHTS | THURSDAY, AUGUST 18, 2011
[Linkedin] Are You Using Social Media to Drive Traffic to Your Blog?
LinkedIn – your name, headline, current location and industry are placed in a meta description tag. Use social groups to promote your topics - Create groups and discussions on both LinkedIn and Facebook. Doesn’t it make sense then to use other social media tools to drive people to your site and increase engagement?
ACT-ON | MONDAY, MARCH 28, 2016
[Linkedin] Got Dynamics? Why You Need Act-On, Too
Act-On Anywhere is a Chrome browser-based app that lets a rep (or a marketing person) work right in LinkedIn or WordPress or other apps, while having access to images and other assets in the Act-On media library. And in one of Act-On’s own surveys: Misaligned firms were more than twice as likely to report sales and/or marketing budget cuts.
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 16, 2011
[Linkedin] 9 Experts Answer “What Makes an Online Video Worth Sharing?”
LinkedIn. by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips. The result is solid advice you can use when thinking about getting maximum reach for your online video. Whimsy.”
FATHOM | WEDNESDAY, JULY 31, 2013
[Linkedin] Act Like a Marketer, Think Like a Salesperson
members of the B2B Technology Marketing Community on LinkedIn —are: Lead-generation (71%). News flash: Content marketers want to generate leads. No, I’m not kidding. With all due respect to BtoB magazine, we’ve got some new data on what B2B marketers want … leads. Thought leadership (50%). Marketing education (50%).
FEARLESS COMPETITOR | MONDAY, APRIL 30, 2012
[Linkedin] Lisa Nirell is Find New Customers Fan of the Month for April 2012
Follow Lisa on Linkedin at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
FEARLESS COMPETITOR | FRIDAY, APRIL 20, 2012
[Linkedin] Lisa Nirell is Find New Customers Fan of the Month for April 2012
Follow Lisa on Linkedin at [link]. We’re delighted to name Lisa Nirell Fan of the Month for April 2012. Congratulations, Lisa. Lisa is a strategic growth expert, as well as the Chief Energy Officer of Energize-Growth LLC. She’s also the author of Energize Growth Now , which she invited me to read and review. Thanks, Lisa.
BIZIBLE | MONDAY, FEBRUARY 15, 2016
[Linkedin] How to Use B2B Referral Marketing to Gain New Customers
You can get referrals by creating social media post suggestions for Facebook, LinkedIn, or Twitter that the customer can share, or simply ask if they can promote your business through their social media channels. The key to success for your business is attracting new customers, while maintaining your existing B2B clients. Testimonials.
MODERN B2B MARKETING | TUESDAY, AUGUST 28, 2012
[Linkedin] A Legal Perspective: Who Owns Social Media Profiles?
Linda Eagle, the owner of a financial services company, created a LinkedIn account for business and personal purposes. They gained access to the LinkedIn profile, changed the password, and replaced Eagle’s name and photo with that of the new CEO (Morgan), but retained a lot of Eagle’s professional information, along with her contacts.
EMAGINE B2B BLOG | THURSDAY, JANUARY 8, 2015
[Linkedin] Social Media For B2B Explained
LinkedIn. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network.
IT'S ALL ABOUT REVENUE | MONDAY, AUGUST 11, 2014
[Linkedin] How Big Data is Driving Business Growth
Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? In the technology community, data has become likened to oil as the next great natural resource.
BIZNOLOGY | TUESDAY, MARCH 5, 2013
[Linkedin] Facebook paid sponsored content will meet you only halfway
LinkedIn to Launch Sponsored Posts (socialtimes.com). After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Why not, right?
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 4, 2012
[Linkedin] 9 Content Marketing Articles You Shouldn’t Miss
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
HINGE MARKETING | WEDNESDAY, JULY 23, 2014
[Linkedin] Tale of a Blog Overhaul (Slideshare)
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Twelve years ago, Hinge created its very first professional services blog. It has seen many changes since then, but none as great as its most recent redesign. Tale of a Blog Overhaul from Hingemarketing. Related Stories What Does Google’s Panda 4.0
MARKETRI | THURSDAY, JANUARY 3, 2013
[Linkedin] 6 Strategies to Make Your A/E/C Industry Conference Experience "Social"
" Facebook, Twitter and LinkedIn that is. Engage with the people you meet by connecting with them on LinkedIn, following them on Twitter, or inviting them to like your firm’s Facebook Page. Blog it. After the conference is over, it’s time to pack it up until next year, right? Wrong! It’s time to blog!
B2B MARKETING INSIDER | TUESDAY, OCTOBER 11, 2011
[Linkedin] Do You Know The New 4 Ps of Marketing?
—– Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Marketing has changed drastically since I started almost 18 years ago. The recent grads coming into the marketing field today don’t remember a world without the internet. They are social savvy digital natives.
MI6 MARKETING AGENCY | THURSDAY, FEBRUARY 2, 2012
[Linkedin] Herding cats: CRM, Social CRM, Data Hygiene & more
You can follow along here and they also have a Linkedin group as well. A Twitter Q&A with B2B Marketing Professionals. Every Thursday night a bunch of really smart B2B marketers get together on Twitter to listen, learn, engage and chat on a specific topic. Thanks for doing this! These Posts May be of Interest.
MARKETING ACTION | THURSDAY, JUNE 13, 2013
[Linkedin] Catch Guy Kawasaki at the Inside Sales Virtual Summit
Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! The focus of the day is how to grow your revenue. for the.
B2B LEAD GENERATION BLOG | MONDAY, JULY 8, 2013
[Linkedin] Event Marketing: How a technology start-up made a trade show splash booth-free
LinkedIn profile for Seymour. Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Here’s what happened. Here’s how Brickstream responded. Following up.
SOCIAL MEDIA B2B | TUESDAY, DECEMBER 20, 2011
[Linkedin] 12 B2B Social Media Predictions for 2012
Many B2B companies not only need to update their websites, but add social components like Facebook and LinkedIn shares to allow visitors to spread the word about a company’s solutions to industry issues. 2. And inboxes support growing social networks with both a LinkedIn plug-in for Outlook and one for Gmail by Rapportive. 5.
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 15, 2011
[Linkedin] Facebook Enables Brands To Tag Photos. Proceed With Caution.
LinkedIn. by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon. Think about it. That’s great.
HINGE MARKETING | MONDAY, JUNE 23, 2014
[Linkedin] What You Should Expect From Your Marketing Department
On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Professional services firms have, at times, had rocky relationships with their marketing functions. This has too often led to unrealistic expectations, disappointment, and a marginalizing of the marketing function. This is truly a tragedy. Wrong. More leads!
SAZBEAN | SATURDAY, OCTOBER 22, 2011
[Linkedin] Top Internet strategy, marketing and technology links for the week of October 23, 2011
How to Put Your Company on Facebook, LinkedIn, and Twitter (CIO.com). Here are the top Internet strategy, marketing and technology links for the week of October 23, 2011… Tips for Launching a Successful Networking Event (MarketingProfs). Social Signals & SEO: Focus on Authority (Search Engine Watch). Simply Zesty). Social Fresh).
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, APRIL 17, 2013
[Linkedin] The New Social Buying Journey
By nurturing your prospects with valuable content or providing value to discussions being had in LinkedIn groups, your prospects recognize you or your organization as a thought leader within your industry. Sales 2.0 or social selling are the hottest topics at this years conferences and trade shows.
FIFTH GEAR ANALYTICS | TUESDAY, JULY 31, 2012
[Linkedin] A Customer-Centric Approach to B2B Marketing Campaign Measurement
Connect with Vida on LinkedIn. Many companies measure the impact of their campaigns one by one. Campaigns are measured, assessed for ROI, and future decisions are based on past experience/results. In either case, these silos can prevent you from having a more holistic and customer-centric understanding of your marketing activity and results.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 27, 2014
[Linkedin] How To Chop Up Your Webinar Content
But if you’re targeting a specific, more professional audience, LinkedIn might be the way to go, even if it has a lower lead volume with the highest cost of acquisition. Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. And she loves helping them do it.
HINGE MARKETING | MONDAY, MARCH 23, 2015
[Linkedin] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
LinkedIn, retargeting, and other industry-focused advertising tend to work best, because they allow you to most directly target appropriate industry audiences, which leads to more conversions, higher click-through rates, and lower cost per download. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
HOOTSUITE | MONDAY, NOVEMBER 9, 2015
[Linkedin] 15 Must-Follow Social Media Experts on Twitter
He shares content posted everywhere from his YouTube to his LinkedIn, and is constantly on lists of top entrepreneurs and social media marketers. Why Going From a Star to a Heart Matters | Gary Vaynerchuk | LinkedIn https://t.co/pLk1F8TmHt. Darren Rowse. obE8oTe0xY. — Darren Rowse (@problogger) November 4, 2015. Jay Baer.
HUBSPOT | TUESDAY, SEPTEMBER 18, 2012
[Linkedin] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
In other words, encouraging Facebook fans to follow you on LinkedIn, and Twitter followers to circle up on Google+. Take a look at how we've done it across Facebook and LinkedIn, for example: Our LinkedIn connections can get that same positive feeling they're used to when they visit our Facebook page, too! Got it. The problem?
B2B MARKETING INSIDER | THURSDAY, JANUARY 9, 2014
[Linkedin] Is Context The Future Of Customer Experience?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp. Strategy
HUBSPOT | MONDAY, AUGUST 15, 2011
[Linkedin] 3 Ways Google+ Will Affect Your Business [Marketing Cast]
We were busy enough jumping from Facebook and Twitter to YouTube and LinkedIn. So in addition to Twitter, Facebook, and LinkedIn sharing buttons, start including Google+ as a sharing option next to your blog posts and offers as well. 3. Google+ has joined the box of social networking tools marketers should know and leverage.
BLUE FOCUS MARKETING | SUNDAY, AUGUST 14, 2011
[Linkedin] For Small Business, Social Media is Word-of-Mouth Struck by Lightning
The social web provides an opportunity to make connections, build relationships and reach an amazing number of people. If you’re new to social media, start with one of the big four: Facebook, Twitter, LinkedIn or a b log. “Demystifying social media for small business. online marketing effort, after company websites.”
B2B MARKETING INSIDER | TUESDAY, OCTOBER 9, 2012
[Linkedin] 22 Tweetable Moments and 23 Slides From MarketingProfs B2B Summit #MPB2B
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. Info-doodle of my presentation by Veronica Maria Jarksi ( click here to enlarge.). Last week, I attended MarketingProfs B2B Marketing Summit. It was my 3rd conference in 5 weeks. toprank. TopRankMarketing.com. Mpb2b.
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 16, 2011
[Linkedin] How to Structure a Marketing Operations Team
LinkedIn. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture.
TRADESMEN INSIGHTS | TUESDAY, DECEMBER 7, 2010
[Linkedin] Social Media: So What’s Holding You Back?
She gives you an overview and basic steps to get set up on Facebook, Twitter and LinkedIn. I know it’s hard to believe, but not everyone has bought into the social media scene. Some are just disbelievers (we can’t worry about them), while others are intimidated by it. So in essence, the book never goes out of date.
HINGE MARKETING | MONDAY, MARCH 3, 2014
[Linkedin] Differentiation Strategy Not Working? Here’s How To Make It Better
On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Developing a winning differentiation strategy is a huge struggle for many professional services firms. It just got a little easier with the release of Hinge’s new Differentiation Guide For Professional Services Firms. Why Differentiation? Wrong. Ho hum.
FATHOM | WEDNESDAY, JANUARY 13, 2016
[Linkedin] What Is Social Media? We Explain Using Broccoli & More [Infographic]
LinkedIn—400 million plus registered members (September 2015). LinkedIn, for example, is a network built more around professional networking that can help you connect with like-minded business professionals and even fuel potential job opportunities. What Is Social Media & Social Media Marketing? What Are Social Networks? Meetup—24.36
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 13, 2011
[Linkedin] Chart: The Summer of the Small Business Social Boom
Quite a few of these customers are growing at a very fast pace and are attracting alot of attention on traditional social sites like Facebook, LInkedIn, and Twitter, but also on less talked about, but high volume social discovery sites like Quora, Reddit, and StumbleUpon. Those customers ?with What is going on?
CONTENT STANDARD | FRIDAY, APRIL 29, 2016
[Linkedin] Why Facebook’s Future Is Brighter Than All of Social Media’s
When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. ” Why Twitter, LinkedIn, and Google+ Fail(ed). In a similar situation, LinkedIn has added and deleted lead targeting solutions, acquiring Bizo and then dumping the business a year later.
MODERN B2B MARKETING | THURSDAY, MAY 28, 2015
[Linkedin] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Think of LinkedIn as an ongoing interview with every possible employer, so make sure the image you’re putting out there is a professional one. They listen and engage !
MODERN B2B MARKETING | WEDNESDAY, AUGUST 1, 2012
[Linkedin] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
He is author of The Like Economy, the forthcoming LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits, and co-author of Facebook Marketing. Recently, Marketo : Can you tell me about your upcoming book “LinkedIn for Business”? Brian : Well, I think the visibility is the biggest one.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 22, 2014
[Linkedin] How To Build An Army Of Volunteer Contributors For Your Blog
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. That’s right.
SAVVY B2B MARKETING | MONDAY, SEPTEMBER 10, 2012
[Linkedin] Why Your Benchmarking Approach is Ruining Your Business Intelligence
Erin is a regular contributor to their blog and to LinkedIn Answers. Savvy is please to have a guest contribution from Erin Payer of Pipitone Group. There is a certain sense of personal satisfaction in knowing you are “beating the competition.” mean, take a look at the screen grab below. Hint: probably not).
HINGE MARKETING | MONDAY, FEBRUARY 23, 2015
[Linkedin] Top 5 Business Challenges for Management Consulting Firms
On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. The forces driving change are many and various. So we got down to research. Attracting and developing new clients.