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  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. Brand Insider) Is Eye Tracking Coming to Google Glass? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Linkedin] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  THURSDAY, MAY 9, 2013
    [Linkedin] The Importance of Content Distribution to B2B Brands
    While a good marketer can be fairly invisible in their content distribution methods, it does show the need for making sure your content gets in front of the right people (and not just on Facebook, Twitter & LinkedIn). 'newspapers (Tehr?n) B2B selling is about building relationships with potential customers and being a knowledge resource.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 21, 2010
    [Linkedin] Thought Leadership: Repurpose, Repackage, Refine Messages
    Use Other Social Media Outlets - post comments on your Facebook wall, tweet about them and use the content on the appropriate groups on your LinkedIn account. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! This goes beyond the posts you’ve done. You get the idea.
  • HUBSPOT  |  FRIDAY, JUNE 10, 2011
    [Linkedin] A Startup's Social Media Starter List
    Or, use a social media monitoring tool like HubSpot's to monitor relevant conversations across more social media sites, including LinkedIn Answers and blog comments. Where do you actually start ? Learn about your market's problems. You don't need to set up expensive focus groups anymore to hear what your potential customers think.
  • GREAT B2B MARKETING  |  FRIDAY, MARCH 23, 2012
    [Linkedin] Pull Marketing – a Valuable Strategy to Stay in Touch with Prospects
    Every connection you can make though LinkedIn, Twitter or your blog, gives you many future opportunities to educate your prospects and bring them into your sphere of influence.  Timing is an extremely important element in B2B marketing and sales.  Most prospects are somewhere in between these extremes.  They are anyway, so why fight this? 
  • GREAT B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Linkedin] Patience and Persistence – A Powerful Combination in Marketing
    Write that blog post, update your LinkedIn, or send some tweets, even when you don’t feel like it.  As has been stated in works ranging from the Bible to the Beatles, there is a time for every purpose. Sometimes the best course is to persist and push through the obstacle and sometimes the best course is to apply a little dose of patience. 
  • GREAT B2B MARKETING  |  MONDAY, DECEMBER 30, 2013
    [Linkedin] Marketing Resolutions for 2014
    While sending out my end of year message to  LinkedIn contacts, I estimated that less than half of the company names are indicative of what the company actually does. 'Someone sent me a list of “unusual New Year’s resolutions” and I found two to be particularly interesting: I will not bore my boss with the same old excuses for taking leave.
  • B2B VOICES  |  TUESDAY, NOVEMBER 6, 2012
    [Linkedin] The Three I’s of Social Business Media
    As these tools have evolved from communication experiments to integrated marketing tools the next phase we need to watch will be the transition to how Twitter, LinkedIn and other tools become part of an organizations’ business processes. Influence, Information, Interpretation. Part of this transition will cause frustrations. ”).
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 27, 2012
    [Linkedin] The Straight Dope On List Vendors
    Then I became desperate and posted the question up on an inside sales forum on Linkedin. A few weeks ago I went through the painstaking process of trying to find a decent list of IT contacts in the public sector. Plus they could only provide me the data on cd-rom, yikes! Bad move. Yep, like I have $24,000 to spend. I'll pass.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 27, 2012
    [Linkedin] Is Your Inside Sales Team Married To The “Top-Down” Sales Approach?
    I was recently reading a comment posted on Linkedin that really caught my attention. The comment was in response to a question about how to get through gatekeepers in order to get in touch with executive level contacts. If you were to follow the mindset of the gentleman I described above, you’d miss out on a lot of great opportunities.
  • WEBBIQUITY  |  WEDNESDAY, AUGUST 25, 2010
    [Linkedin] The Ultimate Social Media Information Destination: Social Media Informer Launches
    Share this on LinkedIn. Now you can, at Social Media Informer , a social media content hub launched today. SMI was developed by some of the same people as the popular B2B Marketing Zone b2b marketing portal. The site also offers newsletter options making it easy to keep up with latest and most popular posts. Share this on Bebo. Digg this!
  • FIFTH GEAR ANALYTICS  |  THURSDAY, APRIL 19, 2012
    [Linkedin] Hybrid Sharks and the Evolution of Marketing
    Connect with Barb on  LinkedIn  or follow her on  Twitter. Barb Coté. Scientists have reported the discovery of hybrid sharks — a cross between the Black Tip Shark and the Austrailan Black Tip Shark. The Australian Black Tip lives only in warm tropical waters, and is slightly smaller than the more common Black Tip that is found globally.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Linkedin] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    Bonus: If you need help creating cover photos for all your social networks, we''ve created free templates you can use for Twitter, Facebook, LinkedIn, YouTube, and Google+. 'When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. It takes up almost a quarter the screen on most desktop browsers.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 9, 2012
    [Linkedin] Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board
    An example would be if your marketing team focuses on building out Facebook, Twitter, LinkedIn, and Google+ in the first quarter , and then focuses on blog commenting and building influencer relationships in the second quarter. by Dayna Rothman If you are from the IT world, you may have heard the concept of creating an IT governance board.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Linkedin] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Follow Ve Interactive on Twitter Follow Beth on Linkedin 'Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. In a recent companywide meeting at Ve Interactive US HQ , we discussed Steve Job’s secrets to great presentations. And why should they continue to care?
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 8, 2013
    [Linkedin] 7 Ways B2B Marketers Can Maximize the Impact of Native Advertising Campaigns
      But there’s another major website B2B companies should look into using: LinkedIn, which recently overtook Twitter as the most popular social distribution channel among B2B marketers. sample Adobe Sponsored Post on LinkedIn. 'These days, it seems like the marketing world can’t stop talking about native advertising.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin] 20+ Amazing Examples Of Content I Wish We Created
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I have to admit that I really geek out when I see a great piece of content. Just look at this photo  on the left from Flickr. Amazing! Right? Videos, Photos and Vines I Wish We Created. And 1.8
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Linkedin] 7 Reasons You're Not Generating Leads From Social Media
    Same with LinkedIn, Google+, and other platforms you may be a part of. This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Ineffective Ways to Generate Leads From Social Media. Connect with HubSpot
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 8, 2012
    [Linkedin] Marketing Strategy and Planning: How To Avoid Marketing Budget Disasters
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. And what was the return on the investments you made? am always completely amazed at how few of us can answer this question. And I understand this is hard. Accountability is tough on B2B Marketing organizations.
  • HINGE MARKETING  |  MONDAY, MARCH 31, 2014
    [Linkedin] New Research Report: Why and How Clients Seek Visible Experts
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Hinge has just released a new study on why and how clients select and use high visibility experts. It’s called Finding Experts: Why and How Clients Seek Visible Experts and is available as a free download. About the Research. How Clients Find Experts.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JUNE 18, 2013
    [Linkedin] How to Make SaaS Gamification REALLY Work for YOU
    Although arguably not a B2B SaaS product, LinkedIn offers a great example of gathering gamification using a technique that’s easily applicable to B2B SaaS marketing and product management. Yet LinkedIn has found this technique highly effective in both collecting user data and reducing churn. SaaS Gamification Fun Factors. Hunting.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Linkedin] Canadian Companies Use of Social Media
    Leave a comment below or join the Mi6 Marketing Professionals Peer Network Linkedin Private Group and discuss this with me and other marketing professionals. The Mi6 Chart of the Day is a new blog series where we feature a chart each weekday that we think is relevant and of interest to our readers. Some Thoughts to Consider.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 22, 2011
    [Linkedin] When life knocks you down, get up
    On Friday, a fellow Notre Dame grad connects with me on Linkedin. Lead Generation Companies | The Power of Perseverance. Author’s note: One of my all-time favorite posts. In a recent Laugh and Learn (our weekly show on B2B marketing featuring wit and humor) the topic was a great video on free hugs from Italy. Haunting music too.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 23, 2010
    [Linkedin] Building a B-to-B Social Media Lead Generation Program Targeting.
    So you need to develop a strategy to communicate the type of information your target audience wants and then overlap its content distribution platforms like Twitter, LinkedIn, Facebook, Blogs and Forums. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! These, by no means, are all the steps.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 9, 2010
    [Linkedin] How to Use the Social Web to be a Star at Work
    Share this on Linkedin. A few years ago, I was in a graduate leadership program at Carnegie Mellon University and took a class from a talented educator and author named Robert E. Kelly.  Dr. Kelly had just written a book called “ How to be a Star at Work.&# (disclosure: I am receiving no affiliate income from this or any other book!).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 27, 2011
    [Linkedin] What PR Pros Can Learn from The Huffington Post
    LinkedIn. by Joe Chernov | Tweet this The Huffington Post built a media empire on the back of the digital zeitgeist.  The blog’s hiding-in-plain-sight genius involved a nose for water cooler conversation and an eye for resultant keyword searches. For the sake of comparison, Newsweek sold for $1. Of course not. It worked.  Share email. Reddit.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Linkedin] Ready to Nurture? Simply Remember Your A,B,C's
    Will you be using LinkedIn groups or Facebook pages? Savvy is happy to have Steve Gershik, President of 28marketing, guest posting for us today. He shares his insight as a Demand Generation strategist on lead nurturing. Frequently, a marketing manager or director will ask me the steps necessary to start developing a lead nurturing program.
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Linkedin] How to Get Your Executive Team Active in Social Media
    You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site. 'As a savvy inbound marketer, you already know that social media is a must-have in your marketing strategy. You live and breathe social media every day on the job. This is where you come in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 21, 2010
    [Linkedin] Three reasons why the “experts” are wrong about social media measurement
    Share this on Linkedin.  . There is an argument around the blogosphere that is DRIVING ME CRAZY.  . Their point is that you just need to accept the social web as something ubiquitous and necessary, so why worry about it?  . This is lunacy.  Here are three reasons why this “no need to measure&# view is an irresponsible position:  .
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 3, 2011
    [Linkedin] Why Product Launch Plans Need to Include Social Networking
    It takes time to establish a following, a rapport with your connections, and credibility on social media sites like Twitter, Facebook and even LinkedIn. Tweet. recently provided some marketing consulting and services for a technology start-up about to launch a new product. ” Their answer? Social Media/Web 2.0
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Linkedin] 4 Ways to Use Email to Increase Followers and Expand Social Media Reach
    Facebook, Twitter, LinkedIn) in the sidebar, header, or footer of your email templates. For example: Highlight an individual as “fan or follower of the month” Feature the best discussions or comments from Facebook or LinkedIn in your email newsletters. Include 'Follow Us' Buttons. Add Social Sharing Buttons. clicks.
  • SALES LEAD DYNAMICS  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] What’s Your Prospecting Plan? – Part I
    You can find connections through LinkedIn. Prospecting – present participle of pros·pect (Verb). Search for mineral deposits in a place, esp. by means of experimental drilling and excavation. Look out for; search for: “the responsibilities of salespeople to prospect for customers” Source: Wikipedia. Most of us network. 
  • INSIGHTIQ BLOG  |  WEDNESDAY, JUNE 13, 2012
    [Linkedin] Eloqua Raises the Bar Once Again
    Connect with us on   Twitter ,   Facebook , and   Linkedin There is a vast difference between our clients’ data and transactional requirements (think Big Data and B2C) and the world we operate in as a customer engagement agency with a very narrow B2B focus. This makes it essential to rally around best practices.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Linkedin] Analytics at Work in the Ever-changing World of TV
    Connect with us on  Twitter ,  Facebook , and  Linkedin Television used to be simple. Your TV was connected to a cable and you received a certain amount of channels that were paid for in advance. These channels brought you a variety of shows. Although this setup was simple, it was far from being tailored to the consumer.
  • DIGITAL VOICES  |  FRIDAY, JULY 16, 2010
    [Linkedin] Maximizing the effectiveness of your social marketing activities
    While your web site may still be the primary platforms to share information -  Company blogs, Twitter, Facebook, Foursquare, Linkedin etc. may The proliferance of social channels over the last 5-6 years is simply amazing. may provide other platforms to communicate with our audience. . Do you need to  because your competitors are in it?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 18, 2011
    [Linkedin] Find New Customers Fan of the Month – Arthur Germain
    Subscribe to this blog, Like us on Facebook or follow Find New Customers on Linkedin. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 11, 2011
    [Linkedin] Find New Customers Fan of the Month – Arthur Germain
    Subscribe to this blog, Like us on Facebook or follow Find New Customers on Linkedin. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Why don’t you follow him?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 28, 2011
    [Linkedin] Find New Customers Fan of the Month – Antonio Dimitriadis
    According to Linkedin, Antonio is 4 Language Marine Engineering Consultant at Piraeus Marine Services , S.A. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Perkins.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 21, 2011
    [Linkedin] Find New Customers Fan of the Month – Antonio Dimitriadis
    According to Linkedin, Antonio is 4 Language Marine Engineering Consultant at Piraeus Marine Services , S.A. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Perkins.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 7, 2011
    [Linkedin] Find New Customers Fan of the Month – Antonio Dimitriadis
    According to Linkedin, Antonio is 4 Language Marine Engineering Consultant at Piraeus Marine Services , S.A. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. Embrace them. in Greece.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 1, 2011
    [Linkedin] Find New Customers Fan of the Month – Antonio Dimitriadis
    According to Linkedin, Antonio is 4 Language Marine Engineering Consultant at Piraeus Marine Services , S.A. B2B Lead Generation | Find New Customers Fan of the Month for October 2011. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Antonio Dimitriadis. in Greece. Perkins.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 19, 2011
    [Linkedin] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than b2b marketing expert Kenny Madden.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 5, 2011
    [Linkedin] Find New Customers Fan of the Month – Kenny Madden
    According to Linkedin, Kenny is the Director of Business Development at Spiceworks in Austin, TX and the owner of Madden Acquisitions. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Kenny Madden. We really appreciate it.
  • SAZBEAN  |  MONDAY, JUNE 20, 2011
    [Linkedin] Understanding the Different Ways People Consume Content
    Think about how you consume content on Twitter (if you use it) versus Facebook versus LinkedIn or blogs. On Twitter you probably only pay attention to what’s going on now. Very few people bother to scroll back through all the tweets of people that they’re following. Type of Content. Timing. Location. Device. Appropriateness.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 14, 2010
    [Linkedin] Why RSS Is Still Important for Your Business
    Do you have your blog automatically post to Facebook, LinkedIn or Twitter? In case you missed it, there’s been some talk lately about whether or not RSS is dead. RSS feeds make it really easy for people to subscribe to your website and get updates via email or RSS readers (such as Google Reader or iGoogle). Search Engines. Monitoring.
  • SAZBEAN  |  MONDAY, JULY 19, 2010
    [Linkedin] Improve Your Tweets Using HootSuite’s Twitter Stats
    This can be especially useful if you use HootSuite to send a message to multiple social networks (Twitter, Facebook, LinkedIn, etc.) An important part of any strategy is measurement — so you know what’s working and what’s not and where to improve. But how do you know what your audience likes or dislikes? Daily Clicks.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Linkedin] Create a World of Marketing Automation Through Good Content—and Imagination
    With a just a few pieces of quality content you can make a big impression by promoting the content through Google, LinkedIn, Facebook, Twitter, and other social channels.  by Kelly Waffle “The way to get started is to quit thinking and begin doing.”  I think Disney’s advice rings true today for those considering marketing automation. 
  • WRITTENT  |  WEDNESDAY, JUNE 19, 2013
    [Linkedin] 7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest
    It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. 'With 25 million members and growing , Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. Experiment.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Linkedin] 10+ Essential Research Reports & Guides for B2B Marketers
    The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. 'B2B marketers struggle with common challenges. Sometimes they provide new opportunities and directions. View the full report.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 30, 2011
    [Linkedin] 6 Facts You Should Know About Memorial Day
    LinkedIn. by Jesse Noyes | Tweet this Memorial Day is synonymous with much of Americana: the start of summer, picnics – even one-day car sales. But it’s important to remember the true meaning of the day, which is honoring those who sacrificed their lives serving the US. 1.     Memorial Day was originally called “Decoration Day.” John A.
  • WRITING ON THE WEB  |  FRIDAY, JULY 15, 2011
    [Linkedin] Online Persuasion: How to Write to Create Desire
    Share this on LinkedIn. When writing online , how can you appeal to readers’ emotions on a business-oriented site? Online persuasion works best when you appeal to both the logical and emotional centers in the brain. Many online content marketers misunderstand what it means to “appeal to emotions.”  It’s easier than you might think.  Stories.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Engaging Content: 7 Tips to Get Readers to Think
    Share this on LinkedIn. When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. m reminded of an excellent book on creating effective website design called Don’t Make Me Think. How can you do that?
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 27, 2010
    [Linkedin] Engaging Content: Get Emotional, Really Emotional
    Share this on LinkedIn. How can content  marketers create content that engages – truly engages – the emotions of readers ? When Harry Met Sally , Sally insisted men could never tell when women were faking an orgasm. To prove it, she demonstrated her own audio version, fully clothed, sitting in a crowded restaurant. Digg this!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 19, 2012
    [Linkedin] The State of Social Marketing
    From a B2B standpoint, if Highlight were to use LinkedIn’s API instead of or in addition to Facebook’s, then that’s potentially a very interesting tool for B2B companies. by Joe Chernov | Tweet this At last week’s South by Southwest Interactive festival in Austin Texas, I participated in a panel discussion on The State of Social Marketing. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 7, 2010
    [Linkedin] An Interview with Sean Geehan, CEO and Founder Geehan Group
    Share this on Linkedin. I met Sean at a recent ITSMA Marketing Leadership forum. Many of his ideas really hit home for me so I wanted to share these with you. So tell me about the typical concentration of B2B customers versus B2C customers? A:  In the B2B world, the actual number of customers is microscopic when compared to B2C.  Tweet This!
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Linkedin] How to Make Customer Experience the Heart of Your Internet Marketing Strategy
    Social graph: Behavior on social networks like Facebook and LinkedIn. In other words, don't spend your time on Facebook if your audience is on Quora and LinkedIn. Or follow your company on LinkedIn. Here's a question for you: How much does customer experience factor into your marketing strategy ? Let's learn more, shall we?
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 20, 2012
    [Linkedin] Case Study: Why Every B2B Business Development Executive Should Blog [INTERVIEW]
    Similarly, I have found good business leads from LinkedIn Answers forums. In my work consulting, coaching, and speaking to various organizations on how to leverage social media for their business objectives, I sometimes come across some that I feel can be role models in terms of how they utilize social media for their company. Absolutely!
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 19, 2012
    [Linkedin] 8 Tips for Evaluating B2B Online Advertising Opportunities
    Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Last week we looked at 6 ways to find new B2B advertising opportunities using free resources and a bit of creativity. But how do you evaluate new potential publishers you are not familiar with? Do you really want to be there? Is it well written?
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Linkedin] Why You Need Social Media, Even if Your Customers Don't
    Can any B2B company make the case that its target audience isn't on LinkedIn? Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc. Well, here's the thing: your customers probably are on social media. And eMarketer predicts there will be 1.43 you get the point.
  • HUBSPOT  |  MONDAY, SEPTEMBER 9, 2013
    [Linkedin] The Complete Guide to Updating and Republishing Outdated Blog Content
    To determine how many social shares a post has, enter its URL into LinkTally.com , a free tool created by HubSpot Social Media Scientist Dan Zarrella that tells you how many times a URL has been shares on Facebook, LinkedIn, Google+, and Twitter. Facebook, LinkedIn, Twitter, Google+, etc.). not so much. Not too shabby, huh? Why Bother?
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Linkedin] Hubspot Review
    Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles. Marketing departments at mid-size companies. Small Businesses.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 8, 2010
    [Linkedin] Vote for Your Favorites in the B2B Twitterer of the Year Awards
    Share this on LinkedIn. Nominations and voting are now open for the B2B Twitterer of the Year (B2BTOTY) awards. Here’s your chance to recognize your favorite B2B organization or individual for their exceptional Twitter skills. National / International B2B Services. B2B Small to Mid-Sized Businesses (B2B SMB). B2B Organizations.
  • EARNEST ABOUT B2B  |  TUESDAY, SEPTEMBER 14, 2010
    [Linkedin] Vital statistics for B2B marketers – The case study
    LinkedIn: With a bit of clever footwork and the help of a blog post, we worked out how to embed video as a Google Presentation into our professional profiles on LinkedIn. Back in June, Earnest began its very own social media experiment. Take a whole selection of statistics from the heady world of b2b. Then spread the word. Objectives.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Linkedin] How to Select the Perfect Image for Your Next Blog Post
    Remember, the first image in your blog post is usually what gets pulled in when people share links to your content on Facebook, Google+, and LinkedIn. 'By now, you''ve probably heard about the importance of visual content. me too. Things to Consider When Selecting the Perfect Blog Post Image. 1) Do you have the right to use it? how''d I do?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 17, 2011
    [Linkedin] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    LinkedIn. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark. Now is the time for the C-suite to adopt Revenue Performance Management – and in the video below Steve gives 5 reasons why. Click here to view the embedded video. Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Linkedin] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    LinkedIn. by Jesse Noyes | Tweet this. Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Where once only people could be tagged in photos, now pages (brands, celebrities, etc.) can be tagged as well. It might seem small, but for marketers this could represent a boon. Think about it. That’s great.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2012
    [Linkedin] Everything Marketers Need to Know About SOPA
    Just think about sites like Facebook, Twitter, YouTube, LinkedIn and the like whose sites are posted with countless links from users daily. By now, you've likely heard about the controversy that is SOPA , the "Stop Online Piracy Act." If the bill passes in two weeks, internet marketers will definitely feel the heat, too. Here's why.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 4, 2011
    [Linkedin] Social Media Measurement – Would You Still Do It If There Was No ROI?
    Please tell me your thoughts in the comments below or on Twitter , LinkedIn , Facebook. There has been plenty of debate about the ROI of social media. And And just before my friend  Eric Wittlake went on vacation this week, he stoked my creative juices once again with this thought-provoking post about social media measurement. Eventually.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 26, 2010
    [Linkedin] Content Marketing Tips from Computer Games
    Progression dynamics : When LinkedIn shows a bar graph to indicated your level of participation, users want to do what it takes to push the bar up to 100%. Share this on LinkedIn. What can we learn from online computer games about content marketing for business? lot, apparently. Money spent on games has now surpassed movies and books.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 17, 2012
    [Linkedin] Top 10 Social Media Blogs to Follow in 2012
    Awaken Your Superhero  - I’ve already spoken praise for Christopher Penn, the man behind this site and an extremely valuable newsletter, in my post on Top LinkedIn Open Networkers and Connectors to Follow in 2011. Social media has gone from being a pastime to a necessary component of any brand and business. Enjoy! Thanks!
  • THE ROI GUY  |  THURSDAY, JUNE 6, 2013
    [Linkedin] Which One: Sales Skills or Sales Tools?
    To learn more about the modern Sales Tools you can leverage to make a big difference in your selling effectiveness, click here: [link] To join the debate, you can click here (LinkedIn discussion group Technology Sales Professionals): [link]. 'If you gave a weekend duffer Tiger Wood’s golf clubs could they win the next tournament? No way.
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. .  . Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic. So I decided to do a blog post on blogs!  Blogs are an ideal medium for fresh content. Posting
  • NUSPARK  |  THURSDAY, AUGUST 23, 2012
    [Linkedin] Top 10 Reasons You Need a Corporate Blog for Lead Generation
    You’ll need to promote the blog via newsletters, email signatures, LinkedIn, and other distribution channels. .  . Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. It’s an essential internet marketing tactic. So I decided to do a blog post on blogs!  Blogs are an ideal medium for fresh content. Posting
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Linkedin] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    Related Posts: Conversion Rate Optimization Partners/Alliances LinkedIn and Twitter Advertising and Marketing Options; A Primer. Proper conversion rate optimization requires testing of landing pages. The best way to learn is to try new features yourself; which is what I did with my WordPress website. Step 2: Name your experiment. Excellent!
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin] How to Create a #Winning Content Marketing Campaign
    For an online content marketing strategy this could incorporate eBooks, White Papers, Blog Posts, Social Networking Pages (Twitter, Facebook, LinkedIn), Groups, Infographics to name but a few. But what are some of the key steps to a successful content marketing campaign? Mapped Against Business Goals. Target Audience/Persona Development.
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 19, 2013
    [Linkedin] Tips for Maximizing Your Content Marketing’s Potential for Exposure
    Twitter, Facebook, Google+, LinkedIn, YouTube, and other sites and services are an excellent way to generate exposure for your content. Many vendors like Google, Bing, Facebook, YouTube, and LinkedIn have PPC (pay-per-click) or pay-per-impression advertising options to help you get your content in front of your target audience.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 14, 2013
    [Linkedin] The Four Pillars of B2B Content Strategy
    In other words, tweet about it, and post it on Facebook, Google+ and LinkedIn more than once. 'I was approached the other day by one of our clients, the CMO of a technology firm who asked me my thoughts on his company’s content strategy. After taking a look at what they were doing, I agreed that they had a lot of good content. Space.
  • HUBSPOT  |  THURSDAY, JUNE 16, 2011
    [Linkedin] The 3 Habits of Successful Social Sellers
    It is the key to selling more with tools like Facebook, Twitter, podcasts, YouTube, LinkedIn, and blogs. Tap Facebook, Twitter and LinkedIn to build interest and relationships for complex sales. This is a guest post by Jeff Molander, author of Off the Hook Marketing: How to Make Social Sell. Get back to basics. Yes, old.
  • MARKETING LEADERSHIP COUNCIL   |  WEDNESDAY, SEPTEMBER 19, 2012
    [Linkedin] 4 Ways B2Bs Can Integrate Digital
    LinkedIn vs. Facebook). We recently polled B2B CMOs on their top priorities for next year and “Digital integration” came pretty high on the list.  Since buyers increasingly delay contact with Sales in order to do their own supplier research online, digital is a pretty hot topic for B2Bs.  Cisco is a great example here.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Linkedin] 11 Types of Marketing Emails You Could Be Sending [+ Free Templates!]
    Well, if you're making good use of LinkedIn Groups or Google+ Events, email has everything to do with social media! As the administrator of LinkedIn Group, when you send a LinkedIn Announcement , you're directly reaching a LinkedIn user's inbox. We see great examples in our inboxes, or even showcased in blog posts.
  • B2B IDEAS @ WORK  |  FRIDAY, OCTOBER 29, 2010
    [Linkedin] Character Study: Chiquita Banana
    Get your B2B LinkedIn Toolkit. As with many animated advertising mascots, Chiquita Banana was the brainchild of an established cartoonist – in this case, Dik Browne, creator of Hagar the Horrible. Chase Mitchell is a copywriter at MLT Creative, an Atlanta-based advertising agency specializing in business-to-business marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 6, 2011
    [Linkedin] 5 Resources For Warming Up Your Lead Nurturing
    LinkedIn. by Heather Foeh | Tweet this. Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. Here’s a round-up of some recent and popular discussions and posts about lead nurturing to jump-start your Friday creativity. Sorry, I couldn’t resist.). Or do you ever?
  • B2B VOICES  |  FRIDAY, JUNE 22, 2012
    [Linkedin] Are Newspapers Fading? And What Can B2B Communicators Do About it?
    Why LinkedIn’s Company Pages Now Matter More. The newspaper business is certainly getting a lot of attention these days, but not much of it is good news. The Newspaper Association of America recently released data on newspaper advertising revenue for the first quarter of 2012 and it a trending chart pointing in the wrong direction.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 22, 2010
    [Linkedin] Creativity… a Sales Thing!
    Thoreson writes Your Sales Management Guru blog and contributes regularly on LinkedIn and other online publications. entails leveraging the same social media used by customers—Twitter, LinkedIn, Facebook, blogs and others. Creativity… It’s a Sales Thing! The good news? Be open : listen to others, try to accept new ideas. Sales 2.0”
  • TRADESMEN INSIGHTS  |  THURSDAY, JULY 1, 2010
    [Linkedin] 50 Power Twitter Tips to Help B-to-B Marketers
    Can you invite Twitter followers to your other social platforms, like LinkedIn or Facebook ? Please remove Twitter from LinkedIn. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! use it all the time and it’s one of the best lead generators for my blog. It’s perfectly okay.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Linkedin] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories How to Become a Visible Expert: A Conversation With Mark Amtower 3 Strategies to Take LinkedIn to the Next Level What Every Managing Partner Needs to Know About Marketing Professional Services So, what is content marketing? Writers.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Linkedin] How to Manage Successful Webinars, Part 3: A Post-Event Checklist
    The email will typically include content related to the event, e.g. presentation slides, background information, access to a post-webinar discussion in your LinkedIn group, etc. Before, and during the event, you’ve used LinkedIn, Facebook, Twitter, etc. Number of comments/likes/shares on Facebook and LinkedIn. Now what?
  • SALES CHALLENGER  |  MONDAY, AUGUST 26, 2013
    [Linkedin] How to Get Social Selling Right
    Using social networking and social media channels like LinkedIn, Twitter, etc., 'As discussed in earlier posts, we know that the best sales reps are shaping the nature of customer demand by delivering disruptive insight where customers learn , effectively reframing how customers think about their business.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 6, 2011
    [Linkedin] Goldilocks and the 3 Lead Nurturing Programs
    LinkedIn. by Heather Foeh | Tweet this. If Goldilocks left the forest and went into the wonderful world of marketing automation , she might experience a sense of déjà-vu. When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, FEBRUARY 6, 2013
    [Linkedin] How to Time Your Social Media Updates
    The wisdom behind this is that it is during these times that most of people find some time to check their Facebook, LinkedIn, Twitter and Pinterest among other social networks. If you have something important to say on social media, make sure it gets heard! Determine their age, geography, and reason for reading your social updates. An L.A.
  • B2B LEAD BLOG   |  TUESDAY, APRIL 19, 2011
    [Linkedin] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
    Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. The official verdict from MarketingSherpa has just arrived, in the form of their third annual B2B Social Marke ti ng Benchmark Report.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 28, 2012
    [Linkedin] 3 Skills That Transcend Sales Titles
    They know how to manipulate search engines, LinkedIn, and other contact generating solutions to find a number of people to investigate. Sales Prospecting Perspectives is pleased to bring you a guest post written by Chris Snell , Inside Sales Manager for SMB at Care.com. Prospecting. Prospecting is what fills your pipeline for the future.
  • FUNNEL FOCUS  |  THURSDAY, APRIL 14, 2011
    [Linkedin] Interview: Mike Damphousse Answers 5 Questions on Integrating Human Touch Points into Lead Nurturing
    So the simple act of having the rep verify the title, say with LinkedIn, is significant. In the Lead Nurturing Cookbook , we offer a recipe for managing and qualifying inbound leads using your marketing automation platform. EM: What role does telemarketing play in qualifying inbound leads and why is this role critical to the process?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2011
    [Linkedin] 3 European Marketing Trends
    LinkedIn. by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 3, 2014
    [Linkedin] 3 Traits Of Superstar Marketers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'What separates the best marketers from the rest? couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Empathy.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 20, 2012
    [Linkedin] How to Accelerate a Close
    And if you’re unwilling to risk putting them off, the least you can do is put that information in places where you know they’ll see it, such as Twitter, or Facebook, or a LinkedIn group to which they belong. So how do you close a deal now that’s forecasted to close two months from now? Make an immediate close attractive. Stay top of mind.
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Linkedin] Foursquare: 3400% Growth In 2010 [Infographic]
    While 6 million users may seem like a lot, it is still far fewer than social media powers like Twitter, Facebook, and LinkedIn. One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 9, 2012
    [Linkedin] Online Reputation Management: Defending Your Company from Google Defamation
    Facebook and Twitter are both beneficial, but the best social media platform for obtaining Google ranking success is, believe it or not, LinkedIn. by Dayna Rothman We’d like to welcome Rich Gorman as our guest blogger for today. Rich is very experienced in the field of online reputation management techniques. This is not a matter of vanity.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 6, 2011
    [Linkedin] Welcome Luke – To A Social World
    So we announced his birth on Twitter and Facebook and LinkedIn. My son, Luke William Brenner, was born on Wednesday October 5th at 4:25am. He weighed in at 8 pounds, 10 ounces and measured 22 inches long. My wife Elizabeth and the baby are both doing great as we plan to return home from the hospital today. Sign him up for Facebook?
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