• WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Linkedin] 15 Steps to Building a Better Facebook Contest
    Twitter | LinkedIn | 15 Steps to Building a Better Facebook Contest by Jim Belosic - Maximize Social Business. 'Facebook contests are a proven way to drive engagement and boost visibility. That’s why so many companies run them. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Facebook
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Linkedin] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. But to be successful with LinkedIn marketing, you need to follow some important rules, like: Get started now. Lots of people talk about using LinkedIn effectively, but relatively few make it happen. Don’t put social items on LinkedIn.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Linkedin] Recruitment : The Success of a Social Referral Program
    Twitter | Facebook | LinkedIn | Recruitment : The Success of a Social Referral Program by Laurianne Laval - Maximize Social Business. 'More and more brands are creating their own serious games to recruit the talent of tomorrow ( L’Oreal, Orange, Danone … ). But does serious gaming belong in business? Social Recruiting
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Linkedin] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    LinkedIn. Just like Twitter, LinkedIn also allows people to click through SlideShares without leaving their news feeds. Instead, grab the full URL with tracking tokens attached (so you aren’t losing out on analytics), and then paste that into your LinkedIn status update window. You''ve uploaded a few presentations.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Linkedin] The Social Media Manager's Guide to Staying Organized
    I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. 'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. How on earth do busy social media managers keep their ducks in a row?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    –Eoin White, LinkedIn. – Eoin White, LinkedIn. 'The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe. “Most CEOs don’t know how to do it, but are recognizing [modern marketing] as an area of important investment.” David Coulthard.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] 20 Tools for Creating and Delivering Amazing Presentations
    Because it already has a built-in audience, you can easily distribute your presentation out to lots of people -- and those people can embed your SlideShares on websites and blogs, or share them on LinkedIn, Twitter, Facebook, etc. 'If you''re in business, you need to know how to create captivating presentations. 1) Canva. 2) PowToon.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] The Very Simple System For Picking Your Trade Shows
    Awesome Ideas Branding Trade Shows B2B marketing bizmarketer branding corporate overlords Elizabeth Williams linkedin planning sales squirrels trade shows 'Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Why do we bother? Brand is why we bother.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] Draw Me a POEM: Define Media Influence
    Twitter | Facebook | Google+ | LinkedIn |. 'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Author information. Raymond Morin. Raymond has written for several French magazines over the past 15 years.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] My Top 25 Social Media for Business Quotes
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | My Top 25 Social Media for Business Quotes by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Quotes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    Follow him on Twitter @JamesHahnII or LinkedIn. 'By James Hahn II, {grow} Community Member. July 15th, 2014 will forever live in infamy. That is the day Weird Al Yankovic debuted at number one on the Billboard 200 for the first time. His parodies of Robin Thicke’s “Blurred Lines” and Pharell Williams’ “Happy” were immediate hits.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Linkedin] Research to Revenue: How to Master Social Selling
    So if they go to LinkedIn to consume their industry information, be there. Does your LinkedIn profile scream “QUOTAAA CRUSHERRR”? 'People don’t like to be interrupted. They don’t like to be ‘pitched’ and they certainly don’t like to be cold-called. These opinions are more prevalent in millenials than any other generation. Research.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    Manufacturing buyers find social media, with the exception of YouTube and LinkedIn, a waste of time or feel neutral about it as a business tool. 'If you’ve been following me a while, you’re probably wondering, “Why are you writing about manufacturing all the time now?” ” Well, haha, I have this little secret.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] 10 Reasons Social Logins Could Be a Game Changer
    Yahoo (11 percent) and Twitter (5 percent) were third and fourth, with LinkedIn, Pinterest and Amazon and others sharing the remaining 2 percent. 'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. What are the benefits of using a social login? More revenue. Referrals.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Are people trying to befriend you on LinkedIn or on other professional sites? Influencer Marketing Social Media Marketing Webinars Biznology Webinar chris abraham digital influencers Digital marketing Facebook Google linkedin smm social media social media marketing social media strategy Training twitter Webinar Yes you should. Really.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] How to Create a Unique Social Hotel Experience
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 15, 2014
    [Linkedin] The Chasm of Expectations Between B2B Marketers and Buyers
    recently attended LinkedIn’s Tech Connect 14 event. LinkedIn’s event opened with a presentation by Salman Khan, founder of Khan Academy. Reasons LinkedIn Has Lost Its Luster 10 Reasons Twitter is essential to your content marketing plan. recently attended LinkedIn''s Tech Connect 14 event.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Linkedin] How Should B2B’s Spend PPC Dollars?
    LinkedIn. LinkedIn is the best social network for lead generation because it allows you to target qualified people. 'All too often we hear from B2B companies who are either unsatisfied with PPC campaigns or have decided that PPC just doesn’t work for them. Remarketing. Remarketing is one of the biggest opportunities for B2B companies.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Linkedin] How to Build Your Influencers in Social Media
    No, LinkedIn isn’t enough. Be willing to be smart for free for any platform that will accept you as a topic expert: Forbes, Huffington Post, Fortune, Business 2 Community, Biznology, Socialmedia.biz, Social Media Today , Social Media Monthly, and even onto LinkedIn. It’ll probably be a lot different than you’d expect.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 14, 2014
    [Linkedin] Social Content Marketing Planning for a Live Event
    Twitter | Facebook | LinkedIn | YouTube |. 'I find it interesting, and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like “in real time” reporting of live events has become somewhat of a speciality, or subset, inside social media marketing.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 13, 2014
    [Linkedin] A Story About Why Building Credibility Matters When Teleprospecting
    Read her articles here and connect with her on LinkedIn here. 'The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. No, it wasn’t a used car salesman, and no, it wasn’t one of those ladies at the perfume counter who sprays before asking. Could you transfer me to your marketing department?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  MONDAY, OCTOBER 13, 2014
    [Linkedin] I Hate LinkedIn Profiles Like This.
    'Every time I do a Sales Acceleration workshop with a new client, I go to LinkedIn to check out the profiles of people who will be attending. Using LinkedIn Invariably, I see Summary sections that read like this: Big Deal''s innovative solutions are blah, blah, blah. Our extensive client list includes these marquis organizations.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Linkedin] Great work with Find New Customers client Mintigo yesterday
    Finally, I told Sophia that I am connected with their CEO, Jacob, via LinkedIn, but can she talk me up among the management team? 'Happy clients are the key to a growing business. Yesterday, I was working with their content marketing expert, Sophia Wong. ”  She asked me to send her a draft and I did. Thanks, Sophia. What do you think?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Linkedin] Q&A with Ann Handley: Because Every Marketer Writes!
    We create content on LinkedIn, or Twitter, or Facebook. 'In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. and author of the new book, “Everybody Writes.”
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 10, 2014
    [Linkedin] Find out How Much Traffic Pinterest Drives to Your Site [VIDEO]
    'Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic you’re getting from it? In this short video, we show you how to use UTM ( Urchin Tracker Module ) codes so you can easily see exactly how much traffic you get from the image-centric social site. © 2014, VerticalResponse Blog.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Linkedin] 3 Social Media Functions SEO Tools Can Help With
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. 'This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. While many marketers are […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Linkedin] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    'How much ROI are you receiving from your LinkedIn profile? This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? How many LinkedIn Groups are you a member of? have 500-999.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, OCTOBER 9, 2014
    [Linkedin] One Mind-Boggling Sales Statistic
    'Two weeks ago I spoke at LinkedIn''s SalesConnect Conference in San Francisco. Over 500 sales leaders came to learn more about leveraging LinkedIn to drive revenue. Mike Derezin , VP of Sales at LinkedIn, shared one statistic that was mind-boggling: Sales professionals who use social selling are 51% more likely to exceed their quota.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Linkedin] Using SlideShare to Boost Your PR Efforts
    The company was acquired by LinkedIn in May 2014 and the tight integration between the two means that for PR, SlideShare is worth consideration. Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Using SlideShare to Boost Your PR Efforts by Maggie Patterson - Maximize Social Business. Media Relations
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Linkedin] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. LinkedIn. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. 'You can find Jeff Ogden, President of Find New Customers , nearly everywhere. YouTube.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] New Frontiers in Data Driven Marketing
    We’ve seen this coming for some time but it’s now much more obvious as marketing automation vendors like Oracle and Adobe , display ad targeters like Bizo (now part of LinkedIn ) and Demandbase , and even tag managers like Signal (formerly BrightTag) and Tealium come at the challenge from different directions. Extract meaning from big data.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] Why Outbound Prospecting Still Matters -- Now More Than Ever
    Follow him on Twitter and LinkedIn. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Gareth Goh , Content Marketing Manager of InsightSquared. Inbound, inbound, inbound. And they should be focused on inbound! HubSpot pioneered the concept of Inbound Marketing and they have now built an entire industry around it.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] New Blogger Outreach Research Reveals Insights for Marketers
    Kristen on Google+ | Twitter | Google+ | LinkedIn | New Blogger Outreach Research Reveals Insights for Marketers by Kristen Matthews - Maximize Social Business. 'I love data, stats and research so I was uber excited to find some new blogger outreach research and of course; I had to share! Blogger Outreach
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 8, 2014
    [Linkedin] How to set up a Social Media Command Center
    Follow him on Twitter and LinkedIn. 'By Rick Wion, {grow} Community Member. Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. Start with the why. Real-time marketing and engagement during events. Customer service. Customer insights and analytics.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Linkedin] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. Twitter. Facebook.
  • ANNUITAS  |  TUESDAY, OCTOBER 7, 2014
    [Linkedin] Who Are Your B2B Buyers?
    Maybe not even LinkedIn…so don’t assume they are. You would be surprised by the number of marketing and sales executives that are not engaged in social media, including LinkedIn. 'Do you know who and where your buyers are? What types of content they consume? What their main pain points are? What industry events they attend?  Come on.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Linkedin] 3 Top Social Automation Tools
    ” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 7, 2014
    [Linkedin] Full Disclosure: Why It Matters to Social Media Marketers
    Twitter | LinkedIn | Full Disclosure: Why It Matters to Social Media Marketers by Kyle-Beth Hilfer - Maximize Social Business. 'When is the last time you actually read any of the mouse print that flashes on your screen during a television commercial? Hilfer graduated with honors from Yale College and Harvard Law School.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    The report also found that almost 100% of all respondents (94%) utilized LinkedIn to distribute content, which was also rated as the most effective B2B social platform. 60% of respondents who had actual documentation rated their strategy as highly effective , versus only 32% of those who had no documented strategy (or no strategy at all).
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] The Big List of Inside Sales Messaging Statistics
    96% of sales professionals use LinkedIn at least once a week and spend an average of six hours per week on the professional networking site (The Sales Management Association). The best time to post on LinkedIn is during business hours , Monday through Friday from morning to midday. Want that toolkit? You can download it here. ).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] How Axial Ramped Up Deliverability and Measurement Strategies
    For example, Axial was able to collect the data from LinkedIn and Google ads into Salesforce via Eloqua – and support the collection of valuable information to help guide future ad purchasing decisions. The team discovered that impressions and click throughs were similar on both ad platforms, but close rates were 40% higher on LinkedIn.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] Essential Social Sales Habits + Tools = Success
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. 'When you come right down to it, there are only two simple, but critical, tasks in selling and those are to find and then to convert and your habits must support these activities. There is nothing beyond that we really need to focus on. Simple. […]. Author information. Craig Jamieson.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] How to Make it Rain: Part 2
    You can also leverage LinkedIn Groups or your internal community platform. 'Author: Julie Ritchie You may have read my first blog post on this topic, How to Make it Rain in the Marketing Department: Selling Event Sponsorship for Beginners , which covers the basics for getting a sponsorship program off the ground. 2)    Offer a Discount.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    94% of B2B Marketers use Linkedin to distribute their content. 'The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. The entire report is embedded at the end of this post.
  • VIDYARD  |  MONDAY, OCTOBER 6, 2014
    [Linkedin] How to Build Expert Status with Online Video
    tools and the most commonly used tool was LinkedIn, with almost universal adoption. 'For some time, high-profile leaders across industries have used video to power their brand and build visibility. So how are they using it, and how does video fit into the toolkit of today’s fastest-rising experts? Understanding Visible Expertise. Figure 1.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 3, 2014
    [Linkedin] How to Get Your Real Estate Business Started on Instagram
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | How to Get Your Real Estate Business Started on Instagram by Rebekah Radice - Maximize Social Business. 'With over two hundred million active monthly users, Instagram has claimed its spot at the top of the social media pile. Social Media for Real Estate
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 3, 2014
    [Linkedin] How Changing Sales is Impacting Your Business (without your knowledge)
    Rather than training them in features and benefits of your company offerings, you need to teach them to read a 10-K report and bios on LinkedIn, for instance, so they can discuss the profit changes possible and competitive advantages with your company offerings. That’s important for smaller businesses in this noisy world of today.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Linkedin] 10 Fresh Ways to Get Better Results From Your Blog Posts
    6) Syndicate your post on LinkedIn and other websites. LinkedIn can be a great place to syndicate your content because anything you publish there is automatically pushed out to everyone in your network and could be featured in one of the many topical LinkedIn channels. 'Congratulations! You''ve published a blog post. Right?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 2, 2014
    [Linkedin] #ProspectingChat: Sales Messaging with John Golden of PipelinerCRM
    What is your advice for social selling on LinkedIn? What about LinkedIn? 'Who''s excited for this month''s #ProspectingChat ? Over at AG Saleswork''s Twitter account , we''ll be sharing inside sales messaging do''s and don''ts for your team. We''ll ask for your examples of faux-pas messaging and of stellar, helpful messaging.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Linkedin] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    Claire Axelrad | Twitter | Google+ | LinkedIn | 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits by Claire Axelrad - Maximize Social Business. 'In The Remarkable “Wet Blanket Challenge” Roger Craver and Tom Belford write about those who are pooh-poohing the Ice Bucket Challenge, claiming that it was a product of pure luck.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] 4 Paid Content Promotion Tactics for Manufacturers
    Manufacturers should also consider paid advertising on LinkedIn, if that’s where your audience is. 'You know your manufacturing audience. You spend three hours carefully crafting a piece of content you know your audience will love. Deep breath. It’s out there. It’s live. So now it’s time to sit back and watch it take off. Outbrain. Good luck!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    LinkedIn and Twitter are not only vehicles for building your brand or product story; they’re also real-time news feeds that keep salespeople up to date on industry trends, who is working with whom, big news, etc. LinkedIn and SalesLoft: Your Ultimate Tools for Sales Prospecting Lightweight CRM. Social Media. Follow him on Twitter.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    James Wu | Facebook | Google+ | LinkedIn | Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit? 'A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.”  Wu contributes a monthly column on Social Media and Employment Law.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    Stupid Ideas Trade Shows B2B marketing bizmarketer branding Elizabeth Williams Funnel of Love linkedin porcupines sales squirrels Sales-rejectable leads trade shows 'Sales squirrels ignoring you? Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. ” “Everybody will be there”.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Linkedin] 10 Things B2B Marketers Should be Doing on LinkedIn
    'It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Here are 10 things you should be doing on LinkedIn right now. 4.    Publish on LinkedIn.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin] Clueless Hiring Managers – Check out this example
    also know social media and I have over 6,100 twitter followers (all real people) and over 45 LinkedIn recommendation too. 'For the role of Chief Sales and Marketing Officer. Dear Jeffrey, Thank you for the interest you have expressed in the Chief Sales and Marketing Officer position and in employment with Atrion Networking. What do you think?
  • THE ROI GUY  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin] Join the Discussion: "Value Marketing and Selling" LinkedIn Group
    'We have launched a new Value Marketing and Selling group on LinkedIn. Alinean challenger marketing challenger selling discussion group Frugalnomics LinkedIn Pisello ROI the challenger sale Value Marketing Value Selling This is an open group where we can all help in the adoption of best practices in marketing and selling with value.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content? 'Two weeks ago, I entered the Boston Exhibition and Conference Center in awe. talked to Boston businesses about how they’re using inbound methodology. Their biggest emphasis?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin] My Top-5 Most Compelling Apps
    You can also queue up lots of content that you can then share over all of your social platforms, including Facebook, LinkedIn , Twitter, and Google+ as well as Facebook Pages, LinkedIn Company Pages, and Google+ Pages (and maybe even LinkedIn and other Groups, maybe?). Circloscope. Unfollow by any metric you choose. FullContact.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin] The Power of Emotion in Online Video
    Twitter | Facebook | LinkedIn | The Power of Emotion in Online Video by Jayson Duncan - Maximize Social Business. 'People make buying decisions based on emotion, not based on how rational it is. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Video
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin] What we can learn from kids going back to school
    Get active in a LinkedIn group, take an online course or go to a seminar that will help you do your job better. 'My grandkids went back to school last month, and after having a very active summer, I asked them if they were looking forward to going back to school. But at the same time they were looking forward to learning something new.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin] A Simple Formula for a Stellar LinkedIn Recommendation [Quick Tip]
    When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. Here''s a quick little "template" you can use that makes for a LinkedIn recommendation that''s specific, honest, succinct, and helpful for the person you''re recommending. Awww, she has?!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Linkedin] Your social media strategy plan: Where do you START?
    If your strategy is to establish a voice of authority (you should) and have an opportunity for massive reach, Facebook posts or LinkedIn updates probably aren’t going to cut it. 'When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 29, 2014
    [Linkedin] Should Salespeople Prospect Anymore?
    LinkedIn: read my blog on Acumen Power Networking or ask me for it: Ken@AcumenMgmt.com. 'Should Salespeople Prospect Anymore? Several of the salespeople blamed marketing for not generating enough quality leads (ever hear that before?) First, it depends. What is your sales process? Are you territory based or open territories? Care to share?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Linkedin] Digital Marketing – What Are The Top Goals And Challenges?
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Web analytics. Email marketing platforms.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Linkedin] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
    New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram. 'Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. know how hard it is to keep up with all the changes. There''s a lot going on in that world. Starbucks is one of these brands. Mazama.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 29, 2014
    [Linkedin] 5 Tips for Inside Sales Reps When on the Phone with New Prospects
    Here is a short checklist to complete when researching prospects: Does he or she have a LinkedIn? Connect with her on LinkedIn. 'Sales Prospecting Perspectives is pleased to bring you a post from Gillian Sontz , Business Development Representative at AG Salesworks. They''ve never heard of you before. Have a plan of action.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 29, 2014
    [Linkedin] Reaching China’s Wealthy Millennials on Social Media
    Twitter | Facebook | LinkedIn |. 'Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. Author information. Miguel Roberg. Chinese Social Media
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Linkedin] 6 Ways to Pull Off Anonymous Personalization People Love
    After you select social media from the list, you will have the option to click into 2nd level sources including Facebook, Twitter, and LinkedIn. 'Marketers personalize emails to provide recipients more relevant content. Sales prepares demos specific to a prospect’s interests. 1) Show mobile viewers mobile-friendly content.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 27, 2014
    [Linkedin] Fixing the Appalling State of Marketing in Florida
    You need to do marketing and that’s not just being on Twitter, Facebook and LinkedIn.  'Asking «COMPANY_NAME» 5 direct marketing questions. We’re fixing this problem, by bringing the Business Marketing Association to Tampa, headed by Jeff Ogden, President of Find New Customers. You can check it out here. link]. 20 points). 20 points).
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 26, 2014
    [Linkedin] The 5 Most Important Questions Hiring Managers Should Ask – but Don’t
    How many Twitter followers and LinkedIn recommendations do you have? 'Hiring managers are making a big mistake – they are asking the wrong questions. Most often they want to know your role and for whom you worked. But that’s the wrong question. But my experience – more than once – has shown this to be a big mistake.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 25, 2014
    [Linkedin] Social Media For Manufacturers
    LinkedIn. 'Rachel Kerstetter, PR Engineer. Awhile back, we presented a webinar on social media for industrial manufacturers. Many in our clients’ industries wonder if social media is worth their time, and we typically say yes. Social media is a broad and sometimes intimidating part of marketing. SlideShare. Blogs.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Linkedin] The Psychological Significance of the First Impression in Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Significance of the First Impression in Social Media by Wade Harman - Maximize Social Business. 'You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. Social Media Psychology
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Linkedin] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Linkedin] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    recent LinkedIn internal study reported that 1 in 3 Millennials have texted their boss outside of work for a non-work-related issue compared to only 10% of the boomer generation. Watch her millennial video , follow her on Twitter , connect on LinkedIn , and join the conversation on Inside Sales 2.0 Trends Talk LinkedIn Group.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Linkedin] Six great blogs for B2B Marketers
    His organization also manages a thoughtful and wide-ranging discussion on the B2B Lead Roundtable group on LinkedIn. B2B Marketing Content Marketing B-to-B marketing B2B Lead Roundtable B2B marketing Brian Carroll linkedin Matt Heinz PointClear While this used to mean reading business books and magazines, today it means blogs.  Sewell.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Linkedin] Combine Pinterest and Email Marketing to Increase Sales
    Twitter | Facebook | LinkedIn | Pinterest |. 'If you are a business or service professional that targets women, you probably know that you need to get on Pinterest. With 70 million users (80% women), 23% of which use it once per day, Pinterest is fast-becoming a business must-have, especially for brands selling items online. Julia Campbell.
  • FATHOM  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin] Content Marketing World 2014: What We Learned
    Publish more through LinkedIn. People in your network will get those updates and also get emails from LinkedIn mentioning this, which creates more visibility. 'Image Credit: Content Marketing World. Earlier this month, I had the pleasure of attending Content Marketing World 2014 in my beloved hometown of Cleveland, Ohio.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin] How to Optimize Your LinkedIn Profile for Social Selling
    For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. But LinkedIn is a whole different ballgame for people in sales. Buyers use LinkedIn to identify people they can trust and want to work with.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin] Mizuno running long tail outreach marketing case study
    When it comes to unwanted email, people are nutters so people who have tried to obfuscate their contact info behind email forms, double-blinds, links to Linkedin, or even private registration, don’t deserve a cool pair of Mizuno running shoes anyway — and there are thousands more (on any topic you can imagine) who are not so anti-social.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 23, 2014
    [Linkedin] Are You Wasting Your Social Media Traffic?
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Are You Wasting Your Social Media Traffic? 'It’s all very well driving traffic to your website via social media but if the speed (or lack of!) is too slow it will drastically increase your bounce rate and can literally kill your traffic. by Lilach Bullock - Maximize Social Business.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [Linkedin] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    Similarly, respond to questions being asked on LinkedIn Groups and on Quora. 'Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry? Fear not. Here are seven ways to keep the good ideas flowing. Congratulations! You’ve launched a blog for your B2B company. Woo-hoo!
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Linkedin] 33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]
    It turns out that LinkedIn is one of the most powerful (yet often underutilized) social networks today. With a reported 313 million members, 40% of whom log in daily , LinkedIn is not a network to write off. And if you''d like to learn more about how to use LinkedIn, check out this guide.). 33 Tweetable LinkedIn Tips.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Linkedin] Why I Bet My Career On Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. We receive 5,000 marketing messages a day.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Linkedin] 27 surprising facts about salespeople who are Social Selling
    98% of sales reps with 5000+ LinkedIn connections achieve quota (source:  Sales Benchmark Index ). You are almost 5x more likely to schedule a first meeting if you have a personal LinkedIn connection (source: Sales Benchmark Series). Social selling is not hard selling. In fact, it’s the opposite. It’s not a buzzword.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Linkedin] 9 Tools to Help Fix the Customer Experience Gap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 9 Tools to Help Fix the Customer Experience Gap by Joe Ruiz - Maximize Social Business. 'My wife and I decided it was time to replace our washer and dryer. We used technology and our networks to determine the brand that would best suit our needs. Customer Experience Marketing
  • B2B MARKETING UNPLUGGED  |  MONDAY, SEPTEMBER 22, 2014
    [Linkedin] You Better Dance With Them What Brung Ya
    Branding Getting & Losing Business Stupid Ideas B2B marketing bizmarketer brand adjacency branding Elizabeth Williams Festival of Likes linkedin 'Is it time already for Apple’s Festival of Likes? What happens, though, when the lining up stops? You look next door, that’s what. Many airlines dabble in budget services (remember Ted?) or
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 22, 2014
    [Linkedin] The 5-point plan: how to increase marketing ROI from call conversions
    You can contact him on   LinkedIn   and   Google+. 'Guest post by Luke Rees. Every marketing executive wants to know when their efforts are getting through to consumers, and the online world is certainly making it easier to do so. Click-to-call tracking. Google recently announced they are offering this service free for their AdWords users.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 19, 2014
    [Linkedin] 8 Opportunities for Quality Conversations in Inside Sales
    Don’t forget social selling on LinkedIn. Although connecting with a prospect via LinkedIn may be a little out of your comfort zone, it doesn’t hurt to connect with those you have already had a conversation with. Inside sales reps have the same imperative: maximize time by qualifying prospects creatively. Make your emails different.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Linkedin] Unique Ways to Build Your Email List
    Facebook, LinkedIn and Twitter are good places to start with this kind of teaser. 'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 19, 2014
    [Linkedin] These 5 Facebook Strategies Will Prepare Your Business for the Holidays
    Twitter | LinkedIn | These 5 Facebook Strategies Will Prepare Your Business for the Holidays by Jim Belosic - Maximize Social Business. 'It’s September and my company, ShortStack, already has a couple months of planning for the holiday season under our belt. Too soon? Why isn’t the case the same for small businesses? Facebook
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Linkedin] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    Debbie Miller | Twitter | Facebook | Google+ | LinkedIn | Pinterest | Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing by Debbie Miller - Maximize Social Business. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller. Social Media for Hospitality
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Linkedin] 2 Steps to Develop Your Social Recruitment Strategy
    Twitter | Facebook | LinkedIn | 2 Steps to Develop Your Social Recruitment Strategy by Laurianne Laval - Maximize Social Business. 'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Social Recruiting
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