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  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Twitter, Facebook, Linkedin, etc. They regularly publish licensed and original content on their site, then they promote these posts organically and in sponsored LinkedIn updates. Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. We hope this helps. So what can you do?
  • LEADERSHIP  |  TUESDAY, APRIL 29, 2014
    [Linkedin] Spring Clean Your Top 5 Social Media Channels
    LinkedIn: See if your profile needs a refresh. Your company’s LinkedIn profile page should not only be optimized to rank well on Google, but it must also suitably impress potential new connections. This will clean up your LinkedIn feeds and allow you to listen and converse better with the connections that matter. Did you?
  • SALES INTELLIGENCE VIEW  |  MONDAY, JANUARY 7, 2013
    [Linkedin] Do You Have the New InsideView Activity Stream?
    The activity streams are optimized for social selling actions by allowing you to share these updates directly to Twitter, LinkedIn, Facebook and email. We started rolling out a new addition to the InsideView product. It’s only going to be visible to some of our new and existing customers across the free and paid licenses.
  • HUBSPOT  |  MONDAY, NOVEMBER 16, 2015
    [Linkedin] 6 Tips for Scaling Social Media Promotion With a One-Person Team
    While I primarily apply these tips to Justworks’ Twitter account , they're applicable for Facebook and LinkedIn as well. For Facebook and LinkedIn, I choose two drafts to publish: One post each today. Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. IFTTT can do that.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Linkedin] The Unspoken Rules of the Internet
    Unless you''re actually friends.). 6) Don''t connect with someone on LinkedIn unless you''ve had some type of contact in the past. Or heck, maybe they are spoken. but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer''s playground. Just don''t. don''t.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Linkedin] Heatmaps Reveal Where People Look on Social Media Sites [Research]
    You can see the heatmaps for all of the social media networks they researched on Mashable , but we'll focus on what they found for Facebook, Twitter, Google+, and LinkedIn. seconds in the middle of the Google+ page , which is slightly longer than is spent on the middle of the Facebook and LinkedIn pages. LinkedIn. Facebook.
  • HINGE MARKETING  |  MONDAY, APRIL 21, 2014
    [Linkedin] How to Become a Visible Expert: A Conversation With Mark Amtower
    Potential clients are more likely to use online search or social media (especially LinkedIn) then they are to ask a friend. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. One is a survey of over 1000 professional services buyers and the other is an in-depth study of 130 high visibility experts.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Linkedin] Social Media: The New Company Newsletter? [Infographic]
    They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  And has the added benefit of instant conversation.
  • PWB MARKETING BLOG  |  MONDAY, MAY 14, 2012
    [Linkedin] Social Media: The New Company Newsletter? [Infographic]
    They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider.  And has the added benefit of instant conversation.
  • MARKETRI  |  THURSDAY, MARCH 22, 2012
    [Linkedin] Living by the Non-Billable Marketing Hour
    Marketing Activities: This sub-code might include writing articles or blogs, speaking, and posting on social media platforms such as LinkedIn. Smart Time Tracking can be a Professional Services Firm’s Strategic Weapon. There are two major time buckets – billable and non-billable. Trash is trash, after all.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Linkedin] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    Additionally, we regularly participate in webinars, podcasts, Twitter Chats and LinkedIn Communities (we even have our very own Instagram account that has very little to do with B2B marketing!). There’s no denying that content is widely considered  a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Linkedin] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Don’t immediately connect on LinkedIn : Extending an invite to someone immediately after getting off the phone with them is not recommended. Discretion should be used when connecting on LinkedIn. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. No, this isn’t a joke.it
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] Why Sales Is Going Inbound: Introducing Signals
    When an important customer changes jobs and updates their profile on LinkedIn, Signals surfaces an alert, and I know about a potential new opportunity. Anyone, HubSpot customer or not, can use Signals for free to get notifications about email and LinkedIn interactions. It’s in my blood. you get the idea. What Is Signals?
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Linkedin] 5 Ways to Modernize Your B2B Branding and Marketing Online
    LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo.
  • WEBBIQUITY  |  FRIDAY, JANUARY 20, 2017
    [Linkedin] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    It’s obvious from her LinkedIn profile that Shelly knows how to build a business. Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Deb Calvert and Babette Ten Haken are both amazing, brilliant experts on leadership and collaboration. How about you?
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 9, 2013
    [Linkedin] Ted Talks: Hannah Brencher: Love letters to strangers
    Think of that in this world of Twitter, Facebook and LinkedIn – personal, handwritten letters! Sundays are for learning and expanding minds. This is why Fearless Competitor, the blog of the sales lead generation company Find New Customers shares insights. What more sales leads? And the response she got was remarkable.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 30, 2013
    [Linkedin] 5 Mindset Shifts Marketing Leaders Must Make
    Follow her on Twitter ( @ MargaretMolloy ) or connect on  LinkedIn  for additional insights from her CMO conversations. We all know that real change starts with a shift in thinking. And so we are winding down the  Future of Marketing  series (for now) with this post on the 5 mindset shifts marketing leaders need to make. Photo Source.
  • ION INTERACTIVE  |  TUESDAY, SEPTEMBER 22, 2015
    [Linkedin] 9 Examples of Interactive Content to Inspire You
    Please note: This was originally published on LinkedIn September 11, 2015. Interactive content is a browser-based digital experience designed for visitor participation. Think quizzes, assessments, calculators, configurators. And, it's radically effective. 88% of marketers say interactive content is effective at differentiating their brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Linkedin] Should your content generate leads or relationships?
    But social media platforms like Facebook and LinkedIn are turning into content dead ends and will become a less reliable source of traffic. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?”
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 27, 2011
    [Linkedin] What is Thought Leadership and Why Do you Need It?
    —– Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. These were some of the questions asked recently at the #profschat back on September 16 th by @MProfsEvents and the good folks @MarketingProfs. The key here is that the agenda is set by your audience. Content Marketing
  • TOMORROW PEOPLE  |  MONDAY, MARCH 26, 2012
    [Linkedin] The Death of Branding [INFOGRAPHIC]
    recent LinkedIn survey showed that 37% of small to medium sized businesses still view a company logo as the main focus of a company brand, while 32% see branding as only relevant to large businesses (Source: Tomorrow People). What is branding and why does it matter? Branding is a word that is used a great deal these days. The Design Council).
  • BIZNOLOGY  |  TUESDAY, OCTOBER 20, 2015
    [Linkedin] I put my Sales money where my CRM mouth is
    $300 and a year later I spent on Salesforce without using it and that was enough. No matter what I did, I couldn’t cotton to the universally-adored  customer relationship management (CRM) and ended up just giving them money. tried, I did!  I bought an armful of books for my Kindle and tried to hunker down and get the addiction. Like this post?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] How to Promote Your Social Contests to Lure More Subscribers
    LinkedIn |. Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! You even had the Terms and Conditions written by a real attorney instead of copying it from somewhere. Still, it didn’t work, despite your best efforts.
  • B2B IDEAS @ WORK  |  TUESDAY, JANUARY 31, 2012
    [Linkedin] The Opportunity Social Media Offers Manufacturers
    Use LinkedIn to Help Fill the Sales Funnel A final tool that I’d like to highlight here is LinkedIn. For manufacturers, getting the most out of LinkedIn requires more than just becoming a member of the social network. The manufacturing industry has been somewhat slow to accept social media as a marketing tool.
  • MI6 MARKETING AGENCY  |  SATURDAY, DECEMBER 17, 2011
    [Linkedin] Ready for the Empowered Customer?
    Tom Hoffman [ Linkedin ], Executive Business Editor at 1to1 Media [ Twitter ] interviews Jim Davis, SVP and CMO at SAS Institue [ Linkedin | Twitter ]. Marketing Needs to Evolve and Adapt to the Empowered Customer. We’ll be making public our editorial plan in 2012. Video Timeline. listening, conversational and monitoring environment.
  • MI6 MARKETING AGENCY  |  THURSDAY, SEPTEMBER 23, 2010
    [Linkedin] Mi6 Briefing #2: Marketing, Lead Generation and Selling to CIOs
    Slides 24-26: Cited research, additional resources from Mi6 and invitation to join Mi6 Linkedin Group: B2B Marketing Professionals Peer Network. Feel free to join our Linkedin peer networking group. Author: Chris Herbert, B2B Specialist & Founder of Mi6. What this Brief Covered. Presentation. Mi6 briefing – sep 2010 v2.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 18, 2010
    [Linkedin] How to Choose a Social Media Listening Platform for B2B Marketing
    Share this on Linkedin. In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. This one is the real kicker. Tweet This!
  • PUZZLE MARKETER  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] 3 Website Metrics to Watch Daily
    Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. What was this number yesterday?
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 1, 2011
    [Linkedin] Find New Customers Fan of the Month – Arthur Germain
    Subscribe to this blog, Like us on Facebook or follow Find New Customers on Linkedin. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers  - someone who demonstrates strong support for our company. Arthur is an expert in company messaging and he’s based on Long Island.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    94% of B2B Marketers use Linkedin to distribute their content. The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. The entire report is embedded at the end of this post.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 2, 2011
    [Linkedin] Laugh and Learn with Find New Customers | Episode 42 “A Day Without Shoes”
    If you enjoyed our weekly show, why don’t you also follow my company on Linkedin or Facebook ? In his weekly B2B marketing show, Jeff Ogden, President of the B2B Demand Generation. Jeff Ogden. company Find New Customers shares an important marketing lesson using wit and humor. Laugh and Learn runs every Friday at 11am ET.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Linkedin] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Your customers and prospects are in a different frame of mind when they browse Facebook than they are when they are browse LinkedIn, so you need to keep that in mind when you are writing a post. You wouldn’t post a crazy cat video on LinkedIn, would you? LinkedIn and Facebook support mention by username. 5. Didn’t think so.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Linkedin] What the World Would Be Like If B2B Marketing Didn’t Exist?
    While it may take more time and attention, the efforts to forge a genuine personal connection through unique emails , thank you cards, or even LinkedIn requests can go a long way, especially because it makes you stand out over everyone else that is throwing their marketing emails out into the mailing list wilderness and hoping they catch something.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 17, 2012
    [Linkedin] Our Home Page Work-Over at Find New Customers
    And you call also check out our company description on  Linkedin ,  Jigsaw  or visit our  Facebook fan page. I cannot wait to redo the home page of Find New Customers – simple, few words and a clear call to action. It will be beautiful too, just like CopyBlogger. What do you think? Are the changes good or did I prune too deeply?
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Linkedin] 10 social media metrics every marketer should know
    SOCIAL NETWORK “REFERRALS” ( GOOGLE ANALYTICS ): “Referrals,” in the “Traffic Sources” section of Google Analytics list the traffic from each social network – Facebook, Twitter, LinkedIn, etc. Photo credit: Paul Jacobson. Google Analytics tells you who, how, where, when and why. ” 2. disagree?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin] 7 Offline Marketing Strategies that Support Your Online Brand
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. Just as with your online publications, you need to be selective.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Linkedin] The Impact of M&A on the Marketing Automation Industry
    LinkedIn. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. He or she hires/retains the best talent. He or she makes sure there is always enough cash in the bank. Teradata , Oracle and IBM all have a horse in the race.
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Linkedin] “I Want My Team to Use Social Media.”
    LinkedIn. Your team can quickly like, comment and reshare all posts on the company LinkedIn page as well. So you know the importance of social media for your business, and you’re working on building your presence. But you know you can amplify your efforts if your entire team gets involved. So, what should they do? Twitter. Google+.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 5, 2014
    [Linkedin] 4 Strategies To Make Nonprofit Social Media Worthwhile
    Twitter | Google+ | LinkedIn |. Are you one of those nonprofits claiming your constituency doesn’t really do social media, so you don’t really need it? challenge you to a duel! Why so dramatic? Because, because, because, because, BECAUSE! Because of the wonderful things it does! BECAUSE there’s […]. Author information. Claire Axelrad.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 14, 2013
    [Linkedin] Does Social Selling Really Work?
    Thomas von Ahn of Viral Solutions recently shared with me that 58% of his company's revenue comes directly from LinkedIn initial contacts. If you're new to social selling, you're probably wondering if it's worth doing. Let me give you an example of how different social selling is from our traditional approach. What's he doing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Linkedin] Five unbelievable social media mistakes you may be making right now
    Add a link to a LinkedIn profile or website so people can learn more. At my heart, I am a teacher in all I do, whether it is through my classes, books, or blog posts. And it’s my favorite part of my job too. I am at a great point in my life where I can share my experiences and help people get through a learning curve quickly. ” 5.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Linkedin] Task management is time management: 3 tools that work
    Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Linkedin] 10 Genius Ideas That Changed Marketing Forever
    wrote in our LinkedIn discussion web presence strategist Linda Lovero-Waterhouse. Then of course there are the other popular social networks like Twitter, LinkedIn, Pinterest, Google+ and YouTube. Social marketing changed marketing forever,” wrote Jose Antonio Sanchez, Communications Specialist at Uberflip, in our LinkedIn discussion.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 1, 2011
    [Linkedin] Eric Schmidt: The Next Facebook will be Social, Mobile & Local
    LinkedIn. by Jesse Noyes | Tweet this Who will be the next Mark Zuckerberg? According to Google’s Executive Chairman Eric Schmidt it will be someone who finds a way to truly combine “local, mobile and social.&#. And I think it’s important to note that someone will come after him.&#. Eric Schmidt. We have to.&#. Share email.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Linkedin] Will Google+ Overtake Facebook? [Data]
    That's impressive considering LinkedIn was launched back in May 2003. Last month, Google Co-Founder Larry Page noted that Google+ had amassed over 40 million users since its launch just 4 months prior. That's a lot of growth! At this point, we're all keeping a close eye on Google+'s growth, wishing we had a crystal ball. billion visits.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Linkedin] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan by Neal Schaffer - Maximize Social Business. This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine. Content Marketing
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Linkedin] Looking for an Instagram Scheduler? Check Out Onlypult
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Looking for an Instagram Scheduler? This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician.
  • SYNECORE  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin] Happy Halloween from Down in the (Silicon) Valley.
    Reid Hoffman, Tech VC and Co-Founder of LinkedIn - John Belushi. As I lay in bed on the eve of All Hallows Eve, my mind drifted off, my senses took their leave; far away from the chill of the great northern plains, to sunny Silicon Valley, where the warmth never wanes. Dramatis Personae. Mark “Zuck” Zuckerberg, CEO of Facebook - The Fonz.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Linkedin] Social Media + March = Madness in the Workplace
    James Wu | Facebook | Google+ | LinkedIn | Social Media + March = Madness in the Workplace by James Wu - Maximize Social Business. It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015. 
  • HUBSPOT  |  WEDNESDAY, AUGUST 31, 2011
    [Linkedin] 13 Mind-Bending Social Media Marketing Statistics
    56 percent of LinkedIn's 100 million users are outside of the United States. Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Linkedin] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations.
  • SAZBEAN  |  THURSDAY, OCTOBER 27, 2011
    [Linkedin] 10 Simple Steps to Social Media Success
    The simplest way to do this is to Google your company or use the native platforms on social media like search.twttier.com or the search features on Facebook, LinkedIN and YouTube. 4. Identify Your TARGETS. These should relate to your key business objectives. Be as specific and quantitative as possible (e.g. Emotionalize Your BRAND.
  • SMASHMOUTH MARKETING  |  MONDAY, MARCH 7, 2016
    [Linkedin] TOPO Sales Summit April 7-8, Join Me
    We've recruited an amazing lineup of speakers from companies like Google, LinkedIn, and Box. I'll be attending the TOPO Sales Summit on April 7-8 in San Francisco. If you are a sales, sales development, sales operations, sales enablement, or even marketing leader, you should attend. Tell us about the Summit? Who should come to the Summit?
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Linkedin] How to Reach More People on Facebook without Spending Any Money
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. spend a ton of time on Facebook analyzing what’s working and, more importantly, what’s not. Great Content. Terrible Reach. YIKES! The Takeaway.
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Linkedin] How the HubSpot CMO Screens for Top Marketing Talent
    also take a look at their social profiles to see if they're active on sites like LinkedIn, Twitter, Facebook, Quora, Pinterest, etc. One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. how often?
  • HINGE MARKETING  |  FRIDAY, JULY 10, 2015
    [Linkedin] 5 Tips to Reach Your Social Media Goals
    Or dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives. Join us on LinkedIn and Twitter for more social media tips and strategies. According to the 2015 Social Marketing Trends Report from TrustRadius, most marketers list “developing their social strategy” as a top pain point.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] How to Personalize Customer Interaction on Social Media With Data
    Twitter | Facebook | LinkedIn |. To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. Social […]. Author information. Sofie De Beule. This monthly Social Media for Customer Service column is contributed by Sofie De Beule.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 4, 2015
    [Linkedin] The Real Key to Social Sales is Common Sense
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. In our article last month we discussed the importance of doing your homework, your social discovery, for targeted accounts. Now, how are we going to leverage that? Social sales has an Achilles heel and it is called common sense. Author information. Craig Jamieson. Craig M. Craig Jamieson.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Linkedin] Lead Nurturing: You can’t automate trust
    If you’re not familiar with Jill, she’s the best-selling author, sales guru and is a featured keynote speaker at companies like LinkedIn, HubSpot and many others. Both of us attended Dreamforce 2014 (Jill was a featured speaker) and we stopped by number of trade show booths to see the different vendors and learn what’s new in their companies.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Linkedin] Let the market view in
    Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. There have always been marketers who rely on subjective data and unsubstantiated hypotheses. Like this post?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] How Axial Ramped Up Deliverability and Measurement Strategies
    For example, Axial was able to collect the data from LinkedIn and Google ads into Salesforce via Eloqua – and support the collection of valuable information to help guide future ad purchasing decisions. The team discovered that impressions and click throughs were similar on both ad platforms, but close rates were 40% higher on LinkedIn.
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, MAY 19, 2012
    [Linkedin] Top Internet strategy, marketing and technology links for the week of May 19, 2012
    LinkedIn Vs Facebook: Who’s The Best At B2B  (Simply Zesty). Here are the top Internet strategy, marketing and technology links for the week of May 19, 2012… How to Select the Perfect WordPress Theme for Your Blog  (ProBlogger). How Do You Tailor Content to Different User Levels? ProBlogger). Future Lab). ProBlogger).
  • SAZBEAN  |  SATURDAY, DECEMBER 10, 2011
    [Linkedin] Top Internet strategy, marketing and technology links for the week of December 10, 2011
    Epic Marketing Uses of LinkedIn Answers (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of December 10, 2011… Sales and Marketing Go Together, But They Are Not The Same Thing (Small Biz Trends). 10 Things About “Profitable Social Media” Book (Small Biz Trends). Mashable!). News & Notes
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Linkedin] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    HOW TO: Leverage LinkedIn for Your SEO Campaign  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day  (ProBlogger). Top 10 Reasons Your Website Is Losing Sales  (Mashable!). Why Your Brand Is Everything  (ProBlogger). Simply Zesty).
  • SAZBEAN  |  MONDAY, MARCH 7, 2011
    [Linkedin] Review: Sprout Social for Social Media Management & Measurement
    If you use Twitter, Facebook and LinkedIn, Sprout Social can provide some very valuable measurements and insights. Let’s take a closer look… Setup You can connect your Twitter, Facebook, Facebook pages and LinkedIn profiles into one “identity&# on Sprout Social. Trending Metrics! Features! Price! What do you think?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Essentially, this data is infused into an ad platform , like Google, Facebook, or Linkedin, which then leverages it to drive relevant audiences to engage with you on your website. Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? Shifting Weight Towards the Top-of-the-Funnel. So, what can help?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 1, 2010
    [Linkedin] Unclutter Your B2B Social Media Sources
    LinkedIn. This is a good time to go through your LinkedIn groups and see if they are providing any value to you. Tags: LinkedIn Social Networks Twitter clutter email newsletter inbox Most social media practitioners suggest you share more content from others than from yourself (assuming you are creating content as you should be).
  • SOCIAL MEDIA B2B  |  FRIDAY, JUNE 25, 2010
    [Linkedin] What is Your B2B Company About?
    Represent Your Company on LinkedIn. And since all B2B social media approaches need to include LinkedIn, make sure you use this consistent description on all employee profiles and on the company profile. Tags: B2B Social Media 101 about page blog Facebook linkedin Twitter Start with Keywords. Share it Internally. Home and About.
  • HINGE MARKETING  |  FRIDAY, MAY 9, 2014
    [Linkedin] Google+ 201: 5 Steps to Get Started with Google+
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101. Today, we continue learning about Google+ by understanding the steps your firm should take to get started. 1) Create your firm’s Google+ page.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Linkedin] Increase the Efficiency of Prospecting with New B2B Cross-Channel Marketing Sales Tools
    While browsing a site or LinkedIn a sales rep can be alerted to all of the prospects they are tracking from a particular account creating true visibility into a prospects interests. Sales people can match contacts by domain, LinkedIn and email, increasing the overall efficiency of prospecting. Product News
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Linkedin] How To Measure A B2B Social Media Program
    While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. The top three tactics that contributed to this success? Email, the website, and SEO. Social
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Linkedin] B2B prospecting data just keeps getting better
    Links to LinkedIn profiles of company managers (Stirista). (Photo credit: Wikipedia). The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.  Self-identifying keywords used on the company website (ALC).
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] Reach Senior Executives through Social Media
    percent have a LinkedIn account. LinkedIn is by far the most frequently used social media website among senior managers. percent use LinkedIn. A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. percent have a Facebook account.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Employee Fired After Facebook Posts Claiming Sexual Harassment
    James Wu | Facebook | Google+ | LinkedIn | Employee Fired After Facebook Posts Claiming Sexual Harassment by James Wu - Maximize Social Business. ” After she made this, and a few other posts on Facebook, Sara Debord’s comments were […] Author information James Wu James Y. Social Media and Employment Law
  • TONY ZAMBITO  |  WEDNESDAY, JUNE 1, 2011
    [Linkedin] Social Buyerology: Listening to the Social Buyer
      While it is easy and quick to think of social interaction in terms of technology and platforms such as Facebook and LinkedIn , savvy B2B social marketing means focusing on how these interactions are changed and what potential exists to create new ways of interacting with social buyers.  Image via Wikipedia. Behavioral Listening.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Linkedin] Tips for Using Imagery in B2B Social Media Marketing
    And dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives. Related Stories Research Shows Firms with Employee Advocacy Programs Grow Faster 3 B2B LinkedIn Marketing Lessons to Apply to Your Own Company Page How to Optimize Your Social Media Profiles for Search. Tell a Story. Optimizing Images.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Linkedin] Finding social media success in regulated industries like banking and healthcare
    I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said. “The company is trying to figure out what to do, but in the mean time I feel like the world is passing me by.&#.
  • HUBSPOT  |  FRIDAY, MARCH 7, 2014
    [Linkedin] Marketing Mad Libs: Expert Edition [SlideShare]
    Recently, LinkedIn announced that everyone can now publish with their Influencers program, following in the footsteps of Medium and other publishing tools that allow the masses to create and publish content. ” The team at LinkedIn agreed, noting that brands spend too much time trying to distinguish between B2B and B2C marketing.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 3, 2015
    [Linkedin] The Science Behind the Art of the Call-to-Action: Part 1
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. When professional services marketers set out to create calls-to-action, they often design according to a vague sense of what looks good, feels right, or lines up with some received wisdom about best practices. What is a call-to-action? Online Marketing
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 16, 2013
    [Linkedin] Developing a Social Media Marketing Strategy in Technology
    For most target audiences, LinkedIn will be the most effective channel. LinkedIn, Twitter and YouTube work well for promoting your new content. Master the LinkedIn “group” Technology services providers are already accustomed to the online community of knowledge center forums. This is understandable to a degree.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 13, 2011
    [Linkedin] K’s Top Five for the Week – March 13
    Share this on LinkedIn. Tweet This week my top five picks focus on content marketing. First there’s content creation. The first three picks show you how to properly prepare for content creation, how to write excellent copy, and how to create SMART emails. But content creation is only part of the battle. Enjoy! Share this on del.icio.us.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 27, 2010
    [Linkedin] Social Media and the Contact Center for Dummies (Wiley)
    Share this on Linkedin. One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin] 6 Tips for Easy Ebook Promotion with Social Media
    Share your video on your YouTube channel, with a post on Facebook, LinkedIn and tweet the link. with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Really? Yes, I did say “easier.”.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 2, 2015
    [Linkedin] New Use of Social Media in Workplace Lawsuit Notices
    Facebook | Google+ | LinkedIn |. The use of social media in employment law continues to evolve, slowly but surely.  One recent and important development is the use of social media to provide notice to potential plaintiffs regarding wage and hour class action lawsuits. Author information. James Wu. James Y. James Wu.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 7, 2011
    [Linkedin] 9 Things I’m Looking Forward To At Marketing Profs B2B Marketing Forum
    Once a year I try to pick the most exciting conference with the best speakers to help me expand my thinking on B2B Marketing, to make new friends and connect with folks who I know only on Twitter, Linkedin or Facebook. For more, follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Strategy #mpb2b
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 2, 2015
    [Linkedin] Is Social Sales About Contacts, Context, Content or Conversions?
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. The simple answer is, it’s all 4. You need contacts to engage and convert and content to assist you in this process. What is often ignored is context which plays a huge role in defining relevance. Author information. Craig Jamieson. Craig M. Craig Jamieson. Social Sales
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 5 tips to amplify your YouTube video and get more views
    Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . There’s always at least one person in every office who has 500 connections on LinkedIn. But fear not, there is hope for your video. link].
  • OPENTOPIC  |  WEDNESDAY, JULY 29, 2015
    [Linkedin] How to Know When You Need A Content Marketing Platform
    LinkedIn Technology Marketing Community. Read Josh Turner’s tips on how to cultivate an esteemed audience on LinkedIn.). Perhaps you think putting together a content marketing strategy is something your company should do – eventually. Maybe you’ve mulled over the topic at a few business meetings. You're far from alone. Ready to go?
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Linkedin] Social Media For B2B Explained
    LinkedIn. Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network.
  • INFLUITIVE B2B  |  MONDAY, AUGUST 3, 2015
    [Linkedin] New Report: Improve The B2B Buying Process With Social Proof Marketing
    Of the people using social media, 38% said they use it to ask for suggestions and recommendations from other users, and a whopping 73% use it to browse existing discussions of the product (on sites like LinkedIn and Quora). In the B2B software world, it’s a buyer’s market. The answer: social proof marketing. Social proof is the new marketing.
  • WEBBIQUITY  |  TUESDAY, MARCH 11, 2014
    [Linkedin] 11 Thought-Provoking Guides to Content Marketing for 2014
    Compared to a normal Tuesday-to-Tuesday period on the blog, Content Marketing Week had: •  Twice the normal number of total visits; •  Five times the normal referral traffic from LinkedIn; •  Four times the typical number of visits driven by Twitter; •  Two times the average weekly visits from Facebook; and.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    [Linkedin] Why SEO Is The Key To Successful Marketing
    would be honored if you follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Everyone uses a search engine! And yet, not everyone in marketing understands the difference between SEO, PPC, metatags and keywords. SEO stands for Search Engine Optimization. PPC stands for Pay-Per-Click.
  • VOLACCI  |  WEDNESDAY, MAY 22, 2013
    [Linkedin] Sales Systems [Podcast]
    sales systems , productivity Google Plus One Tweet Widget Linkedin Share Button Facebook Like Today''s tip: Build sales systems supported by your processes. Ben Finklea is the CEO of Volacci, the Digital Marketing Agency.  .
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Linkedin] 5 Media Lessons Every Marketer Should Learn
    By the way, if you’re here for Dreamforce, join LinkedIn and Eloqua on “When Social Marketing and Social Selling Converge” at the LAM Theater on Thursday. by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. It Comes Down to Value.
  • THE FORWARD OBSERVER  |  THURSDAY, JULY 11, 2013
    [Linkedin] How To Make Your B2B Social Media Friggin' Awesome (And Profitable)
    Public social media networks like Twitter, LinkedIn, Pinterest and Google+ get crawled by search engines, which can further help with rankings that lead visitors to your website. 5. LinkedIn is an example: It may not be driving the most traffic but the traffic it is generating might have the highest conversion rate (i.e. Awesome!
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Linkedin] 9 Ways to Generate Leads with Mobile Marketing
    Use LinkedIn Mobile Features to Target Your B2B Customers. More than half of LinkedIn Inbox page views are happening on mobile devices, so why not leverage this B2B tool in your next mobile campaign? Here are 10 things B2B marketers should be doing on LinkedIn. Mobile is huge. We get it. The statistics continue to prove it.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Linkedin] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    The system can use IP address to identify the company of anonymous visitors and will look up possible contact names at those firms from external sources including Data.com and LinkedIn. You may have noticed that there are many B2B marketing automation systems available. Content is served through short URLs to track consumption and sharing.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 1, 2015
    [Linkedin] Making Sense of Your Live Streaming Marketing Options: Periscope, Meerkat, Facebook Mentions & Blab
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. I previously blogged about leveraging live streaming for content marketing, something that has only become more popular since then with the ever-increasing buzz around Periscope and more recently Blab. Note: If you’v […]. Author information. Neal Schaffer. Video
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