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Achieving Links That Matter: How To Use Research And Data Driven Journalism

Search Engine Journal

Link building is one of the most difficult strategies in an SEO project. So, I’m going to teach you how to improve your link building strategy by achieving important links using data-driven journalism, marketing research, and Google Forms. Original research makes great linkbait! First of all: nothing here is doctrine.

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The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

Take a stroll through our inbound marketing graveyard and see which marketing mainstays we’ve killed off in cold blood over the years…. RIP EMAIL MARKETING. In November 2011 we killed email marketing. Fortunately for them, SEO will never die - no matter how much linkbait declares it so (guilty!). RIP COPYWRITING.

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The Ultimate Guide to Infographic Marketing

Convince & Convert

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

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Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

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Best of 2008: SEO Link Building

WebMarketCentral

8 Directory Submission Red Flags by Small Business Search Marketing Matt McGee offers advice on what to avoid when obtaining links through directory listings, including directories that require a reciprocal link, display excessive advertising, or include a lot of links to low-quality sites.

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Best SEO Link Building Guides, Techniques and Tools of 2010

Webbiquity

What types of linkbait are most effective at attracting natural links? 18 Examples of Awesome Viral Linkbait by Acquisition Engine. Sean McColgan showcases examples of exceptionally creative and successful linkbait videos, infographics and widgets. Which tactics do the “experts&# believe will work best in 2011?

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Best of 2008 (So Far) - Social Media Optimization, Part 1

WebMarketCentral

How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a. How Can Marketers Harness The Social Web? by NxtERA Marketing Blog Ex-Forrester VP Elana Anderson provides five strategies marketers can use to harness, rather than manage, the social web for the benefit of their brands.