KoMarketing Associates

AUGUST 23, 2016

Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well. However, Marketo seems to have found a sweet spot by posting unique, comical and industry related graphics that professionals will find charismatic and even inspirational at times.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. My colleague Justina just wrote about how B2B marketers can leverage social media for SEO link building and content visibility. Overall inbound links acquired via social media activity. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

JUNE 8, 2012

The infographic is meant to offer some suggestions and the post referenced below adds additional links and related resources. Which is better for B2B marketing? Source: B2B Marketing: Facebook vs. LinkedIn Return to the Top. How B2B Marketers Are Scoring Big with Social Media.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

KoMarketing Associates

JULY 24, 2018

And even mighty Marketo earned itself 34 percent more leads by testing the length of their forms. Immediately after someone has filled out this lead gen form, they get their gated content via a link in an email. These questions have multiple choice answers, and each answer is a link. How many fields should your forms have?

Lead Generation 168

Lead Generation Optimization Generation Opt-out 168

KoMarketing Associates

JULY 2, 2019

For these forms, businesses generally rely on a third-party marketing automation system like Marketo or HubSpot. Once you can link metrics that illustrate a customer’s entire journey, you can finally dial-up campaigns that actually work, and turn off the ones that don’t yield bankable results.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120