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  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 18, 2013
    [Linkedin] Marketing That Helps People? An Interview With Jay Baer
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. If you have read anything on this site, you know my main objective is to be helpful. As a result, I have created content that I think will help my audience. Social Media
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 26, 2010
    [Linkedin] Content Marketing Tips from Computer Games
    Progression dynamics : When LinkedIn shows a bar graph to indicated your level of participation, users want to do what it takes to push the bar up to 100%. Share this on LinkedIn. What can we learn from online computer games about content marketing for business? A lot, apparently. What’s in it for them? Blog this on Blogger.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Linkedin] Digital Awesomeness Series: A Day In The The Life
    Check Facebook, Twitter, Instagram, LinkedIn, and email for anything I missed while I was sleeping. 30pm – Connect with new contacts on LinkedIn. Follow companies on LinkedIn. So, I know you’re all wondering what I do all day. Just kidding, you’re busy enough with your own stuff. But here it comes anyway. 30am – Get to work.
  • MEASURABLE MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Linkedin] Eye-Tracking and Social Media Profiles: An Insightful Study
    For companies with pages on LinkedIn, Twitter and Facebook, the results of studies like this one can help to reinforce what you already knew about social media profile pages, and may help to also uncover some new, useful tips. Read on! 1. Be Strategic in Your Profile Picture Selection. Is it eye-catching, unique and memorable?
  • WRITING ON THE WEB  |  THURSDAY, APRIL 28, 2011
    [Linkedin] Content Marketing Tip: Use Ready-to-Publish Articles
    Share this on LinkedIn. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. You can find good writers in just about any field. Entertain. Engage.
  • TRADESMEN INSIGHTS  |  THURSDAY, NOVEMBER 11, 2010
    [Linkedin] 2010 Industrial Marketing Trends: How Do You Stack Up?
    LinkedIn and Facebook are the most popular social media applications currently being used. • 47% will spend more than one-third of their marketing budget online, and the majority (51%) will invest more in online marketing in 2010 than they did in 2009.   How do you stack up with these trends?
  • SALES LEAD DYNAMICS  |  THURSDAY, JUNE 9, 2011
    [Linkedin] Do You Have a Brand?
    Buyers looking for services are doing Google and LinkedIn searches. This means that your website and LinkedIn profile better be up to snuff.  I used to think a brand was just a logo. also used to think that “branding” applied to consumer products, not to b2b businesses or professional services firms. And it’s more than a niche. agree.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Linkedin] How Big Data is Driving Business Growth
    Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? In the technology community, data has become likened to oil as the next great natural resource.
  • VIEWPOINT  |  TUESDAY, MAY 8, 2012
    [Linkedin] Why Engagement Will Not Generate Leads (and what to do about it)
    For years now, there's been a steady drum beat coming from content marketing experts who say producing engaging content on LinkedIn, Facebook, YouTube and other social media is the key to success. Today's guest blogger is Jeff Molander. Produce engaging content. Why we're Failing to Sell with Engagement. How to Always Make the Sale. It does.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 19, 2011
    [Linkedin] Sales Objection: "We're Already Working with Another Company"
    Follow me on Twitter , connect on LinkedIn or friend me on Facebook. Today's question was asked by a frustrated seller who kept running into the same sales objection in his initial sales meeting. Perhaps you've encountered this same one with your prospects. Salesperson Asks. Jill, I'm having trouble when I get in to see decision makers.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Linkedin] 18 Fresh Stats About the Current State of Social Media Marketing
    11) 43% of all marketers have found a customer via LinkedIn in 2013. At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. Source: Socialbakers ) Tweet this stat!
  • WRITING ON THE WEB  |  TUESDAY, JULY 12, 2011
    [Linkedin] 6 Writing Tips for SEO Friendly Content Marketing
    Share this on LinkedIn. Do you know how to write SEO-friendly content your readers will love? This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Writing for the web can be like walking on a tightrope. Both, of course. Embrace the list.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Linkedin] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. Marketing Needs to Evolve and Adapt to the Empowered Customer. We’ll be making public our editorial plan in 2012. Video Timeline. listening, conversational and monitoring environment.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Linkedin] Capture Customers’ Imagination with Corporate Journalism
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. There’s an information overload and you can feel it. There’s too much email, too much advertising, and too many marketing messages. Restaurants have TVs and loud music. Our smart phones are constantly notifying us. And consumers are tuning out.
  • HINGE MARKETING  |  MONDAY, JUNE 2, 2014
    [Linkedin] The State of Accounting Marketing: 2014 AAM Summit Wrap-up
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn One of the things I look forward to each year is attending the Association for Accounting Marketing’s annual Summit. The Summit serves as a great way to gauge how accounting marketing is changing and adapting to a new world of opportunities and challenges.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin] 6 Tips for Managing a B2B Crisis Using Social Media
    But even though sites like Facebook, Twitter, and LinkedIn may make managing a crisis trickier, they can also help you communicate with your customers, demonstrate your commitment to them and bolster your reputation. Every B2B company, regardless of size and industry, will encounter the occasional crisis. Develop a Strategy.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 31, 2013
    [Linkedin] Mobile, Social, Data and CRM: Top Analysts Predict the Future
    Second, platforms such as LinkedIn closely restrict usage of the data they do release. We see early versions of this from Amazon, which suggests products based on what you’ve already purchased or searched for, and LinkedIn, which suggests connections based on people you already know. Brent Leary, owner of CRM Essentials.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin] 5 Reasons Social Media Doesn’t Work
    You need to dig a little to see where they are hanging out (forums, LinkedIn groups, etc.) Some people can come up with excuses for everything. Have you heard this before? No one minding the store - They don’t have a go-to person who is responsible for the program. May be engineers, electricians, whatever.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Linkedin] The Future of B2B Marketing: It's Social
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? This got me to thinking. I’ve already published my B2B Marketing predictions for 2011  and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. But what does that mean…?
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Linkedin] Top 5 Lead Generation Tips in Management Consulting
    Review your LinkedIn profile and give it a makeover as needed. If there’s only time for one social network in your life, LinkedIn is the one. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Fortunately there is data to guide firms. Search online (63.2%). Ask colleagues (62.4%). References.
  • MARKETING ACTION  |  THURSDAY, JUNE 13, 2013
    [Linkedin] Catch Guy Kawasaki at the Inside Sales Virtual Summit
    Matt Dixon ( The Challenger Sale ), and Jill Konrath ( Selling to Big Companies ), plus other heavy hitters including Brian Frank of LinkedIn, David Elkington of InsideSales.com, Jim Steele of Salesforce.com, Liz Gelb-O’Connor of ADP, and many more – for a total of 62 experts! The focus of the day is how to grow your revenue. for the.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 10, 2013
    [Linkedin] Your Testing Program: Smart Ways to Get Your Team On Board
    For examples, check business publications, LinkedIn, public case studies, blogs and so forth. Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Who wouldn’t want definitive answers to such questions? Really?”). What if that isn’t so?
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 10, 2010
    [Linkedin] Content Marketing to the Female Brain
    Share this on LinkedIn. You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? The right hemisphere is the center of abstract conceptual thoughts such as art, music, creativity and inspiration. Core values.
  • WRITING ON THE WEB  |  SUNDAY, OCTOBER 24, 2010
    [Linkedin] Neuromarketing Books for Marketing to Brains
    Share this on LinkedIn. If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Linkedin] Move From Branded Content To A Content Brand
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Our most recent  Future of Marketing  interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. How is it changing? Content Marketin
  • CONVERSIONATION  |  SUNDAY, DECEMBER 23, 2012
    [Linkedin] On Twitter and real life: some love and some tips #socialsong
    So, there is some training to be done on phenomena such as Twitter, LinkedIn and community marketing. It beats LinkedIn’s silly Skills. It’s that time of the year. Yes, that involves training as well. Even if my message is to be channel-agnostic and think integrated, people need to learn how to use the channels as well. Some examples?
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Linkedin] The Death of Branding [INFOGRAPHIC]
    recent LinkedIn survey showed that 37% of small to medium sized businesses still view a company logo as the main focus of a company brand, while 32% see branding as only relevant to large businesses (Source: Tomorrow People). What is branding and why does it matter? Branding is a word that is used a great deal these days. The Design Council).
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 13, 2012
    [Linkedin] What Is A Content Strategy And Why Do You Need It?
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Linkedin] B2B Marketers: Why It’s Time to Commit…
    …to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists. So, what are you waiting for?
  • HINGE MARKETING  |  WEDNESDAY, MAY 14, 2014
    [Linkedin] 3 Things to Consider Before Gating Your B2B Content
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Gating content can be a useful lead generation and nurturing strategy in professional services marketing. In a nutshell, gating content involves requiring the reader to exchange some amount of information before being given access to a piece of content. Videos.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 15, 2013
    [Linkedin] 5 Simple Remedies To Heal Your Ailing Email Subject Lines
    Send him a tweet on Twitter or connect with him out on LinkedIn Sales Prospecting Perspectives is pleased to bring you a guest post from James Hutto , co-founder of Valeo Marketing. In an ideal world, we’d all have 100% email open rates. After all, they signed up, so they want to see what we have to say, right? But don’t fret! You’re busy.
  • MARKETING INTERACTIONS  |  SUNDAY, MAY 13, 2012
    [Linkedin] Can B2B Marketers Become Content Whisperers?
    discussion you start on a LinkedIn group or industry forum where you know your persona hangs out that points to a blog post to back up your premise gets no clicks or comments. One of the mandates bandied about lately is that B2B marketers need to become listeners. Anyone who's married or in a relationship can relate to "listening."
  • GREAT B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Linkedin] Marketing Resolutions for 2014
    While sending out my end of year message to  LinkedIn contacts, I estimated that less than half of the company names are indicative of what the company actually does. Someone sent me a list of “unusual New Year’s resolutions” and I found two to be particularly interesting: I will not bore my boss with the same old excuses for taking leave.
  • SAZBEAN  |  MONDAY, JANUARY 3, 2011
    [Linkedin] 7 Social Media Resolutions to Improve Customer Engagement
    Use the Right Technology – Just because everyone says you need to be on Twitter, LinkedIn and Facebook doesn’t mean those are the best choices for your company. Being on social media is nothing new. A lot of businesses are on social media. Many are even spending a lot of time and effort on social media. Monitor results.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] Content Marketing Is A Strategic Solution To A Strategic Problem
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. An e-book is not content marketing.
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Linkedin] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    HOW TO: Leverage LinkedIn for Your SEO Campaign  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day  (ProBlogger). Top 10 Reasons Your Website Is Losing Sales  (Mashable!). Why Your Brand Is Everything  (ProBlogger). Simply Zesty).
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Linkedin] B2B Company Websites
    Are corporate websites losing out their own Facebook pages? I we seemed to have established in a previous that Facebook isn’t where it’s at in B2B, Twitter and LinkedIn are better. B2B Chat Summary: Linkedin for B2B marketing. Advice from Marketing Peers. These sessions are a tremendous source of ideas, insights and data.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Linkedin] Google+ on its Third Birthday
    Unlike Facebook and LinkedIn that allow one Profile to support many email identities and even social network logins, Google+ is a little like season two of Orphan Black: orphan clones are everywhere on G+ if you don’t watch your steps. No, not even LinkedIn or Twitter. Ceci N’Est Pas les Médias Sociaux. The Church of Google+.
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Linkedin] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Four Worthwhile Link Sources. Business partners.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 26, 2013
    [Linkedin] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
    Wouldn’t you like to know which accounts are using the search phrase “lead nurturing” or have a job posting for a marketing database manager or belong to certain lead management groups on LinkedIn? Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Linkedin] Five tools to help with your social media makeover
    From the image below you see that there is a 2.50% conversion rates from LinkedIn and 1.90% from Facebook.  By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. The gym is a chance for me to think about what I’ve delivered that morning, plan out my day and dream about potential ideas for my business.
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Linkedin] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. On LinkedIn? Join us on LinkedIn and in the Professional Services Executive Forum. We live in a world overflowing with information vying for our attention. We call them high-visibility firms. Of course expertise is crucial.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2011
    [Linkedin] Connecting Social Media Marketing with Buyer Behavior
    The use of social media channels such as Twitter, LinkedIn, blogs and Facebook all grew (Facebook, in fact, doubled in popularity from 2010 to 2011) but they are still much less frequently used than the ‘traditional online’ methods. And they have followed it up with another great report for 2011! The dominance of ‘traditional’ online.
  • MARKETRI  |  MONDAY, OCTOBER 15, 2012
    [Linkedin] The Gloriously Imperfect World of Professional Services Marketing
    Tap LinkedIn Signal to see what your 1st, 2nd, and 3rd degree connections are saying about certain topics on LinkedIn. My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life! Everything had to be perfect, so I quickly ran down the list. Perfectly pressed black suit – Check!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Linkedin] Finding social media success in regulated industries like banking and healthcare
    I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said. “The company is trying to figure out what to do, but in the mean time I feel like the world is passing me by.&#.
  • MARKETRI  |  THURSDAY, JANUARY 31, 2013
    [Linkedin] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    Create your own LinkedIn Group. Facebook, Twitter, and LinkedIn are valuable because of their sheer membership numbers and popularity, but don't forget niche social networks! By focusing on a small, healthy market segment, your firm can become a market leader within that niche. Create an industry blog. Write for trade publications.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Linkedin] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    Visit Jim’s blog or connect with him on LinkedIn We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. Re-imagining in Action. Building Engines' photo). Multi-Purpose Publishing Process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] How to set up a Social Media Command Center
    Follow him on Twitter and LinkedIn. By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Start with the why. Real-time marketing and engagement during events. Customer service. Customer insights and analytics.
  • LEAD VIEWS  |  TUESDAY, DECEMBER 21, 2010
    [Linkedin] B2B Social Media Marketing –Is it relevant?
    Common social media marketing tools include Twitter , blogs, LinkedIn , Facebook , Flickr and YouTube. Fan pages in Facebook or Groups in Linkedin are ideal examples. 3. As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. Wonder why?
  • WINDMILL NETWORKING  |  FRIDAY, JULY 29, 2011
    [Linkedin] [Analysis] After the Google+ Disruption, What’s Next for Social Media?
    Sure, Google+ is popular now, but will it be as popular when the honeymoon is over and people realize how much time they have been spending there as well as on other platforms?  It is hard enough for most companies, let alone professionals, to keep up with the big 3 platforms of Facebook, Twitter, and LinkedIn
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Linkedin] 99 Amazing Facts On The Future Of Business [Slides]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The Future of Business is being defined right in front of our eyes. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. percent.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin] BtoB Magazine Selects 2011 B2B Social Media Winners
    LinkedIn: Accenture. Its careers group on LinkedIn has more than 5,000 members, but what impressed us most are the subgroups, each of which is managed by a different Accenture consultant. BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin] The Incredible Growth of Marketing Made Simple TV
    connected with this former Eloqua executive on LinkedIn, and she was soon booked in Ann’s spot. If you do something long enough, it takes a life all on its own. Marketing Made Simple TV began inauspiciously on May 10, 2012. Like a snowball rolling down a hill, it has slowly grown and grown. How much has it grown? Very excited!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin] Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also  Groundhog Day. Here in Pennsylvania, that is kind of a big deal. It’s just the attitude.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin] What is the Social Enterprise?
    In many ways, the public rise of social media networks like Facebook, Twitter and LinkedIn might have helped change the way even powerful B2B companies think about collaboration, perhaps contributing to how businesses conceptualize the social enterprise, Krigsman adds. Welcome to the Social Enterprise,” it declared. Michael Krigsman.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 6, 2011
    [Linkedin] Facts about Fearless Competitor
    And our Linkedin Profile and social media. Facts about this B2B Lead Generation blog, Fearless Competitor and Find New Customers. Every Friday at 11am). Thoughts about this blog on B2B lead generation and marketing. 47,949 views all-time as of last night (Gulp! That’s a decent-sized city!). Why not? It’s all free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 8, 2010
    [Linkedin] Research shows young procurement professionals embracing social web
    The one exception was LinkedIn, where both age groups found equal utility. Social networking sites Facebook and Twitter experienced 6% and 10% net increases respectively, and LinkedIn saw growth of 19%. Share this on Linkedin. Planning on using the social web to market to B2B decision-makers?  Blogs rule? Digg this! Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 8, 2010
    [Linkedin] Research show young procurement professionals embracing social web
    The one exception was LinkedIn, where both age groups found equal utility. Social networking sites Facebook and Twitter experienced 6% and 10% net increases respectively, and LinkedIn saw growth of 19%. Share this on Linkedin. Planning on using the social web to market to B2B decision-makers?  Blogs rule? Digg this! Tweet This!
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 16, 2011
    [Linkedin] Online Community Beta Groups: Why and How
    Instead, take the time to write a note, recommend them on LinkedIn, post a public tweet or comment of thanks on a social site -- if appropriate -- and give them a badge or special tag within the new community. You wouldn’t throw a party and not invite your closest friends, would you? So why not ask your buddies to come early? steps.
  • WEBBIQUITY  |  FRIDAY, JANUARY 7, 2011
    [Linkedin] 2011 Social Media Marketing Trends
    Share this on LinkedIn. Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Metrics will mature.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Linkedin] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    Share a link to your presentation on all of your social media channels, including your LinkedIn page. LinkedIn and SlideShare are both professional social networks so they work well together. SlideShare. This social media network, which helps you create and share presentations, is perfect for businesses. Create a must-read title.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 3, 2013
    [Linkedin] RedPoint Offers Broad, Deep B2C Marketing Automation
    Content management includes an editor to create outputs for email, Web, SMS, Twitter, Facebook, FourSquare, LinkedIn and other formats. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Linkedin] Facebook Now Testing 'Ranked Comments' on Business Pages
    by bringing the best comments to the top (which sort of reminds us of LinkedIn's "Best Answer" feature in LinkedIn Answers). It feels like it's been a while since Facebook launched a new feature or feature test. And by a while I mean, like, a couple of weeks. But good news! They're testing something new! Ranked Comments.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 19, 2012
    [Linkedin] Can Social Media Move You from Good to Great?
    That is why Jason Alba wrote the book, I Am on LinkedIn, Now What? Social media is not a silver bullet, the be-all and end-all, a panacea. It’s just another tool to add to your marketing toolbox. In his book Good to Great , Jim Collins wrote that great companies never saw or tried to use technology as the way to greatness.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Linkedin] B2B Prospecting Data Just Keeps Getting Better
    Links to LinkedIn profiles of company managers (Stirista). The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Self-identifying keywords used on the company website (ALC). Company SWOT analysis (OneSource).
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 1, 2011
    [Linkedin] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the. Announcement from Find New Customers. We really appreciate it.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 13, 2012
    [Linkedin] Four Sources for Finding New B2B Sales in Social Media
    Solicit their feedback by using polls on Facebook and LinkedIn. Take LinkedIn, for example. An excellent way to connect with like-minded people on LinkedIn is with Groups and with Answers. There are at least four major sources at your disposal where you can focus your b2b sales efforts to increase your revenues. Be honest.
  • B2B IDEAS @ WORK  |  FRIDAY, JANUARY 21, 2011
    [Linkedin] Customer Engagement: "You've Got to Have Faith"
    Get your B2B LinkedIn Toolkit. I recently spoke with a prospective client interested in adopting a B2B social media strategy. Her expressed objective was to expand customer reach and to save some money on marketing along the way. Apparently, the “relationship business” was the domain of her sales department, not marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2011
    [Linkedin] Blogging, social media use skyrocketing at universities
    College admissions professionals are flocking to LinkedIn with 47% on the professional networking site, up from 16% last year. From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. Some highlights: Social media usage soars. The rise of the blog.
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 28, 2011
    [Linkedin] Ideas to help break the B2B automated marketing content barrier.
    Brian is the organizer of the LinkedIn B2B Marketing Roundtable of which I am a member. Recently I sat in on a great Webinar put on by Brian Carroll of MECLABS Applied Research. Help aligning content offerings to the buy cycle from Sirius Decisions. Success measured against Marketing Sherpa’s Email Marketing Benchmark Report. Podcasts.
  • BIZNOLOGY  |  MONDAY, AUGUST 26, 2013
    [Linkedin] Building Your B2B Marketing Database
    Some data discovery can be done via LinkedIn and scouring corporate websites, which are likely to provide contact names, titles and email addresses you can use to populate your company records. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.  Plenty. Account name, address. Phone, fax, website.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, OCTOBER 3, 2012
    [Linkedin] Going Guerrilla – our week at Dreamforce 2012:
    The LeadRocket application is designed to bring content together from a wide variety of channels including Linkedin, Twitter, Yammer, and email, just to name a few. Wow what a week that was!   As most of you know, last week  salesforce.com  held their 10th annual Dreamforce  conference located in spectacular San Francisco, California.
  • PR MEETS MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Linkedin] Rebuilding a Personal Brand is Hard Work
    This will drive me to comment on relevant blogs, share my knowledge via LinkedIn answers or meet new people via Twitter. As I take a step back, here are some lessons learned as I rebuild my personal brand: Engage online: My goal is to participate in at least one online conversation each day, excluding weekends. Conclusions.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Linkedin] The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]
    LinkedIn. by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”. The social Web is a noisy place.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Linkedin] The Authentic Crisis on Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Authentic Crisis on Social Media by Wade Harman - Maximize Social Business. You have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. But why aren’t we being who we really are? Social Media Psychology
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 28, 2011
    [Linkedin] 11 Features to Bring Salesforce Chatter to Life
    LinkedIn. by Andrew Sinclair | Tweet this. Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. At At its core, Chatter is about creating news feeds from people and recording updates. These news feeds let users stay informed, collaborate, and act on real time information. Behind
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Linkedin] 3 Lead Scoring Problems – And How to Solve Them
    LinkedIn. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector. Challenge #1:  Inability to score or prioritize all leads.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 14, 2013
    [Linkedin] How Would You Answer “Why Does Most Marketing Stink?”
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+. I wrote this article on Forbes recently and it was completely unplanned. But my daughter smacked me in the head with a question about my career that I knew I had to write about. 86% of us skip TV ads  - Tweet This! But the bigger question is “why?”
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin] How To Chop Up Your Webinar Content
    But if you’re targeting a specific, more professional audience, LinkedIn might be the way to go, even if it has a lower lead volume with the highest cost of acquisition. Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. And she loves helping them do it.
  • THE POINT  |  MONDAY, DECEMBER 6, 2010
    [Linkedin] Top 10 Posts on B2B Lead Gen for 2010
    How to Answer a Question: 5 Tips for Making the Most of LinkedIn. Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Comments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2. Mistakes To Avoid In Your Next Webinar Invitation. 3.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Linkedin] The 10 Traits of Successful Social Marketers
    Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 11, 2012
    [Linkedin] The Rise of “Influencer Relations”: 3 Ways to Cut Out the Noise
    Do you see this person frequently popping up in relevant LinkedIn discussions answering questions and offering advice? by Sheila Lahar | Tweet this Who should be responsible for “influencer relations”? Is this a role for PR? For analyst relations? Social media has changed the game for nearly every profession. Focus on Who Matters.
  • HUBSPOT  |  SATURDAY, JUNE 9, 2012
    [Linkedin] Social Media Lead Nurturing Debuts, And Other Marketing Stories of the Week
    LinkedIn's Security Woes Pour Salt on Social Media's Exposed Wounds From MarketingPilgrim. By now you probably know about LinkedIn's security breach in which 65 million passwords were leaked. Gather round, inbound marketers. have a story for you. Actually, I have like 5 stories for you. Everything good? Awesome. Don't Like Snake Oil?
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin] 13 Great Guides to Growing Your Blog Audience
    ” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Email?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 24, 2014
    [Linkedin] 10 Ways to Say “Thank You” on Twitter
    Once you have reached the other person’s blog, you can add/follow that person (if you think they’re interesting) on the other social networks: Facebook, Google+, LinkedIn, YouTube, Pinterest, Instagram… Who knows what could happen in the future with these new connections? Should have I been surprised? Follow that person. What about you?
  • WRITING ON THE WEB  |  MONDAY, MAY 16, 2011
    [Linkedin] Content Marketing with Videos: Free Webinar
    Share this on LinkedIn. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. But what if you want to do it yourself?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Linkedin] New Research Study: How Professional Services Buyers Check You Out
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Every once in a while a piece of research comes along that neatly fills in a missing piece of the professional services business development puzzle. The Hinge Research Institute , our independent industry research organization, has just released such a study.
  • B2B MARKETING TRACTION  |  TUESDAY, SEPTEMBER 18, 2012
    [Linkedin] What Does Your Marketing Say about Your Company?
    LinkedIn company profile? Marketing says a lot about a company. But, it’s not just what you say, it’s also what you do that tells your story. Some business owners get an ego boost from their clever ad or marketing campaign, designed by a clever ad agency. But today there’s more to the story. Does your marketing add value?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2011
    [Linkedin] 5 Common Stages of B2B Lead Nurturing
    LinkedIn. by Jesse Noyes | Tweet this If you work in the complex b2b marketing industry, you know just how long the journey from prospect to closed deal can take. Let’s just say it can feel more like an odyssey than a simple business transaction. There are several layers of investigation, cultivation and negotiation along the way. Welcome.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Linkedin] The Social Business Imperative
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the value of a social business? How do we become one? Can you create one? Or is it more about culture, motivation and the enablement of social forces already in play in today’s workforce? And CMOs?
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Linkedin] K’s Top Five for the Week – February 27
    Share this on LinkedIn. Tweet. This week’s top five list features a post discussing an announcement from Google on changes to their algorithm to deal with the problem of high-ranking content farms. The other four picks have some gems to help you with your content marketing program. Enjoy! The 3 Big Myths of B2B Content Marketing via @junta42.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Linkedin] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) It will help your readers remember where they found the content, and you! But what I find to be the worst is mediocrity. The ABC’s of Great Blogging. A. Bueller
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 18, 2010
    [Linkedin] 7 Common B2B Social Media Marketing Mistakes
    While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Linkedin] 10 Examples of Check-The-Box Marketing
    Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. —–. Are your marketing activities aligned to business objectives or a list of “cool” ideas? Does your annual review include numbers, percentages and charts or paragraphs of subjective self-assessment? Image Source.
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Linkedin] Best Web Presence Optimization Guides and Tips of 2011
    Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile. Videos, Images & Google!
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 29, 2011
    [Linkedin] Savvy Speaks: Social Media Day 2011
    If you are a small business with limited time, one lesson is to build out your networks one at a time. I've seen a lot of businesses set up a Twitter account, Facebook page, LinkedIn group, etc. Have any great Twitter, Facebook, LinkedIn or other Social Media outlet tips to share Stephanie. " Jamie. just a human being. Wendy.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, JANUARY 19, 2014
    [Linkedin] Pick Up the Damn Phone — or Suffer the Consequences
    Let''s focus in on social media like LinkedIn, Twitter, blogs, and Facebook. With social media, there’s a new version of what I call the “warm call fantasy.” It goes something like this: You’ve done your research about your prospects on social media and maybe even identified a common LinkedIn connection or two. JILL: Wow. Wrong!
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 7, 2013
    [Linkedin] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
    You can also follow Find New Customers on LinkedIn too. “Email is the backbone of business today. All b2b sellers rely on email. It’s cheap and effective.” ”  Kevin Daum, Inc. columnist for Inc. at Meet the Media. Check it out! We need to peel back that onion a bit. What does “so compelling” mean?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Linkedin] Get Ready for Social Marketing Automation!
    The platform allows marketers to add social applications and messages quickly to every channel – Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails.  by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory.
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