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  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Linkedin] 19 New Featured Sources on the B2B Marketing Zone
    Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking? Share this on LinkedIn. Sarah Worsham ( @sazbean ). Customers.
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Linkedin] Social Media for the B2B Marketer - Doing The 4-Step
    For example, if you need to reach senior professionals, LinkedIn is more likely to be a productive environment than, say, Twitter. Last week I was on a panel about "Social Media for the B2B Marketer" at the top-rated MarketingSherpa B2B Summit , moderated by Sergio Balegno, Director of Research, MarketingSherpa, MECLABS.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 14, 2013
    [Linkedin] How Would You Answer “Why Does Most Marketing Stink?”
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+. 'I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about. 86% of us skip TV ads  - Tweet This! 90% of emails are never opened  and 99.5% ”  .
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 14, 2013
    [Linkedin] The Four Pillars of B2B Content Strategy
    In other words, tweet about it, and post it on Facebook, Google+ and LinkedIn more than once. 'I was approached the other day by one of our clients, the CMO of a technology firm who asked me my thoughts on his company’s content strategy. After taking a look at what they were doing, I agreed that they had a lot of good content. Space.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 4, 2011
    [Linkedin] Social Media Measurement – Would You Still Do It If There Was No ROI?
    Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. There has been plenty of debate about the ROI of social media. And And just before my friend  Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. Eventually.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    [Linkedin] Small Business Content Marketing: When to Hire A Freelance Writer?
    Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. So who writes the web content?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin] Blog Writing: 5 Tips to Break a Blogging Rut
    LinkedIn has a section where you can ask questions. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? Reaching customers on an individual level. Read other blogs. Go off script.
  • LEADER NETWORKS  |  THURSDAY, AUGUST 4, 2011
    [Linkedin] Online Customer Communities Change Companies
    Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they willuse. And then, the change hits the fan and they are left trying to react to the impact. But it won't, so they need to participate.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 18, 2011
    [Linkedin] Why Content Marketing with Video Is Key
    Share this on LinkedIn. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. Even back then (2005?) On Thursday, May 19, 2011 at 5 p.m.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Linkedin] What Drives Us? 4 Keys to Creating Compelling Content
    Share this on LinkedIn. I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Sometimes, you feel driven to do things, and you don’t really know why. Lawrence and Nitin Noria. Let me know what you think.
  • B2BMARKETINGSMARTS  |  SUNDAY, NOVEMBER 22, 2009
    [Linkedin] Two simple B2B marketing ideas I wish I’d thought of.
    Simple Idea #2: Many apologies to whoever wrote about this on a blog post or on LinkedIn, but I read this idea over a month ago and didn’t make note of where. Sometimes I find the simplest things the most impressive. Maybe I’m just surprised that, because they are so simple, I hadn’t thought of them before. Save it. Print it.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [Linkedin] Top 35 B2B Marketing Posts for May 2010
    Lead Gen Tips: Use Google to Search LinkedIn - Smashmouth Marketing , May 26, 2010 Since I was spouting all about LinkedIn at Chris Brogan’s New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Linkedin (88). Best of B2B Marketing. May 2010.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Linkedin] Top Social Media and Marketing Books of 2010
    Share this on LinkedIn. Stumped for that last-minute Christmas idea? Books make great gifts, and there’s still time to order for pre-Christmas delivery. Happy shopping! Defy Gravity by Rebel Brown. Don’t you love it when you pick up a book and realize in just the first few pages that the author really gets it ? Share this on Bebo.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, JANUARY 19, 2014
    [Linkedin] Pick Up the Damn Phone — or Suffer the Consequences
    Let''s focus in on social media like LinkedIn, Twitter, blogs, and Facebook. It goes something like this: You’ve done your research about your prospects on social media and maybe even identified a common LinkedIn connection or two. After hearing that bold statement, I knew I needed to share her thinking with you. JILL: Wow. Wrong!
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Linkedin] How To Analyze and Grow Website Visits
    YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic.
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Linkedin] What You Should Expect From Your Marketing Department
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Professional services firms have, at times, had rocky relationships with their marketing functions. This has too often led to unrealistic expectations, disappointment, and a marginalizing of the marketing function. This is truly a tragedy. Wrong. More leads!
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Linkedin] 12 New Year's Marketing Resolutions You Can Actually Keep
    Facebook , Twitter , LinkedIn , and Google+ all give you the opportunity to engage with your prospects and build relationships with them, making it more likely that you'll be able to convert them into leads for your business. With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Linkedin] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers. Prospects who wanted them had to look elsewhere. The latest version, Engage 8.3,
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 3, 2011
    [Linkedin] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
    LinkedIn. by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content for people just like you ?  In that case, isn’t writing what you know likely to be redundant?  That’s exactly what we did with our latest Grande Guide.  Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 2, 2010
    [Linkedin] PR versus marketing: The final battle over social media
    Share this on Linkedin. Last week Vocus, a provider of on-demand PR management software, announced the results of a survey which found that the turf battle between PR and marketing rages on, especially over ownership of social media initiatives. Key survey findings include the following: Lines between PR and marketing continue to blur. 
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Linkedin] How to Get Your Prospects to Call You Back in 2012
    Are they active on networks like LinkedIn or Twitter? It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections. Little Research Goes a Long Way. What are they saying. Prospecting Sales 2.0
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin] 8 Ways to Use the Web to Write Amazing Headlines
    LinkedIn Groups Messages - Email marketing can be a major lead generation source for many businesses. If you manage a Linkedin Group , you can send a message to your group with your proposed headline to see how well it performs. LinkedIn's messaging system is pretty basic, so you will need to use a Bit.ly mean really hard.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin] 5 Mindset Shifts Marketing Leaders Must Make
    Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. 'We all know that real change starts with a shift in thinking. And so we are winding down the  Future of Marketing  series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Photo Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Linkedin] Five unbelievable social media mistakes you may be making right now
    Add a link to a LinkedIn profile or website so people can learn more. 'At my heart, I am a teacher in all I do, whether it is through my classes, books, or blog posts. And it’s my favorite part of my job too. am at a great point in my life where I can share my experiences and help people get through a learning curve quickly. ” 5.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Linkedin] Web Presence Optimization, Reloaded
    From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever.
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Linkedin] How to Target a Non-Technical Audience Using Content Syndication
    'On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? Seems pretty easy to find technology ones, but a little less clear on the business side.” However, it can be done. Based on our firm’s experience, my recommendations would be: 1. Good luck!”
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Social Business Readiness: 5 Questions for Human Resources
    Is your organization using social channels such as LinkedIn to recruit the best people for the open positions? Human resources are the people finders and keepers. Responsible for more than just hiring and exiting employees, they are often chartered with creating innovative projects to shape organizational culture. Social Human Resources
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Linkedin] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Four Worthwhile Link Sources. Business partners.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 14, 2012
    [Linkedin] Which Social Media Juggernaut is Winning the Mobile Battle?
    LinkedIn: LinkedIn may never be the sexiest of the social media top dogs, but it does tend to be the most consistently successful, and mobile is no exception. By simply addressing the issue of efficient and effective user experience, LinkedIn has been able to drastically improve its mobile presence over the past year. FiddleFly.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Linkedin] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing. You do!
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 23, 2010
    [Linkedin] How Much of Your B-to-B Marketing Budget is Going Towards Social.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How Much of Your B-to-B Marketing Budget is Going Towards Social Media? take my survey [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 22, 2013
    [Linkedin] How I discovered my blogging voice by becoming somebody else
    Add Maureen to your LinkedIn network , or contact her at BellflowerMedia@gmail.com. 'By Maureen Hannan, {grow} Community Member. found my voice as a blogger by borrowing someone else’s. Someone who doesn’t exist. About 10 months ago, I launched Cupid’s Laboratory , a blog about the peculiar world of online dating. Some made me giggle.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 26, 2013
    [Linkedin] 8 Questions B2B SEO’s Should Ask In Buyer Persona Development
    ” The answers to this question can lead to LinkedIn exploration for industry groups, organizations, and important publishing websites; in turn generating link building and social media opportunities. A few weeks back I wrote a column for Search Engine Land on B2B buyer personas. Eight SEO-Related Buyer Persona Questions.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin] Eight Ways to Rock at Your Job (or Get a Better One)
    For example, in social media marketing, measures such as Facebook likes, LinkedIn followers and retweets on Twitter are meaningful—but your CEO and CFO couldn’t care less about these metrics. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Have Ideas.
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Linkedin] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    You publish it, tweet it out and post it on LinkedIn. If you see little engagement on LinkedIn during evening hours, shoot for posts during work hours. 'You spend a good chunk of time creating a fantastic piece of content for your B2B audience. It gets some initial views, then fizzles out within days. Does this sound familiar to you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Linkedin] Five reasons Europeans are behind in social media marketing
    LinkedIn? 'By Mars Dorian, {grow} Contributing Columnist. ve noticed something strange here in Europe that I couldn’t wrap my head around. At first. There are exceptions of course, There always are. So I asked few professionals in the field, and I’ve found a couple of conjectures that may surprise you. 1) Clinging to the past . Blink blink.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 22, 2010
    [Linkedin] Creativity… a Sales Thing!
    Thoreson writes Your Sales Management Guru blog and contributes regularly on LinkedIn and other online publications. entails leveraging the same social media used by customers—Twitter, LinkedIn, Facebook, blogs and others. Creativity… It’s a Sales Thing! The good news? Be open : listen to others, try to accept new ideas. Sales 2.0”
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Linkedin] B2B Email Design – Gallery 2 « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Is good to see what’s out there, what is working and what is not.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 16, 2011
    [Linkedin] Pace Yourself: There’s No Finish Line in B2B Social Media Marketing
    It’s fine to pace yourself, but don’t be erratic with your engagement on Twitter, LinkedIn and Facebook. This is the third post in a five-part series by Billy Mitchell on social media marketing in the B2B world. In this post, Billy Mitchell discusses what’s needed to succeed in the long haul. Is it sustainable?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 28, 2013
    [Linkedin] Are we one big web family? Think again.
    Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog , where I write about social business in Western Europe. Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog, where I write about social business in Western Europe. know, food? different kind of {grow}!
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin] 10 Marketing Stories You Need To Know Tonight
    26 Tips to Enhance Your Experience on LinkedIn - Want to get better at using LinkedIn? Social Media Examiner has a new post that provides tips and tricks to make you a LinkedIn ninja. Life gets busy. Sometimes we need a way to recap the important things we missed quickly. 10 Marketing Stories to Keep You in the Know.
  • HUBSPOT  |  SATURDAY, DECEMBER 8, 2012
    [Linkedin] Google+ Now Lets Users Create and Join 'Communities'
    Think of it like your LinkedIn or Facebook Groups! Just like you'd do some digital networking on Twitter, Facebook, LinkedIn, and other online forums, you'd probably want to either find the Google+ Communities where these people hang out. Well, it's about time. Google+ hasn't had a big update in a while, it seems. Thought so.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Linkedin] 5 Ways to Increase Webinar Attendance
    At Marketo we also invite webinar attendees to join our LinkedIn group where they can get access to webinar slides, plus interact with speakers and each other. This strategy has led to a significant increase in our LinkedIn group membership and user engagement. by Andrew Spoeth How do we get an audience to show up for an event?
  • SAZBEAN  |  WEDNESDAY, MARCH 9, 2011
    [Linkedin] An Easy Method for Content Curation
    Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Thoughts? News & Notes
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 14, 2010
    [Linkedin] Social Media - Invest in relationships for the long run
    Secondly, by the end of 2010 I foresee that at least 35000 people will have the words “social media” in their current job title on Linkedin. You measured the eyeballs and ears with social media. What about the hearts and minds? We asked David Alston " What are key social media marketing trends for 2010? David Alston.
  • B2B VOICES  |  MONDAY, FEBRUARY 6, 2012
    [Linkedin] A Brave B2B Social Media Book
    Cohen on their new book, The B2B Social Media Book : Becoming a Marketing Superstar by Generating Leads With Blogging, LinkedIn, Twitter, Facebook, Email and More. A couple weeks ago I published here a Q&A with Kipp Bodnar and Jeffrey L. It will help us earn the budgets from senior executives to further develop social channels.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2011
    [Linkedin] “Sirius” About Marketing Operations
    LinkedIn. by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 14, 2012
    [Linkedin] How much time should you spend researching prospects?
    Perusing a LinkedIn Profile can offer insights on the target customer, but the data provided is sanitized. How much time is the right amount of time to spend on pre-call research? Should sales reps spend three to five minutes before calls, or should they allot three to five hours? Some sales reps don’t do any research at all.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Linkedin] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    43% of marketers have found a customer via LinkedIn in 2013. 'Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 9, 2013
    [Linkedin] Lead Gen: A proposed replacement for BANT
    Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. 'Tweet According to the MarketingSherpa   2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Another 17% ask budget-related questions. A = Authority.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Linkedin] A 13-step crash course in digital marketing
    'Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Before Before 2018, digital media spending is expected to equal or exceed television. The So do 78% of B2B Buyers.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Linkedin] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    49% of marketers reported they’d stick with Facebook if they had to choose, and 16% picked LinkedIn. Takeaway: Don’t run and cancel your Twitter account, but the 1950 marketing professionals who’d pick LinkedIn and Facebook could be on to something. Social Media Is Still Growing. Social Media Is Really Effective. YouTube Is Social.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Linkedin] B2B Marketing Survey Says Email and Twitter Work
    The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+. As usual, I have to provide information about the source of the survey, which few bloggers ever do. Contact New Incite today.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 31, 2013
    [Linkedin] Mobile, Social, Data and CRM: Top Analysts Predict the Future
    Second, platforms such as LinkedIn closely restrict usage of the data they do release. We see early versions of this from Amazon, which suggests products based on what you’ve already purchased or searched for, and LinkedIn, which suggests connections based on people you already know. Brent Leary, owner of CRM Essentials.
  • SALES CHALLENGER  |  MONDAY, MARCH 24, 2014
    [Linkedin] Dummy-Proof Your Social Selling Strategy
    The members we spoke with all use LinkedIn for their social selling initiatives, while two also use Twitter to expand their social media reach. a database, weekly e-mail, or LinkedIn group) to deliver content to sales reps, which they then share with customers via social media. 'Social media can be a scary place. and SnapWhos?,
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Linkedin] SEO: 301 Redirects Don't Pass Existing Social Shares
    For each page on Performable.com’s blog, we recorded the number of views that page had in the last month, and the number of tweets, likes, LinkedIn shares, and so on for the page. LinkedIn. Over the last month, as we prepared to shut down the Performable website after HubSpot’s acquisition of them. In summary: Twitter.
  • HUBSPOT  |  FRIDAY, MAY 25, 2012
    [Linkedin] 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns
    Closely monitor your Facebook account, Twitter mentions, LinkedIn comments, etc. We often fall into the trap of assuming that lead nurturing is a completely email-driven strategy. But technically, lead nurturing is defined as consistent and targeted communication to move your leads further down the funnel. Not too shabby! 4) All together now.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 28, 2010
    [Linkedin] B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! recently read an article in eMarketer.com that I thought I’d share some highlights. Areas where we excel are in maintaining company-related profiles on social sites, microblogging and participating in 3rd party discussion sites.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Linkedin] Lead Generation Effectiveness – What Works and What Doesn’t?
    I’m an extensive user of social media – Twitter, Facebook, Linkedin, Google +, etc. 'When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? The answer to this question can be found in the chart below. Since it’s the last day of July, we can help you plan for August.
  • MI6 MARKETING AGENCY  |  FRIDAY, SEPTEMBER 23, 2011
    [Linkedin] Marketers & Healthcare Apps?
    Leave a comment below or join the Mi6 Marketing Professionals Peer Network Linkedin Private Group and discuss this with me and other marketing professionals. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Really? Some Thoughts to Consider.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Linkedin] The Social “Easy” Button
    social networks like Linkedin, Twitter and Facebook) as the primary outposts for your digital presence. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Linkedin] Your Dreamforce Survival Guide #DF11
    LinkedIn. by Jesse Noyes | Tweet this Heading to Dreamforce 2011 ? Better get into survival mode. With more than 30,000 attendees expected, a jammed expo floor and some of the best keynote speakers you can fit in less than a week, Dreamforce is the cloud computing event of the year. But it can be a dizzying event if you’re not prepped.
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 27, 2011
    [Linkedin] Think Outside the B2B Trade Show Booth
    However, show-specific blogs were written and promoted via Twitter and LinkedIn. Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. SITUATION. STRATEGY. Check our resources. RESULTS.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Linkedin] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. Little Perspective Please.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Linkedin] How To Build Sustainable Relationships With Your Advocates
    It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. This post is the third in a three-part series advocate marketing. Check out part one and part two. .
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Related Posts: New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline LinkedIn and Twitter Advertising and Marketing Options; A Primer Focus Roundtable Recap: Optimizing Landing Page Conversion Rates. Let’s talk retargeting.  Tracking Retargeting. Company A: Website. Get it? Think about that one!
  • EARNEST ABOUT B2B  |  THURSDAY, MARCH 8, 2012
    [Linkedin] This is the week that was: Don’t put all your eggs in one digital basket
    Social network demographic of the week: LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation. Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there.
  • MUTT GROUP  |  THURSDAY, MARCH 3, 2011
    [Linkedin] What is Your Biggest Content Marketing Challenge?
    This ad has been running on LinkedIn. You can get involved and tell us what you struggle with by sharing your comments below or by visiting this poll on LinkedIn [link]. Every marketer I know is diving into branded content, or content marketing as some would refer to it. Others are working with firms like the mutt group. Measurement.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    All sorts of people follow us on Twitter, LinkedIn, and other social networks. On LinkedIn, share both the title of, say, a blog post, and also try including some details or sound bites from within it. If you've got a Facebook page or LinkedIn group, you can also poll your members to find out what kind of content they like best.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Linkedin] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    User reviews and rating systems can be found on review sites such as Yelp, within social networks (LinkedIn Reviews is a great example), or particularly in the case of ecommerce businesses, implemented directly on your website. An individual's purchasing decision can be influenced by a large number of factors. What Is Social Proof?
  • HINGE MARKETING  |  MONDAY, MARCH 31, 2014
    [Linkedin] New Research Report: Why and How Clients Seek Visible Experts
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Hinge has just released a new study on why and how clients select and use high visibility experts. It’s called Finding Experts: Why and How Clients Seek Visible Experts and is available as a free download. About the Research. How Clients Find Experts.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Linkedin] New Research Study: How Professional Services Buyers Check You Out
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Every once in a while a piece of research comes along that neatly fills in a missing piece of the professional services business development puzzle. The Hinge Research Institute , our independent industry research organization, has just released such a study.
  • HUBSPOT  |  WEDNESDAY, JULY 28, 2010
    [Linkedin] Facebook Questions Launches: Marketers Cheer
    As companies like Yahoo and LinkedIn have used a Questions feature for years, this is not an unprecedented addition, but it highlights the possibility for individuals to communicate in a new way with people outside of their direct Facebook network. Today, the social networking platform released Facebook Questions. Marketing Takeaway.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 18, 2012
    [Linkedin] It's OK To Be A Stage 5 Clinger When It Comes to Inside Sales
    Don’t stop at talking to the admin to find more contacts to talk to – use resources that have databases of contacts like Netprospex , Linkedin , etc. scenario came up the other day where I found myself saying to a rep, “Stalk her! Be a stage five clinger!” Call from different phone numbers. during those attempts.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Linkedin] How to Be a Guest Blogger Any Editor Will Love
    Even if you don’t comment, actively support the blog by sharing posts via Twitter, LinkedIn or other channels. As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors. Over the past 16 months, I have worked with so many great writers and edited over 330 posts. Read other posts.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 29, 2010
    [Linkedin] Social Media Catching On In The B-to-B Markets
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! They are finally seeing that there are opportunities to generate leads and position themselves as thought leaders according to a new report from eMarketer.com, B2B Social Media Marketing Heats Up. If you like this post, please pass it on to friends.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 6, 2010
    [Linkedin] Adding Social Icons Helps Drive E-mail Marketing Campaigns
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! If you haven’t, you should and here’s why: A recent study by GetResponse showed that e-mail messages that included social sharing options generated 30% higher click-through rates than e-mails without a social option. take my survey [link].
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 10, 2010
    [Linkedin] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
    JDGershbein and @LewisHowes are great resources for LinkedIn. The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Linkedin] How to Save Time & Effort with Your Social Media/Facebook Posting
    Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Or do they? No problem.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 21, 2010
    [Linkedin] 5 Ways to Integrate Sales and Marketing
    Take our Linkedin poll. (We’re proud that Marketo featured our highly acclaimed white paper, How to Find New Customers , on their Marketing Resources page. Thank you.). What do you think of Marketing Automation? Every expert in sales and marketing today says the same thing. You simply must integrate sales and marketing in your business.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] 14 Must Attend Dreamforce Sessions for Marketers
    Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. by Jesse Noyes | Tweet this It’s that time of the year again. Dreamforce is upon us. Here are 14 Dreamforce ’12 sessions you won’t want to miss! Tuesday, 9/18 12:30-1:30PM.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 16, 2010
    [Linkedin] Stop boring me with your blogs
    Share this on LinkedIn. I’ve compiled a list of the world’s most chronically boring bloggers.  Some of them are pretty well-known. Of course I would never publish such a list, but I wonder if boring bloggers even realize how dull they have become. 1) Your posts are too damn long. Long blogs = snooze time. ZZZZzzzzz. Nap time.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin] Welcome Luke – To A Social World
    So we announced his birth on Twitter and Facebook and LinkedIn. My son, Luke William Brenner, was born on Wednesday October 5th at 4:25am. He weighed in at 8 pounds, 10 ounces and measured 22 inches long. My wife Elizabeth and the baby are both doing great as we plan to return home from the hospital today. Sign him up for Facebook?
  • WEBBIQUITY  |  WEDNESDAY, JUNE 30, 2010
    [Linkedin] Business Blogging – Do You Have What It Takes?
    Good bloggers are social creatures; they link to other bloggers, write copy that attracts links, leave relevant comments on other blogs, respond to comments on their own blogs, and interact with other bloggers through other social media such as LinkedIn and Twitter. Share this on LinkedIn. How do you get there? Curiosity. Passion.
  • INBLURBS  |  THURSDAY, JANUARY 20, 2011
    [Linkedin] 7 Ways how to empower your social networking with blog commenting
    FREE Report: 8 Steps to Get Seen On LinkedIn. When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business. Research the blogs that your customers are reading.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Linkedin] How to Squeeze More Lead Gen Juice From Your Social Presence
    The next time you tweet a link, post a message on Facebook or LinkedIn, or upload a video to your YouTube channel, consider the following 10 tactics to make sure you're squeezing out as much lead gen juice as possible from your social media strategy. Participate in LinkedIn Answers. Make sure every blog post you share includes a CTA.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Linkedin] Move From Branded Content To A Content Brand
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Our most recent  Future of Marketing  interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. How is it changing? Content Marketin
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 7, 2010
    [Linkedin] Marketing Data Security: 5 Tips To Secure Your Laptop
    Connect with Kevin on  LinkedIn. Share this on LinkedIn. Kevin Gilbert. Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. LAPTOPS. Would confidential information become compromised?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Linkedin] Defining the Modern Marketer: Why Grit Matters Most
    The following post is an excerpt of a recent LinkedIn article titled, “Defining the Modern Marketer: Why Grit Matters Most.” Check out Roland’s full post on LinkedIn for two practical tips. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 12, 2011
    [Linkedin] 4 Conversation Starters for Selling Marketing Automation to the CEO
    LinkedIn. by Michael Martin | Tweet this Ever wonder what keeps your CEO awake at night? What nagging fear fills the chief with dread? In all likelihood, it’s probably one, or both, of these two persistent questions: “How is my company going to make its number? and “Are my competitors going to outperform me?”. CEOs love accountability.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Linkedin] Feeling Awkward at a Networking Event? 3 Ways to Break the Ice
    The entire platform of networking has largely moved out of our local coffee shops and onto online sites like LinkedIn, taking the need to be physically present to cultivate relationships out of the equation. 'Did you know that Garth Brooks sang a song about the importance of networking ? Well, pretty much. Oh, you’re from [X Company]?
  • LEADSLOTH  |  THURSDAY, SEPTEMBER 24, 2009
    [Linkedin] 8 Tips to Get Started with Marketing Automation
    Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. “Where do I start?” is the question I get asked most by attendees of the  MarketingSherpa B2B Marketing Summit in San Francisco. Choose Your Products and/or Business Unit. Set Your Goals.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Linkedin] 6 Tips to Make Your Blog More Successful in Reaching the.
    The more content can also fuel repurposing content through other social media platforms such as Twitter, Facebook and LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! blog should be central to your company’s social media strategy for new business. Be consistent. Write concisely.
  • SAZBEAN  |  TUESDAY, MARCH 18, 2014
    [Linkedin] 5 Ways to Use Social Media for Real Estate Marketing
    Set up social media accounts Facebook is the number one social media account to use, though don’t overlook Twitter and LinkedIn, the latter an excellent social media website that enables you to interact with business professionals. What’s more, don’t neglect real estate relevant websites like Architizer , WellcomeMat and Zillow either!
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 9, 2010
    [Linkedin] Why Manufacturers Should Use Blogs as a Brand Building Tool to.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Contractors, plant engineers and maintenance workers are looking at ways to solve problems and learn quick tips on how to do their jobs better. Nearly 60% said they were better known in their industry because of their blog. take my survey [link].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 25, 2011
    [Linkedin] Eloqua Goes Titanium
    LinkedIn. by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.”  We think that’s an understatement.  It might just be the event of the year.  Note to those who attended his keynote last year: where was he hiding that iPad?). This year, we are a Titanium sponsor.  Facebook.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 23, 2010
    [Linkedin] Webbiquity 2010 Christmas Card
    Share this on LinkedIn. Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on Mixx. Share this on Reddit. Share it on StumbleUpon.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Linkedin] Google+ on its Third Birthday
    Unlike Facebook and LinkedIn that allow one Profile to support many email identities and even social network logins, Google+ is a little like season two of Orphan Black: orphan clones are everywhere on G+ if you don’t watch your steps. No, not even LinkedIn or Twitter. Ceci N’Est Pas les Médias Sociaux. The Church of Google+.
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