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  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Linkedin] Is Social Media the New Cold Call?
    Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. There are many alternatives to cold calling. Customers are asking questions and getting recommendations for products and services from their friends, peers and field experts. Prospecting Sales 2.0
  • CLIENT BRIDGE  |  SATURDAY, AUGUST 11, 2012
    [Linkedin] 5 Steps To Get Daily Blog Visitors
    Post a link on Facebook, Twitter, and LinkedIn - Let the masses know about it any way you can. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Make it unique? Run with the big dogs.
  • LEAD VIEWS  |  FRIDAY, JULY 16, 2010
    [Linkedin] Blog to Generate Leads
    Use social media channels like Facebook, Twitter and Linkedin to promote your blog content. The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog. It gives the blog a distinct identity.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. In my case, Twitter is responsible for 49% of my influence; Facebook is responsible for 40%, and LInkedin represents 5%. Klout says I can drive more behavior on Twitter than i can on Linkedin. Nobody.
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Linkedin] Visible Expert Profile: Staci Riordan
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'At Hinge we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This profile focuses on Staci Riordan, a Visible Expert for fashion law.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Linkedin] Several Experienced Value Experts Added to the Alinean Team
    Connect (LinkedIn) with: Marc Salzman Ron Paxton Robert Hodge. 'We are excited to announce the addition of several key Value Experts to the Alinean team, e xpanding our capability to deliver more effective value messaging, interactive tools and sales training for B2B solution providers. Click here to learn more about the growing Alinean team.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 17, 2009
    [Linkedin] The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making
    The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used. Build a network or use social media to deepen customer intimacy has become the mantra of today. Credible?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Linkedin] 8 Rules For Running Online Display Ads
    LinkedIn. by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. Together they deliver 8 Rules for Running Online Display Ads.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 28, 2012
    [Linkedin] 3 Skills That Transcend Sales Titles
    They know how to manipulate search engines, LinkedIn, and other contact generating solutions to find a number of people to investigate. Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at Care.com. Prospecting. Prospecting is what fills your pipeline for the future.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Linkedin] 11 Golden Rules for Lead Generation that Works
    " For example, look into industry-specific sites and associations, Google Ads, LinkedIn groups, blogs, and forums as a start. Effective lead generation requires strategic planning, a well-considered process, and continual attention. Establish a common understanding. Know your prospect. Focus on your prospects' needs. Test and optimize.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Linkedin] 11 Golden Rules for Lead Generation that Works
    " For example, look into industry-specific sites and associations, Google Ads, LinkedIn groups, blogs, and forums as a start. Effective lead generation requires strategic planning, a well-considered process, and continual attention. Establish a common understanding. Know your prospect. Focus on your prospects' needs. Test and optimize.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Linkedin] Diary of a Content and Social Intern: A Lesson in Social Media Privacy
    LOTS of research on LinkedIn and other social networking sites like Facebook and Twitter, which is not something I expected to be doing. have also spent time uploading infographics to various websites and updating user groups on LinkedIn. 'Author: Isabel Cain This summer I am interning at Marketo. Which has been pretty cool.
  • B2B LEAD BLOG   |  TUESDAY, APRIL 19, 2011
    [Linkedin] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
    Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. The official verdict from MarketingSherpa has just arrived, in the form of their third annual B2B Social Marke ti ng Benchmark Report.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 9, 2010
    [Linkedin] How to Use the Social Web to be a Star at Work
    Share this on Linkedin. A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly.  Dr. Kelly had just written a book called “ How to be a Star at Work.&# (disclosure: I am receiving no affiliate income from this or any other book!).
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] How to Write for the Web If You Were Born Before 1965
    And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Linkedin] Content Marketing? Just Deliver Content People Want
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    [Linkedin] Book Review: The B2B Social Media Book
    With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise. Stop now.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 28, 2011
    [Linkedin] [Chart] Earthquakes, Hurricanes & Steve Jobs: The Week in Web Traffic
    LinkedIn. by Egan Cheung | Tweet this This August has had no shortage of big news events – from the market havoc almost 3 weeks ago, to Virginia’s earthquake of the century and the resignation of the CEO of one of the two most valuable companies on earth. The earthquake had only a mild impact on web traffic.  Sign up here.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 5, 2011
    [Linkedin] 11 Tweet-Friendly Takeaways from Eloqua’s Grande Guides
    LinkedIn. by Andrew Moravick | Tweet this. We said “ lists are dead ,” but the convenience of sharing information in “Five Fast Facts,” or “Eight Exciting Excerpts,” is rather hard to quit. That’s right – eleven tweetable lines lifted from Eloqua’s Grande Guides ready for your consumption. link]. link]. link]. The avg. link]. link]. link].
  • WEBBIQUITY  |  MONDAY, JUNE 7, 2010
    [Linkedin] Social Media for Sales
    Share this on LinkedIn. One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share this on Bebo. Digg this!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, Marketo : Can you tell me about your upcoming book “LinkedIn for Business”? Brian : Well, I think the visibility is the biggest one.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Linkedin] What Online Marketers Know About You
    Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. 'According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Data, of course.
  • ENGAGE  |  MONDAY, MARCH 4, 2013
    [Linkedin] Want to Influence Bloggers? Stop Begging and Start Blogging
    Nearly 1 in 3 people say blogs are likely to influence a purchase (inching out Facebook and handily beating LinkedIn, Google+, Pinterest and Twitter). Despite the explosion in social network usage over the past few years, blogs still wield incredible influence over consumers. And brands want in. Extreme, sure, but in a lot of cases true.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Linkedin] The Appeal of B2B Social Networks
    Those early online outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin, a New York-based event marketing specialist who has answered an incredible 25,000 questions. Wiley & Sons: Online communities are a bit of a paradox.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Linkedin] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? In recent years, content marketers have learned to leverage visuals, and social marketers should be following suit.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Linkedin] The Marketing Industry According to Google Autocomplete
    10) LinkedIn is. 'You know when you’re so close to another person that they literally finish your sentences for you? Well, Google''s kinda like that person for all of us. When we have a question or are searching for information, Google tries to guess what we’re searching for before we even finish typing out our query. 5) CTAs are.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Linkedin] 12 B2B Social Media Predictions for 2012
    Many B2B companies not only need to update their websites, but add social components like Facebook and LinkedIn shares to allow visitors to spread the word about a company’s solutions to industry issues. And inboxes support growing social networks with both a LinkedIn plug-in for Outlook and one for Gmail by Rapportive.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Linkedin] How to Manage Successful Webinars, Part 3: A Post-Event Checklist
    The email will typically include content related to the event, e.g. presentation slides, background information, access to a post-webinar discussion in your LinkedIn group, etc. Before, and during the event, you’ve used LinkedIn, Facebook, Twitter, etc. Number of comments/likes/shares on Facebook and LinkedIn. Now what?
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] Why Sales Is Going Inbound: Introducing Signals
    When an important customer changes jobs and updates their profile on LinkedIn, Signals surfaces an alert, and I know about a potential new opportunity. Anyone, HubSpot customer or not, can use Signals for free to get notifications about email and LinkedIn interactions. It’s in my blood. you get the idea. What Is Signals?
  • VOICE-BASED MARKETING  |  MONDAY, MAY 12, 2014
    [Linkedin] The 4 Worst Things You Can Do As A Content Marketer
    Sure, we wish that we could make amazing content and then tweet it once or post it on LinkedIn and all the relevant eyeballs on the World Wide Web would come out of the woodwork to comment on its brilliance. 'We dedicate a lot of blogs with tips on advice on what you should do to improve your marketing, sales, and support. This is a big one.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Linkedin] Five unbelievable social media mistakes you may be making right now
    Add a link to a LinkedIn profile or website so people can learn more. 'At my heart, I am a teacher in all I do, whether it is through my classes, books, or blog posts. And it’s my favorite part of my job too. am at a great point in my life where I can share my experiences and help people get through a learning curve quickly. ” 5.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Linkedin] K’s Top Five for the Week – March 20
    Share this on LinkedIn. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. Finally, content creation isn’t easy. So does it?
  • AGILE B2B COPYWRITER  |  SATURDAY, FEBRUARY 19, 2011
    [Linkedin] SEO or Gaming the System?
    Share this on LinkedIn. Tweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season. First, shame on JC Penney. Time will tell. And that’s still true.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 14, 2011
    [Linkedin] Take the guess work out of B2B guest blogging
    The LinkedIn Company Profile: Is your B2B in the top 1%? One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Your blog may start out with one individual responsible for all of its original content. But you can do better. One way to achieve this is by adding guest bloggers to your strategy.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Linkedin] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    LinkedIn just opened its publishing platform to all users , according to Social Media Today. 'Happy Friday, Sales Prospecting Perspectives readers! We hope you had a productive week; we sure did, and this afternoon we''ll be having a contest between inside sales reps who passed leads this week. Great advice! They will trumpet your worth.
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Linkedin] Free and Paid Ways to Promote Your Blog
    Facebook, Twitter, LinkedIn, Google+, etc.) 'You post an epic blog before you leave the office, and fall asleep that night dreaming of your impending fame. You return to the office the next morning to find your epic blog has but one share on Facebook and two tweets. The Internet is abounding with content. Freebies. Spend Some Money.
  • SALES LEAD DYNAMICS  |  MONDAY, OCTOBER 28, 2013
    [Linkedin] How to Meet Your Ideal Prospect
    LinkedIn is a good source for this. Assemble a list and then determine which of your LinkedIn contacts can introduce you. 'You’ve done your homework. You’ve created a profile of your ideal prospect. In fact, you have a list of 50 executives who fit the profile. You know their titles. You know how you can help them. It’s a partnership.
  • MARKETING ACTION  |  THURSDAY, JUNE 13, 2013
    [Linkedin] Catch Guy Kawasaki at the Inside Sales Virtual Summit
    Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! The focus of the day is how to grow your revenue. for the.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Linkedin] 5 Common Stages of B2B Lead Nurturing
    LinkedIn. by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Welcome.
  • THE ROI GUY  |  THURSDAY, JUNE 6, 2013
    [Linkedin] Which One: Sales Skills or Sales Tools?
    To learn more about the modern Sales Tools you can leverage to make a big difference in your selling effectiveness, click here: [link] To join the debate, you can click here (LinkedIn discussion group Technology Sales Professionals): [link]. 'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way.
  • VIEWPOINT  |  TUESDAY, MAY 7, 2013
    [Linkedin] PowerViews with Tony Zambito: Buyer Predictability
    LinkedIn: Tony Zambito. 'My guest today is Tony Zambito. In 2002, Tony established the first buyer persona research methodology designed specifically for B2B marketing and sales. This innovation helps leading companies gain better understanding of their buyers, leading to improved lead generation and revenue performance. Study Lead Behavior.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
  • WEBBIQUITY  |  MONDAY, JULY 26, 2010
    [Linkedin] 19 New Featured Sources on the B2B Marketing Zone
    Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? What was Linkedin Thinking? Share this on LinkedIn. Sarah Worsham ( @sazbean ). Customers.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 11, 2010
    [Linkedin] YouTube Advice for Beginners: The Importance of Your Username
    My LinkedIn Profile: Does My Employer Own It? The following story of LinkedIn Profile ownership is a. Why LinkedIn for Your Job Search will Become the New Monster. It’s no surprise that jobseekers flocked to LinkedIn with. recently wrote on [.] Jobseeker in 2010?
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 3, 2010
    [Linkedin] Social Media for the B2B Marketer - Doing The 4-Step
    For example, if you need to reach senior professionals, LinkedIn is more likely to be a productive environment than, say, Twitter. Last week I was on a panel about "Social Media for the B2B Marketer" at the top-rated MarketingSherpa B2B Summit , moderated by Sergio Balegno, Director of Research, MarketingSherpa, MECLABS.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Linkedin] How to Get Your Prospects to Call You Back in 2012
    Are they active on networks like LinkedIn or Twitter? It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections. Little Research Goes a Long Way. What are they saying. Prospecting Sales 2.0
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 16, 2013
    [Linkedin] How to Develop Your Social Media Strategy
    Try looking at LinkedIn profiles and see which groups they are involved in. Many executives routinely include their twitter handle or LinkedIn profile in their signature block. If yours is a B2B social media strategy, you will probably be pretty safe with LinkedIn as a starter. Try measuring retweets on LinkedIn. Reach.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    [Linkedin] Small Business Content Marketing: When to Hire A Freelance Writer?
    Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” When should you hire a freelance writer for your blog or website? Most small businesses don’t realize how much writing goes into publishing (and updating) a website or blog. So who writes the web content?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Linkedin] Blog Writing: 5 Tips to Break a Blogging Rut
    LinkedIn has a section where you can ask questions. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? Reaching customers on an individual level. Read other blogs. Go off script.
  • LEADER NETWORKS  |  THURSDAY, AUGUST 4, 2011
    [Linkedin] Online Customer Communities Change Companies
    Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they willuse. And then, the change hits the fan and they are left trying to react to the impact. But it won't, so they need to participate.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 18, 2011
    [Linkedin] Why Content Marketing with Video Is Key
    Share this on LinkedIn. Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. Your physical presence and voice on video creates a powerful connection to potential new clients in a way that text can’t accomplish. Even back then (2005?) On Thursday, May 19, 2011 at 5 p.m.
  • WRITING ON THE WEB  |  MONDAY, OCTOBER 18, 2010
    [Linkedin] What Drives Us? 4 Keys to Creating Compelling Content
    Share this on LinkedIn. I’m extremely curious about the subconscious drives that compel people to do the things they do, in their work, in their choices, and their buying decisions, aren’t you? Sometimes, you feel driven to do things, and you don’t really know why. Lawrence and Nitin Noria. Let me know what you think.
  • B2BMARKETINGSMARTS  |  SUNDAY, NOVEMBER 22, 2009
    [Linkedin] Two simple B2B marketing ideas I wish I’d thought of.
    Simple Idea #2: Many apologies to whoever wrote about this on a blog post or on LinkedIn, but I read this idea over a month ago and didn’t make note of where. Sometimes I find the simplest things the most impressive. Maybe I’m just surprised that, because they are so simple, I hadn’t thought of them before. Save it. Print it.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [Linkedin] Top 35 B2B Marketing Posts for May 2010
    Lead Gen Tips: Use Google to Search LinkedIn - Smashmouth Marketing , May 26, 2010 Since I was spouting all about LinkedIn at Chris Brogan’s New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Linkedin (88). Best of B2B Marketing. May 2010.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 16, 2010
    [Linkedin] Top Social Media and Marketing Books of 2010
    Share this on LinkedIn. Stumped for that last-minute Christmas idea? Books make great gifts, and there’s still time to order for pre-Christmas delivery. Happy shopping! Defy Gravity by Rebel Brown. Don’t you love it when you pick up a book and realize in just the first few pages that the author really gets it ? Share this on Bebo.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Linkedin] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    This also works when answering questions in online forums such as on LinkedIn or Quora. 'Artillery B2B Marketing Blog > The Forward Observer B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here''s how to do it. Your B2B company has a successful blog.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 11, 2011
    [Linkedin] Silverpop's Latest Release Targets Sophisticated Marketing Automation Buyers
    The system can publish directly to Twitter, Facebook, and LinkedIn accounts. Summary: Silverpop has continued to extend the marketing automation capabilities of its Engage platform. The latest release adds features that are most important to enterprise marketers. Prospects who wanted them had to look elsewhere. The latest version, Engage 8.3,
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 23, 2010
    [Linkedin] How Much of Your B-to-B Marketing Budget is Going Towards Social.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How Much of Your B-to-B Marketing Budget is Going Towards Social Media? take my survey [link].
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2011
    [Linkedin] 12 New Year's Marketing Resolutions You Can Actually Keep
    Facebook , Twitter , LinkedIn , and Google+ all give you the opportunity to engage with your prospects and build relationships with them, making it more likely that you'll be able to convert them into leads for your business. With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And what was the return on the investments you made? am always completely amazed at how few of us can answer this question. And I understand this is hard. Accountability is tough on B2B Marketing organizations.
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Linkedin] Web Presence Optimization, Reloaded
    From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever.
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Social Business Readiness: 5 Questions for Human Resources
    Is your organization using social channels such as LinkedIn to recruit the best people for the open positions? Human resources are the people finders and keepers. Responsible for more than just hiring and exiting employees, they are often chartered with creating innovative projects to shape organizational culture. Social Human Resources
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Linkedin] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Four Worthwhile Link Sources. Business partners.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 3, 2011
    [Linkedin] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
    LinkedIn. by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content for people just like you ?  In that case, isn’t writing what you know likely to be redundant?  That’s exactly what we did with our latest Grande Guide.  Facebook.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 14, 2012
    [Linkedin] How much time should you spend researching prospects?
    Perusing a LinkedIn Profile can offer insights on the target customer, but the data provided is sanitized. How much time is the right amount of time to spend on pre-call research? Should sales reps spend three to five minutes before calls, or should they allot three to five hours? Some sales reps don’t do any research at all.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Linkedin] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing. You do!
  • BIZNOLOGY  |  MONDAY, AUGUST 13, 2012
    [Linkedin] Evaluating Content Marketing Channels
    In the case of the big social media services, the answers are pretty easy: LinkedIn is a business crowd, Facebook is a consumer crowd (for the most part), YouTube welcomes anyone with a few minutes to kill and an interest in cute kitten videos. Photo credit: Intersection Consulting. Knock, Knock. Who’s there? Content Preferences.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin] Eight Ways to Rock at Your Job (or Get a Better One)
    For example, in social media marketing, measures such as Facebook likes, LinkedIn followers and retweets on Twitter are meaningful—but your CEO and CFO couldn’t care less about these metrics. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Have Ideas.
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Linkedin] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    You publish it, tweet it out and post it on LinkedIn. If you see little engagement on LinkedIn during evening hours, shoot for posts during work hours. 'You spend a good chunk of time creating a fantastic piece of content for your B2B audience. It gets some initial views, then fizzles out within days. Does this sound familiar to you?
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Linkedin] B2B Email Design – Gallery 2 « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Is good to see what’s out there, what is working and what is not.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 16, 2011
    [Linkedin] Pace Yourself: There’s No Finish Line in B2B Social Media Marketing
    It’s fine to pace yourself, but don’t be erratic with your engagement on Twitter, LinkedIn and Facebook. This is the third post in a five-part series by Billy Mitchell on social media marketing in the B2B world. In this post, Billy Mitchell discusses what’s needed to succeed in the long haul. Is it sustainable?
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin] 8 Ways to Use the Web to Write Amazing Headlines
    LinkedIn Groups Messages - Email marketing can be a major lead generation source for many businesses. If you manage a Linkedin Group , you can send a message to your group with your proposed headline to see how well it performs. LinkedIn's messaging system is pretty basic, so you will need to use a Bit.ly mean really hard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 2, 2010
    [Linkedin] PR versus marketing: The final battle over social media
    Share this on Linkedin. Last week Vocus, a provider of on-demand PR management software, announced the results of a survey which found that the turf battle between PR and marketing rages on, especially over ownership of social media initiatives. Key survey findings include the following: Lines between PR and marketing continue to blur. 
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Linkedin] What You Should Expect From Your Marketing Department
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Professional services firms have, at times, had rocky relationships with their marketing functions. This has too often led to unrealistic expectations, disappointment, and a marginalizing of the marketing function. This is truly a tragedy. Wrong. More leads!
  • SAZBEAN  |  WEDNESDAY, MARCH 9, 2011
    [Linkedin] An Easy Method for Content Curation
    Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Thoughts? News & Notes
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 14, 2010
    [Linkedin] Social Media - Invest in relationships for the long run
    Secondly, by the end of 2010 I foresee that at least 35000 people will have the words “social media” in their current job title on Linkedin. You measured the eyeballs and ears with social media. What about the hearts and minds? We asked David Alston " What are key social media marketing trends for 2010? David Alston.
  • B2B VOICES  |  MONDAY, FEBRUARY 6, 2012
    [Linkedin] A Brave B2B Social Media Book
    Cohen on their new book, The B2B Social Media Book : Becoming a Marketing Superstar by Generating Leads With Blogging, LinkedIn, Twitter, Facebook, Email and More. A couple weeks ago I published here a Q&A with Kipp Bodnar and Jeffrey L. It will help us earn the budgets from senior executives to further develop social channels.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Linkedin] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'What is marketing automation, and what can it do for your firm? Imagine this scenario: While on your firm’s website, a prospect is intrigued by the topic of a guide you offer and fills out a form to download it. Measure results and ROI. Landing Pages.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 14, 2012
    [Linkedin] Which Social Media Juggernaut is Winning the Mobile Battle?
    LinkedIn: LinkedIn may never be the sexiest of the social media top dogs, but it does tend to be the most consistently successful, and mobile is no exception. By simply addressing the issue of efficient and effective user experience, LinkedIn has been able to drastically improve its mobile presence over the past year. FiddleFly.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 28, 2010
    [Linkedin] B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! recently read an article in eMarketer.com that I thought I’d share some highlights. Areas where we excel are in maintaining company-related profiles on social sites, microblogging and participating in 3rd party discussion sites.
  • CRIMSON MARKETING  |  WEDNESDAY, DECEMBER 18, 2013
    [Linkedin] 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]
    43% of marketers have found a customer via LinkedIn in 2013. 'Text From Infographic: What to expect. 78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix.
  • HINGE MARKETING  |  FRIDAY, MAY 23, 2014
    [Linkedin] Key Things to Research When Rebranding Your Professional Services Firm
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'A good brand can be a powerful thing, but a brand that doesn’t embody the core and spirit of your firm can be devastating. It’s no secret that rebranding your firm is quite the endeavor , but the advantages can be worth the time and investment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Linkedin] Five reasons Europeans are behind in social media marketing
    LinkedIn? 'By Mars Dorian, {grow} Contributing Columnist. ve noticed something strange here in Europe that I couldn’t wrap my head around. At first. There are exceptions of course, There always are. So I asked few professionals in the field, and I’ve found a couple of conjectures that may surprise you. 1) Clinging to the past . Blink blink.
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 9, 2013
    [Linkedin] Lead Gen: A proposed replacement for BANT
    Before asking them questions, do some research on LinkedIn to see if it sounds like they are responsible for what you sell. 'Tweet According to the MarketingSherpa   2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Another 17% ask budget-related questions. A = Authority.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 22, 2013
    [Linkedin] How I discovered my blogging voice by becoming somebody else
    Add Maureen to your LinkedIn network , or contact her at BellflowerMedia@gmail.com. 'By Maureen Hannan, {grow} Community Member. found my voice as a blogger by borrowing someone else’s. Someone who doesn’t exist. About 10 months ago, I launched Cupid’s Laboratory , a blog about the peculiar world of online dating. Some made me giggle.
  • HUBSPOT  |  SATURDAY, DECEMBER 8, 2012
    [Linkedin] Google+ Now Lets Users Create and Join 'Communities'
    Think of it like your LinkedIn or Facebook Groups! Just like you'd do some digital networking on Twitter, Facebook, LinkedIn, and other online forums, you'd probably want to either find the Google+ Communities where these people hang out. Well, it's about time. Google+ hasn't had a big update in a while, it seems. Thought so.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 29, 2010
    [Linkedin] Social Media Catching On In The B-to-B Markets
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! They are finally seeing that there are opportunities to generate leads and position themselves as thought leaders according to a new report from eMarketer.com, B2B Social Media Marketing Heats Up. If you like this post, please pass it on to friends.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 6, 2010
    [Linkedin] Adding Social Icons Helps Drive E-mail Marketing Campaigns
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! If you haven’t, you should and here’s why: A recent study by GetResponse showed that e-mail messages that included social sharing options generated 30% higher click-through rates than e-mails without a social option. take my survey [link].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2011
    [Linkedin] “Sirius” About Marketing Operations
    LinkedIn. by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, JANUARY 19, 2014
    [Linkedin] Pick Up the Damn Phone — or Suffer the Consequences
    Let''s focus in on social media like LinkedIn, Twitter, blogs, and Facebook. It goes something like this: You’ve done your research about your prospects on social media and maybe even identified a common LinkedIn connection or two. After hearing that bold statement, I knew I needed to share her thinking with you. JILL: Wow. Wrong!
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Linkedin] 5 Ways to Increase Webinar Attendance
    At Marketo we also invite webinar attendees to join our LinkedIn group where they can get access to webinar slides, plus interact with speakers and each other. This strategy has led to a significant increase in our LinkedIn group membership and user engagement. by Andrew Spoeth How do we get an audience to show up for an event?
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin] 10 Marketing Stories You Need To Know Tonight
    26 Tips to Enhance Your Experience on LinkedIn - Want to get better at using LinkedIn? Social Media Examiner has a new post that provides tips and tricks to make you a LinkedIn ninja. Life gets busy. Sometimes we need a way to recap the important things we missed quickly. 10 Marketing Stories to Keep You in the Know.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Linkedin] B2B Marketing Survey Says Email and Twitter Work
    The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+. As usual, I have to provide information about the source of the survey, which few bloggers ever do. Contact New Incite today.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 25, 2010
    [Linkedin] 6 Tips to Make Your Blog More Successful in Reaching the.
    The more content can also fuel repurposing content through other social media platforms such as Twitter, Facebook and LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! blog should be central to your company’s social media strategy for new business. Be consistent. Write concisely.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    Manufacturing buyers find social media, with the exception of YouTube and LinkedIn, a waste of time or feel neutral about it as a business tool. 'If you’ve been following me a while, you’re probably wondering, “Why are you writing about manufacturing all the time now?” ” Well, haha, I have this little secret.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 31, 2013
    [Linkedin] Mobile, Social, Data and CRM: Top Analysts Predict the Future
    Second, platforms such as LinkedIn closely restrict usage of the data they do release. We see early versions of this from Amazon, which suggests products based on what you’ve already purchased or searched for, and LinkedIn, which suggests connections based on people you already know. Brent Leary, owner of CRM Essentials.
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