• INFER  |  TUESDAY, SEPTEMBER 27, 2016
    [Linkedin] Infer’s Artificial Intelligence Platform for Sales and Marketing Now Powers the Industry’s Largest Customer Community
    Find Infer on LinkedIn. Press Release:  Company Doubles Customer Base and Expands Leadership Bench by Adding Pete Westenhiser as Vice President of Sales. In addition, the company announced a 41 percent increase in bookings quarter-over-quarter, marking the highest bookings achieved to date in the company’s history. About Infer.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2016
    [Linkedin] Exploit the hours employees spend on social media
    When Dan Krueger and I send out our Gerris Corp influencer marketing emails, we time the mail-merged blast for around nine on the morning, East Coast time on a Tuesday. According to  Putting Downtime to Work , a new report from  Bambu  by  Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Like this post?
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 26, 2016
    [Linkedin] Come Talk Content + Have a Drink on Us [In San Francisco]
    LinkedIn | Twitter. LinkedIn | Twitter. LinkedIn | Twitter. LinkedIn | Twitter. LinkedIn | Twitter. This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. Who Will You Meet? Nanneke Jansen – Senior Manager, Marketing Programs @ Demandbase. Why Should You Attend?
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Linkedin] “I Want My Team to Use Social Media.”
    LinkedIn. Your team can quickly like, comment and reshare all posts on the company LinkedIn page as well. So you know the importance of social media for your business, and you’re working on building your presence. But you know you can amplify your efforts if your entire team gets involved. So, what should they do? Twitter. Google+.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 26, 2016
    [Linkedin] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    LinkedIn has proven to be a winning platform for many B2B companies. Maximizing your LinkedIn presence requires mastering the ins and outs of the platform and its many offerings as a piece of marketing technology. Content marketing on LinkedIn grows exponentially stronger when engaged employees share content with their connections. 2.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 24, 2016
    [Linkedin] This Week in Content Marketing: Digital Advertising Will Survive by Limiting Inventory
    It’s also the subject of a thoughtful LinkedIn post from our own Cathy McPhillips. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Adblock Plus starts its own ad network (or does it?). This week’s show. Recorded live on September 19, 2016; Length: 1:03:11).
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Linkedin] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    So when we sit down I use Analytics to look at ok how much traffic came from LinkedIn this month? If I come in here and I say we had a ton of LinkedIn traffic that’s awesome but Facebook is super low I know I have to go back to the drawing board and it gives me a challenge. Want to turn your website into a staffing ATM? Maybe?
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 23, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: September 19-23
    LinkedIn We wrapped up event season and jumped straight into webinar week! At least once a quarter, we have the pleasure of hosting our very own webinar to help content marketers just like you gain insight and ideas into how to better your engagement with your audience. Follow our Medium account here. Facebook. Twitter.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Linkedin] Will the Era of Knee-Jerk Content Marketing Ever End?
    Was this because they were LinkedIn aficionados who would share anything related to the social network? Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. Yet at the time of me taking that screenshot, eight people had Retweeted Molly. Probably not. Why Do We Do It?
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Linkedin] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Copyright © 2015 Contently. All rights reserved. How does.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Linkedin] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. According.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Linkedin] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Linkedin] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  THURSDAY, SEPTEMBER 22, 2016
    [Linkedin] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Linkedin] How To Increase Referral Traffic And Get More Leads
    Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, and Pinterest were the top 7 social media platforms used by marketers. Most marketers have one goal in common: increasing the amount of traffic to their website. One often overlooked tactic that can potentially have the greatest impact is referral traffic. What Is Referral Traffic?
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Linkedin] Marketing Guru Covers: Social Posting and Targeting
    LinkedIn. LinkedIn is the B2B marketer’s haven. Revenue Generation Blog The Marketing Guru facebook Google linkedin Social Media targeting TwitterIt’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. You need to adopt a unique strategy for each network.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Linkedin] How to Engage Your Audience Using Digital Advertising
    Sponsored Facebook, LinkedIn and Twitter posts , however, do feel more like traditional online advertising in the sense that users don't opt-in to see them. Via LinkedIn. Digital advertising doesn't have the best reputation amongst consumers. For many businesses, the solution is simple: inbound marketing. On Facebook. On Twitter.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Linkedin] Marketing Performance Benchmarks for Software/SaaS Companies
    The benchmark reports cover AdWords and LinkedIn Ads , and break down their impact on the customer funnel. From leads to revenue, Adwords drives a much higher volume of business than LinkedIn Ads -- anywhere from 3 to 5 times as much. LinkedIn is winning in driving higher value leads and opportunities. Different Strengths.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Linkedin] The Need to Focus on the Buyer
    Are your salespeople prepared for that? I’ve seen great articles by sales leaders like Jill Konrath who share how to use LinkedIn to do research on those needs and to get insights.  The world is changing fast.  People are trying to grow their businesses and are looking for people to help them be successful.  million to $6.8 million.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Linkedin] Social media strategy leaders: Tory Starr
    One week it would be location sourcing using Tweetdeck; another week it could be using LinkedIn for finding new story leads. Introduction to the Interview. Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. These folks are paving the way for marketing on these evolving channels. INSPIRATION.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Linkedin] Why Targeted Audiences Are Important in Online Advertising Campaigns
    Think about when you fill out a Facebook profile, LinkedIn profile or anything to do with Google. What if I told you that your Facebook online advertising could appear in front of “accountants in Houston, Texas” or “supply chain managers in Denver, Colorado?”. It could be in a community newspaper or on a broadcast commercial. Not accountants.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Linkedin] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    Key Takeaways: Prioritize social networks that deliver the greatest ROI: According to the report, those networks are Facebook, Twitter, Instagram, and LinkedIn (in that order). The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Know the feeling?
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Linkedin] Mi6 Agency’s Top Charts for September 2016
    Though limited in their use of social channels (survey respondents indicated they utilize 2 or fewer platforms – namely Facebook and LinkedIn), SMB’s are struggling to craft content that they feel is relevant to their audience and effectively delivers their message. Week of September 5th. Structuring for Digital Marketing Evolution.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Linkedin] Mi6 Agency’s Top Charts for September 2016
    Though limited in their use of social channels (survey respondents indicated they utilize 2 or fewer platforms – namely Facebook and LinkedIn), SMB’s are struggling to craft content that they feel is relevant to their audience and effectively delivers their message. Week of September 5th. Structuring for Digital Marketing Evolution.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Linkedin] Selling is to hunting like marketing is to trapping
    You’ll fill up your LinkedIn and ( Plaxo ?) know what I am doing about it. A few weeks ago I explained in painful detail as to what I planned to do — and am doing — when it comes to reviving all of those network connection, at least on LinkedIn,   Remember to market to your own influencer network. It’s 2016!
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Linkedin] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Linkedin] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    As interest in the space picked up, the Anthem–Skyword team began to note trends in its audiences’ interests and started expanding into LinkedIn and Twitter with B2B-specific material that broadened its conversations into more general topics like health care spending and employee wellness. After all, it’s the law. Did it pay off?
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Linkedin] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers. Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Linkedin] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    First, ask other business owners and marketing leaders, in your network or your favorite LinkedIn group, for references. Organic (non-paid) search is the largest single source of visits for most B2B websites. The majority of sites generate between 40% and two-thirds of their total traffic from search. These are often your best leads.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 20, 2016
    [Linkedin] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. The post How even social media & social selling experts are getting LinkedIn wrong – Part 2 appeared first on Marketing Insider Group.
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [Linkedin] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    Let’s say a prospect clicks on your LinkedIn ad on Monday, an AdWords ad on Tuesday, and then converts on Wednesday. If you’re relying on the channels’ native analytics for attribution and ROI calculation, your reporting will look like this: LinkedIn will say that it generated one conversion, which you will link to $20,000 in revenue.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 19, 2016
    [Linkedin] What, How, and When to Measure Your LinkedIn Marketing
    LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. But, without a strategy for analyzing your LinkedIn marketing efforts, it’s impossible to know whether you’re on the right track or whether you need to shift course. Are Your Posts Working? What Does Your Audience Look Like?
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Linkedin] 20 Examples of Social Proof in Action
    The reviews feature verified users of the product, their LinkedIn career information, and the logo of the product being reviewed, which is a research-backed strategy for promoting greater viewer recall and retention. I recently came across the greatest dog bed in the history of dog beds -- seriously, it felt like it was made of clouds.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 16, 2016
    [Linkedin] Using LinkedIn Ads? See How Your Performance Stacks Up [Benchmark Report]
    couple months ago, we published the second annual AdWords Industry Benchmark Report , and in this report, we are sharing our data on LinkedIn Ads. For this report, we partnered with AJ Wilcox, Founder of B2Linked , for his expert analysis of the data as well as how companies are using LinkedIn for marketing. LinkedIn Revenue Per Lead.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 16, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: September 12-16
    LinkedIn It’s event season at ion. These last two weeks have been a busy time for us. From Cleveland to LA, we went from CMWorld to CSIS, sharing all the content we could in between. But what truly makes for a great interactive content experience? And the force was strong with CMW this year! See a fresh take on an old favorite. Facebook.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Linkedin] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    How important is it to publish content on external sites like Medium or LinkedIn? Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. New technologies were being introduced. Consumers' habits were evolving. Things were different. Larry Kim, WordStream. Joanna Lord, ClassPass.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Linkedin] 7 Ways to Create More Interesting Content for Your Blog
    Here are a few ideas: Check out LinkedIn groups. Which LinkedIn groups does your target audience belong to? Check out this article published on LinkedIn titled “Four business rules I learnt in Kindergarten.” Engagement with the piece was excellent, with over 500 LinkedIn shares. Old topic … new spin. Key takeaway.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Linkedin] Marketing Recruitment and Onboarding Strategies for Professional Services Firms
    Or find me on LinkedIn ! I’ve worked with professional service firms over the years on projects ranging from research and strategy to rebranding and websites. And in addressing these issues I’ve watched clients struggle with one particular challenge again and again. Hiring for professional services marketing roles. Common questions.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Linkedin] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    LinkedIn Groups : Since these groups typically consist of discussions and questions, they’re a good source of information about what’s top of mind for professionals in your industry. When it comes to capturing your blog audience’s attention, the statistics are pretty abysmal. But where do you even begin? however.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Linkedin] Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]
    Some big players include the likes of Twitter via its Periscope app, Facebook, Snapchat, and more recently LinkedIn. Author: Elaine Ip Live streaming is all the buzz lately. Captivate Your Buyers. That’s some serious engagement! So how do you make the most of it as a marketer? Broadcast Your Brand.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Linkedin] Multi-Touch Attribution, A Full User Debrief
    Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.) Multi-touch attribution is a martech function of an advanced attribution solution. But multi-touch attribution is broad topic that spans a plethora of models, integrations, and strategies. What is multi-touch attribution? Time decay.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Linkedin] Go beyond brand awareness & drive revenue with LinkedIn
    This webinar featuring LinkedIn expert Kristina Jaramillo gives  LinkedIn  strategies to increase your revenue and not just your connections. How your LinkedIn marketing and social selling strategy should focus on the entire awareness-to-revenue customer lifecycle. Thanks to all our sponsors! Like this post?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Linkedin] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    Look on Twitter and LinkedIn for users that have been sharing similar content to what you have created! Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. That’s where a content offer based PPC ad comes into play! Next Steps.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 13, 2016
    [Linkedin] “Open This Email Right Now!” What Makes a Good Subject Line?
    LinkedIn is a master at effective subject lines. If you use LinkedIn, you’ve probably received an email that says something along the lines of, “Joe Schmo and 4 others viewed your profile.” You’re drowning in emails, right? Even so, your inbox and mail filters still stack up with messages. An all-caps S.P.A.M.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2016
    [Linkedin] How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1
    In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel.  I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are […].
  • B2B LEAD GENERATION BLOG  |  MONDAY, SEPTEMBER 12, 2016
    [Linkedin] Fast Growth Marketing: From 0 to 500,000 Users
    We’re starting to look at ten million, which is about one tenth the size of LinkedIn. How can you drive fast growth with marketing? In this interview you’ll hear from Jim Fowler, founder of Owler on what he’s learned to grow fast. Owler – a free competitive intelligence platform – went from 0 to over 500,000 users. Transcript. Funny.”
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 12, 2016
    [Linkedin] The Basics of LinkedIn Marketing
    Back when it started, LinkedIn was a simple digital Rolodex. LinkedIn is where professionals go to find jobs, learn more about their industries, and research prospective companies. For businesses, LinkedIn is the place to recruit top talent, build partnerships, generate leads, and exercise thought leadership.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Linkedin] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. They must keep up with social trends, create immense amounts of content, and constantly distribute it across various social channels to maintain audience engagement. But this race gets very tiring. What is Employee Advocacy?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Linkedin] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    Rather than post an intern application on a standard career search site, or on less targeted channels like Facebook, Twitter, or LinkedIn, GrubHub asked its Snapchat followers to apply using the app itself. 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More. Snapchat. 1) Raise awareness for a cause. Periscope.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 10, 2016
    [Linkedin] This Week in Content Marketing: 2017 Content Marketing Predictions
    HANDPICKED RELATED CONTENT: LinkedIn Purchase Will Spark Brands into Buying Media Companies. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this very special episode of #ThisOldMarketing, Robert and I make our content marketing predictions for 2017. This week’s show. Image source.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 9, 2016
    [Linkedin] Interesting Infographics: The Potential of Social Media for B2B
    LinkedIn has 400 million users, but only 25% use it monthly. If you do use LinkedIn for marketing, it is best to branch out onto other platforms as well. Infographics Social Media B2B Facebook home infographic LinkedIn TwitterLet’s take a look. B2B Benefits. But that isn’t the only benefit that B2B marketers have reported.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 9, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: September 6-9
    LinkedIn It’s Content Marketing World week and we couldn’t be more excited. Our very own ionians are finishing up their time at the conference and are ready to bring back some major keys (while channeling their inner DJ Khaled) on everything content marketing. This week was all about interactive infographics. Follow our Medium account here.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Linkedin] 5 Ways to Make Your Social Media Marketing Rock
    billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. Understand Your Audience. Make Your Lyrics Memorable.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Linkedin] See What Content Marketing Success Truly Looks Like
    Average LinkedIn click-through rates and engagement rates nearly tripled industry benchmarks. Organic sharing of Lenovo content on LinkedIn generated a 24% increase in earned media value. Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. Content Marketer of the Year.
  • MI6 MARKETING AGENCY  |  FRIDAY, SEPTEMBER 9, 2016
    [Linkedin] Head Scratcher and Belly Buster Post: Sep 2016
    LinkedIn Taken Campaign. This is an interesting campaign that promoted the film Taken 3 via a LinkedIn campaign. You can check out Brian’s LinkedIn profile  and maybe connect with him! Here’s the contest winner’s LinkedIn profile in case you’re looking for a cyber security expert. About This Post.
  • VIDYARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Linkedin] Vidyard Announces 2016 Video Marketing Awards to Honor Excellence in Video Marketing
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers. Winners will be announced at Viewtopia Video Marketing Summit in San Francisco. Nominations for the 2016 VMAs are now open. About Vidyard.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 8, 2016
    [Linkedin] Why Sales and Marketing Teams Should be Wary of the Social Selling “Guru”
    Nowhere is this more apparent than in the world of social selling, or the way in which sales teams authentically connect to buyers where they’re at—on social media channels like Twitter and LinkedIn. Your marketing and sales teams should be operating on social—the measurable benefits are undeniable. But Web 2.0 Marketing Social Media
  • ACT-ON  |  THURSDAY, SEPTEMBER 8, 2016
    [Linkedin] How to Create an Engaging and Effective Presentation
    There are staggering stats, like the fact that businesses can see 500 percent more traffic on SlideShare than the big guns (Facebook, Twitter, YouTube, LinkedIn). I used to think presentation decks were an afterthought. They’re meant to be an accompaniment to a speaker, I thought. How wrong I have been. These things are hard to write. SINGLE.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Linkedin] Key Advertising Trends about Social Media from Q2 2016 – Marketing Automations
    This post was originally published on this site Salesforce just published a recap of major trends in advertising across Facebook, Instagram, Twitter, and LinkedIn for Q2 2016. Check out these key findings from the report. Facebook continues to deliver value to advertisers everywhere, and its latest earnings report proves it.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Linkedin] How to Leverage Google Analytics for Digital Marketing Success [Presentation]
    Please drop us a message on Twitter , LinkedIn or email anytime if you have additional questions, concerns, or ideas. Our presentation on Google Analytics Fundamentals for the John Deere Dealer Network in North America. Ultimately, Google Analytics needs to provide value for the organization.
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Linkedin] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Find Infer on LinkedIn. Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. About Infer. Additional Resources.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Linkedin] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn. Where’s Judy’s story? Have a great day.”
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Linkedin] 18 of the Best Personal Websites We've Ever Seen
    Maybe your LinkedIn profile. Ah, the job search. Some refer to it as a full-time job in itself, others compare it to dating , and several cats over at BuzzFeed think it just plain sucks. But it doesn't have to be that way. When you’re applying for a job, you’re typically asked to submit a resume and cover letter. Resumes. Portfolios. Blogs.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 6, 2016
    [Linkedin] Study: Only 3 Percent of Freelance Creatives Use Co-Working Spaces
    Of all the social networks, LinkedIn was most important, followed closely by Twitter and Facebook. If you’re looking for freelancers, LinkedIn, Twitter, and Facebook are the places you’ll most likely find them. 8. couple of months ago, we released our second annual study of freelance creatives on The Freelancer. averages.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 6, 2016
    [Linkedin] 5 Ways To Make Social Media A Part of Everyday Marketing Strategy
    Don’t ignore social media platforms like Quora or even LinkedIn Groups for uncovering new opportunities. Instead of getting all of your early morning news from CNN or Fox, take a look at what the popular news is in places like Reddit and LinkedIn Pulse. Social media is not a fad for the B2B marketer. But be warned!
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Linkedin] Remember to market to your own influencer network
    So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually  and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 5, 2016
    [Linkedin] 5 Brands with Highly Successful LinkedIn Marketing Strategies
    With 450 million users , LinkedIn is a powerful platform for brands looking to recruit top talent, generate leads, or shore up brand awareness. And given the current social media landscape, it’s no wonder many brands are doubling down on their LinkedIn marketing strategies. World Economic Forum. Google. Mashable. Coca-Cola.
  • ACT-ON  |  MONDAY, SEPTEMBER 5, 2016
    [Linkedin] Marketing Jobs: The Outlook is (Still) Bright
    LinkedIn’s Take. LinkedIn analyzed all of the hiring and recruiting that happened on LinkedIn in 2015, and came up with a list of the top 25 skills that got potential applicants hired. LinkedIn dubbed 2015 as “the year of the cloud,” as skills related to cloud and distributed computing shifted to be highly desired by recruiters.
  • NUSPARK  |  SUNDAY, SEPTEMBER 4, 2016
    [Linkedin] Lead Nurturing for Higher Education: Best Practices
    Linking Up on LinkedIn. Marketing professionals in the higher education industry are wise to consider it a must to follow their peers from other schools on professional sites like LinkedIn. LinkedIn is an excellent place to publish and discover content that can act as top-of-funnel lead capture material. Automate Your Efforts.
  • BIZIBLE  |  FRIDAY, SEPTEMBER 2, 2016
    [Linkedin] Demand Gen vs. ABM Engagement Reporting -- Ranking Your Best Content
    Awesome Examples of LinkedIn Ads That Convert. Reasons Why LinkedIn is the Best B2B Ad Network. Awesome Examples of LinkedIn Ads That Convert. Tips To Launch A Successful Account-Based Marketing (ABM) Campaign On LinkedIn. When there are so many ways to measure content success, how do you know which articles are the best?
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 2, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: August 29 - September 2
    LinkedIn First Friday of the month is always a reason to celebrate! And even more so for this Friday since it’s not only Labor Day Weekend but the weekend before Content Marketing World… and we can’t wait! We’ve been hard at work all week at ion making sure we’re ready to take on Cleveland with some content marketing force. Top 7 that.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2016
    [Linkedin] What Is Digital Marketing?
    Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online. People spend twice as much time online as they used to 12 years ago. Your website. Blog posts. Tactics.
  • BIZIBLE  |  WEDNESDAY, AUGUST 31, 2016
    [Linkedin] Everything You Need To Know About Marketing Attribution
    This could be an organic search that results in a click on one of your articles, a click on a LinkedIn ad, or an interaction at a trade show conference. Over the next two weeks, Alexis went to a boat show that was in town and Andrew read another blog article that he found on LinkedIn. Touchpoints and Tracking. Good question.) link].
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Linkedin] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Wayne Breitbarth (author of  The Power Formula for LinkedIn Success ) believes that for every 10 updates, 6 should be for content you didn’t create!
  • SCRIBBLELIVE  |  WEDNESDAY, AUGUST 31, 2016
    [Linkedin] Visit ScribbleLive at Content Marketing World for a Free Strategy Consultation
    From creating (writing, producing and starring in) an early podcast that achieved one million downloads in the first year, to strategic ideation for brands like LinkedIn, Morton Salt, Oracle, and Forbes, Anni can assess your current strategy quickly, and come up with creative content solutions that convert. Persona development.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2016
    [Linkedin] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    Look at his or her LinkedIn profile and Twitter feed. By Kerry Gorgone, {grow} Contributing Columnist. Now that content marketing has become the norm, some “seasoned” marketers might feel like Dr. Leonard “Bones” McCoy , the ship’s doctor on the original “Star Trek” series. You get the idea. For more fun McCoyisms, check out this site.).
  • ACT-ON  |  WEDNESDAY, AUGUST 31, 2016
    [Linkedin] 7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)
    Confession #7: I know I am not that smart. I am constantly learning from experts – on my teams, peers within my industry, via LinkedIn groups, and online courses. I’ve always liked confessions. used to love reading PostSecret and Craigslist’s “Missed Connections.” But it’s not all creepy. Confession #1: I don’t always keep up with trends.
  • EMEDIA  |  TUESDAY, AUGUST 30, 2016
    [Linkedin] Key Insights from the 2016 B2B Content Marketing Spotlight Report
    Report on how B2B marketers in the tech sector are using content marketing to hit their goals this year: original research LinkedIn’s B2B Technology Marketing Community looks at what drives lead generation - content marketing – in their 2016 B2B Content Marketing Spotlight Report.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 30, 2016
    [Linkedin] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    Do you publish through LinkedIn? Without it, I’d be guessing. But data doesn’t tell the whole story. It’s strangely easy to forget that those “users” and “site visitors” that marketers talk about—*guilty*—are actual human beings with passions and pet peeves, ambitions and outrage. Get to know them.
  • WEBBIQUITY  |  TUESDAY, AUGUST 30, 2016
    [Linkedin] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? What does that mean, exactly? But those are just table stakes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Linkedin] 20 Ideas to super-charge your social media network
    Connect with contacts on Facebook, LinkedIn, and other social media platforms. For example, most LinkedIn accounts now include a Twitter handle. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan?
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Linkedin] How to Tie Your Content Marketing into Your Account-Based Marketing
    Sign up for the LinkedIn groups they’re on. LinkedIn advertising does not. Account-based marketing is having quite the run lately. It’s not hard to see why. Who doesn’t want to improve their close rates by 300%? Who doesn’t want to finally get sales and marketing and other departments to work together like a finely-tuned orchestra?
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Linkedin] The Best Money You’ll Ever Spend on SEO, Social, and Content
    Couple of things for LinkedIn? You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? Do you have a fantastic SEO platform? But that’s not the only thing that demands your precious marketing dollars. An investment in great people. All of it.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Linkedin] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Paid social (LinkedIn, Facebook, Twitter, etc.). According to the State of Pipeline Marketing Report 2015 , less than half of CMOs believe that their team is using the correct attribution model. Usually, this is due to the fact that their marketing org continues to use single-touch attribution models. 15 Popular Marketing Channels: Email.
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Linkedin] Crafting the Perfect Social Posts – Part 2
    Last week I looked at best practices for LinkedIn, YouTube, Vine, Instagram, and blogging – you can find that post here if you missed it the first time around. If you know what you’re doing, social media can be a great thing for your business. The trick is to really understand the spirit of each site and tailor your posts accordingly. tumblr.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 26, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: August 22-26
    LinkedIn Another busy marketing week, another exciting Friday! At the end of every week, we bring you more news, best practices, and exciting tips and tricks for you marketing mavens out there. If you didn’t get a chance to check it out, here’s what you missed this week:   Should Interactive Content Be Evergreen? Check it out! Facebook.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Linkedin] 5 Content Marketing Lessons from David Ogilvy
    Maybe it’s a targeted LinkedIn group or Twitter. David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising. British born and educated, he joined Mather & Crowther, a London ad firm run by his brother, before going on to be a researcher for Gallup, a solider, and a farmer. Offer up evidence to support a claim. Find out.
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Linkedin] Three Tips for Boosting SEO with Social Media
    Long-form posts on LinkedIn will show up in Google’s search engine results pages (SERPs). There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Here are three techniques for improving your SEO with social media.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Linkedin] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    LinkedIn’s analysis of its user data, which highlights the most common skills listed on the user profiles of marketers and the most in-demand skills specified by marketing employers, reveals that companies are seeking a combination of tangible technical skills like SEO and creative skills like marketing strategy. Share them below!
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 25, 2016
    [Linkedin] LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams
    I understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version. Social Media
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Linkedin] 10 Groups to Join on LinkedIn if You’re in Marketing
    With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. From growing your business connections, learning best practices, and staying up to date on trends, LinkedIn is a one-stop-shop for marketers looking to advance their skills and career. Top LinkedIn Groups for Marketers: 1. 
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Linkedin] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Is LinkedIn sending you visitors? Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. In light of this urgent need, what are the most important marketing skills you should look for when building an in-house marketing team? It’s not always obvious.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] Introducing Contently Social
    Publish directly to LinkedIn, Twitter, and Facebook with one click. In 2016, people don’t just visit their social channels for cheap thrills. They expect high-quality, relevant information from both media and brands—and they want it fast. Others focus on upping quality to increase engagement. Tell me more, please.
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] Reach Senior Executives through Social Media
    percent have a LinkedIn account. LinkedIn is by far the most frequently used social media website among senior managers. percent use LinkedIn. A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. percent have a Facebook account.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] The Five Best Pinterest and Instagram Marketing Tools
    Schedule unique content across Pinterest, Instagram, Facebook, Tumblr, Twitter, and LinkedIn. Increasing use of mobile devices combined with the popularity of “snackable” information have made visual content an increasingly important component of content marketing. Google Review Count:  269. ” —  StoreYa Blog. BuzzBlogger.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Linkedin] The Marketing Guru Covers: What are the benefits of social media marketing?
    Revenue Generation Blog The Marketing Guru facebook google plus linkedin Revenue Generation Social Media social media marketing TwitterSocial media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? Save money.
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