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  • HINGE MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Linkedin] What You Can Do When Traditional Sales Advice Fails
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. If you’ve been in the consulting business even a short time, you’ve probably heard about someone who thought a sale was in the bag only to lose it at the last minute. Still, the project went to someone else. That advice seems to make sense.
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 2, 2010
    [Linkedin] Blogging Services: Content Marketing for Coaches
    have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Share this on LinkedIn. Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. What do you think? Digg this!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] A Structured Day in the Life of an Outbound Prospecting Rep
    Follow him on Twitter and LinkedIn Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. If you have a team of outbound prospecting reps, spare a minute to give them some love, attention and empathy. Fighting the temptation of “more!”. Need to hit 100 dials in a day?
  • B2B IDEAS @ WORK  |  MONDAY, AUGUST 1, 2011
    [Linkedin] Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?
    consider the top three social media platforms for B2B marketing to be Linkedin, Twitter and Facebook. And if you need to narrow further, I suggest Linkedin and Twitter – and here are two guides you might find helpful. This is the fourth article in a series that began as guest blogs for Savvy B2B. Late to get started.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin] Google Launches A More Social Search
    In addition to traditional website search results, searchers will start seeing results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. A battle is happening in the Silicon Valley. Two software gaints, Google and Facebook, are competing to be the leader of search in the coming years. Rank Doesn't Matter; Reach Matters.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Linkedin] Case study in data-driven B2B customer acquisition marketing
    First they identify the attributes and behaviors of top buyers, using the rich detail that can be found on LinkedIn or other social sites. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. Like this post?
  • INSIGHTIQ BLOG  |  THURSDAY, MARCH 1, 2012
    [Linkedin] When Firing the CEO is Not an Option
    I have been participating in an interesting dialogue on LinkedIn lately about what happens when, as the new head of marketing, your CEO asks you to assess and “fix” marketing within a notional 30-day period. The range of posts and reactions has been very interesting and, in some cases, worrying.  So firing them is not an option.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Linkedin] Lattice Engines Automates All Steps in Prospect Discovery
    The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. Lattice Engines was founded in 2006 to fill this gap.
  • TOMORROW PEOPLE  |  MONDAY, OCTOBER 10, 2011
    [Linkedin] Zoober - Inbound Marketing Methodology to Outflank Your Competition
    Listening in inbound marketing is about applying advanced technology and social media to find out exactly where your potential customers are talking, whether that’s on Facebook, LinkedIn, Youtube or on other platforms - and what they’re talking about. Staying ahead is what business is all about. Listening. Online research.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 22, 2011
    [Linkedin] 6 Steps to Successful Blogging
    Twitter, Facebook, LinkedIn, Google+. Following you on Twitter or LinkedIn. I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. The central theme of the presentation was blogging. How did Marcus do it? Enjoy!
  • MI6 MARKETING AGENCY  |  MONDAY, JANUARY 30, 2012
    [Linkedin] What’s the Deal with Venture Capital Funding?
    Katie Rae, Managing Director, TechStars [ Linkedin | Twitter ]. Linkedin | Twitter ]. Moderator [ Linkedin ]. An Angel, VC and Accelerator Provide Insights. These are Yale Alumni who have first hand experience and are immersed in this space. They are great people to listen and learn from. Panelists. The Conversation.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Linkedin] Upcoming Marketing Conferences « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sure, budget is short and you can’t attend every single event, but is good to know what’s coming up so that you can prepare yourself and pick the ones you should go. Did I forget a conference?
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Linkedin] The PayPal Mafia vs. The Bill Walsh NFL Coaching Tree [INFOGRAPHIC]
    From this small group, members have gone on to start or invest in famous tech companies like YouTube, LinkedIn, Yelp, Tesla, and Square. What are the chances that some the most successful people in the world all come from the same place? billion sale to eBay. And just think: They all came from the same place. An anomaly, right?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 9, 2014
    [Linkedin] Are You Getting the Most Out of Your "Comfortable" Inside Sales Reps?
    think the CEO of LinkedIn, Jeff Weiner, summed it up beautifully in this Venn diagram he posted a few weeks back on " The Three Qualities of People I Most Enjoy Working With.". I''ve always prided myself on creating the best culture I possibly can for my inside sales team. They''re satisfied with being your "B" player and nothing more.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Linkedin] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+. Has the rise of digital, social and mobile technologies affected your marketing organization? As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. Because business innovation cycles have sped up.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Linkedin] 5 Tips for Developing Strong Buyer Personas
    Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Ask questions on Linkedin and Twitter. To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.). ” Those are NOT personas. What about IT?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Linkedin] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Eóin White, Global Marketing Operations, LinkedIn. London calling! We’re gearing up for a very special event, Modern Marketing Experience Europe , 14-16 October 2014. The event agenda is packed full of modern marketing best practices, proven tactics, and real examples from peer organizations learning, growing, and thriving!
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Linkedin] How Do You Find The Time For Social Media?
    And follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. How do you find the time for social media? This is the question I get asked probably more than any other. have four lovely children, a demanding job, a wife with a successful career and more.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 28, 2011
    [Linkedin] Twitter IS Social « Digital B2B Marketing
    Twitter may not be a social network if Facebook or LinkedIn define social networking. Twitter isn’t very social: study Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with content , digital , Research , social media , twitter Like Be the first to like this post.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Linkedin] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
    Every connection you can make though LinkedIn, Twitter or your blog, gives you many future opportunities to educate your prospects and bring them into your sphere of influence.  Timing is an extremely important element in B2B marketing and sales.  Most prospects are somewhere in between these extremes.  They are anyway, so why fight this? 
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Linkedin] How the HubSpot CMO Screens for Top Marketing Talent
    also take a look at their social profiles to see if they're active on sites like LinkedIn, Twitter, Facebook, Quora, Pinterest, etc. One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. how often?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 20, 2012
    [Linkedin] 5 Things To Focus On When Call Shadowing Inside Sales Reps
    If the BDR has no reliable contacts within a company how well do they use social media (LinkedIn) and online searches for better contacts? Within every company that is sales driven resides a varying amount of Business Development Reps that will come and go as the years pass. Don’t let them rely on data unless they know it’s good data.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 22, 2010
    [Linkedin] 6 Ways For Marketing to Help with Social Media
    I can almost hear the comments already - shouldn't Marketing be "doing" social media, not "helping" with social media? Sort of. But there's more to it than that. The problem is that in many marketing teams, there's "marketing" and then there's "social media". The "social media" person manages the Twitter handle, the Facebook page, and the blog.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 25, 2013
    [Linkedin] Who Is Responsible For Demand Generation? Marketing or Sales
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be.
  • B2B MARKETING ONLINE  |  WEDNESDAY, JULY 14, 2010
    [Linkedin] Tweet-sized B2B
    Last week, a really interesting discussion started in B2B Marketing ‘s group on LinkedIn about defining B2B marketing within the. B2B marketing often faces being pigeonholed as the ‘undefinable’ –. or worse, the ‘boring’ – sibling to the glam of B2C marketing. But B2B. is on the rise. As a group, we’ve embraced digital. Integrated social.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 5, 2014
    [Linkedin] To Increase Social Engagement, Don’t Follow the Crowd
    Pinterest and LinkedIn each had a less-than-1-percent of the pie. You want to go where your audience is; and while many of them just happen to be on Facebook and Twitter, B2B marketers have had consistent success in engagement with LinkedIn’s 240 million users as well. The how is just as important, too. The research covers 1.2 Where  .
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2011
    [Linkedin] Partner Program (R)Evolution
    LinkedIn. by Rob Brewster | Tweet this. There has been a lot of chatter over the past few months about our partner program and the changes we have made effective April 1, 2011.  I am happy to say we have made investments in the channel and I know our partner and customer community will benefit. Share email. Facebook. StumbleUpon. del.icio.us.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Linkedin] Facebook and SEO
    We are guilty of focusing on Twitter, LinkedIn and Google+ at the peril of Facebook. Last week we hosted a webinar conducted by SEO expert Michael Fleischner. He is one of the world's most well-known SEO experts. He said this: "It is clear that Facebook Shares are the single highest correlated metric with higher Google Rankings.".
  • VOLACCI  |  WEDNESDAY, MAY 22, 2013
    [Linkedin] Sales Systems [Podcast]
    sales systems , productivity Google Plus One Tweet Widget Linkedin Share Button Facebook Like Today''s tip: Build sales systems supported by your processes. Ben Finklea is the CEO of Volacci, the Digital Marketing Agency.  .
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin] 3 Alternative Ways to Find Great Content to Share on Twitter
    For example you can search the keyword “LinkedIn” on Chirrps and it will search and rank all the tweets – that people tweet with the keyword “LinkedIn&# – according to the number of retweets categorized under recent, 24 hours and 48 hours. Today’s blog post is from someone I met Windmill Networking on Twitter, Aaron Lee.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2011
    [Linkedin] [Cartoon] The Leads Are With Sales
    LinkedIn. by Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out. The sales team has been following up with the activity it’s generated – but, it looks like there’s a disconnect between what Ellber is telling his boss, and what the sales team is experiencing in action.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Linkedin] How I Work with Jeff Ogden of Find New Customers
    Updated) I use Twitter and LinkedIn a lot plus Facebook sometimes and I find if you just keep helping people, more and more people connect to you all the time – people connect with me on LinkedIn and Twitter all day and all night and (Updated)I now have over 2,800 LinkedIn connections and over 6,500 Twitter followers. link].
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 13, 2011
    [Linkedin] K’s Top Five for the Week – March 13
    Share this on LinkedIn. Tweet This week my top five picks focus on content marketing. First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails. But content creation is only part of the battle. Enjoy! Share this on del.icio.us.
  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Linkedin] How To Analyze and Grow Website Visits
    YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 11, 2010
    [Linkedin] Social media and thought leadership: The virtuous circle for B2B marketing
    As B2B marketers invest more money and time in both thought leadership and social media, they risk missing a great deal of potential benefit they can achieve by bringing the two together in a holistic way. This all seems fine, but I think it's far too limited a view. Social tools make these collaborations far easier and more affordable to manage.
  • SALES CHALLENGER  |  MONDAY, MARCH 24, 2014
    [Linkedin] Dummy-Proof Your Social Selling Strategy
    The members we spoke with all use LinkedIn for their social selling initiatives, while two also use Twitter to expand their social media reach. Three of the member companies created a system (e.g., a database, weekly e-mail, or LinkedIn group) to deliver content to sales reps, which they then share with customers via social media.
  • MARKETING GENIUS BLOG  |  MONDAY, JUNE 7, 2010
    [Linkedin] 10 Best Marketing Apps for Salesforce
    Share this on LinkedIn. Salesforce.com by itself is already a pretty good CRM system, but it gets even better with almost 1,000 applications that are available through the AppExchange. With that many applications, it also gets more challenging to find the best applications. In no particular order: Salesforce for Google AdWords. DupeBlocker.
  • SAZBEAN  |  MONDAY, JULY 11, 2011
    [Linkedin] Social Media for Introverts – By Paul Grabowski
    Sites such as LinkedIn and Facebook currently dominate the world of social media while literally hundreds of others are available with more sites and the development of applications (apps) by companies and businesses appearing on an ever increasing basis. – Social Media for Introverts – By Paul Grabowski. News & Notes
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Linkedin] 8 Types of Content to Help Engage Prospective Students
    You can also create LinkedIn groups for your alumni and invite prospective students to join them so they can connect directly with graduates. 6) Athletic Clubs. You can''t ignore your prospective students. This is where your school''s content strategy comes into play. This can be a great TOFU offer that you should host on a landing page.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin] No Surprises in GlobalSpec’s Industrial Marketing Trends Survey
    It was also nice to see more and more manufacturers are starting to use social media with LinkedIn being the most used followed by Facebook. GlobalSpec  recently released its annual marketing trends report for the industrial sector. The online survey identified trends, challenges and anticipated expenditures in the Industrial market.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    If you’re an online quiz junkie like me, you’ve likely, at some point, taken a psychology test to determine whether you’re right- or left-brained. We all know we lean more to one side than the other, but isn’t it fun to tally up the points and find out for sure? 10)  What does content marketing success look like? a)  Reporting insights (i.e.,
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 1, 2011
    [Linkedin] 5 Ways to Increase Webinar Attendance
    At Marketo we also invite webinar attendees to join our LinkedIn group where they can get access to webinar slides, plus interact with speakers and each other. This strategy has led to a significant increase in our LinkedIn group membership and user engagement. 4. by Andrew Spoeth How do we get an audience to show up for an event?
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [Linkedin] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 12, 2012
    [Linkedin] Taking on B2B Marketing Buzzword: Conversation
    Someone posts a question to a LinkedIn group and provides a link to a blog post or article on the topic. Everywhere I look, I see B2B marketing that spouts "join the conversation," "get in the conversation," and other references to the word that skew it's meaning into the equivalent of "talk to the hand."
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories 3 Ways to Get the Most Out of LinkedIn Groups 5 Things Every Managing Partner Must Do To Drive Organic Growth 10 Ways B2B Content Marketing Goes Bad First the good news. But a lot of A/E/C firms are missing the boat. Email marketing.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin] 5 Reasons Social Media Doesn’t Work
    You need to dig a little to see where they are hanging out (forums, LinkedIn groups, etc.) Some people can come up with excuses for everything. Have you heard this before? No one minding the store - They don’t have a go-to person who is responsible for the program. May be engineers, electricians, whatever.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, SEPTEMBER 17, 2009
    [Linkedin] Acxiom Uses Social Media Data to Segment Email Lists
    Apparently (and I’m taking Acxiom’s word on this), this data is publicly available from most social networks ( Twitter , Facebook , MySpace , LinkedIn , Plaxo and some more specialized ones) once you know someone’s email address. It's a different, and arguably more practical, approach to helping marketers take advantage of social media.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 14, 2013
    [Linkedin] What eMagine Customers are Saying: Client Recommendations
    She has provided us with great insight in SEO, LinkedIn, and other online marketing tools that we have used to our advantage. eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Linkedin] Marketing Planning for 2015: How to Create a Content Calendar for Your Firm
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Creating a content calendar is just one important aspect of your marketing planning for 2015. After you have a content strategy in place that addresses your services and key topic areas, it’s time to create a content calendar. Getting Started.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin] Does Your Marketing Consultant Have Bench Strength?
    Check how many connections the consultant has on social networks, especially LinkedIn. Does your marketing consultant have the connections and network to make your projects happen cost-effectively, the right way, with “the right people on the bus”? Ask what resources they have brought in to client situations before.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] How to Create a Unique Social Hotel Experience
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry.
  • MARKETING GENIUS BLOG  |  MONDAY, JULY 11, 2011
    [Linkedin] Bootstrapping Sales and Marketing for Small Business: 5 Tips to Get Started Fast
    Share this on LinkedIn. One of the hardest questions I get all the time from friends and colleagues starting a small business is “how do I get started with my sales and marketing?”  Usually followed by “should I use email?” or “should I set up a Facebook page for my business?” and “should I hire sales people?”. Now you can start to….
  • HINGE MARKETING  |  FRIDAY, DECEMBER 26, 2014
    [Linkedin] How Clients Benefit from Working with a Visible Expert
    On Twitter or LinkedIn? Follow us @HingeMarketing join us on LinkedIn and be a part of the social media conversation about Visible Experts by using the hashtag #VisibleExpert. But what are the benefits to your clients? The buyers cited an average of 4.6 benefits to working with a Visible Expert. Submit a comment below.
  • AGILE B2B COPYWRITER  |  SATURDAY, FEBRUARY 19, 2011
    [Linkedin] SEO or Gaming the System?
    Share this on LinkedIn. Tweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season. But I’ve never been a fan of plausible deniability. Tweet This!
  • VIEWPOINT  |  THURSDAY, JANUARY 9, 2014
    [Linkedin] Lead Generation Lies That are Wreaking Havoc with Your Sales
    When B2B marketers use social channels like LinkedIn and Twitter to showcase thought leadership they create an opportunity to gain credibility with key decision makers and potentially take relationships with prospects and existing customers to another level. Voicemails are a waste of time. Outbound calling is interruption marketing. Hogwash!
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Linkedin] 23 Reasons Inbound Marketing Trumps Outbound Marketing [Infographic]
    13) 57% of companies have acquired a customer through LinkedIn. As you likely know from reading this blog, we're huge proponents of inbound marketing over here, and we honestly believe that outbound marketing is dead. Tweet This Stat! ). 2) 91% of email users have unsubscribed from a company email they previously opted into.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 6, 2014
    [Linkedin] How to Write an Effective Sales Prospecting Email
    This information is helpful for the prospect to have handy in case they have a few minutes to check out your company website or look you up on LinkedIn. You wake up in the morning and check your email on your phone, tablet, or laptop. You get to work and you check your work email. Creating a strong subject line is also important.
  • SYNECORE  |  MONDAY, DECEMBER 10, 2012
    [Linkedin] Google+ Communities: Good for Users, Marketers, and Google
    With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google. If Google could be personified as a politician, it’d be a really good one. Let me explain. USERS: THANKS FOR THE EXPERIENCE. He was quickly sold.
  • B2B LEAD BLOG  |  THURSDAY, MAY 16, 2013
    [Linkedin] Demandbase API vs ReachForce Form Appending Solutions
    Full documentation for customers are available from our Customer Success Team, including a best practice LinkedIn group. Demandbase or ReachForce? Price, Match Rates and Integration are Key Considerations. We are often asked the question: How are ReachForce SmartForms different from the Demandbase API for forms? Lead Scoring
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin] 3 Demand Generation Dangers in a B2B Blog Redesign
    • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. A big part of lead gen is content, and the simplest content machine on the web is a blog. The new blog goes live, and you’re feeling great, check that one off the to-do list.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 14, 2010
    [Linkedin] Why RSS Is Still Important for Your Business
    Do you have your blog automatically post to Facebook, LinkedIn or Twitter? In case you missed it, there’s been some talk lately about whether or not RSS is dead. RSS feeds make it really easy for people to subscribe to your website and get updates via email or RSS readers (such as Google Reader or iGoogle). Search Engines. Monitoring.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 5, 2011
    [Linkedin] Why is Social Media Different than Traditional Marketing?
    Networking - You need to build online networks again using LinkedIn, Twitter and Facebook. In the B-to-B space and especially when it comes to the more traditional manufacturing sector, lots of marketers treat social the same as their other marketing efforts and wonder why it’s not working for them. Social is a two-way street.
  • LEADER NETWORKS  |  TUESDAY, JANUARY 29, 2013
    [Linkedin] Connecting The Dots On The Social Experience
    They have a plethora of social media tool experiments underway: newsletters and blogs for customer communications, twitter and Facebook for customer interaction, LinkedIN for promotions, sometimes even an online customer community to provide all of the above and more. Your B2B firm trumpets its engaged, active customers. Is that all? Really?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Linkedin] Everybody Writes — My Interview With Ann Handley
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. told her where I worked. And
  • BIZNOLOGY  |  TUESDAY, OCTOBER 1, 2013
    [Linkedin] Playing the online reputation shell game
    Instead of “Chris Abraham” coming up with my web site , my Twitter / LinkedIn / Facebook profile, or my Huffington Post articles , it goes much further. Two brilliant strategies, one of which is taken from magic, the other taken from the Internet. My name is Chris Abraham. Secondly, misspellings. Also, Abraham Chris. Body doubles!
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Linkedin] Seven Ways to Get The Most Out of Industry Events
    Connect with them on LinkedIn in advance of the show. Erika Goldwater’s post earlier this week  got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Awesome!
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Linkedin] B2B Sales and Marketing Trends for 2015
    The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research.
  • WORKFACE  |  FRIDAY, MARCH 2, 2012
    [Linkedin] 4 Reasons Your Business Sucks at Social Media
    If you want to appeal to business owners, however, then you should try to get a guest slot on LinkedIn. GUEST POST. Social media networks were supposed to be the promised land for small businesses. They were supposed to be the great equalizer, the marketing tools that finally gave start-ups the same exposure as the industry leaders. Never.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 8, 2013
    [Linkedin] Event Marketing: How a technology start-up made a trade show splash booth-free
    LinkedIn profile for Seymour. Tweet Brickstream , a retail technology company, was too late to rent a booth at the year’s most important industry event where it had to have a strong presence. But, the team turned this marketing nightmare into a marketer’s dream come true. Here’s what happened. Here’s how Brickstream responded. Following up.
  • HINGE MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Linkedin] 5 Reasons to Make Content Marketing Your Firm’s New Year’s Resolution
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. By Jessie Biele. Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. You Can Show What You Know.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 13, 2011
    [Linkedin] Survey: 71% of CMOs Feel Unprepared For Today’s Market
    Let me know your thoughts in the comments below or on  Twitter ,  LinkedIn ,  Facebook. As CMOs go full-force into planning mode for their 2012 marketing strategy , a recent report suggests that they are ill-prepared for the changes taking place in the larger business world. The report highlights the major challenges CMOs are facing. 2011).
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Linkedin] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. They say Google+ is irrelevant. But you know what? Number of Active Users.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 27, 2010
    [Linkedin] Can your website pass the 20 second test?
    Share this on Linkedin. Twenty seconds. That’s about the amount of time you have to grab a visitor’s attention on your website. To keep them there, you better have something great to say and it better be quick!  Everything you do (and don’t do!) communicates about your brand. Is it buttoned up? Is it bold? Way to go!
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Linkedin] Content Marketing Should Never Be Advertising
    We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. [As a confession, I tend to ignore them as most aren't engaging, but appear to be more of a ploy for attention based on a false assumption.]. That really got me thinking.
  • NUSPARK  |  SUNDAY, SEPTEMBER 23, 2012
    [Linkedin] Remarketing Advertising Strategies with Google Analytics
    Medium.   How about we remarket to audiences who do not convert from email campaigns, LinkedIn, or specific referral sites?  . Increase Conversions with New Remarketing Options. Now, you can add remarketing options by using Google Analytics data.    . Here are some examples of what you can do now:  . Keyword Remarketing.  Mobile.
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Linkedin] Maximize Your Marketing: How to Easily Turn Blog Posts Into an Ebook
    LinkedIn Launches New Company Page Design: See What''s Changing ". For example, in June, HubSpot posted an article about Twitter and LinkedIn''s break-up called " Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets." In the past, we had posted content that referenced the ability to sync tweets to publish on LinkedIn.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 17, 2012
    [Linkedin] 10 Google+ Power Tips for B2B Social Media
    If automatically cross-posting to multiple social platforms is your thing, this extension will automatically post what you share on Google+ on your Twitter, Facebook and LinkedIn profiles. Streamified can also pull your blog, Twitter, Facebook and LinkedIn streams into your Google+ profile. also have a copy to give away. Circles. 1.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 21, 2013
    [Linkedin] Customer Relationship Management: 5 steps for finding the right vendor for your data hygiene
    We also used additional verification sources like LinkedIn to help double check the data in the samples to make sure each vendor’s quality was accurately assessed. Tweet The quality of your database represents the quality of your customer and prospect relationships. For instance, at best, your email will be tuned out, ignored or lost.
  • MARKETING INTERACTIONS  |  SUNDAY, APRIL 24, 2011
    [Linkedin] 4 Areas of Challenge in B2B Marketing
    Browsing my LinkedIn Groups today, I came across a discussion started by Holger Schulze on the B2B Technology Marketing Community that got me thinking. Holger asked: Can you use ONE WORD to describe the biggest challenge facing B2B Marketing today? Holger always asks these fantastic, insightful questions. Here's what I came up with.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 9, 2015
    [Linkedin] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
    Email, Twitter, LinkedIn to name a few. Welcome to another new blog series! This series titled Digital Awesomeness will showcase one of our newest additions to the Business Development team, Leah Crusan, as she paves the way to becoming a successful salesperson in the digital world. Zero sales experience. I’ll share the boring part first.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Linkedin] What Shazam Can Teach Marketers about Predictive Analytics
    Connect with William on Twitter at @williamtyree or on LinkedIn. Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song? It’s the missing piece.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Linkedin] Marketing Automation Catching On Fire
    Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Marketing Automation Timeline So let’s take a look at the marketing automation companies in play today (mostly US based in this case) and when they were founded. What do you think ? Nice post!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Linkedin] Connecting the Dots Between Social Media & Demand Generation
    Tip: Social sign-on allows site visitors to log in via social accounts such as Facebook, Twitter, and LinkedIn. by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Linkedin] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral. Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. How so?
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Linkedin] How To Create B2B Website Content That Sells
    And when you publish a blog post, set up your site so that it autopublishes content to your company''s social networks like Twitter, LinkedIn and Facebook. 8. In the political world, there is an axiom that "money is the mother''s milk of politics." " For B2B Internet marketing and websites, the axiom is "content is king."
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Linkedin] 11 Must-Subscribe Marketing News Blogs and Websites
    LinkedIn Blog ( Subscribe via RSS | Subscribe via Email ): Stay abreast of new features on LinkedIn and learn tips and tricks for effectively using the social network. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? 11 Must-Read Marketing News Blogs/Sites. 1.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Linkedin] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing by Debbie Miller - Maximize Social Business. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Social Media for Hospitality
  • AGGREGAGE  |  WEDNESDAY, MARCH 14, 2012
    [Linkedin] The Sales Association Launches SalesProCentral
    When you do that, you can provide it your twitter and LinkedIn information to help it get going.  The Sales Association has unveiled SalesProCentral generously sponsored by Leads360.  The Sales Association is the premier professional society dedicated to sales and business development professionals.   B2B Response Databases: Which is Best?
  • NUSPARK  |  SATURDAY, APRIL 28, 2012
    [Linkedin] Stop the Insanity; A View on Social Media ROI for Lead Generation
    LinkedIn ads: $500. I’m a former Media Director at an ad agency.  Conferences?  I don’t believe the cost of doing a job should count into ROI calculations. I say stop the insanity.  Let’s keep these measures apples-to-apples. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable. Below that use 10%. 
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 4, 2013
    [Linkedin] SEO, Cross-departmental Communication and the Extinct Career in Social Media?
    by dgutierrezblog Related Stories 11 Important Ingredients of a Comprehensive Social Media Strategy Plan [INFOGRAPHIC] Yes, Social Media Can Drive E commerce Sales (and quite easily) The Ultimate LinkedIn Profile Tips Summary [Infographic] + 8 Stats. Featuring Contributions from Global Thinkers. Comments Thanks so much for your comments!
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Linkedin] Why You Need a Blog and How to Leverage It Using Social Media
    Be sure your blog URL is included in your Facebook profile, Twitter bio, LinkedIn profile, YouTube channel description, etc. Include share buttons for Facebook, Twitter, LinkedIn, Google+ and StumbleUpon to make it easy for readers to share your post. Still on the fence? Write unique social media messages.
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Linkedin] Do You Forget “Marketing” in Your Content Marketing?
    Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. To find influencers on LinkedIn: Pulse. 5. There are groups on LinkedIn for virtually any topic. You’ve invested your time, energy, and money in writing quality content that drives traffic. Optimize it for search engines!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Linkedin] What Social Media Looks Like at the New B2B Version of Kodak
    And finally, the LinkedIn products page definitely represents the new B2B version of Kodak. By understanding who their LinkedIn audience is, they have the opportunity to share more relevant updates on the company page. Yesterday as Kodak emerged from bankruptcy , Antonio M. Everyone had a Kodak camera at some point in their lives.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 19, 2012
    [Linkedin] 10 Steps to Creating a Network of Guest Bloggers
    Do whatever it takes to get relevant people to read your blog. I’ve used social bookmarking, shared every post on Facebook, Twitter and LinkedIn, guest blogged myself, and offered a weekly prize for the best comment to encourage engagement. Approach experts or up and coming experts directly on LinkedIn. Create a quality blog.
  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Social Business Readiness: 5 Questions for Human Resources
    Is your organization using social channels such as LinkedIn to recruit the best people for the open positions? Human resources are the people finders and keepers. Responsible for more than just hiring and exiting employees, they are often chartered with creating innovative projects to shape organizational culture. Social Human Resources
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 1, 2011
    [Linkedin] 3 Top Topics from Topliners
    LinkedIn. by Heather Foeh | Tweet this. I had the pleasure of discussing our Topliners community this week in Austin at Eloqua’s Customer Success Tour. Here’s a look back at some popular topics and discussions this week on Topliners: Imagine It: New quarter, new sales tools – what’s in your wallet for Q2? Share email.
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 11, 2011
    [Linkedin] Content Marketing with Stories: Better than Facts
    Share this on LinkedIn. Good stories are what make a blog interesting and fun to read. More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. story is all about context. success story, especially in the face of difficulties.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Linkedin] Fulfill your resolution to blog in 11 steps
    Facebook, LinkedIn, Google+, and Twitter are powerful tools for branding — much more powerful and effective than RSS, circa 2014. Personally, I won’t jump through the hoops if filling out web forms or Captchas, or links to LinkedIn, Facebook, some sort of gatekeeper, or via Twitter. Good for you. Mark my words. Still ugly?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Linkedin] Chart: The Summer of the Small Business Social Boom
    Quite a few of these customers are growing at a very fast pace and are attracting alot of attention on traditional social sites like Facebook, LInkedIn, and Twitter, but also on less talked about, but high volume social discovery sites like Quora, Reddit, and StumbleUpon. Those customers ?with What is going on? 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Linkedin] 5 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Follow Simon on Twitter @mrjonesinsf.
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