• ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Linkedin] How to Tie Your Content Marketing into Your Account-Based Marketing
    Sign up for the LinkedIn groups they’re on. LinkedIn advertising does not. Account-based marketing is having quite the run lately. It’s not hard to see why. Who doesn’t want to improve their close rates by 300%? Who doesn’t want to finally get sales and marketing and other departments to work together like a finely-tuned orchestra?
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Linkedin] The Best Money You’ll Ever Spend on SEO, Social, and Content
    Couple of things for LinkedIn? You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? Do you have a fantastic SEO platform? But that’s not the only thing that demands your precious marketing dollars. An investment in great people. All of it.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Linkedin] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Copyright © 2015 Contently. All rights reserved. How does.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Linkedin] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. According.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Linkedin] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Linkedin] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Linkedin] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Linkedin] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Paid social (LinkedIn, Facebook, Twitter, etc.). According to the State of Pipeline Marketing Report 2015 , less than half of CMOs believe that their team is using the correct attribution model. Usually, this is due to the fact that their marketing org continues to use single-touch attribution models. 15 Popular Marketing Channels: Email.
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Linkedin] Crafting the Perfect Social Posts – Part 2
    Last week I looked at best practices for LinkedIn, YouTube, Vine, Instagram, and blogging – you can find that post here if you missed it the first time around. If you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. tumblr.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 26, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: August 22-26
    LinkedIn Another busy marketing week, another exciting Friday! At the end of every week, we bring you more news, best practices, and exciting tips and tricks for you marketing mavens out there. If you didn’t get a chance to check it out, here’s what you missed this week:   Should Interactive Content Be Evergreen? Check it out! Facebook.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Linkedin] 5 Content Marketing Lessons from David Ogilvy
    Maybe it’s a targeted LinkedIn group or Twitter. David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising. British born and educated, he joined Mather & Crowther, a London ad firm run by his brother, before going on to be a researcher for Gallup, a solider, and a farmer. Offer up evidence to support a claim. Find out.
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Linkedin] Three Tips for Boosting SEO with Social Media
    Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Here are three techniques for improving your SEO with social media.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Linkedin] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    LinkedIn’s analysis of its user data, which highlights the most common skills listed on the user profiles of marketers and the most in-demand skills specified by marketing employers, reveals that companies are seeking a combination of tangible technical skills like SEO and creative skills like marketing strategy. Share them below!
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 25, 2016
    [Linkedin] LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams
    I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. Social Media
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Linkedin] 10 Groups to Join on LinkedIn if You’re in Marketing
    With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Top LinkedIn Groups for Marketers: 1. 
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Linkedin] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Is LinkedIn sending you visitors? Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. In light of this urgent need, what are the most important marketing skills you should look for when building an in-house marketing team? It’s not always obvious.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] Introducing Contently Social
    Publish directly to LinkedIn, Twitter, and Facebook with one click. In 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. Others focus on upping quality to increase engagement. Tell me more, please.
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] Reach Senior Executives through Social Media
    percent have a LinkedIn account. LinkedIn is by far the most frequently used social media website among senior managers. percent use LinkedIn. A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. percent have a Facebook account.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] The Five Best Pinterest and Instagram Marketing Tools
    Schedule unique content across Pinterest, Instagram, Facebook, Tumblr, Twitter, and LinkedIn. Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Google Review Count:  269. ” —  StoreYa Blog. BuzzBlogger.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] The Marketing Guru Covers: What are the benefits of social media marketing?
    Revenue Generation Blog The Marketing Guru facebook google plus linkedin Revenue Generation Social Media social media marketing TwitterSocial media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? Save money.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    LinkedIn Advertising: LinkedIn advertising can be extremely effective because you can winnow down your target audience to minute levels. You can target someone based upon attributes and details appearing in their LinkedIn profiles, including Job Title, Education Level, Company Name, Job Seniority, Years of Experience and more!
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. The post CMOs fail to go beyond brand awareness on LinkedIn appeared first on Marketing Insider Group. Social Media LinkedIn LinkedIn Marketing
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. My two favorites are LinkedIn (for B2B content) and Facebook (for B2C and some B2B) leads. Advertising on LinkedIn.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Linkedin] How To Measure Paid Media ROI (ROAS)
    AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. Is the traffic coming from LinkedIn properly being marked as LinkedIn in your attribution solution? Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan. Cost Per Lead (CPL). Cost Per Opportunity (CPO).
  • HINGE MARKETING  |  MONDAY, AUGUST 22, 2016
    [Linkedin] Finding Experts Using 5 Visibility Techniques
    Purchasers especially rely upon websites, search engines, webinars, and LinkedIn. Buyers of professional services can be very particular when it comes to who they work with. For that kind of make-or-break professional help, most buyers want to have a recognized expert in their corner. But how do today’s buyers go about finding experts?
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Linkedin] 3 Tips for Mastering Inbound Marketing
    Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right?  Wrong!  Inbound marketing has just one focus, mastering your relationship with your clients.  00p.m. and 4:00a.m.-7:00p.m.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Linkedin] Social Media Audiences Are Great, But Email Audiences Are Better
    It’s not a whole lot better on Twitter or LinkedIn. Even on LinkedIn, where most B2B networking goes down, people just aren’t in the same mindset as they’re in when they’re working through their inbox. Which would you rather have: 3,000 email newsletter subscribers or 30,000 social media followers? Let’s take it a step further.
  • DISCOVERORG  |  FRIDAY, AUGUST 19, 2016
    [Linkedin] Why Recruiting is Like Marketing
    remember that we were having a particularly hard time filling the Senior Architect role and had to aggressively source passive candidates.  We used a variety of tactics – referral bonuses, LinkedIn InMail, and technology networking events, but you know what worked best? What lessons did I learn through this experience? Cold calls.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 19, 2016
    [Linkedin] Guide to ABM Vendors: What's in a Complete ABM Stack?
    Yesterday’s post announced our new Guide to ABM Vendors , which helps marketers make sense of the confusing variety of ABM-related systems. The post describes our framework of four ABM process steps, six system functions that support those steps, and six sub-functions that are hardest to find. The table below shows the details. There sure is!
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [Linkedin] How to Create the Perfect Social Media Posts – Part 1
    In this 2-part series, this week I’ll be giving you a quick primer on how to create the perfect post on LinkedIn, Blogging, YouTube, Vine, and Instagram. LinkedIn. Infographics Social Media blogging home instagram LinkedIn vine YouTubePowerful social media marketing techniques. multi-channel approach is always best. Blogging.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 19, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: August 15 – 19
    You can follow Michael here Blog - https://marketinginsidergroup.com/blog/ Twitter - https://twitter.com/BrennerMichael LinkedIn - https://www.linkedin.com/in/michaelbrenner   How Content Marketers Do Content: Joe Pulizzi As a thought leader, marketer, and founder, Joe Pulizzi is a busy guy! LinkedIn. What a week! Facebook. Twitter.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Linkedin] Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone
    Ways to Boost B2B Sales Through LinkedIn Social Selling. Ways to Boost B2B Sales Through LinkedIn Social Selling. While your sales team may already be using LinkedIn to reach their prospects, there’s probably more they could be doing to take full advantage of the platform. Are you leveraging SEO to its greatest potential?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Linkedin] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Some of pause was due to vacation, but mostly it was because I’ve been working feverishly to finish the Raab Guide to Account Based Marketing Vendors , which I’ve released today and you can purchase here. Awesome!
  • YOUR SALES MANAGEMENT GURU  |  THURSDAY, AUGUST 18, 2016
    [Linkedin] 3 Magic Questions a Sales Manager Must Know
    You can reach him at JohnM@AcumenMgmt.com or LinkedIn :   John J Moroney      651-402-4342. Three Magic Questions a Sales Manager Must Know. One of the main roles of a Sales Manager is to help train your salespeople on how to stay on track during a sales cycle. Why now? Why with us? Why do anything? Why now? Why with us? Summary.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Linkedin] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. Waiting for class. My Personal Digital PR Philosophy. Why You Should Reach Past the A-List.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Linkedin] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Linkedin] A Blueprint for Creating Share-Friendly B2B Blog Posts
    10 Examples of Highly Impactful LinkedIn Profiles. After analyzing the data, it appears LinkedIn gives us the best chance to draw social media attention to B2B blog content. If you don’t have a LinkedIn account (get on that!), Let’s get to it! Apparently, I’m not the only B2B marketer who feels this way. Format. Length.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Linkedin] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Find Infer on LinkedIn. Press Release:  Innovative Companies like AppDynamics, Druva and PayScale Use Infer’s Game-Changing Account Engagement Insights to Bolster ABM Programs. the next three weeks). The platform’s leads-to-account engine then accurately maps those individuals’ activity data to the appropriate accounts in Salesforce.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Linkedin] A High-Level B2B Marketing Budget Breakdown
    Facebook, LinkedIn, Target) offer excellent targeting options. Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining  exactly how each marketing dollar will be spent so they can optimize the ROI. Paid Advertising: 20-30%.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 16, 2016
    [Linkedin] 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition
    B2B brands see 20 times more engagement on Instagram than on LinkedIn. Although some marketers are still stuck in the Dark Ages—read: the years between 1990 (when the world wide web was born) and 1997 (when social media was incepted )—the majority of the industry is well aware that social media marketing isn’t just a fleeting trend.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [Linkedin] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale.  I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. What are the five ways you can immediately improve your account based marketing (ABM) and selling? Brian:  Yeah.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Linkedin] How to Become a Respected Influencer in Your Industry [New Ebook]
    Learn how to build your influencer strategy with the help of our brand new ebook How to Become an Influencer in Your Industry , co-authored by HubSpot and LinkedIn with a foreword from well-known industry influencer Jeff Bullas. Whether we realise it or not, our brains are wired to pay more attention to a select handful of voices in a crowd.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Linkedin] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Usually I’ll publish once on Facebook , LinkedIn and Google+. Give yourself an extra couple of seconds to go into Buffer (or whatever you’re using) and brush up the LinkedIn, Facebook, and Google+ posts so they are suited to those platforms. For example, don’t use hashtags on LinkedIn. It’s significant, too. Ready? Steady?
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 15, 2016
    [Linkedin] @#%& Email!
    There are a lot of places you can learn stuff about me: our website , LinkedIn, Facebook, and websites for boards I sit on or organizations I’m a member of.   . How many emails do you get in a day? On average, I receive almost 200 and that doesn’t include the 50 or 60 that Microsoft Outlook, in its infinite wisdom, determines are really junk.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Linkedin] What’s New in Social? Video Takes Center Stage
    LinkedIn Finally Takes the Leap Into Video. LinkedIn recently announced that they will begin rolling out 30-second videos. While the feature is available only to 500 LinkedIn Influencers at this time, ultimately, it will become widely available to all of its users. Author: Lisa Marcyes Marketers, take note. and Japan.
  • ACT-ON  |  MONDAY, AUGUST 15, 2016
    [Linkedin] Should Social Marketing Still Get Your Vote?
    Once you’ve got the social side connected to the marketing automation engine that’s driving your nurturing efforts and keeping score, you can now focus on reports coming from one place that properly attribute leads and opportunities to not only a webcast or email campaign, but also click-throughs from a tweet or a post on LinkedIn.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 13, 2016
    [Linkedin] What Great Divide? How Storytelling Erases the Lines Between B2B and B2C Marketing Tactics
    Consumers love Facebook and Instagram, while professionals flock to LinkedIn. All this also assumes that you weren’t onboarded through a cold LinkedIn message or email that dropped you right into a buying discussion. When I was seven years old, I thought Bring Your Kid to Work Day meant I was getting a job. Defining the Divide.
  • JUNTA 42  |  SATURDAY, AUGUST 13, 2016
    [Linkedin] This Week in Content Marketing: Instagram Launches Snapchat for Older People 
    In this week’s episode, Robert and I discuss the implications of two new social media platform launches — Instagram Stories and LinkedIn’s Influencer Videos. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up with a This Old Marketing example of Olympic proportions.
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [Linkedin] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    The lead create touch in the case above originated through the LinkedIn social network, where Arthur followed a link. This created a contact inside our organization’s CRM, and since the session began with a referral from LinkedIn, that channel receives credit for the lead. True, Anonymous First Touch. Lead-Create Touch. Social.
  • HINGE MARKETING  |  FRIDAY, AUGUST 12, 2016
    [Linkedin] The Importance of Market Research – and Understanding Your Competition
    Discuss the best ways to conduct a competitive analysis with other executives and marketers in our LinkedIn group, the Professional Services Executive Forum. If someone were to ask you who your technology services firm’s main competitors were, you could probably rattle off the names of a few firms without giving it much thought. Don’t you?
  • ION INTERACTIVE  |  FRIDAY, AUGUST 12, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: August 8-12
    LinkedIn It’s Friday, Friday, Gotta get down on Friday. But in that same report, 60% of marketers say that producing content that is engaging is one of their top challenges. Here are three quick tips to help you leverage the interactive content you create to improve those marketing results. Check it out! Content Not Getting Enough Love?
  • CONTENT STANDARD  |  FRIDAY, AUGUST 12, 2016
    [Linkedin] The Evolution of the Ideal Content Marketer: Why Hybrids Are Changing the Industry
    Further, a 2015 report by Fractl and Moz on the state of the inbound economy found that the 20 most common marketing job titles advertised on LinkedIn required a broad variety of marketing expertise that fell under both creative and technical skills. The Age of Inbound: How Being a Hybrid Content Marketer Became So Important.
  • SNAPAPP  |  FRIDAY, AUGUST 12, 2016
    [Linkedin] SnapWrap: Hiring, Personalization, Being the New Guy, and More!
    Andrew Davis, LinkedIn. Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). In This Issue: The Four Things Successful Marketing Leaders Do Once a Year.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Linkedin] How to Hire the Perfect Person to Run Your SEO
    LinkedIn ads have served me well for several years. Facebook Groups and LinkedIn Groups in your local area for marketing professionals are ripe with job postings. References on a resume or LinkedIn recommendations are a good place to look. And to make that happen, you need to find and hire the right SEO talent. Job Description.
  • BIZNOLOGY  |  THURSDAY, AUGUST 11, 2016
    [Linkedin] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Xerox CMO John Kennedy mentioned that they are using LinkedIn to share content with their followers.  My recent LinkedIn marketing study shows this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 11, 2016
    [Linkedin] Why it’s OK to be a social media guru
    person with a LinkedIn title of “social media guru” recently asked me how to set up a blog. Last week I was in Silicon Valley and learned that at LinkedIn, you can take music lessons on company time. I met people who coded their way into a viable new business in 24 hours. By Mark W. Schaefer. really mean this. Come on in.
  • BIZIBLE  |  WEDNESDAY, AUGUST 10, 2016
    [Linkedin] Bizible’s Ultimate List of Paid Media Resources
    The articles are broken into three categories: Paid Search, LinkedIn Advertising and Google Adwords specifically. LinkedIn Advertising. 5. The Guide to Cracking the LinkedIn Ads Platform. This guide explains an approach to LinkedIn Ads that is focused on generating revenue. Paid Search. 1. How to Scale B2B Paid Search.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Linkedin] How to Involve Your Team in Your Social Strategy
    Every update shared by your company should be engaged with by your team – whether that means liking a post on Facebook, commenting on a LinkedIn post or retweeting an update on Twitter. If you’re using social media – you’re already on the right track! But – you could be doing more. Expand Your Social Reach. But don’t let it end there.
  • SNAPAPP  |  WEDNESDAY, AUGUST 10, 2016
    [Linkedin] Content Planning Tools: What These 4 Teams Use to Work More Efficiently
    Working with clients like Hubspot, LinkedIn, and Marketo, ThinkWarwick knows that great tools make for a more reliable, stress-free content development process. “We have a fairly streamlined process here as far as creating content goes,” ThinkWarwick Founder Jacob Warwick said. Storyhackers: Large Global Brands & Fortune 500 Clients.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Linkedin] Introducing the Definitive Guide to Social Media Marketing
    Facebook, LinkedIn, and Twitter). For example, in a depersonalized search of the keyword “Marketo,” three of the top five organic search results that appear are our accounts on social platforms: Twitter, Facebook, and LinkedIn. 4. If not, you’re missing out on a huge audience base. Marketing #FOMO, anyone? Increase Demand.
  • HINGE MARKETING  |  TUESDAY, AUGUST 9, 2016
    [Linkedin] Why Your Thought Leadership Strategy Might Be Killing Your Business Growth
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. If you’re a salesperson, practice lead, business development specialist, or owner in the professional services space, there’s a very good chance you’re looking for real business growth.
  • BIZIBLE  |  TUESDAY, AUGUST 9, 2016
    [Linkedin] 7 Stages of B2B Marketing Sophistication [Which Level Are You?]
    As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task. It’s a multi-faceted process that spans months to years of a buyer’s journey. Where are you?
  • CONTENTLY  |  TUESDAY, AUGUST 9, 2016
    [Linkedin] The Future of the Internet Isn’t the Web
    It has cemented its place among the pantheon of Facebook, LinkedIn, Instagram, and Twitter as a “must-have” app, particularly among millennials. Tech products are known for lionizing, buzzword-ridden launches, and the iPhone’s introduction in 2007 was no exception. “This is a revolution of the first order.”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 9, 2016
    [Linkedin] When It Comes To Social Media, CMOs Need To Get Visual
    Facebook is of course the big dog for both B2B and B2C and LinkedIn is preferred by B2B and Instagram favored by B2C. "It’s important not to restrict B2B companies to LinkedIn. This morning I came across an article on MediaPost with perhaps one of the best titles I have seen in some time: Shocker! mean this isn't 2004.
  • HUBSPOT  |  TUESDAY, AUGUST 9, 2016
    [Linkedin] 13 Networking Mistakes You Need to Stop Making
    They'll look at your LinkedIn profile, your Twitter page, and your blog posts. That means keeping your social media profiles ( like LinkedIn ) updated and regularly posting interesting, relevant articles and commentary to your social media accounts. And best of all, it pays significant dividends over time. They might even Google you.
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Linkedin] Blog2Social removes all social sharing pain
    You lose access to too many social platforms to make the free version worth it for me as I’d lose Google+, Facebook Pages, to LinkedIn — anything that’s business-related. You know all the hell I go through every time I publish a blog post ? The hell I will go through after I hit submit on this post? First impression?
  • ACT-ON  |  TUESDAY, AUGUST 9, 2016
    [Linkedin] A 20-Point Checklist for the Perfect Email Newsletter
    You’re connected to them on LinkedIn. Airplane pilots use checklists to make sure nothing goes wrong during takeoff. You can use a preflight checklist of your own, too – an email marketer’s version. That way you’ll have no reason to stress during that spooky preflight moment we all dread. You’ve shown the email to someone else.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Linkedin] The 28 Best Influencer Marketing Tools
    Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” LinkedIn’s limitation is with the folks who fall outside of our network; especially if we don’t have $10 for each InMail we want to send. Interest in influencer marketing is skyrocketing. Google Review Count:  217,000.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Linkedin] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    Then, Anne goes to LinkedIn to follow this company. When it comes to marketing technology Bala Kudaravalli thrives on simplicity. With over 16 years of industry experience, Kudaravalli is an expert in creating and implementing best-in-class marketing experiences. Digital proficiency has become a key skill required by a marketer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2016
    [Linkedin] Social media predicts the next Carpool Karaoke stars
    Follow Hannah on  LinkedIn  and  Twitter. By Hannah Chapple, {grow} Community Member. Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online music-streaming service, Apple Music. Top 10 Dream Carpool Karaoke Stars: Taylor Swift. Adam Levine.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 5, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: August 1-5
    LinkedIn It’s the first week of August already! We can’t believe how fast this year is flying by. All the kids are heading back to school this month so we figured we’d dedicate this month’s writing to educating our audience (Not that we don’t always aim to supply you with the latest and greatest educational content in the industry anyway!).
  • SNAPAPP  |  FRIDAY, AUGUST 5, 2016
    [Linkedin] SnapWrap: The Hustle, LinkedIn, Creativity, and More!
    How to Improve Your LinkedIn Profile and Presence [Infographic]. How to Improve Your LinkedIn Profile and Presence [Infographic]. Over 85% of all recruiters say that they have hired an employee over LinkedIn. Additionally, just about half of all B2B companies claim that they use LinkedIn regularly. Andrew C.
  • LEAD LIAISON  |  THURSDAY, AUGUST 4, 2016
    [Linkedin] The Marketing Guru Covers: When to Post to Social Media
    The Right Time to Post on LinkedIn. Since LinkedIn is a professional network , you want to get people right when they’re leaving work. People are most likely to check in with LinkedIn as soon as they’re off the clock, so post right when the workday is over and wrap your posts up around 6 p.m. When to Post on Facebook. and 5 p.m.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Linkedin] How to Figure Out If You're Ready for a Career Change
    However, if you don’t have any immediate contacts, you can use LinkedIn to find a second or third connection -- then ask your mutual connection for an intro using this template. A major career change -- like becoming your own boss, switching to a new industry, or taking on a completely different job -- can be extremely rewarding.
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2016
    [Linkedin] How to Prevent Your Best Clients From Leaving (And Stop the Endless New Business Cycle)
    Too often failure to pull this process into one place occurs, and instead the pro ject is managed by email, Slack, phone calls, WhatsApp messages (yeah, that has happened), Facebook messenger, LinkedIn messenger, and even bumping into clients and having an impromptu half an hour meeting. New business is everything, right? Wrong! Say it.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Linkedin] How to Turn Your Blog into a Lead Generating Machine
    This encourages visitors to share your content on Facebook, Twitter, Instagram, LinkedIn, and other sites, which in turn, helps enable your audience to expand your online network. These days, many tasks can be accomplished without human intervention. For instance, we’ve come a long way since the first Ford Model T production line was created.
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Linkedin] 62 Experts Share Their #1 Actionable SEO Technique
    Drive traffic through social media sites like Twitter, Facebook, G Plus and LinkedIn by maintaining an active presence on each network. Looking for the best ways to improve your SEO? Write Quality Content. The first thing I will do is find a topic or search phrase that I want to rank for. Zac Johnson. Did you like this? Tweet this tip.
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Linkedin] How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival
    But LinkedIn? As the internet’s corporate rolodex, LinkedIn gets the job done. By extension, the posts we write and share on LinkedIn should communicate intelligence, self-awareness, skepticism, and depth. By comparison, LinkedIn is the social media equivalent of elevator music. million LinkedIn followers.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 3, 2016
    [Linkedin] Best Practices For Social Media Publishing
    There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. But before we get to the best practices, let's look at some stats shall we? Here's just a snippet of the infamous Data Never Sleeps infographics via Domo. 400 hours of video is shared via YouTube. Forget them.
  • HUBSPOT  |  WEDNESDAY, AUGUST 3, 2016
    [Linkedin] How to Take Your Own Professional Headshot: A Budget-Friendly Guide
    Here's a quick cheat sheet for profile photo sizes on major social networks : LinkedIn: 400 px wide by 400 px tall. And, also like a business logo, it's a great opportunity for you to use imagery to make a lasting, positive impression on your audience. Check it out below. What Makes a Good Headshot? good headshot. Is framed from the chest up.
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Linkedin] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin. Indeed!
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Linkedin] How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers
    Companies like Lenovo, MongoDB, LinkedIn, GroupOn, Adaptive Insights and Cengage Learning are using video content to build more meaningful customer relationships, and video analytics to better understand their audiences. For a growing number of modern marketers, the road to revenue is paved with video marketing. throughout the buying journey.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Linkedin] The Top 10 Free Content Analytics Tools
    The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on. So you’re consistently pumping out engaging content and have a solid distribution strategy in motion. Let’s take a look. 1. Google Analytics. Bit.ly. For example, Bit.ly Piwik.
  • HALEY MARKETING  |  TUESDAY, AUGUST 2, 2016
    [Linkedin] How Does Social Media Work with Staffing and Recruiting Firms?
    Daily posting at optimal times to LinkedIn, Google+, Facebook and Twitter. Monthly sharing of your content to social communities such as Reddit, LinkedIn Groups, and Google+ Communities. According to the Society for Human Resource Management, 84 percent of organizations are using social media for recruitment.  Follower growth.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [Linkedin] Video Marketing Becomes Key Differentiator for Oracle Marketing Cloud Customers
    Other companies combining the power of video with the Oracle Marketing Cloud include LinkedIn, Groupon, CEB, Adaptive Insights, Ellie Mae, Manhattan Associates, Western Digital and Cengage Learning. Lenovo, MongoDB, Bulldog Solutions and more than 100 Oracle Eloqua customers now use video content and analytics to fuel marketing success.
  • ACT-ON  |  MONDAY, AUGUST 1, 2016
    [Linkedin] Metrics to Help You Track Brand, Demand, and Expand
    The company generated over 347,000 global followers on LinkedIn through this campaign. Marketing, as an industry, sometimes does what Kevin Bobowski, Act-On’s CMO, calls “putting old wine in new bottles.” Exhibit A might be content marketing, which has become a very popular term since about 2011. Start with the business goal. Share of Voice.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 1, 2016
    [Linkedin] 14 Hacks for Improving Your B2B Paid Social Campaigns
    In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. Social media is a powerful distribution channel for B2B content. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. Content Marketing
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Linkedin] How We Reached $15K in MRR from Our B2B Marketing Blog
    For example, we wrote a popular article on the implications for marketers after Microsoft’s acquisition of LinkedIn. We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We Kept The Quality Bar High and Stayed Patient.
  • ION INTERACTIVE  |  FRIDAY, JULY 29, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: July 25 – July 29
    LinkedIn If you’re reading this post it means you’re a super smart marketer and that you’ve almost made it to the weekend. You rock and welcome to Friday! Here’s your weekly roundup of news and trends on interactive content marketing. We discuss why your quiz might not be hitting home. It’s imperative. But what’s the key here? Facebook.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Linkedin] 7 SEO Tactics Most Marketers Ignore
    Forums and LinkedIn groups. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? Sure, there are millions of web pages competing for any given keyword, but how many companies have made a sustained, strategic effort to rank? How many companies have even done the basics of SEO ? Reddit.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Linkedin] SEO: The Skill Set Every Marketer Must Have
    LinkedIn ranks SEO as the fourth “Hottest Skill” in all recruiting and hiring activity on their site last year. The role of a Search Engine Optimization (SEO) expert used to hold a certain amount of mystery. And not everyone could afford to have a full-time SEO on staff. Move ahead 10 or 15 years to today. Conclusion.
  • KEO MARKETING  |  THURSDAY, JULY 28, 2016
    [Linkedin] Set Clear Goals For Your Strategic Social Media Marketing Plan
    Business social networks like LinkedIn require article-writing, resource-sharing and business interaction without sales pitches.  Pew offers complete data detailing the demographics for Facebook, Twitter, Instagram, Pinterest and LinkedIn. Many businesses, however, do not.  Social media networks are very different from one another.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Linkedin] 21 Things Recruiters Absolutely Hate About Your Resume
    Pro Tip: Although you should leave this section off your resume, you should write something in the "Summary" section of your LinkedIn profile. 18) When it's inconsistent with your LinkedIn profile. Make sure you're updating your LinkedIn profile at the same time you're updating your resume. We recommend a PDF format, though.
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Linkedin] 5 Powerful Techniques To Boost Your Content Marketing
    Links – Usually a guest blogger hopes to have links back to their website, Twitter handle, LinkedIn profile, and so on. Every day, large and small businesses use content marketing to increase their conversions, leads and traffic. So how do you complete this grand task, you ask? Quantity Vs Quality – Quality Will Always Win. Videos.
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Linkedin] The 4th Reason for Content Marketing: A Profit Center
    HANDPICKED RELATED CONTENT: LinkedIn Purchase Will Spark Brands into Buying Media Companies. This post was co-written by CMI’s Chief Content Adviser  Robert Rose. Goal of sales or win. When they are — your brand will be top of mind. great example of this is Brian Clark’s Copyblogger. Before long, Brian amassed over 100,000 opt-in subscribers.
  • CEROS  |  WEDNESDAY, JULY 27, 2016
    [Linkedin] All About Those Leads: Crafting Content for Conversion
    Another report from eMedia and LinkedIn found that increasing lead quality is the top priority for 68% of B2B marketers, followed by increasing lead volume (55%). Happy reading! Some recent survey data confirms this point. eMarketer found that 60% of B2B marketers identify lead generation as their top online marketing challenge. promise!
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