• HALEY MARKETING  |  MONDAY, AUGUST 31, 2015
    [Linkedin] Social Media Gets Traffic (that Converts) to Websites
    If a piece of content on Facebook, Twitter or LinkedIn can get traffic to your website to stay longer AND have a higher chance of converting, then it sounds like social media should be a part of any staffing company’s marketing plan. The last portion of this series features a marketing tool that is free. There’s no cost to signing up.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 31, 2015
    [Linkedin] 3 Insightful Influencer Marketing Examples Brands Can Learn A LOT From
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. This is a sponsored post written by me on behalf of Tomoson. All All opinions are 100% mine. Influencer marketing campaigns are hot right now as brands try to leverage online audiences to generate awareness and capture product buzz. Author information. Neal Schaffer.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 31, 2015
    [Linkedin] How to Make People Fall in Love with Your Cold Call
    Did he even look at my LinkedIn to see what my position is in the company and what my potential relationship to the VP may be? Author: Chris Gillespie When is the last time that you were cold called? Think back. OK, so how did you react to it? ” Me: “Hi, how can I help you?” He’s your VP.” The Mistakes.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 31, 2015
    [Linkedin] Avoid these 10 Marketing Automation Rookie Mistakes
    Follow Alp on LinkedIn and Twitter @alpmimar. If your company is considering marketing automation or you have recently implemented it, you are not alone. According to The State of the Marketing Technology Industry , only 3% of businesses surveyed use one of the four most common marketing automation systems. Some marketers will fail.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Linkedin] The B2B Content Marketing Buyer Disconnect [Research]
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing. Buyer Disconnect. Results suffer.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 31, 2015
    [Linkedin] Preference and Its Pylons
    Getting & Losing Business Elizabeth Williams getting the business linkedinMarketers can sure get in our own ways when we try to create preference. We clap on and on about our great customer service and low prices but we don’t always remember to mention the problem we are solving. Preference is a choice, not a predetermined destination.
  • HINGE MARKETING  |  MONDAY, AUGUST 31, 2015
    [Linkedin] How to Increase the Brand Visibility of Your Professional Services Firm
    Get more brand development tips and strategies by following us on LinkedIn and Twitter. We all want more business for our firms. Often, attracting more business involves a discussion of increasing brand visibility. So, let's explore how to do that the right way. Start With Your Brand. By that measure, brand visibility is very critical.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Linkedin] Can Content Marketing Accelerate Sales Pipeline?
    Marketing organizations can use content to activate late-funnel conversations and consideration by delivering relevant information to specific customer watering holes – LinkedIn Groups, external communities, etc. Can posting the right content for the right customer on the right channel at the right time really speed up a sale? Awareness.
  • HUBSPOT  |  SATURDAY, AUGUST 29, 2015
    [Linkedin] 27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
    16) “LinkedIn is no longer an online resume. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat. The same can be said about sales.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 28, 2015
    [Linkedin] Understanding Your LinkedIn Company Page Analytics [VIDEO]
    Most people know LinkedIn as the premier social network dedicated to business. In this episode of Tips in 2 , we take you on a quick tour of LinkedIn Company Page Analytics. For more info on LinkedIn and other social media platforms, click here. © 2015, VerticalResponse Blog. Since then, there have been many enhancements.
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Linkedin] Conducting Brand Research: Whose Perspective Should You Get?
    Join us on LinkedIn , Facebook , and Twitter for more insights on how to conduct research that will help your firm grow. In today’s business world, everyone is connected. Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace. This is a proven formula for a successful rebrand. Clients.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Linkedin] QOTD: Are You Managing Your Event Check-In Process the Best You Could Be?
    The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Author: Chelsea Serrano This summer, I attended Marketo’s Seattle Block Party. We packed the Elysian Bar on 2 nd Avenue with over 100 people.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Linkedin] What Does Twitter Success Look Like?
    Or, contact me directly at MarketingThink.com , or on Twitter, Google+ or LinkedIn. What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? Are you looking to learn? Social Media
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Linkedin] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. In an effort to recruit people showing interest in Boeing, the company placed animated infographic-type ads on the sides of its own LinkedIn Company Page. Image Credit: LinkedIn. See some great examples.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 27, 2015
    [Linkedin] LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit
    Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. The original inspiration for the planned post was a set of three back-to-back conversations I had last Friday with one ABM vendor and two predictive analytics companies (none of which were Fliptop or LinkedIn).
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Linkedin] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Linkedin] LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections
    Imagine how big my LinkedIn network would be if I connected with all of them. It turns out that many new employees use LinkedIn as a way to learn about colleagues in their company. According to LinkedIn 46% of people say that they look up coworkers on LinkedIn because it’s better than their employee directory.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 27, 2015
    [Linkedin] Closing the Customer Experience Gap: 10 Questions to Ask
    Twitter | Facebook | Google+ | LinkedIn |. I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Linkedin] The Cure For The Common Cold Call Is Social Selling
    Before you start selling yourself, work on your personal brand’s curbside appeal and tune up your underperforming LinkedIn profile. Turn your LinkedIn and Twitter accounts into your reputation destination by regularly curating content: Tweet 10 times a day with links to smart and helpful early- and mid-funnel-related content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 27, 2015
    [Linkedin] What is the purpose of a blog post today?
    Posts for LinkedIn. Is it the fuel for Facebook, LinkedIn and other social media platforms? Last week I posted a long-form piece of content on Facebook. It was an opinion about why this is a difficult time to be in marketing. If this sounds familiar to you, it should … I posted the same thing on this blog the same day.
  • HINGE MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Linkedin] 5 Key Factors to Pinpoint Your Technology Differentiator
    Get more brand differentiation tips and strategies by following us on LinkedIn and Twitter. Your firm’s brand is arguably its most valuable asset. This is our mantra. We preach this to our own audience. We are used to hearing that a firm’s most important asset is its people , not necessarily the brand. But people come and go.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Sharing Jobs on Twitter Has Never Looked Better
    That said, while this article is geared towards Twitter, Jobs now have the ability to be shared to Facebook, LinkedIn and Google+ in a way that meets up-to-date sharing standards. Currently have the job board, but can't find enough time throughout your day to regularly share content to Facebook, Twitter, LinkedIn, and Google+?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Why Professional Photography Matters On Your Website
    Join us on LinkedIn and Google+ for tips and strategies for a creating a high-performance website. How do you want your firm to be perceived? I’m guessing the answer is that you want to reflect your firm’s expertise and high quality work. Your website says a lot about your firm. So, what’s photography got to do with it?
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Social Media Apps for Audio and Podcasts
    Twitter | Facebook | LinkedIn |. I have talked about the big channels for podcasts in past blog posts – specifically iTunes, Stitcher, SoundCloud, and Tunein. Author information. Jonah Geil-Neufeld. Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR. Podcasting
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] If You Blog And No One Reads It Does It Really Matter?
    When writing your LinkedIn, Twitter, SlideShare, YouTube or Facebook posts, make sure to use similar keywords and hashtags to map back to the story you tell in your blog. If you write a blog post and no one reads it, did you really write it? Now that’s a question for a content marketing guru, ninja or king to answer. Blog Copy. Graphics.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.” Test It!
  • JUNTA 42  |  WEDNESDAY, AUGUST 26, 2015
    [Linkedin] Native Advertising Is Not Content Marketing
    This is native advertising. I’ve written a thorough overview of native advertising on LinkedIn , but let’s look at one example. When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. It’s an asset.
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Linkedin] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry. On a recent business trip to Mauritius, I had the opportunity to play a few rounds of golf at the Tamarina Golf Club and Ile aux Cerfs Golf Club. Needless to say, it was time beautifully spent. This is basic to lead generation!
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Linkedin] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Join us on LinkedIn and Twitter for tips and strategies on turning your website into a powerful asset. Don’t believe it? You’d better take a look at the research. Today, an AEC firm’s website is the single most common source of information about the firm for buyers. Figure 1. How Buyers Check Out AEC Firms. Figure 2.
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Linkedin] Staffing Webinar: Mobile Recruiting
    According to CareerBuilder, LinkedIn and countless other sources, 2015 is the year of mobile recruiting. But what does that really mean? In this Lunch with Haley webinar. You will learn: How to create a mobile optimized career site. Strategies for maximizing your mobile outreach. Best practices for attracting talent via mobile.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Linkedin] Blog More To Sell More
    86% of customers say they would engage with vendors if they provided insights or knowledge about their industry, states LinkedIn. Or, reach out to me on LinkedIn , Twitter or Google+. Blogging is an excellent selling strategy and platform to provide these insights. You are in charge of your personal brand and your sales success.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 25, 2015
    [Linkedin] The Legal Risk and Reward of Using Social Media
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. My grandfather once told me that everything good in life could also be bad. That there are two sides to every coin. And how it all depends on your perspective. Okay, I just made that up. Author information. Ethan Wall. Ethan Wall contributes a monthly column on Social Media and the Law.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Linkedin] The Best Way To Convert New Buyers Is To Help Them First
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. At the highest level.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Linkedin] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Join us on LinkedIn and Twitter for more marketing tips and strategies. We have all had the experience. You know your firm is a fit for the prospective new client. After all, your skills and experiences align perfectly with their needs. Yet, the prospect awards the engagement to another firm that does not even play in your league.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 24, 2015
    [Linkedin] Maximize Sharing on Facebook with Different Post Types
    Twitter | Facebook | LinkedIn | Pinterest |. Want more traffic to your website? That’s one thing that a Facebook page can do for you! But how do you maximize your reach and engagement and get more eyeballs on your actual Facebook posts? Because, if you can get more eyes on the posts, that can turn into more traffic to your site.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Linkedin] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    In fact, 78% of small businesses now get at least a quarter of their new customers via social media, and two of the best channels for business are LinkedIn and Twitter. LinkedIn is not just a great tool for you as a professional; it’s also a key place for your company to establish its credibility. Strategy #1: Content Marketing.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [Linkedin] Awareness Plus Fatigue Does Not Equal Consideration
    Getting & Losing Business B2B marketing bizmarketer Elizabeth Williams getting the business linkedinConsider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. That is some serious competition. Welcome to Consideration, Step 2 on our Journey of Unreciprocated Love. just don’t give a sh*t.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Linkedin] What Does A Content Marketing Plan Look Like?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? What Does An Effective Content Marketing Plan Look Like? Content Marketing
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Linkedin] Digital Marketing: The 7 Essential Channels
    The most popular websites for both earned and paid marketing are Facebook, Twitter, LinkedIn, Instagram and Pinterest. When Henry Ford was selling automobiles in the early 20 th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. Wouldn’t it be great if business were like that today? Video.
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Linkedin] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Here are a few tips on using LinkedIn to give, and hopefully receive, recommendations: Review your LinkedIn strategy. Click Send.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Linkedin] ReadyPulse to Sponsor Demandware XChange Conference
    LinkedIn: [link]. ReadyPulse to Sponsor Demandware XChange Conference. Join us at Demandware XChange 2015 to shape the future of retail together. The XChange Conference brings together the extended Demandware community for an exchange of information, ideas, and strategies for driving innovation and growth in the retail marketplace. Press
  • B2B MARKETING INSIDER  |  SATURDAY, AUGUST 22, 2015
    [Linkedin] Are You Ready For The Next Level Of Digital Content?
    This article originally published on Robert’s Linkedin Page and was shared from the  Type A Communications Blog. My weekly question to chew on…. Are you ready to begin the next level of digital content?”. Bruce has been told that delivering this flower to the top of the mountain will enable him to find what he’s been looking for.
  • HUBSPOT  |  SATURDAY, AUGUST 22, 2015
    [Linkedin] Why Your Employees Are About to Quit (And What to Do About It)
    survey conducted by LinkedIn of 7,350 members across five countries found that the number one reason workers quit their jobs was because they sought greater opportunities for advancement. LinkedIn found a possible discrepancy in perception versus reality: In one survey, LinkedIn found that 69% of HR managers in the U.S. The U.S.
  • KEO MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Linkedin] LinkedIn Groups Serve as Valuable B2B Marketing Tool
    We have discussed the benefits and tools LinkedIn can offer to business-to-business marketers here numerous times in the past, particularly in light of the platform’s recent emphasis on the B2B sector. But one very useful LinkedIn tool that is often overlooked by marketers is LinkedIn Groups.
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Linkedin] Why Should People “Like” or “Follow” You on Social Media?
    You want followers on your LinkedIn company page. You want these same people to connect with your personal profile on LinkedIn. You want followers on your Facebook page. While they’re at it, why don’t they follow you on Twitter? And Google+. And YouTube. But, why? Why should one person connect with you on so many platforms?
  • HINGE MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Linkedin] Three Blogging Tips for Professional Services Marketers
    Join us on LinkedIn for more insights and resources on blogging and content marketing. Blogging as a marketing tool is all about creating value through educating your audience. By offering your insights, you build your brand and invite in leads when they’re ready to talk further about your services. Not blogging yet ? Be predictable.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 21, 2015
    [Linkedin] Volunteer Tourism Organizations are Leveraging Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Have you ever considered traveling abroad to volunteer? The term “voluntourism” refers to a form of tourism in which travelers participate in voluntary work, typically for a charity. There are a variety of businesses […]. Author information. Debbie Miller. Hospitality Industry.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Linkedin] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    You can also use other promotional channels such as social media (blog posts, Twitter, Facebook, Google+, LinkedIn, etc.) Webinars can be a powerful way to reach new audiences, develop profitable business partnerships, and strengthen relationships with existing customers. The slides can be shared on SlideShare. Plan your webinar. Need help?
  • THE POINT  |  THURSDAY, AUGUST 20, 2015
    [Linkedin] Is B2B Lead Generation Really This Difficult?
    Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Why is that? Here are my theories: 1. Marketing automation has yet to solve the reporting issue. No wonder lead quality is such a pressing issue.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Linkedin] How Marketing Can Contribute To Revenue Generation
    They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. LinkedIn, Twitter, message boards) and monitoring their activity on a regular basis to collect quality data. Do you look at marketing as a cost center or as a revenue center? Revenue? they said.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Linkedin] 100+ Quick Ways to Find Blog Post Inspiration
    Participate in LinkedIn Groups to build connections and relationships with industry experts. There are 1,025,109.8 words in the English language (not sure what qualifies as.8 of a word, but let’s go with it). That’s 1,025,109.8 different ways to start a sentence and 1,025,109.8 different ways to continue a sentence and 1,025,109.8 Really!
  • VIEWPOINT  |  THURSDAY, AUGUST 20, 2015
    [Linkedin] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
    You can follow her on Twitter @pamhege or find her on LinkedIn. In part one , I provided insight into the why and what of a lead-to-revenue assessment. challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. Step 2 – Data Gathering.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 20, 2015
    [Linkedin] How to Get Website Traffic from Periscope
    Twitter | Facebook | LinkedIn | Pinterest |. Periscope is the hot new social network on everyone’s lips right now. The app, which is owned by Twitter, allows users to stream and watch live video broadcasts. Author information. Leah Mazur. Leah Mazur contributes a monthly column on Social Media Traffic Generation.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 20, 2015
    [Linkedin] 4 Tips for B2B Social Media Success
    LinkedIn is currently the best social platform for B2B companies. Starting out as more or less an online resume, LinkedIn has grown into the place to be for B2B companies because those on it are there for business reasons. Rather, LinkedIn is a social platform for the professional. Tip 1: Lists are key for success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 20, 2015
    [Linkedin] Business strategy in a world of many Internets
    Many Western companies like LinkedIn are surrendering to Beijing’s rules in order to build a position in China and tap into their 700 million Internet users. Many Western companies like LinkedIn are surrendering to Beijing’s rules in order to build a position in China and tap into their 700 million Internet users. Here in the U.S.,
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Linkedin] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. So first, how do you drive more traffic to your site through social channels? Webinars.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Linkedin] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Internally, we were sharing more content to Twitter, Facebook, LinkedIn Groups, and Google+.  At Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach.  Over the last several years, we have continually posted new blog content--and it's worked extremely well.  Even better!
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Linkedin] How to Balance Website User Experience and SEO
    Join us on LinkedIn and Twitter for more marketing tips and strategies. You’ve probably heard it time and time again: don’t build your website for search engines. Instead, we’re told to build websites with the user experience in mind. But what’s really the difference between the two? Avoid keyword stuffing.
  • LEADERSHIP  |  WEDNESDAY, AUGUST 19, 2015
    [Linkedin] CMO Spotlight: “The best way to predict the future is to hack it”, says Bonin Bough, VP Global Media and Consumer Engagement, Mondel?z International
    Of course, these social channels may not be the most appropriate ones for a B2B brand, but there are others such as LinkedIn Groups, Twitter, SlideShare, and even your own company blog, that are powerful channels for business. That is quite the paradigm shift from what others have said about predicting the future. Click To Tweet.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Linkedin] Content Is King Only When The Kingdom Is Interested
    80% of B2B decision makers visit vendor-independent communities, vendor-sponsored forums, and LinkedIn at least monthly for business purposes, says Marketing Charts. I’d call these communities the customer conten kingdoms! Or, c ontact me directly at MarketingThink.com , or on Twitter , LinkedIn or Google+. If so, please share below.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 19, 2015
    [Linkedin] Social Video: The Hottest Trend in Social Media Marketing in 2015? [Free Webinar]
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social video is trending huge for 2015, with video sharing and video creation becoming more and more popular across all social channels. Today, we’ve got 10 stats that prove that social video is the hottest trend in social media marketing in 2015. Author information.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, AUGUST 18, 2015
    [Linkedin] How Do You Rate—on LinkedIn?
    A few weeks ago, LinkedIn released their Social Selling Index (SSI) to the public. When you click on it, you immediately get a quick snapshot of how you compare to your peers and your network
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Linkedin] The best automagical Twitter following tools for your business
    Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns.
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Linkedin] Rethinking Referral Marketing: Build Out Your Visibility
    Share blog posts, eBooks, webinars, and more on platforms like LinkedIn and Twitter to educate your audiences and generate discussion. Advertising and sponsorships: Online advertising can be an effective way to drive audiences
to your content, either through platforms like Google AdWords
or through social networks like LinkedIn.
  • VIEWPOINT  |  TUESDAY, AUGUST 18, 2015
    [Linkedin] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
    You can follow her on Twitter @pamhege or find her on LinkedIn. In today’s B2B companies, marketing and sales alignment is critical to success. Proper alignment is the result of a documented, effective, efficient and measurable process for capturing, engaging, nurturing, managing and converting leads into customers. Added an SDR team.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Linkedin] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    LinkedIn engagement funneled in to email nurture campaigns, Twitter posts drove blog traffic, and the web of digital marketing grew larger than ever. Author: Aseem Badshah We’re more than halfway through 2015. (It snuck up on us, too!) Right now, many marketers (you?) may word of advice: Wait! It’s time for you to turn up the heat!
  • MARKETING ACTION  |  TUESDAY, AUGUST 18, 2015
    [Linkedin] 5 Social Selling Best Practices that Deliver Dramatic Results
    People hate it when they log into their LinkedIn accounts and have connection requests from sales people they’ve never heard of. The recommended number of updates per day for LinkedIn is one. Whether it’s a cold email or a LinkedIn invite, don’t just shoot out a boilerplate message. Then follow up with them on LinkedIn.
  • CRIMSON MARKETING  |  MONDAY, AUGUST 17, 2015
    [Linkedin] How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)
    He also shares what never to do when approaching buyers on LinkedIn. Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 17, 2015
    [Linkedin] 3 Compelling Stats that Make the Case for Social Selling for B2B
    Learn How to Operationalize Social Selling in our upcoming webinar as Oracle Marketing Cloud's Lauren Harper joins Kevin Krantz, Global Sales Director from LinkedIn on Tuesday, August 18 at 1pm Eastern Time (10am Pacific). Social selling is the latest trend to hit the sales world in years. Many techniques that used to work no longer do.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 17, 2015
    [Linkedin] Social Media Influencer Marketing: More Than Just Popularity
    Twitter | Facebook | Google+ | LinkedIn |. The concept of the social media influencer marketing has never been really popular with agencies and businesses. Studies come one after another, and reveal a continuously rising adoption rate. Suddenly, bloggers are writing about marketing influence. Author information. Raymond Morin. Raymond Morin.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Linkedin] Publish Or Perish – The Future Of Storytelling [Video]
    The first social network, LinkedIn, has just recently celebrated its twelfth birthday. If you don’t get that we need to start publishing, things are going to get ugly for us. The world has changed. You have to know and believe that the world has changed, adapt, or risk extinction. He used images we all recognize. But we have a solution.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 17, 2015
    [Linkedin] Case study: Re-building a blog from the ground up
    It would probably be a good idea to ass LinkedIn to this set since the blog focuses on business to business topics. Today I’m trying something different. brave person from our {grow} community has volunteered to let me tear apart his blog … in the most gracious way possible, of course!  G. Here we go. Layout. Graphics. Headline.
  • HINGE MARKETING  |  MONDAY, AUGUST 17, 2015
    [Linkedin] The Importance of Business Research for Your Firm: Top 10 Questions to Drive Growth & Profitability
    Join us on LinkedIn , Facebook , and Twitter for more insights on how to conduct research that will help your firm grow. In researching high growth professional services firms we made an eye-opening discovery. Those firms that did systematic business research on their target client group grew faster and were more profitable. Market research.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Linkedin] 63 Digital Advertising Terms Every Marketer Should Know
    Social Advertising : Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter. Old Spice’s Choose Your Own Adventure Game ad on Instagram. If you’ve explored digital advertising, you’re probably aware that getting started with it can be fairly overwhelming. CarMax banner ad. Also see: Ad Serving).
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Linkedin] Bare Essentials: Marketing as a Necessary Evil
    LinkedIn Profile that Mirrors Your Website:   LinkedIn has become an important market research and due diligence tool for all industries. To leverage this online exposure, and because LinkedIn can drive traffic to your website, your company’s LinkedIn profile should have the same look and feel as your website.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Linkedin] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
    At LinkedIn, we put content into three buckets: Reach, Nurture, and Acquire. The other day, I found myself in yet another discussion about how content marketing is a "trendy idea" rather than a viable long-term strategy. Needless to say, I started to feel like I was in a Bizarro World. Yeah, that Bizarro World. Is it content marketing? agree.
  • LEADERSHIP  |  FRIDAY, AUGUST 14, 2015
    [Linkedin] Interesting Infographics: Visual Content Drives Social Media Growth
    Makes it very easy for users to share videos on other sites, including Facebook and LinkedIn. It’s been said countless times that a picture is worth a thousand words, and as this infographic from dci shows, that adage is especially right when it comes to lead generation. The science backs it up. It seems like a no-brainer, doesn’t it?
  • HINGE MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Linkedin] 5 Ways to Boost Your Company’s Twitter Followers
    Join us on LinkedIn and Twitter for more social media tips and strategies. Related Stories How to Use LinkedIn Showcase Pages to Connect With Your Audiences From Resident Expert to Visible Expert℠: The Story of Rita Keller 5 Tips to Reach Your Social Media Goals. Your professional services firm has a Twitter account. Now what?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 14, 2015
    [Linkedin] Use Voice and Emotion for Positional Content
    Twitter | Facebook | LinkedIn | YouTube |. When developing content for your social media channels, it’s easy to go “off brand.” And that’s okay. In fact, using emotion to drive your content is often essential to delivering an effective viewpoint or voice to your consumer. Author information. Justice Mitchell. Content Marketing
  • LEADERSHIP  |  THURSDAY, AUGUST 13, 2015
    [Linkedin] 7 Essentials of Your B2B Customer Self-Service Strategy
    Join this exclusive, B2B LinkedIn Group to exchange notes with thought leaders in the industry.  . “By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. Current research shows that, in 2014, this was 55% of the interactions.”  . That is a prediction 1 by analysts at Gartner, Inc.
  • B2B IDEAS @ WORK  |  THURSDAY, AUGUST 13, 2015
    [Linkedin] Everything You Need To Know About Publishing on Linkedin
    On July 9th, Linkedin posted on their blog that there are now 1 million users publishing on Linkedin. These people have good reason to post to Linkedin, In a study by Econsultancy, Linkedin is responsible for 64% of referrals to corporate homepages. That's a lot of people. Facebook is 17% and Twitter 14%.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 13, 2015
    [Linkedin] 21 Ways To Market Your Business Online On A Shoestring Budget
    Join industry Facebook and LinkedIn groups: Become a valued member of two or three groups in your business’ industry, offering advice and support. I often hear from business owners who feel they’re too busy running their business to spend time on marketing. Online Review Sites. real estate. Available for service-based businesses only.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 13, 2015
    [Linkedin] What are the 10 Types of Must-Have Social Media Tools for Business?
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Have you adopted all of the necessary social media tools your business needs to scale your social media program? Author information. Neal Schaffer. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Linkedin] 4 of The Hottest Trends in Publishing Right Now
    As targeting capabilities become more sophisticated, and user numbers continue to rise across social media , publishers are continuing to embrace Facebook, LinkedIn, Twitter and even Snapchat as huge traffic drivers. The publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Mobile Madness. Media
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Linkedin] Protecting Your Employment Brand – Lessons From the Oracle of Omaha
    Visit platforms like LinkedIn, Facebook and Glassdoor to find out what applicants are saying about you. Warren Buffett is a pretty smart guy. This quote crystallizes how important it is for your staffing firm to protect its employment brand. Here are a few reasons why: The ASA Skills Gap Index currently lists 172 positions – 172! Be clear.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Linkedin] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Make it simple for a prospect to spread your word on platforms such as Twitter, LinkedIn, and Google+ by placing social media sharing buttons on your blog posts and other pages that include shareable content. 2. Join us on LinkedIn and Twitter for more marketing tips and strategies. It houses your educational content.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 12, 2015
    [Linkedin] 3 Influencers to Follow When Building Your Brand
    Follow these 3 LinkedIn influencers to get tips and tricks on how you can create a consistent brand voice for your company. Follow Richard on LinkedIn to learn how being yourself can be your greatest asset when it comes to managing your brand. Partner brand management brand voice branding branding for franchises linkedin Social Media
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 12, 2015
    [Linkedin] The Top 5 Social Media Strategies Used by Chinese Brands
    Twitter | Facebook | LinkedIn |. In China, the Internet has become a part of everyday life. They’re addicted to the web and modern technologies. 650 million people with access to the internet spend 25 hours per week on the internet. One-third of this time is spent on Chinese social media. Author information. Olivier Verot.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Linkedin] 5 Content Marketing Plays To Win At Social Selling
    70% of your customers want their problems solved, so position yourself as a problem solver with great content on LinkedIn, Twitter or blogging so they pick you! . 3. Or, contact me directly at MarketingThink.com, Twitter, LinkedIn or Google+. contact me directly at Marketi ngThink.com , Twitter , LinkedIn or Google+.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 12, 2015
    [Linkedin] A Huge Missed Opportunity in B2B Visual Storytelling
    Hyundai Engineering has a number of social channels including Twitter , LinkedIn , Facebook , even a blog , but none of them have been updated consistently or recently. It was posted on Uzun’s personal LinkedIn profile. This photo on her personal LinkedIn page was liked by 16,269 people. It is 1,056 feet high.
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Linkedin] Social media content discovery and curation for the win
    SOCi does an amazing job automagically service up content into predefined categories that you can sort through and then collect into a library to be used later or by someone else in your group, share it immediately across the social media platforms you’ve linked up to all your respective  Google +, Facebook , LinkedIn , and Twitter profiles.
  • ANNUITAS  |  TUESDAY, AUGUST 11, 2015
    [Linkedin] WTF Does John Cleese Know About Content Marketing
    Follow Michael on Twitter ( @BrennerMichael ), LinkedIn , Facebook and Google+ and Subscribe to B2B Marketing Isider by email. *This is a repost from Michael Brenner - one of our favorites from this year and who doesn’t love Content Marketing World and John Cleese? Meet Michael Brenner and the ANNUITAS team at #CMWorld in just 27 days.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 11, 2015
    [Linkedin] Upcoming Changes to YouTube You MUST Know
    Twitter | Facebook | LinkedIn |. YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. YouTube CEO Susan Wojcicki made these new, exciting changes the focus of her keynote speech at last month’s Vidcon event in Anaheim California. Author information. Jayson Duncan.
  • WEBBIQUITY  |  TUESDAY, AUGUST 11, 2015
    [Linkedin] 35 Stupendous Social Networking Facts and Stats
    And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. While that’s considerably less than Facebook or Pinterest, it’s more visits than are driven by StumbleUpon, Reddit, Google+, YouTube, and LinkedIn–combined.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 10, 2015
    [Linkedin] An Ounce of Social Media Prep is Worth a Pound of Sales
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Or, putting it another way, would you invest $1 to get $16 back? You’ve worked hard to get this opportunity with your dream client. It would be a shame to blow that now. A $100,000 sale will yield an average of $10,000 in commissions for most B2B straight commission salespeople.
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