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  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there. Be funny.
  • VIRALLY BLOG  |  FRIDAY, MAY 23, 2014
    [Linkedin] Virally is back with a bang!
    By simply selecting either twitter, Facebook or LinkedIn they simply exchange their social profile details in exchange for your content. It’s been a while but in the background the Virally team have been hard at work understanding what people liked about the software and where we could make it even better. No forms no fuss everyone is happy.
  • LEAD VIEWS  |  FRIDAY, MARCH 9, 2012
    [Linkedin] Leveraging Pinterest for B2B Marketing: 6 Practical Tips
    For a social network that is just over 2 years old, the figures are impressive: • Pinterest is driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn combined. Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Almost 80% of the pins are repins. Source: RJ Metrics.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Linkedin] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    This also works when answering questions in online forums such as on LinkedIn or Quora. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here''s how to do it. Your B2B company has a successful blog.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. In my case, Twitter is responsible for 49% of my influence; Facebook is responsible for 40%, and LInkedin represents 5%. Klout says I can drive more behavior on Twitter than i can on Linkedin. Nobody.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Linkedin] 70 Rising Social Media Stars
    Deanna Lazzaroni (LinkedIn) — As inspiring as she is talented, Deanna has amazing brand digital marketing experience from working at Talent Zoo, BBDO, Coca-Cola and now LinkedIn where she develops and manages social media programs for the LinkedIn Marketing Solutions group. wanted to find the (dramatic music) Future Gurus.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Linkedin] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Or recommendations on LinkedIn? No place is this more apparent than in the world of social media. And Twitter? Even poorer adoption. Tough objections indeed. It’s true; they don’t.
  • SAZBEAN  |  THURSDAY, MAY 3, 2012
    [Linkedin] Twitter Update Makes it Easier for Users to Discover Your Marketing Content
    For example, we’ve witnessed LinkedIn’s launch of more robust content targeting tools; Google’s pushes to reward high quality content and penalize low-quality, spammy content in search; and various other efforts by Google and social networks to provide more relevant, personalized content to its users. News & Notes
  • SAZBEAN  |  MONDAY, JULY 11, 2011
    [Linkedin] Social Media for Introverts – By Paul Grabowski
    Sites such as LinkedIn and Facebook currently dominate the world of social media while literally hundreds of others are available with more sites and the development of applications (apps) by companies and businesses appearing on an ever increasing basis. – Social Media for Introverts – By Paul Grabowski. News & Notes
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] What’s it Matter? Trust, Social Media and Your B2B Brand
    Related Stories Social Sales | How To Avoid Being Seen As “Just Another Salesperson” Ways the Hospitality Industry Can Take Advantage of LinkedIn 5 Hot Tips for Running Successful Twitter Contests. “Trust me…” “If I’m being honest…” “To tell the truth…” “Honestly…” You’ve heard all this before.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [Linkedin] Social Media – Can It Be Used to Generate Leads and Revenue?
    In the past few months, I’ve seen a number of interesting articles, blog posts and LinkedIn discussions lately that explore the question of whether social media is a good vehicle to generate leads and revenue.  Some people say it is worthless as a lead generation tool and others say it works great. 
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Linkedin] The Future of Marketing: Is The Science of Marketing Taking Over?
    And follow the conversation on  Twitter  (@ BrennerMichael ),   LinkedIn ,  Facebook  or  Google+. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. It provided me the opportunity to lead large agencies like Publicis.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [Linkedin] Find New Customers Fan of the Month – Joe Large
    According to Linkedin , Joe is the  Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large. Go Irish!). We really appreciate it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 22, 2013
    [Linkedin] How I discovered my blogging voice by becoming somebody else
    Add Maureen to your LinkedIn network , or contact her at BellflowerMedia@gmail.com. By Maureen Hannan, {grow} Community Member. found my voice as a blogger by borrowing someone else’s. Someone who doesn’t exist. About 10 months ago, I launched Cupid’s Laboratory , a blog about the peculiar world of online dating. writing transformation.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Linkedin] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    LinkedIn. by Elle Woulfe | Tweet this What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. Chart compiled by Vicky Brock. Share email. Facebook. StumbleUpon. del.icio.us.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Linkedin] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    From BtoB LinkedIn group ). The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 16, 2010
    [Linkedin] A 3 minute lesson in traditional versus social brand marketing
    Share this on Linkedin. I found this little animation to be entertaining and instructive and wanted to share with you.  I have no connection with the producers of this video, Scholz & Friends.  They just did a good job and I wanted to say so. : )  Three minutes well-spent. Apologies for the annoying Google ads on this video.  Not my idea.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] Where Is Content Headed?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing (As We Know It) Is Doomed! So just go order it!). I was honored to contribute to this effort, and they are allowing me to provide this sneak peak of my contribution for free.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 2, 2010
    [Linkedin] The Value’s in the Network, Not Just the Knowledge
    37 Linkedin recommendations (from top executives). my own Linkedin group (Fearless Competitor). Talking with a large software client recently who grew their marketing staff from 3 to 50 with very talented marketing people, I had a bit of an epiphany. thought I was hired to help with marketing. author of 3 highly acclaimed white papers.
  • SAZBEAN  |  SATURDAY, OCTOBER 20, 2012
    [Linkedin] Top Internet strategy, marketing and technology links for the week of October 20, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, MAY 5, 2012
    [Linkedin] Top Internet strategy, marketing and technology links for the week of May 5, 2012
    LinkedIn’s Mobile Future: 22 Percent of Visitors Are Mobile, In-Stream Ads Coming? Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing  (Portent). How to Fight for More Social Media Resources In Your Company  (Convince & Convert).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Linkedin] 6 Burning Questions about Social Media for B2B
    While SlideShare and LinkedIn are social sites that tend to cater much more to business professionals,  you still need to do some leg work first to find out where your prospects are, and then produce high value content that’s easily consumable on those sites. Q: We end up with a lot of noise when capturing social activity.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
  • SAZBEAN  |  THURSDAY, DECEMBER 2, 2010
    [Linkedin] 17 Reasons Why No One is Following You on Twitter
    If you don’t, maybe you can link to your LinkedIn profile or some other site which gives more information about you. As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. Do some of the topics in your bio conflict?
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] Research to Revenue: How to Master Social Selling
    So if they go to LinkedIn to consume their industry information, be there. Does your LinkedIn profile scream “QUOTAAA CRUSHERRR”? People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. These opinions are more prevalent in millenials than any other generation. Research.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 22, 2010
    [Linkedin] White Paper: Overview of the HVAC Market
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We recently completed an page overview of the HVAC market. The The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010. free copy for download is available. Click here to sign up.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Linkedin] Uncovered: The Future of Mobile Marketing
    LinkedIn users who access LinkedIn via a mobile device tend to be more active, in comparison to desktop LinkedIn users. How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. In the U.S. billion. Facebook (74%).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 2, 2010
    [Linkedin] How to use Twitter to crowd-source creativity
    Share this on Linkedin. I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. work with a posse of freelancers who might be spread out all over the country. So I have the best of both worlds. You can’t brainstorm by yourself. Digg this!
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Linkedin] Twitter and Your Brand: Should You Tweet It or Beat It?
    Connect with Barb on  LinkedIn or follow her on  Twitter. Share this on LinkedIn. Barb Coté. “If you’re addicted to crafting the perfect 140 character tweet haiku, you can thank — or curse — Twitter creator Jack Dorsey.” He “believes there’s a universe in every tweet and that less can lead to so much more.”. link]. link].
  • HINGE MARKETING  |  MONDAY, MAY 26, 2014
    [Linkedin] What Every Managing Partner Needs To Know About Branding Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. As Managing Partners of professional services firms, we have a lot of issues to attend to. In most cases we are dealing with extremely knowledgeable professionals who work directly with clients in high-touch, high-trust relationships. Room For Confusion.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 21, 2013
    [Linkedin] Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene
    We also used additional verification sources like LinkedIn to help double check the data in the samples to make sure each vendor’s quality was accurately assessed. Tweet The quality of your database represents the quality of your customer and prospect relationships. For instance, at best, your email will be tuned out, ignored or lost.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 5, 2011
    [Linkedin] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Kenny Madden. We really appreciate it.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    The conference was jam-packed with fantastic content, featuring an impressive lineup of speakers from companies such as LinkedIn, Netflix, Coca-Cola, Kimberly-Clark, and many more. Author: Rachel Yarnold Last week, I had the opportunity to attend MarTech in San Francisco. The goal of the conference was to explore the booming world of martech.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] Top Trends in Technology Marketing for 2015
    By now, many competitive technology firms have recognized that social media – and particularly LinkedIn – can play a very active role in lead generation. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Research conducted by RAIN Group and Hinge shows a striking trend. ” Voice. Brand.
  • INBLURBS  |  WEDNESDAY, JANUARY 19, 2011
    [Linkedin] 4 Easy ways to make your brand more social
    The reason is that more people will see your information, the more will attach with you. #2 Do things responsibly: There are so many social networking sites such as, Facebook, Twitter, LinkedIn, Digg and StumbleUpon and many other. FREE Report: 8 Steps to Get Seen On LinkedIn. So majority forgets that information in minutes.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Linkedin] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
    With professional applications like LinkedIn, your customer database may also be walking out the door with a departing employee. Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Common misconceptions. Hire smart people? Not likely!
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Linkedin] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Source: SEOmoz ) Tweet This Stat! 6) Visual content drives engagement.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 29, 2011
    [Linkedin] [Analysis] After the Google+ Disruption, What’s Next for Social Media?
    Sure, Google+ is popular now, but will it be as popular when the honeymoon is over and people realize how much time they have been spending there as well as on other platforms?  It is hard enough for most companies, let alone professionals, to keep up with the big 3 platforms of Facebook, Twitter, and LinkedIn
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Linkedin] PowerViews with Tony Zambito: Buyer Predictability
    LinkedIn: Tony Zambito. My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Study Lead Behavior.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 19, 2010
    [Linkedin] 5 of My Favorite Posts
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! It’s obvious to me that they coincide with what you, the readers, are saying. Have You Got a Social Media Policy ? Tips to Use Twitter to Generate Traffic and Leads What’s Your Company Value Proposition? take my survey [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 28, 2013
    [Linkedin] Are we one big web family? Think again.
    Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog , where I write about social business in Western Europe. Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog, where I write about social business in Western Europe. know, food? different kind of {grow}!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 5, 2014
    [Linkedin] The Secrets to Building a High-Growth Marketing Team
    Another tactic to consider is making it super easy -- even automated, if possible -- for employees to share job postings through their social networks, particularly LinkedIn. In fact, I’ll take it a step farther: I can get all I need from a candidate''s LinkedIn profile. Congratulations on that budget approval! Let’s kill that, too!
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Linkedin] How B2B Buyers Have Changed- and the Role of Content & Social Media
    LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. Cold calling and ABC (Always Be Closing) have been dead for years.
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 31, 2009
    [Linkedin] Marketing Automation Weekly Wrap-up - 2009/08/31
    focus on helping the prospective buyer better understand the space and solve their pains is key, not just a repeated attempt to sell: [link] Steve Kellogg ( LinkedIn ) from Crowds2Crowds writes a letter to sales introducing all that marketing can do for them. Surprisingly experimental and early adopter usage profile: [link].
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 28, 2010
    [Linkedin] How Do You Measure Social Media Success?
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How Do You Measure Social Media Success? You can download the report here.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 11, 2010
    [Linkedin] How Jeff Ogden landed a top marketing job
    What does that mean?  I became very active and established myself on Twitter, Linkedin and FaceBook.  I also wrote a blog that grew quite popular called Fearless Competitor.  The big sites are Twitter, Linkedin and FaceBook — if you are not active and present on all three, you are selling yourself short.  Beat the NFL? 
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin] Mizuno running long tail outreach marketing case study
    When it comes to unwanted email, people are nutters so people who have tried to obfuscate their contact info behind email forms, double-blinds, links to Linkedin, or even private registration, don’t deserve a cool pair of Mizuno running shoes anyway — and there are thousands more (on any topic you can imagine) who are not so anti-social.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Linkedin] 11 Thought-Provoking Guides to Content Marketing for 2014
    Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: •  Twice the normal number of total visits; •  Five times the normal referral traffic from LinkedIn; •  Four times the typical number of visits driven by Twitter; •  Two times the average weekly visits from Facebook; and.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 12, 2011
    [Linkedin] [Chart] Which City Has The Most Marketing Expertise?
    LinkedIn. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? You can click here to explore the interactive map. Austin, TX, US. Kingwood, TX, US. Ottawa, ON, CA.
  • DELICIOUS B2BMARKETING  |  THURSDAY, DECEMBER 23, 2010
    [Linkedin] B2B Social Media Marketing -- Does It Work?
    Many social media platforms can be utilized for B2B marketing such as the ones mentioned before, Twitter/YouTube/Facebook, as well as LinkedIn, American Express OPEN forum, and SlideShare. LinkedIn has recently made quite a few changes to their social media platform, benefiting businesses and users alike. With roughly 2.3
  • SAZBEAN  |  WEDNESDAY, MARCH 9, 2011
    [Linkedin] An Easy Method for Content Curation
    Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Thoughts? News & Notes
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Linkedin] How Should Technology Firms Tackle Social Media Branding?
    Posting to LinkedIn or Twitter can help bring your brand to life with your prospects, while providing real time updates and new information about your firm. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Social media is an effective way to reach a broad audience on a more personalized level.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Linkedin] Your Testing Program: Smart Ways to Get Your Team On Board
    For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Who wouldn’t want definitive answers to such questions? Really?”). What if that isn’t so?
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Linkedin] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. 3)   What do they read and how do they gather information? Photo credit: Wikipedia. deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. Nielsen.
  • INSIGHTIQ BLOG  |  TUESDAY, JULY 19, 2011
    [Linkedin] 3 Reasons Google+ Will Make a Big Impact on Social Media
    spoke with a good friend of mine, personal branding expert Dan Schawbel , who explained why he thinks Google+ may prove a sizable competitor to the big players in the social media space, such as Linkedin, Facebook, and namely, Twitter. 1. There's a new social media sheriff in town huh? Big Big deal, what else is new? It Well, it's simple.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Linkedin] 10 Fast Facts About Groupon
    LinkedIn. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 16, 2010
    [Linkedin] Thought Leadership Interview #1: Kevin Temple of Enterprise Selling
    Kevin Temple | The Enterprise Selling Group | 916-939-1939 |  www.enterprise-selling.com |   LinkedIn Profile |  ImperativeSelling Blog. Kevin Temple | The Enterprise Selling Group | 916-939-1939 | www.enterprise-selling.com |  LinkedIn Profile | ImperativeSelling Blog. First up is sales expert Kevin Temple of Enterprise Selling.
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 30, 2012
    [Linkedin] What’s the Deal with Venture Capital Funding?
    Katie Rae, Managing Director, TechStars [ Linkedin | Twitter ]. Linkedin | Twitter ]. Moderator [ Linkedin ]. An Angel, VC and Accelerator Provide Insights. These are Yale Alumni who have first hand experience and are immersed in this space. They are great people to listen and learn from. Panelists. The Conversation.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Linkedin] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. What is marketing automation, and what can it do for your firm? Imagine this scenario: While on your firm’s website, a prospect is intrigued by the topic of a guide you offer and fills out a form to download it. Measure results and ROI. Landing Pages.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Linkedin] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    LinkedIn. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. Call in the CEO.  Lists.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Linkedin] The Future of Social Media
    Share this on LinkedIn. We live in amazing times. Social media is transforming communications in ways unimaginable just a couple of decades ago. We often read about the accelerating pace of innovation, but nowhere is this more pronounced than in the world of communications. Our human species originated, ballpark, 250,000 years ago. Digg this!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 19, 2010
    [Linkedin] Real Examples of Social Media ROI
    Summary: some published examples of "hard" ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media. Here’s what I found. also found plenty of insightful content that doesn’t include specific numbers.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Linkedin] Content Curation: How to Become a Thought Leader
    Share this on LinkedIn. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. To find the best and most relevant content and bring it forward.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Linkedin] 7 Sales Stats That Will Change How You Sell
    Sales Stat: Top Sellers Use LinkedIn 6 Hours Per Week (Jill Konrath). LinkedIn really is Facebook for business professionals, so get on there, join some groups, and start some conversations. Every sales team has an arsenal of tried and true methods that they rely on to close the deal when it counts. But not every habit is a good one.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin] 5 Mindset Shifts Marketing Leaders Must Make
    Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. We all know that real change starts with a shift in thinking. And so we are winding down the  Future of Marketing  series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Photo Source.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 2, 2014
    [Linkedin] 7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
    One final recommendation I would add when considering guest blogging is to have fully completed and maintained social media profiles, particularly LinkedIn, Google+, and Twitter. We look forward to reading your feedback and perspective via comments below or let’s connect on Google+ or LinkedIn for further discussion.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JANUARY 7, 2011
    [Linkedin] What Makes a Great Creative Brief? « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? Like Be the first to like this post.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Linkedin] There’s No Difference Between Black, White or Green people
    We love comments )not SPAM) and those show share on social media like LinkedIn, Twitter and Facebook, Filed under: Fearless Competitor , Find New Customers , Florida. Indiana High School Basketball. The award-winning marketing expert, Jeff Ogden , President of Find New Customers ( @fearlesscomp on Twitter. Here I am,”” Hi Google.
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 12, 2010
    [Linkedin] Sales & Marketing Alignment: Key to Connecting with Prospects
    Then I came across a post by Michael Brenner of SAP: " How To Align Marketing With Sales", which has generated 36 comments so far in the B2B Technology Marketing group on LinkedIn. I’ve come across a lot of discussions about sales and marketing alignment lately. Two recently caught my eye. Tweet
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 28, 2010
    [Linkedin] Four Ways to Get More Bang for Your Buck from Your Webinar
    Have a personal promotional strategy Both Billy and Mark reached out to me personally to inform me of the event: Mark sent me a DM via Twitter and Billy sent me an email through LinkedIn. It's one thing to talk about how to execute great B2B marketing, but it is another thing to see it in action. Brilliant idea! Try a Webinar.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Linkedin] Social Media Strategy for B2B Marketers: Content + Search + Social = Impact
    According to DemandGen Report’s findings, primary platforms where B2B prospects look for information are blogs, LinkedIn, SlideShare and YouTube, while Twitter, Facebook and Pinterest reflected lower levels of influence*. Read on for John's formula for success with social media. “So, how do we get started with social media?”
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 3, 2010
    [Linkedin] White Paper: Overview of the Electrical Market
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We recently completed an overview of the Electrical market. The The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010. free copy for download is available. Click here to sign up.
  • WHAT WORKS - WHAT DOESN'T  |  WEDNESDAY, JULY 21, 2010
    [Linkedin] Selling Your Weaknesses in B2B Content Marketing
      Since social media (the use of content-sharing sites such as Facebook, Twitter and LinkedIn to promote a product or service) is one of the main uses for HubSpot’s software   you would expect HubSpot to be a leader in sharing lots of tips about how to use social media and why it’s good. Which they are. The implied solution?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 30, 2012
    [Linkedin] Are you a Sales Manager or a Sales Leader?
    You can also follow him on Twitter [link] , on Facebook www.facebook.com/TheSalesHunter and on Linkedin [link].  . Are You a Sales Manager or a Sales Leader? By Mark Hunter “The Sales Hunter”. Today, I have a guest blogger, Mark Hunter. His new book is on my recommended list for all of you., Ken Thoreson, www.AcumenManagement.com.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 30, 2010
    [Linkedin] Identify Website Users: Capture More Sales Opportunities
    LEADADVANTAGE pulls detailed company and contact information from sources like LinkedIn and Jigsaw. One of our strategic partners, Ultimate Leads , has come up with an intriguing service to help you identify who’s coming to your site by company. Now you can!  Who’s Looking at YOU? B2B marketers need more.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Linkedin] Tim’s Top 10 Tips For The Bestest Website Ever
    And a LinkedIn. Today Tim is back on the blog to share his 2nd post in his monthly blog series. Before we begin, he’d like to share this month’s theme - “Make This Better: Your Website” So without further ado… Tim’s Top 10 Tips For The Bestest Website Ever. 1. Simple math. ” More what? You need one.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Engaging Content: 7 Tips to Get Readers to Think
    Share this on LinkedIn. When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you do that?
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Linkedin] The Death of Branding [INFOGRAPHIC]
    recent LinkedIn survey showed that 37% of small to medium sized businesses still view a company logo as the main focus of a company brand, while 32% see branding as only relevant to large businesses (Source: Tomorrow People). What is branding and why does it matter? Branding is a word that is used a great deal these days. The Design Council).
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 30, 2010
    [Linkedin] How to Write a Social Media Policy
    LinkedIn, Facebook, Plaxo, Hi5, etc.). Share this on LinkedIn. Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Introduction and Definitions.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Linkedin] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! We thank J. David for his great post. David.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Linkedin] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Linkedin] B2B Marketing Tactics That Work Today
    would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner  from Citrix and Greg Holzrichter from Virsto Software. The Hottest Topics in B2B Marketing. What’s hot in B2B Marketing? QR codes?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 16, 2009
    [Linkedin] Alterian Pushes Into Social Media Management with Techrigy Acquisition
    This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 20, 2011
    [Linkedin] What’s Changing With Social Media?
    Businesses focus on the BIG 5 - Facebook, Twitter, LinkedIn, YouTube and blogs are where people spend most of their efforts. Businesses are getting more comfortable with social media and are continuing to integrate it into their overall marketing programs. Companies are broadcasting vs. connecting - Brand building is their primary purpose.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Linkedin] The Future of Digital Marketing According to the Giants
    Clayton can be found on LinkedIn  and  Google+. Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 31, 2010
    [Linkedin] How to become a CMO in 10 tweets or less
    About a year ago I saw notice on a LinkedIn Group that the American Marketing Association was offering a webinar on using the social web to make your business more efficient.  The presenter was a guy named Nathan Egan, a former LinkedIn exec who had just started a company called Freesource.  Getting on the radar. The success formula.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Linkedin] Lattice Engines Automates All Steps in Prospect Discovery
    The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. Lattice Engines was founded in 2006 to fill this gap.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Linkedin] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. It could be discussions on industry forums, e-books, videos, webinars, group discussions on LinkedIn, or any other. What has changed in the marketing landscape is the profile of the buyer.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 43 Bright Ideas for Promoting Your Lead Gen Content
    LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Social Media.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Linkedin] Here’s Why Dumping Ron and iOptimize Marketing was the right idea
    We love comments (not SPAM) and those who share on social media too, such as Twitter, LinkedIn and Facebook. Jeff Ogden , President of Find New Customers , the nicest company in BtoB marketing, once worked for Greenlight Digital in London for a very short period of time. Have you ever had a failed business partner?
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Linkedin] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. And if you need to narrow further, I suggest Linkedin and Twitter – and here are two guides you might find helpful. This is the fourth article in a series that began as guest blogs for Savvy B2B. Late to get started.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Linkedin] 5 Tips for Developing Strong Buyer Personas
    Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Ask questions on Linkedin and Twitter. To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.). ” Those are NOT personas. What about IT?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin] Ignite Your Company To Create Content That Rocks
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.
  • SMASHMOUTH MARKETING  |  TUESDAY, AUGUST 18, 2009
    [Linkedin] Inbound Marketing and Outbound Marketing, by Tony Soprano
    I'm not slamming inbound marketing whatsoever, in fact Green Leads is investing heavily in it for our own benefit as well as combining inbound services with traditional outbound services in order to maximize our efforts (see: Hubspot , LinkedIn , twitter , Facebook ). thing.". relevancy -- just a little fun ;). Then there was the Google.
  • B2B MEMES  |  TUESDAY, APRIL 12, 2011
    [Linkedin] Webcasts Grow Up
    There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook. In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. haven’t seen much improvement in the intervening 18 months—until today.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Linkedin] Facebook: Do Marketers “Get it”?
    Leave a comment below or join the Mi6 Marketing Professionals Peer Network Linkedin Private Group and discuss this with me and other marketing professionals. The Mi6 Chart of the Day is a blog series where we feature a chart that we think is relevant and of interest to our readers. Marketers Not in Sync with Facebook Consumers?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 23, 2013
    [Linkedin] 6 Tips for Executives to Align Sales and Marketing Teams
    Sales should also work with marketing by working to generate leads through developing their own personal brand on social media sites such as LinkedIn. It’s no secret that sales and marketing teams sometimes don’t get along. But that doesn’t have to be the case! Here are a few tips to align both teams: Foster communication. Use the same tools.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Linkedin] The End of Valued Customers
    It’s great that your entire sales team wants to connect on LinkedIn, but I believe I have made my position clear to them about why that is not going to happen. Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? It is nice that she tries both my desk and mobile numbers – what a go-getter she is.
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