KoMarketing Associates

NOVEMBER 30, 2017

While most marketing teams understand the importance of link building in coordination with a search engine optimization strategy, few are able to prioritize it on an ongoing basis. Fortunately, it just takes a bit of focus and organization to get an ongoing link building program in place. Know Your Objectives. Know The Competition.

Link Building 169

Link Building Planning SEO Ad Building 169

KoMarketing Associates

OCTOBER 25, 2013

Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link.

Link Building 120

Link Building Ad Building B2B Trade Show 120

KoMarketing Associates

JUNE 18, 2015

As we discussed the history of search engine technology and ended with the importance of both content and links for SEO, the question was ultimately asked, “ how do you actually get links? But you still have to start conversations and ask for people to link to your material.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

KoMarketing Associates

JUNE 30, 2015

In my last post , I wrote about the fact that there are two key components of successful link outreach. The first component is getting people to actually open your link requests and what elements online marketers should consider. Here are four key steps for improving your success rate at link building outreach.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

JANUARY 7, 2013

As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. Perhaps one of the reasons sites have not recovered is because we (SEO’s) are thinking about link building in the wrong way.

Link Building 120

Link Building Ad Building Ideal Customer Profiles PR 120

KoMarketing Associates

DECEMBER 5, 2013

Events also offer an opportunity for businesses to increase their brand visibility and gain a few links to their site. So instead, here are 12 simple ways to build links through events: Pre-Show. Even better, they’ll include the link to your site: 2. Live blogs are basically link gold. Registration. Pitch to Speak.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

JULY 1, 2014

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior.

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

JANUARY 9, 2014

During a recent discussion with another marketing professional, KoMarketing’s decision to obtain a third-party quote and link back to the source was called into question. ” Boost our SEO by linking out? ” Linking to credible third-party sites will not directly boost SEO performance. .” I could be wrong.

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. Image / quote via SEO by the Sea.

Link Building 120

Link Building PR SEO Ad Building 120

KoMarketing Associates

OCTOBER 12, 2022

Then, select Product Links , then Google Ads Link : . Click Link , then choose the Google Ads property you want to link to, and click Confirm. . Click Next then Submit to link the two accounts. . Linking GA4 and Google Ads provides a clearer view of the entire customer cycle, from first touch to final conversion.

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

KoMarketing Associates

JUNE 17, 2020

Especially if they try these four tactics: Make your own Bio link page. If your company has more than 10,000 followers, that’s great – add a link to as many posts and stories as you want. For the rest of us, we’re limited to that one link in our Instagram bio. Simplify the links themselves. also offers “branded” links.

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

FEBRUARY 10, 2021

Site Links. Unlike Local Packs, Local Teasers show reviews and hours of operation, but they don’t include a direct link to the organization’s website. For example, include relevant CTAs / cross-links in video descriptions for users to learn more on the topic. This expansion also includes a link for a further search.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

NOVEMBER 3, 2022

DemandGen released the results of its “2022 Marketing Measurement & Attribution Survey,” and data indicated that most B2B marketers (58%) are struggling to link anonymous account engagement to known stakeholders.

Account Based Marketing 249

Account Based Marketing ABM Advertising Agencies Demand Generation 249

KoMarketing Associates

MARCH 16, 2022

of marketers agreed or strongly agreed that utilizing AI helps their business manage challenges linked to offering a personalized customer experience. “AI intend to eventually utilize AI to do the same, and only 6.7% don’t use AI or have plans to implement it in the future. In general, 74.5%

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

KoMarketing Associates

NOVEMBER 4, 2020

Social Media Examiner conducted its “2020 Social Media Marketing Industry Report,” and data showed that 91% of B2B marketers now use Facebook to link with customers and prospects. This may explain why more B2B marketers, in particular, are turning to platforms, such as Facebook.

Allocation 296

Allocation Marketing & Strategy Marketing Strategy Social Media 296

KoMarketing Associates

JUNE 20, 2019

The answer lies in link building, which is among the #1 ranking factor. However, it has become quite an exhausting exercise since the majority of businesses that produce content don’t really attempt to acquire links. B2B link-building strategies that really work. Building links with the help of your industry influencers.

Link Building 120

Link Building Ad Building Marketing & Strategy B2B 120

KoMarketing Associates

APRIL 1, 2020

Ensure as many accurate cross-links as possible are being leveraged to give visitors on these web pages the best experience possible when reviewing organizational information. Cross-Links: Add cross-links to the website, key supporting website information, and related social media profiles if applicable.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Facebook Events. Live Streams. — KoMarketing (@KoMarketing) April 30, 2020.

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JUNE 5, 2018

This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page views, inbound links, and social media shares. This asset generated 10 organic inbound links, one form submission (i.e. The most shared report illustrates social media share volume and acquired links.

B2B Marketing 197

B2B Marketing Content Marketing Lead Scoring Lead Ranking 197

KoMarketing Associates

OCTOBER 8, 2019

Link to your landing pages from other pages on your website. Share that “link juice” (aka “page authority”) where it makes sense. Build links to your landing page. We just indirectly referred to the easiest way to build links to your landing page: Link to your landing page from the other pages on your website.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

MAY 30, 2018

SEO Link Building. SEO-specific link building was one of the primary reasons I started using Twitter (nearly a decade ago!). Creating lists of journalists and writers provides an opportunity to gain links through interviews, mentions, and direct contributions when they are identified and / or requested. Influencer Marketing.

Twitter 156

Twitter B2B Marketing Advertising Agencies Ideal Customer Profiles 156

KoMarketing Associates

SEPTEMBER 14, 2017

Build Links. Digital marketers have probably heard the phrase “content is the king and linking is the queen” and it’s no different for Baidu SEO. However, building links on Baidu is very different from Google. It is almost impossible to acquire links from news sites via PR efforts like you do in the US.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

JANUARY 22, 2018

This was followed by on-site optimization (16 percent), creating content to earn links (15 percent), and mobile search optimization (14 percent). Social media helps build branded traffic and provides more exposure for content, which can result in more links.”.

Social Media 178

Social Media Paid Search Agency Customer Surveys Social Marketing 178

KoMarketing Associates

MARCH 29, 2018

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Evaluate link profiles and determine new opportunities. This infomation can uncover new link building opportunities and potentially harmful links.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MAY 26, 2016

Link Building. Link building done on its own is not nearly as effective as it can be when incorporating social media efforts. When used correctly, social can earn website quality links that can bring valuable traffic to your sites. Links can be acquired by driving awareness between shared content and targeted social profiles.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

JULY 31, 2018

Local SEO for B2B marketing can also tie into link building, especially when it comes to local pages. There may be several opportunities for links in your local area, especially if your organization is active in the community. Often B2B companies overlook these areas because they want to build links that may reach a wider audience.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

AUGUST 19, 2020

Link the account to Google Ads and Analytics. Linking Optimize with Analytics. To get started, there are a few easy steps an advertiser needs to take: Set up an account. Install the Google Optimize Chrome Extension. Place a tracking code on all pages of the site.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

MARCH 19, 2018

To determine their SEO success, 21 percent of respondents track the number and quality of links back to their site. However, link building (52 percent) was the most difficult SEO tactic for marketers to execute.

Small Business Marketing 153

Small Business Marketing Customer Surveys SEO Business 153

KoMarketing Associates

DECEMBER 21, 2017

I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. Nofollow links are not useless: Earning them is central to good SEO. Do Links Still Matter for SEO in 2017. What’s the Value of a Like? When life changing money, isn’t….

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

JULY 20, 2017

Similarly to how users navigate a website, crawlers (like Google bots) look at webpages and follow the links on those pages. They jump from link to link, and gather information about those pages for Google’s servers. Too much link building will negatively impact your SEO. This is false. Content marketing is SEO.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

FEBRUARY 6, 2018

Competitive brand visibility (inbound links, social shares, etc.). This analysis helps content marketers understand how the our client’s competitive market associates keyword strategy with targeted content, site architecture, the ability to acquire links and social media activity. Industry Analysis.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

KoMarketing Associates

DECEMBER 1, 2016

The Inbound Link Audit. How successful has your organization been at acquiring inbound links to specific site assets and content marketing initiatives? Looking for more SEO-centric link acquisition information? We use a combination of commercial SEO resources to further evaluate inbound link performance.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

NOVEMBER 6, 2018

This could include keyword optimization, cross-linking, or new content development. High Quality Inbound Links. Just like keyword rankings, you are probably making a mistake trying to quantify the value of specific inbound links acquired for SEO purposes. Buyer Journey Alignment. Final Thoughts.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

JUNE 26, 2018

Cross-links to applicable solutions, web page references, and social media assets should also be applied where appropriate and allowable. Don’t forget to cross-link to key organizational information (company web pages) as well as make reference to other social media profiles and pages. Social Media Assets.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

JULY 28, 2016

Instead, SEO has evolved (and continues to), at a rapid rate, from its humble roots of cloaking, keyword stuffing, and buying links. SEO is no longer solely dependent on keywords or an over abundance of links. Web crawlers, like Google bots, look at webpages and follow links on those pages, similar to how you and I browse sites.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120