• HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Linkedin] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? Social Media Daily IGSS
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. terms of use. chart is derived from the Q2 2012.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Linkedin] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Linkedin] What Buyers Want: The Buyer’s Selection Process
    Join us on LinkedIn and Twitter for more marketing tips and strategies. Wouldn’t you have a considerable competitive advantage if you knew, upfront, which criteria prospective clients were using to evaluate you? We think so. When asked to list important selection criteria, survey participants offered a wide range of answers. Conclusion.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Linkedin] How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
    The course, released by Lynda.com, a LinkedIn company, first establishes marketing’s shifting role in the modern organization before explaining how to design a social employee pilot program—beginning with buy-in from the C-Suite. Originally posted on IBM Social Business Spotlight Blog  – April 25, 2016 Written by: Cheryl K Burgess.
  • BIZNOLOGY  |  FRIDAY, APRIL 29, 2016
    [Linkedin] Why you should be a mentor
    That’s all the time it really takes to mentor a young professional—a cup of coffee, an email, or a message on LinkedIn can be the world of a difference to a business owner or marketer who is just starting out and grateful for your insights. Influencer Marketing Other business mentor inlfuencer marketing linkedin mentor mentoring
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Linkedin] Why Facebook’s Future Is Brighter Than All of Social Media’s
    When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. ” Why Twitter, LinkedIn, and Google+ Fail(ed). In a similar situation, LinkedIn has added and deleted lead targeting solutions, acquiring Bizo and then dumping the business a year later.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Linkedin] Strategies to Drive Member Engagement
    These include groups on Facebook and LinkedIn and hashtag-based Twitter chats. Over time, you’ve collected a wealth of data on your members. That’s because your members are engaged with your organizations for reasons that are beyond materialistic. They care about your mission and work. They’re regularly reading your content. Final Thoughts.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Linkedin] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    If you are truly in business to help put honest, qualified people to work.then platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Snapchat are where you should establish your voice. Giving people a glimpse of something that they could truly otherwise only imagine. Most importantly, I’ve seen the staffing industry shift.
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Linkedin] 10 LinkedIn Messages You Should Never Send to Freelancers
    LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry. Here are ten of the most annoying LinkedIn messages freelancers receive, along with some polite responses to file away for future use. Voices Featured Freelancers LinkedIn PR
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Linkedin] 5 Ways Blog Analytics Improve Your Business Blog
    What do you think? I’d love to know – send me an email or connect with me on LinkedIN. How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. ssets (free). ocial Media. Post views/clicks. Subscribers.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Linkedin] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    Once a Snapchat Story is up, they promote them on Twitter, Instagram, and LinkedIn. (I noticed they didn't promote them on Facebook, which is probably a good thing: On Facebook, it's important not be selective about what you publish and focus on quality, rather than quantity, of posts.). smartphone users ages 13 to 24 use Snapchat. The U.K.
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Linkedin] B2B Marketing Strategies that Raise Visibility and Win New Business
    Primarily via LinkedIn, but don’t rule out other social channels, as they are increasingly a credible part of the professional services story and buyers are relying on these channels more and more to determine if you are the expert for them. what goes? What are these strategies? Link Earning. Social media. Speaking engagements. Networking.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Linkedin] Launching your social campaign with guns blazing!
    The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Join Linkedin Group. Twitter : @chrisabraham : 51.5k followers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Linkedin] The 10 Don’ts of Twitter for B2B Marketing
    With limited character count and a constant stream of communication, it’s not meant to provide the same information as other social media channels like Facebook and LinkedIn. On the other hand, Facebook posts can be much more detailed and LinkedIn updates should be more insightful. Why is it so important to avoid Twitter bad practices?
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Linkedin] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Get the word out to your coworkers, former colleagues, and LinkedIn connections that you're conducting a study. By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. Go where they're going, of course. Another option?
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Linkedin] The Unseen Problem with Inbound Leads and How to Fix It
    LinkedIn and other social media help reach and research prospective leads. As you’ve probably noticed, inbound lead generation strategies are in vogue. What’s hiding just around the corner, however, are inbound’s inevitable shortcomings. Adding outbound lead generation tactics can be a good way to create a steady sales pipeline.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Linkedin] 7 Takeaways From Cision’s ‘State of the Media’ Report
    If you’re that person trying to get coverage by sending off LinkedIn message pitches, it’s time to stop. 7. As soon as technology changes, it doesn’t take long for the media industry to start evolving with it. But how? Here are the most important findings. 1. Multimedia and mobile matter the most. ” 3. The lesson here?
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Linkedin] Marketing Skills for the Future
    Look them up on LinkedIn. Talk to anyone who supervises the marketing or business development function in a professional services firm and you are likely to hear a tale of woe when it comes to finding top talent. You’ll hear complaints about how experienced professional services marketers lack contemporary digital marketing skills. Google it.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Linkedin] The Quest for the Perfect Headline
    It’s not uncommon for one article to get dozens of “headlines” if you add up all of the email subject lines and pithy descriptions posted on Facebook, Twitter, and LinkedIn. The best headline ever written is “Headless Body in Topless Bar.” Five words that tell a story but still compel you to find out more. Time will tell.”
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Linkedin] 3 Key Takeaways from Social Media Marketing World
    Be sure to use your other social media channels (Twitter, Facebook, LinkedIn, Instagram) to promote your Snapcode, which is a unique QR code that links to your Snapchat profile. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference: 1. Be transparent in your content.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Linkedin] Why Is Social Media Marketing So Popular?
    Networking for new job opportunities (LinkedIn). Let’s play a game. Think of your life 10 years ago. Think of your life now. Now, think of five things that you have today that you didn’t have 10 years ago. Here are a few: Online grocery ordering and delivery. Wearable, smart heart-rate trackers. What a time to be alive.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Linkedin] The Seductive Power of the Dark Side [Rented Land]
    John went on, “Trouble is, so much of the choice land – the land where all the ‘people’ are – is already owned by someone else: by Google, Facebook, Twitter, LinkedIn, Yahoo, and Apple (in apps, anyway). Today’s networks are now Facebook, Snapchat, LinkedIn, Instagram (part of Facebook), and Twitter. Rent is skyrocketing. Noise.
  • BLUE FOCUS MARKETING  |  SATURDAY, APRIL 23, 2016
    [Linkedin] The Future of Lifelong Learning #educational #HR
    In a recent post for Harvard Business Review , Pat Wadors , CHRO of LinkedIn, argues precisely this. I love Brian Solis’ quote on the importance of learning.  I am also honored to be invited as a guest blogger on Brian’s website.  Here is a small portion of my post.  To read the full article, click here. Image:  Brian Solis.
  • HUBSPOT  |  SATURDAY, APRIL 23, 2016
    [Linkedin] The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
    To ensure you know the correct image dimensions for advertising on Facebook, Twitter, LinkedIn, and YouTube, the folks at Dot Com Infoway created the infographic below. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. People remember what they see more than what they read.
  • HINGE MARKETING  |  FRIDAY, APRIL 22, 2016
    [Linkedin] Positioning Strategy: 5 Common-Sense Approaches that Never Work
    On Twitter or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. At first blush they make so much sense that you may be tempted to implement them. Before we go any further, however, let me do a little backpedaling. Why not?
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Linkedin] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), At BuzzFeed, even the data scientists are masters of memes. So we went to see them. BuzzFeed can see the exact process that makes content go viral. BuzzFeed was the first news site to cover #TheDress, which sparked an Internet-wide debate.
  • FATHOM  |  THURSDAY, APRIL 21, 2016
    [Linkedin] This Week in Publish or Perish: What’s Wrong with LinkedIn’s Social Selling Index?
    Depending on how you look at it, LinkedIn’s Social Selling Index (SSI) is either a vanity metric or a valuable measurement of your social selling activity on LinkedIn. Jeff and Jon talk about the ability of SSI—a function of LinkedIn Navigator—to measure relationships. How does a marketer get a score that high? JH : I agree.
  • HINGE MARKETING  |  THURSDAY, APRIL 21, 2016
    [Linkedin] Building Loyalty through Client Experience
    Join us on LinkedIn for more insights and resources on lead generation. “Client experience,” or CX, is the collective science of understanding, designing, and delivering your services in ways that feel tailor-made for each client. We’ve all experienced a situation when reality did not live up to expectation. Understanding the Experience.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Linkedin] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    Find Infer on LinkedIn. Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. After proven success with early customers, Infer is rolling out its updated behavior scoring solution for any company that uses the Oracle Eloqua marketing automation system.
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [Linkedin] Managing Content Marketing: My Life Before and After Kapost
    Just as IBM , LinkedIn or Lenovo. If you stepped into my home at any given time, you would inevitably see a relatively tidy, clean space with lots of natural light and all new furniture. That’s not to say I’m a minimalist. But, it’s clean. Everything has its place, so I can find what I need, when I need it. The Mess.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Linkedin] Highlights from my #SMMW keynote speech
    In fact over the last three years , 98 percent of all marketing dollars have gone to just seven platforms — Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn and Pinterest. This week I had the honor of giving the closing keynote address at Social Media Marketing World , the biggest social media marketing gathering in the world.
  • GREAT B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Linkedin] How to Sell More by Selling Less
    My friend (and very smart marketer) Debbie Breemeersch recently shared a great article on LinkedIn: The Secret To Sales Success: […]. B2B Sales b2b sale
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Linkedin] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Set up social media channels for content distribution: Twitter, LinkedIn, YouTube, etc. Kotler’s crystal ball predictions were not too far off. In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Key Trends Influencing the Mix. The New Marketing Mix.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Linkedin] How Account Based Advertising Really Works
    How do companies like LinkedIn and Facebook know where we work? With the recent launch of an account based targeting offering, LinkedIn has made it easier than ever to run account based advertising on their platform. You can exclude mobile in your targeting on Facebook, but not on LinkedIn). IP Targeting. Your Personal Profiles.
  • VIDYARD  |  WEDNESDAY, APRIL 20, 2016
    [Linkedin] How to Increase Open Rates and Better Engage Prospects
    Great resources for this are LinkedIn, InsideView, and Google Alerts. 4. You’re going to want to get really cozy with LinkedIn. Wouldn’t it be nice if we could all instantly increase our effectiveness at engaging sales prospects or even better, our dream customers? It would be nice, I’m talking like, realllly nice. Intrigue. Humor.
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Linkedin] Digital Marketing 2016: Top 100 Influencers and Brands
    Email Marketing , PPC , LinkedIn and Planning all received a 3% share of voice followed by Growth Hacking with 2%. The internet has drastically changed how consumers behave and how businesses market their products and services. WHAT ARE THE EXPERTS SAYING? Jeff Bullas  – CEO at  Jeffbullas.com Pty Ltd. My advice for this year onward?
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Linkedin] Finance Marketers Explain How to Capture a High-Value Audience
    ” Jennifer Grazel, LinkedIn’s director of vertical marketing, echoed this sentiment, advising brands not to become too attached to vanity metrics. “At the end of the day, it’s not about [top-funnel] shares,” Grazel said. “It’s about being informative and inspirational.” Feed the mid-funnel pipeline.
  • CHIEFMARTECH  |  TUESDAY, APRIL 19, 2016
    [Linkedin] The 5 C’s model of Acrolinx’s award-winning Stackie
    We’ve also invested in tools such as LinkedIn Sales Navigator to better understand what our customers care about and what they are sharing on their social channels. The following is a guest post by Steve Rotter , CMO of Acrolinx. We felt that without a customer as our North Star, we could easily lose focus of what our marketing is all about.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Linkedin] How to Match Your Content Strategy with the Buyer’s Journey
    Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles. Since my early days of writing in grade school, one rule has remained constant: developing content with the audience in mind. Always ask yourself: To take a soundbite from Field of Dreams, “If you build it, they will come.”.
  • BIZIBLE  |  MONDAY, APRIL 18, 2016
    [Linkedin] Building a B2B Marketing Stack that Drives Full-Funnel Decision Making
    Say your LinkedIn data for the month shows you drove 5 customers, Google Adwords also says you drove 5 customers, but your CRM only shows 5 total customers for the month. Do you allocate more budget to LinkedIn or Adwords? Last year, Datapipe won first place in the Stackie Awards for the representation of its marketing stack.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 18, 2016
    [Linkedin] Marketers Reveal Their 15 Favorite Apps For Work
    Earlier this year, my friend Sean Callahan at LinkedIn Marketing Solutions revealed the 12 favorite apps from some of the most influential marketing folks. loved this post and so with their permission, I’m sharing those here along with my own favorite apps for work. My Favorite Apps For Work The first tool I love to use […].
  • HUBSPOT  |  SATURDAY, APRIL 16, 2016
    [Linkedin] In a World Without Voicemail, What Would Happen to Sales?
    The LinkedIn Skim Guide: How to Research Any Buyer in 15 Minutes or Less. 2) Do social selling the right way. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. Voicemail is an essential tool for salespeople. But what happens when leaving voicemails just … isn’t an option anymore?
  • B2B MARKETING INSIDER  |  SATURDAY, APRIL 16, 2016
    [Linkedin] How To Build A Website Yourself
    In addition to sharing your ideas and thoughts with the world, having your own webpage can help you out professionally as well, because it is a lot more dynamic and holds a lot more information than your average resume or LinkedIn profile, […]. There are many reasons why you may want to have your own website. Content Marketing
  • BIZNOLOGY  |  FRIDAY, APRIL 15, 2016
    [Linkedin] Are you being seduced by Klout scores?
    You’ll be better off looking for folks on Klout that are influential in your space–and maybe trying to find a few that you can contact through LinkedIn through mutual connections. Influencer Marketing influence marketing Justin Bieber Klout Klout score linkedinYou might be missing the more important lesson from Klout.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Linkedin] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    LinkedIn and Instagram, for example, are fairly engaging, albeit somewhat pricey. Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true. Target Subscribers by Intent. Too expensive? Offer free shipping. Out of date?
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Linkedin] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Find Infer on LinkedIn. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer goes beyond just adding predictive scores into the mix of bidding signals for ad targeting. Infer Profile Management and Terminus ABM Deliver Predictive Ad Targeting. About Infer.
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Linkedin] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    With social media platforms — such as Twitter, YouTube, and LinkedIn — you can reach an expanded audience that you might not otherwise. Are they on Twitter, LinkedIn, and/or Facebook, or other social platforms? For example, B2B marketers spend significant amounts of their time on LinkedIn. We just didn’t have a name for it.
  • HINGE MARKETING  |  THURSDAY, APRIL 14, 2016
    [Linkedin] Developing Your B2B Social Media Strategy: Where to Start
    LinkedIn, Twitter and Facebook tend to be the most popular B2B platforms, but plenty of B2B companies are also experiencing success with image-driven sites, like Instagram and Pinterest. 2 – Check out your competitors. And dive deeper into LinkedIn with our LinkedIn Guide for Professional Services Executives.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Linkedin] Why You Need A Single Source Of Truth For Marketing Data
    Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel. Data overload is a real problem. What's the definition of a lead? Take the concept of leads, for example. Let’s take marketing mix decisions, for example.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Linkedin] Should You Pay for Content Distribution?
    Apparently, what happens in Vegas doesn’t stay in Vegas if you Tweet with geolocation.). 4) Linkedin Sponsored Update. 
If you’re a B2B company, and you’re looking for super-duper targeting when sharing your content, LinkedIn may be your new bff. Radius Intelligence did a great job with this Linkedin sponsored update.
  • ANNUITAS  |  TUESDAY, APRIL 12, 2016
    [Linkedin] Four Problems with Account-Based Marketing
    This post first ran March 31, 2016 in LinkedIn. Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. And that is where the trouble lies. The result?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Linkedin] From Zero to Success: Building an Email List From Scratch
    You can offer a signup portal through your Facebook or LinkedIn pages, or use Twitter lead-generation cards. 4. Email is a critical piece of any small business’ marketing strategy, but building an effective email list can be daunting. Why email marketing? Why is email marketing so great? Get a Free VerticalResponse Account. Tax account?
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Linkedin] How Should Publishers Deal with Platform Overload?
    From SnapChat to Instagram and even classics like Facebook, Twitter, LinkedIn, and Pinterest, you have a wealth of available options to bring into your distribution strategy. As a marketer for a media company, the world is your oyster. Why not cast your net wide? The reality, however, is that your team has limited time in the day. Media
  • WEBBIQUITY  |  TUESDAY, APRIL 12, 2016
    [Linkedin] Content Marketing Strategy? Think Like A Reporter
    If it’s online and text, will it be on your blog, in an online publication, on another influential industry blog, on a platform like LinkedIn Pulse or Medium, on Facebook, or on some combination of these and other web venues? Although 93% of B2B companies are doing content marketing, less than half view themselves as successful with it.
  • ACT-ON  |  TUESDAY, APRIL 12, 2016
    [Linkedin] Agencies Under Pressure to be More Digital
    In his LinkedIn post last year called 8 Tips For How To Sell Your Ad Agency To WPP , he stated: “The digital sweet spot is a firm with technological prowess, owned IP, strategic vision and industry leading expertise in a hot category like mobile, social, etc.”. Marketing has changed more in the past five years than in the past 50. over 2015.
  • HALEY MARKETING  |  MONDAY, APRIL 11, 2016
    [Linkedin] How To Increase Social Traffic By 390%! – HaleyMail Concierge Service
    Use content as discussion starters in LinkedIn Groups. Would you like to increase traffic to your website by 390%? Of course you would! But there are so many things taking up your time. Like selling, recruiting, filling job orders and putting out fires. Who has time for marketing?! The best part? We do it all for you! Results.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Linkedin] The Evolution of the B2B Marketer
    Marketing technology, which is a broad range of technology, including marketing automation platforms, CRMs, and targeted advertising platforms like Google AdWords and LinkedIn Advertising, can help marketers reach more prospects with relevant offers and messages, without the extra costs associated with printing and postage.
  • 6SENSE  |  FRIDAY, APRIL 8, 2016
    [Linkedin] Making the Most of Oracle MME 2016 and Las Vegas
    Las Vegas is America’s playground and for three days in April it will also be the center of modern marketing. Let’s get started. Planning for Vegas. Large tradeshows are an amazing opportunity to meet like-minded individuals who understand the work you do and the challenges you face. Resting for Vegas. Where to stay. Getting around in Vegas.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Linkedin] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Awesome posting and social management platforms that allow you to scale all your social promotion by scheduling, analyzing, listening, and collaborating across Twitter, Facebook, Instagram, and LinkedIn, among others, include: 40. All content creators and demand gen leaders will find some very useful options. Content Research. Postplanner.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Linkedin] Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification
    In 2016, the prospect has ALL of that information -- from my website, from LinkedIn, from Quora. I’m a sales geek. grew up in my career through the sales ranks. You see, the sales playbook I used back in 1996 worked like a charm. In fact, I largely built my entire career off getting good at it. Ok, so what’s the problem, Brian? Good question.
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Linkedin] What Facebook’s Latest Changes Mean for Publishers
    From Twitter, to Google, LinkedIn, and even Bing, how do you keep track of it all? The digital ecosystem is undergoing a lot of changes. Fortunately, we have you covered with an extra set of eyes and ears. Recently, Facebook has been undergoing some changes that will be of particular relevance to publishers. So what does all of this mean?
  • HUBSPOT  |  THURSDAY, APRIL 7, 2016
    [Linkedin] How to Make Your Content More Shareable: An Analysis of 175K Blog Posts From B2B & B2C Companies [New Report]
    More specifically, you will receive: Data-backed insight into what specific content topics do well on Facebook, LinkedIn, Pinterest, Twitter, and Google+. Ever find yourself struggling with writer's block? Honestly, who hasn't? You spend precious time worrying about headlines, topics, and what length might appeal to you audience.
  • KEO MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Linkedin] How to Optimize your B2B Marketing in Phoenix
    Some, outbound B2B marketing tactics can include: Outbound LinkedIn outreach. A good strategy for small to medium-sized businesses is to optimize their business to business (B2B) marketing to drive in as many prospects from their city as possible. Here are components that will help you optimize your marketing. Business intelligence.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 6, 2016
    [Linkedin] How to Create a White Paper: Get Found Online and Grow Readership
    Send me an email or connect with me on  LinkedIn. If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. ssets. ocial Media. What do you think?
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Linkedin] 8 Killer Tips for Harnessing the Power of SlideShare
    Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. Savvy marketers have called SlideShare the “sleeping giant.” But while this content distribution platform is giant , it’s no longer sleeping. But many marketers aren’t tapping into its full potential. Tell a story.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Linkedin] Social Media for Accountants: Likes, tweets and hashtags…Oh my!
    Join relevant industry groups on LinkedIn and educate your peers or prospects by sharing content they’ll find informative. Social media content is also searchable so tweets and LinkedIn posts that link back to your website will be found by search engines and direct traffic to your website. That’s right. Establish expertise.
  • WEBBIQUITY  |  TUESDAY, APRIL 5, 2016
    [Linkedin] Want to Create Awesome Content? Try These Seven Tools!
    You’ll get a list of popular posts that got shares on Facebook, LinkedIn, Pinterest, and Google+. Guest post by Linda Craig. Bloggers, website owners, marketers, and article writers have one main concern on their minds: how can they create more content in a shorter period of time? It’s not only about quantity, though. ContentIdeator.
  • BIZIBLE  |  TUESDAY, APRIL 5, 2016
    [Linkedin] What We Learned From Our Latest Account-Based Marketing Campaign, CMO Box [Data]
    As our marketing team here at Bizible has transitioned to a more ABM-centric marketing strategy, we’ve been experimenting with various ABM tactics , including changing our LinkedIn ad strategy to an ABM-focused one. This past month, we continued to experiment with different ABM campaigns by launching our first account-based mailer campaign.
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2016
    [Linkedin] Influencer outreach is more PR than marketing or advertising
    Influencer Marketing Public Relations Social Media/PR A/B testing Advertising Digital marketing Facebook Google Google AdWords Hootsuite instagram linkedin marketing Online advertising pay-per-click pinterest public relations Search engine optimization social media social media marketing twitterPayola, baby! But I sure as hell do now!
  • HINGE MARKETING  |  TUESDAY, APRIL 5, 2016
    [Linkedin] 6 Questions to Ask Before You Build a New AEC Website
    LinkedIn is the social media juggernaut of the AEC industry, but other networks have their own advantages as well. You’ve decided that your AEC firm will launch a new website. So: what comes next? Here are six key questions to get you started. 1) Will your site be mobile-ready? The Bottom Line. Additional Resources. How Hinge Can Help.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 5, 2016
    [Linkedin] Report: B2B Social Media Engagement in 17 Industries
    The industry with the largest following across the five social media sites measured (LinkedIn, Twitter, Facebook, Instagram, Pinterest) was Professional Services. And LinkedIn is the social network with the largest number of followers of B2B companies. LinkedIn: 1.09. Largest Median Social Media Audience: LinkedIn 142,000.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 5, 2016
    [Linkedin] 4 Simple Plays To Jump Start Your Social Selling Game Plan
    Sure, plenty of companies and sales professionals have a presence on Facebook, LinkedIn, Twitter, or other social sites. Social selling has clearly taken hold in the B2B world. Everyone is talking about it — especially your competition. Perhaps you still struggle with evolving into modern selling? Content Marketing
  • ACT-ON  |  TUESDAY, APRIL 5, 2016
    [Linkedin] Why You Should Consider Using Twitter for B2B Leads
    Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. When you find a company that fits the profile of your best buyers, identify two decision makers, a middle manager, and a few non-decision makers on LinkedIn and Twitter. – Social Media Today , 2014. Connect. Listen.
  • HUBSPOT  |  MONDAY, APRIL 4, 2016
    [Linkedin] 10 Things Every B2B Tech Marketer Needs to Know
    First, you need to learn how to listen on social channels (primarily Twitter and LinkedIn), which content to pay attention to (influencers, competitors), and how to use it. The real trick of technology marketing is learning a subject (one which may be completely foreign to you) quickly and efficiently. Timing is Everything. Curate Content.
  • WEBBIQUITY  |  MONDAY, APRIL 4, 2016
    [Linkedin] You’ve Discovered SEO Keywords, But What’s Next?
    Hey! I saw your awesome LinkedIn post about content marketing yesterday. Guest post by Adam Hutchinson. Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Believe it or not, SEO keywords are way more valuable than SEO itself. Group Your Keywords.
  • RADIUS  |  FRIDAY, APRIL 1, 2016
    [Linkedin] 5 Lessons from MarTech 2016
    If a unicorn company uses Demandbase, they are likely to use LinkedIn Display Ads.  If New Relic, likely Optimizely. MarTech 2016 did not disappoint. There was something for everyone — from practitioner to executive, B2B, B2C, big company, small company. The sheer number of sessions was impressive. Perfect. What problems are you trying solve?
  • BLUE FOCUS MARKETING  |  THURSDAY, MARCH 31, 2016
    [Linkedin] Social Employees: The #Brand New Rock and Roll #marketing #business
    Join Blue Focus Marketing and Lynda.com , a division of LinkedIn , for our exciting new course, “ Social Employees: The New Marketing Channel.”. Audi has introduced a new ad campaign for the 2017 Audi A4.  For brands, the “new rock and roll” is a focus on delivering more authentic communications both internally and externally.
  • FATHOM  |  WEDNESDAY, MARCH 30, 2016
    [Linkedin] This Week in Publish or Perish: How to Measure the ROI of Social Selling in Salesforce
    JH: Many sales leaders use LinkedIn as their primary social selling tool. It’s not as easy to move data in and out of LinkedIn, though. Can you tell us about the history of the gaps present between Salesforce and LinkedIn? TH: Salesforce just phased out LinkedIn from its social contact component in the Winter 2015 update.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 30, 2016
    [Linkedin] Learn My Name!
    After the first time we met, I knew her name, her face, we traded cards and connected on LinkedIn. Meanwhile, I’ve been getting emails and LinkedIn messages from her to support her nonprofit organization through monetary donations or volunteering. By Rachel Kerstetter, PR Architect, Sonnhalter. Who are they?
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 30, 2016
    [Linkedin] What Hemingway Knew: How to Write Blog Content that Attracts Readers
    Let me know how it works for you: connect with me on LinkedIn. Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). ssets (free). ocial Media. As Larry W. Analogies.
  • HALEY MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Linkedin] [Video] What is Social Pro by Haley Marketing Group?
    Your content will be posted at optimal times to LinkedIn, Google+, Facebook and Twitter. Finally, we’ll also share your content to social communities such as Reddit, LinkedIn Groups, and Google+ Communities. The other saw traffic to their website from social media increase 1,000% through the sharing of content on LinkedIn and Twitter.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 30, 2016
    [Linkedin] Website Planning for a Fantastic First Impression and Increased Engagement
    Empowering and urging your employees to share your firm’s social media messages through their own LinkedIn, Twitter, Google+ accounts is a highly effective way to grow your social media reach —especially if your blogs are SEO optimized for keywords that your prospects will be Googling. 3. refer to this as the “bounce effect.”
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 29, 2016
    [Linkedin] How Do You Move from the Why to the How to Create Employee Advocates? #marketing #business
    On March 15, 2016 Lynda.com, a division of LinkedIn released the video course:  “ Social Employees: The New Marketing Channel ,”    Both my co-author, Mark Burgess, and myself designed this 22-part course to help businesses move from the why to the how in their employee advocacy efforts. Once your employees are on board, what comes next?
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Linkedin] Ultimate List of 22 Account-Based Marketing Tactics
    LinkedIn company targeting. Among the plethora of targeting methods available for LinkedIn ads, the platform enables company-specific targeting. Media managers can identify company accounts on LinkedIn and serve ads to the key influencers at those companies. How do you do account-based marketing? Facebook custom audiences.
  • BLUE FOCUS MARKETING  |  TUESDAY, MARCH 29, 2016
    [Linkedin] Social employee advocacy pilot program made simple #marketing #business
    source: Edelman ; LinkedIn ). If this wasn’t compelling enough, some numbers from LinkedIn  only bolster this point: Socially engaged companies are 57 percent more likely to get increased sales leads, 58 percent more likely to attract top talent, and 20 percent more likely to retain them. source: Social Media Today ).
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Linkedin] Understanding the Relationship Between SEO and SlideShare
    based slide hosting service owned by LinkedIn. Organizations and individuals can upload presentations, infographics, documents, and videos; slide decks can then be viewed on the site itself, on hand-held devices, or embedded on other sites (to, for example, boost an existing LinkedIn profile). SlideShare 101  . Links. Lead Generation.
  • ANNUITAS  |  TUESDAY, MARCH 29, 2016
    [Linkedin] Stop Wasting Time in Excel – Embrace R
    The professors are knowledgeable, the lectures are in-depth, the projects are relevant, and best of all it’s free (unless you want to pay for the certification of completion for your LinkedIn page). Since learning R, I have managed to minimize the ETL necessary for a recurring data project from ten hours of work down to only ten minutes.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Linkedin] The Basics of B2B Social Media Marketing Strategy
    Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn. Image credit: BundlePost.
  • ACT-ON  |  TUESDAY, MARCH 29, 2016
    [Linkedin] 7 Myths About Social Selling That You Probably Believe
    Kick your LinkedIn search skills up a notch. They specialize in one aspect of one platform – like Facebook advertising , or LinkedIn groups. Start by: Set up your profile pages on the major platforms (LinkedIn, Twitter and Facebook). Boilerplate Direct Messages on Twitter and InMails on LinkedIn don’t do anyone any favors.
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Linkedin] Finding the Hidden Money in Your Content Strategy
    What about broadcasting content on social media channels like Facebook and LinkedIn? We’ve had the best conversion results by reposting blog posts into LinkedIn. Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. We are now very focused.
  • ACT-ON  |  MONDAY, MARCH 28, 2016
    [Linkedin] Got Dynamics? Why You Need Act-On, Too
    Act-On Anywhere is a Chrome browser-based app that lets a rep (or a marketing person) work right in LinkedIn or WordPress or other apps, while having access to images and other assets in the Act-On media library. And in one of Act-On’s own surveys: Misaligned firms were more than twice as likely to report sales and/or marketing budget cuts.
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 27, 2016
    [Linkedin] What is the ROI of Your Mother? #OutThink #Marketing #PR #Advertising
    With the explosion of exciting, interactive opportunities on social platforms like Facebook, Twitter, and LinkedIn over the past several years, organizations have more touchpoints than ever for reaching their customers. What’s the ROI of Your Mother? Are your marketing dollars being spent in the right place? Show Me the Money! Only 10.2
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