• FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 1, 2014
    [Linkedin] Labor Day
    If you think filling out LinkedIn job listings and submitting resumes, you are missing something very important. 'Jeff Ogden of Find New Customers , the award-winning marketing expert, wishes a great holiday to you and your families. Tomorrow morning we have a great post for job seeking college grads. Filed under: Advertising. Advertising
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Linkedin] Talking LinkedIn Strategy with Mark Amtower
    had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level. Building a LinkedIn strategy to effectively positioning yourself as a leader in different industries.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • HINGE MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Linkedin] Hinge’s Fab 5: August 2014
    On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in August. Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1. Kevin Bloom, Hinge Marketing.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Linkedin] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Twitter | Facebook | Google+ | LinkedIn |. 'The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally.
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] Why You Still Need a Content Marketing Strategy for B2G
    Get a sense of the market by joining the LinkedIn Groups for Government Market Master, The Federal Contractor Network, and reading FedBizOpps. On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. 'How much of $462 billion do you need to be successful? Nail Down The Overall B2G Strategy.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] Why marketing is more important than sales
    LinkedIn? 'Touchy subject this one, but one i feel compelled to address. firmly believe that marketing companies and agencies have an amazing opportunity to be had in the near future and this is because marketing is more important than sales. So where does this leave sales people and departments? On twitter or facebook? Events
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] 5 Problems with B2B Marketing…and How to Fix Them
    While some social networks don’t work for everyone, LinkedIn is one platform where almost any industry can excel in. LinkedIn is just providing a different platform to reach even more people in a digital way. 'B2B marketing isn’t a perfect industry (what industry is?), It’s Not Original. This is where creativity comes in.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] How to Drive Traffic From Social Media Contests
    LinkedIn |. 'Social media offers the perfect platform for running contests. They help you stand out and reach your audience effectively and quickly (particularly as most competitions have a time-stamp). If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. Lilach Bullock.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] The Marketers First Virtual Event – Are You Ready?
    If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] Step 3: What you do when a visitor to your website is NOT ready to buy?
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! 'The answer: Lead Nurturing. Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Sales looks for Mr. Right Now. Great line! They simply don’t have the patience to earn trust.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] 10 Expert Tips On How To Achieve Content Marketing ROI
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World  taking place in Cleveland in just 2 weeks.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] Your Leads Are Annoyed With You: Here's Why [Data]
    Source: 2014 Hubspot & Linkedin Survey ). 'When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Probably not. The Stats. Lead Nurturing. Social Media.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin] How to Identify Buyer Personas for Professional Services Marketing
    For example, LinkedIn doesn’t have the same user base as YouTube or Google+– but those may be viable marketing options depending on the audience. On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. 'Developing a content marketing strategy can seem intimidating. How do you begin?
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin] 3 Highly Effective Word-of-Mouth Marketing Tactics
    He does have a LinkedIn profile and a LinkedIn group, but I’ve never engaged with them on LinkedIn,” Fay explains. 'Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face. Have a good founding story.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Just create your own show!” I nearly died from my injuries.l.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin] How To Chop Up Your Webinar Content
    But if you’re targeting a specific, more professional audience, LinkedIn might be the way to go, even if it has a lower lead volume with the highest cost of acquisition. Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. And she loves helping them do it.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] 8 Clever Ways to Triple Your Content Output (and Traffic)
    After its LinkedIn acquisition, SlideShare has become a very popular way for professionals to view and enjoy content. Thanks LinkedIn! To get started with LinkedIn publishing, you’ll have to see if you have access first (it''s slowly rolling out to all members at the moment). Unfortunately, the sudden flood rarely happens.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Being Active on Social Media does NOT make you a Marketing Company!
    On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company. Love comments here.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] 5 Ways to Create an Engaging Customer Experience
    LinkedIn |. 'Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz. Customer Experience Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Where do you begin in Content Marketing? Answer: Know your Buyers
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Many were on social media – Twitter, Facebook, LinkedIn, etc., 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. highly recommend you attend this event, by the way.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Why You Need an Editorial Calendar for Social
    It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] How to Promote Your Social Contests to Lure More Subscribers
    LinkedIn |. 'Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! You even had the Terms and Conditions written by a real attorney instead of copying it from somewhere. Still, it didn’t work, despite your best efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] The business case for content marketing consistency
    Connecting through Instagram photos, LinkedIn updates, and YouTube videos are great ways to provide a consistent presence. 'Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. She was such an impressive young woman. She would never say a word.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Linkedin] The New Reality for Architecture, Engineering and Construction Marketing
    On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. 'Last month, San Antonio was the meeting ground for hundreds of professional services marketers and business development professionals. With some reflection time, I’ve internalized the conference theme of “power: play.” Diversity grows.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Linkedin] Visible Expert Profile: David Meerman Scott
    On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. 'At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” David discovered that entrepreneurship suited him.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Linkedin] How to Meet an Event Speaker Without Making a Fool of Yourself
    On LinkedIn, it''s easy to see if you and another person have mutual connections. In January 2014, LinkedIn added the "How You''re Connected" tool that shows you a list of mutual contacts demonstrating how a person''s connected to you. DO: Send them a personalized invitation to connect on LinkedIn. Let''s grab a drink later!
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 25, 2014
    [Linkedin] Psychological Triggers in Email Marketing for Social Media
    LinkedIn | Pinterest |. 'It has been said that email marketing is one of the best strategies, if not the only one, you should be using. In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. Author information. Wade Harman.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Linkedin] The Importance of Personalization in BtoB Marketing today
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! 'Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. If you want marketing results, you need to personalize the content you send out. Read it here. Why is personalization so important today?
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Linkedin] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    LinkedIn. billion total shares generated by the articles in our study, LinkedIn accounted for slightly more than 59 million, making them the fifth-most active platform for content sharing among users. Based on the analysis below, Pinterest and LinkedIn emerged as sharing the most positive content of the social networks. Twitter.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Linkedin] Six Great (and brief) B2B Reads for Labour Day
    Awesome Ideas Content Marketing Metrics & Measures Social Media B2B marketing bizmarketer content marketing corporate overlords Elizabeth Williams great links Keebler Elves linkedin social media 'At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Linkedin] How Did That Banner Ad Get To Your Website?
    B2B topics; lead nurturing, native advertising, LinkedIn advertising. 'If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Linkedin] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Don’t immediately connect on LinkedIn : Extending an invite to someone immediately after getting off the phone with them is not recommended. Discretion should be used when connecting on LinkedIn. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. No, this isn’t a joke.it
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Linkedin] In content creation overload? Here’s what to do.
    You can post these “wow statements” as LinkedIn updates, tweets, Google+, and Facebook posts. 'Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Create an ebook. Right? Content Marketing
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Linkedin] 5 Marketing Lessons Learned from marketing Find New Customers
    Even connect with people on LinkedIn, but take the time to personalize your LinkedIn invitations. 'Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. By the way, I came up with this campaign as I was badly hurt and in the hospital.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Linkedin] A Brief History of Marketing Technology (and Social Media Marketing)
    These include Twitter, Instagram, Pinterest and – for professionals – LinkedIn. Each LinkedIn Discussion Group has its own topic, professional focus, and members. 'Up until the Industrial Revolution, all goods were made by hand. Technology often brings change. The price of yarn fell, angering the large spinning community in Blackburn.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Linkedin] How to Use SlideShare for B2B Lead Generation
    And because SlideShare is now owned by LinkedIn, it’s simple for B2B audiences to both find and use it. There’s even an app to feed SlideShare content to your LinkedIn profile. 'Experiencing a plateau in leads? Consider this. There’s data to support higher growth for firms that generate more leads online as well.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 21, 2014
    [Linkedin] The 3 Most Important Things I Learned as an Intern at Sonnhalter
    It is also important to take note of key projects so you can refer back when updating your resume and LinkedIn profile. 'Emily Bessell just wrapped up a summer internship here at Sonnhalter and before she left, she shared some of the things she learned during her time on our team. The first thing that came to mind was, “Where did the time go?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Linkedin] 10 Blogs to Bookmark: Social Marketing Edition
    Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. ” Why We Like It: Likeable Media’s bloggers aren’t afraid to show their senses of humor, and they write about everything from crafting the perfect social media bio to hospitals effectively using LinkedIn.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Linkedin] Think You Know LinkedIn? 7 Common Myths Debunked
    'Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Though LinkedIn is a powerful tool for business professionals across all industries, there are still a lot of misconceptions about how it works. Read on to learn the truth behind some of the most pervasive LinkedIn myths. Social Media
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric. That metric is overall traffic, or the number of visits to a website. 1) Pages/Session.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] How Data Can Be a Competitive Weapon in Your Content Marketing
    LinkedIn posts. 'Editor’s Note : Today’s post comes courtesy of Dennis Shiao, Director of Content Marketing at DNN. Dennis is a contributing author to the book “ 42 Rules of Product Marketing ” and is Editor of the DNN blog. Follow Dennis on Twitter @dshiao. We’re competing for YOUR attention. Content Marketing
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] 8 Reasons Your B2B Website Is Ready For A Redesign!
    LinkedIn, Facebook, Twitter, Google+, and YouTube are all important outlets for your B2B marketing efforts and should be easy to find and well integrated on your website. 'By Dawn Gadless  | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    buyer personas) and determining what questions they want answered (Quora, LinkedIn Groups, etc.). 'If you’re an online quiz junkie like me, you’ve likely, at some point, taken a psychology test to determine whether you’re right- or left-brained. Have fun! 1)  How do you develop ideas about the type of content you want to produce? Glitchska.
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Consider the 2.25 trillion searches Google reigned in last year. This, of course, is not the foundation around the notion that online search is how buyers are educating themselves. Rather, it’s just one of the indicators of a shift in the marketplace.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    Newsle is a media monitoring service that lets you know whenever you, your Facebook friends and/or LinkedIn connections are mentioned in the news or in press releases. Newsle was acquired by LinkedIn in July.) Media monitoring isn’t something that only PR pros can do. Tip: You can use them to keep tabs on your competitors, too.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    d) LinkedIn. a) LinkedIn. c) LinkedIn. C) LinkedIn. d) LinkedIn. a) LinkedIn. c) LinkedIn. 'How much do you know about social media platforms, facts and trends? Well, it’s time to find out if you are a guru or a newbie! The answers are at the bottom of the post. a)  Blogger. b)  VK. a)  10%.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Linkedin] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter? Previously Google only tracked web form conversions and calls that came directly from mobile search ads. You simply cannot optimize conversions and ROI from Google paid search without it.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Linkedin] How to Streamline Your Video Content Marketing Operation
    Social promo images (for Twitter, Facebook, LinkedIn, and retargeting ads, etc.). After promoting on all relevant social channels and some targeted LinkedIn groups (where your target audience live), start reviewing video analytics to determine your performance. But how do you create great videos time and time again? Your homepage?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Linkedin] 7 Content Marketing Lessons From Red Bull Media House
    Follow me on  235179 ;">Twitter  (@ BrennerMichael ),  235179 ;">LinkedIn ,  235179 ;">Facebook  and  235179 ;">Google+  and  235179 ;">Subscribe to B2B Marketing Insider. 'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? What makes Red Bull different?
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Linkedin] Full-Service Technology Vendors: Marketing Automation Support and More
    She is the communications manager for OSSCube, which delivers integrated enterprise business solutions to organizations around the world including industry leaders like Intel, Google, Yahoo, Trend Micro, LinkedIn, and Bigadda.com. 'It’s a new world out there, and the traditional office is a thing of the past. Web design and development.
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Linkedin] A Short Rant About Content Strategists
    My LinkedIn profile even sports the title "content strategist." 'I''ve been not writing this post for a long time. What I mean by that is -- I''ve had this post in my head for a long time, but I couldn''t think of a way to write it without alienating a lot of people. What''s between "content creator" and "director"? So what do we do?
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Linkedin] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    And once you''ve read the LinkedIn post, think about which weird endorsements you can endorse your friends for on LinkedIn. 20 Skills You Won''t Believe You Can Endorse People for on LinkedIn. You can endorse people for "snacks" on LinkedIn? 'This week''s most popular content covered a wide range of subjects. Tweet.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Linkedin] Several Experienced Value Experts Added to the Alinean Team
    Connect (LinkedIn) with: Marc Salzman Ron Paxton Robert Hodge. 'We are excited to announce the addition of several key Value Experts to the Alinean team, e xpanding our capability to deliver more effective value messaging, interactive tools and sales training for B2B solution providers. Click here to learn more about the growing Alinean team.
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    Check your LinkedIn account to see who has viewed your profile. Make connections with LinkedIn users who have viewed your content (these are users who are not already in your 1st degree network). Take note of your LinkedIn alerts (i.e. Take note of the “hot buyers” through tag folders via LinkedIn. Step 1. Step 2. Step 3.
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    At the same time, according to an infographic provided by Simply Measured , both photo and video posts shared on Pinterest now drive more traffic than Google Plus, Twitter, LinkedIn, and StumbleUpon combined! With a little care and thought, any blog with an empty viewer  can be grown into an influential force  by following 6 essential ideas.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] The 12 Types of People You’ll Meet at a Conference
    If this person is beyond that awareness stage, he or she may have already made connections with people ahead of time via LinkedIn or Twitter, and wants to give them an elevator pitch in person, along with a resume or portfolio. Should you be networking to make connections with smart people? So which type of conference attendee are you?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] The Role of Webinars in the Sales and Marketing Process
    And the addition of social media, such as Twitter and LinkedIn, allows prospective buyers to share insights or invite others to join their network from with the webinar. 'Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. Engaging Buyers.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] Intermediate Techniques to Build a Better Email Marketing Campaign
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies. Email open rates. HubSpot.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Linkedin] How to Write Better Headlines [Infographic]
    You''ve got to make it work for Twitter and Facebook and LinkedIn and Pinterest and Google and Bing and any other network you hope to be found on. 'Truthfully, I think the hardest part of blogging is coming up with a great headline. In just a few characters, you''ve got to instill intrigue, yet answer questions. Blogging copywriting
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Linkedin] 10 Questions to ask in a B2B Content Marketing Questionnaire
    LinkedIn Groups , Facebook or Google+ Communities, Twitter, and online forums or other discussion groups are an excellent way to interact with others in the space and learn what types of content they’re looking for and sharing. Can you please provide a succinct overview of your business? Identify the audience and write to their needs.
  • HINGE MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Linkedin] Differentiation Case Story: How RS&H Shared Innovation Across Industries
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'For over 70 years, RS&H had played a key role in some of humanity’s most staggering accomplishments, creating launch infrastructure for manned and payload-bearing space flights since the Apollo program. Studying the Pioneers. Air Force.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Linkedin] How Changing Sales is Impacting Your Business (without your knowledge)
    Rather than training them in features and benefits of your company offerings, you need to teach them to read a 10-K report and bios on LinkedIn, for instance, so they can discuss the profit changes possible and competitive advantages with your company offerings. That’s important for smaller businesses in this noisy world of today.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Linkedin] 20 Skills You Won't Believe You Can Endorse People for on LinkedIn
    'When LinkedIn first came out with endorsements, my friend and I were talking about funny endorsements we could give each other: shirking responsibility; looking busy; passing the buck. We were saddened to learn LinkedIn doesn''t let you make up your own silly endorsements. What these skills really speak to is the ubiquity of LinkedIn.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Linkedin] How to Promote Your Content Using Paid, Earned & Owned Media
    Advertising helped both Facebook and LinkedIn experience stock price spikes when these programs were announced. to over $20 on networks like Facebook, Twitter, and LinkedIn. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. If only it were that simple. Email.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Linkedin] Don’t Ignore These 10 Financial Services Marketing Trends
    Learn more about Martha , or connect with her on LinkedIn or Twitter. 'Technology and changing customer demands have started to reshape the way banks and financial institutions not only do business, but market their brands, products and services. Customer Engagement is not a passing fad.  Data Integration becomes mission critical.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Linkedin] Top 6 Essential SEO Elements for Marketers New to SEO
    Building a social presence and sharing this content on Twitter, Facebook, LinkedIn, and Google+ will help build quality links back to your content. 'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Targeted, Relevant, and Rich Content That Is Updated Frequently. The first is obvious.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Linkedin] The Time for Twitter is NOW
    Why analysts should not keep lumping Twitter in with Facebook and LinkedIn. 'Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. It appears that Twitter is preparing a “buy now” button. Christel Quek of Twitter.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Linkedin] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 11, 2014
    [Linkedin] 4 Steps to Creating Advantageous Advertorials
    'If you’ve ever found your Internet browsing disturbed by a pop-up or flashing display ad, you already know that engaging content is much more likely to pique your interest than something that’s interruptive. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 11, 2014
    [Linkedin] Social Sales Require More Than One-Click Engagements
    This includes practices like: Liking a comment or an update +1ing a post Sharing Retweeting Favoriting Endorsing on LinkedIn One-click connection requests Heck, we even have “no-click” engagement tools for … Continue Reading. Social Sales Require More Than One-Click Engagements by Craig Jamieson - Maximize Social Business.
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 11, 2014
    [Linkedin] Event jacking – aka. how to make industry events your own
    Using tweets and LinkedIn status updates to share key soundbites from the day, including the obligatory event hashtag and a link to the presentation. 'No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. But, distracted by the day job, your company didn’t get its act together.
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 11, 2014
    [Linkedin] Event jacking ��� aka. how to make industry events your own
    Using tweets and LinkedIn status updates to share key soundbites from the day, including the obligatory event hashtag and a link to the presentation. 'No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. But, distracted by the day job, your company didn’t get its act together.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Linkedin] The Revenge of the Content Monster
    It was being syndicated into Inboxes, aggregated into LinkedIn Groups, shamelessly tweeted, retweeted, shared and commented upon. Content Marketing Random Rants ad agency B2B marketing bizmarketer content marketing content monster Elizabeth Williams email marketing green theatre Keebler Elves linkedin P-Cube sales squirrels social media
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Linkedin] How Big Data is Driving Business Growth
    Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? In the technology community, data has become likened to oil as the next great natural resource.
  • ENGAGE  |  MONDAY, AUGUST 11, 2014
    [Linkedin] This Week in Content: How Time Flies
    Writer Lee Odden reaches out to marketing experts at major brands such as Cisco, IBM, Dell, Google, Intel, Marketo and LinkedIn for their take on the year ahead. 'This weeks round-up offers a look into the not-too-distant future with trends and predictions for digital and content marketing for the year ahead. An Expert View. AdAge.
  • HINGE MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Linkedin] Hinge���s Fab Five: July 2014
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July. What Every Managing Partner Needs to Know About Social Media. Lee Frederiksen, Hinge Marketing.
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Linkedin] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
    All the major social and digital collaboration channels from Facebook to LinkedIn, Twitter, YouTube, Pinterest, Instagram, Skype, SlideShare, and more are offering targeted advertising as well as retargeting as a means to boost lead generation. problem I have frequently pointed out in my writing. Optimize Your Landing Page. Try it!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Linkedin] Optimize Your LinkedIn Profile With These 10 Key Elements
    'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. LinkedIn Summary.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Linkedin] 5 Ways to Redefine and Retell your Brand’s Story
    boutique might target Pinterest, Instagram and Facebook users while a computer repair service might target Facebook, Twitter and LinkedIn users. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly. It’s time to redefine and retell your brand’s story. Here’s how: 1.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Linkedin] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    'My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Throughout your LinkedIn profile you should use keywords that are related to your products and services. View Your LinkedIn Profile as a Web Page to be Indexed.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] The Biggest Gap in Marketing Software Selection Isn't Product Information
    Companies like g2crowd (my main point of reference here, although not my friend’s business) do a reasonably good job at controlling for these by requiring users to verify their identity by logging in through LinkedIn. 'There’s a reason I’m not a professional copy writer, which is that I’m bad at it.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    15) 43% of all marketers have found a customer via LinkedIn in 2013. 23) The Blogging Food Groups - This infographic from LinkedIn Marketing Solutions explains the elements of a well balanced blog. ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. 1) What Is Demand Gen? 11) U.S. 20) 49.7%
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] A Structured Day in the Life of an Outbound Prospecting Rep
    Follow him on Twitter and LinkedIn 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. If you have a team of outbound prospecting reps, spare a minute to give them some love, attention and empathy. Fighting the temptation of “more!”. We need MORE leads!” 30 a.m.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] Marketing Automation: How to Choose the Right Software for Your Firm
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'If you missed our previous article, Marketing Automation: What it is and How to Know if Your Firm Needs it , it may be helpful to read it before tackling this one. Let’s get started. Preparing for Research and Evaluation. What is the on-boarding process?
  • NUSPARK  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
    According to  LinkedIn , social selling leads to 45% increase in lead generation and selling opportunities. LinkedIn Group Tips. Don’t use LinkedIn Groups to make sales pitches or spam your company’s marketing content. Make LinkedIn Groups part of your daily social selling routine. Join Twitter. Content is King. to 6 a.m.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] The always-on world has checked us into iHotel California
    ” I still have to deal with a stack of unread emails, Facebook messages and Linkedin requests, but what I have realized is that I DON’T always have to be there for everyone online, I need to be there for myself, my company and my loved ones first. 'By Amber Osborne, {grow} Contributing Columnist. don’t have a 9-5 job.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Linkedin] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    then got the free PPC credits you get when you sign up for Facebook, Google, and LinkedIn ads and targeted all employees working at HubSpot. 'Not everyone who works in marketing imagined they''d end up here. Recently, there was a discussion on inbound.org about those interesting, winding career paths. Below are some of our favorite stories.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Linkedin] The Lowdown on Native Advertising
    Companies like LinkedIn, Instagram, Spotify, and Yahoo! Purchased mobile analytics provider Flurry , and LinkedIn purchased Bizo , a data management and targeting technology. 'Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 5, 2014
    [Linkedin] Smart Salespeople: Power Network Map
    2) Bing/Google/LinkedIn/Jigsaw/Facebook search that person’s business relationships, personal involvements, and identify as much information as you can find. 'Smarter Salespeople: Power Network Map. This blog is dedicated to salespeople that never want to “dial for dollars” or who never want to make a cold call again! Smooth move. Are you?
  • HINGE MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Linkedin] What to Know about LinkedIn Groups in Management Consulting, HR, Law and other Professional Services
    For our seasoned readers and newcomers alike, I have outlined details on how to make the most of the groups feature on LinkedIn, one of the most powerful social platforms out there. Why LinkedIn over Other Platforms? Now in its 11 th year, LinkedIn has 300 million users in more than 200 countries. Ways to Use LinkedIn Groups.
  • HINGE MARKETING  |  MONDAY, AUGUST 4, 2014
    [Linkedin] Blogging 2.0: How to Convert Content into Leads and Sales
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'This week’s webinar, which we co-hosted with Heinz Marketing, focused on how to convert content into leads and sales. Blogging is ranked second for effectiveness by high growth firms, coming in behind search engine optimization. Let's take a look.
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Linkedin] Social Media Referral Traffic Tactics
    There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. The types of content that are most often shared on LinkedIn are industry articles.
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