What Does Drift’s Re-Positioning as a “Buyer Engagement Platform” Mean for New and Existing Users?
ANNUITAS
NOVEMBER 22, 2023
Essentially, users upload or integrate content libraries with the chatbot, and the chatbots can then offer up content rather than just text-based answers or links. Drift has the benefit of being more agnostic to CRMs and MAPs, so for Marketo and non-Salesforce CRM users, Qualified is basically a non-starter at this point.
Let's personalize your content