B2B MARKETING INSIDER | THURSDAY, JULY 30, 2015
[Linkedin] Content: The Show That Never Ends
This post originally appeared as a Robert Rose Linkedin post. Welcome back my friends to the show that never ends . We’re so glad you could attend . Come inside! Come inside! I was visiting with a mid-sized company this week. I was brought in to help them sort out their content marketing strategy. customer training blog. All our own.
HUBSPOT | WEDNESDAY, JULY 29, 2015
[Linkedin] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
Connect with your prospect on LinkedIn. [Cue Twilight Zone Music] There is another dimension beyond which is known to most marketers. It is a dimension that is vast and chaotic and as timeless as the sales process itself. This is the 4 th dimension of the sales funnel. It is an area which we’ll call… The Sales Continuum. So what do you do?
B2B MARKETING INSIDER | WEDNESDAY, JULY 29, 2015
[Linkedin] Change Your LinkedIn Profile From A Resume To A Reputation Destination
What does a good craft beer bar have in common with a great LinkedIn profile? There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. And you can get to the realization that you need to change your LinkedIn profile by asking yourself some very pointed questions.
WINDMILL NETWORKING | WEDNESDAY, JULY 29, 2015
[Linkedin] 5 Tips for Marketing Podcasts with Social and SEO
Twitter | Facebook | LinkedIn |. In my last post, I talked about how to share your podcast on social media. This is a critical step in getting your podcast out to the world, as well as another great item you know you can add to your social media scheduled posts if you have a weekly podcast. In this post, I’m […]. Author information.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 29, 2015
[Linkedin] Manufacturers: Are you Looking to Build your Social Media Presence? Use LinkedIn.
LinkedIn by far is the best tool for B-to-B users in my opinion. The 2015 Social Media industry report from Social Media Examiner said 88% of B-to-B companies use LinkedIn and 41% cite it was their most important platform. Jeffrey Cohen from SocialmediaBtoB.com wrote an interesting article recently on ways you can refresh LinkedIn.
HINGE MARKETING | WEDNESDAY, JULY 29, 2015
[Linkedin] The Top 11 Mistakes Your B2B Website Should Avoid
Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. 55 percent of readers stay on a web page for less than 15 seconds. That's not a lot of time to grab their attention. But it's critical you do. Your B2B website is a key component of how you sell your services to clients. yourself).
LEADERSHIP | TUESDAY, JULY 28, 2015
[Linkedin] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations.
NUSPARK | TUESDAY, JULY 28, 2015
[Linkedin] Effective Social Selling = Mindset over Tactics
If you listen to enough conversations on LinkedIn surrounding sales, you’ll get lots of differing opinions. What is it about the term “Social Selling” that gets people riled up? Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter.
BIZNOLOGY | TUESDAY, JULY 28, 2015
[Linkedin] My online influencer research and engagement process
Content Marketing Influencer Marketing Internet Marketing Social Media Marketing 37signals American Broadcasting Company Arthur Ashe Courage Award Author Autopilot basecamp British Summer Time Customer relationship management Facebook Facebook features Google Google Search Highrise linkedin Salesforce.com twitter YouTubeReally big. Got it?
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 28, 2015
[Linkedin] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
Meanwhile, LinkedIn has made significant inroads with marketing executives; cross posting of LinkedIn content to Twitter is up 200% over the past 24 months. As I've written about in the past, most recently just last week - the role of a CMO is changing from one of chief marketing officer to one of chief engagement officer.
WINDMILL NETWORKING | TUESDAY, JULY 28, 2015
[Linkedin] 7 Questions to Help Create Healthy Employee Engagement
Twitter | Facebook | Google+ | LinkedIn |. In a recent post, I wrote about employee engagement and offered five ways to engage employees. Apparently I am not the only one thinking about this based on the shares the post enjoyed. There are any number of stats that reveal anemic levels of employee engagement, even among managers. Joe Ruiz.
B2B MARKETING INSIDER | TUESDAY, JULY 28, 2015
[Linkedin] 15 Resources To Help Improve Your Personal Branding
You need to do a little soul searching, self-assessment and checking out what’s underneath your ‘hood’ to get the most out of your personal brand on LinkedIn, Twitter and blogging. Your LinkedIn and Twitter profiles are your new calling cards. Your tweets and LinkedIn posts are your new networking and brand-building tools.
B2B MARKETING INSIDER | TUESDAY, JULY 28, 2015
[Linkedin] 10 Marketing Over Coffee Podcasts You Should Check Out
Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. So I checked out some of their episodes and found some really great stuff I’d like to share. What is Marketing Over Coffee ? Seth Godin.
HINGE MARKETING | TUESDAY, JULY 28, 2015
[Linkedin] 7 Strategies to Generate Better Accounting Leads
Join us on LinkedIn for more insights and resources on lead generation. Why is it so challenging to generate qualified accounting leads? There are a couple of good reasons. First, accounting is a service that every business needs, so there is a lot of competition. The result is as inevitable as death. Accounting services become commodities.
WINDMILL NETWORKING | MONDAY, JULY 27, 2015
[Linkedin] Use Google Analytics to Discover the Quality of Your Social Media Traffic
Twitter | Facebook | LinkedIn | Pinterest |. Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. This information allows us to be constantly improving our marketing strategies and making them better. They […]. Author information. Leah Mazur.
B2B MARKETING UNPLUGGED | MONDAY, JULY 27, 2015
[Linkedin] Why Candy Crush is Eating Your Brain
So are Facebook, Instagram, Amazon and LinkedIn, and this, according to Nir Eyal, is why they succeed. LinkedIn works the same way only with personal data as the investment. Books CRM Getting & Losing Business B2B marketing bizmarketer Elizabeth Williams linkedin social mediaCandy Crush is extremely habit-forming. Trigger.
B2B MARKETING INSIDER | MONDAY, JULY 27, 2015
[Linkedin] The Best Example You Will Find On The Value Of Storytelling
Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” ” Have you ever heard that line? That is until I met Michele Miller. needed to know more.
HUBSPOT | FRIDAY, JULY 24, 2015
[Linkedin] Confessions of a Jaded Conference Attendee: 5 Things I Loved About INBOUND
and “The person who runs this kind of project at LinkedIn talked about this at INBOUND and she actually advises…”. 2) Recruiting. Remember your very first conference? As the years progress, i t can be hard to retain that type of excitement. but that I never would have expected. The Top 5 Things I Loved About INBOUND. 1) Training.
KOMARKETING ASSOCIATES | FRIDAY, JULY 24, 2015
[Linkedin] 5 Ways to Modernize Your B2B Branding and Marketing Online
LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo.
HINGE MARKETING | FRIDAY, JULY 24, 2015
[Linkedin] Paid Advertising in Professional Services: Which Platform is Worthwhile?
LinkedIn Ads. Ads on LinkedIn can appear across a number of pages on the social network, including a user’s homepage, profile page, inbox, search results, or in Groups. major benefit of LinkedIn ads is their ability to target very specifically. LinkedIn ads are ideal for B2B and professional services firms.
B2B MARKETING INSIDER | FRIDAY, JULY 24, 2015
[Linkedin] The Content-Ready Buyer Persona
Remember LinkedIn groups and topics, and industry associations as your personas may be engaged with them. This Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. So what goes into a content-ready buyer persona?
LEADERSHIP | FRIDAY, JULY 24, 2015
[Linkedin] Interesting Infographics: Social Media Marketing Mistakes (and How to Avoid Them)
We all curate our Facebook and LinkedIn feeds to reflect the way that we’d like the world to see and understand us. It would be silly to think that brand identity should work differently. Social media has re-shaped how we approach marketing and customer relationships. relations, so how your company uses these tools can speak volumes. Content.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, JULY 23, 2015
[Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
REVRESPONSE B2B WHITE PAPERS | THURSDAY, JULY 23, 2015
[Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
REVRESPONSE B2B WHITE PAPERS | THURSDAY, JULY 23, 2015
[Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
REVRESPONSE B2B WHITE PAPERS | THURSDAY, JULY 23, 2015
[Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
REVRESPONSE B2B WHITE PAPERS | THURSDAY, JULY 23, 2015
[Linkedin] A Step-by-Step Guide to LinkedIn's New Company Pages
How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
HUBSPOT | THURSDAY, JULY 23, 2015
[Linkedin] How to Get a Personalized Assessment of Your Website [Free Tool]
Just click on the relevant icon to share it via your Twitter, Facebook and LinkedIn accounts. Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. What is Website Grader? How'd you do?
B2B MARKETING INSIDER | THURSDAY, JULY 23, 2015
[Linkedin] Will This Movement End Long Wait Times And Customer Service Nightmares?
Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Have you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. press 2 for billing. But they ain’t gonna give that up to easily. And hang up on you. Social Media
WINDMILL NETWORKING | THURSDAY, JULY 23, 2015
[Linkedin] How to Speak at the Social Tools Summit
Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences
HINGE MARKETING | THURSDAY, JULY 23, 2015
[Linkedin] Generating Architecture Leads: 3 Important Lessons for Principals
Join us on LinkedIn for more insights and resources on lead generation. Business development for architecture firms continues to get more sophisticated. While the Architecture Billings Index is more stable and even on a slight upward trend, closing new business can still be a struggle. Embrace the new birthplace for leads. How Hinge Can Help.
B2B MARKETING INSIDER | WEDNESDAY, JULY 22, 2015
[Linkedin] Content Is The Key To Social Selling Success
Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. Expertise, which can take the form of content via a Twitter or LinkedIn relationship! What if all of your company’s reps sent out their tweet or LinkedIn post at the same time? However, we do all of that with content.
WINDMILL NETWORKING | WEDNESDAY, JULY 22, 2015
[Linkedin] Do You Know China’s Baidu Social Network?
Twitter | Facebook | LinkedIn |. Baidu is a community of communities It’s a fact, Baidu Search Engine is one of the most used Search Engines in the World, especially in China. With a whopping 55% market share, it monopolizes the local market. Author information. Olivier Verot. Do You Know China’s Baidu Social Network?
HINGE MARKETING | WEDNESDAY, JULY 22, 2015
[Linkedin] 12 Marketing Techniques to Increase Your Firm’s Visibility
For professional services firms, we’ve found that LinkedIn and Twitter are the most effective platforms to utilize. We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. Has web traffic increased? High Performance Website.
HINGE MARKETING | TUESDAY, JULY 21, 2015
[Linkedin] Rethinking Referral Marketing: Demonstrate Your Expertise
Join us on Twitter and LinkedIn for more tips on driving referrals and new business. Once you’ve developed a referral marketing strategy , the next step is to implement focused marketing techniques designed to demonstrate your expertise. Maybe you’ve complained, at some point, that “everyone’s a critic.”
HUBSPOT | TUESDAY, JULY 21, 2015
[Linkedin] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
Responsibilities: Building and managing the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and potentially additional channels (Snapchat, Instagram, Vine, etc.). I've written my share of blog posts about content marketing. I've also written a few ultimate guides in my time. Not bad.
LEADERSHIP | TUESDAY, JULY 21, 2015
[Linkedin] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
However, here is a possible winning ‘formula’—see this Infographic from LinkedIn. Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. Chet wanted to pitch to Charlie that they start marketing at trade shows. He made an appointment and worked hard on a presentation for Charlie. Click To Tweet.
B2B MARKETING INSIDER | TUESDAY, JULY 21, 2015
[Linkedin] Banners Have 99 Problems And A Click Ain’t One
60% of LinkedIn users have clicked on an ad on the site. Please follow me on Twitter , LinkedIn , Facebook and Subscribe here for regular updates. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. Tweet This ]. Whoa!!! Hubspot ).
WEBBIQUITY | TUESDAY, JULY 21, 2015
[Linkedin] 17 Excellent Email and Mobile Marketing Stats and Facts
Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. • Open your wallet. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation. Image credit: AdWeek.
HUBSPOT | MONDAY, JULY 20, 2015
[Linkedin] How to Master Content Marketing on LinkedIn
There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Where to Distribute Your Content on LinkedIn. 1) Status Updates. Publish an article.
HINGE MARKETING | MONDAY, JULY 20, 2015
[Linkedin] From Resident Expert to Visible Expert?: The Story of Rita Keller
Rita also uses social media to spread her ideas, primarily via Twitter, LinkedIn, and blogging. She then expands and repurposes her daily blog posts into longer articles, which she sends out in the form of a popular monthly e-newsletter and as occasional posts on LinkedIn. But how was she able to make the leap? Not Just a COO.
EMAGINE B2B BLOG | MONDAY, JULY 20, 2015
[Linkedin] Start Spying On Your PPC Competitors In 3 Quick Steps
Try looking at auction insight reports , search results, and LinkedIn. Do you know how much your competitors spend on paid search every month? Curious what keywords they buy and what their landing pages look like? Nowadays there is a long list of competitor research tools that provide insight into paid search activity for any URL.
WINDMILL NETWORKING | MONDAY, JULY 20, 2015
[Linkedin] 12 Subject Lines for Better Blogger Outreach
Twitter | Google+ | LinkedIn |. One of the biggest pain points in blogger outreach is getting the attention of the bloggers you know are the perfect fit for your brand. If you follow this blog or the content I write on blogger outreach you should be all caught up on the best practices in pitching bloggers. But, one of the […].
B2B MARKETING INSIDER | MONDAY, JULY 20, 2015
[Linkedin] WTF Does John Cleese Know About Content Marketing
Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?” ” It turns out, he knew quite a bit. Tweet this ]. Tweet this! ].
B2B MARKETING INSIDER | SATURDAY, JULY 18, 2015
[Linkedin] How To Avoid Being An Unknown Subject Matter Expert On Social Media
This fact suggests the more you place yourself in front of others with your subject matter expert strategy, then the more you will have the opportunity to engage (Source: LinkedIn). LinkedIn Company Post Comments. Don’t Start A LinkedIn Group. Engage In LinkedIn Groups. Well, yes and no. He is an expert. Source: Nielsen).
HINGE MARKETING | FRIDAY, JULY 17, 2015
[Linkedin] 3 Content Marketing Ideas to Set Your Firm Apart
Join us on LinkedIn for more insights and resources on content marketing. By now, everyone in the world of marketing knows how effective great content can be at turning readers into buyers. But what makes great content? If you search "great content tips," Google returns 594 million results. All of this is true. Insurance is a dull business.
CMO ESSENTIALS | FRIDAY, JULY 17, 2015
[Linkedin] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
LinkedIn, too, is friendly to videos and slideshows, and increasingly it’s a good place for blogs, as well as Twitter-like commentary. Are you now spending more time on Twitter instead of LinkedIn because you are generating more conversations and engagement on that channel? Sometimes this is the case, but not always.
NUSPARK | THURSDAY, JULY 16, 2015
[Linkedin] LinkedIn and Paid Search; Discover How They Both Drive Conversions
LinkedIn is much like paid search in many ways, as both marketing tactics involve search, clicking, connecting, and converting. Linkedin is a social network for business; and to be engaging with contacts and prospects should not be ignored. With LinkedIn, retargeting is “Remember me? Here’s content you may like. Let’s explain.
WINDMILL NETWORKING | THURSDAY, JULY 16, 2015
[Linkedin] Companies are Embracing Influencer Marketing in 2015
Twitter | Facebook | Google+ | LinkedIn |. State of Influencer Engagement – New Study by Augure For the second consecutive year, Augure has just published the results of its annual study on the state and the practices of influencers relations. This year, as an author and influence marketing […]. Author information. Raymond Morin.
ANNUITAS | THURSDAY, JULY 16, 2015
[Linkedin] Put The Phone Down – I’m Not Ready
Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously. love technology, marketing automation, CRMs — I couldn’t do my job without them. Big mistake. Does that warrant a call? When to make that first sales call?
BIZNOLOGY | THURSDAY, JULY 16, 2015
[Linkedin] How you can grow your traffic and business–without Google
Many businesses also see terrific results from paid advertising on Facebook, LinkedIn, and Twitter. In my last Biznology post, I’d talked about what Google really doesn’t want you to know about search. But if search is falling, where else can you get qualified traffic to build your brand and business? Social. Email. love email.
MODERN B2B MARKETING | THURSDAY, JULY 16, 2015
[Linkedin] [Video] The Social Media Lead Generation Trick You Need To Know
Dark posts are ads that you can create and promote without having to publish them on your company’s Facebook timeline or LinkedIn page. Facebook and LinkedIn both offer this feature (although on LinkedIn it’s called “Direct Sponsored Content”). And I totally get it. So, what’s the answer? Dark posts.
WRITING ON THE WEB | THURSDAY, JULY 16, 2015
[Linkedin] Client Testimonials: Readers Know When They’re Phony
How do you use client testimonials? I’d love to hear from you – send me an email , or contact me on LinkedIn. There’s no doubt that social proof is one of the key ways people decide to buy or try your products or services. Not signed, or only has initials (anonymous). Without a photo or link to their site. What do you think?
MARKETING ACTION | THURSDAY, JULY 16, 2015
[Linkedin] Simply Put: Simplicity Is a Strategy
Consumers were vocal about the faults of the companies at the bottom of the Simplicity Index: LinkedIn: “I can’t figure out why it’s really helpful,” comments one US respondent. “…A condition of complete simplicity. Costing not less than everything) …”. That’s a line from a T.S. Eliot poem, Little Gidding. Reimagining experience.
HINGE MARKETING | THURSDAY, JULY 16, 2015
[Linkedin] Top 10 Strategies for Marketing Technology Services
If you're getting a lot of traction from your discussions in LinkedIn groups, continue to set aside time to post meaningful comments. So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. Not you? Make Your Website a Collaboration Between IT & Marketing. Stick.
WINDMILL NETWORKING | WEDNESDAY, JULY 15, 2015
[Linkedin] A Content Marketing Warrior Leaves Behind Valuable Lessons
Twitter | Facebook | LinkedIn | YouTube |. If the name Brian Clark doesn’t resonate with you when talking about content marketing, then you missed out on some good stuff. learned a lot from Brian over the years. Sadly, however, we lost him last week at the age of 46 after a brief battle with cancer. I was fortunate enough to be […].
SOCIAL MEDIA B2B | WEDNESDAY, JULY 15, 2015
[Linkedin] The Untapped B2B Marketing Resource: Social Media Data
report by Content Marketing Institute found that these professionals increasingly view social as essential for developing business, with over 90% distributing content on LinkedIn and 85% on Twitter. Take, for example, Virgin Founder and LinkedIn Influencer Richard Branson. B2B Marketers are embracing social media like never before.
HINGE MARKETING | WEDNESDAY, JULY 15, 2015
[Linkedin] A 10 Step Brand Development Strategy for Your Professional Services Firm
Get more brand development tips and strategies by following us on LinkedIn and Twitter. Your brand is perhaps your professional services firm's most valuable asset. If this is true, then developing a stronger brand is your most important task (that’s why we developed our Brand Building Guide ). Not convinced? Your Brand Defined.
EMAGINE B2B BLOG | TUESDAY, JULY 14, 2015
[Linkedin] How To Maintain Website Content Post Launch
LinkedIn groups is an great place to start, and you can easily find forums on WordPress-specific questions and crowd-source ideas. As a business in the digital era, you have to have an idea of how to write for your online consumers and visitors. Content should always be changing and updated at regular intervals as your site grows.
LEADERSHIP | TUESDAY, JULY 14, 2015
[Linkedin] What’s Falling Between the Cracks in Your Lead Generation?
Even simply looking up a prospect on LinkedIn doesn’t take too long. I get a lot of spam in my LinkedIn folder but how many of these people have even bothered to visit my blog, leave a valued comment on it to catch my attention, start a discussion? “Know thy Customer”—the First Commandment of effective marketing. Where do you begin?
HINGE MARKETING | TUESDAY, JULY 14, 2015
[Linkedin] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
In the professional services space, the social network of choice is likely LinkedIn. Find and join LinkedIn Groups where your target audiences gather and read up on the discussions in those groups. As a starting place, here are some AEC LinkedIn Groups to research and consider joining: A/E/C Industry Networking Group.
KOMARKETING ASSOCIATES | TUESDAY, JULY 14, 2015
[Linkedin] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
Additionally, we regularly participate in webinars, podcasts, Twitter Chats and LinkedIn Communities (we even have our very own Instagram account that has very little to do with B2B marketing!). There’s no denying that content is widely considered a critical ingredient to a successful B2B marketing recipe. High-Quality Resource Sections.
WINDMILL NETWORKING | TUESDAY, JULY 14, 2015
[Linkedin] Share Your Podcast on Social Media and Drive Engagement
Twitter | Facebook | LinkedIn |. So you’ve created an amazing podcast (if you have questions on that, start here), or maybe you found one that impressed you so much you want to spread the word. It’s worth it to put some effort in: podcasts are a large and growing digital media. Author information. Jonah Geil-Neufeld. Podcasting
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 14, 2015
[Linkedin] The future of content marketing strategy
In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. In this era of complex and overwhelming information density innovation will rule as brands find ways to cut through the clutter.
CONNECTING ELEMENT | TUESDAY, JULY 14, 2015
[Linkedin] Increase your ROI with social advertising
Blog Facebook advertising LinkedIn advertising mobile advertising mobile social promotions Social media advertising social media marketing Birmingham social paid advertising social PPC Twitter advertisingWant to promote an offer or event on social media? Then you may want to consider paid advertising.
WEBBIQUITY | TUESDAY, JULY 14, 2015
[Linkedin] 31 Sensational Social Media Marketing and PR Stats and Facts
For reaching top executives though, LinkedIn is the place to be. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn. Most of those have a presence on only one platform, with the majority (25.4% of the total) on LinkedIn. Be responsive.
EMAGINE B2B BLOG | MONDAY, JULY 13, 2015
[Linkedin] Latest Facebook News: More Power For The User. What Does It Mean For Marketers?
While Facebook for B2B is still relevant it is definitely not the top dog when it comes to social networks, those honors are reserved for LinkedIn and Twitter. Facebook announced a new change to newsfeeds last week giving their users the ability to choose what updates they want to see first. Why the Change? What to Know.
HINGE MARKETING | MONDAY, JULY 13, 2015
[Linkedin] What Every Managing Partner Needs to Know About Lead Generation
Join us on LinkedIn for more insights and resources on lead generation. Lead generation means different things to different firms. For some, it might simply mean getting referrals from clients who are pleased with their work. For others, it might mean attending networking events. Not even close. Lead Generation Defined. Yikes!
WINDMILL NETWORKING | MONDAY, JULY 13, 2015
[Linkedin] Six Innovative Ways This Resort Used Social Media to Increase Bookings 30%
Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Located in the friendly and quiet community of Costa Teguise on the beautiful and environmentally aware Canary Island of Lanzarote, the Sands Beach Resort is situated on a sandy crescent of beachfront property that is wrapped around a picturesque seawater lagoon. Neal Schaffer.
B2B MARKETING INSIDER | MONDAY, JULY 13, 2015
[Linkedin] 7 Common Content Marketing Mistakes And How to Avoid Them
Social channels like LinkedIn, Twitter and Facebook all have paid distribution offerings. Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences, especially those made by others. NOT DOCUMENTING YOUR CONTENT MARKETING STRATEGY.
B2B MARKETING INSIDER | SATURDAY, JULY 11, 2015
[Linkedin] Stop Blindly Spending On Digital (And Start Doing This)
Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Digital. Native. Mobile. Social. We love to talk about, and focus on the channels. But too often we forget that as consumers we don’t care about the channels. We care about the content. We care about whether the content is funny, or helpful.
HUBSPOT | SATURDAY, JULY 11, 2015
[Linkedin] 8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional [Infographic]
But put those same pictures on LinkedIn, and watch your connection accept rate take a nosedive. The following infographic from Sales For Life visually depicts the top eight LinkedIn profile picture no-nos, from using an out of date photo to posting a snapshot of your cat. This post originally appeared on HubSpot's Sales blog.
BIZNOLOGY | FRIDAY, JULY 10, 2015
[Linkedin] Tools that help monitor and measure social traffic
Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions).
B2B MARKETING INSIDER | FRIDAY, JULY 10, 2015
[Linkedin] How To Use Content Marketing To Be An Incredible Seller
Source: LinkedIN). When someone is going meet you for the first time – or is on the phone with you – they will search for you on LinkedIn, Google and Twitter. Establish yourself as an influencer and get found where your customers search – on blogs, LinkedIn, communities, Google, Twitter, SlideShare and even YouTube.
HINGE MARKETING | FRIDAY, JULY 10, 2015
[Linkedin] 5 Tips to Reach Your Social Media Goals
Or dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives. Join us on LinkedIn and Twitter for more social media tips and strategies. According to the 2015 Social Marketing Trends Report from TrustRadius, most marketers list “developing their social strategy” as a top pain point.
WINDMILL NETWORKING | THURSDAY, JULY 9, 2015
[Linkedin] How to Optimize Facebook Video
Twitter | Facebook | LinkedIn | Pinterest |. The visual impact of video and images is one of the most powerful ways to grab a customer’s attention. This is particularly true for e-commerce and social media. Using a carefully […]. Author information. Mike Gingerich. Mike Gingerich contributes a monthly column on Facebook. Faceboo
HINGE MARKETING | THURSDAY, JULY 9, 2015
[Linkedin] Connecting With Your Audiences By Humanizing Your Accounting Firm’s Website
Join us on LinkedIn for tips and strategies for creating a high-performance website. Searching for an accounting firm isn’t easy. Accounting—like most number-heavy or technical industries—leaves most laypeople cold. This is why it’s important to humanize your accounting firm’s website. Through content marketing.
B2B MARKETING TRACTION | WEDNESDAY, JULY 8, 2015
[Linkedin] How to Get Marketing Results from LinkedIn Group Discussions
There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. The value of LinkedIn, at least for me, diminishes greatly if I can’t post my blogs, etc.
WINDMILL NETWORKING | WEDNESDAY, JULY 8, 2015
[Linkedin] How Social Media Affects the Law
Twitter | Facebook | Google+ | LinkedIn | YouTube |. Social media is destroying the legal system. It is tearing at the fabric of our laws. Manipulating our fundamental rights. And eroding our justice system. Okay, maybe that was […]. Author information. Ethan Wall. Ethan Wall contributes a monthly column on Social Media and the Law.
B2B MARKETING INSIDER | WEDNESDAY, JULY 8, 2015
[Linkedin] Stop Being Snubbed On The Buyer’s Journey!
GerryMoran.png" alt="Hitch A Ride | MarketingThink.com | @ GerryMoran " width="465" height="260" />92% of customers would engage with their sales contacts who are thought leaders on some level (Source: LinkedIn). Learn how to retweet , learn how to tweet and learn how us LinkedIn posts to help you build your customer credibility. 3.
HUBSPOT | WEDNESDAY, JULY 8, 2015
[Linkedin] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
The problem with work-life balance is that it suggests there is a trade-off -- that one side must be ‘up' and the other one ‘down,’ like a weighing scale that has two sides to it,” Jappreet Sethi, CEO of Ideak Katalyst, wrote on LinkedIn in June of 2014. It’s the self-help topic du jour: achieving “work/life" balance. Matter of Semantics.
HINGE MARKETING | WEDNESDAY, JULY 8, 2015
[Linkedin] Rethinking Referral Marketing: Develop a Strategy
tweet or LinkedIn post might be another form of flow content. Join us on Twitter and LinkedIn for more tips on driving referrals and new business. You’ve assessed your current referral strategy. You’ve researched your target audience. Now it’s time to build out your referral marketing strategy. Sound daunting?
KOMARKETING ASSOCIATES | TUESDAY, JULY 7, 2015
[Linkedin] How to Utilize B2B Online Marketing to Promote New Solutions
For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
HINGE MARKETING | TUESDAY, JULY 7, 2015
[Linkedin] 7 New Rules in AEC Marketing
For the greatest impact, focus primarily on LinkedIn and Twitter. LinkedIn is the powerhouse among social media platforms for AEC, playing host to countless conversations between industry leaders every day. Join LinkedIn Groups to showcase your thought leadership. Today, the AEC industry is a tumultuous place. Provable.
BIZNOLOGY | TUESDAY, JULY 7, 2015
[Linkedin] IF you haven’t THEN you should use IFTTT for social
IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked). Tweet Happy New Year!
WINDMILL NETWORKING | TUESDAY, JULY 7, 2015
[Linkedin] How Social Sales Meets Evolving Customer Expectations
Twitter | Facebook | Google+ | LinkedIn | YouTube |. Make no mistake. Buyer behaviors have changed. They are more informed. They will frequently educate themselves about your products and services and will ask their peers for referrals prior to ever calling you. Author information. Craig Jamieson. Craig M. Craig Jamieson. Social Sales
MODERN B2B MARKETING | TUESDAY, JULY 7, 2015
[Linkedin] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
Online social sites such as LinkedIn, Network After Work, and Meetup can facilitate your search for such events. Yes, you read that correctly.) Though I wasn’t able to meet this mystery person, I remained intrigued by the title. True, in networking it’s smart to keep things simple and smooth, but you don’t want to be too simple and smooth.
MARKETING ACTION | TUESDAY, JULY 7, 2015
[Linkedin] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
great LinkedIn article, for example, would also likely be a good blog post, whitepaper, and landing page. We distribute content to Facebook, Twitter, LinkedIn, our website, and our blog, and launch banners ads, retargeting campaigns, emails, trade shows, phone calls, and text messages. What kind of question is that?” . ” .
HUBSPOT | MONDAY, JULY 6, 2015
[Linkedin] 7 Reasons Why Your Website Isn’t Performing
If, for instance, you are a business that targets a very specific segment of a market, you may find more success with a paid advertising tool that allows you to target with demographics and job info like LinkedIn versus a PPC campaign that can only target through keyword selection. This article is for the latter. The Bottom Line.
CMO ESSENTIALS | MONDAY, JULY 6, 2015
[Linkedin] Widen Top of Funnel Marketing and Generate More MQLs
For example, the “skills” or “groups” highlighted on their LinkedIn profile contains actionable intelligence that can be leveraged within your contact discovery strategy. As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). We understand that it starts with a strong top of funnel. Summary.
WINDMILL NETWORKING | MONDAY, JULY 6, 2015
[Linkedin] Firing Employee Who Made Vulgar Posts Violated the Law
Facebook | Google+ | LinkedIn |. Pier Sixty, LLC is a catering company in Manhattan, New York. Not too long ago, some of Pier Sixty’s employees were concerned that company management repeatedly treated them disrespectfully and in an undignified manner. As a result, the employees began to express interest in union representation.
B2B MARKETING UNPLUGGED | MONDAY, JULY 6, 2015
[Linkedin] Still Using Bad Photos? You Need the Other High-Res
Branding Content Marketing B2B marketing bizmarketer content marketing linkedin stock photosBack in May we looked at (and mocked) the silly world of stock images , particularly for business marketers. All of this despite the new-found appreciation for all things design-driven. Resonant images work very, very hard. Factor #2: Aspiration.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 6, 2015
[Linkedin] The new “liquid” model for content marketing strategy
LinkedIn wants you to do the same thing. LinkedIn wants you to do the same thing. I had a great conversation with my friend Jay Baer recently and he commented that he didn’t know what the “spine” of his content marketing strategy should be any more. Does this now become the spine? The marketers were in charge. Agree?
MODERN B2B MARKETING | FRIDAY, JULY 3, 2015
[Linkedin] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Side note: peanut butter & jelly…YUM.).
B2B MARKETING INSIDER | FRIDAY, JULY 3, 2015
[Linkedin] Treat Content Like Confetti!
However, the same content chunked up into infographics, videos, Tweets, LinkedIn posts, short blog posts and other short-form consumables will reach more people over a wider network. The same effect goes for thought leadership content. No one enjoys one big source of hard-to-consume content. Source: IDG). Source: Bain & Company).
KOMARKETING ASSOCIATES | THURSDAY, JULY 2, 2015
[Linkedin] How to Create Irresistibly Shareable Content
would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. Every now and then, a piece of content goes absolutely viral on the internet. We’ve all seen it happen, but we haven’t all made it happen. Enjoy!
WINDMILL NETWORKING | THURSDAY, JULY 2, 2015
[Linkedin] How to Build Your Email List from LinkedIn and Twitter
Twitter | Facebook | Google+ | LinkedIn |. How to Build Your Email List from LinkedIn and Twitter by Amy Hall - Maximize Social Business. Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! Author information. Amy Hall.
HINGE MARKETING | THURSDAY, JULY 2, 2015
[Linkedin] A Mindset Shift for AEC Professionals
Even if you can’t swing buy-in with relation to your firm’s Facebook or Twitter presence, urge employees to have complete profiles and then share your firm’s content on LinkedIn. Online marketing works. wide world of lead generation and business growth extends well beyond RFPs and networking events. Your Website. Video.
B2B MARKETING TRACTION | WEDNESDAY, JULY 1, 2015
[Linkedin] Spark New Results from Your B2B Marketing at Mid-Year
Are they “everywhere” on LinkedIn and you’re not? If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Any new players?
HINGE MARKETING | WEDNESDAY, JULY 1, 2015
[Linkedin] SEO for Professional Services: A Conversation with Rand Fishkin
Follow us on LinkedIn for tips and content on how to become more visible within search engines. On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. In this second half of our interview, we focused our attention on the ever-changing world of SEO and it’s importance for professional services firms today.