|
•
Friday, May 18, 2007
The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel. Manticore itself is pretty interesting.
|
|
•
Sunday, October 4, 2009
However, there are also many different perspectives, and it’s not always easy to link them together. Manticore Technology (booth 2). However, there are also many different perspectives, and it’s not always easy to link them together. Manticore Technology (booth 2). Lead Management. Content creation.
|
|
•
Wednesday, August 20, 2008
Software like Marketo , Manticore , Eloqua , Genoo , Genius , or VTrenz (to name a few). You know every time one of them downloads a resource or clicks on a link in your emails. With the technology, adding, changing and linking content together can help you determine hot vs. In fact, youve got data coming out the wazoo!
|
|
•
Wednesday, March 4, 2009
Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Marketers can define a large campaign flow that links the small, linear campaigns. Explicitly direct leads from one campaign to another. 0 1 0.5 Multiple scores per lead.
|
|
•
Wednesday, November 18, 2009
B2b marketing automation) vendors, with links to my reviews where I've written one. One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. also promised a blog post on the topic. Here it is.
|
|
•
Tuesday, March 3, 2009
In case you're wondering, the practical difference between a list and a flow chart is that stages in a flow chart are linked by separate decision icons, while stages in a list are connected directly. Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 1 1 1 1 0.5 Simple 2 4 4 6 6 2.5
|
|
•
Wednesday, July 8, 2009
The links all point to blog entries.) Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders. You can see that post here. Results are in the following table.
|
|
•
Wednesday, December 3, 2008
While last week’s post found that Marketbright aims at more sophisticated clients, Pardot explicitly targets small and midsize businesses (or SMBs as we fondly acronymize them [yes, that’s a word, at least according to [link] ]). My little tour of demand generation vendors landed at Pardot just before Thanksgiving. Back to Pardot.
|
|
•
Wednesday, August 4, 2010
Find out why you need a system owner and how to build the business case to get one in this interview Craig did with Christopher Doran , VP of Marketing for Manticore Technology ( @cdoran ). For a deeper dive, there's also a link to download Craig's section of The Quinessential Marketing Automation Guidebook. It's important.
|
|
•
Monday, June 21, 2010
Manticore Technology and Bulldog Solutions have released a new white paper that addresses some misconceptions that B2B marketers may have about marketing automation. More sales and revenues. As we're hearing more and more - companies who implement marketing automation successfully can achieve stellar results.
|
