Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 279

Linkedin Advertisements Advertising Practices 279

Webbiquity

AUGUST 24, 2021

LinkedIn ads reportedly reach 100% of the adult population in Bermuda. LinkedIn Facts and Stats. LinkedIn advertising reaches 727 million people, or 13% of all adults on the planet. 60% of the audience reached by LinkedIn ads are young professionals (aged 25-34). 70% of YouTube video views are on mobile devices.

Social Networks 290

Social Networks Stats Spyware Mobile Advertising 290

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. It’s easy to do that on LinkedIn. If fact, the easiest way to do this would be to enable users to tie their LinkedIn profiles into Twitter. Business Twitter would have much richer profiles, including title and company.

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Twitter Enterprise Management Business Work Management 317

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn?

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Linkedin Tactics Tips Work Management 100

Webbiquity

JUNE 20, 2023

With Facebook Live, LinkedIn Live, and other streaming platforms, you can also take advantage of the power of social media to reach an even broader audience. LinkedIn Live videos appeal to business users on the most popular professional social network.

Webinar Metrics 304

Webinar Metrics Demand Work Management Video Marketing 304

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. ” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing. .”

Social Media 362

Social Media Twitter Social Marketing B2B Marketing 362

Webbiquity

FEBRUARY 27, 2018

In B2B, LinkedIn, though #10 overall (#12 on the chart, but Tumblr isn’t really a social network and Vine is dead), is one of the three or four most important social networking platforms. Twitter for breaking news, LinkedIn for professional networking) but below the surface, who’s really using each platform, for what purposes?

Social Networks 290

Social Networks Stats Network Marketing Linkedin 290

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

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Paid Content Lead Scoring Lead Ranking Lead Gen 276

Webbiquity

OCTOBER 22, 2020

You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Build a winning LinkedIn Profile. Leaving one-time competitors like Plaxo and Konnect in the dust, and capitalizing on Twitter’s missteps , LinkedIn has emerged as the top site for professional networking.

Business 217

Business Ideal Customer Profiles Work Management Youtube 217

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B Marketing 332

B2B Marketing Practices B2B SMS 332

Webbiquity

APRIL 6, 2021

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Along the way, in 2015 I wrote this blog post that I posted on LinkedIn titled, “How LinkedIn can become more valuable than Facebook.” A common question we get is how is this different from LinkedIn or Clubhouse.

Marketing AI 244

Marketing AI Startups Paid Search Agency B2B Thought Leadership 244

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years.

Social Media 303

Social Media Work Management Marketing Management Media 303

Webbiquity

DECEMBER 6, 2022

As noted here previously in Best Social Media Platform for B2B Marketing: Can Twitter Stay #2? , “LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing.” Affiliate sales support independent publishing.

Social Media 234

Social Media Allocation Social Marketing B2B Marketing 234

Webbiquity

FEBRUARY 28, 2022

Do they take part in social media discussions on LinkedIn and Twitter? Look to social media – LinkedIn is a great place to find consultants. Look at what they’ve done in the past that may give them the background to be a knowledgeable consultant. Reputation: Does the person have a good social media profile and public image?

Consulting 257

Consulting Business Marketing Proposals Planning 257

Webbiquity

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. I was surprised at first when I heard about LinkedIn bans, but now nothing surprises me. You panic and wonder what the heck happened? How will I connect with my friends today? The Bots Banned Many from Social Media Networks.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Webbiquity

FEBRUARY 8, 2022

Stephen: Don’t laugh, but I am one of those who spam people on LinkedIn. I try to be authentic, not spammy, but LinkedIn has been effective. They can go to LinkedIn , we’re on Twitter , or visit us on our website at CultureBooster.com. Direct messages on Facebook to my network have been effective, too.

Work Management 269

Work Management Marketing Management Startups CAN-SPAM 269

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Guest post by Eduard Klein.

Linkedin 330

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 330

Webbiquity

NOVEMBER 2, 2021

No doubt you’re already doing some networking online, and you’ve optimized your profile to grow your network on LinkedIn. If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn.

Social Media 321

Social Media Tips Media Network Marketing 321

Webbiquity

NOVEMBER 28, 2023

For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Image credit: NetSuite For instance, a B2B buyer might start out as a lead from Facebook , move to LinkedIn, check out your webinar, and end up on a Zoom call. There might be a bottleneck.

B2B Sales 178

B2B Sales Webinar Metrics B2B Peer-to-peer 178

Webbiquity

FEBRUARY 21, 2023

The Wrap You can connect with Pavel on LinkedIn , find out more about the platform at BuzzGuru.com , and follow the brand on Facebook , Twitter , and LinkedIn. When you have the right people to lean on, your business will rise despite any difficulties.

Paid Content 264

Paid Content Paid Search Agency Advertising Agencies Marketing Agencies 1 264

Webbiquity

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. But here are three reasons for skepticism.

Spyware 298

Spyware Lead Scoring Lead Ranking Twitter 298

Webbiquity

JUNE 15, 2021

Take the example of Mailshake’s LinkedIn prospecting tool that they offer as a lead magnet. Mailshake ’s sales and automation software is used by salespeople, who may also use LinkedIn Sales Navigator. This free LinkedIn search tool is tapping into LinkedIn users who do not have access to the paid “Sales Navigator.”.

Paid Content 280

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 280

Webbiquity

OCTOBER 10, 2017

Everyone knows that LinkedIn is integral to managing B2B relationships. LinkedIn reported that 57% of their engagement is happening on mobile. You can also run ads that don’t just link to your website, but directly to your mobile app to provide a specialized experience for the mobile user. Be Where the Conversation Is Happening.

Mobile Marketing 241

Mobile Marketing B2B Marketing Marketing Strategy Marketing & Strategy 241

Webbiquity

JUNE 1, 2021

This means if your audience is primarily on LinkedIn, go for text posts. Keeping posts short (less than 400 characters on LinkedIn) can increase your response rate by 16%. You can reach her on Linkedin or write to her at atreyee.c@gmail.com. You need to think strategically. She lives in Bangalore, India with her husband.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. This is a very successful company. They want more of YOU.

Social Media 201

Social Media Search Marketing Social Marketing Optimization 201

Webbiquity

NOVEMBER 9, 2021

Social Media Account Profiles (Especially LinkedIn). Use the 160 characters Twitter allows, the 2,000 characters LinkedIn permits, and whatever number of words or characters Facebook provides this week to communicate your UVP and expand on your brand or product differentiators to the extent possible.

Ideal Customer Profiles 350

Ideal Customer Profiles Brand Identity Branding Differentiation 350

Webbiquity

MARCH 3, 2020

My other bit of advice would be to get to know and love LinkedIn and your CRM of choice (mine is Hubspot). LinkedIn is my primary social network and as a founder, it should be yours as well. You can connect with Dustin Bruzenak on LinkedIn and Twitter. This is time-consuming but works well for a locally operated business.

Enterprise Management 252

Enterprise Management Work Management Marketing Management Marketing Proposals 252

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Again, we must mention LinkedIn, as it’s a powerful tool for B2B marketing. Once you have the ideal customer persona, it’s time to actually find those people.

Email Marketing 163

Email Marketing Work Management B2B Marketing Marketing Management 163

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø LinkedIn is 2-4% average and. The problem with the big three is organic growth is almost down to nothing and ad prices are up! Ø Twitter is just.05%.

Social Media 358

Social Media Advertising Channels Media Business 358

Webbiquity

MAY 4, 2021

But the company is seeing more traction on LinkedIn, Twitter, and Clubhouse , where B2B marketing experts and brands are leveraging the power of influencers to promote their products. Having said that, I do share insights from people on the podcast and I post on LinkedIn daily. James: Number one is LinkedIn. The Company.

Work Management 285

Work Management Marketing Management Paid Search Agency Peer-to-peer 285

Webbiquity

FEBRUARY 23, 2021

We’re doing lot of work through avenues like LinkedIn and other social networks, our blog, online events, content marketing, video…promoting our solutions, and the value we can provide, through digital marketing has been a newer avenue for us but something we’ve had a lot of success with. Previous Posts in This Series.

Enterprise Management 314

Enterprise Management Work Management Marketing Management Budget Programs 314

Webbiquity

DECEMBER 8, 2020

The automated social media graphics created for each session, speaker, and sponsor can save days of work when promoting events across Twitter, LinkedIn, and Instagram. You can connect with Taylor McKnight on LinkedIn and Twitter. It integrates seamlessly with Eventbrite, Zoom, and Hopin. The Company. Year founded: 2019.

Work Management 242

Work Management Godaddy Multi-Channel Marketing Management 242

Webbiquity

JULY 18, 2023

The top social media marketing platforms (whether for influencer or brand content) are: Facebook (64%) Instagram (58%) YouTube (57%) Twitter (43%) LinkedIn is tops with only 33% of marketers, though it’s by far the top social network for B2B marketing.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

NOVEMBER 16, 2021

We’ve had a couple of different versions of our products, and I’ve tried different channels from pay-per-click ads on Facebook, Reddit, Quora, LinkedIn, and Google search ads. You can find me on LinkedIn or Twitter. Braden: We’ve pivoted a few times over the last two years. So we did our own reporting.

Paid Search Agency 252

Paid Search Agency Enterprise Management Work Management Marketing Management 252

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Guest post by Samantha Waites. Source: Pixabay.

Work Management 264

Work Management Social Media Marketing Management Promotion 264

Webbiquity

JULY 25, 2023

LinkedIn Insight Tag, GA4, and codes from other analytics platforms ) are duplicated on the new website, so there is no historical data lost or interruption in data gathering. For WordPress sites, as long as the same SEO plugin (e.g., Yoast, All In One SEO, Rank Math , etc.) is being used, this should be seamless, but it’s vital to check.

SEO 245

SEO Marketing Websites Lead Scoring Lead Ranking 245

Webbiquity

AUGUST 6, 2020

B2B influencer marketing—which relies heavily on blogging, LinkedIn, and Twitter—is much different from B2C programs, often centered around platforms like Facebook, Instagram, and TikTok.

Research 240

Research B2B Marketing B2B Budget Programs 240