• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Linkedin] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Copyright © 2015 Contently. All rights reserved. How does.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Linkedin] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. According.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Linkedin] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Linkedin] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Linkedin] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Linkedin] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    Switch Video has produced more than 800 videos for clients, including LinkedIn, IBM, HP, Bayer, and American Express.  If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Now it’s time for more companies to follow suit. Why Video Rules the Content Marketing Roost. Simple.
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Linkedin] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    LinkedIn has become one of the most effective B2B marketing channels. In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook and Twitter. linkedinWe used to, as well.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Linkedin] Marketing strategy paperLinkedSelling – LinkedIn Marketing
    We work with you to design a strategic LinkedIn campaign that achieves your marketing and sales goals. Opentopic blog >> cabolezyno.dynu.com Strategy. There is no canned solution.Hi! I’m Kate. I’ve been a Digital Marketer for the last 5 years. One of the ways. Marketing ROI Cmo marketing roi
  • ANNUITAS  |  THURSDAY, JUNE 23, 2016
    [Linkedin] Straight from the Horse’s Mouth – Content Buyers Want
    Create a short survey to assess their challenges, post a quiz on LinkedIn, call them or schedule a brief in-person meeting while at an event to get their answers. Marketers in B2B create a lot of content. We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? So how to do that?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Linkedin] How to Find Influencers for B2B Online Marketing Campaigns
    LinkedIn’s Advanced People Search. LinkedIn Advanced People Search lets you view the profiles of professionals on LinkedIn. This is where LinkedIn search is especially helpful, as you can type in specific companies and job titles that you want to target. And how can you use it? BuzzStream Discovery Tool. What is it?
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Linkedin] Forward 2016, Day 1: Why Content Marketing ≠ Brand Storytelling
    LinkedIn’s direct publishing platform and Flipboard curation as a way to increase referral traffic. At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. However, the content space is noisy. Surgery became messy.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 22, 2016
    [Linkedin] Marketers need to play a stronger sales enablement role on LinkedIn
    Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. The post Marketers need to play a stronger sales enablement role on LinkedIn appeared first on Marketing Insider Group. Even though marketers have the […]. Social Media
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Linkedin] The Psychology of Color in Marketing
    Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. And LinkedIn is working “to connect the world’s professionals to make them more productive and successful.”. Patrick’s Day bottling). But it was profitable while it lasted. The primary colors. Green.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 22, 2016
    [Linkedin] Sell Me This Pen. Some Advice for Technology Marketers
    came across this update on LinkedIn which inspired this post.  Technology Marketers Need to Know How To Sell. Today, more than ever, technology marketers need to know how to sell. In fact, if a marketer doesn’t have experience selling it’s a key weakness…well actually an opportunity! Sell Me This Pen. Blog Featured General
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Linkedin] Why Marketing Agencies Need Enhanced Dashboard Reporting
    Enhanced dashboards, integrate with such platforms as  LinkedIn, Twitter, Facebook, Google AdWords, Google Analytics  and more to bring all their data to one interface. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. The result was data gaps and an incomplete picture.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Linkedin] Earned media influencer marketing demands your awesome
    It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. It is like sales.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [Linkedin] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    There are many different ways to do this – follow key influencers on social media, interview subject matter experts, participate in LinkedIn Groups or forums to build relationships with industry experts – but my favorite tactic is to attend tradeshows or conferences on behalf of clients to connect with people face-to-face. Final Thoughts.
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Linkedin] B2B Content Marketing and the End of the Company Blog
    Fueled by changing content discovery habits (namely, social media and mobile devices), some B2B companies are closing up shop on their natively hosted blogs and migrating content to sites like LinkedIn, Facebook, or Medium. The days of the company blog on the company website may be slowly coming to an end. Underlying Trends. ” he wrote.
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Linkedin] The Six Best Google+ Marketing Tools
    For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. But it can still be interesting place to hang out, and it may help with SEO.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Linkedin] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Linkedin] Get Your Blog On: 4 Steps to Blogging Success
    Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Author: Elaine Ip To blog or not to blog, there is no question. remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. Darn it, Google  you win again. Fueling demand generation. B2B or consumer?
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Linkedin] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    Beyond tweaking your resume and cover letter for the specific company and role, make sure all instances of your name on the internet -- including your LinkedIn profile, Twitter, Instagram, published clips, and portfolio -- tell a cohesive story. The average job search is a peculiar paradox. So how do you know if you're being too picky?
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Linkedin] Marketers Need to Play a Stronger Sales Enablement Role on LinkedIn
    Opentopic blog >> opentopic.com Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the. Marketing ROI Cmo marketing roi
  • JUNTA 42  |  SATURDAY, JUNE 18, 2016
    [Linkedin] This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
    In this week’s episode, Robert and I discuss Microsoft’s purchase of LinkedIn and how every media outlet missed the most important angle. Microsoft buys LinkedIn (11:04): LinkedIn has been acquired by Microsoft. The post This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree? Ready?
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Linkedin] Marketers Need to Play a Stronger Sales Enablement Role on LinkedIn
    Opentopic blog >> opentopic.com Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Linkedin] Marketers Need to Play a Stronger Sales Enablement Role on LinkedIn
    Opentopic blog >> business2community.com Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Linkedin] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    If you engage with these leads through other marketing channels, like LinkedIn or email, their impact is not considered by AdWords. Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. We will sort through those details and unpack the impact of this product for B2B marketing measurement.
  • CONTENT STANDARD  |  FRIDAY, JUNE 17, 2016
    [Linkedin] What Is the ROI of Native Video Ads in 2016?
    For example, LinkedIn’s native advertising has grown by more than 80 percent in the past year, while its banner ad solutions have seen revenues continue to decline. To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook. For many brands, the biggest obstacle is one of cost.
  • KAPOST  |  FRIDAY, JUNE 17, 2016
    [Linkedin] 3 Ways Marketing Leaders Can Optimize Their Content Budgets
    You could promote it on Facebook or LinkedIn with ads, share it with your sales teams to help win over new business, or distribute it to your existing customer base by bundling it into your support workflows. By now, you know that content is the future of marketing. But there are challenges that can get in the way. Pre-plan content use cases.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Linkedin] The Case for B2B Marketing on LinkedIn [Infographic]
    And the most important social platform for B2B, according to research, is LinkedIn “More than 430 million professionals gather on LinkedIn making it the most effective place for B2B marketers to engage with decision makers, influencers and. Marketing ROI Cmo marketing roi
  • HINGE MARKETING  |  THURSDAY, JUNE 16, 2016
    [Linkedin] How to Grow a Business: 3 Research-Backed Insights
    Drop me a line in the comments below, LinkedIn , or my bio page ! Our 2016 High-Growth Study uncovered practical lessons on how to grow a business in the professional services arena. Hinge’s goal is to understand what these high-growth companies do differently and share that insight with other professional services firms. So let’s dig in.
  • OPENTOPIC  |  THURSDAY, JUNE 16, 2016
    [Linkedin] The Case for B2B Marketing on LinkedIn [Infographic]
    And the most important social platform for B2B, according to research, is LinkedIn “More than 430 million professionals gather on LinkedIn making it the most effective place for B2B marketers to engage with decision makers, influencers and. Marketing ROI Cmo marketing roi
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Linkedin] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Content marketing superstars such as Jay Baer, Joe Pulizzi, and Lee Odden all leveraged LinkedIn to build their multimillion-dollar companies.
  • VIEWPOINT  |  WEDNESDAY, JUNE 15, 2016
    [Linkedin] Is Anyone Leading Lead Management?
    Social Media Department – blog, Twitter, Facebook, LinkedIn, iTunes, YouTube and Pinterest, to name just a few. Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. Sales lead management is a tough subject to truly get your arms around. Content Agency.
  • VIDYARD  |  WEDNESDAY, JUNE 15, 2016
    [Linkedin] Vidyard Engage Extends the Power of Video to B2B Sales, Support and Customer Success
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers. Vidyard Engage makes it easy to send videos natively from Gmail and Outlook and understand the digital body language of viewers. About Vidyard.
  • ACT-ON  |  WEDNESDAY, JUNE 15, 2016
    [Linkedin] Agency Focus: How Content Marketing is Changing, & How to Measure It
    Social Media Tools – participation in channels like LinkedIn, Twitter, etc. 2. When it comes to content marketing, art + science = measurable success. Since you’re reading this blog post, you probably know the importance of content marketing, and getting the right content to the right person at exactly the right time. Agency leaders agree.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Linkedin] How to Master Local Lead Generation
    Facebook and Twitter are usually safe bets, whereas LinkedIn works better for B2B businesses and Instagram is effective for younger audiences. Local communities are the first customers of almost every business, regardless of what industry they may be in. Why Target Local? Keep in mind that local marketing can be a double-edged sword.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Linkedin] Why B2B Marketers Net Undeniable Results on LinkedIn
    Opentopic blog >> business.linkedin.com A decade ago, the idea that social media would be the future of B2B marketing was suspect at best. Sure, social media was fine for peddling soft drinks and lifestyle brands, but B2B? Big, established brands like IBM, Microsoft, HSBC? Marketing ROI Cmo marketing roi
  • BIZIBLE  |  TUESDAY, JUNE 14, 2016
    [Linkedin] What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers
    Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Microsoft’s acquisition of LinkedIn could mean we see sponsored ads inside Outlook. With LinkedIn Lead Accelerator, Microsoft enters the retargeting game. But what about Outlook?
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Linkedin] 4 LinkedIn Marketing Tactics That You’re Missing Out On
    Opentopic blog >> business2community.com LinkedIn calls itself the “World’s Largest Professional Network” for very good reason. Most users join LinkedIn with the intention of posting their resumes and developing contacts. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Linkedin] Tips and Tricks for Getting the Most Out of LinkedIn Ads
    Thanks to LinkedIn ads, now you can make connections and grow your business from the comfort of your office. LinkedIn is the world’s largest professional network with more than 430 million members, including executives from every Fortune 500 company. Even for. Marketing ROI Cmo marketing roi
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 14, 2016
    [Linkedin] Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy
    We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. LinkedIn Pulse. Social Media Strategies linkedin social media
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JUNE 14, 2016
    [Linkedin] When are Sales Won or Lost?
    You can reach him at JohnM@AcumenMgmt.com or LinkedIn :   John J Moroney      651-402-4342. When are Sales Won or Lost? notable function a sales manager must master is understanding why sales are won or lost. WHY is this important to discover?  However, these are unlikely to be actual reasons, just the rationale. Actions. Summary.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Linkedin] The 24 Best Online Writing Tools and Apps
    Sample review: “You don’t want people to screw their face up in disgust when they read your email, so don’t fill it with the kind of tired old clichés you might find in the average LinkedIn ‘influencer’ article. The upshot of all this is that content marketing success relies on great writing. Google Review Count: 2,210,000.
  • ACT-ON  |  TUESDAY, JUNE 14, 2016
    [Linkedin] 5 Ways B2B Marketers Can Learn to Love Facebook
    And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn. Facebook even beats out LinkedIn for adoption, though it’s barely by a nose. It’s really only for B2C people, right? Big deal.
  • BRAINSHARK  |  TUESDAY, JUNE 14, 2016
    [Linkedin] LinkedIn, Microsoft and the State of Social Selling
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Linkedin] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.
  • CONTENTLY  |  MONDAY, JUNE 13, 2016
    [Linkedin] Sponsored Comments: Can Genius Build the Next Big Ad Platform?
    Twitter and LinkedIn have hundreds of millions. Three years ago, I sat in a sleek startup office as the co-founders of Rap Genius told me about their master plan for taking over the internet. As the community grew, the focus broadened from just rap lyrics to all music, some poetry, and even historical documents. Can it be both?
  • FATHOM  |  MONDAY, JUNE 13, 2016
    [Linkedin] Marketing to Millennials: Does it Matter to You?
    Millennials have been called a lot of things both good and bad. Entitled. Elusive. Diverse. Altruistic. Educated. Whatever you think of millennials, though, it still remains a fact that many organizations are scrambling to figure out how to speak to millennials through their marketing. Read on for answers. What Are Millennials? Conclusion.
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [Linkedin] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    Today, Microsoft announced its intent to acquire LinkedIn for $26.2B — Satya Nadella’s biggest deal ever and maybe the largest technology acquisition in history. With LinkedIn, Microsoft has the customer master that is constantly updated and refreshed by 433 million professionals. Featured B2B Marketing acquisition linkedin microsoft
  • BIZNOLOGY  |  MONDAY, JUNE 13, 2016
    [Linkedin] Credible or not? 5 questions to evaluate research sources
    If you’re not certain, check the trade publications for any past contributions by the writer, and also review his background on LinkedIn. 3. Scanning through my newsfeed recently, a headline caught my eye. But… not so fast. Also, there’s no byline attached to this particular post and it’s featured on the blog of a company I’ve never heard of.
  • HUBSPOT  |  MONDAY, JUNE 13, 2016
    [Linkedin] 6 of the Best Professional Bio Examples We've Ever Seen
    It can live on your LinkedIn profile , your company's website, your guest blog posts, your speaker profiles, your Twitter bio , and many other places. For folks who really do want a list of Corey's credentials, they can click the LinkedIn button to go to her LinkedIn page. That's when we scramble. Woof, that was dull. So what?
  • KAPOST  |  MONDAY, JUNE 13, 2016
    [Linkedin] Customer Success and Marketing: 3 Strategies to Improve Customer Retention
    On the call, your prospect tells you almost no one in the company uses Twitter, a handful are on LinkedIn, and they don’t have a social advocacy strategy. The last thing you want is an upset costumer airing their grievances via an open letter to your business on LinkedIn because they couldn’t get ahold of a human.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Linkedin] Should your content generate leads or relationships?
    But social media platforms like Facebook and LinkedIn are turning into content dead ends and will become a less reliable source of traffic. A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). “Are you sure that’s the right goal?”
  • HALEY MARKETING  |  SATURDAY, JUNE 11, 2016
    [Linkedin] Busy Schedule? We Can Help.
    You may share a blog post about resume tips on Twitter tomorrow, and then the same post again to LinkedIn on Thursday. Your time is valuable. And investing time in social media for your business is the key to success, right? The correct answer is YES!). Simplify social media. Yes, you need to invest in social media. So what should you do?
  • KEO MARKETING  |  FRIDAY, JUNE 10, 2016
    [Linkedin] B2B Marketing to Millennials
    LinkedIn. 7%. Millennials have surpassed Baby Boomers as the nation’s largest living generation, according to population estimates released by the U.S. Census Bureau. Millennials, whom we define as those ages 18-34, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69).  These millennials are now in the B2B world.
  • BIZNOLOGY  |  FRIDAY, JUNE 10, 2016
    [Linkedin] Marketers need to play a stronger sales enablement role on LinkedIn
    Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Even though marketers have the most pull as they add the most value, we have found that in many cases, marketing’s influence on LinkedIn is minimal. You can’t! Like this post?
  • OPENTOPIC  |  THURSDAY, JUNE 9, 2016
    [Linkedin] Linkedin Success System: Boost Your Career With Linkedin!
    Opentopic blog >> udemy.com You Need LinkedIn To Have A Successful Career! EVERYBODY needs to be on LinkedIn. With over 380+ million members, a higher return-on-investment than any other social media platform for lead generation; a tool that 94% of recruiters use. Cognitive Technology Cmo cognitive technology
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 9, 2016
    [Linkedin] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    For higher education in particular, 72% of students develop their shortlist prior to reaching out to a school and only three schools make a prospect’s shortlist, according to LinkedIn. Their students are their buyers, just like they are buyers when they purchase other products or services. Increased Customer Autonomy. Tighter Resources.
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Linkedin] How to Recruit Top Talent Using an Inbound Framework
    Are you using LinkedIn? For example, if your team has been sharing content on LinkedIn, dig into the numbers to see if candidates are clicking through to your site and converting into applicants or new leads. Inbound marketing has fundamentally changed the way most companies think about customer acquisition. Is this working?
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Linkedin] 10 Metrics Every Marketing Team Should Track
    So, tracking social media followers by platform (LinkedIn or Twitter followers, for example) is a powerful way to gauge the breadth of your visibility and how prospects are checking you out. 3) Email. “Make us more visible!” It is the mandate often heard by marketing teams for professional services firms. Metrics are the other. Objectivity.
  • THE POINT  |  WEDNESDAY, JUNE 8, 2016
    [Linkedin] 5 Ways to Expand Lead Nurturing Beyond the Inbox
    Paid Social Media – all three leading B2B social media channels (LinkedIn, Twitter, Facebook) offer variations on “custom audience” programs that enable you to upload lists of customers, prospects, or target accounts and deliver ads exclusively to that audience, or so-called “lookalike” prospects that meet the same criteria.
  • KAPOST  |  WEDNESDAY, JUNE 8, 2016
    [Linkedin] Yes, Virginia, Brand Awareness Really Does Increase Sales
    Don’t just tell them you need to be on LinkedIn—tell them  why  you need to be on LinkedIn. Because your target audience is on LinkedIn every day.). Once upon a time, a group of executives were listening to a presentation on what their marketing strategy should look like. One executive spoke up. The meeting concluded.
  • PUREB2B  |  TUESDAY, JUNE 7, 2016
    [Linkedin] How to Use Content Syndication to Boost Your Blog Traffic
    Popular sites such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+ offer a number of opportunities to grow your blog’s reach. Content syndication can be an important factor in your content strategy, especially when it comes to generating traffic, and shares. How Does Content Syndication Work? Paid Content Syndication.
  • BIZIBLE  |  TUESDAY, JUNE 7, 2016
    [Linkedin] Optimizing Marketing Channel Mix For Revenue And ROI
    LinkedIn is a sub-channel of Social), too, that can make finding the best mix difficult. But compared to a channel like LinkedIn or Organic Search where we are able to generate monthly touchpoints in the thousands, dinners can’t compete at that scale. Where should you invest? And how often should you reassess where you are investing?
  • OPENTOPIC  |  TUESDAY, JUNE 7, 2016
    [Linkedin] 5 Ways to Get More LinkedIn Leads : Social Media Examiner
    Wondering how LinkedIn can help? With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure warm leads for your business. In this article, you’ll discover how to create an effective lead generation process with your LinkedIn profile. While getting.
  • FATHOM  |  TUESDAY, JUNE 7, 2016
    [Linkedin] Let’s Make a Deal: Social Selling Technology
    Leaders leverage their social media profile on LinkedIn to build a platform that showcases their knowledge and elevates their status as an industry expert and trusted advisor.” LinkedIn Sales Navigator. It should be noted, though, that LinkedIn Sales Navigator is one of the foremost technologies. What is social selling?
  • OPENTOPIC  |  TUESDAY, JUNE 7, 2016
    [Linkedin] 5 Ways to Get More LinkedIn Leads : Social Media Examiner
    Wondering how LinkedIn can help? With the right forms of targeting, pitching, and engagement, you can use your LinkedIn profile to secure warm leads for your business. In this article, you’ll discover how to create an effective lead generation process with your LinkedIn profile. While getting.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 7, 2016
    [Linkedin] Skills CMOs Look For When Building a Modern Marketing Organization
    The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. Enhancing the skill set of the marketing organization has become a top priority for today’s CMOs. Customer Insights.
  • B2B IDEAS @ WORK  |  MONDAY, JUNE 6, 2016
    [Linkedin] Social Media News You Should Know About
    Specifically, this post will look at Twitter, Facebook and Linkedin. Social media is always changing. This post details some of the most important social media news and updates for the b2b space. Facebook Adds Continuous Streaming Facebook is adding the ability to do long-form continuous streaming. Ideas@Work Blog B2B Social Media Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 6, 2016
    [Linkedin] Looking for a job? Here are 8 reasons you need to blog
    Of course that usually means LinkedIn. But having a link to a blog on your profile, as well displaying a feed of your recent blog posts, gives a potential employer stalking you on LinkedIn more ways to connect with you and learn about your skills. 7) blog for the job. A few years ago I interviewed for a VP job at Fortune 100 company.
  • ACT-ON  |  MONDAY, JUNE 6, 2016
    [Linkedin] How Account-Based Marketing is Changing the Role of B2B Marketers, and Why It Should
    Isaacson notes a tremendous rise in both the amount of Google searches for “Account-Based Marketing” and the number of marketing professionals adding ABM to their skill sets on LinkedIn. This all made a certain kind of sense, as marketers of every stripe were heavily focused on lead generation. In fact, many were exactly the same.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Linkedin] 8 Lead Generation Ideas for Startups
    Put your brand on Facebook, Twitter and LinkedIn to increase your exposure and build a loyal following. Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. Get your CTAs right.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Linkedin] 8 Lead Generation Ideas for Startups
    Put your brand on Facebook, Twitter and LinkedIn to increase your exposure and build a loyal following. Lead generation can be challenging for startup companies. As a startup, you have to be smart about your lead generation strategies because you will likely have fewer resources to spend on marketing functions. Get your CTAs right.
  • MARKETING CRAFTMANSHIP  |  SUNDAY, JUNE 5, 2016
    [Linkedin] The Death of Rolodex Marketing
    Surprisingly, a significant number of professional services firms continue to resist building online brand visibility as a business development strategy. The excuses we hear from them most often include: “We’re in a relationship business.”. New clients don’t find us by searching online.”. Our business is driven exclusively by referrals.”.
  • HINGE MARKETING  |  FRIDAY, JUNE 3, 2016
    [Linkedin] Tying Analytics to Growth: 5 Marketing Metrics Every B2B Firm Should Track
    Follow me on Twitter and connect with me on LinkedIn. Here at Hinge, we’ve studied over 11,000 professional services firms and their clients. Most recently, we published our first annual High Growth Study of 526 professional services firms. Take, for example, how often high-growth firms conduct research on their target market. Bounce rate.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Linkedin] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    For example, apparently small business owners deem Facebook (NPS 25) to be more trustworthy than LinkedIn (NPS 0). When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. Understanding NPS and the Trust Index. Unsplash.
  • DISCOVERORG  |  THURSDAY, JUNE 2, 2016
    [Linkedin] The Most Untapped Leverage Point For B2B Growth
    When AEs are responsible for gathering their own intelligence, time spent networking, leveraging LinkedIn, or navigating phone trees has to be part of the equation. Your ability to leverage OPM, OPT, and OPE (Other People’s Money, Other People’s Time, and Other People’s Effort) can define your success. Marketing: Better Leads, Higher ROI.
  • BIZIBLE  |  THURSDAY, JUNE 2, 2016
    [Linkedin] B2B Conversion Tracking Best Practices
    Because Facebook Insights doesn’t communicate with Google Analytics or Twitter Analytics or LinkedIn Analytics, etc., One of the clearest advantages we, as marketers in 2016, have over the traditional marketers of decades before is the ability to track online behavior. Mistake #1: Confusing conversions with leads. Form fills are great.
  • CONTENTLY  |  THURSDAY, JUNE 2, 2016
    [Linkedin] 5 Tips for Creating Shareable LinkedIn Posts
    Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account.
  • HALEY MARKETING  |  THURSDAY, JUNE 2, 2016
    [Linkedin] What are The Most Popular Social Media Tools?
    Want the same post to go to your company LinkedIn page and personal LinkedIn page. With Buzzsumo, users can search by topic, keyword or domain and see the top related content that is being shared on Facebook, LinkedIn, Twitter, Pinterest, and Google+. Stop working harder and start working smarter. Create Stunning Graphics.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Linkedin] How To Measure A B2B Social Media Program
    While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. The top three tactics that contributed to this success? Email, the website, and SEO. Social
  • SNAPAPP  |  THURSDAY, JUNE 2, 2016
    [Linkedin] How to Generate More Engagement (Without Creating More Content)
    If it fits your audience, take advantage of syndication and republishing channels like LinkedIn Publishing , Business2Community , and Social Media Today (which allow for your content to be republished with a canonical URL, thus avoiding any duplicate content issues). Ever feel like your content team is stuck in creation mode? Think Evergreen.
  • BRANDPOINT  |  THURSDAY, JUNE 2, 2016
    [Linkedin] Content Marketing’s Role at Trade Shows
    This can be done on the normal channels — LinkedIn, Facebook, Twitter — but you should also get creative and visit discussion boards on Reddit or other industry websites to generate buzz about the trade show and your involvement. The trade show marketing mania. After all, aren’t you supposed to be there on business? Yes, it’s a big question.
  • HUBSPOT  |  WEDNESDAY, JUNE 1, 2016
    [Linkedin] How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
    While serious, jargon-heavy copy may work well on LinkedIn, for example, that same copy won't work as well on Instagram. At the end of the day, Instagram is all about the visuals. But the hard work doesn't end once you've taken that beautiful photo and edited it to perfection. Here are some tips to help you write better Instagram captions.
  • BIZIBLE  |  TUESDAY, MAY 31, 2016
    [Linkedin] How To Manage Customer Analytics And Transform The B2B Company [Part 4/4]
    If you’re spending on targeted advertising, such as account-based retargeting or LinkedIn advertising then you have the ability to target potential customers along demographic and firmographic factors. Welcome back to our final lesson on marketing operations success. Delivering the right data to the right people. marketing data.
  • CONTENTLY  |  TUESDAY, MAY 31, 2016
    [Linkedin] Infographic: Why Social Media Is the Future of Hiring
    Through an Office Space -themed infographic, the company illustrates exactly how to use Facebook, Twitter, LinkedIn, and Instagram to connect with potential hires. Does your hiring process have a case of the Mondays? Recruiting software company Betterteam suggests it’s time to take your search to social.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 31, 2016
    [Linkedin] Why Product Managers & Salespeople Should be Friends
    You can reach him at JohnM@AcumenMgmt.com or LinkedIn :   John J Moroney      651-402-4342. Why product managers and salespeople should be friends. In most companies, the product/service managers have limited interaction with the sale’s team except for the introduction of a new offering or at an annual customer summit. What’s next? Formalize. 
  • ION INTERACTIVE  |  TUESDAY, MAY 31, 2016
    [Linkedin] Interactive Content Hot Off The Press: May Edition
    LinkedIn. It’s time. It’s time. It’s the end of May and it’s time for our monthly recap of what’s trending in interactive content. We also use this webinar to share innovative designs and user experience trends that our team has spotted on the web. Let’s start with a few customer experiences that are “Hot-Off the Press” and recently launched.
  • ACT-ON  |  TUESDAY, MAY 31, 2016
    [Linkedin] 10 Ways to Misbehave on LinkedIn
    But LinkedIn  in is a different story. 1. Tis the season, but I beg you not to spread – or smear – political opinions on LinkedIn. Pretty much anywhere else on the web appears to be fair game (especially Twitter), but leave LinkedIn alone. LinkedIn is not Facebook. On LinkedIn, it’s different. Polished? Conclusion.
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2016
    [Linkedin] Starting a New Blog?6 Things a Business Blog Must Have
    Share your contact info and networks – Twitter, Facebook, LinkedIN, etc. And of course, if you have any questions, send me an email or contact me on LinkedIN. Are you starting a new blog ? Your next step is to look at your design – content is king, but if your design stinks, visitors won’t get past the banner. Easy Navigation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2016
    [Linkedin] Why “rich content” is central to your social media strategy
    LinkedIn? source of rich content provides something that is then shareable, conversational, and engaging for Facebook, Twitter, LinkedIn, and other social platforms. LinkedIn? But first, I need to tell a story. Several years ago I became interested in a company called Klout. ” I wrote a post about it and it went viral.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Linkedin] 20 Handy B2B Lead Generation Resources
    Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. LinkedIn is like the cream of the crop when it comes to online networking. In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. But never fear! Callbox.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Linkedin] 20 Handy B2B Lead Generation Resources
    Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. LinkedIn is like the cream of the crop when it comes to online networking. In this SlideShare presentation , serial entrepreneur, Abhishek Shah, shows how they use LinkedIn to generate leads for your business in 13 easy steps. But never fear! Callbox.
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Linkedin] 7 Steps to Brilliant B2B Marketing [Part 2]
    57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. Use the social media platform that makes sense for your company: Some companies may be better off using Pinterest than LinkedIn. This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Linkedin] Does Your Content Have Superpowers?
    LinkedIn post might lead to a white paper on your web site, expanding on the post topic. B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Sean-.
  • HINGE MARKETING  |  FRIDAY, MAY 27, 2016
    [Linkedin] Expanding Your Professional Visibility is Critical for Both You and Your Firm
    Knowledgeable professionals are the foundation of every firm. But providing top-notch expertise is just not enough to differentiate your firm in today’s marketplace. To find out how Visible Experts help firms move onto center stage, check out our infographic below. Are you ready to start climbing? Any Industry The Visible Expert
<< 1 2 3 ... 83 84 >>