• SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 19, 2014
    [Linkedin] 8 Opportunities for Quality Conversations in Inside Sales
    Don’t forget social selling on LinkedIn. Although connecting with a prospect via LinkedIn may be a little out of your comfort zone, it doesn’t hurt to connect with those you have already had a conversation with. Inside sales reps have the same imperative: maximize time by qualifying prospects creatively. Make your emails different.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Linkedin] Unique Ways to Build Your Email List
    Facebook, LinkedIn and Twitter are good places to start with this kind of teaser. 'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 19, 2014
    [Linkedin] These 5 Facebook Strategies Will Prepare Your Business for the Holidays
    Twitter | LinkedIn | These 5 Facebook Strategies Will Prepare Your Business for the Holidays by Jim Belosic - Maximize Social Business. 'It’s September and my company, ShortStack, already has a couple months of planning for the holiday season under our belt. Too soon? Why isn’t the case the same for small businesses? Facebook
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Linkedin] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing by Debbie Miller - Maximize Social Business. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Social Media for Hospitality
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Linkedin] 2 Steps to Develop Your Social Recruitment Strategy
    Twitter | Facebook | LinkedIn | 2 Steps to Develop Your Social Recruitment Strategy by Laurianne Laval - Maximize Social Business. 'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Social Recruiting
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Linkedin] 65 Experts Chime In On How To Stay Motivated To Write
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because And then simply answer them ! So buy it. Content Marketin
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Linkedin] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. Set yourself apart.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Linkedin] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. Set yourself apart.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Linkedin] 3 Tips to Reduce the Workload on Social Media
    Twitter | Facebook | LinkedIn | 3 Tips to Reduce the Workload on Social Media by Sofie De Beule - Maximize Social Business. 'Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? In other words, with LinkedIn the ability to target your niche audience is much greater than with Google. Google = extended reach, LinkedIn = specificity. How is this any different from Google? Paid Search
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin] Three Major Challenges of Influence Marketing for Businesses
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. '(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. m just sharing it for your information.)
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin] 5 Ways You Can Add Social Proof to Your Landing Pages
    Examples of social sharing buttons are the Tweet/Share Button, Facebook Like Button, a Pin It Button, and a LinkedIn Share Button. 'Imagine you and I were chatting, and I leaned in and told you, "I''m a really amazing oil painter. People look at my paintings and think they''re photographs. Would you believe me? What Is Social Proof?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin] 5 Tips for Awesome Slideshare Content Inspiration
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 5 Tips for Awesome Slideshare Content Inspiration by Ann Smarty - Maximize Social Business. 'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. Yes, … Continue Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Linkedin] 10 Free Blog Post Ideas
    7) Confessions of a LinkedIn slacker You can do so many things on LinkedIn but I just don’t spend much time on there. So I was going to spend a lot of time really diving into all the cool things LinkedIn can do and report on the nooks and crannies. 7) Confessions of a LinkedIn slacker. Up for it? deep question.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    top-down approach is much more effective: Research higher level contacts on LinkedIn, read company blogs, and be active on other social media outlets to examine your prospects’ roles, interests, pains, and needs. 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques. Mass email marketing.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] The Content Marketing Mantra: “Create Once, Use Many”
    Twitter | Facebook | LinkedIn | YouTube | The Content Marketing Mantra: “Create Once, Use Many” by Justice Mitchell - Maximize Social Business. 'When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. Comments Great post. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] Is Content Marketing A Sustainable Marketing Strategy?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] 6 Essential Social Media Lessons From Top Executives
    Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Richard Branson is very active on social media, and not just on Twitter and LinkedIn. What can they teach us? Ready? 1) Kill Multiple Birds With One Stone. And guess what?
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] Professors Share Observations on the State of B2B Marketing
    They need to understand the importance of a professional profile, not just on LinkedIn, but on all social platforms, if they are going into marketing. It was an esteemed panel of professors, including: Barbara Kahn , Patty and Jay H. Baker Professor of Marketing, The Wharton School of Business, University of Pennsylvania. Eric Bradlow , K.P.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] How Data Science Is Transforming Sales and Marketing
    LinkedIn has taken social business to an entirely new level by enabling data mining of connections. 'What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    On Linkedin, try posting once every business day. 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. One day Facebook doesn''t have hashtags, and the next it does. The next week, Twitter has a completely redesigned profile layout. After that, Pinterest unveils promoted pins.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Linkedin] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    Since YouTube videos will still play in-line in Facebook (and other social networks like Twitter and LinkedIn) brands that have a large presence on YouTube are better off continuing to host their content there rather than trying to aggregate data from yet another channel. Video Goes Social. But what does this all amount to?
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Linkedin] 11 Lesser-Known LinkedIn Features You Should Be Using
    We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. tapped into the knowledge of LinkedIn expert Wayne Breitbarth , who shared a few tips on the following features that you should be utilizing. Image Credit: LinkedIn.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Linkedin] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. 'Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 11, 2014
    [Linkedin] Field Report: What’s Hot in Content Marketing
    But LinkedIn’s Jason Miller reminded me that the space is only crowded if you can’t differentiate your brand. 'Author: Maggie Jones Content Marketing World 2014  – the biggest, baddest content marketing conference in the world – has come to a highly climactic end. 2) You don’t have to be good at everything.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Linkedin] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Use public information on social media networks like Linkedin and Twitter, or an app like GageIn, to find triggers that allow you to reach out using valid information at precisely the right time. Follow him on Twitter and connect with him on LinkedIn. This year''s Sales Hacker Conference will be on Sept. 15 at 9 a.m. More details here.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Linkedin] Overcoming Pain Points in Blogger Outreach
    Kristen on Google+ | Twitter | Google+ | LinkedIn | Overcoming Pain Points in Blogger Outreach by Kristen Matthews - Maximize Social Business. 'Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. … Continue Reading.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Linkedin] SMX East 2014 Preview: Competitive Research for SEO
    LinkedIn is also a good place for competitive intelligence. 'In a few weeks, I’ll be heading down to NYC for SMX East where I’ll be speaking on the panel “ Competitive Research for SEO.” The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. So how did they do it? Now that that’s out of the way…. Adwords.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Linkedin] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    Twitter | LinkedIn | Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon by Kyle-Beth Hilfer - Maximize Social Business. 'The summer of 2014 may be remembered as the “ALS Ice Bucket Challenge” summer. While everyone enjoyed watching George W Bush, Bill Gates, and … Continue Reading. Social Media and the Law
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 9, 2014
    [Linkedin] How Agencies Evolve From Vendor to Strategic Partner
    Learn more about Andrew or connect with him on LinkedIn. 'The constant development of new marketing channels and new technologies and customer demands for more relevance has put more intense pressure on marketers than ever before. The trouble for organizations large and small is data. Data that works. Data that’s trustworthy.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 9, 2014
    [Linkedin] Are You Getting the Most Out of Your "Comfortable" Inside Sales Reps?
    think the CEO of LinkedIn, Jeff Weiner, summed it up beautifully in this Venn diagram he posted a few weeks back on " The Three Qualities of People I Most Enjoy Working With.". 'I''ve always prided myself on creating the best culture I possibly can for my inside sales team. They''re satisfied with being your "B" player and nothing more.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 9, 2014
    [Linkedin] We’ve Always Done it That Way!
    If you’re in specific market segments, join and participate in the conversations ( LinkedIn ). 'I cringe when I hear someone say that phrase. Past actions will not ensure future success. Manufacturers who have this mindset are missing out on many opportunities. You literally need to think outside the box.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Linkedin] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. And those benefits can be considerable. Employee participation must be voluntary. marketing and HR). But whatever you do, start.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Linkedin] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. With more than 540 million monthly active users, 350 million more than LinkedIn, Google+ is a sleeping giant in the social media world, and a low hanging fruit in terms of B2B social media marketing. Tactics. Social Medi
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Linkedin] How to Write the Perfect LinkedIn Invitation [Template]
    So why would you invite someone to connect on LinkedIn with an introduction like that? Your message should show them that you actually care about connecting with them -- you weren''t just trolling LinkedIn, hoping to get your connections past the 500 mark. So, what does a perfect custom LinkedIn invitation actually look like?
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 8, 2014
    [Linkedin] There’s a Growing Backlash Against Social Sales
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. 'Let''s discuss what social sales will and will not do - @craigmjamiesonClick To Tweet - Powered By CoSchedule I’ve read a number of articles as of late that have been coming out against social sales. Adjectives like … buzzword, overused, cliché, and broken promises. Jamieson.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Linkedin] The Appalling State of Marketing in Florida
    You need to do marketing and that’s not just being on Twitter, Facebook and LinkedIn.  'Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? That’s why this letter was mailed out – with fi e direct questions to enable Tampa Bay area companies to rank themselves.
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 8, 2014
    [Linkedin] Unique Selling Propositions Are a Myth
    Getting & Losing Business Random Rants Stupid Ideas B2B marketing bizmarketer branding Elizabeth Williams getting the business linkedin planning unique revenue producing idea unique selling proposition URPI USP value proposition I need a unique selling proposition” , he said. I said. I mean, why do you need a USP?” Deploying sheep?
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Linkedin] Digital Marketing Strategy for Launching New Products & Services
    Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). 'Businesses launch exciting new products and services every day, but not all of them succeed. One of the many unfortunate facts of life is that some investments simply fail to generate a positive ROI despite the amount of effort put in. Defining the Diversification Strategy.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Linkedin] The Art of Marketing: 6 DIY Design Projects to Try
    2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help. While there''s no silver bullet for ensuring your LinkedIn banner image will stand out from the crowd, there are plenty of companies doing a great job that you can draw inspiration from. Not to worry.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Linkedin] Interesting Infographics: Your Guide To Social Media Lead Generation
    Approximately 82% of companies utilize LinkedIn solely for business reasons. 'Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Are you aware that 82% of social media leads are collected from Twitter? To boost exposure for your business. To enhance web traffic. To diminish costs.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Linkedin] Use Google Plus to Create Better Real Estate Connections
    Twitter | Facebook | Google+ | LinkedIn |. 'Are you a real estate professional eager to tap into the power of Google Plus? Would you like to expand your efforts, but don’t know how? As the connected world continues to evolve, knowing how to make the most of this social powerhouse is essential. Author information. Rebekah Radice.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Linkedin] The True Stories Behind the Web's Coolest Content
    Taking a cue from VH1''s Behind the Music , we''ve teamed up with our pals at LinkedIn to bring you Behind the Content. Section 8: The Sophisticated Marketer''s Guide to LinkedIn (LinkedIn). LinkedIn Marketing Solutions takes the advice of ‘think like a publisher’ to a whole new level. Behind the Music.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Linkedin] Employers Will Not “Like” This!
    Facebook | Google+ | LinkedIn |. 'Is is not uncommon to read Facebook posts from “friends” complaining about their boss or work situation.  Are those comments simple “venting” among friends?  While the answers to these questions are … Continue Reading. Author information. James Wu. James Wu.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Linkedin] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. That''s what happens often in LinkedIn Groups. Social Media
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Linkedin] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. Bueller ?
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Linkedin] Bank Marketers: Be As Smart As Amazon
    Learn more about Martha , or connect with her on LinkedIn or Twitter. Learn more about Martha , or connect with her on LinkedIn or Twitter. Learn more about Martha , or connect with her on LinkedIn or Twitter. If only the Retail Banking world would take a few lessons…. Recognize Me. Recommend Something Relevant.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Linkedin] Inside Sales Training: How Invested Should We Be in Human Interaction?
    Follow him on Twitter and connect with him on LinkedIn 'Sales Prospecting Perspectives is pleased to bring you a guest post from David Brock, sales consultant and President at Partners in EXCELLENCE , where this post was originally published. Annually, billions are invested in sales skills training. How do I close the customers?”.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Linkedin] Three Tips for Making YouTube the Number 1 Social Media Site
    Twitter | Facebook | LinkedIn |. 'As I mentioned last month, YouTube and Facebook are neck and neck for the top spot in social media in terms of unique traffic. The numbers from July are in, and Facebook is, again, the largest social media site. Author information. Jayson Duncan. He has created videos for Fortune 50 companies. YouTube
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Linkedin] 20 Amazing Examples Of Brand Content Marketing Hubs
    After making this request, I received some  great examples from my friends and even some strangers on Twitter and Linkedin. Check it out: they use attractive licensed content from well-known publishers to post on Linkedin. think it often helps brands who might need that little push into content marketing, to see what others are doing.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Linkedin] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Of course, you should also encourage coworkers to promote your event via other networks -- like LinkedIn, Facebook (if applicable), and email. 'Events are having a moment -- especially with our very own INBOUND conference right around the corner! Each aspect is an important element in what you hope will turn out to be a well-oiled machine.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [Linkedin] How WebMD Has Changed B2B Marketing Forever
    Increasingly, B2B firms are learning that simply having all the online visibility tools – company blog, Twitter account, Facebook page, LinkedIn profile, etc. As depicted below, the survey revealed that the average customer had completed nearly 60% of the purchase decision-making process prior to engaging a supplier sales rep directly.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Linkedin] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    On LinkedIn or Twitter? Join us on LinkedIn and @HingeMarketing. 'Did you know you’re being watched? Your technology firm is under online scrutiny by prospective clients—at least, it should be. How is it written? Is it easy to skim? Is it intuitive what a user should do next? We’re not all top-notch writers. Teach.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 2, 2014
    [Linkedin] Messages Nonprofits Can Use to Raise Awareness
    Twitter | Google+ | LinkedIn |. 'Last month I encouraged you to stop focusing on the medium (the package into which you stuff your content) and to begin making the message (the “goods” you have that will be useful and relevant to your target audiences) your center of attention. Author information. Claire Axelrad. Claire Axelrad.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 2, 2014
    [Linkedin] Advice for Job-Seekers – Go Beyond the Resume!
    Just go to LinkedIn, apply for a job and your phone would ring to schedule an interview. Despite the fact that I have a record number of LinkedIn endorsements (45) and a stellar resume – I received dozens of rejection notices. Just go to LinkedIn, apply for a job and your phone would ring to schedule an interview.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Linkedin] The Hidden Costs of Content Marketing
    It costs however much you paid to produce it, plus the time you spent not convincing your Squirrels to use it, plus the time you spent uploading it to the Intranet, website, sales portal and LinkedIn page, plus the opportunity cost of not using it, plus the cost of asking why nobody used it, plus the lost sales that resulted from not using it.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 1, 2014
    [Linkedin] 4 Marketing Minds You Ought to Hear From at Modern Marketing Experience Europe
    Eóin White, Global Marketing Operations, LinkedIn. 'London calling! We’re gearing up for a very special event, Modern Marketing Experience Europe , 14-16 October 2014. The event agenda is packed full of modern marketing best practices, proven tactics, and real examples from peer organizations learning, growing, and thriving!
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 1, 2014
    [Linkedin] Labor Day
    If you think filling out LinkedIn job listings and submitting resumes, you are missing something very important. 'Jeff Ogden of Find New Customers , the award-winning marketing expert, wishes a great holiday to you and your families. Tomorrow morning we have a great post for job seeking college grads. Filed under: Advertising. Advertising
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Linkedin] Talking LinkedIn Strategy with Mark Amtower
    had just such an experience recently when I appeared on Mark Amtower’s Amtower Off Center to talk about what makes an effective LinkedIn strategy. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level. Building a LinkedIn strategy to effectively positioning yourself as a leader in different industries.
  • HINGE MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Linkedin] Hinge’s Fab 5: August 2014
    On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in August. Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1. Kevin Bloom, Hinge Marketing.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Linkedin] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Twitter | Facebook | Google+ | LinkedIn |. 'The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally.
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] Why You Still Need a Content Marketing Strategy for B2G
    Get a sense of the market by joining the LinkedIn Groups for Government Market Master, The Federal Contractor Network, and reading FedBizOpps. On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. 'How much of $462 billion do you need to be successful? Nail Down The Overall B2G Strategy.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] Why marketing is more important than sales
    LinkedIn? 'Touchy subject this one, but one i feel compelled to address. firmly believe that marketing companies and agencies have an amazing opportunity to be had in the near future and this is because marketing is more important than sales. So where does this leave sales people and departments? On twitter or facebook? Events
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] 5 Problems with B2B Marketing…and How to Fix Them
    While some social networks don’t work for everyone, LinkedIn is one platform where almost any industry can excel in. LinkedIn is just providing a different platform to reach even more people in a digital way. 'B2B marketing isn’t a perfect industry (what industry is?), It’s Not Original. This is where creativity comes in.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] How to Drive Traffic From Social Media Contests
    LinkedIn |. 'Social media offers the perfect platform for running contests. They help you stand out and reach your audience effectively and quickly (particularly as most competitions have a time-stamp). If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. Lilach Bullock.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] The Marketers First Virtual Event – Are You Ready?
    If you haven’t already heard about the event, here’s the low-down: Marketo is hosting marketing’s largest virtual event ever, with a half day’s worth of content and best practices, 20+ sessions, 200 thousand attending marketers, and marketing masterminds from leading companies such as Zappos, Google, Twitter, LinkedIn and many more.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] Step 3: What you do when a visitor to your website is NOT ready to buy?
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! 'The answer: Lead Nurturing. Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Sales looks for Mr. Right Now. Great line! They simply don’t have the patience to earn trust.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] 10 Expert Tips On How To Achieve Content Marketing ROI
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World  taking place in Cleveland in just 2 weeks.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Linkedin] Your Leads Are Annoyed With You: Here's Why [Data]
    Source: 2014 Hubspot & Linkedin Survey ). 'When your job is to generate and nurture new leads like it is for pretty much every marketer and salesperson, it can be all too easy to think of every new lead as just another number on a waterfall report or just another name on a call list. Probably not. The Stats. Lead Nurturing. Social Media.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin] How to Identify Buyer Personas for Professional Services Marketing
    For example, LinkedIn doesn’t have the same user base as YouTube or Google+– but those may be viable marketing options depending on the audience. On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. 'Developing a content marketing strategy can seem intimidating. How do you begin?
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin] 3 Highly Effective Word-of-Mouth Marketing Tactics
    He does have a LinkedIn profile and a LinkedIn group, but I’ve never engaged with them on LinkedIn,” Fay explains. 'Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face. Have a good founding story.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Just create your own show!” I nearly died from my injuries.l.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Linkedin] How To Chop Up Your Webinar Content
    But if you’re targeting a specific, more professional audience, LinkedIn might be the way to go, even if it has a lower lead volume with the highest cost of acquisition. Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. And she loves helping them do it.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] 8 Clever Ways to Triple Your Content Output (and Traffic)
    After its LinkedIn acquisition, SlideShare has become a very popular way for professionals to view and enjoy content. Thanks LinkedIn! To get started with LinkedIn publishing, you’ll have to see if you have access first (it''s slowly rolling out to all members at the moment). Unfortunately, the sudden flood rarely happens.
  • LEAD411  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] B2B Email Lists Buy Guide
    For example, Linkedin is a high quality data provider correct? You would be amazed at how many people named “Pat McGroin” and “Ivanka Tinkle” have profiles on Linkedin. So even Linkedin has tons of bad data. 'Are you looking to buy a b2b email list for sales & marketing, but want to make sure you receive high quality data?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Being Active on Social Media does NOT make you a Marketing Company!
    On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company. Love comments here.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] 5 Ways to Create an Engaging Customer Experience
    LinkedIn |. 'Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz. Customer Experience Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Where do you begin in Content Marketing? Answer: Know your Buyers
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Many were on social media – Twitter, Facebook, LinkedIn, etc., 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. highly recommend you attend this event, by the way.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Why You Need an Editorial Calendar for Social
    It isn’t easy keeping track of which ebook you’ve already tweeted about, or which event you’ve already advertised on LinkedIn, especially if you have multiple people on your team. Regardless of which category your company falls into, an editorial calendar is what you need. But why should you even bother with an editorial calendar for social?
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] How to Promote Your Social Contests to Lure More Subscribers
    LinkedIn |. 'Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! You even had the Terms and Conditions written by a real attorney instead of copying it from somewhere. Still, it didn’t work, despite your best efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Linkedin] The business case for content marketing consistency
    Connecting through Instagram photos, LinkedIn updates, and YouTube videos are great ways to provide a consistent presence. 'Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. She was such an impressive young woman. She would never say a word.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Linkedin] The New Reality for Architecture, Engineering and Construction Marketing
    On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. 'Last month, San Antonio was the meeting ground for hundreds of professional services marketers and business development professionals. With some reflection time, I’ve internalized the conference theme of “power: play.” Diversity grows.
  • HINGE MARKETING  |  MONDAY, AUGUST 25, 2014
    [Linkedin] Visible Expert Profile: David Meerman Scott
    On LinkedIn or Google+? Join us on LinkedIn and follow us +HingeMarketing. 'At Hinge we have been studying Visible Experts℠, people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” David discovered that entrepreneurship suited him.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Linkedin] How to Meet an Event Speaker Without Making a Fool of Yourself
    On LinkedIn, it''s easy to see if you and another person have mutual connections. In January 2014, LinkedIn added the "How You''re Connected" tool that shows you a list of mutual contacts demonstrating how a person''s connected to you. DO: Send them a personalized invitation to connect on LinkedIn. Let''s grab a drink later!
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 25, 2014
    [Linkedin] Psychological Triggers in Email Marketing for Social Media
    LinkedIn | Pinterest |. 'It has been said that email marketing is one of the best strategies, if not the only one, you should be using. In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. Author information. Wade Harman.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [Linkedin] The Importance of Personalization in BtoB Marketing today
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! 'Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. If you want marketing results, you need to personalize the content you send out. Read it here. Why is personalization so important today?
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Linkedin] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    LinkedIn. billion total shares generated by the articles in our study, LinkedIn accounted for slightly more than 59 million, making them the fifth-most active platform for content sharing among users. Based on the analysis below, Pinterest and LinkedIn emerged as sharing the most positive content of the social networks. Twitter.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Linkedin] Six Great (and brief) B2B Reads for Labour Day
    Awesome Ideas Content Marketing Metrics & Measures Social Media B2B marketing bizmarketer content marketing corporate overlords Elizabeth Williams great links Keebler Elves linkedin social media 'At some point this week, a few parents will discover the remains of the final school lunch from last June deep in the bottom of a backpack.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Linkedin] How Did That Banner Ad Get To Your Website?
    B2B topics; lead nurturing, native advertising, LinkedIn advertising. 'If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Linkedin] The Do’s and Don’ts of Lead Nurturing in Professional Services
    Don’t immediately connect on LinkedIn : Extending an invite to someone immediately after getting off the phone with them is not recommended. Discretion should be used when connecting on LinkedIn. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. No, this isn’t a joke.it
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Linkedin] In content creation overload? Here’s what to do.
    You can post these “wow statements” as LinkedIn updates, tweets, Google+, and Facebook posts. 'Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Create an ebook. Right? Content Marketing
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [Linkedin] 5 Marketing Lessons Learned from marketing Find New Customers
    Even connect with people on LinkedIn, but take the time to personalize your LinkedIn invitations. 'Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. By the way, I came up with this campaign as I was badly hurt and in the hospital.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Linkedin] A Brief History of Marketing Technology (and Social Media Marketing)
    These include Twitter, Instagram, Pinterest and – for professionals – LinkedIn. Each LinkedIn Discussion Group has its own topic, professional focus, and members. 'Up until the Industrial Revolution, all goods were made by hand. Technology often brings change. The price of yarn fell, angering the large spinning community in Blackburn.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Linkedin] How to Use SlideShare for B2B Lead Generation
    And because SlideShare is now owned by LinkedIn, it’s simple for B2B audiences to both find and use it. There’s even an app to feed SlideShare content to your LinkedIn profile. 'Experiencing a plateau in leads? Consider this. There’s data to support higher growth for firms that generate more leads online as well.
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