• DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Connect on Twitter , Facebook , Linkedin. Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. Why are these other tactics used more frequently than webinars? How many webinar attendees do you need to generate the desired ROI?
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] Storytelling Is Not a Strategy
    There are over 4,000 open content marketing jobs on LinkedIn. At the start of 2017, I made the shift from ad tech to martech. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore. Today, those headwinds are inescapable. Ad blockers have flourished. Audiences find their news on social networks.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] The 3 Biggest Things to Remember When it Comes to Influencer Marketing in 2017
    This post was first published by Felix at Livity, on LinkedIn. This is a joint piece I co-wrote with Felix Morgan , Senior Strategist & Innovation lead at our Partner, Livity, following our youth influencer event #UseYourInfluence on March 8th 2017. . Banner blindness, ad blockers, CTR fails are all down to the same circumstance.
  • OPENTOPIC  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] Key Trends in LinkedIn Publishing
    Most recently, we wanted to find out more about long-form LinkedIn Publishing. The post Key Trends in LinkedIn Publishing appeared first on Opentopic. As you know, at BuzzSumo we love to dig into content marketing data to discover what types of articles perform best. The number of long-form posts published on LinkedIn.com.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] 5 steps to wrangling your most important social media channels
    You could even spend 15 minutes on Twitter on Monday and then 15 minutes on LinkedIn on Tuesday. Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Identify your most important social channels. That’s it!
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Raviv Turner of CaliberMind. Like it? The B2B buying process is broken.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Linkedin] Why Plan a Social Media Takeover?
    Perhaps they’re already active on Twitter and LinkedIn and want to expand efforts to Instagram. Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. The Benefits of a Social Media Takeover. Other benefits include: Increased engagement. Greater authenticity is established.
  • 3D2B  |  TUESDAY, MARCH 21, 2017
    [Linkedin] Why B2B Phone Calls Are Popular in 2017
    Whether it’s marketing automation, a customer relationship management (CRM) tool, or easy access to LinkedIn for researching leads, reps need these tools at their fingertips. B2B companies are increasingly selling from remote locations over the phone. Perhaps a decade ago, most people would not have predicted this turn of events.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Linkedin] All social media sites should offer profit sharing and ad revenue
    That doesn’t change the fact that Mark Zuckerberg and Jack Dorsey and even Jeff Weiner of LinkedIn would be really smart if they considered offering an ad revenue share to its membership. Revenue Share Facebook Google AdSense Jack Dorsey jeff weiner linkedin Mark Zuckerberg twitterLiz Mannebach (@lizmbach) March 14, 2017.
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Linkedin] Key Trends in LinkedIn Publishing
    Most recently, we wanted to find out more about long-form LinkedIn Publishing. In 2016, LinkedIn surpassed Facebook and Twitter for social shares of B2B content in many areas, even when that content isn’t published at LinkedIn.com. This creates a significant opportunity to give the LinkedIn audience the type of posts they prefer.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 20, 2017
    [Linkedin] How to Take an Account Based Marketing Approach on LinkedIn When You Have a Complex Sale
    Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. The post How to Take an Account Based Marketing Approach on LinkedIn When You Have a Complex Sale appeared first on Marketing Insider Group.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Linkedin] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    While third party platforms like buffer and Hoostsuite allow you to accomplish most of this, many companies also leverage native ad platforms on channels like facebook, Twitter and LinkedIn to launch, manage and measure social PPC campaigns. . And, how do I set it up? What Is a Marketing Technology Stack? Let’s take a closer look. . .
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Linkedin] How to Generate Fresh, Customer-Centric Content
    Note: For B2B, that’s most often LinkedIn and Twitter. Being innovative and creative is a big part of marketing, but campaigns based on customer-centric content topics are game changing. And what could be more powerful than giving customers what they really want instead of what you kinda, maybe think they want? Marketing Strategy
  • DISCOVERORG  |  WEDNESDAY, MARCH 15, 2017
    [Linkedin] [VIDEO] The Role of Story in Account-Based Marketing
    A number of us from different departments bumped into a great example of marketing on LinkedIn. We all should know by now the power of storytelling in business. Story is woven into the fabric of our lives, and we’re richer because of it. Given that point, why should the same principles not apply when we’re all at work? Watch the Video.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 14, 2017
    [Linkedin] Report: B2B Industries Build Audiences on LinkedIn and Engagement on Instagram
    For social media performance, the report findings showed B2B industries build audiences on LinkedIn. The construction products industry (51,235 followers), business services industry (30,744 followers), and finance and insurance industry (11,982 followers) have the largest social media audiences on LinkedIn. About 16.2
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Linkedin] 105 ways to build your email list | Tips, tactics, and best practices
    Publish opt-ins on your LinkedIn company page and within LinkedIn discussions. One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first. Fear not!
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Linkedin] Mastering modern marketing technology leadership over 2 intense days
    They’ll reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn — delivering personalized individual-level advertising that can done with existing marketing automation campaigns. 1:30pm – IBM.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Linkedin] The 17 Best Photo Editing Tools
    Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Photos grab our attention. Your photos don’t have to stand on their own. 3 ) Pixlr.
  • NETLINE B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Linkedin] Revenue Summit 2017 – Post Event Insights
    Do they go by “Michael”, “Mike”, or “Mikey”—use LinkedIn as your guide. But let’s just admire the amazing view we got from Pier 27 for a second…. Now, I don’t think I just speak for myself when I say that there was a lot of scratching heads when this ABM journey began picking up speed over a year ago. What’s so new about it?” Hyper Targeting.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Linkedin] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    ” “Hands down, it’s LinkedIn,” he told me. The post How to Create a LinkedIn Post That 78% of Your Network Will Engage With appeared first on Opentopic. One month ago, I was helping my friend with his social media marketing. (He’s “Which one brings in the most leads?” We started checking.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Linkedin] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    ” “Hands down, it’s LinkedIn,” he told me. The post How to Create a LinkedIn Post That 78% of Your Network Will Engage With appeared first on Opentopic. One month ago, I was helping my friend with his social media marketing. (He’s “Which one brings in the most leads?” We started checking.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Linkedin] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    ” “Hands down, it’s LinkedIn,” he told me. The post How to Create a LinkedIn Post That 78% of Your Network Will Engage With appeared first on Opentopic. One month ago, I was helping my friend with his social media marketing. (He’s “Which one brings in the most leads?” We started checking.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Linkedin] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    ” “Hands down, it’s LinkedIn,” he told me. The post How to Create a LinkedIn Post That 78% of Your Network Will Engage With appeared first on Opentopic. One month ago, I was helping my friend with his social media marketing. (He’s “Which one brings in the most leads?” We started checking.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Linkedin] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    ” “Hands down, it’s LinkedIn,” he told me. The post How to Create a LinkedIn Post That 78% of Your Network Will Engage With appeared first on Opentopic. One month ago, I was helping my friend with his social media marketing. (He’s “Which one brings in the most leads?” We started checking.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Linkedin] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    ” “Hands down, it’s LinkedIn,” he told me. The post How to Create a LinkedIn Post That 78% of Your Network Will Engage With appeared first on Opentopic. One month ago, I was helping my friend with his social media marketing. (He’s “Which one brings in the most leads?” We started checking.
  • VIDYARD  |  MONDAY, MARCH 13, 2017
    [Linkedin] Oh Hi! Say Hello to the New Vidyard Dashboard
    In the meantime, I’d love to hear any feedback you have so feel free to sound off in the comments or reach out to me on Twitter or LinkedIn. One of the things I love the most about the time I’ve spent at Vidyard is talking to people about how they live and breathe video. This is a concept that we want to show you in the platform. Content.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Linkedin] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. There is no substitute for asking your question in person and having a discussion. Why am I belaboring this point? Swift.
  • CHIEFMARTECH  |  MONDAY, MARCH 13, 2017
    [Linkedin] THE HACKIES: DIY marketing data warehouse recipe
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Alex Sirota of NewPath Consulting. Like it? MySQL on Amazon RDS. Hackies
  • CHIEFMARTECH  |  FRIDAY, MARCH 10, 2017
    [Linkedin] THE HACKIES: The case for a cloud-enabled business advisor
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Alex Sirota of NewPath Consulting. Like it? Data Access is Sacrosanct. Hackie
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Linkedin] 3 Simple Ways to Validate Your Content Ideas
    For example: If you’d like to target small business owners in the pet space and you’re certain the best channel to access owners is LinkedIn, begin by asking what they are passionate about. And on LinkedIn, where your target audience is… 1 share? In the example above, and additional question of “what content performs well on LinkedIn?”
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Linkedin] Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
    It will be especially helpful for inside sales, field sales, and solution consultants: Inside Sales: Humanize and truly personalize prospecting emails by recording a webcam video of yourself or capturing a screen recording of your prospect’s website or LinkedIn profile in the background. More Information: Learn more: [link]. About Vidyard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 9, 2017
    [Linkedin] Adjusting to the new sales strategies with Anthony Iannarino
    For example, if I write something on LinkedIn and I want to get a boost, I have people who are going to be helpful and do that for me. By Mark Schaefer. The story of my book KNOWN is really about how successful people establish a personal brand in the digital age. How did your sustainable interest become apparent to you? Anthony: Exactly.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Linkedin] How to Overcome the Challenges of Managing a Remote Agency
    Twitter and LinkedIn are the first ports of call. Agencies must remain agile and flexible, especially in their early months, to mitigate risk and enable swift allocation of budget to the most pertinent areas. There’s a fine balance to be found during fast-growth stages, and the first year can be particularly volatile. What’s the time balance?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 8, 2017
    [Linkedin] How to Build Brand Recognition at your Professional Services Firm
    Get more brand development tips and strategies by following us on LinkedIn and Twitter. If you were asked to identify the biggest challenge facing professional services firms today what would you say? Building expertise? Closing new business? Getting more referrals? It may surprise you to know that the answer is none of these. So what works?
  • DISTRIBION  |  WEDNESDAY, MARCH 8, 2017
    [Linkedin] The Future of Financial Services Marketing
    He also loves meeting new people – connect with him on LinkedIn or Twitter. Opportunities ahead. Exciting things are happening in the world of financial services marketing. Over the course of the three-day conference, we easily found commonalities between tactics marketers use to attain their goals. Education is key. About the Author.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 8, 2017
    [Linkedin] 6 of 14 rules for marketing like a billion-dollar martech unicorn
    We looked at their Twitter profile, LinkedIn, blog posts, etc., The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. He served as VP marketing at Sprinklr as the company grew from 30 people and a valuation of $20 million to 1,400 employees, valued at over $1.8 billion. In other words, it was a serious team effort.
  • VIDYARD  |  TUESDAY, MARCH 7, 2017
    [Linkedin] Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors
    Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. She joined LinkedIn in 2010 as its first VP of corporate communications.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Linkedin] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    SumAll enables agencies and consultants to connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for their own accounts and client reporting. Ad monitoring tools, meanwhile, help you keep tabs on where and how your competitors are running online campaigns. Social Media Campaign Builders. I love it.
  • KAPOST  |  MONDAY, MARCH 6, 2017
    [Linkedin] The Psychology Behind a B2B Marketing Plan
    Some great ways to build your personal brand include publishing thought-leadership pieces on LinkedIn, engaging with experts and ideas on Twitter, speaking on panels at conferences, or joining webinars. Just because we’re business-to-business doesn’t mean we have to engage with one another like machines. humans. How come? Visuals.
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Linkedin] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    Republish your older blog posts on Medium and/or LinkedIn to breathe new life into the content. . . You marketers aren’t just busy people – you’re jugglers. You juggle content creation, design, distribution, promotion, analytics – just to name a few of the balls you have in the air at any given time. Answer them in blog posts. .
  • CHIEFMARTECH  |  MONDAY, MARCH 6, 2017
    [Linkedin] THE HACKIES: 5 tips and tricks for securing your marketing technology
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Chris Spears of Arke Systems. Like it? Assessment of SaaS Platforms. Ownership.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Linkedin] Why the false dichotomy between adtech and martech is dysfunctional
    The same goes for social media marketing tools managing paid ads on Twitter, LinkedIn, Instagram, and Pinterest. Would you agree that advertising is one facet of marketing? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). Adtech is a subset of martech. Quinessential paid media, right?
  • CONTENT STANDARD  |  THURSDAY, MARCH 2, 2017
    [Linkedin] Should You Hire a Ghostwriter?
    Your best in-house writer is worth very little on the social media front if they don’t know the nuances of creating Facebook content, for example, as opposed to Twitter, LinkedIn, or another social channel. This morning, your CMO approached you about creating new content to be published online. When Ghostwriting Works.
  • CHIEFMARTECH  |  THURSDAY, MARCH 2, 2017
    [Linkedin] THE HACKIES: Conquering Middle Earth with marketing technology
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Anthony Lombardo of Commvault. Like it? Hackies
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [Linkedin] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    Jill’s LinkedIn profile. Usually, I go to LinkedIn. I don’t hear a name without wanting to go to LinkedIn to get context of who Michelle Huff is. So I go and I look at LinkedIn. So I do all the LinkedIn scanning. Jill is a social selling evangelist and start-up advisor. I’m a busy woman,” she says.
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Linkedin] Marketing Research to Bookmark for Your Next Blog Post
    B2B Paid Content Distribution: Facebook vs. LinkedIn. If you thought your research days were over when you graduated from high school or college, think again. If you create any kind of content as part of your role, your arguments should be well-supported with data. Why is research so important? 19 Marketing Research Websites to Bookmark.
  • DISTRIBION  |  WEDNESDAY, MARCH 1, 2017
    [Linkedin] Kick Up Your Content
    Connect with Clarissa on LinkedIn . Is your content boring? Good news, it doesn’t have to be! B2B content gets a bad rap for being lifeless and limiting. However, with different channels playing intricate roles with one another, content is only boring if you build it that way. Be a storyteller. Power to influencers. Cut out excess forms.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Linkedin] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Eric Ramos of BusinessOnline. Like it? are certain channels being undervalued)?
  • VIDYARD  |  WEDNESDAY, MARCH 1, 2017
    [Linkedin] Leveraging Video to Get More Sales Meetings [Podcast]
    I think I see a LinkedIn post every day about how many emails executives are getting. We also use Rapportive, which helps me find contact information from LinkedIn profiles. And then a big part of my day-to-day is spent in Sales Navigator on LinkedIn. How are you using video for prospecting? What are your favorite sales tools?
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 1, 2017
    [Linkedin] Why Every CEO Should Have a Social Media Presence
    This is most certainly the case for social media platforms outside of LinkedIn. Understandably, the perceived value of LinkedIn seems to be more obvious to CEOs, as 70% of those with a social media presence, created themselves a profile on LinkedIn first- perhaps as the purpose of LinkedIn is to network and facilitate business opportunities.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 1, 2017
    [Linkedin] The New LinkedIn Encourages B2B Marketing to Embrace Its Human Side
    So imagine your surprise if you’re a B2B marketer who logs on to LinkedIn—the proverbial ugly duckling of the social media world—only to discover something new. LinkedIn began rolling out this new, updated interface for its business-oriented platform back in January, and it’s just hit your desktop or mobile device.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Linkedin] 9 Client Reporting Tools That Will Save Your Agency Time
    Databox enables agencies automate the client reporting process by compiling data from many popular marketing software and services -- including HubSpot Marketing , HubSpot CRM , Google Analytics, Adwords, Facebook ads, Twitter, Linkedin Company Pages and Instagram. You love data. What's worse? 9 Client Marketing Reporting Tools for Agencies.
  • ENGAGIO  |  TUESDAY, FEBRUARY 28, 2017
    [Linkedin] Orchestrating Customer Success at Engagio: How I Use PlayMaker to Delight Our Customers
    If you’re interested in more details about how I’m using Engagio for customer success, have questions, or just want to compare notes, feel free to drop me a note on LinkedIn or email me directly at scott@engagio.com. Effective customer success isn’t a nice-to-have at a young SaaS company like Engagio, it’s critical. The Onboarding Play.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 28, 2017
    [Linkedin] Why you need 3,643 domains just like President Donald J. Trump
    As I suggested last week, b uy domain names for all your pages, products, and services , just forward and redirect all the domains that can easily map onto a deep page on your websites; and, if you have someone’s name that you’re proactively registered and they don’t have a site yet, just point it at their LinkedIn profile.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Linkedin] The Silent Marketing Roadblock – Choice
    For example, the Forbes article below, “Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity,” says they could scale back social sharing from the current five options to only three, such as Twitter, Facebook, and LinkedIn. By sampling flavors, you hope to gain clarity about your decision. But why? Sure, tweet that photo!
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2017
    [Linkedin] How LinkedIn Uses LinkedIn for Marketing [Infographic]
    If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. Shorter updates saw higher engagement rates. Social Media IGSS
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [Linkedin] What is Brand Marketing?
    Act-On’s social and advanced social publishing tools integrate with Facebook, Twitter, and LinkedIn so you can post, listen, and measure social engagement from a single interface. There is a lot of confusion around brand. It’s one of those words widely used but unevenly understood. Just what is brand marketing? And can it be measured?
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Linkedin] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel. Lack of Focus.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Linkedin] Top Webinars You Should Watch For Marketing Success in 2017
    According to a 2016 report, 1 in 4 decision makers prefer Facebook when seeking information on a purchasing decision…ranking it ahead of LinkedIn and Twitter. It’s that time of year again for marketers – where we take a look at our past efforts, reminisce on the wins, and think about what’s next. Fix bad data quality for good.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Linkedin] The 26 Best WordPress Plugins
    Use this plugin to make sure your posts look great when shared on Facebook, Twitter, Google+, Pinterest, LinkedIn, and others. WordPress is far and away the most popular content management system (CMS) for websites. It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. 1) Publicize.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Linkedin] The Stories Behind 5 Social Networks That Never Caught On
    Friendster’s launch paved the way for sites like LinkedIn (2002), Myspace (2003), and Facebook (2004) to launch networks with similar features, such as Myspace’s Top Eight friends, Facebook friend groups, and LinkedIn connections. What was the first social network you ever joined? You know, like Friendster, Open Diary, and Orkut?
  • MI6 MARKETING AGENCY  |  THURSDAY, FEBRUARY 23, 2017
    [Linkedin] Has B2B ecommerce come of age? Maybe.
    So, I asked Guy Pearce [ LinkedIn ], partner at REData Performance Consulting [ company website ], on his thoughts. The 2016 Intershop Ecommerce report makes the claim that “B2B E-Commerce Comes of Age”. You’ll get some rich insights on how B2B ecommerce buyers are grasping digital commerce channels. Here’s what he had to say about the study.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Linkedin] Go Where Your Customers Are – Wise Words from Sweta Patel
    Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. It’s a bit nebulous. What types of programs resonate best with B2B audiences?
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Linkedin] Where Retailers Fall Down: Mobile Marketing and Newsletters
    Old Navy’s LinkedIn presence is a great example of how to do this second step effectively. Digital marketing for retail brands is about as close to the Wild West as it gets. From their humble beginnings in catalogs and coupon clippers, many retail-marketing teams have grown into juggernauts of efficiency. A (Subtly) Dire Situation.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Linkedin] How to Get More Leads From Social Media
    And B2B audiences are on LinkedIn, right? What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report. Well, yes.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Linkedin] Webinar: How Content Marketing Generates Leads
    Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. It used to be gate everything and don’t give away any content for free,” he said.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Linkedin] Buy domain names for all your pages, products, and services
    Internet Marketing Social Media Marketing 20th Century Fox Anticybersquatting Consumer Protection Act Applications April Fools' Day Auction Brand Business Insider DNS Domain name Facebook Generic top-level domain Google Google Analytics Google Search internet Landing page linkedin SEO Uniform Resource Locator WebsiteNow they all do.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Linkedin] Major Changes Come to Content Marketing World 2017
    A few months after every Content Marketing World, I review each and every survey response about the event. In 2016, about 800 of the 3,600 attendees completed the survey. I always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time. But I digress.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Linkedin] The 21 Best Content Curation Tools
    Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). 1) Storify. 2) Pocket. 8) Curata.
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Linkedin] Competitors want you out, influencers want you in
    Ask them who they regard as influential, from whatever source – who they watch out for in trade publications, who they keep seeing at conventions, who they follow on Twitter, or which blogs they read, who they’re linked to in LinkedIn – or just who they happen to know is a mover or shaker in their field. “We don’t have any competitors.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Linkedin] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    For the first time in history the number of people active on private networks (like Messenger, WhatsApp and Snapchat) exceeded those using public social media platforms (like Facebook, Twitter and LinkedIn). By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” 1) The Spawn of Artificial Intelligence.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Linkedin] Social Media 101: Managing your social media presence
    LinkedIn. LinkedIn is the largest professional network online. LinkedIn: 1 time per day. Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? Don’t panic! Twitter.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Linkedin] Why every business needs a social media business audit
    LinkedIn. LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. I could start posting status updates on LinkedIn. Example: Update your LinkedIn header to match your Twitter header. Not active on social media? You are losing ground to competitors. Step 1: Start the audit.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Linkedin] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    LinkedIn is the top choice to distribute content. For B2B marketers, LinkedIn is the place to post – it’s been rated the most used and effective tool for content marketing. Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? Content marketing isn’t just for B2C.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Linkedin] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    4) LinkedIn. LinkedIn encourages its employees to openly share their job experience on Twitter using the #LinkedInLife hashtag. There's even an entire post sharing how employees' personal testimonials curated through the #LinkedInLife hashtag made LinkedIn Leila Uslander's #1 employer of choice. Intrigued? Builds more content.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Linkedin] An Email is Not a Campaign: the Case for Integrated Marketing
    Run sponsored updates and text ads on LinkedIn. The landing page that you develop for the email can be the same landing page you use for AdWords, the banner ad, and the LinkedIn ads (with different tracking codes, obviously.) The prospect who receives the email may also see the LinkedIn ad, and so on. I get that.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Linkedin] 75 Interactive Infographic Examples to Inspire 2017
    LinkedIn has delivered hands-on interactive experience highlights trends and stats that show how important employee referrals in the recruiting process. Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, for good reason. Enter interactive infographics. .
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Linkedin] 4 Ways That Automation Is Transforming Marketing
    A large chunk of your audience is active on social, whether it’s LinkedIn, Twitter, or another platform. Marketing automation (MA) may have once seemed like an abstract concept and just a buzzword, but since the early 90s it has evolved substantially and now effectively performs a range of essential marketing tasks. Speed up the sales cycle.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Linkedin] Scaling Inside Sales for New Product Introductions or Market Expansion
    If not, check out LinkedIn where you can learn a lot about people quickly, use your own network or contact a headhunter. Given that leaders are juggling multiple priorities, it’s not surprising that they sometimes fall flat when attempting to scale inside sales to meet expansion goals. As a result, you capture a lead. Tele-Services
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Linkedin] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Lauren Frye of Bizible. Like it? Technical: Planning. Technical: Field Mapping.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Linkedin] The future of Twitter is as a protected essential public utility
    Be sure to check Sally out on Twitter, @sallyfalkow , LinkedIn , SlideShare , Facebook , and even Google+. Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeSF: What’s your take on the future of Twitter? It’s still a thing! followers.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Linkedin] Why Agencies Need to Take a More Modern Approach to Winning New Business
    Should I go back to my Linkedin account and see if there is anyone I haven’t tapped up for a lunch yet?" The times they are a changing. It is one of the greatest ironies of our industry that we are appalling at marketing our own businesses. calls. Maybe they pick up quite a bit of work and for 3 years things feel good. And so it begins again.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Linkedin] Tips for Using Video to Increase Social Media ROI
    If a certain video targets an important pain point, demonstrates a process, or drives home a key benefit, it might work as a great answer to your prospects’ questions, or as a natural part of the conversation in LinkedIn Groups or Facebook Groups. You’ve heard it said many times that “a picture is worth a thousand words.” Customer case study.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 13, 2017
    [Linkedin] The most memorable martech resume I’ve seen
    I encourage you to look at others’ resumes and LinkedIn profiles for inspiration. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Dear Erica, What’s the best resume you ever saw? Thanks, Sue, San Francisco. Dear Sue, That’s easy. Rick Larkin’s. This is just one sample.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Linkedin] The 29 Best Social Media Monitoring Tools
    Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. Monitor brand, product, topic and keyword conversations across Twitter, Facebook, YouTube, Instagram, and LinkedIn. But you still get all the other big ones, including Facebook, Google Plus, Pinterest and LinkedIn.” 1) Socialbakers.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Linkedin] THE HACKIES: How to use your unique dataset to create valuable content
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Additionally, our LinkedIn Benchmark Report (a similar report, but for LinkedIn Ads) comes in at number two in terms of pipeline generated since it was published. Like it? Other Examples. Hackies
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Linkedin] Leveraging Unique Data For Powerful Content Marketing
    Additionally, our LinkedIn Benchmark Report (a similar report, but for LinkedIn Ads) comes in at number two in terms of pipeline generated since it was published. As a content marketer, I’m always trying to deepen my understanding of our audience. What information are they looking for and how can I provide something that’s valuable?
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Linkedin] Your 2017 Resource Guide to Digital Marketing Conferences
    Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. Monitor any conference hashtags, Facebook groups, LinkedIn groups, and more. The smell of networking in the air. Booths freshly stocked with promotional items. Business cards at the ready.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 8, 2017
    [Linkedin] Three Signs You are in Need of White Label Marketing Automation
    He also loves meeting new people – connect with him on LinkedIn or Twitter. What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? White label products and services are purchased by the latter company without branding. White-labeled automation. About the Author.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Linkedin] Essential 5 Step BuzzSumo Process For Social Media Agencies
    For email newsletter content, Neal suggests using the Most Shared section of the site, filtered to the past week’s content, and sorted to identify the most successful posts on LinkedIn. When it comes to finding and consuming marketing data effectively, a great tool is just half of the picture. Five Step Process. Step 2: Create Content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Linkedin] How B2B Marketers Are Finding Value in Social Media [Interview]
    Considering the high dollar amounts that are at stake, a business leader would likely have much more peace of mind in choosing an enterprise software product, for example, if he or she noticed that a former colleague made positive comments about it on LinkedIn.”. From this survey, no, we did not. Twitter, Instagram). “I Not necessarily.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Linkedin] How to Protect Your Company’s Reputation on Social Media
    For LinkedIn, another popular social platform, there are limited options for managing team roles—either you’re an admin or not—but you can avoid posting mishaps by only granting admin roles to select members in your team. Keep an eye out for blogs published by Twitter , LinkedIn , and Facebook to stay on top of their new updates.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Linkedin] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and Pinterest. LinkedIn. B2B buyers are turning to LinkedIn for content that will help them move forward in the buyer's journey -- and 57% are doing so on a mobile device.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 6, 2017
    [Linkedin] This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations
    According to a new LinkedIn survey looking at how younger generations influence tech buying decisions in the workplace, 61% of younger millennials (aged 19-25) play a part in their company’s tech purchases. goes to engineering firm Arconic who in a bid to launch its new brand has given TV cartoon ‘The Jetsons’ a reboot. Whatever next?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 6, 2017
    [Linkedin] Can We Adapt Ourselves To Adaptive Content
    Every platform from Facebook, Twitter and LinkedIn has its size guidelines, and visuals need to be created according to […]. I know seeing the cover image might have given you the creeps. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 3, 2017
    [Linkedin] Increase LinkedIn Engagement by 386%
    While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that LinkedIn’s visitor-to-lead conversion rate is actually 3 times higher than Facebook or Twitter? 184,000,000 unique visitors per month.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Linkedin] What Are Your Top 5 B2B Content Marketing Objectives?
    Many writers also republish their content on Medium or Linkedin Publisher. Fresh, regularly published content to your website can help your visibility in search engine results, thanks to Google’s freshness factor. That being said, it’s not enough to just write content and publish it. Plan Well. What is this paper good for?
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