MARKETRI | TUESDAY, MARCH 26, 2013
[Linkedin] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
LinkedIn is more than just Facebook in a business suit. Perhaps most importantly, LinkedIn allows for easy touches that build business and relationships. Still, many professionals are not using LinkedIn to build meaningful relationships that could become the lifeblood of new business. How does it make LinkedIn networking easier?
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 6, 2012
[Linkedin] 5 Ways to Generate Leads from a LinkedIn B2B Company Page
Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. This is the most basic option for LinkedIn. 1.
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 29, 2015
[Linkedin] No Time to Maintain a Business Blog? Use LinkedIn Instead
If you don’t want to take the time to set up and contribute to a full-fledged blog, consider writing a few posts each month on your LinkedIn page. LinkedIn has a blog-like publishing feature that allows you to post content that is attached to your profile. Ready to start blogging on LinkedIn? ” What to post.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 29, 2012
[Linkedin] 3 Networking Tips with LinkedIn Groups for Business
LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs. LinkedIn Groups. Academics (9% of all users).
JUNTA 42 | SATURDAY, APRIL 18, 2015
[Linkedin] This Week in Content Marketing: LinkedIn Moves for Content Dominance
In this week’s episode, Robert and I discuss LinkedIn’s purchase of Lynda.com and what it means for LinkedIn and the content marketing industry. LinkedIn acquires Lynda.com (3:54): LinkedIn has announced that it has acquired Lynda.com, an online learning company, for $1.5 This week’s show. billion. Both are needed.
SOCIAL MEDIA B2B | THURSDAY, SEPTEMBER 12, 2013
[Linkedin] 4 Ways LinkedIn is All-In for B2B Content Marketing
LinkedIn has always been the professional social network and the most effective network for B2B marketers. The mission of LinkedIn is to connect the world’s professionals and make them more productive. The context of LinkedIn is professional. This is important to understand as LinkedIn is a customer first company.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, OCTOBER 3, 2008
[Linkedin] LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. related articles.
VERTICAL RESPONSE | MONDAY, JULY 8, 2013
[Linkedin] Should LinkedIn Groups Be Part of Your Social Strategy?
Labeled the “professional” social network, LinkedIn boasts nearly 250 million users. If this is your tactic when tackling LinkedIn, we’d like to share with you some thoughts on how to better utilize a very important and useful piece of your social strategy. This magical place is called LinkedIn Groups. All rights reserved.
VERTICAL RESPONSE | TUESDAY, JULY 1, 2014
[Linkedin] How to Set up LinkedIn Sponsored Updates
LinkedIn has always focused on the professional audience from the very beginning. However, like other social networks, LinkedIn evolved. Last year, LinkedIn began focusing on content marketing as a key piece of its growth strategy. Around the same time, LinkedIn introduced a new marketing option called Sponsored Updates.
WINDMILL NETWORKING | FRIDAY, AUGUST 16, 2013
[Linkedin] Professional LinkedIn Profile Tips: A Checklist of 17 Must-Have Items
LinkedIn continues to evolve at a fast pace – but is your profile still stuck in pre-2013 times? I’ve blogged about LinkedIn profile mistakes as well as LinkedIn profile inbound marketing tips and LinkedIn profile tips for 2013. It’s Comments Thanks Jennifer – I''ve been blogging about LinkedIn since.
WINDMILL NETWORKING | THURSDAY, JANUARY 10, 2013
[Linkedin] How to Use LinkedIn to Boost Your Real Estate Business
Change the way you market your real estate business by using LinkedIn. With more than 187 million members across 200 countries, LinkedIn has changed the way real estate professionals do business. Check out my top five ways to boost your real estate business and leverage the power of LinkedIn ! 1. Profile. billion in 2012.
VERTICAL RESPONSE | MONDAY, DECEMBER 9, 2013
[Linkedin] LinkedIn Goes All in with Content
There was a time not long ago in which the only reason you visited LinkedIn was to change your job title, or try to find out where your old college roommate works. However, LinkedIn has made sizable changes over the last couple of years, morphing themselves from a boring old business social network to a hip content marketing machine.
VERTICAL RESPONSE | WEDNESDAY, APRIL 15, 2015
[Linkedin] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. On your LinkedIn, Showcase Pages show up on the right-hand side of your page. Social Media LinkedIn Company Page
EMAGINE B2B BLOG | TUESDAY, JUNE 12, 2012
[Linkedin] Leveraging LinkedIn Group Analytics
Many B2B businesses are beginning to understand the incredible power of LinkedIn, especially in creating a customized Group. In April, LinkedIn expanded the functionality of its group statistics (located under the “more” navigation, under “Group Statistics”), giving you [.]. LinkedIn Social Media
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 19, 2011
[Linkedin] How to Get Linkedin Recommendations
B2B Lead Generation | Linkedin Recommendations. Linkedin is the premier business social network and to have a good profile, you need recommendations. Every business person needs a Linkedin profile – with a photo and recommendations. asked someone what she thought would be the best way to get more Linkedin recommendations.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 27, 2015
[Linkedin] LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections
Imagine how big my LinkedIn network would be if I connected with all of them. It turns out that many new employees use LinkedIn as a way to learn about colleagues in their company. According to LinkedIn 46% of people say that they look up coworkers on LinkedIn because it’s better than their employee directory.
EMAGINE B2B BLOG | TUESDAY, FEBRUARY 26, 2013
[Linkedin] Guidelines for Writing Your LinkedIn Company Page
LinkedIn company pages are like a personal profile for your company. Your company page is a mini-website for your company, but it’s located on LinkedIn so it’s easy for LinkedIn members to find. Writing for LinkedIn is very different than writing your website. LinkedIn company pages help your business.
WINDMILL NETWORKING | FRIDAY, FEBRUARY 7, 2014
[Linkedin] 4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn
Back in 2011 I wrote my 2nd book on LinkedIn called Maximizing LinkedIn for Sales and Social Media Marketing. At that time, I wrote, In order to maximize your company’s exposure on LinkedIn … every sales and marketing employee that represents your business needs to have a LinkedIn profile.
B2B MARKETING TRACTION | THURSDAY, JANUARY 3, 2013
[Linkedin] 3 Basic Things You Can Do on LinkedIn in 10 Minutes or Less
One of the biggest complaints about LinkedIn is that it takes too much time. Here are three things you can do, in ten minutes or less a week, to begin to engage with your connections on LinkedIn. 1. Reply promptly to messages on LinkedIn. LinkedInAnswer invitations to connect and reply to direct messages. Comment on them!
B2B MARKETING TRACTION | FRIDAY, APRIL 17, 2015
[Linkedin] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. ” Market on LinkedIn. How do you create brand awareness on LinkedIn? Create a LinkedIn company page.
VERTICAL RESPONSE | FRIDAY, FEBRUARY 20, 2015
[Linkedin] LinkedIn Launches Notification Center for Company Pages
In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. Additionally, LinkedIn is trying to make it easier for company page administrators to navigate the notifications from their company page and personal network. What do you think of the LinkedIn notification center?
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 19, 2012
[Linkedin] Using LinkedIn as a Social Recruiting Tool
Do you know how to use LinkedIn for social recruiting? LinkedIn is the largest network of business professionals in the Western world. Now without doubt one of the single biggest impacts LinkedIn has had on the recruitment market is in the area of headhunting and candidate targeting. What To Focus On? Be Yourself!
B2B MARKETING TRACTION | SATURDAY, OCTOBER 30, 2010
[Linkedin] How to Optimize LinkedIn Profile Website Links
Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! Instructions on Optimizing Your LinkedIn Profile Website Links. Tweet. Congratulations!
WRITING ON THE WEB | WEDNESDAY, MARCH 7, 2012
[Linkedin] LinkedIn Power Tips: Give Before You Receive
If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature. Recommendations in LinkedIn are social proof.
HUBSPOT | TUESDAY, JANUARY 7, 2014
[Linkedin] 20 LinkedIn Groups Every Marketer Should Join
What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. These are all types of discussions you''ll find in the SEO SEM group on LinkedIn. Who knows?
HALEY MARKETING | THURSDAY, DECEMBER 3, 2015
[Linkedin] What to Know about the Latest Changes to LinkedIn Groups
If you’ve checked your LinkedIn groups lately, you’ve noticed a pretty big change to the layout and security of these valuable sources of information, contacts and potential leads. What’s a LinkedIn Group and Why Do I Care? If you aren’t familiar with LinkedIn Groups, here’s a quick 101. All LinkedIn Groups Are Now Private.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JANUARY 27, 2011
[Linkedin] LinkedIn Just Turned You Into a Butterfly
The picture above is not a map of Africa on Acid, it’s a new LinkedIn product called InMaps. What am I supposed to learn from this ridiculous LinkedIn cotton candy butterfly? Isn’t there anybody at LinkedIn who is thinking “Ya know, this is really dumb. If I hover over a nodule I get somebody’s face.
BIZNOLOGY | WEDNESDAY, JUNE 20, 2012
[Linkedin] Everybody needs both Pinterest and LinkedIn
Penn). A few days ago, our fearless leader noted “nobody needs both Pinterest and LinkedIn.” But…Why don’t you need both Pinterest and LinkedIn? For others, LinkedIn. (Photo credit: Christopher S. ” And, generally, Mike’s absolutely right. Actually, you might. Read on to find out why.
WINDMILL NETWORKING | THURSDAY, JANUARY 3, 2013
[Linkedin] 8 Ways to Make LinkedIn Endorsements Work for You and Your Network
The question is not whether or not your give LinkedIn Endorsements a thumbs up or not: It’s about how you can best leverage them to benefit you and your network. LinkedIn Endorsements. Nothing in the history of LinkedIn has created so much “buzz” in the online community as this newest feature.
VERTICAL RESPONSE | FRIDAY, JULY 11, 2014
[Linkedin] Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]
Content Marketing Manager at LinkedIn. Miller provides excellent tips for small businesses on why using Sponsored Updates in LinkedIn as part of your social media strategy is a good idea. © 2014, VR Marketing Blog. Social Media advertising Jason Miller linkedin Small Business social network sponsored updates Strategy
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 20, 2014
[Linkedin] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
My friend Tom Skotidas and I recently talked about the keys to starting a LinkedIn Group as a means to generate leads for B2B companies. You can create a closed group or an open group on LinkedIn. The LinkedIn group you build is a community and it needs community management. Start with your Product or Service in Mind.
MARKETRI | WEDNESDAY, FEBRUARY 29, 2012
[Linkedin] Marketri LinkedIn Tip 13: Setting Up a Company Page on LinkedIn
You’ve set up a profile for yourself on LinkedIn, and hopefully your employees have also. Having a LinkedIn company page provides another outlet to share your message, company achievements, news, etc. – one of the reasons we’re on LinkedIn is to get our message out to as many connections as possible.
BLOG MY CALLS | THURSDAY, MAY 23, 2013
[Linkedin] The Dos and Don'ts of LinkedIn Marketing
LinkedIn will tell you how complete your profile is. post content from your LinkedIn profile. You can even post to your LinkedIn profile from Hootsuite or other tools. LinkedIn groups are an incredible tool that allows marketers to leverage their relationships, share content, and meet potential clients and partners.
HUBSPOT | SUNDAY, MAY 3, 2015
[Linkedin] 22 LinkedIn Hacks That'll Make You More Productive [SlideShare]
Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. There's a lot you can do with LinkedIn, so getting up-to-speed on and nailing the basic functions is a worthwhile exercise in itself.
TRADESMEN INSIGHTS | TUESDAY, MARCH 20, 2012
[Linkedin] Are You Using LinkedIn to Generate Leads?
LinkedIn has always been one of my best sources of activity to my blog. That’s why it wasn’t a big surprise to me when a recent study by HubSpot said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. Keep working to improve your content.
KOMARKETING ASSOCIATES | MONDAY, MARCH 3, 2014
[Linkedin] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.
HUBSPOT | WEDNESDAY, MAY 14, 2014
[Linkedin] 8 Companies Totally Rocking Their LinkedIn Company Pages
Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse.
WINDMILL NETWORKING | WEDNESDAY, OCTOBER 23, 2013
[Linkedin] The Ultimate LinkedIn Profile Tips Summary [Infographic] + 8 Stats
LinkedIn Uncategorized Business Infographic MarketMeSuite Online Communities Social Media Marketing Social network Twitter Featuring Contributions from Global Thinkers.
SAVVY B2B MARKETING | MONDAY, DECEMBER 12, 2011
[Linkedin] Getting found on LinkedIn: how keywords can improve your visibility
LinkedIn may have started out being a job board, but it has become a powerful B2B marketing tool for freelance professionals and others. If you’re on LinkedIn already, log in now, do a search on a keyword you feel people will use to find you, and see where you show in the rankings. Are you in the top 10? Headline.
WINDMILL NETWORKING | MONDAY, APRIL 9, 2012
[Linkedin] LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn
One of the biggest challenges in sales prospecting on LinkedIn is in how to find and contact those who are difficult to message through the site: The Untouchables. Luckily, LinkedIn offers several tools to aid in communication with your prospects. B2B Sales LinkedIn
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, JULY 2, 2008
[Linkedin] YouTube - What is LinkedIn? Part 2
What is LinkedIn? practical example of how LinkedIn works. practical example of how LinkedIn works. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn). LinkedIn-PCR Tutorial.
SOCIAL MEDIA B2B | WEDNESDAY, NOVEMBER 9, 2011
[Linkedin] 6 Ways That Facebook is Better Than LinkedIn for B2B Marketing
We often get the question about investment in LinkedIn vs. Facebook. You would think LinkedIn would be better for marketing to B2B customers. Ultimately, the overriding reason to consider Facebook over LinkedIn is that business people spend more time on it. Ways That Facebook is Better Than LinkedIn. 1. You can find them.
HUBSPOT | FRIDAY, MARCH 27, 2015
[Linkedin] 10 LinkedIn Groups Every Entrepreneur Should Follow
Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. With more than 30,000 members this is the largest discussion group on its topic in the LinkedIn network. If not, perhaps we’ll see you in one of our LinkedIn streams. Second, opinions are ubiquitous.
B2B MARKETING TRACTION | THURSDAY, FEBRUARY 17, 2011
[Linkedin] Does LinkedIn Make Your Phone Ring?
So, if I’m getting results, why do many business people still say, “I’m on LinkedIn – now what?” You can see your LinkedIn start date by going to Settings and looking at the date in the upper right corner of the screen.). As with all marketing, LinkedIn and other social media sites require discipline.
HUBSPOT | THURSDAY, JULY 31, 2014
[Linkedin] The Definitive Guide to Awkward LinkedIn Networking
But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite. It''s hard to trust people who leave most of their LinkedIn profile blank. Twitter is for sharing.
VERTICAL RESPONSE | THURSDAY, APRIL 10, 2014
[Linkedin] LinkedIn’s New Content Marketing Score
Do you ever wonder how effective your LinkedIn content is at reaching your target audience? The changes are the latest among several LinkedIn has made recently.). You get a grade, which is a score of 1-1000, and LinkedIn tells you how you can improve. Well, wonder no more. Intrigued? We thought you might be. All rights reserved.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Linkedin] 20 Skills You Won't Believe You Can Endorse People for on LinkedIn
When LinkedIn first came out with endorsements, my friend and I were talking about funny endorsements we could give each other: shirking responsibility; looking busy; passing the buck. We were saddened to learn LinkedIn doesn''t let you make up your own silly endorsements. What these skills really speak to is the ubiquity of LinkedIn.
SOCIAL MEDIA B2B | WEDNESDAY, JANUARY 4, 2012
[Linkedin] 5 Power Tips for B2B Company LinkedIn Profiles
In the B2B space, LinkedIn may be the best social media site to take stock in. Recently while gathering some data for my company’s website, I was surprised to see how many website conversions viewed our LinkedIn profile. Recently LinkedIn added this feature to Company Page Admins. Refresh your company LinkedIn information.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 8, 2012
[Linkedin] Utilizing Linkedin to Improve SEO and Organic Visibility
by Jason Miller Your company and its employees are on Linkedin, but are you optimizing their presence? read a recent article from Search Engine Land that talked about the link between Search Engine Optimization and Linkedin. The photographer captured multiple shots with several different poses of each employee. Click for full image.
B2BBLOGGERS | TUESDAY, MAY 22, 2012
[Linkedin] 25 Awesome LinkedIn Tips for B2B
Now to complete her “Awesome Tips” series, she takes on LinkedIn. How can you make the most of LinkedIn for your B2B company? Use keywords in your company description : Incorporate keywords into the description of your company on your LinkedIn page. What ways have you used LinkedIn to boost your B2B?
B2B MARKETING INSIDER | WEDNESDAY, JULY 29, 2015
[Linkedin] Change Your LinkedIn Profile From A Resume To A Reputation Destination
What does a good craft beer bar have in common with a great LinkedIn profile? There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. And you can get to the realization that you need to change your LinkedIn profile by asking yourself some very pointed questions.
HUBSPOT | MONDAY, OCTOBER 20, 2014
[Linkedin] 5 Tips for Improving Your Presence on LinkedIn [SlideShare]
You look them up on LinkedIn, of course. LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. Is your LinkedIn profile up to par ? Things You Should Be Doing on LinkedIn from LinkedIn for Small Business.
BUZZSUMO | THURSDAY, JUNE 25, 2015
[Linkedin] LinkedIn: The Heavyweight of B2B Content Marketing
LinkedIn has become the heavyweight B2B content marketing platform. decided to take a look at what the data tells us about the state of content marketing on LinkedIn and the content that works best. The Power of LinkedIn. Not convinced by LinkedIn for B2B marketing? LinkedIn Content Drives Shares and Engagement.
WINDMILL NETWORKING | WEDNESDAY, JULY 7, 2010
[Linkedin] LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!
Why has my LinkedIn account been restricted? This person is also not a LinkedIn LION and only has a few hundred connections. We are aware that you may be using an automated or manual process to systematically view LinkedIn web pages. The information within LinkedIn is provided by our users for usage on the site only.
SOCIAL MEDIA B2B | FRIDAY, SEPTEMBER 30, 2011
[Linkedin] [PREDICTION] What Will LinkedIn Do for B2B Marketers?
LinkedIn is the dominant social network for many B2B companies. Since LinkedIn began as a personal networking and job site, everything has revolved around personal profiles. Currently LinkedIn self-serve ads are connected to personal profiles, which means multiple people at a company cannot share responsibility for ads in one account.
HUBSPOT | MONDAY, SEPTEMBER 22, 2014
[Linkedin] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
It turns out that LinkedIn is one of the most powerful (yet often underutilized) social networks today. With a reported 313 million members, 40% of whom log in daily , LinkedIn is not a network to write off. And if you''d like to learn more about how to use LinkedIn, check out this guide.). 10) Looking for a new job on LinkedIn?
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, SEPTEMBER 6, 2013
[Linkedin] A LinkedIn Strategy That Amplifies Your Credibility
Lots of sellers don''t realize just what a big impact LinkedIn can have on their personal credibility. In our 2013 Sales & LinkedIn Study , we found that top sellers are doing far more than other salespeople to leverage LinkedIn to help them develop trust and credibility with their prospects and customers. Linkedin Posts.
CONTENTLY | WEDNESDAY, APRIL 27, 2016
[Linkedin] 10 LinkedIn Messages You Should Never Send to Freelancers
LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry. Here are ten of the most annoying LinkedIn messages freelancers receive, along with some polite responses to file away for future use. Voices Featured Freelancers LinkedIn PR
HUBSPOT | SATURDAY, SEPTEMBER 13, 2014
[Linkedin] 11 Lesser-Known LinkedIn Features You Should Be Using
We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Image Credit: LinkedIn.
HINGE MARKETING | FRIDAY, APRIL 17, 2015
[Linkedin] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create.
SOCIAL MEDIA B2B | WEDNESDAY, JUNE 20, 2012
[Linkedin] B2B Companies Can Target LinkedIn Updates
LinkedIn now lets companies target their status updates by a variety of factors. One of the tactics I mentioned in a post about B2B companies generating leads on LinkedIn was to use status updates to share content with your LinkedIn followers. This can help you better understand your vertical audiences on LinkedIn.
HUBSPOT | SUNDAY, DECEMBER 7, 2014
[Linkedin] How to Optimize Your LinkedIn Profile for Social Selling [Infographic]
But if your LinkedIn profile doesn''t include your three jobs and features a cropped picture of you from prom, you can''t really call yourself a social seller. If you''d like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. So, what exactly should your LinkedIn profile look like?
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 14, 2012
[Linkedin] B2B Marketers: How to Use LinkedIn Endorsements
LinkedIn recently made recommending your connections a lot more easy – maybe too easy, in my opinion! Why Did LinkedIn Add Endorsements? You can’t input your own recommendations on LinkedIn. So, LinkedIn decided to help us out by providing the new Endorsements feature. How Do Endorsements Work on LinkedIn?
MARKETING ACTION | THURSDAY, FEBRUARY 14, 2013
[Linkedin] Love Them or Lose Them – LinkedIn Endorsements
Linkedin Endorsements received highly mixed reviews when first introduced in September 2012, but I was all about them! updated my profile to include more skills and expertise than I care to admit and waited patiently for my first LinkedIn Endorsement. Have you warmed up to Linkedin Endorsements? Choose the right skills NOW.
HUBSPOT | TUESDAY, DECEMBER 10, 2013
[Linkedin] A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]
I must admit that, when it comes to marketing myself, I don''t take as much advantage of LinkedIn as I should. And neither does your company''s LinkedIn marketing. It''s divided up into a 5-minute daily LinkedIn regimen for marketers at the beginning, intermediate, and advanced stages. guess I prove ''em right. Social Media
VERTICAL RESPONSE | TUESDAY, SEPTEMBER 24, 2013
[Linkedin] Use LinkedIn’s New Channels to Grow Your Business
LinkedIn users can now follow channels , which are broken into broad-based topics such as marketing strategies, higher education and healthcare. According to LinkedIn , following channels that are connected to your business will keep you ahead of industry trends and allow you to engage with business leaders. Tip #2: Follow influencers.
HUBSPOT | FRIDAY, AUGUST 30, 2013
[Linkedin] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. LinkedIn Best Practices. 13) Use LinkedIn Announcements. Facebook Best Practices.
FEARLESS COMPETITOR | TUESDAY, MAY 29, 2012
[Linkedin] How to Create an Optimal Linkedin Profile
I’m amazed at the number of poor Linkedin profiles out there. Since I have a superb LinkedIn profile , let me see if I can help these men. Linkedin lets you add your website, your blog and your Twitter profile. Every Linkedin profile needs a recent photo. You should also publish recent blog posts to Linkedin.
BIZNOLOGY | FRIDAY, JUNE 15, 2012
[Linkedin] Nobody needs both Pinterest and LinkedIn
And LinkedIn. LinkedIn and Pinterest? Internet Marketing Business Digital marketing Internet marketing linkedin pinterestPhoto credit: Wikipedia. You’ve probably seen them coming. They look very cool, dressed head to toe in black. It’s those agency people. Yes, search marketing. Of course, a Facebook fan page.
HUBSPOT | MONDAY, FEBRUARY 9, 2015
[Linkedin] 6 Rookie Mistakes You Might Be Making on LinkedIn
It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes. It''s okay.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 29, 2014
[Linkedin] How to Win at LinkedIn Sponsored Updates
You might want to add LinkedIn Sponsored Updates to your social advertising arsenal. Unlike their predecessor (LinkedIn text ads) these posts appear in your audience’s update feeds, giving them a more organic appearance. Here’s a screenshot of LinkedIn’s targeting options: Check out the “Audience” tab on the top right. You can.
PR MEETS MARKETING | MONDAY, SEPTEMBER 3, 2012
[Linkedin] My top 5 don’ts of LinkedIn
When used well, LinkedIn is a powerful business networking community and tool. personally am more apt to accept a LinkedIn invitation to connect than Facebook. However, there are some pet peeves I have about LinkedIn. Spamming groups : I see more and more spam in my LinkedIn Groups. Be bold. Be eye-catching.
DIGITAL B2B MARKETING | FRIDAY, MARCH 25, 2011
[Linkedin] LinkedIn is the New B2B Media Powerhouse
For B2B marketers, LinkedIn cannot be ignored. Does LinkedIn have a defensible advantage as a B2B media player as they go into an IPO? Will the advertisers driving marketing revenue (approximately one-third of LinkedIn’s revenue) see results and continue investing? Resisting this trend is benefiting LinkedIn.
HUBSPOT | TUESDAY, NOVEMBER 18, 2014
[Linkedin] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. LinkedIn Best Practices. According to LinkedIn , more than four million companies have LinkedIn Company Pages. Facebook Best Practices.
MODERN B2B MARKETING | FRIDAY, JULY 19, 2013
[Linkedin] PPC for LinkedIn, What’s the Difference?
Author: Rachel Kavanagh Recently a large Enterprise client of mine embarked on a PPC campaign for LinkedIn to promote one of their little known B2B Services Products. So we went back to the drawing board and decided to try LinkedIn advertising. Is LinkedIn the right audience? . Is your service right for LinkedIn?
HUBSPOT | SUNDAY, FEBRUARY 22, 2015
[Linkedin] 10 Overused Words to Remove From Your LinkedIn Profile
Whether you''re looking for a job, attempting to establish your thought leadership, or widening your circle of connections to include influencers or potential clients, y our LinkedIn profile is a key component of your personal brand. This post originally appeared on the Sales section of Inbound Hub. Passionate. Creative. Driven. Responsible.
HINGE MARKETING | THURSDAY, FEBRUARY 26, 2015
[Linkedin] How to Use LinkedIn for Business Development
LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. Most likely, you’ll find these potential prospects on LinkedIn. On LinkedIn?
VERTICAL RESPONSE | WEDNESDAY, JULY 24, 2013
[Linkedin] How to Start an Awesome LinkedIn Group
One excellent way to establish credibility organically is to launch a LinkedIn Group. Duke Long, a commercial real estate agent in Indianapolis , has been engaging colleagues nationwide with a LinkedIn group focused on social networking. Social Media Commercial Real Estate is small by LinkedIn standards. Build engagement.
HALEY MARKETING | WEDNESDAY, SEPTEMBER 2, 2015
[Linkedin] Posting This Type of Content Will Get You 90% More Clicks on Your LinkedIn Posts
Every time I sit down and begin planning a LinkedIn sharing strategy I battle with what I think will work and what data proves will work. On the other, I have Google Analytics, LinkedIn Insights, and trackable URLs telling me what my audience wants to see, click, and share. So, what do I trust? Common sense says to trust the data.
HUBSPOT | MONDAY, SEPTEMBER 8, 2014
[Linkedin] How to Write the Perfect LinkedIn Invitation [Template]
So why would you invite someone to connect on LinkedIn with an introduction like that? Your message should show them that you actually care about connecting with them -- you weren''t just trolling LinkedIn, hoping to get your connections past the 500 mark. So, what does a perfect custom LinkedIn invitation actually look like?
EMAGINE B2B BLOG | THURSDAY, APRIL 11, 2013
[Linkedin] Are You Using LinkedIn Signal?
If you are working in the B2B industry, no doubt you have already dabbled in the wonderful world of LinkedIn. But are you using LinkedIn Signal? LinkedIn Signal is a powerful tool that allows you to filter information in your news stream. Are you using LinkedIn Signal? LinkedIn What are your experiences?
WINDMILL NETWORKING | FRIDAY, JANUARY 31, 2014
[Linkedin] Two LinkedIn Updates for This Week You Might Have Missed
LinkedIn continues to update the functionality of their platform on a regular basis, so I wanted to make sure you don’t miss out on the latest LinkedIn updates as well as understand the importance that these two recent enhancements have on how your business can best leverage LinkedIn.
HINGE MARKETING | TUESDAY, NOVEMBER 25, 2014
[Linkedin] LinkedIn Networking Tips: How to Increase Connections and Engagement
LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. LinkedIn’s headline default is your current position at your organization.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | TUESDAY, JUNE 4, 2013
[Linkedin] Example of a LinkedIn Strategy That Gets Big Payoffs
While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! Check out her LinkedIn strategies below to see why she is consistently a top salesperson. That’s why and how I use LinkedIn. LinkedIn helps me find the right people at the right companies.
WINDMILL NETWORKING | MONDAY, MARCH 12, 2012
[Linkedin] How to Become a Local Expert using LinkedIn
LinkedIn is one of the most underrated Social Networking site out of the big three, essentially the black sheep. Many people use LinkedIn with little to no result and some are being too general with what they want out of the platform. Becoming a Local Guru Most people used LinkedIn in a broad or global way. Job Title ? Gender ?
HUBSPOT | THURSDAY, SEPTEMBER 20, 2012
[Linkedin] Facebook Sees 1000% Jump in LinkedIn Referral Traffic After Twitter Dumps LinkedIn
You may remember that about two months ago, Twitter and LinkedIn announced they were parting ways. What their breakup meant was an end to the ability for marketers to sync updates from the two sites -- so no longer do you see tweets from your company's Twitter stream showing up on LinkedIn. Want more blog traffic from LinkedIn?
HUBSPOT | THURSDAY, DECEMBER 11, 2014
[Linkedin] A Visual Guide to Creating the Perfect LinkedIn Company Page
Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. To help you make the most of your LinkedIn Company Page, we''ve put together this visual guide , which features several “pro tips” provided by LinkedIn''s marketing team. Want to share this guide with your LinkedIn community?
HUBSPOT | THURSDAY, MARCH 27, 2014
[Linkedin] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. LinkedIn''s new Content Marketing Score will help arm you with the data you need to help grow your company''s presence on Linkedin. You''ve got to grow a business after all. PT/2 p.m.
TRADESMEN INSIGHTS | TUESDAY, MAY 29, 2012
[Linkedin] Are You Using LinkedIn For New Business Development?
LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) Find and follow client and prospective clients using LinkedIn’s advanced search features.
TRADESMEN INSIGHTS | TUESDAY, NOVEMBER 6, 2012
[Linkedin] LinkedIn Changes
LinkedIn recently introduced some changes to improve the overall Company Page experience and made it easier to interact with your connections. I’ve asked Rachel Kerstetter, our PR Engineer, to give our readers an overview of LinkedIn’s changes and how you can take advantage of them. Career section. Refined company information.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, JUNE 7, 2013
[Linkedin] Build a Highly Targeted Prospect List Using LinkedIn
Below you''ll read how he used LinkedIn to jumpstart his prospecting initiative. But first, a datapoint from Cracking the LinkedIn Sales Code , which highlights our 2013 Sales & LinkedIn Survey results. Clearly top sellers use LinkedIn fundamentally different from their colleagues. ( Get the full survey results here.)
HUBSPOT | THURSDAY, APRIL 25, 2013
[Linkedin] LinkedIn Launches New Contacts Tool to Make Relationship Management Easier
If you''re anything like me, you love LinkedIn not just for all its awesome marketing tools , but also for its fantastic personal networking features. Today, LinkedIn launched ''LinkedIn Contacts,'' a new tool to make it easy for users to build and maintain important relationships -- available on both LinkedIn.com and a new iPhone app.
WINDMILL NETWORKING | THURSDAY, MARCH 22, 2012
[Linkedin] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
Here are five strategic tips to help you properly establish your firm’s LinkedIn Company Page: Take Control : LinkedIn might have already created your page automatically, but now it is time for you to register yourself as the person who edits and controls the page. LinkedInWhat other tips would you add?
HUBSPOT | MONDAY, MARCH 17, 2014
[Linkedin] A Beginner’s Guide to LinkedIn Showcase Pages
Some brands have found a way to fix this issue on LinkedIn, specifically, by creating something called Showcase Pages. LinkedIn users can follow singular Showcase Pages without following the business or their other Showcase Pages. Differences Between Showcase Pages and Other LinkedIn Pages. What are Showcase Pages? Social Medi
B2B MARKETING TRACTION | FRIDAY, FEBRUARY 24, 2012
[Linkedin] Dear LinkedIn Member – About Your Invitation To Connect
On LinkedIn I usually only connect to people I know. For the rest of you, here are other reasons I am not likely to accept your invitation to connect on LinkedIn. 1. You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. 4. You do not have your photograph on your LinkedIn profile.
MARKETING ACTION | WEDNESDAY, DECEMBER 3, 2014
[Linkedin] Making the Connection: 7 Tips to Grow Your LinkedIn Network
It’s not easy to add connections on LinkedIn anymore. That’s why my LinkedIn network has grown over 30% in the last three months. Especially now, since I’m inviting you all to connect with me on LinkedIn.). Okay, now let’s take a look at seven ways to connect with people and build your LinkedIn network. It’s simple.
MI6 MARKETING AGENCY | WEDNESDAY, JULY 14, 2010
[Linkedin] What was Linkedin Thinking?
Audience: Linkedin Group Managers, Linkedin Product Managers, Community Managers. The primary tool and channel for our launch and to build the community was our Linkedin Group. There are hundreds of comments and many discussions in our Linkedin group. Then Linkedin changed the way groups worked ! Real different.
B2B MARKETING MENTOR | THURSDAY, OCTOBER 3, 2013
[Linkedin] LinkedIn Sponsored Updates: A Beginner’s Guide
The release of LinkedIn's Sponsored Updates a little over two months ago has many B2B marketers excited over its marketing potential. An example of a LinkedIn Sponsored Update by Intuit. Unlike marketing tools such as Google AdWords, LinkedIn allows companies to target an audience on a much more narrow level. percent.
INBLURBS | TUESDAY, SEPTEMBER 13, 2011
[Linkedin] 10 Great Ways How to Reach Global B2B Customers with LinkedIn
LinkedIn has about 100 million users from all over the world and the majority of 56% comes from outside the US. As the biggest business related social network, LinkedIn offers large opportunities for B2B to get in touch with future and to stay in touch with recent business partners. Register with LinkedIn and complete your profile.
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Linkedin] How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 LinkedIn