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  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [Linkedin] 3 European Marketing Trends
    LinkedIn. by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Linkedin] The Disruptive Technology that will Replace Facebook
    Which is exactly why Facebook, Twitter, LinkedIn, and so on will fight such a technology. By Neicole Crepeau, Contributing {grow}  Columnist. few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Here’s why I’m right.
  • B2BMARKETINGSMARTS  |  MONDAY, MARCH 28, 2011
    [Linkedin] Ideas to help break the B2B automated marketing content barrier.
    Brian is the organizer of the LinkedIn B2B Marketing Roundtable of which I am a member. Recently I sat in on a great Webinar put on by Brian Carroll of MECLABS Applied Research. Help aligning content offerings to the buy cycle from Sirius Decisions. Success measured against Marketing Sherpa’s Email Marketing Benchmark Report. Games.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Linkedin] How to Research Content for Your Expert Ebook
    Twitter, LinkedIn, Facebook, Google+, and other social media sites. 'for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? The field of online research methods is new and expanding rapidly. Crowd sourcing.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Linkedin] Your Business Blog Year 10: Is It Still Worth It?
    Clients can be reached through Facebook, LinkedIn, Google+, Twitter – the list goes on. 'Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Publishing a quality blog requires time and effort. Communication is possible everywhere.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 11, 2012
    [Linkedin] 18 Tweetable Moments From Content Marketing World 2012
    Let me know which were your favorite moments in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Hanging with C.C. Chapman , Jay Baer , Mark Schaefer and Jason Falls at Content Marketing World 2012. We saw similar things with social media with people asking “what’s the ROI of social?” Cmworld.
  • THE POINT  |  MONDAY, JULY 1, 2013
    [Linkedin] How to Target a Non-Technical Audience Using Content Syndication
    'On LinkedIn, John asks: “Does anyone have preferred content syndication channels that target sales and marketing folks? Seems pretty easy to find technology ones, but a little less clear on the business side.” However, it can be done. Based on our firm’s experience, my recommendations would be: 1. Good luck!”
  • HUBSPOT  |  TUESDAY, OCTOBER 23, 2012
    [Linkedin] 12 Places Businesses Should Be Collecting Online Reviews
    LinkedIn. You might know about the LinkedIn recommendation feature that lets one individual leave a recommendation for another -- that's good for your own personal marketing, no doubt. When you visit a company page on LinkedIn, you should see a 'Products and Services' box in the right navigation. Until today. Dun dun dunnn!!!
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Linkedin] Visible Expert Profile: Staci Riordan
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'At Hinge we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This profile focuses on Staci Riordan, a Visible Expert for fashion law.
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 14, 2010
    [Linkedin] Pacing Your Product Marketing Launch for Success
    Use tools like LinkedIn to see who in your network might be able to help you. recently contacted a former co-worker via LinkedIn for advice about the type of traffic I could expect at an upcoming tradeshow. I ran a half marathon last Sunday. It was a big endeavor for me. hadn’t run a distance like that in over a decade.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 10, 2013
    [Linkedin] 25 'Boring' Companies With Brilliant Social Media Cover Photos
    LinkedIn. In this snowplow company''s LinkedIn cover photo, I love how the image and text pairing scream that BOSS Snowplows are tough. Politics aside, Chevron does have an engaging LinkedIn cover photo featuring portraits of its community members. And right about now, I know what you''re thinking. And the answer is yes. or not.
  • HUBSPOT  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin] 30 Terrible Pieces of Social Media Advice You Should Ignore
    LinkedIn, Facebook, and Twitter are safe bets. or LinkedIn. ve been using Twitter for 5 years, Facebook and LinkedIn for even longer, and I live in my email. For example, a LinkedIn Group message gets emailed to the group members via LinkedIn. There are a lot of so-called “ social media experts ” out there.
  • NUSPARK  |  SUNDAY, SEPTEMBER 9, 2012
    [Linkedin] Online Display Advertising, Targeting, and Capturing Leads
    Related Posts: Performance Digital Display LinkedIn and Twitter Advertising and Marketing Options; A Primer Digital Advertising. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly. Many I have used myself for clients. Cost models- CPM, CPA, CPL.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, AUGUST 6, 2013
    [Linkedin] 50 Ways to Market Your Website to Generate Links
    Add your blog URL to your LinkedIn profile. 'Last week, my good friend Jill Whalen asked people, “What’s a good tip for marketing a link-worthy website which in turn might actually garner links?” Her Question of the Week is my favorite part of the newsletter!). I’ve posted 50 of them below. See, nothing complicated.)
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 3, 2014
    [Linkedin] How to Nurture Your Blog
    LinkedIn. To get some good bang for your buck when it comes to your blogs, you should be posting religiously in Groups on LinkedIn. There are tons of LinkedIn groups populated by people who are specifically interested in email marketing and how to do it better. One of those parts is your blog. Your blog needs to be nurtured.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Linkedin] The Top 9 Videos From Brands This Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. But touched their audience in some way.
  • DIGITAL VOICES  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] Applying the Scientific Method to Proving Social Media Results
    Twitter, Facebook and LinkedIn give you this information on any link based post, so it is easy to track your performance on either a post-by-post, weekly, or monthly basis and refine your social posting strategy based on your performance. 'There’s no way around it - there’s a problem with measuring our social media efforts.
  • THE CRAP REPORT  |  WEDNESDAY, FEBRUARY 17, 2010
    [Linkedin] Top 100 Qualities of a Great Teleprospecting Rep – #91: Creative Thinking
    If they can use the tools around them like Jigsaw, LinkedIn, or whatever, that’s great, too.  Okay, before you read ANY further, I’m going to spoil this season of LOST for you if you read the following paragraph.  I just want to make sure you understand that.  You’d have to get pretty creative, right?  So what does the Man in Black do? 
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Linkedin] How to Make Visual Content for Social Media in 5 Minutes [Free Template]
    Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. 'You''ve heard it before and you''ll hear it again: social media is getting more visual every single day. And that''s because visual content works. Promise.
  • WRITING ON THE WEB  |  WEDNESDAY, JULY 31, 2013
    [Linkedin] Business Blog Writing: Must You Write It Yourself?
    If you’re a respectable professional, it’s not sufficient to be active on Facebook or even LinkedIn. 'Do you do all your own blog writing? If you’re a lawyer, financial adviser, doctor or consultant, should you write your own blog ? Or can you outsource it to writers and guest bloggers ? I’ll explain each.
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 12, 2014
    [Linkedin] Time to get with the programmatic
    Follow us on Twitter ,  LinkedIn  and Google+. 'Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind.  Events, email and content feature heavily.  Two fifths of your budget is allocated to digital channels.  How did I do? Now, let me try again.  More guesswork of course. 
  • HINGE MARKETING  |  FRIDAY, MAY 23, 2014
    [Linkedin] Key Things to Research When Rebranding Your Professional Services Firm
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'A good brand can be a powerful thing, but a brand that doesn’t embody the core and spirit of your firm can be devastating. It’s no secret that rebranding your firm is quite the endeavor , but the advantages can be worth the time and investment.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Linkedin] The 25 Best Slideshare Presentations Of 2013
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites? Let me know what you think in the comments below.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 7, 2012
    [Linkedin] Inbound Marketing Secret Ingredient of Effective Business PR
    In a recent LinkedIn survey 18% of companies stated that they will continue to do so in the year ahead. What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. ” Content is still an essential part of an effective PR campaign. Here’s how: 1.
  • SAVVY B2B MARKETING  |  THURSDAY, JUNE 24, 2010
    [Linkedin] Mama Nature’s Marketing Tips: 16 Tips for a Strong Social Web Root System
    Identify relevant blogs, Facebook groups, forums, news outlets, twitter, LinkedIn groups, professional associations, etc. If someone reaches out to you - whether on your own blog, through a 3rd party like twitter or LinkedIn, or in the comments on someone else's blog or forum - respond. What does this have to do with business? Listen.
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. Brand Insider) Is Eye Tracking Coming to Google Glass? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  THURSDAY, MAY 9, 2013
    [Linkedin] The Importance of Content Distribution to B2B Brands
    While a good marketer can be fairly invisible in their content distribution methods, it does show the need for making sure your content gets in front of the right people (and not just on Facebook, Twitter & LinkedIn). 'newspapers (Tehr?n) B2B selling is about building relationships with potential customers and being a knowledge resource.
  • SAZBEAN  |  FRIDAY, OCTOBER 14, 2011
    [Linkedin] What it Means Today to be ‘Connected’
    The integration of social media tools, like Twitter, LinkedIn, Google Plus, and Facebook, and the use of technologies like video Skype means that when used to best effect, the online and offline exchange of ideas can be seamless and without the restrictions of distance and time.
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Linkedin] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    HOW TO: Leverage LinkedIn for Your SEO Campaign  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of October 9, 2011… What You Can Take From Your Blog’s Worst Day  (ProBlogger). Top 10 Reasons Your Website Is Losing Sales  (Mashable!). The Strategy Web). Pro Blogger). Small Biz Trends).
  • SAZBEAN  |  SATURDAY, AUGUST 13, 2011
    [Linkedin] Top Internet marketing strategy links for the week of August 13, 2011
    How to Build a Thriving LinkedIn Group  (Social Media Examiner). Here are the top Internet strategy, marketing and technology links for the week of August 13, 2011… 10 Social Media Marketing Tips to Kickstart Your Week (one forty). How to Make Sure Check-Ins Don’t Check Out: Five Location-Based Marketing Tips (Search Engine Watch).
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Linkedin] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    Schools That Are Totally Rocking Their LinkedIn University Pages. Colleges have started creating LinkedIn University Pages in order to appeal to and engage high school students. 'Making mistakes is frustrating. As it is, there is never enough time in the week to accomplish everything that you want to get done. In a Sales Slump?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Linkedin] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. And those benefits can be considerable. Employee participation must be voluntary. marketing and HR). But whatever you do, start.
  • LEADERSHIP  |  FRIDAY, OCTOBER 4, 2013
    [Linkedin] Revealed: The Truth Behind The Goals And Challenges Of Content Marketing
    According to LinkedIn’s research, lead generation drives B2B leaders to implement content marketing; on the other hand, customer loyalty was listed as a minor goal. 'Here is recent research from Salesforce that reveals the key purposes of content marketing and how exactly they drive businesses to succeed. Thought leadership (50%).
  • WEBBIQUITY  |  MONDAY, JULY 9, 2012
    [Linkedin] B2B Testimonials: Seven Things to Do When Clients Won’t (or Can’t) Talk
    Build a thriving social network: encourage your clients to follow you on Twitter, like you on Facebook, and connect on LinkedIn. Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Image credit: Carla Zanoni.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 29, 2010
    [Linkedin] Treehouse Interactive Refines Its Features and Targets Larger Firms
    The messages will be sent under the recipient’s own identity in systems including Facebook, MySpace , Twitter , LinkedIn and Digg. Summary: Treehouse Interactive has been slowly enhancing its marketing automation system with features that appeal to experienced users. This might foreshadow attrition problems at other vendors. Here's an update.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 9, 2010
    [Linkedin] HiveFire Curata Cuts the Work in Content Aggregation
    Content on the Web site can also be published through RSS subscriptions, email newsletters, Twitter, Facebook and LinkedIn. Summary: HiveFire Curata makes it easy to assemble and republish content on specialized topics, attracting visitors to your company’s Web site. It’s like a sailor dying of thirst. ranking the selected articles.
  • FEARLESS COMPETITOR  |  TUESDAY, JULY 6, 2010
    [Linkedin] Use Webinars for Content Acquisition
    The blog post was well received with engagement through our inbox, blog comments, LinkedIn, Twitter and was requested as a guest blog post by Shari Weiss (@sharisax). Or join the Fearless Competitor group on Linkedin. That means you need tons of great content for Lead Nurturing. “). You can link to the original post here. link].
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 22, 2011
    [Linkedin] Four Steps to Convince CEOs that Demand Generation Should be a Marketing, Not a Sales, Function
    They leverage LinkedIn and Twitter, and monitor news feeds about key accounts. B2B Demand Generation | Why it belongs in Marketing – Not Sales. Want to truly understand the values of Find New Customers ? Then watch last Friday’s Laugh and Learn show? Great show! It’s a must-watch! We thank J. David for his great post. David.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2009
    [Linkedin] Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW
    Get social Yes, I mean social media – Twitter, Facebook, Digg, LinkedIn and the rest. I don’t have to tell you that times are tough these days. We are all pretty tired of hearing it. It can be frustrating when management cuts the marketing budget during tough times, but sometimes that’s the reality. Share ‘em here
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin] 6 Tips for Managing a B2B Crisis Using Social Media
    But even though sites like Facebook, Twitter, and LinkedIn may make managing a crisis trickier, they can also help you communicate with your customers, demonstrate your commitment to them and bolster your reputation. 'Every B2B company, regardless of size and industry, will encounter the occasional crisis. Develop a Strategy.
  • LOOPFUSE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Linkedin] Marketing Automation is too complicated for Free
    Share this on LinkedIn. In the past few months there has been a great deal of industry discussions related to whether Free Marketing Automation is a good thing.  Many of the enterprise vendors in the space claim that Marketing Automation is too complicated to leave novices on their own to figure it out.  Tweet This! Share this on Facebook.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Linkedin] How Big Data is Driving Business Growth
    Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? In the technology community, data has become likened to oil as the next great natural resource.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 8, 2010
    [Linkedin] Vote for Your Favorites in the B2B Twitterer of the Year Awards
    Share this on LinkedIn. Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. National / International B2B Services. B2B Small to Mid-Sized Businesses (B2B SMB). B2B Organizations.
  • LEADER NETWORKS  |  TUESDAY, FEBRUARY 23, 2010
    [Linkedin] Social Media=Organizational Change!
    Online communities are not neutral. They fundamentally change the nature and way a company does business. All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they will use. And then. the change hits the fan and they are left trying to react to the impact. customer care social business
  • LEADER NETWORKS  |  WEDNESDAY, JUNE 8, 2011
    [Linkedin] Social Business Readiness: 5 Questions For Sales Executives
    Sales managers and account executives have flocked to LinkedIn and Bebo for quite awhile in search of new prospects and –sometimes -- new markets. Sales is often one of the first departments to pick up social media tools to expand the organization’s network of business contacts and garner new leads.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 28, 2011
    [Linkedin] Content Marketing Tip: Use Ready-to-Publish Articles
    Share this on LinkedIn. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. You can find good writers in just about any field. Entertain. Engage.
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2011
    [Linkedin] 8 Blog SEO Tips for Top Search Results
    Share this on LinkedIn. What are the most important SEO tips for your blog to get good search results? It may be easier than you think to start getting onto the first page for keyword searches. Most of what I’ve learned about search engine optimization techniques I learned from Scribe SEO Content Optimizer. Write at least 300 words.
  • WRITING ON THE WEB  |  THURSDAY, DECEMBER 9, 2010
    [Linkedin] Content Marketing Tips to Get More “Juice”
    Share this on LinkedIn. Here are some content marketing tips to save you time and energy while getting more visibility on the Web. began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Then you expand each one into 3-5 blog posts.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Linkedin] Smart Time-Saving Tips on Blogging…
    Share this on LinkedIn. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. But it’s also a good chart for anyone working with a V.A.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Linkedin] How to Edit Your Blog Writing: Wot U Can Do
    Share this on LinkedIn. Some writers of content published on the Web think that substance holds more value than style , and if what you say is truly important, then readers will forgive your mistakes. Text messaging , email from phones and Twitter have all contributed to the acceptance of extremely abbreviated forms of communications.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 19, 2011
    [Linkedin] Is Social Media the New Cold Call?
    Most companies have already discovered that their customers are spending their time online in some social network like LinkedIn, Twitter or forum. There are many alternatives to cold calling. Customers are asking questions and getting recommendations for products and services from their friends, peers and field experts. Prospecting Sales 2.0
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Linkedin] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And please follow along on  Twitter ,   235179 ;">LinkedIn ,   235179 ;">Facebook   and   235179 ;">Google+  or   235179 ;">Subscribe  to the  235179 ;">B2B Marketing Insider  Blog for regular updates. 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Linkedin] Ascent of the social media climbers: Klout goes mainstream
    Sites such as Klout and PeerIndex.net take public information from Twitter, and sometimes Facebook and LinkedIn, to determine a person’s influence on social media. I’ve never done this before, but today I’m reprinting an entire article from another publication on {grow}.  think this is significant. That means you’re a loser.’’.
  • INBOUND SALES NETWORK  |  TUESDAY, APRIL 12, 2011
    [Linkedin] The Secret to Increasing Prospect Engagement
    They are not all just on email, Facebook, Twitter or LinkedIn. Email remains the foundational channel for commercial communication, but buyers are also using Facebook, Twitter and LinkedIn to conduct research, get peer reviews and interact with companies. hate to tell you this, but it does not exist. Profiles vs. Personas.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Linkedin] 5 Ways Community Banks Can Adopt Social Media
    The bank is even exploring recruitment efforts on LinkedIn. This is a guest blog post written by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. Leveraging Your Online Assets. ” Balancing Act: Community and Commerce. Read everything.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 5, 2011
    [Linkedin] Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue
    LinkedIn. by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. Reddit.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 28, 2010
    [Linkedin] Can Twitter be used as a workplace tool?
    Share this on Linkedin. A recent research study by IBM indicates that micro-blogging sites like Twitter can be a powerful internal workplace communications tool. The study analyzed more than 5,000 microblog posts from a group of IBM employees who used both a proprietary internal tool to post and Twitter to post externally. Why or why not?
  • CLIENT BRIDGE  |  SATURDAY, AUGUST 11, 2012
    [Linkedin] 5 Steps To Get Daily Blog Visitors
    Post a link on Facebook, Twitter, and LinkedIn - Let the masses know about it any way you can. With well over 1 million blogs currently on the internet and growing daily, how can you make sure yours doesn’t fall behind? What steps should you be taking to make sure your blog is getting daily visitors? Make it unique? Run with the big dogs.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 13, 2011
    [Linkedin] Thinking of Starting a Twitter Chat? Read this First.
    LinkedIn. by Jesse Noyes | Tweet this Anyone who’s spent significant time on Twitter has probably jumped on a Twitter chat, or at least seen one in action. You see a hashtag and, suddenly, your Twitter feed is popping up with questions and answers around a particular topic. But it’s not that easy. First Ask Yourself, “Is this Needed?”.
  • LEAD VIEWS  |  FRIDAY, JULY 16, 2010
    [Linkedin] Blog to Generate Leads
    Use social media channels like Facebook, Twitter and Linkedin to promote your blog content. The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog. It gives the blog a distinct identity.
  • VIDYARD  |  TUESDAY, DECEMBER 10, 2013
    [Linkedin] Tips for Running Successful Event Campaigns
    We use the traditional channels: Email, Twitter, Facebook, blog posts, LinkedIn community groups, etc., Automated InMail – Email is a standard communication channel but LinkedIn has overcome its lack of effectiveness. Campaign Goals. To support our first goal we open a communications channel  independent of the conference (i.e.
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Linkedin] Foursquare: 3400% Growth In 2010 [Infographic]
    While 6 million users may seem like a lot, it is still far fewer than social media powers like Twitter, Facebook, and LinkedIn. One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Linkedin] Several Experienced Value Experts Added to the Alinean Team
    Connect (LinkedIn) with: Marc Salzman Ron Paxton Robert Hodge. 'We are excited to announce the addition of several key Value Experts to the Alinean team, e xpanding our capability to deliver more effective value messaging, interactive tools and sales training for B2B solution providers. Click here to learn more about the growing Alinean team.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Linkedin] Three reasons why the “experts” are wrong about social media measurement
    Share this on Linkedin.  . There is an argument around the blogosphere that is DRIVING ME CRAZY.  . Their point is that you just need to accept the social web as something ubiquitous and necessary, so why worry about it?  . This is lunacy.  Here are three reasons why this “no need to measure&# view is an irresponsible position:  .
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Linkedin] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'What is marketing automation, and what can it do for your firm? Imagine this scenario: While on your firm’s website, a prospect is intrigued by the topic of a guide you offer and fills out a form to download it. Measure results and ROI. Landing Pages.
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 17, 2009
    [Linkedin] The New Symbiosis of Professional Networks: Social Media’s Impact on Business and Decision-Making
    The big three have emerged as leading professional networks: LinkedIn, Facebook & Twitter The average professional belongs to 3-5 online networks for business use, and LinkedIn, Facebook and Twitter are among the top used. Build a network or use social media to deepen customer intimacy has become the mantra of today. Credible?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 1, 2012
    [Linkedin] Are Cold Calls Still Relevant?
    Today via LinkedIn, Facebook, Twitter, Google+ and other social media environments, a sales or marketing professional has access to data which historically cost thousands of dollars a year, if it was available at all. can even formulate a highly targeted email on LinkedIn “InMail” to introduce my company and services.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Linkedin] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. In my case, Twitter is responsible for 49% of my influence; Facebook is responsible for 40%, and LInkedin represents 5%. Klout says I can drive more behavior on Twitter than i can on Linkedin. Nobody.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 28, 2012
    [Linkedin] 3 Skills That Transcend Sales Titles
    They know how to manipulate search engines, LinkedIn, and other contact generating solutions to find a number of people to investigate. Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at Care.com. Prospecting. Prospecting is what fills your pipeline for the future.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Linkedin] 11 Golden Rules for Lead Generation that Works
    " For example, look into industry-specific sites and associations, Google Ads, LinkedIn groups, blogs, and forums as a start. Effective lead generation requires strategic planning, a well-considered process, and continual attention. Establish a common understanding. Know your prospect. Focus on your prospects' needs. Test and optimize.
  • SAVVY B2B MARKETING  |  TUESDAY, JULY 14, 2009
    [Linkedin] 11 Golden Rules for Lead Generation that Works
    " For example, look into industry-specific sites and associations, Google Ads, LinkedIn groups, blogs, and forums as a start. Effective lead generation requires strategic planning, a well-considered process, and continual attention. Establish a common understanding. Know your prospect. Focus on your prospects' needs. Test and optimize.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 20, 2012
    [Linkedin] Why Are You Afraid of Starting a Blog?
    Your blog can be the center of your social media plan where you can repurpose posts to your Facebook, Twitter and LinkedIn accounts. I bet for most of you it’s that you’re afraid you won’t be able to publish relevant content on a regular basis. You need to realize you don’t have to write everything.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    94% of B2B Marketers use Linkedin to distribute their content. 'The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. The entire report is embedded at the end of this post.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 14, 2011
    [Linkedin] Take the guess work out of B2B guest blogging
    The LinkedIn Company Profile: Is your B2B in the top 1%? One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. Your blog may start out with one individual responsible for all of its original content. But you can do better. One way to achieve this is by adding guest bloggers to your strategy.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Linkedin] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? In recent years, content marketers have learned to leverage visuals, and social marketers should be following suit.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] How to Write for the Web If You Were Born Before 1965
    And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2011
    [Linkedin] 8 Rules For Running Online Display Ads
    LinkedIn. by Jesse Noyes | Tweet this In olden days, when you wanted to drum up interest for your product or business, you could take an ad out in the paper, write a jingle for the radio or buy commercials on TV. The Internet changed the value proposition of mass media marketing. Together they deliver 8 Rules for Running Online Display Ads.
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Linkedin] Facebook and SEO
    We are guilty of focusing on Twitter, LinkedIn and Google+ at the peril of Facebook. Last week we hosted a webinar conducted by SEO expert Michael Fleischner. He is one of the world's most well-known SEO experts. He said this: "It is clear that Facebook Shares are the single highest correlated metric with higher Google Rankings.".
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Linkedin] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. asked my 2,500 group members: What Twitter client do you use for business ? SproutSocial. twitter.com/cibostudios/st….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2011
    [Linkedin] Finding social media success in regulated industries like banking and healthcare
    I met my new friend Jeff Reed through a LinkedIn group. Jeff works as a wealth adviser for a large national company but has been hamstrung in his attempts to use social media. “I am forbidden to use it,&# he said. “The company is trying to figure out what to do, but in the mean time I feel like the world is passing me by.&#.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Linkedin] 8 SEO Recommendations for Maximizing B2B Case Studies & Collateral
    LinkedIn , Twitter , Facebook , and Google+ share buttons are all recommended for B2B marketers. 'A recent survey of US agency executives from RSW/US , as covered by eMarketer , revealed that client case studies and content marketing were the top two self-promotional tactics used to generate leads, as indicated by 62% of respondents.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Linkedin] 10+ Essential Research Reports & Guides for B2B Marketers
    The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. 'B2B marketers struggle with common challenges. Sometimes they provide new opportunities and directions. View the full report.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Linkedin] What Online Marketers Know About You
    Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. 'According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Data, of course.
  • ENGAGE  |  MONDAY, MARCH 4, 2013
    [Linkedin] Want to Influence Bloggers? Stop Begging and Start Blogging
    Nearly 1 in 3 people say blogs are likely to influence a purchase (inching out Facebook and handily beating LinkedIn, Google+, Pinterest and Twitter). Despite the explosion in social network usage over the past few years, blogs still wield incredible influence over consumers. And brands want in. Extreme, sure, but in a lot of cases true.
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 22, 2014
    [Linkedin] Happy Birthday Mom, Good luck Irish and the hardest working man is still single
    love to help people, and that s why I have over 6,313 Twitter followers (follow @fearlesscomp ) and over 2,700 LinkedIn connections  including Alan Trefler of Pegasystems. 'Jeff Ogden of Find New Customers in Tampa, Florida is celebrating his Mom’s birthday today. Happy Birthday, Mom! Marketing news of the day. Really nice man.
  • HINGE MARKETING  |  MONDAY, JUNE 23, 2014
    [Linkedin] What You Should Expect From Your Marketing Department
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Professional services firms have, at times, had rocky relationships with their marketing functions. This has too often led to unrealistic expectations, disappointment, and a marginalizing of the marketing function. This is truly a tragedy. Wrong. More leads!
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 23, 2010
    [Linkedin] How Much of Your B-to-B Marketing Budget is Going Towards Social.
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services How Much of Your B-to-B Marketing Budget is Going Towards Social Media? take my survey [link].
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Linkedin] 12 B2B Social Media Predictions for 2012
    Many B2B companies not only need to update their websites, but add social components like Facebook and LinkedIn shares to allow visitors to spread the word about a company’s solutions to industry issues. And inboxes support growing social networks with both a LinkedIn plug-in for Outlook and one for Gmail by Rapportive.
  • WEBBIQUITY  |  THURSDAY, AUGUST 5, 2010
    [Linkedin] Best Business Blogging Tips and Guides of 2010 (So Far), Part 1
    On LinkedIn, you want to be all about business. Share this on LinkedIn. Stumped for new blog post topic ideas? Struggling to increase blog traffic? Want more comments? Higher search position? Better results from social media? Younger looking skin in just three days? 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 2, 2013
    [Linkedin] Diary of a Content and Social Intern: A Lesson in Social Media Privacy
    LOTS of research on LinkedIn and other social networking sites like Facebook and Twitter, which is not something I expected to be doing. have also spent time uploading infographics to various websites and updating user groups on LinkedIn. 'Author: Isabel Cain This summer I am interning at Marketo. Which has been pretty cool.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 20, 2011
    [Linkedin] K’s Top Five for the Week – March 20
    Share this on LinkedIn. Tweet This week’s list of top five picks talks a lot about content. Let’s face it, content creation, curation, and management is a big part of B2B marketing these days. But to get results you have to do content right. And that’s what this week’s picks will help you do. Finally, content creation isn’t easy. So does it?
  • AGILE B2B COPYWRITER  |  SATURDAY, FEBRUARY 19, 2011
    [Linkedin] SEO or Gaming the System?
    Share this on LinkedIn. Tweet Wow. This week has been a crazy one for SEO news. By now, you’ve probably heard the news that JC Penney was outed by the NY Times for engaging in black hat SEO techniques to improve their rankings prior to the all-important Christmas buying season. First, shame on JC Penney. Time will tell. And that’s still true.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 21, 2014
    [Linkedin] Sales Prospecting Perspectives Weekly Recap - Week of February 21, 2014
    LinkedIn just opened its publishing platform to all users , according to Social Media Today. 'Happy Friday, Sales Prospecting Perspectives readers! We hope you had a productive week; we sure did, and this afternoon we''ll be having a contest between inside sales reps who passed leads this week. Great advice! They will trumpet your worth.
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Linkedin] Free and Paid Ways to Promote Your Blog
    Facebook, Twitter, LinkedIn, Google+, etc.) 'You post an epic blog before you leave the office, and fall asleep that night dreaming of your impending fame. You return to the office the next morning to find your epic blog has but one share on Facebook and two tweets. The Internet is abounding with content. Freebies. Spend Some Money.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 3, 2012
    [Linkedin] How to Get Your Prospects to Call You Back in 2012
    Are they active on networks like LinkedIn or Twitter? It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call. Leveraging existing connections. Little Research Goes a Long Way. What are they saying. Prospecting Sales 2.0
  • THE ROI GUY  |  THURSDAY, JUNE 6, 2013
    [Linkedin] Which One: Sales Skills or Sales Tools?
    To learn more about the modern Sales Tools you can leverage to make a big difference in your selling effectiveness, click here: [link] To join the debate, you can click here (LinkedIn discussion group Technology Sales Professionals): [link]. 'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 28, 2010
    [Linkedin] B-to-B Marketers Outpace B-to-C Among Leading Social Media Initiatives
    LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! recently read an article in eMarketer.com that I thought I’d share some highlights. Areas where we excel are in maintaining company-related profiles on social sites, microblogging and participating in 3rd party discussion sites.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Linkedin] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Related Posts: Sales Best Practices include Marketing-Sales Alignment Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently An Email to Bob in Sales: Thanks for aligning with us in Marketing. I am also active on Google Plus. How boring.  A closer look: People. Process.
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