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  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Linkedin] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Of the people using social media, 38% said they use it to ask for suggestions and recommendations from other users, and a whopping 73% use it to browse existing discussions of the product (on sites like LinkedIn and Quora). In the B2B software world, it’s a buyer’s market. The answer: social proof marketing. Social proof is the new marketing.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 12, 2015
    [Linkedin] Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
    Other notable social media platforms and messaging systems: Line (205M), Snapchat (200M), Sina Weibo (176M), Vkontakte (100M), LinkedIn (97M). This past week, members of our team participated in U.S. Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. Over 3.1 Over 2.2 Over 3.7
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2011
    [Linkedin] How to turn a good white paper into a great lead generation piece
    Post that content everywhere – such as Twitter, Linkedin, Facebook, Digg, Delicious, StumbleUpon , Docstoc, Slideshare, etc. B2B Lead Generation : Is a White Paper just great content or a great lead generation tool. What’s the difference? Do you want a trickle of leads or a flood? Our white paper experience. You post it.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 16, 2013
    [Linkedin] How to Develop Your Social Media Strategy
    Try looking at LinkedIn profiles and see which groups they are involved in. Many executives routinely include their twitter handle or LinkedIn profile in their signature block. If yours is a B2B social media strategy, you will probably be pretty safe with LinkedIn as a starter. Try measuring retweets on LinkedIn. Reach.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Linkedin] Using Content to Build Trust in B2B Marketing
    Share this on Linkedin. In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. Tweet This! Share this on Facebook.
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Linkedin] Fulfill your resolution to blog in 11 steps
    Facebook, LinkedIn, Google+, and Twitter are powerful tools for branding — much more powerful and effective than RSS, circa 2014. Personally, I won’t jump through the hoops if filling out web forms or Captchas, or links to LinkedIn, Facebook, some sort of gatekeeper, or via Twitter. Good for you. Mark my words. Still ugly?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin] BtoB Magazine Selects 2011 B2B Social Media Winners
    LinkedIn: Accenture. Its careers group on LinkedIn has more than 5,000 members, but what impressed us most are the subgroups, each of which is managed by a different Accenture consultant. BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] 6 Steps to Practice Your Social Selling Skills
    Using Twitter or LinkedIn Advanced Search, locate C-level executives in the corporations with Twitter and LinkedIn accounts. Social media  is not the place for cold tweeting or LinkedIn inviting. . Many will go all out for the first couple of weeks and quit once there are no results for their efforts. increase in annual revenue.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Linkedin] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    This will help get your event in front of thousands of more qualified people that you wouldn't normally have access to. 6) Use LinkedIn for promotions targeted to your industry. LinkedIn Company Pages , LinkedIn Events , and LinkedIn Groups are a great way to contact people in your industry who may be interested in your event.
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Linkedin] Hinge’s Fab Five: June 2014
    How to Publish on LinkedIn for Maximum Exposure. LinkedIn is a great social platform for your professional services firm, but only if your target audience sees your content. From what day to publish to who you should publish with, this post gives a variety of helpful tips to help you make the most of LinkedIn.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Linkedin] Marketing That Helps People? An Interview With Jay Baer
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Social Media
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Linkedin] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Well, if you're making good use of LinkedIn Groups or Google+ Events, email has everything to do with social media! As the administrator of LinkedIn Group, when you send a LinkedIn Announcement , you're directly reaching a LinkedIn user's inbox. We see great examples in our inboxes, or even showcased in blog posts.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Linkedin] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You already know that a big part of building a strong brand is building a recognizable brand. And while becoming a Visible Firm may take a lot of work, the benefits and rewards are well worth the effort. So, how can you become a Visible Firm?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 26, 2013
    [Linkedin] 9 Myths about BtoB Marketing by @billblaneyb2b
    They hire a graphics designer and start up their Facebook, LinkedIn and Twitter accounts. Bill Blaney was recently a guest on Marketing Made Simple TV and one of the things we discussed in the show was Chapter 2 of the book B2B AtoZ entitled “Myths Dismantled.” Bill Blaney. Myth #2 – Customers Don’t Want to Be Sold To.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 21, 2015
    [Linkedin] Some facts about Jeff Ogden
    My LinkedIn profile button is at the top right and I do have lots and lots of LinkedIn connections (Over 2,600), if you want to check it out and connect. This Saturday I want to share a few facts you may not have known about Jeff Ogden of Find New Customers. This is a story all about Jeff Ogden , a short recap of my life. see photo).
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 17, 2011
    [Linkedin] 78 Tweetable Moments From Social Media Plus #SMPlus
    hemmons: LinkedIn is Facebook with a tie. things to a great #linkedIn profile: customize headline, add photo, add your websites, add twitter, customize your link. LinkedIn profile makeover training for sales folks is a good start. Returning from a conference I always have that crazy buzzing going on in my head. Serve. dpbell.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin] 10 Content Marketing Resources for the B2B Marketer
    B2B Content Marketing LinkedIn Group. LinkedIn is a powerful player in the B2B social media space, and LinkedIn Groups  such as this one are just one of the many reasons why. Similar to LinkedIn, Google+ Communities are an ideal place for marketers to collaborate with their peers. As the saying goes, “content is king.”
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 19, 2013
    [Linkedin] 9 Questions On Content Marketing [Q & A]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Here is an overview of my best answers to 9 questions you may be asking. But they take time.
  • HUBSPOT  |  SUNDAY, DECEMBER 15, 2013
    [Linkedin] Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
    5-Minute Plan for Mastering LinkedIn Marketing [Infographic]. Whether you''re a seasoned LinkedIn expert with 500+ connections or a newbie who''s struggling to get started, this new infographic from Bluewire Media has got you covered. Poring over the content we put out this past week at HubSpot, one word really stuck out to me. Enjoy!
  • CONTENT MARKETING FOR BI  |  TUESDAY, NOVEMBER 29, 2011
    [Linkedin] Who Says Geeks Aren’t Social?
    UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? Think again! Turns out IT decision makers are social too! Are you there?
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Linkedin] K’s Top Five for the Week – February 27
    Share this on LinkedIn. Tweet. This week’s top five list features a post discussing an announcement from Google on changes to their algorithm to deal with the problem of high-ranking content farms. The other four picks have some gems to help you with your content marketing program. Enjoy! The 3 Big Myths of B2B Content Marketing via @junta42.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 13, 2013
    [Linkedin] My Top 10 List of Dreamforce Tips That’ll Save You
    One tactic I picked up along the way is to look up the people I’m meeting with on Linkedin and save their picture to your phone so you can remember what they look like. Sales Prospecting Perspectives is pleased to bring you a guest post from Adam Becker , Director of Sales at Tinderbox. Book Everything Early. Flights are at a premium. Resist.
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Linkedin] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. But how can you measure your social marketing ? How do you know what’s working, and what isn’t? Campaign Visits. Shares.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Why You Need an Editorial Calendar for Social
    It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social?
  • ACT-ON  |  MONDAY, JANUARY 4, 2016
    [Linkedin] A Digital Marketer’s List of 2016 New Year’s Resolutions
    Or endorsing someone for a skill on LinkedIn. Do you make New Year’s Resolutions? About 45% of us do. But only 8% of us stick to them. There’s a downer. mean, if you’ve only got an 8% chance of actually sticking with a resolution, why bother? Anything that can 10X my odds of achieving my goals sounds good to me. Most marketers don’t have one.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. The plane was in the air a few minutes later.
  • SALES LEAD DYNAMICS  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] What’s Your Prospecting Plan? – Part I
    You can find connections through LinkedIn. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. Most of us network. 
  • SAZBEAN  |  TUESDAY, FEBRUARY 8, 2011
    [Linkedin] Social Media in 15 Minutes Per Day
    For many small businesses this may be Facebook or Twitter or LinkedIn, but do a little bit of research to make sure you’re getting the most bang for your buck. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). Sometimes these are the same places, sometimes not. Thoughts?
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Linkedin] How B2B Buyers Have Changed- and the Role of Content & Social Media
    LinkedIn and, increasingly, Google+ are the online platforms best suited to B2B commerce. B2B buyers are time deprived and risk averse – and also enormously well informed. They resent and ignore interruptive marketing approaches such as advertising and cold calling. Cold calling and ABC (Always Be Closing) have been dead for years.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Linkedin] How to Find the Right Co-Marketing Partner
    The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn. Have any connections in common on LinkedIn? Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. but it's not always an easy job. Oftentimes, it's a struggle.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Linkedin] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
    Every connection you can make though LinkedIn, Twitter or your blog, gives you many future opportunities to educate your prospects and bring them into your sphere of influence.  Timing is an extremely important element in B2B marketing and sales.  Most prospects are somewhere in between these extremes.  They are anyway, so why fight this? 
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    As more and more recruiting is done through platforms like LinkedIn, Glassdoor, Indeed and more, online recruiting is becoming increasingly more important to AEC firms. Do you share career opportunities on LinkedIn? How will your firm attract top talent in the coming years? Having top talent will help you attract more top talent.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Linkedin] The Future of Digital Marketing According to the Giants
    Clayton can be found on LinkedIn  and  Google+. Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Linkedin] Architecture Marketing: 5 Tools to Measure Success
    Did they find you on LinkedIn ? On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You’ve done brand research, nailed down a solid marketing strategy , and are making an impact in the industry. Don’t be paralyzed by finding the perfect system that will last forever (there is no such thing).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Linkedin] The Unspoken Rules of the Internet
    Unless you''re actually friends.). 6) Don''t connect with someone on LinkedIn unless you''ve had some type of contact in the past. Or heck, maybe they are spoken. but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground. Just don''t. don''t.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, OCTOBER 8, 2010
    [Linkedin] Don’t Let Meetings Be the Death of Your Organization
    Connect with Wendy on  LinkedIn ,  Facebook or  Twitter. Share this on LinkedIn. Wendy Boyce. Our company kicked off an employee book club last month, with the inaugural book being “Death by Meeting,&# written by Patrick Lencioni.  Here are my 5 paraphrased tips for effective meetings: Have a clear meeting objective. Tweet This!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2011
    [Linkedin] [Chart] Can Google’s +1 Catch Up With The Facebook “Like”
    LinkedIn. by Egan Cheung | Tweet this With much fanfare, Google launched it’s equivalent of the Facebook “Like&# to websites, blog posts and more recently. (We wrote about the topic here.). Google is already seeing healthy growth with 2.6% of sites embedding the button so far. Share email. Facebook. StumbleUpon. del.icio.us.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JUNE 28, 2013
    [Linkedin] Are we one big web family? Think again.
    Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog , where I write about social business in Western Europe. Find me on Twitter (@rogiernoort), LinkedIn (be.linkedin.com/in/rogiernoort/) or on my blog, where I write about social business in Western Europe. know, food? different kind of {grow}!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Linkedin] Will Google+ Overtake Facebook? [Data]
    That's impressive considering LinkedIn was launched back in May 2003. Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. That's a lot of growth! At this point, we're all keeping a close eye on Google+'s growth, wishing we had a crystal ball. billion visits.
  • MARKETRI  |  THURSDAY, MAY 30, 2013
    [Linkedin] Five Types of Content Your B2B Firm Should Have on SlideShare
    Another pro tip: After adding your service sheets to SlideShare, you can post them to the summary section of your LinkedIn profile for all your connections to see. think part of the problem is that busy professionals simply don’t know where to start or what to share. Has your firm shared content on SlideShare?
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Linkedin] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    You can follow her on Linkedin & Google+. . Let’s face it — what’s sexy is what sells. In the buttoned-up collar business world, though, sexy, exciting experimentation and innovation efforts are often subservient to more cautious, measured, business-as-usual strategies. Why is this so critical to a marketing executive?
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Linkedin] HubSpot Launches Free Marketing Grader Tool to Replace Website Grader
    Social Media: How effectively are we using Facebook, LinkedIn, and Twitter in our marketing? Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. It's called Marketing Grader. What's your marketing grade ?
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 12, 2012
    [Linkedin] A Content Marketing Roundtable on June 28th
    Check out Jim on Linkedin here. One of the biggest improvements we make over Mad Marketing TV is our new roundtable discussions. Rather than interviewing a single person as we did on Mad Marketing TV, roundtables let me bring on more than one expert on the show. It will feature three of the very best content marketers out there today.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 25, 2011
    [Linkedin] Find New Customers Fan of the Month – Arthur Germain
    Subscribe to this blog, Like us on Facebook or follow Find New Customers on Linkedin. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 14, 2011
    [Linkedin] Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
    We love reading comments and those who share on social networks, such as Twitter, Linkedin, Facebook, Tumblr, Delicious, etc. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. ” Dan McDade, Pointclear.
  • WRITTENT  |  MONDAY, JUNE 10, 2013
    [Linkedin] 9 Takeaways from SME’s 2013 Social Media Marketing Report
    49% of marketers reported they’d stick with Facebook if they had to choose, and 16% picked LinkedIn. Takeaway: Don’t run and cancel your Twitter account, but the 1950 marketing professionals who’d pick LinkedIn and Facebook could be on to something. Social Media Is Still Growing. Social Media Is Really Effective. YouTube Is Social.
  • ACT-ON  |  TUESDAY, NOVEMBER 10, 2015
    [Linkedin] Earned Media: What It Is & Why You Want More of It
    The trust factor extends to the B2B world too, and LinkedIn has become an increasingly popular hub for pros seeking advice. You’re probably already doing this on your LinkedIn, Twitter, and Facebook channels. You may have heard that marketing nirvana lies in finding the perfect balance of owned, earned and paid media. Paid media.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 26, 2013
    [Linkedin] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
    Wouldn’t you like to know which accounts are using the search phrase “lead nurturing” or have a job posting for a marketing database manager or belong to certain lead management groups on LinkedIn? Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing.
  • NUSPARK  |  SATURDAY, SEPTEMBER 10, 2011
    [Linkedin] Sales Best Practices include Marketing-Sales Alignment
    Related Posts: The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently Getting Ready for Marketing Automation. Keeping existing customers. Improving productivity among its sales teams. Qualified opportunities.
  • INBLURBS  |  FRIDAY, APRIL 12, 2013
    [Linkedin] 5 Jobs for Tomorrow’s Customer Service Team
    LinkedIn – Twitter – Google +. Last summer, I wrote an article for InBlurbs called “ 5 Jobs for Tomorrow’s Marketing Team ” that explored how trends in marketing will affect recruiting and staffing in the future. The post received so much feedback, we decided to revisit the idea this year through the customer service lens.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content. Social.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Linkedin] Happy B2B Customers Can Get You More New Customers
    Take the time to create suggested LinkedIn posts, Facebook posts, or Tweets for them. As we all know, word-of-mouth is the best marketing channel there is. Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. Top B2B companies are already taking advantage of this. Just ask.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 26, 2011
    [Linkedin] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Kenny Madden.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Linkedin] The Key to Persuasive Writing? Stop Couching!
    With your B2B audience, you should look at ways to get ramped up on LinkedIn" instead of "I just think you should try out LinkedIn. A few weeks ago, a couple HubSpotters and I were talking about something people do all the time, but shouldn’t. “I could be wrong, but I think …” or. Why We Couch. ” Or.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [Linkedin] Unified Marketing: Buzzword or Bellwether?
    Connect with Kenyon on  LinkedIn or follow him on  Twitter. Share this on LinkedIn. Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. However, putting that into practice is a whole different story (check out some of the related Fifth Gear posts under Related Articles.). Marketing Product Silos.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, OCTOBER 13, 2010
    [Linkedin] Email Marketing Experts Expose All (Well, Great Tips Anyway)
    Connect with Wendy on  LinkedIn ,  Facebook or  Twitter. Share this on LinkedIn. Wendy Boyce. just ripped the cellophane off my newly redesigned DMNews magazine.  I’m already happy with the newly resized format of the magazine, but what caught my attention was the E-Mail Marketing Guide 2010 Supplement that came with October’s issue.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 1, 2013
    [Linkedin] Sales Prospecting Perspectives Weekly Recap - Week of November 1, 2013
    Robert Koehler from LinkedIn Sales Solutions wrote a guest blog post for Funnelholic called, Searching for Buried Treasure: Finding Prospects on LinkedIn. Definitely a must-read for those looking to find prospects on LinkedIn. Happy November 1, Sales Prospecting Perspectives readers! How was your Halloween?
  • VIDYARD  |  TUESDAY, NOVEMBER 3, 2015
    [Linkedin] 10 Ways to Use Personalized Video to Blow Everyone’s Socks Off
    Personalized video engages viewers on a one to one level by including personal details like a viewer’s name, company name, job title, company logo, LinkedIn photo, and so much more. Personalized Video is a new and exciting way to attract, engage, and convert leads and customers. Couldn’t make it to the webinar? Here’s how it works.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin] Ignite Your Company To Create Content That Rocks
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Linkedin] 14 Helpful Tips for Getting the Most Out of a Conference
    Send follow-up notes and LinkedIn requests while the conference is still fresh in everyone’s minds. Include a personalized message to accompany your request on LinkedIn. Check out this guide to writing the perfect LinkedIn invitation for more advice. This post originally appeared on HubSpot's Sales Blog. What’s in store for you?
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 6, 2014
    [Linkedin] 3 Things Your B2B Content Marketing Is Missing
    It can be as basic as, Column One: share these assets on LinkedIn on these days. B2B marketers are running around in circles trying to find the magic formula to successful content marketing, and it can be stressful wondering if something as important as your efforts in this area are going unrewarded. Oh, it seems so obvious, doesn’t it?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Linkedin] How to Manage Successful Webinars, Part 3: A Post-Event Checklist
    The email will typically include content related to the event, e.g. presentation slides, background information, access to a post-webinar discussion in your LinkedIn group, etc. Before, and during the event, you’ve used LinkedIn, Facebook, Twitter, etc. Number of comments/likes/shares on Facebook and LinkedIn. Now what?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 13, 2011
    [Linkedin] “Revenue” Turns One
    LinkedIn. by Jesse Noyes | Tweet this. We’re donning our party hats at Eloqua today. Because today “It’s All About Revenue&# turns a year old. think that may equal 10 in Internet years. There are a lot of reasons a company may launch a blog. It’s an effective tool for creating brand awareness, even thought leadership. Woohoo! Facebook.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin] 10 Reasons Why B2B Companies Are Failing With Social Media
    Instead paid social media marketing efforts on platforms like Twitter, Linkedin and Facebook should be used to bolster your organic marketing investment. Too many B2B companies are flat out failing at social media marketing. It isn’t their fault. This isn’t an attack on the companies. This shouldn’t be news to anyone though.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] Are you using SlideShare to Generate Leads from Tradesman?
    SlideShare was purchased by LinkedIn a few years ago which allows both platforms to work seamlessly together which is good news for you. SlideShare is probably the most overlooked social media tool. Close to 70 million visitors a month  second only to YouTube is nothing to sneeze at. It’s a good quick read.
  • MARKETRI  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin] 10 Beginner Twitter Tips for A/E/C Firms
    Some professionals are willing to dip a toe into the more simple networks like LinkedIn, where the business benefits are more apparent, but social networks like Twitter are often deemed too “new” or foreign for A/E/C professionals to try. Tweets, hashtags, and mentions…oh my! Yes, simple! Make the personal connection.
  • HINGE MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Linkedin] Hinge???s Fab Five: July 2014
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July. What Every Managing Partner Needs to Know About Social Media. Lee Frederiksen, Hinge Marketing. The 3.5
  • HUBSPOT  |  TUESDAY, FEBRUARY 19, 2013
    [Linkedin] 7 Great Examples of 'Boring' Businesses That Act Like Humans in Their Marketing
    And they're not just limiting their personality to "fun" social networks, like Facebook and Pinterest; they're even sharing this type of content on places like LinkedIn. Question. Does your marketing sound like it was created by Eeyore? Bill Lumbergh? Michael Scott? But you know what I think? I've said it before, and I'll say it again.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Linkedin] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! We thank J. David for his great post. David.
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Linkedin] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogs have been around for quite some time now. Blogging is free or very low cost. Conclusion.
  • HINGE MARKETING  |  MONDAY, JANUARY 26, 2015
    [Linkedin] New Research Report: Referral Marketing for Professional Services Firms
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Across the world of professional services, countless firms are missing out on opportunities for new business – even though 72.1% of firms identify attracting and developing new business as their top business challenge in 2015. The reason?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] How to set up a Social Media Command Center
    Follow him on Twitter and LinkedIn. By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Start with the why. Real-time marketing and engagement during events. Customer service. Customer insights and analytics.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Linkedin] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. Little Perspective Please.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 5 tips to amplify your YouTube video and get more views
    Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . There’s always at least one person in every office who has 500 connections on LinkedIn. But fear not, there is hope for your video. link].
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 3, 2015
    [Linkedin] Staffing VOICE Award Winner: CoWorx
    CoWorx is one of our most active Social Pro clients.  We worked with their team to create a strong brand for CoWorx on LinkedIn, Facebook, Twitter, Google+ and YouTube. Haley Marketing would like to congratulate our 2015 VOICE award winners. CoWorx won a Staffing VOICE award for their social media campaign.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories 3 Ways to Get the Most Out of LinkedIn Groups 5 Things Every Managing Partner Must Do To Drive Organic Growth 10 Ways B2B Content Marketing Goes Bad First the good news. But a lot of A/E/C firms are missing the boat. Email marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 25, 2011
    [Linkedin] 5 Steps To A Better Marketing Plan
    For more posts and discussion on B2B Marketing, follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. The first step to great marketing is having a great marketing plan. ” If you haven’t started your marketing plan exercise, now is the time! Identify your business goals. Strategy
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Linkedin] The 10 Best B2B Videos
    LinkedIn. by Joe Chernov | Tweet this. The best kind of praise comes when you aren’t expecting it, much less looking for it. Last year, Eloqua became the most award-winning content marketers in the Revenue Performance Management space.  And we are thrilled to have earned that honor.  Perfect.  Gratitude. Click here to view the embedded video.
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Linkedin] 7 Targeted Social Networks Niche Marketers Should Try
    You're probably always hearing about the most popular, mainstream social networks -- Facebook , Twitter , LinkedIn , Google+ -- and how you can use them for business. Think of it as a much broader version of LinkedIn Answers ! But you must know that those "top" social networks aren't the only ones out there, right? Find inspiration!
  • KOMARKETING ASSOCIATES  |  MONDAY, APRIL 30, 2012
    [Linkedin] Defining Link Metrics that Impact SEO Link Building Development
    Interactivity of blog posts (comments as well as shares in social sites like Twitter, LinkedIn, Google+, Facebook, etc). As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Link-Specific Metrics.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Linkedin] 4 Tips to Attract More Readers to Your Business Blog
    Facebook , Google+, Twitter , LinkedIn are some names that come to your mind when thinking about content marketing for your website. How can you attract more readers to your business blog? Blogs have become a social media platform for everyone. But coming up with a successful blog can be a tough job. Use SlideShare. Guest Author bio.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Linkedin] The Sales Game Has Changed: Here's How to Adapt
    Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. LinkedIn has made it easier than ever to be proactive about getting introduced to new opportunities. How the Sales Game Has Changed. The result?
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Linkedin] Business Blogging as an Equalizer for Small and Medium Businesses
    According to a LinkedIn study , blogging is one of the top three tactics used by content marketers. Instead, they use a multi-channel distribution approach, including: Aligning strategies with their social media teams to ensure a smooth hand-off of content for promotion to Twitter, Facebook and LinkedIn. marketing your marketing.
  • SALES INTELLIGENCE VIEW  |  MONDAY, SEPTEMBER 30, 2013
    [Linkedin] A New Generation of Business Intelligence – For the Front Lines
    And sales people have access to insights about businesses and people, directly in their CRM, through applications like InsideView for Sales and LinkedIn. Business Intelligence (BI) arrived on the scene in the 1990s with a simple and compelling value proposition: we will make your business smarter. It’s changed our lives as consumers.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Linkedin] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    To gain 100 new LinkedIn followers? For technology services firms, we recommend LinkedIn, Twitter, Google+ and even YouTube. Related Stories Top Twitter Marketing Techniques to Connect with Your Audience How to Use LinkedIn for Business Development 5 Social Media Benefits for Accounting and Financial Services Firms.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Linkedin] 8 Blog SEO Tips for Top Search Results
    Share this on LinkedIn. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Write at least 300 words.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MAY 6, 2010
    [Linkedin] 1:1 Social Advertising in B2B Marketing
    Share this on Linkedin. Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. Think that sounds like the future years from now? Think again – it happened to me last week! Read on …. As an experiment he had tried targeting his girlfriend (now fiance!) Tweet This!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin] The 45 Inbound Marketing Terms You Should Know [Glossary]
    LinkedIn. LinkedIn is a business-oriented social networking site. As of June 2010, LinkedIn had more than 130 million registered users, spanning more than 200 countries and territories worldwide. Bottom line: If you’re not on LinkedIn, you’re SO LinkedOut. M. Yes, I did volunteer to write this seemingly daunting post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Linkedin] Is Europe America’s Online Colony? American Influence on the Web
    That’s why we have a German-version of Amazon, LinkedIn, Facebook etc. That''s why we have a German-version of Amazon, LinkedIn, Facebook etc. by Mars Dorian, {grow} Contributing Columnist I live in a popular European town I like to call “Hipster-hell” — formerly known as Berlin, the capital of Germany. Check.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Linkedin] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. For those of you who followed my live-tweeting during Marketing Profs B2B Marketing Forum , I hope it was helpful. And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Strategy #mpb2
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Linkedin] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Find groups on social media sites like LinkedIn to tap into common issues, or to create local meet-ups. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales. So how do you keep customers engaged beyond the purchase? Encourage Advocacy.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Linkedin] The 2 Rules of Sponsored Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Welcome to my 2nd day coverage of  Content Marketing World. Yesterday Yesterday we covered the content quantity vs. content qualit y debate. Advertorials have been around for a long time.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Linkedin] Will Facebook Messages Replace Email Marketing?
    Share this on LinkedIn. Lots of buzz and speculation about Facebook messages since the big Zuckerberg announce. Is it going to take over the marketing world and how will it impact us as marketers?  The short answer is, it’s too early to tell. In fact most Facebookers still don’t have a facebook.com address yet, you still have to be invited. 
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 3, 2011
    [Linkedin] Who is the Fearless Competitor?
    Member of the  Top Recommended People  group on Linkedin.  By invitation only. Min 10 Endorsements (We have over 39) And the  Jeffrey Ogden Linkedin profile  is featured a case study in Get Back to Work Faster. Run Fearless Competitor group on Linkedin. B2B Lead Generation | Who is the Fearless Competitor? Here you go.
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Linkedin] Ensure Your Business Looks Good Online
    Social media can be used effectively, Inc.com adds, by having company employees keep their LinkedIn profiles up-to-date. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. ” Get Real. privacy policy can’t hurt either.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin] What is the Social Enterprise?
    In many ways, the public rise of social media networks like Facebook, Twitter and LinkedIn might have helped change the way even powerful B2B companies think about collaboration, perhaps contributing to how businesses conceptualize the social enterprise, Krigsman adds. Welcome to the Social Enterprise,” it declared. Michael Krigsman.
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