MARKETING ACTION | THURSDAY, FEBRUARY 26, 2015
[Linkedin] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. There are LinkedIn successes – and then you have people like Lewis Howes , who started a seven-figure business by leveraging LinkedIn in multiple ways. How many LinkedIn profiles have you read?
HUBSPOT | TUESDAY, SEPTEMBER 23, 2014
[Linkedin] How to Optimize Your LinkedIn Profile for Social Selling
For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. But LinkedIn is a whole different ballgame for people in sales. Buyers use LinkedIn to identify people they can trust and want to work with.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, JUNE 7, 2013
[Linkedin] Build a Highly Targeted Prospect List Using LinkedIn
Below you''ll read how he used LinkedIn to jumpstart his prospecting initiative. But first, a datapoint from Cracking the LinkedIn Sales Code , which highlights our 2013 Sales & LinkedIn Survey results. Clearly top sellers use LinkedIn fundamentally different from their colleagues. ( Get the full survey results here.)
MODERN B2B MARKETING | MONDAY, OCTOBER 1, 2012
[Linkedin] Expert Tips for Optimizing LinkedIn for Lead Generation
by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn. They were in forums.
CRIMSON MARKETING | THURSDAY, AUGUST 6, 2015
[Linkedin] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell Glass is Head of Products for Marketing Solutions at LinkedIn. Before you invest in #martech, consider the #customerexperience you want to create Click To Tweet.
WINDMILL NETWORKING | TUESDAY, NOVEMBER 4, 2014
[Linkedin] Employer vs. Employee: Ownership of LinkedIn Contacts
Recently, someone suggested to me that an employee’s LinkedIn contacts could be considered company property and even a protected trade secret of the employer. Facebook | Google+ | LinkedIn |. Employer vs. Employee: Ownership of LinkedIn Contacts by James Wu - Maximize Social Business. Author information. James Wu.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 29, 2014
[Linkedin] How to Win at LinkedIn Sponsored Updates
You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance. Here’s a screenshot of LinkedIn’s targeting options: Check out the “Audience” tab on the top right. You can.
B2B MARKETING TRACTION | TUESDAY, JANUARY 24, 2012
[Linkedin] 4 Reasons to Get Recommendations on LinkedIn First
Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. recommend that all my clients get recommendations on LinkedIn first. You need at least three recommendations to have a Linkedin profile that is 100% complete.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, OCTOBER 3, 2008
[Linkedin] LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. related articles.
MODERN B2B MARKETING | FRIDAY, JULY 19, 2013
[Linkedin] PPC for LinkedIn, What’s the Difference?
Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. So we went back to the drawing board and decided to try LinkedIn advertising. Is LinkedIn the right audience? . Is your service right for LinkedIn?
HUBSPOT | WEDNESDAY, FEBRUARY 19, 2014
[Linkedin] Want to Publish on LinkedIn? Now You Can
Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network''s publishing platform. You''ll also be able to follow others'' content without being a LinkedIn connection. Here''s how it works.
B2B MARKETING TRACTION | TUESDAY, APRIL 5, 2011
[Linkedin] Will the Real LinkedIn Search Results Please Stand Up?
In working with my clients on their presence on LinkedIn, I have found there is some confusion when evaluating how they perform in the LinkedIn search results. The reason for this is that the LinkedIn search feature defaults to what is relevant to the person searching. Are you performing the way you’d like on LinkedIn?
HUBSPOT | THURSDAY, AUGUST 21, 2014
[Linkedin] Think You Know LinkedIn? 7 Common Myths Debunked
Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works. Read on to learn the truth behind some of the most pervasive LinkedIn myths. Social Media
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, APRIL 10, 2014
[Linkedin] [Video] Leverage LinkedIn Connections to Crack Into New Accounts
What strategies do I recommend for using LinkedIn to connect with others? That''s the power of LinkedIn. Here are three ways that can really help you out. Check your prospect''s profile. Often, you can see what they''re responsible for and even some of their objectives. Finally, check out Recommendations. Who recommended her?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, FEBRUARY 26, 2015
[Linkedin] Use Chunking to Make Sense Out of LinkedIn Chaos
Our goal today is to make sense of all that LinkedIn chaos you created after reading my last article: How to Rapidly Master LinkedIn. Agile Selling Mini-Course Video #3. I’m glad you’re here. But first, a quick story. For many years, I worked as a consultant, helping companies to jumpstart sales of their new products and services.
FATHOM | THURSDAY, AUGUST 22, 2013
[Linkedin] LinkedIn University Pages Will Change Higher-Ed Networking
LinkedIn is mostly known as a channel for individuals to network with like-minded executives, find a job, build a pitch list, or build a Klout score (for the chosen millions few who rank within the top 5% of all LinkedIn users … remember that?). Education Industry Social Media Company Pages Klout LinkedIn University Pages
SOCIAL MEDIA B2B | WEDNESDAY, FEBRUARY 22, 2012
[Linkedin] 5 B2B Social Media Questions to Ask about LinkedIn Answers
B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. Another component of their success is the mastery of the LinkedIn Answers feature. The final thing you can do is share the question outside of LinkedIn. How Do I Ask a Question?
WINDMILL NETWORKING | THURSDAY, MARCH 10, 2011
[Linkedin] Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today
It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines , and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense. I have already been receiving Industry News update emails from LinkedIn for several weeks and thought they were useful.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, MARCH 3, 2015
[Linkedin] Sequencing: Learn This First on LinkedIn
Agile Selling Mini-Course Video #4. You’re already getting smarter. By now, you’ve discovered rapid learning requires you to do things a whole lot differently from your normal ways. Shoot, your old high school teachers would really be impressed at how organized you are now. Working Smarter
AD YOUR COMMENT HERE | WEDNESDAY, MARCH 30, 2011
[Linkedin] [Infographic] LinkedIn hits 100 Million Professionals
This one comes on the announcement by LinkedIn that it’s reached 100 million users to date. Infographics social media infographic LinkedIn milestonesSo, I’m a huge infographic fan, and I’ve decided that I’m going to post up some of the applicable ones I come across to our OSG audience.
TRADESMEN INSIGHTS | TUESDAY, MAY 29, 2012
[Linkedin] Are You Using LinkedIn For New Business Development?
LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) Find and follow client and prospective clients using LinkedIn’s advanced search features.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 7, 2011
[Linkedin] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google). Both companies cater simultaneously to consumers (B2C) and businesses (B2B). What do you think?
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 6, 2012
[Linkedin] LinkedIn Changes
LinkedIn recently introduced some changes to improve the overall Company Page experience and made it easier to interact with your connections. I’ve asked Rachel Kerstetter, our PR Engineer, to give our readers an overview of LinkedIn’s changes and how you can take advantage of them. Career section. Refined company information.
KOMARKETING ASSOCIATES | THURSDAY, JUNE 13, 2013
[Linkedin] 12 Essential LinkedIn Groups for B2B Marketers
Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.
HUBSPOT | THURSDAY, OCTOBER 4, 2012
[Linkedin] New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
A few weeks ago, we alerted you to the pending arrival of the new LinkedIn company page design. The new LinkedIn company page design is HERE! If you need a little refresher about what to do to set it up, reference our ridiculously in-depth ebook on the subject, A Step-by-Step Guide to LinkedIn's New Company Pages. Go set it up!
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, OCTOBER 2, 2013
[Linkedin] 3 Tips to Get The Best Response From LinkedIn Inmail
Since publishing my two free ebooks Cracking the LinkedIn Sales Code and LinkedIn Sales Secrets Revealed , I get asked tons of question about how to use LinkedIn best. Here are three tips to help you get the best response from LinkedIn Inmail: 1. Let me just sum it up by saying, LinkedIn InMail is not the silver bullet.
WINDMILL NETWORKING | FRIDAY, JANUARY 20, 2012
[Linkedin] 5 Steps To Connect With People Outside Your Network On LinkedIn
Once you move beyond the generic “add connections” option that LinkedIn has, you might want to specifically search for and increase your connections with people aligned with whatever connection policy you might have. The challenge is that restrictions exist within LinkedIn that may prevent you from inviting others you don’t personally know.
FEARLESS COMPETITOR | MONDAY, NOVEMBER 3, 2014
[Linkedin] Why’s it important to get LinkedIn connections?
The award-winning marketing expert Jeff Ogden of Find New Customers explains how you can get better results from LinkedIn. If people are connecting with you on LinkedIn, why should you care? This will answer your questions about LinkedIn. And please note that we have View My Linkedin Profile at the top right of this blog.
EMAGINE B2B BLOG | TUESDAY, APRIL 10, 2012
[Linkedin] Think your Linkedin Company Page is Perfect? Think again.
In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. LinkedIn Social MediaIn this post, we’ll look at some fine tuning areas that can make you stand out from the masses. Promote your Blog content with a Blog RSS Feed – this is [.].
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 27, 2015
[Linkedin] LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit
Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. The original inspiration for the planned post was a set of three back-to-back conversations I had last Friday with one ABM vendor and two predictive analytics companies (none of which were Fliptop or LinkedIn).
LEADERSHIP | FRIDAY, OCTOBER 10, 2014
[Linkedin] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
How much ROI are you receiving from your LinkedIn profile? This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? How many LinkedIn Groups are you a member of? have 500-999.
BIZNOLOGY | FRIDAY, FEBRUARY 15, 2013
[Linkedin] On LinkedIn, If You Won’t Share, Then I Won’t Care
My rant has to do with a piece of LinkedIn etiquette. LinkedIn is becoming increasingly important in the world of business networking. I am hesitant to call the service a social network. That being said, we have seen recently that LinkedIn is doing very well as a business and is proving to be useful to professionals. Get it?
WINDMILL NETWORKING | MONDAY, AUGUST 6, 2012
[Linkedin] LinkedIn Group Moderation Rules: 5 Steps to Managing a Successful Community!
I always say that LinkedIn Groups are the biggest public forums for professionals on the Internet, because they are! When I talk to companies about LinkedIn Groups, their biggest worries are 1) not having enough time to manage them and 2) fear that their group will be a ghost town with little engagement. LinkedInwould! 4.)
BEYOND | FRIDAY, FEBRUARY 20, 2015
[Linkedin] LinkedIn LinkedOut: new B2B ad network launched
LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising
WINDMILL NETWORKING | MONDAY, FEBRUARY 27, 2012
[Linkedin] Understanding the Difference between LinkedIn Company Pages and Facebook Fan Pages
LinkedIn Company Pages are actually a combination of a number of different modules that are rarely maximized by businesses. In order to better understand how your sales and marketing team can best maximize this multi-functional part of LinkedIn , it’s important to understand exactly what the Companies functionality offers. LinkedIn
GREAT B2B MARKETING | THURSDAY, JUNE 6, 2013
[Linkedin] Five Ways You Can Get Big Value from LinkedIn
And the first and most important social media tool for B2B marketers is LinkedIn marketing. Our team at Fusion Marketing Partners has used LinkedIn to drive business and partnerships for ourselves and our clients. I use LinkedIn myself at least 3-4 days per week and have seen amazing results. You might even go viral.
B2B MARKETING MENTOR | THURSDAY, OCTOBER 3, 2013
[Linkedin] LinkedIn Sponsored Updates: A Beginner’s Guide
The release of LinkedIn's Sponsored Updates a little over two months ago has many B2B marketers excited over its marketing potential. An example of a LinkedIn Sponsored Update by Intuit. Unlike marketing tools such as Google AdWords, LinkedIn allows companies to target an audience on a much more narrow level. percent.
HINGE MARKETING | MONDAY, SEPTEMBER 1, 2014
[Linkedin] Talking LinkedIn Strategy with Mark Amtower
Sometimes a conversation really takes off. I had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level. On LinkedIn or Google+? Social Media Strategy
HINGE MARKETING | TUESDAY, NOVEMBER 25, 2014
[Linkedin] LinkedIn Networking Tips: How to Increase Connections and Engagement
LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. LinkedIn’s headline default is your current position at your organization.
WINDMILL NETWORKING | THURSDAY, JUNE 23, 2011
[Linkedin] Why I am No Longer a LinkedIn LION
With the recent LinkedIn IPO , now there are companies not only selling LinkedIn connections , but also saying if you use them to create a LinkedIn Group , they will make sure it gets filled with (name your price) members! wrote about them in great detail in my LinkedIn book. What is your LinkedIn connection policy?
FATHOM | THURSDAY, MARCH 27, 2014
[Linkedin] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. In other words, it’s better for LinkedIn members because they can follow the parts of your business they’re truly interested in. Don’t worry, it’s a good thing! link].
MARKETING ACTION | WEDNESDAY, OCTOBER 1, 2014
[Linkedin] 10 Things B2B Marketers Should be Doing on LinkedIn
It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Here are 10 things you should be doing on LinkedIn right now. 1. Update your company description.
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 24, 2012
[Linkedin] Dear LinkedIn Member – About Your Invitation To Connect
On LinkedIn I usually only connect to people I know. For the rest of you, here are other reasons I am not likely to accept your invitation to connect on LinkedIn. 1. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. 4. You do not have your photograph on your LinkedIn profile.
HUBSPOT | FRIDAY, NOVEMBER 7, 2014
[Linkedin] The Top 20 LinkedIn Pulse Articles of All Time
As with any open content platform, there''s going to be some hogwash to sort through, but LinkedIn does a nice job at surfacing the good, relevant stuff into your News Feed. "All time" here is like a year or so. Pulse isn''t that old. How convenient for a blogger writing about the top Pulse articles of all time. Views: 2,867,000.
HUBSPOT | TUESDAY, APRIL 15, 2014
[Linkedin] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. UC Berkeley allows both their alumni and students to post on their LinkedIn page. So, how does your school use its LinkedIn University Page?
TRADESMEN INSIGHTS | TUESDAY, APRIL 26, 2011
[Linkedin] LinkedIn: What Are Your Business Objectives?
If you’re a regular reader of this blog, you know that I’m very high on LinkedIn as one of the best social media tools for B-to-B businesses, and it is one of the tools that is most overlooked. In March of 2011, LinkedIn passed its 100 million member. Offers credibility - Position your company as a thought leader.
PWB MARKETING BLOG | WEDNESDAY, AUGUST 1, 2012
[Linkedin] LinkedIn Photos Speak Volumes, What Are Your Employees Saying?
LinkedIn profile photos: How do they reflect on your company? Which became evidently clear today as I was browsing LinkedIn. LinkedIn proclaims to have “50 million+ members in their professional network” which encourages users to “manage (their) professional identity.” There sure is! You should.
PWB MARKETING BLOG | WEDNESDAY, AUGUST 1, 2012
[Linkedin] LinkedIn Photos Speak Volumes, What Are Your Employees Saying?
LinkedIn profile photos: How do they reflect on your company? Which became evidently clear today as I was browsing LinkedIn. LinkedIn proclaims to have “50 million+ members in their professional network” which encourages users to “manage (their) professional identity.” There sure is! You should.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, MARCH 10, 2015
[Linkedin] Practice Your LinkedIn Profile Before Going Live
Rapid Learning Mini-Course Video #6. Welcome back to the sixth video in this mini-course on rapid learning. The whole goal of this program is to help you become a rapid learner – so you can quickly master new information or pick up new skills. So far, we’ve focused on Dumping , Chunking and Sequencing. Working Smarter
DIGITAL B2B MARKETING | TUESDAY, JUNE 21, 2011
[Linkedin] Is LinkedIn Really for Sharing Content?
As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. The truth is, LinkedIn isn’t where we share. Yes, I'm a big fan of LinkedIn, I'm just not placing buy orders today.]. Sharing via LinkedIn.
B2B MARKETING TRACTION | FRIDAY, JANUARY 11, 2013
[Linkedin] When It Comes to LinkedIn Endorsements, Are We Lemmings?
LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware! That’s why it’s important to manage your endorsements on LinkedIn.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 13, 2014
[Linkedin] B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?
Tweet How do you measure the return on investment of a LinkedIn InMail campaign? And I think when you’re in InMail on LinkedIn, you’re taking that time, so opens are significant,” she said. Consequently, the need to quantify efforts in the channel is also becoming quite clear. So, how do you approach it? Meagen asked.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, FEBRUARY 20, 2013
[Linkedin] [Video] Examples of a Good LinkedIn Summary
You know how you go on LinkedIn to check out your prospect’s profile? In his LinkedIn summary he says, “I help people make high quality business decisions that involve real estate. I do everything I can to help them maximize their returns by minimizing risk.” Well, guess what? They’re checking you out too. That’ll scare ‘em off good.
FATHOM | WEDNESDAY, NOVEMBER 6, 2013
[Linkedin] 7 Ways Manufacturers Can Make the Most of LinkedIn
If you’re in the manufacturing industry , consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members , and that number continues to grow. To do so, here are seven ways you can make the most of LinkedIn for your manufacturing company. 1. Join a LinkedIn Group.
FEARLESS COMPETITOR | TUESDAY, NOVEMBER 4, 2014
[Linkedin] The Problem with LinkedIn InMails – They Often Don’t Work
“Linkedin InMails come back undelivered WAY too often” says the marketing expert Jeff Ogden of Find New Customers , who’s won the SLMA award three years in a row, and is about to get a prestigious award later this month. help people all the time – all day and all night on LinkedIn, Twitter, you name it, I help you.
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 4, 2011
[Linkedin] 10 Reasons You Need a LinkedIn Profile
LinkedIn is the go to place for sales people doing discovery on their prospects. With over 85 million people on LinkedIn, it always surprises me when I talk to a sales team (especially in [.]. linkedin Sales social mediaIt is also the place customer 2.0 prospects go to do some discovery on the sales people they do business with.
WINDMILL NETWORKING | MONDAY, SEPTEMBER 14, 2015
[Linkedin] 5 Ways Your Business Should Be Maximizing Your LinkedIn
If you’re overlooking LinkedIn, your business is ignoring the second-largest social network. That’s right, some data suggests that LinkedIn actually has more dedicated users than Twitter. Overhaul your LinkedIn […]. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. LinkedIn
WINDMILL NETWORKING | WEDNESDAY, AUGUST 5, 2015
[Linkedin] BEWARE! How To Get Fired For LinkedIn Activities
Do you have a LinkedIn profile? If so, do you update it regularly? Do you participate in LinkedIn Group discussions and publish posts on LinkedIn? Do you perform these activities because YOU want to, or because your employer wants you to? Facebook | Google+ | LinkedIn |. Author information. James Wu. James Y. James Wu.
B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 20, 2011
[Linkedin] Why I Won’t Accept Your LinkedIn Invite
Dear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others. I am sorry we’re not connected on LinkedIn and I appreciate your kind (and repeated) requests to join each others’ networks. I’m glad you: (circle all that apply). Accepted his LinkedIn invite. like the blog. hate the blog.
HUBSPOT | TUESDAY, MARCH 20, 2012
[Linkedin] 13 Brands Using LinkedIn Company Page Features the Right Way
Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". Blog RSS Feed.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, MARCH 5, 2015
[Linkedin] 4 Steps to Writing Your LinkedIn Headline and Summary
Agile Selling Mini-Course Video #5. Working Smarter
SOCIAL MEDIA B2B | MONDAY, NOVEMBER 14, 2011
[Linkedin] Use LinkedIn Group Statistics for B2B Social Media Success
LinkedIn added statistics to their groups, and these are visibile to everyone, whether they are a member of the group or not. LinkedIn is focused on visually presenting these statistics rather than making the data available so you will need to manually track your data by entering it into a spreadsheet. Member Growth.
HUBSPOT | MONDAY, JANUARY 30, 2012
[Linkedin] LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]
In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) LinkedIn's conversion rate also outranked social media as a channel overall. 69%) and Facebook (.77%). Connect with HubSpot
MARKETING ACTION | MONDAY, JANUARY 27, 2014
[Linkedin] How to Leverage LinkedIn for Lead Generation and Recruitment
LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). So what can today’s businesses do to optimize their offerings on LinkedIn and get the most from their pages? LinkedIn for Recruiting.
HUBSPOT | THURSDAY, OCTOBER 22, 2015
[Linkedin] How to Use LinkedIn for Business, Marketing, and Professional Networking [Free Kit]
With over 380 million registered users in over 200 countries and territories, more than four million companies with LinkedIn Company Pages, and professionals signing up at a rate of more than two new members per second, LinkedIn is the world’s largest professional social network.
SALES INTELLIGENCE VIEW | WEDNESDAY, JANUARY 12, 2011
[Linkedin] LinkedIn is Facebook With a Tie
I ran across an interesting quote as I was working on the InsideView guide for Social Selling with LinkedIn. The thought that LinkedIn is Facebook with a Tie is a great differentiators between the two [.]. facebook Inbound Marketing linkedin Sales Sales 2.0 Social Media Tips Social Selling Technology B2B b2b sales customer 2.0
FEARLESS COMPETITOR | FRIDAY, MAY 31, 2013
[Linkedin] Do Linkedin Endorsements Really Matter to Hiring Managers?
Do LinkedIn Endorsements Really Matter to Hiring Managers? Check out the LinkedIn profile of Jeff Ogden here , as his profile was featured in the book, Get Back to Work Faster. according to Linkedin Endorsements. Is it because they don’t trust LinkedIn endorsements? Take a look at this image. But they don’t.
SAVVY B2B MARKETING | WEDNESDAY, FEBRUARY 2, 2011
[Linkedin] Savvy Speaks: How Do You Use LinkedIn?
This week the Savvy Sisters reveal their secrets for using LinkedIn. post a summary and link to it within the relevant LinkedIn groups and within your profile. To Kate's point, coordinating efforts across your site, Twitter, and LinkedIn will give you the highest return. How do YOU use LinkedIn -- or do you? Stephanie.
HUBSPOT | SATURDAY, JULY 11, 2015
[Linkedin] 8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional [Infographic]
But put those same pictures on LinkedIn, and watch your connection accept rate take a nosedive. The following infographic from Sales For Life visually depicts the top eight LinkedIn profile picture no-nos, from using an out of date photo to posting a snapshot of your cat. This post originally appeared on HubSpot's Sales blog.
HUBSPOT | TUESDAY, SEPTEMBER 30, 2014
[Linkedin] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. Here''s a quick little "template" you can use that makes for a LinkedIn recommendation that''s specific, honest, succinct, and helpful for the person you''re recommending. Awww, she has?!
WINDMILL NETWORKING | THURSDAY, JULY 2, 2015
[Linkedin] How to Build Your Email List from LinkedIn and Twitter
Twitter | Facebook | Google+ | LinkedIn |. How to Build Your Email List from LinkedIn and Twitter by Amy Hall - Maximize Social Business. Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! Author information. Amy Hall.
WINDMILL NETWORKING | WEDNESDAY, JULY 7, 2010
[Linkedin] LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!
Why has my LinkedIn account been restricted? This person is also not a LinkedIn LION and only has a few hundred connections. We are aware that you may be using an automated or manual process to systematically view LinkedIn web pages. The information within LinkedIn is provided by our users for usage on the site only.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 17, 2011
[Linkedin] The Best Sales Groups on LinkedIn
LinkedIn has quickly become one of the most effective and business-savvy social networking sites. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more. Sales 2.0.
HUBSPOT | TUESDAY, AUGUST 27, 2013
[Linkedin] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks. Components of LinkedIn University Pages.
HUBSPOT | WEDNESDAY, JANUARY 14, 2015
[Linkedin] How I Easily Got 25% More Views on My LinkedIn Profile
Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., But who''s searching for awards on LinkedIn?
MODERN B2B MARKETING | WEDNESDAY, JANUARY 18, 2012
[Linkedin] How to Use LinkedIn to Generate and Qualify B2B Leads
by Jason Miller LinkedIn is often considered a jobseeker-only social media platform. LinkedIn enables brands to offer bite size chunks of content that support business objectives. To better understand LinkedIn’s value, it’s useful to understand its usage patterns. LinkedIn Content Description. were male. were female.
HUBSPOT | FRIDAY, AUGUST 28, 2015
[Linkedin] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. In an effort to recruit people showing interest in Boeing, the company placed animated infographic-type ads on the sides of its own LinkedIn Company Page. Image Credit: LinkedIn. See some great examples.
MODERN B2B MARKETING | WEDNESDAY, MARCH 25, 2015
[Linkedin] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). Here is an example of an A/B test we recently ran on LinkedIn using dark posts.
MODERN B2B MARKETING | WEDNESDAY, APRIL 15, 2015
[Linkedin] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are. They approached LinkedIn and Marketo to solve that problem for them.
HUBSPOT | THURSDAY, FEBRUARY 5, 2015
[Linkedin] When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]
Check out the infographic below from QuickSprout to learn when to share on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. You know by now that posting on social media is one of the best ways to amplify the awesome content you''re creating. But it isn''t enough to simply post content to social whenever you feel like it.
FEARLESS COMPETITOR | THURSDAY, JULY 4, 2013
[Linkedin] The Best of Marketing Made Simple TV – How to Use LinkedIn with @meloniedodaro
In this Best of Marketing Made Simple TV show, Canada’s #1 LinkedIn Expert Melonie Dodaro. In this show, you will learn: Why LinkedIn is far and away the most important social media site for business. The single biggest mistake people make with LinkedIn. Melonie Dodaro. Watch the show to learn what it is.).
WINDMILL NETWORKING | FRIDAY, JANUARY 16, 2015
[Linkedin] How the Hospitality Industry Can Leverage LinkedIn in 2015
When it comes to LinkedIn, many don’t realize the various ways the professional social network can leverage your bottom line. According the latest study of 2015 LinkedIn stats compiled by Digital Marketing Ramblings, LinkedIn now has 332 million users, attained 28 billion views in Q3 of 2014, and the average user has 930 connections.
HUBSPOT | MONDAY, JANUARY 21, 2013
[Linkedin] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize.
HUBSPOT | SUNDAY, OCTOBER 11, 2015
[Linkedin] An Quick Guide to the Perfect LinkedIn Profile for Social Sellers [Infographic]
If your business wants to leverage social selling, it's important to note that you're not the only one doing research on LinkedIn before a call. While your sales reps know to look up their buyers on LinkedIn, buyers stop by reps' profiles to get a handle on who they'll be speaking with, too.
WINDMILL NETWORKING | TUESDAY, DECEMBER 7, 2010
[Linkedin] Is It Time to Upgrade to a Paid LinkedIn Account?
have actually recommended the now $9.95 a month “hidden LinkedIn Personal Plus account to heavy users in the past, especially since it gives you access to the LinkedIn Profile Organizer. In other words, the two main things that paid LinkedIn accounts give you are 1) more search results and 2) the ability to send Inmails.
FEARLESS COMPETITOR | TUESDAY, DECEMBER 2, 2014
[Linkedin] Why Jeff Ogden of Find New Customers modifies his LinkedIn profile every day
Jeff Ogden of Find New Customers is humbly considered one of the top marketing experts in the USA today, however… Yet Jeff Ogden customizes his LinkedIn profile each and ever day. It does zero good to be a highly regarded marketing expert is no one can find it on social media. Nothing! What do you think? How well is it working for you.
SALES PROSPECTING PERSPECTIVES | THURSDAY, JULY 25, 2013
[Linkedin] LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting
This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. If not, you should check out our guide to resourcefulness , which includes basic information about how to get started on LinkedIn. Here are some of the tools and tricks I use when I prospect through Linkedin. Tip #15: Export Connections.
KOMARKETING ASSOCIATES | THURSDAY, MARCH 27, 2014
[Linkedin] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. This comes as little surprise though, since LinkedIn launched Showcase pages late last year, which will become the effective replacement. 75 to 200 Character Page Description.
WINDMILL NETWORKING | MONDAY, AUGUST 8, 2011
[Linkedin] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., #13 in the world ) continue to grow. Still don’t think your business needs to be on LinkedIn? website traffic
NUSPARK | FRIDAY, NOVEMBER 29, 2013
[Linkedin] Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects
LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. The benefits for using LinkedIn for prospecting are many: Using search tools for identifying those prospects.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | MONDAY, MAY 20, 2013
[Linkedin] How to Get 58% of Your Revenue Via LinkedIn Groups
shares the strategies he and his partner ( Christine Kelly ) use to generate the majority of their business via LinkedIn. They use LinkedIn Groups to consistently generate high quality leads from people who already view them as credible resources. 58% of our revenue comes directly from new contacts we’ve generated via LinkedIn.
HINGE MARKETING | TUESDAY, DECEMBER 30, 2014
[Linkedin] 3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation
High Growth Firms Rate LinkedIn as Most Effective Social Media Channel In a recent study on the online marketing techniques of professional services executives, Hinge asked executives to rate LinkedIn’s effectiveness in helping them achieve their firm’s objectives. On LinkedIn? What is too self-promotional?
HUBSPOT | THURSDAY, FEBRUARY 20, 2014
[Linkedin] 10 Ways Real Brands Spiced Up Their LinkedIn Banner Images [SlideShare]
We get it: It''s LinkedIn, the professional network. But that doesn''t mean you should ignore the look and feel of your LinkedIn Company Page. As LinkedIn notes in our new guide, How to Create the Perfect LinkedIn Company Page , " Studies show that a strong employer brand can cut cost per hire by over 50%.”
B2B MARKETING TRACTION | WEDNESDAY, JUNE 15, 2011
[Linkedin] Does Your B2B Sales Team Dominate LinkedIn?
Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. How Can Your Sales Team Dominate LinkedIn for Your Industry? LinkedIn Social Media/Web 2.0
VIEWPOINT | TUESDAY, APRIL 2, 2013
[Linkedin] Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing
The B2B Marketing Advantage of LinkedIn. LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, according to WSJ’s Kate Mitchell. For B2B Marketing, Email Should be Personalized and Targeted.
HUBSPOT | THURSDAY, OCTOBER 31, 2013
[Linkedin] Answers to 17 LinkedIn Questions You Were Too Ashamed to Ask
Last month, we hosted a webinar with LinkedIn on some of their latest updates for businesses. (If you missed it, you can grab the full recording here.). A lot of great questions came up during the webinar that we didn''t have time to answer, and it turns out, a lot of you had the exact same questions. Not necessarily. Social Media
WINDMILL NETWORKING | TUESDAY, AUGUST 30, 2011
[Linkedin] How I Developed Business on LinkedIn – a LinkedIn Case Study
Now it’s time for you to share your LinkedIn success story and allow it to become a case study for the world to learn from. Related Stories 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing There's No Such Thing as Social Media ROI 6 Social Media Marketing Strategy Mistakes to Avoid. LinkedIn
SOCIAL MEDIA B2B | WEDNESDAY, NOVEMBER 20, 2013
[Linkedin] LinkedIn Launches Company Showcase Pages for B2B Brands
LinkedIn announced showcase pages as an expansion of company pages. LinkedIn will let you create up to 10. Do these showcase pages seem to be all about big brands and not relevant to smaller B2B companies, or do these give you ideas about how to segment your LinkedIn company updates? LinkedIn Marketing Social Networks
HUBSPOT | FRIDAY, JANUARY 16, 2015
[Linkedin] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. LinkedIn. Like I said, this is my favorite little-known feature of LinkedIn. That one''s my favorite.).
SOCIAL MEDIA B2B | FRIDAY, OCTOBER 7, 2011
[Linkedin] B2B Companies Can Update Status on LinkedIn
LinkedIn remains B2B companies’ favorite social network. Recently LinkedIn added a new feature that makes using LinkedIn for your B2B business even better: Company Status Updates. Now when you follow a company you can also receive status updates from them, much like the updates you see from your connections on LinkedIn.