LeadSloth

OCTOBER 15, 2010

At this week’s Marketo Summit , I realized we’re right in the middle of B2B Marketing Event Season. In this post I’m giving a short impression of the Marketo Summit. The Marketo User Summit was BIG: 600 customers and partners were attending. Marketo University. Global Marketo Roll-Out.

Marketo 100

Marketo Impressions Forrester Eloqua 100

LeadSloth

AUGUST 4, 2009

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. Tags: Social Media ardath albee campaign measurement genius.com gurl lead source marketing roi marketo tracking url url shortener visitor tracking. Lead Source Measurement Needs Improvement.

Social Media 100

Social Media ROI Media Leads 100

LeadSloth

OCTOBER 4, 2009

However, there are also many different perspectives, and it’s not always easy to link them together. Marketo (booth 6). However, there are also many different perspectives, and it’s not always easy to link them together. Marketo (booth 6). This ensures that you get lots of real-life advice. Hubspot (booth 16).

Manticore 100

Manticore B2B Marketing Marketing Management Marketing Automation Services 100

LeadSloth

AUGUST 11, 2009

Terry: For the most part, clients use Salesforce-for-AdWords, which is a very elegant way to link leads with valuable AdWords data like keyword, search term, campaign, etc. For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

LeadSloth

AUGUST 26, 2010

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. This is either done by analyzing the HTTP referrer or by posting a tracking link on the Social Networks. And that’s exactly what Marketo announced.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

JUNE 23, 2009

SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Link building : get high-quality links back to your site.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

LeadSloth

JUNE 30, 2009

The alternative to a Marketing Automation system is a hodgepodge of specialized systems, such as email marketing and form building tools (see also Maria Pergolino’s post on the Marketo blog ). Link building : which sites have you asked to link back to your site? Who is in Charge of Marketing ROI?

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Automation 100