• B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 30, 2014
    [Linkedin] Banner Ads Must Die!!!
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Earlier this week I was asked for my view on  which marketing tactic  is like “The Walking Dead” of marketing. And those are all good ones. Banners. Die!!! Your customers ignore them.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 30, 2014
    [Linkedin] Connect the Online Dots with the Power of Google Plus
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'Google Plus is still a mystery to many but ignoring the megawatt power of Google search is a mistake unless you’re trying to remain invisible. If the question is “how can I be found in the online world,” Google is your answer. Getting started with Google Plus is worth your time.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Linkedin] How I Grew GE by 242% in just 12 months and why my replacement failed
    Almost no one looks for that – when they post sales management jobs on LinkedIn. 'This is a great lesson for hiring mangers. What you think will work often does not. Like hiring the man who did the same job for the top competitor. Beth Comstock, CMO of GE. grew revenue from GE by 242% in just 12 months. So I asked if I could handle it.
  • WRITING ON THE WEB  |  THURSDAY, OCTOBER 30, 2014
    [Linkedin] The Scariest Blog: No Personality
    Contact me here or on LinkedIn. 'What’s the scariest blog post you have ever read?  For me it’s a blog or website without any personality. Storytelling and personalization  is the key piece in  content marketing  as I see it. People are good at writing about  what   they know. What’s your back-story? There has to be  drive, passion and love.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Have you ever seen a Twitter post with hashtags that has been posted to LinkedIn? LinkedIn - Looking to find and share serious content? For LinkedIn, they are leaning forward, searching and ready to learn. You can post content to your company page and to relevant LinkedIn groups. Avoiding "Ready, Fire, Aim". Build Reach.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin] A Simple Strategy to Increase Win Rates
    According to LinkedIn research, you have a significantly better chance of closing sales when you have multiple connections within a single account. Winning isn''t simply a function of having lots of LinkedIn connections. Using LinkedIn 'What would it take for you to double or even triple your win rates? Not exactly.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin] What the growth of inside sales means to B2B marketers
    One IBM inside sales rep reported connecting with a CIO through LinkedIn and ending up with a $500k deal. B2B Marketing Internet Marketing B2B marketing business-to-business call center inside sales linkedin marketing Sales video marketing 'I heard an arresting comment at the LeadsCon conference in New York in August.  Video.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 29, 2014
    [Linkedin] Marketing Opportunities on Douban
    Twitter | Facebook | LinkedIn | Marketing Opportunities on Douban by Miguel Roberg - Maximize Social Business. 'Due to China’s enormous internet population many niche sites have been created. One of these niche sites is Douban. Douban is the main review based social network site in China. Chinese Social Media
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Linkedin] The dashboard has finally been perfected
    LinkedIn. LinkedIn Company. Social Business Cyfe Facebook GetResponse Google Google Analytics GoToWebinar linkedin MailChimp twitter WordPress never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. But that’s not enough.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 28, 2014
    [Linkedin] Why You Don’t Want Tsu Social Media?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | Why You Don’t Want Tsu Social Media? 'I’ve moved to yet another social platform. So Tsu me. This is no big announcement. People flock to new social media sites all the time. But this move was different. People didn’t like it. by Wade Harman - Maximize Social Business.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Linkedin] The Time I was a Featured Guest on Hubspot TV
    In addition, we added a View my Profile on LinkedIn button to the top of this blog. great way to get more visitors to your LinkedIn profile is by adding a View My Profile on LinkedIn button to your blog. Thanks to the help of LinkedIn and WordPress.com. In fact, our Twitter ID’s are on our name cards in front of us.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, OCTOBER 28, 2014
    [Linkedin] Ready for Events That Work?
    Trade Shows B2B marketing bizmarketer content marketing Elizabeth Williams events linkedin 'I’ve got just three words for you: Breakfast. Lunch. Dinner. That’s right, the meals you need to eat anyway can be big lead and revenue tools when you invite a few prospects or clients along. The emphasis for breakfast should be on content. mean it.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Linkedin] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    always start with a LinkedIn connection, and I add a personalized message talking about how and when we met. It turned out that he was a very well-known CEO, and I managed to connect with him via LinkedIn after a brief conversation that involved no self-promotion. Remember to always personalize your LinkedIn invites. Do
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Linkedin] Sharing for Engagement on Twitter
    No matter the format, be it Facebook or Twitter, LinkedIn or Instagram, you’re going to want to share content that occupies that magical space where your own interests and your customers’ interests overlap. 'Content, as we say in the social media biz, is king. Well, that and cats. So cat content is king. Be Concise. Be Visual.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 27, 2014
    [Linkedin] 7 Ways to Host a Killer Contest on Pinterest
    Twitter | Facebook | LinkedIn | Pinterest |. 'Whether you are just starting out on Pinterest or want to inject some excitement into your online marketing efforts, try hosting a Pinterest contest! Pinterest contests are a great way to increase engagement and even get more sales. Author information. Julia Campbell. Pinterest
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Linkedin] The Importance of a Good Leadership page – Rob and Deploy Ideas
    One of the best ways to promote your LinkedIn profile is to add a View my LinkedIn Profile button to the top of your blog, which we did. Thanks to LinkedIn and WordPress.com for great support to help me add it! '“R&D – Rob and Deploy – the best marketing ideas from others” by Henry Devries.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Linkedin] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    'Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. These ten tips will help you get the most out of your LinkedIn profile. Your Profile.
  • THE ROI GUY  |  FRIDAY, OCTOBER 24, 2014
    [Linkedin] The new ABCs of Selling: Always Be Challenging!
    Join the discussion at: Value Marketing and Selling LinkedIn Discussion Group https://www.linkedin.com/groups?home=&gid=6776884 Challenger” There were three powerful numbers discussed at the Summit that I believe will have a profound impact on your strategy and success in 2015: 94 5.4 The key? decision makers?
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Linkedin] 10 Ways to BOOST Your Social Media Traffic
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | 10 Ways to BOOST Your Social Media Traffic by Lilach Bullock - Maximize Social Business. 'Social media can be an incredible source of traffic. And best of all, it is traffic that you can count on, day after day. Comments Thank you for the article, I came here through link on.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 5 Steps to Build a Community of Engaging Fans through Social Media by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Social Media Community Building
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    'When you sign into LinkedIn every morning, what do you see? For instance, we worked with  LinkedIn and HubSpot  to produce our latest ebook, and there’s room to do the same with your personal brand. But when you click through, the notifications aren''t about you. 1) You haven’t asked yourself what you want from your personal brand.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] How to Personalize Customer Interaction on Social Media With Data
    Twitter | Facebook | LinkedIn |. 'To personalize your experience with your customers and create meaningful, one-on-one conversations, collect as much information as you can about them. Social […]. Author information. Sofie De Beule. This monthly Social Media for Customer Service column is contributed by Sofie De Beule.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 43 Bright Ideas for Promoting Your Lead Gen Content
    LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] The Un-Tapped Value of Employee Social Capital
    Dr. Konstanze Alex-Brown ( @Konstanze , LinkedIn ) leads Global Communications Social Media strategy at Dell.  'By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? Social capital (really not an oxymoron!) What company does not want that? Let’s dig in a bit. Not so much.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Linkedin] 5 tips to amplify your YouTube video and get more views
    Use all your available channels; Twitter, your company blog, Facebook (if relevant), your website home page, LinkedIn, G+ - these are typically good places to start sharing any B2B creative. . There’s always at least one person in every office who has 500 connections on LinkedIn. But fear not, there is hope for your video. link].
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 22, 2014
    [Linkedin] What Sales & Marketing Can Learn From "Tommy Boy"
    When your buyer changes their title on LinkedIn it is a sales signal. 'Those who are familiar with me and my journalistic background on sites such as Forbes know full well that I am a major proponent of infusing pop culture into pretty much everything. will get to the specific reference a little later. Stay with me. Marketing by the Numbers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Linkedin] How To Build An Army Of Volunteer Contributors For Your Blog
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. That’s right.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, OCTOBER 22, 2014
    [Linkedin] Why My LinkedIn Profile Isn't Good Enough
    haven''t updated my LinkedIn profile * for 18 months. Even LinkedIn says it''s well done. My LinkedIn profile doesn''t reflect changes I''ve made in the past year and a half. So I called in Wayne Breitbarth , author of The Power Formula for LinkedIn Success to scour through it with a fine-tooth comb. Shame on me.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Linkedin] Thought Leadership, Why’s That Important?
    Drive people to your Facebook, Twitter, LinkedIn, YouTube or any other social media platform you use and share engaging content with them. 'Thought leadership is a term that is becoming more and more common in the manufacturing industry. Here are a few ideas to get the job started! Why Is Thought Leadership Important? Telling a story.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 22, 2014
    [Linkedin] Customer Experience Strategy: Who Are You Talking To?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Customer Experience Strategy: Who Are You Talking To? 'When this question popped into my mind, I had a flashback to one of my parents scolding me for an impertinent comment. But seriously, as a marketer, who do you think you are talking to? by Joe Ruiz - Maximize Social Business.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Linkedin] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    Simply click on the image next to a person''s name who you may have an upcoming appointment with and view tweets from them, Facebook interactions, shared connections on LinkedIn, and more. 'Want to track your packages with the swipe of your finger? Now you can. Need to split a complicated dinner bill? 1) Flight Tonight. 2) IFTTT. 3) Yahoo!
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Linkedin] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    billion, Twitter: 645 million, LinkedIn: 300 million, Google+: 300 million. According to HubSpot’s State of Inbound Marketing Report , 52% of marketers said they had acquired a customer from Facebook, while 43% said they acquired a customer from LinkedIn. 'Would you like more website traffic, leads, sales and happy customers? link].
  • THE ROI GUY  |  TUESDAY, OCTOBER 21, 2014
    [Linkedin] Your Sales and Marketing "CFO-Ready"?
    'A tectonic shift is occurring in IT decision-making, which if ignored will certainly shake up your sales and marketing strategy, and may even cost you your job. new survey by Accenture illuminates which executives are really in charge of making key, strategic technology decisions, and it’s not the CIOs. What to Do?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Linkedin] The ole one two three four five six seven punch
    We’ll reach out in any way we can, including LinkedIn InMail, via DMs or Facebook Messenger (but only if they already follow you or are already your friend) and even those annoying contact pages, clicking through all the Spam Arrest confirmation emails. People are so busy. You need to be both patient and persistent. Seriously.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Linkedin] 3 Free Tools to Create an Awesome SlideShare Presentation
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze! She has 7 years of experience in search and social media marketing. SlideShare
  • FATHOM  |  MONDAY, OCTOBER 20, 2014
    [Linkedin] Delivering Buyers a World-Class Education
    'I need to proclaim my love for Eric Wittlake’s recent post in Business 2 Community , where he talks about the underlying message behind a LinkedIn event he attended ( Tech Connect 14 ). In it, the founder of Khan Academy, Salman Khan, talked about his vision of delivering a “world-class education.” Call it a mission.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Linkedin] 5 Tips for Improving Your Presence on LinkedIn [SlideShare]
    You look them up on LinkedIn, of course. LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. Is your LinkedIn profile up to par ? Things You Should Be Doing on LinkedIn from LinkedIn for Small Business.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Linkedin] The Awesome Power of Persistence
    found the job on LinkedIn and I offered to connect with the man who posted the job. 'When Find New Customers client Mintigo , Predictive Marketing Made Easy, was having problems getting something published, their head of content marketing, Sophia, asked Jeff or advice. He told them to be persistent and it worked for them. Thanks, Kevin.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Linkedin] 15 Steps to Building a Better Facebook Contest
    Twitter | LinkedIn | 15 Steps to Building a Better Facebook Contest by Jim Belosic - Maximize Social Business. 'Facebook contests are a proven way to drive engagement and boost visibility. That’s why so many companies run them. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Facebook
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Linkedin] Dreamforce 2014: It’s the Community, Stupid
    And while the crowds around Moscone might represent a bit more friction compared with tapping into your favorite LinkedIn Group, the in-person experience of an event is arguably more powerful. Ask 'With Hillary Clinton and Al Gore among the keynoters at Salesforce.com’s annual Dreamforce user conference (can we even call it that anymore?)
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Linkedin] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. But to be successful with LinkedIn marketing, you need to follow some important rules, like: Get started now. Lots of people talk about using LinkedIn effectively, but relatively few make it happen. Don’t put social items on LinkedIn.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Linkedin] Recruitment : The Success of a Social Referral Program
    Twitter | Facebook | LinkedIn | Recruitment : The Success of a Social Referral Program by Laurianne Laval - Maximize Social Business. 'More and more brands are creating their own serious games to recruit the talent of tomorrow ( L’Oreal, Orange, Danone … ). But does serious gaming belong in business? Social Recruiting
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Linkedin] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    LinkedIn. Just like Twitter, LinkedIn also allows people to click through SlideShares without leaving their news feeds. Instead, grab the full URL with tracking tokens attached (so you aren’t losing out on analytics), and then paste that into your LinkedIn status update window. You''ve uploaded a few presentations.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Linkedin] The Social Media Manager's Guide to Staying Organized
    I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. 'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. How on earth do busy social media managers keep their ducks in a row?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    –Eoin White, LinkedIn. – Eoin White, LinkedIn. 'The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. “Most CEOs don’t know how to do it, but are recognizing [modern marketing] as an area of important investment.” David Coulthard.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] 20 Tools for Creating and Delivering Amazing Presentations
    Because it already has a built-in audience, you can easily distribute your presentation out to lots of people -- and those people can embed your SlideShares on websites and blogs, or share them on LinkedIn, Twitter, Facebook, etc. 'If you''re in business, you need to know how to create captivating presentations. 1) Canva. 2) PowToon.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] The Very Simple System For Picking Your Trade Shows
    Awesome Ideas Branding Trade Shows B2B marketing bizmarketer branding corporate overlords Elizabeth Williams linkedin planning sales squirrels trade shows 'Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Why do we bother? Brand is why we bother.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] Draw Me a POEM: Define Media Influence
    Twitter | Facebook | Google+ | LinkedIn |. 'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Author information. Raymond Morin. Raymond has written for several French magazines over the past 15 years.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] My Top 25 Social Media for Business Quotes
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | My Top 25 Social Media for Business Quotes by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Quotes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    Follow him on Twitter @JamesHahnII or LinkedIn. 'By James Hahn II, {grow} Community Member. July 15th, 2014 will forever live in infamy. That is the day Weird Al Yankovic debuted at number one on the Billboard 200 for the first time. His parodies of Robin Thicke’s “Blurred Lines” and Pharell Williams’ “Happy” were immediate hits.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] Research to Revenue: How to Master Social Selling
    So if they go to LinkedIn to consume their industry information, be there. Does your LinkedIn profile scream “QUOTAAA CRUSHERRR”? 'People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. These opinions are more prevalent in millenials than any other generation. Research.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    Manufacturing buyers find social media, with the exception of YouTube and LinkedIn, a waste of time or feel neutral about it as a business tool. 'If you’ve been following me a while, you’re probably wondering, “Why are you writing about manufacturing all the time now?” ” Well, haha, I have this little secret.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] 10 Reasons Social Logins Could Be a Game Changer
    Yahoo (11 percent) and Twitter (5 percent) were third and fourth, with LinkedIn, Pinterest and Amazon and others sharing the remaining 2 percent. 'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. What are the benefits of using a social login? More revenue. Referrals.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Are people trying to befriend you on LinkedIn or on other professional sites? Influencer Marketing Social Media Marketing Webinars Biznology Webinar chris abraham digital influencers Digital marketing Facebook Google linkedin smm social media social media marketing social media strategy Training twitter Webinar Yes you should. Really.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] How to Create a Unique Social Hotel Experience
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] The Chasm of Expectations Between B2B Marketers and Buyers
    recently attended LinkedIn’s Tech Connect 14 event. LinkedIn’s event opened with a presentation by Salman Khan, founder of Khan Academy. Reasons LinkedIn Has Lost Its Luster 10 Reasons Twitter is essential to your content marketing plan. recently attended LinkedIn''s Tech Connect 14 event.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Linkedin] How Should B2B’s Spend PPC Dollars?
    LinkedIn. LinkedIn is the best social network for lead generation because it allows you to target qualified people. 'All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Remarketing. Remarketing is one of the biggest opportunities for B2B companies.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Linkedin] How to Build Your Influencers in Social Media
    No, LinkedIn isn’t enough. Be willing to be smart for free for any platform that will accept you as a topic expert: Forbes, Huffington Post, Fortune, Business 2 Community, Biznology, Socialmedia.biz, Social Media Today , Social Media Monthly, and even onto LinkedIn. It’ll probably be a lot different than you’d expect.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 14, 2014
    [Linkedin] Social Content Marketing Planning for a Live Event
    Twitter | Facebook | LinkedIn | YouTube |. 'I find it interesting, and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like “in real time” reporting of live events has become somewhat of a speciality, or subset, inside social media marketing.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 13, 2014
    [Linkedin] A Story About Why Building Credibility Matters When Teleprospecting
    Read her articles here and connect with her on LinkedIn here. 'The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. No, it wasn’t a used car salesman, and no, it wasn’t one of those ladies at the perfume counter who sprays before asking. Could you transfer me to your marketing department?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, OCTOBER 13, 2014
    [Linkedin] I Hate LinkedIn Profiles Like This.
    'Every time I do a Sales Acceleration workshop with a new client, I go to LinkedIn to check out the profiles of people who will be attending. Using LinkedIn Invariably, I see Summary sections that read like this: Big Deal''s innovative solutions are blah, blah, blah. Our extensive client list includes these marquis organizations.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Linkedin] Great work with Find New Customers client Mintigo yesterday
    Finally, I told Sophia that I am connected with their CEO, Jacob, via LinkedIn, but can she talk me up among the management team? 'Happy clients are the key to a growing business. Yesterday, I was working with their content marketing expert, Sophia Wong. ”  She asked me to send her a draft and I did. Thanks, Sophia. What do you think?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Linkedin] Q&A with Ann Handley: Because Every Marketer Writes!
    We create content on LinkedIn, or Twitter, or Facebook. 'In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. and author of the new book, “Everybody Writes.”
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 10, 2014
    [Linkedin] Find out How Much Traffic Pinterest Drives to Your Site [VIDEO]
    'Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic you’re getting from it? In this short video, we show you how to use UTM ( Urchin Tracker Module ) codes so you can easily see exactly how much traffic you get from the image-centric social site. © 2014, VerticalResponse Blog.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Linkedin] 3 Social Media Functions SEO Tools Can Help With
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. 'This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. While many marketers are […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Linkedin] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    'How much ROI are you receiving from your LinkedIn profile? This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? How many LinkedIn Groups are you a member of? have 500-999.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, OCTOBER 9, 2014
    [Linkedin] One Mind-Boggling Sales Statistic
    'Two weeks ago I spoke at LinkedIn''s SalesConnect Conference in San Francisco. Over 500 sales leaders came to learn more about leveraging LinkedIn to drive revenue. Mike Derezin , VP of Sales at LinkedIn, shared one statistic that was mind-boggling: Sales professionals who use social selling are 51% more likely to exceed their quota.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Linkedin] Using SlideShare to Boost Your PR Efforts
    The company was acquired by LinkedIn in May 2014 and the tight integration between the two means that for PR, SlideShare is worth consideration. Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Using SlideShare to Boost Your PR Efforts by Maggie Patterson - Maximize Social Business. Media Relations
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Linkedin] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. LinkedIn. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. 'You can find Jeff Ogden, President of Find New Customers , nearly everywhere. YouTube.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Follow him on Twitter and LinkedIn. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. And they should be focused on inbound! HubSpot pioneered the concept of Inbound Marketing and they have now built an entire industry around it.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] New Blogger Outreach Research Reveals Insights for Marketers
    Kristen on Google+ | Twitter | Google+ | LinkedIn | New Blogger Outreach Research Reveals Insights for Marketers by Kristen Matthews - Maximize Social Business. 'I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Blogger Outreach
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] How to set up a Social Media Command Center
    Follow him on Twitter and LinkedIn. 'By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Start with the why. Real-time marketing and engagement during events. Customer service. Customer insights and analytics.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Linkedin] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. Twitter. Facebook.
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Linkedin] Who Are Your B2B Buyers?
    Maybe not even LinkedIn…so don’t assume they are. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn. 'Do you know who and where your buyers are? What types of content they consume? What their main pain points are? What industry events they attend?  Come on.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Linkedin] 3 Top Social Automation Tools
    ” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 7, 2014
    [Linkedin] Full Disclosure: Why It Matters to Social Media Marketers
    Twitter | LinkedIn | Full Disclosure: Why It Matters to Social Media Marketers by Kyle-Beth Hilfer - Maximize Social Business. 'When is the last time you actually read any of the mouse print that flashes on your screen during a television commercial? Hilfer graduated with honors from Yale College and Harvard Law School.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    The report also found that almost 100% of all respondents (94%) utilized LinkedIn to distribute content, which was also rated as the most effective B2B social platform. 60% of respondents who had actual documentation rated their strategy as highly effective , versus only 32% of those who had no documented strategy (or no strategy at all).
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] The Big List of Inside Sales Messaging Statistics
    96% of sales professionals use LinkedIn at least once a week and spend an average of six hours per week on the professional networking site (The Sales Management Association). The best time to post on LinkedIn is during business hours , Monday through Friday from morning to midday. Want that toolkit? You can download it here. ).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] How Axial Ramped Up Deliverability and Measurement Strategies
    For example, Axial was able to collect the data from LinkedIn and Google ads into Salesforce via Eloqua – and support the collection of valuable information to help guide future ad purchasing decisions. The team discovered that impressions and click throughs were similar on both ad platforms, but close rates were 40% higher on LinkedIn.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] Essential Social Sales Habits + Tools = Success
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. 'When you come right down to it, there are only two simple, but critical, tasks in selling and those are to find and then to convert and your habits must support these activities. There is nothing beyond that we really need to focus on. Simple. […]. Author information. Craig Jamieson.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] How to Make it Rain: Part 2
    You can also leverage LinkedIn Groups or your internal community platform. 'Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. 2)    Offer a Discount.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    94% of B2B Marketers use Linkedin to distribute their content. 'The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. The entire report is embedded at the end of this post.
  • VIDYARD  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] How to Build Expert Status with Online Video
    tools and the most commonly used tool was LinkedIn, with almost universal adoption. 'For some time, high-profile leaders across industries have used video to power their brand and build visibility. So how are they using it, and how does video fit into the toolkit of today’s fastest-rising experts? Understanding Visible Expertise. Figure 1.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 3, 2014
    [Linkedin] How to Get Your Real Estate Business Started on Instagram
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | How to Get Your Real Estate Business Started on Instagram by Rebekah Radice - Maximize Social Business. 'With over two hundred million active monthly users, Instagram has claimed its spot at the top of the social media pile. Social Media for Real Estate
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 3, 2014
    [Linkedin] How Changing Sales is Impacting Your Business (without your knowledge)
    Rather than training them in features and benefits of your company offerings, you need to teach them to read a 10-K report and bios on LinkedIn, for instance, so they can discuss the profit changes possible and competitive advantages with your company offerings. That’s important for smaller businesses in this noisy world of today.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Linkedin] 10 Fresh Ways to Get Better Results From Your Blog Posts
    6) Syndicate your post on LinkedIn and other websites. LinkedIn can be a great place to syndicate your content because anything you publish there is automatically pushed out to everyone in your network and could be featured in one of the many topical LinkedIn channels. 'Congratulations! You''ve published a blog post. Right?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 2, 2014
    [Linkedin] #ProspectingChat: Sales Messaging with John Golden of PipelinerCRM
    What is your advice for social selling on LinkedIn? What about LinkedIn? 'Who''s excited for this month''s #ProspectingChat ? Over at AG Saleswork''s Twitter account , we''ll be sharing inside sales messaging do''s and don''ts for your team. We''ll ask for your examples of faux-pas messaging and of stellar, helpful messaging.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Linkedin] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    Claire Axelrad | Twitter | Google+ | LinkedIn | 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits by Claire Axelrad - Maximize Social Business. 'In The Remarkable “Wet Blanket Challenge” Roger Craver and Tom Belford write about those who are pooh-poohing the Ice Bucket Challenge, claiming that it was a product of pure luck.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] 4 Paid Content Promotion Tactics for Manufacturers
    Manufacturers should also consider paid advertising on LinkedIn, if that’s where your audience is. 'You know your manufacturing audience. You spend three hours carefully crafting a piece of content you know your audience will love. Deep breath. It’s out there. It’s live. So now it’s time to sit back and watch it take off. Outbrain. Good luck!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    LinkedIn and Twitter are not only vehicles for building your brand or product story; they’re also real-time news feeds that keep salespeople up to date on industry trends, who is working with whom, big news, etc. LinkedIn and SalesLoft: Your Ultimate Tools for Sales Prospecting Lightweight CRM. Social Media. Follow him on Twitter.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    James Wu | Facebook | Google+ | LinkedIn | Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit? 'A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.”  Wu contributes a monthly column on Social Media and Employment Law.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    Stupid Ideas Trade Shows B2B marketing bizmarketer branding Elizabeth Williams Funnel of Love linkedin porcupines sales squirrels Sales-rejectable leads trade shows 'Sales squirrels ignoring you? Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. ” “Everybody will be there”.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] 10 Things B2B Marketers Should be Doing on LinkedIn
    'It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Here are 10 things you should be doing on LinkedIn right now. 4.    Publish on LinkedIn.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin] Clueless Hiring Managers – Check out this example
    also know social media and I have over 6,100 twitter followers (all real people) and over 45 LinkedIn recommendation too. 'For the role of Chief Sales and Marketing Officer. Dear Jeffrey, Thank you for the interest you have expressed in the Chief Sales and Marketing Officer position and in employment with Atrion Networking. What do you think?
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin] Join the Discussion: "Value Marketing and Selling" LinkedIn Group
    'We have launched a new Value Marketing and Selling group on LinkedIn. Alinean challenger marketing challenger selling discussion group Frugalnomics LinkedIn Pisello ROI the challenger sale Value Marketing Value Selling This is an open group where we can all help in the adoption of best practices in marketing and selling with value.
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