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  • HUBSPOT  |  WEDNESDAY, APRIL 10, 2013
    Why Your Keyword Strategy Is Incomplete Without User Intent
    You can contact him on LinkedIn , Google+ , or Twitter 'Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. User Intent: The Art of Detecting and Fulfilling a Need.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    Is 'Content Marketing' Broken?
    There's no question that your potential customers are using sites like Facebook , Twitter , and LinkedIn to connect and gather information, which is why your business needs to participate there, too. 'Content marketing' is a concept that's getting a lot of attention these days , and rightfully so.right? Wrong. Content doesn't live in a silo.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 7, 2010
    Pros and Cons of Blocking Social Media at Your B2B Company
    Social media can and should touch a variety of departments within a B2B organization: Twitter can provide public relations with potential media placements, LinkedIn questions can provide lead generation opportunities for the sales team and Facebook may assist Human Resources in filling an open position. Pros of Blocking Social Media Sites.
  • MARKETRI  |  MONDAY, JULY 9, 2012
    Stop! Don’t Hire a Professional Services Marketing Professional Without These!
    One of the things that I love most about LinkedIn is its ability to function as a completely updated Rolodex. Before LinkedIn, I never realized how often my fellow marketers move around! Someone gets promoted, you get dinged. Someone changes jobs, you get dinged. Is your plan relatively simply with a large social media component?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 14, 2010
    Growing your business in a world without Google
    Look at how you use LinkedIn. Make sure any pages you have on social and review sites like Facebook, Twitter, Yelp, and LinkedIn show accurate, up-to-date, and, where possible, brand-relevant information. Image by PhotoJonny via Flickr. by Tim Peter. How much of your traffic comes from search engines? How much from Google?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 21, 2010
    Spring is in the air
    Share this on Linkedin. It’s going to be 66 degrees and sunny in Tennessee today. Discuss. Share this on del.icio.us. Digg this! Stumble upon something good? Share it on StumbleUpon. Share this on Facebook. Tweet This! Subscribe to the comments for this post?
  • HUBSPOT  |  THURSDAY, MAY 17, 2012
    20 Things Every Graduating Marketing Student Needs to Know
    Invest time in building your social media reach , and leverage LinkedIn to connect with other marketing professionals. It's college graduation season! Graduation caps are flying through the air, names are being mispronounced, and awkward questions about future careers are being asked. What's missing? Academics. Don't be afraid of numbers.
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 12, 2012
    Why Michael Jordan would get a rejection letter | The Fatal Flaw in the Job Description/Resume Process
    We post a job to Linkedin and receive hundreds of resumes from you, aspiring basketball players. Recommendations on Linkedin. (This is one of the most popular posts ever here.). CSO Insights found that only 7% of companies said they “excelled” at interviewing and hiring salespeople.). Why doesn’t it work?
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 2, 2010
    B-to-B Marketers: Social Networks Top Priority for 2010
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Top marketers worldwide agree that digital will increase in 2010. recent article in eMarketer, Engagement on social networks top priority for marketers , substantiated these trends. Social networks and applications were among their biggest priority.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 29, 2011
    Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]
    LinkedIn. by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors? Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. You see Cloud Connectors as intrinsically tied to Revenue Performance Management. Can you explain the relation between the two?
  • WEBBIQUITY  |  MONDAY, MARCH 22, 2010
    How to Get Coverage in Blogs – Really
    Join the same LinkedIn groups they belong to. B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. The problem is that it’s no longer enough.
  • WRITING ON THE WEB  |  MONDAY, JULY 5, 2010
    Is the Social Web Changing How We Write?How to Write Like You Talk
    Share this on LinkedIn. How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web. Buzz up!
  • INBOUND SALES NETWORK  |  THURSDAY, JULY 21, 2011
    The 3 Laws of Customer Attraction
    That way when your prospects do research on Google, Facebook, Twitter, LinkedIn, or elsewhere in the blogosphere, they find you. According to the Law of Attraction , the phrase "I need more money" allows the subject to continue to "need more money". The same is true for attracting new customers. Law #1: Get Found by Potential Customers.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2011
    5 Social Media Savvy Nonprofits
    LinkedIn. by Jesse Noyes | Tweet this. This article is the third in our Knowledge For Nonprofits series, which is made up of articles, interviews and tips for the nonprofit sector. The previous articles can be found here and here. The series will continue to be rolled out on It’s All About Revenue over the coming weeks. Twitter. Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 27, 2010
    The bar for viral marketing keeps getting higher
    Share this on LinkedIn. Wanted to pass along another example of excellence in viral marketing. This thrilling 3-minute epic is a Nike tribute to the excitement, glamor and high stakes of the upcoming World Cup competition.  It features celebrity cameos including Kobe Bryant and Homer Simpson (who has the only speaking role in the video!).
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 2, 2010
    Manufacturers: 5 Tips to Make the Most out of Open House or.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Yes, I realize that some of you have major market shares in your respective industries. Yes, most contractors should know who you are and what you make. Yes, most of us have competitors that are trying to take share away from us. Demo Truck $15,000.
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    13 Things to Check Before Hitting 'Send' on Your Next Marketing Email
    We've published a helpful guide to make creating the buttons for social sharing on social sites like Facebook, LinkedIn, and Twitter less painful, so be sure to check it out. Raise your hand if you've ever sent out a marketing email , only to realize after clicking 'send' that your email's main call-to-action contained a broken link.
  • HUBSPOT  |  THURSDAY, FEBRUARY 14, 2013
    14 Eye-Opening Stats You Probably Didn't Know About Spam
    This could include featuring a photo of the email sender in customer service emails, including your LinkedIn profile in sales outreach emails, or including fun facts about your company, products, or employees. You can run, but you can’t hide. And here at HubSpot, we're working hard to practice what we preach. So in the spirit of St.
  • WEBBIQUITY  |  FRIDAY, JANUARY 21, 2011
    How to Sell, Even if You Hate Selling
    LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. Share this on LinkedIn. Most people hate the idea of “selling&# themselves, whether a job seeker vying for a new corporate role or an independent consultant looking to develop business for his or her services. It’s not comfortable. Share this on Bebo.
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    Top Blogging Statistics: 45 Reasons to Blog
    44) Less than 20% of small and medium-sized business websites have a link to a Facebook page, and fewer have links to Twitter and LinkedIn. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Curious to know how your readers behave online and what content they pay attention to? Blogging.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 10, 2010
    The Pepsi Social Way
    LinkedIn. The Pepsi Social Way. Social Media Marketing has been a dominant marketing strategy in recent years. With advancements of technology in web, now social media marketing has been predominantly used by business to capture leads. Major portion of market is still not captured as per the recent surveys. Sophisticated Web2.0 Web 2.0
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JULY 15, 2011
    We Make SugarCRM Just a Bit Sweeter
    Platforms like LinkedIn, Twitter and forums have given prospects easy access to your existing customers and people are talking about you, your products and your competitors. As of today we are excited to announce that EVERY SugarCRM customer has access to InsideView. Things have changed for B2B sales. We are excited about this announcement.
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 13, 2012
    Is Content Marketing the New Branding?
    So take advantage of the tools that are out there, from blogs to LinkedIn, YouTube, webinars and the multitude of other options available to you. Branding is no longer a company logo, tagline and brand colors. Yes, it helps people identify with your company, but it doesn’t necessarily make them want to buy from you.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 30, 2011
    The Reviews Are In!: A Social Media ProBook Roundup
    LinkedIn. by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. After all, it contains advice from all aspects of social media marketing – from writing for Facebook and scaling your operations to geosocial apps and reaching influencers – from 20 leading voices. Reddit.
  • WEBBIQUITY  |  MONDAY, AUGUST 30, 2010
    Should a Blog be Part of Your Corporate Website or Stand on Its Own?
    Share this on LinkedIn. Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. widget-industry-news.com). Location?
  • HUBSPOT  |  THURSDAY, AUGUST 23, 2012
    Everything Marketers Need to Research & Create Detailed Buyer Personas [Template]
    If you don't know where to start, try searching LinkedIn for people who may fit into your target personas and see which results have any connections in common with you. Personas help us all -- Marketing, Sales, Product -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans. Got it. Prospects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 17, 2010
    Are you leveraging “in-the-moment” marketing?
    Share this on Linkedin. Translation: "Reading this blog makes us don native costumes and dance with exuberance" Do you have an “in-the-moment marketing strategy?&#. If you don’t, you could be missing one of the biggest opportunities of the social web! Now everybody wants a piece and there is a battle over ownership.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    5 Ways to Instantly Improve Marketing With Data
    Is your LinkedIn company following and group membership growing? This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Data may seem intimidating, but it can also be a marketer’s best friend.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    7 Ways Sales Intelligence Gives You Super Powers
    What’s great is that it grabs connections from social media sources such as Facebook and LinkedIn. Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Introduction. Steve W. Conscientiousness. Curiosity. Modesty.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 28, 2012
    7 Ways Sales Intelligence Gives You Super Powers
    What’s great is that it grabs connections from social media sources such as Facebook and LinkedIn. Guest post written by Tom Meriam  . Tom Meriam is the VP of Sales at Spear Marketing Group, a B2B Marketing Agency , and writer for his personal website: ROI Marketing Insights. Introduction. Steve W. Conscientiousness. Curiosity. Modesty.
  • WWW.BRAINSHARK.COM  |  MONDAY, JANUARY 28, 2013
    Will Online Video be the Top Marketing Trend in 2013?
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. By creating more online video content, B2Bs can open up their messaging to whole new audience of potential buyers, while also creating more effective video-based ad campaigns ( like on LinkedIn ). Ideas Blog. Entire Site. Search.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    How to Maximize PPC Campaigns and Optimize Landing Pages with @JoannaLord [@InboundNow #13]
    Using LinkedIn for Business Best Practices with Lewis Howes. This week on inbound now we have a special guest from SEOMoz , Joanna Lord. Joanna is Director of Customer Acquisition over at SEOMoz, an expert in PPC campaigns, and remarketing. She shares some valuable tips for companies using Adwords and some common mistakes to avoid.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 10, 2011
    The 4 Stand Out Aspects of Salesforce Summer 11
    LinkedIn. by Andrew Sinclair | Tweet this Saturday morning will mark the first time Salesforce users will be logging into Salesforce Summer 11. For me, four things in this release stand out: The rapid development of Chatter features. Salesforce.com’s development of numerous Force.com features and tools. Chatter. Force.com. IdeaExchange.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 4, 2011
    May The Force Be With You: 4 Takeaways From Cloudforce 2011
    LinkedIn. by Andrew Sinclair | Tweet this. Salesforce Keynotes are quickly becoming legendary for their marketing polish. But if you read between the lines of the slick demos, there were four key takeaways from yesterday’s Cloudforce 2011 in New York. We’re now in the world of “Cloud 2”. Accessible on any mobile device. VMforce. Heroku.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 6, 2010
    10 Opportunities You're Missing on Thank You Pages
    Connect in Social Media - Just like giving people the option to subscribe to your blog, give them insight and reason into why they should connect with you on Twitter, Facebook and LinkedIn. You’ve gotten the hard part done, getting your website visitor to convert into a lead. Now what? Don’t just say “Subscribe to our blog!”,
  • WRITING ON THE WEB  |  TUESDAY, JANUARY 18, 2011
    Blogging with Personality and Tim Ferriss
    Share this on LinkedIn. How much personality should you show on your blog without becoming an ego-blogger ? Apparently you can share a lot of personal stories and anecdotes, even become a little outrageous and contrarian, according to Tim Ferris , author of The 4-Hour Workweek and now The 4-Hour Body. … so just don’t mess with me.
  • WRITING ON THE WEB  |  TUESDAY, DECEMBER 14, 2010
    Content Marketing Challenge: What to Write?
    Share this on LinkedIn. A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. What do they write to replace the lorem ipsom ? Human faces and eye contact. Novel?
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 15, 2010
    The Ladder of Emotional Values: Pleasure Reigns
    Share this on LinkedIn. What emotions are people seeking to satisfy online? What can we understand about human motivations and values in order for content marketing to work? similar hierarchy of emotional values exists. Instead they go with their gut reactions. They make decisions based on feelings. The next thing they seek is comfort. Music.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 3, 2010
    Website & Blog Headers: 5 Keys for Branding
    Share this on LinkedIn. What are the key elements to a custom blog header that work well for online content marketing? Your header contributes to your blog branding , and also helps readers decide if they want to stay and read or subscribe. How do you like my new look? big thanks to my friend Paul Hart who took the photo. An attractive photo.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2011
    Your Life According to Facebook: Facebook Overhauls Personal Profiles
    LinkedIn. by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Share email.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 30, 2011
    What is Dreamforce? #DF11
    LinkedIn. by Jesse Noyes | Tweet this Today marks the kickoff Dreamforce 2011 so, if you work anywhere in the cloud computing space, you’re probably hearing something about it. But you may be asking, “What is Dreamforce?”. There’s the short answer and a longer answer. But what does that mean? What Dreamforce Is. The Eloqua crew at Dreamforce.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 26, 2010
    Marketing, Death and Taxes
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? As a marketing professional, I am not proud of our reputation as SPAM-ers. It seems as if the lower our outbound marketing response rates get, the greater the number of  emails, phone calls, pop-up ads and other interruptions we throw at our weary populace.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 18, 2011
    What’s the Difference Between “Sales 2.0? & “Social Selling”?
    You can look for mentions in the media, find them on LinkedIn, Facebook and Twitter, but you also need to know what’s going on within that person’s company. The sales environment continues to evolve. Most if not all companies are familiar with the term Sales 2.0 and now we are introducing Social Selling to the vocabulary of sales leaders.
  • HUBSPOT  |  MONDAY, NOVEMBER 8, 2010
    Answered: 10 Common Social Media Marketing Questions
    If someone fills out a form on your site, you might want to learn more about them through LinkedIn and Twitter , for instance. Can dipping your toe in the water be more detrimental than diving all the way in? Yes, when it comes to using social media for marketing your business. It is not going to change the way you are doing business.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    5 Stories About EU Privacy Rules: A Daily Roundup
    LinkedIn. by Jesse Noyes | Tweet this Today was enactment day in the European Union, the date when member states were due to roll out the region’s new opt-in privacy requirements for businesses wishing to track consumers’ behavior online with tools like cookies. But a blog benefits from a diversity of voices. Is it “prior” or “informed”?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2011
    How to Promote Your Blog With Only $100
    The most important buttons to include on your blog are for Twitter, Facebook, LinkedIn, and Google+. This is a guest post written by Lior Levine, a marketing advisor for a company that offers innovative new cancer treatments. Lior also works for a web hosting company that lists the best web hosting companies available online.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 6, 2012
    Are You Alive? Why Your Blog is the Heartbeat of Your Business.
    Our blog publishes to Evan Carmichael, CustomerThink, B2Community, Linkedin, Facebook and many other sites. As part of my day-to-day activities at the b2b demand generation and global marketing company  Find New Customers , I research the websites of lots and lots of companies. Nice stuff. But there’s a problem. ve never heard of the firm.
  • FUNNEL FOCUS  |  FRIDAY, JANUARY 11, 2013
    Improving Your Social Skills: Top Social Media Tools
    IT people may be more active on LinkedIn after 3pm. Hootsuite delivers posts to Facebook personal pages, Facebook company pages, Twitter profiles, LinkedIn personal pages, LinkedIn company pages, Google+ pages and more. These childhood social skills – along with others – helped us maintain a positive image. Quit bragging.
  • WRITING ON THE WEB  |  FRIDAY, JULY 8, 2011
    7 Writing Tips to Connect Emotionally with Your Readers
    Share this on LinkedIn. How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind. This can be done several ways. Here are my. Be authentic. Show you care.
  • WRITING ON THE WEB  |  MONDAY, APRIL 18, 2011
    Content Marketing: Connect the Dots and Drive Results
    Share this on LinkedIn. How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? Ahhh, that’s what I’ve been trying to figure out for the last 12 years. In the World Wide Web, there often seems to be no rules.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 26, 2011
    The Real Truth About Mexico
    Share this on LinkedIn. At the time of publishing my last post about the dangers of living in Mexico , the drug wars and gun laws, I had no idea if such thoughts interest my readers. I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Crime in Mexico.
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 12, 2010
    Writing Well: A Little More Authenticity, Please…
    Share this on LinkedIn. How do you go into someone’s office (or send them an email if you’re working virtually) and request them to “put a little more authenticity into your writing, please?&# Sure, marketing is vastly improved when it sounds authentic. The problem is that as an instruction it is totally unactionable.
  • WRITING ON THE WEB  |  TUESDAY, SEPTEMBER 28, 2010
    Content Marketing with Blogs: What Do You Believe?
    Share this on LinkedIn. Here’s a key element for writing content that inspires clients to take action: What does your business believe in? More importantly, as an important part of your business, what do you believe is most important for your clients? What’s your true purpose? This is a marketing question. Expose your beliefs.
  • WRITING ON THE WEB  |  MONDAY, JUNE 21, 2010
    Create Wordpress Sales Pages: Learn how this week
    Share this on LinkedIn. Do you need to create professional looking sales or landing pages? Want to save yourself the hassles? You can learn to do this using your Wordpress platform. There are very few drawbacks to using Wordpress as your primary web platform. When you do encounter a problem, it’s easy to find a solution. She said yes.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    Best Twitter Guides, Tips and Tools of 2010
    Share this on LinkedIn. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. by Ask Aaron Lee.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    The Top #Nifty50 Women in Technology on Twitter for 2012
    Her duties include establishing a social media framework and standards for revising company guidelines and policy, creating and lead training workshops for internal employees on strategic social media communications, and overseeing day-to-day operations of social media communications including LinkedIn, Twitter, Facebook, Google+ and YouTube.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    The Top 8 Priorities for Any One-Man Marketing Team
    Many B2B marketers, for instance, have found that LinkedIn and Quora actually bring in far more relevant traffic and leads than, say, Twitter. 'When you’re the Jack or Jill of all trades at your company, it’s hard to always follow every piece of marketing advice you read. Especially for a small business. 4) Schedule out social media updates.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    We also added the button to Ed Brice's blog and most Lumension employees with LinkedIn accounts added it to their profiles. I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). What prompted Lumension to produce an eBook in addition to white papers? Web 2.0
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 1, 2009
    Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension
    We also added the button to Ed Brice's blog and most Lumension employees with LinkedIn accounts added it to their profiles. I recently connected with Cindy Kim, Director of Corporate Communications and Social Media for Lumension ( @CindyKimPR on Twitter). What prompted Lumension to produce an eBook in addition to white papers? Web 2.0
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 15, 2011
    InsideView Brings Sales Intelligence to International Sales Teams
    InsideView is seeing huge demand from companies selling to UK and Ireland-based businesses, where over 45% of the population is active on social media including Facebook and LinkedIn, making it the second largest market in the world for new solutions that can drive ROI from social media. Global Demand for InsideView’s Sales Intelligence.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, SEPTEMBER 19, 2012
    4 Speed Bumps for Social Media
    Or does the interaction and dialog on platforms like Facebook , Twitter , LinkedIn and others create affinity and advocacy? Social media has transformed and bedeviled marketers. The idea and promise of 24/7 interactivity and dialogue with customers, partners and co-workers is equally scary and seductive.    Fear of Big Data.
  • HUBSPOT  |  FRIDAY, NOVEMBER 23, 2012
    How UK Data Collection Laws Affect Email Marketers
    Having connected with someone on LinkedIn or having their business card, on the other hand, isn’t enough to be considered a previous relationship -- unless they've already indicated that they would be happy to receive your promotional material in any of the previous ways we just discussed. UK Email Marketing Laws in a Nutshell.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Social Listening and Tracking Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities, and use those social insights to segment prospects, trigger campaigns, change lead scores, and so on. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Pricing.
  • MODERN B2B MARKETING  |  SUNDAY, DECEMBER 5, 2010
    The Big List of Dreamforce Networking Opportunities
    Dreamforce Linkedin or Facebook groups. If you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs.  But this big list is all about ways to network at Dreamforce 2010.  Because networking is one of the most important parts about Dreamforce. Tweet-up , 6pm – 9pm, Press Club. Regis Hotel.
  • HUBSPOT  |  TUESDAY, APRIL 9, 2013
    What Every Marketer Should Know About Hiring a Freelance Designer
    Send an email to other marketers or post a message to LinkedIn, Facebook, and Twitter sharing specifics about what you''re looking for (web design, PowerPoint decks, print graphics, etc.) 'The old saying, “you never get a second chance to make a first impression” is certainly true when it comes to your brand. Get All Your Ducks in a Row.
  • BLUE FOCUS MARKETING  |  SUNDAY, AUGUST 14, 2011
    For Small Business, Social Media is Word-of-Mouth Struck by Lightning
    If you’re new to social media, start with one of the big four: Facebook, Twitter, LinkedIn or a b log.  “Demystifying social media for small business&#. This is Part 1 of a 3 part series on how small businesses can use social media to build communities to grow their business.  online marketing effort, after company websites.” 
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, JANUARY 17, 2011
    Why You Need to Know About Social Selling
    Customers know they can look you up personally with a quick Google or Linkedin search. If you've been involved in B2B sales for more than a few years, you've probably noticed that things have changed. This pace of change shows no sign of abating. Customers are more frazzled than ever. " and more recently, "Social Selling."
  • INBLURBS  |  FRIDAY, APRIL 12, 2013
    5 Jobs for Tomorrow’s Customer Service Team
    LinkedIn – Twitter – Google +. 'Last summer, I wrote an article for InBlurbs called “ 5 Jobs for Tomorrow’s Marketing Team ” that explored how trends in marketing will affect recruiting and staffing in the future. The post received so much feedback, we decided to revisit the idea this year through the customer service lens.
  • HUBSPOT  |  WEDNESDAY, JULY 18, 2012
    The Marketer's Ultimate Guide to Link Bait
    HubSpot Example: LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] (41K views, 239 inbound links). Can we please come up with some better terminology for the concept of 'link bait,' already? It just sounds so. slimy. For me, it conjures up thoughts of those evil bait-and-switch advertising schemes.
  • THE ROI GUY  |  THURSDAY, DECEMBER 9, 2010
    Winning the Social Media Engagement Contest
    Alinean Research of Fortune 500 Level of Engagement on Twitter, Facebook and LinkedIn. The findings highlight distinct differences in levels of engagement based on company practices and customer profiles, with many companies and industries displaying an enormous leveraging of social media versus peers.
  • HUBSPOT  |  THURSDAY, MARCH 24, 2011
    How to Setup and Promote Your First Marketing Webinar
    Post an update to Twitter, Facebook, LinkedIn, or any other social media site where you are active. Webinars are one of the best ways to offer unique and differentiating content that attracts your best leads and customers to your business. You do not need to be a rocket scientist to host a webinar. Stage 1: Prepare. weeks before the webinar.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2011
    3 Ways to Improve Internal Content Sharing
    GaggleAMP allows you to create a page for your company where individual users can connect their Twitter, Facebook, and LinkedIn accounts to share content. Imagine this scenario: You're ready to become an inbound marketing machine. To make sure your new campaign is a hit, you decide to rally the troops. No responses. Play a Little Game.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    How Path is Making 'Small' the New 'Big' in Social Media
    Facebook , Twitter , and LinkedIn have all commoditized online interaction. Revolutions don't happen overnight. Look at inbound marketing. It has been the better part of a decade, and the movement -- while HUGE -- is still gaining momentum. Something similar has happened with a little known social network called Path. Design > Features.
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    13 Ways to Spice Up Your Marketing Content With Data
    Our blog post, " LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] ," for example, features original data that HubSpot pulled from a study of 5,000 businesses -- HubSpot customers leveraging inbound marketing. Being data-driven is a very valuable quality to have as an inbound marketer. well, something.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2011
    8 “Rules” for Social Advertising
    Nearly 3,500 views in 24 hours suggests that marketers are eager to learn more about the do’s and don’ts of running a social media advertisement on platforms including Facebook, Twitter, LinkedIn, SlideShare, Foursquare and Gowalla. LinkedIn. Following is arguably the central-most chapter of the guide. Make interaction simple. Twitter.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 4, 2010
    B-to-B Marketers: How Many Calls Does it Take to Make a Sale?
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services B-to-B Marketers: How Many Calls Does it Take to Make a Sale? It should be systematic.
  • CHRIS KOCH  |  FRIDAY, JANUARY 8, 2010
    There is only one objective in social media: create learning networks
    Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. And yes, we are all unique. little. That’s it.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 26, 2010
    Do Your Sales Executives Have The "IT" Factor?
    He has “IT” I’ve been reading a lot of discussions on LinkedIn about what makes a great sales person. My nephew Mike has “IT” Even at the age of 3 you can already tell. Mike is a little rough around the edges and he’s a small, scrappy guy for his age. She walked down quietly to see what it was.
  • MANHATTAN MARKETING MAVEN  |  TUESDAY, SEPTEMBER 11, 2012
    10 E-Mail Optimization Tactics
    Encourage consumers to sign-on and sign-up using Facebook, Twitter, LinkedIn, Tumblr, Pinterest or other relevant social credentials.  E-mail is the Rodney Dangerfield of digital media. The day-to-day workhorse doesn’t get the respect it deserves. US marketers, according to eMarketer. billion on it this year.  Mobile E-Mail Use.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 20, 2010
    An interesting interview with SAP’s social media director
    Bill can be found on Twitter at @BillRobSAP and on LinkedIn. I pleased to present today an interview with William Robb , Director, Social Media Marketing for SAP. SAP is the world’s largest provider of business software and the social media role is extremely complex. What’s your background and how did it prepare you for this role?
  • MARKETING GENIUS BLOG  |  WEDNESDAY, AUGUST 25, 2010
    Building High Performance Teams
    Share this on LinkedIn. As an Engineering and Operations leader in a high-growth privately held company, it’s my responsibility to deliver the most features in the shortest amount of time with the highest quality at the lowest risk.  High performance teams are typically flat (not hierarchical), self-organizing, and cross-functional.
  • LOOPFUSE  |  WEDNESDAY, NOVEMBER 3, 2010
    First and Only Marketing Automation Solution with Inbound Marketing
    Share this on LinkedIn. LoopFuse , the leader in sales and marketing automation for small and medium-sized businesses (SMB), announced today the release of OneView v3.28 , featuring inbound, content and search engine marketing.  Read the Entire Press Release ». Tweet This! Share this on Facebook. Stumble upon something good? Digg this!
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    Dreamforce: Buyer Behavior Marketing in a Social World #DF11
    LinkedIn. by Jesse Noyes | Tweet this If you’ve done b2b marketing in the past decade, you know most of the research buyers do around products and services has moved online. You know this. But do you know what to do with this knowledge. “Our biggest marketing opportunity is the product itself,&# Geeta said. Share email. Facebook.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 1, 2011
    Swish! How The Phoenix Suns Used Fan History To Drive Sales
    LinkedIn. by Jesse Noyes | Tweet this. You probably remember the sights and smells from the first time you went to a baseball game. Or when you first saw your childhood hero throw a Hail Mary pass across the field for a touchdown. Or witnessed that first gravity-defying dunk in person. Full disclosure: The Suns are an Eloqua client.). Reddit.
  • INBOUND SALES NETWORK  |  FRIDAY, JULY 13, 2012
    Integrated Marketing: Reaping the Rewards of Compound Interest
    Depending on your target audience, we typically find the following, for B2B sales integrating, LinkedIn, email, and blogging are the most effective for lead generation. When it comes to B2C, we have found Facebook to much more significant than LinkedIn, with Pinterest and mobile marketing proving to be strong options as well.
  • WWW.BRAINSHARK.COM  |  MONDAY, JANUARY 28, 2013
    How to Use a Survey to Deliver 4 Powerful Content Assets
    Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Aside from providing the infographic and release to the press, we also drove traffic via social media using Twitter, Facebook, Google+, LinkedIn and Pinterest. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Tweet.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    5.    LinkedIn 101. As B2B marketers, we know the growing importance of B2B social media.  We know it’s a necessary tool for seed nurturing and demand generation ,  but in many cases, B2B marketers are still not sure where to begin.  1.    Develop a plan – Ask yourself these three questions: WHO – Who is your target audience?  Vimeo. Viddler.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 20, 2010
    Would You Publish This Comment?
    Share this on LinkedIn. It’s always been my practice never to write anything overtly negative on my blog, on the simply philosophy that it never pays to make enemies. If I read a book and think it’s nonsense, I don’t review it. If I test a product or service and don’t see value in it, I don’t write about it.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 22, 2011
    How to Sell Digital Marketing to the C-Suite
    For example, proof that competitors are actively engaged in Facebook, Twitter or LinkedIn is often very compelling. by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Align with company goals. Reference competitor’s success.
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 7, 2012
    The History of Marketing [Infographic]
    Social media spreads in 2003 and 2004 with Myspace, LinkedIn, and Facebook. If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. In 1922 radio advertising kicks in, followed a few decades later by television commercials in 1941. Anyone?
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 3, 2010
    How you can make life easier for your sales team « Loopfuse.
    I’m trying to connect with you on LinkedIn. How you can make life easier for your sales team September 3rd, 2010 by Cindy Ryan Getting qualified leads to your sales team cannot happen fast enough. That was the best way I knew how to show them where a lead came from, where it had been or simply what type of company they worked for.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 25, 2011
    And the Winners of the #ContentChallenge Are …
    LinkedIn. by Joe Chernov | Tweet this. Everyone. Welcome to my “ Oprah moment.”  Alas I get to say: “And you get a car, you get a car, you get a car.” Only they aren’t cars. They are books. But they are remarkable, change-your-career, reinvent-yourself books. We’ll get the authors to sign the book then send you out a copy. Share email.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2011
    How to Leverage Customers' Social Behavior for Inbound Marketing
    Who are they connected to on LinkedIn, and what is the nature of those connections? Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. One of these personas was a "social media user," and the other was not. It was one bullet point. yes or no question.
  • INBOUND SALES NETWORK  |  THURSDAY, JUNE 9, 2011
    4 Steps to Endless Referrals - Guaranteed
    Refericity can easily be described as LinkedIn mixed with Groupon. It allows you to build your network of professional contacts as on LinkedIn. Unlike LinkedIn, Refericity rewards your clients and network with incentives and savings on products and services much like Groupon. However, getting referrals is not that simple.
  • WEBBIQUITY  |  MONDAY, AUGUST 2, 2010
    Five Social Media Marketing Reports and Guides Worth Checking Out
    Share this on LinkedIn. Much has been written about content marketing from the delivery side. As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. How are they doing it? Social Media Marketing GPS (91 pages).
  • B2BBLOGGERS  |  FRIDAY, JUNE 4, 2010
    Print Advertising's Fit Into Today's Marketing Mix #B2Bchat Recap.
    Join us for next week’s #B2Bchat on LinkedIn, Thursday, June 10th at 8pm Eastern (5pm Pacific) by following the hashtag #B2Bchat ! B2Bchat Recap] June 4th, 2010 | By Jeremy Victor Well this week’s #B2Bchat on print advertising and where it fits into today’s marketing mix was a lively discussion. b2bento: Nowhere! Go where buyers go.
  • THE EFFECTIVE MARKETER  |  TUESDAY, DECEMBER 8, 2009
    More Free Marketing Knowledge
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking More Free Marketing Knowledge I love the internet. United States License.
  • THE EFFECTIVE MARKETER  |  FRIDAY, OCTOBER 22, 2010
    B2B Marketers Hold Off on Killing Traditional Media
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! But, more interesting is that the majority of B2B Marketers are not planning on changing their marketing budget allocation for traditional marketing tactics. Like Be the first to like this post.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, APRIL 6, 2011
    Selecting the Right Email Marketing Provider « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! And there’s a good reason most people dread this project, after all with so many ESP (email service providers) out there, is really a daunting task. Like Be the first to like this post.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 18, 2011
    Marketing Charts and Trends « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Get it for free either in PDF or PPT format. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.
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