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  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Linkedin] A Beginner’s Guide to LinkedIn Showcase Pages
    Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages. LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. Differences Between Showcase Pages and Other LinkedIn Pages. What are Showcase Pages? Social Medi
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 14, 2010
    [Linkedin] What was Linkedin Thinking?
    Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. The primary tool and channel for our launch and to build the community was our Linkedin Group. There are hundreds of comments and many discussions in our Linkedin group. Then Linkedin changed the way groups worked ! Real different.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Linkedin] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. If you haven’t heard of LinkedIn  Sales Navigator yet, you may want to check it out. Warm Introductions. Sales b2b
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, JUNE 7, 2013
    [Linkedin] Build a Highly Targeted Prospect List Using LinkedIn
    Below you''ll read how he used LinkedIn to jumpstart his prospecting initiative. But first, a datapoint from Cracking the LinkedIn Sales Code , which highlights our 2013 Sales & LinkedIn Survey results. Clearly top sellers use LinkedIn fundamentally different from their colleagues. ( Get the full survey results here.)
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 3, 2014
    [Linkedin] Making the Connection: 7 Tips to Grow Your LinkedIn Network
    It’s not easy to add connections on LinkedIn anymore. That’s why my LinkedIn network has grown over 30% in the last three months. Especially now, since I’m inviting you all to connect with me on LinkedIn.). Okay, now let’s take a look at seven ways to connect with people and build your LinkedIn network. It’s simple.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Linkedin] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
    This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 LinkedIn
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Linkedin] Savvy Speaks: Tips for Engaging in LinkedIn
    LinkedIn is sort of the dark horse of social networking; just about every professional we know is on it, but it doesn't get a lot of attention in the media compared to its flashier cousins, Facebook and Twitter. How do you use LinkedIn to your best professional advantage? Confession: I'm lousy at LinkedIn. I get it.
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Linkedin] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    As we know, LinkedIn can be a valuable and effective form of B2B lead generation. How effective is my LinkedIn profile? Does my LinkedIn profile currently provide my prospects with a positive first impression? Stats You Never Knew About LinkedIn. Can you more tips for creating a killer LinkedIn profile?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin] On LinkedIn, If You Won’t Share, Then I Won’t Care
    My rant has to do with a piece of LinkedIn etiquette. LinkedIn is becoming increasingly important in the world of business networking. I am hesitant to call the service a social network. That being said, we have seen recently that LinkedIn is doing very well as a business and is proving to be useful to professionals. Get it?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. The post CMOs fail to go beyond brand awareness on LinkedIn appeared first on Marketing Insider Group. Social Media LinkedIn LinkedIn Marketing
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Linkedin] Talking LinkedIn Strategy with Mark Amtower
    Sometimes a conversation really takes off. I had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level. On LinkedIn or Google+? Social Media Strategy
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, APRIL 10, 2014
    [Linkedin] [Video] Leverage LinkedIn Connections to Crack Into New Accounts
    What strategies do I recommend for using LinkedIn to connect with others? That''s the power of LinkedIn. Here are three ways that can really help you out. Check your prospect''s profile. Often, you can see what they''re responsible for and even some of their objectives. Finally, check out Recommendations. Who recommended her?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin] How to Optimize Your LinkedIn Profile for Social Selling
    For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. But LinkedIn is a whole different ballgame for people in sales. Buyers use LinkedIn to identify people they can trust and want to work with.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 11, 2016
    [Linkedin] 5 Ways B2B Marketers Can Get the Most Out of LinkedIn Groups
    As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. Don’t Be a Salesman  .
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [Linkedin] How to Get Linkedin Recommendations
    B2B Lead Generation | Linkedin Recommendations. Linkedin is the premier business social network and to have a good profile, you need recommendations.  Every business person needs a Linkedin profile – with a photo and recommendations. asked someone what she thought would be the best way to get more Linkedin recommendations.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Linkedin] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    How much ROI are you receiving from your LinkedIn profile? This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? How many LinkedIn Groups are you a member of? have 500-999.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Linkedin] Want to Publish on LinkedIn? Now You Can
    Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network''s publishing platform. You''ll also be able to follow others'' content without being a LinkedIn connection. Here''s how it works.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Linkedin] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Status Updates :  Just as tweets on Twitter can be a powerful way of sharing information, so can the LinkedIn Status Update.  LinkedIn
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Linkedin] Think You Know LinkedIn? 7 Common Myths Debunked
    Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works. Read on to learn the truth behind some of the most pervasive LinkedIn myths. Social Media
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 4, 2014
    [Linkedin] You’ve Connected on LinkedIn Now What?
    How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not. Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | You’ve Connected on LinkedIn Now What? We’re connected.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Linkedin] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. UC Berkeley allows both their alumni and students to post on their LinkedIn page. So, how does your school use its LinkedIn University Page?
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 17, 2012
    [Linkedin] How to set up a Successful Ad Campaign on LinkedIn
    The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.]. LinkedIn PPC
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin] LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions
    LinkedIn recently announced that they''re opening up publishing access to all users , a perk previously reserved for influencers only. The question they raised was this: Will non-scrupulous users amass their site content and start publishing duplicate content to LinkedIn, causing serious SEO issues? What does LinkedIn say?
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 4, 2014
    [Linkedin] Employer vs. Employee: Ownership of LinkedIn Contacts
    Recently, someone suggested to me that an employee’s LinkedIn contacts could be considered company property and even a protected trade secret of the employer.  Facebook | Google+ | LinkedIn |. Employer vs. Employee: Ownership of LinkedIn Contacts by James Wu - Maximize Social Business. Author information. James Wu.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 6, 2012
    [Linkedin] 10 New Features LinkedIn Introduced in 2011 to Better Leverage in 2012
    Take LinkedIn , who introduced us many new features in 2011 that you might not already be leveraging as the new year in 2012 begins. Here’s a rundown of the ten best features introduced by LinkedIn in 2011 that you’ll want to utilize in 2012: 1.  LinkedIn Today: Social News Delivered. Enter LinkedIn Today.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 24, 2016
    [Linkedin] 6 Tips To Launch A Successful Account-Based Marketing (ABM) Campaign On LinkedIn
    Here are six tips that have helped us succeed -- and succeed fast -- with ABM on LinkedIn. And why on LinkedIn? We’ve found that LinkedIn is a great place for B2B marketers to start with ABM because of its massive scale and B2B-specific targeting capabilities. The first is that ABM on LinkedIn is still very manual at this point.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin] LinkedIn Photos Speak Volumes, What Are Your Employees Saying?
    LinkedIn profile photos: How do they reflect on your company? Which became evidently clear today as I was browsing LinkedIn. LinkedIn proclaims to have “50 million+ members in their professional network” which encourages users to “manage (their) professional identity.” There sure is! You should.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin] LinkedIn Photos Speak Volumes, What Are Your Employees Saying?
    LinkedIn profile photos: How do they reflect on your company? Which became evidently clear today as I was browsing LinkedIn. LinkedIn proclaims to have “50 million+ members in their professional network” which encourages users to “manage (their) professional identity.” There sure is! You should.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] 10 Things B2B Marketers Should be Doing on LinkedIn
    It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Here are 10 things you should be doing on LinkedIn right now. 1.    Update your company description.
  • JUNTA 42  |  SATURDAY, FEBRUARY 28, 2015
    [Linkedin] This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?
    In this week’s episode, Robert and I discuss LinkedIn’s latest marketing solutions launch and what’s likely to be on its radar for 2015 acquisitions to further enhance its toolbox. These new services are built in part on products LinkedIn acquired from Bizo in 2014. Rants and raves include Time Inc.’s This week’s show.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 13, 2014
    [Linkedin] B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?
    Tweet How do you measure the return on investment of a LinkedIn InMail campaign? And I think when you’re in InMail on LinkedIn, you’re taking that time, so opens are significant,” she said. Consequently, the need to quantify efforts in the channel is also becoming quite clear. So, how do you approach it? Meagen asked.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Linkedin] How to Leverage LinkedIn for Lead Generation and Recruitment
    LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). So what can today’s businesses do to optimize their offerings on LinkedIn and get the most from their pages? LinkedIn for Recruiting.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 14, 2015
    [Linkedin] 5 Ways Your Business Should Be Maximizing Your LinkedIn
    If you’re overlooking LinkedIn, your business is ignoring the second-largest social network. That’s right, some data suggests that LinkedIn actually has more dedicated users than Twitter. Overhaul your LinkedIn […]. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. LinkedIn
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 25, 2013
    [Linkedin] LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting
    This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. If not, you should check out our guide to resourcefulness , which includes basic information about how to get started on LinkedIn. Here are some of the tools and tricks I use when I prospect through Linkedin. Tip #15: Export Connections.
  • FATHOM  |  THURSDAY, AUGUST 22, 2013
    [Linkedin] LinkedIn University Pages Will Change Higher-Ed Networking
    LinkedIn is mostly known as a channel for individuals to network with like-minded executives, find a job, build a pitch list, or build a Klout score (for the chosen millions few who rank within the top 5% of all LinkedIn users … remember that?). Education Industry Social Media Company Pages Klout LinkedIn University Pages
  • MARKETRI  |  MONDAY, FEBRUARY 21, 2011
    [Linkedin] Top 10 Self-Defeating LinkedIn Practices | Marketri
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 20, 2012
    [Linkedin] 3 Ways to Be More Relevant on LinkedIn
    A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. With over 90% of corporations using LinkedIn to find needed resources, it’s important to be relevant. You are in the same Linkedin Group. offer LinkedIn profile optimization, coaching and training.
  • HUBSPOT  |  FRIDAY, NOVEMBER 7, 2014
    [Linkedin] The Top 20 LinkedIn Pulse Articles of All Time
    As with any open content platform, there''s going to be some hogwash to sort through, but LinkedIn does a nice job at surfacing the good, relevant stuff into your News Feed. "All time" here is like a year or so. Pulse isn''t that old. How convenient for a blogger writing about the top Pulse articles of all time. Views: 2,867,000.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Linkedin] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Go set it up!
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
    LinkedIn Company Pages  are actually a combination of a number of different modules that are rarely maximized by businesses.  In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. LinkedIn
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Linkedin] 12 Essential LinkedIn Groups for B2B Marketers
    Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Linkedin] How to Use LinkedIn for Business, Marketing, and Professional Networking [Free Kit]
    With over 380 million registered users in over 200 countries and territories, more than four million companies with LinkedIn Company Pages, and professionals signing up at a rate of more than two new members per second, LinkedIn is the world’s largest professional social network.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Linkedin] Expert Tips for Optimizing LinkedIn for Lead Generation
    by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn. They were in forums.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Linkedin] How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]
    Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers. What makes a LinkedIn profile stand out? How do you get more recommendations?
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Linkedin] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Here are a few tips on using LinkedIn to give, and hopefully receive, recommendations: Review your LinkedIn strategy. Click Send.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 22, 2012
    [Linkedin] 5 B2B Social Media Questions to Ask about LinkedIn Answers
    B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. Another component of their success is the mastery of the LinkedIn Answers feature. The final thing you can do is share the question outside of LinkedIn. How Do I Ask a Question?
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Linkedin] 13 Brands Using LinkedIn Company Page Features the Right Way
    Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Blog RSS Feed.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, OCTOBER 2, 2013
    [Linkedin] 3 Tips to Get The Best Response From LinkedIn Inmail
    Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. Here are three tips to help you get the best response from LinkedIn Inmail: 1. Let me just sum it up by saying, LinkedIn InMail is not the silver bullet.
  • HINGE MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Linkedin] 6 Important LinkedIn Company Page Strategy Tips
    LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? LinkedIn is unique in that most users do not want to be entertained on it. Ask questions in your LinkedIn message content.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Linkedin] LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections
    Imagine how big my LinkedIn network would be if I connected with all of them. It turns out that many new employees use LinkedIn as a way to learn about colleagues in their company. According to LinkedIn 46% of people say that they look up coworkers on LinkedIn because it’s better than their employee directory.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 25, 2016
    [Linkedin] LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams
    I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. Social Media
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Linkedin] LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
    In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) LinkedIn's conversion rate also outranked social media as a channel overall. 69%) and Facebook (.77%). Connect with HubSpot
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Linkedin] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell Glass is Head of Products for Marketing Solutions at LinkedIn. Before you invest in #martech,  consider the #customerexperience you want to create Click To Tweet.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 15, 2012
    [Linkedin] Creating Successful LinkedIn Groups: Part 1
    In a previous post,  we looked at a general summation of the benefits of participating in groups on LinkedIn, as well as creating your own LinkedIn groups. But just what makes a successful LinkedIn Group? B2B Web Strategy
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 27, 2015
    [Linkedin] LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit
    Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. The original inspiration for the planned post was a set of three back-to-back conversations I had last Friday with one ABM vendor and two predictive analytics companies (none of which were Fliptop or LinkedIn).
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 20, 2012
    [Linkedin] 5 Steps To Connect With People Outside Your Network On LinkedIn
    Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people aligned with whatever connection policy you might have.  The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know. 
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Linkedin] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 24, 2012
    [Linkedin] 4 Reasons to Get Recommendations on LinkedIn First
    Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. recommend that all my clients get recommendations on LinkedIn first. You need at least three recommendations to have a Linkedin profile that is 100% complete.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Linkedin] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. There are LinkedIn successes – and then you have people like Lewis Howes , who started a seven-figure business by leveraging LinkedIn in multiple ways. How many LinkedIn profiles have you read?
  • FATHOM  |  THURSDAY, MARCH 27, 2014
    [Linkedin] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
    LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. In other words, it’s better for LinkedIn members because they can follow the parts of your business they’re truly interested in. Don’t worry, it’s a good thing! link].
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 5, 2011
    [Linkedin] Will the Real LinkedIn Search Results Please Stand Up?
    In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. Are you performing the way you’d like on LinkedIn?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, MARCH 3, 2015
    [Linkedin] Sequencing: Learn This First on LinkedIn
    Agile Selling Mini-Course Video #4. You’re already getting smarter. By now, you’ve discovered rapid learning requires you to do things a whole lot differently from your normal ways. Shoot, your old high school teachers would really be impressed at how organized you are now. Working Smarter
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
    When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. Here''s a quick little "template" you can use that makes for a LinkedIn recommendation that''s specific, honest, succinct, and helpful for the person you''re recommending. Awww, she has?!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 20, 2013
    [Linkedin] LinkedIn Launches Company Showcase Pages for B2B Brands
    LinkedIn announced showcase pages as an expansion of company pages. LinkedIn will let you create up to 10. Do these showcase pages seem to be all about big brands and not relevant to smaller B2B companies, or do these give you ideas about how to segment your LinkedIn company updates? LinkedIn Marketing Social Networks
  • NUSPARK  |  FRIDAY, NOVEMBER 29, 2013
    [Linkedin] Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects
    LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  There are many books, blogs, and guides that discuss how to use LinkedIn. The benefits for using LinkedIn for prospecting are many: Using search tools for identifying those prospects.
  • FATHOM  |  WEDNESDAY, NOVEMBER 6, 2013
    [Linkedin] 7 Ways Manufacturers Can Make the Most of LinkedIn
    If you’re in the manufacturing industry , consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members , and that number continues to grow. To do so, here are seven ways you can make the most of LinkedIn for your manufacturing company. 1. Join a LinkedIn Group.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Linkedin] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    What does a good craft beer bar have in common with a great LinkedIn profile? There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. And you can get to the realization that you need to change your LinkedIn profile by asking yourself some very pointed questions.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 7, 2010
    [Linkedin] Is It Time to Upgrade to a Paid LinkedIn Account?
    have actually recommended the now $9.95 a month “hidden&# LinkedIn Personal Plus account to heavy users in the past, especially since it gives you access to the LinkedIn Profile Organizer.  In other words, the two main things that paid LinkedIn accounts give you are 1) more search results and 2) the ability to send Inmails. 
  • WINDMILL NETWORKING  |  THURSDAY, JULY 2, 2015
    [Linkedin] How to Build Your Email List from LinkedIn and Twitter
    Twitter | Facebook | Google+ | LinkedIn |. How to Build Your Email List from LinkedIn and Twitter by Amy Hall - Maximize Social Business. Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! Author information. Amy Hall.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Linkedin] How to Create an Optimal Linkedin Profile
    I’m amazed at the number of poor Linkedin profiles out there. Since I have a superb LinkedIn profile , let me see if I can help these men. Linkedin lets you add your website, your blog and your Twitter profile. Every Linkedin profile needs a  recent photo. You should also publish recent blog posts to Linkedin.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, MARCH 10, 2015
    [Linkedin] Practice Your LinkedIn Profile Before Going Live
    Rapid Learning Mini-Course Video #6. Welcome back to the sixth video in this mini-course on rapid learning. The whole goal of this program is to help you become a rapid learner – so you can quickly master new information or pick up new skills. So far, we’ve focused on Dumping , Chunking and Sequencing. Working Smarter
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 8, 2011
    [Linkedin] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
    LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., #13 in the world ) continue to grow. Still don’t think your business needs to be on LinkedIn? website traffic
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 6, 2012
    [Linkedin] LinkedIn Group Moderation Rules: 5 Steps to Managing a Successful Community!
    I always say that LinkedIn Groups are the biggest public forums for professionals on the Internet, because they are! When I talk to companies about LinkedIn Groups, their biggest worries are 1) not having enough time to manage them and 2) fear that their group will be a ghost town with little engagement. LinkedInwould! 4.)
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, FEBRUARY 20, 2013
    [Linkedin] [Video] Examples of a Good LinkedIn Summary
    You know how you go on LinkedIn to check out your prospect’s profile? In his LinkedIn summary he says, “I help people make high quality business decisions that involve real estate. I do everything I can to help them maximize their returns by minimizing risk.” Well, guess what? They’re checking you out too. That’ll scare ‘em off good.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [Linkedin] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. LinkedIn marketing Who Should Attend?
  • AD YOUR COMMENT HERE  |  WEDNESDAY, MARCH 30, 2011
    [Linkedin] [Infographic] LinkedIn hits 100 Million Professionals
    This one comes on the announcement by LinkedIn that it’s reached 100 million users to date.  Infographics social media infographic LinkedIn milestonesSo, I’m a huge infographic fan, and I’ve decided that I’m going to post up some of the applicable ones I come across to our OSG audience.
  • HUBSPOT  |  SUNDAY, OCTOBER 11, 2015
    [Linkedin] An Quick Guide to the Perfect LinkedIn Profile for Social Sellers [Infographic]
    If your business wants to leverage social selling, it's important to note that you're not the only one doing research on LinkedIn before a call. While your sales reps know to look up their buyers on LinkedIn, buyers stop by reps' profiles to get a handle on who they'll be speaking with, too.
  • SAZBEAN  |  MONDAY, FEBRUARY 2, 2015
    [Linkedin] The DOs and DON’Ts of LinkedIn
    For all of the particulars involved with the many different social media sites out there, there is probably not a more particular social media site than LinkedIn. But there are also many other uses for LinkedIn. LinkedIn is not like Twitter where you want as big an audience as you can get.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Linkedin] 10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare]
    We get it: It''s LinkedIn, the professional network. But that doesn''t mean you should ignore the look and feel of your LinkedIn Company Page. As LinkedIn notes in our new guide, How to Create the Perfect LinkedIn Company Page , " Studies show that a strong employer brand can cut cost per hire by over 50%.”
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 12, 2011
    [Linkedin] 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company
    And while LinkedIn may have fewer users, the professional mindset and ability to network with other people who are on the site for the same reason make it a much more valuable tool for B2B companies. For LinkedIn, they are called Companies Pages.  Has LinkedIn become the preferred social media channel for your company? LinkedI
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Linkedin] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. In an effort to recruit people showing interest in Boeing, the company placed animated infographic-type ads on the sides of its own LinkedIn Company Page. Image Credit: LinkedIn. See some great examples.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Linkedin] Use Chunking to Make Sense Out of LinkedIn Chaos
    Our goal today is to make sense of all that LinkedIn chaos you created after reading my last article: How to Rapidly Master LinkedIn. Agile Selling Mini-Course Video #3. I’m glad you’re here. But first, a quick story. For many years, I worked as a consultant, helping companies to jumpstart sales of their new products and services.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 14, 2011
    [Linkedin] Use LinkedIn Group Statistics for B2B Social Media Success
    LinkedIn added statistics to their groups, and these are visibile to everyone, whether they are a member of the group or not. LinkedIn is focused on visually presenting these statistics rather than making the data available so you will need to manually track your data by entering it into a spreadsheet. Member Growth.
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Linkedin] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 25, 2011
    [Linkedin] 10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
    How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance!&# Search for job openings on LinkedIn Jobs or online sites such as Monster and see which types of jobs most appeal to you.  You can buy my book about using LinkedIn if you need a reference and guide book.  Thanks! 1.) Analyze. 
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 10, 2012
    [Linkedin] Think your Linkedin Company Page is Perfect? Think again.
    In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. LinkedIn Social MediaIn this post, we’ll look at some fine tuning areas that can make you stand out from the masses. Promote your Blog content with a Blog RSS Feed – this is [.].
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 10, 2011
    [Linkedin] Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today
    It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines , and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense.  I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they were useful. 
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 30, 2011
    [Linkedin] How I Developed Business on LinkedIn – a LinkedIn Case Study
    Now it’s time for you to share your LinkedIn success story and allow it to become a case study for the world to learn from.  Related Stories 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing There's No Such Thing as Social Media ROI 6 Social Media Marketing Strategy Mistakes to Avoid. LinkedIn
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Linkedin] How to Use LinkedIn Emails to Generate Loads of Leads
    Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook. The tricky thing with LinkedIn is that there isn't just one single place to attract leads. There's LinkedIn Company Pages, LinkedIn Answers, LinkedIn Today, and so on. Right?
  • HUBSPOT  |  SATURDAY, JULY 11, 2015
    [Linkedin] 8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional [Infographic]
    But put those same pictures on LinkedIn, and watch your connection accept rate take a nosedive. The following infographic from Sales For Life visually depicts the top eight LinkedIn profile picture no-nos, from using an out of date photo to posting a snapshot of your cat. This post originally appeared on HubSpot's Sales blog.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 5, 2015
    [Linkedin] 4 Steps to Writing Your LinkedIn Headline and Summary
    Agile Selling Mini-Course Video #5. Working Smarter
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Linkedin] How I Easily Got 25% More Views on My LinkedIn Profile
    Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., But who''s searching for awards on LinkedIn?
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Why I am No Longer a LinkedIn LION
    With the recent LinkedIn IPO , now there are companies not only selling LinkedIn connections , but also saying if you use them to create a LinkedIn Group , they will make sure it gets filled with (name your price) members! wrote about them in great detail in my LinkedIn book. What is your LinkedIn connection policy?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, MAY 20, 2013
    [Linkedin] How to Get 58% of Your Revenue Via LinkedIn Groups
    shares the strategies he and his partner ( Christine Kelly ) use to generate the majority of their business via LinkedIn. They use LinkedIn Groups to consistently generate high quality leads from people who already view them as credible resources. 58% of our revenue comes directly from new contacts we’ve generated via LinkedIn.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 22, 2016
    [Linkedin] Marketers need to play a stronger sales enablement role on LinkedIn
    Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. The post Marketers need to play a stronger sales enablement role on LinkedIn appeared first on Marketing Insider Group. Even though marketers have the […]. Social Media
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 10, 2015
    [Linkedin] How to Use LinkedIn Groups for Social Selling
    LinkedIn Groups can be extremely valuable tools for social selling but, I find them to be somewhat of an anomaly based on the relatively small percentage of group members (I’m guessing single digits, on average in any given group) who are actually active on this platform. Twitter | Facebook | Google+ | LinkedIn | YouTube |. Craig M.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Linkedin] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. I''m sure this has happened to you at a networking event. Social Media
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). Here is an example of an A/B test we recently ran on LinkedIn using dark posts.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin] BEWARE! How To Get Fired For LinkedIn Activities
    Do you have a LinkedIn profile?  If so, do you update it regularly?  Do you participate in LinkedIn Group discussions and publish posts on LinkedIn?  Do you perform these activities because YOU want to, or because your employer wants you to? Facebook | Google+ | LinkedIn |. Author information. James Wu. James Y. James Wu.
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Linkedin] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
    Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks. Components of LinkedIn University Pages.
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