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  • LEADER NETWORKS  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Social Business Readiness: 5 Questions for Human Resources
    Is your organization using social channels such as LinkedIn to recruit the best people for the open positions? Human resources are the people finders and keepers. Responsible for more than just hiring and exiting employees, they are often chartered with creating innovative projects to shape organizational culture. Social Human Resources
  • WEBBIQUITY  |  TUESDAY, JULY 23, 2013
    [Linkedin] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Create business accounts and actively participate on Twitter, LinkedIn, Facebook and Google+. 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com. Little wonder then that two-thirds of small to midsized-business owners plan to increase SEO efforts this year. Four Worthwhile Link Sources. Business partners.
  • EMARKETING STRATEGIST  |  FRIDAY, JANUARY 7, 2011
    [Linkedin] Passive vs. Active Marketing: Are Your Relying on the Wrong Type of Marketing?
    If you’re just putting stuff out there, i.e. tweeting, Facebook updates, inviting people to be a connection on LinkedIn, that’s still passive! If you don’t get the business you expect from internet marketing, you’re probably relying on the wrong type of marketing. There’s passive marketing and active marketing. You do!
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin] Welcome Luke – To A Social World
    So we announced his birth on Twitter and Facebook and LinkedIn. My son, Luke William Brenner, was born on Wednesday October 5th at 4:25am. He weighed in at 8 pounds, 10 ounces and measured 22 inches long. My wife Elizabeth and the baby are both doing great as we plan to return home from the hospital today. Sign him up for Facebook?
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Linkedin] SEO: 301 Redirects Don't Pass Existing Social Shares
    For each page on Performable.com’s blog, we recorded the number of views that page had in the last month, and the number of tweets, likes, LinkedIn shares, and so on for the page. LinkedIn. Over the last month, as we prepared to shut down the Performable website after HubSpot’s acquisition of them. In summary: Twitter.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin] Eight Ways to Rock at Your Job (or Get a Better One)
    For example, in social media marketing, measures such as Facebook likes, LinkedIn followers and retweets on Twitter are meaningful—but your CEO and CFO couldn’t care less about these metrics. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Have Ideas.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MARCH 17, 2010
    [Linkedin] B2B Email Design – Gallery 2 « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! This post is another installment of the “gallery” concept so that you have more designs to review and use in your own creative process. Is good to see what’s out there, what is working and what is not.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Linkedin] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. Little Perspective Please.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 16, 2011
    [Linkedin] Pace Yourself: There’s No Finish Line in B2B Social Media Marketing
    It’s fine to pace yourself, but don’t be erratic with your engagement on Twitter, LinkedIn and Facebook. This is the third post in a five-part series by Billy Mitchell on social media marketing in the B2B world. In this post, Billy Mitchell discusses what’s needed to succeed in the long haul. Is it sustainable?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 16, 2010
    [Linkedin] Stop boring me with your blogs
    Share this on LinkedIn. I’ve compiled a list of the world’s most chronically boring bloggers.  Some of them are pretty well-known. Of course I would never publish such a list, but I wonder if boring bloggers even realize how dull they have become. 1) Your posts are too damn long. Long blogs = snooze time. ZZZZzzzzz. Nap time.
  • HUBSPOT  |  WEDNESDAY, JULY 28, 2010
    [Linkedin] Facebook Questions Launches: Marketers Cheer
    As companies like Yahoo and LinkedIn have used a Questions feature for years, this is not an unprecedented addition, but it highlights the possibility for individuals to communicate in a new way with people outside of their direct Facebook network. Today, the social networking platform released Facebook Questions. Marketing Takeaway.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 23, 2010
    [Linkedin] How Much of Your B-to-B Marketing Budget is Going Towards Social.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How Much of Your B-to-B Marketing Budget is Going Towards Social Media? take my survey [link].
  • SAZBEAN  |  WEDNESDAY, MARCH 9, 2011
    [Linkedin] An Easy Method for Content Curation
    Curating content for your network is one great way to provide useful information. Everyone is super busy and it’s nice to have someone else read through all the news and find the really important stuff. For that very reason, content curation is pretty valuable, but can also take a bit of time to do properly. Thoughts? News & Notes
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 14, 2010
    [Linkedin] Social Media - Invest in relationships for the long run
    Secondly, by the end of 2010 I foresee that at least 35000 people will have the words “social media” in their current job title on Linkedin. You measured the eyeballs and ears with social media. What about the hearts and minds? We asked David Alston " What are key social media marketing trends for 2010? David Alston.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Linkedin] 9 Keys To Brand Publishing Success
    And so the business needs to earn its way onto platforms like Pinterest, Instagram, Tumblr, Twitter, Facebook, Linkedin and more. 'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques.
  • B2B VOICES  |  MONDAY, FEBRUARY 6, 2012
    [Linkedin] A Brave B2B Social Media Book
    Cohen on their new book, The B2B Social Media Book : Becoming a Marketing Superstar by Generating Leads With Blogging, LinkedIn, Twitter, Facebook, Email and More. A couple weeks ago I published here a Q&A with Kipp Bodnar and Jeffrey L. It will help us earn the budgets from senior executives to further develop social channels.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, NOVEMBER 14, 2012
    [Linkedin] How much time should you spend researching prospects?
    Perusing a LinkedIn Profile can offer insights on the target customer, but the data provided is sanitized. How much time is the right amount of time to spend on pre-call research? Should sales reps spend three to five minutes before calls, or should they allot three to five hours? Some sales reps don’t do any research at all.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Linkedin] A 13-step crash course in digital marketing
    'Did you know that in this decade, digital is the only media channel to grow every year? Or Or that in 2013, digital media spending surpassed all form of print media spending (e.g. magazines, newspapers)? And it’s not stopping. Before Before 2018, digital media spending is expected to equal or exceed television. The So do 78% of B2B Buyers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 30, 2011
    [Linkedin] How To Measure B2B Demand Generation
    Let me know what you think in the comments below or on  Twitter , LinkedIn , or Facebook. How to measure B2B Marketing. This question was asked recently on Focus.com. am cross-posting my answer here since this is a GREAT question. But I encourage you to add your thoughts as well either in the comments below or on their website. Want more?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 3, 2011
    [Linkedin] 10 Years in the Making: Eloqua’s Grande Guide to Wikipedia
    LinkedIn. by Joe Chernov | Tweet this. An old adage states, “Write what you know,” which, generally speaking, is sound advice.  But what happens when it’s your job to create content for people just like you ?  In that case, isn’t writing what you know likely to be redundant?  That’s exactly what we did with our latest Grande Guide.  Facebook.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, MARCH 26, 2013
    [Linkedin] Sales' Open Season: Desirable Skills You Want In Your New Hires
    With the influx of technology and LinkedIn there are so many ways to find useful information about your accounts as well as find brand new prospects who match your target titles. The weeks of college spring break have come and gone and next up for these future college graduates will be getting a job and entering the cut-throat real world.
  • HUBSPOT  |  MONDAY, SEPTEMBER 24, 2012
    [Linkedin] A Marketer's Guide to Nailing the Timing & Frequency of Social Media Updates
    All sorts of people follow us on Twitter, LinkedIn, and other social networks. On LinkedIn, share both the title of, say, a blog post, and also try including some details or sound bites from within it. If you've got a Facebook page or LinkedIn group, you can also poll your members to find out what kind of content they like best.
  • B2B MARKETING TRACTION  |  WEDNESDAY, APRIL 17, 2013
    [Linkedin] B2B Marketing Survey Says Email and Twitter Work
    The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+. As usual, I have to provide information about the source of the survey, which few bloggers ever do. Contact New Incite today.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Linkedin] How to Squeeze More Lead Gen Juice From Your Social Presence
    The next time you tweet a link, post a message on Facebook or LinkedIn, or upload a video to your YouTube channel, consider the following 10 tactics to make sure you're squeezing out as much lead gen juice as possible from your social media strategy. Participate in LinkedIn Answers. Make sure every blog post you share includes a CTA.
  • SALES CHALLENGER  |  MONDAY, MARCH 24, 2014
    [Linkedin] Dummy-Proof Your Social Selling Strategy
    The members we spoke with all use LinkedIn for their social selling initiatives, while two also use Twitter to expand their social media reach. a database, weekly e-mail, or LinkedIn group) to deliver content to sales reps, which they then share with customers via social media. 'Social media can be a scary place. and SnapWhos?,
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 28, 2010
    [Linkedin] B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! recently read an article in eMarketer.com that I thought I’d share some highlights. Areas where we excel are in maintaining company-related profiles on social sites, microblogging and participating in 3rd party discussion sites.
  • VOICE-BASED MARKETING  |  MONDAY, MAY 12, 2014
    [Linkedin] The 4 Worst Things You Can Do As A Content Marketer
    Sure, we wish that we could make amazing content and then tweet it once or post it on LinkedIn and all the relevant eyeballs on the World Wide Web would come out of the woodwork to comment on its brilliance. 'We dedicate a lot of blogs with tips on advice on what you should do to improve your marketing, sales, and support. This is a big one.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Linkedin] Lead Generation Effectiveness – What Works and What Doesn’t?
    I’m an extensive user of social media – Twitter, Facebook, Linkedin, Google +, etc. 'When crafting your sales lead generation programs, what tactics should you invest in and which should you avoid? The answer to this question can be found in the chart below. Since it’s the last day of July, we can help you plan for August.
  • MI6 MARKETING AGENCY  |  FRIDAY, SEPTEMBER 23, 2011
    [Linkedin] Marketers & Healthcare Apps?
    Leave a comment below or join the Mi6 Marketing Professionals Peer Network Linkedin Private Group and discuss this with me and other marketing professionals. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Really? Some Thoughts to Consider.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Linkedin] The Social “Easy” Button
    social networks like Linkedin, Twitter and Facebook) as the primary outposts for your digital presence. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. tweet charts regularly via my Twitter stream which are archived on my Posterous site here.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Linkedin] Move From Branded Content To A Content Brand
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Our most recent  Future of Marketing  interview explained Nick Kellet’s suggestion that we focus more on our Customer’s Brand than on our own. How is it changing? Content Marketin
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 27, 2011
    [Linkedin] Think Outside the B2B Trade Show Booth
    However, show-specific blogs were written and promoted via Twitter and LinkedIn. Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. SITUATION. STRATEGY. Check our resources. RESULTS.
  • FATHOM  |  WEDNESDAY, JANUARY 22, 2014
    [Linkedin] Social Retargeting Options
    Unfortunately, LinkedIn has not yet adopted retargeting. 'Social Retargeting Options. Social networks are being used all the time. Heck, I am using them right now! With that, social retargeting is such an amazing advertising tool to reach your customers where they are spending most of their time. Facebook Retargeting Options.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Linkedin] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    User reviews and rating systems can be found on review sites such as Yelp, within social networks (LinkedIn Reviews is a great example), or particularly in the case of ecommerce businesses, implemented directly on your website. An individual's purchasing decision can be influenced by a large number of factors. What Is Social Proof?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Linkedin] What Online Marketers Know About You
    Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. 'According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Data, of course.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Linkedin] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Related Posts: New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline LinkedIn and Twitter Advertising and Marketing Options; A Primer Focus Roundtable Recap: Optimizing Landing Page Conversion Rates. Let’s talk retargeting.  Tracking Retargeting. Company A: Website. Get it? Think about that one!
  • EARNEST ABOUT B2B  |  THURSDAY, MARCH 8, 2012
    [Linkedin] This is the week that was: Don’t put all your eggs in one digital basket
    Social network demographic of the week: LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation. Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there.
  • MUTT GROUP  |  THURSDAY, MARCH 3, 2011
    [Linkedin] What is Your Biggest Content Marketing Challenge?
    This ad has been running on LinkedIn. You can get involved and tell us what you struggle with by sharing your comments below or by visiting this poll on LinkedIn [link]. Every marketer I know is diving into branded content, or content marketing as some would refer to it. Others are working with firms like the mutt group. Measurement.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 1, 2011
    [Linkedin] How to Be a Guest Blogger Any Editor Will Love
    Even if you don’t comment, actively support the blog by sharing posts via Twitter, LinkedIn or other channels. As editor of the Content Marketing Institute blog , I review a lot of posts and work with many different authors. Over the past 16 months, I have worked with so many great writers and edited over 330 posts. Read other posts.
  • SAVVY B2B MARKETING  |  MONDAY, MAY 9, 2011
    [Linkedin] Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process
    Visit Jim’s blog or connect with him on LinkedIn We're pleased to present this guest post by Jim Burns of Avitage. Read on for insights into how one B2B company mindfully repurposes its content. The concept of re-purposing content is maturing. Re-imagining in Action. Building Engines' photo). Multi-Purpose Publishing Process.
  • B2B IDEAS @ WORK  |  THURSDAY, JUNE 10, 2010
    [Linkedin] Brogan to B2B Marketers: "I See You" at BMA Engage 2010
    JDGershbein and @LewisHowes are great resources for LinkedIn. The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. His easy glibness, dry wit and a delightful proclivity for tangents delivered valuable insights into B2B and the social media world.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Linkedin] How to Save Time & Effort with Your Social Media/Facebook Posting
    Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Small business owners face a key dilemma when promoting their businesses via social media. It can be incredibly time-consuming. Or do they? No problem.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 21, 2010
    [Linkedin] 5 Ways to Integrate Sales and Marketing
    Take our Linkedin poll. (We’re proud that Marketo featured our highly acclaimed white paper, How to Find New Customers , on their Marketing Resources page. Thank you.). What do you think of Marketing Automation? Every expert in sales and marketing today says the same thing. You simply must integrate sales and marketing in your business.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 2, 2011
    [Linkedin] “Sirius” About Marketing Operations
    LinkedIn. by Jesse Noyes | Tweet this. When research firm SiriusDecisions held its first summit six years ago, the term marketing operations was a barely formed thought in the b2b world. It was spoken of,” says Jonathan Block , Vice President and Service Director at SiriusDecisions, “but as more of a competency rather than a dedicated role.”.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Linkedin] 20 Simple Ways to Boost Blog Subscribers
    Promote the dedicated subscription landing page you set up in tip number 3, and share it in updates for your various social media accounts such as Twitter, LinkedIn, Google+, and Facebook. One of these factors is a growing subscriber base. You know, those dedicated blog readers that keep coming back to your blog on a regular basis?
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 21, 2013
    [Linkedin] Marketing And The Internet Of Things
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Talk about Big Data! Did you know there are already almost twice as many “things” connected on the internet than people? The question for me is how big will this impact be on our businesses?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2011
    [Linkedin] 16 Experts Answer, “What makes a great infographic?”
    LinkedIn. by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” has been ricocheting around in my mind. Turns out, the topic is on a lot of people’s minds.  A stealth mode data visualization start-up called Visual.ly via @Jowyang < Tweet this.
  • HINGE MARKETING  |  MONDAY, MAY 5, 2014
    [Linkedin] It’s Time to Rethink Your Email Marketing Strategy: This Best Practices Guide Can Help
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Email marketing may be the Rodney Dangerfield of professional services marketing. It gets no respect. This is too bad because email may well be one of the most useful and flexible tools in the entire marketer’s toolkit. Why Email Marketing Still Matters.
  • HINGE MARKETING  |  FRIDAY, JANUARY 31, 2014
    [Linkedin] Webinar Recap: What is Your SEO Plan for 2014?
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn 'Perhaps you didn't think you needed one. You're a professional services firm and SEO isn't that important for you anyway. Wrong. If you are not familiar with Rand, and Moz seems like a firm you have never heard of, you need to check out this webinar.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 1, 2010
    [Linkedin] New site curates government social media usage
    Share this on Linkedin. If you market to governments and governmental agencies, a new social media directory may be extremely useful to your efforts. The project is counting on users to input their government’s social media participation.  Microsoft also plans to add add podcasts, analytics, case studies and best practices. Digg this!
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 6, 2010
    [Linkedin] Adding Social Icons Helps Drive E-mail Marketing Campaigns
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! If you haven’t, you should and here’s why: A recent study by GetResponse showed that e-mail messages that included social sharing options generated 30% higher click-through rates than e-mails without a social option. take my survey [link].
  • WEBBIQUITY  |  WEDNESDAY, JUNE 30, 2010
    [Linkedin] Business Blogging – Do You Have What It Takes?
    Good bloggers are social creatures; they link to other bloggers, write copy that attracts links, leave relevant comments on other blogs, respond to comments on their own blogs, and interact with other bloggers through other social media such as LinkedIn and Twitter. Share this on LinkedIn. How do you get there? Curiosity. Passion.
  • INBLURBS  |  THURSDAY, JANUARY 20, 2011
    [Linkedin] 7 Ways how to empower your social networking with blog commenting
    FREE Report: 8 Steps to Get Seen On LinkedIn. When a social media marketing agency thinks of getting awareness through social media channels, it prefers to use Facebook, Twitter and Youtube to reach the people. Moreover, it tells us how to get customers involved in our business. Research the blogs that your customers are reading.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 6, 2012
    [Linkedin] Mobile Marketing: Do Marketers And Kids Want The Same Thing For Christmas?
    Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Source: Business Insider. m a sucker for a great Mary Meeker presentation. Recently, Mary updated her famous slide deck on Internet trends and the state of Digital Media with some new information. Mobile
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Linkedin] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. How to Create a Pay With a Tweet Button. 4) Craft the tweet''s text.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 29, 2012
    [Linkedin] Social Media Writing: Your Rules for Engagement
    Dig into your Twitter, Facebook and LinkedIn stats. Create a blog post based out of a conversation you’ve had on Twitter, or link to a LinkedIn group discussion from your brand’s Facebook page. Wouldn’t it be great to know exactly when, where and what to share on social media to reach your marketing goals? below a blog post.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin] Google Launches A More Social Search
    In addition to traditional website search results, searchers will start seeing results from their friends on Twitter, Blogger, Flickr, LinkedIn, etc. A battle is happening in the Silicon Valley. Two software gaints, Google and Facebook, are competing to be the leader of search in the coming years. Rank Doesn't Matter; Reach Matters.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 29, 2010
    [Linkedin] Social Media Catching On In The B-to-B Markets
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! They are finally seeing that there are opportunities to generate leads and position themselves as thought leaders according to a new report from eMarketer.com, B2B Social Media Marketing Heats Up. If you like this post, please pass it on to friends.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 7, 2010
    [Linkedin] Marketing Data Security: 5 Tips To Secure Your Laptop
    Connect with Kevin on  LinkedIn. Share this on LinkedIn. Kevin Gilbert. Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. LAPTOPS. Would confidential information become compromised?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 25, 2011
    [Linkedin] Your Dreamforce Survival Guide #DF11
    LinkedIn. by Jesse Noyes | Tweet this Heading to Dreamforce 2011 ? Better get into survival mode. With more than 30,000 attendees expected, a jammed expo floor and some of the best keynote speakers you can fit in less than a week, Dreamforce is the cloud computing event of the year. But it can be a dizzying event if you’re not prepped.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 22, 2011
    [Linkedin] The Biggest Mistake Marketers Make
    Follow me on Twitter , LinkedIn , Facebook  or Subscribe to future updates to the B2B Marketing Insider Blog. Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Does your content languish on the shelves? Use their words.
  • LEADSLOTH  |  THURSDAY, SEPTEMBER 24, 2009
    [Linkedin] 8 Tips to Get Started with Marketing Automation
    Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. “Where do I start?” is the question I get asked most by attendees of the  MarketingSherpa B2B Marketing Summit in San Francisco. Choose Your Products and/or Business Unit. Set Your Goals.
  • SAZBEAN  |  TUESDAY, MARCH 18, 2014
    [Linkedin] 5 Ways to Use Social Media for Real Estate Marketing
    Set up social media accounts Facebook is the number one social media account to use, though don’t overlook Twitter and LinkedIn, the latter an excellent social media website that enables you to interact with business professionals. What’s more, don’t neglect real estate relevant websites like Architizer , WellcomeMat and Zillow either!
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 9, 2010
    [Linkedin] Why Manufacturers Should Use Blogs as a Brand Building Tool to.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Contractors, plant engineers and maintenance workers are looking at ways to solve problems and learn quick tips on how to do their jobs better. Nearly 60% said they were better known in their industry because of their blog. take my survey [link].
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Linkedin] How To Build Sustainable Relationships With Your Advocates
    It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. This post is the third in a three-part series advocate marketing. Check out part one and part two. .
  • WEBBIQUITY  |  THURSDAY, DECEMBER 23, 2010
    [Linkedin] Webbiquity 2010 Christmas Card
    Share this on LinkedIn. Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Post on Google Buzz. Share this on Mixx. Share this on Reddit. Share it on StumbleUpon.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Linkedin] Google+ on its Third Birthday
    Unlike Facebook and LinkedIn that allow one Profile to support many email identities and even social network logins, Google+ is a little like season two of Orphan Black: orphan clones are everywhere on G+ if you don’t watch your steps. No, not even LinkedIn or Twitter. Ceci N’Est Pas les Médias Sociaux. The Church of Google+.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 10, 2012
    [Linkedin] Social Media for B2B Sales – The 16 Rules of Engagement
    Related Stories LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn Social Media For B2B Sales – Ready, Set, Slow The Changing Social Business Landscape in 2012: Is Your Business Ready? Are you ready to become active in social media as part of your B2B sales effort? Here we go! Be real. Be yourself!
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 6, 2010
    [Linkedin] 3 Alternative Ways to Find Great Content to Share on Twitter
    For example you can search the keyword “LinkedIn” on Chirrps and it will search and rank all the tweets – that people tweet with the keyword “LinkedIn&# – according to the number of retweets categorized under recent, 24 hours and 48 hours. Today’s blog post is from someone I met Windmill Networking on Twitter, Aaron Lee.
  • HUBSPOT  |  TUESDAY, JULY 2, 2013
    [Linkedin] How to Ease Your Sales Team Into Social Sales
    Although salespeople have grown comfortable with the use of LinkedIn as a sales tool (more on WHY later), they seem to avoid blogging like the plague. Or recommendations on LinkedIn? No place is this more apparent than in the world of social media. And Twitter? Even poorer adoption. m just a sales rep,” and “Why should I? m busy.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Linkedin] Capture Customers’ Imagination with Corporate Journalism
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'There’s an information overload and you can feel it. There’s too much email, too much advertising, and too many marketing messages. Restaurants have TVs and loud music. Our smart phones are constantly notifying us. And consumers are tuning out.
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Linkedin] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'What is marketing automation, and what can it do for your firm? Imagine this scenario: While on your firm’s website, a prospect is intrigued by the topic of a guide you offer and fills out a form to download it. Measure results and ROI. Landing Pages.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 15, 2014
    [Linkedin] Top 3 Ways to Use Infographics for B2B Marketing
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn 'Content marketers in business-to-business industries have jumped on the infographic bandwagon over the last few years. Although they have become increasingly popular and common, infographics are not a new concept. So how do you stand out from the crowd?
  • PAUL GILLIN  |  THURSDAY, JUNE 9, 2011
    [Linkedin] How Much Should You Pay For Content?
    There are several large groups of freelancers on LinkedIn, including The Freelance Writers Connection with 5,600 members. Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. My advice: don’t bother. What’s that going to cost you? per word.
  • HUBSPOT  |  SUNDAY, DECEMBER 15, 2013
    [Linkedin] Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
    5-Minute Plan for Mastering LinkedIn Marketing [Infographic]. Whether you''re a seasoned LinkedIn expert with 500+ connections or a newbie who''s struggling to get started, this new infographic from Bluewire Media has got you covered. 'Poring over the content we put out this past week at HubSpot, one word really stuck out to me. Enjoy!
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, FEBRUARY 26, 2013
    [Linkedin] New Marketing Report: B2B Lead Generation Trends 2013
    Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Finally, the new 2013 B2B Lead Generation Report is available! The results are in.
  • INBLURBS  |  WEDNESDAY, NOVEMBER 2, 2011
    [Linkedin] IBM Study reveals that social media is the Marketing Priority worldwide
    Register the most important social media networks for your brand as they are Facebook, Twitter, LinkedIn, YouTube, Flickr, Slideshare and any other sites or forums where your target audience is around. These are interesting data. As social media is evolving at a very quick pace businesses also need to evolve to stay on track.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 5, 2010
    [Linkedin] 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)
    Recently on LinkedIn the American Marketing Association posted a question about how Apple’s new  iPad can be useful for B2B marketers.  While I agree (with some in the AMA LinkedIn post) that sales reps may not carry an iPad just to use these apps, marketers may use it to access lists of campaign members or see who was invited to an event. 
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Linkedin] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. 'For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday. Tweet. Want to get noticed online? Tweet. Tweet. Infographic].
  • LEADER NETWORKS  |  FRIDAY, NOVEMBER 20, 2009
    [Linkedin] Traditional Decision-Making Process is Disrupted By Social Media
    Now, if a decision-maker wants to learn more about a company they can either go public via networking tools like Twitter and broadcast a request for information, or leverage private gated communities such as a group within LinkedIn or an industry practitioner private community in addition to using traditional methods.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 28, 2010
    [Linkedin] Basic Human Motivation: 4 Ways to Engage Readers
    Share this on LinkedIn. As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. There are universal drives that are common in all human beings, across cultures, across the globe. We can learn a lot from evolutionary studies. We are still driven by four key motivators.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 21, 2010
    [Linkedin] 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing
    Share this on LinkedIn. The Homer Simpson Guide to Content Marketing" alt=" 7 Ways to Market to the Subconscious Brain: The Homer Simpson Guide to Content Marketing" />. Content marketing and the people who write marketing messages must understand how consumers’ brains work if  they want to engage and create trust and loyalty. Clutter.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 27, 2010
    [Linkedin] Measuring the Impact of Social Media in B2B Marketing
    LinkedIn, Facebook). Share this on LinkedIn. Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Podcasts.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Linkedin] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Examples include Pinterest, Facebook, and now even LinkedIn and Twitter. 'Artillery B2B Marketing Blog > The Forward Observer Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. So what should be the hub of your marketing efforts ?
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 8 Elements of the Perfect Blog Post
    Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. 'What does a perfect blog post look like? and I highlight those in this post. This surprised me! wanting more.
  • THE EFFECTIVE MARKETER  |  MONDAY, NOVEMBER 30, 2009
    [Linkedin] The Fun Theory: How to Change Behavior
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Corporate America usually relies on some form of compensation system which basically uses a reward/punishment method that tries to coerce people into doing what the company wants. Some food for thought.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 15, 2010
    [Linkedin] The Danger of Email Marketing Benchmarks « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Our open rates average 30%.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Linkedin] What Trigonometry Has to Do With Marketing?
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? And then something happened.
  • THE EFFECTIVE MARKETER  |  MONDAY, FEBRUARY 7, 2011
    [Linkedin] Making the Most of Your Webinars
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) senior management when your results are being questioned.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Linkedin] Why Sales and Marketing Don't Get Along « The Effective Marketer
    Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! from the marketing guy and “Their leads suck!&# from the sales guy. No news there. But why is that this fight on lead quality continues? You can follow any responses to this entry through the RSS 2.0
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 27, 2010
    [Linkedin] 10 Tips for Better Email Design
    Share this on Linkedin. Recently, I’ve written about role of email in demand generation , getting people to read your emails , and email personalization. If you’ve worked on all of that, you’re pretty advanced already. People use many different email readers, both on their PCs and on their cell phones. Keep It Brief.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 8, 2010
    [Linkedin] 10 Webinar Tips
    Share this on Linkedin. People often ask me for webinar tips because it’s such an important lead generation and lead nurturing tool. I’m not a webinar expert, but I can give you 10 tips around the logistics of Webinars. If you’d like to see a list of vendors, please take a look at his vendor list. Know Your Audience.
  • EVERYTHING TECHNOLOGY MARKETING  |  MONDAY, MARCH 14, 2011
    [Linkedin] 8 Tips for Marketing SaaS and Software in the Cloud
    Don’t forget to join the B2B Technology Marketing Community on LinkedIn to network with 20,000 of your B2B marketing peers and learn about the latest trends in tech marketing The cloud is all the rage these days. This is a significant tipping point, after which adoption of cloud services is expected to further accelerate. Here is why.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] 14 Must Attend Dreamforce Sessions for Marketers
    Eloqua brings together Nick Besbeas, VP of Marketing, and Ralf VonSosen, Head of Marketing for Sales Solutions, of LinkedIn two show how they both can work to close deals. by Jesse Noyes | Tweet this It’s that time of the year again. Dreamforce is upon us. Here are 14 Dreamforce ’12 sessions you won’t want to miss! Tuesday, 9/18 12:30-1:30PM.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 20, 2010
    [Linkedin] B-to-B Marketers: Put The “Why” Before The “How” In Social Media
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! They should really first consider the “who&# are we trying to connect with and “What&#  do we bring to the party. Marketing can’t create a spin campaign and push it out to customers. It’s a good read. take my survey [link].
  • JUNTA 42  |  TUESDAY, JUNE 2, 2009
    [Linkedin] 42+ Social Media Marketing Tools
    LinkedIn - Start the practice of connecting with every business card you receive from contacts. LinkedIn Answers - Listen and answer. LinkedIn Groups - Find groups that make sense for your business.   Here's a taste.    If you have some social media tools you'd like to add, post them in the comments.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 10, 2013
    [Linkedin] 5 Smart Tips for B2B Content Marketing
    Furthermore, B2B companies must have a strong presence on LinkedIn. Kramer added that Google views LinkedIn as very credible – don’t disregard its power. 'According to a recent study, buyers contact a sales representative after 70% of the buying decision is made. What does this mean? Develop and Implement a Strategy. Photo: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 25, 2010
    [Linkedin] My Twitter Ah-Ha Moment
    Share this on Linkedin. What did it take for you to “get&# Twitter? was certainly in that vast number of people who resisted it.  The first tweet I ever received was “It’s 4 a.m.&# … confirming that Twitter was indeed the stupidest thing I’d ever seen. But then I had my ah-ha moment. Like … The Aporkalypse.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 18, 2009
    [Linkedin] Finally! A B2B social media success story
    The “Destroy Your Printer Video Contest” was promoted through the comapny’s blog,  Twitter, LinkedIn and Facebook.  At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY.  I believe this is the only one in the world.  ; )  And it is GENIUS! That’s right. 
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  TUESDAY, AUGUST 3, 2010
    [Linkedin] Put an End to This HUGE Time Waster
    If you want to get into see them, you need to do this research full multiple reasons: Find decision maker's names on company sites, LinkedIn or elsewhere. That's exactly what I said when I saw the CSO Insights statistic that says that sales teams are spending over 20% of their time researching -- and that it's only getting worse.
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