B2B Memes

NOVEMBER 13, 2011

MUD day 13: In an interview in Foreign Policy , published on its website earlier this month, Wikipedia founder Jimmy Wales was asked if he’s shocked to hear that people, including journalists, “use Wikipedia all the time.” Wikipedia, I think, operates on this principle.

Wikipedia 100

Wikipedia Design Transparency Positioning 100

Biznology

MARCH 8, 2018

Contrast that to Wikipedia : not only is it easy to find content within the platform, Wikipedia articles are all over the first page in Google. Well, some of it is about the content itself, as my colleague and friend Charles Chesnut showed in his maiden post on this platform: The Wikipedia test for content marketing.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Moz

SEPTEMBER 10, 2019

Posted by Cyrus-Shepard Google shook up the SEO world by announcing big changes to how publishers should mark nofollow links. 14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute. Simply using "ugc" on paid links could presumably lead to a penalty.

Google 86

Google SEO Wikipedia Lead Scoring 86

The Forward Observer

JANUARY 26, 2024

Listen to the Interview… Links… Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan Philip Kotler (website) Milton Friedman (Wikipedia) Marketing 3.0: And, interesting fact – he’s 92 years old!

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

Martech

MARCH 25, 2024

Dig deeper: How one tech company is doing marketing without cookies Wikipedia was another winner, appearing in the top 20 for every category – including being the top or second-best performing domain in 11 categories examined. links appeared in SGE answers. On average: 10.75 unique domains were featured per answer.

Studies 79

Studies Paid Search Agency Google Product 79

Buzz Marketing for Technology

JUNE 23, 2008

From Wikipedia, the free encyclopedia. 3 External links. edit ] External links. [1] Retrieved from " [link] ". About Wikipedia. Contact Wikipedia. Donate to Wikipedia. What links here. Printable version Permanent link Cite this page. About Wikipedia. Cognitive apprenticeship.

Wikipedia 100

Wikipedia Privacy Policies Lead Ranking Copyright 100

Marketing Insider Group

FEBRUARY 22, 2021

Even the highest authority sites like Wikipedia and YouTube only make it into the high 90s. Use any existing rankings to keep people on your site with internal links, videos, graphics, and anything interesting you can think of. If hundreds of irrelevant or spammy sites link to yours, Google will flag your whole domain.

Domain 335

Domain Long Tail Marketing Content Keywords 335

Marketing Insider Group

OCTOBER 18, 2023

More Attention From Reputable Outlets A rich supply of high-quality content means other sites will link to you, dramatically boosting your SEO. So, avoid linking to Wikipedia, which uses anonymous posters and updates. However, you might find the site helpful to find links to verified sources.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

seo.co

JANUARY 1, 2023

When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly. They shouldn’t add links just for the sake of honoring the partnership.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

The Forward Observer

JANUARY 19, 2024

Schwartz Outliers: The Story of Success by Malcolm Gladwell Guthy-Renker (Wikipedia) Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade by Joe Sugarman Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson and John Forde What’s in It for Them?

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

DAGMAR Marketing

FEBRUARY 29, 2024

Since my curiosity got the better of me, I clicked on a city PAA, “Who were the early settlers of Winchester Virginia”: The answer provided to me was from Wikipedia (no surprise there). Now there is a new “Search for” link associated with the question I clicked and 2 additional PAAs for Winchester. But look again at the image above.

Google 52

Google Wikipedia SEO Features 52

The Forward Observer

NOVEMBER 10, 2023

Robert is also the co-host of the This Old Marketing Podcast with Joe Pulizzi, the founder of The Content Marketing Insitute. And, interesting facts – he is a former playwright and Hollywood screenwriter, and is a diehard Dallas Cowboys fan!

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Biznology

APRIL 26, 2012

Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. A link audit is best done manually. The first step to conducting a link audit is to use a tool like Link Diagnosis.

Link Building 80

Link Building Ad Building Wikipedia Press 80

Webbiquity

APRIL 3, 2018

That’s why Wikipedia pages often rank highly: they are viewed as highly credible and generally accurate because they are written by subject matter experts, then reviewed and edited by other subject matter experts. Which means links have to be earned. And the secret to earning links is…authenticity.

Keywords 248

Keywords SEO Wikipedia Fulfillment 248

Kevin Indig

AUGUST 28, 2023

Elon Musk VS Zuckerberg cage fight campaign got us massive links in The Independent, Daily Mail, and many more news websites.   Why Wikipedia? The Semrush report shows FAQ rich snippets present in the search results for Wikipedia’s keywords.

SERP 96

SERP FAQ Features Wikipedia 96

KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. Image / quote via SEO by the Sea.

Link Building 120

Link Building PR SEO Ad Building 120

Biznology

NOVEMBER 14, 2013

(Photo credit: Wikipedia). Link building has become a very significant part of search engine optimization (SEO). As more and more people turn to search engines for information on the web, SEO continues to grow in importance and so does link building. However, there are some potential link building opportunities to be found here.

Link Building 80

Link Building Ad Building Wikipedia Outreach 80

Biznology

JANUARY 16, 2014

(Photo credit: Wikipedia). Much like the SEO industry which encompasses it, link building is also continuously changing and evolving. One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. Increased Reach and Value for Links.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

B2B Marketing Directions

DECEMBER 31, 2023

What B2B Marketers Can Learn From Missing Bullet Holes " Source: Wikipedia This post focuses on the importance of avoiding selection bias when making decisions based on data. So, in case you missed any of them, here are three posts from this year that are worth reading as you start the new year.

Wikipedia 65

Wikipedia Custom Publishing Sample Validation 65

Biznology

OCTOBER 16, 2013

Photo credit: Wikipedia. This idea can be applied specifically to the SEO practice known as link building in which the aim is to get the most SEO value out of every link you build. Here is a list of three aspects to consider when building links in order to create a useful link for your website or blog.

Lead Scoring 80

Lead Scoring Lead Ranking Wikipedia Internet Marketing 80

Biznology

NOVEMBER 19, 2013

Like Reece’s, link-builders and content marketers need to combine forces because they’re two great tastes that taste great together. Link Builders are from Mars, Content Marketers are from Venus. Without the content marketers and copywriters, there’s no there there. The long and short of it: it all matters!

Content Marketing 80

Content Marketing Work Management Marketing Management Content 80

Biznology

JULY 25, 2012

Photo credit: Wikipedia. One important way that this trust is earned is through inbound links pointing to the website. The search engines view an inbound link as a kind of “vote.” If a website is linking back to content somewhere on your website, it must be valuable. Of course, not all inbound links are weighed the same.

Online Marketing 80

Online Marketing Link Building Wikipedia Lead Scoring 80

The Forward Observer

DECEMBER 29, 2023

And, interesting fact: Jay has the same birthday as Elvis Presley!

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

ViewPoint

JANUARY 10, 2018

According to Wikipedia: “a reader service card or bingo card" was a reply card inserted in a magazine and used by readers to request free samples and literature from businesses who advertised in the issue. This link takes to a blog on the topic that includes a video. A Story From Yesteryear About Reader Service (aka Bingo) Cards.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Scoring Lead Ranking 207

Moz

JANUARY 28, 2019

Posted by BritneyMuller In Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. Chapter 6: Link Building & Establishing Authority Turn up the volume. But what is a link, exactly? What are links? Links do that for search engines.

Link Building 51

Link Building Paid Content SEO Lead Scoring 51

KoMarketing Associates

FEBRUARY 10, 2021

Site Links. This information is pulled from data arrangements with Google partners, Wikipedia pages, and/or companies branded web pages (About Us, Leadership, Company Overview, etc.). Unlike Local Packs, Local Teasers show reviews and hours of operation, but they don’t include a direct link to the organization’s website.

SERP 295

SERP Features Google Top of Funnel 295

seo.co

JANUARY 18, 2022

For example, if a user searches for a specific movie, like the Wizard of Oz, Google will display a prominent box of information off to the right of its typical link-based search results. Search results merely listed a series of links to relevant pages, and almost inevitably, a user would click on at least one of those links.

SEO 105

SEO Google Optimization Lead Scoring 105

seo.co

JUNE 16, 2021

Backlinks are links from other sites back to yours. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Check to see if the publishers of the content in which your brand and products are mentioned have linked back to your site accordingly.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Links and anchor text. The quality of your links matter. And that’s exactly what you need for a successful SEO campaign.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Hubspot

NOVEMBER 7, 2019

Let's say I'm a Wikipedia editor, and I've recently written a page about zebras. Following the success of my Wikipedia page, I get an email in my inbox. Someone is reaching out to ask if I'll link to their fake news website. If I link to their page, they tell me they'll pay me $500.

SEO 67

SEO Google Wikipedia Lead Scoring 67

Envy

NOVEMBER 8, 2021

Several pieces of content that link together, all using keywords that relate to Kubernetes security are required, like on the diagram below. Links play a crucial role; you need them to tell search engines like Google that these pieces of content are connected in a topic cluster. Imagine you’re writing about ‘Kubernetes security’.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Biznology

JUNE 8, 2018

The primary way that a site gains authority is by publishing insightful, accurate, or definitive information in a compelling way, so that other people will want to link to it. It helps when you link to other authorities on the topics. And it helps even more when other authorities link to you. There are no shortcuts.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

Kevin Indig

OCTOBER 30, 2023

  Google News tools Google Discover tools More about JetOctopus GSC on steroids  [link] , Register for a free trial now at  my.jetoctopus.com   Brand combination searches make your site indispensable. Few sources on the web can provide such a high signal-to-noise ratio (Wikipedia is another).   Countries.

Brand Identity 106

Brand Identity Branding CTR API 106

ClearVoice

FEBRUARY 4, 2020

How will you ever get your service pages to rank if you don’t have content worth linking to? But if you invest your time in content, if you share your expertise, then your website has something to learn from, link to, subscribe to and share. It’s the mini-version of Wikipedia for your industry. It doesn’t sell. It teaches.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

KoMarketing Associates

JUNE 26, 2018

Cross-links to applicable solutions, web page references, and social media assets should also be applied where appropriate and allowable. Don’t forget to cross-link to key organizational information (company web pages) as well as make reference to other social media profiles and pages. Social Media Assets.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

Envy

MAY 2, 2019

Consider Wikipedia as a great example of pillar page content. Wikipedia pages are long form, detailed, and link to many other connected topics. In order to keep them relevant, Wikipedia constantly updates their pillar pages with new content.

Top of Funnel 107

Top of Funnel B2B Marketing Marketing Strategy Marketing & Strategy 107

Marketing Interactions

SEPTEMBER 14, 2021

According to Wikipedia , “A leap of faith , in its most commonly used meaning, is the act of believing in or accepting something outside the boundaries of reason.” Go check all the “see also” links on your website and make sure they match up in context to eliminate any existing leaps of faith currently on your website.

B2B 149

B2B Marketing Qualified Leads Lead Ranking Content 149