• B2B MARKETING UNPLUGGED  |  MONDAY, MAY 25, 2015
    [Linkedin] The Agony of Defeat: Why Lost Business Reporting Isn’t Helpful
    Getting & Losing Business B2B marketing Elizabeth Williams getting the business linkedin losing the business sales squirrelsDo you get the Win-Loss report? You really ought to get yourself on that list. Sometimes it’s called the sales activity report. That report shows the top wins and losses by revenue. told you this was fun.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Linkedin] CEOs are finally embracing social. What does it mean to you?
    LinkedIn rules. The rate of CEOs using LinkedIn nearly quadrupled since 2010, going from 4% to 22%. million CEO-titles now appear on LinkedIn. LinkedIn rules. The rate of CEOs using LinkedIn nearly quadrupled since 2010, going from 4% to 22%. million CEO-titles now appear on LinkedIn. More than 1.7 Guidance.
  • HINGE MARKETING  |  SUNDAY, MAY 24, 2015
    [Linkedin] [Video] Top 5 Marketing Tools Visible Experts℠ Use to Grow Their Reputation
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Based on interviews with over 130 Visible Experts℠ and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to increase their visibility in the marketplace and generate leads. The Visible Expert
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Linkedin] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Linkedin] The new Myspace? Which social channels are here to stay
    Themed social channels such as business-focused LinkedIn and music-themed Pandora or, even, Chinese e-commerce site Alibaba are particularly good at attracting and maintaining their customers. Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Adult users.
  • HINGE MARKETING  |  FRIDAY, MAY 22, 2015
    [Linkedin] Professional Services Marketing Today’s Blog Roundup
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. We’ve seen a lot of new trends emerge so far in 2015. And it can often be a challenge to stay on top of what’s happening in professional services marketing marketing. Learn the essential B2B marketing strategies that can help firms get ahead.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Linkedin] Using reddit for Hiring Talented Employees
    Twitter | Facebook | LinkedIn |. You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. This was just 1 way that the Obama campaign reached out on social media. Now that you remember what reddit is let’s go a little deeper.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Linkedin] 5 Disruptive Social Selling Technologies
    Last week, on LinkedIn, I did a review of five social selling technologies that I would recommend. So for example, you could be reviewing someone’s profile on LinkedIn. Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace. The UI is super clean and it is extremely easy to navigate.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Linkedin] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    Participating in weekly industry chats on Twitter (in our industry we have the #SEMRushChat and #BufferChat ) or participating in a discussion within an industry-specific LinkedIn group can be great opportunities to learn, share, and inspire new ideas. There are times when a content marketing initiative’s results seem to plateau.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Linkedin] Social Media Influence Marketing: Why Include Blogs
    Twitter | Facebook | Google+ | LinkedIn |. In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. Author information. Raymond Morin. Raymond Morin. Social Media Influence
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Linkedin] 3 Reasons Why Mobile Matters for Professional Services
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. A few years ago, it was easy to look at mobile marketing as just another passing fad in the marketing world. But if every person you know has a smartphone, how important is it to make your website mobile-friendly? Here are the top three reasons why : 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Linkedin] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. has four Facebook pages, four Twitter feeds and two LinkedIn accounts. LINKEDIN:    Had to be converted to social selling. 10%), 2 engagement worth $250k in revenue.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Linkedin] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. An engine tune-up to get your car ready for spring and summer road trips used to be a fairly routine and simple process. That was before car manufacturers elevated our vehicles from being a ‘mode of transportation’ to a ‘medium of entertainment’.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Linkedin] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Another critical platform for visibility is LinkedIn. Your challenge is to get found on LinkedIn.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 20, 2015
    [Linkedin] FAQ on Starting a Profitable Podcast from Scratch
    Twitter | Facebook | LinkedIn | FAQ on Starting a Profitable Podcast from Scratch by Jonah Geil-Neufeld - Maximize Social Business. We get questions regarding podcasting all the time. In this article, we’ve organized many of the questions we frequently received into a concise Q&A. Podcasting
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Linkedin] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    Please join the conversation online at LinkedIn ,  Facebook , & Twitter , using hashtag #B2Award. Fully revamped website for Profiles International resulted in increased site traffic, more robust lead generation and higher conversation rates. PHOENIX, Ariz., And conversion rates of those leads grew by 75 percent. About KEO Marketing.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Linkedin] Content Marketing: How This Software Company Achieved More with Less
    They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Those that allocated more got greater results.
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Linkedin] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. There was plenty of content, conversations and cowboy hats. Popular metrics indicate that buyers are 57% percent of the way through their purchase process before they engage a sales rep (CEB).
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Linkedin] 5 Technology Services Blogging Blunders to Avoid
    Share each blog post on your company’s social media channels and encourage other employees to share your blog in relevant LinkedIn Groups. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Here are five common mistakes new bloggers face in the technology services space and how to avoid them.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Linkedin] Search isn’t about search anymore, it’s about social
    LinkedInners : Apparently LinkedIn is a thing. If you’re not already a known entity, you had better start off writing in earnest for your own blog or on sites such as Medium and LinkedIn. think you should start with Medium and Linkedin. Search will never be the same as it was as recently as a few years ago. Do it!
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Linkedin] Looking for an Instagram Scheduler? Check Out Onlypult
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Looking for an Instagram Scheduler? This is a sponsored post written by me on behalf of Onlypult. All opinions are 100% mine. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [Linkedin] Content Marketing Questions — How To Do Marketing With No Budget?
    Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. I have done a whole bunch of interviews in the last few weeks on content marketing questions. Here are my best answers to 16 content marketing questions I received from a partner. hope this helps answer one of yours, or your bosses. People do.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Linkedin] 5 Ways to Incorporate Social Media Into Your Next Hotel Event
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Last week, a couple hundred marketers converged at The Omni Parker House in Boston, Massachusetts for the inaugural Social Media Tools Summit. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services. Marketing.
  • MARKETING ACTION  |  TUESDAY, MAY 19, 2015
    [Linkedin] Don’t Panic! How to Handle a Social Media Marketing Crisis
    Social Media Marketing facebook LinkedIn social media social media marketing tweet TwitterSocial media is a great way to rub virtual shoulders with potential and actual customers. But some marketers are hesitant to dive in. That’s understandable; social can be intimidating, and extremely unpredictable. 69% do it to increase web traffic.
  • HINGE MARKETING  |  MONDAY, MAY 18, 2015
    [Linkedin] Rethinking Referral Marketing: A New Research-Based Approach to Referrals
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. When it comes to professional services marketing techniques , the referral is as tried and true as it gets. Decade after decade, firms have sought to generate referrals from clients and turn successful relationships into new business. The result?
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Linkedin] 5 Tips to Create an Effective Slideshare Call-to-Action
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish. At first glance, that might sound like cynical advice. Author information. Ann Smarty. Ann Smarty. SlideShare
  • CMO ESSENTIALS  |  MONDAY, MAY 18, 2015
    [Linkedin] The Marketers Speak: 42 One-Liners & Quick Tips from Top Practitioners
    Connect with Joanne on Linkedin. Connect with Craig on Linkedin. ” Connect with Sheldon on Linkedin. Connect with Kamal on Linkedin. According to Voice of the Customer research , Best-in-Class organizations are 59% more likely to have a formal strategy to encourage loyal customers to be advocates of their brands.
  • HUBSPOT  |  SATURDAY, MAY 16, 2015
    [Linkedin] How to Spot a Lead on Twitter [Flowchart]
    To many salespeople, "social selling" equates to "LinkedIn." According to a survey conducted by PeopleLinx , 76% of reps understand LinkedIn's potential for sales, but a scant 16% see the value in Twitter for social selling. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales.
  • HINGE MARKETING  |  FRIDAY, MAY 15, 2015
    [Linkedin] 5 Proven Steps to Creating a Lead Magnet That Attracts and Converts Prospects
    Check industry and social media forums like LinkedIn Groups to see what prospects are talking about. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Ever wonder why your competitors seem to attract and lock in the best prospects? Chances are it’s not their logo or tagline. Plan your lead magnet.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 15, 2015
    [Linkedin] Using Pinterest for Collaboration
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Using Pinterest for Collaboration by Jeff Sieh - Maximize Social Business. Pinterest isn’t the first tool that many people think of when it comes to collaboration, […] Author information Jeff Sieh Jeff Sieh contributes a monthly column on Pinterest. Pinterest
  • WINDMILL NETWORKING  |  FRIDAY, MAY 15, 2015
    [Linkedin] Blogger Outreach: Pet Bloggers are the New “it” Girl
    Twitter | Google+ | LinkedIn |. As many of you already know I am uber passionate about blogger outreach as a marketing tactic because of the roots in authenticity. The latest vertical of influencers that MANY TYPES OF BRANDS are partnering with and seeing fantastic engagement rates is the pet blogger. Author information. Kristen Matthews.
  • HINGE MARKETING  |  THURSDAY, MAY 14, 2015
    [Linkedin] Why Visible Experts Could Be the Difference-Maker Your Accounting Firm Needs
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Today’s accounting and financial services firms are facing many unique challenges that drive their marketing and business decisions. Here’s what we determined based on the responses from accounting and financial services firms. ” 42.5 percent).
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 14, 2015
    [Linkedin] Creativity, Technology, And The Future Of Storytelling
    Check out my presentation here: Please follow me on Twitter , LinkedIn , and  Facebook and  Subscribe here for regular updates. What Is The Content Marketing Imperative? Six months ago, I opened the NewsCred # ThinkContent Summit with my argument for the content marketing imperative. Social media has turned us all into publishers. ” �.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 14, 2015
    [Linkedin] How to Use a Lead Generation Item on Facebook
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | How to Use a Lead Generation Item on Facebook by Amy Hall - Maximize Social Business. Wondering how to get more leads for your business? Think Social Media, think Facebook. Every business should have a Facebook page. Email Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Linkedin] Why you need to re-evaluate the design of your blog
    Connect with Jon on Twitter , Facebook , LinkedIn , and Google+. By Jon-Mikel Bailey, {grow} Community Member. Have you ever visited a website based on the promise of great content and … what a dump?!? Did you even read the content after the first impression? Content in and of itself is not the complete picture. Design matters. Content Flow.
  • VIRALLY BLOG  |  THURSDAY, MAY 14, 2015
    [Linkedin] What is missing from your content strategy
    It could be relevant LinkedIn groups, Facebook groups, forums, across personal and professional social accounts, email lists and pop ups on your website. We spend so much time, money and effort creating great content for our prospects and customers we want to make sure it gets to all the right people and as many of them as possible right?
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Linkedin] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    LinkedIn Groups can be a great source of inspiration, since like-minded people often post the issues they’re dealing with every day. Is your content engine running out of gas? Is writer’s block keeping you up at night, and preventing your marketing campaigns from driving new leads and creating more revenue? Take heart… you’re not alone.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Linkedin] 6 Data-Backed Lessons for Content Marketers in Europe
    Notice that Google organic traffic (SEO) had much more positive ratings than Facebook, LinkedIn, Twitter, and Google+ as an organic content distribution option. 5) Paid distribution on social is still not being utilised much. 48% of respondants don't use LinkedIn ads. Content marketing is nothing new to marketers all over the world.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Linkedin] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    Please join the conversation online at LinkedIn , Facebook  & Twitter using hashtag #B2Awards. Strategy of analyzing pain points of prospective clients led to highly ranked search results in front of qualified leads searching for solutions. PHOENIX, Ariz., About KEO Marketing. For more information visit www.keomarketing.com. Awards
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Linkedin] 10 Resources to Help You Teach Inbound Marketing
    Ask friends of friends, or do a little research on LinkedIn. Note: You need to be a Moz Pro subscriber to take advantage of this resource. 6) LinkedIn Groups. If you're looking for a virtual place to gather ideas, brainstorm topics or connect with other educators, join a LinkedIn group. Truthfully, this change can be tough.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Linkedin] Six Essential Online Marketing Tools for AEC Firms
    Whether your firm is sharing content on LinkedIn, Twitter, or Facebook, you’ll want to keep consistent profiles and update channels when people will most likely see it. LinkedIn measures how many people view, click, and pass along any content you post on your page. On Google+ or LinkedIn? Did I mention that its free)?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Linkedin] If you stopped publishing your social content, would anybody notice?
    And that’s just considering the “biggies” — Facebook, LinkedIn, and Twitter. And that's just considering the “biggies” — Facebook, LinkedIn, and Twitter. In fact, I have a secret that’s been gnawing at me late at night when I should be sleeping. Debate even. Do we post more? The same? community? The same?
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Linkedin] Social Media for Finance Marketers: 3 Steps to Getting Started
    Type in your competitors URLs, and drill down into all the major social networks except LinkedIn. When we think of marketers, we often think of using social media to promote content and engage with consumers online. But this isn't the reality for all marketers (even though it should be). The result? Take notes on what you find good and bad.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Linkedin] The Speakers at the Social Tools Summit #SocialTools15
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Speakers at the Social Tools Summit #SocialTools15 by Neal Schaffer - Maximize Social Business Our community manager, Debbie Miller, has been monitoring the stream (while she is on stage as a panelist!)
  • HINGE MARKETING  |  TUESDAY, MAY 12, 2015
    [Linkedin] Google’s Mobile-Friendly Algorithm Update is a Wake-Up Call for Professional Services Firms
    On LinkedIn? Join us on LinkedIn and in the Professional Services Executive Forum. Google has never been reluctant to shake up the status quo when it comes to their search algorithms. But with the new update focused on mobile-friendliness , they may be making their biggest transformation yet, at least where companies are concerned.
  • VERTICAL RESPONSE  |  TUESDAY, MAY 12, 2015
    [Linkedin] 5 Event Ideas that Attract Customers
    Make sure you cover your other social bases by sharing details and a link to register on your other social channels like Twitter and LinkedIn. Customer events are outstanding ways to create excitement and attract new prospects and loyal customers to your business. It allows attendees to roll up their sleeves to learn and do at the same time.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 12, 2015
    [Linkedin] Make Your Storytelling Content Worth Sharing
    Twitter | Facebook | LinkedIn | YouTube |. Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. However, you need more […]. Author information. Justice Mitchell. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Linkedin] Is there a place for social media in a boring business?
    HR and recruiting – Social media, and particularly LinkedIn, has transformed the human resources function. And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot. Are you a conversational business? There is another option. Comments? People.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 11, 2015
    [Linkedin] 3 New Promotional Product Campaign Ideas for Your B2B Marketing
    Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Are you wondering if promotional products or giveaways make a difference? Here are three thoughtful promotional campaign ideas to make your marketing stand out. Selfie stick video or photo social media campaign.
  • VIRALLY BLOG  |  MONDAY, MAY 11, 2015
    [Linkedin] It only takes 1 download
    There is so much energy applied today to get big numbers of everything, social media followers and likes, connections on LinkedIn, email subscribers, YouTube subscribers are even views on your landing page or blog. It only takes 1 download to make a difference. This is all with the intention of reaching your goal right?
  • HINGE MARKETING  |  MONDAY, MAY 11, 2015
    [Linkedin] New Rules of Marketing: What High-Visibility Firms Do to Market Themselves Differently
    You’ll need to develop company profiles for LinkedIn, Google+, Facebook, and Twitter. On LinkedIn? Join us on LinkedIn and in the Professional Services Executive Forum. We live in a world overflowing with information vying for our attention. We call them high-visibility firms. Of course expertise is crucial.
  • WINDMILL NETWORKING  |  MONDAY, MAY 11, 2015
    [Linkedin] The New Sales Model is Social Listening
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | The New Sales Model is Social Listening by Craig Jamieson - Maximize Social Business. At least by classic definitions, I have never considered myself to be a particularly good salesperson. That doesn’t mean that I don’t get the job done. Social Sales
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Linkedin] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Step 1: Identify Your Audience.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Linkedin] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). College graduation is just around the corner, which means it’s almost speech season. We want to help. Don’t try to boil the ocean.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 11, 2015
    [Linkedin] Is Marketing Broken?
    Check out the video below: Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Yeah I said it. Hey, I’m one of you! want to be a part of great, meaningful work that contributes to the success of a business. Look around you. Can you remember the last banner ad you saw? Look to the right.
  • WINDMILL NETWORKING  |  MONDAY, MAY 11, 2015
    [Linkedin] 5 Ways to Drive Blog Traffic From Pinterest
    Twitter | Facebook | LinkedIn | Pinterest | 5 Ways to Drive Blog Traffic From Pinterest by Leah Mazur - Maximize Social Business. Pinterest is a social network that is often overlooked when it comes to driving traffic. However, recent data has shown that Pinterest is only second to Facebook when it comes to social referral traffic.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 9, 2015
    [Linkedin] Interview with Doug Osborne
    Social Outposts: LinkedIn | Twitter | YouTube. The 7 Questions Interview Series: Angels and Venture Capitalists. The 7 Question Interview Series is an investigative content series where I seek out key leaders in a specific industry and/or subject matter expertise area and ask them 7 key questions that “enquiring minds want to know”.
  • HINGE MARKETING  |  FRIDAY, MAY 8, 2015
    [Linkedin] Hacking Tribal Social Instincts with LinkedIn
    Before diving into our suggestion on how LinkedIn can help achieve this, a quick comment on sociobiology will be useful: Going back as far as 100,000 years, tribal societies have used symbolic markings -- like beadwork, shell necklaces, body painting -- to mark off those who are part of the tribe (in-group) from those who aren’t (out-groups).
  • FATHOM  |  FRIDAY, MAY 8, 2015
    [Linkedin] 8 Tips to Boost Health Insurance Enrollments with Online Advertising
    However; there are certain instances when you should test other advertising channels such as Bing Facebook, and LinkedIn. Health insurance advertising is one of the most competitive and therefore expensive industries in paid search advertising. They found over 28,000 advertisers spending $103 million on just desktop and tablet devices.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Linkedin] 5 Ways to Use LinkedIn for B2B Marketing
    While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers. Enhance your company’s LinkedIn page. Go ahead, join a few.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 8, 2015
    [Linkedin] 5 Social Media Networks Used by Luxury Brands in China
    Twitter | Facebook | LinkedIn | 5 Social Media Networks Used by Luxury Brands in China by Olivier Verot - Maximize Social Business. The luxury market attracts Chinese consumers. The Chinese are very connected, so the best way to efficiently target the Chinese market is through digital. Chinese Social Media
  • MARKETING CRAFTMANSHIP  |  THURSDAY, MAY 7, 2015
    [Linkedin] Investment-Related Publicity: How Clueless is Your Fund?
    Put Your Media Exposure to Work:   Too often, media placements are passively hung on a website or a LinkedIn profile like a hunting trophy. For example, if you’ve scored a bylined article in a respected publication, initiate a discussion on the article’s topic within appropriate LinkedIn user groups, and attach a link to the published piece.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MAY 7, 2015
    [Linkedin] Developers, Check Out Our New API “Starter Program”
    Products & Technology b2b apis business data apis contact data apis developer apis insideview api insideview apis insideview open linkedin apis linkedin developersAt InsideView, we believe real-time data and intelligen […].
  • HINGE MARKETING  |  THURSDAY, MAY 7, 2015
    [Linkedin] How Should Technology Firms Tackle Social Media Branding?
    Posting to LinkedIn or Twitter can help bring your brand to life with your prospects, while providing real time updates and new information about your firm. On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Social media is an effective way to reach a broad audience on a more personalized level.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 7, 2015
    [Linkedin] FCRA Complaint Against LinkedIn Dismissed
    Case dismissed – good news for LinkedIn! On April 14, 2015, the United States District Court, Northern District of California, dismissed a lawsuit against LinkedIn that alleged the company violated the Fair Credit Reporting Act (“FCRA”).  Facebook | Google+ | LinkedIn |. Author information. James Wu. James Y.
  • HUBSPOT  |  THURSDAY, MAY 7, 2015
    [Linkedin] A Beginner's Guide to Publishing on LinkedIn
    Over the past year, you've probably noticed something a little different about your LinkedIn notifications. LinkedIn announced in February 2014 that they'd be opening up their publishing platform to the public. The audience, the tone, and the overall "lay of the land" are unique to those of LinkedIn. Dig in. The results? 5.68%.
  • HINGE MARKETING  |  WEDNESDAY, MAY 6, 2015
    [Linkedin] How to a Create a B2B Case Study that Boosts New Business
    On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. Did you know that 84% of buyers say they won't interact with a brand unless they trust it? Or that more than one third of buyers trust a stranger's opinion more than a brand's? So how do you get professional services buyers to trust your firm?
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 6, 2015
    [Linkedin] 10 Types of Questions to Use in Your Visual Marketing
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | 10 Types of Questions to Use in Your Visual Marketing by Rebekah Radice - Maximize Social Business. Are you struggling to improve social media engagement? Does interaction on sites like Facebook, Twitter and Google Plus feel like a never-ending challenge? You’re not alone!
  • VIRALLY BLOG  |  WEDNESDAY, MAY 6, 2015
    [Linkedin] Twitter And Business
    Twitter allows you to interact with people you may never be in a room with or have no mutual connections with, whereas LinkedIn requires you to have connections. It’s important to decide which social media platforms are right for your business, and then use them appropriately and at the right times. Businesses Connect With Anyone.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 6, 2015
    [Linkedin] Podcasting for Business: Leads and Exposure
    Twitter | Facebook | LinkedIn | Podcasting for Business: Leads and Exposure by Jonah Geil-Neufeld - Maximize Social Business. How Do I Grow My Business? “I found you on google.” That’s what the majority of leads that come to our business say when we ask the question: how did you learn about us? We love collecting leads. Video
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Linkedin] You can only win search by winning social
    Start a conversation, start a blog, post on LinkedIn and Medium and not just on your own site or own blog. Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. Google is Fighting a Robot Army and a Zombie Horde.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Linkedin] 7 B2B Website Best Practices to Enhance Your Online Presence
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. If you’re in the professional services industry, you already know that the competition today is fierce. So, how important is it? Notably, other sources like online search and social media may ultimately lead buyers to your website as well. Why is that?
  • WINDMILL NETWORKING  |  TUESDAY, MAY 5, 2015
    [Linkedin] 5 Ways Brands are Getting Creative With Blogger Outreach
    Twitter | Google+ | LinkedIn |. As both technology and the consumer mentality evolve into a process that caters to real information, real opinions and real-time—marketers are obviously evolving their marketing partnerships and digital strategies to keep up. Author information. Kristen Matthews. Kristen on Google+. Blogger Outreach
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Linkedin] SEO and Professional Services Marketing: What Every CEO Should Know
    As you create content, share it on social media platforms like LinkedIn, Twitter, Facebook, and Google+ and encourage conversation around your insights. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Does that seem counterintuitive? Let’s take a closer look. And this is why SEO is so important.
  • WINDMILL NETWORKING  |  MONDAY, MAY 4, 2015
    [Linkedin] Why Do All Company Videos Look Alike?
    Twitter | Facebook | LinkedIn |. When talking with a company about creating a video, we always do research to find out what their competitors are doing with online video. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. He has created videos for Fortune 50 companies. Video
  • HUBSPOT  |  SUNDAY, MAY 3, 2015
    [Linkedin] 22 LinkedIn Hacks That'll Make You More Productive [SlideShare]
    Once considered a social platform solely for networking, LinkedIn has proven itself invaluable for a wide range of other uses: marketing, recruiting, sales prospecting, hiring, and research, among others. There's a lot you can do with LinkedIn, so getting up-to-speed on and nailing the basic functions is a worthwhile exercise in itself.
  • CRIMSON MARKETING  |  FRIDAY, MAY 1, 2015
    [Linkedin] Infographic: What Does Social Selling Look Like in 2015?
    “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. 45% of #B2B marketers prefer mktg on #LinkedIn, while 20% choose #Twitter Click To Tweet. Searches for the term “social selling” didn’t explode until 2011. Social Selling will become a  reality.  . appeared first on.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 1, 2015
    [Linkedin] Another 6 Killer Ways to Get Your Nonprofit Shared on Social Media
    Twitter | Google+ | LinkedIn |. Continuing from our post last month “4 Killer Ways to Get Your Nonprofit Shared on Social Media” Humanize your content by making it engaging or fun TIP: Use humor, storytelling and language that gives you personality. Humor shows off your authenticity. It connects to positive emotions.
  • HINGE MARKETING  |  THURSDAY, APRIL 30, 2015
    [Linkedin] New Research on the Visible Expert? Advantage in Management Consulting
    On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. As a management consulting firm, you’re constantly navigating the challenges that come with a continuously changing industry. That’s where Visible Experts come in. percent) Dealing with a Difficult Economy/Competitive Marketplace (25.2
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Linkedin] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. It’s been well-documented that the landscape of marketing has experienced a fundamental shift from outbound to inbound strategies in recent years, largely influenced by the penetration of digital channels. Question #1: What are the goals of the strategy?  . Targeted publish date.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 30, 2015
    [Linkedin] 10 Fantastic Instagram Posts and Why they Work
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Don’t let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Author information. Peg Fitzpatrick. And her job.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Linkedin] 9 Ways to Generate Leads with Mobile Marketing
    Use LinkedIn Mobile Features to Target Your B2B Customers. More than half of LinkedIn Inbox page views are happening on mobile devices, so why not leverage this B2B tool in your next mobile campaign? Here are 10 things B2B marketers should be doing on LinkedIn. Mobile is huge. We get it. The statistics continue to prove it.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Linkedin] 5 B2B Social Media Tips to Drive Prospect Engagement
    Here are five tips for using B2B social media to give clients and prospects the green light to reach out and engage: Join and Post on LinkedIn Groups With more than 330 million people (primarily professionals) on LinkedIn, you can think of this B2B social media platform as business networking on a scale never before possible.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Linkedin] Task management is time management: 3 tools that work
    Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management.
  • CMO ESSENTIALS  |  WEDNESDAY, APRIL 29, 2015
    [Linkedin] 10 Marketing Leaders Distinguished by Industry Expertise
    You can follow her on Linkedin here. How important is integrity in marketing? Well, given the ability of any buyer or consumer to fact check, verify, of challenge any information presented to him or her, it’s never been more important to practice what you preach, and walk the walk of the talk you’re talking. Industry: Manufacturing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Linkedin] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach. But that’s fine.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Linkedin] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    According to Webdam , 43% of all marketers found a customer via LinkedIn and 52% of all marketers have found a customer via Facebook. Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Or, you can keep your existing site but add a blog. And so on.
  • HINGE MARKETING  |  TUESDAY, APRIL 28, 2015
    [Linkedin] Critical Email Marketing Do’s and Don’ts for Professional Services
    On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. This list of do’s and don’ts will help you break free from the constant “should I?”
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Linkedin] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    For example, just as you would share the content you post on Facebook , Twitter, and LinkedIn on your Pinterest, be sure to occasionally share what you pin on your other accounts - which is nearly effortless if you link up your other social media to your Pinterest profile. So, where do you begin? Well, Pinterest is no different. Conclusion.
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Linkedin] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. Following the prayer, the quarterback threw a quick pass over the middle to score. Period. Reheat.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Linkedin] 10 DIY Ways to Get More Visits to Your Website
    Leverage your LinkedIn audience. Instead, you can use your LinkedIn page as a mini blog. LinkedIn has a popular publishing feature that allows you to post articles right to your page. Every business needs a website to survive, but is your website getting as many visitors as you’d like? Not to worry. YellowPages. Yahoo!
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Linkedin] The Top 10 WordPress Contact Forms
    Twitter | Facebook | Google+ | LinkedIn |. The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! Author information.
  • CMO ESSENTIALS  |  TUESDAY, APRIL 28, 2015
    [Linkedin] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
    You can follow her on Linkedin & Google+. . Let’s face it — what’s sexy is what sells. In the buttoned-up collar business world, though, sexy, exciting experimentation and innovation efforts are often subservient to more cautious, measured, business-as-usual strategies. Why is this so critical to a marketing executive?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 28, 2015
    [Linkedin] The fatal flaw for most start-ups is marketing
    Tech entrepreneurs like to quote Linkedin founder Reid Hoffman who said “If you are not embarrassed by the first version of your product, you’ve launched too late.” Tech entrepreneurs like to quote Linkedin founder Reid Hoffman who said “If you are not embarrassed by the first version of your product, you’ve launched too late.”
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Linkedin] 14 Helpful Tips for Getting the Most Out of a Conference
    Send follow-up notes and LinkedIn requests while the conference is still fresh in everyone’s minds. Include a personalized message to accompany your request on LinkedIn. Check out this guide to writing the perfect LinkedIn invitation for more advice. This post originally appeared on HubSpot's Sales Blog. What’s in store for you?
  • HINGE MARKETING  |  MONDAY, APRIL 27, 2015
    [Linkedin] How Marketing Visible Expert? Brad Geddes Transformed Visibility into Success
    On Twitter and LinkedIn? Follow @HingeMarketing and join us on LinkedIn. At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. To say that Brad Geddes is a Visible Expert is an understatement.
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