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  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Linkedin] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Status Updates :  Just as tweets on Twitter can be a powerful way of sharing information, so can the LinkedIn Status Update.  LinkedIn
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 29, 2015
    [Linkedin] Top 10 LinkedIn Pulse Article of 2015
    Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Content Marketing
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Linkedin] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. photo credit: Adriano Gasparri via photopin cc
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 15, 2012
    [Linkedin] Creating Successful LinkedIn Groups: Part 1
    In a previous post,  we looked at a general summation of the benefits of participating in groups on LinkedIn, as well as creating your own LinkedIn groups. But just what makes a successful LinkedIn Group? B2B Web Strategy
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Linkedin] LinkedIn’s New Content Marketing Score
    Do you ever wonder how effective your LinkedIn content is at reaching your target audience? The changes are the latest among several LinkedIn has made recently.). You get a grade, which is a score of 1-1000, and LinkedIn tells you how you can improve. Well, wonder no more. Intrigued? We thought you might be. All rights reserved.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 7, 2010
    [Linkedin] LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!
    Why has my LinkedIn account been restricted? This person is also not a LinkedIn LION and only has a few hundred connections. We are aware that you may be using an automated or manual process to systematically view LinkedIn web pages. The information within LinkedIn is provided by our users for usage on the site only.
  • MARKETRI  |  MONDAY, FEBRUARY 21, 2011
    [Linkedin] Top 10 Self-Defeating LinkedIn Practices | Marketri
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 24, 2012
    [Linkedin] 4 Reasons to Get Recommendations on LinkedIn First
    Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. recommend that all my clients get recommendations on LinkedIn first. You need at least three recommendations to have a Linkedin profile that is 100% complete.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Linkedin] 5 Ways To Use LinkedIn For Prospecting
    Finding the Prospecting Needle In the LinkedIn Haystack. When we did our 2013 Sales & LinkedIn survey , lots of people shared their thoughts and strategies about how they were using LinkedIn. Since their staff is well trained to keep annoying sales guys away, LinkedIn helps me find them.". That is so true today.
  • HUBSPOT  |  THURSDAY, APRIL 25, 2013
    [Linkedin] LinkedIn Launches New Contacts Tool to Make Relationship Management Easier
    If you''re anything like me, you love LinkedIn not just for all its awesome marketing tools , but also for its fantastic personal networking features. Today, LinkedIn launched ''LinkedIn Contacts,'' a new tool to make it easy for users to build and maintain important relationships -- available on both LinkedIn.com and a new iPhone app.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Linkedin] Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
    According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. challenge CMOs at top enterprise organizations like Xerox on how they are taking a brand awareness approach to LinkedIn.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Linkedin] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Here are five strategic tips to help you properly establish your firm’s LinkedIn Company Page: Take Control :  LinkedIn might have already created your page automatically, but now it is time for you to register yourself as the person who edits and controls the page.  LinkedInWhat other tips would you add?
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 5, 2011
    [Linkedin] Will the Real LinkedIn Search Results Please Stand Up?
    In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. Are you performing the way you’d like on LinkedIn?
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 12, 2013
    [Linkedin] 4 Ways LinkedIn is All-In for B2B Content Marketing
    LinkedIn has always been the professional social network and the most effective network for B2B marketers. The mission of LinkedIn is to connect the world’s professionals and make them more productive. The context of LinkedIn is professional. This is important to understand as LinkedIn is a customer first company.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs
    The post Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs appeared first on Marketing Insider Group. All sales leads are not equal. They don’t want to waste time and money like the companies that Straight North recently evaluated. For more […].
  • HUBSPOT  |  THURSDAY, SEPTEMBER 20, 2012
    [Linkedin] Facebook Sees 1000% Jump in LinkedIn Referral Traffic After Twitter Dumps LinkedIn
    You may remember that about two months ago, Twitter and LinkedIn announced they were parting ways. What their breakup meant was an end to the ability for marketers to sync updates from the two sites -- so no longer do you see tweets from your company's Twitter stream showing up on LinkedIn. Want more blog traffic from LinkedIn?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, OCTOBER 3, 2008
    [Linkedin] LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
    LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. related articles.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Linkedin] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    How much ROI are you receiving from your LinkedIn profile? This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? How many LinkedIn Groups are you a member of? have 500-999.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Linkedin] A Visual Guide to Creating the Perfect LinkedIn Company Page
    Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. To help you make the most of your LinkedIn Company Page, we''ve put together this visual guide , which features several “pro tips” provided by LinkedIn''s marketing team. Want to share this guide with your LinkedIn community?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin] How to Optimize Your LinkedIn Profile for Social Selling
    For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. But LinkedIn is a whole different ballgame for people in sales. Buyers use LinkedIn to identify people they can trust and want to work with.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 4, 2014
    [Linkedin] Employer vs. Employee: Ownership of LinkedIn Contacts
    Recently, someone suggested to me that an employee’s LinkedIn contacts could be considered company property and even a protected trade secret of the employer.  Facebook | Google+ | LinkedIn |. Employer vs. Employee: Ownership of LinkedIn Contacts by James Wu - Maximize Social Business. Author information. James Wu.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 26, 2016
    [Linkedin] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    LinkedIn has proven to be a winning platform for many B2B companies. Maximizing your LinkedIn presence requires mastering the ins and outs of the platform and its many offerings as a piece of marketing technology. Content marketing on LinkedIn grows exponentially stronger when engaged employees share content with their connections. 2.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Linkedin] How to Create an Optimal Linkedin Profile
    I’m amazed at the number of poor Linkedin profiles out there. Since I have a superb LinkedIn profile , let me see if I can help these men. Linkedin lets you add your website, your blog and your Twitter profile. Every Linkedin profile needs a  recent photo. You should also publish recent blog posts to Linkedin.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Linkedin] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Linkedin] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. If you haven’t heard of LinkedIn  Sales Navigator yet, you may want to check it out. Warm Introductions. Sales b2b
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 4, 2012
    [Linkedin] 5 Power Tips for B2B Company LinkedIn Profiles
    In the B2B space, LinkedIn may be the best social media site to take stock in. Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. Recently LinkedIn added this feature to Company Page Admins. Refresh your company LinkedIn information.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [Linkedin] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. LinkedIn marketing Who Should Attend?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Linkedin] Think You Know LinkedIn? 7 Common Myths Debunked
    Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works. Read on to learn the truth behind some of the most pervasive LinkedIn myths. Social Media
  • AD YOUR COMMENT HERE  |  WEDNESDAY, MARCH 30, 2011
    [Linkedin] [Infographic] LinkedIn hits 100 Million Professionals
    This one comes on the announcement by LinkedIn that it’s reached 100 million users to date.  Infographics social media infographic LinkedIn milestonesSo, I’m a huge infographic fan, and I’ve decided that I’m going to post up some of the applicable ones I come across to our OSG audience.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin] LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions
    LinkedIn recently announced that they''re opening up publishing access to all users , a perk previously reserved for influencers only. The question they raised was this: Will non-scrupulous users amass their site content and start publishing duplicate content to LinkedIn, causing serious SEO issues? What does LinkedIn say?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Linkedin] Want to Publish on LinkedIn? Now You Can
    Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network''s publishing platform. You''ll also be able to follow others'' content without being a LinkedIn connection. Here''s how it works.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 4, 2014
    [Linkedin] You’ve Connected on LinkedIn Now What?
    How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not. Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | You’ve Connected on LinkedIn Now What? We’re connected.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, AUGUST 18, 2015
    [Linkedin] How Do You Rate—on LinkedIn?
    A few weeks ago, LinkedIn released their Social Selling Index (SSI) to the public. When you click on it, you immediately get a quick snapshot of how you compare to your peers and your network
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 10, 2012
    [Linkedin] Think your Linkedin Company Page is Perfect? Think again.
    In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. LinkedIn Social MediaIn this post, we’ll look at some fine tuning areas that can make you stand out from the masses. Promote your Blog content with a Blog RSS Feed – this is [.].
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 24, 2016
    [Linkedin] 6 Tips To Launch A Successful Account-Based Marketing (ABM) Campaign On LinkedIn
    Here are six tips that have helped us succeed -- and succeed fast -- with ABM on LinkedIn. And why on LinkedIn? We’ve found that LinkedIn is a great place for B2B marketers to start with ABM because of its massive scale and B2B-specific targeting capabilities. The first is that ABM on LinkedIn is still very manual at this point.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Linkedin] Expert Tips for Optimizing LinkedIn for Lead Generation
    by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn. They were in forums.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 10, 2011
    [Linkedin] Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today
    It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines , and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense.  I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they were useful. 
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 20, 2012
    [Linkedin] 5 Steps To Connect With People Outside Your Network On LinkedIn
    Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people aligned with whatever connection policy you might have.  The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know. 
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 6, 2015
    [Linkedin] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
    According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell Glass is Head of Products for Marketing Solutions at LinkedIn. Before you invest in #martech,  consider the #customerexperience you want to create Click To Tweet.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 24, 2012
    [Linkedin] Dear LinkedIn Member – About Your Invitation To Connect
    On LinkedIn I usually only connect to people I know. For the rest of you, here are other reasons I am not likely to accept your invitation to connect on LinkedIn. 1. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. 4. You do not have your photograph on your LinkedIn profile.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 28, 2015
    [Linkedin] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
    As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn. In the 2015 Social Media Marketing industry report from Social Media Examiner , 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform. Tweet this idea ). 2.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 6, 2012
    [Linkedin] LinkedIn Group Moderation Rules: 5 Steps to Managing a Successful Community!
    I always say that LinkedIn Groups are the biggest public forums for professionals on the Internet, because they are! When I talk to companies about LinkedIn Groups, their biggest worries are 1) not having enough time to manage them and 2) fear that their group will be a ghost town with little engagement. LinkedInwould! 4.)
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
    LinkedIn Company Pages  are actually a combination of a number of different modules that are rarely maximized by businesses.  In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. LinkedIn
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin] On LinkedIn, If You Won’t Share, Then I Won’t Care
    My rant has to do with a piece of LinkedIn etiquette. LinkedIn is becoming increasingly important in the world of business networking. I am hesitant to call the service a social network. That being said, we have seen recently that LinkedIn is doing very well as a business and is proving to be useful to professionals. Get it?
  • FATHOM  |  THURSDAY, AUGUST 22, 2013
    [Linkedin] LinkedIn University Pages Will Change Higher-Ed Networking
    LinkedIn is mostly known as a channel for individuals to network with like-minded executives, find a job, build a pitch list, or build a Klout score (for the chosen millions few who rank within the top 5% of all LinkedIn users … remember that?). Education Industry Social Media Company Pages Klout LinkedIn University Pages
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Why I am No Longer a LinkedIn LION
    With the recent LinkedIn IPO , now there are companies not only selling LinkedIn connections , but also saying if you use them to create a LinkedIn Group , they will make sure it gets filled with (name your price) members! wrote about them in great detail in my LinkedIn book. What is your LinkedIn connection policy?
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 30, 2011
    [Linkedin] [PREDICTION] What Will LinkedIn Do for B2B Marketers?
    LinkedIn is the dominant social network for many B2B companies. Since LinkedIn began as a personal networking and job site, everything has revolved around personal profiles. Currently LinkedIn self-serve ads are connected to personal profiles, which means multiple people at a company cannot share responsibility for ads in one account.
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Linkedin] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    As we know, LinkedIn can be a valuable and effective form of B2B lead generation. How effective is my LinkedIn profile? Does my LinkedIn profile currently provide my prospects with a positive first impression? Stats You Never Knew About LinkedIn. Can you more tips for creating a killer LinkedIn profile?
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Linkedin] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. You can create a closed group or an open group on LinkedIn. The LinkedIn group you build is a community and it needs community management. Start with your Product or Service in Mind.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 21, 2011
    [Linkedin] Is LinkedIn Really for Sharing Content?
    As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Yes, I'm a big fan of LinkedIn, I'm just not placing buy orders today.]. Sharing via LinkedIn.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 11, 2013
    [Linkedin] When It Comes to LinkedIn Endorsements, Are We Lemmings?
    LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware! That’s why it’s important to manage your endorsements on LinkedIn.
  • FATHOM  |  THURSDAY, MARCH 27, 2014
    [Linkedin] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
    LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. In other words, it’s better for LinkedIn members because they can follow the parts of your business they’re truly interested in. Don’t worry, it’s a good thing! link].
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin] LinkedIn Photos Speak Volumes, What Are Your Employees Saying?
    LinkedIn profile photos: How do they reflect on your company? Which became evidently clear today as I was browsing LinkedIn. LinkedIn proclaims to have “50 million+ members in their professional network” which encourages users to “manage (their) professional identity.” There sure is! You should.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Linkedin] LinkedIn Photos Speak Volumes, What Are Your Employees Saying?
    LinkedIn profile photos: How do they reflect on your company? Which became evidently clear today as I was browsing LinkedIn. LinkedIn proclaims to have “50 million+ members in their professional network” which encourages users to “manage (their) professional identity.” There sure is! You should.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 20, 2012
    [Linkedin] B2B Companies Can Target LinkedIn Updates
    LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. This can help you better understand your vertical audiences on LinkedIn.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Linkedin] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Go set it up!
  • HUBSPOT  |  FRIDAY, NOVEMBER 7, 2014
    [Linkedin] The Top 20 LinkedIn Pulse Articles of All Time
    As with any open content platform, there''s going to be some hogwash to sort through, but LinkedIn does a nice job at surfacing the good, relevant stuff into your News Feed. "All time" here is like a year or so. Pulse isn''t that old. How convenient for a blogger writing about the top Pulse articles of all time. Views: 2,867,000.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 13, 2014
    [Linkedin] B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?
    Tweet How do you measure the return on investment of a LinkedIn InMail campaign? And I think when you’re in InMail on LinkedIn, you’re taking that time, so opens are significant,” she said. Consequently, the need to quantify efforts in the channel is also becoming quite clear. So, how do you approach it? Meagen asked.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Linkedin] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. UC Berkeley allows both their alumni and students to post on their LinkedIn page. So, how does your school use its LinkedIn University Page?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 20, 2011
    [Linkedin] Why I Won’t Accept Your LinkedIn Invite
    Dear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others. I am sorry we’re not connected on LinkedIn and I appreciate your kind (and repeated) requests to join each others’ networks. I’m glad you: (circle all that apply). Accepted his LinkedIn invite. like the blog. hate the blog.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 9, 2011
    [Linkedin] 6 Ways That Facebook is Better Than LinkedIn for B2B Marketing
    We often get the question about investment in LinkedIn vs. Facebook. You would think LinkedIn would be better for marketing to B2B customers. Ultimately, the overriding reason to consider Facebook over LinkedIn is that business people spend more time on it. Ways That Facebook is Better Than LinkedIn. 1. You can find them.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Linkedin] How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]
    Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers. What makes a LinkedIn profile stand out? How do you get more recommendations?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 29, 2014
    [Linkedin] How to Win at LinkedIn Sponsored Updates
    You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance. Here’s a screenshot of LinkedIn’s targeting options: Check out the “Audience” tab on the top right. You can.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 19, 2013
    [Linkedin] PPC for LinkedIn, What’s the Difference?
    Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. So we went back to the drawing board and decided to try LinkedIn advertising. Is LinkedIn the right audience? . Is your service right for LinkedIn?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, SEPTEMBER 6, 2013
    [Linkedin] A LinkedIn Strategy That Amplifies Your Credibility
    Lots of sellers don''t realize just what a big impact LinkedIn can have on their personal credibility. In our 2013 Sales & LinkedIn Study , we found that top sellers are doing far more than other salespeople to leverage LinkedIn to help them develop trust and credibility with their prospects and customers. Linkedin Posts.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Linkedin] LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
    In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) LinkedIn's conversion rate also outranked social media as a channel overall. 69%) and Facebook (.77%). Connect with HubSpot
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 27, 2015
    [Linkedin] LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit
    Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. The original inspiration for the planned post was a set of three back-to-back conversations I had last Friday with one ABM vendor and two predictive analytics companies (none of which were Fliptop or LinkedIn).
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Linkedin] Change Your LinkedIn Profile From A Resume To A Reputation Destination
    What does a good craft beer bar have in common with a great LinkedIn profile? There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. And you can get to the realization that you need to change your LinkedIn profile by asking yourself some very pointed questions.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Linkedin] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Linkedin] Savvy Speaks: How Do You Use LinkedIn?
    This week the Savvy Sisters reveal their secrets for using LinkedIn. post a summary and link to it within the relevant LinkedIn groups and within your profile. To Kate's point, coordinating efforts across your site, Twitter, and LinkedIn will give you the highest return. How do YOU use LinkedIn -- or do you? Stephanie.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 17, 2016
    [Linkedin] Stop Being a Wimp with Your Content and Discussions
    And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von […]. Social Media LinkedIn LinkedIn Content LinkedIn Discussions LinkedIn Marketing linkedin social sellingI love creating challenger sales and marketing content.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
    When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. Here''s a quick little "template" you can use that makes for a LinkedIn recommendation that''s specific, honest, succinct, and helpful for the person you''re recommending. Awww, she has?!
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 14, 2015
    [Linkedin] 5 Ways Your Business Should Be Maximizing Your LinkedIn
    If you’re overlooking LinkedIn, your business is ignoring the second-largest social network. That’s right, some data suggests that LinkedIn actually has more dedicated users than Twitter. Overhaul your LinkedIn […]. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. LinkedIn
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 2, 2012
    [Linkedin] Linkedin Recommendations: How Many Do You Have?
    Check out the Linkedin profile of Jeff Ogden of Find New Customers here. To be a member of the Top Recommended People group, you must have at least 10. Jeff Ogden has over forty! Either 42 or 45, depending on which you look at.). What do you think? We love comments and those who share. Self Education Find New Customers social media
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 14, 2013
    [Linkedin] Love Them or Lose Them – LinkedIn Endorsements
    Linkedin Endorsements received highly mixed reviews when first introduced in September 2012, but I was all about them! updated my profile to include more skills and expertise than I care to admit and waited patiently for my first LinkedIn Endorsement. Have you warmed up to Linkedin Endorsements? Choose the right skills NOW.
  • B2B LEAD GENERATION BLOG  |  FRIDAY, JANUARY 29, 2010
    [Linkedin] LinkedIn for lead generation - Are You the Missing Link?
    It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled " 10 Tips for Using LinkedIn to Generate Leads." Read Are You the Missing Link?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Linkedin] How to Use LinkedIn for Business Development
    LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. Most likely, you’ll find these potential prospects on LinkedIn. On LinkedIn?
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Linkedin] LinkedIn Networking Tips: How to Increase Connections and Engagement
    LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. LinkedIn’s headline default is your current position at your organization.
  • FATHOM  |  WEDNESDAY, NOVEMBER 6, 2013
    [Linkedin] 7 Ways Manufacturers Can Make the Most of LinkedIn
    If you’re in the manufacturing industry , consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members , and that number continues to grow. To do so, here are seven ways you can make the most of LinkedIn for your manufacturing company. 1. Join a LinkedIn Group.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Linkedin] 10 Groups to Join on LinkedIn if You’re in Marketing
    With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Top LinkedIn Groups for Marketers: 1. 
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Linkedin] How to Use LinkedIn for Business, Marketing, and Professional Networking [Free Kit]
    With over 380 million registered users in over 200 countries and territories, more than four million companies with LinkedIn Company Pages, and professionals signing up at a rate of more than two new members per second, LinkedIn is the world’s largest professional social network.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Linkedin] 13 Brands Using LinkedIn Company Page Features the Right Way
    Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Blog RSS Feed.
  • BIZIBLE  |  THURSDAY, NOVEMBER 10, 2016
    [Linkedin] How to Tie Your LinkedIn Ads to Revenue
    LinkedIn is clearly one of the top platforms for B2B marketers to target prospects. According to the LinkedIn Ads Benchmark Report 2016 , over 35% of marketers on LinkedIn are unsure if they consider their efforts a success. But conversion tracking is just one step on the road to connecting LinkedIn ads to revenue.
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Linkedin] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JUNE 15, 2011
    [Linkedin] Does Your B2B Sales Team Dominate LinkedIn?
    Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. How Can Your Sales Team Dominate LinkedIn for Your Industry? LinkedIn Social Media/Web 2.0
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 7, 2010
    [Linkedin] Is It Time to Upgrade to a Paid LinkedIn Account?
    have actually recommended the now $9.95 a month “hidden&# LinkedIn Personal Plus account to heavy users in the past, especially since it gives you access to the LinkedIn Profile Organizer.  In other words, the two main things that paid LinkedIn accounts give you are 1) more search results and 2) the ability to send Inmails. 
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 8, 2011
    [Linkedin] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
    LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., #13 in the world ) continue to grow. Still don’t think your business needs to be on LinkedIn? website traffic
  • WINDMILL NETWORKING  |  THURSDAY, JULY 2, 2015
    [Linkedin] How to Build Your Email List from LinkedIn and Twitter
    Twitter | Facebook | Google+ | LinkedIn |. How to Build Your Email List from LinkedIn and Twitter by Amy Hall - Maximize Social Business. Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! Author information. Amy Hall.
  • NUSPARK  |  FRIDAY, NOVEMBER 29, 2013
    [Linkedin] Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects
    LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects.  There are many books, blogs, and guides that discuss how to use LinkedIn. The benefits for using LinkedIn for prospecting are many: Using search tools for identifying those prospects.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 5, 2015
    [Linkedin] BEWARE! How To Get Fired For LinkedIn Activities
    Do you have a LinkedIn profile?  If so, do you update it regularly?  Do you participate in LinkedIn Group discussions and publish posts on LinkedIn?  Do you perform these activities because YOU want to, or because your employer wants you to? Facebook | Google+ | LinkedIn |. Author information. James Wu. James Y. James Wu.
  • B2B MARKETING TRACTION  |  THURSDAY, APRIL 14, 2011
    [Linkedin] Marketing Case Study: How I Got Results from LinkedIn
    Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn.  continued to invest time in LinkedIn, and, as it turns out, my efforts paid off. LinkedIn has bubbled up as the “winner” of business social networks. Just in the last weeks, LinkedIn announced that they exceeded 100 million users.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Linkedin] LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections
    Imagine how big my LinkedIn network would be if I connected with all of them. It turns out that many new employees use LinkedIn as a way to learn about colleagues in their company. According to LinkedIn 46% of people say that they look up coworkers on LinkedIn because it’s better than their employee directory.
  • EMEDIA  |  THURSDAY, SEPTEMBER 29, 2016
    [Linkedin] Best of Series: As Seen on LinkedIn
    These LinkedIn articles will keep you informed as you wrap up the year. LinkedIn Pulse has become an excellent resource for B2B marketers. This article discusses some of our favorite Pulse posts. Blog Social Media Best Of Marketing/Sales Management Content Blog Post Audiences Homepage Resources
  • SALES LEAD DYNAMICS  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin] Your Profile: The Key to Real LinkedIn Success
    Note: I co-authored this article with my good friend Marc Halpert, a LinkedIn expert. Turbo-charge your brand with a standout LinkedIn profile.  A great profile will help you maximize the value of your LinkedIn network.  Your profile is the real key to LinkedIn success. Their LinkedIn profile is their website.
  • HUBSPOT  |  THURSDAY, FEBRUARY 20, 2014
    [Linkedin] 10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare]
    We get it: It''s LinkedIn, the professional network. But that doesn''t mean you should ignore the look and feel of your LinkedIn Company Page. As LinkedIn notes in our new guide, How to Create the Perfect LinkedIn Company Page , " Studies show that a strong employer brand can cut cost per hire by over 50%.”
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Linkedin] The Most Shared Phrases and Topics on LinkedIn [New Q3 Data]
    LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. My company, ClearVoice, recently conducted a study that provides data and insight specifically on the most popular posts on LinkedIn. Top 20 Most Common Phrases on LinkedIn.
  • HUBSPOT  |  SATURDAY, JULY 11, 2015
    [Linkedin] 8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional [Infographic]
    But put those same pictures on LinkedIn, and watch your connection accept rate take a nosedive. The following infographic from Sales For Life visually depicts the top eight LinkedIn profile picture no-nos, from using an out of date photo to posting a snapshot of your cat. This post originally appeared on HubSpot's Sales blog.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Linkedin] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
    Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If you missed it, you can grab the full recording here.). A lot of great questions came up during the webinar that we didn''t have time to answer, and it turns out, a lot of you had the exact same questions. Not necessarily. Social Media
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 30, 2011
    [Linkedin] How I Developed Business on LinkedIn – a LinkedIn Case Study
    Now it’s time for you to share your LinkedIn success story and allow it to become a case study for the world to learn from.  Related Stories 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing There's No Such Thing as Social Media ROI 6 Social Media Marketing Strategy Mistakes to Avoid. LinkedIn
  • ACT-ON  |  WEDNESDAY, DECEMBER 21, 2016
    [Linkedin] 5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn
    Many B2B marketers use LinkedIn as part of their content marketing strategy. But what happens when you’re sharing content on LinkedIn and not getting the results you expect? According to LinkedIn, if you post a status update every weekday during a month, you’ll reach 60 percent of your target audience. Not bad, right?
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