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  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Linkedin] How to Use Social Media to Maximize Your Trade Show Presence
    ” Linda Musgove, the Trade Show Teacher and author of The Complete Idiot’s Guide to Trade Shows , recommends creating special groups on LinkedIn before your trade show. He is currently editorial director for Hologram Publishing , a provider of custom content for companies, large and small. Don’t Forget the Fundamentals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 28, 2013
    [Linkedin] Are we one big web family? Think again.
    Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog , where I write about social business in Western Europe. Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog, where I write about social business in Western Europe. know, food? different kind of {grow}!
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Linkedin] 12 B2B Social Media Predictions for 2012
    Many B2B companies not only need to update their websites, but add social components like Facebook and LinkedIn shares to allow visitors to spread the word about a company’s solutions to industry issues. And inboxes support growing social networks with both a LinkedIn plug-in for Outlook and one for Gmail by Rapportive.
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin] 10 Marketing Stories You Need To Know Tonight
    26 Tips to Enhance Your Experience on LinkedIn - Want to get better at using LinkedIn? Social Media Examiner has a new post that provides tips and tricks to make you a LinkedIn ninja. Life gets busy. Sometimes we need a way to recap the important things we missed quickly. 10 Marketing Stories to Keep You in the Know.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 30, 2010
    [Linkedin] Business Blogging – Do You Have What It Takes?
    Good bloggers are social creatures; they link to other bloggers, write copy that attracts links, leave relevant comments on other blogs, respond to comments on their own blogs, and interact with other bloggers through other social media such as LinkedIn and Twitter. Share this on LinkedIn. How do you get there? Curiosity. Passion.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Linkedin] K’s Top Five for the Week – March 20
    Share this on LinkedIn. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. Finally, content creation isn’t easy. So does it?
  • AGILE B2B COPYWRITER  |  SATURDAY, FEBRUARY 19, 2011
    [Linkedin] SEO or Gaming the System?
    Share this on LinkedIn. Tweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season. First, shame on JC Penney. Time will tell. And that’s still true.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 14, 2011
    [Linkedin] Take the guess work out of B2B guest blogging
    The LinkedIn Company Profile: Is your B2B in the top 1%? One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Your blog may start out with one individual responsible for all of its original content. But you can do better. One way to achieve this is by adding guest bloggers to your strategy.
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Linkedin] Free and Paid Ways to Promote Your Blog
    Facebook, Twitter, LinkedIn, Google+, etc.) 'You post an epic blog before you leave the office, and fall asleep that night dreaming of your impending fame. You return to the office the next morning to find your epic blog has but one share on Facebook and two tweets. The Internet is abounding with content. Freebies. Spend Some Money.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2011
    [Linkedin] The Simple Anatomy of a Conversion-Optimized Blog
    Like," "Share on LinkedIn," "Tweet," etc.) A blog can provide a number of lasting benefits for your business. It's a great way to boost your website's ability to get found in search engines , it's an awesome tool for exhibiting industry thought leadership, and it truly helps to encourage discussion and community-building around your brand.
  • SALES LEAD DYNAMICS  |  MONDAY, OCTOBER 28, 2013
    [Linkedin] How to Meet Your Ideal Prospect
    LinkedIn is a good source for this. Assemble a list and then determine which of your LinkedIn contacts can introduce you. 'You’ve done your homework. You’ve created a profile of your ideal prospect. In fact, you have a list of 50 executives who fit the profile. You know their titles. You know how you can help them. It’s a partnership.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 23, 2010
    [Linkedin] Webbiquity 2010 Christmas Card
    Share this on LinkedIn. Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on Mixx. Share this on Reddit. Share it on StumbleUpon.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Linkedin] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • THE ROI GUY  |  THURSDAY, JUNE 6, 2013
    [Linkedin] Which One: Sales Skills or Sales Tools?
    To learn more about the modern Sales Tools you can leverage to make a big difference in your selling effectiveness, click here: [link] To join the debate, you can click here (LinkedIn discussion group Technology Sales Professionals): [link]. 'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 10, 2011
    [Linkedin] 2010 Social Media Trends in the Industrial Sector
    Create a LinkedIn group, then network with users of those products to start discussions. This is the second year that GlobalSpec has surveyed engineering, technical, industrial and manufacturing professionals on how they are using social media. You can download a free copy of the complete report here: [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Linkedin] Five reasons Europeans are behind in social media marketing
    LinkedIn? 'By Mars Dorian, {grow} Contributing Columnist. ve noticed something strange here in Europe that I couldn’t wrap my head around. At first. There are exceptions of course, There always are. So I asked few professionals in the field, and I’ve found a couple of conjectures that may surprise you. 1) Clinging to the past . Blink blink.
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Linkedin] PowerViews with Tony Zambito: Buyer Predictability
    LinkedIn: Tony Zambito. 'My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Study Lead Behavior.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Linkedin] 12 New Year's Marketing Resolutions You Can Actually Keep
    Facebook , Twitter , LinkedIn , and Google+ all give you the opportunity to engage with your prospects and build relationships with them, making it more likely that you'll be able to convert them into leads for your business. With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year.
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Linkedin] Social Media for the B2B Marketer - Doing The 4-Step
    For example, if you need to reach senior professionals, LinkedIn is more likely to be a productive environment than, say, Twitter. Last week I was on a panel about "Social Media for the B2B Marketer" at the top-rated MarketingSherpa B2B Summit , moderated by Sergio Balegno, Director of Research, MarketingSherpa, MECLABS.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Linkedin] 5 Ways to Increase Webinar Attendance
    At Marketo we also invite webinar attendees to join our LinkedIn group where they can get access to webinar slides, plus interact with speakers and each other. This strategy has led to a significant increase in our LinkedIn group membership and user engagement. by Andrew Spoeth How do we get an audience to show up for an event?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Linkedin] Five unbelievable social media mistakes you may be making right now
    Add a link to a LinkedIn profile or website so people can learn more. 'At my heart, I am a teacher in all I do, whether it is through my classes, books, or blog posts. And it’s my favorite part of my job too. am at a great point in my life where I can share my experiences and help people get through a learning curve quickly. ” 5.
  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Linkedin] Webinar Recap: The Top 5 Brand Building Strategies
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'In last week’s webinar, we discussed The Top 5 Brand Building Strategies for professional services firms. The strength of a brand can be boiled down to the following equation: brand strength = reputation x visibility). The Top Brand Building Strategies.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    [Linkedin] Small Business Content Marketing: When to Hire A Freelance Writer?
    Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. So who writes the web content?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin] Blog Writing: 5 Tips to Break a Blogging Rut
    LinkedIn has a section where you can ask questions. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? Reaching customers on an individual level. Read other blogs. Go off script.
  • LEADER NETWORKS  |  THURSDAY, AUGUST 4, 2011
    [Linkedin] Online Customer Communities Change Companies
    Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they willuse. And then, the change hits the fan and they are left trying to react to the impact. But it won't, so they need to participate.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 18, 2011
    [Linkedin] Why Content Marketing with Video Is Key
    Share this on LinkedIn. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. Even back then (2005?) On Thursday, May 19, 2011 at 5 p.m.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Linkedin] What Drives Us? 4 Keys to Creating Compelling Content
    Share this on LinkedIn. I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Sometimes, you feel driven to do things, and you don’t really know why. Lawrence and Nitin Noria. Let me know what you think.
  • B2BMARKETINGSMARTS  |  SUNDAY, NOVEMBER 22, 2009
    [Linkedin] Two simple B2B marketing ideas I wish I’d thought of.
    Simple Idea #2: Many apologies to whoever wrote about this on a blog post or on LinkedIn, but I read this idea over a month ago and didn’t make note of where. Sometimes I find the simplest things the most impressive. Maybe I’m just surprised that, because they are so simple, I hadn’t thought of them before. Save it. Print it.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [Linkedin] Top 35 B2B Marketing Posts for May 2010
    Lead Gen Tips: Use Google to Search LinkedIn - Smashmouth Marketing , May 26, 2010 Since I was spouting all about LinkedIn at Chris Brogan’s New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Linkedin (88). Best of B2B Marketing. May 2010.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Linkedin] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    And of those 60%, 70% use LinkedIn. In accounting, the research shows that this platform is most likely LinkedIn. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'When it comes to accounting marketing, you want to know the investment is worth it. Conduct research. This is a no-brainer.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Linkedin] SEO: 301 Redirects Don't Pass Existing Social Shares
    For each page on Performable.com’s blog, we recorded the number of views that page had in the last month, and the number of tweets, likes, LinkedIn shares, and so on for the page. LinkedIn. Over the last month, as we prepared to shut down the Performable website after HubSpot’s acquisition of them. In summary: Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Linkedin] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers. Prospects who wanted them had to look elsewhere. The latest version, Engage 8.3,
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 16, 2010
    [Linkedin] Stop boring me with your blogs
    Share this on LinkedIn. I’ve compiled a list of the world’s most chronically boring bloggers.  Some of them are pretty well-known. Of course I would never publish such a list, but I wonder if boring bloggers even realize how dull they have become. 1) Your posts are too damn long. Long blogs = snooze time. ZZZZzzzzz. Nap time.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Linkedin] How to Get Your Prospects to Call You Back in 2012
    Are they active on networks like LinkedIn or Twitter? It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections. Little Research Goes a Long Way. What are they saying. Prospecting Sales 2.0
  • ENGAGE  |  MONDAY, MARCH 4, 2013
    [Linkedin] Want to Influence Bloggers? Stop Begging and Start Blogging
    Nearly 1 in 3 people say blogs are likely to influence a purchase (inching out Facebook and handily beating LinkedIn, Google+, Pinterest and Twitter). Despite the explosion in social network usage over the past few years, blogs still wield incredible influence over consumers. And brands want in. Extreme, sure, but in a lot of cases true.
  • HUBSPOT  |  WEDNESDAY, JULY 28, 2010
    [Linkedin] Facebook Questions Launches: Marketers Cheer
    As companies like Yahoo and LinkedIn have used a Questions feature for years, this is not an unprecedented addition, but it highlights the possibility for individuals to communicate in a new way with people outside of their direct Facebook network. Today, the social networking platform released Facebook Questions. Marketing Takeaway.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 27, 2010
    [Linkedin] Measuring the Impact of Social Media in B2B Marketing
    LinkedIn, Facebook). Share this on LinkedIn. Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Podcasts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 30, 2013
    [Linkedin] What makes a blog tick? An insider’s guide to audience connection
    'It occurred to me that the variety of posts I ran two weeks ago represents a great cross-section of the overall content — and results — I get here on my blog. I thought it might be interesting to dissect the week of content to illustrate some of the patterns I see with social sharing and how my blog community responds to my content.
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Linkedin] How to Target a Non-Technical Audience Using Content Syndication
    'On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? Seems pretty easy to find technology ones, but a little less clear on the business side.” However, it can be done. Based on our firm’s experience, my recommendations would be: 1. Good luck!”
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Social Business Readiness: 5 Questions for Human Resources
    Is your organization using social channels such as LinkedIn to recruit the best people for the open positions? Human resources are the people finders and keepers. Responsible for more than just hiring and exiting employees, they are often chartered with creating innovative projects to shape organizational culture. Social Human Resources
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Linkedin] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing. You do!
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Linkedin] Move From Branded Content To A Content Brand
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Our most recent  Future of Marketing  interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. How is it changing? Content Marketin
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Linkedin] B2B Email Design – Gallery 2 « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Is good to see what’s out there, what is working and what is not.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 16, 2011
    [Linkedin] Pace Yourself: There’s No Finish Line in B2B Social Media Marketing
    It’s fine to pace yourself, but don’t be erratic with your engagement on Twitter, LinkedIn and Facebook. This is the third post in a five-part series by Billy Mitchell on social media marketing in the B2B world. In this post, Billy Mitchell discusses what’s needed to succeed in the long haul. Is it sustainable?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Linkedin] Marketing And The Internet Of Things
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people? The question for me is how big will this impact be on our businesses?
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Linkedin] What You Should Expect From Your Marketing Department
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Professional services firms have, at times, had rocky relationships with their marketing functions. This has too often led to unrealistic expectations, disappointment, and a marginalizing of the marketing function. This is truly a tragedy. Wrong. More leads!
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 22, 2011
    [Linkedin] The Biggest Mistake Marketers Make
    Follow me on Twitter , LinkedIn , Facebook  or Subscribe to future updates to the B2B Marketing Insider Blog. Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Does your content languish on the shelves? Use their words.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Linkedin] How to Squeeze More Lead Gen Juice From Your Social Presence
    The next time you tweet a link, post a message on Facebook or LinkedIn, or upload a video to your YouTube channel, consider the following 10 tactics to make sure you're squeezing out as much lead gen juice as possible from your social media strategy. Participate in LinkedIn Answers. Make sure every blog post you share includes a CTA.
  • SAZBEAN  |  WEDNESDAY, MARCH 9, 2011
    [Linkedin] An Easy Method for Content Curation
    Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Thoughts? News & Notes
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 14, 2010
    [Linkedin] Social Media - Invest in relationships for the long run
    Secondly, by the end of 2010 I foresee that at least 35000 people will have the words “social media” in their current job title on Linkedin. You measured the eyeballs and ears with social media. What about the hearts and minds? We asked David Alston " What are key social media marketing trends for 2010? David Alston.
  • B2B VOICES  |  MONDAY, FEBRUARY 6, 2012
    [Linkedin] A Brave B2B Social Media Book
    Cohen on their new book, The B2B Social Media Book : Becoming a Marketing Superstar by Generating Leads With Blogging, LinkedIn, Twitter, Facebook, Email and More. A couple weeks ago I published here a Q&A with Kipp Bodnar and Jeffrey L. It will help us earn the budgets from senior executives to further develop social channels.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 14, 2012
    [Linkedin] How much time should you spend researching prospects?
    Perusing a LinkedIn Profile can offer insights on the target customer, but the data provided is sanitized. How much time is the right amount of time to spend on pre-call research? Should sales reps spend three to five minutes before calls, or should they allot three to five hours? Some sales reps don’t do any research at all.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin] Mobile Marketing: Do Marketers And Kids Want The Same Thing For Christmas?
    Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Source: Business Insider. m a sucker for a great Mary Meeker presentation. Recently, Mary updated her famous slide deck on Internet trends and the state of Digital Media with some new information. Mobile
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Linkedin] The Best Infographics of 2014 (So Far)
    1) The Blogging Food Groups: A Well-Balanced Diet of Content , by LinkedIn Marketing Solutions. 'It takes a good deal of effort to draft, design, and finalize an infographic, but it doesn''t take a lot of effort to read an infographic -- which is exactly why people love them so much. So scroll on and get inspired! Well done! content creatio
  • HINGE MARKETING  |  FRIDAY, MAY 23, 2014
    [Linkedin] Key Things to Research When Rebranding Your Professional Services Firm
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'A good brand can be a powerful thing, but a brand that doesn’t embody the core and spirit of your firm can be devastating. It’s no secret that rebranding your firm is quite the endeavor , but the advantages can be worth the time and investment.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    All sorts of people follow us on Twitter, LinkedIn, and other social networks. On LinkedIn, share both the title of, say, a blog post, and also try including some details or sound bites from within it. If you've got a Facebook page or LinkedIn group, you can also poll your members to find out what kind of content they like best.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Linkedin] A 13-step crash course in digital marketing
    'Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Before Before 2018, digital media spending is expected to equal or exceed television. The So do 78% of B2B Buyers.
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Linkedin] Best Web Presence Optimization Guides and Tips of 2011
    Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile. Videos, Images & Google!
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 26, 2013
    [Linkedin] Sales' Open Season: Desirable Skills You Want In Your New Hires
    With the influx of technology and LinkedIn there are so many ways to find useful information about your accounts as well as find brand new prospects who match your target titles. The weeks of college spring break have come and gone and next up for these future college graduates will be getting a job and entering the cut-throat real world.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2011
    [Linkedin] “Sirius” About Marketing Operations
    LinkedIn. by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Linkedin] B2B Marketing Survey Says Email and Twitter Work
    The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+. As usual, I have to provide information about the source of the survey, which few bloggers ever do. Contact New Incite today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 1, 2010
    [Linkedin] New site curates government social media usage
    Share this on Linkedin. If you market to governments and governmental agencies, a new social media directory may be extremely useful to your efforts. The project is counting on users to input their government’s social media participation.  Microsoft also plans to add add podcasts, analytics, case studies and best practices. Digg this!
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Linkedin] Social Media Writing: Your Rules for Engagement
    Dig into your Twitter, Facebook and LinkedIn stats. Create a blog post based out of a conversation you’ve had on Twitter, or link to a LinkedIn group discussion from your brand’s Facebook page. Wouldn’t it be great to know exactly when, where and what to share on social media to reach your marketing goals? below a blog post.
  • VOICE-BASED MARKETING  |  MONDAY, MAY 12, 2014
    [Linkedin] The 4 Worst Things You Can Do As A Content Marketer
    Sure, we wish that we could make amazing content and then tweet it once or post it on LinkedIn and all the relevant eyeballs on the World Wide Web would come out of the woodwork to comment on its brilliance. 'We dedicate a lot of blogs with tips on advice on what you should do to improve your marketing, sales, and support. This is a big one.
  • MI6 MARKETING AGENCY  |  FRIDAY, SEPTEMBER 23, 2011
    [Linkedin] Marketers & Healthcare Apps?
    Leave a comment below or join the Mi6 Marketing Professionals Peer Network Linkedin Private Group and discuss this with me and other marketing professionals. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Really? Some Thoughts to Consider.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Linkedin] The Social “Easy” Button
    social networks like Linkedin, Twitter and Facebook) as the primary outposts for your digital presence. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Linkedin] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    User reviews and rating systems can be found on review sites such as Yelp, within social networks (LinkedIn Reviews is a great example), or particularly in the case of ecommerce businesses, implemented directly on your website. An individual's purchasing decision can be influenced by a large number of factors. What Is Social Proof?
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 27, 2011
    [Linkedin] Think Outside the B2B Trade Show Booth
    However, show-specific blogs were written and promoted via Twitter and LinkedIn. Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. SITUATION. STRATEGY. Check our resources. RESULTS.
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Linkedin] Social Retargeting Options
    Unfortunately, LinkedIn has not yet adopted retargeting. 'Social Retargeting Options. Social networks are being used all the time. Heck, I am using them right now! With that, social retargeting is such an amazing advertising tool to reach your customers where they are spending most of their time. Facebook Retargeting Options.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 3, 2011
    [Linkedin] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
    LinkedIn. by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content for people just like you ?  In that case, isn’t writing what you know likely to be redundant?  That’s exactly what we did with our latest Grande Guide.  Facebook.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Linkedin] What Online Marketers Know About You
    Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. 'According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Data, of course.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, AUGUST 3, 2010
    [Linkedin] Put an End to This HUGE Time Waster
    If you want to get into see them, you need to do this research full multiple reasons: Find decision maker's names on company sites, LinkedIn or elsewhere. That's exactly what I said when I saw the CSO Insights statistic that says that sales teams are spending over 20% of their time researching -- and that it's only getting worse.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Related Posts: New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline LinkedIn and Twitter Advertising and Marketing Options; A Primer Focus Roundtable Recap: Optimizing Landing Page Conversion Rates. Let’s talk retargeting.  Tracking Retargeting. Company A: Website. Get it? Think about that one!
  • EARNEST ABOUT B2B  |  THURSDAY, MARCH 8, 2012
    [Linkedin] This is the week that was: Don’t put all your eggs in one digital basket
    Social network demographic of the week: LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation. Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there.
  • MUTT GROUP  |  THURSDAY, MARCH 3, 2011
    [Linkedin] What is Your Biggest Content Marketing Challenge?
    This ad has been running on LinkedIn. You can get involved and tell us what you struggle with by sharing your comments below or by visiting this poll on LinkedIn [link]. Every marketer I know is diving into branded content, or content marketing as some would refer to it. Others are working with firms like the mutt group. Measurement.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Linkedin] How to Be a Guest Blogger Any Editor Will Love
    Even if you don’t comment, actively support the blog by sharing posts via Twitter, LinkedIn or other channels. As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors. Over the past 16 months, I have worked with so many great writers and edited over 330 posts. Read other posts.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Linkedin] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    Visit Jim’s blog or connect with him on LinkedIn We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. Re-imagining in Action. Building Engines' photo). Multi-Purpose Publishing Process.
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Linkedin] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. How to Create a Pay With a Tweet Button. 4) Craft the tweet''s text.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 23, 2010
    [Linkedin] How Much of Your B-to-B Marketing Budget is Going Towards Social.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How Much of Your B-to-B Marketing Budget is Going Towards Social Media? take my survey [link].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Linkedin] Your Dreamforce Survival Guide #DF11
    LinkedIn. by Jesse Noyes | Tweet this Heading to Dreamforce 2011 ? Better get into survival mode. With more than 30,000 attendees expected, a jammed expo floor and some of the best keynote speakers you can fit in less than a week, Dreamforce is the cloud computing event of the year. But it can be a dizzying event if you’re not prepped.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 10, 2010
    [Linkedin] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
    JDGershbein and @LewisHowes are great resources for LinkedIn. The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin] Google Launches A More Social Search
    In addition to traditional website search results, searchers will start seeing results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. A battle is happening in the Silicon Valley. Two software gaints, Google and Facebook, are competing to be the leader of search in the coming years. Rank Doesn't Matter; Reach Matters.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 10, 2012
    [Linkedin] Social Media for B2B Sales – The 16 Rules of Engagement
    Related Stories LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn Social Media For B2B Sales – Ready, Set, Slow The Changing Social Business Landscape in 2012: Is Your Business Ready? Are you ready to become active in social media as part of your B2B sales effort? Here we go! Be real. Be yourself!
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin] 3 Alternative Ways to Find Great Content to Share on Twitter
    For example you can search the keyword “LinkedIn” on Chirrps and it will search and rank all the tweets – that people tweet with the keyword “LinkedIn&# – according to the number of retweets categorized under recent, 24 hours and 48 hours. Today’s blog post is from someone I met Windmill Networking on Twitter, Aaron Lee.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Linkedin] 20 Simple Ways to Boost Blog Subscribers
    Promote the dedicated subscription landing page you set up in tip number 3, and share it in updates for your various social media accounts such as Twitter, LinkedIn, Google+, and Facebook. One of these factors is a growing subscriber base. You know, those dedicated blog readers that keep coming back to your blog on a regular basis?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Linkedin] How to Save Time & Effort with Your Social Media/Facebook Posting
    Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Or do they? No problem.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 21, 2010
    [Linkedin] 5 Ways to Integrate Sales and Marketing
    Take our Linkedin poll. (We’re proud that Marketo featured our highly acclaimed white paper, How to Find New Customers , on their Marketing Resources page. Thank you.). What do you think of Marketing Automation? Every expert in sales and marketing today says the same thing. You simply must integrate sales and marketing in your business.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 28, 2010
    [Linkedin] B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! recently read an article in eMarketer.com that I thought I’d share some highlights. Areas where we excel are in maintaining company-related profiles on social sites, microblogging and participating in 3rd party discussion sites.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2011
    [Linkedin] 16 Experts Answer, “What makes a great infographic?”
    LinkedIn. by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds.  A stealth mode data visualization start-up called Visual.ly via @Jowyang < Tweet this.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 8, 2013
    [Linkedin] 5 Ways to Increase Your Email Conversion Rates: Key Takeaways from the Marketo Jumpstart Tour
    Marketo also highlighted valuable resources in the Bay Area such as  San Francisco LinkedIn Group ,  San Mateo LinkedIn Group  and  Silicon Valley LinkedIn Group. 'InsideView  was a proud diamond sponsor of  Marketo’s JumpStart Tour  this summer, which concluded last week in Silicon Valley. the lucky winner in Silicon Valley!
  • MODERN B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [Linkedin] 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)
    Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new  iPad can be useful for B2B marketers.  While I agree (with some in the AMA LinkedIn post) that sales reps may not carry an iPad just to use these apps, marketers may use it to access lists of campaign members or see who was invited to an event. 
  • INBLURBS  |  THURSDAY, JANUARY 20, 2011
    [Linkedin] 7 Ways how to empower your social networking with blog commenting
    FREE Report: 8 Steps to Get Seen On LinkedIn. When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business. Research the blogs that your customers are reading.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Linkedin] The Social Business Imperative
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the value of a social business? How do we become one? Can you create one? Or is it more about culture, motivation and the enablement of social forces already in play in today’s workforce? And CMOs?
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Linkedin] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Or recommendations on LinkedIn? No place is this more apparent than in the world of social media. And Twitter? Even poorer adoption. m just a sales rep,” and “Why should I? m busy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] 14 Must Attend Dreamforce Sessions for Marketers
    Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. by Jesse Noyes | Tweet this It’s that time of the year again. Dreamforce is upon us. Here are 14 Dreamforce ’12 sessions you won’t want to miss! Tuesday, 9/18 12:30-1:30PM.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 7, 2010
    [Linkedin] Marketing Data Security: 5 Tips To Secure Your Laptop
    Connect with Kevin on  LinkedIn. Share this on LinkedIn. Kevin Gilbert. Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. LAPTOPS. Would confidential information become compromised?
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