• NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Linkedin] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    'There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more.  LinkedIn Lead Accelerator. LinkedIn Advertising Wish List. Here’s a list of suggested ways LinkedIn can improve their ad platforms.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Linkedin] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Linkedin] 10 LinkedIn Groups Every Entrepreneur Should Follow
    Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. With more than 30,000 members this is the largest discussion group on its topic in the LinkedIn network. If not, perhaps we’ll see you in one of our LinkedIn streams. Second, opinions are ubiquitous.
  • HINGE MARKETING  |  FRIDAY, MARCH 27, 2015
    [Linkedin] Expert Interview: Using Behavioral Psychology to Enhance Marketing Automation
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Hinge’s Managing Partner, Lee Frederiksen, was a recent guest on the TechnologyAdvice Expert Interview Series to share his insight on strategies to improve marketing automation. Lee: There are really three different ways that it plays in.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 27, 2015
    [Linkedin] How to Create an Instagram Strategy for Your Business
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Create an Instagram Strategy for Your Business by Peg Fitzpatrick - Maximize Social Business. Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. And her job.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 26, 2015
    [Linkedin] Nice to connect with our client Mintigo
    People connect with me on LinkedIn all the time and you can too. 'Mintigo is a client of Find New Customers and they hired us to publish their content and we finally got moving on that yesterday. Got their new post and they wanted me to publish it, like we did with the other two posts and went right to work on that. yesterday.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Linkedin] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Analyze their Social Media Presence The two main social networks AEC firms’ competitors will most likely be active on are LinkedIn and Twitter. LinkedIn Most firms have a LinkedIn page. AEC firms often have subject matter experts (SMEs), but most firm’s SMEs do not actively engage on LinkedIn. Congrats!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Linkedin] Terminus Offers Targeted Display Ads for B2B
    For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). 'Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. Nor does it address the challenges that users face in making sense of it all. pricing.
  • CMO ESSENTIALS  |  THURSDAY, MARCH 26, 2015
    [Linkedin] What Shazam Can Teach Marketers about Predictive Analytics
    Connect with William on Twitter at @williamtyree or on LinkedIn. 'Shazam, the app that can identify songs by listening to just a brief sample, has seemingly been around since the Stone Age of mobile apps. Shazam has been relevant for so long that it has achieved status as both a noun and a verb (“Who sings this song? It’s the missing piece.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Linkedin] Is Europe America’s Online Colony? American Influence on the Web
    That’s why we have a German-version of Amazon, LinkedIn, Facebook etc. That''s why we have a German-version of Amazon, LinkedIn, Facebook etc. 'by Mars Dorian, {grow} Contributing Columnist I live in a popular European town I like to call “Hipster-hell” — formerly known as Berlin, the capital of Germany. Check.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin] The Anatomy of a Successful Facebook Post
    Check out these examples: The post above asks members to follow a LinkedIn Group. 'When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? Are there things you should be doing that you’re not? 1) Has a Clear Goal.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin] 7 Offline Marketing Strategies that Support Your Online Brand
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. Just as with your online publications, you need to be selective.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). Here is an example of an A/B test we recently ran on LinkedIn using dark posts.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin] Social Media Posting Frequency
    The problem with giving that bit of advice is, in telling clients “how often to publish on Facebook, LinkedIn, Twitter” or anywhere else, is that individual company needs and goals are not being considered! Wouldn’t it be great if it everyone knew the magic social media posting frequency? social media Uncategorized
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Linkedin] 13 Great Guides to Growing Your Blog Audience
    ” Among his insights, this regarding LinkedIn groups: “You don’t have to go overboard. 'You’ve put extensive effort into your business blog design, content strategy, research, and execution. Now—how you attract and retain a large audience? The short answer is to write great content and then promote it effectively. Email?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Linkedin] How to Produce an Internet Radio Show
    To promote recorded episodes after the fact, we also run social ads on Facebook, Twitter, and LinkedIn that use custom audiences and other targeting tactics to make sure each episode gets in front of the right people. 'There are lots of ways to generate and publish content for your inbound marketing efforts. Talk radio is big business.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Linkedin] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    To gain 100 new LinkedIn followers? For technology services firms, we recommend LinkedIn, Twitter, Google+ and even YouTube. Related Stories Top Twitter Marketing Techniques to Connect with Your Audience How to Use LinkedIn for Business Development 5 Social Media Benefits for Accounting and Financial Services Firms.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Linkedin] Is Facebook Still Relevant for B2B?
    If you find that LinkedIn and Twitter are more in line with your marketing goals, then by all means put your resources towards making those networks great. 'As a digital marketing firm we get questions daily about how different strategies can work for our clients. Our position on Facebook depends on the client. Why Have a Facebook Page?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 24, 2015
    [Linkedin] What Causes People To Click On Social Media?
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | What Causes People To Click On Social Media? 'The brain is a wondrous piece of work. Have you ever done something without thinking about it? Have you ever said something out loud that you were thinking in your head? Sure you have. We all have done that at one time or another.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Linkedin] Starting a New Job? 8 Tips for Having a Great First Day
    To help you familiarize yourself with your new boss, have a look at his or her Twitter account, LinkedIn profile, and any writing they publish (either on the company blog, their personal website, or an external site like Medium). 'Congrats! The next day, you were offered the job (and gleefully accepted it). The hard part is over, right?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Linkedin] Content Marketing ROI Starts With A Strong Business Case
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our customers are tuning out advertising. But we aren’t sitting around waiting for it.
  • VIRALLY BLOG  |  TUESDAY, MARCH 24, 2015
    [Linkedin] The SXSBest of SXSW!
    When you talk to people one to one get a business card, connect on LinkedIn, follow them on Twitter. 'Now I’m over the jet-lag of the trip back from Austin, TX, here I will be gathering the pictures and information of the top events that the Virally team went to! Here are two of my favourite events from SXSW Interactive. One To One.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Linkedin] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    Before that, he held product and engineering roles at Facebook, LinkedIn, Zazzle, and RealNetworks. 'I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences. I''m here to tell you there are diamonds in the rough.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Linkedin] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    LinkedIn, retargeting, and other industry-focused advertising tend to work best, because they allow you to most directly target appropriate industry audiences, which leads to more conversions, higher click-through rates, and lower cost per download. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Linkedin] 10 data experts explain why little data is the new big data
    Why do people obsess over LinkedIn Connections or Twitter followers? '91% of marketing leaders believe successful brands use customer data to drive business decisions (source: BRITE/NYAMA ). 90% of the world’s total data has been created just within the past two years (source: IBM ). But is bigger better? The exception. Ross, Cynthia M.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Linkedin] Customer Centricity Slogan or Experience?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Customer Centricity Slogan or Experience? 'When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Of this group only 14% indicated that customer centricity was a hallmark of their brand. Being customer centric feels like a no-brainer goal.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Linkedin] Think Grammar Doesn't Matter? It Could Be Holding You Back From a Promotion
    We studied 100 LinkedIn profiles of native English-speakers in the consumer packaged goods industry, and each of the professionals we looked at worked for no more than three employers over the first 10 years of their career. 'Many people think that once they leave school, they don''t need to worry about grammar. right? Not quite.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Linkedin] Why Marketing Needs to Fix the Customer Experience
    It’s far better to have people chatting happily about you on LinkedIn and Facebook than building online monuments to your terrible customer service.  Branding CRM corporate overlords customer service linkedin porcupines social media Last week we saw the clear relationship between good CEM and good corporate performance. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Linkedin] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    How to Use LinkedIn to Generate Leads [More from the blogs]. 'Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Who are we speaking to? What message are we trying to convey? What do we want them to do?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Linkedin] The Revised Approach to Content Distribution
    This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), 'Editor's Note: Today's post comes courtesy of Anne Murphy, Senior Managing Editor at Kapost. Marketing—at its core—hasn't changed. The Evolution of the Content Pillar Approach.
  • HINGE MARKETING  |  FRIDAY, MARCH 20, 2015
    [Linkedin] 7 Steps to Becoming an Industry Star
    On Twitter or LinkedIn? Please take a minute to share The Visible Expert on Twitter and LinkedIn. 'In every industry, there are a handful of individuals that come to mind as being the go-to thought leaders. And in our recent research on these Visible Experts, we found that the process to industry stardom is replicable.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Linkedin] A Detailed Guide to Using Slideshare Analytics
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. 'Slideshare has become a staple of content creation in recent years. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
  • HINGE MARKETING  |  THURSDAY, MARCH 19, 2015
    [Linkedin] Optimizing the B2B Content Marketing Funnel: Turning Contacts into Clients
    On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. 'Congratulations, you’ve taken the first step towards increasing your online presence and implemented a B2B content marketing strategy. So where’s the disconnect? Be Patient. Content marketing is not meant to drive revenue overnight. Wrong.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 19, 2015
    [Linkedin] The Ultimate Guide: Getting Started with Social Selling [New eBook]
    To help marketers harness the power of improved engagement and more efficiently adapt to this critical model, today we’re launching “The Ultimate Guide: Getting Started with Social Selling,” a new eBook created in collaboration with LinkedIn Sales Solutions. They know what they want and why. Why Social Selling? And why now?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Linkedin] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    Twitter | LinkedIn | 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t by Jim Belosic - Maximize Social Business. 'What sets pro Facebook marketers apart from the rest? Many things. But mostly it’s their holistic vision and appetite for information. Facebook
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 19, 2015
    [Linkedin] 4 Steps To Align Your Sales Approach With Inbound Marketing
    Check LinkedIn to read your lead’s profile, see if you have any shared contacts or groups. My LinkedIn profile lists these interests and I’ve never heard any of them mentioned in a voice message from a sales person.) 'Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Linkedin] How Fashion Brands are Partnering with Bloggers for Big Results
    Kristen on Google+ | Twitter | Google+ | LinkedIn | How Fashion Brands are Partnering with Bloggers for Big Results by Kristen Matthews - Maximize Social Business. 'From major retail stores like Bloomingdales to online fashion gurus like ModCloth, almost every fashion brand has at least dabbled in blogger outreach by now. Blogger Outreach
  • HINGE MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Linkedin] Does Your Professional Services Firm Need a High Performance or a Branding Website?
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. After all, 80% of prospects will look at your website when evaluating several firms. Websites
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 18, 2015
    [Linkedin] Rise of the Machine in Social Recruiting
    Twitter | Facebook | LinkedIn | Rise of the Machine in Social Recruiting by Laurianne Laval - Maximize Social Business. 'Have you ever applied for a job that fits you perfectly but you never hear back? It’s a sad state of what recruiting has become in the past 10 years. Your resume was rejected before the recruiter ever saw it.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Linkedin] What Is Thought Leadership? And When You Should Use It?
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'Few terms raise the ire of the buzzword police more than thought leadership. But But what is thought leadership? Let’s start by getting on the same page. What Is Thought Leadership? It’s not pedigree. Others have pointed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Linkedin] Three huge ideas to build your networking momentum
    To do this I connected with him on both Facebook and LinkedIn. To do this I connected with him on both Facebook and LinkedIn. 'By Brooke Ballard, {grow} Contributing Columinist When I think about any high point in my professional career, I can attribute the win to networking momentum. It also takes a wholly human effort.
  • HUBSPOT  |  WEDNESDAY, MARCH 18, 2015
    [Linkedin] Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
    It''s most important that you''ve got a solid hold on where that one post a week should go -- Twitter, Facebook, LinkedIn? 'One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. And what does “good” mean, anyway? Real Estate.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Linkedin] Happy St. Patrick’s Day from Find New Customers!
    Linkedin Ads   $  0.75. 'The most likeable company in marketing Find New Customers , wishes you and yours a wonderful St. Patrick’s Day! We call ourselves Likeable because Find New Customers is partnered with Likeable Local , which is Social Media Marketing Software to make YOU more Successful.). Despite our slow connection.) Jeffrey L.
  • ANNUITAS  |  TUESDAY, MARCH 17, 2015
    [Linkedin] The Key Marketing Automation Players On Your Team
    Engage with the various marketing automation groups within LinkedIn, vendor customer communities and your network to source the best candidates. Blog certification CRM Demand Generation Strategy key players LinkedIn marketing automation power user Wrong. The Power User. This user knows it all. webinar, social, event registration, etc.),
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [Linkedin] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    HS) I remember back in 2012 when companies like Demandbase and Bizo (now part of LinkedIn ) first announced “company targeted advertising.” Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers. HS) Hi Andrew. contextual targeting.
  • HINGE MARKETING  |  TUESDAY, MARCH 17, 2015
    [Linkedin] The Science Behind AEC Brand Research
    On Twitter and LinkedIn? Follow @HingeMarketing and join Hinge on LinkedIn. 'Without a doubt, differentiation is the foundation of a solid brand. Particularly within the AEC industry, a differentiated brand can help tip the scales in favor of your firm over another. it’s the execution that can cause confusion. It matters.).
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 17, 2015
    [Linkedin] 17 Reasons Why I’m Lucky To Be In Business Development
    Social Media: LinkedIn – I am grateful to have the ability to connect with professionals and keep in touch with them. Also ,  LinkedIn has been a great tool to find contacts and actual titles with targeted prospects. We live for the few “yes’s”   This St. Insightful Blog Posts:  To add onto Feedly and Flipboard.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 17, 2015
    [Linkedin] The Social Graph for Managing Influencer Relationships
    Twitter | Facebook | Google+ | LinkedIn |. 'Over the past decade, the new science of influence marketing in social media has evolved a lot. The first lists of influencers were based solely on the social score of the users. In 2015, social media influence (SMI) took a […]. Author information. Raymond Morin. Raymond Morin.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 17, 2015
    [Linkedin] 3 Ways to Mine a Marketing Pot of Gold
    For example, if sharing content appears to occur across one or more specific social channels, highlight an easy-to-use sharing mechanism with language-appropriate calls to action, such as “Like this on Facebook” or “Get connected via LinkedIn.” In the spirit of the St. ” Modern Marketing in Action
  • PWB MARKETING BLOG  |  MONDAY, MARCH 16, 2015
    [Linkedin] Social Media Image Size Guide [INFOGRAPHIC]
    This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest. Facebook LinkedIn social media Twitter YouTube In fact, June 2013 was the last time I published information on correct sizing of images!
  • FEARLESS COMPETITOR  |  MONDAY, MARCH 16, 2015
    [Linkedin] Won marketing awards and guest post but I’m a Notre Dame grad
    also have over 2,600 LinkedIn connection now and I love them all. There is a button at the top to View my LinkedIn profile , which is a blogging best practice. 'Jeffrey L. Happy to reconnect with Amanda who used to work for Salesforce.com.before she move to RingLead.com  (see photo). Feel free to connect with me. by the way.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Linkedin] The Battle for Marketing Talent in Professional Services
    That comes as no surprise – platforms like LinkedIn and communities like LinkedIn Groups have become vibrant centers of conversation in the world of professional services. On Twitter and LinkedIn? Follow @HingeMarketing and join Hinge on LinkedIn. Figure 1. Figure 2. That’s good news, right? It is good news.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 16, 2015
    [Linkedin] Designing Your Pinterest Pins “Mobile First”
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. '“The majority of the traffic to your content marketing will come from a mobile device in two to five years” and it’s time to think “mobile first” as part of your channel strategy says social media strategist Jay Baer. Clearly it’s time to make mobile a priority. Jeff Sieh.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 16, 2015
    [Linkedin] Get the Biggest SEO Bang for Your Content Marketing Buck
    This was the lesson my former SAP colleague,  Gurdeep Dhillon , posted on LinkedIn. Chart Source: LinkedIn). 'One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. My biggest secrets for SEO and your content marketing budget? You don’t have to create it all.
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 16, 2015
    [Linkedin] Three Reasons Customer Experience Management Fails – Part II
    CRM B2B marketing bizmarketer CEM customer experience management Elizabeth Williams linkedin porcupines 'Last week we looked at Customer Experience management (CEM) and the three reasons I think we’re doing it wrong. Reason #1 was forgetting that at the beginning, middle and end of all customer experiences is emotion. Well that’s hopeful.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 16, 2015
    [Linkedin] Who’s Listening to Podcasts in 2015?
    Twitter | Facebook | LinkedIn |. 'As you may have heard, podcasting is making a comeback and more people are listening to podcasts in the United States than ever before. Author information. Jonah Geil-Neufeld. Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 16, 2015
    [Linkedin] How to Use LinkedIn to Generate Leads
    'Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.
  • HUBSPOT  |  SATURDAY, MARCH 14, 2015
    [Linkedin] How to Use Humor to Sell More [Free Email Templates]
    like to use Twitter and LinkedIn to understand what tone I should use to approach someone. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Sales can be a stressful job. Some months are good; others are tough. The same old boring follow up isn’t working. What can you do?
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Linkedin] How to Learn Social Media Marketing: 41 Resources for Beginners
    The 3 Biggest Mistakes People Make on Twitter and LinkedIn. 1) An Introduction to LinkedIn for Business. Other Introduction ebooks by HubSpot:This step-by-step guide explains the reasons to created a LinkedIn company page, the anatomy of the perfect company page, and step-by-step instruction on how to setup a company page.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Linkedin] How to Create, Share and Hijack Brand Equity in your Content
    Twitter | Facebook | LinkedIn | YouTube | How to Create, Share and Hijack Brand Equity in your Content by Justice Mitchell - Maximize Social Business. 'From time to time people ask me why I write about content marketing on a social media business website? Which I reply to with, “Why am I putting this gasoline into my car?” Content Marketing
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Linkedin] The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Marriage of Marketing and IT at CeBIT Global Conferences #cgc15 by Neal Schaffer - Maximize Social Business. 'The Marriage of Marketing and IT It’s “game on” for Chief Marketing Officers (CMOs). The biggest driver of this tech spending binge?
  • HINGE MARKETING  |  FRIDAY, MARCH 13, 2015
    [Linkedin] Why Purchasing Lists of Email Addresses is a Big Email Marketing Mistake
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Purchasing or renting lists of email addresses from third party sources may seem like an effective way to quickly reach new prospective clients through your email marketing campaigns. Let me know by posting a comment. Online Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 12, 2015
    [Linkedin] 10 Examples of Highly Impactful LinkedIn Profiles
    'Last summer I wrote about the importance LinkedIn can be for executing B2B SEO link building. And the first place to start is through your LinkedIn profile. Why LinkedIn Again? Elements of a LinkedIn Profile to Consider. Involvement in Select LinkedIn Groups. 10 Exemplary LinkedIn Profiles. Anthony Gioeli.
  • HINGE MARKETING  |  THURSDAY, MARCH 12, 2015
    [Linkedin] Management Consulting Firms: When Does a Prospect Turn Into a Lead?
    They follow your company on LinkedIn (though maybe they’re just looking for a job). On Twitter or LinkedIn? Follow us @ HingeMarketing and join us on LinkedIn. 'Not everyone who connects with your firm is an actionable lead. But for those who do make their way down the funnel, the story isn’t over.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Linkedin] 5 Must-Haves for Your Online Press Room
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | 5 Must-Haves for Your Online Press Room by Maggie Patterson - Maximize Social Business. 'How long has it been since you updated your online newsroom? Maggie is a PR strategist, freelance writer and blogger. Media Relations
  • MARKETING ACTION  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] Marketing’s Bright New Tool: Act-On Anywhere
    Imagine: You are a salesperson browsing LinkedIn. 'Editor’s Note —. Dear Reader: The whole purpose of our Marketing Action blog is to offer ideas and tips that marketers and salespeople can use to make their work more effective or efficient in some way — right now. This morning we announced Act-On Anywhere. Why did we do this? ” 2.
  • SYNECORE  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] Maximizing the Effectiveness of Content Personalization
    For example, for B2B marketers, LinkedIn is more effective for distribution than Facebook, which is a better platform for B2C marketing. The reasoning behind this is that LinkedIn is more business oriented, while Facebook is dominated by consumers and their personal interests. Building Blocks of Content Strategy. 2) Consideration.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] 10 Creative Types You Need To Build A Killer Content Marketing Team
    'By  NewsCred Contributor, Lauren B. Mangiaforte. Creating content, especially in a lean marketing team, is an all-hands-on-deck endeavor. After all, we’re well past the infancy of content as a marketing maybe. It’s a marketing must :  78% of CMOs now believe content is the future of marketing. The Visual Artist. via wikiart.org.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] 29 Ways to Collect Email Addresses for Your Business
    Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Post your sign-up form page on LinkedIn and sponsor it. 'Looking for ways to grow your email list? Do the same for any business cards you may receive.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    On Twitter and LinkedIn? Follow @HingeMarketing and join Hinge on LinkedIn. 'Have you heard Google’s recent announcement that the mobile-friendliness of your firm’s website will soon be an even bigger factor in where your firm’s website ranks in mobile search results? Which ones have a low CTR despite ranking well?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] The Internet of Things (IoT): when everything is “a thing”
    And we are not talking only about current “things:” as anybody being found by friends who we met as a child decades ago via Facebook or LinkedIn can attest, our past has never been so present as it is now. 'Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] You Want to Attract Chinese Tourists, Target their Community!
    Twitter | Facebook | LinkedIn |. 'Chinese tourists are mainly composed of above average tech savvy earners that are constantly connected online. Over 83% of Chinese tourists go online using their mobile phone and average 25 hours per week online (Reuter). Author information. Olivier Verot. by Olivier Verot - Maximize Social Business.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] Are you using SlideShare to Generate Leads from Tradesman?
    SlideShare was purchased by LinkedIn a few years ago which allows both platforms to work seamlessly together which is good news for you. 'SlideShare is probably the most overlooked social media tool. Close to 70 million visitors a month  second only to YouTube is nothing to sneeze at. Why should you consider using it? 
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, MARCH 11, 2015
    [Linkedin] Three Reasons Customer Experience Management Fails
    CRM Social Media bizmarketer CEM customer service Elizabeth Williams linkedin social media 'If you have nothing better to do sometime, pour a nice glass of wine and curl up with Arizona State’s Rage Study. That’s a lot of dough, Lords and Ladies of the Spin Cycle, and that’s just consumers. Now that’s fun. We focus on the problems. All good.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, MARCH 10, 2015
    [Linkedin] Practice Your LinkedIn Profile Before Going Live
    'Rapid Learning Mini-Course Video #6. Welcome back to the sixth video in this mini-course on rapid learning. The whole goal of this program is to help you become a rapid learner – so you can quickly master new information or pick up new skills. So far, we’ve focused on Dumping , Chunking and Sequencing. Working Smarter
  • HINGE MARKETING  |  TUESDAY, MARCH 10, 2015
    [Linkedin] Finding the Niche Within the Niche: A Profile of Architect and Visible Expert? Dale Mulfinger
    On Twitter or LinkedIn? Please take a minute to share The Visible Expert on Twitter and LinkedIn. 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. The First Niche: Focusing on Home Design.
  • BIZNOLOGY  |  TUESDAY, MARCH 10, 2015
    [Linkedin] Why aren’t you already cross-posting on LinkedIn?
    Well, if you aren’t already, why aren’t you already cross-posting on LinkedIn? followers and then the sky’s the limit if my post catches fire; on LinkedIn, I have 6,099 followers and potentially  6,099  built-in readers as a baseline, with potentially tens of thousands more by virtue of LinkedIn’s Pulse.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 10, 2015
    [Linkedin] Luxury Brands and Social: Challenges and Opportunities
    Twitter | LinkedIn | Luxury Brands and Social: Challenges and Opportunities by Kyle-Beth Hilfer - Maximize Social Business. 'I sit on the Board of Advisors for The Luxury Marketing Council of Connecticut-Hudson Valley (LMC). Recently, we held an event entitled: “Social Media 3.0: She maintains her own practice and is Of Counsel to Collen IP.
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Linkedin] 7 Tips for Finding and Managing Amazing Freelancers
    Contact their freelancers through Twitter or LinkedIn. LinkedIn, MediaBistro , and even Craigslist work just fine. We also write recommendations for our freelancers on LinkedIn , recommend them for other jobs, and praise their work consistently. ve ridden a rollercoaster of freelancer rates and experiences. Finding Freelancers.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 10, 2015
    [Linkedin] WordPress Plugins to Make Your Website Mobile Friendly
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | WordPress Plugins to Make Your Website Mobile Friendly by Lilach Bullock - Maximize Social Business. 'I’ve previously been writing about how to drive  traffic from social media  and am excited about my new topic, WordPress. WordPress Plugins
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Linkedin] Have an Outdated Press Page on Your Website? Here's How to Fix It
    For example, LinkedIn is a business based tool, so sharing who was recently hired at the company on this channel is likely to net you more views and be seen by those who are most interested in knowing. The press page was created to answer such questions as: Who are new clients you’re working with or what projects did you just finish?
  • VIRALLY BLOG  |  MONDAY, MARCH 9, 2015
    [Linkedin] 7 Tips For…. Getting More Shares On Your Blogs
    Twitter is best to have 6-8 tweets per day, 1-2 posts per day for Facebook and 1-2 posts for LinkedIn. 'Building a following on a blog is hard and it is something that people struggle with. 1 Make Sharing Easy! Social Media is becoming more visual than ever with pictures dominating just plain text posts with shares and clicks. KellyCulver96.
  • HINGE MARKETING  |  MONDAY, MARCH 9, 2015
    [Linkedin] Referral Marketing and Your Professional Services Brand
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'You might not think your referral strategy has much to do with your professional services firm’s brand. And if you meet people in the business community they might refer their clients, although they rarely do. Advertising and sponsorships are key.
  • EMAGINE B2B BLOG  |  MONDAY, MARCH 9, 2015
    [Linkedin] [New Series] Digital Awesomeness: How To Be The Anti-Salesperson Salesperson
    Email, Twitter, LinkedIn to name a few. 'Welcome to another new blog series! This series titled Digital Awesomeness will showcase one of our newest additions to the Business Development team, Leah Crusan, as she paves the way to becoming a successful salesperson in the digital world. Zero sales experience. ll share the boring part first.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 9, 2015
    [Linkedin] Applying Content to the Social Sales Process
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. 'Although what we will be exploring in this article may be similar to content marketing, using content to attract a target audience, I want to talk to you today about using content to specifically, and proactively, assist and direct identified prospects through the selling process. Craig M.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 9, 2015
    [Linkedin] CMO Disruption: Marketing Is More Than Just Promotion!!!
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. You can’t buy attention!!!
  • WINDMILL NETWORKING  |  MONDAY, MARCH 9, 2015
    [Linkedin] 20 Instagram Apps to Create the Perfect Business Graphic
    Twitter | Facebook | Google+ | LinkedIn |. 'Are you using Instagram to market your business? Would you like to create branded images that boost awareness around your company? Creating the perfect graphic doesn’t mean you have to be a graphic designer or photographer, especially when you have the right tools. Author information.
  • KEO MARKETING  |  FRIDAY, MARCH 6, 2015
    [Linkedin] LinkedIn Adds Display Network and Lead Gen Suite
    'LinkedIn has just unveiled a new suite of products aimed at business-to-business (B2B) marketers, and it looks like this could mean big things for marketers, especially those looking to maximize their online marketing budgets. In addition, LinkedIn has also greatly expanded its display ad network, now known as LinkedIn Network Display.
  • BIZNOLOGY  |  FRIDAY, MARCH 6, 2015
    [Linkedin] Troubleshooting your B2B marketing data problems
    You might also add a LinkedIn profile URL to the record.  'Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day.  Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.  Where should we start?
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 6, 2015
    [Linkedin] Social Media Marketing vs. Email Marketing
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Social Media Marketing vs. Email Marketing by Amy Hall - Maximize Social Business. 'Is your business looking at their inbound marketing and wondering if the time and effort they spend is worth it? Do they have a social media presence? Do they send email blasts and newsletters? It looks.
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Linkedin] Why People Unfollow Your Brand on Social Media [New Data]
    With so many options of brands to follow, our respondents were actually very picky -- 50% of those surveyed followed only one to four brands on Facebook, LinkedIn, and Twitter. Over 15% said they would unfollow a brand on Facebook, LinkedIn, and Twitter if it posted more than six times a day. What do they worry about?
  • HINGE MARKETING  |  THURSDAY, MARCH 5, 2015
    [Linkedin] Top Twitter Marketing Techniques to Connect with Your Audience
    Related Stories How to Use LinkedIn for Business Development 5 Social Media Benefits for Accounting and Financial Services Firms How to Use Google+ to Build Your A/E/C Firm’s Online Brand Presence. 'With just 140 characters to work with, it’s somewhat surprising that Twitter has turned into such a marketing powerhouse.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 5, 2015
    [Linkedin] Social Media Secrets To Build Your Personal Brand
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'Brands used to be just for businesses. Companies hired consultants and agencies and spent millions of dollars to determine what color their logo was, what fonts really set them apart, what messages covered the key value of their products.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 5, 2015
    [Linkedin] How to Generate More Leads from Social Media
    The first places to start spending more are Facebook and LinkedIn – they are the top two most popular social networks, with the highest number of active users and active mobile users. To learn more about generating leads from social media, download this free webinar about boosting call conversions from Facebook and LinkedIn.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 5, 2015
    [Linkedin] 4 Steps to Writing Your LinkedIn Headline and Summary
    'Agile Selling Mini-Course Video #5. Working Smarter
  • MARKETING ACTION  |  THURSDAY, MARCH 5, 2015
    [Linkedin] How to Build Your Twitter Following (for Free)
    Set up tweets (and Facebook posts, and LinkedIn updates and Google+ posts) for every share-worthy resource you come across. 'Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. Buying cheap followers is even worse.
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