Everything Technology Marketing

FEBRUARY 26, 2013

Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

MAY 30, 2012

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. Thank you for participating in the B2B Content Marketing survey!

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing B2B 100

Everything Technology Marketing

JUNE 19, 2010

We are currently conducting a social media survey among B2B marketing professionals, and one of the questions is aimed at better understanding what activities marketing teams are doing more or less of than 3 years ago. Please feel free to share the link with your B2B marketing colleagues and friends - here is the link to forward: [link].

Customer Surveys 100

Customer Surveys Tactics B2B Marketing Webinar Metrics 100

Everything Technology Marketing

MARCH 25, 2014

PS: Many thanks to IDG Enterprise for sponsoring this research: IDG Enterprise | [link] IDG Enterprise Alliance Marketing Services (AMS) provides leading-edge converged marketing solutions, enabling tech marketers to create, elevate and communicate the value of their partnerships. Thanks to everyone who participated in the survey.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Everything Technology Marketing

JULY 17, 2013

If you are producing high value content, it is much more likely to spread in social media, attract links from other websites, and rank well in Google. All of these lead to more web visitors through social media and SEO. It is through content that many other online marketing channels flow best.

Webinar Metrics 100

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 100

Everything Technology Marketing

DECEMBER 8, 2009

This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ). How are you managing marketing in your organization?

Planning 100

Planning Budget Programs Marketing Management Paid Search Agency 100

Everything Technology Marketing

MARCH 27, 2010

Customer data exists in a number of disparate systems, such as your web analytics tool, your social media monitoring tool, customer feedback and surveys, and your marketing campaign automation tool. The integration of all your customer data into the customer data management system.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

APRIL 14, 2010

No wonder you get a culture clash between marketing, often focused on activities without clear link to the bottom line, and sales determined to make quota by selling product. Contrast this with your sales organization - typically the most measured and performance oriented part of the company.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

MAY 9, 2012

While further optimization can yield some marginal improvements in rankings, B2B marketers have shifted their focus to offsite tactics such as back links on quality sites to deliver a significant impact on rankings and traffic. And is anybody really surprised that Google+ has the biggest impact on Google rankings? Check it out:

Social Media 100

Social Media Media Vendors Paid Search Agency 100