• HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Linkedin] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. 4) Join LinkedIn Groups. It''s hard. social media!
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Linkedin] Does Social Media Help You Meet Your Bottom Line?
    'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. How did a firm get to be one of the top search results? Branding.
  • PWB MARKETING BLOG  |  THURSDAY, JULY 31, 2014
    [Linkedin] Internet Trolls
    The space, whether on Facebook, LinkedIn, Twitter or within the blog and comments, should be a platform where your customers feel comfortable sharing, connecting, and receiving help. 'Clients often ask me “How do I deal with negative comments across social media?” I have even blogged about censorship in blogs. 
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Linkedin] The Definitive Guide to Awkward LinkedIn Networking
    But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite. It''s hard to trust people who leave most of their LinkedIn profile blank. Twitter is for sharing.
  • FATHOM  |  THURSDAY, JULY 31, 2014
    [Linkedin] PPC for Higher Ed on a Budget:
    If you’re looking to go the route of LinkedIn or Facebook advertising, proceed with caution. 'What You Need to Know to Get the Biggest Bang for your SEM Dollars. Without fail, at the beginning of each fiscal year, my customers at colleges and universities come to me with a myriad of statements and questions. lot of money. Guess what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 31, 2014
    [Linkedin] Three foundations of social selling (free eBook)
    Slideshare presentations Social Media and Sales sales on linkedin selling through facebook social media strategy social selling 'I’ve developed a brief eBook for you on three important aspects of social selling. “What’s that?” ” you might ask … “Selling on the social web? Hope you enjoy it! by Mark W.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Linkedin] 7 Skills To Look For When Hiring A Content Marketing Strategist
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Content marketing is hot! And so content marketers and content strategists are one of the hottest job titles in marketing. Skills To Look For When Hiring A Content Marketing Strategist. agree!
  • HINGE MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Linkedin] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Congratulations! You’re generating valuable online content that reflects your A/E/C industry expertise and experience. great reputation with high visibility—these are what we consider key to a successful brand. Emails. Website pages. Appeal.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 30, 2014
    [Linkedin] 10 Winning Ways to Keep up with Industry Trends
    Oftentimes, engaging in discussion in a relevant LinkedIn group or a private forum from a professional group can be more enlightening. 'Staying up to date in an industry that’s constantly shifting isn’t easy, but being aware of changes as they’re happening can keep you ahead of the curve. prefer print. Get the VR Buzz.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 30, 2014
    [Linkedin] The Final Frontier of Social Media Marketing: Employee Advocacy
    Related Stories 4 Convincing Reasons Why Employee Advocacy Should Begin on LinkedIn. 'On January 1, 2014, in my “6 Social Media Trends to Watch Evolve in 2014” post, the first trend that I talked about in detail was that of employee advocacy. Companies are always looking outside corporate … Continue Reading.
  • HINGE MARKETING  |  TUESDAY, JULY 29, 2014
    [Linkedin] Rebranding 101: Is Your Firm Ready to Rebrand?
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'There are plenty of reasons not to rebrand. It can be time consuming and expensive. It requires a strong vision and lots of decision-making. It involves employee buy-in and proper education to ensure everyone lands on the same page. Branding Strategy
  • VOICE-BASED MARKETING  |  TUESDAY, JULY 29, 2014
    [Linkedin] Why Keyword Level Call Tracking?
    26% LinkedIn. 'Keyword level call tracking. You’ve heard it, you basically know what it means, but why is it such a big deal? Well, according to a recent Hanapin Marketing report 83 percent of marketing professionals are optimistic about their paid search campaigns, and 72 percent plan to spend more on PPC bids than they did in 2013.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 29, 2014
    [Linkedin] Would you erase yourself from Google search results?
    LinkedIn blogging — An important source of business content or more Content Shock? LinkedIn blogging — An important source of business content or more Content Shock? 'Have you tried The Marketing Companion podcast yet? People seem to love the humor and intelligence of our audio marketing adventures. Are personas always necessary?
  • HINGE MARKETING  |  MONDAY, JULY 28, 2014
    [Linkedin] CPA Brand Strategy: How To Make The 3 Levels Work For You
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Building your CPA firm’s brand can be a real challenge. Multiple practice areas, service lines, and offices all add to the complexity of developing and implementing an effective strategy. Let’s start with what we mean by your brand. Overall Firm.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Linkedin] 9 Keys To Brand Publishing Success
    And so the business needs to earn its way onto platforms like Pinterest, Instagram, Tumblr, Twitter, Facebook, Linkedin and more. 'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. Brands are struggling to connect with their audience using traditional marketing techniques.
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Linkedin] 4 Ways to Invest in Your Marketing Career
    You don’t need to read a pile of career advancement books, or spend every weekend at seminars, or update your LinkedIn profile every day. Engage on LinkedIn, or tap into the Marketo community. 'Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Linkedin] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    'The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. intent, sentiment, themes, topics, entities, etc.);
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Linkedin] How to Create Compelling Technology Client Case Stories
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Having a good reputation is key to having a successful brand, especially in the technology industry. So much so, that at Hinge, we define your brand as a combination of your reputation and your visibility. And this is more than speculation on our part.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Linkedin] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    Manager Content & Social, LinkedIn Marketing Solutions. 'When do you feel most inspired? Lots of people feel most inspired at events. It makes sense -- you''re surrounded by tons of interesting people and listening to fascinating speakers. You come away feeling renewed and energized. But, INBOUND''s not going to be for a month or so.
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Linkedin] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    'As we know, LinkedIn can be a valuable and effective form of B2B lead generation. How effective is my LinkedIn profile? Does my LinkedIn profile currently provide my prospects with a positive first impression? Stats You Never Knew About LinkedIn. Can you more tips for creating a killer LinkedIn profile?
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Linkedin] Do B2B Companies Really Need to Be on Facebook?
    Step 3: LinkedIn. If Twitter or LinkedIn are working for you, driving traffic and leads, and otherwise serving your business and its goals, and Facebook is not, it is time to leave. 'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. Step 1: Twitter. ” 5.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Linkedin] How to Get More People to Register for Your Next Event
    Social is much more effective when you use images, so as mentioned above, you should create striking images to use on networks like Facebook, Twitter, LinkedIn, and Pinterest, instead of just posting a link to your signup page accompanied by a generic message. Content to Get Your Event Discovered. What are their key challenges? Social. Email.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] How to Write for the Web If You Were Born Before 1965
    And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! 'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. This became one of the rules.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] How To Use Social Media for Recruiting Young Talent
    LinkedIn for Pursuing. When you hear LinkedIn, you think of the world’s largest professional networking site.  With LinkedIn’s new Showcase Pages, you can now highlight products and services that are most important to your business and create a following for not only your brand but individual products as well. Do they exist?
  • HINGE MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] Tale of a Blog Overhaul (Slideshare)
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Twelve years ago, Hinge created its very first professional services blog. It has seen many changes since then, but none as great as its most recent redesign. Tale of a Blog Overhaul from Hingemarketing. Related Stories What Does Google’s Panda 4.0
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] Sales and Marketing Alignment Equals More Revenue
    Follow him on Twitter and LinkedIn 'AG Salesworks is pleased to present you with a guest blog post from Brian Serino , SVP of Sales and Business Development at NetProspex. We’re all familiar with the deep-rooted battle between sales and marketing. Below are some tips to help better align sales and marketing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] 12 Best Slideshares of 2014 (So Far)
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Late last year I shared the 25 best presentations  of the year on slideshare. Here are some of my top picks: 1.  Garyvee is Awesome!). ”).
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] Your Customers Want to Talk to You
    CRM Getting & Losing Business B2B marketing bizmarketer call center call centre customer hide and seek customer service Elizabeth Williams linkedin porcupines Seal Team Six 'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. So I’m going to visit the website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Linkedin] 5 Reasons LinkedIn Has Lost Its Luster
    Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Linkedin] What LinkedIn’s Acquisition of Bizo Means For Marketing
    ” Yesterday, LinkedIn announced its acquisition of Bizo, a leader in business audience marketing. This is an exciting time for the two companies as LinkedIn will leverage Bizo to reach its professional audience and engage them with relevant content. Congratulations to LinkedIn and Bizo, on this exciting collaborative partnership!
  • HINGE MARKETING  |  TUESDAY, JULY 22, 2014
    [Linkedin] Top 5 Lead Generation Tips in Management Consulting
    Review your LinkedIn profile and give it a makeover as needed. If there’s only time for one social network in your life, LinkedIn is the one. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Fortunately there is data to guide firms. Search online (63.2%). Ask colleagues (62.4%). References.
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Linkedin] ROI for content marketing
    The visitor has the option to download via LinkedIn, Facebook or Twitter. 'That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so. Business owners and investors alike are not in their fortunate positions without asking these kinds of questions daily. Events
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Linkedin] 3 Tips to Support Relevance in Your Marketing Communications
    That’s exactly how LinkedIn’s global marketing operations team worked until five months ago, when LinkedIn restructured its organization so that B2B and B2C marketers worked closer together and coordinated efforts, said Brion O’Connor, head of global marketing operations at LinkedIn. Here are two key tips: 1.
  • HUBSPOT  |  TUESDAY, JULY 22, 2014
    [Linkedin] Hiring Experts Tell All: What They REALLY Want to See on Your Resume
    ” Also, make sure to change your titles on LinkedIn, too -- hiring managers will check for consistency on LinkedIn, Leslie said. Although you should leave this section off your resume, you should have something in the Summary section of your LinkedIn profile. Humans! What Hiring Managers Definitely Care About. Length.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Linkedin] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. If the rabbit hole is content marketing, then the rabbit is the search for ROI. But he doesn’t know why these things are important.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Linkedin] What Every Managing Partner Needs to Know About Social Media
    It is a wide range of public platforms (think LinkedIn, Twitter, Facebook) that use vastly different formats (limited text characters to full motion video) for very difficult purposes. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Not so much. In fact, I started out with a healthy dose of skepticism.
  • MARKETING ACTION  |  MONDAY, JULY 21, 2014
    [Linkedin] 5 Habits of Superstar Marketers
    'In a LinkedIn post from last year, Lou Adler, CEO and founder of The Adler Group , points out 12 ways to spot a high achiever. Here are the top three, edited a bit for length: They’ve been assigned difficult challenges ahead of their peers. They volunteer or ask to be assigned to projects over their heads. It wasn’t always this way.
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Linkedin] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. What does this mean for your professional services website? After analyzing the effects of Panda 4.0 Content is Still King. Panda 4.0 was rolled out.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Linkedin] 5 Social Media Mistakes You Don’t Want To Make
    That’s great, but your Facebook, LinkedIn, Twitter, and Google+ followers don’t want to hear about it ten times in an hour, especially if any of them follow you on more than one platform. 'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. Asking for follows.
  • HINGE MARKETING  |  THURSDAY, JULY 17, 2014
    [Linkedin] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
    And of those 60%, 70% use LinkedIn. In accounting, the research shows that this platform is most likely LinkedIn. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'When it comes to accounting marketing, you want to know the investment is worth it. Conduct research. This is a no-brainer.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Linkedin] How to Build Your Email List [GUIDE]
    Tweet out a link to your opt-in form as well, and post it on LinkedIn. 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. Got a mailing list for snail mail? Voila! . On your website  .
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 17, 2014
    [Linkedin] There Are No Emergencies in Marketing
    These days, it would seem, every negative or ambiguous social mention, every logo infraction and every LinkedIn group post is suddenly an emergency. 'Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. “What did you do?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Linkedin] WTF Does Kevin Spacey Know About Content Marketing?
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Why Kevin Spacey? Tweet.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 17, 2014
    [Linkedin] B2B Sales Teams Can Use Content Marketing to Generate Leads
    Some of the highlights of our conversation: How to use content within a LinkedIn profile to generate leads. 'My friend Tom Skotidas and I talked about what can finally bridge the gap between sales and marketing. He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. Photo credit: Flickr. Marketing
  • HINGE MARKETING  |  WEDNESDAY, JULY 16, 2014
    [Linkedin] Actionable Research: A Roadmap to a Successful Rebrand
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Related Stories What’s New in the Third Edition of the LinkedIn Guide for Professional Services Executives The State of Accounting Marketing: 2014 AAM Summit Wrap-up Key Things to Research When Rebranding Your Professional Services Firm.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Linkedin] 4 Steps to Content Curation for Inside Sales Reps
    By sharing through LinkedIn, you can publish to both your LinkedIn and Twitter networks simultaneously. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Dave Howe , Principal at Sales for Life. As social sellers, it is imperative that we constantly share valuable information and insights with our networks.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 15, 2014
    [Linkedin] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
    Leading brands including Virgin America, JC Penney, DocuSign, United Airlines, Comcast, LinkedIn, Lenovo, Shutterfly, and Quicken Loans will share their experiences of using modern marketing best practices to develop customer-centric experiences. 'by Kevin Akeroyd | Tweet this The onus is on us. The stakes are incredibly high.
  • 3D2B  |  TUESDAY, JULY 15, 2014
    [Linkedin] How to Create a Good First Impression on a B2B Phone Call
    You should: Check out Mary on LinkedIn, and anywhere else there is information about her, to learn about her background and responsibilities. '“There can be as much value in the blink of an eye as in months of rational analysis,” wrote Malcolm Gladwell in his book, Blink: The Power of Thinking Without Thinking. First impressions are powerful.
  • HINGE MARKETING  |  TUESDAY, JULY 15, 2014
    [Linkedin] An Introduction to the Elements of Responsive Design for A/E/C Websites
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'Even as great many A/E/C firms embrace online marketing , more are neglecting an important component of their presence on the web. Neither your site nor the content it houses will live up to its potential if it’s difficult to view or slow to load.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Linkedin] The Future of Digital Marketing According to the Giants
    Clayton can be found on LinkedIn  and  Google+. 'Guest post by Clayton Wood. Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing.
  • HINGE MARKETING  |  MONDAY, JULY 14, 2014
    [Linkedin] Is It Time to Upgrade Your Blog?
    Direct connection to our LinkedIn Group. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? The answer might not be immediately obvious. Industry-specific content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Linkedin] 25 ideas for your social media network strategy
    Connect with contacts on Facebook, LinkedIn, and other social media platforms. For example, most LinkedIn accounts now include a Twitter handle. 'Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan? MAKE it happen.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Linkedin] Data Proving Your Work BFF Is the Best [Infographic]
    According to LinkedIn’s Relationships @Work Study , having strong personal relationships with our coworkers is essential for a happy, productive, and fulfilling professional life. LinkedIn created the following infographic to highlight some of the major findings from their study. Work Relationship Statistics. Tweet This Stat ).
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Linkedin] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Keep a close eye on our LinkedIn , Twitter and Facebook profiles leading up to and during the event for chronicles of all we’re doing to provide an amazing marketing experience at the event. Observe as our network grows through posts and connections on LinkedIn. How You Can Get Involved. Affinity Marketing
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Linkedin] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn. According to an infographic by Oktopost , LinkedIn leads to approximately 80% of conversions. After reading the info and viewing the infographic, I think you will agree that the benefits of LinkedIn should not be ignored.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 11, 2014
    [Linkedin] Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO]
    Content Marketing Manager at LinkedIn. Miller provides excellent tips for small businesses on why using Sponsored Updates in LinkedIn as part of your social media strategy is a good idea. The post Advice from a Social Pro: Integrating LinkedIn Sponsored Updates [VIDEO] appeared first on VR Marketing Blog. All rights reserved.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Linkedin] Capture Customers’ Imagination with Corporate Journalism
    On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. 'There’s an information overload and you can feel it. There’s too much email, too much advertising, and too many marketing messages. Restaurants have TVs and loud music. Our smart phones are constantly notifying us. And consumers are tuning out.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Linkedin] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    At this stage, track your follower count and measure engagement (retweets and @replies on Twitter; Likes and comments on Facebook and LinkedIn). 'So, you''ve decided to become an inbound marketer. Woohoo! Okay, so where do you start? We''re here to make that transition easier for you. Ready to start this whole inbound thing? Let''s do it.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Linkedin] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    But just broadly speaking, I think if you are a B2B company, I would be looking at LinkedIn. would be spending a lot of time on LinkedIn and SlideShare. Consistently every year we’ve seen LinkedIn, Twitter, Facebook. 'An Act-On Conversation. Editor’s Note: Ann Handley is the Chief Content Officer of MarketingProfs. link].
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Linkedin] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    Well my friends, here is Dharmesh''s brand new deck on startup marketing, which he recently originally published on LinkedIn and his blog, OnStartups. 'Trying to get found as a startup is no easy task. Not many people know your business, your team is small, and you''re working tirelessly to get your brand''s name out there. million views.).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Linkedin] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Yes, Google+ doesn’t have as many users as LinkedIn, Twitter, or Facebook, but it does have more than Pinterest and Slideshare, two fast-growing visually-based social networks. The Integration of Google Maps/Places/+ Pages.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 10, 2014
    [Linkedin] Measuring that Which is Meaningful to Your Small Industrial Business
    LinkedIn now tells you how many profile views you get. Robert Berges Thanks to technology and digital analytical tools, we can now measure anything and everything – and see instant analysis. With a Fitbit tracker, for instance, you can track your steps, calories burned, weight loss, etc. m all for measuring things. 1980).
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Linkedin] Content Marketing? Just Deliver Content People Want
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I’ve recently participated in a number of interviews and one common question is asked repeatedly: what is content marketing ? f5823b ;">. Curiosity.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Linkedin] B2B Marketers: Why It’s Time to Commit…
    '…to digital marketing, that is. Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. The digital marketing success stories keep getting told as more and more B2B companies are getting on board. The evidence exists. So, what are you waiting for?
  • HINGE MARKETING  |  WEDNESDAY, JULY 9, 2014
    [Linkedin] Marketing Automation: What it is and How to Know if Your Firm Needs it
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'What is marketing automation, and what can it do for your firm? Imagine this scenario: While on your firm’s website, a prospect is intrigued by the topic of a guide you offer and fills out a form to download it. Measure results and ROI. Landing Pages.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 9, 2014
    [Linkedin] Are Your Sales and Marketing Departments on the Same Page?
    Social  - Make sales aware of social opportunities, whether it’s LinkedIn or participating in an industry forum that social is a good networking tool. 'Sales and marketing must work together to define the ideal client and determine how and what to get in front of them. ” He offers some suggestions on how they can work together.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Linkedin] B2B Demand Generation Experts—A Call to Arms
    All-encompassing policies like the one set by LinkedIn preventing good comments / discussions from being heard. 'Time to Declare Independence and Take Control!  . When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. And so on…. The social networks?
  • HINGE MARKETING  |  TUESDAY, JULY 8, 2014
    [Linkedin] Why Professional Services Firms Should Blog
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Blogging is a great way to increase your professional services firm's visibility and enhance your content marketing strategy. For more information on blogging and promoting your content, check out our free Content Marketing Guide for Professional Services.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Linkedin] How to Grow Your List with Email Sign up Forms
    You should frequently share the link to your email sign up form on social networks like Twitter and LinkedIn and Facebook page. 'A sign up form is one of the single most powerful tools you can use to grow your email list. We recently wrote a post about everything you’d want to know about sign up forms. Need a refresher? Less is more.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Linkedin] How to be a Google+ success
    It’s a bona fide online community along the lines of The Well, Slashdot, and Reddit more than it’s like LinkedIn , Pinterest, or Facebook. Ochman Facebook Google Google Plus linkedin Meta Network Reddit Search engine optimization Second Life twitter Leave them behind. Goodbye ! It’s where you can find better.
  • HINGE MARKETING  |  MONDAY, JULY 7, 2014
    [Linkedin] What’s New in the Third Edition of the LinkedIn Guide for Professional Services Executives
    'At this point, you probably have some idea of how important LinkedIn is for professionals. Our recent research found that 60% of buyers check out a potential provider on social media to learn more about them, with the vast majority of those searchers flocking to LinkedIn. What’s Inside. What’s Changed.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Linkedin] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Linkedin] 7 Sales Stats That Will Change How You Sell
    Sales Stat: Top Sellers Use LinkedIn 6 Hours Per Week (Jill Konrath). LinkedIn really is Facebook for business professionals, so get on there, join some groups, and start some conversations. 'Every sales team has an arsenal of tried and true methods that they rely on to close the deal when it counts. But not every habit is a good one.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Linkedin] 7 Sales Stats That Will Change How You Sell
    Sales Stat: Top Sellers Use LinkedIn 6 Hours Per Week (Jill Konrath). LinkedIn really is Facebook for business professionals, so get on there, join some groups, and start some conversations. 'Every sales team has an arsenal of tried and true methods that they rely on to close the deal when it counts. But not every habit is a good one.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 7, 2014
    [Linkedin] The Fine Line Between Cold Calling and Warm Calling
    To confirm information, you can use resources such as Data.com and LinkedIn to check prospects’ job titles and responsibilities as well as find corporate phone numbers and emails. Depending on the type of project, an inside sales rep may have many different campaigns to follow up on, calling both warm and cold prospects. Sound familiar?
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Linkedin] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace.
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Linkedin] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. 'For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday. Tweet. Want to get noticed online? Tweet. Tweet. Infographic].
  • HINGE MARKETING  |  FRIDAY, JULY 4, 2014
    [Linkedin] Hinge’s Fab Five: June 2014
    How to Publish on LinkedIn for Maximum Exposure. LinkedIn is a great social platform for your professional services firm, but only if your target audience sees your content. From what day to publish to who you should publish with, this post gives a variety of helpful tips to help you make the most of LinkedIn.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 8 Elements of the Perfect Blog Post
    Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. 'What does a perfect blog post look like? and I highlight those in this post. This surprised me! wanting more.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. 'Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. But how can you measure your social marketing ? How do you know what’s working, and what isn’t? Campaign Visits.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 2, 2014
    [Linkedin] Should You Centralize or Decentralize Your B2B Marketing? Yes You Should.
    Branding B2B marketing bizmarketer branding centralized corporate overlords decentralized Elizabeth Williams linkedin 'This was originally published on February 12th, 2014 on the Canadian Marketing Association blog. That’s why it seems so familiar. Somewhere on my desk is a mug with the cringe-worthy statement: Think Global. Act Local.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JULY 1, 2014
    [Linkedin] The Attention Web: What B2B Marketers Need to Know
    If you’ve created high quality content, ensure that it earns an adequate marketing ROI by consistently putting it in front of the right people; don’t expect them to find your content by themselves on your company website or blog, on LinkedIn or through Twitter. Less can be more, when it comes to B2B content.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 1, 2014
    [Linkedin] How to Set up LinkedIn Sponsored Updates
    'LinkedIn has always focused on the professional audience from the very beginning. However, like other social networks, LinkedIn evolved. Last year, LinkedIn began focusing on content marketing as a key piece of its growth strategy. Around the same time, LinkedIn introduced a new marketing option called Sponsored Updates.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Linkedin] Google+ on its Third Birthday
    Unlike Facebook and LinkedIn that allow one Profile to support many email identities and even social network logins, Google+ is a little like season two of Orphan Black: orphan clones are everywhere on G+ if you don’t watch your steps. No, not even LinkedIn or Twitter. Ceci N’Est Pas les Médias Sociaux. The Church of Google+.
  • HINGE MARKETING  |  MONDAY, JUNE 30, 2014
    [Linkedin] Webinar Recap: The Top 5 Brand Building Strategies
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'In last week’s webinar, we discussed The Top 5 Brand Building Strategies for professional services firms. The strength of a brand can be boiled down to the following equation: brand strength = reputation x visibility). The Top Brand Building Strategies.
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Linkedin] Onward, to Total Immersion!
    Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. 'My next challenge has arrived, and oh what a challenge it will be. Lines have blurred, and in my opinion, it’s better for everyone.
  • HINGE MARKETING  |  FRIDAY, JUNE 27, 2014
    [Linkedin] Beginners’ Techniques for Email Marketing
    On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'If you don’t have much experience with email marketing in professional services , it’s important to start with the basics. So how do you get started? First, you’ll need to decide exactly what you’re setting out to do. News and trends.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Linkedin] Future Trends in Content Marketing
    The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. 'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. So in the future, what trends are emerging?
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Linkedin] Future Trends in Content Marketing
    The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. 'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. So in the future, what trends are emerging?
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Linkedin] Future Trends in Content Marketing
    The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. 'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. So in the future, what trends are emerging?
  • FATHOM  |  FRIDAY, JUNE 27, 2014
    [Linkedin] 6 Steps to Set Your B2B Content on Fire (& Keep it Ablaze)
    You publish it, tweet it out and post it on LinkedIn. If you see little engagement on LinkedIn during evening hours, shoot for posts during work hours. 'You spend a good chunk of time creating a fantastic piece of content for your B2B audience. It gets some initial views, then fizzles out within days. Does this sound familiar to you?
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 27, 2014
    [Linkedin] How to Sponsor an Update on LinkedIn [Video]
    'In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, our senior social media manager, Derek Overbey shows you how to easily sponsor an update on your LinkedIn business page. The post How to Sponsor an Update on LinkedIn [Video] appeared first on VR Marketing Blog.
  • HUBSPOT  |  FRIDAY, JUNE 27, 2014
    [Linkedin] The Best Infographics of 2014 (So Far)
    1) The Blogging Food Groups: A Well-Balanced Diet of Content , by LinkedIn Marketing Solutions. 'It takes a good deal of effort to draft, design, and finalize an infographic, but it doesn''t take a lot of effort to read an infographic -- which is exactly why people love them so much. So scroll on and get inspired! Well done! content creatio
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 26, 2014
    [Linkedin] Obsession with “Listening to Customers” Can Lead You Astray
    read an interesting article on this subject on LinkedIn (courtesy of Gregory Ciotti), titled Why Steve Jobs Didn’t Listen to His Customers. 'How often have you heard that the secret to good marketing is to thoroughly understand everything you can about your customers: who they are, their demographics, attitudes, habits, etc.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Linkedin] LinkedIn Releases New Trend Data About Women in Sales [Infographic]
    Last week, LinkedIn released a workforce diversity data report that sparked some questions about the representation of women in certain roles and industries. Using the data from LinkedIn member profiles, they set out to understand how the percentage of women in Sales, specifically, has changed in the past decade. marketing data
  • ANNUITAS  |  THURSDAY, JUNE 26, 2014
    [Linkedin] Seven Ways to Get The Most Out of Industry Events
    Connect with them on LinkedIn in advance of the show. 'Erika Goldwater’s post earlier this week  got me thinking about events, that love-it-or-hate-it way that so many of us choose to network with colleagues and peers, learn about industry trends and best practices, generate leads for our business or build our brand presence. Awesome!
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Linkedin] Skepticism on Gallup’s Gloomy Social Media Assessment
    The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” 'A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Linkedin] How To Blend B2B SEO Into On-Site Content Development
    'Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Unfortunately, the joke is based on a bit of truth. You see, variations of this tactic worked really well in the late nineties (and maybe in several years following). Check out the agenda for the very first Search Engine Strategies in November 1999.
  • WEBBIQUITY  |  THURSDAY, JUNE 26, 2014
    [Linkedin] The Worst Social Media Business Blunders
    Follow him on Twitter and LinkedIn. 'Guest post by Larry Alton. Businesses and celebrities are supposed to be professional, so why are there constantly mistakes being made, sometimes by even the largest of companies? Well, the answer is because there’s a human behind those Facebook post and endless tweets. Justine Sacco, Africa and AIDS.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 25, 2014
    [Linkedin] Some Short Stories of Social Media Failure
    And don''t forget LinkedIn. Everyone loves LinkedIn. 'You know the benefits of social media marketing. It produces traffic. Traffic is good. The more you Tweet the more followers you get. That''s good too. You post some stuff on Facebook and some people ''Like'' it. That''s good. You better be active on there too.
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