• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Linkedin] Case Study: Using influencers to quickly build an audience for your content
    Look for opportunities to engage through a blog comment, a congratulatory message on LinkedIn, or a tweet. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. He had a stack of invoices he couldn’t pay. “I was frustrated,” he said. The more broke I became the harder I worked.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Linkedin] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. Sprite Snapchat campaign reaches 2 million views in 1 day. That much is certain. That can come at a later time. Are fliers being packed?
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Linkedin] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers. Organizations embracing video as part of account-based marketing and personalization strategies. Video expanding beyond marketing departments.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Linkedin] Better Social Selling, an Interview with Jill Rowley
    There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. She’s an aspiring social seller, and she sends me a generic invite to connect on LinkedIn. I don’t accept the invite. reply, and I give her a link to The Art of a LinkedIn Invite.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Linkedin] How to Become a Marketing Guru, in 8 Steps
    Your comment is the only good thing on LinkedIn I’ve ever read.). Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. Side note: Thank you William Kulp for inspiring this idea. Note that it doesn’t have to be a particularly complex hairstyle. The guru of gurus, Seth Godin, is simply bald. ”).
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Linkedin] The Best White Paper on B2B Demand Generation Ever Written!
    One of the best ways to get more viewers to your LinkedIn profile is by adding a View My Profile on Linkedin button to your blog. We did that, thanks to the help of LinkedIn and WordPress.com. How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. Sorry. Check it out.
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Linkedin] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    Take, for example, the LinkedIn eBook titled, “The Sophisticated Marketer’s Guide to LinkedIn.”. When you think about some of the most well-known movies in history – “E.T. the Extra-Terrestrial,” the Indiana Jones series, “Jaws” and “Schindler’s List” – you’ll think of one person: Steven Spielberg. Here are a few tips. Guess.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Linkedin] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    What’s your wake-up routine? Once upon a time (a long time ago), I would get up, retrieve the newspaper from the front porch (if, by some chance, it had landed there instead of on the roof or in the bushes) and flip through it while drinking my morning coffee. Is there anyone out there still doing that? What a difference a few years makes. AdWeek.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Linkedin] Menu-Planning Your Marketing Mix
    In this category of ingredients are Facebook, Twitter, LinkedIn, Snapchat, Instagram, and so many more new ingredients blooming as we speak. Thanksgiving in America is about giving thanks – for family, friends, jobs … all our blessings. And eating. Thanksgiving is about lots and lots of eating. Are you with me? Let’s break this down. Recipes.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Linkedin] How to reach your customers at work or at home
    On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Access hard-to-reach segments. Like this post?
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Linkedin] 7 Promotion Tactics to Get Your Content Seen
    That’s a good volume for Twitter, but it’ll get you in trouble on LinkedIn or Facebook, where 3-4 posts a day is considered about the limit for content promotion. There’s a terrible truth about content: Most of it will never be seen. And they don’t: Witness the single-digit average organic reach for Facebook posts. It’s a downer, to be sure.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Linkedin] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Does your brand look like one company on LinkedIn and quite another company on Facebook and yet something still different on your website? The number and variety of tools marketers can access to reach and work with potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. The flip side?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Linkedin] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    Recommended Content: One popular post -- “ Don’t Be Ugly By Accident ” -- talks about crafting great profile pictures for online dating, but the advice is applicable to virtually anyone who wants to put their best foot forward online, whether it is a dating site, Facebook, or LinkedIn. 2) GrubHub. Check them out below. The result? The lesson?
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Linkedin] 6 Tips for Collaboration When Producing and Sharing Great Content
    How will a blog post look when published on LinkedIn, for example? LinkedIn’s publishing platform has very limited formatting capabilities, so the post might not look the same as it does on the blog. Is your content marketing strategy plagued with glitches and slowdowns? Get Your Players Together. Is Everyone on the Same Page?
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [Linkedin] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    Last week we reported that B2Bers were citing Facebook as the most effective paid social channel (neck and neck with LinkedIn). Well this week, a new study revealed that senior executives use Facebook more than LinkedIn when seeking thought-leadership. Blueprint for a new way of marketing’ of the week…. Yes, really agile. goes to ROI.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Linkedin] More Content is Not Always Better – Wise Words from Chris Vandermarel
    like the LinkedIn Marketing Solutions blog too. Content marketing may be all the rage, but now that everyone is doing it — how can brands stay relevant? And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ. Let’s dig in!
  • DISCOVERORG  |  THURSDAY, NOVEMBER 17, 2016
    [Linkedin] Blast Off of the Sales Tech Stack: An Interview with Holger Schulze
    He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Linkedin] How the U.S. Presidential Election Influenced Changes at Facebook
    With Social Pro by Haley Marketing, one of our expert Social Media Marketing Advisors will take ownership of developing your organization’s voice on Facebook, Twitter, and LinkedIn. Regardless of whether or not you were happy with the results of the U.S. In addition, the presidential campaign in its entirety generated 8.8
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Linkedin] How the U.S. Presidential Election Lead to Changes at Facebook
    With Social Pro by Haley Marketing, one of our expert Social Media Marketing Advisors will take ownership of developing your organization’s voice on Facebook, Twitter, and LinkedIn. Regardless of whether or not you were happy with the results of the U.S. In addition, the presidential campaign in its entirety generated 8.8
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Linkedin] How Long Does it Take to Get Results from Content Marketing?
    For B2B marketers, LinkedIn is the star for content distribution. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. Content marketing is like cooking. Be patient. Source ).
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Linkedin] With Maturity Comes Results for Australian Content Marketers [New Research]
    Our new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends , produced in partnership with  the Association for Data-Driven Marketing and Advertising  and sponsored by LinkedIn Marketing Solutions , shows how organizations in the sophisticated/mature phase of content marketing differ from those in the early stages.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Linkedin] How We Increased Pipeline 504%
    We’re now able to create content specifically for LinkedIn, SEO, and/or our personas and use that content as sponsored posts on social. All of our LinkedIn paid advertising goes to specific buckets of contacts that are segmented by things like job title, skills, company size and so on. The value of content is undeniable. Conclusion.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Linkedin] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    As we head towards 2017, keep up with the latest marketing and digital trends through our industry news coverage  and activity on Twitter and LinkedIn. With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there. Video Is Leading to ROI.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 15, 2016
    [Linkedin] Search + Social = Online Reputation Management
    Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The entire process is as easy as putting together one good bio page or LinkedIn profile.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 15, 2016
    [Linkedin] 115 Facts You Never Knew About Social Media [Infographic]
    LinkedIn was reported as the most popular choice for employers to use when looking to take on new workers. In fact, 93% of those surveyed said they used LinkedIn during their search. Facebook and Twitter are not even close to LinkedIn, but they are still being monitored. Guest post by Josh Wardini. It is. You’re Hired.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 14, 2016
    [Linkedin] HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference
    These relationships reflect the growing prominence of HubSpot among CRM/marketing automation vendors, which gives companies like Microsoft and LinkedIn a reason to pick HubSpot as a partner. crm facebook freemium hubspot inbound marketing linkedin marketing automationHubSpot held its annual INBOUND conference in Boston last week.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 14, 2016
    [Linkedin] This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker
    goes to both LinkedIn and Facebook. After a somewhat lengthy hiatus, we felt it was high time to bring back TITWTW. So sit back and enjoy this veritable feast of miscellany from the heady world of B2B and beyond…. Superior knowledge ’ of the week…. goes to B2C marketers according to the DMA. Check out the Social Media Snapshot infographic.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Linkedin] 5 Ways to Scale Your ABM Strategy
    On LinkedIn, for example, you can easily target people who work in specific companies natively within its interface. Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. Sound familiar? Develop a Tiered Approach to ABM.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Linkedin] 12 Great Examples That Prove the Power of Repurposing Content
    Every week, he produced content that was relevant to the chapters of his book for LinkedIn and the blog at Content Marketing Institute. LinkedIn Pulse posts. In 2015, SEO professional Matthew Woodward started using LinkedIn as a publishing platform to expand his audience reach. Check 'em out. Why You Should Repurpose Content.
  • BLUE FOCUS MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Linkedin] Measure #ContentMarketing Success and Make Massive Gains @kplevins @LinkedIn #Elevate
    Do you know how effective your content marketing efforts are? Tell me if this sounds familiar. Your marketing team has finally committed to expanding its online presence. Sure, perhaps they’re putting a little too much emphasis on push ads such as pop-ups and banners, but they’ve also embraced content marketing as a viable strategy. Better […
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Linkedin] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers. Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results. Finalists: Philips, Elemica.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [Linkedin] Top B2B and Consumer Content Marketing Minds & Advice
    Jason Miller is the Global Content Marketing Leader at LinkedIn and author of a best-selling book on social media and content marketing,  Welcome to the Funnel. (He’s also a Marketo alum and rock ‘n’ roll photographer on the side.) In fact, it can be hard to distinguish the signal from the noise. B2B Content Masterminds. Over and over.
  • BIZIBLE  |  THURSDAY, NOVEMBER 10, 2016
    [Linkedin] How to Tie Your LinkedIn Ads to Revenue
    LinkedIn is clearly one of the top platforms for B2B marketers to target prospects. According to the LinkedIn Ads Benchmark Report 2016 , over 35% of marketers on LinkedIn are unsure if they consider their efforts a success. But conversion tracking is just one step on the road to connecting LinkedIn ads to revenue.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Linkedin] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Social media websites such as Twitter, LinkedIn, and Facebook, are heavily used among Fortune 500 businesses. B2B brands receive 20 times more engagement on Instagram than LinkedIn, despite having smaller audiences.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Linkedin] Taking a Goals-Based Approach to Social Media
    You built your company profiles on Twitter, Facebook, LinkedIn and a few other social networks you think make sense for your business. Social media is just like any other marketing channel. But in B2B, it’s hard to know if you’re using it effectively, especially with the evolving platforms and speed of adoption. Brand Awareness. Reputation.
  • ANNUITAS  |  THURSDAY, NOVEMBER 10, 2016
    [Linkedin] Stop Wasting Time in Excel for Data Management- Focus on R
    The professors are knowledgeable, the lectures are in-depth, the projects are relevant, and best of all it’s free (unless you want to pay for the certification of completion for your LinkedIn page). *This post first ran March 2016 via ANNUITAS.com. Speed is not the only reason that R is a more powerful tool than Excel. How Do I Implement R?
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Linkedin] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    It connects your business' Twitter, Facebook, LinkedIn, Instagram, and Google+ accounts in a single platform and lets you share text, links, photos, and videos, either immediately or to schedule for later. If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Free CRM. 1) HubSpot CRM.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Linkedin] How to Reach More People on Facebook without Spending Any Money
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. spend a ton of time on Facebook analyzing what’s working and, more importantly, what’s not. Great Content. Terrible Reach. YIKES! The Takeaway.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Linkedin] Should You Optimize Content for Google AMP?
    Major technology companies include LinkedIn, Twitter, Adobe Analytics, and WordPress. Adopting the Google AMP protocols to your website will be the next big thing you tackle this year and beyond. Mobile is growing more powerful by the day, with 80 percent of people searching the Internet using smartphones, according to Smart Insights.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Linkedin] What Qualities Should You Look for in a Marketing Automation Manager?
    Then, look at sourcing externally through these channels: Tap into your social networks via LinkedIn. Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. Have a hacker’s mindset. Sales.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Linkedin] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    billion purchase of LinkedIn, while Verizon is still working out the details of its agreement to buy Yahoo, a deal that may be in flux after Yahoo’s massive September data breach. Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Here’s how. 1. Mobile ad spend is booming. ” 4.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Linkedin] Top Personal Branding Tips for Thought Leaders
    LinkedIn is the most common social platform across the professional services, and many firms use it exclusively. Personal branding is commanding a lot of attention these days, especially from job seekers and people trying to get ahead in the workplace. Good luck with that last one.). What areas, specifically? Top Personal Branding Tips. 1.
  • CONTENTLY  |  FRIDAY, NOVEMBER 4, 2016
    [Linkedin] The 6 Most Important Takeaways From CMI’s Annual Study
    Facebook dominates for B2C, and LinkedIn dominates for B2B. LinkedIn, meanwhile, is all about, well, business. It’s safe to assume that much of these gains are a result of recent targeting improvements introduced by Facebook, LinkedIn, and their ilk. Sometimes, the numbers from its reports are encouraging for the industry.
  • B2B MARKETING INSIDER  |  FRIDAY, NOVEMBER 4, 2016
    [Linkedin] How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn
    The post How Rethinking the Social Content Strategy Helped an Animated Video Marketing Company Drive More Demand on LinkedIn appeared first on Marketing Insider Group. Social Media LinkedIn LinkedIn Content LinkedIn Content Strategy Social Content Strategy
  • DISCOVERORG  |  FRIDAY, NOVEMBER 4, 2016
    [Linkedin] How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople
    Scripted sales pitches, default LinkedIn invitations, and spammy email campaigns are just the start. Love it or hate it, the fact is that research shows a massive 15% of American adults have tried their hand at online dating. But that doesn’t mean everyone in that group is doing it well. Mistake #1: The Generic Introduction Message.
  • LEAD LIAISON  |  FRIDAY, NOVEMBER 4, 2016
    [Linkedin] Lead Liaison Debuts Integrations Marketplace
    Lead Liaison offers the ability to post to platforms like Twitter, Facebook, and LinkedIn with the push of one button. One of the most vital parts of a marketing automation partner is their level of integration with other key platforms in the marketplace. Lead Liaison integrates with over 400 3rd-party applications. Social.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2016
    [Linkedin] The Most Shared Phrases and Topics on LinkedIn [New Q3 Data]
    LinkedIn is best known as the world's largest professional network -- in other words, users aren’t there to look at cat memes or read celebrity gossip. My company, ClearVoice, recently conducted a study that provides data and insight specifically on the most popular posts on LinkedIn. Top 20 Most Common Phrases on LinkedIn.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 3, 2016
    [Linkedin] Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn
    Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn. So, why aren’t we taking an account-based marketing and selling approach on LinkedIn?
  • VIDYARD  |  THURSDAY, NOVEMBER 3, 2016
    [Linkedin] 7 Ways HR Can Use Video to Better Engage and Hire Top Talent
    You want to hire top talent, and sometimes that means hunting down the best of the best from LinkedIn or other sources, and reaching out to them. There’s a reason why we see video everywhere. Okay, many reasons. Marketers use it to attract buyers and salespeople use it to sell because audiences love it. Like Human Resources. Is that you?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 3, 2016
    [Linkedin] Why Cross Channel Marketing Needs To Be Visual
    Canadian Blood Services (CBS) offers a multi-channel experience including an extensive website, mobile app, and very active presence on Facebook, Twitter, Instagram, LinkedIn and YouTube. Imagine you are working on building a cross-channel marketing campaign. No professional photographs, stock images, logos and definitely zero videos.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Linkedin] How to Create Social Media and Content Marketing Synergy
    LinkedIn leads the social platforms, with 89% of marketers using it. LinkedIn. LinkedIn. Do you have social media and content marketing synergy? Marketers understand that in today’s digital environment, social media is a must-have for reaching customers. It’s where they spend an increasing amount of time. Why not? Strong. Lists.
  • HG DATA  |  THURSDAY, NOVEMBER 3, 2016
    [Linkedin] A Complete Strategic and Tactical Sales Guide
    You can contact and learn more about Mike via his LinkedIn profile. . Technology and data are great, but good selling techniques and good sales management cannot be overlooked. With both strategic overviews and a tactical section that will help you put plans into action quickly, we’re pleased to share: Mike Grossman’s Sales Development Bible.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 2, 2016
    [Linkedin] I Used Embarrassing Icebreakers at a Marketing Conference. You Should Too
    Granted, I’d been talking with the contact on LinkedIn before Dreamforce, but I can thank my bizarre conversation starters for keeping the dialogue flowing. also had six conversations on LinkedIn about potential projects and connected with 26 Partyforce followers via direct message on Twitter. decided to find out. Pre-conference.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Linkedin] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    HubSpot frequently partners with other companies in co-marketing campaigns, such as this example of HubSpot and LinkedIn: 7) Retargeting. Back in 2011, Marc Andreessen announced in a seminal WSJ essay that " software is eating the world." billion people having access to the internet , the potential customer base for SaaS companies is vast.
  • BIZIBLE  |  TUESDAY, NOVEMBER 1, 2016
    [Linkedin] How Content Impacts the Buying Journey: ABM vs. Demand Gen
    ABM Content + LinkedIn: The Winning Combination. That’s where LinkedIn paid media comes in. LinkedIn is the ideal platform for B2B account-based marketing because its users publicly post their location, company, skills and job title-- all valuable identifiers for targeted content. Not so fast. The Right Measure of Success.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 1, 2016
    [Linkedin] Kimberly-Clark uses a social media quiz to woo young talent
    Our goal is the same as the goal of the quiz: get folks to take the quiz, find out their Original Thinker type, and then share their emoji badges via social media, sharing with all their friends via Facebook , LinkedIn , and Twitter. Are you an original thinker? ” What did you get? Please be sure to let me know in the comments.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Linkedin] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    LinkedIn. For organizations looking to connect with a professional demographic, LinkedIn has a well-suited user base. Related reading: Case Study: CEB's 54% Increase in LinkedIn Click-Throughs. Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places.
  • HUBSPOT  |  TUESDAY, NOVEMBER 1, 2016
    [Linkedin] How to Run Successful LinkedIn Ads [Free Two-Week Planner]
    LinkedIn is the #1 social media platform for B2B content distribution. But it’s not enough to use LinkedIn just to build an organic following. If you want to effectively expand your content's reach and get it in front of the right eyes, you should be using LinkedIn's Sponsored Content feature. Select the right pieces of content.
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Linkedin] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    Use your Twitter connections to warm up your LinkedIn connection pitches. It’s easier to get someone to follow you back on Twitter than it is to get them to connect with you on LinkedIn. Wait a week, then invite them to connect on LinkedIn – via a personalized invite. Want proof of how fast social media evolves? Add line breaks.
  • VIDYARD  |  MONDAY, OCTOBER 31, 2016
    [Linkedin] Vidyard Named a Leader for Online Video Platforms for Sales and Marketing by Independent Research Firm
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers. Report finds “more firms see video as a way to address their top challenges of using engaging content to connect with customers and prospects”.
  • HINGE MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Linkedin] The Best Types of Market Research for Professional Services Firms
    Join us on LinkedIn , Facebook , and Twitter  for more insights on how to conduct research that will help your firm grow. Market research pays off for professional services firms. Who doesn’t want that? When I share this finding, the next question is almost always around what types of market research should be used. Secondary research. Voila!
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Linkedin] This Week in Content Marketing: Content + Audience for the Win
    However, an analysis published on LinkedIn by King Content Singapore’s head of content questions whether survey respondents truly understand the purpose and processes involved in the technique. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Click To Tweet.
  • ION INTERACTIVE  |  FRIDAY, OCTOBER 28, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: October 24-28
    LinkedIn While everyone is preparing their costumes, decorations and candy, ion has been preparing ghoulish delights for you in the form of interactive content marketing. There’s nothing to be scared of—only the latest and greatest of what’s going on in our industry. Creating engaging content is a top challenge for every marketer. Facebook.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 28, 2016
    [Linkedin] 5 Healthcare Brands That Breathe New Life into Social Media Marketing Strategy
    The company’s website actually has a social media section that highlights the brand’s social channels, so visitors can easily connect with the brand via Twitter, Facebook, LinkedIn, and even Instagram—where it highlights its Blueprints for Athletes initiative. In my experience, delivering great service alone isn’t enough.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Linkedin] 9 Lead Generation Mistakes Marketers Need to Stop Making
    On LinkedIn, B2B businesses can take advantage of the perception that LinkedIn is the most sophisticated of social platforms, and a place where B2B relationships are most likely to be built. For many businesses, the key to making sales is to first generate leads. But leads don't grow on trees. Sign up here to reserve a slot.).
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 27, 2016
    [Linkedin] ‘Tis the Season: How to “Sleigh” Your Holiday Social Media Campaigns
    As a guideline, consider posting on Facebook three to 10 times weekly; Twitter five times daily; LinkedIn two to five times weekly; and Pinterest five to 10 times daily. With cooler weather about to usher in the holiday season, it’s not too early to start making plans for your holiday social media campaign. billion. Be observant.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Linkedin] Planning Social Media Content? Ask Yourself These 9 Questions
    It might be helpful to review the Pew Research Center’s Demographics of Social Media Users , which profiles the users of five major social media platforms -- Facebook, Pinterest, Instagram, LinkedIn, and Twitter. We've all been there. But finally -- finally! -- it seems like folks are catching on. But how? What are they looking for?
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Linkedin] Proven Tips for a Top-Notch Alumni Engagement Program
    For nearly all alumni, regardless of graduation year, LinkedIn is one of the most important platforms for career networking. LinkedIn's Alumni Tool is a valuable tool helping people find and connect with fellow alums, but by itself, it won't spark conversation or motivate action. Having a LinkedIn group for alumni can do that.
  • SNAPAPP  |  WEDNESDAY, OCTOBER 26, 2016
    [Linkedin] How to Find Freelance Content Creators: Best Practices
    Check them out on LinkedIn. Many marketing teams find themselves in the position of needing to outsource some or all of their content creation. The problem is: Finding the right creators is tough. hear horror stories all the time. The content they wrote needed so much editing, I may as well have written it myself. Then – vet them. Snap Copy.
  • CONTENTLY  |  TUESDAY, OCTOBER 25, 2016
    [Linkedin] Infographic: A Marketer’s Guide to Posting on LinkedIn
    Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. According to a new infographic from WebpageFX , 80 percent of B2B social media leads come from LinkedIn. percent, compared to 0.77
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 25, 2016
    [Linkedin] Using Top-of-Funnel Content to Drive SEO Results
    As I mentioned in this post , I strongly recommend searching keyword on popular forums like Quora , exploring key phrases in Twitter Advanced Search and seeing what people are asking in industry related LinkedIn Groups. The idea is, of course, to get leads and prospects to move past the awareness phase , and ultimately convert. Google. where?
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 25, 2016
    [Linkedin] 5 Brands with Highly Successful Facebook Marketing Strategies
    Next to Twitter, LinkedIn, Instagram, and Snapchat, Facebook is the grandfather of social media. At this point, everyone and their mother (or, in my case, father ) has a Facebook. The social media phenomenon has infiltrated our culture over the past decade, becoming a vital part of our daily routines. Sound familiar, Excel users?). Intel.
  • HALEY MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Linkedin] Staffing Industry Recruiting: What Works – and What Are the Biggest Challenges?
    Responses to this question indicate that good people know good people – and so does LinkedIn Recruiter: Referrals are the most effective recruiting tool, with over 43% of respondents rating them as “extremely effective.” Selling staffing services is hard, too. And the range of available tools and techniques is dizzying!
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Linkedin] A Simple Guide to Creating an Expert Roundup Post
    If possible, put a face to the name by grabbing the expert’s image from Twitter or LinkedIn. Want to drive traffic to your blog and boost your social activity? Well, I've got a simple solution to help you achieve just that: An expert roundup. Sounds easy, right? It is, well, as long as you have the right process. What Is an Expert Roundup?
  • TONY ZAMBITO  |  SUNDAY, OCTOBER 23, 2016
    [Linkedin] Rethinking Market Strategy In A Digital Economy
    For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services.  by Delwar Hossain. The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. 
  • ION INTERACTIVE  |  FRIDAY, OCTOBER 21, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: October 17-21
    LinkedIn Happy Friday! Another week down in the world of interactive content marketing. As we’re all getting ready to finish up the first month of Q4, ion has been focused on bringing you the best articles, videos, and advice to kick your interactive content into high gear. Interactive content can take some planning. Great news, right?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 21, 2016
    [Linkedin] IT buyers are calling for a change in how you market & sell to them on LinkedIn
    According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!). Like this post?
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 21, 2016
    [Linkedin] Should You Budget for Sponsored Content in 2017?
    LinkedIn. With over 450 million users and counting, LinkedIn is a powerhouse platform for B2B content. In fact, according to Keith Richey, the platform’s irector of global marketing, “LinkedIn is the top [rated] social network for lead generation…94 percent of B2B [marketers] use LinkedIn to distribute content.”
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Linkedin] 9 Genius Examples of Empathetic Content Marketing in Action
    Taking customers inside the factory and showing them every part of the process -- with a human face -- assures them that they can consume these products with peace of mind. 2) LinkedIn. LinkedIn Marketing Solutions is all about mobilizing marketers to grow their audience, create more effective content, and, ultimately, achieve their goals.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Linkedin] So You Want to Create Content That Actually Converts?
    The conclusion of this post from my colleague Derek, for example, has an entire section that links to third-party resources as well as a KoMarketing presentation on how to build out various aspects of LinkedIn profile information. What a novel idea, right? And that means creating content specifically tailored toward driving conversions.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2016
    [Linkedin] How to Brand Your Business on a Budget: A 6-Step Guide
    We recommend checking out Pew Research Center’s Demographics of Social Media Users , which profiles the users of five major social media platforms -- Facebook, Pinterest, Instagram, LinkedIn, and Twitter. In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand. you get the picture.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Linkedin] HR and social media: 7 Ways HR needs to act like marketing
    Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. By Mark Schaefer. wrote awhile back that digital transformation would not necessarily be led by marketers. Success may not come through a brilliant strategy or new technology. Talent competition. Probably marketing or PR? Human.
  • VIDYARD  |  WEDNESDAY, OCTOBER 19, 2016
    [Linkedin] Welcome to Viewtopia: Vidyard Announces Speakers for 2016 Video Marketing Summit
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers. Video continues to be one of the fastest growing and most effective areas of modern digital marketing. About Vidyard. Media Contact: Brad Hem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 19, 2016
    [Linkedin] Seven Essential Mobile Apps for Marketers
    You can cross-post between Facebook, Twitter, Instagram, LinkedIn, Pinterest—even Google+. By Kerry Gorgone, {grow} Contributing Columnist. Back in 2014, I wrote a post on essential mobile apps  for marketers. It’s been a while, and since apps change more often than Kim Kardashian’s phone number, I thought it was time for an update.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 19, 2016
    [Linkedin] IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn
    IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front […].
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 19, 2016
    [Linkedin] How to succeed with LinkedIn marketing
    By Chris Zook, content marketer at WebpageFX LinkedIn is one of the least-used social networks for marketing. Even if users have both a Facebook and LinkedIn account, they probably use Facebook for personal matters and LinkedIn for professional […]. Content Marketing
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 18, 2016
    [Linkedin] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    He is a fantastic speaker and worth connecting with on LinkedIn. Over One of the best ways to evolve as a marketing professional is to generate, collaborate, and nurture ideas among like-minded peers. Below is an interview with a true marketing thought leader. Today, I have a whole new batch of questions to find answers to. This is easy.
  • CONTENTLY  |  TUESDAY, OCTOBER 18, 2016
    [Linkedin] The State of Marketing Technology, in 12 Charts
    Just this year, Microsoft fought off Salesforce and bought LinkedIn for $26 billion. When Salesforce flirted with acquiring Twitter over the last month, marketing technology (martech, for short) suddenly found itself in the spotlight. Why Salesforce? How did these guys get so big? What the hell is a CRM 1 anyway? Martech is everywhere.
  • RADIUS  |  TUESDAY, OCTOBER 18, 2016
    [Linkedin] Is Predictive Marketing Now Mainstream?
    We’re seeing a monumental shift in the way business software behaves; with Microsoft buying LinkedIn and Oracle buying Netsuite, software is now more unified than ever before. This was originally published on Medium. Why CMOs Need Predictive. Growing share of wallet with existing customer. Re-engaging prospects who did not buy before.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Linkedin] Earned-media micro-influencer marketing master class
    While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. My goal? Shashi’s class is as amazing and as popular as he is. Build brand awareness?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Linkedin] 20 Content Marketing Tools to Rely on From Start to Finish
    The dashboard-type interface supports integrations for many social networks, including Facebook, Twitter, LinkedIn, Instagram, and more. When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Here are 20 of my favorites. Pocket. Quora.
  • INFER  |  TUESDAY, OCTOBER 18, 2016
    [Linkedin] Infer’s Top 25 Predictive Sales & Marketing Innovators (INFOGRAPHIC)
    The complete list of honorees and links to their LinkedIn pages are below: Christopher Turley , Head of Revenue Operations, AdRoll. One of the best parts of Dreamforce is getting to meet so many pros who are changing how their companies do business and engage customers. Kael Kelly , Vice President of Marketing, Avalara.
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 18, 2016
    [Linkedin] 7 key takeaways from The State of Inbound 2016
    Sales teams are stepping up their use of LinkedIn and Twitter to reach and communicate with leads and customers (28%, compared to 22% in 2015). And successful sales teams, growing by more than 50%, consider LinkedIn as one of the most valuable sales channels. What are your company’s top marketing priorities over the next 12 months?
  • KEO MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Linkedin] KEO Marketing CEO, Sheila Kloefkorn, to Present “Top 15 Trends in Digital Marketing – What You Need to Know for 2017”
    During the session, Kloefkorn will discuss recent changes with Google, LinkedIn, Twitter and other online digital and advertising platforms. With the countless changes being made by Google, LinkedIn and other digital platforms, what’s been working in the past may not work in the future. PHOENIX, Ariz., to 1:00 p.m. About KEO Marketing.
  • RADIUS  |  MONDAY, OCTOBER 17, 2016
    [Linkedin] 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016
    The writing is already on the wall for this trend: Microsoft bought LinkedIn earlier this year and is expected to incorporate the latter’s data into the Dynamics CRM product. “If this is not the next big thing, I don’t know what is.”. When the CEO of a $50 billion company says those words, you listen. Looking into the future.
  • NETLINE B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Linkedin] B2B Marketers Lose with Inbound Only Strategies
    Top tools for content syndication only campaigns that do not include lead generation: Outbrain , Taboola , LinkedIn. B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. In some cases, strategies outside of inbound might actually be easier for online marketing newcomers to take advantage of.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Linkedin] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    If target stakeholders are active on social media sites like LinkedIn and Twitter, follow them. good way to get targeted content in front of your key accounts is by running micro-targeted ads on either Facebook or LinkedIn and directing those offers to landing pages that are personalized for those target accounts. What’s next?
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