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  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 11, 2011
    [Linkedin] LinkedIn: Are You Missing a Golden Opportunity to Network?
    If you’re not on LinkedIn you should be, and if you are, when was the last time you updated your page? What are you doing to capitalize on LinkedIn? Marketing Tips Social Marketing linkedin linkedin groups linkedin networking networking opportunityYou and 120 million of your possible friends are on this site.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 19, 2012
    [Linkedin] Using LinkedIn as a Social Recruiting Tool
    Do you know how to use LinkedIn for social recruiting? LinkedIn is the largest network of business professionals in the Western world. Now without doubt one of the single biggest impacts LinkedIn has had on the recruitment market is in the area of headhunting and candidate targeting. What To Focus On? Be Yourself!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Linkedin] The 9 Worst Ways to Use LinkedIn for Business
    LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs. It’s a great place for businesses to make relevant LinkedIn users aware of their brand. Of course not. Twitter).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 7, 2010
    [Linkedin] LinkedIn Search Optimization (LSO) Critical for B2B Marketers
    But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. Share this on Linkedin. For B2C or B2B Marketers this was a huge revolution. Tweet This! Digg this!
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JANUARY 4, 2011
    [Linkedin] 10 Reasons You Need a LinkedIn Profile
    LinkedIn is the go to place for sales people doing discovery on their prospects. With over 85 million people on LinkedIn, it always surprises me when I talk to a sales team (especially in [.]. linkedin Sales social mediaIt is also the place customer 2.0 prospects go to do some discovery on the sales people they do business with.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 20, 2013
    [Linkedin] LinkedIn Launches Company Showcase Pages for B2B Brands
    'LinkedIn announced showcase pages as an expansion of company pages. LinkedIn will let you create up to 10. Do these showcase pages seem to be all about big brands and not relevant to smaller B2B companies, or do these give you ideas about how to segment your LinkedIn company updates? LinkedIn Marketing Social Networks
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Linkedin] Social Media Image Sizing Guide [Infographic]
    You have to design different creative at a wide variety of sizes for Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+. Online Advertising Social Media facebook google linkedin pinterest sizing guide social media twitter youtubeTake just publishing your logo on different social media profiles for example.
  • CEEKUE  |  WEDNESDAY, AUGUST 11, 2010
    [Linkedin] 1 Simple But Very Effective Tip For Facebook, Linkedin And Other Social Platforms
    Millions of people have a profile on one or more of the social platforms like Facebook and Linkedin. There There are also a lot of companies that have a page (Facebook) or a group (Linkedin) where employees gather. Tags: CRM New Platforms facebook linkedin crm All this information is waiting there for you to use it.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 20, 2014
    [Linkedin] What LinkedIn’s New Blogging Tool Means for Your Business
    'LinkedIn just announced it’s adding blog features to personal profile pages. It can be tough to get views on your business blog, but if you publish on LinkedIn, you share it with the professional contacts you’ve already built. Wondering how a post looks on LinkedIn? What’s in it for you? Here’s an example.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Linkedin] LinkedIn Launches Company Follow Button (How to Add It Now)
    Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. No navigating to the LinkedIn website required! How to Install the LinkedIn Follow Button. It's easy!
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Linkedin] 5 Ways to Prospect for New Business on LinkedIn
    While many social media marketers concentrate on Twitter and Facebook , a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. 1) Grow Your LinkedIn Connections. Your network is built into your LinkedIn connectivity.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    [Linkedin] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    LinkedIn : Type your business name, industry or keyword into the search box to identify where you are being mentioned on LinkedIn. This is a phenomenal tool, especially when you consider that more than 85% of the visits to LinkedIn have nothing to do with job hunting. Lead Generation: 5 tips to generate leads faster on LinkedIn.
  • MEASURABLE MARKETING  |  THURSDAY, NOVEMBER 10, 2011
    [Linkedin] LinkedIn for Lead Generation: 5 Ways to Get Started
    LinkedIn recently added company status updates which work similarly to Facebook’s Wall feature. Recruit Staff via LinkedIn. Posting jobs and taking applications through LinkedIn helps to raise your company’s profile on the network and allows your company to stay connected with potential employees. Go Team!
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 20, 2012
    [Linkedin] Are You Using LinkedIn to Generate Leads?
    LinkedIn has always been one of my best sources of activity to my blog. That’s why it wasn’t a big surprise to me when a recent study by HubSpot  said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. Keep working to improve your content.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 9, 2013
    [Linkedin] LinkedIn Goes All in with Content
    'There was a time not long ago in which the only reason you visited LinkedIn was to change your job title, or try to find out where your old college roommate works. However, LinkedIn has made sizable changes over the last couple of years, morphing themselves from a boring old business social network to a hip content marketing machine.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 19, 2010
    [Linkedin] 5 Common LinkedIn Fallacies and Why You Shouldn’t Believe Them
    While recent social media conversations tend to be about Facebook and Twitter, I find that many professionals and businesses aren’t maximizing their LinkedIn presence.  With that in mind, let’s take a look at some of the common LinkedIn fallacies floating around and why you shouldn’t believe them. Too Many Emails?
  • VERTICAL RESPONSE  |  MONDAY, JULY 8, 2013
    [Linkedin] Should LinkedIn Groups Be Part of Your Social Strategy?
    'Labeled the “professional” social network, LinkedIn boasts nearly 250 million users. If this is your tactic when tackling LinkedIn, we’d like to share with you some thoughts on how to better utilize a very important and useful piece of your social strategy. This magical place is called LinkedIn Groups. All rights reserved.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Linkedin] 81% of LinkedIn Users Belong to a LinkedIn Group [Data]
    If so, you might be overlooking the marketing potential of a very important and valuable social network: LinkedIn. According to Lab42's July 2011 survey of 500+ LinkedIn users , 61% of LinkedIn users said LinkedIn is the social site they use most for professional networking. So how exactly are these people using LinkedIn?
  • THE POINT  |  MONDAY, FEBRUARY 22, 2010
    [Linkedin] How to Answer a Question: 5 Tips for Making the Most of LinkedIn
    One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 24, 2011
    [Linkedin] LinkedIn Milestone
    LinkedIn hit the 100 million member milestone this week. LinkedIn should be included in any social media strategy. LinkedIn provided this informative and entertaining infographic to illustrate their growth. The professionals network is a source for finding a job, recruiting talent, finding clients and starting a business.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Linkedin] LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
    In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) LinkedIn's conversion rate also outranked social media as a channel overall. 69%) and Facebook (.77%). Connect with HubSpot
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Linkedin] What are the Best Social Networks for B2B Marketing? (Research)
    According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” Facebook LinkedIn Social Media Marketing Twitter
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 25, 2013
    [Linkedin] B2B Marketing: 3 simple tips for creating PPC ads
    LinkedIn ads specifically let you use images as part of your advertising, which is a boon to your communication efforts given the old adage that a picture is worth 1,000 words. The screenshot above is from a few ads on my LinkedIn page that are a good example of why using the right image in your ads is important. Tip #1. Tip #2.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Linkedin] 7 Pro Tips for Expert LinkedIn Marketing
    LinkedIn has rolled out some great improvements over the past few weeks, making it more and more valuable as a lead generation channel. We always knew it was where business-focused folks hung out, and now LinkedIn is giving marketers some great tools to reach them properly and more effectively. Give it a spin! Connect with HubSpot
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Linkedin] Savvy Speaks: How Do You Use LinkedIn?
    This week the Savvy Sisters reveal their secrets for using LinkedIn. post a summary and link to it within the relevant LinkedIn groups and within your profile. To Kate's point, coordinating efforts across your site, Twitter, and LinkedIn will give you the highest return. How do YOU use LinkedIn -- or do you? Stephanie.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 5, 2013
    [Linkedin] My Beef with LinkedIn or Social Media Limits Personal Brands
    Facebook, LinkedIn and internal knowledge management platforms changed this paradigm. LinkedIn thinks I do. While I can write what I want in my headline, my LinkedIn profile allows me only one industry descriptor. LinkedIn, are you listening? 'Image via CrunchBase. But human beings are very complex and adaptive.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 1, 2012
    [Linkedin] Expert Tips for Optimizing LinkedIn for Lead Generation
    by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn. They were in forums.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Linkedin] 5 Simple Steps to an Awesome LinkedIn Company Page
    The following article is an excerpt from our new ebook, How to Use LinkedIn for Business. Last month, LinkedIn launched company updates , making LinkedIn Company Pages more important than ever for businesses. LinkedIn can help you showcase your business' various products/services, so be sure to include them on your company page.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 6, 2012
    [Linkedin] LinkedIn Launches New Company Page Design: See What's Changing
    LinkedIn Company Pages are about to get a little design makeover, the social network announced on its blog today. Example Makeover: HubSpot's LinkedIn Company Page. Again, we're not sure why LinkedIn is making it more difficult for page visitors to get to know the company behind the page. Surprise! The Old Homepage.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 23, 2013
    [Linkedin] The Ultimate LinkedIn Profile Tips Summary [Infographic] + 8 Stats
    LinkedIn Uncategorized Business Infographic MarketMeSuite Online Communities Social Media Marketing Social network Twitter Featuring Contributions from Global Thinkers.
  • HUBSPOT  |  FRIDAY, NOVEMBER 11, 2011
    [Linkedin] LinkedIn Launches Analytics Tool for Groups
    This week, LinkedIn added a brand new feature to LinkedIn Groups : Analytics. This data will help marketers measure and improve marketing strategies that help build LinkedIn reach , member activity, and ultimately—leads. Here are 4 things you can analyze using LinkedIn Group Analytics: 1. Connect with HubSpot
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Linkedin] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. photo credit: Adriano Gasparri via photopin cc
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Linkedin] 7 Epic Marketing Uses of LinkedIn Answers
    With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. Unexpected Yet Epic Ways to Use LinkedIn Answers.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Linkedin] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts. Related posts: LinkedIn-The Ultimate B2B Hookup Martine Hunter.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 14, 2009
    [Linkedin] The Medium is the Message: B2B Marketing, Social Media, and Conversation Context
    In the context of LinkedIn discussions as a medium, however, "talking shop" is much more expected and anticipated, so the messaging in that medium can be much more business oriented. Tags: Facebook LinkedIn Social media The medium in which a message is delivered has as much of an effect as the content delivered in that medium.
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 12, 2011
    [Linkedin] Something Linkedin Needs to Fix Now
    Linkedin is and will continue to be a cornerstone network for me as a Professional Social Networker. m a big fan of Linkedin, have met and collaborate with great people within the company in Canada and the United States on a semi-regular basis. Company Page is essentially your Linkedin outpost for your company. Or is there?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Linkedin] 7 ideas to turn PowerPoint slides into social media marketing gold
    Embed in LinkedIn. Did you know that you can display Slideshare presentations in your LinkedIn profile?  Here is how PowerPoint presentations show up on LinkedIn: 4. link on Twitter, Facbeook and LinkedIn updates. Although PowerPoint has been around for years, it is still the king of presentation software tools.  Do it.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 11, 2013
    [Linkedin] Social Media Usage by Engineers and Industrial Professionals
    Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeLast week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary.
  • SAZBEAN  |  FRIDAY, NOVEMBER 9, 2012
    [Linkedin] How To Improve B2B Lead Generation On LinkedIn
    Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). News & Notes
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, OCTOBER 9, 2013
    [Linkedin] Leveraging LinkedIn Connections
    But most sellers don''t know how to leverage their LinkedIn connections nearly as much as they could. To help you expand your thinking, here are some TRUE STORIES shared by people who took our 2013 Sales & LinkedIn Survey. When Your Prospects Aren''t on LinkedIn. reached out to him again to connect via Linkedin.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JUNE 24, 2011
    [Linkedin] Top B2B marketing challenges – an update
    I recently posted an analysis of a question to the B2B Marketing LinkedIn group. Business Ideas B2B trends LinkedInCan you use ONE WORD to describe the biggest challenge facing B2B marketing today?”. At the time 162 people had replied.  Just two weeks on that’s risen to 246.  Content. Relevance. Differentiation. Enjoyed this post?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 26, 2014
    [Linkedin] LinkedIn's New 'Publishing for All' Raises Duplicate Content Questions
    'LinkedIn recently announced that they''re opening up publishing access to all users , a perk previously reserved for influencers only. The question they raised was this: Will non-scrupulous users amass their site content and start publishing duplicate content to LinkedIn, causing serious SEO issues? What does LinkedIn say?
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 18, 2012
    [Linkedin] How to Use LinkedIn to Generate and Qualify B2B Leads
    by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns. LinkedIn Content Description. were male. were female.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [Linkedin] How to Get Linkedin Recommendations
    B2B Lead Generation | Linkedin Recommendations. Linkedin is the premier business social network and to have a good profile, you need recommendations.  Every business person needs a Linkedin profile – with a photo and recommendations. asked someone what she thought would be the best way to get more Linkedin recommendations.
  • HUBSPOT  |  THURSDAY, OCTOBER 4, 2012
    [Linkedin] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
    A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Go set it up!
  • MODERN B2B MARKETING  |  FRIDAY, MAY 4, 2012
    [Linkedin] LinkedIn Acquires Slideshare: Five Predictions for What’s to Follow
    The announcement of LinkedIn acquiring Slideshare has all the characteristics to make an incredibly enticing pairing. Slideshare is already a fantastic tool for lead generation , but now it will be a frictionless experience to download a presentation using your LinkedIn profile to identify yourself. B2B Marketing
  • HUBSPOT  |  TUESDAY, NOVEMBER 30, 2010
    [Linkedin] LinkedIn Releases Offical Share Button
    Today, LinkedIn, the social network targeted towards business professionals, released it's offical share button. The button allows LinkedIn users to easily share content they find interesting and relevant with their network. Publishers can find instructions for how to add the share button on the publishers portion of the LinkedIn site.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Linkedin] How to Boost LinkedIn Lead Gen With Targeted Company Pages
    One of the most underutilized features of LinkedIn Company Pages is the ability to target your company's product page based on demographics such as job function, industry, and geographic location. Smart marketers should set up their targeted LinkedIn Company Product Page variations as soon as possible. But don't worry -- it's simple!
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Linkedin] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    Last week, HubSpot teamed up with LinkedIn to host part 1 of a 3-part workshop series on how to master LinkedIn for marketing. Get ready to stuff your head with even more LinkedIn marketing knowledge ! The 7 Most Asked Questions About LinkedIn Company Pages and Groups. 4) Is collecting LinkedIn recommendations useful?
  • B2B MARKETING BLOG  |  THURSDAY, MAY 19, 2011
    [Linkedin] LinkedIn IPO… The Day B2B Social Media Goes Public.
    Today LinkedIn, one of the first social media sites goes public. Although not the biggest social media site (Facebook dwarfs it several times over) LinkedIn has a long history (at least in cyber years) and a respectable brand. Interactive Marketing social media B2B Facebook IPO LinkedIn
  • SMASHMOUTH MARKETING  |  WEDNESDAY, MAY 26, 2010
    [Linkedin] Lead Gen Tips: Use Google to Search LinkedIn
    Since I was spouting all about LinkedIn at Chris Brogan's New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness. Google using the site:linkedin.com parameter.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 9, 2011
    [Linkedin] The Single Most Important Social Media Asset
    Social media marketing dot com bubble Facebook LinkedIn social media assets TwitterSocial media and those companies feeding off it or building it have exploded in the past two years. However, what are companies such as Facebook and Twitter really worth?
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 12, 2011
    [Linkedin] Getting found on LinkedIn: how keywords can improve your visibility
    LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. If you’re on LinkedIn already, log in now, do a search on a keyword you feel people will use to find you, and see where you show in the rankings. Are you in the top 10? Headline. bet you have.
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Linkedin] Study: 93% of B2B Marketers Use Social Media Marketing
    According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). When asked to cite their single most important channel, LinkedIn again rose to the top with 26% favoring it.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 17, 2012
    [Linkedin] 5 Tips to Stay on Top of LinkedIn
    If you’re not on LinkedIn you should be, and if you are, when was the last time you updated your page? Lunchtime is LinkedIn’s prime time. What are you doing to capitalize on LinkedIn? Marketing Tips Social Marketing linkedin networking tips to stay on top of linkedinHow many are you connected with?
  • HUBSPOT  |  THURSDAY, AUGUST 9, 2012
    [Linkedin] Answers To Your Top 9 Questions About Using LinkedIn Ads
    Yesterday, HubSpot teamed up with LinkedIn to host part 2 of a 3-part workshop series on how to master LinkedIn for marketing. The second webinar, hosted by Director of Online Marketing at LinkedIn Scott Engelman and HubSpot CMO Mike Volpe, went into detail on how companies can use LinkedIn ads to drive new leads and customers.
  • HUBSPOT  |  TUESDAY, MARCH 22, 2011
    [Linkedin] LinkedIn Hits 100 Million Members [Infographic]
    LinkedIn is often the first thing that comes to mind when marketers think about social media for business-to-business (B2B) companies. LinkedIn is now growing at about one million users per week, with a new professional joining the site every second. LinkedIn is growing globally with more than half of its users outside of the U.S.,
  • HUBSPOT  |  THURSDAY, APRIL 25, 2013
    [Linkedin] LinkedIn Launches New Contacts Tool to Make Relationship Management Easier
    'If you''re anything like me, you love LinkedIn not just for all its awesome marketing tools , but also for its fantastic personal networking features. Today, LinkedIn launched ''LinkedIn Contacts,'' a new tool to make it easy for users to build and maintain important relationships -- available on both LinkedIn.com and a new iPhone app.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Linkedin] A Beginner’s Guide to LinkedIn Showcase Pages
    Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages. LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. Differences Between Showcase Pages and Other LinkedIn Pages. What are Showcase Pages? Social Medi
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 29, 2011
    [Linkedin] 14 Tweetable B2B Social Media Marketing Statistics
    58% of B2B companies using social networks are using LinkedIn ( source ). 57% of companies have acquired a customer through LinkedIn ( source ). Blogging LinkedIn Marketing Mobile Social Networks statisticsStatistics are popular with B2B marketers, since they can be used for so many things. Marketers and Experience. Budgets.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 17, 2013
    [Linkedin] Looking in Google’s funhouse mirror
    Some hints: how do your employees describe your company and their job on their LinkedIn, Google+, and Facebook profile? Most of your clients won’t — they’ll just know they need something to do with reputation, with social media, with Twitter, Facebook, LinkedIn, or blogs. And it won’t be easy for you, either.
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 9, 2011
    [Linkedin] Top ten B2B marketing challenges
    Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. See the LinkedIn B2B Marketing discussion. Business Ideas Observations on B2B marketing Stuff we like B2B trends LinkedInlove this question for two reasons.  One, it forces a focussed answer. 
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 7, 2014
    [Linkedin] 4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn
    'Back in 2011 I wrote my 2nd book on LinkedIn called Maximizing LinkedIn for Sales and Social Media Marketing. At that time, I wrote, In order to maximize your company’s exposure on LinkedIn … every sales and marketing employee that represents your business needs to have a LinkedIn profile.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 2, 2010
    [Linkedin] LinkedIn: A goldmine of business opportunity
    This story features LinkedIn, a powerhouse generator of business connections.  . I’ve made some of my best business contacts through LinkedIn Group Q&A forums. Schaefer, I’ve been reading your comments on LinkedIn, Twitter and your blog and I’m convinced you are the voice of marketing we need for or company.
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Linkedin] Social Media is Going Corporate [Infographic]
    Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%). Lead Generation Online Advertising Social Media blogging corporate facebook lead generation linkedin social media twitterBelow are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity.
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Linkedin] A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]
    'I must admit that, when it comes to marketing myself, I don''t take as much advantage of LinkedIn as I should. And neither does your company''s LinkedIn marketing. It''s divided up into a 5-minute daily LinkedIn regimen for marketers at the beginning, intermediate, and advanced stages. guess I prove ''em right. Social Media
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 7, 2012
    [Linkedin] LinkedIn Power Tips: Give Before You Receive
    If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature. Recommendations in LinkedIn are social proof.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Linkedin] How to Build Authority on LinkedIn in 15 Minutes a Day
    'So you followed the step-by-step wizard to completing your LinkedIn profile. Congratulations, you graduated LinkedIn 101! With LinkedIn, you can become whoever you want to be if you put in a little bit of time. And LinkedIn is the perfect place to find that awesome content. But you want to be so much more than that.
  • CEEKUE  |  SUNDAY, JULY 11, 2010
    [Linkedin] Philips On Linkedin
    An interesting interview a couple of days ago with Philip’s Global Director of Online Hans Notenboom on the Linkedin Blog. Tags: Social Media linkedin Especially the three tips that Notenboom gives for social media engagement. After getting the accounts the [.].
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 1, 2012
    [Linkedin] How the Internet has made your B2B sales process outdated
    Use LinkedIn, Twitter, Facebook–whatever works–to help nudge the clients through the last few stages. Internet Marketing Monthly Newsletter Newsletter B2B Facebook linkedin Sales process social mediaPhoto credit: eric.delcroix. I’m old. 30 years ago, I learned how IBM qualified leads for sales.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, FEBRUARY 13, 2013
    [Linkedin] Beyond the Faceless Business: Getting Your LinkedIn Profile Right
    On LinkedIn, [.]. Social media marketing LinkedIn Groups six degrees of separationWe check out the profiles of businesses we consider working with all the time, regardless of the platform or source.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 11, 2012
    [Linkedin] Are You Using LinkedIn to Build Your Business?
    For those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. As Reid Hoffman, the founder of LinkedIn says, “It’s better to be the best connected than the most connected.” Hopefully you are using and benefiting from using LinkedIn.
  • B2B VOICES  |  WEDNESDAY, DECEMBER 21, 2011
    [Linkedin] 2012: No Predictions, Just Actions
    LinkedIn : I am a long-time fan of LinkedIn for the B2B market and am very excited about 2012. Both of these additions have been much needed and further enhance LinkedIn as a social business platform. How do you leverage the groups on LinkedIn? How do you get others in your organization involved in LinkedIn?
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Linkedin] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 10, 2010
    [Linkedin] Generate Qualified Leads Using LinkedIn Answers
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Generate Qualified Leads Using LinkedIn Answers For those of you who follow me, you know that I’m a big advocate of LinkedIn for the B-to-B market. take my survey [link].
  • LEADER NETWORKS  |  FRIDAY, JULY 30, 2010
    [Linkedin] 5 Tips For Managers of LinkedIn Groups: It Takes More Than Tools!
    Spammers and overt sales people peddling low-end transactions -- "buy my thing" -- are a plague that has overrun LinkedIn Groups. However, LinkedIn seems to have realized the Groups function has taken a wrong turn. business communities professional networks social media Online Communities Online Group Engagement linkedIN
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 13, 2014
    [Linkedin] B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?
    'Tweet How do you measure the return on investment of a LinkedIn InMail campaign? And I think when you’re in InMail on LinkedIn, you’re taking that time, so opens are significant,” she said. Consequently, the need to quantify efforts in the channel is also becoming quite clear. So, how do you approach it? Meagen asked.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 17, 2010
    [Linkedin] 4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
    LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. Free Ebook Written by Five LinkedIn Experts.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 7, 2011
    [Linkedin] Who are your key influencers in LinkedIn?
    Many people have 100’s if not 1000’s of connections on LinkedIn and keeping in contact with all of them is impossible. LinkedIn recently launched a new application in LinkedIn labs called InMaps. B2B b2b sales linkedin Sales Data Sales Intelligence sales productivity Web 2.0InMaps is [.]. Prospecting Sales 2.0
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Linkedin] 12 Essential LinkedIn Groups for B2B Marketers
    Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.
  • B2B MARKETING BLOG  |  MONDAY, MAY 9, 2011
    [Linkedin] Don’t be Anti-Social
    However, as more data appear on the validity of using sites such as Twitter, Facebook and LinkedIn, companies will be more comfortable devoting part of their budgets to start social media [.]. Interactive Marketing social media Facebook LinkedIn Twitter
  • HUBSPOT  |  THURSDAY, SEPTEMBER 8, 2011
    [Linkedin] An Introductory Guide to Highly Effective LinkedIn Ad Campaigns
    With over 100 million users, LinkedIn is the most popular social network for business professionals. Aside from using LinkedIn to find jobs or employees, if you target other businesses, maintaining a presence on LinkedIn can also help you generate leads and customers. An Overview of LinkedIn Ads. LinkedIn is no exception.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 4, 2011
    [Linkedin] The Top 5 Deal-Breakers for LinkedIn Cold Contacting
    Now with the advent of LinkedIn, cold calling has a new spin: cold contacting. This is the adding of another person on LinkedIn without actually knowing them personally. But before you begin your B2B social media outreach efforts, make sure you know these top five deal-breakers for LinkedIn cold contacting. Think about it.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 29, 2012
    [Linkedin] Why BranchOut, the LinkedIn of Facebook, Deserves Your Professional Attention
    While we tend to use LinkedIn for professional networking, most professionals I meet use Facebook in a very private way. Unfortunately, while Facebook has 900+ million users and would be ideal to use to complement LinkedIn for networking, it is not an easy platform to navigate and find people as one can do on LinkedIn.
  • MUTT GROUP  |  THURSDAY, JUNE 9, 2011
    [Linkedin] LinkedIn Advertising and Branded Content
    have written about LinkedIn before however my thoughts at the time were based on observations. Now, I have first hand experience with planning a LinkedIn ad campaign, procuring space and most importantly, ROI. LinkedIn provides a few relatively simple tiers of advertising for marketers. That’s the good news.
  • CONTENT MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Linkedin] LinkedIn Will Outlive Facebook. Here’s Why via Inc.com
    Facebook’s latest $1 billion acquisition smacks of a desperation that LinkedIn consistently manages to avoid. Content Marketing News Social Media Trends Facebook LinkedInWritten by Geoffry James. . With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation. Where Is the Love?
  • PR MEETS MARKETING  |  FRIDAY, NOVEMBER 12, 2010
    [Linkedin] PRMM Interview – Bob Etheridge Grows Conference via LinkedIn
    I belong to several groups in LinkedIn and came across a case study regarding the use of social media to increase membership to a LinkedIn group, which then drove conference
  • FATHOM  |  THURSDAY, AUGUST 22, 2013
    [Linkedin] LinkedIn University Pages Will Change Higher-Ed Networking
    'LinkedIn is mostly known as a channel for individuals to network with like-minded executives, find a job, build a pitch list, or build a Klout score (for the chosen millions few who rank within the top 5% of all LinkedIn users … remember that?). Education Industry Social Media Company Pages Klout LinkedIn University Pages
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 31, 2014
    [Linkedin] Two LinkedIn Updates for This Week You Might Have Missed
    'LinkedIn continues to update the functionality of their platform on a regular basis, so I wanted to make sure you don’t miss out on the latest LinkedIn updates as well as understand the importance that these two recent enhancements have on how your business can best leverage LinkedIn.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 18, 2010
    [Linkedin] LinkedIn: Great Tool to Drive Traffic to Your Blog
    think LinkedIn is one of the most under-utilized tools in a B-to-B marketers tool bag, but like anything else, you need to work at it. One way I use LinkedIn is to promote my blog posts on a weekly basis. There are many other ways you can use LinkedIn. What are you doing to best utilize LinkedIn? take my survey [link].
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Linkedin] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    'LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. UC Berkeley allows both their alumni and students to post on their LinkedIn page. So, how does your school use its LinkedIn University Page?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2012
    [Linkedin] Look out. Twitter is way cool again.
    LinkedIn: Every day I receive new notifications from my classmates. facebook Google techologies LinkedIn twitter lauren schaefer social media and millenials social media trendsHappy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} …   . Hello readers! It has been too long and I’ve missed you!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 19, 2014
    [Linkedin] Want to Publish on LinkedIn? Now You Can
    'Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network''s publishing platform. You''ll also be able to follow others'' content without being a LinkedIn connection. Here''s how it works.
  • HUBSPOT  |  WEDNESDAY, JULY 24, 2013
    [Linkedin] How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages
    'Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates , an advertising solution that allows brands to promote any post from a LinkedIn Company Page to a specific people directly in their newsfeeds. Here''s what you need to know: How to Set Up LinkedIn''s Sponsored Updates. We''ll review both here.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Linkedin] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    'Employees at B2B companies know that LinkedIn is the B2B network. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. LinkedIn is more like a rolodex on steroids and then some. asked him what it was. His answer? What do you stand for?
  • SOCIAL MEDIA B2B  |  FRIDAY, APRIL 29, 2011
    [Linkedin] LinkedIn is Key to B2B Social Media Results
    B2B companies that use LinkedIn as a major component of their social media strategy generate business leads on the platform. Below are several posts that should help you understand the importance of using LinkedIn for your B2B company’s social media efforts. Proven Ways For Generating Business Leads On LinkedIn.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2011
    [Linkedin] LinkedIn’s Newest Feature: InMaps
    by Maria Pergolino LinkedIn’s Newest Feature: InMaps. This Beta test from LinkedIn Labs has serious potential for B2B marketers. LinkedIn has a little-known, relatively new feature that may have the potential to increase the power of your professional network. This map can be great for B2B marketing for several reasons.
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 5, 2011
    [Linkedin] Will the Real LinkedIn Search Results Please Stand Up?
    In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. Are you performing the way you’d like on LinkedIn?
  • WRITING ON THE WEB  |  TUESDAY, FEBRUARY 21, 2012
    [Linkedin] The Pros of LinkedIn vs. Facebook for Professionals
    LinkedIn , on the other hand, is great for B2B service providers looking for a more professional social media platform. You can also have a business page on LinkedIn, as Patsi does here for Content for Coaches.). No one uses Facebook to post their resume – that’s what LinkedIn is for. How’s Your LinkedIn Profile?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Linkedin] LinkedIn Launches Dramatically Improved Version of LinkedIn Events
    Luckily, LinkedIn has just made it easier to help marketers decide which industry conferences are good matches by launching a revamped LinkedIn Events, the newest version of which was released today with exciting new features. When you sign up to attend an event, LinkedIn will provide recommendations of people you may want to meet.
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