• B2B MARKETING TRACTION  |  THURSDAY, APRIL 24, 2014
    [Linkedin] Do LinkedIn Endorsements Drive You Crazy?
    Do you wonder how these endorsements get on your LinkedIn profile? Do you want to turn off LinkedIn endorsements altogether? It turns out that years after LinkedIn introduced the endorsement feature, it is still driving people crazy. When It Comes to LinkedIn Endorsements, Are We Lemmings? ). LinkedIn
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Linkedin] CEOs: You Can't Afford to Ignore Social Media Anymore
    In fact, according to a study conducted by CEO.com and DOMO , as of June 2013, a whopping 68% of Fortune 500 CEOs did not have any social presence whatsoever -- even on LinkedIn, the CEO social platform of choice. Graphic from the 2013 CEO.com Social CEO Report (Fortune 500 CEOs on LinkedIn). of Fortune 500 CEOs on Twitter.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Linkedin] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 'Earlier this month MarketingSherpa released a chart from last year’s Email Marketing Benchmark Report, highlighting budget priorities across various B2B marketing programs. always find it interesting that “SEO” gets put in an isolated category. From How so?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Linkedin] #WorldsToughestJob: A Truly Human Video
    LinkedIn profiles. 'Author: DJ Waldow I’ve been speaking (preaching?) a lot lately about the power of “being human.” I’ve been blogging about it , tweeting about it, presenting about it, and talking to my co-workers about it. But I’ve also been doing my best to practice what I preach – because this isn’t just my latest “pet peeve.” ll wait.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 23, 2014
    [Linkedin] Making the Case for B2B Content Marketing: Why Professional Services Executives Should Care
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories How to Become a Visible Expert: A Conversation With Mark Amtower 3 Strategies to Take LinkedIn to the Next Level What Every Managing Partner Needs to Know About Marketing Professional Services So, what is content marketing? Writers.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Linkedin] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    PT) -- executives from Facebook, LinkedIn, and Twitter will distill the good advice from the bad. Learn from experts at Twitter, Facebook, and LinkedIn in a free webinar today at 2 p.m. 'If you''re running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 23, 2014
    [Linkedin] Where do B2B and B2C Sales and Marketing Overlap? What Lessons Can We Learn?
    Follow Ve Interactive on Twitter Follow Beth on Linkedin 'Sales Prospecting Perspectives is pleased to bring you a guest post from Beth Cohen King, Director of Marketing at Ve Interactive. In a recent companywide meeting at Ve Interactive US HQ , we discussed Steve Job’s secrets to great presentations. And why should they continue to care?
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 23, 2014
    [Linkedin] The Role of Content In The Future of Marketing [SLIDESHARE]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. Tweet This ). Content marketing is more than a buzzword! 
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Linkedin] 7 Unglamorous, Unpopular Truths About Content Marketing
    Three ways we try to get in front of new audiences are: Writing for LinkedIn, Huffington Post, Forbes, and other business publications, or getting them to syndicate articles that we already published on our blog. So, that''s what I did. For several years now I''ve been a creator/writer/designer. You learn what matters and what doesn''t.
  • FATHOM  |  MONDAY, APRIL 21, 2014
    [Linkedin] What Is Revenue Marketing?
    It sounds simplistic, but consider what Nicolas Draca, LinkedIn’s head of demand generation, says: A passionate worker is not just a “doer,” but an “owner.” 'Time out. I’m blowing my whistle! Take a seat and grab a cold towel. Revenue marketing requires this old mistrust to be retired. Be forewarned.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 21, 2014
    [Linkedin] Time to Bring Down the Curtain on Green Theatre
    Getting & Losing Business Random Rants B2B marketing bizmarketer C-Suite corporate overlords Elizabeth Williams getting the business green marketing green theatre linkedin P-Cube '“Sustainability is a topic that IBM’s really passionate about. English translation: At IBM we can get some mileage out of sustainability. Really  complicated. So
  • HINGE MARKETING  |  MONDAY, APRIL 21, 2014
    [Linkedin] How to Become a Visible Expert: A Conversation With Mark Amtower
    Potential clients are more likely to use online search or social media (especially LinkedIn) then they are to ask a friend. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. One is a survey of over 1000 professional services buyers and the other is an in-depth study of 130 high visibility experts.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Linkedin] The Critical Ingredients Of Effective Demand Generation
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Be patient !
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Linkedin] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    Schools That Are Totally Rocking Their LinkedIn University Pages. Colleges have started creating LinkedIn University Pages in order to appeal to and engage high school students. 'Making mistakes is frustrating. As it is, there is never enough time in the week to accomplish everything that you want to get done. In a Sales Slump?
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Linkedin] 8 Types of Content to Help Engage Prospective Students
    You can also create LinkedIn groups for your alumni and invite prospective students to join them so they can connect directly with graduates. Featuring videos on your website, sharing them on social media -- on Facebook, Twitter, and LinkedIn, in particular -- as well as via email are the best ways to get your content out there.
  • HINGE MARKETING  |  FRIDAY, APRIL 18, 2014
    [Linkedin] 3 Strategies to Take LinkedIn to the Next Level
    'In professional services marketing, research shows LinkedIn is the most effective social network for producing referral traffic and generating qualified leads. Many B2B marketers use LinkedIn on a fundamental level. Here are a few strategies to consider: Leverage LinkedIn as a Top Promotional Outlet. On LinkedIn?
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Linkedin] Content marketing metrics and analytics: it’s all about you
    For example,  Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Linkedin] 13 Solutions to Your Most Common Landing Page Problems
    Check out our guides for growing your following from Facebook , Twitter , LinkedIn , and Pinterest. 'On the surface, landing pages seem simple, right? They''re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go. right?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Linkedin] 10 Education Blogs You Should Follow According to Teach.com
    Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. 'Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. 1) Inside Higher Ed. 2) The Learning Network.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Linkedin] Top 3 Tips for Optimizing Social Advertising on Facebook
    Social media users are being targeted now in more ways than ever: in Facebook news feeds, LinkedIn profiles, promoted tweets, and much more. 'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B in 2010 to $8.3B in 2015. Advertising within news feeds.
  • TRADESMEN INSIGHTS  |  THURSDAY, APRIL 17, 2014
    [Linkedin] 8 Tips for Media Interviews
    If you don’t know the editor, familiarize yourself with the editor by reviewing past issues of the publication and checking out the editor’s LinkedIn profile. 'Today we have a blog post from Rosemarie Ascherl, PR Foreman at Sonnhalter, discussing tips for successful media interviews. Once an interview is scheduled, what do you need to do?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Linkedin] A Handy Guide to Optimizing Your Social Media Channels
    One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. LinkedIn.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Linkedin] Grow Your B2B Audience by Considering Size, Engagement and Value
    The kneejerk reaction with B2B is to say, “Oh, well, you should consider LinkedIn.” And out of the woodwork come folks who really appreciate that industry and are willing to share it in what are ostensibly personal social networks like Facebook, as opposed to just professional ones like LinkedIn. 'Jeffrey K.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Linkedin] What is a Visible Expert?
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'A Visible Expert℠ is an industry expert that is well-known in the marketplace. Your firm likely has individuals that are well-respected and are the internal experts on your industry.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 16, 2014
    [Linkedin] Better Processes & Improved Focus with Queue-Based Lead Management Platforms
    Connect with Kevin on LinkedIn and Google 'AG Salesworks is pleased to bring you a guest post from Kevin Thornton , Executive Vice President - Sales & Marketing for VanillaSoft. Here is a statistic that may give you a jolt: “only 25% of leads are legitimate and should advance to sales.” Source: HubSpot ). Source: Tele-Smart.com ). hours.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Linkedin] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    'LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. UC Berkeley allows both their alumni and students to post on their LinkedIn page. So, how does your school use its LinkedIn University Page?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Linkedin] Fixing Your Sucky Website Step Three: The End Game
    Ad Agencies Websites ad agency B2B marketing bizmarketer consultants Elizabeth Williams Hand-Wringers Keebler Elves linkedin website 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. Step Two had us updating images and fixing navigational dead ends.
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Linkedin] B2B social media – a two horse race?
    This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from LinkedIn which has galloped from behind and is now used by 94% (in 2013 it was 82%). . Importantly, it looks as if LinkedIn is set to hold this lead as the B2B marketer’s favourite.  'Social media is time consuming.  It’s Google+. 
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Linkedin] Remember LinkedIn for social media marketing
    LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name. Completely Fill Out Your LinkedIn Profile. Maybe you set up your LinkedIn profile years ago. Blogging?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Linkedin] How the Klout Acquisition Affects the Future of Influence Marketing
    Social Media Influence advertising beta Business content customers Facebook Foursquare Google LinkedIn marketing Mashable potential Privacy recommendations start the social Twitter video WordPress YouTube 'To Greater Personalization The last few months have been particularly fertile in social media industry. Fix it.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 14, 2014
    [Linkedin] LinkedIn Product and Services Pages Discontinued
    Today LinkedIn Products and Services pages will be discontinued. LinkedIn has been sending emails and posting alerts about discontinuing its Products & Services tab under Company Pages. Now, LinkedIn is offering Showcase pages instead. Showcase pages allow a LinkedIn member to follow something a company is showcasing.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Linkedin] The End Game: How to Create Opportunities Early In Inside Sales
    Use LinkedIn and Data.com to pull in better titles/contacts. LinkedIn is a professional social network filled to the brim with contacts who may need your product/service. Make yourself available and present yourself more like a consultant on LinkedIn. But not only is sales a month-to-month game; it''s also quarterly and yearly.
  • HINGE MARKETING  |  MONDAY, APRIL 14, 2014
    [Linkedin] What Every Managing Partner Needs to Know About Marketing Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Every day, managing partners are required to make decisions about topics we are not fully informed about. One day it may be about investing in a new piece of software, the next it may be about structuring a new compensation system. Little Perspective Please.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Linkedin] 83 Exceptional Social Media and Marketing Statistics for 2014
    What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase; 19% say the same for Twitter. The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). No, not that.)
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Linkedin] How Can Content Marketing Generate Leads?
    In addition to custom content and teasers naturally placed on these channels, you can also capitalize on paid advertisements and boosted posts, like these examples on Twitter and LinkedIn. 'Content marketing is in essence, the creation of content to promote your brand. How Does Content Marketing Work? Rate Calculators. Product Comparisons.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Linkedin] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    If you''re sharing your content on your Facebook Page, LinkedIn, Twitter, and even Instagram, you have a much bigger chance of getting those students to visit your website, download your content, and provide you with their contact information. Build a LinkedIn University Page. Offer information online that you would usually print.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Linkedin] How to Grow Your Email Contacts Organically
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'The benefits of email marketing have been proven time and time again. Here are a couple notable statistics. About half of B2B companies spend at least 10% of their marketing budgets on email, and email marketing’s ROI has been found to be 127%. in return.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Linkedin] Uncovered: The Future of Mobile Marketing
    LinkedIn users who access LinkedIn via a mobile device tend to be more active, in comparison to desktop LinkedIn users. 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. In the U.S. billion. Facebook (74%).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 11, 2014
    [Linkedin] How Do You Tie Your Content Back to Your Vision?
    You’ll know from my two previous Linkedin Influencer Posts, here and here , I believe this is a critical part of getting content right. You’ll know from my two previous Linkedin Influencer Posts, here and here, I believe this is a critical part of getting content right. 'By Aaron Crowther, {grow} Community Member. just recently got a.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Linkedin] LinkedIn’s New Content Marketing Score
    'Do you ever wonder how effective your LinkedIn content is at reaching your target audience? The changes are the latest among several LinkedIn has made recently.). You get a grade, which is a score of 1-1000, and LinkedIn tells you how you can improve. Well, wonder no more. Intrigued? We thought you might be.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, APRIL 10, 2014
    [Linkedin] [Video] Leverage LinkedIn Connections to Crack Into New Accounts
    'What strategies do I recommend for using LinkedIn to connect with others? That''s the power of LinkedIn. Here are three ways that can really help you out. Check your prospect''s profile. Often, you can see what they''re responsible for and even some of their objectives. Finally, check out Recommendations. Who recommended her?
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Linkedin] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    'Employees at B2B companies know that LinkedIn is the B2B network. In 2004, when I was running digital marketing for a financial services company, one of my project managers told me he had joined LinkedIn. LinkedIn is more like a rolodex on steroids and then some. asked him what it was. His answer? What do you stand for?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Linkedin] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Even outside of your company, find other people like you through local user groups, LinkedIn, volunteer opportunities, and technology conferences like Summit. 'Author: Maggie Jones We’ve officially reached the final day of Marketo’s Marketing Nation Summit 2014. All in all, it was an unequivocal success. it was time to kick back.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Linkedin] SlideShare Presentation — Finding Experts: Why & How Clients Find Visible Experts
    To learn more about the results of our new research, download a free copy of our new report, Finding Experts: Why & How Clients Seek Visible Experts℠ On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. What benefits do they see? The top benefits of engaging a Visible Expert℠ as named by buyers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Linkedin] 29 Signs Your Business Is Not Ready For Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'How do you know your business is ready for content marketing? You’re not alone. One question I get asked a lot is “how do we know our business is ready for content marketing?”
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 9, 2014
    [Linkedin] Are You Getting Your Sales Force Involved in Social Media?
    Here are four things salespeople can do that will help marketing by using social media: LinkedIn  - Make sure all your folks are on LinkedIn and their profiles include a uniform and concise description of the company. Have your salespeople join and be active in LinkedIn groups. Make sure they know you have a blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Linkedin] 7 Essential Mobile Apps for Marketers
    Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Evernote Hello.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Linkedin] Using Social Data to Improve Student Recruitment Online
    Without spending any money, you can set up an ad on Facebook, Twitter, YouTube or LinkedIn. 'With a shrinking pool of applicants, colleges are forced to get creative in attracting prospective students –a reality that enrollment managers know all too well. Which Channels? Look at Data within Social Advertising.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Linkedin] Content ROI Is a Myth
    LinkedIn also released updated Company Page analytics last summer. 'As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” The Indicators of Content Success. The Content ROI Myth.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 8, 2014
    [Linkedin] Positioning Executives as Industry Experts via Social Media
    Public Relations articles channels company content etiquette Expert Facebook Google LinkedIn Manage managing messages potential professional profiles Publishing start strategy time updates 'The days of PR carefully controlling the message and acting as the buffer between executives and the media are long gone. Fix it.
  • B2B VOICES  |  TUESDAY, APRIL 8, 2014
    [Linkedin] Five Years of B2B Voices
    Our top five posts from five years: Don’t overlook the power of LinkedIn groups. Why LinkedIn’s company pages now matter more. 'Five years ago we launched this blog. We’ve looked at topics such as SXSW , social networks , real-time B2B , strategy , reviewed books , content , content curation  and blogging.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Linkedin] 70 New (Really) Marketing Automation Stats
    Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). 'They’re getting old. It’s also 3 years old. You can find it in the Q2 2011 Forrester Wave™ report.).
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Linkedin] 70 New (Really) Marketing Automation Stats
    Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). Top B2C platforms:  Facebook (89%), Twitter (80%), YouTube (72%), LinkedIn (71%), Google+ (55%), and Pinterest (53%). 'They’re getting old. It’s also 3 years old. You can find it in the Q2 2011 Forrester Wave™ report.).
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Linkedin] Visible Expert Profile: Staci Riordan
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'At Hinge we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This profile focuses on Staci Riordan, a Visible Expert for fashion law.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 7, 2014
    [Linkedin] What If Your Prospects Are Not Using Social Media?
    This is predicated on the formula … I’m on LinkedIn + he’s on LinkedIn = sale (b.t.w., What if he is not on LinkedIn, or Twitter, or Facebook, or … … Continue Reading. 'Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Linkedin] Content Marketing Must Focus On Customer Value
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014  report by Forrester Research, Inc., Content Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Linkedin] Customer-Obsessed Marketing Is Your Next Competitive Edge
    'by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. Read the full article on LinkedIn. Marketing Efficiency consumizeration customer obsession IT LinkedIn influencers Mark Hurd marketing changes marketing evolution marketing role
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Linkedin] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    The Ultimate Cheat Sheet for Mastering LinkedIn. LinkedIn is the most popular social networks for professionals as well as one of the top social networking sites overall. Despite being a powerful platform, LinkedIn often gets underutilized by marketers. In this blog post , learn how to use LinkedIn to its fullest potential.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Linkedin] The U.S. EEOC Turns Its Attention To Social Media in the Workplace
    Social Media and Employment Law Blog Business Clients company customers employer Employment example Facebook LinkedIn management marketing media policy potential reasons Searching technology tools Website 'The law surrounding social media in the workplace still lags a long way behind the ubiquitous use of social media.  While the U.S. Fix it.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Linkedin] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    Personal Branding brand branding Business company difference executive find internet LinkedIn media presence profile recently reputation the social time video Website WordPress 'What’s in a domain name for executive personal branding? lot more perception and power than you might think. What the heck is a Top … Continue Reading.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Linkedin] How to Tweet Around the Clock Without Being on Twitter 24/7
    Let LinkedIn Pulse direct you to important industry stories. 'If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. Because those who tweet more often, tend to have more followers. Here''s a guide to get you through it all.
  • HINGE MARKETING  |  THURSDAY, APRIL 3, 2014
    [Linkedin] Hinge’s Fab Five: March 2014
    LinkedIn Company Pages Get Facelift with Showcase Pages. LinkedIn recently announced that it’s retiring the Product and Services tabs on company profile pages, effective April 14th. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn 'Top Professional Services Marketing Content from March 2014.
  • VIEWPOINT  |  THURSDAY, APRIL 3, 2014
    [Linkedin] Tweet Less and Talk More
    Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. They will not take your cold calls or read your form emails, nor do they want to hear from you on LinkedIn. 'Toss the technology. Relationships rule in sales.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin] Social Media 101 for Technology Firms
    For most professional services firms, tech providers included, LinkedIn is a great way to connect with your industry and those who need your industry’s services. Out of the many seekers of professional services who check out social media before buying, 70% consult LinkedIn. On Twitter or LinkedIn? 'You get it. Expertise.
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin] Is Free CRM Software Right for Your Business?
    ZohoCRM ’s free edition features customer account and contact management, lead and sales opportunity tracking, email templates and integration with Facebook, LinkedIn and Twitter. Integration Gmail, Yahoo, LinkedIn Google Apps, Evernote, Outlook, Facebook, Twitter LinkedIn, Facebook, Twitter. What Free Solutions Are Available?
  • WRITTENT  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin] 30 Killer Resources to Learn Content Marketing
    LinkedIn’s Content Score. Image credit:  LInkedIn. Get an objective measure of your content’s performance with this all-new tool from LinkedIn. 'Image credit Adobe. Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. Content Marketing Made Easy.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin] 8 Tools Every Great Salesperson Needs
    LinkedIn. This one shouldn’t be a shocker, but you’d be surprised how many people aren’t taking advantage of everything LinkedIn has to offer. There was a time when LinkedIn was something of a joke and connection requests were seen as silly. LinkedIn is where relationships are being made and deals are being struck. Enjoy.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin] Fixing Your Sucky B2B Website Step Two: Be Less Disgusting
    Websites B2B marketing bizmarketer Elizabeth Williams linkedin 'Last week we discussed how a sucky B2B website can make happy people sad and sad people drunk. My friend Aileen, who uses her website as a proxy for her failed marriage, is doing much better. And that’s what Step Two is about: a website less disgusting. Fix your dead ends.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin] The Top 8 Social Networks For Business
    The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. The content that performs well on Facebook can be very different from that which performs well on Twitter and LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 2, 2014
    [Linkedin] Should you be betting on someone else’s content?
    Jonathan Becher, SAP’s CMO, has published 12 articles on LinkedIn. Nearly 30,000 people are now following Jonathan on LinkedIn. Jonathan Becher, SAP''s CMO, has published 12 articles on LinkedIn. Nearly 30,000 people are now following Jonathan on LinkedIn. 'By Eric Wittlake, {grow} Contributing Columnist. built my.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Linkedin] 7 Tips for a Rocking Social Media Strategy
    While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages. 'An estimated 88% of brands today are using social media for marketing. If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. Define Your Goals.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, APRIL 1, 2014
    [Linkedin] Be Conscious of Your Personal Online Presence in Inside Sales
    Outside of LinkedIn, most sales professionals have yet to take control of their online identity. You could be adding value to discussions in LinkedIn groupsor networking with other professionals in your industry. 'Businesses consciously take great measures to create and sustain a positive online identity.
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 1, 2014
    [Linkedin] Move your website forward in 2014, or risk losing significant ground
    'Yesterday, our Senior Strategist David Hubbell published an article on LinkedIn that zeroed in on a serious risk facing B2B companies this year. In short, there have been recent and significant changes in the way websites are designed and built that will affect your online marketing success. The good news? B2B Web Strategy Web Design
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Linkedin] A Small Biz Guide to Digital Marketing Acronyms
    There’s a wide variety of social media platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ or writing your own blog. 'There are semi easy-to-understand acronyms you might use in everyday life like, LOL (laugh out loud), ASAP (as soon as possible), TBD (too be determined) and even BYOB (bring your own beverage).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Linkedin] 6 Trends Highlighted at Social Media Marketing World
    When it comes to social advertising, Facebook still dominates the space with 90% of marketers claiming to regularly use Facebook ads versus 20% using LinkedIn ads, and 17% using Twitter ads. 'by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Blog, blog, and blog! 
  • BIZNOLOGY  |  MONDAY, MARCH 31, 2014
    [Linkedin] Is marketing trying to annex the organization?!
    LinkedIn and Facebook can be used for purposes of both employment and product branding.). Slider Social Business Social Media Marketing Business collaboration content marketing strategy cross-functional integration Facebook HR linkedin marketing Social business social media social media marketing social media strategy
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Linkedin] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • HINGE MARKETING  |  MONDAY, MARCH 31, 2014
    [Linkedin] New Research Report: Why and How Clients Seek Visible Experts
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Hinge has just released a new study on why and how clients select and use high visibility experts. It’s called Finding Experts: Why and How Clients Seek Visible Experts and is available as a free download. About the Research. How Clients Find Experts.
  • BIZNOLOGY  |  MONDAY, MARCH 31, 2014
    [Linkedin] Is marketing trying to annex the organization?!
    LinkedIn and Facebook can be used for purposes of both employment and product branding.). Slider Social Business Social Media Marketing Business collaboration content marketing strategy cross-functional integration Facebook HR linkedin marketing Social business social media social media marketing social media strategy
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Linkedin] The Key to Persuasive Writing? Stop Couching!
    With your B2B audience, you should look at ways to get ramped up on LinkedIn" instead of "I just think you should try out LinkedIn. 'A few weeks ago, a couple HubSpotters and I were talking about something people do all the time, but shouldn’t. “I could be wrong, but I think …” or. Why We Couch. ” Or.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 30, 2014
    [Linkedin] A Show By-Product – Superb at Introductions
    Former client from years ago wanted to meet a specific man on LinkedIn. 'Stephen Dubner, Freakanomics. Sometimes unexpected benefits come from things you do. I’m REALLY good at connecting people. That helped me become quite well-known and gave me tons of business relationships. They contacted me. lined up a great speaker for them.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Linkedin] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Maybe the CEO him or herself does not post actively on Twitter, but the company’s CMO might, or the company’s LinkedIn Pages showcase hiring patterns that are relevant to your company’s services. But what if you are a niche company, with a niche product that can only be used by a finite audience? Always Be Influencing.
  • HINGE MARKETING  |  FRIDAY, MARCH 28, 2014
    [Linkedin] Webinar Recap: How to Develop a Successful Content Marketing Program
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'It wasn’t that long ago that marketing experts were just starting to talk about B2B content marketing as possibly becoming the marketing approach of choice for firms in the professional services community. Why the struggle? Research.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Linkedin] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. LinkedIn''s new Content Marketing Score will help arm you with the data you need to help grow your company''s presence on Linkedin. You''ve got to grow a business after all. PT/2 p.m.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MARCH 27, 2014
    [Linkedin] Fixing Your Sucky B2B Website: Step One
    Websites B2B marketing bizmarketer Elizabeth Williams linkedin website 'My friend Aileen is breaking up with her husband Dan. It’s going the way such things usually do, and Aileen is self-medicating with a nice pinot noir when she isn’t building Dan-shaped snowmen to run over in her driveway. Step One: Fix the Windows.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Linkedin] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    'Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. This comes as little surprise though, since LinkedIn launched Showcase pages late last year, which will become the effective replacement. 75 to 200 Character Page Description.
  • VIEWPOINT  |  THURSDAY, MARCH 27, 2014
    [Linkedin] The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B
    LinkedIn announced it is expanding its mobile advertising opportunities for B2B marketers. 'I was delighted to be invited as guest #5 on Paul Gillin and Allan Schoenberg’s FIR B2B podcast. The format of FIR B2B is brilliant. blog accompanying the podcast provides a link to this data. More information and links in the blog. Voicemails work.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 27, 2014
    [Linkedin] 5 Design Principles That Drive Social Customer Experience Marketing
    Customer Experience Marketing accounting Blog Business company content customers executive Facebook LinkedIn management marketing messages neal reasons sales start strategy technology the social Twitter 'Traditional marketing used to be known for its inside out approach. … Continue Reading.
  • FATHOM  |  THURSDAY, MARCH 27, 2014
    [Linkedin] LinkedIn Eliminates Products/Services Tabs in Lieu of Showcase Pages
    'LinkedIn recently announced that it will discontinue the Products & Services tabs on April 14th in favor of the Showcase pages it released back in November 2013. In other words, it’s better for LinkedIn members because they can follow the parts of your business they’re truly interested in. Don’t worry, it’s a good thing! link].
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    'A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now. With the advent of platforms like social media and sales and marketing automation, we often see a blurred line where marketing stops and sales begins. It’s wider at the top.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin] The economics behind Copyblogger’s decision to end blog comments
    Her explanation: 1) The blog-related conversations are also taking place on other forums like LinkedIn and Google+. Her explanation: 1) The blog-related conversations are also taking place on other forums like LinkedIn and Google+. While some may judge this to be a questionable move, I don’t. They really didn’t say.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories 3 Ways to Get the Most Out of LinkedIn Groups 5 Things Every Managing Partner Must Do To Drive Organic Growth 10 Ways B2B Content Marketing Goes Bad 'First the good news. But a lot of A/E/C firms are missing the boat. Email marketing.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    6) Join SEO-focused LinkedIn Groups. Whenever I want to see intelligent discussions about topics involving my professional career, I turn to LinkedIn Groups. There are so many resources you can find in LinkedIn groups relating to your areas of interest. 'Doesn''t it seem like every time you turn around there''s a new SEO update?
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin] LinkedIn Changes for Your Company Page
    'I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. After April 14, the best ways to extend reach on LinkedIn  will be through Company Updates or Showcase Pages. LinkedI
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin] Why Modern Marketers Fail at Big Data
    Find her on Google+ or LinkedIn '(and how to stop failure from happening). Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. You can find her on Google + ! businesses each day. Esurance.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Linkedin] 6 Ways Social Data Can Inform Your Marketing Strategy
    You can export that data into an excel spreadsheet and sort by the different networks to see what content resonated best on Facebook, Twitter, and LinkedIn. 'Social media has historically been a great conversational tool for businesses. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy.
  • EVERYTHING TECHNOLOGY MARKETING  |  TUESDAY, MARCH 25, 2014
    [Linkedin] New Report: Alliance Marketing Trends 2014
    Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. 'The results from our new study on Alliance Marketing are now available! Download it here.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Linkedin] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? In recent years, content marketers have learned to leverage visuals, and social marketers should be following suit.
  • SALES CHALLENGER  |  TUESDAY, MARCH 25, 2014
    [Linkedin] 4 iPad Apps Reps Must Have
    Cardmunch : LinkedIn is increasingly becoming important for reps to build and maintain relationships with professional contacts. Cardmunch updates customers’ business card details with reps’ address book contacts and adds them to LinkedIn. What reps like most is its real-time use without setting up a third party platform.
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