• FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Linkedin] What Jeffrey L. Ogden is thankful for this weekend
    'This Saturday I simply want to share the 4 things I am thankful for, especially after the loss of great men yesterday: Feel free to check out my LinkedIn profile at the top right, which I consider a blogging best practice. also want to thank my 2,800 Linkedin followers and the Wall St. We even have a great offer for members there.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 27, 2015
    [Linkedin] Celebrate the 2015 Markie Award Finalists!
    LinkedIn | Polycom. 'It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience , April 1, 2015 in Las Vegas. The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Best Data Activation: ? Optum.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Linkedin] The Importance of Marketing Specialization
    Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. Check out my LinkedIn profile on the top right, which is a blogging best practice. 'Jeffrey L.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Linkedin] How to Extend the Life of Your Content
    reveal: 3 ways to determine relevant topics for content The different formats to repurpose content into in order to reach prospective clients in every stage of the sales funnel Why you need to share content via social media, particularly LinkedIn Have questions about how to extend the life of your content? On Twitter+ or LinkedIn?
  • EARNEST ABOUT B2B  |  FRIDAY, FEBRUARY 27, 2015
    [Linkedin] Why it’s high time for a Trip Advisor for Content
    How about we get users to authenticate themselves using their LinkedIn Profiles? 'An idea to separate the good, the bad and the just pain ugly in content marketing. Spare a thought for the consumers of content out there (aka. your potential buyers). Everywhere they look there are offers of help. Guides to this. Infographics for that.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Linkedin] Could Event Marketing Be Your B2B Golden Ticket?
    After your event, reach out to the connections you made on Twitter, LinkedIn, or email, thanking them for attending and suggesting a time to meet for coffee or lunch, if you struck a genuine friendship or colleague relationship (don’t do it to then push your company’s offerings onto them). Provides Expertise. and London. Your Turn.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Linkedin] How to Use LinkedIn for Business Development
    LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. Most likely, you’ll find these potential prospects on LinkedIn. On LinkedIn?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Linkedin] How to Integrate Video into Your Facebook Marketing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. services.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Linkedin] Use Chunking to Make Sense Out of LinkedIn Chaos
    Our goal today is to make sense of all that LinkedIn chaos you created after reading my last article: How to Rapidly Master LinkedIn. 'Agile Selling Mini-Course Video #3. m glad you’re here. But first, a quick story. For many years, I worked as a consultant, helping companies to jumpstart sales of their new products and services.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Linkedin] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. There are LinkedIn successes – and then you have people like Lewis Howes , who started a seven-figure business by leveraging LinkedIn in multiple ways. How many LinkedIn profiles have you read?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    'We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. LinkedIn
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    As more and more recruiting is done through platforms like LinkedIn, Glassdoor, Indeed and more, online recruiting is becoming increasingly more important to AEC firms. Do you share career opportunities on LinkedIn? How will your firm attract top talent in the coming years? Having top talent will help you attract more top talent.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin] 3 Reasons To Use The Psychology of Fellowship for Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Reasons To Use The Psychology of Fellowship for Social Media by Wade Harman - Maximize Social Business. 'We are naturally drawn to people. Like the wildlife around us we flock, gather, congregate, and engage in social surroundings because we are pulled like magnets to others.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin] 3 Ways to Be Your Customers’ BFF
    However, even a 1% mistake such as the wrong LinkedIn profile, can result in 99% effectiveness instead of 100%. 'Author: Amanda Nelson The first step to marketing automation success, or really just marketing success, is understanding your customers. I’m still surprised by how many marketers have never actually talked to a customer.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    You''ll also get cover photo templates for Twitter, LinkedIn, YouTube, and Google+ with your cover photo template download !). 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Still not convinced? Social Media Daily
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Linkedin] Does Marketing Get No Respect?
    Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. 'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Linkedin] How to Rapidly Master LinkedIn
    Today we’re going to look at how to use agile selling strategies to quickly master LinkedIn. Why did I choose to tackle LinkedIn? believe that everyone needs to learn more about LinkedIn. 'AGILE SELLING Mini-Course Video #2. Welcome back. Now, we’re not going to turn you into an overnight expert. Working Smarter
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Linkedin] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Leverage LinkedIn Relationships. One easy way to accomplish guest blogging outreach is through LinkedIn. According to IHS GlobalSpec’s annual survey of technical professionals and their use of social media, 74% of technical professionals surveyed have LinkedIn profiles. Those tactics in summary: YouTube Integration.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Linkedin] How to Use Google Plus to Boost your Overall Social Platform
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Use Google Plus to Boost your Overall Social Platform by Peg Fitzpatrick - Maximize Social Business. 'The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. Social media is her passion.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Linkedin] 48 Phenomenal SEO Guides, Tips & Tactics
    'As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. So what’s an SEO professional to do?
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] Top 5 Business Challenges for Management Consulting Firms
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Anyone in the management consulting industry knows that today’s firms face a host of business challenges, some age-old and some brand new. The forces driving change are many and various. So we got down to research. Attracting and developing new clients.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] 15 B2B case studies show how content marketing drives ROI
    LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts. 21% say they are successful at tracking ROI (source: Ad Age ). million.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] The Customer Experience Trap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | The Customer Experience Trap by Joe Ruiz - Maximize Social Business. 'I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Comments Great post to share with my health care marketing folk. In the.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] How to Talk to Pretty Much Anyone About Pretty Much Anything
    So instead of asking your entire LinkedIn network for job advice, or everyone you’ve ever met to invest in your business, identify a small cadre of people who can truly impact your decision or influence your success in your industry. 'Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? But it''s hard.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] Personas Are Great (Except When They Suck)
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] To Everything Spin, Spin, Spin
    Books ad agency B2B marketing bizmarketer book review branding Elizabeth Williams linkedin social media 'I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It’s okay, it’s even healthy to p**s some people off. Passion makes or breaks your brand.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Linkedin] 7 Secret Truths About the Benefits of Podcasting
    Twitter | Facebook | LinkedIn | 7 Secret Truths About the Benefits of Podcasting by Jonah Geil-Neufeld - Maximize Social Business. 'Hosting Your Own Show is a Networking Gold Mine Think about the difference between these two offers which you’ll make to the rockstar in your space: I’d love to sit down and pick your brain for an hour or so.
  • HUBSPOT  |  SUNDAY, FEBRUARY 22, 2015
    [Linkedin] 10 Overused Words to Remove From Your LinkedIn Profile
    Whether you''re looking for a job, attempting to establish your thought leadership, or widening your circle of connections to include influencers or potential clients, y our LinkedIn profile is a key component of your personal brand. 'This post originally appeared on the Sales section of Inbound Hub. I know I do.). Passionate. Creative.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 21, 2015
    [Linkedin] Some facts about Jeff Ogden
    My LinkedIn profile button is at the top right and I do have lots and lots of LinkedIn connections (Over 2,600), if you want to check it out and connect. 'This Saturday I want to share a few facts you may not have known about Jeff Ogden of Find New Customers. This is a story all about Jeff Ogden , a short recap of my life. see photo).
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Linkedin] How I Work with Jeff Ogden of Find New Customers
    Updated) I use Twitter and LinkedIn a lot plus Facebook sometimes and I find if you just keep helping people, more and more people connect to you all the time – people connect with me on LinkedIn and Twitter all day and all night and (Updated)I now have over 2,800 LinkedIn connections and over 6,500 Twitter followers. link].
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Linkedin] LinkedIn Launches Notification Center for Company Pages
    'In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. Additionally, LinkedIn is trying to make it easier for company page administrators to navigate the notifications from their company page and personal network. What do you think of the LinkedIn notification center?
  • BEYOND  |  FRIDAY, FEBRUARY 20, 2015
    [Linkedin] LinkedIn LinkedOut: new B2B ad network launched
    'LinkedIn announced yesterday that it’s launching a new display advertising network. This isn’t just another ad network – it’s something that could, and most likely will, eventually have a massive impact on B2B online advertising
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 20, 2015
    [Linkedin] 5 Social Media Benefits for Accounting and Financial Services Firms
    Social Media is Free Joining the social media platforms most relevant to accounting and finance, such as LinkedIn and Twitter, remains free. Industry-specific social media groups, like LinkedIn Groups or Google+ communities, can help connect you with a large, highly targeted audience. On Twitter+ or LinkedIn?
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 20, 2015
    [Linkedin] 5 Ways to Use Facebook Groups for Your Business
    Twitter | LinkedIn |. 'When you think of Facebook for your business, you probably think of Facebook Pages. But are you a member of any Facebook Groups? If not, consider this post a little push because Pages and Groups can go hand-in-hand to boost your Facebook marketing efforts. Author information. Jim Belosic. Cheers! Our group is growing.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 20, 2015
    [Linkedin] 4 Reasons to Publish on a LinkedIn Blog
    'Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. The importance of using a LinkedIn blog is that it will add dimension and help in building a well-documented profile. Black text on a white background.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Linkedin] Copywriting Lessons From Companies Doing It Right
    Before: Facebook Breakup post: After Facebook Breakup post: That’s a ridiculous 29,000 shares on Facebook, over 5,000 shares on Twitter, 1,400 shares on Google+ (which is incredible considering no one is on Google+), and 1,400 shares on LinkedIn. 'The written word’s been getting written off lately. For the B2C Marketers: Red Bull. Ah-yes!
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Linkedin] 4 Tips to Incorporate Visuals into Your B2B Content Marketing Strategy
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. 'When most firms begin creating a new B2B content marketing strategy , they focus on written content. If your firm isn’t currently utilizing imagery as a fully integrated component of your content strategy , it’s time to make a change.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, FEBRUARY 19, 2015
    [Linkedin] Crucial Sales Skill Every Salesperson Needs (It's Not What You Think)
    Welcome to my new 7-part series on how to use agile selling strategies to master LinkedIn. 'AGILE SELLING Mini-Course #1. This program is based on my newest book, AGILE SELLING – which is all about how to quickly get up to speed in today’s ever-changing sales world. Can you help me?”. Initially, I didn’t have an answer for them.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Linkedin] Social Selling 101 – 3 Social Technologies To Get You Started
    Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. I’m not a fan of automating your LinkedIn posts but a lot of people find that useful. They are all easy to use.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Linkedin] How to Apply the Scientific Method to Professional Services Marketing
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. 'Online marketing for professional services has recently become more of a science than an art. This stems from the abundance of data at our fingertips and our ability to measure, process, and analyze this data instantly. However, all is not lost.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Linkedin] What is Right with HR Recruitment Technology
    Twitter | Facebook | LinkedIn | What is Right with HR Recruitment Technology by Laurianne Laval - Maximize Social Business. 'Before explaining what is right in HR Tech, let’s first define what HR Technology is. Keywords surrounding the HR world started to flood the web. Laurianne is Public Relations Manager at myjobcompany.com.
  • FATHOM  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin] Entrepreneurial Marketing Secrets: Recognizing Opportunities
    'Amy Wilkinson, author of The Creator’s Code , recently wrote on LinkedIn about the ability to recognize competitive imperfection in a marketplace as a major element of entrepreneurial success. True discovery requires a different set of skills. What can any marketer learn from this? Photo courtesy of Koshy Koshy via Flickr.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin] Infographics are great for Content Marketing
    Check out my LinkedIn profile at the top right and you’ll see that I’m the President of the Business Marketing Association of Tampa Bay , which is a great honor. If you need new customers, visit Find New Customers. Likeable Local is Social Media Marketing Software to make YOU more Successful. It’s their content and not mine.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin] Content Marketing Personalization: Build Relationships At Scale
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'I know you’re wondering “what the heck is content marketing personalization?” ” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. laughed a little.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin] 7 Best Practices for Website Copywriting
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. 'People read words differently online than they do when reading printed materials. For example, instead of reading left to right and line-by-line, website users scan the page looking for phrases or keywords that catch their attention. Use bullet points.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin] How To Use SlideShare For Content Repackaging
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How To Use SlideShare For Content Repackaging by Ann Smarty - Maximize Social Business. 'Content repackaging is the number one content strategy that not enough people are using. She has 7 years of experience in search and social media marketing. SlideShare
  • B2B MARKETING UNPLUGGED  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin] Why We Need to Shut Up and Let Our Customers Buy Something
    Just the other day, my friend Lisa Shepherd was suggesting on LinkedIn   “…that B2B buyers are now self-nurturing and… sales needs help from marketing to enter the sales conversation earlier”. 'There are a few statistics that are used to torment marketers.  Goodness. Just like that? Where do you think it went? . Neither do I.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin] LinkedIn Still the Top Performer for B-to-B
    'I don’t know about you, but LinkedIn continues to be a top performer for me and my blog posts. The top referrer is search engines, but LinkedIn is a strong second and Twitter is third for getting the right eyes on my blog. Are you using LinkedIn, and if so, are you having similar success?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Linkedin] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI).  'Social media is a proven winner for B2C marketers, and recent research proves it. But what about B2B marketers? How are they using social to reach their prospects?
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 16, 2015
    [Linkedin] InsideView Provides an Alternative to LinkedIn API Developers Left Out in the Cold
    'Last Thursday, LinkedIn announced that they will be lim […]. Data InsideView Open Technology Umberto Milletti crm api insideview api insideview linkedin insideview technology
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [Linkedin] When Social Media Influence Marketing Becomes the Brand
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | When Social Media Influence Marketing Becomes the Brand by Raymond Morin - Maximize Social Business. 'Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media. Social Media Influence
  • DIGITAL B2B MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Linkedin] Top 3 Media Buying Mistakes B2B Marketers Make
    You can find Toby on Twitter ( @tobyhudsonse ) or on LinkedIn. 'Sometimes the best advice and perspective doesn’t come from the public figures we hear at conferences or see quoted in publications. It comes from the people who are hands on, doing the work in a wide range of situations. Toby is one of those guys. Content. Underinvesting.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 16, 2015
    [Linkedin] How to Build Content That Attracts the C-Suite
    The club took on a digital format, utilising content and LinkedIn as platforms to nurture their target audience, as well as a face-to-face element – which was crucial in developing solid relationships based on trust and value – in the form of a dinner. You can follow him on Twitter or connect on LinkedIn. 'Guest post by Tom Whatley.
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Linkedin] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    Pay attention to LinkedIn connections while you’re vetting potential candidates, too, in case you have a mutual connection. Also, since the SEO community is an active one, you can find potential candidates by engaging with people who are regularly participating in SEO LinkedIn group conversations. 1) The Player-Coach. 3) The Writer.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 13, 2015
    [Linkedin] Is Your Consulting Firm Top of Mind?
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. 'If you answered no, your very next question should be, “why not?” ” Your brand is how prospects learn to know and trust your firm. And if your firm isn’t top of mind for prospects, it’s most likely due to a lack of brand strength.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Linkedin] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the financial press. Most hedge funds understand this, and either provide a very basic firm profile, and / or allow its employees to post their personal profiles on LinkedIn.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 13, 2015
    [Linkedin] How Brand Builders Can Prep For Content Creators
    Twitter | Facebook | LinkedIn | YouTube |. 'One of the many things I do for my clientele is to construct a totality of vision. This is especially important with people who develop brands. When one begins to look at the process, pieces and taxonomy that go into constructing a brand, they often forget about smaller and more ancillary pieces.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Linkedin] How to Hire The Perfect Person To Run Your Social Media
    Place a job listing on all the usual places, like craigslist, Monster.com and LinkedIn’s job boards. You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business and ultimately convert them into customers.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin] Top 5 Marketing Initiatives for Accounting & Financial Services Firms
    Social media : Share your content, network with industry influencers, and lead ongoing industry conversations on platforms like LinkedIn, Twitter, and Facebook. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. We surveyed 530 professional services firms, covering all industries and firm sizes.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin] 6 Great B2B Business, Marketing, and Strategy Books
    B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. 'It’s been proven that high income earners read more books than other demographics. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35 on Kindle.
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin] Ready to Promote Your Video? Sharing May Not Be Enough
    LinkedIn. But don’t forget about LinkedIn ; it’s the biggest professional networking site. LinkedIn suggests you try promoting free trials and demos, and include calls-to-action like ‘Download’, ‘Try’, and ‘Sign Up’. There is one thing to keep in mind, however: The fees for LinkedIn ads are higher than Facebook and Twitter.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin] Why You Need To Be On Pinterest
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Why You Need To Be On Pinterest by Jeff Sieh - Maximize Social Business. 'Well, the holidays are over, taxes are rapidly approaching their due date, and all those January 1st social media prediction posts should have run their course.  by Sue Anne Dunlevie. Pinterest
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin] The line between Media and Brands is blurring fast
    For several years, LinkedIn has been publishing copious amounts of business content daily. 'by Chad Pollitt, {grow} Community Member. To compete in the next few years, brands will have to act like media agencies. This is not a moral argument about the “separation of church and state” between the media and advertisers. The media gap.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin] Overlooking These 4 Things with Your Social Media and PR?
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Overlooking These 4 Things with Your Social Media and PR? 'As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. by Maggie Patterson - Maximize Social Business.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin] How to Prepare for Your Next Job Interview
    Your LinkedIn profile should be optimized to a T. Check out your interviewers'' LinkedIn profiles. Discover if you have connections with other employees using LinkedIn or Facebook Graph Search. Using LinkedIn or Facebook can help you search for friends you have in common with the person who is interviewing you.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Linkedin] 3 Surprising Ways to Succeed in Social Media
    As of February 2015, he has 541,102 LinkedIn followers. His post “ 11 Simple Concepts to Become a Better Leader ” is 3 rd on the list of the top 20 posts of all time on LinkedIn Pulse, with almost 3 million views and 7500 comments. can’t jump into Twitter and Facebook and LinkedIn and say, Want to buy a watch ? My wife.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Linkedin] 29 Amazing Content Marketing Quotes To Inspire You
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Here are some of our favorites content marketing quotes.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Linkedin] What Social Selling Isn't
    LinkedIn messages aren’t just another avenue to send your cold pitch to buyers. If you’re mass sending your cold email pitch through LinkedIn messages or Twitter DMs, you’re doing it wrong. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Wrong. Don’t do it.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Linkedin] Lead Nurture Drip Email Campaigns 101: Getting Started
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. 'Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? Use online forms to identify which role should apply to each new lead.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Linkedin] 5 Strategies to Identify New Bloggers to Talk About Your Brand
    Twitter | Google+ | LinkedIn |. 'While consumers are becoming more resourceful in seeking out purchase information, marketers are becoming more resourceful in seeking out new bloggers to partner with. Whether you want to increase […]. Author information. Kristen Matthews. Kristen on Google+. Blogger Outreach
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, FEBRUARY 11, 2015
    [Linkedin] Conversations Matter
    Random Rants B2B marketing bizmarketer Elizabeth Williams linkedin 'Oh dear, poor Radio Shack has bought the farm. To be honest, I thought they’d gone to Retail Heaven years ago, but apparently they struggled on far longer than I would have thought likely. That’s the promotion bit of things. This festive stuff is the product part.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 11, 2015
    [Linkedin] Secrets of Busy Bloggers: 4 Social Media Time Savers
    must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. Create and/or join groups in LinkedIn. LinkedIn  is highly valued for its predominance of business-minded people. Use social media. Even when out-of-office, you can stay connected via  social media. Use a VA.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 10, 2015
    [Linkedin] Wikipedia Management for Dummies
    'While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. “Why should I?,”
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Linkedin] What You Can Do When Traditional Sales Advice Fails
    On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. 'If you’ve been in the consulting business even a short time, you’ve probably heard about someone who thought a sale was in the bag only to lose it at the last minute. Still, the project went to someone else. That advice seems to make sense.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 10, 2015
    [Linkedin] Converting Hashtags into #Trademarks
    Twitter | LinkedIn | Converting Hashtags into #Trademarks by Kyle-Beth Hilfer - Maximize Social Business. 'Media outlets have hinted that hashtags may soon be an outdated trend, but the public has not abandoned the ubiquitous organizer of social media posts. Hilfer graduated with honors from Yale College and Harvard Law School.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Linkedin] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Google+ #7, LinkedIn #9, and Twitter the 10th largest country. ( #Socialnomics 2014 ).
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Linkedin] The Growth Show: Guy Kawasaki on Unconventional Social Media Strategies
    Why Guy publishes on LinkedIn over Facebook. 'This is the first episode of The Growth Show , a new podcast from HubSpot for leaders consumed with driving growth -- growing a business, growing a movement, growing an idea, growing a team. Each week, we''ll sit down with someone who has achieved remarkable growth and unpack how he or she did it.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Linkedin] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    or have them publish it on authority-building platforms like LinkedIn. 'Newsflash: Google has changed. If you want your site to rank for competitive keywords phrases, then building web directory backlinks and posting about new products on your blog just doesn’t cut the mustard anymore. Yah, I know. you’ve heard that already.
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Linkedin] In B2B Marketing, Everything Counts
    This means clean graphics on your website and no LinkedIn photos of your executives drinking alcoholic beverages. 'When my sons were in high school, I used to tell them that everything they did during their high school career counted. So how does this lesson apply to B2B marketing? Glad you asked! Be professional. Be articulate. Be accurate.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Linkedin] The New Science of Professional Services Marketing
    Our studies have shown that high-growth firms are more likely to use tools such as these: Website analytics Search engine optimization Social media (LinkedIn, Twitter) And when firms combine smart online tools with smart targeting (such as list segmentation), it’s possible to dramatically reduce the cost of reaching your audience and thrive.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Linkedin] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 2
    This includes content posted on industry journals, online magazines, partner websites, or even the LinkedIn publishing platform. 'We were thrilled with the turnout for our most recent webinar, B2B SEO: 10 Mistakes You Don’t Know You’re Making. What are some SEO optimizations to keep in mind when building database driven ASP pages? Before!
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 9, 2015
    [Linkedin] Are Salespeople Overlooking Video?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Are Salespeople Overlooking Video? 'Everything that we read today about social sales points to three consistent facts … We have moved away from the pitch and instead toward the conversation. Jamieson contributes a monthly column on Social Selling. Social Sales
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 9, 2015
    [Linkedin] The Rise Of Emoji Marketing
    Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. 'For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. It is a shorthand way to communicate. We are connected to more people. https://t.co/eY4N6tMmpi.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Linkedin] Your marketing success may hinge on Gray Social Media
    came up empty until after several weeks, one of them said through a LinkedIn message that they used it. Consider: Somebody I didn’t know left me an endorsement for “digital marketing” on LinkedIn. came up empty until after several weeks, one of them said through a LinkedIn message that they used it.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Linkedin] 6 Rookie Mistakes You Might Be Making on LinkedIn
    'It seems every day there is more evidence to show that LinkedIn is an incredible tool for creating strategic relationships, boosting your reputation, and generating more leads. If you aren’t getting the results out of LinkedIn that you were hoping, consider asking yourself if you are making any of the following mistakes. It''s okay.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Linkedin] Should You Trust LinkedIn with Your CRM Data?
    'In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn. This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. There are some cons to using LinkedIn for its CRM features.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 6, 2015
    [Linkedin] 3 Steps to Repurpose Your Content in B2B Content Marketing
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'In professional services marketing, we often hear how hard it is to stay on track with a content marketing program. Consistently producing fresh and relevant content is not easy. Instead of throwing in the towel, try to learn the tricks of the trade.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 6, 2015
    [Linkedin] Use Email to Get More Social Media Followers
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Use Email to Get More Social Media Followers by Amy Hall - Maximize Social Business. 'The number of social media followers you have can be an important measurement for business growth and success. Email Marketing
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Linkedin] 10 Easy Ways to Make Your Commute More Productive
    Apps: Facebook, Twitter, LinkedIn, Pinterest. 'It''s easy to think of commuting as a total waste of time. When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. Looking for other productivity tips? 2) Clear your inbox. TED Talks.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Linkedin] 57 Basic Marketing Analytics Terms Everyone Should Know
    For example, the tracking URL [link] means that it is part of the Blog for 30 Campaign, and the view came from Social Media and more specifically LinkedIn. 'When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? All Interactions. Annotations. Attribution Model. Attribution Report.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Linkedin] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. 'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader.
  • HUBSPOT  |  THURSDAY, FEBRUARY 5, 2015
    [Linkedin] When to Post on Facebook, Twitter, LinkedIn & Other Top Social Networks [Infographic]
    Check out the infographic below from QuickSprout to learn when to share on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+. 'You know by now that posting on social media is one of the best ways to amplify the awesome content you''re creating. But it isn''t enough to simply post content to social whenever you feel like it.
  • VIRALLY BLOG  |  THURSDAY, FEBRUARY 5, 2015
    [Linkedin] 7 Tips for Social Media
    On Twitter, 5-6 posts a day is enough as they can get lost in the feed whereas Facebook, GooglePlus and LinkedIn I’d say a maximum of two a day. 'Many businesses out there use social media, but aren’t sure on HOW to use it. That is why I’m writing this blog, to help your businesses voice be heard. 3 Start a conversation.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Linkedin] What are Technology Firms’ Top Business Challenges of 2015?
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'In the fast-moving world of technology, new trends are always emerging—and firms are challenged to figure which ones to address vs. which ones to leave behind. Across industries, firms had many common concerns. And tech firms are no different. With 63.8%
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 5, 2015
    [Linkedin] Employee Sues Employer Over Ownership of Six Million “Likes”
    James Wu | Facebook | Google+ | LinkedIn | Employee Sues Employer Over Ownership of Six Million “Likes” by James Wu - Maximize Social Business. 'Companies often use Facebook Fan pages to promote their brand to interested consumers, and to build a community of dedicated fans.  Social Media and Employment Law
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