• LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Linkedin] 7 Steps to Brilliant B2B Marketing [Part 2]
    57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. Use the social media platform that makes sense for your company: Some companies may be better off using Pinterest than LinkedIn. This is the second part of a 2-part series on the 7 steps to brilliant B2B marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Linkedin] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in. analysis, LinkedIn is a more worthwhile channel for. Copyright © 2015 Contently. All rights reserved. How does.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Linkedin] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. industries, including Facebook, Home Depot, Nestlé, Anthem, Adobe, Honeywell, DuPont, Fidelity, Gannett, IBM, Save the Children, Pinterest, LinkedIn, Cisco, ad and. Content. Methodology: A Best. According.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Linkedin] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Linkedin] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Linkedin] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Linkedin] Does Your Content Have Superpowers?
    LinkedIn post might lead to a white paper on your web site, expanding on the post topic. B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Sean-.
  • HINGE MARKETING  |  FRIDAY, MAY 27, 2016
    [Linkedin] Expanding Your Professional Visibility is Critical for Both You and Your Firm
    Knowledgeable professionals are the foundation of every firm. But providing top-notch expertise is just not enough to differentiate your firm in today’s marketplace. To find out how Visible Experts help firms move onto center stage, check out our infographic below. Are you ready to start climbing? Any Industry The Visible Expert
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Linkedin] B2B Social Media: An Underutilized Method for Improving SEO Performance
    From Facebook to LinkedIn, every generation is socially active. If your target audience consists of IT executives and CEOs, you’d want to disseminate content on LinkedIn instead of, let’s say, Pinterest. As a Millennial, or digital native as some will put it, I grew up immersed in social media. Link Building. It wanted fresh content.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Linkedin] 9 Questions to Ask Before Creating Another Social Media Account
    For example, 72% of adult internet users are on Facebook, while only 25% are on LinkedIn, according to Pew Research Center. LinkedIn. The social landscape today looks a lot different than it did last year. or even last month. Sound familiar? That’s why it helps to have a plan in place for considering your options. Instagram. Twitter.
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Linkedin] Why Is It So Hard for Millennials to Become Content Strategists?
    decade ago, nobody knew what a content strategist was; now, there are 5,000 open listings for the position on LinkedIn. People may throw eggs at me for this—or applaud me, depending on their age—but it’s hard out there for millennials. Possess a core skill set. 2. Adapt those skills to the needs of the market. Great! you say.
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Linkedin] Is Your Referral Program Getting You the Leads You Need?
    Share blog posts, eBooks, webinars, and more on different platforms (like LinkedIn and Twitter) to educate your audiences and generate discussion. tweet or LinkedIn post might be another form of flow content. If you have developed a referral marketing strategy , congratulations! Making Your Expertise Accessible. Strategic Content.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Linkedin] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    LinkedIn. LinkedIn is an obvious choice for B2B companies due to its professional user base. you can be very confident in relying on LinkedIn data to be up-to-date and relevant. If professional information is not an important part of your buyer persona, LinkedIn probably isn’t the best fit for you. With over 1.4 Twitter.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Linkedin] 24 LinkedIn Rules You Might Be Breaking
    Opentopic blog >> themuse.com Back in the day, etiquette rules were fairly simple. Always send a thank-you card. Don’t put your elbows on the table. Hold the door open for other people. However, social networks have made matters much more complicated, and Emily Post isn’t much help when it comes to online etiquette.
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Linkedin] What the Rise of Platishers Tells Us About Content Management Systems
    Popular platishers include Buzzfeed, Gawker, Medium, and, now, even Facebook and LinkedIn. About 4% of the marketing technology landscape is comprised of content management systems. In existence for over 20 years, content management systems are a reliable giant in the scope of marketing technology. What is this group called, you ask?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Linkedin] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. This is especially important to do if your lead is publishing original content on LinkedIn. If you haven’t heard of LinkedIn  Sales Navigator yet, you may want to check it out. Warm Introductions. Sales b2b
  • INFER  |  TUESDAY, MAY 24, 2016
    [Linkedin] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Additional Resources.       Read about Infer Glance on the Infer blog.       Follow Infer on Twitter @InferInc.       Become a Facebook fan of Infer.       Find Infer on LinkedIn. Press Release: New capability delivers at-a-glance sales intelligence to inform more personalized and effective prospect conversations. About Infer.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Linkedin] 10 Online Lead Generation Techniques for Professional Services
    While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. You can further promote your blog posts on Twittter, LinkedIn and Facebook. Professional services firms have been relatively slow to adopt online lead generation techniques.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Linkedin] Why Print Still Matters
    Facebook Live … LinkedIn Instant Articles … Google AMP … Chat bots ! A new “platform” for content gets dressed in hype every week. Lately, it seems like I only talk about platforms. Two hundred thousand hits later, I was scheming over how to remix the post for other platforms. Surprisingly not a stock photo!
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Linkedin] 24 LinkedIn Rules You Might Be Breaking
    Opentopic blog >> themuse.com Back in the day, etiquette rules were fairly simple. Always send a thank-you card. Don’t put your elbows on the table. Hold the door open for other people. However, social networks have made matters much more complicated, and Emily Post isn’t much help when it comes to online etiquette.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Linkedin] A course correction for influence marketing measurement
    have a friend who has the title of “influencer” on his LinkedIn profile. have a friend who has the title of “influencer” on his LinkedIn profile. I recently had a great conversation with Pierre-Loic Assayag of Traackr about the state of the nation on influence marketing. That comment nails it. WHAAAAT? The new influencers.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 23, 2016
    [Linkedin] Making Money with Social Media – 6 Rules for Marketers
    This is kind of the point of social media, except perhaps for LinkedIn. Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […].
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Linkedin] 7 Lead Management Tools That Will Save You Hours
    It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. Leads are great, but there’s a long road between a lead and a sale. Converting prospects into revenue requires marketers everywhere to manage and nurture an on-going relationship with their leads. Boomerang. Google Groups.
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Linkedin] How to Beat 27 Million Competitors at the Content Game
    As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. It’s a game of relevance.”. Content marketing is tough, and even the best practitioners struggle to reach their audiences. With marketers cranking out  27 million pieces of content daily , that’s no small feat.
  • FATHOM  |  THURSDAY, MAY 19, 2016
    [Linkedin] This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live
    YouTube : One of YouTube’s strongest features is the fact that it allows users to create video libraries, which can be embedded on other websites or on social profiles, such as LinkedIn. Video content is quickly becoming one of the most powerful ways to breakthrough information clutter. Clutter and Discoverability. Engagement Rates.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [Linkedin] 9 Content Marketing Gems Hidden Within Game of Thrones
    Creative examples might be to check out the questions readers are asking on Quora or LinkedIn Groups, collaborate with internal (SEO, social media, etc.) or external (PR, etc.) I was more of a Tetris than a Dungeons & Dragons type of kid.  I never really got into Lord of the Rings and found that goblin man more than a little creepy.
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [Linkedin] 5 Branding Techniques that Do Double Duty
    Reinforce thought leadership and highlight expertise on bio pages by by including links to their publications, videos, pertinent speaking engagements, a link to download their press kit, etc.  Be sure to include their contact info and a link to their LinkedIn page. It also showcases your experts, attracts visitors and nurtures prospects.
  • BIZNOLOGY  |  THURSDAY, MAY 19, 2016
    [Linkedin] Your experience and qualifications are not differentiators!
    I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. It builds great credibility, but it doesn’t differentiate me from other social media and LinkedIn marketing firms. Like this post?
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Linkedin] Building A Successful On-Demand Webinar Strategy
    You should then post links to your on-demand webinars via Twitter, Facebook, LinkedIn, and any other social network you use for business. Webinars are considered one of the top content marketing tactics, second only to videos. In fact, according to recent research , 66 percent of marketers believe webinars to be effective in the B2B world.
  • SALES ENGINE  |  THURSDAY, MAY 19, 2016
    [Linkedin] B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence
    In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. How can sales use lead intelligence used to get in front of prospects?
  • HINGE MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Linkedin] Proven Business Growth Strategies
    Online resources like company websites, LinkedIn, and industry blogs give buyers an unprecedented depth of information and breadth of choice about providers. If you’re a salesperson, practice lead, business development specialist, or owner in the professional services space, there’s a very good chance you’re looking for real business growth.
  • ION INTERACTIVE  |  WEDNESDAY, MAY 18, 2016
    [Linkedin] Optimizing Your Content for Account-Based Marketing
    To help with understanding the target, I visit social media channels such as LinkedIn to talk to people in a similar space. For the month of May, we’ve been focusing on Account-Based Marketing to educate and enlighten our audience on the advantages. This is where Account-Based Marketing can come into play. Understand Your Approach.
  • OPENTOPIC  |  TUESDAY, MAY 17, 2016
    [Linkedin] How to Measure Your LinkedIn Activities : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Is social selling part of your LinkedIn marketing strategy? LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process. Do you know how to measure and track your efforts? Social.
  • OPENTOPIC  |  TUESDAY, MAY 17, 2016
    [Linkedin] How to Measure Your LinkedIn Activities : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Is social selling part of your LinkedIn marketing strategy? LinkedIn gives businesses a number of metrics for tracking the effectiveness of their marketing throughout the selling process. Do you know how to measure and track your efforts? Social.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2016
    [Linkedin] Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report
    14. 3% few marketers than in 2015 said Linkedin is their most important network. It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Linkedin] 5 Tips to Get Your Content Shared More Often
    For example, if your target audience is B2B marketers, the Content Marketing Institute chart below shows that LinkedIn and Twitter are the preferred social channels for this audience. The market is flooded with information each minute – 1,400 blog posts, 277,000 tweets and 204 million email messages – and that’s just scratching the surface.
  • ACT-ON  |  TUESDAY, MAY 17, 2016
    [Linkedin] 5 Tips to Get Your Content Shared More Often
    For example, if your target audience is B2B marketers, the Content Marketing Institute chart below shows that LinkedIn and Twitter are the preferred social channels for this audience. The market is flooded with information each minute – 1,400 blog posts, 277,000 tweets and 204 million email messages – and that’s just scratching the surface.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Linkedin] The 14 Best Content Planning and Research Tools
    On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. There are also a number of tools that can be helpful with both content ideation and research. Pricing: free. HubSpot.
  • ION INTERACTIVE  |  MONDAY, MAY 16, 2016
    [Linkedin] What’s Trending in Interactive Content Marketing - Q&A Edition
    Follow us on Twitter , Facebook , and LinkedIn for the most current insights and best practices What a webinar! We had a lot of great questions from the audience and we wanted to make sure we got to them all, so we thought we’d do a quick round up here on our interactive content marketing blog. This branching can be multi-step.
  • VIDYARD  |  MONDAY, MAY 16, 2016
    [Linkedin] Vidyard Hires Proven Sales Leader Darren Suomi To Lead Global Sales
    Vidyard’s customer base includes global leaders such as Honeywell, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB, Sharp and  27 of the top 100 global software companies. Suomi previously held global sales leadership roles at Hootsuite and SAP and has worked in technology sales for more than 15 years. About Vidyard.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 14, 2016
    [Linkedin] Mi6 Agency’s Top Charts for May 2016
    The slide deck for a webinar or an event is content, the graphics being used to illustrate something in a proposal is content and the discussion post taking place in a LinkedIn group is content. Two charts will be featured each week with some insights and thoughts from the author. Week of May 2nd. How Well Are Marketers Measuring ROI?
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Linkedin] Interesting Infographics: When and How to Update Your Social Media
    Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. LinkedIn: 94% of B2B marketers rate LinkedIn the top B2B social media lead generation source. Demand Generation Inbound Marketing Infographics Social Media Facebook home infographic LinkedIn social media marketing Twitter
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Linkedin] Top B2B Website Metrics to Monitor Using Google Analytics
    The two most popular social networks for B2B firms are LinkedIn and Twitter. When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Why is this metric important? Anything over 2.00
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Linkedin] Haley Marketing to Present at CSP
    Facebook, Twitter, LinkedIn and other social sites let you directly access staffing decision makers and reach a massive talent pool…IF you know what to do! On Thursday May 19, David Searns, CEO of Haley Marketing, and Brad Smith, Haley Marketing’s Director of SEO & Social Media, will be presenting “Social is a Science!”
  • BIZNOLOGY  |  THURSDAY, MAY 12, 2016
    [Linkedin] Digital futurism, UX, and streams: tomorrow will look like yesterday
    Our LinkedIn, Facebook, Twitter, Instagram, SnapChat, and WhatsApp streams are glimpses into what that “everything-is-a-stream” future look like. Instead Clarke Facebook futurism instagram linkedin netflix Quora snapchat Technology twitter User experience UX WhatsAppWhat will technology look like many years from now?”
  • WRITING ON THE WEB  |  THURSDAY, MAY 12, 2016
    [Linkedin] How to Start a Blog: 7 Steps BEFORE You Blog
    They ask me “Can’t I just use Facebook, LinkedIn or Twitter?”. How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients.
  • KAPOST  |  THURSDAY, MAY 12, 2016
    [Linkedin] Marketing and Customer Experience: An Interview with Robert Rose
    Why I use Facebook is entirely different than why I use Twitter, which is entirely different than why I use LinkedIn or Pinterest, or Snapchat etc…. Customer experience.   It’s the new focus of modern marketers —and the latest in the hot-to-trot topics that everyone’s talking about, but few know how to execute. This is a mistake.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Linkedin] 11 of the Best Slack Apps & Integrations to Try
    For folks who aren't Intro members, the app will collect data from various public sources like LinkedIn and Twitter, according to Pattnaik. These days, teams of all shapes and sizes -- from NASA to Charity: Water -- are using the real-time messaging app Slack as a tool for communication and collaboration. Request an invite here.). Simple.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Linkedin] The Most Effective Inbound and Outbound Marketing Tactics
    From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. There are many options when it comes to inbound and outbound lead generation tactics. Naturally, weighing the value of each approach can be difficult. But what tactics are best? And why? – Webinars.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Linkedin] The Most Effective Inbound and Outbound Marketing Tactics
    From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. There are many options when it comes to inbound and outbound lead generation tactics. Naturally, weighing the value of each approach can be difficult. But what tactics are best? And why? – Webinars.
  • SNAPAPP  |  WEDNESDAY, MAY 11, 2016
    [Linkedin] “Bigger, Bolder, Braver”: Ann Handley on Creating Content That Resonates
    Well, we know we have to share it on LinkedIn because we’re B2B and that’s where our audience is.” When you think of successful content, what first comes to mind? Is it a case study example where there are a bunch of impressive numbers and results linking to revenue increase? Maybe it even lingered in your mind for some time afterwards.
  • VIDYARD  |  WEDNESDAY, MAY 11, 2016
    [Linkedin] Vidyard Wins 2016 Marketo Revvie Award
    Global leaders such as Honeywell, McKesson, Lenovo, LinkedIn, Cision, TD Ameritrade, Citibank, MongoDB and Sharp rely on Vidyard to power their video content strategies and turn viewer into customers.  . We are honored to be recognized as an exceptional member of the Marketing Nation®.”. About Vidyard. About Marketo Revvie Awards.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, MAY 11, 2016
    [Linkedin] 5 Ways B2B Marketers Can Get the Most Out of LinkedIn Groups
    As of February 2016, LinkedIn had more than 414 million users ; that’s a lot of professionals to connect with. One great way to connect and demonstrate individual or company expertise is through LinkedIn Groups; these groups are highly targeted and allow you to connect with other professionals in your industry. Don’t Be a Salesman  .
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Linkedin] Finance Marketers Explain How to Capture a High-Value Audience
    ” Jennifer Grazel, LinkedIn’s director of vertical marketing, echoed this sentiment, advising brands not to become too attached to vanity metrics. “At the end of the day, it’s not about [top-funnel] shares,” Grazel said. “It’s about being informative and inspirational.” Feed the mid-funnel pipeline.
  • LEANDATA  |  TUESDAY, MAY 10, 2016
    [Linkedin] The Long Hunt: How One Deal Happened
    They exchanged social media messages on Twitter and LinkedIn. So he noticed when New-Waterson posted a LinkedIn comment in the spring of 2015 about how he wasn’t a fan of business people overusing the phrase growth hacking “when you’re just doing your job.” There was even a product demo. But still, no deal. But Brophy was different.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Linkedin] Finance Marketers Explain How to Capture a High-Value Audience
    ” Jennifer Grazel, LinkedIn’s director of vertical marketing, echoed this sentiment, advising brands not to become too attached to vanity metrics. “At the end of the day, it’s not about [top-funnel] shares,” Grazel said. “It’s about being informative and inspirational.” Feed the mid-funnel pipeline.
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Linkedin] GaggleAMP AMPlify employee and partner engagement conference
    ” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., You should go, there’s still time. It’s on May 11 & 12 at Bentley University — there are still tickets !
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Linkedin] 3 Award-Nominated Campaigns That Show How Content Is Growing Up
    While it may not be as ubiquitous as major social networks like Facebook and LinkedIn, Wattpad—a publishing platform for original stories and fan fiction—has quickly become a huge space for brands, helping them reach millions of readers. Our first thought was: W ow, there are a lot of content marketing awards. Army for Cryptaris Mission.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Linkedin] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Linkedin] LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?
    No, I’m not talking about Donald Trump being crowned the presumptive Republican nominee. I’m talking about LinkedIn launching its own version of Instant Articles. LinkedIn, meanwhile, will get free content to keep people on its site and—soon enough—tons of ad revenue from publishers looking to promote their posts. Trendy!
  • ACT-ON  |  MONDAY, MAY 9, 2016
    [Linkedin] Focus on Accounts – Not Leads – for Better ROI
    Your Company’s marketing and sales team do the research (LinkedIn, social, and other sources) and identify who those three people might be (an executive, a VP, and a senior director), plus two more people who look like they’d be the ones to actually use your product, so they potentially could be influencers. Why not with ABM? buyers.
  • NUSPARK  |  SATURDAY, MAY 7, 2016
    [Linkedin] LinkedIn for B2B Marketing and Sales: What’s Missing?
    Because it’s the preferred content marketing platform for B2B, I recently researched some of the latest LinkedIn numbers to get a sense of two things: (1) how the platform is being used for marketing vs Sales, and (2) what can be improved. Most effective B2B social media platform: LinkedIn: 66%. No surprise there. You bet!
  • ONALYTICA B2B  |  FRIDAY, MAY 6, 2016
    [Linkedin] Digital Health 2016: Top 100 Influencers and Brands
    ” Paul Sonnier – Founder, Digital Health group on LinkedIn , Creator, Story of Digital Health. “Concurrent with founding the Digital Health group on LinkedIn (now counting over 45,000 members), I have defined and promulgated the modern definition of ‘digital health’ around the globe. billion people.” .
  • FATHOM  |  THURSDAY, MAY 5, 2016
    [Linkedin] Publish or Perish Episode 30: Lily the Dog, Bourbon and the Best Sales Prospecting Email Evah!
    Here are the most noteworthy components of this fun and personal email: Subject line: “Upcoming Info on the Marketo and Barketo Conference” Harry name drops his dog—and links to his LinkedIn profile, which features a picture with his dog. What stood out about Harry’s email? Almost everything. Thoughts?” Blog Feed
  • VIDYARD  |  THURSDAY, MAY 5, 2016
    [Linkedin] Aragon Research Names Vidyard ‘Hot Vendor’ in Enterprise Video
    Companies such as Lenovo, Honeywell, LinkedIn, Cision, BMC Software and Citibank rely on Vidyard for their video marketing and analytics needs. Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. About Vidyard. Media Contact: Brad Hem.
  • SNAPAPP  |  THURSDAY, MAY 5, 2016
    [Linkedin] What’s Hot in Content Marketing: May 2016
    Jason Miller of LinkedIn asked 7 of my favorites, including Michael Brenner and Ann Handley. See  his video interview over on the LinkedIn blog , and get inspired to crank out your next winning campaign. Keeping up with content marketing news and advice every month is tough. In this post: Facebook Video Ads. Content loading
  • INFER  |  THURSDAY, MAY 5, 2016
    [Linkedin] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Additional Resources.       Read about Profile Management on the Infer blog.       Learn more about the Social Tables case study.       Download Infer’s Guide to Getting Started with Profile Management.       Follow Infer on Twitter @InferInc.       Become a Facebook fan of Infer.       Find Infer on LinkedIn. About Infer.
  • BIZNOLOGY  |  THURSDAY, MAY 5, 2016
    [Linkedin] New York’s happiest B2B database marketer
    Lastly, we have a special technology that direct integrates our Salesforce Instance with LinkedIn data. Speaking at a BMA conference in New York recently, I posed a question to the audience: “Are any of you happy with your marketing data?” To my surprise, two hands shot up. It’s out of date. It’s incomplete. Too many duplicates….
  • KAPOST  |  THURSDAY, MAY 5, 2016
    [Linkedin] Why B2B Content Marketers Are in Trouble: An Interview Carlos Hidalgo
    Last week, Carlos Hidalgo, author and CEO at ANNUITAS, self-published an open letter  on LinkedIn  pleading B2B content marketers to STOP creating content: Dear B2B Content Marketer: First let me say that I am one of you. However, I need to write and ask you to stop! Wait, what? Creating content is what a content marketer does.
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Linkedin] 10 Ways to Boost Your B2B Content Shares
    However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). These two networks offer a significant opportunity for B2B blogs–in particular product and research news posts for Facebook and practical tips and industry trends for LinkedIn. LinkedIn. LinkedIn.
  • KAPOST  |  WEDNESDAY, MAY 4, 2016
    [Linkedin] 6 Steps to a Killer Brand Awareness Campaign
    Are they on LinkedIn regularly? “If you build it, they will come.” Or so says some baseball movie that everyone seems to quote in times like these. The problem is that it’s not exactly true. Building “it” doesn’t mean anything if no one knows “it” exists in the first place. Enter the brand awareness campaign. The problem with these campaigns?
  • 3D2B  |  TUESDAY, MAY 3, 2016
    [Linkedin] The Essential Role of Telemarketing in Account Based Marketing
    You can start to learn who’s who by reviewing profiles on LinkedIn, but you’ll only find the tip of the iceberg. “ More than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.” — Sirius Decisions, 2015 State of Account Based Marketing. What Is Account Based Marketing?
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Linkedin] Does Your Content Need a Permanent Home?
    Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. LinkedIn controls posts published on LinkedIn. ROI facebook Featured LinkedIn MediumAre you B2B or B2C? If your brand is B2C, you may not need your own blog.
  • THE POINT  |  TUESDAY, MAY 3, 2016
    [Linkedin] Salesforce “State of Marketing” Report: Better Happy Than Good
    Question: does advertising on LinkedIn “count” as social media, or should it really be viewed as another advertising channel, i.e. Social PPC ? (I’d be curious to know, if you were to take Social PPC out of the mix, how many “high-performers” are reporting measurable success with their organic social media channels.).
  • 6SENSE  |  TUESDAY, MAY 3, 2016
    [Linkedin] 3 Steps to Get Ready for Marketo’s Marketing Nation Summit
    Draft a quick blog post summarizing your experience and takeaways from the event and share it on LinkedIn Pulse and Medium to reach folks you might not have connected with in person at the event. As we pack our bags and make our way down to Sin City, we thought we’d share our thoughts about making the most of the Summit this year. Latest
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Linkedin] 5 Steps to Amplify Your Paid Social Campaigns
    For example, ads about industry-focused events will probably do well on LinkedIn if they are targeted to a specific industry, but may not perform as well on Facebook. 4. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. billion worldwide. Define Your Goals. Identify Your Audience.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 2, 2016
    [Linkedin] Culture Eats Strategy for Breakfast—But What Does It Eat for Lunch?
    This 22-part course, released by Lynda.com , a LinkedIn company, shows you the A to Z of employee advocacy—from building buy-in at the C-Suite to fostering engaged conversations in both internal and external communities. As the story goes, there’s a sign above the Ford War Room that says, “Culture eats strategy for breakfast.” source: Domo ).
  • LEANDATA  |  MONDAY, MAY 2, 2016
    [Linkedin] Sneak Peak of The Marketing Nation Summit
    It’s also noteworthy because Marketo would be following in the path of another key tech company, social network giant LinkedIn, which recently announced its own ABM-platform product called LinkedIn Account Targeting. “It’s a confirmation that ABM is not just a flash in the pan,” New-Waterson said. But the connection runs even deeper.
  • SNAPAPP  |  MONDAY, MAY 2, 2016
    [Linkedin] Are You in the Nation? Marketo’s Summit Goes to Sin City
    The Marketing Nation Summit year after year has always been one of my favorite events, and yes if you look at my linkedin profile you will see why. “ Are you in the Nation?” This will be a common term that will be heard around Las Vegas from May 9th-12th this year. Which, in this marketers opinion, was the best idea they’ve had yet.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Linkedin] 11 Helpful Resources for Improving Your Business Skills
    You can search your network on LinkedIn -- which means you'll first want to update and clean up your own LinkedIn profile. Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work.
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Linkedin] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? Social Media Daily IGSS
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Linkedin] What Buyers Want: The Buyer’s Selection Process
    Join us on LinkedIn and Twitter for more marketing tips and strategies. Wouldn’t you have a considerable competitive advantage if you knew, upfront, which criteria prospective clients were using to evaluate you? We think so. When asked to list important selection criteria, survey participants offered a wide range of answers. Conclusion.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Linkedin] How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
    The course, released by Lynda.com, a LinkedIn company, first establishes marketing’s shifting role in the modern organization before explaining how to design a social employee pilot program—beginning with buy-in from the C-Suite. Originally posted on IBM Social Business Spotlight Blog  – April 25, 2016 Written by: Cheryl K Burgess.
  • BIZNOLOGY  |  FRIDAY, APRIL 29, 2016
    [Linkedin] Why you should be a mentor
    That’s all the time it really takes to mentor a young professional—a cup of coffee, an email, or a message on LinkedIn can be the world of a difference to a business owner or marketer who is just starting out and grateful for your insights. Influencer Marketing Other business mentor inlfuencer marketing linkedin mentor mentoring
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Linkedin] Why Facebook’s Future Is Brighter Than All of Social Media’s
    When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. ” Why Twitter, LinkedIn, and Google+ Fail(ed). In a similar situation, LinkedIn has added and deleted lead targeting solutions, acquiring Bizo and then dumping the business a year later.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Linkedin] Strategies to Drive Member Engagement
    These include groups on Facebook and LinkedIn and hashtag-based Twitter chats. Over time, you’ve collected a wealth of data on your members. That’s because your members are engaged with your organizations for reasons that are beyond materialistic. They care about your mission and work. They’re regularly reading your content. Final Thoughts.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Linkedin] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    If you are truly in business to help put honest, qualified people to work.then platforms like Facebook, Twitter, LinkedIn, Instagram, Google+, YouTube, Snapchat are where you should establish your voice. Giving people a glimpse of something that they could truly otherwise only imagine. Most importantly, I’ve seen the staffing industry shift.
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Linkedin] 10 LinkedIn Messages You Should Never Send to Freelancers
    LinkedIn can be a useful platform for freelance writers to find clients, meet PR people with interesting pitches, and connect with others in the industry. Here are ten of the most annoying LinkedIn messages freelancers receive, along with some polite responses to file away for future use. Voices Featured Freelancers LinkedIn PR
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Linkedin] 5 Ways Blog Analytics Improve Your Business Blog
    What do you think? I’d love to know – send me an email or connect with me on LinkedIN. How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. ssets (free). ocial Media. Post views/clicks. Subscribers.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Linkedin] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    Once a Snapchat Story is up, they promote them on Twitter, Instagram, and LinkedIn. (I noticed they didn't promote them on Facebook, which is probably a good thing: On Facebook, it's important not be selective about what you publish and focus on quality, rather than quantity, of posts.). smartphone users ages 13 to 24 use Snapchat. The U.K.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Linkedin] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Are they getting their information from LinkedIn? Recent statistics also show that LinkedIn is the top social media platform for most B2B marketers, but your specific target market might not use LinkedIn all that much. For instance, LinkedIn posts are more formal compared to Facebook posts even if they come from the same brand.
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Linkedin] B2B Marketing Strategies that Raise Visibility and Win New Business
    Primarily via LinkedIn, but don’t rule out other social channels, as they are increasingly a credible part of the professional services story and buyers are relying on these channels more and more to determine if you are the expert for them. what goes? What are these strategies? Link Earning. Social media. Speaking engagements. Networking.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Linkedin] Launching your social campaign with guns blazing!
    The value is that I can deliver content to them through a broad variety of platforms and delivery tools, including: Share on Linkedin. Share Photo on Linkedin. Follow Linkedin Company Page. Follow LinkedIn Influencer. Linkedin follow influencer. Join Linkedin Group. Twitter : @chrisabraham : 51.5k followers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Linkedin] The 10 Don’ts of Twitter for B2B Marketing
    With limited character count and a constant stream of communication, it’s not meant to provide the same information as other social media channels like Facebook and LinkedIn. On the other hand, Facebook posts can be much more detailed and LinkedIn updates should be more insightful. Why is it so important to avoid Twitter bad practices?
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Linkedin] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Get the word out to your coworkers, former colleagues, and LinkedIn connections that you're conducting a study. By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. Go where they're going, of course. Another option?
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Linkedin] The Unseen Problem with Inbound Leads and How to Fix It
    LinkedIn and other social media help reach and research prospective leads. As you’ve probably noticed, inbound lead generation strategies are in vogue. What’s hiding just around the corner, however, are inbound’s inevitable shortcomings. Adding outbound lead generation tactics can be a good way to create a steady sales pipeline.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Linkedin] 7 Takeaways From Cision’s ‘State of the Media’ Report
    If you’re that person trying to get coverage by sending off LinkedIn message pitches, it’s time to stop. 7. As soon as technology changes, it doesn’t take long for the media industry to start evolving with it. But how? Here are the most important findings. 1. Multimedia and mobile matter the most. ” 3. The lesson here?
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Linkedin] Marketing Skills for the Future
    Look them up on LinkedIn. Talk to anyone who supervises the marketing or business development function in a professional services firm and you are likely to hear a tale of woe when it comes to finding top talent. You’ll hear complaints about how experienced professional services marketers lack contemporary digital marketing skills. Google it.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Linkedin] The Quest for the Perfect Headline
    It’s not uncommon for one article to get dozens of “headlines” if you add up all of the email subject lines and pithy descriptions posted on Facebook, Twitter, and LinkedIn. The best headline ever written is “Headless Body in Topless Bar.” Five words that tell a story but still compel you to find out more. Time will tell.”
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Linkedin] 3 Key Takeaways from Social Media Marketing World
    Be sure to use your other social media channels (Twitter, Facebook, LinkedIn, Instagram) to promote your Snapcode, which is a unique QR code that links to your Snapchat profile. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference: 1. Be transparent in your content.
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