SAVVY B2B MARKETING | WEDNESDAY, JANUARY 25, 2012
[Linkedin] Savvy Speaks: Tips for Engaging in LinkedIn
LinkedIn is sort of the dark horse of social networking; just about every professional we know is on it, but it doesn't get a lot of attention in the media compared to its flashier cousins, Facebook and Twitter. How do you use LinkedIn to your best professional advantage? Confession: I'm lousy at LinkedIn. I get it.
BIZNOLOGY | FRIDAY, FEBRUARY 15, 2013
[Linkedin] On LinkedIn, If You Won’t Share, Then I Won’t Care
My rant has to do with a piece of LinkedIn etiquette. LinkedIn is becoming increasingly important in the world of business networking. I am hesitant to call the service a social network. That being said, we have seen recently that LinkedIn is doing very well as a business and is proving to be useful to professionals. Get it?
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Linkedin] How to Optimize Your LinkedIn Profile for Social Selling
For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. But LinkedIn is a whole different ballgame for people in sales. Buyers use LinkedIn to identify people they can trust and want to work with.
HUBSPOT | WEDNESDAY, FEBRUARY 19, 2014
[Linkedin] Want to Publish on LinkedIn? Now You Can
Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network''s publishing platform. You''ll also be able to follow others'' content without being a LinkedIn connection. Here''s how it works.
HUBSPOT | WEDNESDAY, FEBRUARY 26, 2014
[Linkedin] LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions
LinkedIn recently announced that they''re opening up publishing access to all users , a perk previously reserved for influencers only. The question they raised was this: Will non-scrupulous users amass their site content and start publishing duplicate content to LinkedIn, causing serious SEO issues? What does LinkedIn say?
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Linkedin] Think You Know LinkedIn? 7 Common Myths Debunked
Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works. Read on to learn the truth behind some of the most pervasive LinkedIn myths. Social Media
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 4, 2011
[Linkedin] 10 Reasons You Need a LinkedIn Profile
LinkedIn is the go to place for sales people doing discovery on their prospects. With over 85 million people on LinkedIn, it always surprises me when I talk to a sales team (especially in [.]. linkedin Sales social mediaIt is also the place customer 2.0 prospects go to do some discovery on the sales people they do business with.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 13, 2013
[Linkedin] 12 Essential LinkedIn Groups for B2B Marketers
Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.
BIZNOLOGY | FRIDAY, JUNE 15, 2012
[Linkedin] Nobody needs both Pinterest and LinkedIn
And LinkedIn. LinkedIn and Pinterest? Internet Marketing Business Digital marketing Internet marketing linkedin pinterestPhoto credit: Wikipedia. You’ve probably seen them coming. They look very cool, dressed head to toe in black. It’s those agency people. Yes, search marketing. Of course, a Facebook fan page.
HINGE MARKETING | MONDAY, SEPTEMBER 1, 2014
[Linkedin] Talking LinkedIn Strategy with Mark Amtower
Sometimes a conversation really takes off. I had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level. On LinkedIn or Google+? Social Media Strategy
WINDMILL NETWORKING | FRIDAY, JUNE 8, 2012
[Linkedin] 4 Ways Of Obtaining Thought Leadership on LinkedIn
Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users. Status Updates : Just as tweets on Twitter can be a powerful way of sharing information, so can the LinkedIn Status Update. LinkedIn
WRITING ON THE WEB | SATURDAY, AUGUST 22, 2015
[Linkedin] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Here are a few tips on using LinkedIn to give, and hopefully receive, recommendations: Review your LinkedIn strategy. Click Send.
WINDMILL NETWORKING | THURSDAY, DECEMBER 4, 2014
[Linkedin] You’ve Connected on LinkedIn Now What?
How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not. Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | You’ve Connected on LinkedIn Now What? We’re connected.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 4, 2014
[Linkedin] Employer vs. Employee: Ownership of LinkedIn Contacts
Recently, someone suggested to me that an employee’s LinkedIn contacts could be considered company property and even a protected trade secret of the employer. Facebook | Google+ | LinkedIn |. Employer vs. Employee: Ownership of LinkedIn Contacts by James Wu - Maximize Social Business. Author information. James Wu.
MODERN B2B MARKETING | MONDAY, OCTOBER 1, 2012
[Linkedin] Expert Tips for Optimizing LinkedIn for Lead Generation
by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn. They were in forums.
FEARLESS COMPETITOR | SATURDAY, JUNE 2, 2012
[Linkedin] Linkedin Recommendations: How Many Do You Have?
Check out the Linkedin profile of Jeff Ogden of Find New Customers here. To be a member of the Top Recommended People group, you must have at least 10. Jeff Ogden has over forty! Either 42 or 45, depending on which you look at.). What do you think? We love comments and those who share. Self Education Find New Customers social media
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 27, 2015
[Linkedin] LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit
Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. The original inspiration for the planned post was a set of three back-to-back conversations I had last Friday with one ABM vendor and two predictive analytics companies (none of which were Fliptop or LinkedIn).
HUBSPOT | MONDAY, JANUARY 25, 2016
[Linkedin] How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]
Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers. What makes a LinkedIn profile stand out? How do you get more recommendations?
PWB MARKETING BLOG | WEDNESDAY, AUGUST 1, 2012
[Linkedin] LinkedIn Photos Speak Volumes, What Are Your Employees Saying?
LinkedIn profile photos: How do they reflect on your company? Which became evidently clear today as I was browsing LinkedIn. LinkedIn proclaims to have “50 million+ members in their professional network” which encourages users to “manage (their) professional identity.” There sure is! You should.
PWB MARKETING BLOG | WEDNESDAY, AUGUST 1, 2012
[Linkedin] LinkedIn Photos Speak Volumes, What Are Your Employees Saying?
LinkedIn profile photos: How do they reflect on your company? Which became evidently clear today as I was browsing LinkedIn. LinkedIn proclaims to have “50 million+ members in their professional network” which encourages users to “manage (their) professional identity.” There sure is! You should.
CRIMSON MARKETING | THURSDAY, AUGUST 6, 2015
[Linkedin] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell Glass is Head of Products for Marketing Solutions at LinkedIn. Before you invest in #martech, consider the #customerexperience you want to create Click To Tweet.
WINDMILL NETWORKING | FRIDAY, JANUARY 6, 2012
[Linkedin] 10 New Features LinkedIn Introduced in 2011 to Better Leverage in 2012
Take LinkedIn , who introduced us many new features in 2011 that you might not already be leveraging as the new year in 2012 begins. Here’s a rundown of the ten best features introduced by LinkedIn in 2011 that you’ll want to utilize in 2012: 1. LinkedIn Today: Social News Delivered. Enter LinkedIn Today.
LEADERSHIP | THURSDAY, JULY 24, 2014
[Linkedin] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
As we know, LinkedIn can be a valuable and effective form of B2B lead generation. How effective is my LinkedIn profile? Does my LinkedIn profile currently provide my prospects with a positive first impression? Stats You Never Knew About LinkedIn. Can you more tips for creating a killer LinkedIn profile?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, MARCH 3, 2015
[Linkedin] Sequencing: Learn This First on LinkedIn
Agile Selling Mini-Course Video #4. You’re already getting smarter. By now, you’ve discovered rapid learning requires you to do things a whole lot differently from your normal ways. Shoot, your old high school teachers would really be impressed at how organized you are now. Working Smarter
MARKETING ACTION | WEDNESDAY, OCTOBER 1, 2014
[Linkedin] 10 Things B2B Marketers Should be Doing on LinkedIn
It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Here are 10 things you should be doing on LinkedIn right now. 1. Update your company description.
EMAGINE B2B BLOG | TUESDAY, JULY 17, 2012
[Linkedin] How to set up a Successful Ad Campaign on LinkedIn
The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.]. LinkedIn PPC
FATHOM | THURSDAY, AUGUST 22, 2013
[Linkedin] LinkedIn University Pages Will Change Higher-Ed Networking
LinkedIn is mostly known as a channel for individuals to network with like-minded executives, find a job, build a pitch list, or build a Klout score (for the chosen millions few who rank within the top 5% of all LinkedIn users … remember that?). Education Industry Social Media Company Pages Klout LinkedIn University Pages
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 13, 2014
[Linkedin] B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?
Tweet How do you measure the return on investment of a LinkedIn InMail campaign? And I think when you’re in InMail on LinkedIn, you’re taking that time, so opens are significant,” she said. Consequently, the need to quantify efforts in the channel is also becoming quite clear. So, how do you approach it? Meagen asked.
HUBSPOT | THURSDAY, OCTOBER 4, 2012
[Linkedin] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Go set it up!
MARKETRI | MONDAY, FEBRUARY 21, 2011
[Linkedin] Top 10 Self-Defeating LinkedIn Practices | Marketri
HUBSPOT | FRIDAY, NOVEMBER 7, 2014
[Linkedin] The Top 20 LinkedIn Pulse Articles of All Time
As with any open content platform, there''s going to be some hogwash to sort through, but LinkedIn does a nice job at surfacing the good, relevant stuff into your News Feed. "All time" here is like a year or so. Pulse isn''t that old. How convenient for a blogger writing about the top Pulse articles of all time. Views: 2,867,000.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 25, 2013
[Linkedin] LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting
This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. If not, you should check out our guide to resourcefulness , which includes basic information about how to get started on LinkedIn. Here are some of the tools and tricks I use when I prospect through Linkedin. Tip #15: Export Connections.
HUBSPOT | TUESDAY, MARCH 20, 2012
[Linkedin] 13 Brands Using LinkedIn Company Page Features the Right Way
Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Blog RSS Feed.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, MARCH 10, 2015
[Linkedin] Practice Your LinkedIn Profile Before Going Live
Rapid Learning Mini-Course Video #6. Welcome back to the sixth video in this mini-course on rapid learning. The whole goal of this program is to help you become a rapid learner – so you can quickly master new information or pick up new skills. So far, we’ve focused on Dumping , Chunking and Sequencing. Working Smarter
FEARLESS COMPETITOR | FRIDAY, MAY 31, 2013
[Linkedin] Do Linkedin Endorsements Really Matter to Hiring Managers?
Do LinkedIn Endorsements Really Matter to Hiring Managers? Check out the LinkedIn profile of Jeff Ogden here , as his profile was featured in the book, Get Back to Work Faster. according to Linkedin Endorsements. Is it because they don’t trust LinkedIn endorsements? Take a look at this image. But they don’t.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, OCTOBER 2, 2013
[Linkedin] 3 Tips to Get The Best Response From LinkedIn Inmail
Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. Here are three tips to help you get the best response from LinkedIn Inmail: 1. Let me just sum it up by saying, LinkedIn InMail is not the silver bullet.
MARKETING ACTION | MONDAY, JANUARY 27, 2014
[Linkedin] How to Leverage LinkedIn for Lead Generation and Recruitment
LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). So what can today’s businesses do to optimize their offerings on LinkedIn and get the most from their pages? LinkedIn for Recruiting.
MARKETING ACTION | THURSDAY, FEBRUARY 26, 2015
[Linkedin] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. There are LinkedIn successes – and then you have people like Lewis Howes , who started a seven-figure business by leveraging LinkedIn in multiple ways. How many LinkedIn profiles have you read?
LEADERSHIP | FRIDAY, OCTOBER 10, 2014
[Linkedin] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
How much ROI are you receiving from your LinkedIn profile? This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? How many LinkedIn Groups are you a member of? have 500-999.
BUZZSUMO | THURSDAY, JUNE 25, 2015
[Linkedin] LinkedIn: The Heavyweight of B2B Content Marketing
LinkedIn has become the heavyweight B2B content marketing platform. decided to take a look at what the data tells us about the state of content marketing on LinkedIn and the content that works best. The Power of LinkedIn. Not convinced by LinkedIn for B2B marketing? LinkedIn Content Drives Shares and Engagement.
WINDMILL NETWORKING | MONDAY, SEPTEMBER 14, 2015
[Linkedin] 5 Ways Your Business Should Be Maximizing Your LinkedIn
If you’re overlooking LinkedIn, your business is ignoring the second-largest social network. That’s right, some data suggests that LinkedIn actually has more dedicated users than Twitter. Overhaul your LinkedIn […]. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. LinkedIn
B2B MARKETING TRACTION | THURSDAY, SEPTEMBER 20, 2012
[Linkedin] 3 Ways to Be More Relevant on LinkedIn
A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. With over 90% of corporations using LinkedIn to find needed resources, it’s important to be relevant. You are in the same Linkedin Group. offer LinkedIn profile optimization, coaching and training.
HUBSPOT | THURSDAY, OCTOBER 22, 2015
[Linkedin] How to Use LinkedIn for Business, Marketing, and Professional Networking [Free Kit]
With over 380 million registered users in over 200 countries and territories, more than four million companies with LinkedIn Company Pages, and professionals signing up at a rate of more than two new members per second, LinkedIn is the world’s largest professional social network.
WINDMILL NETWORKING | MONDAY, FEBRUARY 27, 2012
[Linkedin] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
LinkedIn Company Pages are actually a combination of a number of different modules that are rarely maximized by businesses. In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. LinkedIn
SOCIAL MEDIA B2B | WEDNESDAY, FEBRUARY 22, 2012
[Linkedin] 5 B2B Social Media Questions to Ask about LinkedIn Answers
B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. Another component of their success is the mastery of the LinkedIn Answers feature. The final thing you can do is share the question outside of LinkedIn. How Do I Ask a Question?
WINDMILL NETWORKING | THURSDAY, JULY 2, 2015
[Linkedin] How to Build Your Email List from LinkedIn and Twitter
Twitter | Facebook | Google+ | LinkedIn |. How to Build Your Email List from LinkedIn and Twitter by Amy Hall - Maximize Social Business. Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! Author information. Amy Hall.
HUBSPOT | FRIDAY, AUGUST 28, 2015
[Linkedin] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. In an effort to recruit people showing interest in Boeing, the company placed animated infographic-type ads on the sides of its own LinkedIn Company Page. Image Credit: LinkedIn. See some great examples.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, FEBRUARY 26, 2015
[Linkedin] Use Chunking to Make Sense Out of LinkedIn Chaos
Our goal today is to make sense of all that LinkedIn chaos you created after reading my last article: How to Rapidly Master LinkedIn. Agile Selling Mini-Course Video #3. I’m glad you’re here. But first, a quick story. For many years, I worked as a consultant, helping companies to jumpstart sales of their new products and services.
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 4, 2014
[Linkedin] The Problem with LinkedIn InMails – They Often Don’t Work
“Linkedin InMails come back undelivered WAY too often” says the marketing expert Jeff Ogden of Find New Customers , who’s won the SLMA award three years in a row, and is about to get a prestigious award later this month. help people all the time – all day and all night on LinkedIn, Twitter, you name it, I help you.
BEYOND | FRIDAY, FEBRUARY 20, 2015
[Linkedin] LinkedIn LinkedOut: new B2B ad network launched
LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising
HUBSPOT | TUESDAY, APRIL 15, 2014
[Linkedin] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. UC Berkeley allows both their alumni and students to post on their LinkedIn page. So, how does your school use its LinkedIn University Page?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, MARCH 5, 2015
[Linkedin] 4 Steps to Writing Your LinkedIn Headline and Summary
Agile Selling Mini-Course Video #5. Working Smarter
HUBSPOT | MONDAY, JANUARY 30, 2012
[Linkedin] LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) LinkedIn's conversion rate also outranked social media as a channel overall. 69%) and Facebook (.77%). Connect with HubSpot
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, FEBRUARY 20, 2013
[Linkedin] [Video] Examples of a Good LinkedIn Summary
You know how you go on LinkedIn to check out your prospect’s profile? In his LinkedIn summary he says, “I help people make high quality business decisions that involve real estate. I do everything I can to help them maximize their returns by minimizing risk.” Well, guess what? They’re checking you out too. That’ll scare ‘em off good.
EMAGINE B2B BLOG | TUESDAY, MAY 15, 2012
[Linkedin] Creating Successful LinkedIn Groups: Part 1
In a previous post, we looked at a general summation of the benefits of participating in groups on LinkedIn, as well as creating your own LinkedIn groups. But just what makes a successful LinkedIn Group? B2B Web Strategy
WINDMILL NETWORKING | FRIDAY, JANUARY 20, 2012
[Linkedin] 5 Steps To Connect With People Outside Your Network On LinkedIn
Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people aligned with whatever connection policy you might have. The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 17, 2011
[Linkedin] The Best Sales Groups on LinkedIn
LinkedIn has quickly become one of the most effective and business-savvy social networking sites. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more. Sales 2.0.
HUBSPOT | SATURDAY, JULY 11, 2015
[Linkedin] 8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional [Infographic]
But put those same pictures on LinkedIn, and watch your connection accept rate take a nosedive. The following infographic from Sales For Life visually depicts the top eight LinkedIn profile picture no-nos, from using an out of date photo to posting a snapshot of your cat. This post originally appeared on HubSpot's Sales blog.
FATHOM | THURSDAY, MARCH 27, 2014
[Linkedin] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. In other words, it’s better for LinkedIn members because they can follow the parts of your business they’re truly interested in. Don’t worry, it’s a good thing! link].
SOCIAL MEDIA B2B | WEDNESDAY, NOVEMBER 20, 2013
[Linkedin] LinkedIn Launches Company Showcase Pages for B2B Brands
LinkedIn announced showcase pages as an expansion of company pages. LinkedIn will let you create up to 10. Do these showcase pages seem to be all about big brands and not relevant to smaller B2B companies, or do these give you ideas about how to segment your LinkedIn company updates? LinkedIn Marketing Social Networks
HINGE MARKETING | THURSDAY, JANUARY 14, 2016
[Linkedin] 6 Important LinkedIn Company Page Strategy Tips
LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? LinkedIn is unique in that most users do not want to be entertained on it. Ask questions in your LinkedIn message content.
FATHOM | WEDNESDAY, NOVEMBER 6, 2013
[Linkedin] 7 Ways Manufacturers Can Make the Most of LinkedIn
If you’re in the manufacturing industry , consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members , and that number continues to grow. To do so, here are seven ways you can make the most of LinkedIn for your manufacturing company. 1. Join a LinkedIn Group.
B2B MARKETING TRACTION | TUESDAY, JANUARY 24, 2012
[Linkedin] 4 Reasons to Get Recommendations on LinkedIn First
Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. recommend that all my clients get recommendations on LinkedIn first. You need at least three recommendations to have a Linkedin profile that is 100% complete.
MODERN B2B MARKETING | WEDNESDAY, MARCH 25, 2015
[Linkedin] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). Here is an example of an A/B test we recently ran on LinkedIn using dark posts.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 7, 2011
[Linkedin] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google). Both companies cater simultaneously to consumers (B2C) and businesses (B2B). What do you think?
WINDMILL NETWORKING | WEDNESDAY, AUGUST 5, 2015
[Linkedin] BEWARE! How To Get Fired For LinkedIn Activities
Do you have a LinkedIn profile? If so, do you update it regularly? Do you participate in LinkedIn Group discussions and publish posts on LinkedIn? Do you perform these activities because YOU want to, or because your employer wants you to? Facebook | Google+ | LinkedIn |. Author information. James Wu. James Y. James Wu.
NUSPARK | FRIDAY, NOVEMBER 29, 2013
[Linkedin] Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects
LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. The benefits for using LinkedIn for prospecting are many: Using search tools for identifying those prospects.
HUBSPOT | TUESDAY, SEPTEMBER 30, 2014
[Linkedin] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. Here''s a quick little "template" you can use that makes for a LinkedIn recommendation that''s specific, honest, succinct, and helpful for the person you''re recommending. Awww, she has?!
B2B MARKETING TRACTION | TUESDAY, APRIL 5, 2011
[Linkedin] Will the Real LinkedIn Search Results Please Stand Up?
In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. Are you performing the way you’d like on LinkedIn?
WINDMILL NETWORKING | TUESDAY, DECEMBER 7, 2010
[Linkedin] Is It Time to Upgrade to a Paid LinkedIn Account?
have actually recommended the now $9.95 a month “hidden LinkedIn Personal Plus account to heavy users in the past, especially since it gives you access to the LinkedIn Profile Organizer. In other words, the two main things that paid LinkedIn accounts give you are 1) more search results and 2) the ability to send Inmails.
WINDMILL NETWORKING | MONDAY, AUGUST 8, 2011
[Linkedin] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., #13 in the world ) continue to grow. Still don’t think your business needs to be on LinkedIn? website traffic
WINDMILL NETWORKING | MONDAY, AUGUST 6, 2012
[Linkedin] LinkedIn Group Moderation Rules: 5 Steps to Managing a Successful Community!
I always say that LinkedIn Groups are the biggest public forums for professionals on the Internet, because they are! When I talk to companies about LinkedIn Groups, their biggest worries are 1) not having enough time to manage them and 2) fear that their group will be a ghost town with little engagement. LinkedInwould! 4.)
TRADESMEN INSIGHTS | TUESDAY, APRIL 26, 2011
[Linkedin] LinkedIn: What Are Your Business Objectives?
If you’re a regular reader of this blog, you know that I’m very high on LinkedIn as one of the best social media tools for B-to-B businesses, and it is one of the tools that is most overlooked. In March of 2011, LinkedIn passed its 100 million member. Offers credibility - Position your company as a thought leader.
HUBSPOT | SUNDAY, OCTOBER 11, 2015
[Linkedin] An Quick Guide to the Perfect LinkedIn Profile for Social Sellers [Infographic]
If your business wants to leverage social selling, it's important to note that you're not the only one doing research on LinkedIn before a call. While your sales reps know to look up their buyers on LinkedIn, buyers stop by reps' profiles to get a handle on who they'll be speaking with, too.
HUBSPOT | FRIDAY, MAY 18, 2012
[Linkedin] How to Use LinkedIn Emails to Generate Loads of Leads
Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook. The tricky thing with LinkedIn is that there isn't just one single place to attract leads. There's LinkedIn Company Pages, LinkedIn Answers, LinkedIn Today, and so on. Right?
HUBSPOT | THURSDAY, FEBRUARY 20, 2014
[Linkedin] 10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare]
We get it: It''s LinkedIn, the professional network. But that doesn''t mean you should ignore the look and feel of your LinkedIn Company Page. As LinkedIn notes in our new guide, How to Create the Perfect LinkedIn Company Page , " Studies show that a strong employer brand can cut cost per hire by over 50%.”
SAZBEAN | MONDAY, FEBRUARY 2, 2015
[Linkedin] The DOs and DON’Ts of LinkedIn
For all of the particulars involved with the many different social media sites out there, there is probably not a more particular social media site than LinkedIn. But there are also many other uses for LinkedIn. LinkedIn is not like Twitter where you want as big an audience as you can get.
SOCIAL MEDIA B2B | MONDAY, NOVEMBER 14, 2011
[Linkedin] Use LinkedIn Group Statistics for B2B Social Media Success
LinkedIn added statistics to their groups, and these are visibile to everyone, whether they are a member of the group or not. LinkedIn is focused on visually presenting these statistics rather than making the data available so you will need to manually track your data by entering it into a spreadsheet. Member Growth.
HUBSPOT | MONDAY, JANUARY 21, 2013
[Linkedin] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize.
AD YOUR COMMENT HERE | WEDNESDAY, MARCH 30, 2011
[Linkedin] [Infographic] LinkedIn hits 100 Million Professionals
This one comes on the announcement by LinkedIn that it’s reached 100 million users to date. Infographics social media infographic LinkedIn milestonesSo, I’m a huge infographic fan, and I’ve decided that I’m going to post up some of the applicable ones I come across to our OSG audience.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 12, 2011
[Linkedin] 4 Reasons Why LinkedIn (and not Facebook) Might be the Better Choice for Your Company
And while LinkedIn may have fewer users, the professional mindset and ability to network with other people who are on the site for the same reason make it a much more valuable tool for B2B companies. For LinkedIn, they are called Companies Pages. Has LinkedIn become the preferred social media channel for your company? LinkedI
B2B MARKETING TRACTION | THURSDAY, JANUARY 15, 2015
[Linkedin] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. LinkedIn marketing Who Should Attend?
WINDMILL NETWORKING | THURSDAY, MARCH 10, 2011
[Linkedin] Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today
It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines , and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense. I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they were useful.
HUBSPOT | TUESDAY, AUGUST 27, 2013
[Linkedin] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks. Components of LinkedIn University Pages.
WINDMILL NETWORKING | TUESDAY, AUGUST 30, 2011
[Linkedin] How I Developed Business on LinkedIn – a LinkedIn Case Study
Now it’s time for you to share your LinkedIn success story and allow it to become a case study for the world to learn from. Related Stories 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing There's No Such Thing as Social Media ROI 6 Social Media Marketing Strategy Mistakes to Avoid. LinkedIn
HINGE MARKETING | FRIDAY, MAY 8, 2015
[Linkedin] Hacking Tribal Social Instincts with LinkedIn
Before diving into our suggestion on how LinkedIn can help achieve this, a quick comment on sociobiology will be useful: Going back as far as 100,000 years, tribal societies have used symbolic markings -- like beadwork, shell necklaces, body painting -- to mark off those who are part of the tribe (in-group) from those who aren’t (out-groups).
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, MAY 20, 2013
[Linkedin] How to Get 58% of Your Revenue Via LinkedIn Groups
shares the strategies he and his partner ( Christine Kelly ) use to generate the majority of their business via LinkedIn. They use LinkedIn Groups to consistently generate high quality leads from people who already view them as credible resources. 58% of our revenue comes directly from new contacts we’ve generated via LinkedIn.
WINDMILL NETWORKING | FRIDAY, FEBRUARY 25, 2011
[Linkedin] 10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance! Search for job openings on LinkedIn Jobs or online sites such as Monster and see which types of jobs most appeal to you. You can buy my book about using LinkedIn if you need a reference and guide book. Thanks! 1.) Analyze.
VIEWPOINT | TUESDAY, APRIL 2, 2013
[Linkedin] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. For B2B Marketing, Email Should be Personalized and Targeted.
HUBSPOT | THURSDAY, SEPTEMBER 6, 2012
[Linkedin] LinkedIn Launches New Company Page Design: See What's Changing
LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. Example Makeover: HubSpot's LinkedIn Company Page. Again, we're not sure why LinkedIn is making it more difficult for page visitors to get to know the company behind the page. Surprise! The Old Homepage.
EMAGINE B2B BLOG | TUESDAY, APRIL 10, 2012
[Linkedin] Think your Linkedin Company Page is Perfect? Think again.
In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. LinkedIn Social MediaIn this post, we’ll look at some fine tuning areas that can make you stand out from the masses. Promote your Blog content with a Blog RSS Feed – this is [.].
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Linkedin] How I Easily Got 25% More Views on My LinkedIn Profile
Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., But who''s searching for awards on LinkedIn?
SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 12, 2011
[Linkedin] LinkedIn is Facebook With a Tie
I ran across an interesting quote as I was working on the InsideView guide for Social Selling with LinkedIn. The thought that LinkedIn is Facebook with a Tie is a great differentiators between the two [.]. facebook Inbound Marketing linkedin Sales Sales 2.0 Social Media Tips Social Selling Technology B2B b2b sales customer 2.0
GREAT B2B MARKETING | THURSDAY, JUNE 6, 2013
[Linkedin] Five Ways You Can Get Big Value from LinkedIn
And the first and most important social media tool for B2B marketers is LinkedIn marketing. Our team at Fusion Marketing Partners has used LinkedIn to drive business and partnerships for ourselves and our clients. I use LinkedIn myself at least 3-4 days per week and have seen amazing results. You might even go viral.
FEARLESS COMPETITOR | THURSDAY, JULY 4, 2013
[Linkedin] The Best of Marketing Made Simple TV – How to Use LinkedIn with @meloniedodaro
In this Best of Marketing Made Simple TV show, Canada’s #1 LinkedIn Expert Melonie Dodaro. In this show, you will learn: Why LinkedIn is far and away the most important social media site for business. The single biggest mistake people make with LinkedIn. Melonie Dodaro. Watch the show to learn what it is.).
HUBSPOT | THURSDAY, OCTOBER 31, 2013
[Linkedin] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If you missed it, you can grab the full recording here.). A lot of great questions came up during the webinar that we didn''t have time to answer, and it turns out, a lot of you had the exact same questions. Not necessarily. Social Media
HUBSPOT | THURSDAY, SEPTEMBER 4, 2014
[Linkedin] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. I''m sure this has happened to you at a networking event. Social Media
HUBSPOT | THURSDAY, FEBRUARY 5, 2015
[Linkedin] When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]
Check out the infographic below from QuickSprout to learn when to share on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. You know by now that posting on social media is one of the best ways to amplify the awesome content you''re creating. But it isn''t enough to simply post content to social whenever you feel like it.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 18, 2012
[Linkedin] How to Use LinkedIn to Generate and Qualify B2B Leads
by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns. LinkedIn Content Description. were male. were female.
HALEY MARKETING | MONDAY, SEPTEMBER 21, 2015
[Linkedin] How Should Our Staffing Firm Use LinkedIn? Part I
LinkedIn is arguably the most beneficial social platform for the staffing and recruiting industry. LinkedIn can be used in many different ways, and the focus of this post is from a content marketing perspective. As a business, you should have a company page on LinkedIn. Now that you have a company LinkedIn page, what’s next?