• DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Linkedin] Definitive Guide to Planning a New Content Initiative
    LinkedIn post is enough to make daily deposits in your audience’s “trust bank”. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. There are way too. world.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey. know which half." Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Linkedin] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Copyright © 2015 Contently. All rights reserved. How does.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Linkedin] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. According.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Linkedin] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Linkedin] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Linkedin] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Linkedin] Why Cisco Is Hiring Over 200 Content Marketers
    Another example Neal mentioned is Jason Miller, the group manager of LinkedIn’s global content, who has never found a marketing concept that he hasn’t been able to turn into a rock-and-roll metaphor. Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Linkedin] Why Cisco Hired Over 200 Content Marketers
    Another example Neal mentioned is Jason Miller, the group manager of LinkedIn’s global content, who has never found a marketing concept that he hasn’t been able to turn into a rock-and-roll metaphor. Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine.
  • BIZIBLE  |  FRIDAY, JULY 22, 2016
    [Linkedin] How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing
    After seeing the new and more accurate data, we knew that we had to re-think how we used our paid social channels, primarily LinkedIn. This post will walk through how we now use LinkedIn for full-funnel marketing. Building Awareness With LinkedIn Ads. We used to only do top of the funnel ads on LinkedIn. linkedin
  • ION INTERACTIVE  |  FRIDAY, JULY 22, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: July 18-22
    LinkedIn. Did you miss what went on this week in interactive content? Don’t worry! Your friends at ion interactive have you covered with our weekly recaps every Friday.   7 Examples of Brilliant Interactive Assessments Content Marketing Institute reports that assessments are the most-used type of interactive content. It’s a win-win! Facebook.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Linkedin] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. But with so many individual.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Linkedin] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. But with so many individual.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 22, 2016
    [Linkedin] 6 Types of Transactional Emails That Every Email Marketer Should Know
    For example, LinkedIn sends a CTA email when you receive a new LinkedIn invitation that is personalized and prompts the user to confirm the invitation. Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward?
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Linkedin] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. But with so many individual.
  • BULLDOG SOLUTIONS  |  THURSDAY, JULY 21, 2016
    [Linkedin] Celebrating Christmas in July with Personalized Content
    Photos from LinkedIn. With Christmas in July fast approaching (July 25, in case you don’t celebrate Christmas in July), all of us at Bulldog decided to take a look back at one of our favorite holiday campaigns. This past winter, we helped Oracle deliver a number of helpful assets in an innovative way. And we agree! You can also use: Names.
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Linkedin] How to Be Creative in B2B PR
    Don’t let that narrow your focus too much though, platforms like LinkedIn and Facebook have also been known to yield really excellent B2B results. Guest post by Heather Baker. Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. Send journalists a gift.
  • BIZNOLOGY  |  THURSDAY, JULY 21, 2016
    [Linkedin] How most Social Media experts are wrong about LinkedIn
    I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. Like this post?
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic. But with so many individual. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] The 9 Circles of B2B Marketing Hell
    The individual platforms don’t communicate with one another to reconcile data, meaning that a visitor could click on an Adwords campaign on Monday, LinkedIn campaign on Tuesday, a Facebook ad on Wednesday, and then convert on Thursday. B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    According to Convince&Convert , Snapchat has more users than Twitter or LinkedIn and they grew more in the last year than Twitter has in 4 years combined. 6 months ago, I didn't care a hoot about augmented reality games. But as marketers, they are about to become real darn important to all of us. So what? Who cares about some mobile game?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] 13 Suggestions for Content Marketing Inspiration
    Skim through related LinkedIn groups for chatter about topics folks in other parts of the country (possibly in companies bigger or smaller than yours) are faced with. One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic appeared first on Opentopic. But with so many individual. Marketing ROI Cmo marketing roi
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] Account-Based And Content Marketing Programs Are Not Campaigns
    Look to the targeting capabilities on LinkedIn sponsored updates, Facebook, or even Twitter profiles to serve personalized content experiences. Account-Based and Content Marketing Programs are similar in many ways. In our last article, we talked about how ABM needs content marketing to work. And this is equally true in B2B marketing.
  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] 4 Simple Secrets to Optimal Content Scheduling
    Other social media (which allow longer content, like Facebook, LinkedIn and G+) do not require such frequency. ” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. It’s all about how you prepare and how far ahead you plan.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic appeared first on Opentopic. But with so many individual. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic appeared first on Opentopic. But with so many individual. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Linkedin] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic appeared first on Opentopic. But with so many individual. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Linkedin] 5 Surprising LinkedIn Tips for Small Businesses That Actually Work
    Opentopic blog >> blog.drumup.io 5 Surprising LinkedIn Tips for Small Businesses That Actually Work As of April 2016, LinkedIn had 433 million users. In this post, we will focus on the brand awareness, The post 5 Surprising LinkedIn Tips for Small Businesses That Actually Work appeared first on Opentopic.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Linkedin] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success appeared first on Opentopic. But with so many individual marketers and brands around. Cognitive Technology
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Linkedin] If you post it will they come?
    across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week). And so does everyone else, including mainstream media.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Linkedin] The Next Big Thing For LinkedIn
    Discover the next new, big feature LinkedIn has up its sleeve – and how it could open up countless new opportunities for you as a result. LinkedIn CEO Jeff Weiner recently said something quite revealing when announcing the big news that Microsoft had purchased LinkedIn for $26.2 billion. Cognitive Technology
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 19, 2016
    [Linkedin] New Chapter for the B2B Lead Blog
    Feel free to comment here or join me on the  B2B Lead Roundtable LinkedIn Group. You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again. After a stint at MECLABS (resulting from the acquisition of InTouch ) I’ve been given a great opportunity to do something new.
  • VIDYARD  |  TUESDAY, JULY 19, 2016
    [Linkedin] Frost & Sullivan Honors Vidyard with Customer Value Leadership Award
    Vidyard’s customer base includes global leaders such as Honeywell, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB, Sharp, and 27 of the top 100 global software companies. Within this context, the receipt of this award signifies an even greater accomplishment by the team at Vidyard.”. About Vidyard. Media Contact: Brad Hem.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Linkedin] Are Ads Worth the Investment? [Free ROI Calculator]
    Facebook, Twitter, and LinkedIn all have good solutions for this. Marketers considering ads always ask me the same thing: “How much should I spend?”. It’s a good question -- an important question -- but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”. Ready to give it a try? Bingo.
  • OPENTOPIC  |  TUESDAY, JULY 19, 2016
    [Linkedin] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success
    The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success appeared first on Opentopic. But with so many individual. Marketing ROI Cmo marketing roi
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Linkedin] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business. When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. But what about a website's 'Contact Us' page? Typically, the best contact pages.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 18, 2016
    [Linkedin] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success
    Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Linkedin] From Scratch: Four (Free) List Building Strategies
    In our next post on list building strategies, we’ll look at pay-to-play models of list building strategies: Paid Media (Google AdWords, LinkedIn Sponsored Content, banner ads, etc.). Even if you know going in, and have pitched the notion of building a prospect list … the pressure to perform is intense from the minute you start.
  • ION INTERACTIVE  |  FRIDAY, JULY 15, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: July 11-15
    So take a page from the hip hop chronicles and start hustling.   Be sure to check out the ion interactive Medium publication daily and follow us on Facebook , Twitter and LinkedIn ! We’re smack dab in the middle of the summer months. Yea, sure, we can track where the prospect originally came from but what about the exact piece of content?
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Linkedin] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Use popular apps, like Facebook and LinkedIn, to address an audience that loves to browse content. Follow Sophorn on Twitter   (@Trumpia) , LinkedIn , Facebook and Google+. This article was posted as a Guest Blog Post by our affiliates at  Trumpia. . Optimized pages load quickly and are set up differently to fit on smaller screens. 1.
  • ACT-ON  |  FRIDAY, JULY 15, 2016
    [Linkedin] 8 Killer Tips for More, Better, Earned Media
    ” For example, LinkedIn’s sponsored updates and promoted tweets are both examples of paid media. It might be the result of your deliberate promotional strategy, such as when you send out a press release and then get a story in a newspaper or magazine. Some hit it big; others achieve average results or simply strike out.
  • ANNUITAS  |  THURSDAY, JULY 14, 2016
    [Linkedin] No I Do Not Want To See Your Demo
    To be clear, sending a cold email or worse yet, connecting on LinkedIn for the sole purpose of sending a pitch, are both disruptive, and ineffective. A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London.  Then, they ask if I have time for a 30-minute demo. ”   .
  • HALEY MARKETING  |  THURSDAY, JULY 14, 2016
    [Linkedin] What Does Social Sharing Accomplish?
    LinkedIn (Part I). LinkedIn (Part II). Does your company use social media? Are you performing any kind of social sharing? If not, start. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? Twitter.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Linkedin] Who Should Nurture B2B Leads with Social Media?
    In an earlier blog post on social selling , I discussed the need to better equip sales staff on how to use channels like LinkedIn to build relationships—but virtually any employee can act as a nurturing point if they’re empowered to do so. At the very least their personal social profiles like LinkedIn should be fully optimized.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Linkedin] Why Your Brand’s Content Strategy Should Cover the News
    Since 2013, three of eight networks included in the Pew study have logged increases in the proportion of users who get news on those platforms: Facebook, Instagram, and LinkedIn. Remember when we used to get news from a newspaper or a local television broadcast? But the rise of social media and mobile devices have shifted this somewhat.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2016
    [Linkedin] How to Design an Employee Mentorship Program That Doesn’t Suck
    According to a recent study by the 4A’s and LinkedIn , the rate of turnover at agencies increased 10% compared to competitive industries. Whether you’ve worked in the industry for 25 years or two years, it can be difficult to navigate the complexities of a career. entees earn more money and experience more satisfaction in their work.
  • IKO-SYSTEMS  |  TUESDAY, JULY 12, 2016
    [Linkedin] Marketing Automation vs. Automated Email Engagement: Which Is Right For You?
    With this, sales can engage leads from any source: LinkedIn, your CRM, a website, etc. Upon first glance, you might be thinking that Marketing Automation Platforms (MAPs) and Automated Email Engagement solutions are practically identical. After all, they’re both used to send emails, right? and automate repetitive tasks. Information. Workflow.
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Linkedin] How to Optimize Your Promotion Channels & Increase Conversion Rates
    For example, your LinkedIn followers may be more mature and business-driven, whereas your Facebook audience might be one that prefers more lightweight, fun content. Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot.  . Here are some quick wins to increase conversion rates on your promotion channels. 1. Social. Email.
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Linkedin] Are Display Ads Worth Your Time? [Flowchart]
    To ensure your ads drive relevant traffic, go with proven partners with great ad technology, such as Google, Yahoo, Facebook, or LinkedIn. 5) Are you in ecommerce or have a long sales cycle? There are a lot of reasons to avoid display ads. There’s not much to love when you look at display ad performance in aggregate. Proceed with caution.
  • OPENTOPIC  |  MONDAY, JULY 11, 2016
    [Linkedin] How to Attract More Readers to Your LinkedIn Posts?–?According to a LinkedIn Editor
    A year ago, LinkedIn Executive Editor Dan Roth announced that a million people were blogging on LinkedIn. With more than 430 million members worldwide, LinkedIn offers an unrivaled platform for publishing insights. Today more than 150,000 blog posts are published each week. Cognitive Technology Cmo cognitive technology
  • BIZIBLE  |  MONDAY, JULY 11, 2016
    [Linkedin] 45 Impressive Marketing Operations Champions You Should Follow [Infographic]
    NOTE: Names are linked to Twitter handles (or company handles) and job titles are linked to LinkedIn profiles.]. Marketing operations success continues to grow in importance. The marketing operations function allows organizations to deliver the right message to the right segment at the right time. Who are these unsung heroes? Kimi Abdullah.
  • HINGE MARKETING  |  MONDAY, JULY 11, 2016
    [Linkedin] Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm
    Many firms use LinkedIn and Twitter for business development and Facebook to convey their culture. You often hear that professional services are “all about the people.” That’s true. And it’s why talent acquisition is so important to the success of a professional services firm. And that’s also true. The difference is significant. Research.
  • NETLINE B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Linkedin] B2B Marketers Beware: Do you know where your leads are coming from?
    Isn’t that why we pay all that money for LinkedIn sales accelerator business subscriptions so our Reps can qualify they are reaching out to the right person? Maybe you don’t want to know. We know that businesses that want to enable their sales team or boost online commerce will need to find ways to obtain quality leads. But are they really?
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Linkedin] 14 Hacks for Improving Your B2B Paid Social Campaigns
    In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. LinkedIn. If you’ve had feelings of frustration at the targeting options on LinkedIn, you’re not alone. Regardless of our LinkedIn campaign goals, we’ve seen far better results by promoting posts over using the Text Ads. Twitter. Nix Text Ads.
  • HALEY MARKETING  |  MONDAY, JULY 11, 2016
    [Linkedin] What’s the Point of a Social Media Strategy?
    And LinkedIn, Twitter and Google+ too. The average user spends 21 minutes/week on LinkedIn. You have a Facebook page. You have a few followers. So you have it all under control, right? Why should you bother with a strategy? Would a coach send his team on the field without a play? Would a chef make their signature dish without a recipe?
  • CONTENT STANDARD  |  MONDAY, JULY 11, 2016
    [Linkedin] Embracing Dark Social in Your Mobile Content Strategy
    The lack of intimacy on the big social platforms will continue to drive dark social, because what users want to share with one group of people is different from what they’d share on another, say, LinkedIn. The overwhelming majority of mobile sharing still occurs in the dark, but brands are finding light at the end of the tunnel.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Linkedin] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    Recognizing the term’s various definitions, LinkedIn’s detailed three-part e-book specific to marketers helps demystify thought leadership and its applications throughout each stage of the buying cycle. Do you have what it takes to succeed in today's modern marketing world? Technical & Creative Skills Every Content Marketer Should Master.
  • JUNTA 42  |  SATURDAY, JULY 9, 2016
    [Linkedin] This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same
    HANDPICKED RELATED CONTENT: LinkedIn Purchase Will Spark Brands into Buying Media Companies. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a This Old Marketing example from Tower Records and Pulse! magazine. This week’s show. Today’s episode sponsor.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Linkedin] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    LinkedIn. Based on the Periodic Table of Marketing Attribution , this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. click to view larger). Attribution Data. Attribution Program.
  • ION INTERACTIVE  |  FRIDAY, JULY 8, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: July 5-8
    Our very own co-founder and EVP Anna Talerico is featured on Marketing Insider Group this week telling you how to hyper-personalize your content.   Be sure to check out the ion interactive Medium publication daily and follow us on Facebook , Twitter and LinkedIn ! We started this week off with a bang. Literally. And we’re so excited about it.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Linkedin] Future of Human Capital Analytics Looks Promising
    The Promising State of Human Capital Analytics profiles how Google, HSBC, LinkedIn, and Intel are using analytics in effective and powerful ways. Here’s the good news: Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Linkedin] Future of Human Capital Analytics Looks Promising
    The Promising State of Human Capital Analytics profiles how Google, HSBC, LinkedIn, and Intel are using analytics in effective and powerful ways. Here’s the good news: Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Linkedin] Twitter, Linkedin and Facebook for Business @
    We’ll deep dive into each of the main platforms – Facebook, Twitter and LinkedIn – and offer you tips and tactics for growing your audience, building your profile and getting better results for your business. Opentopic blog >> getvamos.com This practical workshop is designed to help you and your business get social!
  • CONTENT STANDARD  |  THURSDAY, JULY 7, 2016
    [Linkedin] Will Social Media Apps Become Irrelevant to Marketers?
    Brands have clung to social media as a way to spread their message in a mobile-oriented world. But if current trends continue, social media apps may become less relevant. report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. Snapchat use dropped 19.21 percent.
  • BIZIBLE  |  WEDNESDAY, JULY 6, 2016
    [Linkedin] 80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing
    For example, if we write a blog post about tactics to improve LinkedIn ads, it makes a ton of sense to recommend our Guide to Cracking the LinkedIn Ads Platform ebook. As our company continues to grow, we have invested pretty heavily in content marketing. So it’s important that our content continues to contribute business value.
  • DISCOVERORG  |  WEDNESDAY, JULY 6, 2016
    [Linkedin] [PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns
    Without a solution in place, sales reps report spending 25-50% of their time using a variety of methods, from researching prospects on LinkedIn to swapping info with their peers at other companies, to gather enough intel to find and connect with the right decision-maker. Looking for a No-BS podcast that will elevate your sales results?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Linkedin] 6 Social Media Publishing Best Practices
    There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. They may come around in time."
  • BIZNOLOGY  |  WEDNESDAY, JULY 6, 2016
    [Linkedin] What’s new in content marketing?
    According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Content Marketing Digital Marketing Search and Content Marketing Amazon Associates Automated Content brand awareness Cisco Content marketing Curata Google AdSense influencer Knowledge Graph lead generation linkedin market education
  • ACT-ON  |  WEDNESDAY, JULY 6, 2016
    [Linkedin] 7 Killer Tips to Boost Your Infographic Performance
    For B2B marketers, this is likely to be LinkedIn and Twitter. B2B marketers are creating an increasing number of infographics, and it’s not because of anything in the water. Sixty-five percent of people are visual learners. But what other factors transform an average infographic to one that yields excellent performance? Keep it simple.
  • IKO-SYSTEMS  |  TUESDAY, JULY 5, 2016
    [Linkedin] 5 Techniques for Outreach Emails (with Templates) Proven To Get Results
    – Your LinkedIn profile. What’s the number one goal when writing an email? You got it: getting people to read it! This This process begins with the subject line. compelling subject line prompts the reader to continue to the introduction, the email body, and the call to action below. That’s exactly what we’re going to dive into today.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Linkedin] 25 Experts Share Top 3 Content Marketing Trends for 2017
    For example, while many see Microsoft’s acquisition of LinkedIn as a technology or data position, some see it as play for the audience. Follow Michael on Twitter (@ BrennerMichael ) and connect with him on LinkedIn. Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Linkedin] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Facebook, Twitter, and LinkedIn are requisites for most companies. Think Facebook Instant Articles and auto-play videos, Instagram video, Snapchat, YouTube, Medium, LinkedIn Pulse, and other platforms that let you reach tons of people. covered all the consequences here , and without a doubt, it hurts. Whew, I feel better. Absolutely.
  • INFER  |  TUESDAY, JULY 5, 2016
    [Linkedin] 4 products Microsoft should build with LinkedIn
    Last week, Microsoft stunned the tech world with the largest ever software acquisition – the purchase of LinkedIn for $26.2 While early news coverage has addressed plans to keep LinkedIn independent, there’s been little discussion about what exactly the two companies will do together. billion. Redefined business email. CRM 2.0.
  • SCRIBBLELIVE  |  TUESDAY, JULY 5, 2016
    [Linkedin] Mobile Myth Busting: How to Write Great Content for Mobile
    Follow Sophorn on Twitter , LinkedIn , Facebook and Google+. In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.” ” Image Source. Image Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 5, 2016
    [Linkedin] Emoji marketing? You better believe it!
    Follow Hannah on  LinkedIn  and  Twitter. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. as the word of the year.
  • OPENTOPIC  |  FRIDAY, JULY 1, 2016
    [Linkedin] Social Media Advertising 2016: Facebook, Instagram, Twitter & LinkedIn
    Opentopic blog >> opentopic.com across Facebook, Instagram, Twitter, and LinkedIn for Q1 2016. Check out these highlights of our key findings. Historically, media costs tend to be lower in Q1 than in Q4 due to seasonal shopping habits, but this year’s global trend was different, with 14% quarter over quarter growth.
  • HINGE MARKETING  |  FRIDAY, JULY 1, 2016
    [Linkedin] 5 Ways High Growth Companies Focus Their Marketing
    Our research shows that LinkedIn and Twitter are the social media platforms of choice for professional services firms. At Hinge, we spend a lot of time talking about visibility and how increasing a firm’s visibility is instrumental to its growth. Why do these high performers focus on increasing their visibility? Pretty heady stuff.
  • ION INTERACTIVE  |  FRIDAY, JULY 1, 2016
    [Linkedin] Interactive Content Marketing Weekly Roundup: June 27 - July 1
    See why old school landing pages are no longer and why better landing pages and interactive experiences provide better leads.   Be sure to check out the ion interactive Medium publication daily and follow us on Facebook , Twitter and LinkedIn ! What’s the latest in the interactive content marketing world? Yes… interactive video. Better Leads.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Linkedin] 5 Free Ways to Build Your Personal Brand on LinkedIn : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Do you want to build your visibility on LinkedIn? Wondering which LinkedIn features can help? LinkedIn can help you build a professional presence that showcases your work to the people you most want to connect with. Your profile is. Cognitive Technology Cmo cognitive technology
  • CHIEFMARTECH  |  THURSDAY, JUNE 30, 2016
    [Linkedin] Think my marketing tech landscape is too big? It’s missing 1,900 firms
    Once created, they can share their SkillStack with their team, managers and potential employers, and embed it on their LinkedIn profile with a custom link to show on their resume. “But you’ve got 3,800 marketing technology solutions on that beast of a PowerPoint slide — which is already way too many to comprehend. Deep breath.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Linkedin] Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
    For example, if your customers enjoy commenting on LinkedIn posts and sharing articles on Facebook, you can retarget them in these places based on what they are already interested in. When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. Control for Change.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Linkedin] Digital Advertising 2016: Facebook, Instagram, Twitter & LinkedIn
    Opentopic blog >> marketingcloud.com Salesforce just published a recap of major trends in advertising across Facebook, Instagram, Twitter, and LinkedIn for Q1 2016. Check out these highlights of our key findings. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Linkedin] Building Trust In Social Marketing Metrics With Attribution
    Double counting is a problem that hits Social particularly hard because social marketers like to use social-specific measurement systems, be it Facebook Insights, LinkedIn Analytics, or a third-party social measurement tool. Reproaching social media marketing’s vanity metrics is now almost a cliche. Maps and Mapping Technology. Multi-Touch.
  • 6SENSE  |  WEDNESDAY, JUNE 29, 2016
    [Linkedin] Content is King, Data is Queen – and Timing Holds the Court Together: B2B ESP
    Our first post in this series highlights ideas from thought leaders at Brocade , LinkedIn , SiriusDecisions and Terminus. The premier predictive intelligence summit, B2B ESP is only three weeks away! Brocade CMO Christine Heckart sums it up best when she says: “Content is king, data is queen – and timing holds the court together.”.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Linkedin] 8 Great LinkedIn Groups for B2B Marketers
    It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report   released  by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. B2B Technology Marketing Community.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 29, 2016
    [Linkedin] How to Create a Lean, Mean Content Creation Machine
    There are tons of awesome freelance writers available on LinkedIn or through a variety of  other platforms. Author: Ellen Gomes Have you ever thought your content initiatives needed more pizzazz? How about just ‘more’? But ‘more’ content creation can be a challenge in the face of scarce resources. Create An Editorial Process.
  • JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Linkedin] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    Microsoft acquires LinkedIn. A few weeks back, Microsoft agreed to acquire LinkedIn for $26.2 LinkedIn CEO Jeff Weiner talked about the synergies between the two companies, from scaling MS Office to online training to redefining social selling. HANDPICKED RELATED CONTENT: How to Get 200+ New Subscribers From 1 LinkedIn Article.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Linkedin] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    18) Share popular articles from The New York Times with your LinkedIn followers. 32) Automatically share articles you tag in Pocket with a specific tag with your LinkedIn followers. 33) Automatically share articles with your LinkedIn network when you give them a specific tag in Feedly. Our inboxes are overflowing. The good news?
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Linkedin] The 15 Guidelines That Will Unfreeze Your Cold Emails
    – Your LinkedIn profile. Why are you so frustrated by sending cold outreach emails? “Because “Because it’s really hard!”, ”, you protest. Fortunately, we’re going to address how to write the perfect outreach email. And we’re going to do this by addressing the 15 problem areas most of us encounter. Thanks!’.
  • SCRIBBLELIVE  |  TUESDAY, JUNE 28, 2016
    [Linkedin] Cocktails, Content, and Solutions to the Consumer Journey
    Penry Price , VP Marketing Solutions at LinkedIn. Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. Why the major changes? The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. Deepen The Relationship.
  • CHIEFMARTECH  |  TUESDAY, JUNE 28, 2016
    [Linkedin] Where unicorns come from — feeder roles for marketing technologists
    So I fired up LinkedIn, and looked at the profiles of 100 professionals whose current title includes the term “marketing technologist.” The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Straight-up marketing.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Linkedin] So, does anybody want Twitter?
    Opentopic blog >> techcrunch.com In a move out of a middle school flag football game, Microsoft selected LinkedIn to join its team. The sheer size of the transaction has reignited conversations about who will be picked next to join the super special circle of public mega-cap tech companies.
  • VIEWPOINT  |  TUESDAY, JUNE 28, 2016
    [Linkedin] What is the Minimum Acceptable Close Rate on Leads?
    I posted a question on LinkedIn's Sales and Marketing VP's Group and the results have been fascinating. One thing I like about LinkedIn is that there are lots of people who genuinely want to help! Here is a distillation of the scores of responses I received: "To what extent are the leads qualified to begin with?". By Dan McDade.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Linkedin] Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]
    Opentopic blog >> adweek.com Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming. Where do you.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 28, 2016
    [Linkedin] Focusing on Cost-Per-Lead is Giving Marketers a False Sense of LinkedIn Success or Failure
    LinkedIn reports that 87% of leads do not convert. So why are marketers so focused on lead goals and cost per lead when it comes to LinkedIn marketing and social selling? believe this is giving marketing a false sense of LinkedIn success or failure. Content Marketing Cost per lead LinkedIn LinkedIn Marketing LinkedIn Success
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Linkedin] How to Generate Qualified Leads and Delight Your Sales Team
    Use Advanced Targeting on LinkedIn. Due to its background as a job-seeking site and its subsequent growth as a social network, LinkedIn provides an array of valuable business information on its users. Are Facebook, LinkedIn or Twitter ads driving clicks that turn into customers? Sales and Marketing Alignment.
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Linkedin] Make the most of your social media fans
    According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. Market Research Social Media Marketing Ajay Gupta data append database marketing Facebook linkedin Politico reverse append reverse data append social media marketing Stiritsta twitter Wall Street Journal
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