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  • BIZNOLOGY  |  WEDNESDAY, MARCH 13, 2013
    [Linkedin] Engaging Employees to Share Corporate Social Media
    Thanks to all our sponsors: Internet Marketing Social Media Marketing Webinars Business employee engagement Facebook GaggleAMP Glenn Gaudet Internet marketing linkedin marketing message control ROI social media social media marketing twitter WebinarPhoto credit: Fora do Eixo. This army is the employee base.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Linkedin] Guidelines for Writing Your LinkedIn Company Page
    LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. LinkedIn company pages help your business.
  • B2B MARKETING TRACTION  |  MONDAY, DECEMBER 26, 2011
    [Linkedin] Why a Square Logo is Better for Online Marketing
    Here’s how my company logo and a couple service logos display on my Facebook company page: LinkedIn also displays logos in a thumbnail on its company pages, so the problem crosses over many online uses, especially in social profiles. Facebook LinkedIn Marketing Implementation Social Media/Web 2.0 The Problem with Online Logos.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 17, 2012
    [Linkedin] 5 Tips to Stay on Top of LinkedIn
    If you’re not on LinkedIn you should be, and if you are, when was the last time you updated your page? Lunchtime is LinkedIn’s prime time. What are you doing to capitalize on LinkedIn? Marketing Tips Social Marketing linkedin networking tips to stay on top of linkedinHow many are you connected with?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 30, 2012
    [Linkedin] A good reputation online is an essential marketing strategy
    The content can be created by you as you build out your social media and social network empire: Twitter , Facebook Pages, Google+ Business Pages, Pinterest , Tumblr, About.me, LinkedIn, Blogger, TypePad , WordPress.com, YouTube , Slideshare, or your own blog. And for some, it is. What are on them? Are they about you? Are they positive?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Linkedin] Customer-Obsessed Marketing Is Your Next Competitive Edge
    by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. Read the full article on LinkedIn. Marketing Efficiency consumizeration customer obsession IT LinkedIn influencers Mark Hurd marketing changes marketing evolution marketing role
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 6, 2012
    [Linkedin] LinkedIn Changes
    LinkedIn recently introduced some changes to improve the overall Company Page experience and made it easier to interact with your connections. I’ve asked Rachel Kerstetter, our PR Engineer, to give our readers an overview of LinkedIn’s changes and how you can take advantage of them. Career section. Refined company information.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 2, 2012
    [Linkedin] Bad Advertising Advice: Go Where Your Audience Is
    Possibilities could include: LinkedIn profile-targeted advertising. Media Strategy behavioral targeting bizo CRM Retargeting Demandbase LinkedIn media planning retargeter targetingThis advice leaves B2B marketers looking at what their audience does. Do they watch the Super Bowl? Are they on Facebook? Do they read Sports Illustrated?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, AUGUST 27, 2010
    [Linkedin] Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile
    recently wrote a short article on utilizing Web analytics to develop a strategy for microblogging on sites like Twitter.  I figured perhaps we’d chat today about LinkedIn and its use in B2B lead nurturing and relationship building.  To be successful on LinkedIn could mean several things.  Share this on LinkedIn. Wendy Boyce.
  • CHRIS KOCH  |  FRIDAY, AUGUST 5, 2011
    [Linkedin] 4 Reasons Why Facebook Stinks for B2B Marketing
    keep waiting for Facebook to buy LinkedIn or Twitter and just put an end to the business vs. consumer distinction. Latest Post Social Media B2B marketing Business-to-business Cisco Company EMC Corporation Facebook Intel LinkedIn marketing social media management social media strategy Twitterthink every company should be on Facebook.
  • MARKETRI  |  TUESDAY, FEBRUARY 21, 2012
    [Linkedin] Marketri LinkedIn Tip 12: Starting LinkedIn Group Discussions
    You have become comfortable commenting in response to LinkedIn group discussions and are now poised to do more. Pay attention to your group discussions, as they will help you become more visible on LinkedIn and you want this to be a positive interaction. LinkedIn Groups LinkedIn Tips LinkedIn
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
    Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. LinkedIn. Twitter Updates. Facebook Updates.
  • CHRIS KOCH  |  TUESDAY, DECEMBER 28, 2010
    [Linkedin] 15 things marketers should stop doing and thinking in 2011
    Latest Post Marketing Strategy Mobile Marketing Social Media B2B marketing Business Facebook ITSMA Research LinkedIn Marketing ROI Rate of return Smartphones Social network TwitterHere’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Mobile.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 27, 2013
    [Linkedin] It’s a Small (Online) World After All
    However, LinkedIn has been one of the biggest helpers not only to me – but to Page One Power as well. The contact said he found my profile through a search on LinkedIn for “link building” and my profile came up due to some of his 2 nd degree connections. Image via CrunchBase. First, a little recap about what I do for a living.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Linkedin] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
    You’ve set up a profile for yourself on LinkedIn, and hopefully your employees have also. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc. – one of the reasons we’re on LinkedIn is to get our message out to as many connections as possible.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Linkedin] LinkedIn Launches Notification Center for Company Pages
    In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. Additionally, LinkedIn is trying to make it easier for company page administrators to navigate the notifications from their company page and personal network. What do you think of the LinkedIn notification center?
  • B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 16, 2012
    [Linkedin] Are LinkedIn Endorsements Too Easy?
    LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. LinkedIn Marketing Soapbo
  • BIZNOLOGY  |  FRIDAY, JANUARY 4, 2013
    [Linkedin] Does your Internet marketing training make you feel dumb?
    They can communicate with customers on LinkedIn every day without being annoying. Internet Marketing Business Digital marketing Facebook Internet marketing linkedin marketing Marketing and Advertising social mediaPhoto credit: thelampnyc. Most things are not any different than they were before. Most of what you knew then is still true.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Linkedin] 10 Data, Cloud, and Social Takeaways From Oracle OpenWorld 2013
    As Eloqua is now part of the Oracle Marketing Cloud, we presented several different sessions in the Customer Experience track, including a few presentations from our customers: Thomson Reuters, LinkedIn, inContact , and McAfee.  . With more than 60,000 attendees, the event highlighted session content relevant to every line of business title.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Linkedin] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    Have you seen the changes to the LinkedIn Company Pages?  Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page.  This looks messy and can be disturbing. 
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 21, 2013
    [Linkedin] LinkedIn Recommendations: Why Less is More
    What is the right number of LinkedIn recommendations on your profile? My colleague Jeremy Eskenazi, Managing Principal at  global human resources consulting firm Riviera Advisors , cautions against too many or reciprocal recommendations. “I curate my LinkedIn recommendations so it doesn’t dilute my reputation. LinkedIn marketing
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 25, 2011
    [Linkedin] 10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
    How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance!&# Search for job openings on LinkedIn Jobs or online sites such as Monster and see which types of jobs most appeal to you.  You can buy my book about using LinkedIn if you need a reference and guide book.  Thanks! 1.) Analyze. 
  • BIZNOLOGY  |  TUESDAY, JANUARY 21, 2014
    [Linkedin] Dominate your personal brand on Google Images
    In the case of my buddy, he takes the curation of his personal brand so seriously that not only does he not feed blogs, social networks, gallery sites, Pinterest , news sites, LinkedIn , Facebook , Twitter , or Google+ , he spends a lot of time asking site owners, myself included, to take down pics, snappies, and photos he doesn’t like.
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 2, 2012
    [Linkedin] Are You Using LinkedIn to Drive Blog Traffic?
    From a B-to-B perspective, I believe LinkedIn is probably one of the best and most under-used tools in social media. Chances are if someone likes what I have to say, they will share it with others not only on LinkedIn, but on other social platforms. LinkedIn is one of my best sources for traffic to this blog. Think about it.
  • MARKETING CRAFTMANSHIP  |  MONDAY, JULY 1, 2013
    [Linkedin] Thought Leadership Merchandising: Rising Above the Noise
    Uncategorized #brand management #content marketing #LinkedIn #PR #publicity #SEO #thought leadership B2B communication B2B marketing Forrester Research Jeff Ernst marketing communications marketing ROI new business development OpEd PR strategy sales & marketing alignment top-of-mind awareness Wall Street Journal Wikipedia
  • B2B MARKETING UNPLUGGED  |  SUNDAY, FEBRUARY 10, 2013
    [Linkedin] Three More Trade Show Goofs and a Ray of Hope
    Awesome Ideas Trade Shows B2B marketing bizmarketer Elizabeth Williams give-aways linkedin trade showsLast week we revisited one of my favourite themes: the shocking inability of  most companies to properly execute a trade show. Last week we looked at four cardinal sins: eating, popcorn, staring and reading. This dude did not get that memo.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Linkedin] Easy tips how to get content for your blog
    This is the most asked question executives ask when corporate blogging is mentioned. Blogging is one of the most powerful ways to attract new customers towards a business website, products and services. With blogging businesses can build trust and credibility with their audience. But how often should you blog and what topic should you blog about?
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 10, 2010
    [Linkedin] Generate Qualified Leads Using LinkedIn Answers
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Generate Qualified Leads Using LinkedIn Answers For those of you who follow me, you know that I’m a big advocate of LinkedIn for the B-to-B market. take my survey [link].
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Linkedin] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Here are five strategic tips to help you properly establish your firm’s LinkedIn Company Page: Take Control :  LinkedIn might have already created your page automatically, but now it is time for you to register yourself as the person who edits and controls the page.  LinkedInWhat other tips would you add?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Linkedin] Critical guidelines to help you determine your optimal online advertising partner
    Examples range from companies that use your own data for targeting (that’s how your abandoned shopping cart follows you around the web) to companies with proprietary data like LinkedIn to companies that lean heavily on data they purchase from others. So how do you find the right media partners? Media companies that serve your audience.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 8, 2011
    [Linkedin] How to Protect Your Privacy When Viewing LinkedIn Profiles
    Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” The video below ( 2 minutes and 55 seconds ) shows you how to change your privacy settings on LinkedIn to mask your profile so that people cannot tell who is looking at their information. Tweet.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 30, 2012
    [Linkedin] No One is Searching for “Owner” on LinkedIn
    Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure. If you want help figuring out how to better use LinkedIn, we offer LinkedIn workshops, one-on-one training and LinkedIn profile writing and optimization. Contact Jennifer Beever today for more information!
  • BIZNOLOGY  |  THURSDAY, APRIL 19, 2012
    [Linkedin] Can traditional marketers adjust to digital marketing?
    Even B2B companies had not heard of LinkedIn. Internet Marketing Facebook Google linkedin marketing twitter YouTubeImage credit: Getty Images via @daylife. And as I am speaking, and explaining concepts, and exhorting people to take a chance and make a change, I realize something. The people in the audience asked great questions.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 14, 2010
    [Linkedin] LinkedIn vs. Facebook for Business in 2011 – The Battle Begins!
    LinkedIn and Facebook would seem to have very little in common going into 2011 : One platform was created as a closed and trusted networking site for professionals while the roots of the other come from being an open “face book&# of college students.  Related Stories Is It Time to Upgrade to a Paid LinkedIn Account?
  • INBLURBS  |  MONDAY, JULY 11, 2011
    [Linkedin] Attract your buyer persona with article marketing to generate more business leads
    Article marketing or we can say content marketing is a very interesting way to attract customers online. Article marketing is a great way to generate business leads for your businesses. Writing customer attractive articles helps in bringing new customers for your business and by generating quality leads. Tweet this on Twitter! =.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin] Why We Need to Shut Up and Let Our Customers Buy Something
    Just the other day, my friend Lisa Shepherd was suggesting on LinkedIn   “…that B2B buyers are now self-nurturing and… sales needs help from marketing to enter the sales conversation earlier”. That’s when the Corporate Executive Board announced that B2B buyers were getting through almost 60% of the process without contacting a sales rep.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] The Chasm of Expectations Between B2B Marketers and Buyers
    recently attended LinkedIn’s Tech Connect 14 event. LinkedIn’s event opened with a presentation by Salman Khan, founder of Khan Academy. Reasons LinkedIn Has Lost Its Luster 10 Reasons Twitter is essential to your content marketing plan. recently attended LinkedIn''s Tech Connect 14 event.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 19, 2014
    [Linkedin] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    by Andrew Stivelman | Tweet this As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as Facebook, Twitter , LinkedIn, and Reddit.  But is Facebook the only important social medium in the world to a modern marketer?
  • CHRIS KOCH  |  FRIDAY, NOVEMBER 12, 2010
    [Linkedin] Stop doing PR. Start doing visibility.
    Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Tags: Latest Post Marketing Strategy B2B marketing Facebook LinkedIn PR PR Strategy Press release Public relations Social Media Social network Subject matter expert Twitter to prepare them to be public representatives of the company. Outreach.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 14, 2011
    [Linkedin] Google-Backed Startup “Smarterer” Wants To Reinvent The Resume
    The platform takes a page from Q&A sites like Quora and LinkedIn Answers , where users answer questions in order to prove their expertise, and adds scoring elements akin to those used by social media influence rankers like Klout. LinkedIn. That last part can be murky. It’s raised $1.25 So how will the company make money? Facebook.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Linkedin] How do I avoid unsubscribes?
    Some of you probably know that I do a lot of professional speaking and training–if you follow me on Twitter or you are connected to me in Facebook or LinkedIn, I will send you notices of when and where I am speaking. Social Media Marketing Customer Electronic mailing list Facebook linkedin social media twitter
  • THE EFFECTIVE MARKETER  |  THURSDAY, JULY 7, 2011
    [Linkedin] Reinventing Marketing at GE
    Marketing Management Marketing Planning Marketing Strategy general electric hbr linkedin marketing assessment marketing maturity marketing strategy marketing transformationGE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Marketing as a Function. Principles. People. Process. Principles of Marketing at Work.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JUNE 24, 2011
    [Linkedin] Top B2B marketing challenges – an update
    I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Business Ideas B2B trends LinkedInCan you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. At the time 162 people had replied.  Just two weeks on that’s risen to 246.  Content. Relevance. Differentiation. Enjoyed this post?
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin] LinkedIn Changes for Your Company Page
    I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. After April 14, the best ways to extend reach on LinkedIn  will be through Company Updates or Showcase Pages. LinkedIn
  • BIZNOLOGY  |  FRIDAY, DECEMBER 28, 2012
    [Linkedin] 2013: The Year of Internet Marketing Basics
    Social media – Make sure you do everything you can to fully understand Facebook, Twitter and LinkedIn, then use it appropriately to move your business forward. Internet Marketing Facebook Google Internet marketing linkedin social media twitterPhoto credit: Wikipedia. That happened in early October of this year. Yeah for me!
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] To Everything Spin, Spin, Spin
    Books ad agency B2B marketing bizmarketer book review branding Elizabeth Williams linkedin social media I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It’s okay, it’s even healthy to p**s some people off. Passion makes or breaks your brand.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 21, 2014
    [Linkedin] 10 Tools to Help Get More Social Media Traffic
    Social Media Traffic Generation articles Blog bloggers Business content Facebook followers LinkedIn LinkedIn Groups Locations Photo shares start strategy StumbleUpon tips Twitter video Website YouTube Triberr If you keep a regular blog, I recommend … Continue Reading.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 29, 2012
    [Linkedin] Are You Using LinkedIn For New Business Development?
    LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. In a study  conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) Find and follow  client and prospective clients using LinkedIn’s advanced search features.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, FEBRUARY 28, 2013
    [Linkedin] Six Ways to Not Suck at Selling Things to Me
    That’s LinkedIn, all one word. Why would you even think of meeting with someone you hadn’t previously checked out on LinkedIn? If they aren’t on LinkedIn, try that Google thing. If you aren’t on LinkedIn, you are either eleven or you need a new line of work. 3. It’s spelled G-O-O-G-L-E.
  • FOLLOW THE LEAD  |  TUESDAY, MAY 18, 2010
    [Linkedin] Why calling prospects ‘just to touch base’ is the kiss of death
    Tags: Sales & Marketing ZoomInfo Brett Wallace John Barrows Kensei Partners LinkedIn NDA Earning Executive Attention
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Linkedin] How the Internet has made your B2B sales process outdated
    Use LinkedIn, Twitter, Facebook–whatever works–to help nudge the clients through the last few stages. Internet Marketing Monthly Newsletter Newsletter B2B Facebook linkedin Sales process social mediaPhoto credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Linkedin] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Status Updates :  Just as tweets on Twitter can be a powerful way of sharing information, so can the LinkedIn Status Update.  LinkedIn
  • FOLLOW THE LEAD  |  FRIDAY, JUNE 18, 2010
    [Linkedin] Study: Is social a source for b-to-b leads?
    It examined the behavior of visitors to b-to-b Web sites who had been directed to the sites from social media such as Facebook, LinkedIn, Twitter and Wikipedia. Tags: Sales & Marketing "Big Blue" eMarketer Facebook IBM IBM.com LeadForce1 LinkedIn Nicole Perrin Twitter Wikipedia recent study sheds some light on the question.
  • FOLLOW THE LEAD  |  TUESDAY, MAY 25, 2010
    [Linkedin] When social media ‘will be like air’
    Tags: Sales & Marketing Forrester Research social media Twitter Facebook YouTube LinkedIn Charlene Li Altimeter "Open Leadership" Yammer
  • FOLLOW THE LEAD  |  TUESDAY, JUNE 1, 2010
    [Linkedin] Pre-production half the battle in creating meetings with C-level
    Hoover’s , LinkedIn , Manta ,  ZoomInfo and your prospect’s corporate Web site provide excellent resources for your preliminary research. Tags: Sales & Marketing ZoomInfo Jill Konrath LinkedIn SNAP Selling Dow Jones InsideView Google Alerts Hoover's Manta Guest Blog | Jill Konrath. But the pay-off can be huge. _.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 19, 2012
    [Linkedin] Using LinkedIn as a Social Recruiting Tool
    Do you know how to use LinkedIn for social recruiting? LinkedIn is the largest network of business professionals in the Western world. Now without doubt one of the single biggest impacts LinkedIn has had on the recruitment market is in the area of headhunting and candidate targeting. What To Focus On? Be Yourself!
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 7, 2011
    [Linkedin] B2B Companies Can Update Status on LinkedIn
    LinkedIn remains B2B companies’ favorite social network. Recently LinkedIn added a new feature that makes using LinkedIn for your B2B business even better: Company Status Updates. Now when you follow a company you can also receive status updates from them, much like the updates you see from your connections on LinkedIn.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Linkedin] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. There are LinkedIn successes – and then you have people like Lewis Howes , who started a seven-figure business by leveraging LinkedIn in multiple ways. How many LinkedIn profiles have you read?
  • INBLURBS  |  TUESDAY, JULY 5, 2011
    [Linkedin] 6 Facebook Page Business Advantages to support your social media marketing strategies
    Facebook has surpassed Google with search requests and is now the most trafficked site on the web. With its 700+ million users, Facebook is reaching a worldwide audience. study conducted with 180 businesses discovered that 67% of the B2C and 41% of the B2B companies have been able to win new customers through Facebook. Facebook.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 12, 2011
    [Linkedin] LinkedIn Logins See Big Rise in 2010
    I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn. According to a recent article in eMarketer.com, social media Gigya  saw a 17% increase of logins using LinkedIn in a six-month period from July 2010 to Jan 2011. 2010 Highlights of the State of Social Media for Business.
  • PAUL GILLIN  |  WEDNESDAY, JULY 18, 2012
    [Linkedin] Great Free E-book on How to Get the Most From LinkedIn
    I love LinkedIn. LinkedIn does a great job of maximizing the value of all the data it collects so that you can sift through the status updates, discussions and events and find ways to connect with the people you need to reach. Alan Belniak of PTC has just posted a free e-book about how to get the most from LinkedIn.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 6, 2012
    [Linkedin] 10 New Features LinkedIn Introduced in 2011 to Better Leverage in 2012
    Take LinkedIn , who introduced us many new features in 2011 that you might not already be leveraging as the new year in 2012 begins. Here’s a rundown of the ten best features introduced by LinkedIn in 2011 that you’ll want to utilize in 2012: 1.  LinkedIn Today: Social News Delivered. Enter LinkedIn Today.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 7, 2014
    [Linkedin] 4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn
    Back in 2011 I wrote my 2nd book on LinkedIn called Maximizing LinkedIn for Sales and Social Media Marketing. At that time, I wrote, In order to maximize your company’s exposure on LinkedIn … every sales and marketing employee that represents your business needs to have a LinkedIn profile.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JANUARY 22, 2014
    [Linkedin] Why The Analysts Are Wrong About Twitter’s Ad Platform
    60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. LinkedIn is easier to deal with than any of the old trade publishers serving that market.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JUNE 9, 2011
    [Linkedin] When Leads Go Cold
    Lead generation Marketing Automation harvard business review linkedin salesIt seems with all the systems we have today to generate, score, and nurture leads, it all comes down to sales. The amount of time it takes for a sales person to follow up with a lead can determine whether the deal is closed or not.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 10, 2010
    [Linkedin] 9 Ways to Use LinkedIn for Smart Professionals
    How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. The blog tool.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 16, 2009
    [Linkedin] Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?
    Some points to keep in mind: I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group. used the group search functions found on Facebook and LinkedIn respectively. Interesting Findings: Almost all of the agencies did NOT link to their profiles on Facebook, LinkedIn, Twitter, etc.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 9, 2011
    [Linkedin] The Single Most Important Social Media Asset
    Social media marketing dot com bubble Facebook LinkedIn social media assets TwitterSocial media and those companies feeding off it or building it have exploded in the past two years. However, what are companies such as Facebook and Twitter really worth?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Linkedin] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    Have you seen the changes to the LinkedIn Company Pages?  Here are four reasons why: Recommendations - Company specific recommendations on LinkedIn may become the Yelp of B2B Businesses, though you can’t benefit from this new feature until you create your Products and Services Page.  This looks messy and can be disturbing. 
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2012
    [Linkedin] The Two Core Elements of B2B Social Media Marketing Success
    On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Content can be produced in a wide variety of formats: • White papers. Video.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Linkedin] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    How much ROI are you receiving from your LinkedIn profile? This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? How many LinkedIn Groups are you a member of? have 500-999.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Linkedin] 4 Ways LinkedIn is All-In for B2B Content Marketing
    LinkedIn has always been the professional social network and the most effective network for B2B marketers. The mission of LinkedIn is to connect the world’s professionals and make them more productive. The context of LinkedIn is professional. This is important to understand as LinkedIn is a customer first company.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2011
    [Linkedin] 8 Share Spiking Tips For Empire Avenue
    LinkedIn. Social Media Audi Bloomberg Eloqua Empire Avenue Facebook Flickr Ford Intel Jeremiah Owyang Joe Chernov LinkedIn metrics Monopoly retweets social currency Tom Ohle tweeting Twitter Youtubeby Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. The Backstory on Empire Avenue. Reddit.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Linkedin] Is “social media campaign” an oxymoron?
    Indeed, HDS initially started publicizing its contest across Twitter, LinkedIn , Google AdWords , and with media partners as well as Facebook, but soon shifted most of the budget to Facebook because response was so much better there. Just more evidence of marketing’s old-fashioned, ADHD-driven, love-’em-and-leave-’em approach.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 4, 2013
    [Linkedin] The Best of Marketing Made Simple TV – How to Use LinkedIn with @meloniedodaro
    In this Best of Marketing Made Simple TV show, Canada’s #1 LinkedIn Expert Melonie Dodaro. In this show, you will learn: Why LinkedIn is far and away the most important social media site for business. The single biggest mistake people make with LinkedIn. Melonie Dodaro. Watch the show to learn what it is.).
  • B2B MARKETING UNPLUGGED  |  MONDAY, MAY 26, 2014
    [Linkedin] A Refreshing Look at Customer Loyalty
    Books CRM B2B marketing bizmarketer book review call centre customer abuse department customer service Elizabeth Williams linkedin The teaser on the cover of The Effortless Experience promises “a business detective story…” Who doesn’t like a business book with a few bodies piled up in the first chapter? I’m in. It doesn’t work.
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Linkedin] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
    Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks. Components of LinkedIn University Pages.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 9, 2012
    [Linkedin] LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn
    One of the biggest challenges in sales prospecting on LinkedIn is in how to find and contact those who are difficult to message through the site: The Untouchables.  Luckily, LinkedIn offers several tools to aid in communication with your prospects.  B2B Sales LinkedIn
  • DIGITAL BODY LANGUAGE  |  MONDAY, SEPTEMBER 28, 2009
    [Linkedin] Market Relationships, Social Relationships, and B2B Marketing in Social Media
    People who connect on LinkedIn, for example, likely are sharing a market relationship, and may be more likely to share, discuss, and engage in pure business conversations. Tags: Facebook LinkedIn Social media Twitter B2B Marketing The meal ends and you pull out your wallet to pay your mother-in-law for the great meal she has provided.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 24, 2012
    [Linkedin] Dear LinkedIn Member – About Your Invitation To Connect
    On LinkedIn I usually only connect to people I know. For the rest of you, here are other reasons I am not likely to accept your invitation to connect on LinkedIn. 1. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. 4. You do not have your photograph on your LinkedIn profile.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 17, 2011
    [Linkedin] The Best Sales Groups on LinkedIn
    LinkedIn has quickly become one of the most effective and business-savvy social networking sites. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more. Sales 2.0.
  • PR MEETS MARKETING  |  SUNDAY, DECEMBER 9, 2007
    [Linkedin] PR Relationships:Update on Online Reputation
    still need to learn more about Facebook, but I'm starting to understand how Facebook differs from LinkedIn. LinkedIn - I still use LinkedIn more for business contacts as I've had this account the longest. View My LinkedIn Profile. tags: Facebook LinkedIn Online reputation PR Public relations Reputation management Twitter.
  • THE EFFECTIVE MARKETER  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Content Marketing eBook and Infographics
    Content Marketing Marketing Automation Marketing Strategy content marketing ebook infographic linkedinA Content Marketing eBook. The result was a fun project, and many findings. Who would have thought giving away free recipe books could save a company? Download the eBook and let me know what you think. The Rise of Marketing Infographics.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 20, 2012
    [Linkedin] 5 Steps To Connect With People Outside Your Network On LinkedIn
    Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people aligned with whatever connection policy you might have.  The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know. 
  • CHRIS KOCH  |  TUESDAY, AUGUST 3, 2010
    [Linkedin] 13 qualities of a good social media voice
    When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Subject matter experts who answer questions on the Answers section of LinkedIn, for example, can grow their connections and build traffic to their blogs. Grammatical.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 30, 2011
    [Linkedin] [PREDICTION] What Will LinkedIn Do for B2B Marketers?
    LinkedIn is the dominant social network for many B2B companies. Since LinkedIn began as a personal networking and job site, everything has revolved around personal profiles. Currently LinkedIn self-serve ads are connected to personal profiles, which means multiple people at a company cannot share responsibility for ads in one account.
  • INBLURBS  |  TUESDAY, JULY 26, 2011
    [Linkedin] Hotel Industry increase revenue the smart way. Participate in Social Media!
    The most important part before engaging in social media marketing on social networks like Twitter, Facebook and LinkedIn is to know where the target audience is, what about they communicate, which challenges they have and what they expect from your industry! Give special deals only to Twitter, LinkedIn and Facebook followers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2011
    [Linkedin] [Interview] Klout & Involver On Influence And Facebook Marketing
    Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. LinkedIn. by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Involver is a social media marketing company. Facebook.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 14, 2011
    [Linkedin] Marketing Case Study: How I Got Results from LinkedIn
    Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn.  continued to invest time in LinkedIn, and, as it turns out, my efforts paid off. LinkedIn has bubbled up as the “winner” of business social networks. Just in the last weeks, LinkedIn announced that they exceeded 100 million users.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Linkedin] Increase B2B Traffic and Reach with a LinkedIn Blog
    LinkedIn has long been the place where B2B marketers could build a professional network, create an online resume and share compelling content with that network. Now that this program is well established, LinkedIn is opening their platform up to all members. Following will now become part of the regular vocabulary on LinkedIn.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 4, 2015
    [Linkedin] Distance Between Decision-Makers and End Users is Key
    Getting & Losing Business B2B marketing bizmarketer C-Suite corporate overlords Elizabeth Williams HR linkedin P-Cube selling to big companies value proposition One of my favourite business writers, Geoffrey James , once wrote that B2B selling is “not only different from B2C selling, it’s massively more difficult …”.
  • FATHOM  |  THURSDAY, MARCH 27, 2014
    [Linkedin] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
    LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. In other words, it’s better for LinkedIn members because they can follow the parts of your business they’re truly interested in. Don’t worry, it’s a good thing! link].
  • MARKETRI  |  TUESDAY, FEBRUARY 14, 2012
    [Linkedin] Marketri LinkedIn Tip 11: Participating in LinkedIn Group Discussions
    Hopefully you have already joined groups on LinkedIn that are relevant to you and your business interests. You may receive daily or weekly email updates on a discussion topic from LinkedIn for one of your groups, and find the topic interesting. LinkedIn Groups LinkedInBenefits to Joining in Group Discussions.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [Linkedin] Three Reasons Customer Experience Management Fails – Part II
    CRM B2B marketing bizmarketer CEM customer experience management Elizabeth Williams linkedin porcupines Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Well that’s hopeful.
  • SOCIAL MEDIA B2B  |  FRIDAY, JANUARY 4, 2013
    [Linkedin] Top 10 B2B Social Media Posts of 2012
    How to more effectively use Facebook and LinkedIn, especially for generating leads and sales seems to be a running theme. 20 LinkedIn Tips for B2B Social Media Success. B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn.
  • B2B MARKETING TRACTION  |  MONDAY, JULY 18, 2011
    [Linkedin] LinkedIn – Customize What Displays on Your Home Page
    The detailed changes your LinkedIn connections make to their profiles that show on your LinkedIn Home page can be annoying. You can customize what updates you see on your LinkedIn Home page from the Settings page. LinkedIn Social Media/Web 2.0 Tweet. Watch this video (just over 2 minutes) to learn how.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
    LinkedIn Company Pages  are actually a combination of a number of different modules that are rarely maximized by businesses.  In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. LinkedIn
  • CHRIS KOCH  |  TUESDAY, AUGUST 3, 2010
    [Linkedin] 15 qualities of a good social media voice
    When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Subject matter experts who answer questions on the Answers section of LinkedIn, for example, can grow their connections and build traffic to their blogs. Relevant.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 5, 2012
    [Linkedin] Stepping Outside of Bounds: Taking a Broader Marketing Perspective
    In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. With the exception of celebrities and news or information sources, I suspect most of us follow folks on Twitter with similar interests or join groups on LinkedIn that contain folks just like us.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 4, 2011
    [Linkedin] 10 Reasons You Need a LinkedIn Profile
    LinkedIn is the go to place for sales people doing discovery on their prospects. With over 85 million people on LinkedIn, it always surprises me when I talk to a sales team (especially in [.]. linkedin Sales social mediaIt is also the place customer 2.0 prospects go to do some discovery on the sales people they do business with.
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