• B2B MARKETING INSIDER  |  SATURDAY, FEBRUARY 6, 2016
    [Linkedin] Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer
    And this was accomplished without spending any money on advertising through efforts like Adwords, Facebook or LinkedIn. Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue. But before I get into that, let me give you a bit […]. Content Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • SCRIPTED B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] The Ultimate Guide to Building a Content Marketing Team
    Content Influencer Interview: Jason Miller of Linkedin Marketing Solutions. Source: LinkedIn Technology Marketing 5oe is Vice President of Content. to LinkedIn’s. LinkedIn Marketing Solutions. it on LinkedIn ($300 for 30 days) and target. 1 PLAYER. PLAYER THE ULTIMATE GUIDE TO. Introduction. by J.D. The First Step?
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] Grande Guide to Social Advertising
    Facebook and LinkedIn Display Ads. GRANDE GUIDE SOCIAL ADVERTISING LINKEDIN LinkedIn is an often-overlooked channel for ad. However, using LinkedIn. LinkedIn offers a wide variety of paid ad and marketing. to white-label more of its LinkedIn presence, the. LinkedIn offers a comprehensive array of accepted.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] Grande Guide to B2B Blogging
    can feed Twitter, LinkedIn, and Facebook updates. Look at a relevant LinkedIn forum. Grande Guide to. B2B Blogging What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips to. series. investment in time. cycles.
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] The Demand Gen Pro's Cookbook
    LinkedIn MELISSA “CHARD” SCHRAM Web Marketing Manager, Lenovo. THE DEMAND GEN PRO’S. COOKBOOK Tasty Tips From Marketing’s. Master Chefs INTRODUCTION THERE ARE MANY COOKS IN THE KITCHEN. IT’S A GOOD THING. The art and science of effective marketing and demand. delight. Marketing master chefs turn traditional pairings on. They’ll. BON APPÉTIT!
  • ORACLE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] The Ultimate Guide: Getting started with Social Selling
    Source: LinkedIn Global Survey of. sales process Social Selling Solutions: • Find connected decision makers through LinkedIn. influenced are sourced by LinkedIn’s sales tool, Sales Navigator SALES LEADER CASE STUDY: “Using the network effect that LinkedIn offers, PayPal has. Twitter, LinkedIn, About.me, etc. brand.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, JANUARY 29, 2016
    [Linkedin] A Step-by-Step Guide to LinkedIn's New Company Pages
    How to take advantage of LinkedIn's company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. This all sounds great, doesn't it?
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Linkedin] 3 Tips for Embarking on an Account-Based Selling Program
    There are plenty of different avenues to find information on companies and contacts – the basics include LinkedIn, corporate websites, news publications, and the wider web – but if you’re looking to run a fairly sophisticated ABS program, a more advanced sales intelligence tool will pay dividends. Be The Expert. Stay Up To Date.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 5, 2016
    [Linkedin] Top Ways to Attract Prospects Through Social Media
    For instance, Japan and Venezuela have high rates of Twitter usage, while LinkedIn is extremely popular in the Netherlands. This time of year tends to be a time of reflection, when we make resolutions to build on our past successes and change our bad habits. Work on Your Personalization Efforts. Take Online Behaviours Into Account.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Linkedin] Simple Tricks to Use Social Media Effectively
    add them as a connection on LinkedIn and customize your invite to ask them to follow your company social pages. If you read an interesting article on LinkedIn or from another reputable source, share this content with a blurb that reflects your opinion of the content or summarizes what the content is about. Be present. Don’t be afraid.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Linkedin] 14 Content Marketing Tools to Help Your Business Grow
    With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Buffer. Yoast. MailChimp. PRWeb. Tweriod. Bundlr. Trello. IFTTT. Pocket.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 4, 2016
    [Linkedin] Marketing Automation and Creativity: How to Have Your Cake and Eat It, Too
    By creating quality content, whether that’s through your company’s blog or even through social media platforms, such as LinkedIn groups or Twitter, you can gather important information about prospects, customers and advocates. More often than not, people are reluctant to adapt to change. Data mining. Content marketing. Takeaways.
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Linkedin] It’s More Than a Job – 3 Ways to Maximize Internships
    It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. For the students out there…with summer slowly approaching, you know what time it is. It was by far the best thing I could have ever done for myself professionally. Take advantage of your time with this person!
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [Linkedin] 23 Account-Based Marketing Leaders to Follow on Twitter
    ABM Metrics - it's a journey" by @DoroGosling on @LinkedIn https://t.co/v8uGpGdClr Top 10 Killer Account-Based Marketing Resources You Should Read Today" by @sangramvajre on @LinkedIn https://t.co/QyYuqLuoSe Unless you’ve been avoiding all media, you know the new, hot term within marketing departments is “account-based marketing.”
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Linkedin] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    If you look at a scatter plot of your connections on Twitter, Instagram, Facebook, and LinkedIn, chances are your network lines up roughly to past jobs you have had, schools you have attended, and places you have lived. Resolve to follow ten new people on Twitter and LinkedIn this week. and my life. The lesson? In her book, Why Not Me?
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Linkedin] 8 Things to Do Before Interviewing Someone for Your Team
    There are many social media platforms where you can learn more about them, starting with LinkedIn. For a strategic brand and marketing agency like ours, if a candidate does not have a professional profile with a link to their portfolio on LinkedIn, this lack of prowess is a concern. Hiring talent is scary. Twitter and YouTube, yes.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Linkedin] Digital Display Advertising Spend to Outstrip Search in 2016
    Native advertising, like LinkedIn’s Sponsored Updates, allows advertisers to position ads in a way that suits an existing interface. New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Now it has taken the lead. If you’re like most internet users , the answer is yes.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Linkedin] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
    Facebook, LinkedIn, and Twitter cover photo templates. We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content. Facebook, Twitter, and Pinterest templates.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Linkedin] The Ultimate Content Marketer’s Social Sharing Checklist
    LinkedIn. Personal LinkedIn. Company LinkedIn Page. 10 LinkedIn Groups. Republish as LinkedIn Post. With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. By Email.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 1, 2016
    [Linkedin] What Slice of Pizza Do You Need?
    Acumen Power Networking or “6 degrees of Ken Thoreson… The use of LinkedIn and other online databases can now allowed salespeople to evaluate their top 20  best clients and determine who they are linked too, past employments,  what association’s they  are involved in, and their personal interests. What Kind of Pizza Do You Need?
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Linkedin] How Much Is Your Time Worth?
    Post discussions in LinkedIn Groups related to the content. Take a minute to think about this question.how much is your time worth? If you had to figure out YOUR hourly rate what would it be? Now think about all the things that you need to do everyday.reference checking.interviewing.sales calls.putting out fires. Usually it's near the bottom.
  • SALESFUSION  |  WEDNESDAY, JANUARY 27, 2016
    [Linkedin] How to Approach Multi-Channel Marketing
    On the flip side, making these activities an afterthought often becomes like trying to fit a square peg in a round hole (“Wait, how can we do a survey on LinkedIn?”), and it shows. Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. Your customers are no different.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Linkedin] Getting Inbound Buy-In from Your Media Sales Team
    Sales leaders would rather focus on familiar terrain that they know works: reaching out to potential prospects on LinkedIn and selling the same advertising solutions for years. A ny marketer will tell you: happy salespeople are the currency of a job well-done. It’s time for a change and for sales teams to help lead the charge. Media
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Linkedin] 30 B2B Social Media Tips for 2016
    Find a Relevant LinkedIn Group. Similar to Q&A sites, LinkedIn groups can be information gold mines because they provide direct access to customers, competitors, potential customers, and industry influencers. Facebook is the most popular tool for retargeting but LinkedIn also has a feature. Great news, right!? Sort of.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 26, 2016
    [Linkedin] Avoid Shooting Yourself in the Foot with a Social Media Risk Assessment
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. Shoot first, ask questions later. Good idea for Wyatt Earp. Bad idea for your business. Far too often companies chose not to conduct a social media risk assessment in order to save a few dollars in the budget and instead opt to wait until something terrible happens and then react to it.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 26, 2016
    [Linkedin] Social Media As a Profit Center
    Commonly used platforms are Facebook, Twitter, YouTube and LinkedIn. At a bare minimum, your company should set up accounts on LinkedIn, Facebook and Twitter. Social Marketing facebook Jeff Guritza linkedin online prescence social marking social media social networks tips twitter youtubeYou should be asking yourself how.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Linkedin] Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language
    Global leaders including Honeywell, Lenovo, LinkedIn, Cision, TD Ameritrade, BMC Software, Citibank and MongoDB. Series C financing led by Battery Ventures will help Vidyard further innovate in video analytics and customer insights across all facets of a business. Cisco predicts that number to rise to 80 percent by 2019. About Vidyard.
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Linkedin] Once is Never Enough: How to Repurpose Content Like a Boss
    LinkedIn post. Three LinkedIn updates. post on LinkedIn. LinkedIn shares”. Producing engaging content is the #1 challenge for content marketers. None of that comes cheap. And when you consider how many content marketing departments are made up of one sole marketer, content creation looks like even more of a high-wire act.
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Linkedin] Evaluating Marketing Agencies
    Using their clout to connect you to representatives at Google, Bing, Yahoo, Facebook, Twitter, LinkedIn and other large companies that get your advertising dollars. agency (n.): an establishment engaged in doing business for another. Source: Merriam-Webster. Does your in-house marketing work with an agency? Source: Merriam-Webster.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Linkedin] How I Paid for My Christmas Presents and How It May Be Ruining Consumer Trust
    Much like Yelp, users create profiles (or connect their profiles to their LinkedIn accounts) and then leave product or service reviews regarding different, specific elements about the company’s offering. This year’s Christmas was a huge success for me on a number of different levels. But how? Let’s take a step back first. How it works.
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Linkedin] Want to Be Less Awkward Around Your Boss? Try These 11 Tips
    And if you're struggling to learn more about them, follow them on Twitter and be sure to connect with them on LinkedIn, too. Ever misjudge a hug for a handshake and wind up trapped in some sort of unforgivable in-between? Guilty of that, too. But how? 11 Tips for Being Less Awkward Around Your Boss. 1) Remember that they're human, too.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 25, 2016
    [Linkedin] Influencers: Paid or Earned Media?
    Twitter | Facebook | Google+ | LinkedIn |. Influencer marketing has never been more popular with businesses and organizations. Consumers no longer trust the brand or media and corporations. Marketers and public relations people have understood the importance of going through the influencers to reach their customers again. The […].
  • HUBSPOT  |  MONDAY, JANUARY 25, 2016
    [Linkedin] How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]
    Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers. What makes a LinkedIn profile stand out? How do you get more recommendations?
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 22, 2016
    [Linkedin] 15 Must-Haves for a Solid Email Marketing Program
    Include opt-in forms as well as forwarding options on all social media networks, including LinkedIn. You’ve heard how a targeted email campaign can transform your marketing communications into a thing of beauty, bringing in new leads, increasing your revenue and creating customer loyalty. They all should include different subject lines.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 22, 2016
    [Linkedin] Does Sales Team Confidence Prohibit Accurate Sales Forecasting?
    quick query on LinkedIn reveals approximately 4,500 Chief Revenue Officers — 78% of them in the US. While tremendous shifts are underway in modern B2B selling, some things never change. Consider the persona-appropriate hubris we associate with salespeople. This title was virtually nonexistent a few years ago. Where did it come from?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 22, 2016
    [Linkedin] 5 Innovative Social Media Strategies in China for 2016
    Twitter | Facebook | LinkedIn |. Social media is one of the most powerful tools for brands to connect with the public and target customers. Due to the increasing competition and the fact that people are getting more accustomed and less impressed with traditional social media marketing strategies, innovativeness has become crucial.
  • BIZIBLE  |  THURSDAY, JANUARY 21, 2016
    [Linkedin] 13 Reasons To Implement B2B Marketing Attribution Right Now
    Or if you have an outbound calling campaign, direct mail campaign, or have recently increased spending on LinkedIn, marketing attribution can show you the ROI. In its most basic role, good marketing attribution connects sales and marketing data so companies can see which marketing efforts are having the most impact on sales. Intangibles.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Linkedin] When Social Media Hurts
    For example, if you join a LinkedIn group focused around an educational topic related to your industry, but you only post promotional material, you may be banned from using that group. As a team of social media gurus, our team consistently preaches the value of social media to our clients. And we truly believe in its power. Is that enough?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Linkedin] 5 Marketing Predictions & How To Prepare For Them
    Stick with doing great marketing, on the platforms that make sense for your audience—whether that’s on Twitter, Facebook, LinkedIn, SnapChat, or Instagram, etc. But what if you could have a better idea of the changes 2016 has in store for marketers? Social Media Marketing: Google is going to feel the pressure from social media advertising.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 21, 2016
    [Linkedin] Live Content Marketing Best Practices
    Twitter | Facebook | LinkedIn | YouTube |. You know live content has begun to take full steam when it appears in your Facebook mobile application. It’s funny to think that we can now look at UI/UX implementation with industry-leading applications as a precursor to content deployment, but such is the case with this phenomenon.
  • ACT-ON  |  THURSDAY, JANUARY 21, 2016
    [Linkedin] After the Webinar: 7 Steps to Ongoing Audience Engagement
    steady cadence of social media updates on Twitter and LinkedIn will also drive additional prospects to the webinar. What happens after the live webinar is even more important than what happened before it. Here are seven ways to get the most out of your webinar investments: 1. Post and promote the on-demand recording. Follow up with the leads.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Linkedin] 8 Ways to Improve Your Online Content Marketing
    In fact, popular search and social advertising tools such as Google AdWords Ad Extensions , Facebook Ads , LinkedIn Sponsored Updates , and Twitter Cards offer a streamlined way to promote your online content to highly targeted audience segments. Good question. Isn’t it your lucky day. Ok, enough chatter. Let’s dig in. Snackable Content.
  • GREAT B2B MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Linkedin] The Evolving Journey of the B2B Buyer
    Daniel Heimlich posted the following photo on his LinkedIn page. Not sure who the conference speaker was, but the five […]. The post The Evolving Journey of the B2B Buyer appeared first on Great B2B Marketing. B2B Buyer Buying Journey
  • 6SENSE  |  WEDNESDAY, JANUARY 20, 2016
    [Linkedin] Four Best Practices for Creating Buyer Personas
    Maybe these folks are always front and center commenting on your blog or LinkedIn group. Behind every customer-centric company, you’ll find a marketing team that’s mastered the art of the buyer persona. With that in mind, here are four best practices to consider when creating buyer personas. Best Practice #1: Listen to your customers. Lates
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 20, 2016
    [Linkedin] Are Your Sales and Marketing Departments on the Same Page?
    Social  – Make sales aware of social opportunities, whether it’s LinkedIn or participating in an industry forum that social is a good networking tool. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. As we start 2016, it may be time to reflect on ways can do better moving forward. He offers some suggestions on how they can work together.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Linkedin] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Video Duration in a Tweet: Up to 30 seconds long. 4) LinkedIn. December 19, 2015. 4) LinkedIn. Ideal Title Tag Length: 70 characters or fewer.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Linkedin] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Video Duration in a Tweet: Up to 30 seconds long. 4) LinkedIn. December 19, 2015. 4) LinkedIn. Ideal Title Tag Length: 70 characters or fewer.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Linkedin] How to Email Really Busy People: 10 Tips for Standing Out in Their Inbox
    Peruse what they share and how they speak on Twitter, LinkedIn, Instagram, on their personal blog, and within articles they’ve written elsewhere online. When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory. However, it didn't happen overnight.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 20, 2016
    [Linkedin] How to Market Without a Business Development and Marketing Team
    Whether it’s doing targeted pay-per-click advertising, keyword optimizing your website, or possibly engaging more in LinkedIn groups, a well-rounded strategy focused around the needs of your clients and prospects will make sure you are seen at every angle. Make a Plan and Develop Your Message. Where do you want to be in 5 years? Simple.
  • VIDYARD  |  TUESDAY, JANUARY 19, 2016
    [Linkedin] 5 Fixes for Common Account-Based Marketing Faux-Pas
    On LinkedIn? B2B marketers in almost every industry are getting their feet wet with account-based marketing. If you recently rolled out a campaign at your company, you’re probably eager to see results (and so are your superiors). It doesn’t help that the big-box brands are all reporting massive ROI. But what if that isn’t happening?
  • THE POINT  |  TUESDAY, JANUARY 19, 2016
    [Linkedin] Step Away from the Email Software and No-One Gets Hurt
    As just one example of where automating sales emails had far from the intended effect, take this recent rant posted on LinkedIn: “As if spray-and-pray emails from marketing automation wasn’t bad enough … now we have BDR follow-up email spam. Is automation always a good thing, however? The answer seems to be: no. And I agree. Well, Mr./Ms.
  • BIZNOLOGY  |  TUESDAY, JANUARY 19, 2016
    [Linkedin] Top-10 Biznology articles in 2015
    10 sharp ways to boost the visibility of your LinkedIn profile. Everyone loves top-ten lists. So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. Please enjoy these– for the first time for some of you and as an encore for you, our friends and fans!
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 19, 2016
    [Linkedin] 7 Steps To Creating A Stunning Visual Voice On Instagram
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. As a social media keynote speaker I do a lot of public speaking on social media, and one of the most common messages that I give is that every company needs a visual voice. This is especially true on purely visual social networks such as Instagram. When your mom calls […].
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 19, 2016
    [Linkedin] Mobile Marketing Continues to Grow in Workplace
    Here some areas you need to focus on: LinkedIn, a leading BtoB social media tool, reports that 55% of all its traffic is coming from mobile in the last part of 2015. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. According to a recent post in eMarketer.com , mobile is continuing to grow in the workplace.
  • HINGE MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Linkedin] 5 Ways to Market Yourself and Advance Your Marketing Career
    Connect with marketing peers and exchange ideas in person at networking events or via targeted LinkedIn groups online. Let me know on Twitter (@perspicaciousK) or on LinkedIn ! Marketing is crucial to the success of any professional services firm. Know Your Role. —over their marketers. Develop Your Personal Strategic Plan.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 19, 2016
    [Linkedin] The Ever Changing Landscape of B2B Social Media
    Ideas for Generating More Qualified B2B Leads on LinkedIn. According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 On top of that, more than 80 percent of B2B leads gathered via all social media efforts combined come from LinkedIn. From Whittington Consulting. Read More. Read More.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Linkedin] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Below is an example of an ebook HubSpot created with the LinkedIn Sales Solutions team: Blog Posts. As marketers, we are always looking for new ways to get more bang for our buck. Co-marketing allows two or more companies to work on a project together, doing less work for more reward. Who doesn't want that? Co-Marketing. Is there one? Goals.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Linkedin] 47 Superb Social Media Marketing Stats and Facts
    LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. ( V3B Blog ). Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. billion last year to 2.5 billion by 2018.
  • FATHOM  |  MONDAY, JANUARY 18, 2016
    [Linkedin] Add YouTube Closed Captioning—Create 30 Million Opportunities
    Over the past couple of weeks, I’ve come across a lot of content while ‘paroozing’ LinkedIn, random blogs and marketing emails regarding the latest and greatest mobile and video trends for 2016. However, something is consistently missing from that content. Like, really special. Unfortunately, you’re not a cook. UM, WHAT?
  • HALEY MARKETING  |  MONDAY, JANUARY 18, 2016
    [Linkedin] How Can My Company Gain More Social Media Followers?
    SEO/Social Media Grow Facebook Followers Grow LinkedIn Page Followers Grow Twitter Followers How Can I Gain More Social Media Followers? A question our social media experts hear regularly from our clients is, “How can we grow our social following?” Truthfully, the answer isn’t as simple as most people would like. Start with your team.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 18, 2016
    [Linkedin] Optimize Your Content Marketing Choices to Improve Your Bottom Line
    Twitter | Facebook | LinkedIn | Pinterest |. The content marketing choices you make will have a direct influence on how your audience perceives you, interacts with you, and trusts you. Choose your content […]. Author information. Holly Chessman. Holly Chessman contributes a monthly column on Content Marketing. Content Marketing
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Linkedin] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. Others are using all of them. So why do it now?
  • LEADERSHIP  |  FRIDAY, JANUARY 15, 2016
    [Linkedin] Top Ways to Attract Prospects
    For instance, Japan and Venezuela have high rates of Twitter usage, while LinkedIn is extremely popular in the Netherlands. Happy new year, everyone!  January is always a time of reflection, when we make resolutions to build on our past successes and change our bad habits. Work on Your Personalization Efforts. Responding too slowly.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 15, 2016
    [Linkedin] How Paid Media Performance Improves with Predictive Marketing and 1st Party Data
    Then through Marketo’s Ad Bridge product, the marketer was able to send anonymized data from Marketo to LinkedIn Lead Accelerator to deliver ads and content to those contacts on LinkedIn and across the web. It’s been really exciting to see the vast growth and development in technology supporting paid media acquisition.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 15, 2016
    [Linkedin] 8 Ways to Use Facebook to Get More Email Subscribers
    Twitter | Facebook | Google+ | LinkedIn |. How can you make your social media marketing stronger and more effective? Integrate it with your email marketing. Combine Your Strategies I was a little surprised to learn this, mostly because I thought the percentages of current customers would be lower. Author information. Amy Hall. Amy Hall.
  • FATHOM  |  THURSDAY, JANUARY 14, 2016
    [Linkedin] Social Media Insights In 3 Minutes Or Less: The White House On Snapchat, Pinterest Gets Personal & More
    Blog Feed Consumer brands / Retail e-commerce Digital Marketing News Social Media facebook news linkedin news messenger bots politwoops three minute read tweets twitter news veteransWelcome to Social Media Insights In 3 Minutes Or Less, a short and sweet three minute (or less) read of the latest news in social media.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 14, 2016
    [Linkedin] Using Social Media In Hiring Employees: A Refresher
    Facebook | Google+ | LinkedIn |. Using social media in the recruiting and hiring process of employee candidates has become routine these days.  With the start of the new year, many employers have developed strategic plans to expand and increase their workforce.  Author information. James Wu. James Y. James Wu. Social Media and Employment La
  • HINGE MARKETING  |  THURSDAY, JANUARY 14, 2016
    [Linkedin] 6 Important LinkedIn Company Page Strategy Tips
    LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? LinkedIn is unique in that most users do not want to be entertained on it. Ask questions in your LinkedIn message content.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Linkedin] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    LinkedIn—400 million plus registered members (September 2015). LinkedIn, for example, is a network built more around professional networking that can help you connect with like-minded business professionals and even fuel potential job opportunities. What Is Social Media & Social Media Marketing? What Are Social Networks? Meetup—24.36
  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Linkedin] 3 Big Questions With SEO Expert Chuck Aikens
    “Twitter, LinkedIn and Facebook — they want you to build your content inside their systems.” Captora is kicking off our influencer blog series-  talking to influencers in digital marketing about topics marketers care about! Search engine optimization isn’t what it used to be. ” How will SEO change in 2016?
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 13, 2016
    [Linkedin] How to write for social media
    This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. This video with Paul Gillin is about the basics of writing engaging social media messages. You need to be distinctive. Thanks to all our sponsors! Like this post?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 13, 2016
    [Linkedin] 5 Ways Video will Transform Digital Marketing in 2016
    The opportunity now exists, at scale, to weave in the viewer’s name, company logo or photo from LinkedIn directly into a video to draw them into the story and create a unique and memorable experience. 2015 saw some incredible growth in the use of video content by marketers in both B2C and B2B markets. Let’s Get Personal.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 13, 2016
    [Linkedin] Social Pro | A New Way for Staffing Firms to Use Social Media
    Daily posting at optimal times to LinkedIn, Google+, Facebook and Twitter. Monthly sharing of your content to social communities such as Reddit, LinkedIn Groups, and Google+ Communities. social media marketing strategist that is an expert in utilizing all leading social platforms to their maximum potential. Why We Created Social Pro.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 13, 2016
    [Linkedin] 7 Ways to Get More Blog Traffic From Twitter
    Twitter | Facebook | LinkedIn | Pinterest |. Twitter is a great tool for connecting with others, keeping up with the news, and so much more. For bloggers and business owners, it’s a great tool to drive traffic to your blog. Author information. Leah Mazur. Leah Mazur contributes a monthly column on Social Media Traffic Generation.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Linkedin] A Resolution Against Marketing Resolutions (Especially the New-Year Variety)
    LinkedIn and Snapchat may be perfect for reaching certain audiences, just not yours. Yes, this title is an oxymoron. know, that might make me look foolish. But bear with me, I’m going to make sense eventually. Plus, I trust you faithful readers are going to read beyond my headline and actually grant me that chance. And write.
  • HUBSPOT  |  WEDNESDAY, JANUARY 13, 2016
    [Linkedin] 11 Intelligent Examples of Inbound-y Ads in the Real World
    When the user saw this advert on LinkedIn it was a result of visiting Internet Advertising Bureau’s (IAB) website and signing up to their newsletter. Another inbound-y advert found on LinkedIn. The user follows GumGum on LinkedIn and has been to their website before. How are your paid ad campaigns? PPC + Inbound = Inbound-y Ads!
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 12, 2016
    [Linkedin] Does Your Influencer Marketing Strategy have a Content-Centric Approach?
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Influencer marketing and content marketing: Two key areas that will continue to see increased budget spend for companies of all sizes. Author information. Neal Schaffer. Neal Schaffer. Does Your Influencer Marketing Strategy have a Content-Centric Approach?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 12, 2016
    [Linkedin] 3 Videos Every Company Should Have to Get Started on YouTube
    Twitter | Facebook | LinkedIn |. There is a lot of talk about how effective video is as a part of a company’s marketing toolkit.  That being said, it can be hard to know what type of video you should start with.  Many companies spend a lot of money on the wrong things. Here are the three videos your company should […]. Jayson Duncan.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Linkedin] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    You might find that your influencers engage a lot with commenters on their LinkedIn blog posts, or that your customers are highly interactive on social media with brands similar to yours. Whether it’s on Facebook, LinkedIn, Google+, or Twitter, post on your social profiles with links to your crowdsourced blog post. How do you keep up?
  • BIZNOLOGY  |  MONDAY, JANUARY 11, 2016
    [Linkedin] Digital casualties: a new trust awakens
    If several friends from my high school search for my name in Google, LinkedIn, or Facebook, “the machine” can infer that we share something in common, even if I rarely use any of those tools. The more they share about them indirectly, they share more about me too. But privacy is not the only digital casualty. Like this post?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 11, 2016
    [Linkedin] Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing
    It’s no secret that social media is in its prime, and that Twitter is in good company with leading contenders like Facebook, Instagram, and LinkedIn, each offering unique ways for marketers to advertise and reach their target audience. But it’s not just the developers who will need to prepare, it’s marketers. And Twitter? seconds.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 11, 2016
    [Linkedin] Easy 5-Step Nonprofit Content Marketing to Drive Actions
    Twitter | Google+ | LinkedIn |. Are you getting the action you desire from your nonprofit marketing efforts? If not, you may be focusing on the wrong thing. Your content marketing strategy should not be about: Output, but about Demanding, but creating demand. Your actions, but your readers’ actions. Author information. Claire Axelrad.
  • FATHOM  |  FRIDAY, JANUARY 8, 2016
    [Linkedin] Social Media Insights In 3 Minutes Or Less: Politwoops, LinkedIn’s Most Engaged Members & More
    One Of LinkedIn’s Most Engaged Members Is Military Veterans. LinkedIn’s Veteran Programs Manager, Greg Call, recently published a blog surrounding a very interesting fact about one of LinkedIn’s most engaged demographic: military veterans. Greg also finds that military veterans are the most active within LinkedIn Groups.
  • KAON  |  FRIDAY, JANUARY 8, 2016
    [Linkedin] Stop presenting- Start engaging!
    Originally posted by Gavin Finn on LinkedIn. Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. Just stop doing that. ”   Watching the reaction of the two executives was telling.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 7, 2016
    [Linkedin] If Cold Calling is Dead, It’s Because There’s Little Need for It
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. We used to make cold calls because we had to. Back in the day, it was the only way (besides referrals and leads from advertisements) to find new business. Author information. Craig Jamieson. Craig M. Jamieson contributes a monthly column on Social Selling. Craig Jamieson. Social Sales
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Linkedin] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    They’re also easiest to do. 1) Get smart with LinkedIn. LinkedIn is the big kahuna for social media lead generation. If you’ve got time, two books I’d recommend for B2Bers would be Josh Turner’s Connect  and Melonie Dodaro’s The LinkedIn Code. Participate in LinkedIn Groups. Use LinkedIn Publisher. Back to you.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 6, 2016
    [Linkedin] Step into the Spotlight and Get Noticed
    P.S. To apply to join our new group on Linkedin, go to [link] and click on JOIN GROUP. This is the great book a speaker sent to me (She was recommended by my friend David Meerman Scott) and it helps business people get noticed in a noisy world. Ironically, I was a keynote speaker before my nasty fall, so I respect the ways top speaker use.
  • BIZIBLE  |  WEDNESDAY, JANUARY 6, 2016
    [Linkedin] [Infographic] The Periodic Table of Elements for B2B Marketing Attribution
    Linkedin. As the scientific community recognizes four new elements on the scientific periodic table, it seemed fitting for revenue-focused B2B marketers to join the club with our own chart. The Periodic Table of Marketing Attribution displays the key components necessary for a fully functional, data-driven attribution strategy. Website.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 6, 2016
    [Linkedin] Merge Social Media and Email for their Combined Benefits
    Twitter | Facebook | Google+ | LinkedIn |. Frequently I get the question, “Which should I use, email marketing or social media marketing?” ” Most times I answer, both. Let’s look at their differences, similarities and how you can combine both for even more benefit to your company and brand. Author information.
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Linkedin] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    Community sites like LinkedIn and inbound.org have helpful filters and search functions to help you comb through profiles more effectively. Include a few bullet points on what you think is most relevant, with a link to his or her LinkedIn profile and resume. As they say, there’s no “I” in “team". but there are a few in “hiring mistake.”
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, JANUARY 5, 2016
    [Linkedin] Rating the Crowd-Sourced Marketing Software Review Sites
    Reviewer information on all sites except Software Advice starts with verifying that the user is a real person through requiring a LinkedIn log-in. This begged for a deeper look at the review sites to understand how they differ which, if any, could replace the work of professional reviewers (like me) and software guides (like my VEST report).
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 5, 2016
    [Linkedin] 3 Social Media Updates Hotels Should Leverage in 2016
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. The new year is upon us, and it’s the perfect time for hotels to evaluate their social media strategies for 2016. 2015 brought numerous changes and enhancements to some of our favorite social networks. Author information. Debbie Miller. Hospitality Industry. services. Marketing. events.
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