• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • WEBBIQUITY  |  FRIDAY, JANUARY 20, 2017
    [Linkedin] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    It’s obvious from her LinkedIn profile that Shelly knows how to build a business. Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. Deb Calvert and Babette Ten Haken are both amazing, brilliant experts on leadership and collaboration. How about you?
  • SNAPAPP  |  THURSDAY, JANUARY 19, 2017
    [Linkedin] How Many Touchpoints Are in a Typical Campaign?
    Here are all the potential touchpoints: LinkedIn ad. Every opportunity you give your customer to interact with your content is a touchpoint. When they provide their email address and click “download now” to receive your white paper, that’s a touchpoint. When they click on a link in your email , that’s a touchpoint. Landing page. White paper.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 19, 2017
    [Linkedin] Tools and Tips for Outbound Sales Prospecting
    LinkedIn Sales Navigator: One fundamental of both sales and marketing is to be where your prospects and customers are. In our case, we use LinkedIn Sales Navigator to personalize our outreach. LinkedIn), so you can feel confident that most of this information is correct and will be valuable for your outreach. Sales b2b
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Linkedin] The new standards for strategy and social media success
    You wrote in a LinkedIn post about companies only being concerned with building an audience, but not dedicated to moving people from being involved with the brand to being committed to it. With permission, I’m providing this content to you today. . Remarkably, the diagnosis begins well before content or a Facebook page. It’s not.
  • HG DATA  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] Technically Speaking: An Interview with Sean Kester, SalesLoft’s VP of Product Marketing
    Anyone can conduct a search on LinkedIn for a certain decision maker or role (SVP, head of business development, marketing manager, for example), capture available information on that account, and reach out on a personal level. HG Data and SalesLoft recently partnered to integrate the HG Focus Chrome Extension within the SalesLoft platform.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] Customer Data Platform Industry Profile: A Look Inside the Numbers
    Since few industry vendors release financial or business details, the report relies on public sources including Owler for revenue estimates, Crunchbase for funding history, and LinkedIn for employee counts. My snarky twin at the Customer Data Platform Institute just published a new report on the CDP industry. You can download the report here.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] How to Build the Perfect B2B Social Media Strategy
    studied how these brands fared on Facebook, Twitter, LinkedIn and Instagram during the six-month period between 1st May and 31st October. The chart below shows the engagement levels that these B2B brands get on Instagram, Facebook, Twitter, and LinkedIn. Instagram reports an average following of 187,000 and LinkedIn 31,000.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] MarTech: Top 100 Influencers and Brands
    LinkedIn Marketing. Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. WHAT ARE THE INFLUENCERS SAYING? Programmatic Ads: PPC manager?
  • DISTRIBION  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] Killer Content Marketing
    And as a prominent source of marketing news and know-how, we are thrilled to share the spotlight with past Killer Content Finalists and Fortune 1000 enterprise organizations including LinkedIn , Waste Management , Dell and American Express. The winning finalists will be presented during the 2017 B2B Marketing Exchange in late February.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs
    The post Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs appeared first on Marketing Insider Group. All sales leads are not equal. They don’t want to waste time and money like the companies that Straight North recently evaluated. For more […].
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Linkedin] 7 Ways Freelancers Can Start Earning More in 2017
    LinkedIn Profinder. Lured by the promise of greater flexibility and more interesting projects, more and more people are leaving their traditional office jobs behind for freelancing careers. According to a 2016 study , there are currently 55 million freelancers in the US alone. That's a pretty significant 35% of the US workforce. SEO writing.
  • 3D2B  |  TUESDAY, JANUARY 17, 2017
    [Linkedin] The Traits and Habits of Successful Business Development Pros
    This includes CRM, email, and social platforms such as LinkedIn, which enable them to reach out and engage with potential buyers. Having worked with hundreds of business development professionals, I’ve noticed that those who generate the lion’s share of revenues share certain habits and traits. Reps must use their time to do the right things.
  • ONALYTICA B2B  |  TUESDAY, JANUARY 17, 2017
    [Linkedin] 5 Most Common Reasons why Influencer Marketing Fails
    Interestingly when searching for people that work in Influencer Marketing on LinkedIn there are currently 20,580 results for the search term ‘Influencer Marketing’ and 1,549 for ‘Influencer Relations’ – so 22,129 in total. THE REASONS WHY. 1) Lack of influencer-focused resource. To put this into context, there are 5.8
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Linkedin] 11 Free Sales Tools to Pump Up Your Pipeline
    Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. With LeadIQ, you can build lead lists by browsing sites like LinkedIn and AngelList, and sync contact data from these leads directly into Salesforce. Streak.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Linkedin] Social media strategy leaders: Robert Bochnak
    My work for Tufts expanded to other networks like LinkedIn and Flickr and then I moved on to my current role at Harvard Business School. We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. I’ve found that social listening is a great way to find out what our alumni are talking about.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Linkedin] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. They will be able to do this by first identifying clients’ pain points.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Linkedin] 3 Ways To Research Companies For Personalized Video Sales Outreach
    Try: Google Alerts or LinkedIn to monitor trigger events such as job changes. If you want to get noticed by your prospects today, your outreach must be highly personalized. There’s no two ways about it. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Linkedin] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media. Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. The ad may be a video, automated pop-up or deep link ad attached to a mobile app. Using cookies.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Linkedin] Expand your Offer Strategy to Increase SEM Performance
    However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. Otherwise, when buyers finally do start to contact vendors, you may not even be part of the conversation. Actually, I know why it is.
  • HINGE MARKETING  |  THURSDAY, JANUARY 12, 2017
    [Linkedin] Brand Personality: An Approach for Professional Services
    Get more brand development tips and strategies by following us on LinkedIn and Twitter. Professional services firms aren’t exactly known for their personality. In fact, except in creative services like advertising and graphic design, many firms seem to think their clients expect a grim-faced gravity from their service providers.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Linkedin] 7 Companies That Should Buy Medium, Because Why Not?
    Microsoft/LinkedIn. billion for LinkedIn in hopes of dominating our professional lives. But that doesn’t fix LinkedIn’s problems. One of LinkedIn’s biggest problems is that it still doesn’t do a very good job of getting users to stick around. It’s time to panic about another social network.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Linkedin] How to Create a Content Promotion Plan in 3 Steps
    Are they in certain LinkedIn groups? In that case, I suggest focusing on the platforms that have the highest usage AND have proven the best for delivering content and engaging audiences : LinkedIn. Regular posts and updates; paid ads or sponsored posts; posting the full article à la LinkedIn Publisher, etc.). Full articles?
  • DISTRIBION  |  WEDNESDAY, JANUARY 11, 2017
    [Linkedin] Creating a 2017 Marketing Roadmap for Success
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. When it comes to technology, this metaphor is especially apparent. But don’t get discouraged.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Linkedin] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    When you pay to get content placed on a website or in a publication, or when you pay for more exposure on platforms like LinkedIn or Facebook, that’s paid media. Your brand voice is more than just a press release. Sure, plenty of corporate communications and PR professionals understand that brand voice matters.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Linkedin] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Connect with your sales rep on LinkedIn and ask to see case studies that prove their abilities. Author: Mike Tomita Let’s face it, even the savviest marketing teams sometimes don’t have the bandwidth to take on digital marketing , which is a strategy in itself. There are many reasons to consider hiring a digital marketing agency.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Linkedin] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Another great way to test out your marketing campaigns early on, and have them be as effective as possible, is to make use of social media sites like Twitter, Facebook, LinkedIn, and the like. Read on for some ways you can go about testing and measuring your marketing spend in 2017. Split Test Your Content Marketing.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Linkedin] Why the Loss of LinkedIn SlideShare Lead Generation is a Good Thing
    So LinkedIn decided to shut down the SlideShare Lead Generation product. The sunset of LinkedIn’s SlideShare may actually prove to be a win, as this product may have been underperforming on your goals (whether you realized it or not). Have I convinced you to stop mourning the loss of the LinkedIn SlideShare lead generation product?
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Linkedin] Reclaiming the Inbox: How Video Can Make Business Emails Personal Again
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers. So we built ViewedIt,” says Michael Litt , CEO and co-founder of Vidyard. ViewedIt re-humanizes this type of business communication. About Vidyard. Vidyard.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Linkedin] 6 Awesome Sales Call Conversation Starters
    We don’t make assumptions based on LinkedIn bios and titles; our salespeople are armed with individualized information about each lead and prospect so we can truly personalize our approach. 2. One of my favorite things about my team is that we are constantly focused on helping each other do better. What does that lead to? Don’t sell.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 9, 2017
    [Linkedin] This is the week that was in B2B: from broken funnels to abject failure
    B2B influencer top tips' of the week. …go to the Drum and it’s all hail LinkedIn. It seems that the top influencers on LinkedIn are breaking away from the pack – amassing 62x more comments, 52x more likes and 24x shares of their articles than the average user (well done them). Whether you agree or disagree, read his argument here.
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Linkedin] How to Grow Your Social Media Following for B2B
    Weekends are still very popular times to scroll through Twitter or LinkedIn, as well. While scheduling blogs, Tweets, Facebook posts, or LinkedIn posts, an image goes a long way. While scheduling blogs, Tweets, Facebook posts, or LinkedIn posts, an image goes a long way. It’s pretty simple. Incorporate external Twitter handles.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Linkedin] Amazing Account Based Marketing Tactics for Your Entire Funnel
    “We are very personalized in our digital advertising and ABM programs on Twitter, Facebook, and LinkedIn. Our online team tells us that these campaigns have a 3x higher CTR and the enterprise account based marketing LinkedIn campaign we are running is the highest converting campaign we run on this platform.”. Literally.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Linkedin] 7 Ways to Generate Leads on Social Media
    And according to a recent study by LinkedIn Pulse, B2B buyers who feel a “high brand connection” are 60% more likely to consider, purchase, and even pay a premium than “low brand connection” competitors. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1. Special Offers. Polls and Surveys. Refer-a-Friend.
  • OPENTOPIC  |  WEDNESDAY, JANUARY 4, 2017
    [Linkedin] The Best Way to Stand Out on LinkedIn (According to LinkedIn)
    Consider LinkedIn, which recently released its list of the “Top Voices of 2016,” along with sharing specific tips on how to get your content noticed on the. The post The Best Way to Stand Out on LinkedIn (According to LinkedIn) appeared first on Opentopic. In today’s online marketplace, content is currency.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Linkedin] National Trivia Day 2017
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. Marketing has changed. As cliche as that may sound, marketing has evolved from what was once a one-way shouting match between brands competing for customer attention to a two-way discussion, interaction and relationship between a brand and its unique customers.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2017
    [Linkedin] Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
    But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. They are playing a numbers game, pushing out sales messages on LinkedIn to as many prospects as they can hoping that something will stick and that people will say yes to a demo or sales call.
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2017
    [Linkedin] 17 of the Best Tools to Find and Interview Remote Candidates
    It can then post that ad to more than a hundred popular job boards and sites, like Glassdoor, Monster, CareerBuilder, and LinkedIn. 11) LinkedIn Recruiter. LinkedIn Recruiter leverages the network’s more than 400 million users -- along with premium features, like InMail and analytics tools -- to help you find the ideal person.
  • BIZNOLOGY  |  TUESDAY, JANUARY 3, 2017
    [Linkedin] Has your Twitter engagement recently dropped?
    Uncategorized Brand Charleston Content strategy donald trump Dylann Roof Emanuel African Methodist Episcopal Church Influencer marketing linkedin marketing South Carolina twitterIn the last couple weeks, the notifications I have been receiving via my @chrisabraham Twitter handle have plummeted. Serious chirping crickets. like it nosiest!
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [Linkedin] Our Top 10 Blogs of 2016 at a Glance
    Ways to Boost B2B Sales Through LinkedIn Social Selling. Ways to Boost B2B Sales Through LinkedIn Social Selling. With more than 400 million members in over 200 countries and territories, LinkedIn is an effective way to reach an audience with a business mindset. Author: Elaine Ip Every time the new year comes around, I clean.
  • CONTENT STANDARD  |  MONDAY, JANUARY 2, 2017
    [Linkedin] For Better Push Notifications, Take a Cue from Publishers
    You’ve got shopping app updates, breaking news stories, a LinkedIn update, and what looks like a game request from your six-year-old niece. Are push notifications at risk of becoming spam? It’s a question brands and publishers have been struggling to answer. But picture this: you wake up Saturday morning after a long week at work.
  • BIZIBLE  |  THURSDAY, DECEMBER 29, 2016
    [Linkedin] The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]
    For example, LinkedIn added a bulk upload feature and improved its targeting parameters over the last year. In November, we unveiled the 2016 State of Pipeline Marketing Report. The second annual report surveyed over 350 marketers across various industries, on the topics of marketing channels, priorities, tech and more. Marketing Priorities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Linkedin] In case you missed it, the best marketing posts of 2016
    Do you see my writing on Facebook or LinkedIn? By Mark Schaefer. How many people read an individual blog post? really have no idea. Are you a subscriber? Maybe you connect with me on Medium , or The Harvard Business Review ? In any event, even the biggest fans of the blog miss a lot of the best ideas every year. This is a huge trend. This
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Linkedin] The Science Behind the Most Popular Infographics of 2016
    Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. We found that informational and single charts, for example, performed best across Facebook, LinkedIn, and Twitter.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 28, 2016
    [Linkedin] Attracting New Customers with Targeted Multi-Channel Marketing
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. Adjust your stance. Check. Hold the club using the correct grip. Check. Swing through the ball after impact. Check. Golf can be a challenging sport to play, but with the proper training, and lots of patience, you can be successful. Adjust your target audience.
  • HG DATA  |  WEDNESDAY, DECEMBER 28, 2016
    [Linkedin] HG Data 2016 and Beyond
    HG Focus is a Chrome extension that is also visible inside Salesforce, LinkedIn, Microsoft 365 and Gmail. As we ring out the year and close the books on 2016 at HG Data, it’s the perfect time to reflect on the past 12 months and look ahead to 2017. Throw in a dash of kismet and you have HG Data in 2016. We encourage you to try all three.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Linkedin] How to Harness the Power of Social Media
    Three major players – spaces where members are active – are Google, LinkedIN and Facebook. When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Linkedin] Using Content Marketing in the Professional Services Industry
    If you don’t currently have a blog set up on your website, the LinkedIn Publishing tool is a good workaround, though you’re going to be limiting your audience to only people active on LinkedIn. Even if you do have a blog, it’s a good idea to use LinkedIn for any topics that are focused on attracting referral partners. Blogging.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2016
    [Linkedin] 3 Tips for Using Social Media for B2B Marketing
    Follow him on Twitter and LinkedIn. Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. Image credit: Jason Howle on Flickr. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan.
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Linkedin] The Introvert's Guide to Running a Meeting
    That’s why, during a panel discussion on introversion at the 2016 New Work Summit , LinkedIn Chief Human Resources Officer -- and self-proclaimed introvert -- Pat Wadors recommended starting the meeting off with topics you’re most passionate about. "If there's passion around a topic, I don't want to be in my head worried about, 'Will I be called on?’”
  • BIZNOLOGY  |  FRIDAY, DECEMBER 23, 2016
    [Linkedin] Now is the time to fix your LinkedIn profile—here’s why
    Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% of them  will  do), they become confused. Her LinkedIn profile is incomplete. Which is true?
  • HUBSPOT  |  FRIDAY, DECEMBER 23, 2016
    [Linkedin] 5 Personal Assistant Tools That Actually Make Life Easier
    The only information it finds is what’s publicly available online, like on LinkedIn and Twitter. With the recent release of Google Home in the U.S., voice-activated devices are a big topic du jour lately. But which personal assistant tools are the most helpful? What do you need for each one? And how much do they cost? Price : Free. But wait.
  • KAPOST  |  THURSDAY, DECEMBER 22, 2016
    [Linkedin] 4 Examples of the Best B2B Influencer Content Marketing
    They collaborated with more than 40 influencers from major brands including LinkedIn, MarketingProfs, Kapost, Facebook, and Copyblogger. Are you struggling to create engaging content for your B2B audience? Maybe you’re running short on time and are unable to produce enough content. What is Influencer Content Marketing? Source: Slideshare.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Linkedin] Architecture Firm Marketing Tips: 7 Ways Architects Can Write More Blog Posts
    Join LinkedIn Groups where your target audience gathers and read up on their issues, questions, and concerns. Does your architecture firm’s blog suffer from blog lag? Weeks and months go by between posts? There are usually two reasons for this. Research supports this. The takeaway here— better blogging makes for more growth. So, it works.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 21, 2016
    [Linkedin] 3 B2B Marketing Strategy Best Practices — And Why You Should Avoid Them
    Instead, invest a portion of your business development time in professional online networking tools, such as LinkedIn (including LinkedIn groups), to connect with large groups of people in your target audience. What does it take to plan and execute a winning B2B marketing strategy? Don’t fall for it. In fact, they are traps. Right?
  • ACT-ON  |  WEDNESDAY, DECEMBER 21, 2016
    [Linkedin] 5 Simple Ways to Harness More Attention from Sharing Content on LinkedIn
    Many B2B marketers use LinkedIn as part of their content marketing strategy. But what happens when you’re sharing content on LinkedIn and not getting the results you expect? According to LinkedIn, if you post a status update every weekday during a month, you’ll reach 60 percent of your target audience. Not bad, right?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Linkedin] How to Cultivate a Culture of Testing
    You won’t know until you taste test each one, and this is the process for each and every campaign we run at LinkedIn Marketing Solutions. That’s why I encourage my team at LinkedIn to make data our playground. At LinkedIn, my team built a Propensity Model for our email marketing. It’s happened to us more than once. Be Fearless.
  • VIDYARD  |  MONDAY, DECEMBER 19, 2016
    [Linkedin] 10 Types of Videos You Need to Push Your Audience Through the Funnel
    LinkedIn educational videos, as well as those that grab audiences on Snapchat are also part of this video type. Whether you’re new to video marketing or a seasoned ‘Record’-button pusher , you may have wondered–even worried?–from But is that enough? That’s a nail-biting question. Visit the Hub. Visit the Hub. Let’s see…. Example?
  • JUNTA 42  |  MONDAY, DECEMBER 19, 2016
    [Linkedin] Five Content Marketing Trends to Watch in 2017
    For example, BP has been moving away from Facebook to publish more on LinkedIn as more and more of its Facebook content goes unseen. In what usually is a rather uneventful month for news, December proved us all wrong in 2016. HANDPICKED RELATED CONTENT: The Biggest Content Marketing Trends in 2017. Trend 1: Buying influencers. joepulizzi.
  • JUNTA 42  |  SATURDAY, DECEMBER 17, 2016
    [Linkedin] This Week in Content Marketing: Is It Content Marketing or Sales Collateral?
    PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I debunk a blog post that insists that content marketing does not exist. This week’s show. Recorded live on December 12, 2016; Length: 1:04:33). Download this week’s PNR This Old Marketing podcast. The result?
  • CONTENTLY  |  FRIDAY, DECEMBER 16, 2016
    [Linkedin] The 6 Biggest Marketing Storylines of 2016
    Microsoft fought off Salesforce in its acquisition of LinkedIn , while Salesforce was the last company standing in a battle for Twitter that ultimately ended up with no winners. For Microsoft and Salesforce, which builds enterprise software, LinkedIn’s massive network of professionals made it an attractive acquisition. But why?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2016
    [Linkedin] Leveraging Big Brand Without a Big Budget in Higher Education and Beyond
    In fact, 72% of students develop their shortlist prior to contacting a school and only three schools make a prospect’s shortlist, according to LinkedIn. Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality. The Way Forward.
  • KAPOST  |  FRIDAY, DECEMBER 16, 2016
    [Linkedin] Taking Traditional Marketing Outside the Classroom: The New Way
    Not to say that business cards are completely old school, but when I overhear coworkers that have just come back from a conference, I hear them asking how many people they connected with on LinkedIn, or how they can’t find that one business card they should have held onto more carefully. Before you know it everything will be digital.”.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Linkedin] 63 Digital Advertising Terms Every Marketer Should Know
    Social Advertising : Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. What follows are (relatively) jargon-free explanations of the most common digital advertising terms.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 14, 2016
    [Linkedin] 4 Ways to Revolutionize Your Content with Personalized Marketing
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight. Proud but timid father, Marlin was set in his ways with a longtime viewpoint reluctant to change.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 14, 2016
    [Linkedin] Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
    According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. challenge CMOs at top enterprise organizations like Xerox on how they are taking a brand awareness approach to LinkedIn.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Linkedin] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Maximise your presence on Twitter and LinkedIn to harvest relationships. Information sources" can be defined broadly: email, Facebook, Google, Twitter, LinkedIn, Forbes online, industry-specific print publications.have an open mind. Our Facebook Instagram, Twitter stream and even our LinkedIn stream is being dominated by video.
  • CONTENT STANDARD  |  WEDNESDAY, DECEMBER 14, 2016
    [Linkedin] Yes, Some Social Media Platforms Are Better for Your Brand than Others
    Instead, it shifted those freed-up resources to channels more likely to drive the results the company was hoping for—which meant putting more effort into LinkedIn. The company also resolved to value quality over quantity, which meant that it was willing to post less on LinkedIn in exchange for promoting only the best content it published.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 14, 2016
    [Linkedin] Self-Promotion: 3 Ways to Do It Right
    personal website, LinkedIn, etc.), Author: Jessica Minasian There comes a time in everyone’s career when they’re ready to take it to the next level. And with annual performance reviews just around the corner for many, career advancement might be on your mind. Self-Promotion is Self-Preservation. Get Others to Promote You.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2016
    [Linkedin] 7 and a Half Quotes That Aren’t Supposed to be About Marketing
    Maybe you were cross-posting between LinkedIn and Facebook, only to realize that your audiences on each platform are looking for very different things. By Kerry Gorgone, {grow} Contributing Columnist. There’s so much marketing wisdom to draw on, much of it from unlikely sources. Source: [link]. Live long and prosper.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Linkedin] All your best content may now be considered fake news
    It’s time for you to really invest in your own personal or professional social platforms. As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. Fake news has been in the real news recently. You can be just like the Washington Post.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [Linkedin] 10 Most Popular B2B Lead Blog Posts of 2016
    My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+. 1. Tips On How to Use LinkedIn for Better Lead Generation. They’re approaching LinkedIn like an email blast campaign, and this is not what the network is about – Susan Tatum. The Biggest Contributor to B2B Revenue.
  • JUNTA 42  |  MONDAY, DECEMBER 12, 2016
    [Linkedin] 60+ Content Marketing Predictions for a Successful 2017 [New E-Book]
    Somehow, we finally managed to make it to the end of 2016. Whether you had your best year ever or didn’t quite get to all the things you wanted to accomplish, rest assured that the winds of change will blow a whole new set of challenges and opportunities your way in 2017. cmworld Click To Tweet. Click To Tweet. Click To Tweet. Click To Tweet.
  • ACT-ON  |  MONDAY, DECEMBER 12, 2016
    [Linkedin] Act-On’s a Leader in the Forrester Wave™ and What That Means to You
    We could stop and pat ourselves on the back for quite a while about this (and you may have seen us doing so in our individual LinkedIn or Facebook streams), but what does it all mean to you as a marketer? Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2016
    [Linkedin] 13 of the Most Creative Agency 'Meet the Team' Pages We've Ever Seen
    While some employees opted for representations reminiscent of LinkedIn profile pictures, others got a little creative with it, dressing their cartoon selves up as Ewoks and other characters. 7) FCINQ. Agency websites can be kind of intimidating. They're meticulously styled. They make bold declarations. years at the company. 10) Drexler.
  • EARNEST ABOUT B2B  |  SUNDAY, DECEMBER 11, 2016
    [Linkedin] This is the week that was in B2B: from paragliding stunts to Wagile workers
    goes to LinkedIn via B2Bmarketing.net. In a week that saw vinyl records outsell digital music in the UK, Jurassic Park becoming a step closer to reality and Google Earth going all VR on us, the B2B world had plenty to chat about: 'I wish I had the budget to do that' of the week.goes to Volvo trucks. You know the Van Damme guys. Hear, hear.
  • JUNTA 42  |  SATURDAY, DECEMBER 10, 2016
    [Linkedin] This Week in Content Marketing: The Business Case for Content Marketing as PR
    According to this post on LinkedIn , Neistat’s decision to start a new media brand with the news net is a move to keep his work from getting stale, creatively. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Recorded live on December 5, 2016; Length: 1:05:52).
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [Linkedin] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    Previously, she served as the director of brand and marketing solutions at LinkedIn. G2Crowd is disrupting the traditional analyst quadrants. Guest Bio: Adrienne is the Chief Marketing Officer at  G2 Crowd , a platform for its users to share business software reviews in real time. Why Martech utilization is up. Love what you hear?
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Linkedin] Interesting Infographics: Create a Killer Social Media Strategy
    Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Linkedin] Am I connecting with my customers enough? 10 tips for customer outreach
    Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. 4. How’s your customer outreach? We hear a lot about customer engagement and outreach these days. Share your story.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 9, 2016
    [Linkedin] How to (Quickly) Get Content Marketing Strategy Executive Buy-In
    You need everyone’s support: social presence from all of your employees, internal contributors, LinkedIn shares, new marketing technologies. There’s a major difference between creating content and embracing a full content marketing strategy. Much of that content is helping grab the attention of some of your target readers.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Linkedin] How to Develop a Business Guest Post Program
    If that approach doesn’t work, LinkedIn may help you find people who work at the publication. There are numerous benefits to guest blogging. Hinge’s research found that blogging is one of the most effective online marketing tools, right up there with SEO and web analytics. But it’s not. Develop a Plan. Select Your Publications. What’s next?
  • ONALYTICA B2B  |  THURSDAY, DECEMBER 8, 2016
    [Linkedin] Welcome to Influencer Discovery!
    Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Effective influencer marketing starts with identifying relevant influencers for your brand.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Linkedin] 10 Trends That Defined Digital Marketing in 2016
    In March, LinkedIn launched Account Targeting. conversion rate with its targeted LinkedIn display ads. Author: Mike Tomita As the role of marketing continues to expand, it’s more challenging than ever to keep a pulse on what changes are occurring in the field. Increased Social Search Functionality. Real-Time Marketing. Wearables.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Linkedin] 28 of the Best Chrome Extensions for SEO, Productivity & More
    Rapportive uses LinkedIn account information to provide details about the recipient of an email you’re drafting. For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. Enter Google Chrome browser extensions. Social Media. 1) bitly.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 7, 2016
    [Linkedin] Are LinkedIn Groups experiencing a crisis?
    After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. What happened to LinkedIn groups? Are LinkedIn groups still worth your time? Post discussions consistently. are worthless.
  • DISTRIBION  |  WEDNESDAY, DECEMBER 7, 2016
    [Linkedin] How to Use Multiple Marketing Technologies Together for Optimal Results
    He also loves meeting new people – connect with him on LinkedIn or  Twitter. How can you use multiple marketing technologies together to effectively reach your target audience and streamline your business for optimal results? The answer is marketing automation. But where do you start? Email has long been the most effective channel.
  • VIDYARD  |  TUESDAY, DECEMBER 6, 2016
    [Linkedin] 3 Sales Emails Proven to Boost Reply Rates by 8x
    Here are a couple ideas to help you use this approach to stand out and get noticed in inboxes: LinkedIn Profile: Craft a video walkthrough of your prospect’s LinkedIn profile, highlighting key aspects of their accomplishments that compelled you to reach out to them. Webcam Selfie Videos. Pro Tips: Keep it short (60-90 seconds).
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [Linkedin] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. About Jordan Con.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Linkedin] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    We find that LinkedIn is an excellent way to uncover that data with a fairly simple advanced search. The Pew Research Center Demographics of Social Media Users does an excellent job of profiling the users of five major social media platforms -- Facebook, Pinterest, Instagram, LinkedIn, and Twitter. That's why we're here to help. Right?
  • HALEY MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Linkedin] Marketing in the Staffing Industry: Is There a Secret Weapon?
    Search engine optimization and LinkedIn came in second and third, with average ratings of 3.41 and 3.38, respectively. In an industry crowded with competitors, what’s the best way to stand out, stay top-of-mind and sell more? Bridging Technical Skills Gaps in the Staffing Industry. Biggest Sales Challenges in the Staffing Industry.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Linkedin] A Brief History of Social Advertising [Infographic]
    Twitter, Instagram, LinkedIn, Pinterest, and Snapchat are all vying for their piece of the social ads pie, and advertisers today have more options than ever before to promote their brands on social. Social advertising is a big business. Over the past two years, social media advertising budgets have doubled worldwide , from $16 billion U.S.
  • 3D2B  |  MONDAY, DECEMBER 5, 2016
    [Linkedin] The Cure for the Common Cold Call: LinkedIn Warm Calling
    Luckily, today you can use LinkedIn to warm up the call and make the experience more pleasant and fruitful to both parties. To discover what’s important to John, read his LinkedIn Summary and information about his current position. If anyone knows the ins and outs of LinkedIn, it’s the professionals at LinkedIn.
  • SNAPAPP  |  MONDAY, DECEMBER 5, 2016
    [Linkedin] 25 Content Marketing Stats to Guide Your 2017 Strategy
    It may be time to consider how you can better participate on these channels and get the most out of the opportunities presented by mediums like Twitter, LinkedIn, Instagram, and Facebook (to name a few.). 94% of B2B marketers use LinkedIn as part of their content strategy. Content Marketing Stats for 2017. 1. Orbit Media Studios.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Linkedin] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    But the winning formula in 2017 will be to push readers to amazing pieces of content through paid distribution platforms like Facebook, Twitter, Outbrain, YouTube, and LinkedIn. My buzzword of the year is “scale.” My second thought was that this headline is going to absolutely kill it in search. But it’s a damn good one.
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Linkedin] 3 Neglected Content Distribution Trends You Should Test in 2017
    Facebook , Instagram , and LinkedIn , will remain big-time players for enterprise marketers everywhere. Websites like Medium and LinkedIn Pulse are natural choices for republishing content because their networks of potential readers are so large, and because each platform offers its own distribution tools. Glad you asked. 1.
  • HALEY MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Linkedin] LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?
    What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them? That’s exactly what LinkedIn Open Candidate provides.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Linkedin] Case Study: Using influencers to quickly build an audience for your content
    Look for opportunities to engage through a blog comment, a congratulatory message on LinkedIn, or a tweet. By Mark Schaefer. Shawn Van Dyke was in a heap of trouble. His wife had been diagnosed with Multiple Sclerosis. He had a stack of invoices he couldn’t pay. “I was frustrated,” he said. The more broke I became the harder I worked.
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