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Online Advertising: Everything You Need to Know in 2018

Hubspot

Here’s a summary of Facebook, LinkedIn, Instagram, and Twitter’s advertising capabilities. After you choose your ad campaign’s objective, you’ll pick the type of ad you want to promote, which can be a link ad, image ad, video ad, carousel ad, slideshow ad, link ad, dynamic ad, collection ad, lead generation ad, and messenger ad.

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90 Tips to Make Your Blog Rock

Online Marketing Institute

Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Comment on other blogs and news articles to show your thinking/expertise, but also link people back to your blog 39.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies. LinkedIn Ads (beta) deploys a similar approach, but the eyeballs don't seem nearly as powerful as Facebook. all marketing for that matter, will be a struggle. What will you find here?

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. link] Meg@Syncapse Great post, Leyl. link] Meg@Syncapse Great post, Leyl. link] Meg@Syncapse Great post, Leyl. link] Meg@Syncapse Great post, Leyl.

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5 Classic Magazine Content Formats to Borrow for Your Blog

ClearVoice

Marketers tend to lean toward the straightforward single-topic blog post or personality profile for their blogs, but there are many other tried-and-true article structures you can borrow from editorial publications, with great effect. Trying to diversify and liven up your brand’s digital content experience? The style is very distinctive.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

We look at the numbers of social shares, links, mentions and page views. This allows us to drive more traffic to the project over time, and helps it earn more natural links – folks are reluctant to link to a 2 year old blog post, but not as hesitant to link to a piece of evergreen content that stands on its own.

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Top 5 Mistakes to Avoid on Your Company Blog

Online Marketing Institute

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