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  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Linkedin] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    Here are the less clear-cut situations: You’re connected with them on LinkedIn. LinkedIn is a separate system. And LinkedIn will be very unhappy with you if they find out you’re doing this. Everybody makes mistakes. Some are big. Some are little. Many are avoidable. Do check those links. 2. botched subject line. We’re all human.
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Linkedin] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    Use your Twitter connections to warm up your LinkedIn connection pitches. It’s easier to get someone to follow you back on Twitter than it is to get them to connect with you on LinkedIn. Wait a week, then invite them to connect on LinkedIn – via a personalized invite. Want proof of how fast social media evolves? Add line breaks.
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Linkedin] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Social Media Marketing – Includes strategies on how to convert your social traffic into sales leads , primarily with Twitter, Facebook and LinkedIn. For many businesses, online marketing can be as overwhelming as how to approach a major home renovation. And that's without the help of a network TV crew and hundreds of volunteer tradesmen.
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Linkedin] 6 Tips for Collaboration When Producing and Sharing Great Content
    How will a blog post look when published on LinkedIn, for example? LinkedIn’s publishing platform has very limited formatting capabilities, so the post might not look the same as it does on the blog. Is your content marketing strategy plagued with glitches and slowdowns? Get Your Players Together. Is Everyone on the Same Page?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 19, 2013
    [Linkedin] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
    For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. Based on that information you may want to spend more time on LinkedIn. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. How are people talking about you?
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Linkedin] 7 Personalities of a Social Executive
    In the business world, one good example would be Michael Dell, Chairman and CEO of Dell Computers.  In her recent article “ Connect with Business Leaders: LinkedIn is the Fortune 500 Exception ,” Lori Ruff already went a long way in singing Dell’s praises: “Michael Dell has taken the virtues of LinkedIn and used them to propel forward.
  • FATHOM  |  THURSDAY, OCTOBER 24, 2013
    [Linkedin] Best Practices for B2B Social Media Success
    In 2013, over 50% of B2B companies acquired a customer via Facebook and 43% acquired a new customer through LinkedIn. The top performing B2B companies of the last year got the bulk of their leads from LinkedIn, Twitter and YouTube, with LinkedIn leading the pack by a significant margin. B2B Lead Generation through Social Media.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 23, 2015
    [Linkedin] Social Capital Fuels Customer Experience Marketing
    Twitter | Facebook | Google+ | LinkedIn |. Recently I was listening to Margaret Heffernan deliver a powerful TED talk about the value of social capital. As I reflected on her talk, I realized that social capital is the fuel of true customer experience marketing. By healthy he […]. Author information. Joe Ruiz. Joseph Ruiz.
  • WRITING ON THE WEB  |  MONDAY, MAY 16, 2011
    [Linkedin] Content Marketing with Videos: Free Webinar
    Share this on LinkedIn. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. But what if you want to do it yourself?
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 14, 2011
    [Linkedin] Business Blog Writing: Come on, light my fire!
    Share this on LinkedIn. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. Of course, who wouldn’t? There are two ways to persuade people. Persuading with a story is hard. Digg this!
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Linkedin] Who Is Your B2B Customer & How Do They Find You?
    For example: When asking the question “where are B2B manufacturing buyers spending their time,” we discovered that participating in various B2B manufacturing groups on LinkedIn was a productive way to build relationships and develop product awareness. Buyer personas, as a result, become critical. Image Credit. Image Credit. Video.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin] Top 10 B2B Inbound Marketing Predictions for 2015
    In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. To that end, LinkedIn acquired Bizo, a digital marketing company with a focus on B2B audiences, last year. Mobile/Local Growth Continues to Dominate. B2B Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Linkedin] 5 Ways To Rethink Your Content Marketing Strategy
    Or, contact me directly on MarketingThink , LinkedIn , Twitter or Google+. Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Content Marketing
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin] Nine Expert Guides to Local SEO
    Share this on LinkedIn. Any business that primarily relies on customers within it’s local geographic area—which includes not just restaurants and dentists but also some types of b2b vendors, such as IT services and of course marketing and PR firms—needs to understand the ins and outs of local search engine optimization (SEO). Digg this!
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Linkedin] The Top-10 B2B Marketing Trends for 2011
    Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Happy New Year! It is January and time again for the obligatory 2011 predictions.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Linkedin] 6 Trends Highlighted at Social Media Marketing World
    When it comes to social advertising, Facebook still dominates the space with 90% of marketers claiming to regularly use Facebook ads versus 20% using LinkedIn ads, and 17% using Twitter ads. by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Blog, blog, and blog! 
  • DELICIOUS B2BMARKETING  |  THURSDAY, NOVEMBER 4, 2010
    [Linkedin] 5 Proven Strategies for B2B Social Media Marketing
    The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Improve SEO During the past year, Delivra , an e-mail marketing service provider, has invested in B2B social media marketing, including presences on Twitter , Facebook , LinkedIn and a corporate blog, dubbed eMailChatr. Learn more. Mobile 2.0
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Linkedin] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Examples include Pinterest, Facebook, and now even LinkedIn and Twitter. Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. So what should be the hub of your marketing efforts ?
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Linkedin] 10 Steps to Better Visual Marketing With Canva
    One smart idea is to post on LinkedIn with an embedded SlideShare. This LinkedIn post received 8,660 views and the SlideShare received 146,605 views. Using graphics to tell the story of your brand is the next big thing of social media. Images are the new call to action (CTA). Tweets from Twitter. Facebook posts. Google+ posts.
  • VIEWPOINT  |  TUESDAY, MAY 14, 2013
    [Linkedin] PowerViews with Michael Brenner: The Battle for Customer Attention
    LinkedIn leads the way as a social marketing platform for business, offering many ways to connect. My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. Due to technical difficulties only one side of the video will display.). Stay Tuned
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Linkedin] Skepticism on Gallup’s Gloomy Social Media Assessment
    The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Linkedin] The 10 Traits of Successful Social Marketers
    Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Linkedin] Networking vs Prospecting: Making One Work For The Other
    Do you email or send them a LinkedIn invite? I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! There is a big difference.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Linkedin] Creating Engagement in B2B Marketing
    Share this on Linkedin. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. Tweet This!
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Linkedin] 21 Things Recruiters Absolutely Hate About Your Resume
    Pro Tip: Although you should leave this section off your resume, you should write something in the "Summary" section of your LinkedIn profile. 18) When it's inconsistent with your LinkedIn profile. Make sure you're updating your LinkedIn profile at the same time you're updating your resume. We recommend a PDF format, though.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Linkedin] 8 Blog SEO Tips for Top Search Results
    Share this on LinkedIn. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Write at least 300 words.
  • WRITING ON THE WEB  |  THURSDAY, FEBRUARY 10, 2011
    [Linkedin] When Business Blogging Works Too Well…
    Share this on LinkedIn. Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. People get to know you, like you, trust you. They email or call and hire you. Here’s my own example. Yikes! It works for my clients. Digg this!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Linkedin] Are marketers getting lost in the Dark Funnel?
    In other words, if you are asking influencers to share your content on Twitter, Facebook, LinkedIn and Google+, you will need to create 4 sets of smart URLs for each influencer. Follow her @KristaLaRiviere and on LinkedIn. By Krista LaRiviere, {grow} Community Member. How did this person hear about us? How informed are they?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Linkedin] How to Engage Your Audience Using Digital Advertising
    Sponsored Facebook, LinkedIn and Twitter posts , however, do feel more like traditional online advertising in the sense that users don't opt-in to see them. Via LinkedIn. Digital advertising doesn't have the best reputation amongst consumers. For many businesses, the solution is simple: inbound marketing. On Facebook. On Twitter.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 19, 2012
    [Linkedin] Recovering from the Worst: What to Do When Your Social Media Channel is Hijacked
    By now we all know that LinkedIn recently  disclosed that up to 6.5 LinkedIn has claimed that no accounts have been compromised as a result of this incident. LinkedIn is primarily a site that your employees use personally and so isn’t one that CIOs necessarily need to worry about. million user account credentials were breached.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Linkedin] Stories (Not Ads) Help Brands Connect With Millennials
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? They’re listening and receptive.
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Linkedin] Why Should People “Like” or “Follow” You on Social Media?
    You want followers on your LinkedIn company page. You want these same people to connect with your personal profile on LinkedIn. You want followers on your Facebook page. While they’re at it, why don’t they follow you on Twitter? And Google+. And YouTube. But, why? Why should one person connect with you on so many platforms?
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Linkedin] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    You can follow her on Linkedin & Google+. . Let’s face it — what’s sexy is what sells. In the buttoned-up collar business world, though, sexy, exciting experimentation and innovation efforts are often subservient to more cautious, measured, business-as-usual strategies. Why is this so critical to a marketing executive?
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Linkedin] Heatmaps Reveal Where People Look on Social Media Sites [Research]
    You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. seconds in the middle of the Google+ page , which is slightly longer than is spent on the middle of the Facebook and LinkedIn pages. LinkedIn. Facebook.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin] The 2013 Social Business Marketing Manifesto
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. Change or die!
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 18, 2016
    [Linkedin] 7 key takeaways from The State of Inbound 2016
    Sales teams are stepping up their use of LinkedIn and Twitter to reach and communicate with leads and customers (28%, compared to 22% in 2015). And successful sales teams, growing by more than 50%, consider LinkedIn as one of the most valuable sales channels. What are your company’s top marketing priorities over the next 12 months?
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 5, 2012
    [Linkedin] Ruling Online: Henry VIII Maximises His Inbound Marketing Potential
    And other early modern rulers should be advised that Henry is intending to do away with all international ambassadors to deal directly with foreign leaders on LinkedIn. Henry VIII understands the importance of good marketing. Yes, that’s right. No more relying on official scribes. Don’t wait for news from the town herald. How to rule online".
  • AGILE B2B COPYWRITER  |  SATURDAY, FEBRUARY 19, 2011
    [Linkedin] SEO or Gaming the System?
    Share this on LinkedIn. Tweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season. But I’ve never been a fan of plausible deniability. Tweet This!
  • VIEWPOINT  |  THURSDAY, JUNE 20, 2013
    [Linkedin] Good Reads for B2B Sales - Are You Drowning in Sales Quota?
    With the tap of a button a prospective buyer can quickly research competitor’s prices or on the flipside a salesperson can quickly search the LinkedIn account for a prospect and have immediate research in hand. Keeping up to date on the latest innovations and opinions in sales can be time-consuming, especially in the the digital space. What?!
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. where?,
  • HINGE MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Linkedin] New Research on 2015 Professional Services Marketing Priorities
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. “Changes in technology are driving disruption at a pace we haven’t seen before,” says Jim Moffat, chairman and CEO of Deloitte Consulting, in a recent Washington Post interview. And as we head into 2015, firms face some big questions.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Linkedin] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. Read on for John's formula for success with social media. “So, how do we get started with social media?”
  • TONY ZAMBITO  |  WEDNESDAY, JUNE 1, 2011
    [Linkedin] Social Buyerology: Listening to the Social Buyer
      While it is easy and quick to think of social interaction in terms of technology and platforms such as Facebook and LinkedIn , savvy B2B social marketing means focusing on how these interactions are changed and what potential exists to create new ways of interacting with social buyers.  Image via Wikipedia. Behavioral Listening.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 24, 2013
    [Linkedin] Are Your Social Media Messages Turning Off Buyers?
    What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. Are you turning off your buyers before they buy? Some people took our advice and began populating the same messages everywhere.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin] What to Do if the Competition Stalks Your Customers Online
    Opportunistic companies  can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). It’s sad for someone who has to follow and not lead. Be original, organic and true.
  • AD YOUR COMMENT HERE  |  MONDAY, JANUARY 16, 2012
    [Linkedin] 1 in every 5 minutes online is being spent on social networks (and more data from ComScore’s 2011 Social Report)
    LinkedIn has grown by 55% to nearly 100 million, while Tumblr is up 172% to nearly 40 million. I’ve finally gotten around to reading ComScore’s 2011 Social Report that came out in late December. There are some great, granular pieces of data taken from March 2007-October 2011. billion people total. Facebook is important. 
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Linkedin] 3 Steps To A Customer-Driven Marketing Plan
    Please comment below and follow the conversation on Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? And the biggest marketing mistake you can make is to just focus on what you have to sell. Wikipedia).
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] Why Sales Is Going Inbound: Introducing Signals
    When an important customer changes jobs and updates their profile on LinkedIn, Signals surfaces an alert, and I know about a potential new opportunity. Anyone, HubSpot customer or not, can use Signals for free to get notifications about email and LinkedIn interactions. It’s in my blood. you get the idea. What Is Signals?
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 5, 2012
    [Linkedin] The Social Media MBA: Part 3: Social Media Landscape
    LinkedIn : This site is geared more to the professional. LinkedIn also offers a ‘jobs you may be interested in’ section that incorporates your connections so that it may be possible to make an introduction to the prospective employer via your connections. These are the emails every instructor loves to read! This is HUGE!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Twitter, Facebook, Linkedin, etc. They regularly publish licensed and original content on their site, then they promote these posts organically and in sponsored LinkedIn updates. Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. We hope this helps. So what can you do?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Linkedin] 9 Criteria for Selecting a Social Media Monitoring Tool
    Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Linkedin] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    While I primarily apply these tips to Justworks’ Twitter account , they're applicable for Facebook and LinkedIn as well. For Facebook and LinkedIn, I choose two drafts to publish: One post each today. Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. IFTTT can do that.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 14, 2016
    [Linkedin] Lessons learned while deleting 274 blog posts
    Some of the engagement is moving to other places like Facebook and LinkedIn, some of the decline is because people are busy (people had more time to comment if they were looking for work in the recession) and part of it is the fact that most of you read this on a mobile device and it is damn hard leaving a comment on a smartphone. The firsts.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 7, 2012
    [Linkedin] If you don’t stop sending unsolicited emails, then you won’t be successful
    profile , a company page on Linkedin , over 4,400 Twitter followers , a YouTube channel , a Slideshare channel and a Facebook company page.  He’s also a professional writer and speaker for the Business Marketing Association. This is an actual email I received recently. My reaction to unsolicited emails is undoubtedly like others.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Linkedin] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15 by Neal Schaffer - Maximize Social Business. The Marriage of Marketing and IT It’s “game on” for Chief Marketing Officers (CMOs). The biggest driver of this tech spending binge?
  • LEADERSHIP  |  TUESDAY, APRIL 29, 2014
    [Linkedin] Spring Clean Your Top 5 Social Media Channels
    LinkedIn: See if your profile needs a refresh. Your company’s LinkedIn profile page should not only be optimized to rank well on Google, but it must also suitably impress potential new connections. This will clean up your LinkedIn feeds and allow you to listen and converse better with the connections that matter. Did you?
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 7, 2013
    [Linkedin] Do You Have the New InsideView Activity Stream?
    The activity streams are optimized for social selling actions by allowing you to share these updates directly to Twitter, LinkedIn, Facebook and email. We started rolling out a new addition to the InsideView product. It’s only going to be visible to some of our new and existing customers across the free and paid licenses.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Linkedin] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogs have been around for quite some time now. Blogging is free or very low cost. Conclusion.
  • HINGE MARKETING  |  MONDAY, APRIL 21, 2014
    [Linkedin] How to Become a Visible Expert: A Conversation With Mark Amtower
    Potential clients are more likely to use online search or social media (especially LinkedIn) then they are to ask a friend. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. One is a survey of over 1000 professional services buyers and the other is an in-depth study of 130 high visibility experts.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] What is the Sentiment Analysis of YOUR Social Media Presence?
    Every employee that shares status updates on LinkedIn can be found using LinkedIn Signal. Their LinkedIn Profile – and Recommendations – were all in order. Unfortunately, that is only one part of the picture into how we are viewing your brand. Phone interview was excellent. Website was solid. Social Media Marketing
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Linkedin] Social Media: The New Company Newsletter? [Infographic]
    They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  And has the added benefit of instant conversation.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Linkedin] Social Media: The New Company Newsletter? [Infographic]
    They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  And has the added benefit of instant conversation.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 27, 2011
    [Linkedin] What is Thought Leadership and Why Do you Need It?
    —– Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. These were some of the questions asked recently at the #profschat back on September 16 th by @MProfsEvents and the good folks @MarketingProfs. The key here is that the agenda is set by your audience. Content Marketing
  • MARKETRI  |  THURSDAY, MARCH 22, 2012
    [Linkedin] Living by the Non-Billable Marketing Hour
    Marketing Activities: This sub-code might include writing articles or blogs, speaking, and posting on social media platforms such as LinkedIn. Smart Time Tracking can be a Professional Services Firm’s Strategic Weapon. There are two major time buckets – billable and non-billable. Trash is trash, after all.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin] 5 Mindset Shifts Marketing Leaders Must Make
    Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. We all know that real change starts with a shift in thinking. And so we are winding down the  Future of Marketing  series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Photo Source.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Linkedin] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    Additionally, we regularly participate in webinars, podcasts, Twitter Chats and LinkedIn Communities (we even have our very own Instagram account that has very little to do with B2B marketing!). There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Linkedin] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Don’t immediately connect on LinkedIn : Extending an invite to someone immediately after getting off the phone with them is not recommended. Discretion should be used when connecting on LinkedIn. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. No, this isn’t a joke.it
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Linkedin] 5 Ways to Modernize Your B2B Branding and Marketing Online
    LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 9, 2013
    [Linkedin] Ted Talks: Hannah Brencher: Love letters to strangers
    Think of that in this world of Twitter, Facebook and LinkedIn – personal, handwritten letters! Sundays are for learning and expanding minds. This is why Fearless Competitor, the blog of the sales lead generation company Find New Customers shares insights. What more sales leads? And the response she got was remarkable.
  • ION INTERACTIVE  |  TUESDAY, SEPTEMBER 22, 2015
    [Linkedin] 9 Examples of Interactive Content to Inspire You
    Please note: This was originally published on LinkedIn September 11, 2015. Interactive content is a browser-based digital experience designed for visitor participation. Think quizzes, assessments, calculators, configurators. And, it's radically effective. 88% of marketers say interactive content is effective at differentiating their brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Linkedin] Should your content generate leads or relationships?
    But social media platforms like Facebook and LinkedIn are turning into content dead ends and will become a less reliable source of traffic. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?”
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Linkedin] The Impact of M&A on the Marketing Automation Industry
    LinkedIn. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Teradata , Oracle and IBM all have a horse in the race.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Linkedin] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. Marketing Needs to Evolve and Adapt to the Empowered Customer. We’ll be making public our editorial plan in 2012. Video Timeline. listening, conversational and monitoring environment.
  • MI6 MARKETING AGENCY  |  THURSDAY, SEPTEMBER 23, 2010
    [Linkedin] Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
    Slides 24-26: Cited research, additional resources from Mi6 and invitation to join Mi6 Linkedin Group: B2B Marketing Professionals Peer Network. Feel free to join our Linkedin peer networking group. Author: Chris Herbert, B2B Specialist & Founder of Mi6. What this Brief Covered. Presentation. Mi6 briefing – sep 2010 v2.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 18, 2010
    [Linkedin] How to Choose a Social Media Listening Platform for B2B Marketing
    Share this on Linkedin. In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. This one is the real kicker. Tweet This!
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Linkedin] The Opportunity Social Media Offers Manufacturers
    Use LinkedIn to Help Fill the Sales Funnel A final tool that I’d like to highlight here is LinkedIn. For manufacturers, getting the most out of LinkedIn requires more than just becoming a member of the social network. The manufacturing industry has been somewhat slow to accept social media as a marketing tool.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] 3 Website Metrics to Watch Daily
    Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. What was this number yesterday?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 1, 2011
    [Linkedin] Find New Customers Fan of the Month – Arthur Germain
    Subscribe to this blog, Like us on Facebook or follow Find New Customers on Linkedin. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers  - someone who demonstrates strong support for our company. Arthur is an expert in company messaging and he’s based on Long Island.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] How Axial Ramped Up Deliverability and Measurement Strategies
    For example, Axial was able to collect the data from LinkedIn and Google ads into Salesforce via Eloqua – and support the collection of valuable information to help guide future ad purchasing decisions. The team discovered that impressions and click throughs were similar on both ad platforms, but close rates were 40% higher on LinkedIn.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    94% of B2B Marketers use Linkedin to distribute their content. The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. The entire report is embedded at the end of this post.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Linkedin] Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
    If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Linkedin] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Your customers and prospects are in a different frame of mind when they browse Facebook than they are when they are browse LinkedIn, so you need to keep that in mind when you are writing a post. You wouldn’t post a crazy cat video on LinkedIn, would you? LinkedIn and Facebook support mention by username. 5. Didn’t think so.
  • SNAPAPP  |  THURSDAY, MAY 5, 2016
    [Linkedin] What’s Hot in Content Marketing: May 2016
    Jason Miller of LinkedIn asked 7 of my favorites, including Michael Brenner and Ann Handley. See  his video interview over on the LinkedIn blog , and get inspired to crank out your next winning campaign. Keeping up with content marketing news and advice every month is tough. In this post: Facebook Video Ads. Content loading
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Linkedin] What the World Would Be Like If B2B Marketing Didn’t Exist?
    While it may take more time and attention, the efforts to forge a genuine personal connection through unique emails , thank you cards, or even LinkedIn requests can go a long way, especially because it makes you stand out over everyone else that is throwing their marketing emails out into the mailing list wilderness and hoping they catch something.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Linkedin] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    LinkedIn. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? According to Google’s Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine “local, mobile and social.&#. And I think it’s important to note that someone will come after him.&#. Eric Schmidt. We have to.&#. Share email.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Linkedin] Our Home Page Work-Over at Find New Customers
    And you call also check out our company description on  Linkedin ,  Jigsaw  or visit our  Facebook fan page. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? Are the changes good or did I prune too deeply?
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 30, 2012
    [Linkedin] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
    ” I’m confident that if this journalist sees my surname on Twitter, LinkedIn, Google+ or in a blog post, etc., Invite journalists you know to connect with you; provide a reason why. i) The majority of journalists I send a  LinkedIn invitation accept it. My Five Suggestions. 1. You have a unique and unforgettable surname.”
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin] 7 Offline Marketing Strategies that Support Your Online Brand
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. Just as with your online publications, you need to be selective.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin] 10 Genius Ideas That Changed Marketing Forever
    wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube. Social marketing changed marketing forever,” wrote Jose Antonio Sanchez, Communications Specialist at Uberflip, in our LinkedIn discussion.
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Linkedin] “I Want My Team to Use Social Media.”
    LinkedIn. Your team can quickly like, comment and reshare all posts on the company LinkedIn page as well. So you know the importance of social media for your business, and you’re working on building your presence. But you know you can amplify your efforts if your entire team gets involved. So, what should they do? Twitter. Google+.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Linkedin] Will Google+ Overtake Facebook? [Data]
    That's impressive considering LinkedIn was launched back in May 2003. Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. That's a lot of growth! At this point, we're all keeping a close eye on Google+'s growth, wishing we had a crystal ball. billion visits.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Linkedin] How the HubSpot CMO Screens for Top Marketing Talent
    also take a look at their social profiles to see if they're active on sites like LinkedIn, Twitter, Facebook, Quora, Pinterest, etc. One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. how often?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Linkedin] Does Social Selling Really Work?
    Thomas von Ahn of Viral Solutions recently shared with me that 58% of his company's revenue comes directly from LinkedIn initial contacts. If you're new to social selling, you're probably wondering if it's worth doing. Let me give you an example of how different social selling is from our traditional approach. What's he doing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Linkedin] Five unbelievable social media mistakes you may be making right now
    Add a link to a LinkedIn profile or website so people can learn more. At my heart, I am a teacher in all I do, whether it is through my classes, books, or blog posts. And it’s my favorite part of my job too. I am at a great point in my life where I can share my experiences and help people get through a learning curve quickly. ” 5.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Linkedin] How to Use Google Plus for Personal Branding and Establishing Author Rank
    Don’t think of it like Facebook or LinkedIn, where the connections come more automatically from your existing relationships. Because Google+ allows you to put so much there, to me it is second only to LinkedIn as your most important online resume (and perhaps from a search consideration, your most important). Benefits? Will you?
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Linkedin] 13 Mind-Bending Social Media Marketing Statistics
    56 percent of LinkedIn's 100 million users are outside of the United States. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix.
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