Optinmonster

APRIL 22, 2020

And while transactional emails don’t get the coverage or research they deserve, one thing is crystal clear: Transactional emails have huge open rates and, therefore, are seen more often by your target audience. To say that Steve Jobs was a little bit of a perfectionist would be like saying Shakespeare was a little bit of a writer.

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Hinge Marketing

MARCH 17, 2016

They are different, but they are inextricably linked. The marketing department’s main function is to understand the wants and needs of your company’s target market through research and analytics. Business development relies on research and marketing to understand the firm’s audience. You get the idea.

Planning 48

Planning Work Management Business Marketing Management 48

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. As you may have heard, Pay-Per-Click (PPC) is a competitive game.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Marketing Insider Group

JUNE 18, 2010

Create a compelling offer to lock-in your current customers for a longer term. When prospects are ready to buy, they will use keyword search to research products and solutions. All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Webbiquity

FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. This Time, It’s Personal. A few examples. Another executive acquaintance has things a bit worse.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Marketing Insider Group

SEPTEMBER 20, 2021

Research Your Audience. Thorough audience research helps iron out these snags in messaging to create relevant content that leads to higher conversion rates and social media ROI. LinkedIn is designed for businesses and professionals. More than any other platform, LinkedIn is the bread and butter of B2B social media.

Buyer Personas 337

Buyer Personas Social Media Media Webinar Metrics 337

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

Unbounce

SEPTEMBER 24, 2018

Having been at Unbounce for 4 years now, I’ve seen CTAConf grow from a grassroots sproutling with 300 attendees to a 1,000-person event taking over the Queen Elizabeth Theatre. This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. It’s tougher than ever and what used to work, doesn’t anymore.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

Hinge Marketing

MAY 15, 2015

Ever wonder why your competitors seem to attract and lock in the best prospects? A recent Gleanster Research report shows that even with a good marketing strategy, 50% of leads are qualified but not yet ready to buy. Check industry and social media forums like LinkedIn Groups to see what prospects are talking about.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Auto Responder 48

Ontraport

APRIL 14, 2021

Business owners and marketers come to us from a wide range of industries and with a diverse set of business skills. Some of our customers have been in business for decades and some are just getting started, but they all have the same goal: to gain customers. The idea of gaining customers sounds pretty straightforward. Or, they don’t need it yet.

Paid Content 72

Paid Content Brand Identity Branding Lead Scoring 72

EveryoneSocial

NOVEMBER 23, 2021

Isn’t it amazing how much LinkedIn has grown as a social platform for professionals? When I graduated from college in 2010, LinkedIn was basically just a place for your resume and not many people posted good content. Before Posting Content On LinkedIn. How often should I post or engage on LinkedIn?

Linkedin 98

Linkedin Tips Ideal Customer Profiles Profiling 98

The Effective Marketer

MARCH 12, 2009

Make your calendar available to your direct reports and your peers : companies differ on their network policies and who has access to what, so you may not need to do this but just in case your company locks down access to other people’s calendar you should proactively let your direct reports (those who work for you) and your peers see your schedule.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Vidyard

NOVEMBER 3, 2016

You want to hire top talent, and sometimes that means hunting down the best of the best from LinkedIn or other sources, and reaching out to them. It’s human, relatable, engaging, exciting, educating…so why shouldn’t other business teams use it, too? Like Human Resources. Probably not. Hunt top talent with personalized videos.

Video Marketing 50

Video Marketing Youtube Work Management Lock-In 50

Optinmonster

FEBRUARY 12, 2024

A consumer research experiment showed that people are more likely to perform less important tasks over more important tasks if the former have an illusion of urgency. Using scarcity in your marketing not only helps you skyrocket your conversion rate. It’s just the way we’re wired.

Urgency Marketing 76

Urgency Marketing Conversion Lock-In Conversion Rate 76

Optinmonster

NOVEMBER 10, 2022

Use Gated Content (also known as Content Locking). Link to a Campaign in Your Social Media Bio. Add an Optin Link to Your Email Signature. Are you wondering how to get more email subscribers but not sure where to start? Growing your email list can be tough. How To Get More Email Subscribers. Use a 2-Step Optin. Be More Social.

Paid Content 137

Paid Content Lock-In Landing Pages Intent 137

Optinmonster

APRIL 4, 2024

After all, today’s leads are tomorrow’s customers. However, given the growing competition in the eCommerce domain, it’s not easy to generate leads for your website. The good news is that you can generate a steady stream of new leads for your eCommerce store if you have the right set of ideas and tools at your disposal. What is a Lead?

eCommerce 73

eCommerce Lead Generation Sales Qualified Leads Top of Funnel 73

Hubspot

JANUARY 19, 2015

You need to dedicate more time to researching and write the best and most engaging content you can. Here are some ways to repurpose your well-researched blog posts to capture a more engaged audience for your business. Writing a well-researched blog post gives you an enormous amount of content at your fingertips. Here''s how.

Content 28

Content Webinar Metrics Template Social Networks 28

Hubspot

SEPTEMBER 24, 2012

In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. While this research can serve as a general guideline, marketers should also conduct their own research to see what is most effective for their particular audience. Here's the thing: Social media timing matters.

Social Media 28

Social Media Social Marketing Media Guidelines 28

OutboundView

FEBRUARY 28, 2019

Account-Level Research. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. This is just a starting point, not where your research should end. Buyer Research. How does your solution help them achieve their goals?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Oktopost

JUNE 28, 2022

Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Quick Links. Yes, Twitter is no longer the platform solely for 280-character anecdotes or quick news snippets. Why Should You Use Twitter for B2B Marketing?

Cost Per Thousand 152

Cost Per Thousand Twitter B2B Marketing Paid Search Agency 152

Optinmonster

SEPTEMBER 5, 2022

This works especially well for customers who are still researching and may not be ready to buy. Rather than click a bunch of links looking for content, the subscriber can get the best posts all in one place. Need some new optin ideas for your blog or business? Optins and freebies are a great way to grow your email list. Floating bars.

Work Management 86

Work Management Lock-In Top of Funnel Marketing Management 86

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. With so many sites to choose from, however, one can easily become overwhelmed.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

WebMarketCentral

JANUARY 5, 2009

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. And search engines love social media, which helps expose that rant to anyone searching for the company's name.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Single Grain

MAY 11, 2023

Approximately 81% of consumers rely on researching brands online, be it through reviews or through the brand’s website directly. Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? That’s right. Your target market may have no awareness of your brand when they first view one of your ads.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Convince & Convert

JANUARY 16, 2017

They’re not in the buying cycle— research from Vorsight suggests that only three percent of your market is actively buying at any given moment—and marketers must use data to prioritize the leads they send to sales in order to avoid wasting effort and losing potential revenue. The problem is, most leads in our marketing databases are cold.

Top of Funnel 154

Top of Funnel Sales Qualified Leads High Quality Lead Social Media 154

Unbound B2B

JANUARY 17, 2023

It locks users into a specific service for one year. This business model works for all digital businesses. But, for software-based businesses, subscription services are the best revenue generation source. According to Gartner , 80% of all new entrants in the SaaS industry offer subscription solutions to their customers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Heinz Marketing

APRIL 26, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We’ve been doing sales enablement research for years. Thank you very much for joining us if you are watching us live on LinkedIn. If you are joining us live, thank you very much for doing so on LinkedIn.

Top of Funnel 119

Top of Funnel B2B Thought Leadership Forecasting Thought Leadership 119

Convince & Convert

MARCH 15, 2012

Click the play button to listen here: Download the audio file: [link]. The RSS feed is: [link]. Find us on iTunes: [link]. This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Listen Now.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Convince & Convert

AUGUST 31, 2010

Individuals not leaving a comment to engage in a conversation, but simply to promote their own links or to chest-thump. The increasing prevalence of social media is creating a lock step increase in uni-directional social media chest thumping. Yet, Mitch doesn’t see it happening in social media. That’s not a conversation.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

OCTOBER 22, 2013

We look at the numbers of social shares, links, mentions and page views. Typically when researching an idea, I look at the best resources that have been created on the subject, and ask myself, “How can we top this?”. Follow him on Twitter and Google+. How do you measure the ROI of your big content initiatives?

Work Management 150

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 150

Optinmonster

FEBRUARY 9, 2024

To discover topics that your readers really care about, you’ve got to take the time to do content research. There are lots of ways to discover new blog post ideas , but one of our favorite content research tools is Answer the Public. But that’s also the time when it’s hardest to get attention.

Tips 95

Tips Landing Pages Lock-In Lead Scoring 95

Referral Rock

OCTOBER 30, 2019

LinkedIn came in second at 19%, Fiverr came in third at 9%, and Freelancer and Indeed tied for fourth at 6% each. It’s obvious that regularly producing quality and authoritative content is an awesome way to increase your expertise in your target audience’s eyes, engage them, and convert them into customers who trust you. Finding Freelancers?

Paid Search Agency 81

Paid Search Agency Work Management Planning Marketing Management 81

Single Grain

JULY 14, 2020

There are over 15,000 SaaS companies in the market, which is projected to reach $157 billion by the end of 2020. With the ever-increasing number of SaaS companies, it is crucial for you to follow certain growth strategies to outdo your competitors. What Is SaaS? 1) Automate the Sales Motions to Get the Conversation Started.

Marketing Budget 145

Marketing Budget Paid Search Agency Paid Content Work Management 145

KEO Marketing

JANUARY 27, 2015

Mobile and local go hand in hand, as people who conduct research on their mobile devices want to then take action right away by interacting with a business in their area. Mobile/Local Growth Continues to Dominate. Mobile’s rapid explosion will continue this year, and this will in turn fuel significant focus on local. SEO: Alive and Well.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Buzz Marketing for Technology

MAY 26, 2010

Here is Bloom Group’s position on this [link]. Aspiring to the World Wide Rave theory from David Meerman Scott which says to give away your content rather than lock it up behind a registration form. Share this on Linkedin. Kill the white paper!” they are increasingly telling their clients. “We And I tend to agree.

Paper 100

Paper B2B Marketing B2B Thought Leadership Thought Leadership 100

Convince & Convert

JULY 15, 2016

To maintain your authority, you need to keep up with the latest research and news in your industry, and frequently share your insights. Each time you post an article or a link that promotes one of your products, services, or articles, you’re being self-promotional. Self-promotion. Be an Authority. Join Conversations.

Social Media 115

Social Media Brand Identity Branding Ad Building 115