• MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Linkedin] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • HUBSPOT  |  SUNDAY, MAY 3, 2015
    [Linkedin] 22 LinkedIn Hacks That'll Make You More Productive [SlideShare]
    Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. There's a lot you can do with LinkedIn, so getting up-to-speed on and nailing the basic functions is a worthwhile exercise in itself.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 1, 2015
    [Linkedin] Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media
    Twitter | Google+ | LinkedIn |. Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media” Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. Humor shows off your authenticity. It connects to positive emotions.
  • HINGE MARKETING  |  THURSDAY, APRIL 30, 2015
    [Linkedin] New Research on the Visible Expert? Advantage in Management Consulting
    On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. As a management consulting firm, you’re constantly navigating the challenges that come with a continuously changing industry. That’s where Visible Experts come in. percent) Dealing with a Difficult Economy/Competitive Marketplace (25.2
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Linkedin] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. Question #1: What are the goals of the strategy?  . Targeted publish date.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 30, 2015
    [Linkedin] 10 Fantastic Instagram Posts and Why they Work
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Don’t let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Author information. Peg Fitzpatrick. And her job.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Linkedin] 9 Ways to Generate Leads with Mobile Marketing
    Use LinkedIn Mobile Features to Target Your B2B Customers. More than half of LinkedIn Inbox page views are happening on mobile devices, so why not leverage this B2B tool in your next mobile campaign? Here are 10 things B2B marketers should be doing on LinkedIn. Mobile is huge. We get it. The statistics continue to prove it.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Linkedin] 5 B2B Social Media Tips to Drive Prospect Engagement
    Here are five tips for using B2B social media to give clients and prospects the green light to reach out and engage: Join and Post on LinkedIn Groups With more than 330 million people (primarily professionals) on LinkedIn, you can think of this B2B social media platform as business networking on a scale never before possible.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Linkedin] Task management is time management: 3 tools that work
    Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Linkedin] 10 Marketing Leaders Distinguished by Industry Expertise
    You can follow her on Linkedin here. How important is integrity in marketing? Well, given the ability of any buyer or consumer to fact check, verify, of challenge any information presented to him or her, it’s never been more important to practice what you preach, and walk the walk of the talk you’re talking. Industry: Manufacturing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Linkedin] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach. But that’s fine.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Linkedin] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    According to Webdam , 43% of all marketers found a customer via LinkedIn and 52% of all marketers have found a customer via Facebook. Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Or, you can keep your existing site but add a blog. And so on.
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Linkedin] Critical Email Marketing Do’s and Don’ts for Professional Services
    On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. This list of do’s and don’ts will help you break free from the constant “should I?”
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Linkedin] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    For example, just as you would share the content you post on Facebook , Twitter, and LinkedIn on your Pinterest, be sure to occasionally share what you pin on your other accounts - which is nearly effortless if you link up your other social media to your Pinterest profile. So, where do you begin? Well, Pinterest is no different. Conclusion.
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Linkedin] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. Following the prayer, the quarterback threw a quick pass over the middle to score. Period. Reheat.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Linkedin] 10 DIY Ways to Get More Visits to Your Website
    Leverage your LinkedIn audience. Instead, you can use your LinkedIn page as a mini blog. LinkedIn has a popular publishing feature that allows you to post articles right to your page. Every business needs a website to survive, but is your website getting as many visitors as you’d like? Not to worry. YellowPages. Yahoo!
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Linkedin] The Top 10 WordPress Contact Forms
    Twitter | Facebook | Google+ | LinkedIn |. The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! Author information.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Linkedin] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    You can follow her on Linkedin & Google+. . Let’s face it — what’s sexy is what sells. In the buttoned-up collar business world, though, sexy, exciting experimentation and innovation efforts are often subservient to more cautious, measured, business-as-usual strategies. Why is this so critical to a marketing executive?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 28, 2015
    [Linkedin] The fatal flaw for most start-ups is marketing
    Tech entrepreneurs like to quote Linkedin founder Reid Hoffman who said “If you are not embarrassed by the first version of your product, you’ve launched too late.” Tech entrepreneurs like to quote Linkedin founder Reid Hoffman who said “If you are not embarrassed by the first version of your product, you’ve launched too late.”
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Linkedin] 14 Helpful Tips for Getting the Most Out of a Conference
    Send follow-up notes and LinkedIn requests while the conference is still fresh in everyone’s minds. Include a personalized message to accompany your request on LinkedIn. Check out this guide to writing the perfect LinkedIn invitation for more advice. This post originally appeared on HubSpot's Sales Blog. What’s in store for you?
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Linkedin] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. To say that Brad Geddes is a Visible Expert is an understatement.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 27, 2015
    [Linkedin] How to Successfully Launch Your First Marketing Automation Program
    Connect with him on LinkedIn. Editor's Note: Today's post comes courtesy of Zach Watson, content manager at TechnologyAdvice. He covers gamification, healthcare IT, business intelligence, and other emerging technology. Having a copious amount of leads to nurture. Having the necessary talent to operate the system to its full potential.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 27, 2015
    [Linkedin] The Positive Psychological Employee Advocacy Program
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Are you part of a bigger social media program? More and more businesses are using social media for business and this also includes bringing in people to strategize this to help their business. Author information. Wade Harman. Wade is a full time blogger and social media psychology expert.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Linkedin] Not Getting What You Want From Blogging? Ask These 11 Questions
    The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. Here are a few distribution options you may want to explore: Social media platforms (Twitter, Facebook, LinkedIn, Google+, Pinterest, etc.). You did it. Cartoons.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Linkedin] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. And no matter what size budget you may have. SEO Assessment.
  • VIDYARD  |  FRIDAY, APRIL 24, 2015
    [Linkedin] Why Four Billion Video Views Means a lot, Even to B2B Marketers
    As you go down this road of sharing video content across a myriad of distribution channels (your own landing pages, YouTube, Facebook, LinkedIn, Twitter, Vine, etc.), be sure to think about how to centrally manage those video assets and what your primary hosting platform is going to be. Look out YouTube. Here comes Facebook.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Linkedin] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    Share a link to your presentation on all of your social media channels, including your LinkedIn page. LinkedIn and SlideShare are both professional social networks so they work well together. SlideShare. This social media network, which helps you create and share presentations, is perfect for businesses. Create a must-read title.
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Linkedin] Case study in data-driven B2B customer acquisition marketing
    First they identify the attributes and behaviors of top buyers, using the rich detail that can be found on LinkedIn or other social sites. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. Like this post?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 24, 2015
    [Linkedin] How to Use Slideshare for Influencer Marketing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Relationship building is the driving source of online marketing nowadays. Brands strive to become closer to their customers to encourage them to spread the word and positive feedback. Content marketing is a […]. Author information. Ann Smarty. Ann Smarty. Comments Great post Ann.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Linkedin] The Ultimate Online Editing and Proofreading Checklist
    LinkedIn Pulse. As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this. If you really think about it, the editorial process has quite a few steps -- from ideation, to concepting, to production, to proofreading, editing and copyediting.
  • THE NEW STRATEGIST  |  THURSDAY, APRIL 23, 2015
    [Linkedin] Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand
    LinkedIn -> linkedin.com. In this episode, Jonathan Barrick and Josh Muirhead discuss some of the latest news in social cause marketing, including Dove’s latest and greatest campaign, along with the dangers of not being prepared for what comes with social cause marketing. 7DdM-4siaQw. lUtnas5ScSE.
  • HINGE MARKETING  |  THURSDAY, APRIL 23, 2015
    [Linkedin] Why You Should Care About Your Website (Even If You Think It Doesn’t Matter)
    On Twitter and LinkedIn? Follow @HingeMarketing and join Hinge on LinkedIn. Why You Should Care About Your Website A website is an essential element of your of your marketing toolkit. Enjoy! Websites
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Linkedin] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Research which hashtags are gaining traction for your upcoming campaign and what LinkedIn Groups have the most active discussions in your industry. Social media never sleeps, find out how you can fit it all around your day. There are so many different tasks to be done - how can you squeeze them all into a 12 hour day? 11.00am: Research.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 23, 2015
    [Linkedin] Marketing Automation ~ What are You Automating?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Marketing Automation ~ What are You Automating? Neal Schaffer and Brian Mahony have created Social Tools Summit 2015, a different type of conference where panels of vendors and power users discuss important topics and issues. by Joe Ruiz - Maximize Social Business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Linkedin] Change the Channel to Ignite Content
    It occurred to me that I could post the same content from The Marketing Sage (my site) to LinkedIn in their blog posting area called Pulse. thought I’d run a little experiment to compare what happens when I post the same content on my personal blog’s and on LinkedIn. copied and pasted my content from my personal blog to LinkedIn.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] 9 Steps to Building a Unique Value Proposition in Management Consulting
    On Twitter or LinkedIn? Follow Hinge at @HingeMarketing and join the discussions on LinkedIn. When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. Create it. Use it. Test it.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] Survey says: ANZ Companies use social media for business
    LinkedIn and Facebook Usage Across Australia. LinkedIn usage is not quite as prevalent with 29% of Australians on the professional social network. However, that might make it easier for you to reach those professionals who are using LinkedIn. We explore how social media influencers and media use social media and why.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Tool That Will Replace Your Social Media Agency: Likeable Hub by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    Innovations like Marketo Ad Bridge , with LinkedIn and Facebook joining us on stage, and Marketo Mobile Engagement truly inspire a vision of a world without boundaries—where the Era of Mass Advertising dies away and gives way to the Era of Engagement Marketing. If you haven’t already heard—though how could you not?—#MKTGNation
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] How to Tell When a Senior Marketing Manager is Ready to Make the Move to VP
    Connect with Bob on  LinkedIn  or read more from him on the  MarketPro blog. So you need to fill a vacancy in your executive marketing team. Marketing is moving fast, and you can’t afford a vacuum in essential leadership spots. What do you do? encounter companies facing this problem on a weekly basis. Recognizing Executive Potential.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Linkedin] How to Analyze Your Blog Posts: A Beginner's Guide
    While Twitter may be a good channel in theory, LinkedIn has the higher conversion rate in this case -- so it'd make sense to consider whether or not your core audience is on LinkedIn rather than Twitter or Facebook. If so, you'll want to invest more of your efforts in LinkedIn than the other social media channels. Videos?
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Linkedin] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. It could be discussions on industry forums, e-books, videos, webinars, group discussions on LinkedIn, or any other. What has changed in the marketing landscape is the profile of the buyer.
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 21, 2015
    [Linkedin] How to Market to Chief Information Officers (CIOs)
    Get to know them by showing up at events, speaking at conferences, and connecting on LinkedIn. Follow up your first contact with a LinkedIn invitation to connect and/or a snail mail letter ( gasp! Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. They want proof.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Linkedin] 6 Cool Company Blogs Everyone Will Enjoy Reading
    When they run out, they start a conversation in their LinkedIn groups. When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. mean, Yes! 2) GrooveHQ.
  • HINGE MARKETING  |  TUESDAY, APRIL 21, 2015
    [Linkedin] New Research on How Visible Experts Impact Firms in Technology Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. The technology services industry is constantly in flux, which has led to a turbulent marketplace and a unique set of challenges for technology firms. So, how exactly do these firms plan to address the need for growth in a changing marketplace?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 21, 2015
    [Linkedin] Facebook Ads: 4 Tips for Creating Complementary Landing Pages
    Twitter | LinkedIn |. When a person clicks on your Facebook ad, you have 8 seconds to grab your visitor’s attention and get them to convert, i.e., purchase your product/service, download your resource, register for your webinar, make an appointment, etc. Author information. Jim Belosic.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Linkedin] Happy B2B Customers Can Get You More New Customers
    Take the time to create suggested LinkedIn posts, Facebook posts, or Tweets for them. As we all know, word-of-mouth is the best marketing channel there is. Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. Top B2B companies are already taking advantage of this. Just ask.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Linkedin] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
    With professional applications like LinkedIn, your customer database may also be walking out the door with a departing employee. Never in human history have we been so connected, so able to communicate our every thought and word. Sadly, just because we can doesn’t mean we should. Common misconceptions. Hire smart people? Not likely!
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Linkedin] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    LinkedIn just announced its intentions to buy Lynda.com , a leading business learning organization. Such a move demonstrates LinkedIn’s growing commitment to be not merely a repository for resumes and professional connections, but a hub for social learning and thought leadership center as well. Professor Kimberly A. Professor Gary R.
  • HINGE MARKETING  |  MONDAY, APRIL 20, 2015
    [Linkedin] Visible Expert? Interview with Alan Fine
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. The Visible Expert
  • WINDMILL NETWORKING  |  MONDAY, APRIL 20, 2015
    [Linkedin] Why Social Recruiting is Like Catching Pokemon
    Twitter | Facebook | LinkedIn |. Tell me who you need to hire, and I will tell you how to find them. When catching Pokemon (please tell me you know what I’m talking about, if not check it out here) or hunting, you don’t use the same approach to catch a deer (or a Pikachu) and a pheasant. This is the same for […]. Laurianne Laval.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Linkedin] Hey Marketing: An Inquiry Is Not A Lead
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. Research shows that as much as 71% of inquiries are completely wasted.
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Linkedin] The Importance of Brand Integrity in the Digital Age
    Finally, you want to identify the most relevant social channels for your organization (which will likely include members of the “Big Seven” social channels: Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, YouTube), and set up profiles on them. A few weeks back, I was involved in a minor dust up at a local bar. Keepin’ It Real.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Linkedin] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Similarly, the advertising features make it simpler to export audiences to receive ads in Facebook , LinkedIn , and Google and to find similar audiences in ad platforms Turn , MediaMath , and Rocketfuel. My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?”
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Linkedin] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. ” Market on LinkedIn. How do you create brand awareness on LinkedIn? Create a LinkedIn company page.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Linkedin] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create.
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Linkedin] Increasing your content marketing reach
    They might be using some of the same channels – Pinterest, for example – but there are others they’re not on, like LinkedIn, and they’re certainly not using them the same way. If a tree falls in the forest …. Though sometimes too much emphasis is placed on reach (more on that later), it is a vital part of content marketing success.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Linkedin] 45+ Reasons to Attend the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences Social Media Tools
  • KEO MARKETING  |  THURSDAY, APRIL 16, 2015
    [Linkedin] LinkedIn Launches Content Sharing Tool Called Elevate
    LinkedIn just announced the launch of a new tool designed to encourage content sharing, while also making social media management easier. Suggested content is chosen by a combination of human curation and algorithmic recommendations from LinkedIn Pulse and Newsle, which is now part of LinkedIn.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 16, 2015
    [Linkedin] Marketing Automation, Meet Customer Communication
    CRM B2B marketing bizmarketer customer service linkedin Thank you to all who wrote and tweeted your deep concern for my emotional well-being following last week’s post. I can assure you I’m quite well and the post was less rant and more dramatic set-up for this week’s missive. Good marketing automation is a subtle thing. For real. Why us?
  • HINGE MARKETING  |  THURSDAY, APRIL 16, 2015
    [Linkedin] 5 Ways Conversion Rate Optimization Can Drive Revenue for Your Firm
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. “Spend money to make money,” they say. But there are some great ways to increase revenue and profits without massive monetary investments, including today’s topic — conversion rate optimization (CRO). Either way, we’re here to help.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 16, 2015
    [Linkedin] Making MarTech Investments? Bet on the Customer
    Connect with Scott on Twitter via  @ScottAVaughan  or on  Linkedin. Today’s CMO is a tech investor and must think like a shrewd broker on the stock exchange. This does not sound like the brand-driven, creative CMO we know or often think of leading marketing teams. According to Scott Brinker (a.k.a. They are your technology portfolio manager.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 16, 2015
    [Linkedin] 5 Top Social Media Sites Used by Chinese Girls
    Twitter | Facebook | LinkedIn |. 5 Top Social Media Sites Used by Chinese Girls by Olivier Verot - Maximize Social Business. China has undergone drastic changes in its spending habits these past 10 years. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es). Now, things have […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Linkedin] It’s not a pitch, it’s a person. The super powers of influence marketing
    Fuel for everyone’s endorphins.   Dr. Konstanze Alex-Brown ( @Konstanze , LinkedIn ) leads Global Communications Social Media strategy at Dell.  By Dr. Konstanze Alex Brown, {grow} Community Member I’m going to tell you a story about food but make a point about content, influence and service. Ready? In theory, I love Whole Foods. Ready?
  • MARKETING ACTION  |  THURSDAY, APRIL 16, 2015
    [Linkedin] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    Make connections on LinkedIn, reach out to folks within that department, make those introductions, and that way you can stand out, as opposed to just applying on a job board. feel that doing it online via LinkedIn messages, introducing yourself that way, getting connected that way, is not as abrasive and brash. Customer service: 33%.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Linkedin] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Is your firm's website overdue for a redesign? Or perhaps there's an even bigger effort like a complete rebranding on the table? Odds are that you’re planning to do a bit of detective work before presenting your case to your leadership team.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Linkedin] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. On your LinkedIn, Showcase Pages show up on the right-hand side of your page. Social Media LinkedIn Company Page
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Linkedin] 4 Rules to Build a Lasting Relationship with an Influencer
    Twitter | Facebook | Google+ | LinkedIn |. Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. As with any human-to-human […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Linkedin] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are. They approached LinkedIn and Marketo to solve that problem for them.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 15, 2015
    [Linkedin] Email: Retention Strategies in an Acquisition World
    SHERRY : Is it like, in the social sense, like somebody reaching out and saying, “Hey I see via LinkedIn that you’re a friend of David Fowler. I am too. And if you personalize something as simple as a LinkedIn request, then yes, I’m more likely to say “Yes, I’ll do that.”. Prior to joining Act-On, David held U.S.
  • ANNUITAS  |  TUESDAY, APRIL 14, 2015
    [Linkedin] Marketo Summit 2015: Focusing on Yourself, Focusing on Your Team
    LinkedIn just acquired Lynda.com in a great move to begin to help folks better develop those skills that they want to be endorsed for in their profiles. MarketingProfs What he did for me was pay for a one-month pass to a local educational program, wherein I could take all the classes I wanted for four weeks. It These companies get it.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Linkedin] Digital Awesomeness Series: A Day In The The Life
    Check Facebook, Twitter, Instagram, LinkedIn, and email for anything I missed while I was sleeping. 30pm – Connect with new contacts on LinkedIn. Follow companies on LinkedIn. So, I know you’re all wondering what I do all day. Just kidding, you’re busy enough with your own stuff. But here it comes anyway. 30am – Get to work.
  • HINGE MARKETING  |  TUESDAY, APRIL 14, 2015
    [Linkedin] 5 Brand Building Facts Every Marketing Director Should Know
    Brand Collateral Exists on Any Channel You Use Whether you're posting on LinkedIn, writing a blog, or developing a webinar, your contribution to each of these channels is a reflection on your brand. And how will you tell this story on LinkedIn versus Twitter or your blog? On Twitter or LinkedIn? So is your brand. Branding
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 14, 2015
    [Linkedin] How Businesses Can Get Started Using Pinterest
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How Businesses Can Get Started Using Pinterest by Jeff Sieh - Maximize Social Business. Many business owners know that it’s important to have a presence on Pinterest but are unsure on how to get started.  This article will change that!  Pinterest
  • HUBSPOT  |  MONDAY, APRIL 13, 2015
    [Linkedin] Creating Content That Sells: 9 Top Lessons From a Conversion Copywriter
    Joanna''s a “conversion copywriter” (a phrase my copywriter friends may want to adopt for their LinkedIn profiles), meaning she writes content that drives conversions and sells products. From her own witty introduction in her AMA on Inbound.org , Joanna Wiebe makes it clear that she has a lock on copywriting. Haven’t heard of a swipe file?
  • HINGE MARKETING  |  MONDAY, APRIL 13, 2015
    [Linkedin] Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Sometimes a new perspective comes from a direction that you least expect. That’s what happened to me on a recent trip to Istanbul. That new perspective was on why professional services marketing so often goes off-track and how to fix it. Sound familiar?
  • WINDMILL NETWORKING  |  MONDAY, APRIL 13, 2015
    [Linkedin] “Plinko” Content: Zig and Zag Your Way to Brand Awareness
    Twitter | Facebook | LinkedIn | YouTube | “Plinko” Content: Zig and Zag Your Way to Brand Awareness by Justice Mitchell - Maximize Social Business. Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Content Marketing
  • BLUE FOCUS MARKETING  |  SUNDAY, APRIL 12, 2015
    [Linkedin] Is the Chief Learning Officer the Executive of the Future? @Tom_Peters @jhagel Insights by @mnburgess #SocBiz #HR
    ” One very recent example of the value being placed on this is LinkedIn’s pending acquisition of Lynda.com, a business education software firm. But it’s not just LinkedIn. Learning We are moving into a new phase of social business adoption. It makes sense. Please check out @SocialEmployee media buzz! FOR EWORD by David C.
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Linkedin] 5 Essential Features of an Architecture Firm’s Website
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. As an architecture firm, your website is often a prospective client’s first introduction to your body of work. It is vital that the first meeting be a harmonious one. The images of your work serve as your portfolio. Let your images do the talking.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 10, 2015
    [Linkedin] 3 Step Visual Marketing Plan You Can Use Today
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | 3 Step Visual Marketing Plan You Can Use Today by Rebekah Radice - Maximize Social Business. Visual marketing impacts every aspect of social media. From the posts we read to the tweets we send, visual marketing sends a powerful message. by Kyle Stephen. Visual Social Media Marketing
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Linkedin] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    LinkedIn is a fixture of the professional services world, and among the top ways that buyers check out potential services providers. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. For technology services firms, this is a time of tremendous opportunity – and increasingly complex challenges.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 9, 2015
    [Linkedin] How to Leverage Live Streaming for Content Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Leverage Live Streaming for Content Marketing by Neal Schaffer - Maximize Social Business. Live streaming is huge. Almost 1/3 of business video in 2013 was viewed via the live streaming pioneer Ustream. Content Marketing Video
  • B2B MARKETING UNPLUGGED  |  THURSDAY, APRIL 9, 2015
    [Linkedin] The End of Valued Customers
    It’s great that your entire sales team wants to connect on LinkedIn, but I believe I have made my position clear to them about why that is not going to happen. Dear Valued Supplier, Thank you for your quarterly newsletter. Could you look into that? It is nice that she tries both my desk and mobile numbers – what a go-getter she is.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 9, 2015
    [Linkedin] Your B2B Prospects Want to Binge Your Content
    Their prospects are not just watching Twitter, reading blogs and following influencers and companies on LinkedIn, but they’re watching Netflix, Amazon, Hulu and all those shows that they have been DVRing. It also is not the best want to consider their prospects. They should focus on attention. It’s now all about binging. Daily blog posts?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 8, 2015
    [Linkedin] 4 B2B Marketing Hurdles – And How to Jump Right Over Them
    Today’s post comes courtesy of Sean Callahan , Senior Manager, Content Marketing at LinkedIn. By using multi-channel nurturing program, such as that afforded by LinkedIn Lead Accelerator, marketers can now use display advertising to nurture even the anonymous visitors to your website. Leap No. 1: Embrace full funnel marketing.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 8, 2015
    [Linkedin] New Research on Visible Experts? in Architecture, Engineering, and Construction
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Many AEC firms have very unique expertise. But having this expertise isn’t enough—it has to be made visible. Enter the Hinge Research Institute’s Visible Expert SM Research Study: Architecture, Engineering, and Construction Edition. Figure 1.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 8, 2015
    [Linkedin] Get More Email Subscribers: Run a Social Media Contest
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Get More Email Subscribers: Run a Social Media Contest by Amy Hall - Maximize Social Business. Email is the easiest, quickest way to get more sales. What’s an easy, quick way to gather more email address via social media? Run a social media contest! Why use email? Email Marketing
  • MARKETING ACTION  |  WEDNESDAY, APRIL 8, 2015
    [Linkedin] Why CEOs Say Yes to Marketing Automation
    Why all the noise about marketing automation? As a category, industry revenues grew 50% to reach the $1.2 billion in 2014, and are expected to grow another 50% in 2015 to $1.8 billion, notes analyst David Raab. That’s stratospheric by anybody’s reckoning. What’s driving that growth? Here are seven considerations. 1. Lead management. List management.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
    The conference was jam-packed with fantastic content, featuring an impressive lineup of speakers from companies such as LinkedIn, Netflix, Coca-Cola, Kimberly-Clark, and many more. Author: Rachel Yarnold Last week, I had the opportunity to attend MarTech in San Francisco. The goal of the conference was to explore the booming world of martech.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 7, 2015
    [Linkedin] 7 Modern Marketing Experience Takeaways
    An integration with LinkedIn Prospector (formerly Bizo) was presented as part of the Eloqua integration (see previous write up here ). Jon serves on the Board of Directors for MOCCA, the leading enterprise association for Marketing Operations professionals. Here are my lucky Vegas 7 B2B enterprise learnings from #MME15: 1.
  • HINGE MARKETING  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Developing Differentiators: How Research Can Help You Pass the Test
    On Twitter and LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. ” 2) Can you prove it?
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
    When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform. LinkedIn  allows your company to display its knowledge and expertise, while sharing high-level industry information. inches of snow to melt. Enjoy!
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Employee Fired After Facebook Posts Claiming Sexual Harassment
    James Wu | Facebook | Google+ | LinkedIn | Employee Fired After Facebook Posts Claiming Sexual Harassment by James Wu - Maximize Social Business. ” After she made this, and a few other posts on Facebook, Sara Debord’s comments were […] Author information James Wu James Y. Social Media and Employment Law
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Stop the Waste! How to Get the RIGHT People to Convert on Your Targeted Ads
    Essentially, this data is infused into an ad platform , like Google, Facebook, or Linkedin, which then leverages it to drive relevant audiences to engage with you on your website. Author: Mike Telem Think fast! Which funnel stage gets the majority of a marketing budget? Shifting Weight Towards the Top-of-the-Funnel. So, what can help?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Linkedin] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • HINGE MARKETING  |  MONDAY, APRIL 6, 2015
    [Linkedin] The Rock Star of Digital Marketing: A Profile of Visible Expert? Mitch Joel
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. Simple euphemisms, they are not. thought we could help each other.
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