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The Forward Observer

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The Marketing Book Podcast: “Immersion” by Paul Zak

The Forward Observer

And interesting facts – he met his wife on a flight from Cincinnati to LA, he served as a relationship expert on the Dr Phil show and ABC’s hit TV show The Bachelor, and he created a Valentine’s Day experiment for NBC’s Today Show!

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

Her books are widely used by PR, marketing, and sales professionals, and universities. And, interesting fact – she is not the Julie Atherton who is the British actress, singer and director!

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

And, interesting facts – he has an engineering degree and was in a band that opened for major recording acts like Lynyrd Skynyrd, Bonnie Raitt, and Kenny Loggins!

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The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman

The Forward Observer

And, interesting fact – in his youth, he responded to a want ad and was hired to be a writer of adult fiction. He lasted one day at that job.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Before MIT, she served as a Social Media Manager and Web Editor for the Harvard Kennedy School of Government. And, interesting fact – earlier in her career she was a TV reporter and news anchor!

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales , and her books are widely used by PR, marketing, and sales professionals, and universities. And, interesting fact – she once went paragliding in the Alps!

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The Marketing Book Podcast: “The Unsold Mindset” by Colin Coggins and Garrett Brown

The Forward Observer

Sought after as keynote speakers and guest lecturers, they love connecting with audiences from diverse industries, professions, and backgrounds and showing them that it’s possible to successfully sell without being someone you’re not.