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  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin] What the growth of inside sales means to B2B marketers
    One IBM inside sales rep reported connecting with a CIO through LinkedIn and ending up with a $500k deal. B2B Marketing Internet Marketing B2B marketing business-to-business call center inside sales linkedin marketing Sales video marketing I heard an arresting comment at the LeadsCon conference in New York in August.  Community. 
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 20, 2012
    [Linkedin] Are You Using LinkedIn to Generate Leads?
    LinkedIn has always been one of my best sources of activity to my blog. That’s why it wasn’t a big surprise to me when a recent study by HubSpot  said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. Keep working to improve your content.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 29, 2013
    [Linkedin] 3 Social Media Marketing Tips For 2014
    Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. by Lauren Harper | Tweet this 2013 was truly a social year. Twitter now boasts 232 million active users  who send out 500 million tweets per day. Billion dollars spent in 2013.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 24, 2011
    [Linkedin] Are You Capitalizing on LinkedIn?
    For those of you who read this column regularly, you know LinkedIn is one of my best sources for links to my blog. With 100-million-plus on LinkedIn, how many potential customers are out there waiting to be connected? Marketing Tips Social Marketing are you capitalizing on linkedin emarketer.com lab42 linkedin
  • TRADESMEN INSIGHTS  |  TUESDAY, OCTOBER 11, 2011
    [Linkedin] LinkedIn: Are You Missing a Golden Opportunity to Network?
    If you’re not on LinkedIn you should be, and if you are, when was the last time you updated your page? What are you doing to capitalize on LinkedIn? Marketing Tips Social Marketing linkedin linkedin groups linkedin networking networking opportunityYou and 120 million of your possible friends are on this site.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 18, 2010
    [Linkedin] LinkedIn: Great Tool to Drive Traffic to Your Blog
    think LinkedIn is one of the most under-utilized tools in a B-to-B marketers tool bag, but like anything else, you need to work at it. One way I use LinkedIn is to promote my blog posts on a weekly basis. There are many other ways you can use LinkedIn. What are you doing to best utilize LinkedIn? I’d love to hear from you.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Linkedin] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    Employees at B2B companies know that LinkedIn is the B2B network. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. Not unlike your website, consider the keywords you want people to find you with – not only via LinkedIn searches, but web searches.
  • BIZNOLOGY  |  TUESDAY, JULY 9, 2013
    [Linkedin] Reputation Management in the Age of PRISM
    Internet Marketing Reputation Management Above Top Secret Abraham Harrison Brent Franson Google linkedin Michael Fertik Online Reputation Management orm reputation management reputation.com Savile Row Search engine optimization Searching Slumlord Ted Kaczynski What you really need to learn is to become more integrated. Tick, tick, tick.
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Linkedin] Are you a social media forager?
    Content Marketing Internet Marketing Social Media Marketing Advertising and Marketing Animal trapping Business Buzzfeed Content marketing Facebook Google Google News Hunting Internet marketing Klout linkedin marketing pinterest public relations social media social media marketing twitter And you surely won’t starve foraging.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 29, 2013
    [Linkedin] A Practical Checklist for LinkedIn Implementation
    Do you want a practical approach to using LinkedIn? LinkedIn has a lot of features, and it’s not easy to understand how to use them and what to do to get results. Here is a checklist for making sure your LinkedIn implementation is successful. 1. LinkedIn will prompt you if your profile is incomplete.
  • MI6 MARKETING AGENCY  |  SATURDAY, NOVEMBER 12, 2011
    [Linkedin] How to Share a Linkedin Discussion
    Mi6 Quick Tip #9: Why & How to Share a Linkedin Discussion. A new buzzword you may hear is “engagement” and that it’s the “next big thing”. For example, a new way to “engage” is to share Linkedin discussions with people to help them learn and discover. Don’t “game” Linkedin because you’ll be “gaming your network”.
  • INBLURBS  |  THURSDAY, MARCH 17, 2011
    [Linkedin] 9 Ways to measure your social media ROI the smart way
    The more you engage in social media like Twitter, Facebook, and LinkedIn and some other the more you can expand your reach. Social media can be a great source of traffic and leads. More and more businesses start the conversation in social media and many of them ask for the ROI. Metrics are a great way to prove results. Traffic. Participant.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 23, 2011
    [Linkedin] Why I am No Longer a LinkedIn LION
    With the recent LinkedIn IPO , now there are companies not only selling LinkedIn connections , but also saying if you use them to create a LinkedIn Group , they will make sure it gets filled with (name your price) members! wrote about them in great detail in my LinkedIn book. What is your LinkedIn connection policy?
  • LEAD VIEWS  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] Marcom Fatigue: Should Marketers Worry?
    Consider the multitude of marketing channels a target prospect in the high tech industry faces each day: email, social media (Facebook, Google+, Twitter), corporate (Yammer, Jive, Chatter, Sharepoint), professional (LinkedIn), advertising (Adwords), blogs and phone calls. Our profession is beginning to see signs of marcom fatigue.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JANUARY 10, 2013
    [Linkedin] Why I Won’t Endorse You on LinkedIn
    My LinkedIn connection, Diana, just endorsed my skills in marketing strategy. Is an endorsement the social media equivalent of an apology or an offering? I am a huge fan of LinkedIn, and not just because I’ve twice been unemployed in the past ten years. Let’s use LinkedIn for good, not for time-wasting evil. Oh, goody.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Linkedin] A Social Media Strategy for B2B Marketers
    Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. 1. LinkedIn.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  MONDAY, OCTOBER 13, 2014
    [Linkedin] I Hate LinkedIn Profiles Like This.
    Every time I do a Sales Acceleration workshop with a new client, I go to LinkedIn to check out the profiles of people who will be attending. Using LinkedIn Invariably, I see Summary sections that read like this: Big Deal''s innovative solutions are blah, blah, blah. Our extensive client list includes these marquis organizations.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 3, 2013
    [Linkedin] 3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less
    One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. 1. Reply promptly to messages on LinkedIn. LinkedInAnswer invitations to connect and reply to direct messages. Comment on them!
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 29, 2012
    [Linkedin] 3 Networking Tips with LinkedIn Groups for Business
    LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs.  LinkedIn Groups. Academics (9% of all users).
  • CONFLUENT FORMS  |  WEDNESDAY, MAY 1, 2013
    [Linkedin] Has LinkedIn jumped the shark?
    It wasn''t so long ago that LinkedIn was an important part of my day. believe that LinkedIn has jumped the shark. People with 100k+ contacts, "LIONs" (LinkedIn Open Networker) that are nothing more than hoarders of contacts that have 0 meaning to them. LinkedIn closed down the "Answers" section entirely. And now?
  • BIZNOLOGY  |  THURSDAY, MAY 8, 2014
    [Linkedin] B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
    LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.
  • PAUL GILLIN  |  THURSDAY, MARCH 10, 2011
    [Linkedin] The Other Social Network
    Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. Use LinkedIn Signal. And they’re busy.
  • FATHOM  |  WEDNESDAY, NOVEMBER 6, 2013
    [Linkedin] 7 Ways Manufacturers Can Make the Most of LinkedIn
    If you’re in the manufacturing industry , consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members , and that number continues to grow. To do so, here are seven ways you can make the most of LinkedIn for your manufacturing company. 1. Join a LinkedIn Group.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 4, 2012
    [Linkedin] 5 Power Tips for B2B Company LinkedIn Profiles
    In the B2B space, LinkedIn may be the best social media site to take stock in. Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. Recently LinkedIn added this feature to Company Page Admins. Refresh your company LinkedIn information.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Linkedin] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. On your LinkedIn, Showcase Pages show up on the right-hand side of your page. Social Media LinkedIn Company Page
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 21, 2011
    [Linkedin] Feed Your Blog Automatically to LinkedIn & Twitter
    How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. From now on your new posts will be automatically posted to this section of your LinkedIn profile.
  • MARKETRI  |  TUESDAY, MARCH 26, 2013
    [Linkedin] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
    LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. Still, many professionals are not using LinkedIn to build meaningful relationships that could become the lifeblood of new business. How does it make LinkedIn networking easier?
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 7, 2010
    [Linkedin] LinkedIn: 5 Ways to Make the Most out of Your Connections
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services LinkedIn: 5 Ways to Make the Most out of Your Connections I’m totally amazed when talking to people that they complain that they’re not getting anything out of LinkedIn.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, FEBRUARY 22, 2012
    [Linkedin] 5 B2B Social Media Questions to Ask about LinkedIn Answers
    B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. Another component of their success is the mastery of the LinkedIn Answers feature. The final thing you can do is share the question outside of LinkedIn. How Do I Ask a Question?
  • CONVERSIONATION  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin] B2B buyers and professional social networks in the purchase decision
    Content marketing Research Social media marketing IDC LinkedIn Social Buying Study social networks Even more impressive: 84% of C-level/VP executives in the research also use social media for the […].
  • BIZNOLOGY  |  TUESDAY, AUGUST 14, 2012
    [Linkedin] The best online reputation defense is a good offense
    Online Reputation Online Reputation Management Reputation Management Reputation.com CafeMom Facebook Google GovLoop linkedin LiveJournal social media StumbleUpon twitter TypePadIf you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media.
  • BIZNOLOGY  |  TUESDAY, JULY 31, 2012
    [Linkedin] Do you have a handle on your online reputation?
    Why not create LinkedIn, Twitter and About.me Finally, if all the above gave you a migraine, hiccups, or gas, you’re always welcome to email , tweet , Facebook , Google+ , LinkedIn , Skype , or call me and we can talk about getting all of this off your already-burdened shoulders. Burping in Church. Song of Myself. profile?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 15, 2013
    [Linkedin] On LinkedIn, If You Won’t Share, Then I Won’t Care
    My rant has to do with a piece of LinkedIn etiquette. LinkedIn is becoming increasingly important in the world of business networking. I am hesitant to call the service a social network. That being said, we have seen recently that LinkedIn is doing very well as a business and is proving to be useful to professionals. Get it?
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Linkedin] How to Optimize Events with Social Media [Infographic]
    LinkedIn. Marketing your events with LinkedIn reaches out to the right people including peers, partners, and current as well as prospective clients. In order to reach users who don’t follow your company, join groups on LinkedIn related to industries and even specific events themselves. Guest post by Dave Landry. Blogs. Twitter.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Linkedin] Best Social Media Stats, Facts and Marketing Research of 2010
    Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).
  • BIZNOLOGY  |  TUESDAY, JANUARY 15, 2013
    [Linkedin] When I cross-post I do it mostly by hand (you should too)
    And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms. If bit.ly
  • WEBBIQUITY  |  MONDAY, FEBRUARY 7, 2011
    [Linkedin] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
    Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. Share this on LinkedIn. Adoption soared. 85% of Inc.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 17, 2013
    [Linkedin] Looking in Google’s funhouse mirror
    Some hints: how do your employees describe your company and their job on their LinkedIn, Google+, and Facebook profile? Most of your clients won’t — they’ll just know they need something to do with reputation, with social media, with Twitter, Facebook, LinkedIn, or blogs. And it won’t be easy for you, either.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 3, 2010
    [Linkedin] 12 Reasons Why Your Small Business Isn’t Getting Leads from LinkedIn
    What further amazes me is how few small businesses maximize their presence on LinkedIn and instead just follow the trend of Facebook and Twitter. Why would a niche B2B company establish a Facebook Fan Page when their potential customers may not be social on Facebook yet are already used to networking on LinkedIn?  I’m confused.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 5, 2013
    [Linkedin] Your corporate website needs to become a trap
    The true results might surprise you — your best performers may well not be Facebook, Twitter, and LinkedIn, as you may expect. I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. ” you ask?
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [Linkedin] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. LinkedIn marketing Who Should Attend?
  • DIGITAL B2B MARKETING  |  THURSDAY, MAY 8, 2014
    [Linkedin] A Simple Trick To Improve Your LinkedIn Campaign Performance
    If you are a B2B marketer, you are paying attention to LinkedIn. LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. As LinkedIn continues to move towards bid-based pricing (i.e.
  • INBLURBS  |  TUESDAY, SEPTEMBER 20, 2011
    [Linkedin] Social Media Marketing Daily Tasks or How to eat an Elephant?
    Facebook, Twitter, LinkedIn and industry related forums are great place to get seen from your future clients. LinkedIn 15 minutes. LinkedIn 15 minutes. LinkedIn 15 minutes. LinkedIn 15 minutes. LinkedIn 15 minutes. And I fully agree with this. Discipline is a key factor! This is very simple, bit by bit!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 8, 2011
    [Linkedin] What Your Business Needs To Know About Google+
    Google+ is aiming at Facebook, LinkedIn and Twitter users. LinkedIn. by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 26, 2011
    [Linkedin] LinkedIn: What Are Your Business Objectives?
    If you’re a regular reader of this blog, you know that I’m very high on LinkedIn as one of the best social media tools for B-to-B businesses, and it is one of the tools that is most overlooked. In March of 2011, LinkedIn passed its 100 million member. Offers credibility - Position your company as a thought leader.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 12, 2013
    [Linkedin] Why Advocates Should Be Part Of The Modern Marketer’s Strategy
    Just as they visit Yelp before dining out, your prospects will find current customers and learn about their experiences with your products in just a few clicks on LinkedIn, Quora or any one of the hundreds of product review sites. Here’s a fun exercise. On your way to dinner, you probably compared restaurant reviews on Yelp.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Linkedin] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. But to be successful with LinkedIn marketing, you need to follow some important rules, like: Get started now. Lots of people talk about using LinkedIn effectively, but relatively few make it happen. Don’t put social items on LinkedIn.
  • BIZNOLOGY  |  TUESDAY, JANUARY 29, 2013
    [Linkedin] If you perform only to an empty house your show will close
    People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s I am so impressed by how well brands are messaging these days. People All that is required is some basic prospecting.
  • PAUL GILLIN  |  TUESDAY, AUGUST 20, 2013
    [Linkedin] How to Get Salespeople Aboard the Social Media Train
    Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place.
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Linkedin] Are you a social media marketing hunter?
    Are they on Facebook for real or are they really on LinkedIn ? If you engage on Twitter, convert to LinkedIn or Facebook; if you’re on Facebook, take it to messenger or email; if you’re on email, schedule a call or Skype , and if you’re already talking on the phone, meet in person. This one’s about hunting.
  • THE B2B RESEARCH BLOG  |  THURSDAY, JUNE 9, 2011
    [Linkedin] Top ten B2B marketing challenges
    Holger Schulze, Marketing Director at SafeNet, recently posted a great question to the 9,040 members of LinkedIn’s B2B Marketing group. See the LinkedIn B2B Marketing discussion. Business Ideas Observations on B2B marketing Stuff we like B2B trends LinkedInlove this question for two reasons.  One, it forces a focussed answer. 
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 11, 2012
    [Linkedin] Why Google Social Search Means You’ll Probably Want a Google+ Page
    Google is clearly leveraging a shortcut over other social networks like Facebook, Twitter and LinkedIn. Digital Marketing b2b marketing Danny Sullivan Facebook google Google+ marketing LinkedIn personalized search search marketing seo social marketing social media marketing TwitterYou can get a full synopsis at Google’s blog.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 12, 2013
    [Linkedin] Build some social media marketing backbone you big wuss
    All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. In a social world, trapped customers scream loudly enough for everyone to hear. Or your village. Make it you.
  • B2BBLOGGERS  |  WEDNESDAY, JUNE 9, 2010
    [Linkedin] LinkedIn: How to Properly Plant It into Your Social Media.
    So how do you justify the effort required to sow and nurture your presence on LinkedIn, especially the time and resources that could be invested elsewhere? In this week’s #B2BChat , we’ll share ideas and thoughts about LinkedIn. How much time do you spend on LinkedIn each week? Do you use LinkedIn for prospecting?
  • SOCIAL MEDIA B2B  |  MONDAY, APRIL 18, 2011
    [Linkedin] Study: 93% of B2B Marketers Use Social Media Marketing
    According to a recent study by BtoB Magazine , 93% of all B2B marketers are engaged in some form of social media marketing, with most putting their focus on the most popular channels (LinkedIn, Facebook and Twitter). When asked to cite their single most important channel, LinkedIn again rose to the top with 26% favoring it.
  • BIZNOLOGY  |  TUESDAY, APRIL 30, 2013
    [Linkedin] Social media tip: People don’t like being collected
    mean, not to brag, but I have been 500+ on LinkedIn since before many of you were born. Content Marketing Internet Marketing Social Media Marketing Anne Lamott Bird Bird by Bird: Some Instructions on Writing and Life Facebook linkedin Login social media twitter That said, I really don’t collect people. mean, really excited!
  • ANNUITAS  |  TUESDAY, MARCH 17, 2015
    [Linkedin] The Key Marketing Automation Players On Your Team
    Engage with the various marketing automation groups within LinkedIn, vendor customer communities and your network to source the best candidates. Blog certification CRM Demand Generation Strategy key players LinkedIn marketing automation power user Wrong. The Power User. This user knows it all. The Marketing User. The Sales User.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 17, 2011
    [Linkedin] Does LinkedIn Make Your Phone Ring?
    So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” You can see your LinkedIn start date by going to Settings and looking at the date in the upper right corner of the screen.). As with all marketing, LinkedIn and other social media sites require discipline.
  • BIZNOLOGY  |  TUESDAY, JUNE 19, 2012
    [Linkedin] Adventures in Frictionless Sharing
    More recently, I have fallen madly in love with GaggleAMP , a tool that allows this blog to automatically share itself through the LinkedIn, Facebook, and Twitter profile accounts with 211 folks who have opted in to become members of my Gaggle, sharing without friction–automagically and pre-authorized. What is it, you ask?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, AUGUST 14, 2013
    [Linkedin] No More Random Acts of Marketing
    Random Rants Stupid Ideas B2B marketing bad gifts bizmarketer corporate overlords Elizabeth Williams give-aways linkedin Random Acts of Marketing trinkets If you’ve worked in marketing for more than a week, you’ve committed an RAOM – a Random Act of Marketing.  It can take many forms. But these are not reasons for RAOMs, they are excuses.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 16, 2013
    [Linkedin] Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items
    LinkedIn continues to evolve at a fast pace – but is your profile still stuck in pre-2013 times? I’ve blogged about LinkedIn profile mistakes as well as LinkedIn profile inbound marketing tips and LinkedIn profile tips for 2013. It’s Comments Thanks Jennifer – I''ve been blogging about LinkedIn since.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 18, 2012
    [Linkedin] What exactly is a social graph?
    In LinkedIn, they make this explicit, showing you that you are a second- or third-level connection with someone else and they let you introduce yourself through your first level connections. They have relationships through LinkedIn or Google+ or Twitter or e-mail or (God forbid) real life. My latest favorite term is the social graph.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Linkedin] 5 Social Media Enhancements That Benefit B2B Marketers
    LinkedIn debuted Sponsored Updates content sharing , designed to enable company pages to deliver content to the homepage feed of other LinkedIn members (not relegated to their followers). LinkedIn also launched a SlideShare Infographics Player , designed to optimize the viewing experience specifically for infographics. 
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Linkedin] REPORTS: LinkedIn is the Most Effective B2B Social Network
    LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. If you are trying to justify resources (time and money) for focusing on LinkedIn, several reports combine to make the case that results are real. LinkedIn Drives More Traffic. LinkedIn Drives More Leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Linkedin] Reading between the lines of the latest Facebook usage data
    LinkedIn is especially popular among college graduates and internet users in higher income households. LinkedIn is especially popular among college graduates and internet users in higher income households. I LOVE getting new reports from the Pew Research Center’s Internet Project. Perhaps more interesting is what is NOT there.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Linkedin] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users. If you offer professional advice, services or products, LinkedIn and Twitter will yield the best results. Guest post by Gary Dek. Paying for fans and followers.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Linkedin] How Much is Your Address Book Worth?
    ” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. Tweet How much is your address book worth? learned this principle when I lived in a very small town.
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, MARCH 11, 2013
    [Linkedin] Social Media Usage by Engineers and Industrial Professionals
    Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeLast week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Some of the findings are consistent with their reports [.]. This is only a content summary.
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 25, 2013
    [Linkedin] 7 B2B Advertising Opportunities You Are Probably Missing
    LinkedIn Data Targeting. Through a new partnership, LinkedIn can now sell ads across the web targeting using their own profile data. LinkedIn is the gold standard for B2B data, making this one of the most interesting new offerings in my opinion. Today, B2B marketers have many new options available. Use Your Keyword Data.
  • INBLURBS  |  MONDAY, FEBRUARY 28, 2011
    [Linkedin] How to show short term social media ROI to your boss?
    To show a short term ROI out from social media is important to keep the activities motivated and long lasting. In the long term social media brings massive branding power as well. How to show short term social media ROI? Inbound marketing offers this kind of strategy to help you succeed with your revenue goals. Brain vs. Budget = Inbound Marketing.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Linkedin] Visualize Social Media Data
    LinkedIn. LinkedIn is also demonstrating their use of the massive amount of data they’ve collected with Linkedin Maps. LinkedIn’s new Maps feature builds an infographic that shows all of your connections, grouped together by color, and their connection to you is sized by how many shared connections you have between you.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 11, 2013
    [Linkedin] When It Comes to LinkedIn Endorsements, Are We Lemmings?
    LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. But LinkedIn member, beware! That’s why it’s important to manage your endorsements on LinkedIn.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] Three Reasons Customer Experience Management Fails
    CRM Social Media bizmarketer CEM customer service Elizabeth Williams linkedin social media If you have nothing better to do sometime, pour a nice glass of wine and curl up with Arizona State’s Rage Study. That’s a lot of dough, Lords and Ladies of the Spin Cycle, and that’s just consumers. Now that’s fun. We focus on the problems. All good.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 11, 2012
    [Linkedin] Are You Using LinkedIn to Build Your Business?
    For those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. As Reid Hoffman, the founder of LinkedIn says, “It’s better to be the best connected than the most connected.” Hopefully you are using and benefiting from using LinkedIn.
  • THE POINT  |  WEDNESDAY, JUNE 26, 2013
    [Linkedin] Checklist: 5 Ways to Minimize Webinar No-Shows
    LinkedIn used to have an “events” feature but shut it down in 2012. You should still encourage people to share your event via LinkedIn, as well as post Webinar information to your company page as an update, but neither will have the same effect as a reminder. First, a question. With that said, what can you do to reduce the no-shows?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2012
    [Linkedin] Look out. Twitter is way cool again.
    LinkedIn: Every day I receive new notifications from my classmates. facebook Google techologies LinkedIn twitter lauren schaefer social media and millenials social media trendsHappy to welcome my daughter Lauren Schaefer back as a guest blogger on {grow} …   . Hello readers! What’s hot? What’s useful? FINALLY.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Linkedin] Top six reasons why you should use LinkedIn as a B2B marketer
    LinkedIn is far most the important social network to reach out to business byers and connect with professionals in general. LinkedIn is an ideal platform to [.]. B2B marketing Social media marketing B2B LinkedInCreate awareness and improve reputation.
  • BIZNOLOGY  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] Why LinkedIn Isn’t Finding You a Job
    And many of them say the same thing to me: “LinkedIn just isn’t working for me.” This isn’t true for everyone, but I think it is true for a lot of people who are frustrated that LinkedIn isn’t working for them: They wanted until they were unemployed to start using it. have some advice for you, too.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 14, 2011
    [Linkedin] Use LinkedIn Group Statistics for B2B Social Media Success
    LinkedIn added statistics to their groups, and these are visibile to everyone, whether they are a member of the group or not. LinkedIn is focused on visually presenting these statistics rather than making the data available so you will need to manually track your data by entering it into a spreadsheet. Member Growth.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Are people trying to befriend you on LinkedIn or on other professional sites? Influencer Marketing Social Media Marketing Webinars Biznology Webinar chris abraham digital influencers Digital marketing Facebook Google linkedin smm social media social media marketing social media strategy Training twitter Webinar Yes you should. Really.
  • THE EFFECTIVE MARKETER  |  TUESDAY, JANUARY 31, 2012
    [Linkedin] The Danger of Automatic Feeds in Social Media
    For example, my HootSuite social media interface allows me to publish the same message simultaneously on Twitter, Facebook, LinkedIn, Foursquare, and soon, Google+. LinkedIn for business updates relevant to employees and stakeholders. A B2B firm might use …. LinkedIn as a recruiting channel. Automatic feeds come in two flavors.
  • WEBBIQUITY  |  TUESDAY, MAY 4, 2010
    [Linkedin] How to Launch a Successful Blog in 12 Weeks: Lessons from Webbiquity
    Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Promote your blog posts to your relevant LinkedIn groups. How can you avoid that fate and build an audience more quickly?
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 31, 2013
    [Linkedin] Do Linkedin Endorsements Really Matter to Hiring Managers?
    Do LinkedIn Endorsements Really Matter to Hiring Managers? Check out the LinkedIn profile of Jeff Ogden here , as his profile was featured in the book, Get Back to Work Faster. according to Linkedin Endorsements. Is it because they don’t trust LinkedIn endorsements? Take a look at this image. But they don’t.
  • BIZNOLOGY  |  TUESDAY, MAY 22, 2012
    [Linkedin] You’re only renting in social media
    What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future. Photo credit: Wikipedia.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, FEBRUARY 13, 2013
    [Linkedin] Beyond the Faceless Business: Getting Your LinkedIn Profile Right
    On LinkedIn, [.]. Social media marketing LinkedIn Groups six degrees of separationWe check out the profiles of businesses we consider working with all the time, regardless of the platform or source.
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Linkedin] Social Media Image Sizing Guide [Infographic]
    You have to design different creative at a wide variety of sizes for Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+. Online Advertising Social Media facebook google linkedin pinterest sizing guide social media twitter youtubeTake just publishing your logo on different social media profiles for example.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Linkedin] How to Build Your Influencers in Social Media
    No, LinkedIn isn’t enough. Be willing to be smart for free for any platform that will accept you as a topic expert: Forbes, Huffington Post, Fortune, Business 2 Community, Biznology, Socialmedia.biz, Social Media Today , Social Media Monthly, and even onto LinkedIn. It’ll probably be a lot different than you’d expect.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 12, 2012
    [Linkedin] Leveraging LinkedIn Group Analytics
    Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. LinkedIn Social Media
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 20, 2012
    [Linkedin] Traffic from Social Referrals Is Doubling [CHART]
    Although Facebook continues to dominate the total traffic to our customers, marketers appear to be enjoying a much more diverse portfolio of social lead sources from Twitter, LinkedIn, as well as StumbleUpon, Tumblr, and Reddit. The first thing we noticed was that  socially referred traffic has more than doubled since Q1 2011. 
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Linkedin] Transforming Marketing From Social Media to Social Business
    According to a recent Mashable article with data from GfK, on average for example, Americans spent 37 minutes per day in 2012 with services like Facebook, Twitter, or LinkedIn. by Erick Mott | Tweet this We’re passionate about customer success at Oracle Eloqua. But let’s focus on social media for a moment.  And there’s good reason for this.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Linkedin] 20 Skills You Won't Believe You Can Endorse People for on LinkedIn
    When LinkedIn first came out with endorsements, my friend and I were talking about funny endorsements we could give each other: shirking responsibility; looking busy; passing the buck. We were saddened to learn LinkedIn doesn''t let you make up your own silly endorsements. What these skills really speak to is the ubiquity of LinkedIn.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 15, 2010
    [Linkedin] LinkedIn as Facebook for the Business World
    However, interesting developments continue at LinkedIn, with their recent promotion of a sharing bookmarklet. By doubling their investment in the status update as a communication metaphor that Twitter and Facebook have leveraged with great success, LinkedIn seems to be attempting to become a similar communications hub for the business world.
  • BIZNOLOGY  |  FRIDAY, APRIL 3, 2015
    [Linkedin] Is your social strategy effective?
    Social Media Marketing digital strategy Facebook linkedin social media social media marketing social media strategy Social network twitter Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. Are you posting at the right times? Are you spending strategically?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Linkedin] Utilizing Linkedin to Improve SEO and Organic Visibility
    by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? read a recent article from  Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. The photographer captured multiple shots with several different poses of each employee. Click for full image.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 3, 2013
    [Linkedin] 8 Ways to Make LinkedIn Endorsements Work for You and Your Network
    The question is not whether or not your give LinkedIn Endorsements a thumbs up or not: It’s about how you can best leverage them to benefit you and your network. LinkedIn Endorsements. Nothing in the history of LinkedIn has created so much “buzz” in the online community as this newest feature.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MAY 11, 2011
    [Linkedin] Simple Ways to Power your Website with Social Media
    The simplest way to get started is to connect to the major social media outlets: Twitter, Facebook, and LinkedIn. LinkedIn – I don’t use a plugin but you can configure your LinkedIn account to accept your latest tweets and Facebook updates. Websites used to be easy. Well, things have changed quite a bit in the last couple years.
  • INBLURBS  |  TUESDAY, SEPTEMBER 6, 2011
    [Linkedin] Ten Simple Steps to make Twitter your Business Leads Machine
    Social media sites like Facebook with its more than 750 million users, Twitter with its more than 280 million users and the business network LinkedIn with its more than 100 million users offer wide opportunities for businesses, not matter if they are B2B or B2C, to get seen and to get in touch with their future customers. Download yours now!
  • PAUL GILLIN  |  TUESDAY, SEPTEMBER 6, 2011
    [Linkedin] The Trouble with Klout
    Schwartzman has 44 recommendations on LinkedIn, while Berry has three. influence Social Media Clay Shirky Eric Schwartzman Klout linkedin Marc Andreessen Megan Berry TwitterEstimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. Beyond Followers.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, MARCH 30, 2011
    [Linkedin] [Infographic] LinkedIn hits 100 Million Professionals
    This one comes on the announcement by LinkedIn that it’s reached 100 million users to date.  Infographics social media infographic LinkedIn milestonesSo, I’m a huge infographic fan, and I’ve decided that I’m going to post up some of the applicable ones I come across to our OSG audience.
  • B2B MARKETING TRACTION  |  MONDAY, DECEMBER 26, 2011
    [Linkedin] Why a Square Logo is Better for Online Marketing
    Here’s how my company logo and a couple service logos display on my Facebook company page: LinkedIn also displays logos in a thumbnail on its company pages, so the problem crosses over many online uses, especially in social profiles. Facebook LinkedIn Marketing Implementation Social Media/Web 2.0 The Problem with Online Logos.
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