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  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Linkedin] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Creating a content calendar is just one important aspect of your marketing planning for 2015. After you have a content strategy in place that addresses your services and key topic areas, it’s time to create a content calendar. Getting Started.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Linkedin] Building Your B2B Marketing Database
    Some data discovery can be done via LinkedIn and scouring corporate websites, which are likely to provide contact names, titles and email addresses you can use to populate your company records. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  Plenty. Account name, address. Phone, fax, website.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 30, 2012
    [Linkedin] Are you a Sales Manager or a Sales Leader?
    You can also follow him on Twitter [link] , on Facebook www.facebook.com/TheSalesHunter and on Linkedin [link].  . Are You a Sales Manager or a Sales Leader? By Mark Hunter “The Sales Hunter”. Today, I have a guest blogger, Mark Hunter. His new book is on my recommended list for all of you., Ken Thoreson, www.AcumenManagement.com.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2011
    [Linkedin] Dreamforce: Ending the “Accidental Revenue” Myth
    LinkedIn. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Too often, we buy into the story that some genius rolls out of bed, has an epiphany and – Wham! Google, or Apple or even Salesforce.com is born. While I was at the beach this year, I read Peter Sims’ Little Bets. Lather, rinse, repeat. Share email.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 21, 2013
    [Linkedin] Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2
    For a more deeper dive into social networks for B2B, including an in-depth analysis of Twitter, Google+, Facebook, LinkedIn and more – watch this fun, lively webinar: Social Media 2013: What Sites Are Most Important to Marketers This Year. Lee highlights the importance of B2B marketing through social media in the second half of the webinar.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Linkedin] What Does A Content Marketing Plan Look Like?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? What Does An Effective Content Marketing Plan Look Like? Content Marketing
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Linkedin] How One Social Media Marketer Can Manage Millions of Fans and Followers
    It will involve monitoring, responding, and delighting (henceforth called "MRD") people tweeting #INBOUND13, @HubSpot, and all of our company pages (Facebook, Twitter, LinkedIn, Google+, Pinterest, Vine, & Instagram). also created a Facebook event and LinkedIn group for INBOUND so the community can engage there, as well.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Linkedin] RedPoint Offers Broad, Deep B2C Marketing Automation
    Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2011
    [Linkedin] [Chart] 90% of Visitors to EU Cookie Law Site Don’t Opt-in
    LinkedIn. by Elle Woulfe | Tweet this What a difference a month makes! On May 25 all the countries within the European Union were supposed to enact a directive requiring anyone doing business in the region to get opt-in permission to track consumers online. Chart compiled by Vicky Brock. Share email. Facebook. StumbleUpon. del.icio.us.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Linkedin] Trending: How To Justify Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? How To Justify The Value Of Content Marketing?
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 15, 2012
    [Linkedin] 7 Personalities of a Social Executive
    In the business world, one good example would be Michael Dell, Chairman and CEO of Dell Computers.  In her recent article “ Connect with Business Leaders: LinkedIn is the Fortune 500 Exception ,” Lori Ruff already went a long way in singing Dell’s praises: “Michael Dell has taken the virtues of LinkedIn and used them to propel forward.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 19, 2012
    [Linkedin] Recovering from the Worst: What to Do When Your Social Media Channel is Hijacked
    By now we all know that LinkedIn recently  disclosed that up to 6.5 LinkedIn has claimed that no accounts have been compromised as a result of this incident. LinkedIn is primarily a site that your employees use personally and so isn’t one that CIOs necessarily need to worry about. million user account credentials were breached.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Linkedin] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
  • VIEWPOINT  |  TUESDAY, APRIL 16, 2013
    [Linkedin] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
    clear takeaway for me was that big bets are being placed on companies that provide solutions that leverage data from multiple platforms (such as CRM, LinkedIn…). The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” ways to leverage technology to empower your team.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 26, 2013
    [Linkedin] The Four Pillars of Content Strategy
    In other words, tweet about it, and post it on Facebook, Google+, and LinkedIn more than once. Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. Production – How do you make it easy to produce? Repurposing – How do you repurpose it to get the most out of it?
  • MARKETRI  |  FRIDAY, MAY 25, 2012
    [Linkedin] 7 Ideas to Rev Up Your B2B Marketing this Summer
    Update your LinkedIn profile. Make a list of interview questions and reach out to experts in your LinkedIn and other social networks. Memorial Day Weekend is here, signifying the unofficial start of summer! Since our grade school days, summer has been ingrained in our minds as a time for reading. " Spruce up SlideShare.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 10, 2011
    [Linkedin] Talking Twitter with Ann Handley (@MarketingProfs)
    Follow Your B2B LinkedIn Connections on Twitter One of the things that makes Twitter so unique is. While at the MarketingProfs Digital Marketing Forum, I had the opportunity to sit down with Ann Handley, the Chief Content Officer of MarketingProfs, and talk about the company Twitter account that she runs ( @MarketingProfs ).
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Linkedin] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. What is marketing automation, and what can it do for your firm? Imagine this scenario: While on your firm’s website, a prospect is intrigued by the topic of a guide you offer and fills out a form to download it. Measure results and ROI. Landing Pages.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Linkedin] Terminus Offers Targeted Display Ads for B2B
    For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Nor does it address the challenges that users face in making sense of it all. pricing.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Linkedin] How To Be A Better Listener in Content Marketing
    So, I started subscribing to NutshellMail , which delivers a digest of Twitter @and LinkedIn) info via email. While I've followed blogs, used Google Alerts, followed Twitter streams, and subscribed to a lot of emails for years, I'll admit that I was a bit of a disorganized mess. wanted to end the feeling of information overload.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Linkedin] Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
    In 2016, the prospect has ALL of that information -- from my website, from LinkedIn, from Quora. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. In fact, I largely built my entire career off getting good at it. Ok, so what’s the problem, Brian? Good question.
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Linkedin] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Find Infer on LinkedIn. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer goes beyond just adding predictive scores into the mix of bidding signals for ad targeting. Infer Profile Management and Terminus ABM Deliver Predictive Ad Targeting. About Infer.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Linkedin] Architecture Marketing: 5 Tools to Measure Success
    Did they find you on LinkedIn ? On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You’ve done brand research, nailed down a solid marketing strategy , and are making an impact in the industry. Don’t be paralyzed by finding the perfect system that will last forever (there is no such thing).
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Linkedin] 5 Ways to Boost Your Company’s Twitter Followers
    Join us on LinkedIn and Twitter for more social media tips and strategies. Related Stories How to Use LinkedIn Showcase Pages to Connect With Your Audiences From Resident Expert to Visible Expert℠: The Story of Rita Keller 5 Tips to Reach Your Social Media Goals. Your professional services firm has a Twitter account. Now what?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 23, 2012
    [Linkedin] Over Prepare, And Then Go With The Flow
    leverage social media site like LinkedIn and Jigsaw to gain some background on my prospect. A lot of times on LinkedIn, professionals will list their proficiencies and skills. It has always been a goal of mine to convey a certain level of calm, cool, and collected in my everyday life and the conversations I have with others.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Linkedin] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). College graduation is just around the corner, which means it’s almost speech season. We want to help. Don’t try to boil the ocean.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 2, 2011
    [Linkedin] Who Tweets? Survey Says Twitter Use Up More Than 60 Percent
    Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. I was sitting in a Miami hotel room on May 1st, 2011 catching up on Twitter when I saw a tweet that Osama Bin Laden had been found. For me, this was more than just a “where were you when…?&# moment. Demographic Breakdown. And that is OK.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Linkedin] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You already know that a big part of building a strong brand is building a recognizable brand. And while becoming a Visible Firm may take a lot of work, the benefits and rewards are well worth the effort. So, how can you become a Visible Firm?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Linkedin] 10 Google+ Power Tips for B2B Social Media
    If automatically cross-posting to multiple social platforms is your thing, this extension will automatically post what you share on Google+ on your Twitter, Facebook and LinkedIn profiles. Streamified can also pull your blog, Twitter, Facebook and LinkedIn streams into your Google+ profile. also have a copy to give away. Circles. 1.
  • JUNTA 42  |  SATURDAY, FEBRUARY 7, 2015
    [Linkedin] This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
    By producing original content, Snapchat is following the model set by Netflix, Amazon, LinkedIn, and others. Robert’s Rant: In a new column on LinkedIn, Robert applauds Nationwide’s gutsy choice for one of its Super Bowl ads, in which a young boy explains how he almost had an awesome, magical life – but he died in a preventable home accident.
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Linkedin] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    That doesn''t mean your email should be paragraphs and paragraphs long, but you could try sharing a quick customer tip and linking to their full case study instead. 4) Popular Industry LinkedIn Groups. LinkedIn groups can be another great source of content, similar to other forums. How do you think of what to put in your emails?
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin] 30 Killer Resources to Learn Content Marketing
    LinkedIn’s Content Score. Image credit:  LInkedIn. Get an objective measure of your content’s performance with this all-new tool from LinkedIn. Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin] The Road to the Top: Personal Branding Examples in Professional Services
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. Ready? Alan Weiss, Ph.D. How did he build his profile to its current status?
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Linkedin] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Four Worthwhile Link Sources. Business partners.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin] 6 Tips for Easy Ebook Promotion with Social Media
    Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 3, 2011
    [Linkedin] 5 Social Media Tips From A Digital Native
    LinkedIn. by Joe Chernov | Tweet this I’d been hearing a lot about some guy named Chris Heggem. Words like “brilliant” and “fearless” were thrown around. Also “young.” I heard that one too. As in, how can a guy this young know this much. So I invited him to guest post on It’s All About Revenue. Apparently, we can learn a lot. I did. Facebook.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Linkedin] Facts about Fearless Competitor
    And our Linkedin Profile and social media. Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. Every Friday at 11am). Thoughts about this blog on B2B lead generation and marketing. 47,949 views all-time as of last night (Gulp! That’s a decent-sized city!). Why not? It’s all free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 7, 2012
    [Linkedin] Social proof and your battle for credibility
    While researching my new book  Return On Influence , I immersed myself in the world of the Internet elite and concluded that on the social web, the badges of “social proof” really do matter … probably more than real achievement! So it may come as a surprise that I have made a decision to ignore them, for good business reasons.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] 5 Lead Generating B2B Website Trends
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. How can your firm get there? The CTAs are also bright yellow, drawing your attention to the offer.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 24, 2011
    [Linkedin] My Social Media Hangover
    While I always seek to meet the needs of the audience here on  B2B Marketing Insider , I think missing a post last week and lightening up on my tweets, LinkedIn updates and Facebook comments was not a huge disappointment to anyone. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Image Source.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 14, 2016
    [Linkedin] Mi6 Agency’s Top Charts for February 2016
    Who should connect with contacts within a customer account on LinkedIn? This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of February 1st.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Linkedin] 7 Essential Mobile Apps for Marketers
    Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Evernote Hello.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Linkedin] How Much Is Your Time Worth?
    Post discussions in LinkedIn Groups related to the content. Take a minute to think about this question.how much is your time worth? If you had to figure out YOUR hourly rate what would it be? Now think about all the things that you need to do everyday.reference checking.interviewing.sales calls.putting out fires. Usually it's near the bottom.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2011
    [Linkedin] 43% of Twitter Users Access Twitter From a Mobile Phone [Data]
    The research also provided some fascinating data on people who are users of LinkedIn, Facebook, and Twitter. The lowest mobile usage was seen among LinkedIn users. Only 9% of LinkedIn users access the network on their mobile device. That's up by 2.2 percentage points from just 3 months prior. In March, 27.3% just 3 months prior.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Linkedin] Today’s Facebook Update Changes the Way We Will Interact With Content
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. By Introducing Facebook Reactions. Will this impact my Page? Page owners will be able to see Reactions to all of their posts on Page insights.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    All sorts of people follow us on Twitter, LinkedIn, and other social networks. On LinkedIn, share both the title of, say, a blog post, and also try including some details or sound bites from within it. If you've got a Facebook page or LinkedIn group, you can also poll your members to find out what kind of content they like best.
  • CONVERSIONATION  |  THURSDAY, JULY 21, 2011
    [Linkedin] B2B: Involve Your Sales People in Social Media Marketing and CRM Now
    Blogs, Twitter Facebook and LinkedIn can all be very effective tools for sales because they are great relationship building and information-gathering  channels. Of course, it’s not the only division in most cases. All these people-to-people interactions lead to a perception of your company and brand by your clients and prospects.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 26, 2013
    [Linkedin] How to Scale Your Social Media Writing Team
    Ways the Hospitality Industry Can Take Advantage of LinkedIn. You’ve gotten your feet wet in social media marketing. You’re blogging regularly and doing outreach on the best platforms for your audience. You may even have an outsourced social media writer or two on board with you. Featuring Contributions from Global Thinkers.
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Linkedin] Critical Email Marketing Do’s and Don’ts for Professional Services
    On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. This list of do’s and don’ts will help you break free from the constant “should I?”
  • MARKETRI  |  THURSDAY, DECEMBER 13, 2012
    [Linkedin] The Public Relations Metamorphosis: Social Media is Here to Stay
    There was no Facebook, Twitter, or LinkedIn, and PR professionals were more or less creating a message that was often mass distributed to target audiences and constituents via a one-sided communications process that typically relied on direct marketing, advertising, print and broadcast media placement. By Jennifer Wasilisin. versus 7.2
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 30, 2014
    [Linkedin] Our Favorite Online Marketing Blog Posts and Articles of 2014
    You can see more of the posts, articles, and information Casie likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. You can see more of the posts, articles, and information Brendan likes on  Twitter , Google+  and  LinkedIn  and read her blog posts here. From Casie Gillette. Definitely worth bookmarking.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 11, 2011
    [Linkedin] Is Social Media Really Living Up to Expectations?
    Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. she queried. How many leads have you generated?
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Linkedin] What Are Rich Snippets?
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Search Engine Optimization (SEO) is a combination of highly technical website elements, content marketing, and promotion. One of these changes is the higher use of rich snippets. Background on Rich Snippets. How did rich snippets get their start?
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Linkedin] 9 Criteria for Selecting a Social Media Monitoring Tool
    Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). But how do you choose one? Range of coverage. Many include at least the most popular blogs as well. Frequency of alerts. Value.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 22, 2011
    [Linkedin] The Biggest Mistake Marketers Make
    Follow me on Twitter , LinkedIn , Facebook  or Subscribe to future updates to the B2B Marketing Insider Blog. Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Does your content languish on the shelves? Use their words.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Linkedin] Five unbelievable social media mistakes you may be making right now
    Add a link to a LinkedIn profile or website so people can learn more. At my heart, I am a teacher in all I do, whether it is through my classes, books, or blog posts. And it’s my favorite part of my job too. I am at a great point in my life where I can share my experiences and help people get through a learning curve quickly. ” 5.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 12, 2009
    [Linkedin] Webinar on Effective Lead Management: How to Convert Marketing Leads into Sales Pipeline
    In fact, in a recent lead generation poll I conducted through my LinkedIn group, I found that converting leads to pipeline revenue was the biggest challenge for marketers. Research shows that about 80% of leads marketers generate end up getting lost, ignored or discarded. Sales provided little or no feedback on all the leads.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin] What to Do if the Competition Stalks Your Customers Online
    Opportunistic companies  can copy your connections on social networks like Twitter and your Facebook company page, because both allow people to follow or like you without your permission (unlike LinkedIn or a Facebook personal profile). It’s sad for someone who has to follow and not lead. Be original, organic and true.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 31, 2013
    [Linkedin] 5 Ways to Determine How Well Your B2B Brand Message Resonates Online
    LinkedIn Skills & Expertise. While you can’t tag organizations with specific skills and expertise (yet), LinkedIn’s use of tagging for individual profiles can be an invaluable way to determine how your professional network views your expertise, and the expertise of key leaders and public figures in your B2B organization.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, DECEMBER 26, 2012
    [Linkedin] 14 Experts Predict 2013 Social Media Trends for Small Business
    Small businesses will make greater use of LinkedIn as the platform continues to expand its offerings. SMBs will also use more social networks—besides LinkedIn, Twitter and Facebook, SMBs will continue to discover Google+, Slideshare, etc.”. So, I decided to go with 14 predictions instead. Meghan M. Pinterest and Instagram).
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Linkedin] In B2B Lead Generation, Gobbledy-Gook Words Don’t Work
    Here’s how they describe their company on Linkedin. If your company is trying to implement a lead generation program to provide quality sales leads for sales teams, don’t do this. Use Gobbledy Gook Words. And believe it or not, there is a Boston area software firm that suffers from this, which hampers B2B lead generation programs.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Linkedin] Why Product Launch Plans Need to Include Social Networking
    It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. ” Their answer? Social Media/Web 2.0
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Linkedin] 78 Tweetable Moments From Social Media Plus #SMPlus
    hemmons: LinkedIn is Facebook with a tie. things to a great #linkedIn profile: customize headline, add photo, add your websites, add twitter, customize your link. LinkedIn profile makeover training for sales folks is a good start. Returning from a conference I always have that crazy buzzing going on in my head. Serve. dpbell.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Linkedin] B2B Social Media Marketing Statistics to Ponder
    LinkedIn: 116 million users. Many of the people at LinkedIn are professionals, business owners or other talented individuals. by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. But what are the numbers to know behind the most popular social media platforms? and 8:00 p.m.,
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin] 6 Tips for Creating Content That Spreads Naturally
    That means when content is shared on Twitter, Facebook, LinkedIn and other platforms, there is a huge opportunity for it to get discovered by others, as well. We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. That means there's a lot of content.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin] 10 Genius Ideas That Changed Marketing Forever
    wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube. Social marketing changed marketing forever,” wrote Jose Antonio Sanchez, Communications Specialist at Uberflip, in our LinkedIn discussion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 30, 2013
    [Linkedin] What makes a blog tick? An insider’s guide to audience connection
    It occurred to me that the variety of posts I ran two weeks ago represents a great cross-section of the overall content — and results — I get here on my blog.  I thought it might be interesting to dissect the week of content to illustrate some of the patterns I see with social sharing and how my blog community responds to my content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] Three Tips for Improving Twitter Ad Campaigns
    Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. You probably won’t hear these tips from someone at Twitter (I know I never did). Stick with me here.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Linkedin] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?  Doing all 7?  A+. 
  • BIZNOLOGY  |  THURSDAY, OCTOBER 11, 2012
    [Linkedin] Social Business: Facebook for the Enterprise?
    Image via CrunchBase. As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? But you can’t get the good without the bad.
  • HINGE MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Linkedin] Hinge???s Fab Five: July 2014
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July. What Every Managing Partner Needs to Know About Social Media. Lee Frederiksen, Hinge Marketing. The 3.5
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 7, 2011
    [Linkedin] The Art of the Customer Testimonial
    LinkedIn. by Joe Chernov | Tweet this. If you are reading this blog then you already know how important customer testimonials are.  But video testimonials are even better.  I am prone to saying, “People trust people more than people trust companies.”  We have created and published a number of video testimonials that we feel achieve this goal. 
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 8 Elements of the Perfect Blog Post
    Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. 3. What does a perfect blog post look like? Compelling and Optimized Headline. This surprised me!
  • BIZIBLE  |  TUESDAY, APRIL 5, 2016
    [Linkedin] What We Learned From Our Latest Account-Based Marketing Campaign, CMO Box [Data]
    As our marketing team here at Bizible has transitioned to a more ABM-centric marketing strategy, we’ve been experimenting with various ABM tactics , including changing our LinkedIn ad strategy to an ABM-focused one. This past month, we continued to experiment with different ABM campaigns by launching our first account-based mailer campaign.
  • ACT-ON  |  WEDNESDAY, MARCH 23, 2016
    [Linkedin] New Research on How B2B Marketers Get More Leads
    And in LinkedIn Group B2B Technology Marketing Community ’s B2B Lead Generation Trends Report. Lead generation, also commonly referred to as lead gen, continues to be one of B2B marketers’ top goals. It’s so important that if you distilled an average B2B marketer’s job description down to two words, they might well be “get leads”. Sound good?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories 3 Ways to Get the Most Out of LinkedIn Groups 5 Things Every Managing Partner Must Do To Drive Organic Growth 10 Ways B2B Content Marketing Goes Bad First the good news. But a lot of A/E/C firms are missing the boat. Email marketing.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Linkedin] 6 Twitter Contest Ideas Worth Exploring
    LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Hey, LinkedIn! Pin It Twitter contests help you spread the love – and reach important marketing objectives. Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. Fastest correct answer. Sweepstakes.
  • SMASHMOUTH MARKETING  |  TUESDAY, JANUARY 25, 2011
    [Linkedin] 28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors
    use LinkedIn Company Pages to see for yourself). There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Craig Rosenberg, The Funnelholic , @funnelholic : "If they charge less, be more skeptical – Believe it. What quality controls do you have in place?
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [Linkedin] Sharing is how you build a Brand
    Share this on Linkedin. In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. You need to put out a steady stream of content to build your brand. The Answer: create and share good content. Tweet This!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Linkedin] How to Utilize B2B Online Marketing to Promote New Solutions
    For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 3, 2011
    [Linkedin] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
    LinkedIn. by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content for people just like you ?  In that case, isn’t writing what you know likely to be redundant?  That’s exactly what we did with our latest Grande Guide.  Facebook.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 10, 2012
    [Linkedin] Social Media for B2B Sales – The 16 Rules of Engagement
    Related Stories LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn Social Media For B2B Sales – Ready, Set, Slow The Changing Social Business Landscape in 2012: Is Your Business Ready? Are you ready to become active in social media as part of your B2B sales effort? Here we go! Be real. Be yourself!
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Linkedin] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    LinkedIn is actually huge for my audience: custom builders, designers and architects. Our LinkedIn group is very active and important to these members. Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. It’s very fluid.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Linkedin] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    Subscribe to the B2B Marketing Insider Blog or f ollow me on Twitter , LinkedIn , Facebook. Is 2011 turning out the way you expected? Is B2B Marketing tackling the big strategic challenges or just slogging along and fighting the organizational fires that tend to consume too many of our days? Maybe you will see parallels in your organization.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [Linkedin] There Are No Emergencies in Marketing
    These days, it would seem, every negative or ambiguous social mention, every logo infraction and every LinkedIn group post is suddenly an emergency. Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. “What did you do?
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Linkedin] Top 5 Marketing Skills
    For example, new prospects may be asking questions in LinkedIn groups, influencers may be on Twitter and customers in dedicated online communities. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin] How to Build the Ultimate Online Newsroom
    Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • A search-friendly URL structure with “news&# included, e.g. news.company.com/section/pagename or company.com/news/section/pagename (where “section&# is the content type: news releases, bios, images etc.).
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 9, 2015
    [Linkedin] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
    Email, Twitter, LinkedIn to name a few. Welcome to another new blog series! This series titled Digital Awesomeness will showcase one of our newest additions to the Business Development team, Leah Crusan, as she paves the way to becoming a successful salesperson in the digital world. Zero sales experience. I’ll share the boring part first.
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Linkedin] Best Web Presence Optimization Guides and Tips of 2011
    Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile. Videos, Images & Google!
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] 9 Steps to Building a Unique Value Proposition in Management Consulting
    On Twitter or LinkedIn? Follow Hinge at @HingeMarketing and join the discussions on LinkedIn. When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. Create it. Use it. Test it.
  • HUBSPOT  |  THURSDAY, JUNE 4, 2015
    [Linkedin] BuzzFeed, The New York Times & The Huffington Post: Which Popular Media Sites Succeed With Certain Audiences? [New Data]
    And within these three verticals, 1% or fewer shares were earned through Pinterest, LinkedIn, and Google+. The second most popular social network for each vertical was Twitter, followed by LinkedIn, where business/finance outperformed technology. In total, these articles earned more than 58 million social shares. politics and science).
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [Linkedin] 6 Keys to B2B Marketing Success Today
    Twitter, Facebook, Linkedin, etc. With fewer than 1/2 of all salespeople making quota ( CSO Insights ) and almost 7 out of 10 saying they don’t have enough high quality leads ( MarketingSherpa ), it’s painfully obvious that times have changed and companies need to adapt. What should you do? Simplify. Cut it down drastically.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 18, 2011
    [Linkedin] Why We Need More Social And Less Marketing
    —— Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Social. Digital. Content. Inbound Marketing. Community. These are the words that swirl around in my head all day long and fly-by on my Twitter feed. To me, marketing’s main goal  is to advocate for customers. Photo Source.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Linkedin] Networking vs Prospecting: Making One Work For The Other
    Do you email or send them a LinkedIn invite? I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! There is a big difference.”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 13, 2011
    [Linkedin] 3 Resources For A Squeaky Clean Marketing Database
    LinkedIn. by Heather Foeh | Tweet this. If you’ve been using a marketing automation system for even a short amount of time you already understand the difficulties with keeping it clean. Not only do you have emails, landing pages and other assets to keep tidy and organized, you also have the data itself which can quickly become unruly.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 13, 2012
    [Linkedin] 6 New Ideas for Your 2013 Marketing Plan
    Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Linkedin] 11 Must-Subscribe Marketing News Blogs and Websites
    LinkedIn Blog ( Subscribe via RSS | Subscribe via Email ): Stay abreast of new features on LinkedIn and learn tips and tricks for effectively using the social network. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? 11 Must-Read Marketing News Blogs/Sites. 1.
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