• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 30, 2015
    [Linkedin] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • HINGE MARKETING  |  FRIDAY, JANUARY 30, 2015
    [Linkedin] Assessing Your Team’s Chemistry to Increase Productivity
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Chemistry can have many meanings. Chemistry class. The cool class you took in school where you blew stuff up, but also had to sit through learning equations to understand how to blow the stuff up. Romantic chemistry. Chemistry with your coworkers. Now what?
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 30, 2015
    [Linkedin] Why Jeff Ogden of Find New Customers modifies his LinkedIn profile every day
    Yet Jeff Ogden customizes his LinkedIn profile each and ever day. Your LinkedIn profile is so important today, because LinkedIn is the most business-oriented social media site.That’s why I have almost 2,800 LinkedIn contacts now and they are mine and not yours. Find New Customers Marketing Awards LinkedIn
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Linkedin] The Life of a Marketer: 15 Charts & Graphs on What We Really Do All Day
    What are you actually doing on LinkedIn? 14) Stalking is just one of LinkedIn''s many benefits. 'Hey there, marketer. m curious … what’s really going in that day-to-day work life of yours? When you say you’re working from home, are you actually being productive? When you have a deadline, do you wait until the last minute? 13) Wait.
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Linkedin] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'You might think you’re already doing everything you can to improve the visibility of your technology firm online, but the constantly changing algorithms used by Google could mean your approach is out of date. Technology Online Marketing
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 29, 2015
    [Linkedin] 8 Dos and Don’ts of Networking Follow up
    Here are eight actionable dos and don’ts for following up with someone in a professional way after you’ve connected: DO : Send an invitation to connect on LinkedIn in a timely manor by including a personal note on where you met him or her and something you may have discussed. This would be a violation of the CAN-SPAM act.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 29, 2015
    [Linkedin] When A Friend Of A Friend Becomes My Employee
    Twitter | Facebook | LinkedIn | When A Friend Of A Friend Becomes My Employee by Laurianne Laval - Maximize Social Business. 'More and more companies are opening their social referral program to out of the company sources and are increasing the number of people looking for talented new recruits. Social Recruiting
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Linkedin] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    13) Target your LinkedIn Connections. It’s a well-kept secret that you can download a list of your LinkedIn connections and their email addresses. 'According to retargeting platform AdRoll , only 2% of shoppers typically convert on their first visit to an online store. That''s a lot of people slipping through the cracks. Simple.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Research shows that content is the backbone of successful online marketing. Firms that generate at least 40% of their leads online through content marketing grow 4X faster than firms that don’t. However, it’s not an easy proposition.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin] How to Leverage Your Twitter Profile for Social Selling
    As opposed to a LinkedIn profile, a Twitter bio offers much less real estate. So while salespeople can spend hours or days trying to craft the perfect LinkedIn page, writing a Twitter profile is not nearly as time-consuming. Allow buyers to continue researching you by adding your LinkedIn profile and/or blog to your Twitter bio.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin] 5 Awesome Podcasts from Social Media Experts You Should Listen to Now…Or Later
    Twitter | Facebook | LinkedIn | 5 Awesome Podcasts from Social Media Experts You Should Listen to Now…Or Later by Jonah Geil-Neufeld - Maximize Social Business. 'Podcasts aren’t new, but in 2014 they came back in a really big way. Jonah is a podcast producer and musician based in Portland, OR. Podcasting
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin] How to Integrate Social Media and Blogging from The Art of Social Media
    Then, keep your LinkedIn account up-to-date and join relevant LinkedIn groups. If you can write and publish content on LinkedIn, I think it benefits your industry thought-leadership. And then a bonus tip: Start a LinkedIn customer group to help customers connect with your community and ask questions of you and each other.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin] B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong
    Many B2B companies set up a LinkedIn and think the other social media platforms wouldn’t work for their company. 'Today we have a guest post from Carli Evilsiver , Marketing Coordinator at WTWH Media. B2B companies have many reasons for believing they should not be on social media, but they are misinformed. Keep reading to find out why.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Linkedin] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Twitter, Facebook, Linkedin, etc. They regularly publish licensed and original content on their site, then they promote these posts organically and in sponsored LinkedIn updates. Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. We hope this helps. So what can you do?
  • REVENUE JOURNAL  |  TUESDAY, JANUARY 27, 2015
    [Linkedin] Getting onto the short list
    Attempts to intrude into the conversations – such as advertising on Facebook and crashing LinkedIn discussions with a thinly disguised sales pitch – don’t really work. 'When the Web first emerged as a commerce platform, everyone thought, “Wow – a way to reach customers directly!” Which was true, sort of. No, it irritated me.
  • LEADERSHIP  |  TUESDAY, JANUARY 27, 2015
    [Linkedin] The New Paradigm in B2B Lead Nurturing —Perhaps It’s Time to Cleanse Your Sins!
    The existing paradigm includes tactics such as: create a ton of content, spew it everywhere, send out as many InMails and messages as you can on LinkedIn (so you can say you are “using” social media daily), cold calls, and automation with anything you can touch. Some say it cleanses you of 10 lifetimes of sins! That’s good reason.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin] Top 10 B2B Inbound Marketing Predictions for 2015
    In the B2B realm, Twitter and LinkedIn are the most popular social media venues because they tend to offer the most rewards and opportunities for marketers in this sector. To that end, LinkedIn acquired Bizo, a digital marketing company with a focus on B2B audiences, last year. Mobile/Local Growth Continues to Dominate. B2B Marketing
  • HINGE MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin] New Research Uncovers Biggest Business Challenges in A/E/C
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'It’s more apparent than ever that architecture, engineering, and construction (A/E/C) firms face many of the same uncertainties as other industries—as well as many unique to their field. Let’s, take a look at their specific responses.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 27, 2015
    [Linkedin] 6 Broader Business Questions to Inform Your SEO Strategy
    The rise of LinkedIn publishing is proof of concept that people want to read content published by individuals. As a result, staying attune into what the executive team is interested in could open up a door for a potential LinkedIn publishing campaign. 'Late last year I touched on 3 ways SEO can work with social media initiatives.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 27, 2015
    [Linkedin] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Network Successfully on Google Plus. 'Networking on social media is a crucial element of success. Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Enter networking!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Linkedin] 5 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Follow Simon on Twitter @mrjonesinsf.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Linkedin] 4 Ways to Differentiate Your Marketing Content
    After all, simply writing more newsletters, automating social media feeds, producing more infographics or launching more company blogs/magazines/YouTube channels/LinkedIn profiles/Facebook pages/carrier pigeon programs (well, that one might work) was never going to be more than a very short-term solution. Follow Simon on Twitter @mrjonesinsf.
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Linkedin] 6 Steps to a Content Marketing Plan that Can Drive Conversions
    Capture that speech in a recording and turn it into different formats – from a podcast, a short article, and a blog post, to a series of tweets and LinkedIn posts. 'All over the world, marketers agree – content marketing is hot!  And it makes sense. What better way to reach out to the huge number of potential customers who spend time online?
  • HINGE MARKETING  |  MONDAY, JANUARY 26, 2015
    [Linkedin] New Research Report: Referral Marketing for Professional Services Firms
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Across the world of professional services, countless firms are missing out on opportunities for new business – even though 72.1% of firms identify attracting and developing new business as their top business challenge in 2015. The reason?
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 26, 2015
    [Linkedin] The Psychological Impact of Google Hangouts
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Impact of Google Hangouts by Wade Harman - Maximize Social Business. 'For those of you that is on the Google Plus platform, you have heard of the craze that is taking this social area by storm. It’s the Google Hangout feature. Social Media Psychology
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Linkedin] The Best Marketing Conferences Of 2015
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. buying it!).
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Linkedin] Why Content is Social Media Dietary Fibre
    'I like to start my Monday mornings with a visit to LinkedIn. Updating their LinkedIn profiles, randomly endorsing strangers and finding a bunch of shareable content seems to be the Sunday self-medication of choice for knowledge workers. Content is the fibre of your social media diet. You can exhale now; I’m done with the metaphor).
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Linkedin] New Marketing Automation Options for Small Business in the VEST Report
    CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr).
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Linkedin] How to Differentiate Content Curation on Social Media
    Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. After all, professional services buyers are on the look out for information and answers to their questions. Articulate your point of view 2.
  • LEADERSHIP  |  FRIDAY, JANUARY 23, 2015
    [Linkedin] Interesting Infographics: What Content Has the Most Clout?
    34% – social content on networks such as Facebook and LinkedIn. 'Which type of content drives the strongest ROI in your B2B lead generation playbook? Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic. Quality Not Quantity. 52% – email. White papers.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Linkedin] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    Twitter | LinkedIn | 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today by Jim Belosic - Maximize Social Business. 'Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. Facebook
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Linkedin] 5 Tips for Developing Strong Buyer Personas
    'Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Ask questions on Linkedin and Twitter. To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.). ” Those are NOT personas. What about IT?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] The State of Marketing Technology in Asia
    Software as a Service (SaaS) sales in this region is estimated to be growing at more than 20% a year, with vendors such as Oracle, and platforms such as LinkedIn Marketing Solutions, reporting big jumps in usage and revenue. Follow David on Twitter @ketchum. The marketing technology wave has not yet broken in Asia, but it is coming.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] 8 Steps To A More Effective B2B Content Marketing Program
    recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. 'There is no escaping it. You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. But guess what? Step 1: Write It Down. There is no point of reference over time.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] How Brands Use Social Media to Enhance the Customer Experience
    Pinterest directs more traffic to company websites than Twitter, Reddit, LinkedIn and Google Plus combined, according to a 2013 analysis by social plugin developer Shareaholic. 'Social media is no longer optional for businesses wishing to grow and compete in their industry. JetBlue Rapid Response. The plane was in the air a few minutes later.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] Using Facebook For Email Marketing
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. 'It’s imperative that one uses online marketing for their business. And specifically, email marketing is one of the more successful ways of marketing via online. Email Marketing
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Linkedin] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    However, they should be familiar with the most critical channels for business: LinkedIn, Facebook, Twitter, Pinterest, Google Plus, and perhaps Instagram, depending on the industry you’re in. 'Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? Missing metrics.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] 5 Lead Generating B2B Website Trends
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'At the top of every marketing director’s mind is having a website that converts web visitors into leads and leads into new business opportunities. How can your firm get there? 1) Calls-to-Action (CTA). 2) High Quality Content. 4) Pop Up Offers. 5) Video.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] Blog Design Blink Test: Simple, Easy Navigation
    Your other accounts, Twitter, Facebook, LinkedIn, etc. 'In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Navigation/Simplicity. Your picture.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands
    Gilded Links: In a B2B corporate marketing environment where 60-70% of the buyer’s journey takes place before he/she speaks to Sales, Shafqat sees LinkedIn as a golden demand generation opportunity. He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] Top 5 Display Advertising Challenges With Tips on How to Improve Results
    Related Stories How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking. 'We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns to achieve positive results. Spend 20 minutes doing this every day. Paid Search
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] Right Time, Real Time Selling
    Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo. Thanks, Marketo! Right Nows.”
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] The Anatomy Of A Great SlideShare Deck
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Anatomy Of A Great SlideShare Deck by Ann Smarty - Maximize Social Business. 'Creating the perfect SlideShare slide is more than a skill, it is an art. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Linkedin] Where Is Content Headed?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. So just go order it!). The modern business wants to sell.
  • HINGE MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Linkedin] How They Got to the Top: Visible Expert? Journeys in the Legal Sector
    She blogs weekly on her personal website, StaciRiordan.com , and then spreads her articles through social media channels including LinkedIn and Twitter, where she has over 2,000 followers. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Andrew Sherman is a partner at Jones Day , in Washington, D.C.,
  • FATHOM  |  TUESDAY, JANUARY 20, 2015
    [Linkedin] The Future of Patient Engagement in Healthcare Marketing
    Don’t overlook LinkedIn. Far more than a resume site, LinkedIn is a powerful platform that savvy hospitals are using to connect with thousands of health care professionals across the country. 'Americans today are seeking more healthcare knowledge and information outside of the doctor’s office. Optimize for mobile search.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 20, 2015
    [Linkedin] 6 Essential Customer Experience Questions You Must Answer
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 6 Essential Customer Experience Questions You Must Answer by Joe Ruiz - Maximize Social Business. 'Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. What made it less than ideal? Why do you love it? Customer Experience Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 20, 2015
    [Linkedin] Meet Your New Chief Marketing Officer, Jeff Ogden
    Check out my LinkedIn profile at the top right, where I have about 2,800 followers.). 'Jeff Ogden , President of Find New Customers  is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. If it doesn’t work, why keep trying?
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Linkedin] 28 (of the) Best LinkedIn Marketing Guides of 2014
    'As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Linkedin] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'It’s a sad but true fact of life in professional services – many managing partners don’t trust their own marketing departments. The result? Of course, this doesn’t just hurt the marketing department, but the firm as a whole. Conclusion.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 19, 2015
    [Linkedin] This is the week that was: Changing face of social
    Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. 'The Earnest weekly round up. Ever wondered how to save links for later on Facebook? Well worth a look.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Linkedin] The Pyramid of Relationships with Social Media Influencers
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Pyramid of Relationships with Social Media Influencers by Raymond Morin - Maximize Social Business. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 19, 2015
    [Linkedin] How I Grew GE by 242% in just 12 months and why my replacement failed
    Almost no one looks for that – when they post sales management jobs on LinkedIn. 'Jeff Ogden , President of Find New Customers once led GE for Business Objects and grew it dramatically in just 12 months. ” Amen, Dr. King. As I like to say “There’s no black or white. We are all human beings.” Hire great processes.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Linkedin] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Jeff Bullas is a well known marketer who syndicates some of his blog content using the LinkedIn publishing platform. His most successful LinkedIn post was originally published on his own blog: " Why You Should Forget Facebook. ". But maintaining a steady stream of quality blog posts can be time-consuming. Quite the opposite. Bonus Tip.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Linkedin] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'As a student of marketing and social media, I am always looking for the best examples of content out there. Which are your favorite? And which ones did I miss? Best Slideshares. Top Videos.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Linkedin] Six Ideas for Getting Your Social Media Off the Ground
    LinkedIn allows just one presence per human being and, with luck, your employees have remembered to act like grown-ups in that space. It doesn’t have to be new, though it should be recent, and be sure you break it down into the snack size servings your blog, LinkedIn and Facebook feeds can manage. Lines must be drawn. Yes, them.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Linkedin] Where Should You Focus Your Social Media Efforts in 2015?
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Where Should You Focus Your Social Media Efforts in 2015? 'Welcome to 2015. began blogging on Maximize Social Business in 2014 with my 6 social media trends to watch evolve post. by Neal Schaffer - Maximize Social Business. Social Media Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Linkedin] 12 Ideas to Ignite Your Content NOW
    Here are the total social sharing statistics (Twitter, Facebook, LinkedIn and Google+) for the post: April 2013             378 Sept 2013             654 Dec 2013             1,012 March 2014         1,144 Sept 2014            1,858 Jan 2015              2,020 How is this possible? The investment in our content is largely wasted. Here we go.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Linkedin] 4 Killer Tips to Boost Social Content Sharing
    They’re writing their own content and using tools like LinkedIn Publish or even their own personal branded blogs to disseminate content. Jack Kosakowski from Act-On is also building a very strong personal brand using LinkedIn Publish. m in the latter bucket. After training thousands of sales and marketing professionals. How painful!
  • LEADERSHIP  |  FRIDAY, JANUARY 16, 2015
    [Linkedin] Interesting Infographics: Nurturing the Sales Funnel Using Social Media
    The majority of prospects and leads expect your sales team to be active in LinkedIn at a minimum. run paid targeted social ads (note: LinkedIn advertising is not included but I think it should). 'How do you nurture your prospects and keep them moving forward in your sales funnel? think this can extend to sales teams as well.
  • HINGE MARKETING  |  FRIDAY, JANUARY 16, 2015
    [Linkedin] Visible Experts: Why Every Firm Needs Them
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Visible Experts: Why Every Firm Needs Them from Hingemarketing What does it take to become a well-known industry expert? And what value do these experts bring to their firms? Enjoy! The Visible Expert
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 16, 2015
    [Linkedin] How the Hospitality Industry Can Leverage LinkedIn in 2015
    'When it comes to LinkedIn, many don’t realize the various ways the professional social network can leverage your bottom line. According the latest study of 2015 LinkedIn stats compiled by Digital Marketing Ramblings, LinkedIn now has 332 million users, attained 28 billion views in Q3 of 2014, and the average user has 930 connections.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Linkedin] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. LinkedIn. Like I said, this is my favorite little-known feature of LinkedIn. That one''s my favorite.). Facebook.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [Linkedin] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    'Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. LinkedIn marketing Who Should Attend?
  • HINGE MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Linkedin] 5 Ways to Better Connect With Your Technology Audience
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. 'Regardless of how content marketing has evolved over the years, it has always been about connecting with potential buyers. In marketing technology firms, there are many ways to connect with a target audience. Let’s jump right in.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Linkedin] Recapping 2014 in Content Marketing
    Feel free to connect with me on Twitter or LinkedIn if you want to chat. 'We all had to come out of the holiday haze just a few short weeks ago, so what better way than to start with a look back at 2014? Content marketing had a huge year! If you need visual proof, check out the trend for searches involving content marketing below. Every.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 15, 2015
    [Linkedin] Launch a Legal Customer Rewards Program on Social Media
    Twitter | LinkedIn | Launch a Legal Customer Rewards Program on Social Media by Kyle-Beth Hilfer - Maximize Social Business. 'Do you allow your customers to collect points based on purchases and then redeem points for merchandise? The new year is a great time to launch or review your customer loyalty and rewards programs.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Linkedin] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. ” ~ IDC.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Linkedin] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Social media marketing is the umbrella term for using social networking sites – Twitter, Facebook, LinkedIn, Google+, Pinterest, Tumblr, Instagram, VK, Vine, etc. 'When it comes right down to it, marketing is simply about attraction – delivering your best come-hither stare and, fingers crossed, being taken up on the offer. Use trigger email.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Linkedin] 15 Important Ways to Use Case Studies in Your Marketing
    Add your case study to your list of publications on LinkedIn. Share your case studies in relevant LinkedIn Groups. 'When you''re thinking about investing in a product or service, what''s the first thing you do? You''ll also probably do some online research to see what others are saying about said product or service. On Your Website.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Linkedin] How I Easily Got 25% More Views on My LinkedIn Profile
    Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. LinkedIn’s handy 90-day “charts” feature (found on the “Who’s viewed your profile” page) made it easy understand the sources (e.g., But who''s searching for awards on LinkedIn?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Linkedin] The Art of Advanced B2B Email Marketing: Email Rendering
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. 'We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. These techniques are getting you one step closer to a well-rounded email marketing engine. Mail, which does not automatically display images.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 14, 2015
    [Linkedin] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
    Twitter | Facebook | LinkedIn | YouTube | The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery by Justice Mitchell - Maximize Social Business. 'Your Audience & Imagery The old adage of “a picture is worth a thousand words” is more true than ever before. Content Marketing
  • VIDYARD  |  WEDNESDAY, JANUARY 14, 2015
    [Linkedin] Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry
    With Bessemer’s investment, Vidyard joins an impressive roster of BVP funded companies, including Box, Cornerstone OnDemand, DocuSign, Eloqua, LinkedIn, Shopify, Twilio, Pinterest and other market leaders. 'With Vidyard, Video becomes an Active Tool for Lead Generation, Qualification, Customer Insight and Revenue Growth. About Vidyard.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Linkedin] Everybody Writes — My Interview With Ann Handley
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. told her where I worked. And
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Linkedin] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. 'We’ve discussed how professional services buyers are turning to the Internet for expertise , why business development insights (or expertise) are so critical to their firms , and how content marketing can help you share your knowledge and generate leads.
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Linkedin] 9 Essential Email Inbox Filters for Marketers
    Most folks get tons of notification emails from Twitter, Facebook, LinkedIn, YouTube, etc. 'Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. What Is Proper Email Management? Not reading the vast number of unimportant messages.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Linkedin] 10 of the Most Successful B2B Blog Post Themes
    Examples: Optimize Your LinkedIn Profile With These 10 Key Elements. LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences. 'Read, write, review. These three words are critical to the content marketing process from start to finish. To stay educated, you read. Enjoy! Topical/Current Events. Checklists.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 13, 2015
    [Linkedin] 4 Ways to Add More Personality to Your PR & Social Media
    Twitter | Facebook | Google+ | LinkedIn |. 'The days of the stalwart and stoic press release are long gone for PR, and now, more than ever your brand needs to have a clear and distinct personality. When it comes to PR and social media if you find yourself using the same old tactics and your results keep decreasing, it’s a sign that […].
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 13, 2015
    [Linkedin] Top 10 Guests on Marketing Made Simple TV
    That is the reason I am the President of the Business Marketing Association of Tampa Bay as you will see by checking out my LinkedIn profile at the top right. Their leadership experience resulted in a New York Times bestselling book , a key role in the LinkedIn Influencer program , regular contributions in Forbes and Inc., https://www.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Linkedin] 19 More Outstanding Social Media Marketing Guides
    though a few are odd (don’t post to LinkedIn during the workday?!). how to set up a Facebook page for lead generation  and methods for generating email leads through Facebook ), Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Image credit: KISSmetrics. What are the best and worst times to post updates? Thank goodness!).”
  • HINGE MARKETING  |  MONDAY, JANUARY 12, 2015
    [Linkedin] Top 5 Management Consulting Marketing Priorities
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'As we enter the new year, many management consulting firms are racing to refine their consulting marketing and get ahead of the competition. Specifically, which consulting marketing efforts will firms prioritize this year? Management Consulting Strategy
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Linkedin] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    It generated a great LinkedIn discussion during which I learned, much to my surprise, that I had become somewhat of a thought leader. While this won''t be true for every company, at least for us, LinkedIn -- especially LinkedIn groups -- generates more meaningful leads than the rest of the social networks like Facebook and Twitter.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Linkedin] How To Build A Culture of Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Content Marketing
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Linkedin] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. 'Blogs have been around for quite some time now. Blogging is free or very low cost. Conclusion.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Linkedin] Why Brands Should Consider Working With Travel Bloggers
    Kristen on Google+ | Twitter | Google+ | LinkedIn | Why Brands Should Consider Working With Travel Bloggers by Kristen Matthews - Maximize Social Business. 'One of my favorite things about blogger outreach as a marketing strategy is thinking outside the box and coming up with creative ways to reach new consumers. Blogger Outreach
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 12, 2015
    [Linkedin] Social Media is Not the Telex Machine
    Social Media B2B marketing bizmarketer Elizabeth Williams linkedin social media 'About a thousand years ago, when I took my first job in the corporate world, my boss’s secretary gave me a little tour.  We saw the Corporate Overlord floor , we saw the typing pool (yes, those were real). Best steer clear.”. “What’s a Telex?”
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Linkedin] How Content Curation Can Drive Traffic
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | How Content Curation Can Drive Traffic by Lilach Bullock - Maximize Social Business. Lilach is highly regarded on the world speaker circuit and has graced Forbes and Number 10 Downing Street with her presence. Social Media Traffic Generation
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Linkedin] How to Become a "Best Place to Work": Lessons From Recent Winners
    And at LinkedIn, they have an [in]Cubator program that originated from a weekly hack day. 'Have you ever walked into an office -- your own, a friend’s, or somewhere you were visiting -- and immediately felt like that was precisely where you wanted to be? People are working, going about their business, and they’re happy. at their day jobs.
  • HUBSPOT  |  SUNDAY, JANUARY 11, 2015
    [Linkedin] Content Selling: The Next Evolution of Content Marketing [Infographic]
    Some are even taking to LinkedIn Pulse or personal blogs, writing original articles to boost their thought leader status among buyers. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Marketers are well aware of the power of content to attract and nurture leads.
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Linkedin] Hedge Fund Marketing: From Oxymoron to Best Practices
    Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the press. 'Published in January 2015 Edition.
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Linkedin] Understanding Your B2B Website: 10 Key Terms to Know
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'In professional services, over 80% of prospects will check out your website when considering engaging with a firm. Additionally, 65% of firms plan to increase online marketing spending, including new website projects and website redesigns. to one’s inbox.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 9, 2015
    [Linkedin] Top Tools to Create Stunning Social Media Graphics
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | Top Tools to Create Stunning Social Media Graphics by Rebekah Radice - Maximize Social Business. 'Are you using graphics in your social media posts? Would you like to connect consumers to your business through visual marketing? Visual Social Media Marketing
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Linkedin] Social Media For B2B Explained
    LinkedIn. 'Many B2B marketers are still weary of the social media world. They may be hesitant to jump in because they simply don’t know the correct strategy to execute or they just don’t believe it will benefit their business. The Right Way to Use Social Media. The biggest misconception is the idea that you need to be on EVERY network.
  • HINGE MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Linkedin] Visible Expert Profile?: How James McLurkin’s Robots Made him Famous
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” he asks. It all just came together.”
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