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What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?

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Essentially, users upload or integrate content libraries with the chatbot, and the chatbots can then offer up content rather than just text-based answers or links. Drift has the benefit of being more agnostic to CRMs and MAPs, so for Marketo and non-Salesforce CRM users, Qualified is basically a non-starter at this point.

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The End of Forms as We Know It

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You probably have heard the term Progressive Profiling before (especially if you’re a Marketo user ) and you’ve likely heard about it in the context of form functionality. When a user clicks on their selection, it gets recorded by Inside (via pre-set parameters on the link that’s clicked).

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Follow Up – My 2014 Content Marketing Predictions

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” The marketing technology subject is as hot as ever, with Scott Brinker co-authoring an article on the topic recently in Harvard Business Review ( The Rise of the Chief Marketing Technologist ) and Phil Fernandez (CEO, Marketo) and other technology CEOs starting a new movement focused on User-Centric IT ( IT. Marketing’s Friend.

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6 Components of a Perpetual Demand Generation Program

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In Marketo, the platform I have the most experience in, this is your Revenue Cycle Modeler. How are your automated outbound nurturing efforts technically structured in Marketo? Test emails should be sent to designated members of your team, who double-check for any broken links, formatting issues, etc.