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Friday, December 4, 2009
I recently received a question from a Marketo customer about best use of links in emails. Essentially, the customer wanted to know how and when to put links in an email communication to a prospect. link should be identifiable to the email reader by the color and because it is underlined. Example: [link].
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Wednesday, July 14, 2010
Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Search engines look at on-site factors to determine relevance, but at external links to gauge authority.
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Tuesday, June 5, 2007
URL redirects can be used to help track traffic going to a particular webpage. An URL redirect enables you to go to the same page with various URLs. These URLs can be provided to journalists, embedded in a press release, or included on blog postings, enabling you to measure traffic to your client's website.
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Wednesday, September 30, 2009
When you’re the marketer or copywriter or Agency social media guru charged with fitting key messages and a link into Twitter dress, a huge amount, I’ll venture. Depending on what shorten URL service you now use, significant keystrokes are likely yours for the picking. URL native support just makes life easier. Or not.
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Thursday, August 6, 2009
Any business using Twitter , Facebook , or other social media knows that short URLs are a great way for people to share your links without taking up all of the characters available in the message. Instead of me trying to tweet this full URL, [link] , which eats up 69 of my 140 characters, I can use a service like bit.ly
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Thursday, March 12, 2009
A link can be worth £100 ($139) or it can be worth 1p (1¢). came across the following question on LinkedIn today and thought it perfectly illustrated the question “What is a link worth?” Here’s My Answer: Depending on the types of links this service gets, £100 can be a great deal or a waste of money.
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Thursday, March 12, 2009
A link can be worth £100 ($139) or it can be worth 1p (1¢). came across the following question on LinkedIn today and thought it perfectly illustrated the question “What is a link worth?”. Here’s My Answer: Depending on the types of links this service gets, £100 can be a great deal or a waste of money.
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Tuesday, August 4, 2009
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. Twitter made the URL shorteners popular, like tinyURL and bit.ly.
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Tuesday, July 27, 2010
Today, Genius.com announced that Genius URLs, which are shortened URLS that can be inserted into any social media conversation- or even Google AdWord, can be branded making it the first marketing automation company to offer this service. Want to learn more about branded URLs? Why is this a big deal? Click here. Tweet This!
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Monday, August 3, 2009
Things like: does your signature line include links to things like Twitter or LinkedIn or Facebook? Type in (copy/past) into the Hyperlink screen address field your Twitter account URL. . Send a “test” email to yourself to assure that the links are hot and working. . Enjoy the read, please subscribe to my RSS feed , or.
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