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  • SALES LEAD DYNAMICS  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] What’s Your Prospecting Plan? – Part I
    You can find connections through LinkedIn. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. Most of us network. 
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 13, 2012
    [Linkedin] Eloqua Raises the Bar Once Again
    Connect with us on   Twitter ,   Facebook , and   Linkedin There is a vast difference between our clients’ data and transactional requirements (think Big Data and B2C) and the world we operate in as a customer engagement agency with a very narrow B2B focus. This makes it essential to rally around best practices.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Linkedin] Analytics at Work in the Ever-changing World of TV
    Connect with us on  Twitter ,  Facebook , and  Linkedin Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. Although this setup was simple, it was far from being tailored to the consumer.
  • DIGITAL VOICES  |  FRIDAY, JULY 16, 2010
    [Linkedin] Maximizing the effectiveness of your social marketing activities
    While your web site may still be the primary platforms to share information -  Company blogs, Twitter, Facebook, Foursquare, Linkedin etc. may The proliferance of social channels over the last 5-6 years is simply amazing. may provide other platforms to communicate with our audience. . Do you need to  because your competitors are in it?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [Linkedin] Find New Customers Fan of the Month – Arthur Germain
    Subscribe to this blog, Like us on Facebook or follow Find New Customers on Linkedin. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [Linkedin] Find New Customers Fan of the Month – Arthur Germain
    Subscribe to this blog, Like us on Facebook or follow Find New Customers on Linkedin. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 28, 2011
    [Linkedin] Find New Customers Fan of the Month – Antonio Dimitriadis
    According to Linkedin, Antonio is 4 Language Marine Engineering Consultant at Piraeus Marine Services , S.A. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Perkins.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 21, 2011
    [Linkedin] Find New Customers Fan of the Month – Antonio Dimitriadis
    According to Linkedin, Antonio is 4 Language Marine Engineering Consultant at Piraeus Marine Services , S.A. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Perkins.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Linkedin] Find New Customers Fan of the Month – Antonio Dimitriadis
    According to Linkedin, Antonio is 4 Language Marine Engineering Consultant at Piraeus Marine Services , S.A. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. Embrace them. in Greece.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Linkedin] Find New Customers Fan of the Month – Antonio Dimitriadis
    According to Linkedin, Antonio is 4 Language Marine Engineering Consultant at Piraeus Marine Services , S.A. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Perkins.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 19, 2011
    [Linkedin] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Kenny Madden.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 5, 2011
    [Linkedin] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Kenny Madden. We really appreciate it.
  • WEBBIQUITY  |  FRIDAY, JANUARY 6, 2012
    [Linkedin] How to Get the Latest and Greatest B2B News and Insights – Personalized Just for You
    The BMZ then uses social signals from sites like Facebook, Twitter, LinkedIn, and delicious as well as clicks and views.  What’s changed is that now the BMZ enables you to sign up and provide your Twitter and LinkedIn info. Over time, the site has evolved and added new features to enhance its value to readers.
  • SAZBEAN  |  MONDAY, JUNE 20, 2011
    [Linkedin] Understanding the Different Ways People Consume Content
    Think about how you consume content on Twitter (if you use it) versus Facebook versus LinkedIn or blogs. On Twitter you probably only pay attention to what’s going on now. Very few people bother to scroll back through all the tweets of people that they’re following. Type of Content. Timing. Location. Device. Appropriateness.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 14, 2010
    [Linkedin] Why RSS Is Still Important for Your Business
    Do you have your blog automatically post to Facebook, LinkedIn or Twitter? In case you missed it, there’s been some talk lately about whether or not RSS is dead. RSS feeds make it really easy for people to subscribe to your website and get updates via email or RSS readers (such as Google Reader or iGoogle). Search Engines. Monitoring.
  • SAZBEAN  |  MONDAY, JULY 19, 2010
    [Linkedin] Improve Your Tweets Using HootSuite’s Twitter Stats
    This can be especially useful if you use HootSuite to send a message to multiple social networks (Twitter, Facebook, LinkedIn, etc.) An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. But how do you know what your audience likes or dislikes? Daily Clicks.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Linkedin] How to Enhance Your Internet Presence With Social Media [Free Ebook]
    LinkedIn. Download this ebook to learn to enhance your business' internet presence using Facebook, Twitter, LinkedIn, and YouTube. These days, social media is becoming an important part of many businesses' internet presence. When I want to catch instant updates, I'll follow that business' Twitter stream. Twitter. YouTube.
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 1, 2010
    [Linkedin] 50 Power Twitter Tips to Help B-to-B Marketers
    Can you invite Twitter followers to your other social platforms, like LinkedIn or Facebook ? Please remove Twitter from LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! use it all the time and it’s one of the best lead generators for my blog. It’s perfectly okay.
  • VOLACCI  |  TUESDAY, JUNE 4, 2013
    [Linkedin] 5 Email Marketing Tips for a Record-Breaking Quarter
    Email Marketing Google Plus One Tweet Widget Linkedin Share Button Facebook Like 'The name of the game hasn’t changed, but the path to increased revenue has. Email marketing isn’t just that thing you should be doing but aren’t; it’s that thing you should be doing that could make the rest of 2013 one of the best yet. Let''s fix that!
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 18, 2012
    [Linkedin] 9 Key Points & Action Items from BtoB Magazine’s Social Media Report
    LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. LinkedIn was considered the “most important channel” for B2B marketers. The big three B2B social media channels used by B2B marketers were LinkedIn (83 percent), Twitter (80 percent), and Facebook (79 percent).
  • WRITING ON THE WEB  |  FRIDAY, JULY 15, 2011
    [Linkedin] Online Persuasion: How to Write to Create Desire
    Share this on LinkedIn. When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Many online content marketers misunderstand what it means to “appeal to emotions.”  It’s easier than you might think.  Stories.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Engaging Content: 7 Tips to Get Readers to Think
    Share this on LinkedIn. When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you do that?
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 27, 2010
    [Linkedin] Engaging Content: Get Emotional, Really Emotional
    Share this on LinkedIn. How can content  marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm. To prove it, she demonstrated her own audio version, fully clothed, sitting in a crowded restaurant. Digg this!
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 8, 2011
    [Linkedin] Nonprofits and Social Media: Finding A-Listers to Create a C-Level Board
    You may not know your potential board member, but LinkedIn allows you to see second and third connections of those you are connected with. Browsing LinkedIn to see your contacts’ connections is a good way to identify potential Board members. Join the groups they use on LinkedIn and engage in conversation there.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Linkedin] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    This also works when answering questions in online forums such as on LinkedIn or Quora. 'Artillery B2B Marketing Blog > The Forward Observer B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here''s how to do it. Your B2B company has a successful blog.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 19, 2013
    [Linkedin] Measuring Social Media ROI with Google Analytics: Part 4 – Standard Reports
    For example, a person could come from LinkedIn, and immediately convert. Another example would be a visitor who arrives first from LinkedIn, then visits the site directly twice and then converts. Data Hub activities will not include Facebook, Twitter and LinkedIn. Social Value. Traffic Sources > Social > Overview).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 7, 2010
    [Linkedin] An Interview with Sean Geehan, CEO and Founder Geehan Group
    Share this on Linkedin. I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you. So tell me about the typical concentration of B2B customers versus B2C customers? A:  In the B2B world, the actual number of customers is microscopic when compared to B2C.  Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 15, 2013
    [Linkedin] Five tools to help with your social media makeover
    From the image below you see that there is a 2.50% conversion rates from LinkedIn and 1.90% from Facebook.  'By Ian Cleary, {grow} Contributing Columnist. Part of my daily routine is going to the gym. The gym is a chance for me to think about what I’ve delivered that morning, plan out my day and dream about potential ideas for my business.
  • LEAD VIEWS  |  FRIDAY, MARCH 9, 2012
    [Linkedin] Leveraging Pinterest for B2B Marketing: 6 Practical Tips
    For a social network that is just over 2 years old, the figures are impressive: • Pinterest is driving more referral traffic on the web than Google+, YouTube, Reddit, and LinkedIn combined. Pinterest, the hottest social media site of 2012 has caught the Internet world by storm. Source: Marketing Profs. Source: Experian Hitwise. Source Alexa.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 25, 2011
    [Linkedin] 7 Misconceptions About the New EU Privacy Regulations
    LinkedIn. by Jesse Noyes | Tweet this Today, May 25 th , is the day that all member states of the European Union are expected to enact region’s new privacy directive, which requires businesses to get explicit permission to track online users’ behaviors. Some might say it’s doomsday for cookies. This came out of nowhere! Well, not exactly.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 28, 2012
    [Linkedin] Where to Find a Marketing Automation Expert
    Post the job in LinkedIn groups. Use LinkedIn InMail. Found the perfect candidate on LinkedIn, but see that they are aleady employed? You can use LinkedIn InMail to send them messages asking if they are interested in discussing the role. Why is it so hard to find someone with the skills I’m looking for? . The problem?
  • WEBBIQUITY  |  MONDAY, OCTOBER 29, 2012
    [Linkedin] Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
    Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. How many conversions?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2011
    [Linkedin] B2B Marketing Tactics That Work Today
    would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Today I will be on a panel moderated by Craig Rosenberg from Focus including Lisa Horner  from Citrix and Greg Holzrichter from Virsto Software. The topic is B2B Tactics That Work (And Those That Don’t ). QR codes?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 17, 2011
    [Linkedin] Dreamforce: Ending the “Accidental Revenue” Myth
    LinkedIn. by Joe Payne | Tweet this There’s a mythology that surrounds the entrepreneur. Too often, we buy into the story that some genius rolls out of bed, has an epiphany and – Wham! Google, or Apple or even Salesforce.com is born. While I was at the beach this year, I read Peter Sims’ Little Bets. Lather, rinse, repeat. Share email.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 16, 2011
    [Linkedin] How to Structure a Marketing Operations Team
    LinkedIn. by Heather Foeh | Tweet this If your company is new to marketing automation or having a marketing operations team, you may be wondering what the best way is to organize. Should you centralize or de-centralize your marketing functions? Should you outsource some pieces or keep everything in-house? Budgeting process. Company culture.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Linkedin] Five important lessons on the economics of social media
    Could this connection have formed through only a tweet, a Facebook post, or a LinkedIn update? Could this connection have formed through only a tweet, a Facebook post, or a LinkedIn update? 'I would like to tell you a short story today about my friend Stanford Smith. story at the heart of the economics of social media. was blown away.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Linkedin] [Video] What If You Couldn't Get Any New Customers?
    Follow me on Twitter , connect on LinkedIn or friend me on Facebook. Today's video is designed to get you thinking. Seriously thinking. If you're on a sales team, talk about it together. If you're on your own, explore the ramifications. What you discover may have a huge impact on your success this year. Are we missing anything? I'm serious.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 43 Bright Ideas for Promoting Your Lead Gen Content
    LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Social Media.
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 8, 2013
    [Linkedin] 7 Ways B2B Marketers Can Maximize the Impact of Native Advertising Campaigns
      But there’s another major website B2B companies should look into using: LinkedIn, which recently overtook Twitter as the most popular social distribution channel among B2B marketers. sample Adobe Sponsored Post on LinkedIn. 'These days, it seems like the marketing world can’t stop talking about native advertising.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 14, 2010
    [Linkedin] Vital statistics for B2B marketers – The case study
    LinkedIn: With a bit of clever footwork and the help of a blog post, we worked out how to embed video as a Google Presentation into our professional profiles on LinkedIn. Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Then spread the word. Objectives.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Linkedin] How Big Data is Driving Business Growth
    Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? In the technology community, data has become likened to oil as the next great natural resource.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    94% of B2B Marketers use Linkedin to distribute their content. 'The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. The entire report is embedded at the end of this post.
  • LOOPFUSE  |  FRIDAY, AUGUST 16, 2013
    [Linkedin] Sales 2.0 vs Modern Marketing
    LinkedIn) and email.”. required salespeople to start using tools that their counterparts in Marketing had probably been using for years: Twitter, LinkedIn, Facebook, and Web 2.0 'This is a guest post from the smart folks over at Glider. You can sign up for a free trial and can read more great posts on their blog. Sales 2.0 The Tools.
  • LEADER NETWORKS  |  WEDNESDAY, NOVEMBER 16, 2011
    [Linkedin] Online Community Beta Groups: Why and How
    Instead, take the time to write a note, recommend them on LinkedIn, post a public tweet or comment of thanks on a social site -- if appropriate -- and give them a badge or special tag within the new community. You wouldn’t throw a party and not invite your closest friends, would you? So why not ask your buddies to come early? steps.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 26, 2010
    [Linkedin] Content Marketing Tips from Computer Games
    Progression dynamics : When LinkedIn shows a bar graph to indicated your level of participation, users want to do what it takes to push the bar up to 100%. Share this on LinkedIn. What can we learn from online computer games about content marketing for business? lot, apparently. Money spent on games has now surpassed movies and books.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Linkedin] Big Data For Marketing: I Want My Real-Time Dashboard
    Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Second, we need the foresight to look at new technologies and tools to access it.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 8, 2013
    [Linkedin] Good Sales Teams Close Deals, Great Sales Teams Earn Trust
    Check out their LinkedIn profile, look at their past employment history, and be genuinely interested in that person and making their project successful. To make sure you remember what you learn through LinkedIn and what the person tells you on the phone, add the details into your CRM system the second you hang up the phone. Sales
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 9, 2013
    [Linkedin] 10 Essential Reports and Research for B2B Marketers
    In fact, Janrain’s Social Login Trends across the Web for Q3 2013 shows 87% of internet users have come across buttons that ask for authentication via popular platforms like Facebook, LinkedIn, and Twitter. 'With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Research shows that content is the backbone of successful online marketing. Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. However, it’s not an easy proposition.
  • HINGE MARKETING  |  FRIDAY, JUNE 13, 2014
    [Linkedin] An Introduction to Partnership Marketing
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Marketing is perhaps one of the most consistently and quickly changing fields in business. Just think about how many kinds of marketing exist today. The list is seemingly endless and trying to keep up with the growing list of techniques can be tiresome.
  • HINGE MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Linkedin] How to Use B2B Content Marketing for Each Stage of the Sales Cycle
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'B2B content marketing is all about communicating and building trust. Providing your current and potential clients with informative content establishes your firm as an authority in your field. Top of the Funnel. have a relationship with your firm.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 7, 2013
    [Linkedin] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
    You can also follow Find New Customers on LinkedIn too. '“Email is the backbone of business today. All b2b sellers rely on email. It’s cheap and effective.” ”  Kevin Daum, Inc. columnist for Inc. at Meet the Media. Check it out! We need to peel back that onion a bit. What does “so compelling” mean?
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 19, 2012
    [Linkedin] 4 Ways B2Bs Can Integrate Digital
    LinkedIn vs. Facebook). We recently polled B2B CMOs on their top priorities for next year and “Digital integration” came pretty high on the list.  Since buyers increasingly delay contact with Sales in order to do their own supplier research online, digital is a pretty hot topic for B2Bs.  Cisco is a great example here.
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Linkedin] 4 Ways to Invest in Your Marketing Career
    You don’t need to read a pile of career advancement books, or spend every weekend at seminars, or update your LinkedIn profile every day. Engage on LinkedIn, or tap into the Marketo community. 'Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin] 12 Important Places You're Forgetting to Add Calls-to-Action
    On Your LinkedIn Company Page and in LinkedIn Answers: When answering questions related to your industry via LinkedIn Answers, includes text CTAs for downloadable content like webinars and ebooks when applicable. Why not add CTAs for your offers to the products tab on your LinkedIn Company Page, too? Connect with HubSpot
  • HUBSPOT  |  MONDAY, MARCH 7, 2011
    [Linkedin] The Ultimate List: 50 Local Business Directories
    LinkedIn 7. As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Today people are turning to the internet as a way to find trusted business recommendations. 50 Business Directories For Local Marketing. Google 2. Bing 3.
  • WRITESPARK  |  TUESDAY, MAY 14, 2013
    [Linkedin] How Services Firms Grow with Online Marketing (Guest Post)
    It’s interesting to note how social media platforms, such as LinkedIn and Twitter, account for some of the most used tools by average growth firms. However, these services aren''t often the focus of guidance for effective marketing. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Focus on Online Tools.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Linkedin] Going Big on Small: Joe Payne on HubSpot’s $32M Round
    LinkedIn. by Joe Payne | Tweet this. Much will be said over the next few days about HubSpot’s $32M Series D round.  Second there’ll be a wave of sober dialogue about what this investment means for HubSpot’s business.  Then there’ll be speculation about the larger industry – who is next to get funded, who is next to get acquired. We tracked 4.7
  • LEADSLOTH  |  WEDNESDAY, MAY 5, 2010
    [Linkedin] Social CRM, Inbound Marketing and Marketing Automation
    This all revolves around leveraging connections with other people, whether that’s other sales people who share their contacts (like with Jigsaw or Netprospex ), a sales person’s own network ( LinkedIn ) or co-workers within the same organization ( Lithium ). It plays out in a slightly different way for each of them. Social CRM.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Linkedin] The Future of B2B Marketing: It's Social
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? This got me to thinking. I’ve already published my B2B Marketing predictions for 2011  and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. But what does that mean…?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 18, 2013
    [Linkedin] 80% of sales jobs will change in the next 3 years
    And, the way we develop relationships is changing as we connect with people through social media sites like LinkedIn and Twitter. 'It is a fact. Many sales experts are telling us that 80% of sales roles will change by 2016. That doesn''t necessarily mean that 8 out of 10 salespeople will lose their jobs. You will love this short video.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 19, 2013
    [Linkedin] Top Takeaways for B2B Marketers from The Complete Social Media Community Manager’s Guide
    For example, we know for most B2B companies, LinkedIn is better at driving conversions than Facebook or YouTube. Based on that information you may want to spend more time on LinkedIn. The book offers tips and advice for community managers on how to set up, manage, and run a social media program. How are people talking about you?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Linkedin] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. And those benefits can be considerable. Employee participation must be voluntary. marketing and HR). But whatever you do, start.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Linkedin] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • PAUL GILLIN  |  WEDNESDAY, JUNE 9, 2010
    [Linkedin] The Appeal of B2B Social Networks
    Those early online outposts looked little like the Facebooks and LinkedIns of today, though. The most prolific contributor to LinkedIn’s “Answers&# forum is Dave Maskin, a New York-based event marketing specialist who has answered an incredible 25,000 questions. Wiley & Sons: Online communities are a bit of a paradox.
  • HUBSPOT  |  THURSDAY, FEBRUARY 21, 2013
    [Linkedin] 8 Useful Tools for Identifying and Connecting With Prospects
    Twitter and LinkedIn Search. Here’s how it works on Twitter and LinkedIn. What to Do When You Find a New Prospect on LinkedIn: My guess is that these people are not looking for a sales rep to jump down their throats. For HubSpot customers, here’s some info on how to post to LinkedIn Groups in a more scalable way.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Linkedin] 70 Rising Social Media Stars
    Deanna Lazzaroni (LinkedIn) — As inspiring as she is talented, Deanna has amazing brand digital marketing experience from working at Talent Zoo, BBDO, Coca-Cola and now LinkedIn where she develops and manages social media programs for the LinkedIn Marketing Solutions group. wanted to find the (dramatic music) Future Gurus.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Linkedin] What Social Selling Isn't
    LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Wrong. Don’t do it.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 6, 2013
    [Linkedin] How to Time Your Social Media Updates
    The wisdom behind this is that it is during these times that most of people find some time to check their Facebook, LinkedIn, Twitter and Pinterest among other social networks. If you have something important to say on social media, make sure it gets heard! Determine their age, geography, and reason for reading your social updates. An L.A.
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Linkedin] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    You publish it, tweet it out and post it on LinkedIn. If you see little engagement on LinkedIn during evening hours, shoot for posts during work hours. 'You spend a good chunk of time creating a fantastic piece of content for your B2B audience. It gets some initial views, then fizzles out within days. Does this sound familiar to you?
  • FUNNEL FOCUS  |  THURSDAY, APRIL 14, 2011
    [Linkedin] Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing
    So the simple act of having the rep verify the title, say with LinkedIn, is significant. In the Lead Nurturing Cookbook , we offer a recipe for managing and qualifying inbound leads using your marketing automation platform. EM: What role does telemarketing play in qualifying inbound leads and why is this role critical to the process?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2011
    [Linkedin] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    LinkedIn. by Joe Chernov | Tweet this Next Wednesday, I will be presenting on a WOMMA webinar alongside the association’s attorney, a key member of the Public Relations Society of America and an assistant director from the FTC. We hope to see you next week at the WOMMA webinar. Enjoy the interactive timeline below. Share email. Twitter.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 20, 2012
    [Linkedin] How to Accelerate a Close
    And if you’re unwilling to risk putting them off, the least you can do is put that information in places where you know they’ll see it, such as Twitter, or Facebook, or a LinkedIn group to which they belong. So how do you close a deal now that’s forecasted to close two months from now? Make an immediate close attractive. Stay top of mind.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin] Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also  Groundhog Day. Here in Pennsylvania, that is kind of a big deal. And then just last week.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 12, 2010
    [Linkedin] HOW TO: Tweet Your Way to Finding a Job on Twitter
    Everybody is finally “getting&# LinkedIn, but few are looking at Twitter or even Facebook as platforms which could aid those in transition in their job search. How Would You Use Twitter Differently than LinkedIn? I have given many presentations on social media and your job search. Related posts: Goodbye Job Boards, Hello Twitter!
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Linkedin] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    LinkedIn Answers – Like Quora, LinkedIn Answers is another excellent source of ideas for content. Monopoly's Social Token Voting, LinkedIn Hits 200 Million. Classes. Events Calendar. Contact Us. About OMI. OMI Blog - Internet Marketing Training Courses & Certification Programs. No, really, it is. Content Curation.
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Linkedin] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
    As you can see here, its audience is (percentage wise) made up of more professionals than even LinkedIn (see slide 3): Unlike the fair-weather visitors you might get from Twitter or Facebook, most SlideShare users are there to either improve themselves professionally or find business-related content. Let's get started! 4) Remember SEO.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 4, 2012
    [Linkedin] Keep the trash out of your pipeline. Qualify your leads with Sales Intelligence
    All connections may lead to your prospect: LinkedIn – business, Facebook – personal, college – alumni, work history – profession, etc. Do you always know who’s on the other end of a sales call? If we sell to businesspeople, we expect to communicate with businesspeople. Imagine spending your day calling and emailing Marcus J. Trigger Events.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin] Why Modern Marketers Fail at Big Data
    Find her on Google+ or LinkedIn '(and how to stop failure from happening). Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. You can find her on Google + ! businesses each day. Esurance.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 10, 2012
    [Linkedin] Lead Nurturing 101: Keep in Touch with Your Leads Without Spamming Them
    Social media presence on Facebook, Twitter and LinkedIn. An effective lead nurturing program will move cold or poorly-rated leads through your funnel. In a lot of cases, leads enter CRM systems with sparsely filled in details or indicators that they aren’t a right fit right now. Build loyalty. Provide timely content. Be action-oriented.
  • HUBSPOT  |  TUESDAY, APRIL 30, 2013
    [Linkedin] 18 Fresh Stats About the Current State of Social Media Marketing
    11) 43% of all marketers have found a customer via LinkedIn in 2013. 'At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest -- the next day, the social network is growing exponentially. 1) 27% of total U.S. 2) 15% of total U.S.
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Linkedin] Do You Forget “Marketing” in Your Content Marketing?
    Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. To find influencers on LinkedIn: Pulse. There are groups on LinkedIn for virtually any topic. 'You’ve invested your time, energy, and money in writing quality content that drives traffic. Optimize it for search engines!
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Linkedin] Email bankruptcy and internal social networking
    Credit: Wikipedia. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. And then you wonder: am I going to finally be free of the email jail, and have time to do real work?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JUNE 25, 2012
    [Linkedin] 11 Tips For Your Voice Mails To Increase Response Rate
    First and foremost, do a quick check on Linkedin or Zoominfo and confirm that the person you are calling is at least in the right department. When I recently posed the question of voice mail strategies to a few colleagues, I had some great responses. You must be joking! I’d be playing defense on their home field!” Guess what?
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 14, 2013
    [Linkedin] In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics
    So, when a business decides to market on social media platforms like LinkedIn, Twitter, Facebook, and Google+, they don’t always have a strategic social media plan and they often don’t monitor social media analytics to make sure they are on the right track and getting the right results. They just jump right in and do it!
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 19, 2012
    [Linkedin] Can Social Media Move You from Good to Great?
    That is why Jason Alba wrote the book, I Am on LinkedIn, Now What? Social media is not a silver bullet, the be-all and end-all, a panacea. It’s just another tool to add to your marketing toolbox. In his book Good to Great , Jim Collins wrote that great companies never saw or tried to use technology as the way to greatness.
  • SAZBEAN  |  THURSDAY, MARCH 13, 2014
    [Linkedin] Five Ways Mobile Apps Can Be Used To Market Your Business
    No more switching back and forth between Facebook, LinkedIn, Twitter, and all of the other social media apps that seem to spring up constantly. 'With as much noise as there is in the world today, marketing is difficult – but many marketers overlook one simple thing that can revolutionize how marketing is performed. Apps like DoubleDutch.me
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 5, 2013
    [Linkedin] Why Content Curation Is Not The Answer
    Twitter, Facebook, even LinkedIn are now steady streams of content from hundreds or even thousands of individual sources. 'The biggest problem in B2B content marketing is that it requires content. Somehow, this most obvious of truths has become the thorn in the side of B2B marketing (and the inspiration for 1,000s of pieces of content).
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 27, 2013
    [Linkedin] How To Create Epic Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Stories are nothing new. They’ve been around for as long as we have. They knew that truly connecting with their audience in an emotional way was a matter of life and death. Content Marketing
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 19, 2010
    [Linkedin] Facebook in Japan: Will It Blend?
    Related posts: LinkedIn vs Facebook – Do You Use Them Differently? It is rumored in Japan that Facebook will be establishing an office in the island nation sometime in 2010. If this is true, [.] signed up for Facebook several years after I.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Linkedin] The Sales Game Has Changed: Here's How to Adapt
    Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business. LinkedIn has made it easier than ever to be proactive about getting introduced to new opportunities. How the Sales Game Has Changed. The result?
  • WRITING ON THE WEB  |  SATURDAY, FEBRUARY 26, 2011
    [Linkedin] High Quality Content Sites Is What Google Wants
    Share this on LinkedIn. There’s been an important update to the way Google runs their search algorithms , designed to weed out the number of junk content farms. You and your pages shouldn’t be concerned, except if you’re trying to game the system. If your search results have changed lately, this may explain why. Digg this!
  • WRITING ON THE WEB  |  TUESDAY, OCTOBER 26, 2010
    [Linkedin] Content Marketing with Blogs: New edition
    Share this on LinkedIn. Want to know more about online persuasion and how you can write content that gets results? Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. The formatting and design was done by my son-in-law, expert graphic designer and creative genius, Scott Krakoff. Digg this!
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Linkedin] The Future of Digital Marketing According to the Giants
    Clayton can be found on LinkedIn  and  Google+. 'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] 29 Quotes On The Future of Business
    And please follow along on  Twitter , LinkedIn , Facebook   and Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The world has changed. And many businesses are struggling to keep up. And don’t forget to mention the source of your inspiration. Thanks for your help! Peer recommendations drive sales.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Linkedin] The Content Marketing A-Team
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. If you grew up watching television back in the 1980′s, you couldn’t miss the popular show “ The A-Team.” Editor. This is a new role within many organizations. Content Curator. Channel Manager.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Linkedin] Create a World of Marketing Automation Through Good Content—and Imagination
    With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels.  by Kelly Waffle “The way to get started is to quit thinking and begin doing.”  I think Disney’s advice rings true today for those considering marketing automation. 
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Linkedin] 8 Times When You Shouldn't Feel Guilty About Using PPC
    Targeting B2B Companies on LinkedIn. LinkedIn has great targeting capabilities for its 100 million+ audience. Just remember, you should be backing up those ads with amazing content, and supporting it with a valuable presence on LinkedIn through things like Groups and an active company page. Bidding on Your Own Branded Terms.
  • CHRIS KOCH  |  FRIDAY, JANUARY 8, 2010
    [Linkedin] There is only one objective in social media: create learning networks
    Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. And yes, we are all unique. little. That’s it.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Linkedin] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What is the Future of Marketing ? Will it be defined by the implications of the social business ? Or the rise of  content marketing ? Will Will it be found in the solution to  digital marketing  challenges in our mobile-connected world? Time to mix it up!
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