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  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Linkedin] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    On the call, your prospect tells you almost no one in the company uses Twitter, a handful are on LinkedIn, and they don’t have a social advocacy strategy. The last thing you want is an upset costumer airing their grievances via an open letter to your business on LinkedIn because they couldn’t get ahold of a human.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Linkedin] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15 by Neal Schaffer - Maximize Social Business. The Marriage of Marketing and IT It’s “game on” for Chief Marketing Officers (CMOs). The biggest driver of this tech spending binge?
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 7, 2013
    [Linkedin] Do You Have the New InsideView Activity Stream?
    The activity streams are optimized for social selling actions by allowing you to share these updates directly to Twitter, LinkedIn, Facebook and email. We started rolling out a new addition to the InsideView product. It’s only going to be visible to some of our new and existing customers across the free and paid licenses.
  • SCRIBBLELIVE  |  TUESDAY, JULY 5, 2016
    [Linkedin] Mobile Myth Busting: How to Write Great Content for Mobile
    Follow Sophorn on Twitter , LinkedIn , Facebook and Google+. In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.” ” Image Source. Image Source.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] What is the Sentiment Analysis of YOUR Social Media Presence?
    Every employee that shares status updates on LinkedIn can be found using LinkedIn Signal. Their LinkedIn Profile – and Recommendations – were all in order. Unfortunately, that is only one part of the picture into how we are viewing your brand. Phone interview was excellent. Website was solid. Social Media Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Linkedin] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. We look forward to reading your feedback and perspective via comments below or let’s connect on Google+ or LinkedIn for further discussion.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Linkedin] Social Media: The New Company Newsletter? [Infographic]
    They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  And has the added benefit of instant conversation.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Linkedin] Social Media: The New Company Newsletter? [Infographic]
    They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  And has the added benefit of instant conversation.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Linkedin] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    LinkedIn allows for even more detailed targeting (by job title, company size, groups, and more) and Twitter recently entered into a partnership with Acxiom and Datalogix that will allow advertisers to target Twitter users based on past offline purchase behavior. However, only 34% of those same marketers felt such tactics were successful.
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Linkedin] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Four Worthwhile Link Sources. Business partners.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin] 10 Genius Ideas That Changed Marketing Forever
    wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube. Social marketing changed marketing forever,” wrote Jose Antonio Sanchez, Communications Specialist at Uberflip, in our LinkedIn discussion.
  • BIZIBLE  |  TUESDAY, MARCH 1, 2016
    [Linkedin] What The Data Says About Your B2B Mobile Marketing
    When we look a step deeper, we see that LinkedIn is the primary contributor, with about 12% of LinkedIn touchpoints coming from mobile. We’ve been hearing for the last few years about the growing importance of mobile. As smartphone penetration grew, cross-device marketing became an increasingly important B2C strategy. Takeaways.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 9, 2013
    [Linkedin] Ted Talks: Hannah Brencher: Love letters to strangers
    Think of that in this world of Twitter, Facebook and LinkedIn – personal, handwritten letters! Sundays are for learning and expanding minds. This is why Fearless Competitor, the blog of the sales lead generation company Find New Customers shares insights. What more sales leads? And the response she got was remarkable.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 5, 2015
    [Linkedin] Social Media Legal Risks for Financial Institutions
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. A financial institution’s social media engagement can attract new customers and increases community engagement, but it can create exposure to serious legal risks. This can significantly impact the […]. Author information. Ethan Wall. Social Media and the Law
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Linkedin] Should your content generate leads or relationships?
    But social media platforms like Facebook and LinkedIn are turning into content dead ends and will become a less reliable source of traffic. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?”
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 7, 2011
    [Linkedin] 9 Things I’m Looking Forward To At Marketing Profs B2B Marketing Forum
    Once a year I try to pick the most exciting conference with the best speakers to help me expand my thinking on B2B Marketing, to make new friends and connect with folks who I know only on Twitter, Linkedin or Facebook. For more, follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Strategy #mpb2b
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Linkedin] After the Webinar: 7 Steps to Ongoing Audience Engagement
    steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. What happens after the live webinar is even more important than what happened before it. Here are seven ways to get the most out of your webinar investments: 1. Post and promote the on-demand recording. Follow up with the leads.
  • JUNTA 42  |  TUESDAY, DECEMBER 8, 2015
    [Linkedin] UK Marketers Need to Get Back to Basics [New Research]
    Their usage of the top social media platforms (LinkedIn, Twitter, YouTube, Facebook, and Google Plus) has increased. When it comes to content marketing, UK marketers are doing more: Sixty-six percent of marketers say they expect their organization’s content marketing budget to increase in the next 12 months. What is going on? Conclusion.
  • ION INTERACTIVE  |  TUESDAY, SEPTEMBER 22, 2015
    [Linkedin] 9 Examples of Interactive Content to Inspire You
    Please note: This was originally published on LinkedIn September 11, 2015. Interactive content is a browser-based digital experience designed for visitor participation. Think quizzes, assessments, calculators, configurators. And, it's radically effective. 88% of marketers say interactive content is effective at differentiating their brand.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Linkedin] Effective Social Selling = Mindset over Tactics
    If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. What is it about the term “Social Selling” that gets people riled up? Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Linkedin] The Opportunity Social Media Offers Manufacturers
    Use LinkedIn to Help Fill the Sales Funnel A final tool that I’d like to highlight here is LinkedIn. For manufacturers, getting the most out of LinkedIn requires more than just becoming a member of the social network. The manufacturing industry has been somewhat slow to accept social media as a marketing tool.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Linkedin] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. Marketing Needs to Evolve and Adapt to the Empowered Customer. We’ll be making public our editorial plan in 2012. Video Timeline. listening, conversational and monitoring environment.
  • MI6 MARKETING AGENCY  |  THURSDAY, SEPTEMBER 23, 2010
    [Linkedin] Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
    Slides 24-26: Cited research, additional resources from Mi6 and invitation to join Mi6 Linkedin Group: B2B Marketing Professionals Peer Network. Feel free to join our Linkedin peer networking group. Author: Chris Herbert, B2B Specialist & Founder of Mi6. What this Brief Covered. Presentation. Mi6 briefing – sep 2010 v2.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 18, 2010
    [Linkedin] How to Choose a Social Media Listening Platform for B2B Marketing
    Share this on Linkedin. In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. This one is the real kicker. Tweet This!
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] 3 Website Metrics to Watch Daily
    Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. What was this number yesterday?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 1, 2011
    [Linkedin] Find New Customers Fan of the Month – Arthur Germain
    Subscribe to this blog, Like us on Facebook or follow Find New Customers on Linkedin. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers  - someone who demonstrates strong support for our company. Arthur is an expert in company messaging and he’s based on Long Island.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    94% of B2B Marketers use Linkedin to distribute their content. The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. The entire report is embedded at the end of this post.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Linkedin] Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
    If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET.
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Linkedin] Best Web Presence Optimization Guides and Tips of 2011
    Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile. Videos, Images & Google!
  • FATHOM  |  MONDAY, NOVEMBER 16, 2015
    [Linkedin] Social Selling Experiments and Building a Content Community
    Wow, what a missed opportunity. I am an open book on social media and share so many thoughts and opinions across LinkedIn , Twitter and even Facebook. How do most inside sales people (SDRs) engage a socially (media) active prospect? This experiment is currently running.). For this I challenge the Sales VPs. Please share your comments below.
  • MARKETING ACTION  |  THURSDAY, JUNE 13, 2013
    [Linkedin] Catch Guy Kawasaki at the Inside Sales Virtual Summit
    Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! The focus of the day is how to grow your revenue. for the.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Linkedin] Will Google+ Overtake Facebook? [Data]
    That's impressive considering LinkedIn was launched back in May 2003. Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. That's a lot of growth! At this point, we're all keeping a close eye on Google+'s growth, wishing we had a crystal ball. billion visits.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 23, 2013
    [Linkedin] How Does Teleprospecting Fit Into an Inbound Sales Methodology?
    In inbound sales, successful connects are the result of a combination of marketing intelligence, buyer’s context, external research (such as looking at their LinkedIn and Twitter accounts), and effective monitoring. Sales Prospecting Perspectives is pleased to bring you a guest post from Mark Roberge, SVP of Sales and Services at HubSpot.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content. Social.
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Linkedin] 13 Mind-Bending Social Media Marketing Statistics
    56 percent of LinkedIn's 100 million users are outside of the United States. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix.
  • SNAPAPP  |  THURSDAY, MAY 5, 2016
    [Linkedin] What’s Hot in Content Marketing: May 2016
    Jason Miller of LinkedIn asked 7 of my favorites, including Michael Brenner and Ann Handley. See  his video interview over on the LinkedIn blog , and get inspired to crank out your next winning campaign. Keeping up with content marketing news and advice every month is tough. In this post: Facebook Video Ads. Content loading
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 11, 2013
    [Linkedin] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    Public social media networks like Twitter, LinkedIn, Pinterest and Google+ get crawled by search engines, which can further help with rankings that lead visitors to your website. 5. LinkedIn is an example: It may not be driving the most traffic but the traffic it is generating might have the highest conversion rate (i.e. Awesome!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Linkedin] Five unbelievable social media mistakes you may be making right now
    Add a link to a LinkedIn profile or website so people can learn more. At my heart, I am a teacher in all I do, whether it is through my classes, books, or blog posts. And it’s my favorite part of my job too. I am at a great point in my life where I can share my experiences and help people get through a learning curve quickly. ” 5.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Linkedin] Our Home Page Work-Over at Find New Customers
    And you call also check out our company description on  Linkedin ,  Jigsaw  or visit our  Facebook fan page. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? Are the changes good or did I prune too deeply?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [Linkedin] The Past And Future Of sCRM In Prospecting And Selling
    Five years ago, few people thought social networks or social channels like Twitter and Facebook and LinkedIn should be on their business radar screens, and now “Social” is the business buzzword of the day. Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Listen first.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 30, 2012
    [Linkedin] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
    ” I’m confident that if this journalist sees my surname on Twitter, LinkedIn, Google+ or in a blog post, etc., Invite journalists you know to connect with you; provide a reason why. i) The majority of journalists I send a  LinkedIn invitation accept it. My Five Suggestions. 1. You have a unique and unforgettable surname.”
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Linkedin] Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
    In 2016, the prospect has ALL of that information -- from my website, from LinkedIn, from Quora. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. In fact, I largely built my entire career off getting good at it. Ok, so what’s the problem, Brian? Good question.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Linkedin] How to Use Google Plus for Personal Branding and Establishing Author Rank
    Don’t think of it like Facebook or LinkedIn, where the connections come more automatically from your existing relationships. Because Google+ allows you to put so much there, to me it is second only to LinkedIn as your most important online resume (and perhaps from a search consideration, your most important). Benefits? Will you?
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 15, 2016
    [Linkedin] @#%& Email!
    There are a lot of places you can learn stuff about me: our website , LinkedIn, Facebook, and websites for boards I sit on or organizations I’m a member of.   . How many emails do you get in a day? On average, I receive almost 200 and that doesn’t include the 50 or 60 that Microsoft Outlook, in its infinite wisdom, determines are really junk.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Linkedin] How to Find the Right Co-Marketing Partner
    The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn. Have any connections in common on LinkedIn? Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. but it's not always an easy job. Oftentimes, it's a struggle.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Linkedin] 6 Steps to Successful Blogging
    Twitter, Facebook, LinkedIn, Google+. Following you on Twitter or LinkedIn. I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. The central theme of the presentation was blogging. How did Marcus do it? Enjoy!
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Linkedin] Top 5 Marketing Skills
    For example, new prospects may be asking questions in LinkedIn groups, influencers may be on Twitter and customers in dedicated online communities. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin] Does Your Website Have Too Much Social Media Scenery?
    In my LinkedIn business book I have a chapter about social media optimization where I talk in detail about the different ways to make LinkedIn an integral part of your website. If you haven’t noticed this website underwent a facelift sometime ago. Like most others who blog or work in social media, putting a default “Follow Me!”
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Linkedin] Building Your B2B Marketing Database
    Some data discovery can be done via LinkedIn and scouring corporate websites, which are likely to provide contact names, titles and email addresses you can use to populate your company records. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  Plenty. Account name, address. Phone, fax, website.
  • SYNECORE  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin] Happy Halloween from Down in the (Silicon) Valley.
    Reid Hoffman, Tech VC and Co-Founder of LinkedIn - John Belushi. As I lay in bed on the eve of All Hallows Eve, my mind drifted off, my senses took their leave; far away from the chill of the great northern plains, to sunny Silicon Valley, where the warmth never wanes. Dramatis Personae. Mark “Zuck” Zuckerberg, CEO of Facebook - The Fonz.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2011
    [Linkedin] DemandCon: Why Storytelling Drives Demand Generation [Video]
    LinkedIn. by Jesse Noyes | Tweet this. Jeff Ernst would like you to know that people don’t give a hoot about your product. They care about why you bothered to build it, package it and sell it. One that really hit a chord: People are naturally moved by your company’s products. People don’t buy into your product. Ernst remedy for this? Reddit.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 1, 2010
    [Linkedin] Unclutter Your B2B Social Media Sources
    LinkedIn. This is a good time to go through your LinkedIn groups and see if they are providing any value to you. Tags: LinkedIn Social Networks Twitter clutter email newsletter inbox Most social media practitioners suggest you share more content from others than from yourself (assuming you are creating content as you should be).
  • SOCIAL MEDIA B2B  |  FRIDAY, JUNE 25, 2010
    [Linkedin] What is Your B2B Company About?
    Represent Your Company on LinkedIn. And since all B2B social media approaches need to include LinkedIn, make sure you use this consistent description on all employee profiles and on the company profile. Tags: B2B Social Media 101 about page blog Facebook linkedin Twitter Start with Keywords. Share it Internally. Home and About.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 26, 2013
    [Linkedin] Sales Prospecting Perspectives Weekly Recap – Week of July 26, 2013
    Thursday: Finally, Colleen wrote LinkedIn and SalesLoft: Your Ultimate Tools for Sales Prospecting on Thursday. Many people don’t use LinkedIn for these things, but it’s important as a sales rep to use all the resources you have. It''s Friday, and that means it''s time for a Weekly Recap! At AG, we held Extreme BDR Bingo.
  • SAZBEAN  |  THURSDAY, OCTOBER 27, 2011
    [Linkedin] 10 Simple Steps to Social Media Success
    The simplest way to do this is to Google your company or use the native platforms on social media like search.twttier.com or the search features on Facebook, LinkedIN and YouTube. 4. Identify Your TARGETS. These should relate to your key business objectives. Be as specific and quantitative as possible (e.g. Emotionalize Your BRAND.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Linkedin] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It will involve monitoring, responding, and delighting (henceforth called "MRD") people tweeting #INBOUND13, @HubSpot, and all of our company pages (Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, & Instagram). also created a Facebook event and LinkedIn group for INBOUND so the community can engage there, as well.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin] Twitter SEO? Think Twylah.
    saved this for last, but you’ll see there is a box at the bottom righthand corner that includes an advertisement for my new LinkedIn marketing book. Every person or business has probably had that “Aha!&# Yes, there is. It’s called Twylah. There is no doubt that this can be done. How far down is tweets.intelligistgroup.com?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 26, 2013
    [Linkedin] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
    Wouldn’t you like to know which accounts are using the search phrase “lead nurturing” or have a job posting for a marketing database manager or belong to certain lead management groups on LinkedIn? Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 7, 2016
    [Linkedin] TOPO Sales Summit April 7-8, Join Me
    We've recruited an amazing lineup of speakers from companies like Google, LinkedIn, and Box. I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco. If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. Tell us about the Summit? Who should come to the Summit?
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Linkedin] Event Marketing: How a technology start-up made a trade show splash booth-free
    LinkedIn profile for Seymour. Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Here’s what happened. Here’s how Brickstream responded. Following up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Linkedin] Finding social media success in regulated industries like banking and healthcare
    I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said. “The company is trying to figure out what to do, but in the mean time I feel like the world is passing me by.&#.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Linkedin] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Don’t immediately connect on LinkedIn : Extending an invite to someone immediately after getting off the phone with them is not recommended. Discretion should be used when connecting on LinkedIn. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. No, this isn’t a joke.it
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    [Linkedin] Why SEO Is The Key To Successful Marketing
    would be honored if you follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Linkedin] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Of the people using social media, 38% said they use it to ask for suggestions and recommendations from other users, and a whopping 73% use it to browse existing discussions of the product (on sites like LinkedIn and Quora). In the B2B software world, it’s a buyer’s market. The answer: social proof marketing. Social proof is the new marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2011
    [Linkedin] How To Measure B2B Demand Generation
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. How to measure B2B Marketing. This question was asked recently on Focus.com. I am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. Want more?
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, MAY 19, 2012
    [Linkedin] Top Internet strategy, marketing and technology links for the week of May 19, 2012
    LinkedIn Vs Facebook: Who’s The Best At B2B  (Simply Zesty). Here are the top Internet strategy, marketing and technology links for the week of May 19, 2012… How to Select the Perfect WordPress Theme for Your Blog  (ProBlogger). How Do You Tailor Content to Different User Levels? ProBlogger). Future Lab). ProBlogger).
  • SAZBEAN  |  SATURDAY, DECEMBER 10, 2011
    [Linkedin] Top Internet strategy, marketing and technology links for the week of December 10, 2011
    Epic Marketing Uses of LinkedIn Answers (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 10, 2011… Sales and Marketing Go Together, But They Are Not The Same Thing (Small Biz Trends). 10 Things About “Profitable Social Media” Book (Small Biz Trends). Mashable!). News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Linkedin] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    HOW TO: Leverage LinkedIn for Your SEO Campaign  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day  (ProBlogger). Top 10 Reasons Your Website Is Losing Sales  (Mashable!). Why Your Brand Is Everything  (ProBlogger). Simply Zesty).
  • SAZBEAN  |  MONDAY, MARCH 7, 2011
    [Linkedin] Review: Sprout Social for Social Media Management & Measurement
    If you use Twitter, Facebook and LinkedIn, Sprout Social can provide some very valuable measurements and insights. Let’s take a closer look… Setup You can connect your Twitter, Facebook, Facebook pages and LinkedIn profiles into one “identity&# on Sprout Social. Trending Metrics! Features! Price! What do you think?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Linkedin] How to Manage Successful Webinars, Part 3: A Post-Event Checklist
    The email will typically include content related to the event, e.g. presentation slides, background information, access to a post-webinar discussion in your LinkedIn group, etc. Before, and during the event, you’ve used LinkedIn, Facebook, Twitter, etc. Number of comments/likes/shares on Facebook and LinkedIn. Now what?
  • HINGE MARKETING  |  MONDAY, APRIL 21, 2014
    [Linkedin] How to Become a Visible Expert: A Conversation With Mark Amtower
    Potential clients are more likely to use online search or social media (especially LinkedIn) then they are to ask a friend. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. One is a survey of over 1000 professional services buyers and the other is an in-depth study of 130 high visibility experts.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, Marketo : Can you tell me about your upcoming book “LinkedIn for Business”? Brian : Well, I think the visibility is the biggest one.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Linkedin] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends.
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Linkedin] 12 Social Media Tips for B2B Marketers
    According to a recent report from the Content Marketing Institute , LinkedIn, Twitter, YouTube and SlideShare are among the most effective social networks for B2B markets. Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. How You Approach Social Media Matters. Marketing Insights.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Linkedin] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    That doesn''t mean your email should be paragraphs and paragraphs long, but you could try sharing a quick customer tip and linking to their full case study instead. 4) Popular Industry LinkedIn Groups. LinkedIn groups can be another great source of content, similar to other forums. How do you think of what to put in your emails?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] Where Is Content Headed?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing (As We Know It) Is Doomed! So just go order it!). I was honored to contribute to this effort, and they are allowing me to provide this sneak peak of my contribution for free.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 8, 2014
    [Linkedin] Must Attend Marketing Events In 2014
    This event’s session content highlights a vast array of organizational topics, including: social media and content; marketing automation; teaching your sales force how to use LinkedIn; what to look for in marketing hires; and how marketing is reducing manufacturing costs. 7.  Here is a compilation of events to inspire you in 2014.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Linkedin] What Google’s New Algorithm Means For You
    Follow me on Twitter , LinkedIn , Facebook  or Subscribe to the  B2B Marketing Insider Blog. Are you wondering how the recent news in the SEO world might affect you? You may have heard that Google recently changed its search engine algorithm. Google Announces Search Engine Algorithm Change. What Prompted the Changes? Why Is This Important?
  • HUBSPOT  |  TUESDAY, JUNE 12, 2012
    [Linkedin] 10 Free Tools Every Business Blogger Should Bookmark
    You won't be able to track things like inbound links, keyword performance over time, and how your rankings compare to competitors, but you will be able to identify which keywords are best to target in your content creation! 4) LinkedIn Polls. Many people aren't aware that LinkedIn actually has a free polling feature for groups.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 13, 2011
    [Linkedin] K’s Top Five for the Week – March 13
    Share this on LinkedIn. Tweet This week my top five picks focus on content marketing. First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails. But content creation is only part of the battle. Enjoy! Share this on del.icio.us.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [Linkedin] Social Media and the Contact Center for Dummies (Wiley)
    Share this on Linkedin. One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Linkedin] Let’s Make a Deal: Social Selling Technology
    Leaders leverage their social media profile on LinkedIn to build a platform that showcases their knowledge and elevates their status as an industry expert and trusted advisor.” LinkedIn Sales Navigator. It should be noted, though, that LinkedIn Sales Navigator is one of the foremost technologies. What is social selling?
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin] 6 Tips for Easy Ebook Promotion with Social Media
    Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”.
  • MARKETRI  |  TUESDAY, JANUARY 3, 2012
    [Linkedin] Two Smart Ways to Keep the Marketing Engine Running During Tax Season
    Update your LinkedIn status each time you post a new video. It’s the New Year and accountants celebrate it with mixed emotions as tax season is on the horizon. During “Busy Season” most professionals drive client work forward at full-throttle. So grab your in-house marketer or marketing consultant and let’s go!
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Linkedin] SEO for Alternative Content Types, Part 5: Questions and Answers
    Sharing Videos on LinkedIn. THORIN:  A listener is asking about posting videos to LinkedIn. Does LinkedIn have any weight for Google ranking in terms of posting a video to that site? have not seen situations where video that was published out to LinkedIn has been ranking well. THORIN MCGEE: Kevin, thank you very much.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 21, 2016
    [Linkedin] Celebrating Christmas in July with Personalized Content
    Photos from LinkedIn. With Christmas in July fast approaching (July 25, in case you don’t celebrate Christmas in July), all of us at Bulldog decided to take a look back at one of our favorite holiday campaigns. This past winter, we helped Oracle deliver a number of helpful assets in an innovative way. And we agree! You can also use: Names.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 5 tips to amplify your YouTube video and get more views
    Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . There’s always at least one person in every office who has 500 connections on LinkedIn. But fear not, there is hope for your video. link].
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 21, 2013
    [Linkedin] Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2
    For a more deeper dive into social networks for B2B, including an in-depth analysis of Twitter, Google+, Facebook, LinkedIn and more – watch this fun, lively webinar: Social Media 2013: What Sites Are Most Important to Marketers This Year. Lee highlights the importance of B2B marketing through social media in the second half of the webinar.
  • OPENTOPIC  |  WEDNESDAY, JULY 29, 2015
    [Linkedin] How to Know When You Need A Content Marketing Platform
    LinkedIn Technology Marketing Community. Read Josh Turner’s tips on how to cultivate an esteemed audience on LinkedIn.). Perhaps you think putting together a content marketing strategy is something your company should do – eventually. Maybe you’ve mulled over the topic at a few business meetings. You're far from alone. Ready to go?
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Linkedin] Social Media For B2B Explained
    LinkedIn. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Linkedin] The Critical Ingredients Of Effective Demand Generation
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Conclusion.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Linkedin] Business Blogging as an Equalizer for Small and Medium Businesses
    According to a LinkedIn study , blogging is one of the top three tactics used by content marketers. Instead, they use a multi-channel distribution approach, including: Aligning strategies with their social media teams to ensure a smooth hand-off of content for promotion to Twitter, Facebook and LinkedIn. marketing your marketing.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin] 6 Tips for Creating Content That Spreads Naturally
    That means when content is shared on Twitter, Facebook, LinkedIn and other platforms, there is a huge opportunity for it to get discovered by others, as well. We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. That means there's a lot of content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 28, 2013
    [Linkedin] Are we one big web family? Think again.
    Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog , where I write about social business in Western Europe. Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog, where I write about social business in Western Europe. know, food? different kind of {grow}!
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Linkedin] Top 5 Lead Generation Tips in Management Consulting
    Review your LinkedIn profile and give it a makeover as needed. If there’s only time for one social network in your life, LinkedIn is the one. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Fortunately there is data to guide firms. Search online (63.2%). Ask colleagues (62.4%). References.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Linkedin] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    The system can use IP address to identify the company of anonymous visitors and will look up possible contact names at those firms from external sources including Data.com and LinkedIn. You may have noticed that there are many B2B marketing automation systems available. Content is served through short URLs to track consumption and sharing.
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