Marketing Insider Group

OCTOBER 16, 2023

Buffer Image Source: Buffer Buffer is a social media management tool that allows users to schedule, publish, and analyze their posts across multiple social media platforms. It’s designed to help individuals, businesses, and teams manage and streamline their social media activities. Social media toolkit.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Marketing Insider Group

MAY 15, 2023

This can include many strategies you’ve likely already heard of, like: Email marketing Search engine optimization (SEO) Content marketing Live events Social media Image Source: 99 Firms Simply put, digital marketing utilizes various online tactics to reach and engage with other businesses, ultimately convincing them to buy your products or services.

B2B Marketing 314

B2B Marketing B2B Buyer Personas Mobile Advertising 314

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. These practices can help you expand your online business while providing your customers with more control of their buying experience. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 101

Social Media SEO Optimization Media 101

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

SmartBrief - Marketing

MARCH 7, 2024

One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels. Dark social media refers to the private sharing of content through channels such as Facebook groups, Instagram DMs and WhatsApp messages.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Unbounce

JUNE 28, 2022

More people are shopping online than ever before. Online sales are expected to make up 22.3% A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. of retail sales overall by 2023.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Stevens & Tate

MARCH 27, 2023

Social media has become a critical part of our lives, and businesses are taking notice. One key social media aspect often overlooked is its impact on SEO. Over the years, social signals have significantly impacted search engine (SE) rankings, and ignoring them could hurt your site’s visibility. What are Social Signals?

SEO 115

SEO Peer-to-peer Paid Search Agency Lead Scoring 115

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. And besides that, most sites only offer no-follow links. Quick Jump Links.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Webinar Metrics 103

Webinar Metrics Tips Marketing AI Social Media 103

Martech

APRIL 18, 2024

Since he’d taken my online course on GA4, my former student asked me, “How will the change to key events impact my metrics and reporting? But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” “A key event is an event that you mark as important to your business.

Merchandising 96

Merchandising Marketing Analytics Tools Conversion Lead Ranking 96

Go Beyond SEO

JANUARY 23, 2024

At its core, search engine optimization (SEO) is our secret sauce for elevating a brand’s visibility online. When discussing growing an online presence, we’re talking about the intricate dance between websites, search engines, and the billions of queries people type daily.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Navigate the Channel

NOVEMBER 6, 2023

This type of content can have a positive effect on your SEO efforts by increasing page views, links, and long-term visibility. Use social media to promote your content No matter how much amazing content you publish on your website—it won’t do you any good if no one can find it.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Martech

FEBRUARY 1, 2023

After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels. Old online marketing links with UTM parameters are no longer being categorized the same way. The new ones include: Paid Social.

Tagging 119

Tagging CPC Cost Per Click Campaigns 119

Martech

APRIL 2, 2024

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Like other social media sites, LinkedIn attracts professionals from various industries. How many references can you find where other people are talking about these creators online? It makes sense.

B2B Marketing 118

B2B Marketing B2B Planning B2B Thought Leadership 118

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Optinmonster

MAY 16, 2023

It includes different techniques and strategies to build your online reputation, generate quality backlinks, and boost your brand’s presence across the web. Increased Website Visibility Off-page SEO techniques, such as social media marketing and influencer outreach, can significantly expand your website’s reach and visibility.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Contently

MARCH 14, 2023

Search engine optimization (SEO) is one of the keys to online success. In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. This is called a link-building strategy. That’s roughly one link for every 200 words.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights.

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

RebelMouse

OCTOBER 5, 2023

The Challenges of Manual Content Delivery The traditional method of delivering related content involves human editors and writers using their judgment and editorial processes to link articles and web pages that are relevant to the primary topic. This limits the ability to personalize content to what users currently want.

Marketing AI 103

Marketing AI Content Work Management Loyalty 103

Koroberi

APRIL 9, 2024

In fact, B2B buyers spend the highest percentage of their buying journey (27%) researching online independently ( Gartner, 2019 ), making search engine optimization (SEO) vital for driving awareness, interest and consideration of your business among prospects. Ready to elevate your brand’s online presence?

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Optinmonster

FEBRUARY 2, 2024

Building an email list from scratch is hard work, especially when you’re already busy building your online store , creating content, and providing customer support. In this post, I’m going to cover some awesome ways you can use social media and your existing website to grow your email list for free. Add a CTA to Your Bio 2.

Ad Building 78

Ad Building Paid Search Agency Social Media User-Generated Content 78

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Advertising Agencies 104

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 104

Sprout Social

SEPTEMBER 21, 2022

Social media shopping apps. Online marketplaces connect shoppers to sellers. Amazon is one of the biggest online marketplaces in the world. Their mobile app makes it easy to shop on the go, and features like price comparisons, personalized ads, discounts and sales enable a world-class online shopping experience.

Best Practices 125

Best Practices Amazon Youtube Ad Exchange 125

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. There have been starts and stops along the way, but we are now seeing social media being used strategically. Here’s a list of key things CEOs should know about social media in business marketing. Is it important?

Social Media 80

Social Media Media B2B Advertising Agencies 80

SocialPilot

DECEMBER 6, 2023

Why should a business get you to consult on their social media strategy? Let’s face it, in this day and age they’re also likely to check your social media channels. This gives you credibility, articles to share and makes you discoverable online. Even networking on social media is a great way to create your own brand.

Personalization 89

Personalization Brand Identity Branding Tips 89

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. And it may be spilling over into B2B.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Sprout Social

APRIL 6, 2022

Today, ecommerce has become an almost daily occurrence — a trend quickly evolving into social commerce. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. How social commerce is changing the game. What are Facebook Shops and how do they work?

Facebook 111

Facebook Examples Brand Identity Branding 111

Optinmonster

JANUARY 29, 2024

Include any paid promotions, like PPC advertising and social advertising , as well as promotion through other media channels. Sometimes, there’s a clear link between content and revenue, like when people read a piece of content and then click on your call to action to buy something.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Oktopost

NOVEMBER 30, 2023

Dark social may sound sinister, but in reality, it’s one of the most common occurrences in our everyday lives. If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Top Rank Marketing

AUGUST 18, 2023

The post Elevate B2B Marketing News Weekly Roundup: B2B Events Thrive, LinkedIn Adds Top Skills, & Google Business Gets Social Links appeared first on B2B Marketing Blog - TopRank®. percent during November to 13 percent, according to recently-released data.

B2B Marketing 89

B2B Marketing Linkedin B2B Social Marketing 89

seo.co

FEBRUARY 8, 2023

The online marketing and SEO industry is a highly competitive arena. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). SEO is the process of improving the online visibility of a website in a search engine’s organic section.

Paid Search Agency 98

Paid Search Agency SEO Companies Work Management 98

SocialPilot

FEBRUARY 26, 2024

LinkedIn expert Neil Patel once said, “ LinkedIn is no longer an online resume. One thing that keeps us hooked to our social media feed for hours is how personalized it is. To stop irrelevant content from going viral, LinkedIn has refined its algorithms to better suit the B2B social networking environment.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Stevens & Tate

SEPTEMBER 9, 2022

Make It Easier To Be Found Online. Setting up a website is the first step toward being found online. They are likely to start their research online before they even know who you are. If you don’t have a website or pages on social networks, odds are they will stumble upon your competitors instead.

Inbound Marketing 96

Inbound Marketing Advertising Agencies Top of Funnel Multi-Channel 96

Sharpspring

OCTOBER 11, 2021

Social listening matters! These days, brand monitoring and social listening is something that can and should be automated. No need to search Google or Twitter every day to learn who is talking about you online. Let’s take a look at a few: Engage with Customers on Social Media (And Sell More).

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125