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  • B2B MARKETING INSIDER  |  MONDAY, JULY 18, 2016
    [Linkedin] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success
    Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 17, 2011
    [Linkedin] Does LinkedIn Make Your Phone Ring?
    So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I’m relatively active on LinkedIn. Tweet. It does for me.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Linkedin] Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
    Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. So, why aren’t we taking an account-based marketing and selling approach on LinkedIn?
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Linkedin] 5 Ways to Use LinkedIn for B2B Marketing
    While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers. Enhance your company’s LinkedIn page. per month.
  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2016
    [Linkedin] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers. My recent LinkedIn marketing study shows this.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 2, 2012
    [Linkedin] 20 LinkedIn Tips for B2B Social Media Success
    B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. Below are 20 tips that will help with many aspects of LinkedIn, both personal and for your company. Use LinkedIn to follow up after other communications. LinkedIn Advertising.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Linkedin] How to Use LinkedIn to Generate Leads
    Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Linkedin] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. ” Market on LinkedIn. LinkedIn is the number one most-used social media platform for business to business marketing. How do you create brand awareness on LinkedIn? Create a LinkedIn company page.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 28, 2013
    [Linkedin] How To Find the Best B2B Social Media Linkedin Groups
    Most people learn how to use Linkedin by building a network of professional connections. But if you haven’t noticed yet, not a lot of people hang out in the activity stream on Linkedin. The lion’s share of real engagement happens in Linkedin Groups, especially for B2B companies. But not all Linkedin Groups.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 29, 2012
    [Linkedin] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
    You’ve set up a profile for yourself on LinkedIn, and hopefully your employees have also. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc. – one of the reasons we’re on LinkedIn is to get our message out to as many connections as possible.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Linkedin] How to Master Content Marketing on LinkedIn
    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Where to Distribute Your Content on LinkedIn. 4 Tips for Sharing Updates on LinkedIn.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 3, 2013
    [Linkedin] 3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less
    One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. Reply promptly to messages on LinkedIn. LinkedInAnswer invitations to connect and reply to direct messages. Comment on them!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Linkedin] What LinkedIn’s Acquisition of Bizo Means For Marketing
    ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. Congratulations to LinkedIn and Bizo, on this exciting collaborative partnership!
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 14, 2012
    [Linkedin] B2B Marketers: How to Use LinkedIn Endorsements
    LinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! Why Did LinkedIn Add Endorsements? You can’t input your own recommendations on LinkedIn. So, LinkedIn decided to help us out by providing the new Endorsements feature. How Do Endorsements Work on LinkedIn?
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Linkedin] How Will the Recent LinkedIn Group Changes Impact B2B Marketing?
    If you’re a B2B marketing professional, chances are you’ve already heard about all the changes that LinkedIn plans to introduce to its Groups feature. The biggest announcement to date is that LinkedIn recently made all of their Groups (over 2 million!) B2B LinkedInHopefully, that’s about to change. private. Increased Privacy.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 23, 2016
    [Linkedin] Now is the time to fix your LinkedIn profile—here’s why
    Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. No picture.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 24, 2013
    [Linkedin] Use LinkedIn’s New Channels to Grow Your Business
    LinkedIn users can now follow channels , which are broken into broad-based topics such as marketing strategies, higher education and healthcare. According to LinkedIn , following channels that are connected to your business will keep you ahead of industry trends and allow you to engage with business leaders. Tip #2: Follow influencers.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 24, 2013
    [Linkedin] 10 Sharp Ways to Boost the Visibility of Your LinkedIn Profile
    LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. Image via CrunchBase.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 3, 2015
    [Linkedin] What to Know about the Latest Changes to LinkedIn Groups
    If you’ve checked your LinkedIn groups lately, you’ve noticed a pretty big change to the layout and security of these valuable sources of information, contacts and potential leads. What’s a LinkedIn Group and Why Do I Care? If you aren’t familiar with LinkedIn Groups, here’s a quick 101. All LinkedIn Groups Are Now Private.
  • BIZIBLE  |  MONDAY, OCTOBER 3, 2016
    [Linkedin] What Does Success Look Like On LinkedIn Ads? A Close Look At Our Best And Worst Performing LinkedIn Ads
    LinkedIn Ads, while appealing in concept, has a lot of B2B marketers confused. Targeting an audience using professional criteria, such as job title or professional skills, while they are also in the right mindset (no cat videos on LinkedIn! Three Of Our Top Performing LinkedIn Ads. Well, very few…) seems like a surefire bet.
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Linkedin] LinkedIn is the New B2B Media Powerhouse
    For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Linkedin] Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts
    Every time I sit down and begin planning a LinkedIn sharing strategy I battle with what I think will work and what data proves will work. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. A 30 Day LinkedIn Breakdown. So, what do I trust?
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Linkedin] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. On your LinkedIn, Showcase Pages show up on the right-hand side of your page. Social Media LinkedIn Company Page
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 26, 2013
    [Linkedin] Guidelines for Writing Your LinkedIn Company Page
    LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. LinkedIn company pages help your business.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 1, 2014
    [Linkedin] How to Set up LinkedIn Sponsored Updates
    LinkedIn has always focused on the professional audience from the very beginning. However, like other social networks, LinkedIn evolved. Last year, LinkedIn began focusing on content marketing as a key piece of its growth strategy. Around the same time, LinkedIn introduced a new marketing option called Sponsored Updates.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Linkedin] 3 Steps To A Better LinkedIn Photo
    If LinkedIn was like Tinder, would your customers swipe left or swipe right? The Research Tells Us A LinkedIn Profile Picture Can Open Many Doors. Source: LinkedIn). LinkedIn profile photos with smiles or laughs get the most views, love, and attention. The Big Picture Lesson When It Comes To Your LinkedIn Profile Picture.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 7, 2012
    [Linkedin] LinkedIn Power Tips: Give Before You Receive
    If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature. Recommendations in LinkedIn are social proof.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 22, 2013
    [Linkedin] 6 Ways B2B Companies Can Replace LinkedIn Answers
    LinkedIn has announced that they will be shutting down LinkedIn Answers on January 31. This under-utilized area lets anyone with a LinkedIn profile ask questions of the entire social network. If you were using Answers, here are 6 ways you can use LinkedIn to connect with prospects and customers and generate leads: 1.
  • BIZNOLOGY  |  FRIDAY, JUNE 10, 2016
    [Linkedin] Marketers need to play a stronger sales enablement role on LinkedIn
    Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal. You can’t! Like this post?
  • BIZNOLOGY  |  THURSDAY, MAY 8, 2014
    [Linkedin] B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
    LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.
  • JUNTA 42  |  SATURDAY, FEBRUARY 13, 2016
    [Linkedin] This Week in Content Marketing: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo
    Finally, we dissect the thinking behind LinkedIn’s decision to discontinue the enterprise marketing tool set it purchased from Bizo, and The Wall Street Journal’s decision to drop LinkedIn from its sharing buttons. It’s easy to understand why WSJ would want to stop enabling the free flow of content onto LinkedIn’s platform.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Linkedin] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    Employees at B2B companies know that LinkedIn is the B2B network. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. LinkedIn is more like a rolodex on steroids and then some. I asked him what it was. His answer? What do you stand for?
  • HUBSPOT  |  TUESDAY, JANUARY 7, 2014
    [Linkedin] 20 LinkedIn Groups Every Marketer Should Join
    What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. These are all types of discussions you''ll find in the SEO SEM group on LinkedIn. Who knows?
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Linkedin] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn. Where’s Judy’s story? Have a great day.”
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Linkedin] LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?
    I’m talking about LinkedIn launching its own version of Instant Articles. According to BuzzFeed News, LinkedIn is exploring its own version of Instant Articles that will allow publishers and brands to post content directly on the social network. The same goes for LinkedIn. Trendy! Is it time to celebrate? Maybe not.
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 12, 2011
    [Linkedin] Getting found on LinkedIn: how keywords can improve your visibility
    LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. If you’re on LinkedIn already, log in now, do a search on a keyword you feel people will use to find you, and see where you show in the rankings. Are you in the top 10? Headline. I bet you have.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 14, 2010
    [Linkedin] What was Linkedin Thinking?
    Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. The primary tool and channel for our launch and to build the community was our Linkedin Group. There are hundreds of comments and many discussions in our Linkedin group. Then Linkedin changed the way groups worked ! Real different.
  • JUNTA 42  |  SATURDAY, APRIL 18, 2015
    [Linkedin] This Week in Content Marketing: LinkedIn Moves for Content Dominance
    In this week’s episode, Robert and I discuss LinkedIn’s purchase of Lynda.com and what it means for LinkedIn and the content marketing industry. LinkedIn acquires Lynda.com (3:54): LinkedIn has announced that it has acquired Lynda.com, an online learning company, for $1.5 This week’s show. billion. Both are needed.
  • VERTICAL RESPONSE  |  MONDAY, JULY 8, 2013
    [Linkedin] Should LinkedIn Groups Be Part of Your Social Strategy?
    Labeled the “professional” social network, LinkedIn boasts nearly 250 million users. If this is your tactic when tackling LinkedIn, we’d like to share with you some thoughts on how to better utilize a very important and useful piece of your social strategy. This magical place is called LinkedIn Groups. All rights reserved.
  • BUZZSUMO  |  THURSDAY, JUNE 25, 2015
    [Linkedin] LinkedIn: The Heavyweight of B2B Content Marketing
    LinkedIn has become the heavyweight B2B content marketing platform. I decided to take a look at what the data tells us about the state of content marketing on LinkedIn and the content that works best. The Power of LinkedIn. Not convinced by LinkedIn for B2B marketing? LinkedIn Content Drives Shares and Engagement.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 9, 2013
    [Linkedin] LinkedIn Goes All in with Content
    There was a time not long ago in which the only reason you visited LinkedIn was to change your job title, or try to find out where your old college roommate works. However, LinkedIn has made sizable changes over the last couple of years, morphing themselves from a boring old business social network to a hip content marketing machine.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Linkedin] REPORTS: LinkedIn is the Most Effective B2B Social Network
    LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. If you are trying to justify resources (time and money) for focusing on LinkedIn, several reports combine to make the case that results are real. LinkedIn Drives More Traffic. LinkedIn Drives More Leads.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 8, 2012
    [Linkedin] Utilizing Linkedin to Improve SEO and Organic Visibility
    by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? I read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. The photographer captured multiple shots with several different poses of each employee. Click for full image.
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 11, 2011
    [Linkedin] 5 Ways to Get More LinkedIn Company Followers
    B2B companies now have the ability to share updates with their followers on LinkedIn. This is the first company page functionality that LinkedIn added that would be more effective with additional followers. To make sure you are ready, here are five ways to increase the number of followers of your company on LinkedIn.
  • HUBSPOT  |  WEDNESDAY, MAY 14, 2014
    [Linkedin] 8 Companies Totally Rocking Their LinkedIn Company Pages
    Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Linkedin] Savvy Speaks: Tips for Engaging in LinkedIn
    LinkedIn is sort of the dark horse of social networking; just about every professional we know is on it, but it doesn't get a lot of attention in the media compared to its flashier cousins, Facebook and Twitter. How do you use LinkedIn to your best professional advantage? Confession: I'm lousy at LinkedIn. Jamie. Wendy.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 24, 2013
    [Linkedin] How to Start an Awesome LinkedIn Group
    One excellent way to establish credibility organically is to launch a LinkedIn Group. Duke Long, a commercial real estate agent in Indianapolis , has been engaging colleagues nationwide with a LinkedIn group focused on social networking. Social Media Commercial Real Estate is small by LinkedIn standards. Build engagement.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. The post CMOs fail to go beyond brand awareness on LinkedIn appeared first on Marketing Insider Group. Social Media LinkedIn LinkedIn Marketing
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Linkedin] The Definitive Guide to Awkward LinkedIn Networking
    But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. I meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite. It''s hard to trust people who leave most of their LinkedIn profile blank. Twitter is for sharing.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 3, 2013
    [Linkedin] How You Can Create Your Optimal LinkedIn Profile – 5 Tips
    LinkedIn is THE business site in social. I’m amazed at the number of poor Linkedin profiles out there. Since I have a superb LinkedIn profile , let me see if I can help these men. Linkedin lets you add your website, your blog and your Twitter profile. Every Linkedin profile needs a recent photo. Not bad!
  • B2BBLOGGERS  |  TUESDAY, MAY 22, 2012
    [Linkedin] 25 Awesome LinkedIn Tips for B2B
    Now to complete her “Awesome Tips” series, she takes on LinkedIn. How can you make the most of LinkedIn for your B2B company? Use keywords in your company description : Incorporate keywords into the description of your company on your LinkedIn page. What ways have you used LinkedIn to boost your B2B?
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Linkedin] 5 Tips for Improving Your Presence on LinkedIn [SlideShare]
    You look them up on LinkedIn, of course. LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. Is your LinkedIn profile up to par ? 5 Things You Should Be Doing on LinkedIn from LinkedIn for Small Business.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 11, 2014
    [Linkedin] Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]
    Content Marketing Manager at LinkedIn. Miller provides excellent tips for small businesses on why using Sponsored Updates in LinkedIn as part of your social media strategy is a good idea. © The post Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO] appeared first on VR Marketing Blog.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Linkedin] 20 Skills You Won't Believe You Can Endorse People for on LinkedIn
    When LinkedIn first came out with endorsements, my friend and I were talking about funny endorsements we could give each other: shirking responsibility; looking busy; passing the buck. We were saddened to learn LinkedIn doesn''t let you make up your own silly endorsements. What these skills really speak to is the ubiquity of LinkedIn.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Linkedin] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
    It turns out that LinkedIn is one of the most powerful (yet often underutilized) social networks today. With a reported 313 million members, 40% of whom log in daily , LinkedIn is not a network to write off. And if you''d like to learn more about how to use LinkedIn, check out this guide.). 33 Tweetable LinkedIn Tips.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 5, 2016
    [Linkedin] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. World Economic Forum. Google. Mashable. Coca-Cola.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 19, 2011
    [Linkedin] How to Get Linkedin Recommendations
    B2B Lead Generation | Linkedin Recommendations. Linkedin is the premier business social network and to have a good profile, you need recommendations. Every business person needs a Linkedin profile – with a photo and recommendations. But how? The photo is easy, but how do you go about getting recommendations?
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Linkedin] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. The body of a LinkedIn ad can be up to 75 characters long. Actually, yes.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Linkedin] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. But to be successful with LinkedIn marketing, you need to follow some important rules, like: Get started now. Lots of people talk about using LinkedIn effectively, but relatively few make it happen. Don’t put social items on LinkedIn.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Linkedin] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. With more than 30,000 members this is the largest discussion group on its topic in the LinkedIn network. If not, perhaps we’ll see you in one of our LinkedIn streams. Second, opinions are ubiquitous.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 17, 2012
    [Linkedin] How to set up a Successful Ad Campaign on LinkedIn
    The new-ish player to this platform is the business-centric social media outlet, LinkedIn. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.]. LinkedIn PPC
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Linkedin] 11 Lesser-Known LinkedIn Features You Should Be Using
    We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. I tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Image Credit: LinkedIn.
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Linkedin] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    LinkedIn has become one of the most effective B2B marketing channels. In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook and Twitter. linkedinWe used to, as well.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 25, 2012
    [Linkedin] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
    Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. LinkedIn. Twitter Updates. Facebook Updates.
  • HUBSPOT  |  SUNDAY, DECEMBER 7, 2014
    [Linkedin] How to Optimize Your LinkedIn Profile for Social Selling [Infographic]
    But if your LinkedIn profile doesn''t include your three jobs and features a cropped picture of you from prom, you can''t really call yourself a social seller. If you''d like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. So, what exactly should your LinkedIn profile look like?
  • PR MEETS MARKETING  |  MONDAY, SEPTEMBER 3, 2012
    [Linkedin] My top 5 don’ts of LinkedIn
    When used well, LinkedIn is a powerful business networking community and tool. I personally am more apt to accept a LinkedIn invitation to connect than Facebook. However, there are some pet peeves I have about LinkedIn. Spamming groups : I see more and more spam in my LinkedIn Groups. Be bold. Be eye-catching.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Linkedin] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
    This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 LinkedIn
  • EMAGINE B2B BLOG  |  THURSDAY, APRIL 11, 2013
    [Linkedin] Are You Using LinkedIn Signal?
    If you are working in the B2B industry, no doubt you have already dabbled in the wonderful world of LinkedIn. But are you using LinkedIn Signal? LinkedIn Signal is a powerful tool that allows you to filter information in your news stream. Are you using LinkedIn Signal? LinkedIn What are your experiences?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 27, 2011
    [Linkedin] LinkedIn Just Turned You Into a Butterfly
    The picture above is not a map of Africa on Acid, it’s a new LinkedIn product called InMaps. What am I supposed to learn from this ridiculous LinkedIn cotton candy butterfly? Isn’t there anybody at LinkedIn who is thinking “Ya know, this is really dumb. Here is my official review of it: “Bite me.&#.
  • HUBSPOT  |  SUNDAY, MAY 3, 2015
    [Linkedin] 22 LinkedIn Hacks That'll Make You More Productive [SlideShare]
    Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. There's a lot you can do with LinkedIn, so getting up-to-speed on and nailing the basic functions is a worthwhile exercise in itself.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Linkedin] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Throughout your LinkedIn profile you should use keywords that are related to your products and services. View Your LinkedIn Profile as a Web Page to be Indexed.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Linkedin] 8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
    Pin It How will you showcase your professional brand using the new LinkedIn profile? Unless you’ve been living under a rock for the last few months, you’ve probably noticed a LOT of new changes coming out of LinkedIn. Pin It Customize your new LinkedIn profile to maximize your chances of being found in search engines.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Linkedin] Increase B2B Traffic and Reach with a LinkedIn Blog
    LinkedIn has long been the place where B2B marketers could build a professional network, create an online resume and share compelling content with that network. Now that this program is well established, LinkedIn is opening their platform up to all members. Following will now become part of the regular vocabulary on LinkedIn.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Linkedin] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. LinkedIn Best Practices. Let''s look at the LinkedIn-specific best practices. to 5 p.m.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 19, 2012
    [Linkedin] Using LinkedIn as a Social Recruiting Tool
    Do you know how to use LinkedIn for social recruiting? LinkedIn is the largest network of business professionals in the Western world. Now without doubt one of the single biggest impacts LinkedIn has had on the recruitment market is in the area of headhunting and candidate targeting. What To Focus On? Be Yourself!
  • HALEY MARKETING  |  FRIDAY, MARCH 18, 2016
    [Linkedin] How Can LinkedIn Bring Traffic to My Website?
    If a post has numerous likes and shares, the organic reach will increase (thanks to the algorithm on Facebook, LinkedIn and now Twitter ) and drive traffic (free traffic!) In the past few months, one of the places that we are seeing really good traffic for 365 Healthcare Staffing is through LinkedIn. Why those two themes? Why his page?
  • B2B MARKETING TRACTION  |  THURSDAY, SEPTEMBER 20, 2012
    [Linkedin] 3 Ways to Be More Relevant on LinkedIn
    A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. With over 90% of corporations using LinkedIn to find needed resources, it’s important to be relevant. You are in the same Linkedin Group. I offer LinkedIn profile optimization, coaching and training.
  • JUNTA 42  |  SATURDAY, JUNE 18, 2016
    [Linkedin] This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
    In this week’s episode, Robert and I discuss Microsoft’s purchase of LinkedIn and how every media outlet missed the most important angle. Microsoft buys LinkedIn (11:04): LinkedIn has been acquired by Microsoft. The post This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree? Ready?
  • BIZNOLOGY  |  FRIDAY, AUGUST 3, 2012
    [Linkedin] Why LinkedIn Isn’t Finding You a Job
    And many of them say the same thing to me: “LinkedIn just isn’t working for me.” This isn’t true for everyone, but I think it is true for a lot of people who are frustrated that LinkedIn isn’t working for them: They wanted until they were unemployed to start using it. Image via CrunchBase.
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Linkedin] A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]
    I must admit that, when it comes to marketing myself, I don''t take as much advantage of LinkedIn as I should. And neither does your company''s LinkedIn marketing. It''s divided up into a 5-minute daily LinkedIn regimen for marketers at the beginning, intermediate, and advanced stages. I guess I prove ''em right. Social Media
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 6, 2012
    [Linkedin] 5 Ways to Generate Leads from a LinkedIn B2B Company Page
    Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. This is the most basic option for LinkedIn.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Linkedin] 6 Rookie Mistakes You Might Be Making on LinkedIn
    It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes. It''s okay.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Linkedin] How to Write the Perfect LinkedIn Invitation [Template]
    So why would you invite someone to connect on LinkedIn with an introduction like that? Your message should show them that you actually care about connecting with them -- you weren''t just trolling LinkedIn, hoping to get your connections past the 500 mark. So, what does a perfect custom LinkedIn invitation actually look like?
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Linkedin] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. LinkedIn Best Practices. According to LinkedIn , more than four million companies have LinkedIn Company Pages. Facebook Best Practices.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 28, 2016
    [Linkedin] Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
    LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? I believe this is giving marketing a false sense of LinkedIn success or failure. Content Marketing Cost per lead LinkedIn LinkedIn Marketing LinkedIn Success
  • HUBSPOT  |  SUNDAY, FEBRUARY 22, 2015
    [Linkedin] 10 Overused Words to Remove From Your LinkedIn Profile
    Whether you''re looking for a job, attempting to establish your thought leadership, or widening your circle of connections to include influencers or potential clients, y our LinkedIn profile is a key component of your personal brand. This post originally appeared on the Sales section of Inbound Hub. I know I do.). Passionate. Creative.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Linkedin] How to Rapidly Master LinkedIn
    Today we’re going to look at how to use agile selling strategies to quickly master LinkedIn. Why did I choose to tackle LinkedIn? I believe that everyone needs to learn more about LinkedIn. AGILE SELLING Mini-Course Video #2. Welcome back. Now, we’re not going to turn you into an overnight expert. Working Smarter
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 25, 2016
    [Linkedin] LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams
    I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. I completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. Social Media
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Linkedin] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. LinkedIn''s new Content Marketing Score will help arm you with the data you need to help grow your company''s presence on Linkedin. You''ve got to grow a business after all. PT/2 p.m.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Linkedin] Social Pro Case Study: Making an Impact on LinkedIn
    This week, we’ll take an in-depth look at the strategy and growth on LinkedIn. LinkedIn. Growing a follower base on LinkedIn is hard, that’s no secret. The first part of our strategy was to reach out to personal connections and ask them to become a follower of 365 Healthcare Staffing’s LinkedIn page. Why is it working?
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Linkedin] A Beginner’s Guide to LinkedIn Showcase Pages
    Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages. LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. Differences Between Showcase Pages and Other LinkedIn Pages. What are Showcase Pages? Social Medi
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 29, 2015
    [Linkedin] Top 10 LinkedIn Pulse Article of 2015
    Over a million professionals have published a blog on LinkedIn, according to LinkedIn’s executive editor Daniel Roth. These individuals publish more than 130,000 posts every week on LinkedIn. The post Top 10 LinkedIn Pulse Article of 2015 appeared first on Marketing Insider Group. Content Marketing
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Linkedin] 10 LinkedIn Messages You Should Never Send to Freelancers
    LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry. Here are ten of the most annoying LinkedIn messages freelancers receive, along with some polite responses to file away for future use. Voices Featured Freelancers LinkedIn PR
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 26, 2012
    [Linkedin] How LinkedIn Company Pages Work Like Magic for B2B Marketers
    Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. photo credit: Adriano Gasparri via photopin cc
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Linkedin] LinkedIn’s New Content Marketing Score
    Do you ever wonder how effective your LinkedIn content is at reaching your target audience? The changes are the latest among several LinkedIn has made recently.). You get a grade, which is a score of 1-1000, and LinkedIn tells you how you can improve. Well, wonder no more. Intrigued? We thought you might be. All rights reserved.
  • EMAGINE B2B BLOG  |  TUESDAY, MAY 15, 2012
    [Linkedin] Creating Successful LinkedIn Groups: Part 1
    In a previous post, we looked at a general summation of the benefits of participating in groups on LinkedIn, as well as creating your own LinkedIn groups. But just what makes a successful LinkedIn Group? B2B Web Strategy
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 26, 2016
    [Linkedin] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    LinkedIn has proven to be a winning platform for many B2B companies. Maximizing your LinkedIn presence requires mastering the ins and outs of the platform and its many offerings as a piece of marketing technology. Content marketing on LinkedIn grows exponentially stronger when engaged employees share content with their connections.
  • B2B MARKETING TRACTION  |  TUESDAY, JANUARY 24, 2012
    [Linkedin] 4 Reasons to Get Recommendations on LinkedIn First
    Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. I recommend that all my clients get recommendations on LinkedIn first. You need at least three recommendations to have a Linkedin profile that is 100% complete.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Linkedin] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. If you haven’t heard of LinkedIn Sales Navigator yet, you may want to check it out. Warm Introductions. Sales b2b
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