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  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin] 10 Genius Ideas That Changed Marketing Forever
    wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube. Social marketing changed marketing forever,” wrote Jose Antonio Sanchez, Communications Specialist at Uberflip, in our LinkedIn discussion.
  • SMASHMOUTH MARKETING  |  TUESDAY, JANUARY 25, 2011
    [Linkedin] 28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors
    use LinkedIn Company Pages to see for yourself). There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Craig Rosenberg, The Funnelholic , @funnelholic : "If they charge less, be more skeptical – Believe it. What quality controls do you have in place?
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. How boring.  Quality people. . Process. Platforms. admit I love tools and platforms.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 14, 2010
    [Linkedin] Sharing is how you build a Brand
    Share this on Linkedin. In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree. You need to put out a steady stream of content to build your brand. The Answer: create and share good content. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 30, 2013
    [Linkedin] What makes a blog tick? An insider’s guide to audience connection
    It occurred to me that the variety of posts I ran two weeks ago represents a great cross-section of the overall content — and results — I get here on my blog.  I thought it might be interesting to dissect the week of content to illustrate some of the patterns I see with social sharing and how my blog community responds to my content.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Linkedin] 3 Steps To A Customer-Driven Marketing Plan
    Please comment below and follow the conversation on Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? And the biggest marketing mistake you can make is to just focus on what you have to sell. Wikipedia).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2011
    [Linkedin] 43% of Twitter Users Access Twitter From a Mobile Phone [Data]
    The research also provided some fascinating data on people who are users of LinkedIn, Facebook, and Twitter. The lowest mobile usage was seen among LinkedIn users. Only 9% of LinkedIn users access the network on their mobile device. That's up by 2.2 percentage points from just 3 months prior. In March, 27.3% just 3 months prior.
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Linkedin] Marketing to Millennials: Does it Matter to You?
    Millennials have been called a lot of things both good and bad. Entitled. Elusive. Diverse. Altruistic. Educated. Whatever you think of millennials, though, it still remains a fact that many organizations are scrambling to figure out how to speak to millennials through their marketing. Read on for answers. What Are Millennials? Conclusion.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] 9 Steps to Building a Unique Value Proposition in Management Consulting
    On Twitter or LinkedIn? Follow Hinge at @HingeMarketing and join the discussions on LinkedIn. When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. Create it. Use it. Test it.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 10, 2012
    [Linkedin] Social Media for B2B Sales – The 16 Rules of Engagement
    Related Stories LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn Social Media For B2B Sales – Ready, Set, Slow The Changing Social Business Landscape in 2012: Is Your Business Ready? Are you ready to become active in social media as part of your B2B sales effort? Here we go! Be real. Be yourself!
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Linkedin] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    LinkedIn is actually huge for my audience: custom builders, designers and architects. Our LinkedIn group is very active and important to these members. Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. It’s very fluid.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [Linkedin] There Are No Emergencies in Marketing
    These days, it would seem, every negative or ambiguous social mention, every logo infraction and every LinkedIn group post is suddenly an emergency. Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. “What did you do?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, Marketo : Can you tell me about your upcoming book “LinkedIn for Business”? Brian : Well, I think the visibility is the biggest one.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Linkedin] Top 5 Marketing Skills
    For example, new prospects may be asking questions in LinkedIn groups, influencers may be on Twitter and customers in dedicated online communities. Photo credit: by Will Lion via flickr: [link]. One post that continues to get views is from 2012 about about  the top 5 skills for marketing professionals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] Three Tips for Improving Twitter Ad Campaigns
    Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. You probably won’t hear these tips from someone at Twitter (I know I never did). Stick with me here.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin] How to Build the Ultimate Online Newsroom
    Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • A search-friendly URL structure with “news&# included, e.g. news.company.com/section/pagename or company.com/news/section/pagename (where “section&# is the content type: news releases, bios, images etc.).
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 9, 2015
    [Linkedin] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
    Email, Twitter, LinkedIn to name a few. Welcome to another new blog series! This series titled Digital Awesomeness will showcase one of our newest additions to the Business Development team, Leah Crusan, as she paves the way to becoming a successful salesperson in the digital world. Zero sales experience. I’ll share the boring part first.
  • WEBBIQUITY  |  MONDAY, MARCH 26, 2012
    [Linkedin] Best Web Presence Optimization Guides and Tips of 2011
    Frequent best-of honoree Janet Driscoll Miller lays out a three-stage process for making social and SEO work together, starting with claiming your company profile on the major social networks (at least Twitter, Facebook, LinkedIn, SlideShare and YouTube) and then connecting those accounts through a Google profile. Videos, Images & Google!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 14, 2013
    [Linkedin] Networking vs Prospecting: Making One Work For The Other
    Do you email or send them a LinkedIn invite? I had a startling revelation last week. What I’m about to share is something I don’t often admit out loud, but it lives and breathes and is a strong force within me. My name is Maegan Kopka. I am a 15 year sales veteran, and I HATE prospecting! There is a big difference.”
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox.
  • GREAT B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2012
    [Linkedin] Social Media – Can It Be Used to Generate Leads and Revenue?
    In the past few months, I’ve seen a number of interesting articles, blog posts and LinkedIn discussions lately that explore the question of whether social media is a good vehicle to generate leads and revenue.  Some people say it is worthless as a lead generation tool and others say it works great. 
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 13, 2012
    [Linkedin] 6 New Ideas for Your 2013 Marketing Plan
    Start with LinkedIn, consider Twitter, perhaps set up a Facebook company page (if you don’t someone else may – see my previous post, Anyone Can Create a Facebook Page Using Your Brand )… 6. What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] Where Is Content Headed?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Marketing (As We Know It) Is Doomed! So just go order it!). I was honored to contribute to this effort, and they are allowing me to provide this sneak peak of my contribution for free.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Linkedin] How to Deliver Business Results Using Social Media
    Despite the fact that Linkedin and Google where there, they invited the President of the sales lead generation company  Find New Customers and the host of Marketing Made Simple TV to speak. I’m honored to be a national speaker for the Business Marketing Association. Driving Business Results with Social Media. Need a great speaker?
  • HINGE MARKETING  |  MONDAY, JANUARY 26, 2015
    [Linkedin] New Research Report: Referral Marketing for Professional Services Firms
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Across the world of professional services, countless firms are missing out on opportunities for new business – even though 72.1% of firms identify attracting and developing new business as their top business challenge in 2015. The reason?
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 1, 2011
    [Linkedin] Online Marketers are Creepy
    asked the same question in a simple online poll, sent out via Twitter and LinkedIn. A creepy alligator has been stalking me. Yes, an alligator. Ads for HostGator , perpetually offering 20% off, have been on nearly every site I visit. Tweet this] That’s the way many of them describe retargeting. Both are marketers.
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 24, 2011
    [Linkedin] Need to convince your boss that social media works? Try this…
    OK, so you worked on your boss for months (years??), and finally got approval to spend some time on a social media effort.  So you’ve been busily tweeting, grooming your company’s Facebook presence and posting juicy content links on LinkedIn. Now the boss stops by and casually asks how that social-media thing is coming.  Of [.].
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Linkedin] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Time to mix it up!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 2, 2010
    [Linkedin] Creating Engagement in B2B Marketing
    Share this on Linkedin. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Creating Engagement. Measuring Engagement. Tweet This!
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Sharing Jobs on Twitter Has Never Looked Better
    That said, while this article is geared towards Twitter, Jobs now have the ability to be shared to Facebook, LinkedIn and Google+ in a way that meets up-to-date sharing standards. Currently have the job board, but can't find enough time throughout your day to regularly share content to Facebook, Twitter, LinkedIn, and Google+?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 26, 2013
    [Linkedin] Sales' Open Season: Desirable Skills You Want In Your New Hires
    With the influx of technology and LinkedIn there are so many ways to find useful information about your accounts as well as find brand new prospects who match your target titles. The weeks of college spring break have come and gone and next up for these future college graduates will be getting a job and entering the cut-throat real world.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [Linkedin] The Lead Generation Process: How Content Marketing and Lead Generation Work Together
    Where do they get their content (LinkedIn, industry blogs or print publications)? Create an editorial calendar and content distribution plan, keeping in mind ways to share each piece of content across all mediums – from email to LinkedIn to Twitter. “Content is King.” Understand Your Target Audience. Industries?
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 29, 2011
    [Linkedin] Savvy Speaks: Social Media Day 2011
    If you are a small business with limited time, one lesson is to build out your networks one at a time. I've seen a lot of businesses set up a Twitter account, Facebook page, LinkedIn group, etc. Have any great Twitter, Facebook, LinkedIn or other Social Media outlet tips to share Stephanie. " Jamie. just a human being. Wendy.
  • SALES LEAD DYNAMICS  |  THURSDAY, JUNE 9, 2011
    [Linkedin] Do You Have a Brand?
    Buyers looking for services are doing Google and LinkedIn searches. This means that your website and LinkedIn profile better be up to snuff.  I used to think a brand was just a logo. also used to think that “branding” applied to consumer products, not to b2b businesses or professional services firms. And it’s more than a niche. agree.
  • SMASHMOUTH MARKETING  |  TUESDAY, NOVEMBER 17, 2009
    [Linkedin] Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special
    How many business cards do you have laying around in one of the current states? 1. On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4. Distributed in the inside pockets of four blazers 5. In the bottom of your computer bag If you answer is more than 10 cards, then you have leads laying around that are going untapped.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Linkedin] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Facebook, Twitter, and LinkedIn are requisites for most companies. Think Facebook Instant Articles and auto-play videos, Instagram video, Snapchat, YouTube, Medium, LinkedIn Pulse, and other platforms that let you reach tons of people. covered all the consequences here , and without a doubt, it hurts. Whew, I feel better. Absolutely.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Linkedin] The Future of Marketing: Is The Science of Marketing Taking Over?
    And follow the conversation on  Twitter  (@ BrennerMichael ),   LinkedIn ,  Facebook  or  Google+. Last week we kicked of this Future of Marketing series with an interview with Mark Schaefer. Mark identified culture as the key differentiator of a successful social business. It provided me the opportunity to lead large agencies like Publicis.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Linkedin] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    Participating in weekly industry chats on Twitter (in our industry we have the #SEMRushChat and #BufferChat ) or participating in a discussion within an industry-specific LinkedIn group can be great opportunities to learn, share, and inspire new ideas. There are times when a content marketing initiative’s results seem to plateau.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 12, 2011
    [Linkedin] 50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
    Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Which social media monitoring tools should I use? But 44.24
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 13, 2012
    [Linkedin] Why B2B Companies Ought to Bring in Pros BEFORE Hiring In-House
    Go to Linkedin and search for “demand generation” roles. More and more, I’ve grown convinced that it is in a company’s best interest to bring in top professionals before hiring in-house for key demand generation roles. Simple, Complete and Optimal Revenue Enhancement). There are a lot there. We’ll call him Tom.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there. Be funny.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Linkedin] The Revised Approach to Content Distribution
    This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), and video channels like YouTube and Vimeo, or even used to facilitate conversations with influencers and media outlets. Marketing—at its core—hasn't changed. How They Work Together.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, APRIL 1, 2010
    [Linkedin] Using Content to Build Trust in B2B Marketing
    Share this on Linkedin. In the recent Edelman Trust Barometer report they detail out how trust is rebounding in a handful of Western countries especially in the United States where trust in business jumped 18 points to 54 percent. Which was an interesting statistic no doubt for many of us in business today. Tweet This! Share this on Facebook.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Linkedin] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral. Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. Email Marketing. How so?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 5, 2014
    [Linkedin] Want Your Technology Website to Make an Impression? Make it More Human
    Empowering and urging your employees to share your firm’s social media messages through their own personal LinkedIn, Twitter, Google+, etc. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn At Hinge, we recently interviewed leaders from a long-standing, successful technology firm. Who are they?
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] The 9 Circles of B2B Marketing Hell
    The individual platforms don’t communicate with one another to reconcile data, meaning that a visitor could click on an Adwords campaign on Monday, LinkedIn campaign on Tuesday, a Facebook ad on Wednesday, and then convert on Thursday. B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers.
  • JUNTA 42  |  SATURDAY, FEBRUARY 7, 2015
    [Linkedin] This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
    By producing original content, Snapchat is following the model set by Netflix, Amazon, LinkedIn, and others. Robert’s Rant: In a new column on LinkedIn, Robert applauds Nationwide’s gutsy choice for one of its Super Bowl ads, in which a young boy explains how he almost had an awesome, magical life – but he died in a preventable home accident.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Linkedin] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. Little Perspective Please.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Linkedin] 4 Marketing Automation Must-Haves For Beginners
    To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. When I think about starting my career in marketing automation, I think of  the complete confusion of how everything should be setup. Rome wasn’t built in a day and neither was a fully automated marketing engine. Get Logical -.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Linkedin] Seven Expert Social PR Guides and Tips
    Wendy Marx offers 10 tips for amplifying hard-earned media coverage, such as promoting your press in your blog, spreading the word via social media, linking to your news from appropriate LinkedIn groups, and “Rework(ing) an article to function as an abstract for a speaking proposal.” So how exactly does PR support SEO efforts?
  • SALESFUSION  |  THURSDAY, FEBRUARY 25, 2016
    [Linkedin] 12 Social Media Tips for B2B Marketers
    According to a recent report from the Content Marketing Institute , LinkedIn, Twitter, YouTube and SlideShare are among the most effective social networks for B2B markets. Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. How You Approach Social Media Matters. Marketing Insights.
  • CONTENT MARKETING FOR BI  |  TUESDAY, NOVEMBER 29, 2011
    [Linkedin] Who Says Geeks Aren’t Social?
    UBM’s 2011 Social Media and IT Marketing research shows that 69% of IT decision makers use LinkedIn and 44% use Twitter for professional use. Who Says Geeks Aren’t Social? Think you won’t reach IT decision makers with social media? Think again! Turns out IT decision makers are social too! Are you there?
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 27, 2011
    [Linkedin] K’s Top Five for the Week – February 27
    Share this on LinkedIn. Tweet. This week’s top five list features a post discussing an announcement from Google on changes to their algorithm to deal with the problem of high-ranking content farms. The other four picks have some gems to help you with your content marketing program. Enjoy! The 3 Big Myths of B2B Content Marketing via @junta42.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Linkedin] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Think of LinkedIn as an ongoing interview with every possible employer, so make sure the image you’re putting out there is a professional one. They listen and engage !
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 13, 2013
    [Linkedin] My Top 10 List of Dreamforce Tips That’ll Save You
    One tactic I picked up along the way is to look up the people I’m meeting with on Linkedin and save their picture to your phone so you can remember what they look like. Sales Prospecting Perspectives is pleased to bring you a guest post from Adam Becker , Director of Sales at Tinderbox. Book Everything Early. Flights are at a premium. Resist.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 17, 2011
    [Linkedin] 7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)
    by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?  Doing all 7?  A+. 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 9, 2011
    [Linkedin] Why Teens Don’t Use Twitter: A Teenager’s Point of View
    LinkedIn. by Jesse Noyes | Tweet this Today’s post comes from Evan Cernea, a high school student who just finished up a stellar summer internship at Eloqua. Teens are often the early drivers of social media. But in the case of Twitter, this young crowd seems to have been left behind. What can Twitter do to appeal to teens? Share email.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Linkedin] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    How many Twitter followers and LinkedIn recommendations do you have? I say they should have at least 1,000 twitter followers (over 6,100 for me) and more than 10 recommendations (over 45 for me). Hiring managers are making a big mistake – they are asking the wrong questions. But that’s the wrong question. Tell me about it.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Linkedin] 11 Must-Subscribe Marketing News Blogs and Websites
    LinkedIn Blog ( Subscribe via RSS | Subscribe via Email ): Stay abreast of new features on LinkedIn and learn tips and tricks for effectively using the social network. The savviest marketers are constantly staying on top of the latest trends and news in marketing. Are you one of them? 11 Must-Read Marketing News Blogs/Sites. 1.
  • SYNECORE  |  WEDNESDAY, JUNE 26, 2013
    [Linkedin] From the Intern Desk: 4 Quick and Dirty Tips to Social Media
    Likewise, whenever you’re posting a photo, tag the people in it (unfortunately, brand/company pages can’t tag people on Facebook or LinkedIn, but it does work on Google Plus, Instagram and Twitter). Hey there, marketing professionals/geniuses/world changers. It''s another way to connect. Integration rules. People. The cool thing? Brands.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Linkedin] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Research which hashtags are gaining traction for your upcoming campaign and what LinkedIn Groups have the most active discussions in your industry. Social media never sleeps, find out how you can fit it all around your day. There are so many different tasks to be done - how can you squeeze them all into a 12 hour day? 11.00am: Research.
  • PR MEETS MARKETING  |  THURSDAY, APRIL 3, 2008
    [Linkedin] Is Twitter Just a Popularity Contest?
    posted a question about Social Media releases vs. traditional releases on Facebook , Twitter and LinkedIn. . LinkedIn. I had THIRTEEN responses which then extended into private email conversations about people's responses.   . Whereas on LinkedIn, people could stumble upon the question over a period of hours and days.  .
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. But how can you measure your social marketing ? How do you know what’s working, and what isn’t? Campaign Visits. Shares.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Why You Need an Editorial Calendar for Social
    It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 27, 2015
    [Linkedin] Social Tools Summit #SocialTools15 : The Definitive Social Media Industry Conference
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Today will witness the 2nd Social Tools Summit, a 2-day event which will be at the Fairmont Hotel in San Francisco. Author information. Neal Schaffer. Neal Schaffer. Social Media Conferences Uncategorized
  • ACT-ON  |  MONDAY, JANUARY 4, 2016
    [Linkedin] A Digital Marketer’s List of 2016 New Year’s Resolutions
    Or endorsing someone for a skill on LinkedIn. Do you make New Year’s Resolutions? About 45% of us do. But only 8% of us stick to them. There’s a downer. mean, if you’ve only got an 8% chance of actually sticking with a resolution, why bother? Anything that can 10X my odds of achieving my goals sounds good to me. Most marketers don’t have one.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 18, 2015
    [Linkedin] Getting Visual with Your B2B Marketing: Pinterest or Instagram?
    So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. didn’t have a quick answer, because, well, it depends.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. The plane was in the air a few minutes later.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 14, 2012
    [Linkedin] Which Social Media Juggernaut is Winning the Mobile Battle?
    LinkedIn: LinkedIn may never be the sexiest of the social media top dogs, but it does tend to be the most consistently successful, and mobile is no exception. By simply addressing the issue of efficient and effective user experience, LinkedIn has been able to drastically improve its mobile presence over the past year. FiddleFly.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 22, 2011
    [Linkedin] Laugh and Learn featuring @fearlesscomp | Episode 35 – Making It Real
    We also invite you to join us on Facebook or Linkedin. Follow us on Linkedin. B2B Marketing | Laugh and Learn featuring @fearlesscomp. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customers , shares a. Jeff Ogden, the Fearless Competitor. key marketing lesson in a fun and witty video. Follow us on Facebook.
  • HINGE MARKETING  |  MONDAY, MAY 19, 2014
    [Linkedin] How Do Visible Experts Benefit Their Firms?
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Historically, professional services firms have recognized the importance of rainmakers: individuals with an exceptional ability to bring in business. That person is characterized by the fact that they do affect the overall firm brand. Expertise and Billing.
  • SALES LEAD DYNAMICS  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] What’s Your Prospecting Plan? – Part I
    You can find connections through LinkedIn. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. Most of us network. 
  • SAZBEAN  |  TUESDAY, FEBRUARY 8, 2011
    [Linkedin] Social Media in 15 Minutes Per Day
    For many small businesses this may be Facebook or Twitter or LinkedIn, but do a little bit of research to make sure you’re getting the most bang for your buck. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). Sometimes these are the same places, sometimes not. Thoughts?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Linkedin] Move From Branded Content To A Content Brand
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Our most recent  Future of Marketing  interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. How is it changing? Content Marketin
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Linkedin] The 2013 Social Business Marketing Manifesto
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. Change or die!
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Linkedin] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Facebook and LinkedIn have ‘like’ buttons to click on, while Twitter has an open heart that gets filled in when it's clicked. You don’t have to be a neuroscientist to understand how the human brain reacts to stimuli. Experiencing good things make us happy and we want to seek them out again and again; the opposite is true for bad things.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Linkedin] Avoid these 10 Marketing Automation Rookie Mistakes
    Follow Alp on LinkedIn and Twitter @alpmimar. If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Some marketers will fail.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Linkedin] New Research Points the Way to Success in Your Content Marketing Strategy
    In order of most common usage, the top seven sites were: LinkedIn. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Content marketing is powerful. It’s also relatively young. Many firms are still struggling to find and implement the right strategy. What kind of results are they seeing? Blogs.
  • MARKETRI  |  THURSDAY, MAY 30, 2013
    [Linkedin] Five Types of Content Your B2B Firm Should Have on SlideShare
    Another pro tip: After adding your service sheets to SlideShare, you can post them to the summary section of your LinkedIn profile for all your connections to see. think part of the problem is that busy professionals simply don’t know where to start or what to share. Has your firm shared content on SlideShare?
  • KOMARKETING ASSOCIATES  |  MONDAY, AUGUST 19, 2013
    [Linkedin] 32 B2B Marketers to Add to Your Google Plus Circles
    We would love to hear from you in the comments section of this post or you can add your recommendations to discussions on  Twitter ,  Facebook ,  LinkedIn , and of course,  Google+. Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. How so?
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Linkedin] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments. The result? Of course, this doesn’t just hurt the marketing department, but the firm as a whole. Conclusion.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 13, 2012
    [Linkedin] The Changing Social Business Landscape in 2012: Is Your Business Ready?
    Cisco sends a 140,000 email blast to LinkedIn executive users. recent explosion in content marketing , including the consumer brand Coca Cola who believe their future is in content PhoneDog sues a former employee for $340,000 – the value of 17,000 Twitter followers The  social media brand ambassador  - a sign of things to come?
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Linkedin] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Examples include Pinterest, Facebook, and now even LinkedIn and Twitter. Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. So what should be the hub of your marketing efforts ?
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Linkedin] Capture Customers’ Imagination with Corporate Journalism
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. There’s an information overload and you can feel it. There’s too much email, too much advertising, and too many marketing messages. Restaurants have TVs and loud music. Our smart phones are constantly notifying us. And consumers are tuning out.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin] How To Create B2B Website Content That Sells
    And when you publish a blog post, set up your site so that it autopublishes content to your company’s social networks like Twitter, LinkedIn, and Facebook. 8. In the political world, there is an axiom that “money is the mother’s milk of politics.” For B2B Internet marketing and websites, the axiom is “content is king.”. Those days are over.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 26, 2013
    [Linkedin] B2B Marketing: Why Marketing shouldn’t promise BANT qualified leads for Sales
    Wouldn’t you like to know which accounts are using the search phrase “lead nurturing” or have a job posting for a marketing database manager or belong to certain lead management groups on LinkedIn? Tweet Many marketers use a model for lead qualification based on these four key characteristics: B = Budget. A = Authority. N = Need. T= Timing.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Linkedin] The End of Valued Customers
    It’s great that your entire sales team wants to connect on LinkedIn, but I believe I have made my position clear to them about why that is not going to happen. Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? It is nice that she tries both my desk and mobile numbers – what a go-getter she is.
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Linkedin] Content Marketing on a Shoestring Budget: Distribution
    You can tag that presentation with keywords, and SlideShare is partnered with LinkedIn, so you can reach out to that platform as well. Use Twitter, Facebook, LinkedIn and LinkedIn groups, Google +, and any other social media sites you like. As promised, there will be puppies. Social sharing buttons on all content.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Blog posts, email pieces, LinkedIn updates and ads, paid search ads, etc. Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Now that’s ROI!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 26, 2013
    [Linkedin] 4 Tips to Organize Your Content Marketing and Social Media Efforts
    take this hour, without distraction, and go through my list of blogs, websites, company sites, LinkedIn groups, and other social media, and only look for new content to share with my audience. Hey, what about that participant list from the last webinar? Block out the first hour of your day and dedicate it to finding new content. Social.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Linkedin] How to Find the Right Co-Marketing Partner
    The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn. Have any connections in common on LinkedIn? Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in. but it's not always an easy job. Oftentimes, it's a struggle.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Linkedin] How to Do Great Marketing with (Almost) Zero Money
    Ask questions on LinkedIn. Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). But we also share it with our readers here.). But they are looking to sell their product and services.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2011
    [Linkedin] Is This The End Of Social Media?
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball  bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. What do you think?
  • BIZNOLOGY  |  TUESDAY, JANUARY 7, 2014
    [Linkedin] Fulfill your resolution to blog in 11 steps
    Facebook, LinkedIn, Google+, and Twitter are powerful tools for branding — much more powerful and effective than RSS, circa 2014. Personally, I won’t jump through the hoops if filling out web forms or Captchas, or links to LinkedIn, Facebook, some sort of gatekeeper, or via Twitter. Good for you. Mark my words. Still ugly?
  • HINGE MARKETING  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Developing Differentiators: How Research Can Help You Pass the Test
    On Twitter and LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. ” 2) Can you prove it?
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin] 20 Fresh Stats About the State of Inbound Marketing in 2012
    12) 62% of companies using LinkedIn have acquired a customer from the network. 15) 65% of B2B companies report that they have acquired a customer through LinkedIn. HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. Tweet This!
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