• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Linkedin] Social Media 101: Managing your social media presence
    LinkedIn. LinkedIn is the largest professional network online. LinkedIn: 1 time per day. Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? Don’t panic! Twitter.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Linkedin] Why every business needs a social media business audit
    LinkedIn. LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners. could start posting status updates on LinkedIn. Example: Update your LinkedIn header to match your Twitter header. Not active on social media? You are losing ground to competitors. But you already know that.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Linkedin] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    While the tweet chat is no longer active, the #InsideZappos hashtag is still alive being used to broadcast company events: The company is also encouraging the use of another branded hashtag -- #ZapposCulture --which employees are actively using on Instagram to share photos of company trips and workplace experiences. 4) LinkedIn. Intrigued?
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [Linkedin] An Email is Not a Campaign: the Case for Integrated Marketing
    Design a follow-up email for your BDRs to send to those who download the report. • Run sponsored updates and text ads on LinkedIn. The landing page that you develop for the email can be the same landing page you use for AdWords, the banner ad, and the LinkedIn ads (with different tracking codes, obviously.) We all make compromises.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Linkedin] 75 Interactive Infographic Examples to Inspire 2017
    LinkedIn has delivered hands-on interactive experience highlights trends and stats that show how important employee referrals in the recruiting process. Infographics saw the  the biggest increase in use  of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, And, for good reason. Enter interactive infographics. .
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Linkedin] 4 Ways That Automation Is Transforming Marketing
    large chunk of your audience is active on social, whether it’s LinkedIn, Twitter, or another platform. Marketing automation (MA) may have once seemed like an abstract concept and just a buzzword, but since the early 90s it has evolved substantially and now effectively performs a range of essential marketing tasks. Speed up the sales cycle.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Linkedin] Scaling Inside Sales for New Product Introductions or Market Expansion
    If not, check out LinkedIn where you can learn a lot about people quickly, use your own network or contact a headhunter. Given that leaders are juggling multiple priorities, it’s not surprising that they sometimes fall flat when attempting to scale inside sales to meet expansion goals. As a result, you capture a lead. Tele-Services
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Linkedin] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Lauren Frye of Bizible. Like it? Technical: Planning. Technical: Field Mapping.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Linkedin] The future of Twitter is as a protected essential public utility
    Be sure to check Sally out on Twitter, @sallyfalkow , LinkedIn , SlideShare , Facebook , and even Google+. Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeSF: What’s your take on the future of Twitter? It’s still a thing! followers.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Linkedin] Why Agencies Need to Take a More Modern Approach to Winning New Business
    Should I go back to my Linkedin account and see if there is anyone I haven’t tapped up for a lunch yet?" The times they are a changing. It is one of the greatest ironies of our industry that we are appalling at marketing our own businesses. calls. Maybe they pick up quite a bit of work and for 3 years things feel good. And so it begins again.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Linkedin] Tips for Using Video to Increase Social Media ROI
    If a certain video targets an important pain point, demonstrates a process, or drives home a key benefit, it might work as a great answer to your prospects’ questions, or as a natural part of the conversation in LinkedIn Groups or Facebook Groups. Videos are the most engaging content used in modern campaigns. Customer case study. Promotional.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 13, 2017
    [Linkedin] The most memorable martech resume I’ve seen
    encourage you to look at others’ resumes and LinkedIn profiles for inspiration. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Dear Erica, What’s the best resume you ever saw? Thanks, Sue, San Francisco. Dear Sue, That’s easy. Rick Larkin’s. This is just one sample.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Linkedin] The 29 Best Social Media Monitoring Tools
    Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram,  and blogs. Monitor brand, product, topic and keyword conversations across Twitter, Facebook, YouTube, Instagram, and LinkedIn. But you still get all the other big ones, including Facebook, Google Plus, Pinterest and LinkedIn.” ” — Visually.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Linkedin] THE HACKIES: How to use your unique dataset to create valuable content
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Additionally, our LinkedIn Benchmark Report (a similar report, but for LinkedIn Ads) comes in at number two in terms of pipeline generated since it was published. Like it? Other Examples. Hackies
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Linkedin] Leveraging Unique Data For Powerful Content Marketing
    Additionally, our LinkedIn Benchmark Report (a similar report, but for LinkedIn Ads) comes in at number two in terms of pipeline generated since it was published. As a content marketer, I’m always trying to deepen my understanding of our audience. What information are they looking for and how can I provide something that’s valuable?
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Linkedin] Your 2017 Resource Guide to Digital Marketing Conferences
    Visit its website and social profiles, join any groups on LinkedIn, and follow Twitter lists and other online areas ripe with information. Monitor any conference hashtags, Facebook groups, LinkedIn groups, and more. The smell of networking in the air. Booths freshly stocked with promotional items. Business cards at the ready.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 8, 2017
    [Linkedin] Three Signs You are in Need of White Label Marketing Automation
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? White label products and services are purchased by the latter company without branding. White-labeled automation. About the Author.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Linkedin] Essential 5 Step BuzzSumo Process For Social Media Agencies
    For email newsletter content, Neal suggests using the Most Shared section of the site, filtered to the past week’s content, and sorted to identify the most successful posts on LinkedIn. When it comes to finding and consuming marketing data effectively, a great tool is just half of the picture. Five Step Process. Step 2: Create Content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Linkedin] How B2B Marketers Are Finding Value in Social Media [Interview]
    Considering the high dollar amounts that are at stake, a business leader would likely have much more peace of mind in choosing an enterprise software product, for example, if he or she noticed that a former colleague made positive comments about it on LinkedIn.”. From this survey, no, we did not. Not necessarily. ABOUT BART MROZ.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Linkedin] How to Protect Your Company’s Reputation on Social Media
    For LinkedIn, another popular social platform, there are limited options for managing team roles—either you’re an admin or not—but you can avoid posting mishaps by only granting admin roles to select members in your team. Keep an eye out for blogs published by Twitter , LinkedIn , and Facebook to stay on top of their new updates.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Linkedin] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    To make things a little easier to wrap your head around, I put together a simplified list of some standout statistics for Facebook, Twitter, LinkedIn, Instragram, and Pinterest. LinkedIn. B2B buyers are turning to LinkedIn for content that will help them move forward in the buyer's journey -- and 57% are doing so on a mobile device.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 6, 2017
    [Linkedin] This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations
    According to a new LinkedIn survey looking at how younger generations influence tech buying decisions in the workplace, 61% of younger millennials (aged 19-25) play a part in their company’s tech purchases. goes to engineering firm Arconic who in a bid to launch its new brand has given TV cartoon ‘The Jetsons’ a reboot. Whatever next?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 6, 2017
    [Linkedin] Can We Adapt Ourselves To Adaptive Content
    Every platform from Facebook, Twitter and LinkedIn has its size guidelines, and visuals need to be created according to […]. I know seeing the cover image might have given you the creeps. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 3, 2017
    [Linkedin] Increase LinkedIn Engagement by 386%
    While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that LinkedIn’s visitor-to-lead conversion rate is actually 3 times higher than Facebook or Twitter? 184,000,000 unique visitors per month.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Linkedin] What Are Your Top 5 B2B Content Marketing Objectives?
    Many writers also republish their content on Medium or Linkedin Publisher. Fresh, regularly published content to your website can help your visibility in search engine results, thanks to Google’s freshness factor. That being said, it’s not enough to just write content and publish it. Plan Well. What is this paper good for?
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Linkedin] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. 1) Create a New Ad Campaign. LinkedIn Ad Reporting. Actually, yes. Ad Body.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Linkedin] The One 2017 New Year’s Marketing Resolution You Must Keep
    Expand and deepen relationships across the top social platforms (Facebook, LinkedIn, Twitter) with integrated campaign scheduling and detailed tracking reports. Connect with her on LinkedIn. Connect with her on LinkedIn and Twitter. It’s a month into the New Year already! Communicate in a New Way. Maintain a Consistent Message.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Linkedin] How to Write a Case Study: The Ultimate Guide & Template
    About: An introduction to the person or company, which can be pulled from a LinkedIn profile or website. Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate your ability to deliver on what your product or service promises. Product Knowledge.
  • KAPOST  |  TUESDAY, JANUARY 31, 2017
    [Linkedin] Shedding Light on Modern Marketing Needs
    He writes for the web’s top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. We’ve said it once, and we’ll say it again: Marketers are living in content chaos. Now, don’t go us wrong: Marketing  has  made significant strides. So why are we in the dark?
  • 3D2B  |  TUESDAY, JANUARY 31, 2017
    [Linkedin] Customer Centric Selling: The #1 B2B Sales and Marketing Trend in 2017
    Online reviews, LinkedIn discussions and tweets are all at their fingertips. “The purpose of any business is to create and keep a customer”— Theodore Levitt. Customer-Centric Businesses Will Win. Customer centricity started in the 60s with direct marketing. Customers became more connected and empowered and their expectations rose.
  • KAPOST  |  TUESDAY, JANUARY 31, 2017
    [Linkedin] Shedding Light on Modern Marketing Needs
    He writes for the web’s top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. We’ve said it once, and we’ll say it again: Marketers are living in content chaos. Now, don’t go us wrong: Marketing  has  made significant strides. So why are we in the dark?
  • CONTENTLY  |  TUESDAY, JANUARY 31, 2017
    [Linkedin] How to Build a Better Lead Form
    “I think the perfect ideal scenario is to start with an email address,” said Jason Miller, global content marketing leader at LinkedIn. Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. Lead forms are the canvassers of the marketing world.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Linkedin] How Your Agency Can Use Social Media to Attract New Talent
    Encourage employees to share their own insights about working for your agency on LinkedIn, Facebook, Twitter, Instagram, and other relevant social media platforms. In 2015, GE ran an amusing ad campaign featuring Owen, a newly hired programmer trying to explain to family and friends why they should be excited about his new job.
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [Linkedin] B2B Paid Content Distribution: Facebook vs. LinkedIn
    We only want to use LinkedIn.” ” I hear this response meeting after meeting. I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. On LinkedIn, it’s pretty much required.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Linkedin] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    For example, you can publish live video on Facebook , ephemeral messages on Snapchat , photos on Instagram , and blog posts on LinkedIn. The creation of mobile devices has made multitasking close to ubiquitous in the modern world. The Current State of Content Marketing. What's a marketer to do? How to Create Content That Gets Consumed. Video.
  • VIDYARD  |  THURSDAY, JANUARY 26, 2017
    [Linkedin] Client-Created Content is Key – Wise Words from Stephanie Totty
    And I am a part of several B2B marketing groups on LinkedIn, so when I am looking for professional content that’s what I stick to. Remember taking exams in high school or college? Getting out your scanner cards, filling in the little boxes (number two pencils only!) Not the most fun process, was it? Saying “Can you help us do this?”
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Linkedin] Why Atlassian will be a $50+ billion company in 10 years
    Its leadership reflects this product-centric view and is doing a great job building a long-lasting engineering and product culture. I’ve used LinkedIn data to run some numbers about Atlassian’s engineering retention, and computed how long it would take for the company to churn through all of its current software engineers (a “wipeout” period *).
  • BIZNOLOGY  |  THURSDAY, JANUARY 26, 2017
    [Linkedin] 5 reasons B2B firms should invest in social media
    This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. Here are the most common objectives we run across in our work with B2B firms. Expanding brand awareness. Research. Like this post?
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Linkedin] 4 Smart Ways to Keep Up With Google in 2017
    In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. What do all of these changes have in common? png">. The solution? What’s Ahead in Search.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 25, 2017
    [Linkedin] How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification
    Reposting this type of content six months into its shelf life will get it in front of new followers on Twitter, Facebook, LinkedIn, etc. The content that performs well on LinkedIn likely will not work on Facebook. Content marketing and social media go hand-in-hand, and sometimes the two disciplines seem interchangeable. In Conclusion.
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [Linkedin] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    LinkedIn Ads – Place sponsored updates on LinkedIn using a custom image with an emphasis on speaking slots, demos, networking events, and specific, compelling reasons to drop by the booth. Brain Teasers – you know those “98% of people get this wrong” brain teasers on LinkedIn that generate thousands of comments?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Linkedin] 30 SEO Best Practices for B2B Organizations in 2017
    would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. In the world of SEO, it’s extremely difficult to project for the year to come. Strategies are always subject to change. Enjoy! 1. Buyers
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2017
    [Linkedin] Empathetic Marketing: How To Connect With Your Customers
    came across your article on LinkedIn , and several people forwarded it to me and said, “Brian you should check this out for your book.” You can also follow me on Twitter @BrennerMichael or connect with me on LinkedIn and Facebook.  I’m happy to connect with the audience there as well. If not, you should. Thanks, Brian.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Linkedin] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”
  • WEBBIQUITY  |  FRIDAY, JANUARY 20, 2017
    [Linkedin] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    It’s obvious from her LinkedIn profile that Shelly knows how to build a business. Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Deb Calvert and Babette Ten Haken are both amazing, brilliant experts on leadership and collaboration. How about you?
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Linkedin] How Many Touchpoints Are in a Typical Campaign?
    Here are all the potential touchpoints: LinkedIn ad. Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email , that’s a touchpoint. Landing page. White paper.
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Linkedin] How Many Touchpoints Are in a Typical Campaign?
    Here are all the potential touchpoints: LinkedIn ad. Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email , that’s a touchpoint. Landing page. White paper.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Linkedin] Tools and Tips for Outbound Sales Prospecting
    LinkedIn Sales Navigator: One fundamental of both sales and marketing is to be where your prospects and customers are. In our case, we use LinkedIn Sales Navigator to personalize our outreach. LinkedIn), so you can feel confident that most of this information is correct and will be valuable for your outreach. Sales b2b
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Linkedin] The new standards for strategy and social media success
    You wrote in a LinkedIn post about companies only being concerned with building an audience, but not dedicated to moving people from being involved with the brand to being committed to it. With permission, I’m providing this content to you today. . Remarkably, the diagnosis begins well before content or a Facebook page. It’s not.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    Anyone can conduct a search on LinkedIn for a certain decision maker or role (SVP, head of business development, marketing manager, for example), capture available information on that account, and reach out on a personal level. HG Data and SalesLoft recently partnered to integrate the HG Focus Chrome Extension within the SalesLoft platform.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] Customer Data Platform Industry Profile: A Look Inside the Numbers
    Since few industry vendors release financial or business details, the report relies on public sources including Owler for revenue estimates, Crunchbase for funding history, and LinkedIn for employee counts. My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry. You can download the report here.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] How to Build the Perfect B2B Social Media Strategy
    studied how these brands fared on Facebook, Twitter, LinkedIn and Instagram during the six-month period between 1st May and 31st October. The chart below shows the engagement levels that these B2B brands get on Instagram, Facebook, Twitter, and LinkedIn. Instagram reports an average following of 187,000 and LinkedIn 31,000.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] MarTech: Top 100 Influencers and Brands
    LinkedIn Marketing. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. WHAT ARE THE INFLUENCERS SAYING? Programmatic Ads: PPC manager?
  • DISTRIBION  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] Killer Content Marketing
    And as a prominent source of marketing news and know-how, we are thrilled to share the spotlight with past Killer Content Finalists and Fortune 1000 enterprise organizations including LinkedIn , Waste Management , Dell and American Express. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs
    The post Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs appeared first on Marketing Insider Group. All sales leads are not equal. They don’t want to waste time and money like the companies that Straight North recently evaluated. For more […].
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] 7 Ways Freelancers Can Start Earning More in 2017
    LinkedIn Profinder. Lured by the promise of greater flexibility and more interesting projects, more and more people are leaving their traditional office jobs behind for freelancing careers. According to a 2016 study , there are currently 55 million freelancers in the US alone. That's a pretty significant 35% of the US workforce. SEO writing.
  • 3D2B  |  TUESDAY, JANUARY 17, 2017
    [Linkedin] The Traits and Habits of Successful Business Development Pros
    This includes CRM, email, and social platforms such as LinkedIn, which enable them to reach out and engage with potential buyers. Having worked with hundreds of business development professionals, I’ve noticed that those who generate the lion’s share of revenues share certain habits and traits. Reps must use their time to do the right things.
  • ONALYTICA B2B  |  TUESDAY, JANUARY 17, 2017
    [Linkedin] 5 Most Common Reasons why Influencer Marketing Fails
    Interestingly when searching for people that work in Influencer Marketing on LinkedIn there are currently 20,580 results for the search term ‘Influencer Marketing’ and 1,549 for ‘Influencer Relations’ – so 22,129 in total. THE REASONS WHY. 1) Lack of influencer-focused resource. To put this into context, there are 5.8
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Linkedin] 11 Free Sales Tools to Pump Up Your Pipeline
    Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. With LeadIQ, you can build lead lists by browsing sites like LinkedIn and AngelList, and sync contact data from these leads directly into Salesforce. Streak.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Linkedin] Social media strategy leaders: Robert Bochnak
    My work for Tufts expanded to other networks like LinkedIn and Flickr and then I moved on to my current role at Harvard Business School. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. I’ve found that social listening is a great way to find out what our alumni are talking about.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Linkedin] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. They will be able to do this by first identifying clients’ pain points.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Linkedin] 3 Ways To Research Companies For Personalized Video Sales Outreach
    Try: Google Alerts or LinkedIn to monitor trigger events such as job changes. If you want to get noticed by your prospects today, your outreach must be highly personalized. There’s no two ways about it. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Linkedin] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. The ad may be a video, automated pop-up or deep link ad attached to a mobile app. Using cookies.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Linkedin] Expand your Offer Strategy to Increase SEM Performance
    However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. Otherwise, when buyers finally do start to contact vendors, you may not even be part of the conversation. Actually, I know why it is.
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Linkedin] How to Create a Content Promotion Plan in 3 Steps
    Are they in certain LinkedIn groups? In that case, I suggest focusing on the platforms that have the highest usage AND have proven the best for delivering content and engaging audiences : LinkedIn. Regular posts and updates; paid ads or sponsored posts; posting the full article à la LinkedIn Publisher, etc.). Full articles?
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Linkedin] Brand Personality: An Approach for Professional Services
    Get more brand development tips and strategies by following us on LinkedIn and Twitter. Professional services firms aren’t exactly known for their personality. In fact, except in creative services like advertising and graphic design, many firms seem to think their clients expect a grim-faced gravity from their service providers.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Linkedin] 7 Companies That Should Buy Medium, Because Why Not?
    Microsoft/LinkedIn. billion for LinkedIn in hopes of dominating our professional lives. But that doesn’t fix LinkedIn’s problems. One of LinkedIn’s biggest problems is that it still doesn’t do a very good job of getting users to stick around. It’s time to panic about another social network.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Linkedin] How to Create a Content Promotion Plan in 3 Steps
    Are they in certain LinkedIn groups? In that case, I suggest focusing on the platforms that have the highest usage AND have proven the best for delivering content and engaging audiences : LinkedIn. Regular posts and updates; paid ads or sponsored posts; posting the full article à la LinkedIn Publisher, etc.). Full articles?
  • DISTRIBION  |  WEDNESDAY, JANUARY 11, 2017
    [Linkedin] Creating a 2017 Marketing Roadmap for Success
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. When it comes to technology, this metaphor is especially apparent. But don’t get discouraged.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Linkedin] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    When you pay to get content placed on a website or in a publication, or when you pay for more exposure on platforms like LinkedIn or Facebook, that’s paid media. Your brand voice is more than just a press release. Sure, plenty of corporate communications and PR professionals understand that brand voice matters.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Linkedin] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Connect with your sales rep on LinkedIn and ask to see case studies that prove their abilities. Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. There are many reasons to consider hiring a digital marketing agency.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Linkedin] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Another great way to test out your marketing campaigns early on, and have them be as effective as possible, is to make use of social media sites like Twitter, Facebook, LinkedIn, and the like. Read on for some ways you can go about testing and measuring your marketing spend in 2017. Split Test Your Content Marketing.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Linkedin] Why the Loss of LinkedIn SlideShare Lead Generation is a Good Thing
    So LinkedIn decided to shut down the SlideShare Lead Generation product. The sunset of LinkedIn’s SlideShare may actually prove to be a win, as this product may have been underperforming on your goals (whether you realized it or not). Have I convinced you to stop mourning the loss of the LinkedIn SlideShare lead generation product?
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Linkedin] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers. So we built ViewedIt,” says Michael Litt , CEO and co-founder of Vidyard. ViewedIt re-humanizes this type of business communication. About Vidyard. Vidyard.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Linkedin] 6 Awesome Sales Call Conversation Starters
    We don’t make assumptions based on LinkedIn bios and titles; our salespeople are armed with individualized information about each lead and prospect so we can truly personalize our approach. 2. One of my favorite things about my team is that we are constantly focused on helping each other do better. What does that lead to? Don’t sell.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 9, 2017
    [Linkedin] This is the week that was in B2B: from broken funnels to abject failure
    B2B influencer top tips' of the week. …go to the Drum and it’s all hail LinkedIn. It seems that the top influencers on LinkedIn are breaking away from the pack – amassing 62x more comments, 52x more likes and 24x shares of their articles than the average user (well done them). Whether you agree or disagree, read his argument here.
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Linkedin] How to Grow Your Social Media Following for B2B
    Weekends are still very popular times to scroll through Twitter or LinkedIn, as well. While scheduling blogs, Tweets, Facebook posts, or LinkedIn posts, an image goes a long way. While scheduling blogs, Tweets, Facebook posts, or LinkedIn posts, an image goes a long way. It’s pretty simple. Incorporate external Twitter handles.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Linkedin] Amazing Account Based Marketing Tactics for Your Entire Funnel
    “We are very personalized in our digital advertising and ABM programs on Twitter, Facebook, and LinkedIn. Our online team tells us that these campaigns have a 3x higher CTR and the enterprise account based marketing LinkedIn campaign we are running is the highest converting campaign we run on this platform.”. Literally.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Linkedin] 7 Ways to Generate Leads on Social Media
    And according to a recent study by LinkedIn Pulse, B2B buyers who feel a “high brand connection” are 60% more likely to consider, purchase, and even pay a premium than “low brand connection” competitors. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1. Special Offers. Polls and Surveys. Refer-a-Friend.
  • OPENTOPIC  |  WEDNESDAY, JANUARY 4, 2017
    [Linkedin] The Best Way to Stand Out on LinkedIn (According to LinkedIn)
    Consider LinkedIn, which recently released its list of the “Top Voices of 2016,” along with sharing specific tips on how to get your content noticed on the. The post The Best Way to Stand Out on LinkedIn (According to LinkedIn) appeared first on Opentopic. In today’s online marketplace, content is currency.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Linkedin] National Trivia Day 2017
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. Marketing has changed. As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2017
    [Linkedin] Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
    But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. They are playing a numbers game, pushing out sales messages on LinkedIn to as many prospects as they can hoping that something will stick and that people will say yes to a demo or sales call.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Linkedin] 17 of the Best Tools to Find and Interview Remote Candidates
    It can then post that ad to more than a hundred popular job boards and sites, like Glassdoor, Monster, CareerBuilder, and LinkedIn. 11) LinkedIn Recruiter. LinkedIn Recruiter leverages the network’s more than 400 million users -- along with premium features, like InMail and analytics tools -- to help you find the ideal person.
  • BIZNOLOGY  |  TUESDAY, JANUARY 3, 2017
    [Linkedin] Has your Twitter engagement recently dropped?
    Uncategorized Brand Charleston Content strategy donald trump Dylann Roof Emanuel African Methodist Episcopal Church Influencer marketing linkedin marketing South Carolina twitterIn the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Serious chirping crickets. like it nosiest!
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Linkedin] Our Top 10 Blogs of 2016 at a Glance
    Ways to Boost B2B Sales Through LinkedIn Social Selling. Ways to Boost B2B Sales Through LinkedIn Social Selling. With more than 400 million members in over 200 countries and territories, LinkedIn is an effective way to reach an audience with a business mindset. Author: Elaine Ip Every time the new year comes around, I clean.
  • CONTENT STANDARD  |  MONDAY, JANUARY 2, 2017
    [Linkedin] For Better Push Notifications, Take a Cue from Publishers
    You’ve got shopping app updates, breaking news stories, a LinkedIn update, and what looks like a game request from your six-year-old niece. Are push notifications at risk of becoming spam? It’s a question brands and publishers have been struggling to answer. But picture this: you wake up Saturday morning after a long week at work.
  • BIZIBLE  |  THURSDAY, DECEMBER 29, 2016
    [Linkedin] The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]
    For example, LinkedIn added a bulk upload feature and improved its targeting parameters over the last year. In November, we unveiled the 2016 State of Pipeline Marketing Report. The second annual report surveyed over 350 marketers across various industries, on the topics of marketing channels, priorities, tech and more. Marketing Priorities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Linkedin] In case you missed it, the best marketing posts of 2016
    Do you see my writing on Facebook or LinkedIn? By Mark Schaefer. How many people read an individual blog post? really have no idea. Are you a subscriber? Maybe you connect with me on Medium , or The Harvard Business Review ? In any event, even the biggest fans of the blog miss a lot of the best ideas every year. This is a huge trend. This
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Linkedin] The Science Behind the Most Popular Infographics of 2016
    Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. We found that informational and single charts, for example, performed best across Facebook, LinkedIn, and Twitter.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 28, 2016
    [Linkedin] Attracting New Customers with Targeted Multi-Channel Marketing
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful. Adjust your target audience.
  • HG DATA  |  WEDNESDAY, DECEMBER 28, 2016
    [Linkedin] HG Data 2016 and Beyond
    HG Focus is a Chrome extension that is also visible inside Salesforce, LinkedIn, Microsoft 365 and Gmail. As we ring out the year and close the books on 2016 at HG Data, it’s the perfect time to reflect on the past 12 months and look ahead to 2017. Throw in a dash of kismet and you have HG Data in 2016. We encourage you to try all three.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Linkedin] How to Harness the Power of Social Media
    Three major players – spaces where members are active – are Google, LinkedIN and Facebook. When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Linkedin] Using Content Marketing in the Professional Services Industry
    If you don’t currently have a blog set up on your website, the LinkedIn Publishing tool is a good workaround, though you’re going to be limiting your audience to only people active on LinkedIn. Even if you do have a blog, it’s a good idea to use LinkedIn for any topics that are focused on attracting referral partners. Blogging.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [Linkedin] 3 Tips for Using Social Media for B2B Marketing
    Follow him on Twitter and LinkedIn. Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. Image credit: Jason Howle on Flickr. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Linkedin] The Introvert's Guide to Running a Meeting
    That’s why, during a panel discussion on introversion at the 2016 New Work Summit , LinkedIn Chief Human Resources Officer -- and self-proclaimed introvert -- Pat Wadors recommended starting the meeting off with topics you’re most passionate about. "If there's passion around a topic, I don't want to be in my head worried about, 'Will I be called on?’”
  • BIZNOLOGY  |  FRIDAY, DECEMBER 23, 2016
    [Linkedin] Now is the time to fix your LinkedIn profile—here’s why
    Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% of them  will  do), they become confused. Her LinkedIn profile is incomplete. Which is true?
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Linkedin] 5 Personal Assistant Tools That Actually Make Life Easier
    The only information it finds is what’s publicly available online, like on LinkedIn and Twitter. With the recent release of Google Home in the U.S., voice-activated devices are a big topic du jour lately. But which personal assistant tools are the most helpful? What do you need for each one? And how much do they cost? Price : Free. But wait.
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