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The Marketer’s Ultimate Guide to LinkedIn Native Video

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Marketers are embracing LinkedIn Native Video, where they can dramatically increase engagement with prospects and others. Read our how-to guide for a winning strategy.

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How to Create an Organic LinkedIn B2B Marketing Strategy

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Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.

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5 Groups to Join on LinkedIn if You’re in Marketing

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LinkedIn groups are, in fact, still a thing. Because for folks like us, LinkedIn is a must. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

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B2B Marketing Department Structure: Finding the Right Approach

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You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand. This is just a big-picture overview.

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3 Ways to Start Earning Links

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You reach out to Ann (perhaps on LinkedIn) and tell her you were so inspired by her book that you wrote a post about it. So you write a blog post titled “7 Lessons from Ann Handley’s ‘Everybody Writes’ That Grew Our Email Subscribers by 30%.” But you don’t stop there. You must be authentic.

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Digital Advertising Terms and Jargon Every Marketer Should Know

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Advertisers can target lookalike audiences on digital advertising platforms such as Facebook and LinkedIn. A lookalike audience describes a target audience that shares demographics, interests, behaviors, or other attributes with your existing customer base. What is a Lookback Window?