• HINGE MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Linkedin] Hinge’s Guide to Last Minute Holiday Shopping
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn 'It’s too late to buy holiday gifts online. Now what to do? Without presents for loved ones, you’re seriously scrooged. Never fear! Happy holidays from the Hinge team!
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Linkedin] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Linkedin] 7 Ways to Get Non-Marketing Employees to Blog
    To find out the challenges and see if there are any common answers, we posed the following to B2B marketing professionals on LinkedIn: The results were incredibly diverse and interesting. 'It’s a common pain point among B2B marketers. An effective inbound strategy requires a good volume of high quality, persona relevant content. 2) Use Data.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 19, 2014
    [Linkedin] Use Social Media to Recruit in a Traditional Recruitment Agency
    Twitter | Facebook | LinkedIn | Use Social Media to Recruit in a Traditional Recruitment Agency by Laurianne Laval - Maximize Social Business. 'As the race for talent gets tougher and tougher, traditional recruitment firms need to adapt if they don’t want to get dethroned by freelance headhunters or 2.0 company recruiters.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 18, 2014
    [Linkedin] The Top 5 Business Challenges for Accounting & Financial Services Firms
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Any decision-maker at a CPA firm knows the industry is undergoing a wide range of dramatic changes – and the effects of those changes are hitting all at once to produce a whole new set of major business challenges. The competition is fierce.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [Linkedin] 2015 : The Influencer Marketing in the Digital Age
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | 2015 : The Influencer Marketing in the Digital Age by Raymond Morin - Maximize Social Business. 'The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Social Media Influence
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 18, 2014
    [Linkedin] The Problem with TV ads – They don’t tell you the real story
    Use the button on the top right to check out my Linkedin profile. 'Jeff Ogden of Find New Customers,  who’s an award-winning marketing expert, sees a lot of misleading TV commercials, but he also reads the Wall St. Journal on his iPad every morning, which gives me the real story behind each company on TV. That’s my plan.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin] Five Signs of Hope in Marketing Land
    Awesome Ideas Selling to Small Business Social Media Websites ad agency B2B marketing bizmarketer corporate overlords Elizabeth Williams email marketing linkedin social media 'Some people think Spring is the season of hope. Hope, while never a strategy, is at least a raw ingredient. Of Dogs and Big Data. Fun with Bankers. Well done!
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin] The Road to the Top: Personal Branding Examples in Professional Services
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. 'Our recent book, The Visible Expert SM , explored the many ways that high-visibility experts’ personal brands boosted the profile and ultimately the success of their firms. Ready? Let’s get started. Alan Weiss, Ph.D. ” 3) Speaking engagements.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    It’s no secret that LinkedIn is a valuable ad network for B2B’s. If you haven’t considered LinkedIn as a PPC partner then you should because it’s about to get even better. My recommendation for 2015 is simple and clear – Consider LinkedIn PPC. LinkedIn Retargeting. LinkedIn retargeting. Better LinkedIn Reporting.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin] Amplify Your Business with Social Media Giveaways
    But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. 'By now, most companies are engaging their customers in some way through social media. Relevance is more than just contests.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin] 10 Things Epic Copywriters Do
    Make Quora, LinkedIn groups, and HARO a regular part of your research to stay ahead of everyone else. 'Image source. The world’s greatest copywriters aren’t just writers. They’ve also mastered the art of sales, psychology, creative branding, marketing, and so much more. Check out our comprehensive guide  here. Image source.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin] Three Ways to Optimize Social Media for Hotels in 2015
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Author information. Debbie Miller. Debbie Miller.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin] 21 Questions To Help You Define Your Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. Which is totally fine because we’re here to help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Linkedin] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    You probably don’t need to do this for LinkedIn, unless you regularly publish posts there and the disruption might cause your connections to worry (although they most likely would not notice). 'By Kerry Gorgone, {grow} Contributing Columnist. Think the online world can’t get by without you for a while? Place your arm into a bucket of water.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Linkedin] Another Big Reason B2B Marketing Fails: Failure to Engage
    You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. 'You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Linkedin] How to Build Your Brand through Community Service
    SEE ALSO: Why Employees Need to Be Part of Your LinkedIn Marketing Strategy Reputations are acquired and bolstered in social contexts. On Twitter or LinkedIn? Follow Hinge at @hingemarketing and join the discussions on LinkedIn. It was a nice change from the office, so a number of us took full advantage of this. That’s it.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Linkedin] How To Build Your Following On SlideShare
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'SlideShare is a valuable tool that is shockingly under utilized. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style. Author information.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Linkedin] 23 Outstanding Social Media Marketing Guides
    Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. How are social media marketing best practices evolving?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Linkedin] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    If you are using an email marketing system, there should be an option to include share links for Facebook, Twitter, LinkedIn, Google+, and email within your blast. 'There’s nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you were hoping for.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Linkedin] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    Highlight content you love from others (OPC = other people’s content): Infographics , People to follow , Blogs to read , Slideshares , Linkedin Pulse articles , Videos , Conferences , Books , Quotes , Facts , etc. They hired me as their first VP of Marketing. My My team of 1 (me) had absolutely zero budget to start. Top challenges, or.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Linkedin] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” On His Own. ” The Book that Changed Everything.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Linkedin] What Facebook’s Next Round of Algorithm Changes Means for Pages
    Twitter | LinkedIn |. 'In case you missed it, Facebook recently announced another round of changes to the algorithm that determines what we see in our News Feeds. This time the change, which will be implemented in January, affects the kinds of content fans and followers will see from the brands they follow. What’s behind the change? Faceboo
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Linkedin] The Life of a Content Asset: Tracking Real ROI
    Make sure you track your social sharing across all of the different social platforms—Facebook, Twitter, LinkedIn, and Google+–and others depending on your unique business case. looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 15, 2014
    [Linkedin] Lead Generation via Influencers and Experts in 4 Steps
    You can also use tools like Twitter, LinkedIn and Google Alerts. 'Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. Remember, less is more. What’s in it for me?
  • HINGE MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Linkedin] Why Asking Clients About Your Competitors is Critical
    And don't forget to follow us +HingeMarketing and join us on LinkedIn. 'Think you know who your firm’s competitors are? Whose perspective matters most? That’s right – your clients. In this video, Sylvia Montgomery discusses the importance of asking clients about what other firms they’re considering and why.
  • LEADERSHIP  |  FRIDAY, DECEMBER 12, 2014
    [Linkedin] Interesting Infographics: Who Do People Buy From?
    recent study by LinkedIn revealed that 92% of B2B buyers are more likely to buy from someone known as a thought leader in their industry. Not surprisingly, the majority of B2B buyers used LinkedIn to support their purchase process. What resonates best with a B2B buyer? Becoming Thought Leaders. Choosing the Right Platform.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Linkedin] New Year’s Resolutions For Your Social Customer Service
    Twitter | Facebook | LinkedIn | New Year’s Resolutions For Your Social Customer Service by Sofie De Beule - Maximize Social Business. 'As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Sofie is Community Manager at Engagor.com.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Linkedin] Does Your College or University Have Too Many Social Media Accounts?
    There isn''t a one size fits all answer to this question - for your school it could be Facebook, Instagram, and LinkedIn accounts, with Twitter profiles for the admissions department, the school generally, and the athletics department. Everyone wants to have a voice and post content they think followers will find interesting and engaging.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Linkedin] 10 Email Marketing Tips for Tech Firms
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Email marketing is one of the most effective online marketing tools in a modern tech firm’s arsenal. It can be used to promote content, products and services, invite your audience to events, promote offers, or conduct any outbound messaging.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 11, 2014
    [Linkedin] From MAGNET: How to Use LinkedIn to Promote Your Innovative Company
    How to Use LinkedIn to Promote Your Innovative Company. If you haven’t adopted LinkedIn as a means for promoting your company, now is definitely the time to do it. As of this week, LinkedIn has modified the format of company pages and this may prove to be especially beneficial for manufacturing companies. Awards or recognition.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Linkedin] Internal Social Business for Leaders series: 1. Your profile
    The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform. The audience is different, so cater for what they are looking for. Your bio.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 11, 2014
    [Linkedin] 3 Blogger Outreach Trends That You Can Implement
    Twitter | Google+ | LinkedIn |. 'As the marketing manager at GroupHigh, I have had the luxury of observing HUNDREDS of blogger outreach campaigns. ve seen spectacular ones. ve seen poorly executed strategies. And because I’ve been able to watch campaigns come, go and unfold into ongoing strategies—I have noticed some commonalities.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Linkedin] A Visual Guide to Creating the Perfect LinkedIn Company Page
    'Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. To help you make the most of your LinkedIn Company Page, we''ve put together this visual guide , which features several “pro tips” provided by LinkedIn''s marketing team. Logo and banner images. Careers page. Showcase pages.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. Twitter, Facebook, and LinkedIn allow you to sponsor updates. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] Building Your Brand at All Stages of the Pipeline
    Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site. The Hinge Research Institute’s studies on social media usage in the professional services world have found that LinkedIn is far and away the most popular platform.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] Twelve Laws for Social Media Holiday Campaigns
    Twitter | LinkedIn | Twelve Laws for Social Media Holiday Campaigns by Kyle-Beth Hilfer - Maximize Social Business. 'With the holidays approaching, brands are engaging in increased social media marketing to make their cash registers ring. Many of these campaigns are fast moving, here today and gone tomorrow.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] A Mostly Good Holiday Read from Mitch Joel
    Books Branding B2B marketing bizmarketer book review content marketing Elizabeth Williams linkedin social media 'A Review of Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It. think I might like this book, but I may need to read it a few more times before I can be sure just what it’s about.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] The 19 Best Content Marketing Blogs From 2014
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Yep that’s right! It’s roundup time. Time to list our favorite stuff from 2014 so we can reflect on what we learned, what we found interesting, and what we shared. Email subject line?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] Three Tips for Improving Twitter Ad Campaigns
    Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. You probably won’t hear these tips from someone at Twitter (I know I never did). Stick with me here.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Linkedin] 10 Ways to Mix Up Your Visual Content on Social Media
    Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). LinkedIn: Once per day. 'Visual content is the most powerful tool your brand can use to engage your fans on social media. So which kinds of visual content works best on social media? The best answer: a variety.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Linkedin] Get a Jump on Your Competition with Pre-Launch Marketing
    If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. '“But wait a minute,” you say, “what do you mean, pre-launch marketing ?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Linkedin] Top Trends in A/E/C Marketing for 2015
    When it comes to online networking, LinkedIn continues to be the best platform for professional services. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. On one hand, they can mean a range of new strategies firms need to learn and implement to keep up with the competition. 1) Responsive Websites.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 9, 2014
    [Linkedin] The Content Creation Manual for Marketers (Part One): Video
    Twitter | Facebook | LinkedIn | YouTube |. 'When it comes to content marketing, nothing seems to confuse marketing departments more than how to maximize their efforts when constructing content. Video content being highest on the list. Therefore, we are going […]. Author information. Justice Mitchell. Content Marketing
  • HINGE MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Linkedin] New Research on 2015 Professional Services Marketing Priorities
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. '“Changes in technology are driving disruption at a pace we haven’t seen before,” says Jim Moffat, chairman and CEO of Deloitte Consulting, in a recent Washington Post interview. And as we head into 2015, firms face some big questions.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 8, 2014
    [Linkedin] Setting Goals for PR and Social Media in 2015
    Twitter | Facebook | Google+ | LinkedIn |. 'Another year has come and gone, and you’re very likely in the middle of finalizing plans, budgets and all kinds of things for 2015. Is this the year you’re going to keep going your media relations and social media the same way you’ve always done it? Author information. Maggie Patterson.
  • THE ROI GUY  |  MONDAY, DECEMBER 8, 2014
    [Linkedin] Why Engaging Buying Committees is Your Key to 2015 Sales Success
    Jill Konrath in her popular sales blog outlines a formula that heavily uses LinkedIn as a tool: [link]. If you haven''t already uncovered the names of the buyer decision committee, Konrath advises to search your champion''s name on LinkedIn and then look for ''others at Company XYZ'' for ideas. Again, LinkedIn is a great tool for this.
  • WRITTENT  |  MONDAY, DECEMBER 8, 2014
    [Linkedin] 8 Successful Content Marketing Strategies
    LinkedIn Promotion for B2B. In a slightly surprising 2014 study from  Content Marketing Institute (CMI), it turns out that LinkedIn reigns supreme. Make LinkedIn a core component of your content marketing strategy; for posting original content, links to your blog, and participating in groups. 'Image source. Image source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 8, 2014
    [Linkedin] 7 Ideas to keep pace with the furious pace of social media change
    Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. '“I give up,” she said. “I can’t keep up with all this social media change. I’m leaving the business.” Let’s be honest. Form a support group.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Linkedin] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    If you simply cannot use email, then you may be forced to second-best options such as LinkedIn, Twitter DMs, or Google+ messages. Go for a subject that is straightforward, honest, clear, and professional: Guest Submission: 17 Techniques to Enhance Your LinkedIn Reputation. 'We all know that guest blogging, as a whole, isn’t dead.
  • HUBSPOT  |  SUNDAY, DECEMBER 7, 2014
    [Linkedin] How to Optimize Your LinkedIn Profile for Social Selling [Infographic]
    But if your LinkedIn profile doesn''t include your three jobs and features a cropped picture of you from prom, you can''t really call yourself a social seller. If you''d like to start a social selling initiative in earnest, then begin by revamping your LinkedIn profile. So, what exactly should your LinkedIn profile look like?
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 5, 2014
    [Linkedin] The Best Paragraph On Content Marketing I’ve Read All Year
    did a Linkedin stalk on the phrase “Digiday Editor” and found Shareen Pathak , David Amrani , Brian Morrissey , Lucia Moses and Brian Braiker , to name a few. ( And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. It’s ok.
  • HINGE MARKETING  |  FRIDAY, DECEMBER 5, 2014
    [Linkedin] In-Depth Interview vs Online Survey: A Marketing Director’s Guide to Brand Research Data Collection
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'When conducting primary research on your firm’s brand , the decisions that you make early in the process can have a ripple effect down the line. Online Surveys What are the benefits? Cost effectiveness. Online surveys can save time. Need for incentives.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Linkedin] The Stories You Meant to Read This Week, Summarized
    Then I get home and I find even more links on Facebook, Twitter, LinkedIn, etc. 'If you''re anything like me, you wake up in the morning and immediately start reading your email and social feeds. I know it''s not good for me, but whatever -- it''s just what I do in the morning.). A lot of those pervade the workday, too.). My point? So $30.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 5, 2014
    [Linkedin] Named account marketing: new tools and techniques to reach a limited universe
    Another approach, albeit less productive, is LinkedIn research. 'Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. Makino’s approach? 
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 5, 2014
    [Linkedin] Visual Marketing Strategies for Today’s Top Social Networks
    Twitter | Facebook | Google+ | LinkedIn |. 'As a business or organization with a social media presence, creating consistent content is a must. But text alone won’t grab the attention of our audience, especially given the visual nature of many social networks. Author information. Rebekah Radice. Rebekah Radice. Visual Social Media Marketing
  • HINGE MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Linkedin] Architecture Marketing: 5 Tools to Measure Success
    Did they find you on LinkedIn ? On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'You’ve done brand research, nailed down a solid marketing strategy , and are making an impact in the industry. Don’t be paralyzed by finding the perfect system that will last forever (there is no such thing).
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 4, 2014
    [Linkedin] You’ve Connected on LinkedIn Now What?
    'How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | You’ve Connected on LinkedIn Now What? I’m ashamed to admit that I do not. We’re connected.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Linkedin] Top 5 Tools for Enterprise Marketing Teams
    Integrations with AdWords, Google Analytics, Facebook, Twitter, LinkedIn, and other platforms help you aggregate marketing metrics from all channels in one platform, with recommendations on where to make improvements (gaps in content, missing anchor text, missing page titles, best time of day to post blogs/social updates.). General
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Linkedin] 20 Social Media Terms for Non-Digital Natives
    For example, if you took the time to look at what I have published on LinkedIn and posted on Twitter in the past month, you would know I’m an avid runner who is very active in the digital marketing arena. When someone mentions “reach” do you think of toothbrushes? It’s okay, I’ve got your back. Amplification. Big Data. Brandjacking. Handle.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Linkedin] How to Find the Best Keywords for Optimizing Your Website Content
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories Top Trends in Technology Marketing for 2015 Top 10 Marketing Techniques for Professional Services Networking on LinkedIn. 'Keyword research has become harder and harder as Google continues to hide more information from webmasters.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 3, 2014
    [Linkedin] Nonprofit Social Media Without a Content Marketing Strategy Sucks
    Twitter | Google+ | LinkedIn |. 'I still see too many nonprofits muddling through social media without any real sense of direction. Facebook post here. random tweet there. And not a whole lot else. And if they do use other than the most “normal” sites, their purpose appears decidedly unclear. Author information. Claire Axelrad.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Linkedin] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    For example, posting images on LinkedIn results in a 98% higher comment rate. LinkedIn has since adopted the same protocol, while Twitter uses its own open graph system that''s based on the same conventions -- although Twitter accommodates the Open Graph protocol if you already have it on your site. LinkedIn. Facebook. HubSpot.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 3, 2014
    [Linkedin] Making the Connection: 7 Tips to Grow Your LinkedIn Network
    'It’s not easy to add connections on LinkedIn anymore. That’s why my LinkedIn network has grown over 30% in the last three months. Especially now, since I’m inviting you all to connect with me on LinkedIn.). Okay, now let’s take a look at seven ways to connect with people and build your LinkedIn network. Referrals.
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    Blog posts, email pieces, LinkedIn updates and ads, paid search ads, etc. Join this exclusive, B2B LinkedIn Group and exchange notes with some great minds in the industry. 'As we come close to wrapping up this year, much has been said and done (again) about the importance and usefulness of content marketing. Now that’s ROI!
  • HINGE MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] Top Trends in Technology Marketing for 2015
    By now, many competitive technology firms have recognized that social media – and particularly LinkedIn – can play a very active role in lead generation. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 1) Buyers of technology services want to be educated. What does this tell us? Brand.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] What is Social Media Marketing?
    'For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. have been putting together my company’s capabilities deck and have really had to think about this very carefully. development (is anyone listening?),
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] Allegations of LinkedIn Violating the Fair Credit Reporting Act
    'LinkedIn may not enjoy this holiday season due to recent legal allegations it has grappled, and will continue to grapple, with. James Wu | Facebook | Google+ | LinkedIn | Allegations of LinkedIn Violating the Fair Credit Reporting Act by James Wu - Maximize Social Business. Social Media and Employment Law
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] Why Jeff Ogden of Find New Customers modifies his LinkedIn profile every day
    'Jeff Ogden of Find New Customers is humbly considered one of the top marketing experts in the USA today, however… Yet Jeff Ogden customizes his  LinkedIn profile each and ever day. Please note that you can View My LinkedIn Profile right on this blog so please do. Thank you so much, editor Fiona Vesey! Nothing! What do you think?
  • HUBSPOT  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] What No One Tells You About Your Career When You're 22
    Far too many people pick companies based on their current reputation rather than their possible growth, but you get far more career credit for being the fifth employee at LinkedIn after its explosive growth than you do for being the 5000th employee at Radio Shack before it stops growing entirely. 1) Solve for growth. 2) Always be learning.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] Content Marketing Is A Strategic Solution To A Strategic Problem
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. An e-book is not content marketing.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Linkedin] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    8% use LinkedIn. LinkedIn Marketing Stats. LinkedIn is the top social network for B2B marketing (not a shock). 83% of marketers say they prefer to use LinkedIn for distributing B2B content, and more than half of vendors say they have generated sales through LinkedIn. What type of content is most effective? Really.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Linkedin] Top 10 Marketing Techniques for Professional Services
    Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. 8) LinkedIn. But you can achieve many of the same aims in the online space with LinkedIn. On Twitter and LinkedIn?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 1, 2014
    [Linkedin] Do you Dominate the Conversation?
    He blogs regularly at  SellingFearlessly.com  and you can follow Bob on twitter  @RobertTerson  and  LinkedIn. 'Do You Totally Dominate the Conversation? This week I have asked a friend of mine to share one of his blog posts, Bob Terson has much to share, this topic is one of the secrets to sales success. Ken Thoreson.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 1, 2014
    [Linkedin] What Makes Video More Social Than Other Content?
    Twitter | Facebook | LinkedIn | What Makes Video More Social Than Other Content? 'With so many voices fighting for our attention, content has become common.  One of the reasons it has become so common is the attitude that prevailed a few years ago and still today that says that creating something was better than doing nothing.  Video
  • B2B MARKETING UNPLUGGED  |  MONDAY, DECEMBER 1, 2014
    [Linkedin] Ask Customers What They Want to Say, Not What You Want to Hear
    Getting & Losing Business Metrics & Measures B2B marketing bizmarketer corporate overlords customer service Elizabeth Williams linkedin losing the business metrics P-Cube research 'Here’s a riddle: what smells a bit like a barnyard and gobbles? We marketers love to gobble data. We’re really not all that picky. My goodness.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Linkedin] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine. Content Marketing
  • HINGE MARKETING  |  FRIDAY, NOVEMBER 28, 2014
    [Linkedin] How a Visible Expert’s Halo Effect Attracts Clients to Professional Services Firms
    You can also follow us @HingeMarketing and join us on LinkedIn. 'Visible Experts, professionals who have attained high visibility and a reputation for expertise in their industry niche, bring many benefits to professional services firms that result in attracting clients, growing the firm, and increasing profit. Submit a comment below.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Linkedin] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    They sent it to Jeff Ogden of Find New Customers for one simple reason,   Jeff knows everyone , including Amanda Batista who heads content marketing for Eloqua/Oracle, who was a first level Linkedin contact for Jeff, so I had her contact information, “Please let us know if Oracle/Eloqua will publish that post.” Amanda. Amanda F.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 27, 2014
    [Linkedin] 10 Great Things for 2014: My Business Blog Gratitude List
    LinkedIN , Twitter  and  Facebook  that make it easy AND fun to build communities! 'My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving.  It’ a fairly big holiday in the U.S., The 2.8
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Linkedin] The Road to Revenue, Part 2: Selling Expertise
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. 'In the first post on The Road to Revenue , we learned that buyers are going online in droves to solve problems and find service providers who can help. But when it comes to content marketing, not just any old content will do. The Keys to Great Content.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Linkedin] How to Create a Winning Google Plus Profile
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'Google+ provides the blank slate for a solid social media profile with unlimited link and text opportunities. Combine this […]. Author information. Peg Fitzpatrick. Peg Fitzpatrick contributes a monthly column on Google+. Peg is a social media strategist, writer, and speaker.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 26, 2014
    [Linkedin] The Authentic Crisis on Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Authentic Crisis on Social Media by Wade Harman - Maximize Social Business. 'You have only one job on social media. Be authentic. Be true to who you really are. That’s what they’re saying anyway. But why aren’t we being who we really are? Social Media Psychology
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 26, 2014
    [Linkedin] Social media success through cultural nuance
    Follow him on  Twitter  and LinkedIn. 'By Rick Wion, {grow} Community Member. had to Google it. Even after I did, I wasn’t entirely sure where in the world Macedonia really was. That required zooming out on Google Maps. Way out. had never heard of it either. This is not a remarkable whirlwind story of harrowing or madcap adventure. Way out.
  • VIDYARD  |  TUESDAY, NOVEMBER 25, 2014
    [Linkedin] This Team’s Conquered The Culture Video. Here’s how.
    We put them up on our website, circulated them on all of our social channels, we did a paid LinkedIn recruiting campaign and made sure to share them with our network. 'Culture. It’s all the buzz. But it’s about more than open offices, free lobster lunches, and dock chairs. It’s about the people. You’re skeptical, aren’t you? Just watch.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Linkedin] LinkedIn Networking Tips: How to Increase Connections and Engagement
    'LinkedIn now has over 329 million members , so it has become essential to have a strong professional presence on this social media platform. LinkedIn can be a valuable tool to help you stand out, make more connections and generate more leads for your firm. SEE ALSO: Why Employees Need to Be Part of Your LinkedIn Marketing Strategy.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Linkedin] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    'With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Find out if they publish on LinkedIn, or what kinds of tweets they post, to connect with them that way. LinkedIn. LinkedIn. LinkedIn. Twitter.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Linkedin] One person can change the world. Thank you, Internet
    Create a LinkedIn profile — You’re probably already on LinkedIn but do you update it as passionately and constantly as you would Twitter, Facebook, and your blog? LinkedIn now has long-form posts ( here are mine ). love to write on LinkedIn and on Medium. Right now. And that’s good for you. Don’t hide.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [Linkedin] Six Key Elements of Successful B2B Social Media Strategies
    There are users who spend hours every day in communities like Reddit, LinkedIn, or Twitter but that doesn’t mean they are being effective. would love to hear your perspective via comments below or let us know on LinkedIn or Google+ as well. You must remember that ease of use also creates a low barrier to entry. Focus. Perception.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Linkedin] Drive Social Media Traffic to Your Crowdfunding Campaign
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Drive Social Media Traffic to Your Crowdfunding Campaign by Lilach Bullock - Maximize Social Business. 'In the current financial climate raising the necessary funds to expand your business or launch, a new product can be incredibly tricky.  So, Social Media Traffic Generation
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 25, 2014
    [Linkedin] 11 Ways to Get More Traffic to Your Business Blog Using Pinterest
    Twitter | Facebook | LinkedIn | Pinterest | 11 Ways to Get More Traffic to Your Business Blog Using Pinterest by Julia Campbell - Maximize Social Business. 'If you are not using Pinterest to drive traffic to your blog, you are missing out on a potential gold mine. have more than doubled and continue to grow. Pinterest
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Linkedin] The Never-Ending Cycle: Content Informs Data Informs Content
    casual Facebook post with a playful visual will not get as much play on LinkedIn, and a product press release on a company website would likely seem self-serving and overly formal if posted directly to the company blog. 'The most effective content is informed by strong data. The most effective data is driven by great content. Data Is King.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Linkedin] How to Recycle Your Old Content for Clever Social and Email Marketing
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How to Recycle Your Old Content for Clever Social and Email Marketing by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me and sponsored via Syndicate Ads. All Email Marketing
  • HINGE MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Linkedin] The Rise of the Specialist: The Advantages of Specialization in Management Consulting
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. 'It’s more and more true every day: we live in the age of the specialist. Specialization has long been an effective strategy to command premium prices, generate more leads , and close sales – and it’s only growing more important.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Linkedin] 4 Keys to Creating a Differentiating Customer Experience
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 4 Keys to Creating a Differentiating Customer Experience by Joe Ruiz - Maximize Social Business. 'Recently I wrote about five ways to create an engaging customer experience.  Based on post blog activity, there seems to be some interest in the topic. Customer Experience Marketing
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 24, 2014
    [Linkedin] Is Your Customer Self-Service a Porcupine-Making Machine?
    They don’t know they have checked out Google, LinkedIn, Pinterest and Tumblr to see if someone knows the answer to their question. CRM Getting & Losing Business B2B marketing bizmarketer call center call centre customer service Elizabeth Williams linkedin porcupines This is where the trouble will start.
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