Biznology

MAY 19, 2014

22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. Recent Google algorithm changes underscore how SEO and social media are inextricably linked. 28% say social media sites e.g. That’s a big mistake.

Social Media 80

Social Media SEO Media Youtube 80

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Social Media 261

Social Media Social Marketing Media Content Marketing 261

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

The Point

OCTOBER 21, 2009

In “Emails Gone Viral: Measuring “Share to Social” Performance” , Silverpop provides compelling data that suggests adding social links to emails can have a significant effect on email reach (views), click-through, and response. conversely, and as Silverpop acknowledges, social sharing is a relatively new phenomenon.

Landing Pages 100

Landing Pages Lead Nurturing Demand Generation Click Rate 100

Trade Press Services Newsletter

APRIL 4, 2024

Some common goals for appearing on a podcast include networking and building relationships, creating content for your website and social media, boosting your personal brand, increasing visibility, and driving awareness around a specific topic. If you have a robust email list, consider sending an email blast with a link to the episode.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

The Forward Observer

MARCH 8, 2024

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. With this book, social media managers will future-proof the online presence of any organization.

Social Media 161

Social Media Resource Management Organization Social Marketing 161

Marketing Insider Group

OCTOBER 5, 2023

There is an observation in social media called “ Participation Inequality ” or the “ 1% rule ” that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. But the fact is, the large majority of marketers are still not active in social media.

Social Media 200

Social Media Media Twitter ROI 200

Convince & Convert

DECEMBER 15, 2023

User behavior is changing, and studies show that around 31% of consumers use social media channels to find answers to their queries. If you’re growing your business and footprint online, this is the best time to understand social media SEO. What is social media SEO? Take a look at his headline: 2.

Social Media 154

Social Media SEO Cost Per Click Media 154

The Forward Observer

MARCH 1, 2024

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Webbiquity

AUGUST 1, 2023

Social Media Profiles and Activity Depending on the nature of the site, its target market, and overall strategy, either create new social media profiles linked to the site, or at least announce the site from existing social media accounts. Sites like Inc., Slate, and Thrive Global regularly publish syndicated content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

NOVEMBER 8, 2022

How many external links and backlinks are included? More than 50% of content in social media news feeds comes directly from peers. Image Source: Sprout Social. Failing to Focus on Link Building. Link building provides your readers with references and enhances credibility. Is there value in recreating this content?

Marketing Budget Creation 311

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 311

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 94

Social Media SEO Optimization Media 94

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” Automatically catch email errors with 24/7 Link Monitoring in Litmus Email Guardian Email Guardian monitors every email—and every link—so you don’t have to. Your heart drops. Your career flashes before your eyes.

Email Marketing 110

Email Marketing Work Management Marketing Management Paid Search Agency 110

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Launch Marketing

APRIL 10, 2024

Social media has become an important marketing channel for B2B startups. Social media has become a staple of every marketer’s toolbox, and it is a key component to the success of B2B startups. We break down four benefits of social media marketing for startups and provide some useful tips to navigate it successfully.

Startups 62

Startups Social Media Social Marketing B2B Marketing 62

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Linkedin 99

Linkedin Analytics Work Management Marketing Management 99

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. And besides that, most sites only offer no-follow links. Quick Jump Links.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. And one of the biggest questions we’ve seen about LinkedIn content is whether or not you should put links in your posts, or in the first comment. We were curious too: why put the link in comments on LinkedIn? Why put the link in comments in LinkedIn posts?

Linkedin 104

Linkedin Ad Frequency Social Media Marketing Analytics Tools 104

Convince & Convert

JULY 14, 2021

This will: Improve internal linking of the website (every seasonality-based post would link to related products). Finally, allow you to publish timely social media updates (with relevant hashtags) even when there are no big holidays coming. Instagram doesn’t allow clickable links within updates. Focus on Consistency.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Top Rank Marketing

DECEMBER 20, 2023

These are just a few statistics to get you to start considering this channel for your social media content calendar. Let’s take a look at the advantages and changes that are making pinning a thing that social media savvy organizations should be doing regularly. When you pin, it’s a best practice to include a link back to the source.

Paid Content 112

Paid Content Search Marketing Promotion Advertising Agencies 112

Unbounce

MARCH 22, 2022

That’s where a simple, tiny tool like an anchor link comes in handy. An anchor link lets a visitor jump between sections of a page. Not only that, but anchor links can also help nudge your visitors along in the conversion process. Not only that, but anchor links can also help nudge your visitors along in the conversion process.

Landing Pages 145

Landing Pages Lead Capture User-Generated Content Lead Scoring 145

Top Rank Marketing

FEBRUARY 19, 2024

Don’t make “virality” a goal on LinkedIn It’s easy to see the appeal for brands in having a post or piece of content go viral on social media. Source ) Avoid using outbound links when possible I mentioned earlier that a primary objective of LinkedIn’s algorithm is keeping users on the platform.

Linkedin 89

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 89

Adobe Experience Cloud Blog

AUGUST 30, 2011

The fact is – “social” has become inextricably linked to business. The key social principles of connectivity, openness , and engagement are also core to Revenue Performance Management (RPM) , the powerful new business strategy and process that is reinventing sales and marketing on a global scale. 71 percent of U.S.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Quick Links: 6 Common Social Media Security Risks.

Social Media 126

Social Media Phishing Marketing Management Media 126

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. This is called a link-building strategy.

SEO 137

SEO Content Marketing Long Tail Marketing Tips 137

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 81

Social Media Media B2B Advertising Agencies 81

Optinmonster

FEBRUARY 2, 2024

In this post, I’m going to cover some awesome ways you can use social media and your existing website to grow your email list for free. CTAs are clickable buttons and linked text that encourage users to take an action. How to Generate an Email List for Free With Social Media 1. Add a CTA to Your Bio 2.

Ad Building 78

Ad Building Paid Search Agency Social Media Ideal Customer Profiles 78

Buffer

APRIL 3, 2023

If you work in social media, it’s nothing new to adapt and change your strategy based on the ever-changing algorithms and the rise and fall of social networks. The latest wave for social media marketers and creators is that TikTok might be banned in the U.S. Here we go again. Who else was on Vine?

Social Media 98

Social Media Social Networks Network Marketing Marketing & Strategy 98

Martech

SEPTEMBER 18, 2023

Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools. To more easily create social media posts from blog content, the AI assistant (beta) can quickly summarize and suggest social post content for all channels.

Top of Funnel 122

Top of Funnel Forecasting SMS Work Management 122

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. Social commerce creates shopping experiences without ever taking customers out of the app. Right now, social commerce is an $89.4

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Lenny's Newsletter

SEPTEMBER 7, 2023

Eight years later, as Senior Director of Marketing, she continues to lead Figma’s bottom-up growth motion, along with community, events, social, advocacy, and Figma for education. Find the transcript for this episode and all past episodes at: [link]. Today’s transcript will be live by 8 a.m. Tough Conversations.

Marketing Analytics Tools 112

Marketing Analytics Tools Lead Ranking Startups Linkedin 112

Hubspot

JUNE 6, 2014

When I get that urge to share stuff, the first thing I do is glance quickly around the website for social sharing links so I can pass on whatever I''m reading with just the click of a button. But when the social sharing buttons aren''t there, well. What Are Social Sharing Links? Meet the Share Link Generator.

Social Networks 28

Social Networks Tips Social Media Twitter 28

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility. What are Social Signals?

SEO 107

SEO Peer-to-peer Paid Search Agency Lead Scoring 107

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships.

B2B Thought Leadership 136

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 136

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Like other social media sites, LinkedIn attracts professionals from various industries. Commit to a consistent posting schedule that links back to your site. It makes sense. The difference?

B2B Marketing 122

B2B Marketing B2B Planning B2B Thought Leadership 122