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Happy 10th Birthday, Marketo!

Modern B2B Marketing

Author: Sanjay Dholakia Ten years ago this month, Phil Fernandez, David Morandi, and Jon Miller founded Marketo with one idea: to create a new kind of enterprise software company, one dedicated solely to the needs and mission of today’s marketing professional. Thank you for helping Marketo make the last decade so special. Here’s to the next 10! Modern Marketing b2b Consumer

“Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn

Modern B2B Marketing

Author: Chandar Pattabhiram We’re just about to kick-off Day 3—the final day—of the Marketo Marketing Nation™ Summit 2015. By utilizing Marketo’s integration with LinkedIn’s Lead Accelerator, marketers can now tell a story in a personal and consistent way across channels as the customer or prospect continues to embark on a relationship with a brand. It’s been a great event so far.

Marketo Goes to College

Modern B2B Marketing

Today, Marketo announced that they’re standing up for the next generation of marketers. Partnering with Cal Poly’s Orfalea College of Business , Marketo will be helping to prepare undergrads for this new world of marketing. Students will also have access to Marketo’s customer engagement platform to complete their assignments, and to practice the techniques they learn.

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s  Engagement Marketing Platform  is now connected to Google Analytics. Let me break down what this means for you.

Evangelizing a Content Marketing Program

in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. really a hard-wired link to your audience. That link between distribution and key metrics is. All rights reserved. Introduction 4 II. Why This Guide 6 III. Instead, most.

Marketo Announces Japan Expansion

Modern B2B Marketing

And in our short history, it sure seems like people want Marketo. First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. Needless to say, that shift plays right into Marketo’s hands. Read the full press release on Marketo’s Japanese expansion here.

The Missing Link Between Media and Marketing

Buzz Marketing for Technology

Integration between the two is a critical missing link. Once you decide to directly inject prospect data from your third party media sources, it becomes essential that the media-driven data you’ve paid for is validated, cleansed and formatted for your marketing systems (Eloqua, Marketo, Salesforce, Pardot, etc.). Taking action on the missing link is a necessity.

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Texts From Marketo: Starting Our Story From Page 1

Modern B2B Marketing

At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. We realize that some people may not know what we mean when we say that Marketo is the “best in class engagement marketing platform”. Texts From Marketo. Author: Shanna Cook I’m not reinventing social, I’m just going back to page 1.

[Infographic] The Marketo(er’s) Guide to SXSW

Modern B2B Marketing

This year, Marketo is going big. We are hosting 10+ sessions featuring marketing thought leaders from organizations like My Fitness Pal, The Economist, Kaiser Permanente, Mashable, and of course, Marketo! And to learn more about what Marketo has in store for SXSW check out our microsite. Author: Dayna Rothman We can’t wait for SXSW! View the infographic in a new window here.

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2 It’s time to finally break down these silos.

Marketo Data Tells Us: Which Channel Wins More, Faster

Modern B2B Marketing

So in this fourth blog in the Marketo Institute series, we’re going to look at the next two channel pipeline metrics: win rate and velocity. This image shows win rate across all channels (all Marketo customers). This image shows velocity across all channels (all Marketo customers). The Happy Marketing-to-Sales Handoff. Sales: “Those leads were garbage.”. The Need for Speed.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. comprehensive and authoritative; something that people link to and return. B2B Marketing. know which half."

Prepare for 2015 with Marketo’s Marketing Predictions

Modern B2B Marketing

To answer this question, we caught up with Marketo’s internal thought leaders to hear about the changes they anticipate in the coming year and how they think marketers can prepare. Download the Marketing Predictions slide deck and jumpstart your 2015 preparations: Marketo’s 2015 Marketing Predictions from Marketo. Instead, the marketer will drive the relationship.

The Economist & Marketo: Figuring Out The Next Era of Marketing

Modern B2B Marketing

To help provide a few guideposts, Marketo and the Economist Intelligence Unit have teamed up to see if we can jointly help marketers everywhere navigate this new era.  We have talked to some of the brightest minds in marketing around the globe, surveying marketers at companies of all sizes and shapes. Author: Sanjay Dholakia “What a long, strange trip it has been…”. Well, maybe a little.

Marketo Data Tells Us: Which Type of Emails Have the Highest Conversion Rates?

Modern B2B Marketing

Introducing Marketo Institute. Marketo Institute was started in 2014 by Marketo Co-founder Jon Miller. His vision was to gather data across all Marketo customers and provide marketers with fact-based insights and data-driven best practices to help them succeed in an ever-changing digital world. This scene often feels too familiar: You: Yes! Your Boss: Is that good?

Marketo Data Tells Us: Marketing Stats That Will Blow Your Mind

Modern B2B Marketing

Author: Johnny Cheng In my role at Marketo over the past few months, I’ve had the pleasure of paging through mounds of enticing Marketo data. have seen some absolutely outstanding stats from some of Marketo’s top customers—stats covering everything from email sends to opportunities sourced. These stats show us how far marketers can take their marketing programs and campaigns.

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B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. comprehensive and authoritative; something that people link to and return. B2B Marketing. know which half."

Introducing Marketo’s Email Lookbook for Spring/Summer 2014

Modern B2B Marketing

Introducing Marketo’s Email Lookbook for Spring/Summer 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. We highlight emails that are creative, inspiring, and beg to be opened! Timely Content. Multimedia.

Marketo Data Tells Us: Which Industry Has the Best Email Performance?

Modern B2B Marketing

know I sound like a broken record, but despite its proven success at Marketo and beyond, there are still plenty of email marketers that don’t realize the potential of trigger emails. Marketo Data Tells Us: Which Industry Has the Best Email Performance? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The numbers are in and the wait is over!

Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?

Modern B2B Marketing

It’s me, Johnny, with your next blog from the Marketo Institute! The chart below represents average conversion rate (from lead to opportunity) by acquisition channel across all Marketo customers. And as we’ll see in an upcoming Marketo Institute blog, emails and nurture both have amazing ROI for multi-touch attribution after you’ve acquired the lead. Takeaway? Not sure?

Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?

Modern B2B Marketing

Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Email Myth #1.

B2B Marketing Trends for 2016

better job of linking their efforts to measurable business results. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. comprehensive and authoritative; something that people link to and return. B2B Marketing. know which half."

How to Bring Your Marketo Organization into a Multi-Touch Attribution World

bizible

Who is going tag links with utm parameters, who sets up the email campaign, who is launching the campaign on social? There needs to be individuals in the organization who will say, hey we need to tag links because then you’ll get credit for all the leads you’re bringing in. And also those who will keep everyone on track by pointing out when links haven’t been tagged. Strategy.

Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Taken together, Facebook and Marketo have made this a lot easier. Allow me to explain what these integrations mean…. But how?

Big deals for Marketo and Demandware, but what do they mean?

chiefmartech

Two billion-dollar M&A deals: Marketo was acquired by private equity firm Vista Equity Partners for $1.79 Marketo’s deal isn’t industry consolidation — at least not yet. Let’s start with Marketo. Marketo’s acquisition by Vista is not “consolidation.” Enabling key Marketo employees to start new ventures (unintentionally).

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Marketo Data Tells Us: What Can Marketers Learn from the Golden Ratio?

Modern B2B Marketing

Marketo Data Tells Us: What Can Marketers Learn from the Golden Ratio? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: What Can Marketers Learn from the Golden Ratio? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is the Golden Ratio? What We’ve Learned.

Marketo Email Campaign Keeps It Short & Sweet

The Point

A client confessed recently that one of the reasons his company had selected Marketo as a marketing automation provider was because he was so impressed by their marketing. Quite apart from the merits of their technology, Marketo does indeed have a reputation for (to borrow a time-worn phrase): eating their own dog food. Is this an email design to make art directors swoon? To wit: 1.

HBR and Marketo Team Up: The Marketing Org for the Digital Age

Modern B2B Marketing

That is why Marketo has teamed up with Harvard Business Review Analytic Services to try and figure out this multi-headed monster. Author: Sanjay Dholakia Regardless of your company size or your role, as marketers, each of us wrestles with how to best set up our marketing organizations, and how we fit into the bigger picture. It is a challenge. Small, nimble teams? Scrums? Recurring symptoms.

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Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. Where marketing is going.

The Changing World of Marketing by The Economist Intelligence Unit & Marketo

Modern B2B Marketing

For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going. The Changing World of Marketing by The Economist Intelligence Unit & Marketo was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization

Modern B2B Marketing

The missing link is call intelligence. Author: Amber Tiffany The most personal conversations happen offline. While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions, and biggest challenges—you talk to them. Dial in on call intelligence. Fix out-of-touch nurturing. Well done! Whoohoo! Sounds cool, right?

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Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition

Modern B2B Marketing

Marketo’s Marketing Nation Roadshow Wrap-Up: European Edition was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Raymond Coppinger Over the last few weeks, London and Paris were the wonderful host cities for the European leg of our “Innovation in the Nation” roadshow. Based on what they do. Continuously over time. Wherever they are.

Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. Our efforts have generated more than 27,000 inbound links plus 400,000 unique visitors and almost $2 million in directly attributed revenue each year (plus influence on much more). The Old Design. 10 Principles for Blog Design. Neat, huh?

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica. Think of Marketo and Act-On as the system of record for contacts; Captora is the system of record for content and campaign execution across search, advertising, and social channels.

CPL 84

The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future

Modern B2B Marketing

The Rise of the Marketer: The Economist Intelligence Unit and Marketo Survey The Future was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Sanjay Dholakia Over the past six weeks, I have shared with you some insights about the future of marketing from some of the smartest minds in marketing today. real “Marketing First” world.

[Infographic] Marketo’s Marketing Nation Summit 2014 Map

Modern B2B Marketing

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for  Marketo’s Marketing Nation Summit 2014 ! Enjoy Marketo’s Marketing Nation Summit 2014, and welcome to San Francisco! The agenda is jam-packed with high-value thought leadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. Event Marketing Infographic

SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing

Modern B2B Marketing

Author: Mike Moeller Earlier this week, Marketo was lucky enough to host a panel at SXSW in Austin, TX, with of some of the brightest minds in marketing. What follows is a recap of the discussion as covered by Mashable: Monday morning in Austin, dozens of marketers converged at the Marketo Engagement Lounge to discuss the modern marketing landscape. You can be both serious and fun.

How to Optimize Google AdWords with Offline Conversion Tracking and Marketo

Modern B2B Marketing

Marketo Integration. Marketing automation is the source of information about which leads get qualified or turn into revenue, so there’s a perfect synergy between solutions such as Marketo and this new AdWords capability. That’s why I am excited that Marketo is the first marketing automation vendor to announce integration with this new feature. Why This Matters.

Taking a Page from the Marketo Revvie Awards: 4 Steps to Recognizing the Success of Your Customers

Modern B2B Marketing

Author: Katie Pope For those of you who are unaware, Marketo’s Revvie Awards recognize and celebrate customers and partners who are using the Marketo product to push the status quo and break away from the competition. We started the program in order to understand and share these inspirational success stories, ultimately showing the power of Marketo in transforming businesses.

Dr. Marketo’s Cabinet of Curiosity

Modern B2B Marketing

Author: Dayna Rothman At Marketo, we’re all about the science of marketing. But few people know about our rich heritage as marketing automation pioneers – a story that stretches back to the experiments of Dr. Gustav Marketo. More than any single individual, Dr. Marketo advanced the science of marketing through the use of mechanical, electrical and galvanic technologies.

Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.

The Point

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Fair enough. What doesn’t sound right to me, however, is that 71% figure. Virtually none. doubt it.

5 Reasons to Gate Lead Nurturing Content

The Point

When someone completes a registration form, you can serve up a confirmation page that thanks the individual for his/her interest, and provide links to additional resources, social sharing links, or secondary, “next step” offers – a Webinar, a demo, a free trial – to move the prospect further down the sales cycle. Why is that necessary when we already know who these people are?

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. We are seeing new display advertising formats that offer links to relevant content pulled from the company’s website.