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  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Native Advertising Is Not Content Marketing
    This is native advertising. I’ve written a thorough overview of native advertising on LinkedIn , but let’s look at one example. When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. It’s an asset.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Linkedin] Trending: How To Justify Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? How To Justify The Value Of Content Marketing?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Linkedin] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Linkedin] How B2B Buyers Have Changed- and the Role of Content & Social Media
    LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. Cold calling and ABC (Always Be Closing) have been dead for years.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 9, 2011
    [Linkedin] Twitter SEO? Think Twylah.
    saved this for last, but you’ll see there is a box at the bottom righthand corner that includes an advertisement for my new LinkedIn marketing book. Every person or business has probably had that “Aha!&# Yes, there is. It’s called Twylah. There is no doubt that this can be done. How far down is tweets.intelligistgroup.com?
  • FATHOM  |  THURSDAY, OCTOBER 24, 2013
    [Linkedin] Best Practices for B2B Social Media Success
    In 2013, over 50% of B2B companies acquired a customer via Facebook and 43% acquired a new customer through LinkedIn. The top performing B2B companies of the last year got the bulk of their leads from LinkedIn, Twitter and YouTube, with LinkedIn leading the pack by a significant margin. B2B Lead Generation through Social Media.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Linkedin] How Sage Does Social Demand Generation
    It’s important to note that, while Facebook or LinkedIn might be free, the resources you’ll need to support social efforts won’t be. So if you have an email newsletter, think about how you can chop that up for Facebook, LinkedIn or Twitter. But many demand generation marketers don’t know what to make of it. Do a Social Audit.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin] How To Chop Up Your Webinar Content
    But if you’re targeting a specific, more professional audience, LinkedIn might be the way to go, even if it has a lower lead volume with the highest cost of acquisition. Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. And she loves helping them do it.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Linkedin] The New Digital Climate: AdTech and MarTech Join Forces
    Marketo LaunchPoint parners such as Bizo (now LinkedIn Marketing) and AdRoll help primarily B2B marketers do retargeting; Google and major DMP/DSP LaunchPoint partners such as Turn, MediaMath, and Rocket Fuel help major B2B and B2C marketers as well. 3. The market is shifting and demanding this merging of technologies. The key take-away here?
  • SYNECORE  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin] Happy Halloween from Down in the (Silicon) Valley.
    Reid Hoffman, Tech VC and Co-Founder of LinkedIn - John Belushi. As I lay in bed on the eve of All Hallows Eve, my mind drifted off, my senses took their leave; far away from the chill of the great northern plains, to sunny Silicon Valley, where the warmth never wanes. Dramatis Personae. Mark “Zuck” Zuckerberg, CEO of Facebook - The Fonz.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 9, 2013
    [Linkedin] How Companies Use Content Marketing to Generate New Leads
    When it comes to social media, 83 percent of B2B companies rely on LinkedIn (it’s the top social site they use). Traveling Salesman (Photo credit: John Fraissinet) What tactics are marketers using to generate new leads? That depends on whether you’re marketing B2B or B2C. For B2C companies, the hardest part is managing social media.
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Linkedin] Marketing to Millennials: Does it Matter to You?
    Millennials have been called a lot of things both good and bad. Entitled. Elusive. Diverse. Altruistic. Educated. Whatever you think of millennials, though, it still remains a fact that many organizations are scrambling to figure out how to speak to millennials through their marketing. Read on for answers. What Are Millennials? Conclusion.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Linkedin] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    ” Also, make sure to change your titles on LinkedIn, too -- hiring managers will check for consistency on LinkedIn, Leslie said. Although you should leave this section off your resume, you should have something in the Summary section of your LinkedIn profile. Humans! What Hiring Managers Definitely Care About. Length.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Linkedin] What Does A Content Marketing Plan Look Like?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? What Does An Effective Content Marketing Plan Look Like? Content Marketing
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Linkedin] 10 Steps to Better Visual Marketing With Canva
    One smart idea is to post on LinkedIn with an embedded SlideShare. This LinkedIn post received 8,660 views and the SlideShare received 146,605 views. Using graphics to tell the story of your brand is the next big thing of social media. Images are the new call to action (CTA). Tweets from Twitter. Facebook posts. Google+ posts.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 7, 2012
    [Linkedin] The History of Marketing [Infographic]
    Social media spreads in 2003 and 2004 with Myspace, LinkedIn, and Facebook. If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. In 1922 radio advertising kicks in, followed a few decades later by television commercials in 1941. Anyone?
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Linkedin] Hinge’s Fab Five: June 2014
    How to Publish on LinkedIn for Maximum Exposure. LinkedIn is a great social platform for your professional services firm, but only if your target audience sees your content. From what day to publish to who you should publish with, this post gives a variety of helpful tips to help you make the most of LinkedIn.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Follow him on Twitter and LinkedIn. Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. Inbound sales, inbound marketing - it seems like that’s the only strategy that sales leaders depend on these days to generate leads and grow pipeline.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 29, 2015
    [Linkedin] 17 of the Best WordPress Plugins for Marketers
    Formerly known as Tweet Old Post, this plugin helps marketers extend the life of their old posts by automatically sharing them to social networks like Twitter, Facebook, and LinkedIn. 40,296. That's the number of plugins on WordPress. Here's the good news: We've done the work for you. 17 Essential WordPress Plugins for Marketers. 1) Jetpack.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Linkedin] Content Marketing: How This Software Company Achieved More with Less
    They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Those that allocated more got greater results.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 12, 2012
    [Linkedin] List Buying: 3 reasons why this tactic can be deadly for marketers
    In fact, a couple of weeks ago, one of the members of the B2B Lead Roundtable group on LinkedIn asked: “I am looking for input on lead purchasing. Tweet Editor’s Note: Buy, build or both? This is the eternal quandary for many marketers and salespeople looking for a reliable list to contact. Today, she explores the downsides of list buying.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 5, 2015
    [Linkedin] Social Media Legal Risks for Financial Institutions
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. A financial institution’s social media engagement can attract new customers and increases community engagement, but it can create exposure to serious legal risks. This can significantly impact the […]. Author information. Ethan Wall. Social Media and the Law
  • PAUL GILLIN  |  THURSDAY, JUNE 9, 2011
    [Linkedin] How Much Should You Pay For Content?
    There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. What’s that going to cost you? 10 per word.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 8 Steps To A More Effective B2B Content Marketing Program
    recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? Step 1: Write It Down. There is no point of reference over time.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 30, 2011
    [Linkedin] Find New Customers Fan of the Month – Joe Large
    According to Linkedin , Joe is the Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large. Go Irish!). We really appreciate it.
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Linkedin] 5 Essential Functions for Every B2B Website
    Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S. But what kind of functionality does your B2B website really need?  What website strategies should you pursue for business marketing?  Community. and Canadian resellers.
  • HINGE MARKETING  |  FRIDAY, MAY 23, 2014
    [Linkedin] Key Things to Research When Rebranding Your Professional Services Firm
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. A good brand can be a powerful thing, but a brand that doesn’t embody the core and spirit of your firm can be devastating. It’s no secret that rebranding your firm is quite the endeavor , but the advantages can be worth the time and investment.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    If you research beforehand, your introduction to the decision maker in an account should be warmer. A top-down approach is much more effective: Research higher level contacts on LinkedIn, read company blogs, and be active on other social media outlets to examine your prospects’ roles, interests, pains, and needs. Mass email marketing.
  • HINGE MARKETING  |  MONDAY, APRIL 13, 2015
    [Linkedin] Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Sometimes a new perspective comes from a direction that you least expect. That’s what happened to me on a recent trip to Istanbul. That new perspective was on why professional services marketing so often goes off-track and how to fix it. Sound familiar?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Linkedin] 78 Tweetable Moments From Social Media Plus #SMPlus
    hemmons: LinkedIn is Facebook with a tie. things to a great #linkedIn profile: customize headline, add photo, add your websites, add twitter, customize your link. LinkedIn profile makeover training for sales folks is a good start. Returning from a conference I always have that crazy buzzing going on in my head. Serve. dpbell.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 21, 2013
    [Linkedin] Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2
    For a more deeper dive into social networks for B2B, including an in-depth analysis of Twitter, Google+, Facebook, LinkedIn and more – watch this fun, lively webinar: Social Media 2013: What Sites Are Most Important to Marketers This Year. Lee highlights the importance of B2B marketing through social media in the second half of the webinar.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 26, 2015
    [Linkedin] Stop Focusing On The Sales Process, Silly!
    Social selling requires more than sending out Tweets and LinkedIn posts. The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. They need content and contacts to help them through their journey – at their own pace. Forrester).
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin] The Road to the Top: Personal Branding Examples in Professional Services
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. Ready? Alan Weiss, Ph.D. How did he build his profile to its current status?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin] How Social Media Is a Lot Like Sex [DATA] #socialsmushing
    Tweet This ( Source ). 6) Every 60 seconds, 66,000 things are shared on Twitter, 695,000 things are shared on Facebook, and 7,000 things are shared on LinkedIn. Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? The similarities are really quite striking.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin] Top 5 Marketing Initiatives for Accounting & Financial Services Firms
    Social media : Share your content, network with industry influencers, and lead ongoing industry conversations on platforms like LinkedIn, Twitter, and Facebook. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. We surveyed 530 professional services firms, covering all industries and firm sizes.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, Marketo : Can you tell me about your upcoming book “LinkedIn for Business”? Brian : Well, I think the visibility is the biggest one.
  • SAZBEAN  |  FRIDAY, OCTOBER 21, 2011
    [Linkedin] How to Cater Your Marketing Strategy to Different Social Networks
    Do you have the same criteria on LinkedIn for who you choose to connect with as you do on Facebook? If Twitter were like LinkedIn, would you still ‘follow’ as many people? Just as all audiences are not the same, neither are all social media sites. Think about it. Step 1: Create a Personal Account. News & Notes
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] Blog Design Blink Test: Simple, Easy Navigation
    Your other accounts, Twitter, Facebook, LinkedIn, etc. A way to see and hear you with a video clip. In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Navigation/Simplicity  (Layout, use of white space and read more). Quality Content  (Problems you solve for your readers). Your picture.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Linkedin] Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. When IT consulting firm Pariveda Solutions started business, its founders knew exactly what they wanted to accomplish: they wanted to create a firm that would last for a hundred years. ” Already, Pariveda was a business with a difference.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 22, 2011
    [Linkedin] The Biggest Mistake Marketers Make
    Follow me on Twitter , LinkedIn , Facebook  or Subscribe to future updates to the B2B Marketing Insider Blog. Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Does your content languish on the shelves? Use their words.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 2, 2011
    [Linkedin] Who Tweets? Survey Says Twitter Use Up More Than 60 Percent
    Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found. For me, this was more than just a “where were you when…?&# moment. Demographic Breakdown. And that is OK.
  • WRITING ON THE WEB  |  THURSDAY, MAY 12, 2016
    [Linkedin] How to Start a Blog: 7 Steps BEFORE You Blog
    They ask me “Can’t I just use Facebook, LinkedIn or Twitter?”. How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Linkedin] How Much Is Your Time Worth?
    Post discussions in LinkedIn Groups related to the content. Take a minute to think about this question.how much is your time worth? If you had to figure out YOUR hourly rate what would it be? Now think about all the things that you need to do everyday.reference checking.interviewing.sales calls.putting out fires. Usually it's near the bottom.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Linkedin] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Of the people using social media, 38% said they use it to ask for suggestions and recommendations from other users, and a whopping 73% use it to browse existing discussions of the product (on sites like LinkedIn and Quora). In the B2B software world, it’s a buyer’s market. The answer: social proof marketing. Social proof is the new marketing.
  • VOLACCI  |  TUESDAY, JUNE 4, 2013
    [Linkedin] 5 Email Marketing Tips for a Record-Breaking Quarter
    Email Marketing Google Plus One Tweet Widget Linkedin Share Button Facebook Like The name of the game hasn’t changed, but the path to increased revenue has. Email marketing isn’t just that thing you should be doing but aren’t; it’s that thing you should be doing that could make the rest of 2013 one of the best yet. Let''s fix that! 1.
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Linkedin] A B2B SEO Strategy to Attract the Right Prospects
    Here are a few popular methods for promoting your content: LinkedIn Groups. We all know LinkedIn is great for B2B marketing, but many firms fail to use LinkedIn Groups. Which LinkedIn Groups are you getting the most engagement in? Why wouldn’t it be? With that said, there are ways to succeed with B2B SEO.
  • JUNTA 42  |  TUESDAY, DECEMBER 8, 2015
    [Linkedin] UK Marketers Need to Get Back to Basics [New Research]
    Their usage of the top social media platforms (LinkedIn, Twitter, YouTube, Facebook, and Google Plus) has increased. When it comes to content marketing, UK marketers are doing more: Sixty-six percent of marketers say they expect their organization’s content marketing budget to increase in the next 12 months. What is going on? Conclusion.
  • THE POINT  |  TUESDAY, MAY 3, 2016
    [Linkedin] Salesforce “State of Marketing” Report: Better Happy Than Good
    Question: does advertising on LinkedIn “count” as social media, or should it really be viewed as another advertising channel, i.e. Social PPC ? (I’d be curious to know, if you were to take Social PPC out of the mix, how many “high-performers” are reporting measurable success with their organic social media channels.).
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Linkedin] 17 Reasons Why I’m Lucky To Be In Business Development
    Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Also ,  LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. Also, thank you Twitter for the ability to create lists to help keep my connections organized. Patrick’s day?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2011
    [Linkedin] How to Structure a Marketing Operations Team
    LinkedIn. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture.
  • ACT-ON  |  WEDNESDAY, MARCH 23, 2016
    [Linkedin] New Research on How B2B Marketers Get More Leads
    And in LinkedIn Group B2B Technology Marketing Community ’s B2B Lead Generation Trends Report. Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. Sound good?
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Linkedin] 11 Myths of Social Media Marketing
    Share this on LinkedIn. Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Argh, no! Um, no.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Linkedin] How to Expand Your Circle of Marketing Influence by Christopher Ryan
    LinkedIn), affiliates, industry influencers, press, and analysts.  Starting with your organization at the core, everyone that you can possibly do business with can be pinpointed somewhere in relation to the center.  As those individuals in the outer reaches of our marketing influence are brought closer to you, they become part of your circle.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Linkedin] How to Use Google Plus for Personal Branding and Establishing Author Rank
    Don’t think of it like Facebook or LinkedIn, where the connections come more automatically from your existing relationships. Because Google+ allows you to put so much there, to me it is second only to LinkedIn as your most important online resume (and perhaps from a search consideration, your most important). Benefits? Will you?
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Linkedin] How to Build a Great B2B Community on Facebook
    The social network of choice for many B2B marketers is LinkedIn. We know you (yes, you B2B marketer) are skeptical. Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. Symantec. Neenah Paper. Interaction.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 16, 2013
    [Linkedin] How to Develop Your Social Media Strategy
    Try looking at LinkedIn profiles and see which groups they are involved in. Many executives routinely include their twitter handle or LinkedIn profile in their signature block. If yours is a B2B social media strategy, you will probably be pretty safe with LinkedIn as a starter. Try measuring retweets on LinkedIn. Reach.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Linkedin] 14 Content Marketing Tools to Help Your Business Grow
    With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Buffer. Yoast. MailChimp. PRWeb. Tweriod. Bundlr. Trello. IFTTT. Pocket.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 24, 2011
    [Linkedin] My Social Media Hangover
    While I always seek to meet the needs of the audience here on  B2B Marketing Insider , I think missing a post last week and lightening up on my tweets, LinkedIn updates and Facebook comments was not a huge disappointment to anyone. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Image Source.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Linkedin] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Creating a content calendar is just one important aspect of your marketing planning for 2015. After you have a content strategy in place that addresses your services and key topic areas, it’s time to create a content calendar. Getting Started.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Linkedin] Building Your B2B Marketing Database
    Some data discovery can be done via LinkedIn and scouring corporate websites, which are likely to provide contact names, titles and email addresses you can use to populate your company records. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  Plenty. Account name, address. Phone, fax, website.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 30, 2012
    [Linkedin] Are you a Sales Manager or a Sales Leader?
    You can also follow him on Twitter [link] , on Facebook www.facebook.com/TheSalesHunter and on Linkedin [link].  . Are You a Sales Manager or a Sales Leader? By Mark Hunter “The Sales Hunter”. Today, I have a guest blogger, Mark Hunter. His new book is on my recommended list for all of you., Ken Thoreson, www.AcumenManagement.com.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin] The 45 Inbound Marketing Terms You Should Know [Glossary]
    LinkedIn. LinkedIn is a business-oriented social networking site. As of June 2010, LinkedIn had more than 130 million registered users, spanning more than 200 countries and territories worldwide. Bottom line: If you’re not on LinkedIn, you’re SO LinkedOut. M. Yes, I did volunteer to write this seemingly daunting post.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Linkedin] RedPoint Offers Broad, Deep B2C Marketing Automation
    Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Linkedin] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    LinkedIn allows for even more detailed targeting (by job title, company size, groups, and more) and Twitter recently entered into a partnership with Acxiom and Datalogix that will allow advertisers to target Twitter users based on past offline purchase behavior. However, only 34% of those same marketers felt such tactics were successful.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Linkedin] 7 Personalities of a Social Executive
    In the business world, one good example would be Michael Dell, Chairman and CEO of Dell Computers.  In her recent article “ Connect with Business Leaders: LinkedIn is the Fortune 500 Exception ,” Lori Ruff already went a long way in singing Dell’s praises: “Michael Dell has taken the virtues of LinkedIn and used them to propel forward.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 19, 2012
    [Linkedin] Recovering from the Worst: What to Do When Your Social Media Channel is Hijacked
    By now we all know that LinkedIn recently  disclosed that up to 6.5 LinkedIn has claimed that no accounts have been compromised as a result of this incident. LinkedIn is primarily a site that your employees use personally and so isn’t one that CIOs necessarily need to worry about. million user account credentials were breached.
  • VIEWPOINT  |  TUESDAY, APRIL 16, 2013
    [Linkedin] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
    clear takeaway for me was that big bets are being placed on companies that provide solutions that leverage data from multiple platforms (such as CRM, LinkedIn…). The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” ways to leverage technology to empower your team.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 26, 2013
    [Linkedin] The Four Pillars of Content Strategy
    In other words, tweet about it, and post it on Facebook, Google+, and LinkedIn more than once. Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. Production – How do you make it easy to produce? Repurposing – How do you repurpose it to get the most out of it?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Linkedin] Chart: The Summer of the Small Business Social Boom
    Quite a few of these customers are growing at a very fast pace and are attracting alot of attention on traditional social sites like Facebook, LInkedIn, and Twitter, but also on less talked about, but high volume social discovery sites like Quora, Reddit, and StumbleUpon. Those customers ?with What is going on? 
  • MARKETRI  |  FRIDAY, MAY 25, 2012
    [Linkedin] 7 Ideas to Rev Up Your B2B Marketing this Summer
    Update your LinkedIn profile. Make a list of interview questions and reach out to experts in your LinkedIn and other social networks. Memorial Day Weekend is here, signifying the unofficial start of summer! Since our grade school days, summer has been ingrained in our minds as a time for reading. " Spruce up SlideShare.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Linkedin] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. What is marketing automation, and what can it do for your firm? Imagine this scenario: While on your firm’s website, a prospect is intrigued by the topic of a guide you offer and fills out a form to download it. Measure results and ROI. Landing Pages.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Linkedin] Terminus Offers Targeted Display Ads for B2B
    For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Nor does it address the challenges that users face in making sense of it all. pricing.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Linkedin] Today’s Facebook Update Changes the Way We Will Interact With Content
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. By Introducing Facebook Reactions. Will this impact my Page? Page owners will be able to see Reactions to all of their posts on Page insights.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Linkedin] How To Be A Better Listener in Content Marketing
    So, I started subscribing to NutshellMail , which delivers a digest of Twitter @and LinkedIn) info via email. While I've followed blogs, used Google Alerts, followed Twitter streams, and subscribed to a lot of emails for years, I'll admit that I was a bit of a disorganized mess. wanted to end the feeling of information overload.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin] 30 Killer Resources to Learn Content Marketing
    LinkedIn’s Content Score. Image credit:  LInkedIn. Get an objective measure of your content’s performance with this all-new tool from LinkedIn. Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2011
    [Linkedin] Why We Need More Social And Less Marketing
    —— Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Social. Digital. Content. Inbound Marketing. Community. These are the words that swirl around in my head all day long and fly-by on my Twitter feed. To me, marketing’s main goal  is to advocate for customers. Photo Source.
  • BIZIBLE  |  TUESDAY, APRIL 5, 2016
    [Linkedin] What We Learned From Our Latest Account-Based Marketing Campaign, CMO Box [Data]
    As our marketing team here at Bizible has transitioned to a more ABM-centric marketing strategy, we’ve been experimenting with various ABM tactics , including changing our LinkedIn ad strategy to an ABM-focused one. This past month, we continued to experiment with different ABM campaigns by launching our first account-based mailer campaign.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 19, 2014
    [Linkedin] B2B: How to Close Your Sales Qualified Leads
    The night before (when you can actually review), dig into search engines, website visitor data, LinkedIn and other social media, CRM, etc. Artillery B2B Marketing Blog > The Forward Observer Are you faltering at the goal line when it comes to closing sales qualified leads? The B2B sales lead game has changed. Here''s how you can score big.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Linkedin] Architecture Marketing: 5 Tools to Measure Success
    Did they find you on LinkedIn ? On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You’ve done brand research, nailed down a solid marketing strategy , and are making an impact in the industry. Don’t be paralyzed by finding the perfect system that will last forever (there is no such thing).
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Linkedin] 5 Ways to Boost Your Company’s Twitter Followers
    Join us on LinkedIn and Twitter for more social media tips and strategies. Related Stories How to Use LinkedIn Showcase Pages to Connect With Your Audiences From Resident Expert to Visible Expert℠: The Story of Rita Keller 5 Tips to Reach Your Social Media Goals. Your professional services firm has a Twitter account. Now what?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Linkedin] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    LinkedIn. by Elle Woulfe | Tweet this What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. Chart compiled by Vicky Brock. Share email. Facebook. StumbleUpon. del.icio.us.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 23, 2012
    [Linkedin] Over Prepare, And Then Go With The Flow
    leverage social media site like LinkedIn and Jigsaw to gain some background on my prospect. A lot of times on LinkedIn, professionals will list their proficiencies and skills. It has always been a goal of mine to convey a certain level of calm, cool, and collected in my everyday life and the conversations I have with others.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2011
    [Linkedin] Dreamforce: Ending the “Accidental Revenue” Myth
    LinkedIn. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Too often, we buy into the story that some genius rolls out of bed, has an epiphany and – Wham! Google, or Apple or even Salesforce.com is born. While I was at the beach this year, I read Peter Sims’ Little Bets. Lather, rinse, repeat. Share email.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Linkedin] How the HubSpot CMO Screens for Top Marketing Talent
    also take a look at their social profiles to see if they're active on sites like LinkedIn, Twitter, Facebook, Quora, Pinterest, etc. One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. how often?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 18, 2013
    [Linkedin] Engagement Strategies For Always On, Multichannel Marketing [New Guide]
    Examples of specific engagement strategies for channels including LinkedIn an editorial forums. by Eloqua | Tweet this By now you likely have met our friend, Modern Mark , who’s putting Modern Marketing to work for his organization. No longer can marketers or sales reps relegate communications to company centric conversations.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Linkedin] Marketing That Helps People? An Interview With Jay Baer
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Social Media
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Linkedin] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Four Worthwhile Link Sources. Business partners.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin] 6 Tips for Easy Ebook Promotion with Social Media
    Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Linkedin] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    Subscribe to the B2B Marketing Insider Blog or f ollow me on Twitter , LinkedIn , Facebook. Is 2011 turning out the way you expected? Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days? Maybe you will see parallels in your organization.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Linkedin] Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
    In 2016, the prospect has ALL of that information -- from my website, from LinkedIn, from Quora. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. In fact, I largely built my entire career off getting good at it. Ok, so what’s the problem, Brian? Good question.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Linkedin] Facts about Fearless Competitor
    And our Linkedin Profile and social media. Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. Every Friday at 11am). Thoughts about this blog on B2B lead generation and marketing. 47,949 views all-time as of last night (Gulp! That’s a decent-sized city!). Why not? It’s all free.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Linkedin] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). College graduation is just around the corner, which means it’s almost speech season. We want to help. Don’t try to boil the ocean.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Linkedin] Social proof and your battle for credibility
    While researching my new book  Return On Influence , I immersed myself in the world of the Internet elite and concluded that on the social web, the badges of “social proof” really do matter … probably more than real achievement! So it may come as a surprise that I have made a decision to ignore them, for good business reasons.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] 5 Lead Generating B2B Website Trends
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. How can your firm get there? The CTAs are also bright yellow, drawing your attention to the offer.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Linkedin] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It will involve monitoring, responding, and delighting (henceforth called "MRD") people tweeting #INBOUND13, @HubSpot, and all of our company pages (Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, & Instagram). also created a Facebook event and LinkedIn group for INBOUND so the community can engage there, as well.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 14, 2016
    [Linkedin] Mi6 Agency’s Top Charts for February 2016
    Who should connect with contacts within a customer account on LinkedIn? This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of February 1st.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Linkedin] 7 Essential Mobile Apps for Marketers
    Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Evernote Hello.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Linkedin] 10 Google+ Power Tips for B2B Social Media
    If automatically cross-posting to multiple social platforms is your thing, this extension will automatically post what you share on Google+ on your Twitter, Facebook and LinkedIn profiles. Streamified can also pull your blog, Twitter, Facebook and LinkedIn streams into your Google+ profile. also have a copy to give away. Circles. 1.
  • BIZIBLE  |  TUESDAY, MARCH 1, 2016
    [Linkedin] What The Data Says About Your B2B Mobile Marketing
    When we look a step deeper, we see that LinkedIn is the primary contributor, with about 12% of LinkedIn touchpoints coming from mobile. We’ve been hearing for the last few years about the growing importance of mobile. As smartphone penetration grew, cross-device marketing became an increasingly important B2C strategy. Takeaways.
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