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The Point
JUNE 14, 2011
A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Quite apart from the merits of their technology, Marketo does indeed have a reputation for (to borrow a time-worn phrase): eating their own dog food.
The Point
JANUARY 21, 2020
A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Effectiveness. Design Capability.
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The Point
OCTOBER 14, 2010
Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Adding a campaign-specific unsubscribe link to outbound emails can help avoid eliminating names from the opt-in pool together. Marketo has more than 300 content assets on offer on its Website.).
The Point
FEBRUARY 27, 2018
If you use a marketing automation platform such as Marketo , that software will track anonymous visitors to your Website by capturing their IP address and other information by means of a browser cookie. In addition, you can also include a “Do Not Track” button or link on your privacy policy page. Set Up a Subscription Center.
The Point
FEBRUARY 11, 2014
Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. HS] I notice that you integrate with some of the leading marketing automation vendors, including Marketo and Act-On. HS] Thanks Paul!
The Point
MAY 14, 2013
In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Marketo Summit – Free Beer, Gold for Everyone!”.
The Point
DECEMBER 16, 2013
Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. I doubt it. What do you think?
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