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Friday, December 4, 2009
I recently received a question from a Marketo customer about best use of links in emails. Essentially, the customer wanted to know how and when to put links in an email communication to a prospect. Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing:
Links should be easy to identify and clearly labeled.
A
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Friday, September 25, 2009
There’s an easy way to start and that’s to use email marketing and create a newsletter. While drip email campaign can be highly personalized and trigger-driven, a newsletter is sent out periodically to your entire database, or to a segment of your database.
Here are 10 tips to create a high-impact email newsletter.
At yesterday’s Marketing Sherpa B2B Marketing Summit they echoed the themes addressed in last month’s Genius.com Content Marketing webinar where Ardath Albee made the case for creating contagious content and mapping this content to the buying stage.
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Sunday, July 23, 2006
While blogs and newsletters seem different, Mark White over at Better Buisness Blogging points out ways that you can leverage both newsletters and blogs in your marketing efforts . His ideas include: Advertising yoiur newsletter on your blog Use content that was created in your blog on your newsletter (this one was brilliant). I would also recommend: Driving people to You could even re-purpose blog content for other purposes. For example "Google is headed for its downfall...
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Monday, July 27, 2009
0160; Newsletters are typically v ery time consuming to create and calculating the return can be difficult. While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys. 0160; Here are some metrics to help understand the value of a newsletters to your organization.
The basics:
Understanding the value of your B2B newslet ter can be tricky for m an y mark eters.
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Tuesday, November 11, 2008
Lead Nurturing: Triggered Emails, Newsletters and Webinars (blog
post) comments, tips, and links to make this resource as useful as possibl There is an amazing amount of great content about B2B
marketing marketing out there, ranging from trends in demand generation
to to
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Monday, October 23, 2006
Does your company have an email newsletter? What typically happens to these email newsletters after you hit the "send" button? For Heavens Sake Don't Waste Your Great Content Your marketing team has worked hard on your email newsletter. All of that great content could actually drive people to your website and generate new leads as people will be searching for content contained within your newsletters. If you do, then you've decided that your company has something to say and is committed to producing high quality content that is valuable to your customers and potential customers.
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Monday, February 15, 2010
When you publish a monthly print or electronic newsletter that targets an important audience segment, you probably invest heavily in generating the content that will make this newsletter relevant and valuable to its readers. But you can do much more to make that newsletter and its content work harder for your organization. Think outside That is obviously critical. How?
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Thursday, June 25, 2009
Newsletters, we’ve all seen them. Our inboxes are filled daily with newsletters from just about anyone who claims to be someone. Without doubt, a well written newsletter grabs attention and generates interest. We click on the links because we want to learn more. But what about We have been captivated. What are they doing wrong?
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Thursday, July 30, 2009
Newsletters delivered via email are a staple for many B2B companies. These e-newsletters usually contain titles, descriptions and links to several articles, perhaps an executive column, a customer spotlight, an invitation to a webinar or a white paper download and any product or company news at hand. The problem I see with many company newsletters is that they're instantly forgettable. My brain goes to "blah, blah, blah" when I see them in the preview pane of my inbox. What may be keeping your newsletters from performing is the lack of strategy applied
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Tuesday, July 14, 2009
That would mean that activities like website visits or downloads could be linked to only one of the profiles. The traditional way of doing this is to send a monthly email newsletter. Prospects will receive several emails that link to information that is relevant for them specifically. This is episode 3 of the 4 steps to successful lead management : how to nurture and score leads. These are all 4 steps:
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