LEADERSHIP | FRIDAY, OCTOBER 10, 2014
[Linkedin] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
'How much ROI are you receiving from your LinkedIn profile? This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? How many LinkedIn Groups are you a member of? have 500-999.
WINDMILL NETWORKING | THURSDAY, JANUARY 3, 2013
[Linkedin] 8 Ways to Make LinkedIn Endorsements Work for You and Your Network
The question is not whether or not your give LinkedIn Endorsements a thumbs up or not: It’s about how you can best leverage them to benefit you and your network. LinkedIn Endorsements. Nothing in the history of LinkedIn has created so much “buzz” in the online community as this newest feature.
B2B MARKETING TRACTION | TUESDAY, NOVEMBER 11, 2014
[Linkedin] 3 Tips for Creating Great Posts on LinkedIn and Facebook
'It’s easy to add an update on LinkedIn and Facebook, right? tend to be more factual on LinkedIn updates and more conversational on Facebook. On LinkedIn Company pages you have 600 characters to describe your update, but keep it as brief and compelling as possible. b2b content Facebook LinkedIn marketing social media
ANYTHING GOES MARKETING | MONDAY, SEPTEMBER 6, 2010
[Linkedin] Top 10 LinkedIn Tips for Lead Generation
Here is a snippet from that post: If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available. This post will provide tips for sales professionals and marketers to get the most out of LinkedIn so you can stay on top of your customers and prospects and
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 25, 2012
[Linkedin] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. LinkedIn. Twitter Updates. Facebook Updates.
FIFTH GEAR ANALYTICS | FRIDAY, AUGUST 27, 2010
[Linkedin] Marketing on LinkedIn – Optimize, Analyze and Leverage Your Profile
I figured perhaps we’d chat today about LinkedIn and its use in B2B lead nurturing and relationship building. LinkedIn is a great tool for the B2B marketer who is looking to tap into a particular vertical or niche marketplace. To be successful on LinkedIn could mean several things. Share this on LinkedIn. Wendy Boyce.
FEARLESS COMPETITOR | SATURDAY, JUNE 2, 2012
[Linkedin] Linkedin Recommendations: How Many Do You Have?
Check out the Linkedin profile of Jeff Ogden of Find New Customers here. To be a member of the Top Recommended People group, you must have at least 10. Jeff Ogden has over forty! Either 42 or 45, depending on which you look at.). What do you think? We love comments and those who share. Self Education Find New Customers social media
CLIENT BRIDGE | MONDAY, SEPTEMBER 19, 2011
[Linkedin] INFOGRAPHIC: Networking with LinkedIn
From Lab 42, here's an infographic about LinkedIn, the preferred social network for business connections. View Original Article
BIZNOLOGY | FRIDAY, FEBRUARY 15, 2013
[Linkedin] On LinkedIn, If You Won’t Share, Then I Won’t Care
My rant has to do with a piece of LinkedIn etiquette. LinkedIn is becoming increasingly important in the world of business networking. That being said, we have seen recently that LinkedIn is doing very well as a business and is proving to be useful to professionals. Image via CrunchBase. Get it? It’s an Internet pun.).
TRADESMEN INSIGHTS | TUESDAY, APRIL 12, 2011
[Linkedin] LinkedIn Logins See Big Rise in 2010
I’ve alway been a big supporter and advocate of B2B companies engaging social media with LinkedIn. According to a recent article in eMarketer.com, social media Gigya saw a 17% increase of logins using LinkedIn in a six-month period from July 2010 to Jan 2011. 2010 Highlights of the State of Social Media for Business.
VERTICAL RESPONSE | THURSDAY, APRIL 10, 2014
[Linkedin] LinkedIn’s New Content Marketing Score
'Do you ever wonder how effective your LinkedIn content is at reaching your target audience? The changes are the latest among several LinkedIn has made recently.). You get a grade, which is a score of 1-1000, and LinkedIn tells you how you can improve. Well, wonder no more. Intrigued? We thought you might be.
FEARLESS COMPETITOR | TUESDAY, MAY 29, 2012
[Linkedin] How to Create an Optimal Linkedin Profile
I’m amazed at the number of poor Linkedin profiles out there. Since I have a superb LinkedIn profile , let me see if I can help these men. Linkedin lets you add your website, your blog and your Twitter profile. Every Linkedin profile needs a recent photo. You should also publish recent blog posts to Linkedin.
MARKETRI | TUESDAY, MARCH 26, 2013
[Linkedin] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. Still, many professionals are not using LinkedIn to build meaningful relationships that could become the lifeblood of new business. How does it make LinkedIn networking easier?
SOCIAL MEDIA B2B | TUESDAY, OCTOBER 2, 2012
[Linkedin] 20 LinkedIn Tips for B2B Social Media Success
B2B marketers are looking for ways to improve their social media marketing results, and one of the platforms that helps with that is LinkedIn. Below are 20 tips that will help with many aspects of LinkedIn, both personal and for your company. Use LinkedIn to follow up after other communications. LinkedIn Advertising.
DIGITAL B2B MARKETING | THURSDAY, FEBRUARY 23, 2012
[Linkedin] Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition
Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Who is Sharing Your Content on LinkedIn LinkedIn content shares are not as open as Twitter, so searching on LinkedIn is more limited. You will get a report of visits from each t.co-shortened
HUBSPOT | TUESDAY, JANUARY 7, 2014
[Linkedin] 20 LinkedIn Groups Every Marketer Should Join
What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. These are all types of discussions you''ll find in the SEO SEM group on LinkedIn. Who knows? Sales.
B2B LEAD GENERATION BLOG | SUNDAY, SEPTEMBER 9, 2012
[Linkedin] Buy, Build or Both Part 2: The basics of list building
Email Marketing content inbound marketing LinkedIn SEO social mediaTweet Editor’s Note: This is the second of a series of articles to help marketers and salespeople looking for a reliable lead list. Read the first post here: “ List Buying: 3 reasons why this tactic can be deadly for marketers.” Tip #1: Just ask. ” Tip #2.
WINDMILL NETWORKING | FRIDAY, DECEMBER 14, 2012
[Linkedin] 8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
Pin It How will you showcase your professional brand using the new LinkedIn profile? Unless you’ve been living under a rock for the last few months, you’ve probably noticed a LOT of new changes coming out of LinkedIn. Pin It Customize your new LinkedIn profile to maximize your chances of being found in search engines.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 11, 2011
[Linkedin] LinkedIn: Are You Missing a Golden Opportunity to Network?
If you’re not on LinkedIn you should be, and if you are, when was the last time you updated your page? What are you doing to capitalize on LinkedIn? Marketing Tips Social Marketing linkedin linkedin groups linkedin networking networking opportunityYou and 120 million of your possible friends are on this site.
B2B MARKETING TRACTION | THURSDAY, FEBRUARY 17, 2011
[Linkedin] Does LinkedIn Make Your Phone Ring?
So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” So you’re on LinkedIn – now what? was the 102,794 th person to create a LinkedIn profile on January 7, 2004. do remember thinking the words, “I’m on LinkedIn – now what?”
SOCIAL MEDIA B2B | THURSDAY, FEBRUARY 20, 2014
[Linkedin] Increase B2B Traffic and Reach with a LinkedIn Blog
'LinkedIn has long been the place where B2B marketers could build a professional network, create an online resume and share compelling content with that network. Now that this program is well established, LinkedIn is opening their platform up to all members. Following will now become part of the regular vocabulary on LinkedIn.
SOCIAL MEDIA B2B | THURSDAY, AUGUST 7, 2014
[Linkedin] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
'My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Throughout your LinkedIn profile you should use keywords that are related to your products and services. View Your LinkedIn Profile as a Web Page to be Indexed.
INBLURBS | WEDNESDAY, FEBRUARY 1, 2012
[Linkedin] Let LinkedIn do FREE Marketing for your business
LinkedIn has updated their privacy conditions. LinkedIn is now permitted to use your name and picture in any of their advertisements. Finally un-tick the box “LinkedIn may use my name and photo in social advertising” 5. Use your photo by inserting your brand LOGO how I have done here with my LinkedIn photo.
TRADESMEN INSIGHTS | TUESDAY, MARCH 20, 2012
[Linkedin] Are You Using LinkedIn to Generate Leads?
LinkedIn has always been one of my best sources of activity to my blog. That’s why it wasn’t a big surprise to me when a recent study by HubSpot said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. Keep working to improve your content.
SALES LEAD DYNAMICS | TUESDAY, JUNE 29, 2010
[Linkedin] Ka Ching! Making LinkedIn Pay
Most of us probably use LinkedIn as a networking tool. Using LinkedIn to make connections is good. Meet Mister LinkedIn. An uber-networker (and that is an understatement), Marc has been using LinkedIn for five years. He’s also developed a separate LinkedIn consulting and training business called Connect2Collaborate.
EMAGINE B2B BLOG | TUESDAY, FEBRUARY 26, 2013
[Linkedin] Guidelines for Writing Your LinkedIn Company Page
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. LinkedIn company pages help your business.
B2B MARKETING TRACTION | TUESDAY, JANUARY 24, 2012
[Linkedin] 4 Reasons to Get Recommendations on LinkedIn First
Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. recommend that all my clients get recommendations on LinkedIn first. You need at least three recommendations to have a Linkedin profile that is 100% complete.
B2B MARKETING TRACTION | WEDNESDAY, JUNE 15, 2011
[Linkedin] Does Your B2B Sales Team Dominate LinkedIn?
Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. How Can Your Sales Team Dominate LinkedIn for Your Industry? LinkedIn Social Media/Web 2.0
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 24, 2012
[Linkedin] Dear LinkedIn Member – About Your Invitation To Connect
On LinkedIn I usually only connect to people I know. For the rest of you, here are other reasons I am not likely to accept your invitation to connect on LinkedIn. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. You do not have your photograph on your LinkedIn profile.
WONDERING OUT LOUD | THURSDAY, OCTOBER 1, 2009
[Linkedin] A short rant about LinkedIn discussion
I just joined a LinkedIn group. LinkedIn groups have a hard enough time surviving. If you joined LinkedIn to take you on an ego trip, please be up front about it. Tags: Social Media LinkedIn It was recommended by a colleague. My first stop, as always, was the Discussions page. Guess what I found. Ok, I’ll tell you.
MARKETING ACTION | MONDAY, JANUARY 27, 2014
[Linkedin] How to Leverage LinkedIn for Lead Generation and Recruitment
LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). So what can today’s businesses do to optimize their offerings on LinkedIn and get the most from their pages? LinkedIn for Recruiting.
THE POINT | TUESDAY, OCTOBER 7, 2014
[Linkedin] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. Twitter. Facebook.
TRADESMEN INSIGHTS | TUESDAY, APRIL 26, 2011
[Linkedin] LinkedIn: What Are Your Business Objectives?
If you’re a regular reader of this blog, you know that I’m very high on LinkedIn as one of the best social media tools for B-to-B businesses, and it is one of the tools that is most overlooked. In March of 2011, LinkedIn passed its 100 million member. Offers credibility - Position your company as a thought leader.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 20, 2012
[Linkedin] B2B Companies Can Target LinkedIn Updates
LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. This can help you better understand your vertical audiences on LinkedIn.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 29, 2012
[Linkedin] 3 Networking Tips with LinkedIn Groups for Business
LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs. LinkedIn Groups. Academics (9% of all users).
B2B MARKETING TRACTION | MONDAY, AUGUST 8, 2011
[Linkedin] How to Protect Your Privacy When Viewing LinkedIn Profiles
Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” The video below ( 2 minutes and 55 seconds ) shows you how to change your privacy settings on LinkedIn to mask your profile so that people cannot tell who is looking at their information. Tweet.
B2B MARKETING TRACTION | THURSDAY, APRIL 14, 2011
[Linkedin] Marketing Case Study: How I Got Results from LinkedIn
Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. continued to invest time in LinkedIn, and, as it turns out, my efforts paid off. Tweet. Yikes!
MARKETING INTERACTIONS | WEDNESDAY, MARCH 27, 2013
[Linkedin] Cracking the Code on LinkedIn is For Marketers Too
Jill Konrath and I recently released a report, Cracking the LinkedIn Sales Code , that details what we learned from a survey of 3,094 salespeople about their use of LinkedIn as a sales tool. LinkedIn provides a wealth of tools and insights about our markets. For every project I do, I use LinkedIn as a source of insight.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 25, 2014
[Linkedin] 3 Social Selling Templates for LinkedIn and Twitter Messaging
'With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Find out if they publish on LinkedIn, or what kinds of tweets they post, to connect with them that way. LinkedIn. LinkedIn. LinkedIn. Twitter.
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 2, 2013
[Linkedin] 7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance
'Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. LinkedIn Share Buttons. LinkedIn Groups. Ways Marketers Can Benefit from Participating in LinkedIn Groups.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, SEPTEMBER 30, 2008
[Linkedin] Make Your LinkedIn Profile Work for You | chrisbrogan.com
Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. LinkedIn has an official opinion on connecting up with others. linkedin.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 7, 2011
[Linkedin] Chart: Groupon, LinkedIn & The Blurring of B2C and B2B Marketing
by Paul Teshima | Tweet this Groupon’s IPO rocked the market on Friday ( 2 nd largest tech IPO since Google ) raising over $700 million, just on the heels of LinkedIn’s IPO success a few months ago (3 rd largest since Google). Both companies cater simultaneously to consumers (B2C) and businesses (B2B). What do you think?
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 12, 2013
[Linkedin] 4 Ways LinkedIn is All-In for B2B Content Marketing
'LinkedIn has always been the professional social network and the most effective network for B2B marketers. The mission of LinkedIn is to connect the world’s professionals and make them more productive. The context of LinkedIn is professional. This is important to understand as LinkedIn is a customer first company.
FEARLESS COMPETITOR | FRIDAY, MAY 31, 2013
[Linkedin] Do Linkedin Endorsements Really Matter to Hiring Managers?
'Do LinkedIn Endorsements Really Matter to Hiring Managers? Check out the LinkedIn profile of Jeff Ogden here , as his profile was featured in the book, Get Back to Work Faster. according to Linkedin Endorsements. Is it because they don’t trust LinkedIn endorsements? Take a look at this image. But they don’t.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 6, 2012
[Linkedin] 5 Ways to Generate Leads from a LinkedIn B2B Company Page
Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. This is the most basic option for LinkedIn.
WRITING ON THE WEB | TUESDAY, JUNE 8, 2010
[Linkedin] Why Use Twitter, Facebook & LinkedIn for Content Marketing?
alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. An interesting user statistic for LinkedIn is this: “Senior Executives” (est.
B2B MARKETING TRACTION | THURSDAY, SEPTEMBER 20, 2012
[Linkedin] 3 Ways to Be More Relevant on LinkedIn
A little-noticed fact about LinkedIn is that all searches conducted in LinkedIn default to a relevance criteria. With over 90% of corporations using LinkedIn to find needed resources, it’s important to be relevant. You are in the same Linkedin Group. offer LinkedIn profile optimization, coaching and training.
SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009
[Linkedin] Using LinkedIn to Gather Industry Intelligence
After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" What would I get from LinkedIn?" To find these companies, simply use LinkedIn's "Search Companies" function. Look for the search tool at the top of each LinkedIn page.) " he asked.
SAVVY B2B MARKETING | WEDNESDAY, JULY 29, 2009
[Linkedin] Using LinkedIn to Gather Industry Intelligence
After talking with him - and asking lots of questions about his industry - I asked, "Have you tried LinkedIn?" What would I get from LinkedIn?" To find these companies, simply use LinkedIn's "Search Companies" function. Look for the search tool at the top of each LinkedIn page.) " he asked.
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 4, 2011
[Linkedin] 10 Reasons You Need a LinkedIn Profile
LinkedIn is the go to place for sales people doing discovery on their prospects. With over 85 million people on LinkedIn, it always surprises me when I talk to a sales team (especially in [.]. linkedin Sales social mediaIt is also the place customer 2.0 prospects go to do some discovery on the sales people they do business with.
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 3, 2013
[Linkedin] REPORTS: LinkedIn is the Most Effective B2B Social Network
'LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. If you are trying to justify resources (time and money) for focusing on LinkedIn, several reports combine to make the case that results are real. LinkedIn Drives More Traffic. LinkedIn Drives More Leads.
SALES CHALLENGER | TUESDAY, MAY 8, 2012
[Linkedin] Give Your Reps a LinkedIn Profile ‘Facelift’
LinkedIn is becoming a prerequisite to online professional engagement. And specifically, a good social LinkedIn profile should include: Helpful Summary. SEC Members , use our new LinkedIn Self-Quiz (pg. 3) to rate your (and your team’s) current LinkedIn profile. So what does a good social media profile look like? It
FATHOM | WEDNESDAY, NOVEMBER 6, 2013
[Linkedin] 7 Ways Manufacturers Can Make the Most of LinkedIn
'If you’re in the manufacturing industry , consider LinkedIn your go-to social network. According to LinkedIn, it has over 259,000,000 registered members , and that number continues to grow. To do so, here are seven ways you can make the most of LinkedIn for your manufacturing company. Join a LinkedIn Group.
B2B MARKETING TRACTION | MONDAY, JULY 18, 2011
[Linkedin] LinkedIn – Customize What Displays on Your Home Page
The detailed changes your LinkedIn connections make to their profiles that show on your LinkedIn Home page can be annoying. You can customize what updates you see on your LinkedIn Home page from the Settings page. LinkedIn Social Media/Web 2.0 Tweet. Watch this video (just over 2 minutes) to learn how.
WINDMILL NETWORKING | THURSDAY, JANUARY 10, 2013
[Linkedin] How to Use LinkedIn to Boost Your Real Estate Business
Change the way you market your real estate business by using LinkedIn. With more than 187 million members across 200 countries, LinkedIn has changed the way real estate professionals do business. Check out my top five ways to boost your real estate business and leverage the power of LinkedIn ! Photo credit: Adriano Gasparri).
CEEKUE | WEDNESDAY, AUGUST 11, 2010
[Linkedin] 1 Simple But Very Effective Tip For Facebook, Linkedin And Other Social Platforms
Millions of people have a profile on one or more of the social platforms like Facebook and Linkedin. There There are also a lot of companies that have a page (Facebook) or a group (Linkedin) where employees gather. Tags: CRM New Platforms facebook linkedin crm All this information is waiting there for you to use it.
TRADESMEN INSIGHTS | TUESDAY, JANUARY 17, 2012
[Linkedin] 5 Tips to Stay on Top of LinkedIn
If you’re not on LinkedIn you should be, and if you are, when was the last time you updated your page? Lunchtime is LinkedIn’s prime time. What are you doing to capitalize on LinkedIn? Marketing Tips Social Marketing linkedin networking tips to stay on top of linkedinHow many are you connected with?
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 7, 2010
[Linkedin] LinkedIn Search Optimization (LSO) Critical for B2B Marketers
But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. Share this on Linkedin. For B2C or B2B Marketers this was a huge revolution. Tweet This! Digg this!
TRADESMEN INSIGHTS | WEDNESDAY, JULY 11, 2012
[Linkedin] Are You Using LinkedIn to Build Your Business?
For those of you who read me on a regular basis, you know I’m high on LinkedIn and what it can do to help you grow your business contact list. As Reid Hoffman, the founder of LinkedIn says, “It’s better to be the best connected than the most connected.” Hopefully you are using and benefiting from using LinkedIn.
SOCIAL MEDIA B2B | WEDNESDAY, NOVEMBER 9, 2011
[Linkedin] 6 Ways That Facebook is Better Than LinkedIn for B2B Marketing
We often get the question about investment in LinkedIn vs. Facebook. You would think LinkedIn would be better for marketing to B2B customers. Ultimately, the overriding reason to consider Facebook over LinkedIn is that business people spend more time on it. Ways That Facebook is Better Than LinkedIn. On the surface, yes.
LEADERSHIP | FRIDAY, FEBRUARY 14, 2014
[Linkedin] Must-Know Strategies That Boost Your LinkedIn Engagement
'Is it really possible to escalate your company’s LinkedIn engagement by 386%? By having a full understanding of who uses LinkedIn and what you should (and should not) post on the site, utilizing LinkedIn to engage with your customers is not a difficult task. 259,000,000 – the total number of LinkedIn users.
MEASURABLE MARKETING | THURSDAY, NOVEMBER 10, 2011
[Linkedin] LinkedIn for Lead Generation: 5 Ways to Get Started
LinkedIn recently added company status updates which work similarly to Facebook’s Wall feature. Recruit Staff via LinkedIn. Posting jobs and taking applications through LinkedIn helps to raise your company’s profile on the network and allows your company to stay connected with potential employees. Go Team!
HUBSPOT | TUESDAY, AUGUST 27, 2013
[Linkedin] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks. Components of LinkedIn University Pages.
WINDMILL NETWORKING | MONDAY, MARCH 12, 2012
[Linkedin] How to Become a Local Expert using LinkedIn
LinkedIn is one of the most underrated Social Networking site out of the big three, essentially the black sheep. Many people use LinkedIn with little to no result and some are being too general with what they want out of the platform. Becoming a Local Guru Most people used LinkedIn in a broad or global way. Job Title ? Gender ?
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 4, 2012
[Linkedin] 5 Power Tips for B2B Company LinkedIn Profiles
In the B2B space, LinkedIn may be the best social media site to take stock in. Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. Recently LinkedIn added this feature to Company Page Admins. Refresh your company LinkedIn information.
EMAGINE B2B BLOG | THURSDAY, OCTOBER 11, 2012
[Linkedin] LinkedIn Endorsements Give B2B Professionals a Quick Voting System
Just a few weeks ago, LinkedIn has made it even easier to give your colleagues (and have them give you) a new form of reference without all the writing time of a traditional reference. The post LinkedIn Endorsements Give B2B Professionals a Quick Voting System appeared first on B2B Web Strategy. LinkedIn Social Media
CLIENT BRIDGE | THURSDAY, MARCH 24, 2011
[Linkedin] LinkedIn Milestone
LinkedIn hit the 100 million member milestone this week. LinkedIn should be included in any social media strategy. LinkedIn provided this informative and entertaining infographic to illustrate their growth. The professionals network is a source for finding a job, recruiting talent, finding clients and starting a business.
DIGITAL BODY LANGUAGE | THURSDAY, MAY 14, 2009
[Linkedin] The Medium is the Message: B2B Marketing, Social Media, and Conversation Context
In the context of LinkedIn discussions as a medium, however, "talking shop" is much more expected and anticipated, so the messaging in that medium can be much more business oriented. Tags: Facebook LinkedIn Social media The medium in which a message is delivered has as much of an effect as the content delivered in that medium.
SALES INTELLIGENCE VIEW | MONDAY, OCTOBER 17, 2011
[Linkedin] The Best Sales Groups on LinkedIn
LinkedIn has quickly become one of the most effective and business-savvy social networking sites. To help those in the sales industry, the following groups and channels are among the most influential and valuable on LinkedIn. technology, software, strategy, social media, blogging, LinkedIn, Facebook, Twitter and more. Sales 2.0.
SAVVY B2B MARKETING | WEDNESDAY, FEBRUARY 2, 2011
[Linkedin] Savvy Speaks: How Do You Use LinkedIn?
This week the Savvy Sisters reveal their secrets for using LinkedIn. post a summary and link to it within the relevant LinkedIn groups and within your profile. To Kate's point, coordinating efforts across your site, Twitter, and LinkedIn will give you the highest return. How do YOU use LinkedIn -- or do you? Stephanie.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | WEDNESDAY, OCTOBER 29, 2014
[Linkedin] A Simple Strategy to Increase Win Rates
According to LinkedIn research, you have a significantly better chance of closing sales when you have multiple connections within a single account. Winning isn''t simply a function of having lots of LinkedIn connections. Using LinkedIn 'What would it take for you to double or even triple your win rates? Not exactly.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 30, 2011
[Linkedin] [PREDICTION] What Will LinkedIn Do for B2B Marketers?
LinkedIn is the dominant social network for many B2B companies. Since LinkedIn began as a personal networking and job site, everything has revolved around personal profiles. Currently LinkedIn self-serve ads are connected to personal profiles, which means multiple people at a company cannot share responsibility for ads in one account.
SOCIAL MEDIA B2B | WEDNESDAY, NOVEMBER 20, 2013
[Linkedin] LinkedIn Launches Company Showcase Pages for B2B Brands
'LinkedIn announced showcase pages as an expansion of company pages. LinkedIn will let you create up to 10. Do these showcase pages seem to be all about big brands and not relevant to smaller B2B companies, or do these give you ideas about how to segment your LinkedIn company updates? LinkedIn Marketing Social Networks
WRITING ON THE WEB | MONDAY, FEBRUARY 21, 2011
[Linkedin] Feed Your Blog Automatically to LinkedIn & Twitter
How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? For LinkedIn you have a couple of options as well. Your first option is to add the WordPress blog option to your Linkedin profile. From now on your new posts will be automatically posted to this section of your LinkedIn profile.
EMAGINE B2B BLOG | TUESDAY, APRIL 10, 2012
[Linkedin] Think your Linkedin Company Page is Perfect? Think again.
In earlier posts, I have recommended a vast amount of best practices to make your LinkedIn Company Page, and your company presence really shine. LinkedIn Social MediaIn this post, we’ll look at some fine tuning areas that can make you stand out from the masses. Promote your Blog content with a Blog RSS Feed – this is [.].
MI6 MARKETING AGENCY | TUESDAY, JULY 12, 2011
[Linkedin] Something Linkedin Needs to Fix Now
Linkedin is and will continue to be a cornerstone network for me as a Professional Social Networker. m a big fan of Linkedin, have met and collaborate with great people within the company in Canada and the United States on a semi-regular basis. Company Page is essentially your Linkedin outpost for your company. Or is there?
FATHOM | THURSDAY, MARCH 27, 2014
[Linkedin] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
'LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. In other words, it’s better for LinkedIn members because they can follow the parts of your business they’re truly interested in. Don’t worry, it’s a good thing! link].
B2B MARKETING TRACTION | MONDAY, APRIL 14, 2014
[Linkedin] LinkedIn Product and Services Pages Discontinued
Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. Showcase pages allow a LinkedIn member to follow something a company is showcasing.
THE FORWARD OBSERVER | MONDAY, NOVEMBER 26, 2012
[Linkedin] How LinkedIn Company Pages Work Like Magic for B2B Marketers
Artillery B2B Marketing Blog > The Forward Observer With the new LinkedIn company page, B2B marketers can increase awareness of their company and products, improve search engine rankings and generate more leads. LinkedIn is the world’s largest professional social network. photo credit: Adriano Gasparri via photopin cc
VERTICAL RESPONSE | FRIDAY, FEBRUARY 20, 2015
[Linkedin] LinkedIn Launches Notification Center for Company Pages
'In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. Additionally, LinkedIn is trying to make it easier for company page administrators to navigate the notifications from their company page and personal network. What do you think of the LinkedIn notification center?
WEBBIQUITY | TUESDAY, AUGUST 27, 2013
[Linkedin] What are the Best Social Networks for B2B Marketing? (Research)
According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” Facebook LinkedIn Social Media Marketing Twitter
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 19, 2012
[Linkedin] Using LinkedIn as a Social Recruiting Tool
Do you know how to use LinkedIn for social recruiting? LinkedIn is the largest network of business professionals in the Western world. Now without doubt one of the single biggest impacts LinkedIn has had on the recruitment market is in the area of headhunting and candidate targeting. What To Focus On? Be Yourself!
WINDMILL NETWORKING | THURSDAY, APRIL 19, 2012
[Linkedin] Improving Your Social Recruiting on LinkedIn: 5 Tips to Optimize Your Company Page [INFOGRAPHIC]
Employment expert Alison Doyle defines social recruiting as when companies and recruiters use Facebook, LinkedIn, Twitter and and other social media sites to source and recruit candidates for employment. There are obviously many things you can do to optimize your social recruiting efforts on LinkedIn. LinkedIn Social Recruiting
SAZBEAN | FRIDAY, NOVEMBER 9, 2012
[Linkedin] How To Improve B2B Lead Generation On LinkedIn
Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). News & Notes
HUBSPOT | THURSDAY, SEPTEMBER 4, 2014
[Linkedin] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. That''s what happens often in LinkedIn Groups. Social Media
B2B LEAD GENERATION BLOG | TUESDAY, APRIL 21, 2009
[Linkedin] 5 steps for using LinkedIn as lead generation tool
Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential customers. Step #4 - Answer questions posted on LinkedIn.
SOCIAL MARKETING FORUM | WEDNESDAY, FEBRUARY 13, 2013
[Linkedin] Beyond the Faceless Business: Getting Your LinkedIn Profile Right
On LinkedIn, [.]. Social media marketing LinkedIn Groups six degrees of separationWe check out the profiles of businesses we consider working with all the time, regardless of the platform or source.
HUBSPOT | WEDNESDAY, FEBRUARY 19, 2014
[Linkedin] Want to Publish on LinkedIn? Now You Can
'Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network''s publishing platform. You''ll also be able to follow others'' content without being a LinkedIn connection. Here''s how it works.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 7, 2014
[Linkedin] Optimize Your LinkedIn Profile With These 10 Key Elements
'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. LinkedIn Summary.
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 19, 2011
[Linkedin] How to Get Linkedin Recommendations
B2B Lead Generation | Linkedin Recommendations. Linkedin is the premier business social network and to have a good profile, you need recommendations. Every business person needs a Linkedin profile – with a photo and recommendations. asked someone what she thought would be the best way to get more Linkedin recommendations.
B2B MARKETING INSIDER | WEDNESDAY, NOVEMBER 12, 2014
[Linkedin] The 15 Best LinkedIn Pulse Articles On Marketing
Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Hello, LinkedIn (319,397 pageviews / 1,152 comments) by Conan O’Brien.
HUBSPOT | TUESDAY, SEPTEMBER 30, 2014
[Linkedin] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. Here''s a quick little "template" you can use that makes for a LinkedIn recommendation that''s specific, honest, succinct, and helpful for the person you''re recommending. Awww, she has?!
WINDMILL NETWORKING | FRIDAY, AUGUST 16, 2013
[Linkedin] Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items
'LinkedIn continues to evolve at a fast pace – but is your profile still stuck in pre-2013 times? I’ve blogged about LinkedIn profile mistakes as well as LinkedIn profile inbound marketing tips and LinkedIn profile tips for 2013. It’s Comments Thanks Jennifer – I''ve been blogging about LinkedIn since.
SMASHMOUTH MARKETING | WEDNESDAY, MAY 26, 2010
[Linkedin] Lead Gen Tips: Use Google to Search LinkedIn
Since I was spouting all about LinkedIn at Chris Brogan's New Marketing Experience last month, he has recently been on a LinkedIn crusade to find all the tips and tricks burried inside. Although I love taking a little credit, his recent articles have been full of LinkedIn Goodness. Google using the site:linkedin.com parameter.
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 20, 2014
[Linkedin] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
'My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. You can create a closed group or an open group on LinkedIn. The LinkedIn group you build is a community and it needs community management. Start with your Product or Service in Mind.
VERTICAL RESPONSE | THURSDAY, FEBRUARY 20, 2014
[Linkedin] What LinkedIn’s New Blogging Tool Means for Your Business
'LinkedIn just announced it’s adding blog features to personal profile pages. It can be tough to get views on your business blog, but if you publish on LinkedIn, you share it with the professional contacts you’ve already built. Wondering how a post looks on LinkedIn? What’s in it for you? Here’s an example.
TRADESMEN INSIGHTS | TUESDAY, OCTOBER 2, 2012
[Linkedin] Are You Using LinkedIn to Drive Blog Traffic?
From a B-to-B perspective, I believe LinkedIn is probably one of the best and most under-used tools in social media. Chances are if someone likes what I have to say, they will share it with others not only on LinkedIn, but on other social platforms. LinkedIn is one of my best sources for traffic to this blog. Think about it.
THE POINT | MONDAY, FEBRUARY 22, 2010
[Linkedin] How to Answer a Question: 5 Tips for Making the Most of LinkedIn
One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 23, 2013
[Linkedin] The Ultimate LinkedIn Profile Tips Summary [Infographic] + 8 Stats
LinkedIn Uncategorized Business Infographic MarketMeSuite Online Communities Social Media Marketing Social network Twitter Featuring Contributions from Global Thinkers.
SAVVY B2B MARKETING | MONDAY, DECEMBER 12, 2011
[Linkedin] Getting found on LinkedIn: how keywords can improve your visibility
LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. If you’re on LinkedIn already, log in now, do a search on a keyword you feel people will use to find you, and see where you show in the rankings. Are you in the top 10? Headline. bet you have.