PWB MARKETING BLOG | WEDNESDAY, MARCH 26, 2014
[Linkedin] LinkedIn Changes for Your Company Page
'I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. After April 14, the best ways to extend reach on LinkedIn will be through Company Updates or Showcase Pages. LinkedI
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 17, 2011
[Linkedin] The Best Sales Groups on LinkedIn
LinkedIn has quickly become one of the most effective and business-savvy social networking sites. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more. Sales 2.0.
SOCIAL MEDIA B2B | THURSDAY, JULY 29, 2010
[Linkedin] 12 Ways to Leverage Your LinkedIn Profile for a B2B Company
LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile. Every social profile should have a photo and LinkedIn is no exception. Other Website Links.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 8, 2012
[Linkedin] Utilizing Linkedin to Improve SEO and Organic Visibility
by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. The photographer captured multiple shots with several different poses of each employee. Click for full image.
HUBSPOT | THURSDAY, MARCH 10, 2011
[Linkedin] LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know
Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. So the story here is not the technology, but the fact that this type of service is now available on LinkedIn, making it extremely relevant for B2B marketers. What does the launch of LinkedIn Today mean for marketers?
BIZNOLOGY | FRIDAY, AUGUST 3, 2012
[Linkedin] Why LinkedIn Isn’t Finding You a Job
And many of them say the same thing to me: “LinkedIn just isn’t working for me.” This isn’t true for everyone, but I think it is true for a lot of people who are frustrated that LinkedIn isn’t working for them: They wanted until they were unemployed to start using it. Image via CrunchBase.
AD YOUR COMMENT HERE | WEDNESDAY, MARCH 30, 2011
[Linkedin] [Infographic] LinkedIn hits 100 Million Professionals
This one comes on the announcement by LinkedIn that it’s reached 100 million users to date. Infographics social media infographic LinkedIn milestonesSo, I’m a huge infographic fan, and I’ve decided that I’m going to post up some of the applicable ones I come across to our OSG audience.
HUBSPOT | TUESDAY, AUGUST 23, 2011
[Linkedin] The Ultimate Cheat Sheet for Mastering LinkedIn
With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. The truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. Claim your vanity URL.
B2B MARKETING UNPLUGGED | THURSDAY, JANUARY 10, 2013
[Linkedin] Why I Won’t Endorse You on LinkedIn
My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. am a huge fan of LinkedIn, and not just because I’ve twice been unemployed in the past ten years. Far from being a place for people afraid of Facebook, I’m worried that LinkedIn is becoming a place run by people who are bored of Facebook. Oh, goody.
CEEKUE | WEDNESDAY, JUNE 30, 2010
[Linkedin] Linkedin Still Growing
With more than 70 million users, Linkedin has become one of the major professional social networks. Linkedin was started in May 2003. Although it looks like Linkedin has distinguished itself from [.]. Tags: New Platforms Social Media linkedin
B2B MARKETING ONLINE | TUESDAY, NOVEMBER 2, 2010
[Linkedin] Linkedin polls
We really like Linkedin polls here at dnx! Tags: b2b linkedin polls research They can be useful on a couple of levels - firstly, using your network to get some insight for a meeting (always good for prospecting and pitching but also kicking of new projects). we all like numbers! Would be interested in other people's experience of this.
HUBSPOT | THURSDAY, FEBRUARY 3, 2011
[Linkedin] LinkedIn Skills Launches, Brings Real Knowledge Search to LinkedIn
LinkedIn , which is in the early stages of becoming a public company , is clearly working on improving their platform. LinkedIn Skills launched today, allowing users to search for a specific skill across the LinkedIn platform. While only in beta, LinkedIn Skills marks an important step forward for LinkedIn.
EMAGAZINE B2B BLOG | TUESDAY, FEBRUARY 5, 2013
[Linkedin] LinkedIn Privacy Controls – Why you Should be Visible to Everyone
Unless you try to edit your profile you won’t see it, but LinkedIn has created more granular ways for you to decide which specific profile content you want to make more visible. Assuming that you are on LinkedIn to be found, it makes sense that you would want your entire profile visible to the public search engines. font-face.
WINDMILL NETWORKING | FRIDAY, APRIL 9, 2010
[Linkedin] 10 Things You Must Do for LinkedIn Profile Completeness
If you looked at 10 different LinkedIn profiles, you might see 10 different ways in which people have entered their details. Redefining LinkedIn Profile Completeness. My definition of a completely filled out profile is going to differ from LinkedIn’s definition. If you’re on LinkedIn you should be networking.
B2B MARKETING TRACTION | SATURDAY, OCTOBER 30, 2010
[Linkedin] How to Optimize LinkedIn Profile Website Links
Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! Instructions on Optimizing Your LinkedIn Profile Website Links. Tweet. Congratulations!
B2B MARKETING TRACTION | FRIDAY, JANUARY 11, 2013
[Linkedin] When It Comes to LinkedIn Endorsements, Are We Lemmings?
LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware! That’s why it’s important to manage your endorsements on LinkedIn.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 2, 2008
[Linkedin] YouTube - What is LinkedIn? Part 2
What is LinkedIn? practical example of how LinkedIn works. practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn-PCR Tutorial.
HUBSPOT | FRIDAY, NOVEMBER 18, 2011
[Linkedin] 11 Reasons Your LinkedIn Company Page Sucks
Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.
LEAD VIEWS | TUESDAY, MAY 3, 2011
[Linkedin] 8 Ways To Use LinkedIn Effectively As A B2B Marketing Platform
Our last post 4 Proven Ways For Generating Leads on LinkedIn got a lot of positive feedback, with readers telling us that the data provided in the post validated their own experiences using the LinkedIn platform. Related posts: 4 Proven Ways For Generating Business Leads On LinkedIn In this post I will not discuss the report, but.
CONFLUENT FORMS | WEDNESDAY, MAY 1, 2013
[Linkedin] Has LinkedIn jumped the shark?
'It wasn''t so long ago that LinkedIn was an important part of my day. believe that LinkedIn has jumped the shark. People with 100k+ contacts, "LIONs" (LinkedIn Open Networker) that are nothing more than hoarders of contacts that have 0 meaning to them. LinkedIn closed down the "Answers" section entirely. And now?
WINDMILL NETWORKING | TUESDAY, FEBRUARY 23, 2010
[Linkedin] How Can I Merge Two LinkedIn Accounts into One?
LinkedIn has been around for many years now, and maybe some of you created an account in the early days of 2004 like I did and just forgot about it, including the password. In other words, you have to decide which of the two LinkedIn accounts that you want to keep as your main one going forward. Please share how you did it!
FEARLESS COMPETITOR | SUNDAY, APRIL 10, 2011
[Linkedin] Using Linkedin – Optimizing Your Profile
Lead Generation Companies : Your Linkedin profile. Linkedin is THE professional social network. Do you have a Linkedin profile? robust Linkedin profile is a must-have today. Just how big is Linkedin now? Here are some characteristics of Jeffrey Ogden’s Linkedin profile. Is it up to date? Jeff Ogden.
VERTICAL RESPONSE | THURSDAY, APRIL 10, 2014
[Linkedin] LinkedIn’s New Content Marketing Score
'Do you ever wonder how effective your LinkedIn content is at reaching your target audience? The changes are the latest among several LinkedIn has made recently.). You get a grade, which is a score of 1-1000, and LinkedIn tells you how you can improve. Well, wonder no more. Intrigued? We thought you might be.
SOCIAL MEDIA B2B | WEDNESDAY, FEBRUARY 22, 2012
[Linkedin] 5 B2B Social Media Questions to Ask about LinkedIn Answers
B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. Another component of their success is the mastery of the LinkedIn Answers feature. The final thing you can do is share the question outside of LinkedIn. How Do I Ask a Question?
EMAGAZINE B2B BLOG | TUESDAY, AUGUST 28, 2012
[Linkedin] 5 Ways to Create New Prospects in LinkedIn
B2B Marketers know that LinkedIn is a gold mine of potential to create relationships, manage customers, and stay in touch with colleagues. But have you ever considered LinkedIn as a prospecting tool? Learn 5 ways to create new prospects, right in LinkedIn. B2B Web Strategy Lead Generation LinkedIn
WINDMILL NETWORKING | THURSDAY, JANUARY 3, 2013
[Linkedin] 8 Ways to Make LinkedIn Endorsements Work for You and Your Network
The question is not whether or not your give LinkedIn Endorsements a thumbs up or not: It’s about how you can best leverage them to benefit you and your network. LinkedIn Endorsements. Nothing in the history of LinkedIn has created so much “buzz” in the online community as this newest feature.
BIZNOLOGY | WEDNESDAY, JUNE 20, 2012
[Linkedin] Everybody needs both Pinterest and LinkedIn
few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” But…Why don’t you need both Pinterest and LinkedIn? For others, LinkedIn. (Photo credit: Christopher S. Penn). ” And, generally, Mike’s absolutely right. Actually, you might. Read on to find out why.
BIZNOLOGY | FRIDAY, FEBRUARY 15, 2013
[Linkedin] On LinkedIn, If You Won’t Share, Then I Won’t Care
My rant has to do with a piece of LinkedIn etiquette. LinkedIn is becoming increasingly important in the world of business networking. That being said, we have seen recently that LinkedIn is doing very well as a business and is proving to be useful to professionals. Image via CrunchBase. Get it? It’s an Internet pun.).
MI6 MARKETING AGENCY | SATURDAY, NOVEMBER 12, 2011
[Linkedin] How to Share a Linkedin Discussion
Mi6 Quick Tip #9: Why & How to Share a Linkedin Discussion. For example, a new way to “engage” is to share Linkedin discussions with people to help them learn and discover. Post to Groups: you can select other Linkedin public and private groups that you want to share the discussion with. Linkedin for B2B Marketing.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 6, 2012
[Linkedin] LinkedIn Changes
LinkedIn recently introduced some changes to improve the overall Company Page experience and made it easier to interact with your connections. ve asked Rachel Kerstetter, our PR Engineer, to give our readers an overview of LinkedIn’s changes and how you can take advantage of them. Career section. Refined company information.
TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 24, 2011
[Linkedin] Are You Capitalizing on LinkedIn?
For those of you who read this column regularly, you know LinkedIn is one of my best sources for links to my blog. With 100-million-plus on LinkedIn, how many potential customers are out there waiting to be connected? Marketing Tips Social Marketing are you capitalizing on linkedin emarketer.com lab42 linkedin
B2B MARKETING TRACTION | FRIDAY, NOVEMBER 16, 2012
[Linkedin] Are LinkedIn Endorsements Too Easy?
LinkedIn’s new endorsement is so easy to use, it’s sometimes misused, in my opinion. Now it’s easier to recommend your connections on LinkedIn, using a new feature called endorsements. To learn how endorsements work, read my blog post, B2B Marketers: How To Use LinkedIn Endorsements. LinkedIn Marketing Soapbo
ANYTHING GOES MARKETING | MONDAY, SEPTEMBER 6, 2010
[Linkedin] Top 10 LinkedIn Tips for Lead Generation
Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and
B2B MARKETING TRACTION | FRIDAY, MARCH 30, 2012
[Linkedin] No One is Searching for “Owner” on LinkedIn
Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure. If you want help figuring out how to better use LinkedIn, we offer LinkedIn workshops, one-on-one training and LinkedIn profile writing and optimization. Contact Jennifer Beever today for more information!
B2BBLOGGERS | TUESDAY, MAY 22, 2012
[Linkedin] 25 Awesome LinkedIn Tips for B2B
Now to complete her “Awesome Tips” series, she takes on LinkedIn. How can you make the most of LinkedIn for your B2B company? Use keywords in your company description : Incorporate keywords into the description of your company on your LinkedIn page. What ways have you used LinkedIn to boost your B2B?
FEARLESS COMPETITOR | SATURDAY, JUNE 2, 2012
[Linkedin] Linkedin Recommendations: How Many Do You Have?
Check out the Linkedin profile of Jeff Ogden of Find New Customers here. To be a member of the Top Recommended People group, you must have at least 10. Jeff Ogden has over forty! Either 42 or 45, depending on which you look at.). What do you think? We love comments and those who share. Self Education Find New Customers social media
CLIENT BRIDGE | MONDAY, SEPTEMBER 19, 2011
[Linkedin] INFOGRAPHIC: Networking with LinkedIn
From Lab 42, here's an infographic about LinkedIn, the preferred social network for business connections. View Original Article
MODERN B2B MARKETING | WEDNESDAY, JANUARY 29, 2014
[Linkedin] How to Win at LinkedIn Sponsored Updates
You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance. Here’s a screenshot of LinkedIn’s targeting options: Check out the “Audience” tab on the top right. You can.
WINDMILL NETWORKING | THURSDAY, MARCH 17, 2011
[Linkedin] 10 Top LinkedIn Open Networkers and Connectors to Follow in 2011
It has been almost two years since I wrote my blog post recommending a list of 10 LinkedIn LIONs and Connectors to connect with, and I still receive thank yous from my readers for writing it. Well, it’s 2011, this blog has changed, my life has changed, and LinkedIn and social media in general have changed.
BLOG MY CALLS | THURSDAY, MAY 23, 2013
[Linkedin] The Dos and Don'ts of LinkedIn Marketing
LinkedIn will tell you how complete your profile is. post content from your LinkedIn profile. You can even post to your LinkedIn profile from Hootsuite or other tools. LinkedIn groups are an incredible tool that allows marketers to leverage their relationships, share content, and meet potential clients and partners.
HUBSPOT | TUESDAY, MARCH 20, 2012
[Linkedin] 13 Brands Using LinkedIn Company Page Features the Right Way
Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, " 11 Reasons Your LinkedIn Company Page Sucks.". What can I say?
CONTENT MARKETING FOR BI | WEDNESDAY, FEBRUARY 2, 2011
[Linkedin] Visualize Social Media Data
LinkedIn. LinkedIn is also demonstrating their use of the massive amount of data they’ve collected with Linkedin Maps. LinkedIn’s new Maps feature builds an infographic that shows all of your connections, grouped together by color, and their connection to you is sized by how many shared connections you have between you.
FEARLESS COMPETITOR | TUESDAY, MAY 29, 2012
[Linkedin] How to Create an Optimal Linkedin Profile
I’m amazed at the number of poor Linkedin profiles out there. Since I have a superb LinkedIn profile , let me see if I can help these men. Linkedin lets you add your website, your blog and your Twitter profile. Every Linkedin profile needs a recent photo. You should also publish recent blog posts to Linkedin.
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 2, 2013
[Linkedin] 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance
'Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. LinkedIn Share Buttons. LinkedIn Groups. Ways Marketers Can Benefit from Participating in LinkedIn Groups.
FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 27, 2010
[Linkedin] Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile
I figured perhaps we’d chat today about LinkedIn and its use in B2B lead nurturing and relationship building. LinkedIn is a great tool for the B2B marketer who is looking to tap into a particular vertical or niche marketplace. To be successful on LinkedIn could mean several things. Share this on LinkedIn. Wendy Boyce.
MARKETING ACTION | MONDAY, JANUARY 27, 2014
[Linkedin] How to Leverage LinkedIn for Lead Generation and Recruitment
LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). So what can today’s businesses do to optimize their offerings on LinkedIn and get the most from their pages? LinkedIn for Recruiting.
HUBSPOT | THURSDAY, OCTOBER 6, 2011
[Linkedin] LinkedIn Launches Company Status Updates [How to Get Started]
To follow HubSpot's updates on LinkedIn, follow the HubSpot Company Page. As we hinted at last week , we were awaiting LinkedIn's AdWeek announcement with bated breath this week. Today, LinkedIn launched Company Status Updates , enabling companies to broadcast messages to its company followers. for HubSpot: [link] ).
PR MEETS MARKETING | MONDAY, FEBRUARY 16, 2009
[Linkedin] Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?
Some points to keep in mind: I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group. used the group search functions found on Facebook and LinkedIn respectively. Interesting Findings: Almost all of the agencies did NOT link to their profiles on Facebook, LinkedIn, Twitter, etc.
WINDMILL NETWORKING | FRIDAY, FEBRUARY 25, 2011
[Linkedin] 10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance! Search for job openings on LinkedIn Jobs or online sites such as Monster and see which types of jobs most appeal to you. 3) Get Reacquainted with LinkedIn. You don’t need to pay to play on LinkedIn’s playground.
HUBSPOT | WEDNESDAY, FEBRUARY 15, 2012
[Linkedin] 11 LinkedIn Marketing Gems You're Missing Out On
We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. LinkedIn Answers. LinkedIn Apps. LinkedIn Events.
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 20, 2014
[Linkedin] Increase B2B Traffic and Reach with a LinkedIn Blog
'LinkedIn has long been the place where B2B marketers could build a professional network, create an online resume and share compelling content with that network. Now that this program is well established, LinkedIn is opening their platform up to all members. Following will now become part of the regular vocabulary on LinkedIn.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 13, 2011
[Linkedin] Social media pioneer says technology will transfom education
LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. “If Facebook is the social graph, and LinkedIn is the professional graph, Edmodo is the educational graph, ” Hoffman said. Hoffman helped create one of the world’s most successful social media platforms. And a particular passion is education.
HUBSPOT | FRIDAY, AUGUST 30, 2013
[Linkedin] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
'I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. LinkedIn Best Practices. Let''s look at the LinkedIn-specific best practices.
B2B IDEAS @ WORK | MONDAY, NOVEMBER 7, 2011
[Linkedin] LinkedIn Company Page Checklist for B2B Marketing
Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. LinkedIn regularly informs members of Company Pages changes via email or network update. Assign Admins - LinkedIn wants to know who will administer your company page.
SALES LEAD DYNAMICS | TUESDAY, JUNE 29, 2010
[Linkedin] Ka Ching! Making LinkedIn Pay
Most of us probably use LinkedIn as a networking tool. Using LinkedIn to make connections is good. Meet Mister LinkedIn. An uber-networker (and that is an understatement), Marc has been using LinkedIn for five years. He’s also developed a separate LinkedIn consulting and training business called Connect2Collaborate.
MODERN B2B MARKETING | FRIDAY, JULY 19, 2013
[Linkedin] PPC for LinkedIn, What’s the Difference?
'Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. So we went back to the drawing board and decided to try LinkedIn advertising. Is LinkedIn the right audience? . Is your service right for LinkedIn?
B2B MARKETING TRACTION | THURSDAY, FEBRUARY 17, 2011
[Linkedin] Does LinkedIn Make Your Phone Ring?
So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? was the 102,794 th person to create a LinkedIn profile on January 7, 2004. do remember thinking the words, “I’m on LinkedIn – now what?”
INBLURBS | WEDNESDAY, FEBRUARY 1, 2012
[Linkedin] Let LinkedIn do FREE Marketing for your business
LinkedIn has updated their privacy conditions. LinkedIn is now permitted to use your name and picture in any of their advertisements. Finally un-tick the box “LinkedIn may use my name and photo in social advertising” 5. Use your photo by inserting your brand LOGO how I have done here with my LinkedIn photo.
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 12, 2013
[Linkedin] 4 Ways LinkedIn is All-In for B2B Content Marketing
'LinkedIn has always been the professional social network and the most effective network for B2B marketers. The mission of LinkedIn is to connect the world’s professionals and make them more productive. The context of LinkedIn is professional. This is important to understand as LinkedIn is a customer first company.
B2B LEAD GENERATION BLOG | SUNDAY, SEPTEMBER 9, 2012
[Linkedin] Buy, Build or Both Part 2: The basics of list building
Email Marketing content inbound marketing LinkedIn SEO social mediaTweet Editor’s Note: This is the second of a series of articles to help marketers and salespeople looking for a reliable lead list. Read the first post here: “ List Buying: 3 reasons why this tactic can be deadly for marketers.” Tip #1: Just ask. ” Tip #2.
B2B MARKETING TRACTION | TUESDAY, JANUARY 24, 2012
[Linkedin] 4 Reasons to Get Recommendations on LinkedIn First
Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. recommend that all my clients get recommendations on LinkedIn first. You need at least three recommendations to have a Linkedin profile that is 100% complete.
B2B MARKETING TRACTION | WEDNESDAY, JUNE 15, 2011
[Linkedin] Does Your B2B Sales Team Dominate LinkedIn?
Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. How Can Your Sales Team Dominate LinkedIn for Your Industry? LinkedIn Social Media/Web 2.0
FEARLESS COMPETITOR | FRIDAY, MAY 31, 2013
[Linkedin] Do Linkedin Endorsements Really Matter to Hiring Managers?
'Do LinkedIn Endorsements Really Matter to Hiring Managers? Check out the LinkedIn profile of Jeff Ogden here , as his profile was featured in the book, Get Back to Work Faster. according to Linkedin Endorsements. Is it because they don’t trust LinkedIn endorsements? Take a look at this image. But they don’t.
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 24, 2012
[Linkedin] Dear LinkedIn Member – About Your Invitation To Connect
On LinkedIn I usually only connect to people I know. For the rest of you, here are other reasons I am not likely to accept your invitation to connect on LinkedIn. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. You do not have your photograph on your LinkedIn profile.
B2B MARKETING MENTOR | THURSDAY, OCTOBER 3, 2013
[Linkedin] LinkedIn Sponsored Updates: A Beginner’s Guide
'The release of LinkedIn's Sponsored Updates a little over two months ago has many B2B marketers excited over its marketing potential. An example of a LinkedIn Sponsored Update by Intuit. Unlike marketing tools such as Google AdWords, LinkedIn allows companies to target an audience on a much more narrow level. percent.
IT'S ALL ABOUT REVENUE | MONDAY, SEPTEMBER 17, 2012
[Linkedin] How Social Selling Changes Everything for Marketing
by Jesse Noyes | Tweet this Today’s guest post comes from Ralf VonSosen, who currently leads marketing for LinkedIn’s Sales Solutions business. LinkedIn’s VP of Marketing Nick Besbeas will dive even deeper into this with Eloqua’s CEO, Joe Payne at Dreamforce. We know the backstory all too well. Ralf VonSosen. Relate. Engage.
WONDERING OUT LOUD | THURSDAY, OCTOBER 1, 2009
[Linkedin] A short rant about LinkedIn discussion
I just joined a LinkedIn group. LinkedIn groups have a hard enough time surviving. If you joined LinkedIn to take you on an ego trip, please be up front about it. Tags: Social Media LinkedIn It was recommended by a colleague. My first stop, as always, was the Discussions page. Guess what I found. Ok, I’ll tell you.
LEADERSHIP | FRIDAY, FEBRUARY 14, 2014
[Linkedin] Must-Know Strategies That Boost Your LinkedIn Engagement
'Is it really possible to escalate your company’s LinkedIn engagement by 386%? By having a full understanding of who uses LinkedIn and what you should (and should not) post on the site, utilizing LinkedIn to engage with your customers is not a difficult task. 259,000,000 – the total number of LinkedIn users.
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 3, 2013
[Linkedin] REPORTS: LinkedIn is the Most Effective B2B Social Network
'LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. If you are trying to justify resources (time and money) for focusing on LinkedIn, several reports combine to make the case that results are real. LinkedIn Drives More Traffic. LinkedIn Drives More Leads.
TRADESMEN INSIGHTS | TUESDAY, APRIL 12, 2011
[Linkedin] LinkedIn Logins See Big Rise in 2010
I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn. According to a recent article in eMarketer.com, social media Gigya saw a 17% increase of logins using LinkedIn in a six-month period from July 2010 to Jan 2011. 2010 Highlights of the State of Social Media for Business.
VERTICAL RESPONSE | WEDNESDAY, JULY 24, 2013
[Linkedin] How to Start an Awesome LinkedIn Group
One excellent way to establish credibility organically is to launch a LinkedIn Group. Duke Long, a commercial real estate agent in Indianapolis , has been engaging colleagues nationwide with a LinkedIn group focused on social networking. Social Media Commercial Real Estate is small by LinkedIn standards. Build engagement.
HUBSPOT | THURSDAY, MARCH 27, 2014
[Linkedin] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. LinkedIn''s new Content Marketing Score will help arm you with the data you need to help grow your company''s presence on Linkedin. You''ve got to grow a business after all. PT/2 p.m.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 29, 2012
[Linkedin] 3 Networking Tips with LinkedIn Groups for Business
LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs. LinkedIn Groups. Academics (9% of all users).
HUBSPOT | TUESDAY, JANUARY 7, 2014
[Linkedin] 20 LinkedIn Groups Every Marketer Should Join
What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. These are all types of discussions you''ll find in the SEO SEM group on LinkedIn. Who knows? Sales.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 7, 2011
[Linkedin] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google). Both companies cater simultaneously to consumers (B2C) and businesses (B2B). What do you think?
WINDMILL NETWORKING | FRIDAY, DECEMBER 3, 2010
[Linkedin] Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile
And although there is no word about a potential analytics application for LinkedIn Groups, LinkedIn has now released a Google Analytics-like application to analyze those who view you on LinkedIn: LinkedIn Profile Stats Pro. a month LinkedIn Personal Plus service). What about Twitter, you ask? I left it that.
B2B MARKETING TRACTION | MONDAY, AUGUST 8, 2011
[Linkedin] How to Protect Your Privacy When Viewing LinkedIn Profiles
Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” The video below ( 2 minutes and 55 seconds ) shows you how to change your privacy settings on LinkedIn to mask your profile so that people cannot tell who is looking at their information. Tweet.
SALES CHALLENGER | TUESDAY, MAY 8, 2012
[Linkedin] Give Your Reps a LinkedIn Profile ‘Facelift’
LinkedIn is becoming a prerequisite to online professional engagement. And specifically, a good social LinkedIn profile should include: Helpful Summary. SEC Members , use our new LinkedIn Self-Quiz (pg. 3) to rate your (and your team’s) current LinkedIn profile. So what does a good social media profile look like? It
PAUL GILLIN | TUESDAY, SEPTEMBER 6, 2011
[Linkedin] The Trouble with Klout
Schwartzman has 44 recommendations on LinkedIn, while Berry has three. influence Social Media Clay Shirky Eric Schwartzman Klout linkedin Marc Andreessen Megan Berry TwitterEstimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. Beyond Followers.
WINDMILL NETWORKING | FRIDAY, DECEMBER 10, 2010
[Linkedin] Job Seekers, Forget About LinkedIn: The Ultimate Guide for Your Twitter Job Search
Don’t get me wrong: LinkedIn is still an essential part of your job search , and having an optimized LinkedIn profile and networking with others on that platform is still a prerequisite in helping you land your next job. C) The default link for all others will be your LinkedIn profile. Setting Up Your Account. Tweet it!
B2B MARKETING TRACTION | THURSDAY, APRIL 14, 2011
[Linkedin] Marketing Case Study: How I Got Results from LinkedIn
Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. continued to invest time in LinkedIn, and, as it turns out, my efforts paid off. Tweet. Yikes!
HUBSPOT | FRIDAY, MAY 18, 2012
[Linkedin] How to Use LinkedIn Emails to Generate Loads of Leads
Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook. The tricky thing with LinkedIn is that there isn't just one single place to attract leads. There's LinkedIn Company Pages, LinkedIn Answers, LinkedIn Today, and so on. Right?
HUBSPOT | TUESDAY, SEPTEMBER 27, 2011
[Linkedin] 5 Tips for Managing LinkedIn Groups
In B2B marketing, creating and managing your own LinkedIn group for your brand is a great lead generation strategy. LinkedIn groups draw prospects to you in several ways: 1. At HubSpot, we've learned a thing or two about building and moderating LinkedIn Groups through our LinkedIn groups , including: - Inbound Marketers.
WINDMILL NETWORKING | MONDAY, AUGUST 8, 2011
[Linkedin] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
LinkedIn just announced their earnings last week for the first time since going public, and it was good to see that their membership (now at 115 million members ) and website traffic ( #11 in the U.S., As one of those who I interviewed for the book suggested, “LinkedIn is only valuable if you decide to be an active member.
WRITING ON THE WEB | TUESDAY, JUNE 8, 2010
[Linkedin] Why Use Twitter, Facebook & LinkedIn for Content Marketing?
alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. An interesting user statistic for LinkedIn is this: “Senior Executives” (est.
B2B MARKETING UNPLUGGED | THURSDAY, OCTOBER 20, 2011
[Linkedin] Why I Won’t Accept Your LinkedIn Invite
am sorry we’re not connected on LinkedIn and I appreciate your kind (and repeated) requests to join each others’ networks. Andrea Stenberg , who blogs wonderfully as The Baby Boomer Entrepreneur, suggested last year that we should accept all but the creepiest LinkedIn pickup lines. Accepted his LinkedIn invite.
WINDMILL NETWORKING | MONDAY, JANUARY 30, 2012
[Linkedin] Why Branch Out Instead Of Linking In?
While LinkedIn is at present the most popular social media network for professionals with approximately 135 million users, Facebook’s base of 800 million users seems to offer some potential competition for professional networking. That being said, does BranchOut really compete with LinkedIn? Facebook LinkedIn Social Networking
SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009
[Linkedin] Using LinkedIn to Gather Industry Intelligence
After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" What would I get from LinkedIn?" To find these companies, simply use LinkedIn's "Search Companies" function. Look for the search tool at the top of each LinkedIn page.) " he asked.
SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009
[Linkedin] Using LinkedIn to Gather Industry Intelligence
After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" What would I get from LinkedIn?" To find these companies, simply use LinkedIn's "Search Companies" function. Look for the search tool at the top of each LinkedIn page.) " he asked.
HUBSPOT | WEDNESDAY, APRIL 11, 2012
[Linkedin] LinkedIn Launches More Robust Content Targeting & Reporting Options
If you're a fan of LinkedIn's product tab targeting on your LinkedIn company page, then you're absolutely going to love this. Yesterday, Business Insider reported that LinkedIn will be rolling out two new features for company pages, 'Targeted Updates' and 'Follower Statistics.' Why Take Advantage of LinkedIn's New Features?
FATHOM | WEDNESDAY, NOVEMBER 6, 2013
[Linkedin] 7 Ways Manufacturers Can Make the Most of LinkedIn
'If you’re in the manufacturing industry , consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members , and that number continues to grow. To do so, here are seven ways you can make the most of LinkedIn for your manufacturing company. Join a LinkedIn Group.
HUBSPOT | FRIDAY, DECEMBER 16, 2011
[Linkedin] How to Optimize Your LinkedIn Company Page in 15 Minutes
LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. Consider this your LinkedIn SEO strategy. Ready?
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 24, 2013
[Linkedin] Use LinkedIn’s New Channels to Grow Your Business
LinkedIn users can now follow channels , which are broken into broad-based topics such as marketing strategies, higher education and healthcare. According to LinkedIn , following channels that are connected to your business will keep you ahead of industry trends and allow you to engage with business leaders. Tip #2: Follow influencers.
FATHOM | THURSDAY, MARCH 27, 2014
[Linkedin] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
'LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. In other words, it’s better for LinkedIn members because they can follow the parts of your business they’re truly interested in. Don’t worry, it’s a good thing! link].
TRADESMEN INSIGHTS | TUESDAY, APRIL 26, 2011
[Linkedin] LinkedIn: What Are Your Business Objectives?
If you’re a regular reader of this blog, you know that I’m very high on LinkedIn as one of the best social media tools for B-to-B businesses, and it is one of the tools that is most overlooked. In March of 2011, LinkedIn passed its 100 million member. Offers credibility - Position your company as a thought leader.
SOCIAL MARKETING FORUM | WEDNESDAY, AUGUST 29, 2012
[Linkedin] Should businesses ignore Facebook for B2B marketing?
The first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn. B2B marketing Infographics Social media marketing B2B Facebook LinkedInHowever, what about Facebook? Is it suitable for business-to-business? Of course it all depends on your market, goals and target groups.
WINDMILL NETWORKING | THURSDAY, FEBRUARY 10, 2011
[Linkedin] Tutorial: Adding Video to Your LinkedIn Profile in 7 Easy Steps
When I wrote my LinkedIn book back in 2009, I had two detailed chapters on how you can embed a video into your profile using two different applications that LinkedIn provides. Here is the easiest way to get that video on to the top of your LinkedIn profile, front and center. Upload to YouTube. Install Google Presentation.
B2B MARKETING TRACTION | THURSDAY, SEPTEMBER 20, 2012
[Linkedin] 3 Ways to Be More Relevant on LinkedIn
A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. With over 90% of corporations using LinkedIn to find needed resources, it’s important to be relevant. You are in the same Linkedin Group. offer LinkedIn profile optimization, coaching and training.
HUBSPOT | TUESDAY, SEPTEMBER 11, 2012
[Linkedin] A Detailed Anatomy of the New LinkedIn Company Page Design
Last Thursday, we announced that LinkedIn Company Pages were getting a nice, refreshing makeover, and provided a brief overview of the changes. Now have a seat, as we walk you through exactly what's changing about LinkedIn Company Pages. Previously, you could use the LinkedIn mobile app to only search for people, not companies.
B2B MARKETING TRACTION | MONDAY, JULY 18, 2011
[Linkedin] LinkedIn – Customize What Displays on Your Home Page
The detailed changes your LinkedIn connections make to their profiles that show on your LinkedIn Home page can be annoying. You can customize what updates you see on your LinkedIn Home page from the Settings page. LinkedIn Social Media/Web 2.0 Tweet. Watch this video (just over 2 minutes) to learn how.