B2B MARKETING TRACTION | FRIDAY, NOVEMBER 16, 2012
[Linkedin] Are LinkedIn Endorsements Too Easy?
LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. LinkedIn Marketing Soapbo
VERTICAL RESPONSE | FRIDAY, AUGUST 28, 2015
[Linkedin] Understanding Your LinkedIn Company Page Analytics [VIDEO]
Most people know LinkedIn as the premier social network dedicated to business. In this episode of Tips in 2 , we take you on a quick tour of LinkedIn Company Page Analytics. For more info on LinkedIn and other social media platforms, click here. © 2015, VerticalResponse Blog. Since then, there have been many enhancements.
MARKETRI | TUESDAY, MARCH 26, 2013
[Linkedin] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. Still, many professionals are not using LinkedIn to build meaningful relationships that could become the lifeblood of new business. How does it make LinkedIn networking easier?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 27, 2015
[Linkedin] LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit
Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. The original inspiration for the planned post was a set of three back-to-back conversations I had last Friday with one ABM vendor and two predictive analytics companies (none of which were Fliptop or LinkedIn).
SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009
[Linkedin] Using LinkedIn to Gather Industry Intelligence
After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" What would I get from LinkedIn?" To find these companies, simply use LinkedIn's "Search Companies" function. Look for the search tool at the top of each LinkedIn page.) " he asked.
SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009
[Linkedin] Using LinkedIn to Gather Industry Intelligence
After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" What would I get from LinkedIn?" To find these companies, simply use LinkedIn's "Search Companies" function. Look for the search tool at the top of each LinkedIn page.) " he asked.
WRITING ON THE WEB | WEDNESDAY, MARCH 7, 2012
[Linkedin] LinkedIn Power Tips: Give Before You Receive
If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature. Recommendations in LinkedIn are social proof.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 29, 2012
[Linkedin] 3 Networking Tips with LinkedIn Groups for Business
LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs. LinkedIn Groups. Academics (9% of all users).
B2B MARKETING TRACTION | THURSDAY, JANUARY 15, 2015
[Linkedin] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. LinkedIn marketing Who Should Attend?
TRADESMEN INSIGHTS | TUESDAY, MARCH 20, 2012
[Linkedin] Are You Using LinkedIn to Generate Leads?
LinkedIn has always been one of my best sources of activity to my blog. That’s why it wasn’t a big surprise to me when a recent study by HubSpot said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. Keep working to improve your content.
VERTICAL RESPONSE | WEDNESDAY, APRIL 15, 2015
[Linkedin] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. On your LinkedIn, Showcase Pages show up on the right-hand side of your page. Social Media LinkedIn Company Page
HUBSPOT | TUESDAY, AUGUST 23, 2011
[Linkedin] The Ultimate Cheat Sheet for Mastering LinkedIn
With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. The truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. Claim your vanity URL.
SALES LEAD DYNAMICS | TUESDAY, JUNE 29, 2010
[Linkedin] Ka Ching! Making LinkedIn Pay
Most of us probably use LinkedIn as a networking tool. Using LinkedIn to make connections is good. Meet Mister LinkedIn. An uber-networker (and that is an understatement), Marc has been using LinkedIn for five years. He’s also developed a separate LinkedIn consulting and training business called Connect2Collaborate.
SOCIAL MEDIA B2B | TUESDAY, JANUARY 22, 2013
[Linkedin] 6 Ways B2B Companies Can Replace LinkedIn Answers
LinkedIn has announced that they will be shutting down LinkedIn Answers on January 31. This under-utilized area lets anyone with a LinkedIn profile ask questions of the entire social network. If you were using Answers, here are 6 ways you can use LinkedIn to connect with prospects and customers and generate leads: 1.
FEARLESS COMPETITOR | MONDAY, NOVEMBER 3, 2014
[Linkedin] Why’s it important to get LinkedIn connections?
The award-winning marketing expert Jeff Ogden of Find New Customers explains how you can get better results from LinkedIn. If people are connecting with you on LinkedIn, why should you care? This will answer your questions about LinkedIn. And please note that we have View My Linkedin Profile at the top right of this blog.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 7, 2010
[Linkedin] LinkedIn Search Optimization (LSO) Critical for B2B Marketers
But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. Share this on Linkedin. For B2C or B2B Marketers this was a huge revolution. Tweet This! Digg this!
DIGITAL BODY LANGUAGE | TUESDAY, JUNE 15, 2010
[Linkedin] LinkedIn as Facebook for the Business World
However, interesting developments continue at LinkedIn, with their recent promotion of a sharing bookmarklet. By doubling their investment in the status update as a communication metaphor that Twitter and Facebook have leveraged with great success, LinkedIn seems to be attempting to become a similar communications hub for the business world.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, AUGUST 18, 2015
[Linkedin] How Do You Rate—on LinkedIn?
A few weeks ago, LinkedIn released their Social Selling Index (SSI) to the public. When you click on it, you immediately get a quick snapshot of how you compare to your peers and your network
AD YOUR COMMENT HERE | WEDNESDAY, MARCH 30, 2011
[Linkedin] [Infographic] LinkedIn hits 100 Million Professionals
This one comes on the announcement by LinkedIn that it’s reached 100 million users to date. Infographics social media infographic LinkedIn milestonesSo, I’m a huge infographic fan, and I’ve decided that I’m going to post up some of the applicable ones I come across to our OSG audience.
HUBSPOT | MONDAY, JULY 20, 2015
[Linkedin] How to Master Content Marketing on LinkedIn
There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Where to Distribute Your Content on LinkedIn. 1) Status Updates. Publish an article.
NUSPARK | SATURDAY, MARCH 31, 2012
[Linkedin] LinkedIn and Twitter Advertising and Marketing Options; A Primer
LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social media advertising opportunities. You can target LinkedIn ads by. Targeting. Job function. Seniority. Groups.
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 3, 2013
[Linkedin] REPORTS: LinkedIn is the Most Effective B2B Social Network
LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. If you are trying to justify resources (time and money) for focusing on LinkedIn, several reports combine to make the case that results are real. LinkedIn Drives More Traffic. LinkedIn Drives More Leads.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 20, 2012
[Linkedin] B2B Companies Can Target LinkedIn Updates
LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. This can help you better understand your vertical audiences on LinkedIn.
EMAGINE B2B BLOG | TUESDAY, FEBRUARY 26, 2013
[Linkedin] Guidelines for Writing Your LinkedIn Company Page
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. LinkedIn company pages help your business.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 27, 2015
[Linkedin] LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections
Imagine how big my LinkedIn network would be if I connected with all of them. It turns out that many new employees use LinkedIn as a way to learn about colleagues in their company. According to LinkedIn 46% of people say that they look up coworkers on LinkedIn because it’s better than their employee directory.
CRIMSON MARKETING | THURSDAY, AUGUST 6, 2015
[Linkedin] Customer Experience is the Core of Big Data Marketing (with Russell Glass, Head of Products, Marketing Solutions at LinkedIn)
According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer. Russell Glass is Head of Products for Marketing Solutions at LinkedIn. Before you invest in #martech, consider the #customerexperience you want to create Click To Tweet.
SOCIAL MARKETING FORUM | WEDNESDAY, FEBRUARY 13, 2013
[Linkedin] Beyond the Faceless Business: Getting Your LinkedIn Profile Right
On LinkedIn, [.]. Social media marketing LinkedIn Groups six degrees of separationWe check out the profiles of businesses we consider working with all the time, regardless of the platform or source.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 7, 2011
[Linkedin] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google). Both companies cater simultaneously to consumers (B2C) and businesses (B2B). What do you think?
HUBSPOT | THURSDAY, MAY 7, 2015
[Linkedin] A Beginner's Guide to Publishing on LinkedIn
Over the past year, you've probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. The audience, the tone, and the overall "lay of the land" are unique to those of LinkedIn. Dig in. The results? 5.68%.
SAVVY B2B MARKETING | WEDNESDAY, FEBRUARY 2, 2011
[Linkedin] Savvy Speaks: How Do You Use LinkedIn?
This week the Savvy Sisters reveal their secrets for using LinkedIn. post a summary and link to it within the relevant LinkedIn groups and within your profile. To Kate's point, coordinating efforts across your site, Twitter, and LinkedIn will give you the highest return. How do YOU use LinkedIn -- or do you? Stephanie.
WINDMILL NETWORKING | FRIDAY, DECEMBER 14, 2012
[Linkedin] 8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
Pin It How will you showcase your professional brand using the new LinkedIn profile? While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. into your LinkedIn profile by simply inserting a link.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 27, 2011
[Linkedin] LinkedIn Just Turned You Into a Butterfly
The picture above is not a map of Africa on Acid, it’s a new LinkedIn product called InMaps. What am I supposed to learn from this ridiculous LinkedIn cotton candy butterfly? Isn’t there anybody at LinkedIn who is thinking “Ya know, this is really dumb. If I hover over a nodule I get somebody’s face.
B2B MARKETING TRACTION | THURSDAY, JANUARY 3, 2013
[Linkedin] 3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less
One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. 1. Reply promptly to messages on LinkedIn. LinkedInAnswer invitations to connect and reply to direct messages. Comment on them!
B2B MARKETING TRACTION | FRIDAY, JANUARY 11, 2013
[Linkedin] When It Comes to LinkedIn Endorsements, Are We Lemmings?
LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware! That’s why it’s important to manage your endorsements on LinkedIn.
WINDMILL NETWORKING | THURSDAY, JANUARY 10, 2013
[Linkedin] How to Use LinkedIn to Boost Your Real Estate Business
Change the way you market your real estate business by using LinkedIn. With more than 187 million members across 200 countries, LinkedIn has changed the way real estate professionals do business. Check out my top five ways to boost your real estate business and leverage the power of LinkedIn ! 1. Profile. billion in 2012.
B2B LEAD GENERATION BLOG | MONDAY, JANUARY 13, 2014
[Linkedin] B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign?
Tweet How do you measure the return on investment of a LinkedIn InMail campaign? And I think when you’re in InMail on LinkedIn, you’re taking that time, so opens are significant,” she said. Consequently, the need to quantify efforts in the channel is also becoming quite clear. So, how do you approach it? Meagen asked.
VERTICAL RESPONSE | FRIDAY, FEBRUARY 20, 2015
[Linkedin] LinkedIn Launches Notification Center for Company Pages
In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. Additionally, LinkedIn is trying to make it easier for company page administrators to navigate the notifications from their company page and personal network. What do you think of the LinkedIn notification center?
B2BBLOGGERS | TUESDAY, MAY 22, 2012
[Linkedin] 25 Awesome LinkedIn Tips for B2B
Now to complete her “Awesome Tips” series, she takes on LinkedIn. How can you make the most of LinkedIn for your B2B company? Use keywords in your company description : Incorporate keywords into the description of your company on your LinkedIn page. What ways have you used LinkedIn to boost your B2B?
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 6, 2012
[Linkedin] 5 Ways to Generate Leads from a LinkedIn B2B Company Page
Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. This is the most basic option for LinkedIn. 1.
TRADESMEN INSIGHTS | TUESDAY, AUGUST 10, 2010
[Linkedin] Generate Qualified Leads Using LinkedIn Answers
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services Generate Qualified Leads Using LinkedIn Answers For those of you who follow me, you know that I’m a big advocate of LinkedIn for the B-to-B market. take my survey [link].
TRADESMEN INSIGHTS | TUESDAY, APRIL 26, 2011
[Linkedin] LinkedIn: What Are Your Business Objectives?
If you’re a regular reader of this blog, you know that I’m very high on LinkedIn as one of the best social media tools for B-to-B businesses, and it is one of the tools that is most overlooked. In March of 2011, LinkedIn passed its 100 million member. Offers credibility - Position your company as a thought leader.
PWB MARKETING BLOG | WEDNESDAY, MARCH 26, 2014
[Linkedin] LinkedIn Changes for Your Company Page
I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. After April 14, the best ways to extend reach on LinkedIn will be through Company Updates or Showcase Pages. LinkedIn
WRITING ON THE WEB | TUESDAY, JUNE 8, 2010
[Linkedin] Why Use Twitter, Facebook & LinkedIn for Content Marketing?
alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. An interesting user statistic for LinkedIn is this: “Senior Executives” (est.
HUBSPOT | TUESDAY, JANUARY 7, 2014
[Linkedin] 20 LinkedIn Groups Every Marketer Should Join
What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. These are all types of discussions you''ll find in the SEO SEM group on LinkedIn. Who knows?
WINDMILL NETWORKING | MONDAY, APRIL 9, 2012
[Linkedin] LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn
One of the biggest challenges in sales prospecting on LinkedIn is in how to find and contact those who are difficult to message through the site: The Untouchables. Luckily, LinkedIn offers several tools to aid in communication with your prospects. B2B Sales LinkedIn
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, APRIL 3, 2013
[Linkedin] 5 Ways To Use LinkedIn For Prospecting
Finding the Prospecting Needle In the LinkedIn Haystack. When we did our 2013 Sales & LinkedIn survey , lots of people shared their thoughts and strategies about how they were using LinkedIn. Since their staff is well trained to keep annoying sales guys away, LinkedIn helps me find them.". That is so true today.
INBLURBS | TUESDAY, SEPTEMBER 13, 2011
[Linkedin] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. As the biggest business related social network, LinkedIn offers large opportunities for B2B to get in touch with future and to stay in touch with recent business partners. Register with LinkedIn and complete your profile.
TRADESMEN INSIGHTS | TUESDAY, APRIL 12, 2011
[Linkedin] LinkedIn Logins See Big Rise in 2010
I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn. According to a recent article in eMarketer.com, social media Gigya saw a 17% increase of logins using LinkedIn in a six-month period from July 2010 to Jan 2011. 2010 Highlights of the State of Social Media for Business.
FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 27, 2010
[Linkedin] Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile
recently wrote a short article on utilizing Web analytics to develop a strategy for microblogging on sites like Twitter. I figured perhaps we’d chat today about LinkedIn and its use in B2B lead nurturing and relationship building. To be successful on LinkedIn could mean several things. Share this on LinkedIn. Wendy Boyce.
FEARLESS COMPETITOR | FRIDAY, MAY 31, 2013
[Linkedin] Do Linkedin Endorsements Really Matter to Hiring Managers?
Do LinkedIn Endorsements Really Matter to Hiring Managers? Check out the LinkedIn profile of Jeff Ogden here , as his profile was featured in the book, Get Back to Work Faster. according to Linkedin Endorsements. Is it because they don’t trust LinkedIn endorsements? Take a look at this image. But they don’t.
WINDMILL NETWORKING | FRIDAY, AUGUST 16, 2013
[Linkedin] Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items
LinkedIn continues to evolve at a fast pace – but is your profile still stuck in pre-2013 times? I’ve blogged about LinkedIn profile mistakes as well as LinkedIn profile inbound marketing tips and LinkedIn profile tips for 2013. It’s Comments Thanks Jennifer – I''ve been blogging about LinkedIn since.
BIZNOLOGY | FRIDAY, FEBRUARY 15, 2013
[Linkedin] On LinkedIn, If You Won’t Share, Then I Won’t Care
My rant has to do with a piece of LinkedIn etiquette. LinkedIn is becoming increasingly important in the world of business networking. I am hesitant to call the service a social network. That being said, we have seen recently that LinkedIn is doing very well as a business and is proving to be useful to professionals. Get it?
HALEY MARKETING | WEDNESDAY, SEPTEMBER 2, 2015
[Linkedin] Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts
Every time I sit down and begin planning a LinkedIn sharing strategy I battle with what I think will work and what data proves will work. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. So, what do I trust? Common sense says to trust the data.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 8, 2012
[Linkedin] Utilizing Linkedin to Improve SEO and Organic Visibility
by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. The photographer captured multiple shots with several different poses of each employee. Click for full image.
MI6 MARKETING AGENCY | TUESDAY, JULY 12, 2011
[Linkedin] Something Linkedin Needs to Fix Now
Linkedin is and will continue to be a cornerstone network for me as a Professional Social Networker. I’m a big fan of Linkedin, have met and collaborate with great people within the company in Canada and the United States on a semi-regular basis. Company Page is essentially your Linkedin outpost for your company. Or is there?
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 20, 2014
[Linkedin] Increase B2B Traffic and Reach with a LinkedIn Blog
LinkedIn has long been the place where B2B marketers could build a professional network, create an online resume and share compelling content with that network. Now that this program is well established, LinkedIn is opening their platform up to all members. Following will now become part of the regular vocabulary on LinkedIn.
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 12, 2013
[Linkedin] 4 Ways LinkedIn is All-In for B2B Content Marketing
LinkedIn has always been the professional social network and the most effective network for B2B marketers. The mission of LinkedIn is to connect the world’s professionals and make them more productive. The context of LinkedIn is professional. This is important to understand as LinkedIn is a customer first company.
SMASHMOUTH MARKETING | WEDNESDAY, MAY 26, 2010
[Linkedin] Lead Gen Tips: Use Google to Search LinkedIn
Since I was spouting all about LinkedIn at Chris Brogan's New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness. Google using the site:linkedin.com parameter.
SOCIAL MEDIA B2B | THURSDAY, AUGUST 7, 2014
[Linkedin] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Throughout your LinkedIn profile you should use keywords that are related to your products and services. View Your LinkedIn Profile as a Web Page to be Indexed.
SAZBEAN | FRIDAY, NOVEMBER 9, 2012
[Linkedin] How To Improve B2B Lead Generation On LinkedIn
Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). News & Notes
TRADESMEN INSIGHTS | THURSDAY, MARCH 18, 2010
[Linkedin] LinkedIn: Great Tool to Drive Traffic to Your Blog
think LinkedIn is one of the most under-utilized tools in a B-to-B marketers tool bag, but like anything else, you need to work at it. One way I use LinkedIn is to promote my blog posts on a weekly basis. There are many other ways you can use LinkedIn. What are you doing to best utilize LinkedIn? I’d love to hear from you.
JUNTA 42 | SATURDAY, FEBRUARY 28, 2015
[Linkedin] This Week in Content Marketing: When Will LinkedIn’s Purchase Run End?
In this week’s episode, Robert and I discuss LinkedIn’s latest marketing solutions launch and what’s likely to be on its radar for 2015 acquisitions to further enhance its toolbox. These new services are built in part on products LinkedIn acquired from Bizo in 2014. Rants and raves include Time Inc.’s This week’s show.
B2B MARKETING TRACTION | MONDAY, AUGUST 8, 2011
[Linkedin] How to Protect Your Privacy When Viewing LinkedIn Profiles
Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” The video below ( 2 minutes and 55 seconds ) shows you how to change your privacy settings on LinkedIn to mask your profile so that people cannot tell who is looking at their information. Tweet.
SOCIAL MEDIA B2B | THURSDAY, APRIL 10, 2014
[Linkedin] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
Employees at B2B companies know that LinkedIn is the B2B network. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. Not unlike your website, consider the keywords you want people to find you with – not only via LinkedIn searches, but web searches.
VERTICAL RESPONSE | MONDAY, DECEMBER 9, 2013
[Linkedin] LinkedIn Goes All in with Content
There was a time not long ago in which the only reason you visited LinkedIn was to change your job title, or try to find out where your old college roommate works. However, LinkedIn has made sizable changes over the last couple of years, morphing themselves from a boring old business social network to a hip content marketing machine.
SOCIAL MEDIA B2B | THURSDAY, MAY 28, 2015
[Linkedin] 10 Ideas to Refresh Your B2B LinkedIn Presence Before Summer Vacation
As you plan to wrap up big projects before summer vacation, this is the perfect time to focus on one specific social media platform: LinkedIn. In the 2015 Social Media Marketing industry report from Social Media Examiner , 88% of B2B companies use LinkedIn and 41% of them cite it as their most important platform. Tweet this idea ). 2.
HINGE MARKETING | FRIDAY, APRIL 17, 2015
[Linkedin] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create.
SAZBEAN | MONDAY, FEBRUARY 2, 2015
[Linkedin] The DOs and DON’Ts of LinkedIn
For all of the particulars involved with the many different social media sites out there, there is probably not a more particular social media site than LinkedIn. But there are also many other uses for LinkedIn. LinkedIn is not like Twitter where you want as big an audience as you can get.
SOCIAL MEDIA B2B | WEDNESDAY, NOVEMBER 9, 2011
[Linkedin] 6 Ways That Facebook is Better Than LinkedIn for B2B Marketing
We often get the question about investment in LinkedIn vs. Facebook. You would think LinkedIn would be better for marketing to B2B customers. Ultimately, the overriding reason to consider Facebook over LinkedIn is that business people spend more time on it. Ways That Facebook is Better Than LinkedIn. 1. You can find them.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 25, 2012
[Linkedin] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. LinkedIn. Twitter Updates. Facebook Updates.
CLIENT BRIDGE | MONDAY, SEPTEMBER 19, 2011
[Linkedin] INFOGRAPHIC: Networking with LinkedIn
From Lab 42, here's an infographic about LinkedIn, the preferred social network for business connections. View Original Article
B2B MARKETING TRACTION | FRIDAY, MARCH 30, 2012
[Linkedin] No One is Searching for “Owner” on LinkedIn
Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure. If you want help figuring out how to better use LinkedIn, we offer LinkedIn workshops, one-on-one training and LinkedIn profile writing and optimization. Contact Jennifer Beever today for more information!
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 17, 2011
[Linkedin] The Best Sales Groups on LinkedIn
LinkedIn has quickly become one of the most effective and business-savvy social networking sites. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more. Sales 2.0.
B2B MARKETING TRACTION | TUESDAY, JANUARY 24, 2012
[Linkedin] 4 Reasons to Get Recommendations on LinkedIn First
Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. recommend that all my clients get recommendations on LinkedIn first. You need at least three recommendations to have a Linkedin profile that is 100% complete.
BLOG MY CALLS | THURSDAY, MAY 23, 2013
[Linkedin] The Dos and Don'ts of LinkedIn Marketing
LinkedIn will tell you how complete your profile is. post content from your LinkedIn profile. You can even post to your LinkedIn profile from Hootsuite or other tools. LinkedIn groups are an incredible tool that allows marketers to leverage their relationships, share content, and meet potential clients and partners.
SAVVY B2B MARKETING | WEDNESDAY, JANUARY 25, 2012
[Linkedin] Savvy Speaks: Tips for Engaging in LinkedIn
LinkedIn is sort of the dark horse of social networking; just about every professional we know is on it, but it doesn't get a lot of attention in the media compared to its flashier cousins, Facebook and Twitter. How do you use LinkedIn to your best professional advantage? Confession: I'm lousy at LinkedIn. I get it.
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Linkedin] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
It turns out that LinkedIn is one of the most powerful (yet often underutilized) social networks today. With a reported 313 million members, 40% of whom log in daily , LinkedIn is not a network to write off. And if you''d like to learn more about how to use LinkedIn, check out this guide.). 10) Looking for a new job on LinkedIn?
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 19, 2012
[Linkedin] Using LinkedIn as a Social Recruiting Tool
Do you know how to use LinkedIn for social recruiting? LinkedIn is the largest network of business professionals in the Western world. Now without doubt one of the single biggest impacts LinkedIn has had on the recruitment market is in the area of headhunting and candidate targeting. What To Focus On? Be Yourself!
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, SEPTEMBER 6, 2013
[Linkedin] A LinkedIn Strategy That Amplifies Your Credibility
Lots of sellers don''t realize just what a big impact LinkedIn can have on their personal credibility. In our 2013 Sales & LinkedIn Study , we found that top sellers are doing far more than other salespeople to leverage LinkedIn to help them develop trust and credibility with their prospects and customers. Linkedin Posts.
FATHOM | WEDNESDAY, NOVEMBER 6, 2013
[Linkedin] 7 Ways Manufacturers Can Make the Most of LinkedIn
If you’re in the manufacturing industry , consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members , and that number continues to grow. To do so, here are seven ways you can make the most of LinkedIn for your manufacturing company. 1. Join a LinkedIn Group.
WINDMILL NETWORKING | THURSDAY, JUNE 23, 2011
[Linkedin] Why I am No Longer a LinkedIn LION
With the recent LinkedIn IPO , now there are companies not only selling LinkedIn connections , but also saying if you use them to create a LinkedIn Group , they will make sure it gets filled with (name your price) members! wrote about them in great detail in my LinkedIn book. What is your LinkedIn connection policy?
VERTICAL RESPONSE | THURSDAY, APRIL 10, 2014
[Linkedin] LinkedIn’s New Content Marketing Score
Do you ever wonder how effective your LinkedIn content is at reaching your target audience? The changes are the latest among several LinkedIn has made recently.). You get a grade, which is a score of 1-1000, and LinkedIn tells you how you can improve. Well, wonder no more. Intrigued? We thought you might be. All rights reserved.
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 4, 2011
[Linkedin] 10 Reasons You Need a LinkedIn Profile
LinkedIn is the go to place for sales people doing discovery on their prospects. With over 85 million people on LinkedIn, it always surprises me when I talk to a sales team (especially in [.]. linkedin Sales social mediaIt is also the place customer 2.0 prospects go to do some discovery on the sales people they do business with.
HINGE MARKETING | THURSDAY, FEBRUARY 26, 2015
[Linkedin] How to Use LinkedIn for Business Development
LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. Most likely, you’ll find these potential prospects on LinkedIn. On LinkedIn?
HUBSPOT | SUNDAY, MAY 3, 2015
[Linkedin] 22 LinkedIn Hacks That'll Make You More Productive [SlideShare]
Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. There's a lot you can do with LinkedIn, so getting up-to-speed on and nailing the basic functions is a worthwhile exercise in itself.
SALES INTELLIGENCE VIEW | WEDNESDAY, APRIL 1, 2015
[Linkedin] 3 Reasons to Drop LinkedIn Sales Navigator, Increase Your Win Rates, and Save Money
While LinkedIn remains the de facto online resume and p […]. Market Intelligence linkedin for marketing linkedin for sales linkedin insideview linkedin price increase linkedin prices linkedin products linkedin sales navigator linkedin subscriptions Marketing Data Sales Data
WINDMILL NETWORKING | THURSDAY, MARCH 22, 2012
[Linkedin] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
Here are five strategic tips to help you properly establish your firm’s LinkedIn Company Page: Take Control : LinkedIn might have already created your page automatically, but now it is time for you to register yourself as the person who edits and controls the page. LinkedInWhat other tips would you add?
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 4, 2012
[Linkedin] 5 Power Tips for B2B Company LinkedIn Profiles
In the B2B space, LinkedIn may be the best social media site to take stock in. Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. Recently LinkedIn added this feature to Company Page Admins. Refresh your company LinkedIn information.
HINGE MARKETING | FRIDAY, MAY 8, 2015
[Linkedin] Hacking Tribal Social Instincts with LinkedIn
Before diving into our suggestion on how LinkedIn can help achieve this, a quick comment on sociobiology will be useful: Going back as far as 100,000 years, tribal societies have used symbolic markings -- like beadwork, shell necklaces, body painting -- to mark off those who are part of the tribe (in-group) from those who aren’t (out-groups).
VERTICAL RESPONSE | WEDNESDAY, JULY 24, 2013
[Linkedin] How to Start an Awesome LinkedIn Group
One excellent way to establish credibility organically is to launch a LinkedIn Group. Duke Long, a commercial real estate agent in Indianapolis , has been engaging colleagues nationwide with a LinkedIn group focused on social networking. Social Media Commercial Real Estate is small by LinkedIn standards. Build engagement.
HUBSPOT | TUESDAY, NOVEMBER 18, 2014
[Linkedin] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. LinkedIn Best Practices. According to LinkedIn , more than four million companies have LinkedIn Company Pages. Facebook Best Practices.
HUBSPOT | SUNDAY, FEBRUARY 22, 2015
[Linkedin] 10 Overused Words to Remove From Your LinkedIn Profile
Whether you''re looking for a job, attempting to establish your thought leadership, or widening your circle of connections to include influencers or potential clients, y our LinkedIn profile is a key component of your personal brand. This post originally appeared on the Sales section of Inbound Hub. Passionate. Creative. Driven. Responsible.
HUBSPOT | FRIDAY, MARCH 27, 2015
[Linkedin] 10 LinkedIn Groups Every Entrepreneur Should Follow
Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. With more than 30,000 members this is the largest discussion group on its topic in the LinkedIn network. If not, perhaps we’ll see you in one of our LinkedIn streams. Second, opinions are ubiquitous.
TRADESMEN INSIGHTS | TUESDAY, MAY 29, 2012
[Linkedin] Are You Using LinkedIn For New Business Development?
LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) Find and follow client and prospective clients using LinkedIn’s advanced search features.
HUBSPOT | THURSDAY, SEPTEMBER 20, 2012
[Linkedin] Facebook Sees 1000% Jump in LinkedIn Referral Traffic After Twitter Dumps LinkedIn
You may remember that about two months ago, Twitter and LinkedIn announced they were parting ways. What their breakup meant was an end to the ability for marketers to sync updates from the two sites -- so no longer do you see tweets from your company's Twitter stream showing up on LinkedIn. Want more blog traffic from LinkedIn?
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 24, 2013
[Linkedin] Use LinkedIn’s New Channels to Grow Your Business
LinkedIn users can now follow channels , which are broken into broad-based topics such as marketing strategies, higher education and healthcare. According to LinkedIn , following channels that are connected to your business will keep you ahead of industry trends and allow you to engage with business leaders. Tip #2: Follow influencers.
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 20, 2014
[Linkedin] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. You can create a closed group or an open group on LinkedIn. The LinkedIn group you build is a community and it needs community management. Start with your Product or Service in Mind.
KOMARKETING ASSOCIATES | MONDAY, MARCH 3, 2014
[Linkedin] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.
CEEKUE | WEDNESDAY, JUNE 30, 2010
[Linkedin] Linkedin Still Growing
With more than 70 million users, Linkedin has become one of the major professional social networks. Linkedin was started in May 2003. Although it looks like Linkedin has distinguished itself from [.]. Tags: New Platforms Social Media linkedin
HUBSPOT | SUNDAY, DECEMBER 7, 2014
[Linkedin] How to Optimize Your LinkedIn Profile for Social Selling [Infographic]
But if your LinkedIn profile doesn''t include your three jobs and features a cropped picture of you from prom, you can''t really call yourself a social seller. If you''d like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. So, what exactly should your LinkedIn profile look like?