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  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Linkedin] Create a World of Marketing Automation Through Good Content—and Imagination
    With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels.  by Kelly Waffle “The way to get started is to quit thinking and begin doing.”  I think Disney’s advice rings true today for those considering marketing automation. 
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin] Social Recruiting Leaders: 10 To Watch
    Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? Johnny Campbell and the team at Social Talent produce an outstanding series of advice articles and video tutorials on using Facebook, LinkedIn and the like for social recruiting purposes.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Linkedin] 8 Tips for Evaluating B2B Online Advertising Opportunities
    Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. But how do you evaluate new potential publishers you are not familiar with? Do you really want to be there? Is it well written?
  • WRITING ON THE WEB  |  SATURDAY, FEBRUARY 26, 2011
    [Linkedin] High Quality Content Sites Is What Google Wants
    Share this on LinkedIn. There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. You and your pages shouldn’t be concerned, except if you’re trying to game the system. If your search results have changed lately, this may explain why. Digg this!
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 26, 2010
    [Linkedin] Content Marketing with Blogs: New edition
    Share this on LinkedIn. Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. The formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff. Digg this!
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin] The 2013 Social Business Marketing Manifesto
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. Change or die!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Linkedin] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. 'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. Here’s how I see things.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    Newsle is a media monitoring service that lets you know whenever you, your Facebook friends and/or LinkedIn connections are mentioned in the news or in press releases. Newsle was acquired by LinkedIn in July.) Media monitoring isn’t something that only PR pros can do. Tip: You can use them to keep tabs on your competitors, too.)
  • CHRIS KOCH  |  FRIDAY, JANUARY 8, 2010
    [Linkedin] There is only one objective in social media: create learning networks
    Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. And yes, we are all unique. little. That’s it.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Linkedin] The Future of Marketing: Is The Science of Marketing Taking Over?
    And follow the conversation on  Twitter  (@ BrennerMichael ),   LinkedIn ,  Facebook  or  Google+. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. Marcus, tell us a little bit about yourself. What influenced you?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Linkedin] Is The Corporate Website Dead?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . This is not just headline bait.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin] Mizuno running long tail outreach marketing case study
    When it comes to unwanted email, people are nutters so people who have tried to obfuscate their contact info behind email forms, double-blinds, links to Linkedin, or even private registration, don’t deserve a cool pair of Mizuno running shoes anyway — and there are thousands more (on any topic you can imagine) who are not so anti-social.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, JULY 14, 2010
    [Linkedin] Apple’s FaceTime Will Eliminate Dumb and Dumber Marketing
    simple two-second Internet search would have given her links to my Website, my blog, my Google, LinkedIn and Twitter profiles, and some of the articles I’ve written. My lucky duck son got an iPhone 4 for his birthday and the day it arrived, a friend of our family eagerly asked if he could “FaceTime&# us. What do you think?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 27, 2012
    [Linkedin] The Straight Dope On List Vendors
    Then I became desperate and posted the question up on an inside sales forum on Linkedin. A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Plus they could only provide me the data on cd-rom, yikes! Bad move. Yep, like I have $24,000 to spend. I'll pass.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 27, 2012
    [Linkedin] Is Your Inside Sales Team Married To The “Top-Down” Sales Approach?
    I was recently reading a comment posted on Linkedin that really caught my attention. The comment was in response to a question about how to get through gatekeepers in order to get in touch with executive level contacts. If you were to follow the mindset of the gentleman I described above, you’d miss out on a lot of great opportunities.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Linkedin] 5 Things You Should Know BEFORE You Write an eBook
    Take a look at just about any LinkedIn group and you'll see exactly what I mean.) eBooks are all the rage in B2B marketing, which is why we are thriled to feature this guest post from our friend and fellow blogger, Jonathan Kranz, who just published an eBook on eBooks. The right preparation makes all the difference. Problems. Trouble.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 3, 2009
    [Linkedin] 5 Things You Should Know BEFORE You Write an eBook
    Take a look at just about any LinkedIn group and you'll see exactly what I mean.) eBooks are all the rage in B2B marketing, which is why we are thriled to feature this guest post from our friend and fellow blogger, Jonathan Kranz, who just published an eBook on eBooks. The right preparation makes all the difference. Problems. Trouble.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 13, 2011
    [Linkedin] K’s Top Five for the Week – March 13
    Share this on LinkedIn. Tweet This week my top five picks focus on content marketing. First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails. But content creation is only part of the battle. Enjoy! Share this on del.icio.us.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Linkedin] K’s Top Five for the Week – February 27
    Share this on LinkedIn. Tweet. This week’s top five list features a post discussing an announcement from Google on changes to their algorithm to deal with the problem of high-ranking content farms. The other four picks have some gems to help you with your content marketing program. Enjoy! The 3 Big Myths of B2B Content Marketing via @junta42.
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 12, 2010
    [Linkedin] K’s Top Five for the Week – November 12
    Share this on LinkedIn. Tweet It’s been an amazing week of indian summer here. It doesn’t feel at all like November, but that’s all about to change…. While enjoying the amazing warm weather, I’ve read some great case studies this week. Also have some posts that show how you can improve marketing copy and results. Until next week! Take a look!
  • AGILE B2B COPYWRITER  |  FRIDAY, NOVEMBER 19, 2010
    [Linkedin] K’s Top Five for the Week – November 19
    Share this on LinkedIn. Tweet This week my top five picks feature three articles about how to improve your website. Whether its calls to action, landing pages, or making your site mobile-friendly, you'll find something to help your web marketing efforts. Hope you find something you find helpful. d love to hear about it. Until next week!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [Linkedin] The State of Social Marketing
    From a B2B standpoint, if Highlight were to use LinkedIn’s API instead of or in addition to Facebook’s, then that’s potentially a very interesting tool for B2B companies. by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing. 
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Linkedin] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • HINGE MARKETING  |  MONDAY, JUNE 2, 2014
    [Linkedin] The State of Accounting Marketing: 2014 AAM Summit Wrap-up
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn 'One of the things I look forward to each year is attending the Association for Accounting Marketing’s annual Summit. The Summit serves as a great way to gauge how accounting marketing is changing and adapting to a new world of opportunities and challenges.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2011
    [Linkedin] How to Leverage Social Media to Grow Your Email List
    How to Convert LinkedIn Connections. Groups are a great way to expand your reach on LinkedIn and connect with people interested in a specific topic. 81% of LinkedIn users are members of at least one group , according to a survey by Lab42. Here are some suggestions for achieving that goal, divided up by social network.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Just create your own show!” I nearly died from my injuries.l.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 14, 2014
    [Linkedin] What Really Happens on Marketing Made Simple TV. The Untold Story.
    We then post the show to Business2Community.com, SocialMediaToday.com, CustomerThink.com, and LinkedIn group. 'Let me take you behind the scenes to share what really happens on this great online TV show. By the way, we changed our theme to Piano Black. What do you think of it? ton of experience and planning went into creating this process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 3, 2010
    [Linkedin] Do websites even matter any more?
    Share this on Linkedin. Studies show that web page  views have been dropping precipitously as folks park themselves on the social web. There have even been a flurry of blog posts from Jason Falls , Jay Baer and Debbie Weil debating whether your blog is now the true “hub&# of your marketing communication effort. is still your hub. 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] 10 Ways to Mix Up Your Visual Content on Social Media
    Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). LinkedIn: Once per day. 'Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? The best answer: a variety.
  • EARNEST ABOUT B2B  |  FRIDAY, MARCH 21, 2014
    [Linkedin] Eight years of top business brands on Twitter and their First Tweets
    LinkedIn. LinkedIn. 'Which businesses were early adopters on Twitter? And what were they saying 8 years ago? Today, Twitter is celebrating its 8th birthday. It seems strange that a platform so fundamental to marketing departments across the world was launched less than a decade ago. When did they set up on twitter? Nothing. Nothing.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Linkedin] Social Media For B2B Explained
    LinkedIn. 'Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network.
  • MARKETING ACTION  |  THURSDAY, JUNE 13, 2013
    [Linkedin] Catch Guy Kawasaki at the Inside Sales Virtual Summit
    Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! The focus of the day is how to grow your revenue. for the.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Linkedin] 10 Helpful Uses of RSS Feeds for Marketing
    Identify appropriate LinkedIn questions. Answering ind u stry-related questions on LinkedIn is a great opportunity to exhibit though t leadership, gain visibility for your company, link back to your own content , and generate leads from LinkedIn. The good old RSS feed can be a lot more powerful than you might think.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 9, 2013
    [Linkedin] How Do You Repurpose Your Content?
    Social Media - Share on Facebook, LinkedIn, Twitter, Google+. 'We all work hard developing content and sometimes forget to spend as much time promoting it. Repackaging and republishing in different ways to drive traffic to your website – these are the driving forces on the internet. mail – Don’t forget about the old standby.
  • JUNTA 42  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin] Selling the C-Level: 7 Content Marketing Myths Debunked
    Also, according to  research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn. Most of the questions revolved around myths that senior marketing managers believe, but that are actually not true at all. Yikes!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Linkedin] The 10 Traits of Successful Social Marketers
    Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Linkedin] What PR Pros Can Learn from The Huffington Post
    LinkedIn. by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. For the sake of comparison, Newsweek sold for $1. Of course not. It worked.  Share email. Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    You probably don’t need to do this for LinkedIn, unless you regularly publish posts there and the disruption might cause your connections to worry (although they most likely would not notice). 'By Kerry Gorgone, {grow} Contributing Columnist. Think the online world can’t get by without you for a while? Place your arm into a bucket of water.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 16, 2011
    [Linkedin] 9 Experts Answer “What Makes an Online Video Worth Sharing?”
    LinkedIn. by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips. The result is solid advice you can use when thinking about getting maximum reach for your online video.  Whimsy.”
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And what was the return on the investments you made? am always completely amazed at how few of us can answer this question. And I understand this is hard. Accountability is tough on B2B Marketing organizations.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin] Ignite Your Company To Create Content That Rocks
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin] 30 Killer Resources to Learn Content Marketing
    LinkedIn’s Content Score. Image credit:  LInkedIn. Get an objective measure of your content’s performance with this all-new tool from LinkedIn. 'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy.
  • HUBSPOT  |  MONDAY, DECEMBER 31, 2012
    [Linkedin] 20 of the Most Memorable Marketing Moments in 2012 [INFOGRAPHIC]
    June 29: Twitter and LinkedIn break up , disabling the automatic posting of tweets to LinkedIn. You're probably knee deep in 2013 prediction blog posts -- posts looking forward to all the amazing things (hopefully all amazing, right?) marketing has in store for us in 2013. Big surprise. Click infographic to enlarge.).
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, OCTOBER 17, 2011
    [Linkedin] Why Blogging Makes Sense for Small B2B Companies
    If you’re a B2B company using social media, including Twitter, FB or LinkedIn, then a blog should definitely be part of your strategy. Tweet Katie Meurin, of Komarketing Associates, an SEO firm, posted a stat that I found interesting in her post, “ 15 Content Marketing and Social Media Takeaways from the B2B Marketing Summit.”
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • SALES CHALLENGER  |  MONDAY, AUGUST 13, 2012
    [Linkedin] The Secret to Social Selling
    In previous blogs we have given you practical advice about  getting onto LinkedIn , and ways that  corporations have supported reps  to get into Twitter and blogging.   (This is the fourth post in our series on sales organizations’ emerging use of social media as a channel for shaping demand.) .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Linkedin] Blogging, social media use skyrocketing at universities
    College admissions professionals are flocking to LinkedIn with 47% on the professional networking site, up from 16% last year. From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. Some highlights: Social media usage soars. The rise of the blog.
  • JUNTA 42  |  MONDAY, FEBRUARY 6, 2012
    [Linkedin] What Can a Super Bowl Ad Buy You in Content Marketing?
    The average Content Marketing Institute blog post is shared approximately 600 times via Twitter, Facebook, LinkedIn and Google+ over a six-month period. So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 For those counting, that’s $116,000 per second.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Linkedin] Is This The End Of Social Media?
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball  bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. What do you think?
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Linkedin] Will Content Strategy Save Marketing?
    would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Today’s buyers are clearly in charge. What do you think?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Linkedin] The Secret To A Better Customer Experience
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. The Age of Personalization. Personalization Comes Of Age. Strategy
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Linkedin] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Sources: 3M Corporation and Zabisco ) Tweet This Stat! 3) 46.1%
  • ANYTHING GOES MARKETING  |  TUESDAY, JANUARY 26, 2010
    [Linkedin] 5 Marketing Automation Email Tips
    You can also try some unconventional methods like confirming that these contacts are still valid by using LinkedIn. I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. Personalize the Email Heading. What do we do?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 30, 2011
    [Linkedin] 6 Facts You Should Know About Memorial Day
    LinkedIn. by Jesse Noyes | Tweet this Memorial Day is synonymous with much of Americana: the start of summer, picnics – even one-day car sales. But it’s important to remember the true meaning of the day, which is honoring those who sacrificed their lives serving the US. 1.     Memorial Day was originally called “Decoration Day.” John A.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 14, 2013
    [Linkedin] What eMagine Customers are Saying: Client Recommendations
    She has provided us with great insight in SEO, LinkedIn, and other online marketing tools that we have used to our advantage. 'eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries.
  • B2B MARKETING MENTOR  |  TUESDAY, NOVEMBER 19, 2013
    [Linkedin] Brand Advocates: The Greatest Resource You Never Knew You Had
    How to find them: You can often identify these customers by monitoring who’s posting and commenting in your user and Linkedin communities, or on your blog. 'Business-to-business (B2B) buyers continue to turn to their peers for purchasing advice. Here are the key takeaways from our conversation. Identify Customers Already Supporting You.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2011
    [Linkedin] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    LinkedIn. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Now is the time for the C-suite to adopt Revenue Performance Management – and in the video below Steve gives 5 reasons why. Click here to view the embedded video. Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Linkedin] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    LinkedIn. by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon. Think about it. That’s great.
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 28, 2011
    [Linkedin] Ideas to help break the B2B automated marketing content barrier.
    Brian is the organizer of the LinkedIn B2B Marketing Roundtable of which I am a member. Recently I sat in on a great Webinar put on by Brian Carroll of MECLABS Applied Research. Help aligning content offerings to the buy cycle from Sirius Decisions. Success measured against Marketing Sherpa’s Email Marketing Benchmark Report. Games.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Linkedin] How to Research Content for Your Expert Ebook
    Twitter, LinkedIn, Facebook, Google+, and other social media sites. 'for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. Crowd sourcing.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Linkedin] Your Business Blog Year 10: Is It Still Worth It?
    Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. 'Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort. Communication is possible everywhere.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 8, 2011
    [Linkedin] Thoughts about Google Plus to Inspire B2B Adoption
    This network exists in their work email and LinkedIn network. With the new Google Plus social network, Google already provides a connection to your LinkedIn network as part of your social graph. LinkedIn is Key to B2B Social Media Results B2B companies that use LinkedIn as a major component of. The Google Plus 50.
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Linkedin] How to Target a Non-Technical Audience Using Content Syndication
    'On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? Seems pretty easy to find technology ones, but a little less clear on the business side.” However, it can be done. Based on our firm’s experience, my recommendations would be: 1. Good luck!”
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 5, 2010
    [Linkedin] Simple Steps to Creating Custom Social Landing Pages and Social Emails
    This can be done in emails or landing pages for lots of sites including Linkedin, Twitter, Facebook, and more. Share on LinkedIn Link code: [link] Example: [link]. Do you want your landing pages and emails to be shared in social media , but don’t know how to encourage your readers to do so? It is not as hard as you might think.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 18, 2010
    [Linkedin] 7 Common B2B Social Media Marketing Mistakes
    While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 5, 2012
    [Linkedin] The Social Media MBA: Part 3: Social Media Landscape
    LinkedIn : This site is geared more to the professional. LinkedIn also offers a ‘jobs you may be interested in’ section that incorporates your connections so that it may be possible to make an introduction to the prospective employer via your connections. These are the emails every instructor loves to read! This is HUGE!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Linkedin] The Radiohead Guide to Branding Excellence
    You can follow Chris on Twitter , connect with him on LinkedIn , and circle him on Google+. 'By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. They perform creatively. Push The Envelope.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 14, 2010
    [Linkedin] Pacing Your Product Marketing Launch for Success
    Use tools like LinkedIn to see who in your network might be able to help you. recently contacted a former co-worker via LinkedIn for advice about the type of traffic I could expect at an upcoming tradeshow. I ran a half marathon last Sunday. It was a big endeavor for me. hadn’t run a distance like that in over a decade.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 25, 2010
    [Linkedin] The Ultimate Social Media Information Destination: Social Media Informer Launches
    Share this on LinkedIn. Now you can, at Social Media Informer , a social media content hub launched today. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. The site also offers newsletter options making it easy to keep up with latest and most popular posts. Share this on Bebo. Digg this!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Linkedin] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    LinkedIn. by Elle Woulfe | Tweet this What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. Chart compiled by Vicky Brock. Share email. Facebook. StumbleUpon. del.icio.us.
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin] 30 Terrible Pieces of Social Media Advice You Should Ignore
    LinkedIn, Facebook, and Twitter are safe bets. or LinkedIn. ve been using Twitter for 5 years, Facebook and LinkedIn for even longer, and I live in my email. For example, a LinkedIn Group message gets emailed to the group members via LinkedIn. There are a lot of so-called “ social media experts ” out there.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Linkedin] Online Display Advertising, Targeting, and Capturing Leads
    Related Posts: Performance Digital Display LinkedIn and Twitter Advertising and Marketing Options; A Primer Digital Advertising. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Many I have used myself for clients. Cost models- CPM, CPA, CPL.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 10, 2012
    [Linkedin] How Are You Reaching Your Targeted B-to-B Audiences?
    The study gives insights to different channels – direct mail, email, Facebook, LinkedIn, Google+, Mobile Twitter and SMS. I recently attended Content Marketing World in Columbus where I got a glimpse of the 2012 Channel Preference Study by Exact Target. Here are some tips: Keep your message targeted and to the point.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 10, 2011
    [Linkedin] 2010 Social Media Trends in the Industrial Sector
    Create a LinkedIn group, then network with users of those products to start discussions. This is the second year that GlobalSpec has surveyed engineering, technical, industrial and manufacturing professionals on how they are using social media. You can download a free copy of the complete report here: [link].
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    'When you sign into LinkedIn every morning, what do you see? For instance, we worked with  LinkedIn and HubSpot  to produce our latest ebook, and there’s room to do the same with your personal brand. But when you click through, the notifications aren''t about you. 1) You haven’t asked yourself what you want from your personal brand.
  • HINGE MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Linkedin] How to Use B2B Content Marketing for Each Stage of the Sales Cycle
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'B2B content marketing is all about communicating and building trust. Providing your current and potential clients with informative content establishes your firm as an authority in your field. Top of the Funnel. have a relationship with your firm.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Linkedin] 4 Ways to Use Email to Increase Followers and Expand Social Media Reach
    Facebook, Twitter, LinkedIn) in the sidebar, header, or footer of your email templates. For example: Highlight an individual as “fan or follower of the month” Feature the best discussions or comments from Facebook or LinkedIn in your email newsletters. Include 'Follow Us' Buttons. Add Social Sharing Buttons. clicks.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, AUGUST 6, 2013
    [Linkedin] 50 Ways to Market Your Website to Generate Links
    Add your blog URL to your LinkedIn profile. 'Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Her Question of the Week is my favorite part of the newsletter!). I’ve posted 50 of them below. See, nothing complicated.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Linkedin] The Disruptive Technology that will Replace Facebook
    Which is exactly why Facebook, Twitter, LinkedIn, and so on will fight such a technology. By Neicole Crepeau, Contributing {grow}  Columnist. few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Here’s why I’m right.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] Applying the Scientific Method to Proving Social Media Results
    Twitter, Facebook and LinkedIn give you this information on any link based post, so it is easy to track your performance on either a post-by-post, weekly, or monthly basis and refine your social posting strategy based on your performance. 'There’s no way around it - there’s a problem with measuring our social media efforts.
  • THE CRAP REPORT  |  WEDNESDAY, FEBRUARY 17, 2010
    [Linkedin] Top 100 Qualities of a Great Teleprospecting Rep – #91: Creative Thinking
    If they can use the tools around them like Jigsaw, LinkedIn, or whatever, that’s great, too.  Okay, before you read ANY further, I’m going to spoil this season of LOST for you if you read the following paragraph.  I just want to make sure you understand that.  You’d have to get pretty creative, right?  So what does the Man in Black do? 
  • HUBSPOT  |  WEDNESDAY, MARCH 16, 2011
    [Linkedin] 10 Rules for Succeeding in a Web 3.0 World
    LinkedIn Founder Reid Hoffman took the stage at South By South West Interactive to discuss the future of the Internet and how data is the next major evolution of the social Web. Hoffman used LinkedIn Skills as an example of how leveraging data can improve user experience. Previous Internet Eras. Web 1.0 - Web 1.0 Web 2.0 - In Web 2.0,
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] 5 Lead Generating B2B Website Trends
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. How can your firm get there? 1) Calls-to-Action (CTA). 2) High Quality Content. 4) Pop Up Offers. 5) Video.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Linkedin] B2B Prospecting Data Just Keeps Getting Better
    Links to LinkedIn profiles of company managers (Stirista). 'The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource).
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 31, 2013
    [Linkedin] Business Blog Writing: Must You Write It Yourself?
    If you’re a respectable professional, it’s not sufficient to be active on Facebook or even LinkedIn. 'Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? Or can you outsource it to writers and guest bloggers ? I’ll explain each.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 7, 2012
    [Linkedin] Inbound Marketing Secret Ingredient of Effective Business PR
    In a recent LinkedIn survey 18% of companies stated that they will continue to do so in the year ahead. What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. ” Content is still an essential part of an effective PR campaign. Here’s how: 1.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 24, 2010
    [Linkedin] Mama Nature’s Marketing Tips: 16 Tips for a Strong Social Web Root System
    Identify relevant blogs, Facebook groups, forums, news outlets, twitter, LinkedIn groups, professional associations, etc. If someone reaches out to you - whether on your own blog, through a 3rd party like twitter or LinkedIn, or in the comments on someone else's blog or forum - respond. What does this have to do with business? Listen.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Linkedin] The Consumerization of the Enterprise App
    The company’s technology makes it easy to recruit talent by leveraging a bunch of social networks like LinkedIn and Facebook. by Jesse Noyes | Tweet this This week tech companies from the around the globe plan to show off the latest gadgets at the Consumer Electronic Show (CES) in Las Vegas. But novelty is rarely enough. Chatter and Yammer.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin] Goldilocks and the 3 Lead Nurturing Programs
    LinkedIn. by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard.
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. Brand Insider) Is Eye Tracking Coming to Google Glass? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  THURSDAY, MAY 9, 2013
    [Linkedin] The Importance of Content Distribution to B2B Brands
    While a good marketer can be fairly invisible in their content distribution methods, it does show the need for making sure your content gets in front of the right people (and not just on Facebook, Twitter & LinkedIn). 'newspapers (Tehr?n) B2B selling is about building relationships with potential customers and being a knowledge resource.
  • SAZBEAN  |  FRIDAY, OCTOBER 14, 2011
    [Linkedin] What it Means Today to be ‘Connected’
    The integration of social media tools, like Twitter, LinkedIn, Google Plus, and Facebook, and the use of technologies like video Skype means that when used to best effect, the online and offline exchange of ideas can be seamless and without the restrictions of distance and time.
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Linkedin] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    HOW TO: Leverage LinkedIn for Your SEO Campaign  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day  (ProBlogger). Top 10 Reasons Your Website Is Losing Sales  (Mashable!). The Strategy Web). Pro Blogger). Small Biz Trends).
  • SAZBEAN  |  SATURDAY, AUGUST 13, 2011
    [Linkedin] Top Internet marketing strategy links for the week of August 13, 2011
    How to Build a Thriving LinkedIn Group  (Social Media Examiner). Here are the top Internet strategy, marketing and technology links for the week of August 13, 2011… 10 Social Media Marketing Tips to Kickstart Your Week (one forty). How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips (Search Engine Watch).
  • LEADERSHIP  |  FRIDAY, OCTOBER 4, 2013
    [Linkedin] Revealed: The Truth Behind The Goals And Challenges Of Content Marketing
    According to LinkedIn’s research, lead generation drives B2B leaders to implement content marketing; on the other hand, customer loyalty was listed as a minor goal. 'Here is recent research from Salesforce that reveals the key purposes of content marketing and how exactly they drive businesses to succeed. Thought leadership (50%).
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • HUBSPOT  |  TUESDAY, OCTOBER 23, 2012
    [Linkedin] 12 Places Businesses Should Be Collecting Online Reviews
    LinkedIn. You might know about the LinkedIn recommendation feature that lets one individual leave a recommendation for another -- that's good for your own personal marketing, no doubt. When you visit a company page on LinkedIn, you should see a 'Products and Services' box in the right navigation. Until today. Dun dun dunnn!!!
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Linkedin] Marketing That Helps People? An Interview With Jay Baer
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Social Media
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Linkedin] Treehouse Interactive Refines Its Features and Targets Larger Firms
    The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. This might foreshadow attrition problems at other vendors. Here's an update.
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