• HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric. That metric is overall traffic, or the number of visits to a website. 1) Pages/Session.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Linkedin] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] 8 Reasons Your B2B Website Is Ready For A Redesign!
    LinkedIn, Facebook, Twitter, Google+, and YouTube are all important outlets for your B2B marketing efforts and should be easy to find and well integrated on your website. 'By Dawn Gadless  | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    buyer personas) and determining what questions they want answered (Quora, LinkedIn Groups, etc.). 'If you’re an online quiz junkie like me, you’ve likely, at some point, taken a psychology test to determine whether you’re right- or left-brained. Have fun! 1)  How do you develop ideas about the type of content you want to produce? Glitchska.
  • HINGE MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] Why You Should Integrate the ‘Content Funnel’ into Your Firm’s Technology Marketing Strategy
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Consider the 2.25 trillion searches Google reigned in last year. This, of course, is not the foundation around the notion that online search is how buyers are educating themselves. Rather, it’s just one of the indicators of a shift in the marketplace.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Just sign in with LinkedIn and Twitter and all pertinent information about your prospect will be available on the right. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies. You’re giving out your email to everyone you talk to in case they want to contact you later. Streak - A CRM in Your Inbox.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    Newsle is a media monitoring service that lets you know whenever you, your Facebook friends and/or LinkedIn connections are mentioned in the news or in press releases. Newsle was acquired by LinkedIn in July.) Media monitoring isn’t something that only PR pros can do. Tip: You can use them to keep tabs on your competitors, too.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Linkedin] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    d) LinkedIn. a) LinkedIn. c) LinkedIn. C) LinkedIn. d) LinkedIn. a) LinkedIn. c) LinkedIn. 'How much do you know about social media platforms, facts and trends? Well, it’s time to find out if you are a guru or a newbie! The answers are at the bottom of the post. a)  Blogger. b)  VK. a)  10%.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Linkedin] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter? Previously Google only tracked web form conversions and calls that came directly from mobile search ads. You simply cannot optimize conversions and ROI from Google paid search without it.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Linkedin] 7 Content Marketing Lessons From Red Bull Media House
    Follow me on  235179 ;">Twitter  (@ BrennerMichael ),  235179 ;">LinkedIn ,  235179 ;">Facebook  and  235179 ;">Google+  and  235179 ;">Subscribe to B2B Marketing Insider. 'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? What makes Red Bull different?
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Linkedin] Full-Service Technology Vendors: Marketing Automation Support and More
    She is the communications manager for OSSCube, which delivers integrated enterprise business solutions to organizations around the world including industry leaders like Intel, Google, Yahoo, Trend Micro, LinkedIn, and Bigadda.com. 'It’s a new world out there, and the traditional office is a thing of the past. Web design and development.
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Linkedin] A Short Rant About Content Strategists
    My LinkedIn profile even sports the title "content strategist." 'I''ve been not writing this post for a long time. What I mean by that is -- I''ve had this post in my head for a long time, but I couldn''t think of a way to write it without alienating a lot of people. What''s between "content creator" and "director"? So what do we do?
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Linkedin] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    And once you''ve read the LinkedIn post, think about which weird endorsements you can endorse your friends for on LinkedIn. 20 Skills You Won''t Believe You Can Endorse People for on LinkedIn. You can endorse people for "snacks" on LinkedIn? 'This week''s most popular content covered a wide range of subjects. Tweet.
  • THE ROI GUY  |  SATURDAY, AUGUST 16, 2014
    [Linkedin] Several Experienced Value Experts Added to the Alinean Team
    Connect (LinkedIn) with: Marc Salzman Ron Paxton Robert Hodge. 'We are excited to announce the addition of several key Value Experts to the Alinean team, e xpanding our capability to deliver more effective value messaging, interactive tools and sales training for B2B solution providers. Click here to learn more about the growing Alinean team.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. terms of use. chart is derived from the Q2 2012.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    This platform, recently acquired by LinkedIn, is a simple way of uploading PowerPoint decks and making them. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] The LinkedIn Connection Conundrum--Who Should be in Your Network?
    It is important to understand LinkedIn’s original intent and use the site accordingly before venturing into areas outside of its design
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] Don't Whine About LinkedIn's Changes-Capitalize on Them!
    Are you being a Debbie Downer about your new LinkedIn profile? Change can be hard
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] LinkedIn People Searching: Your Ticket to Improved ROI
    LinkedIn is perfectly designed to help you search for individuals and uncover relationships that may have previously been invisible to you
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    Check your LinkedIn account to see who has viewed your profile. Make connections with LinkedIn users who have viewed your content (these are users who are not already in your 1st degree network). Take note of your LinkedIn alerts (i.e. Take note of the “hot buyers” through tag folders via LinkedIn. Step 1. Step 2. Step 3.
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    At the same time, according to an infographic provided by Simply Measured , both photo and video posts shared on Pinterest now drive more traffic than Google Plus, Twitter, LinkedIn, and StumbleUpon combined! With a little care and thought, any blog with an empty viewer  can be grown into an influential force  by following 6 essential ideas.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] The 12 Types of People You’ll Meet at a Conference
    If this person is beyond that awareness stage, he or she may have already made connections with people ahead of time via LinkedIn or Twitter, and wants to give them an elevator pitch in person, along with a resume or portfolio. Should you be networking to make connections with smart people? So which type of conference attendee are you?
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Linkedin] Intermediate Techniques to Build a Better Email Marketing Campaign
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'You’ve got the basics of email marketing down, sending well-targeted content according to a thoughtful calendar. Now it’s time to step up your game and make your campaigns as effective as possible. Offer strategies. Email open rates. HubSpot.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Linkedin] How to Write Better Headlines [Infographic]
    You''ve got to make it work for Twitter and Facebook and LinkedIn and Pinterest and Google and Bing and any other network you hope to be found on. 'Truthfully, I think the hardest part of blogging is coming up with a great headline. In just a few characters, you''ve got to instill intrigue, yet answer questions. Blogging copywriting
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Linkedin] 10 Questions to ask in a B2B Content Marketing Questionnaire
    LinkedIn Groups , Facebook or Google+ Communities, Twitter, and online forums or other discussion groups are an excellent way to interact with others in the space and learn what types of content they’re looking for and sharing. Can you please provide a succinct overview of your business? Identify the audience and write to their needs.
  • HINGE MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Linkedin] Differentiation Case Story: How RS&H Shared Innovation Across Industries
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'For over 70 years, RS&H had played a key role in some of humanity’s most staggering accomplishments, creating launch infrastructure for manned and payload-bearing space flights since the Apollo program. Studying the Pioneers. Air Force.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [Linkedin] How Changing Sales is Impacting Your Business (without your knowledge)
    Rather than training them in features and benefits of your company offerings, you need to teach them to read a 10-K report and bios on LinkedIn, for instance, so they can discuss the profit changes possible and competitive advantages with your company offerings. That’s important for smaller businesses in this noisy world of today.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Linkedin] 20 Skills You Won't Believe You Can Endorse People for on LinkedIn
    'When LinkedIn first came out with endorsements, my friend and I were talking about funny endorsements we could give each other: shirking responsibility; looking busy; passing the buck. We were saddened to learn LinkedIn doesn''t let you make up your own silly endorsements. What these skills really speak to is the ubiquity of LinkedIn.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Linkedin] How to Promote Your Content Using Paid, Earned & Owned Media
    Advertising helped both Facebook and LinkedIn experience stock price spikes when these programs were announced. to over $20 on networks like Facebook, Twitter, and LinkedIn. 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. If only it were that simple. Email.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Linkedin] Don’t Ignore These 10 Financial Services Marketing Trends
    Learn more about Martha , or connect with her on LinkedIn or Twitter. 'Technology and changing customer demands have started to reshape the way banks and financial institutions not only do business, but market their brands, products and services. Customer Engagement is not a passing fad.  Data Integration becomes mission critical.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Linkedin] Top 6 Essential SEO Elements for Marketers New to SEO
    Building a social presence and sharing this content on Twitter, Facebook, LinkedIn, and Google+ will help build quality links back to your content. 'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Targeted, Relevant, and Rich Content That Is Updated Frequently. The first is obvious.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Linkedin] The Time for Twitter is NOW
    Why analysts should not keep lumping Twitter in with Facebook and LinkedIn. 'Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. It appears that Twitter is preparing a “buy now” button. Christel Quek of Twitter.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Linkedin] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 11, 2014
    [Linkedin] 4 Steps to Creating Advantageous Advertorials
    'If you’ve ever found your Internet browsing disturbed by a pop-up or flashing display ad, you already know that engaging content is much more likely to pique your interest than something that’s interruptive. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 11, 2014
    [Linkedin] Social Sales Require More Than One-Click Engagements
    This includes practices like: Liking a comment or an update +1ing a post Sharing Retweeting Favoriting Endorsing on LinkedIn One-click connection requests Heck, we even have “no-click” engagement tools for … Continue Reading. Social Sales Require More Than One-Click Engagements by Craig Jamieson - Maximize Social Business.
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 11, 2014
    [Linkedin] Event jacking – aka. how to make industry events your own
    Using tweets and LinkedIn status updates to share key soundbites from the day, including the obligatory event hashtag and a link to the presentation. 'No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. But, distracted by the day job, your company didn’t get its act together.
  • EARNEST ABOUT B2B  |  MONDAY, AUGUST 11, 2014
    [Linkedin] Event jacking ��� aka. how to make industry events your own
    Using tweets and LinkedIn status updates to share key soundbites from the day, including the obligatory event hashtag and a link to the presentation. 'No speaker slot, no sponsorship, no fancy stand. What do you do? It’s the flagship event in your industry. But, distracted by the day job, your company didn’t get its act together.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 11, 2014
    [Linkedin] The Revenge of the Content Monster
    It was being syndicated into Inboxes, aggregated into LinkedIn Groups, shamelessly tweeted, retweeted, shared and commented upon. Content Marketing Random Rants ad agency B2B marketing bizmarketer content marketing content monster Elizabeth Williams email marketing green theatre Keebler Elves linkedin P-Cube sales squirrels social media
  • ENGAGE  |  MONDAY, AUGUST 11, 2014
    [Linkedin] This Week in Content: How Time Flies
    Writer Lee Odden reaches out to marketing experts at major brands such as Cisco, IBM, Dell, Google, Intel, Marketo and LinkedIn for their take on the year ahead. 'This weeks round-up offers a look into the not-too-distant future with trends and predictions for digital and content marketing for the year ahead. An Expert View. AdAge.
  • HINGE MARKETING  |  FRIDAY, AUGUST 8, 2014
    [Linkedin] Hinge���s Fab Five: July 2014
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'With so many marketing-related articles online, it’s hard to keep up with the best content! Here are five of the best marketing pieces published in July. What Every Managing Partner Needs to Know About Social Media. Lee Frederiksen, Hinge Marketing.
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Linkedin] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
    All the major social and digital collaboration channels from Facebook to LinkedIn, Twitter, YouTube, Pinterest, Instagram, Skype, SlideShare, and more are offering targeted advertising as well as retargeting as a means to boost lead generation. problem I have frequently pointed out in my writing. Optimize Your Landing Page. Try it!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Linkedin] Optimize Your LinkedIn Profile With These 10 Key Elements
    'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. LinkedIn Summary.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Linkedin] 5 Ways to Redefine and Retell your Brand’s Story
    boutique might target Pinterest, Instagram and Facebook users while a computer repair service might target Facebook, Twitter and LinkedIn users. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly. It’s time to redefine and retell your brand’s story. Here’s how: 1.
  • SOCIAL MEDIA B2B  |  THURSDAY, AUGUST 7, 2014
    [Linkedin] 5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
    'My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Throughout your LinkedIn profile you should use keywords that are related to your products and services. View Your LinkedIn Profile as a Web Page to be Indexed.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] The Biggest Gap in Marketing Software Selection Isn't Product Information
    Companies like g2crowd (my main point of reference here, although not my friend’s business) do a reasonably good job at controlling for these by requiring users to verify their identity by logging in through LinkedIn. 'There’s a reason I’m not a professional copy writer, which is that I’m bad at it.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    15) 43% of all marketers have found a customer via LinkedIn in 2013. 23) The Blogging Food Groups - This infographic from LinkedIn Marketing Solutions explains the elements of a well balanced blog. ” Don’t worry. Your instincts are dead-on. But it’s more than a buzzword. 1) What Is Demand Gen? 11) U.S. 20) 49.7%
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] A Structured Day in the Life of an Outbound Prospecting Rep
    Follow him on Twitter and LinkedIn 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Gareth Goh , Content Marketing Manager at InsightSquared. If you have a team of outbound prospecting reps, spare a minute to give them some love, attention and empathy. Fighting the temptation of “more!”. We need MORE leads!” 30 a.m.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] Marketing Automation: How to Choose the Right Software for Your Firm
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'If you missed our previous article, Marketing Automation: What it is and How to Know if Your Firm Needs it , it may be helpful to read it before tackling this one. Let’s get started. Preparing for Research and Evaluation. What is the on-boarding process?
  • NUSPARK  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
    According to  LinkedIn , social selling leads to 45% increase in lead generation and selling opportunities. LinkedIn Group Tips. Don’t use LinkedIn Groups to make sales pitches or spam your company’s marketing content. Make LinkedIn Groups part of your daily social selling routine. Join Twitter. Content is King. to 6 a.m.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 6, 2014
    [Linkedin] The always-on world has checked us into iHotel California
    ” I still have to deal with a stack of unread emails, Facebook messages and Linkedin requests, but what I have realized is that I DON’T always have to be there for everyone online, I need to be there for myself, my company and my loved ones first. 'By Amber Osborne, {grow} Contributing Columnist. don’t have a 9-5 job.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Linkedin] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    then got the free PPC credits you get when you sign up for Facebook, Google, and LinkedIn ads and targeted all employees working at HubSpot. 'Not everyone who works in marketing imagined they''d end up here. Recently, there was a discussion on inbound.org about those interesting, winding career paths. Below are some of our favorite stories.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Linkedin] The Lowdown on Native Advertising
    Companies like LinkedIn, Instagram, Spotify, and Yahoo! Purchased mobile analytics provider Flurry , and LinkedIn purchased Bizo , a data management and targeting technology. 'Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 5, 2014
    [Linkedin] Smart Salespeople: Power Network Map
    2) Bing/Google/LinkedIn/Jigsaw/Facebook search that person’s business relationships, personal involvements, and identify as much information as you can find. 'Smarter Salespeople: Power Network Map. This blog is dedicated to salespeople that never want to “dial for dollars” or who never want to make a cold call again! Smooth move. Are you?
  • HINGE MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Linkedin] What to Know about LinkedIn Groups in Management Consulting, HR, Law and other Professional Services
    For our seasoned readers and newcomers alike, I have outlined details on how to make the most of the groups feature on LinkedIn, one of the most powerful social platforms out there. Why LinkedIn over Other Platforms? Now in its 11 th year, LinkedIn has 300 million users in more than 200 countries. Ways to Use LinkedIn Groups.
  • HINGE MARKETING  |  MONDAY, AUGUST 4, 2014
    [Linkedin] Blogging 2.0: How to Convert Content into Leads and Sales
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'This week’s webinar, which we co-hosted with Heinz Marketing, focused on how to convert content into leads and sales. Blogging is ranked second for effectiveness by high growth firms, coming in behind search engine optimization. Let's take a look.
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Linkedin] Social Media Referral Traffic Tactics
    There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. The types of content that are most often shared on LinkedIn are industry articles.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Linkedin] How to Use Twitter for Social Selling [SlideShare]
    Can communicating with prospects and customers via Twitter and LinkedIn actually translate into sales dollars or solve major process problems? 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Social selling is one of the buzziest buzzwords in sales today. Enjoy this post?
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 4, 2014
    [Linkedin] Recycling: Good for the Environment and Your Marketing
    The channels that most marketers use to share their content consist of: Major social media outlets (Facebook, Twitter, LinkedIn, and Google+). The question you need to ask yourself is, do you see every Facebook post, Tweet, or LinkedIn status update that is posted throughout the day? 'If you have great content, why not reuse it?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Linkedin] Lead Generation: It’s all about building relationships
    So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll. Steve: That’s crazy!
  • HINGE MARKETING  |  FRIDAY, AUGUST 1, 2014
    [Linkedin] 5 Ways Your Professional Services Firm Can Start Using Online Video Today
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'As a professional services firm, you pride yourself on the value you offer each and every client. As important as it is to provide customers with a valuable service, it’s as equally important to educate audiences through consistent, high-quality content.
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Linkedin] Facebook, OkCupid, and the Ethics of Online Social Experiments
    Or Google, Yahoo, or LinkedIn," wrote Josh Costine for TechCrunch. 'Recently two different social websites admitted they ran experiments on users who had no idea they were being experimented on. The impact of these social experiments was pretty small, but they raise important questions about the ethics of social experimentation. Or Twitter.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Linkedin] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. 4) Join LinkedIn Groups. It''s hard. social media!
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Linkedin] Does Social Media Help You Meet Your Bottom Line?
    'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. How did a firm get to be one of the top search results? Branding.
  • PWB MARKETING BLOG  |  THURSDAY, JULY 31, 2014
    [Linkedin] Internet Trolls
    The space, whether on Facebook, LinkedIn, Twitter or within the blog and comments, should be a platform where your customers feel comfortable sharing, connecting, and receiving help. 'Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about censorship in blogs. 
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Linkedin] The Definitive Guide to Awkward LinkedIn Networking
    But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite. It''s hard to trust people who leave most of their LinkedIn profile blank. Twitter is for sharing.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Linkedin] PPC for Higher Ed on a Budget:
    If you’re looking to go the route of LinkedIn or Facebook advertising, proceed with caution. 'What You Need to Know to Get the Biggest Bang for your SEM Dollars. Without fail, at the beginning of each fiscal year, my customers at colleges and universities come to me with a myriad of statements and questions. lot of money. Guess what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 31, 2014
    [Linkedin] Three foundations of social selling (free eBook)
    Slideshare presentations Social Media and Sales sales on linkedin selling through facebook social media strategy social selling 'I’ve developed a brief eBook for you on three important aspects of social selling. “What’s that?” ” you might ask … “Selling on the social web? Hope you enjoy it! by Mark W.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Linkedin] 7 Skills To Look For When Hiring A Content Marketing Strategist
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. Skills To Look For When Hiring A Content Marketing Strategist. agree!
  • HINGE MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Linkedin] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Congratulations! You’re generating valuable online content that reflects your A/E/C industry expertise and experience. great reputation with high visibility—these are what we consider key to a successful brand. Emails. Website pages. Appeal.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 30, 2014
    [Linkedin] 10 Winning Ways to Keep up with Industry Trends
    Oftentimes, engaging in discussion in a relevant LinkedIn group or a private forum from a professional group can be more enlightening. 'Staying up to date in an industry that’s constantly shifting isn’t easy, but being aware of changes as they’re happening can keep you ahead of the curve. prefer print. Get the VR Buzz.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 30, 2014
    [Linkedin] The Final Frontier of Social Media Marketing: Employee Advocacy
    Related Stories 4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn. 'On January 1, 2014, in my “6 Social Media Trends to Watch Evolve in 2014” post, the first trend that I talked about in detail was that of employee advocacy. Companies are always looking outside corporate … Continue Reading.
  • HINGE MARKETING  |  TUESDAY, JULY 29, 2014
    [Linkedin] Rebranding 101: Is Your Firm Ready to Rebrand?
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'There are plenty of reasons not to rebrand. It can be time consuming and expensive. It requires a strong vision and lots of decision-making. It involves employee buy-in and proper education to ensure everyone lands on the same page. Branding Strategy
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Linkedin] Why Keyword Level Call Tracking?
    26% LinkedIn. 'Keyword level call tracking. You’ve heard it, you basically know what it means, but why is it such a big deal? Well, according to a recent Hanapin Marketing report 83 percent of marketing professionals are optimistic about their paid search campaigns, and 72 percent plan to spend more on PPC bids than they did in 2013.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 29, 2014
    [Linkedin] Would you erase yourself from Google search results?
    LinkedIn blogging — An important source of business content or more Content Shock? LinkedIn blogging — An important source of business content or more Content Shock? 'Have you tried The Marketing Companion podcast yet? People seem to love the humor and intelligence of our audio marketing adventures. Are personas always necessary?
  • HINGE MARKETING  |  MONDAY, JULY 28, 2014
    [Linkedin] CPA Brand Strategy: How To Make The 3 Levels Work For You
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Building your CPA firm’s brand can be a real challenge. Multiple practice areas, service lines, and offices all add to the complexity of developing and implementing an effective strategy. Let’s start with what we mean by your brand. Overall Firm.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Linkedin] 9 Keys To Brand Publishing Success
    And so the business needs to earn its way onto platforms like Pinterest, Instagram, Tumblr, Twitter, Facebook, Linkedin and more. 'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques.
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Linkedin] 4 Ways to Invest in Your Marketing Career
    You don’t need to read a pile of career advancement books, or spend every weekend at seminars, or update your LinkedIn profile every day. Engage on LinkedIn, or tap into the Marketo community. 'Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Linkedin] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    'The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. intent, sentiment, themes, topics, entities, etc.);
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Linkedin] How to Create Compelling Technology Client Case Stories
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Having a good reputation is key to having a successful brand, especially in the technology industry. So much so, that at Hinge, we define your brand as a combination of your reputation and your visibility. And this is more than speculation on our part.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Linkedin] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    Manager Content & Social, LinkedIn Marketing Solutions. 'When do you feel most inspired? Lots of people feel most inspired at events. It makes sense -- you''re surrounded by tons of interesting people and listening to fascinating speakers. You come away feeling renewed and energized. But, INBOUND''s not going to be for a month or so.
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Linkedin] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    'As we know, LinkedIn can be a valuable and effective form of B2B lead generation. How effective is my LinkedIn profile? Does my LinkedIn profile currently provide my prospects with a positive first impression? Stats You Never Knew About LinkedIn. Can you more tips for creating a killer LinkedIn profile?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Linkedin] Do B2B Companies Really Need to Be on Facebook?
    Step 3: LinkedIn. If Twitter or LinkedIn are working for you, driving traffic and leads, and otherwise serving your business and its goals, and Facebook is not, it is time to leave. 'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. ” 5.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Linkedin] How to Get More People to Register for Your Next Event
    Social is much more effective when you use images, so as mentioned above, you should create striking images to use on networks like Facebook, Twitter, LinkedIn, and Pinterest, instead of just posting a link to your signup page accompanied by a generic message. Content to Get Your Event Discovered. What are their key challenges? Social. Email.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] How to Write for the Web If You Were Born Before 1965
    And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] How To Use Social Media for Recruiting Young Talent
    LinkedIn for Pursuing. When you hear LinkedIn, you think of the world’s largest professional networking site.  With LinkedIn’s new Showcase Pages, you can now highlight products and services that are most important to your business and create a following for not only your brand but individual products as well. Do they exist?
  • HINGE MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] Tale of a Blog Overhaul (Slideshare)
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Twelve years ago, Hinge created its very first professional services blog. It has seen many changes since then, but none as great as its most recent redesign. Tale of a Blog Overhaul from Hingemarketing. Related Stories What Does Google’s Panda 4.0
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] Sales and Marketing Alignment Equals More Revenue
    Follow him on Twitter and LinkedIn 'AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex. We’re all familiar with the deep-rooted battle between sales and marketing. Below are some tips to help better align sales and marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] 12 Best Slideshares of 2014 (So Far)
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Late last year I shared the 25 best presentations  of the year on slideshare. Here are some of my top picks: 1.  Garyvee is Awesome!). ”).
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] Your Customers Want to Talk to You
    CRM Getting & Losing Business B2B marketing bizmarketer call center call centre customer hide and seek customer service Elizabeth Williams linkedin porcupines Seal Team Six 'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. So I’m going to visit the website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] 5 Reasons LinkedIn Has Lost Its Luster
    Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Linkedin] What LinkedIn’s Acquisition of Bizo Means For Marketing
    ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. Congratulations to LinkedIn and Bizo, on this exciting collaborative partnership!
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Linkedin] Top 5 Lead Generation Tips in Management Consulting
    Review your LinkedIn profile and give it a makeover as needed. If there’s only time for one social network in your life, LinkedIn is the one. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Fortunately there is data to guide firms. Search online (63.2%). Ask colleagues (62.4%). References.
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Linkedin] ROI for content marketing
    The visitor has the option to download via LinkedIn, Facebook or Twitter. 'That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so. Business owners and investors alike are not in their fortunate positions without asking these kinds of questions daily. Events
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Linkedin] 3 Tips to Support Relevance in Your Marketing Communications
    That’s exactly how LinkedIn’s global marketing operations team worked until five months ago, when LinkedIn restructured its organization so that B2B and B2C marketers worked closer together and coordinated efforts, said Brion O’Connor, head of global marketing operations at LinkedIn. Here are two key tips: 1.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Linkedin] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    ” Also, make sure to change your titles on LinkedIn, too -- hiring managers will check for consistency on LinkedIn, Leslie said. Although you should leave this section off your resume, you should have something in the Summary section of your LinkedIn profile. Humans! What Hiring Managers Definitely Care About. Length.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Linkedin] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. If the rabbit hole is content marketing, then the rabbit is the search for ROI. But he doesn’t know why these things are important.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Linkedin] What Every Managing Partner Needs to Know About Social Media
    It is a wide range of public platforms (think LinkedIn, Twitter, Facebook) that use vastly different formats (limited text characters to full motion video) for very difficult purposes. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Not so much. In fact, I started out with a healthy dose of skepticism.
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Linkedin] 5 Habits of Superstar Marketers
    'In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. Here are the top three, edited a bit for length: They’ve been assigned difficult challenges ahead of their peers. They volunteer or ask to be assigned to projects over their heads. It wasn’t always this way.
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Linkedin] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. What does this mean for your professional services website? After analyzing the effects of Panda 4.0 Content is Still King. Panda 4.0 was rolled out.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Linkedin] 5 Social Media Mistakes You Don’t Want To Make
    That’s great, but your Facebook, LinkedIn, Twitter, and Google+ followers don’t want to hear about it ten times in an hour, especially if any of them follow you on more than one platform. 'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. Asking for follows.
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