• B2B MARKETING UNPLUGGED  |  MONDAY, JULY 6, 2015
    [Linkedin] Still Using Bad Photos? You Need the Other High-Res
    Branding Content Marketing B2B marketing bizmarketer content marketing linkedin stock photosBack in May we looked at (and mocked) the silly world of stock images , particularly for business marketers. All of this despite the new-found appreciation for all things design-driven. Resonant images work very, very hard. Factor #2: Aspiration.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 3, 2015
    [Linkedin] My Takeaways from Cannes Lions 2015: It’s “And” Not “OR”, PB&J, and the New Mad Men
    Marketo was there with the likes of Google, Facebook, Turn, Adobe, MediaMath, LinkedIn, Microsoft, and other household names in the tech industry. Author: Sanjay Dholakia As our team made its maiden voyage to the 2015 Cannes Lions festival this year, I really didn’t know what to expect. Side note: peanut butter & jelly…YUM.).
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JULY 3, 2015
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 2, 2015
    [Linkedin] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 3, 2015
    [Linkedin] Treat Content Like Confetti!
    However, the same content chunked up into infographics, videos, Tweets, LinkedIn posts, short blog posts and other short-form consumables will reach more people over a wider network. The same effect goes for thought leadership content. No one enjoys one big source of hard-to-consume content. Source: IDG). Source: Bain & Company).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Linkedin] How to Create Irresistibly Shareable Content
    would highly recommend searching keywords on popular forums like Quora , exploring keywords and phrases in Twitter search and seeing what people are asking in industry related LinkedIn Groups. Every now and then, a piece of content goes absolutely viral on the internet. We’ve all seen it happen, but we haven’t all made it happen. Enjoy!
  • WINDMILL NETWORKING  |  THURSDAY, JULY 2, 2015
    [Linkedin] How to Build Your Email List from LinkedIn and Twitter
    Twitter | Facebook | Google+ | LinkedIn |. How to Build Your Email List from LinkedIn and Twitter by Amy Hall - Maximize Social Business. Getting sales via email works. According to McKinsey & Company, email is 40 times better at converting a reader to a customer than Facebook and Twitter combined! Author information. Amy Hall.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Linkedin] A Mindset Shift for AEC Professionals
    Even if you can’t swing buy-in with relation to your firm’s Facebook or Twitter presence, urge employees to have complete profiles and then share your firm’s content on LinkedIn. Online marketing works. wide world of lead generation and business growth extends well beyond RFPs and networking events. Your Website. Video.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Linkedin] Spark New Results from Your B2B Marketing at Mid-Year
    Are they “everywhere” on LinkedIn and you’re not? If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late. Here are questions to answer and actions to take to get your marketing back on track. First, know that it’s OK to start or restart marketing. Any new players?
  • HINGE MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Linkedin] SEO for Professional Services: A Conversation with Rand Fishkin
    Follow us on LinkedIn for tips and content on how to become more visible within search engines. On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. In this second half of our interview, we focused our attention on the ever-changing world of SEO and it’s importance for professional services firms today.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 1, 2015
    [Linkedin] Social Content Marketing is Your New Fundraising Rocket Booster
    Twitter | Google+ | LinkedIn |. ‘Social content marketing’ is the terminology I use for the type of marketing everyone must do today to stay in business in our increasingly networked world. Human beings have always been social animals. Author information. Claire Axelrad. Claire Axelrad, J.D., Claire Axelrad. Social Media and Nonprofits
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 1, 2015
    [Linkedin] Do you Participate in LinkedIn Groups? Why not?
    LinkedIn certainly is the most popular social site for professionals with over 347 million people participating. Marketing Tips Social Marketing content marketing institute why linkedin is a great resource why participate in linkedin groups why start your own group on linkedinLook and see if any are appropriate and join.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Linkedin] 100 Things You Are Doing Wrong on Social Media
    You are not posting regular updates to your LinkedIn company page. You are not targeting your LinkedIn updates by things like seniority or function. You are not creating showcase pages focused on products, divisions or big ideas that connect to your LinkedIn company page. You are not curating LinkedIn Groups for your employees.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 1, 2015
    [Linkedin] 30 LinkedIn Sales Triggers
    GerryMoran.png"> GerryMoran.png" alt="30 LinkedIn Social Selling Triggers" width="729" height="550" />. Social networks, like LinkedIn, are the # 1 influencer in the final stage of the purchase process. 30 LinkedIn Sales Triggers To Help You Achieve Social Selling Success. Your LinkedIn profile is viewed. Source: IDC).
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [Linkedin] Where is Your Demand Generation Program on the Effectiveness Quotient?
    Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. It was good to see his enthusiasm and positive expectations. Then I almost fell off my chair. Click To Tweet.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Linkedin] 4 Steps For Improving Your Success Rate Asking for Links
    For LinkedIn, make note of key industry-specific LinkedIn groups that potential contacts are associated with and join where applicable and follow the organization’s company page for regular updates, especially if they use LinkedIn for content marketing efforts in particular. How do you do this? Social Media Research.
  • HINGE MARKETING  |  TUESDAY, JUNE 30, 2015
    [Linkedin] Marketing Toolkit Essentials: CRM and Email Marketing Software
    On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. So, how do you know what marketing software is right for your professional services firm? Features.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Linkedin] Tools I use to amplify social campaigns
    When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. Engagement! That is where SOCi comes in. GaggleAMP. Buffer.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 30, 2015
    [Linkedin] How to Use YouTube Cards to Make Your Videos More Interactive
    Twitter | Facebook | LinkedIn |. YouTube gave marketers a great gift with the annotations feature. However, the challenge with this feature is that it does not work on mobile devices. This is a problem because half of YouTube views are on mobile devices, and this percentage grows daily. Author information. Jayson Duncan. Video
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Linkedin] The Secret Life of a Social Media Manager
    Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should. Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s  impact on global communications and the contributions that social has made to our lives. Hit snooze.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Linkedin] Top 7 Branding Ideas for Your Consulting Firm
    On Twitter or LinkedIn? Follow Hinge at @HingeMarketing and join the discussions on LinkedIn. Here’s a simple fact of life in management consulting – every firm creates a brand. When you start a business, your brand begins to take shape…but that doesn’t mean the process is deliberate, scientific, or effective.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Linkedin] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Author information. Neal Schaffer. Neal Schaffer. Facebook
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 29, 2015
    [Linkedin] 3 Steps To A Better LinkedIn Photo
    If LinkedIn was like Tinder, would your customers swipe left or swipe right? The Research Tells Us A LinkedIn Profile Picture Can Open Many Doors. Source: LinkedIn). LinkedIn profile photos with smiles or laughs get the most views, love, and attention. The Big Picture Lesson When It Comes To Your LinkedIn Profile Picture.
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 29, 2015
    [Linkedin] My top 3 tweets #6
    Facebook, Twitter and LinkedIn must report how many of their member accounts are fake, dormant and active. Or create one of your own and encourage more people to voice this issue to Twitter, Facebook and LinkedIn. Both @Twitter and @LinkedIn must deal with fake accounts now. All I ask is you consider hiring my agency one day!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Linkedin] Facebook content strategy is a time bomb for inbound marketing
    The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. LinkedIn has become a significant content publishing platform featuring some of the biggest names in business. You get the point. Really. The goal of inbound marketing. The game is changing. Really.
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Linkedin] SEO for Alternative Content Types, Part 5: Questions and Answers
    Sharing Videos on LinkedIn. THORIN:  A listener is asking about posting videos to LinkedIn. Does LinkedIn have any weight for Google ranking in terms of posting a video to that site? have not seen situations where video that was published out to LinkedIn has been ranking well. THORIN MCGEE: Kevin, thank you very much.
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Linkedin] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    We've highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category. People who share on Google+ are partial to bacon, while LinkedIn users favor dark chocolate. This post originally appeared on HubSpot's Agency Post. Analytics. Baking. Beauty. Business.
  • HINGE MARKETING  |  FRIDAY, JUNE 26, 2015
    [Linkedin] Developing a Data-Driven Marketing & Sales Strategy with Marketing Automation
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Marketing Departments often get a bad reputation for being an expense rather than a resource. In the past, data from marketing campaigns was difficult to access, and results were difficult to determine. Today, this is anything but the case. Sales Cycle Insight.
  • WRITING ON THE WEB  |  FRIDAY, JUNE 26, 2015
    [Linkedin] Social Proof: If You’re Not Using It, You’re Losing Sales
    Contact me here and on LinkedIn. Why is social proof so important when writing on the web? It makes the difference between converting a reader to a client and influencing a sale or not. This week I got a call from a person who wanted to buy a subscription to  executive coach articles  to use for her new newsletter. What sealed the deal?
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 26, 2015
    [Linkedin] Stop Focusing On The Sales Process, Silly!
    Social selling requires more than sending out Tweets and LinkedIn posts. The buyer’s journey and the selling process terms are often confused. However, the sales process focuses on how to push the customer to get them to buy from you. They need content and contacts to help them through their journey – at their own pace. Forrester).
  • KEO MARKETING  |  THURSDAY, JUNE 25, 2015
    [Linkedin] LinkedIn Lets B2B Marketers Establish Expertise
    As regular readers of this blog know, we’ve been watching and commenting on the growing focus LinkedIn has placed on B2B marketers. B2B marketers are increasingly relying on LinkedIn as a critical source for leads, brand engagement and content distribution. Content Marketing Social Media B2B Marketing content marketing linkedin
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Linkedin] Content Marketing That Converts
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. That’s the secret to creating content marketing converts! The World Has Changed.
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Linkedin] Are Your Employees Advocates for Your Firm?
    In June 2014, we implemented an employee advocacy program on LinkedIn. We researched and identified relevant LinkedIn Groups that represented our industry verticals and the topics we create content on. We provided extensive training on: The importance of LinkedIn for our firm and how it was going to help us achieve our goals.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 25, 2015
    [Linkedin] The Fish in the Barrel Don’t Like it When You Shoot
    Branding Stupid Ideas B2B marketing bizmarketer Elizabeth Williams linkedinWe marketers just love a captive audience, don’t we? We like them strapped into pressurized metal tubes at 35,000 feet with nothing to look at but a tiny screen or a drooling neighbor. Even Jennifer wouldn’t stand for that highway robbery. Is that what we want?
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Linkedin] The Emotional Role of Social Media Sharing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. If there is anyone that knows social, Mark does. Author information. Wade Harman.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Linkedin] Crowdfunding 101: Testing the Waters with TeeSpring
    Share your test through all of your social media channels — even LinkedIn can be a great source of traffic, especially within related groups. Share your test through all of your social media channels — even LinkedIn can be a great source of traffic, especially within related. By Kiki Schirr, {grow} Contributing Columnist.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Linkedin] Choosing the Best Big Social Networks for Publishers
    Should you use Twitter or LinkedIn? But there’s a handful that have become the “tried and true” for B2C and B2B alike: Facebook, LinkedIn and Twitter. LinkedIn. LinkedIn has been highly regarded as a useful tool for B2B companies, especially in the realm of sales. Or maybe Facebook? How many should you be on? All of them?
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Linkedin] Business Blogging as an Equalizer for Small and Medium Businesses
    According to a LinkedIn study , blogging is one of the top three tactics used by content marketers. Instead, they use a multi-channel distribution approach, including: Aligning strategies with their social media teams to ensure a smooth hand-off of content for promotion to Twitter, Facebook and LinkedIn. marketing your marketing.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 24, 2015
    [Linkedin] The Importance of Social Listening to Connecting With Prospects
    In fact, LinkedIn is expected to have 500 million members by 2020. You might find your audiences are spending more time networking on LinkedIn than on Google+. Download complimentary copies of The Social Media Guide for Professional Services and The LinkedIn Guide for Professional Services Executives. Attract New Business.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 24, 2015
    [Linkedin] Search & Explore: What Instagram New Features Mean for Businesses
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. What are the Instagram new features in Search and Explore, why is Instagram releasing them, and what do these new features mean for businesses? It has remained a completely separately entity […]. Author information. Neal Schaffer. Neal Schaffer. Instagram
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 24, 2015
    [Linkedin] How Many Ways Are You Using Content to Reach Tradesmen?
    Use a Slideshare  deck that you can use both on Slideshare as well as on your LinkedIn profile. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. We all want to get our message in front of contractors. In order to get more out of your content, you need to tie it to your strategy. Contractors get their info in several formats.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 24, 2015
    [Linkedin] What CMOs Need to Know That Will Keep CEOs and CFOs Happy
    This guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. It’s safe to say that CMOs, CEOs and CFOs are keenly aware of the huge hole when it comes to measuring the business value of web marketing. Invariably, the next question is: so where are the KPIs?
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Linkedin] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You already know that a big part of building a strong brand is building a recognizable brand. And while becoming a Visible Firm may take a lot of work, the benefits and rewards are well worth the effort. So, how can you become a Visible Firm?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 23, 2015
    [Linkedin] Stay The Course With Demand Generation  
    Do not fear the simple approach because it isn’t “sexy” or being talked about on LinkedIn by the masses. When discussing Demand Generation Strategy you should always look at all options before making a decision. That being said too often we try to “outsmart” everyone else and choose a different path as it feels daring and exciting.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Linkedin] Google has carnal knowledge of social
    You’ll not only be able to start BS-checking but you’ll now know that, against your intuition, LinkedIn is not your top inbound channel, Facebook is. Twitter and Google have made amends. In the past, this was not the case. Then Twitter cut Google completely off, blocking direct access to the pulse of the Internet. Like this post?
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 23, 2015
    [Linkedin] 5 Ways to Engage Employees To Build A Better Customer Experience
    Twitter | Facebook | Google+ | LinkedIn |. People say they will pay more for a better customer experience. More importantly, they will leave to go to a competitor after a bad experience. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz. Social Sales
  • HINGE MARKETING  |  MONDAY, JUNE 22, 2015
    [Linkedin] The State of Accounting Marketing: 2015 AAM Summit Wrap-Up
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Here at Hinge, it’s become something of a tradition to take the annual Association for Accounting Marketing (AAM) conference as an opportunity to reflect on where accounting marketing stands today – and where it might go in the future. Resources.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 22, 2015
    [Linkedin] Best Practices for Content Marketing through Social Media
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing contributor Justice Mitchell.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 22, 2015
    [Linkedin] Content And The Future Of B2B Marketing
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. The commercial web is just 30 years old. Social just turned 12. And the mobile web is even younger. In a relatively short period of time, these technologies have drastically changed our world. ”   [Tweet This!]. Check out my presentation below.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Linkedin] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    As a general rule (but again, this will vary depending on your particular circumstances), you should always announce your new content on the "big three" social networks: Facebook, Twitter, and LinkedIn. This post/infographic walks you through the best times to post on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Linkedin] New Data: Should You Include Social Media Icons on Your Homepage?
    Google+ , at 11% has always had a branding problem as a social platform and while the future is questionable, it’s currently linked to more than LinkedIn, Pinterest, and Instagram. LinkedIn , at 10% is primarily used within B2B industries, hence not as applicable to the B2C industries within the Alexa top million. LinkedIn.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Linkedin] Mautic Offers Free, Open Source Marketing Automation
    It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. The only real question about free, open source marketing automation from Mautic is what took so long. Small businesses constantly cite cost as a major roadblock to adoption. So the opportunity seems obvious.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, JUNE 19, 2015
    [Linkedin] Making the Short List: Get into the B2B Game or Go Home
    B2B Marketing Marketing Strategy #content marketing #LinkedIn #PR B2B marketing Making the Short List new business developmentStruggling to make ends meet as a young teacher, I pursued a part-time job as a waiter at a popular local restaurant, where I was told there were no positions available. The manager replied, “That’s easy.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Linkedin] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. LinkedIn. With these additions, LinkedIn is now the way to reach an audience with a business mind-set. Take a look! Facebook.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Linkedin] A guide to content curation. Where can I find shareable social content?
    Linkedin Pulse and Influencer blogs – constantly updated blogs and comments from leaders and peers alike. How can we keep the content monster fed and happy? Their made-up homonym , not mine. Like others, I’m guessing, my first thought was “I wonder what an evangelist does on a day-to-day basis? That’s where content curation can be the answer.
  • HINGE MARKETING  |  FRIDAY, JUNE 19, 2015
    [Linkedin] Are Your Competitors Flying Under the Radar? Use Competitive Analysis to Adjust Your Firm’s Position
    Discuss the best ways to conduct a competitive analysis with other executives and marketers in our LinkedIn group, the Professional Services Executive Forum. And don't forget to follow us +HingeMarketing and join us on LinkedIn. But whom do you need to differentiate your firm from? What is Competitive Analysis? How Hinge Can Help.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 19, 2015
    [Linkedin] Jason Miller Rocks Content Marketing in the ContentPros Podcast
    Jason Miller is the Senior Content Marketing Manager at LinkedIn, where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. He is also the author of the rock-themed marketing book, Welcome to the Funnel. He contacted industry experts and interviewed them. That’s how big it is.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Linkedin] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
    Several of Marketo’s Ad Bridge partners, such as Facebook, Google, LinkedIn, MediaMath, Turn, and Rocket Fuel, will be joining us on the Croissette (what I understand is the festival’s main drag) and touting the benefits of engagement marketing , content personalization, and especially the intersection of data, creative, insight, and action.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Linkedin] The Free Templates You Need for Visual Content Design
    This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Visual content is in high demand. Just about every piece of content you create can be enhanced by some kind of visual element.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Linkedin] The Top Business Podcasts You Need to Be Listening To
    Tune in to this educational postcast to learn lessons like how to manage, how to build products users love, and how to raise money from some leaders such as author Ben Horowitz, Facebook's VP of Growth Alex Schultz, and LinkedIn founder Reid Hoffman. 5) The Tim Ferriss Show. Business Podcasts Every Marketer Should Tune In To. 1) HBR Ideacast.
  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Linkedin] Key Components of a Technology Firm Lead Generation Website
    Join us on LinkedIn for tips and strategies for creating a high-performance website. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. You put a lot of time and effort into your website. But what does it really mean to have a lead generation website ? And how can you make it happen? Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Linkedin] How To Get Publishers to Open Your Link Building Requests
    Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. Fortunately, social networking tools like Twitter, LinkedIn, Facebook and blogs actually make this process easier. What do you think?
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 18, 2015
    [Linkedin] Get More Twitter Traffic With Your Evergreen Blog Posts
    Twitter | Facebook | LinkedIn | Pinterest |. One simple, almost effortless, way to drive more traffic to your website is to increase your tweeting frequency of your evergreen blog posts. Evergreen blog posts are timeless and always relevant. post on how to […]. Author information. Leah Mazur. Social Media Traffic Generation
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 18, 2015
    [Linkedin] 25 B2B Social Media Statistics About Platform Usage
    88% of B2B marketers use LinkedIn ( Tweet this stat ). 41% call LinkedIn their most important platform ( Tweet this stat ). 80% plan to increase their use of LinkedIn ( Tweet this stat ). 71% want to learn more about using LinkedIn ( Tweet this stat ). Do these stats reflect your usage of these platforms?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Linkedin] Interview with Dave Chaffey of Smart Insights
    Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Linkedin] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 17, 2015
    [Linkedin] The Science Behind the Art of the Call-to-Action: Part 2
    Join us on LinkedIn for tips and strategies for creating a high-performance website. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. In part one of this series , we looked at the rationale behind the call-to-action (CTA) and how that influences professional services buyers’ behavior. Be specific.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 17, 2015
    [Linkedin] Facebook’s Latest Update: Guidelines for Hospitality Marketers
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. No surprise here – more updates from Facebook! Over the past week, Facebook has unveiled a variety of significant updates. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services. Marketing. events.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Linkedin] The Blogging Tactic No One Is Talking About: Optimizing the Past
    This graph shows how one particular blog post's rank has changed over time for the keyword "how to use linkedin." Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. The goal? nuts, right?
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Linkedin] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    Please join the conversation online at LinkedIn: www.linkedin.com/company/keo-marketing , Facebook: www.facebook.com/KEOMarketing & Twitter: @KEOMarketing. Recognition for work completed on behalf of client Profiles International included prestigious “People’s Choice Award”. About KEO Marketing. Awards | KEO Marketing KEO News
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Linkedin] Enterprise gamification is a spoon full of sugar
    Social media sharing:  while getting your employees to share all the cool stuff going on at your company may seem like a no-brainer, why is it so hard to get folks to post from their private Facebook, LinkedIn and Twitter when you go out of your way to make it super-easy, sending around an email every week with requests and suggestions.
  • HINGE MARKETING  |  TUESDAY, JUNE 16, 2015
    [Linkedin] Rethinking Referral Marketing: Understand Your Target Audience
    You can gain crucial information by looking up leaders among your target audience, finding which LinkedIn Groups they belong to , and following relevant conversations. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. What is important to them? What are their challenges and interests? The takeaway?
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 16, 2015
    [Linkedin] Content Marketing Is the Core of Thought Leadership
    Twitter | Facebook | LinkedIn | YouTube |. I spent last weekend at a college reunion with an endless array of incredibly talented people. common theme in many of the wide-ranging conversations was, “What are you doing now?” Author information. Justice Mitchell. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Linkedin] Content Marketing Manager Job Description
    Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. I’ve been asked a few times for a Content Marketing Manager Job Description.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Linkedin] 34 Compelling Content Marketing Stats and Facts
    More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2. TopRank ). 3.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Linkedin] How To Get A Positive Return On Your Marketing Investment
    Connect with him on LinkedIn. Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results. Give it Some Elbow Grease? Image Credit: Rand Fishkin.
  • INTEGRATED B2B  |  MONDAY, JUNE 15, 2015
    [Linkedin] Get in the Habit of Consistently Creating Content With These 7 Steps
    We use CoSchedule so our content gets promoted on Twitter, Facebook, LinkedIn, and other sites multiple times. You need to promote your content if you want people to read it, so   tweet it to your followers; share it on Facebook, Google+, and LinkedIn; submit it to other outlets; and consider how to repurpose the post to extend its life.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 15, 2015
    [Linkedin] 7 Ways to Make Bloggers Dislike Your Marketing
    Kristen on Google+ | Twitter | Google+ | LinkedIn | 7 Ways to Make Bloggers Dislike Your Marketing by Kristen Matthews - Maximize Social Business. I can honestly say that blogger outreach as part of a marketing strategy can create phenomenal brand lift on many levels. When done right. Blogger Outreach
  • VIRALLY BLOG  |  MONDAY, JUNE 15, 2015
    [Linkedin] Where Is Your Audience?
    When people think of Social Media, they think of Facebook , Youtube , Linkedin , Twitter etc, but there is so much more than that! Digital marketing has a variety of platforms on which to advertise, but it’s often hard to find the ones where your audience hangs out. I am going to tell you how to find your relevant audience.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Linkedin] 17 Content Marketing Tips For Any Size Budget
    Articles on LinkedIn Pulse. Producing content when you have a big budget is easy. Producing the right content  for your audience on any budget is the tough part. realize small businesses have resource constraints and their own special set of challenges. But there are plenty of examples of small-business content marketing successes. Nothing.
  • HUBSPOT  |  SUNDAY, JUNE 14, 2015
    [Linkedin] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
    Use these tips to source personalized, persuasive LinkedIn recommendations that will make your profile stand out against a sea of competitors. Tips for Earning More High-Quality LinkedIn Recommendations. 1) Think about what you'd like to communicate. You can either do this through email, or directly through LinkedIn. project.
  • HINGE MARKETING  |  FRIDAY, JUNE 12, 2015
    [Linkedin] 10 Best Lead Generation Sources Visible Experts? Use to Attract Clients
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Based on interviews with over 130 Visible Experts and 1,028 buyers of professional services, Hinge’s research uncovered the 10 most effective sources Visible Experts use to generate leads for their firms. Are speaking engagements worthwhile?
  • MARKETING CRAFTMANSHIP  |  THURSDAY, JUNE 11, 2015
    [Linkedin] Checklist Marketing: Too Many Shoes in Your Suitcase?
    LinkedIn and Twitter Accounts…check / check. If you’d like a complete copy of our 10 question “Marketing Diagnostic” planning tool for B2B firms, just shoot me an email through LinkedIn, or to gordon at andrewselikoff dot com. White Paper…check. Client Newsletter…check. Trade Show…check. Blog…check. Publicity…check.
  • HINGE MARKETING  |  THURSDAY, JUNE 11, 2015
    [Linkedin] How Does Continuing Education (CE) Help Your Professional Services Firm?
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. As a professional in your field, it’s important to maintain your skills and stay on top of industry trends and advances. Many professionals, however, are confused about the role of CE courses. What are they? What exactly is continuing education?
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 11, 2015
    [Linkedin] How to Use Slideshare for Personal Branding
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Use Slideshare for Personal Branding by Ann Smarty - Maximize Social Business. Of all the underrated tools on the web, Slideshare is one of the biggest examples. For many who are hoping to promote, it is last on the list of helpful social dashboards. SlideShare
  • CMO ESSENTIALS  |  THURSDAY, JUNE 11, 2015
    [Linkedin] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
    LinkedIn members may respond differently than Facebook followers.  Effective demand generation is like creating a garden that blooms all year long (or as close as your growing season allows). Not unlike combing through your customer data to determine what your next best customer might look like.  And remember, it’s all connected….
  • MARKETING ACTION  |  THURSDAY, JUNE 11, 2015
    [Linkedin] Where Content Marketing Meets Customer Experience, Part 1: Regulated Industries
    Should I be on Facebook, should I be on LinkedIn, should I have a Pinterest board?” I think that that’s a very important question, but until you’re clear about your brand, your message, and your audience, you want to go where your audience is. Nicole Kroese , marketing and partnerships director at Likeable Local. Thanks, Paul.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Linkedin] Which Social Network Should You Advertise On?
    Let’s dive in and examine the pros and cons of advertising on each of the four major social media platforms. 1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Linkedin] AEC Professionals: Collaborate with Your Marketing Teams for Competitive Advantage
    Get tips and strategies for demonstrating thought leadership by joining us on LinkedIn. Among professional services firms, there’s long been a tendency to value professional staff—the industry and technical experts—above marketing staff. These industry and technical folks, after all, are on the front lines. Be specific.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Linkedin] Drop the “Social” Prefix Already…It’s Just “Selling”
    The truth is this: if you are selling SaaS and you aren’t building a brand or presence on social networks like Twitter or LinkedIn, you are missing out on opportunities to be found, and not investing enough in your personal brand. When I started selling in 2004, only the uber uber early adopters were on LinkedIn. It’s just SELLING.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 10, 2015
    [Linkedin] Understanding the Millennial B2B Buyer Will Change How You Sell
    Social communities like LinkedIn and Twitter allow buyers to understand your value proposition while doing their own online research, and they readily consume valuable information like videos, blog posts, how-tos, testimonials, and more to form their impressions. Competition for millennials’ business is only a click away. think it is.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Linkedin] 11 Embarrassing Spelling and Grammar Mistakes From Brands
    Did you know that Coke makes four times fewer writing mistakes than Pepsi in its posts on LinkedIn? Or that General Motors makes two-and-a-half more writing mistakes than Ford? Even if you're not keeping score, it's likely that your spelling and grammar mistakes aren't going unnoticed. 11 Spelling and Grammar Fails by Brands. 1) Old Navy.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Linkedin] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    My rule of thumb, stick to what you know you can do well and your customers respond to. #2 LinkedIn Hashtags. Once upon a time LinkedIn did have hashtag functionality, but not anymore. What works on Twitter doesn’t work on Linkedin or Facebook. In my experience this tends to be LinkedIn & Twitter. Of course not!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Linkedin] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    In today’s digital world, there’s a lot of talk around diversifying content via multiple social platforms (Facebook, Twitter, Instagram, LinkedIn, Google+) and other digital media (blogs, video, ebooks, etc.). Most people look forward to summer because of the opportunity it brings to get outside. some people really do find that thrilling!).
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Linkedin] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Get your (social) house in order According to Hinge, 70% of professional services buyers use LinkedIn as their social media platform of choice to source information about potential providers. LinkedIn has recently rolled out the option to have your own blog on the social network. Back in 2009, I ran an experiment. But it worked.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Linkedin] The 9 Internet Trend Charts From Mary Meeker That You Need To See
    Visual content, like Instagram, Snapchat and Pinterest continue to grow in popularity among 12-24-year-olds, while Facebook, Tumblr, and LinkedIn are declining. 9. ” She has been on top of the internet, technology and all of its global implications since 1995 when she published the first “Internet Report” at Morgan Stanley.
  • ANNUITAS  |  TUESDAY, JUNE 9, 2015
    [Linkedin] The Stack
    My first memorable exposure to The Stack was at a small conference in San Francisco hosted by Bizo (which was shortly thereafter acquired by LinkedIn). call this slide … The Stack. It was, quite honestly, the most interesting and enlightening presentation of the day and soon inspired an infographic called Our Marketing Stack @ Bizo.
<< 1 2 3 ... 82 83 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...