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  • WORKFACE  |  FRIDAY, MARCH 2, 2012
    [Linkedin] 4 Reasons Your Business Sucks at Social Media
    If you want to appeal to business owners, however, then you should try to get a guest slot on LinkedIn. GUEST POST. Social media networks were supposed to be the promised land for small businesses. They were supposed to be the great equalizer, the marketing tools that finally gave start-ups the same exposure as the industry leaders. Never.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Linkedin] Marketing Toolkit Essentials: CRM and Email Marketing Software
    On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. So, how do you know what marketing software is right for your professional services firm? Features.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 26, 2013
    [Linkedin] 9 Myths about BtoB Marketing by @billblaneyb2b
    They hire a graphics designer and start up their Facebook, LinkedIn and Twitter accounts. Bill Blaney was recently a guest on Marketing Made Simple TV and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” Bill Blaney. Myth #2 – Customers Don’t Want to Be Sold To.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 16, 2011
    [Linkedin] 9 Experts Answer “What Makes an Online Video Worth Sharing?”
    LinkedIn. by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips. The result is solid advice you can use when thinking about getting maximum reach for your online video.  Whimsy.”
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 9, 2012
    [Linkedin] How Do You Get Your Readers To Share Your Blog?
    We obviously need to get you exposed to my content ,whether it’s following me on Twitter, liking me on Facebook, be LinkedIn with me or having you subscribe to my RSS feed. Let’s face it, the reason we all blog is because we want to share something that is relevant and might be useful in our readers’ day-to-day business.
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 28, 2010
    [Linkedin] Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec
    Use the numerous online data sources at your disposal (Jigsaw, Netprospex, Google, LinkedIn, Inbound Lists!). Last night I heard a few sound bites in Obama's State of the Union Address that brought to mind what I hear from sales and marketing folks daily. We do not quit. We do not allow fear or division to break our spirit." Measure it.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Linkedin] Marketing Mad Libs: Expert Edition [SlideShare]
    Recently, LinkedIn announced that everyone can now publish with their Influencers program, following in the footsteps of Medium and other publishing tools that allow the masses to create and publish content. ” The team at LinkedIn agreed, noting that brands spend too much time trying to distinguish between B2B and B2C marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin] Giving (Social) Thanks Should Be An All Year Thing
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. I love this time of year! The kids start getting excited knowing that Christmas is not too far away. They dream of lots of presents and start making their list and checking it twice. It is not enough to be thankful.
  • CEEKUE  |  MONDAY, SEPTEMBER 20, 2010
    [Linkedin] Greenpeace No Longer Friends With Facebook
    Share this on Facebook Share this on LinkedIn Digg this! According to Greenpeace, the electricity to keep Facebook’s new Oregon data center running is coming from a coal-fired power station. Despite the fact Facebook CEO Mark Zuckerberg had promised earlier this year to build a ‘green’ data center. Share it [.].
  • MARKETING GENIUS BLOG  |  MONDAY, MARCH 28, 2011
    [Linkedin] 4 Rules to Avoid Marketing Whiplash
    Share this on LinkedIn. Its astonishing how quickly the online marketing landscape has shifted and evolved over the past 10 years.  When Robert and I started Genius back in 2004, the hottest thing around was still Email marketing and “automation&#.  The speed and impact of each of these shifts forward only seems to get more intense. 
  • CLIENT BRIDGE  |  TUESDAY, OCTOBER 11, 2011
    [Linkedin] The State of Social Media and Blogging
    The notable exception is LinkedIn, largely due to the greater number of men in management roles. LinkedIn (17.786 million). Jeff Bullas has posted ten marketing insights from a recent study by Nielsen on social media and blogging. Facebook is overwhelmingly the leader in user engagement, as measured by amount of time spent online.
  • MARKETING GENIUS BLOG  |  FRIDAY, MAY 7, 2010
    [Linkedin] 9 Social Listening & Tracking Tools
    Share this on Linkedin. Here is a list of 9 social media tracking and monitoring tools. Some are paid-for and some are free. Many can be used together, and some integrate with others to maximize efficiency, tracking and response time. Enjoy, and do let us know of others you think should be on this list. Radian6. Radian6 has a ?exible It let?s
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 20, 2009
    [Linkedin] Twitter 101 with 7 Useful Tips for Those Getting Started on Twitter
    As with any professional crowd, nearly everyone was already comfortable with LinkedIn, but less than half of the attendees had ventured out onto Twitter yet. Related posts: LinkedIn: My 5 Tips to Getting Started I am always amazed of the people I meet at. sensed some [.] Related posts brought to you by Yet Another Related Posts Plugi
  • STORIES THAT SELL  |  THURSDAY, JUNE 24, 2010
    [Linkedin] 3 Tips for Finding Your Next Case Study Customer
    Social media: LinkedIn, Facebook, Twitter. Several times a week, an appeal for funds from a charity (or alma mater) arrives in my mailbox or inbox. The same organizations contact me over and over. It’s annoying, but if they don’t ask for contributions, they usually don’t get them. That’s just how it works.
  • AGGREGAGE  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin] The Sales Association Launches SalesProCentral
    When you do that, you can provide it your twitter and LinkedIn information to help it get going.  The Sales Association has unveiled SalesProCentral generously sponsored by Leads360.  The Sales Association is the premier professional society dedicated to sales and business development professionals.   B2B Response Databases: Which is Best?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 23, 2013
    [Linkedin] 6 Tips for Executives to Align Sales and Marketing Teams
    Sales should also work with marketing by working to generate leads through developing their own personal brand on social media sites such as LinkedIn. It’s no secret that sales and marketing teams sometimes don’t get along. But that doesn’t have to be the case! Here are a few tips to align both teams: Foster communication. Use the same tools.
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Linkedin] MindMatrix: A Unique Marketing Automation Platform for SMB
    Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. here are many marketing automation systems out there that can help firms manage and nurture leads into sales.  MindMatrix is one the platforms I recommend to SMBs. Sure, Paul.  Let’s first consider the status quo. 
  • PR MEETS MARKETING  |  TUESDAY, MAY 4, 2010
    [Linkedin] Five Ways to Get Hung Up On
    In the age of LinkedIn and Google, there’s no reason you can take 5 minutes to do a quick search. by dalechumbley via flickr. On I recently had this happen to me not once, not twice, but THREE times from the same company. Each time, I mentioned I was in the midst of a deadline and to please send me an email with more information.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] Blog Design Blink Test: Simple, Easy Navigation
    Your other accounts, Twitter, Facebook, LinkedIn, etc. A way to see and hear you with a video clip. In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. Navigation/Simplicity  (Layout, use of white space and read more). Quality Content  (Problems you solve for your readers). Your picture.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Linkedin] Say Hello to #NewKlout: Klout Steps Into the Content Discovery Space
    NewKlout, Paper, and LinkedIn Pulse: Social Networks Getting Into Content Discovery. With Facebook''s recent launch of Paper and LinkedIn''s acquisition of Pulse , there''s a really hot trend of social networks trying to solve the content discovery problem on the internet. The way to do that? Only time will tell. content creation
  • MODERN B2B MARKETING  |  SUNDAY, MAY 15, 2011
    [Linkedin] How to Manage Successful Webinars – Part 2
    Prepare to incorporate LinkedIn into the webinar experience. Prepare a shortened, easy-to-share link to your LinkedIn group, e.g.: [link]. 8:10 a.m.: Post a link to the webinar resource page you created (containing embedded SlideShare presentation) in your LinkedIn group as a new discussion. Day-of-Webinar Checklist. 8:00 a.m.:
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MAY 6, 2014
    [Linkedin] What is a Realistic Number of Cold Calls to Make on a Daily Basis?
    They wanted us to read through the prospect website in detail, read up on all press releases, check out the company bio on our target prospect, and look up their profile on LinkedIn. There is nothing better than a sales manager who can speak from real experience when providing advice. equate cold calling to going through basic training.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Linkedin] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Linkedin] 14 B2B Blogging Best Practices from Creation to Promotion
    LinkedIn groups and Google+ communities are two great places to share and promote content. We look forward to reading your feedback and perspective via comments below or let’s connect on  Google+  or  LinkedIn  for further discussion. 91% of B2B marketers use content marketing ( source ). Where will they see this post? Final Thoughts.
  • PHOENIX RISING  |  TUESDAY, MARCH 2, 2010
    [Linkedin] If it Looks like a Duck.
    Whether it's on Facebook, Twitter, LinkedIn or the host of other social media sites. The freedom to share has increased our debates. used to think some people took a contrarian point of view just to feel important.    We all know those types. But thanks to social media  that behavior has expanded to include all of us.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin] Measure the Value Prospects Assign to Your Marketing Content
    Social – How many of your prospects and customers are sharing your Webinars, white papers and other content with their social networks via Twitter, LinkedIn, Facebook or mentions in their blog posts? There's a lot of talk about measures and metrics. Do you even know how much time it takes to read the piece on average?
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 5, 2012
    [Linkedin] Tips on How Manufacturing Can Utilize Social Media
    Whether it’s through Facebook, LinkedIn or Twitter, B2B manufacturers are using social media networks to notify recipients about developments in the industry, offer advice on how best to use their products and answer customer questions. Manufacturers should get on the bandwagon and start using social media. Enjoy. There are pitfalls, however.
  • JUNTA 42  |  MONDAY, FEBRUARY 6, 2012
    [Linkedin] What Can a Super Bowl Ad Buy You in Content Marketing?
    The average Content Marketing Institute blog post is shared approximately 600 times via Twitter, Facebook, LinkedIn and Google+ over a six-month period. So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 For those counting, that’s $116,000 per second.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there. Be funny.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Linkedin] The Future of Marketing: Is The Science of Marketing Taking Over?
    And follow the conversation on  Twitter  (@ BrennerMichael ),   LinkedIn ,  Facebook  or  Google+. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. It provided me the opportunity to lead large agencies like Publicis.
  • LEAD411  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] B2B Email Lists Buy Guide
    For example, Linkedin is a high quality data provider correct? You would be amazed at how many people named “Pat McGroin” and “Ivanka Tinkle” have profiles on Linkedin. So even Linkedin has tons of bad data. Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] 5 Lead Generating B2B Website Trends
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. How can your firm get there? The CTAs are also bright yellow, drawing your attention to the offer.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Linkedin] 17 Reasons Why I’m Lucky To Be In Business Development
    Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Also ,  LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. Also, thank you Twitter for the ability to create lists to help keep my connections organized. Patrick’s day?
  • B2B MARKETING MENTOR  |  TUESDAY, NOVEMBER 19, 2013
    [Linkedin] Brand Advocates: The Greatest Resource You Never Knew You Had
    How to find them: You can often identify these customers by monitoring who’s posting and commenting in your user and Linkedin communities, or on your blog. Business-to-business (B2B) buyers continue to turn to their peers for purchasing advice. Here are the key takeaways from our conversation. Identify Customers Already Supporting You.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Linkedin] Five reasons Europeans are behind in social media marketing
    LinkedIn? By Mars Dorian, {grow} Contributing Columnist. I’ve noticed something strange here in Europe that I couldn’t wrap my head around. At first. There are exceptions of course, There always are. So I asked few professionals in the field, and I’ve found a couple of conjectures that may surprise you. Blink blink. Seriously. Twitter?
  • THE EFFECTIVE MARKETER  |  THURSDAY, OCTOBER 14, 2010
    [Linkedin] B2B Marketing Summit Shows Old Problems Persist
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! First of all, what is this summit? Sometimes we just need to be reminded of the obvious so that we can focus on the essential. You can follow any responses to this entry through the RSS 2.0
  • SAZBEAN  |  MONDAY, JULY 23, 2012
    [Linkedin] Limitations: Your Key to Blogging Success?
    Of course, there’s social media too: Facebook, Twitter, Google+, LinkedIn… he feels obligated to be everywhere, on every platform. I know a blogger who tries to do everything he can to make his writing career successful. On top of all this, he is creating his first info product. Is it any wonder he’s ready to quit blogging? by Timo Kiander.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin] Social Recruiting Leaders: 10 To Watch
    Most Connected Woman on LinkedIn, social media recruiter / trainer, entrepreneur, techie, blogger, career / job search tips… Why follow? Johnny Campbell and the team at Social Talent produce an outstanding series of advice articles and video tutorials on using Facebook, LinkedIn and the like for social recruiting purposes.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] Where Is Content Headed?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing (As We Know It) Is Doomed! So just go order it!). I was honored to contribute to this effort, and they are allowing me to provide this sneak peak of my contribution for free.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin] Ascent of the social media climbers: Klout goes mainstream
    Sites such as Klout and PeerIndex.net take public information from Twitter, and sometimes Facebook and LinkedIn, to determine a person’s influence on social media. I’ve never done this before, but today I’m reprinting an entire article from another publication on {grow}.  think this is significant. That means you’re a loser.’’.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 8 Steps To A More Effective B2B Content Marketing Program
    recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? Step 1: Write It Down. There is no point of reference over time.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 6, 2013
    [Linkedin] 10 Ways To Optimize Your Sales Engine In 30 Days
    You can find him on Google + , LinkedIn , & Twitter ! Sales Prospecting Perspectives is pleased to bring you a guest post from Craig Wortmann , CEO and Founder of Sales Engine , a company that helps firms build and tune their sales engine(s). Optimizing your sales engine doesn't have to be time-consuming. Sell What Makes You Different.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Linkedin] B2B Appointment Setting Teams and How to Get the Most From Them
    Run a training class on LinkedIn tips and tricks. Appointment Setting is a part of demand generation that is done through vendors that specialize in the task, or by inside sales teams that add it to their roster of tasks. ” That's the $64,000 question. If your team is happy, they’re going to be executing at a higher level.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 1, 2010
    [Linkedin] Why Operational Transparency is Important to SaaS Customers
    Share this on LinkedIn. When considering whether to implement an on-premise or on-demand solution , you should consider operational and scaling costs, availability requirements for the application, and ongoing maintenance and support to ensure you can meet SLAs for your customers or constituents. Tweet This! Share this on Facebook. Digg this!
  • SALES LEAD INSIGHTS  |  MONDAY, SEPTEMBER 28, 2009
    [Linkedin] An Interview With Mike Damphousse About B-to-B Appointment Setting
    these are some [pointers] from an insider’s perspective that should help vet the true quality vendors: Look on LinkedIn and see how many “current&# and “past&# employees there are. Look at the background of [the company’s] reps on LinkedIn and see if they match your expectations. Is that true? Without a doubt.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 12, 2011
    [Linkedin] Content Marketing Tips: Get Your Stories Straight
    It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Share this on LinkedIn. Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. Consider these common phrases: Everything happens for a reason. Digg this!
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Linkedin] B-to-B Blogs Can Help Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. Maybe you Should.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Linkedin] Launch a Legal Customer Rewards Program on Social Media
    Twitter | LinkedIn | Launch a Legal Customer Rewards Program on Social Media by Kyle-Beth Hilfer - Maximize Social Business. Do you allow your customers to collect points based on purchases and then redeem points for merchandise? A The new year is a great time to launch or review your customer loyalty and rewards programs.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Linkedin] Content Marketing Should Never Be Advertising
    We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. [As a confession, I tend to ignore them as most aren't engaging, but appear to be more of a ploy for attention based on a false assumption.]. That really got me thinking.
  • SAZBEAN  |  THURSDAY, DECEMBER 29, 2011
    [Linkedin] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and “experimenting” by participating sporadically isn’t really going to generate results. Have you enabled company status updates for your LinkedIn Company Page? Hallelujah!
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Linkedin] Why Product Launch Plans Need to Include Social Networking
    It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. ” Their answer? Social Media/Web 2.0
  • MODERN B2B MARKETING  |  TUESDAY, MAY 14, 2013
    [Linkedin] Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer
    Take a look at this LinkedIn study, Winners and Losers During the Great Recession , Internet and online publishing are among the fastest growing industries, and newspapers are significantly contracting. Author: Stephen Frapart Finals are over.  Graduation is right around the corner.  Families and friends celebrate your awesome achievements. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 5, 2011
    [Linkedin] [Chart] Marketing Automation Means More Marketing Jobs
    LinkedIn. by Elle Woulfe | Tweet this We all know that marketing automation is a powerful tool for generating, scoring and qualifying leads. But according to benchmark data of Eloqua customers, it can also mean more marketing jobs and higher productivity. The results? Like this chart? To sign up just click here. Share email. Facebook. Reddit.
  • WRITING ON THE WEB  |  TUESDAY, MAY 17, 2011
    [Linkedin] What Google and Facebook Hide From You
    Share this on LinkedIn. Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? They know more about you than you realize. And they don’t ask you, they simply assume way too much. find it annoying when I’m served up pages and ads in Spanish or for local businesses. Blog this on Blogger.
  • HINGE MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Linkedin] New Research on 2015 Professional Services Marketing Priorities
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. “Changes in technology are driving disruption at a pace we haven’t seen before,” says Jim Moffat, chairman and CEO of Deloitte Consulting, in a recent Washington Post interview. And as we head into 2015, firms face some big questions.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 8, 2010
    [Linkedin] 5 Proven Strategies for B2B Social Media Marketing
    The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Improve SEO During the past year, Delivra , an e-mail marketing service provider, has invested in B2B social media marketing, including presences on Twitter , Facebook , LinkedIn and a corporate blog, dubbed eMailChatr. Learn more. thanks!
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 28, 2013
    [Linkedin] How To Adapt Your Social Strategy Channel-By-Channel
    LinkedIn. LinkedIn profiles are almost ubiquitous in the corporate world, but savvy marketers don’t use this platform for advertising so much as for establishing business relationships and building connections. Marketing is all about making connections with people. Facebook. Be entertaining, be relatable, be funny. Twitter. Pinterest.
  • GREAT B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Linkedin] Outside-the-Box B2B PR Strategies
    Self promote – Get your name out there with public speaking, presentations, podcasts, articles, blogs, LinkedIn, etc. Every B2B company has its own identity, target market and products or services.  But all have one thing in common.  This is true for our Fusion Marketing Partners clients, and it is equally true for your organization.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 8, 2011
    [Linkedin] What Opens an Executive’s Wallet? – plus other answers about Provocation-Based Selling
    Look at the company’s LinkedIn profile. What is the proper use of social media, such as LinkedIn, to access the social networks of senior executives? Social networking tools, such as LinkedIn, are best used as a source of intermediaries, rather than as a way to connect directly. What opens an executive’s wallet?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 2, 2010
    [Linkedin] How to use Twitter to crowd-source creativity
    Share this on Linkedin. I have a “virtual&# company. Well, it’s a real company, but I don’t have a building and employees and all that traditional stuff. work with a posse of freelancers who might be spread out all over the country. So I have the best of both worlds. You can’t brainstorm by yourself. Digg this!
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin] 20 Fresh Stats About the State of Inbound Marketing in 2012
    12) 62% of companies using LinkedIn have acquired a customer from the network. 15) 65% of B2B companies report that they have acquired a customer through LinkedIn. HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. Tweet This!
  • MARKETING INTERACTIONS  |  SUNDAY, JULY 29, 2012
    [Linkedin] Debunking B2B Marketing Buzzword: Engagement
    Are they following your company on LinkedIn? Feel free to jump in with your thoughts. think it would be great if we can bring some clarity and new thinking. Let's start with the term ENGAGEMENT. What does engagement mean? It's about longevity and sustained attention. If it isn't then lead nurturing wouldn't work. And it does.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2011
    [Linkedin] How to Structure a Marketing Operations Team
    LinkedIn. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Linkedin] Engaging in Conversation Doesn't Grow Reach [Infographic]
    Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. How do you feel about this data? Does it change your outlook on social media engagement?
  • HINGE MARKETING  |  MONDAY, MAY 5, 2014
    [Linkedin] It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Email marketing may be the Rodney Dangerfield of professional services marketing. It gets no respect. This is too bad because email may well be one of the most useful and flexible tools in the entire marketer’s toolkit. Why Email Marketing Still Matters.
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 21, 2014
    [Linkedin] The Art of Advanced Email Marketing: A/B Testing
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Related Stories Top 10 Marketing Techniques for Professional Services Networking on LinkedIn 4 Metrics to Track ROI in B2B Online Marketing. Now it’s time to go even bigger with advanced testing. The A/Bs of Testing. Elements to Test. Images.
  • VIRALLY BLOG  |  FRIDAY, MAY 23, 2014
    [Linkedin] Virally is back with a bang!
    By simply selecting either twitter, Facebook or LinkedIn they simply exchange their social profile details in exchange for your content. It’s been a while but in the background the Virally team have been hard at work understanding what people liked about the software and where we could make it even better. No forms no fuss everyone is happy.
  • LEAD VIEWS  |  FRIDAY, MARCH 9, 2012
    [Linkedin] Leveraging Pinterest for B2B Marketing: 6 Practical Tips
    For a social network that is just over 2 years old, the figures are impressive: • Pinterest is driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn combined. Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Almost 80% of the pins are repins. Source: RJ Metrics.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 8, 2011
    [Linkedin] Thoughts about Google Plus to Inspire B2B Adoption
    This network exists in their work email and LinkedIn network. With the new Google Plus social network, Google already provides a connection to your LinkedIn network as part of your social graph. As a preview to its launch of Google Plus last week, Google launched the +1 button last month. The Google Plus 50. from Chris Brogan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Linkedin] 70 Rising Social Media Stars
    Deanna Lazzaroni (LinkedIn) — As inspiring as she is talented, Deanna has amazing brand digital marketing experience from working at Talent Zoo, BBDO, Coca-Cola and now LinkedIn where she develops and manages social media programs for the LinkedIn Marketing Solutions group. wanted to find the (dramatic music) Future Gurus.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 21, 2013
    [Linkedin] Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene
    We also used additional verification sources like LinkedIn to help double check the data in the samples to make sure each vendor’s quality was accurately assessed. Tweet The quality of your database represents the quality of your customer and prospect relationships. For instance, at best, your email will be tuned out, ignored or lost.
  • SAZBEAN  |  THURSDAY, MAY 3, 2012
    [Linkedin] Twitter Update Makes it Easier for Users to Discover Your Marketing Content
    For example, we’ve witnessed LinkedIn’s launch of more robust content targeting tools; Google’s pushes to reward high quality content and penalize low-quality, spammy content in search; and various other efforts by Google and social networks to provide more relevant, personalized content to its users. News & Notes
  • SAZBEAN  |  MONDAY, JULY 11, 2011
    [Linkedin] Social Media for Introverts – By Paul Grabowski
    Sites such as LinkedIn and Facebook currently dominate the world of social media while literally hundreds of others are available with more sites and the development of applications (apps) by companies and businesses appearing on an ever increasing basis. – Social Media for Introverts – By Paul Grabowski. News & Notes
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. In my case, Twitter is responsible for 49% of my influence; Facebook is responsible for 40%, and LInkedin represents 5%. Klout says I can drive more behavior on Twitter than i can on Linkedin. Nobody.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [Linkedin] Social Media – Can It Be Used to Generate Leads and Revenue?
    In the past few months, I’ve seen a number of interesting articles, blog posts and LinkedIn discussions lately that explore the question of whether social media is a good vehicle to generate leads and revenue.  Some people say it is worthless as a lead generation tool and others say it works great. 
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Linkedin] How to Create Irresistibly Shareable Content
    would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. Every now and then, a piece of content goes absolutely viral on the internet. We’ve all seen it happen, but we haven’t all made it happen. Enjoy!
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 23, 2011
    [Linkedin] Find New Customers Fan of the Month – Joe Large
    According to Linkedin , Joe is the  Indiana Branch Manager at Atlas Sales and Rentals in Indianapolis, IN. B2B Lead Generation | Find New Customers Fan of the Month for September 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Joe Large. Go Irish!). We really appreciate it.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, JUNE 22, 2012
    [Linkedin] Don’t Underestimate Industrial Marketing’s Contribution to Sales
    From BtoB LinkedIn group ). The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Linkedin] Where to Find a Marketing Automation Expert
    Post the job in LinkedIn groups. Use LinkedIn InMail. Found the perfect candidate on LinkedIn, but see that they are aleady employed? You can use LinkedIn InMail to send them messages asking if they are interested in discussing the role. Why is it so hard to find someone with the skills I’m looking for? . The problem?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    The conference was jam-packed with fantastic content, featuring an impressive lineup of speakers from companies such as LinkedIn, Netflix, Coca-Cola, Kimberly-Clark, and many more. Author: Rachel Yarnold Last week, I had the opportunity to attend MarTech in San Francisco. The goal of the conference was to explore the booming world of martech.
  • EMAGINE B2B BLOG  |  THURSDAY, AUGUST 29, 2013
    [Linkedin] eMagine Launches New Websites
    Their news page is a great example of eMagine capabilities to integrate Twitter and LinkedIn feeds. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects. Neostem. Varden Technologies.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 2, 2010
    [Linkedin] The Value’s in the Network, Not Just the Knowledge
    37 Linkedin recommendations (from top executives). my own Linkedin group (Fearless Competitor). Talking with a large software client recently who grew their marketing staff from 3 to 50 with very talented marketing people, I had a bit of an epiphany. thought I was hired to help with marketing. author of 3 highly acclaimed white papers.
  • HUBSPOT  |  MONDAY, AUGUST 6, 2012
    [Linkedin] 19 Reasons You Should Include Visual Content in Your Marketing [Data]
    10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers? Marketers. Oh, also revenue. Not a bad setup. Source: SEOmoz ) Tweet This Stat! 6) Visual content drives engagement.
  • SAZBEAN  |  SATURDAY, OCTOBER 20, 2012
    [Linkedin] Top Internet strategy, marketing and technology links for the week of October 20, 2012
    News & Notes
  • SAZBEAN  |  SATURDAY, MAY 5, 2012
    [Linkedin] Top Internet strategy, marketing and technology links for the week of May 5, 2012
    LinkedIn’s Mobile Future: 22 Percent of Visitors Are Mobile, In-Stream Ads Coming? Here are the top Internet strategy, marketing and technology links for the week of May 5, 2012… 10 ways to get into big trouble in marketing  (Portent). How to Fight for More Social Media Resources In Your Company  (Convince & Convert).
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Linkedin] Digital Awesomeness Series: A Day In The The Life
    Check Facebook, Twitter, Instagram, LinkedIn, and email for anything I missed while I was sleeping. 30pm – Connect with new contacts on LinkedIn. Follow companies on LinkedIn. So, I know you’re all wondering what I do all day. Just kidding, you’re busy enough with your own stuff. But here it comes anyway. 30am – Get to work.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 1, 2015
    [Linkedin] Tim’s Top 10 Tips For The Bestest Website Ever
    And a LinkedIn. Today Tim is back on the blog to share his 2nd post in his monthly blog series. Before we begin, he’d like to share this month’s theme - “Make This Better: Your Website” So without further ado… Tim’s Top 10 Tips For The Bestest Website Ever. 1. Simple math. ” More what? You need one.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Linkedin] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. Have you enabled company status updates for your LinkedIn Company Page ? The reason for this shift? Hallelujah!
  • SAZBEAN  |  THURSDAY, DECEMBER 2, 2010
    [Linkedin] 17 Reasons Why No One is Following You on Twitter
    If you don’t, maybe you can link to your LinkedIn profile or some other site which gives more information about you. As I was going through my new Twitter followers this morning, viewing each profile and timeline, I started thinking about why many did not have a lot of followers. Do some of the topics in your bio conflict?
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 1, 2010
    [Linkedin] Sales and Social Media-3 Keys
    Use LinkedIn. Which LinkedIn groups do these people belong to? Three Key Social Media Tactics for Sales. There are myriad ways to incorporate social media into sales cycles, limited only by creativity. However, here are three basic tactics that should be part of every complex sales cycle. 1. Check out your primary contact.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 22, 2010
    [Linkedin] White Paper: Overview of the HVAC Market
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We recently completed an page overview of the HVAC market. The The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010. free copy for download is available. Click here to sign up.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 20, 2010
    [Linkedin] Twitter and Your Brand: Should You Tweet It or Beat It?
    Connect with Barb on  LinkedIn or follow her on  Twitter. Share this on LinkedIn. Barb Coté. “If you’re addicted to crafting the perfect 140 character tweet haiku, you can thank — or curse — Twitter creator Jack Dorsey.” He “believes there’s a universe in every tweet and that less can lead to so much more.”. link]. link].
  • JUNTA 42  |  THURSDAY, SEPTEMBER 29, 2011
    [Linkedin] 3 Sites to Showcase Your Personal Brand
    You may also just want to invest in your own web page (here’s my JoePulizzi.com site) or even focus on your Facebook, Twitter or LinkedIn page. Here they are. Here is the About.me Page for Joe Pulizzi. About.me. caught onto About.me And, for those people looking for a job, it’s a good resume landing page. Zerply. like About.me
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 5, 2011
    [Linkedin] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Kenny Madden. We really appreciate it.
  • HINGE MARKETING  |  MONDAY, MAY 26, 2014
    [Linkedin] What Every Managing Partner Needs To Know About Branding Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. As Managing Partners of professional services firms, we have a lot of issues to attend to. In most cases we are dealing with extremely knowledgeable professionals who work directly with clients in high-touch, high-trust relationships. Room For Confusion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 16, 2010
    [Linkedin] A 3 minute lesson in traditional versus social brand marketing
    Share this on Linkedin. I found this little animation to be entertaining and instructive and wanted to share with you.  I have no connection with the producers of this video, Scholz & Friends.  They just did a good job and I wanted to say so. : )  Three minutes well-spent. Apologies for the annoying Google ads on this video.  Not my idea.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Linkedin] Do B2B Companies Really Need to Be on Facebook?
    Step 3: LinkedIn. If Twitter or LinkedIn are working for you, driving traffic and leads, and otherwise serving your business and its goals, and Facebook is not, it is time to leave. Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. ” 5.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Linkedin] How to Get a Personalized Assessment of Your Website [Free Tool]
    Just click on the relevant icon to share it via your Twitter, Facebook and LinkedIn accounts. Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. What is Website Grader? How'd you do?
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Linkedin] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Or recommendations on LinkedIn? No place is this more apparent than in the world of social media. And Twitter? Even poorer adoption. Tough objections indeed. It’s true; they don’t.
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