Customer Experience Matrix

JUNE 28, 2010

As I was preparing my June 3 review of link analysis vendor Centrifuge Systems , Centrifuge introduced me to their business partners at Saffron Technology. Remember that I was introduced to Saffron by Centrifuge, whose link analysis system is used primarily for law enforcement and security investigations.

Organization 120

Organization Analysis API Statistics 120

Customer Experience Matrix

NOVEMBER 21, 2014

These are linked across channels to a customer identity that is usually known at the start of an interaction. The identifiers would be linked through “hard” matches such as an email address provided when registering a mobile app or an ID number embedded in a Web link in an email. data store.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

OCTOBER 14, 2014

The system can use any identifier selected by the client and can capture relationships between IDs, such as linking a mobile device to an email address opened on that device. All those would be provided by external services linked into the system. Users can also “deep link” a message to specific locations within an app or Web site.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Multi-Channel 120

Customer Experience Matrix

JULY 7, 2017

Matching is strictly deterministic, although links based on different matches can be chained together to unify identities across channels. The system can also use third party data to add connections it can’t be made directly.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

DECEMBER 8, 2011

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. Links on the vendor names go directly to the vendor Web page or press release that described their social media capabilities.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JULY 7, 2015

Customer data is likely to be richer than prospect data, since customers will grant permission to link with external data sources (or take actions that make linking easier even without their permission).

Paid Search Agency 120

Paid Search Agency Planning Ideal Customer Profiles Ad Exchange 120

Customer Experience Matrix

JUNE 19, 2015

You can import a CSV file but not an Excel spreadsheet or other format; map the input file to database fields but not see a sample of the results; create custom fields but not custom tables; apply tags during the import but not link people within the same organization using a company field.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

SEPTEMBER 6, 2018

Specifically, MDM and CDP both require identity resolution (linking all identifiers that apply to a particular individual), which enables CDPs to bring together customer data into a comprehensive unified profile. Start here if you’d like to explore more formal definitions.) In fact some CDPs rely on MDM products to perform this function.

Work Management 197

Work Management Marketing Management Ideal Customer Profiles Vendors 197

Customer Experience Matrix

SEPTEMBER 3, 2018

PebblePost links previously anonymous Web visitors to postal addresses, using yet another proprietary database to make the connections. . • SheerID verifies the identities of online visitors, enabling marketers to safely limit offers to members of specific groups such as teachers, students, or military veterans.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Customer Experience Matrix

JUNE 3, 2010

Summary: Centrifuge Systems offers powerful, server-based link analysis and data visualization. Centrifuge Systems offers data visualization software with a specialty in link analysis (that is, finding relationships among entities such as members of a social network).

Analysis 120

Analysis Bundling RSS Sample 120

Customer Experience Matrix

FEBRUARY 23, 2018

This resonated: I recalled seeing this survey [link] from 451 Research showing that conventional on-premises [they actually used “on-premise”] deployments now account for just one-quarter of enterprise applications and the share is shrinking.

Enterprise Management 120

Enterprise Management Vendors Comparison Amazon 120

Customer Experience Matrix

MAY 25, 2016

That solution, in case you missed it, links leads to accounts and makes account data available for segmentation, campaign rules, and personalization.* But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next?

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

JUNE 25, 2012

The missing hare is that marketers often can’t link leads to revenue in the first place. When Sales creates the opportunity, it often links it to a contact record other than the original marketing lead. All those beautiful attribution recipes are moot if you don’t know which lead is linked to which revenue. But – spoiler alert!

Activities 120

Activities Allocation Paid Search Agency Work Management 120

Customer Experience Matrix

SEPTEMBER 30, 2014

Defining Your Marketing Technology Strategy presents a framework for coordinating your marketing systems and links to an online tool that analyzes your current situations and recommends how to improve your systems.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Paper 120

Customer Experience Matrix

MAY 6, 2017

In particular, LiveRamp (which links anonymous cookies to known identities) belonging to the consortium creates a connection that will likely pull in other martech players. But the new ad tech consortium brings the battle closer, since it involves the personal identities that have been the martech vendors’ stock in trade.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Customer Experience Matrix

JULY 27, 2009

As I wrote in my February post on Genius , the system creates links to a proxy server that can track Web site visitors within the demand generation system without actually modifying the Web site. These links are typically placed in an email created by a salesperson or marketer. That’s a very small step.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 13, 2014

The top left picture uses the traditional approach of showing only the links between categories – as you see, this hides any connections between non-adjacent components or individual systems. All show the same relationships among a small set of systems.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

Customer Experience Matrix

AUGUST 21, 2015

But I will make your life a bit easier by listing all the links below. Again following the tradition of landscape publishers, I make no claims about the completeness of my list or the quality of any of the companies listed.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

JUNE 20, 2018

The CDP Institute Web site has been down for two days now (hopefully it will be back up by the time you read this and test that link), which means I haven't been able to publish the Institute's daily newsletter. Yikes -- was my authorship a secret?)

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Customer Experience Matrix

JULY 1, 2012

I wrote last week about the difficulty of linking marketing leads to sales results. Since linking leads to stage movement is easier than linking them to revenue, these predictive models are easier to build. One reason the topic was on my mind is I’m also thinking a lot these days about lead scoring.

Lead Ranking 120

Lead Ranking Lead Scoring Sales Qualified Leads Budget Programs 120

Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. As Ed Park points out in a comment below, other vendors including RapLeaf and Unbound Technology also build similar databases by capturing social media links.) Relevance-X includes two other components.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

AUGUST 25, 2016

Differenatiators for this group include: lead-to-account mapping to unify data corporate hierarchy mapping (headquarters/branch, parent/subsidiary, etc.)

Marketing Automation Services 120

Marketing Automation Services Account Based Marketing Vendors Differentiation 120

Customer Experience Matrix

MARCH 9, 2011

The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects. These include calendars, Webex invitations, surveys, payments via Paypal, and SMS alerts when a link is clicked. The new release is designed for marketers who want to start using the system with little or no training.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 19, 2016

Customers and prospects are identified through Web cookies, hashed (anonymized) email addresses linked to cookies, and third party services for device targeting. Advertising audiences are selected by defining targeting criteria against standard Web audiences. OneSpot continues to extend its technology.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Customer Experience Matrix

OCTOBER 29, 2017

The system has advanced capabilities throughout.

Enterprise Management 212

Enterprise Management Marketing Management Paid Search Agency Ad Frequency 212

Customer Experience Matrix

AUGUST 27, 2020

Some privacy systems include identity resolution to make this possible, but others rely on external systems to provide a personal ID to use as a link. Identity resolution is on the border because responding to data subject requests (see next section) requires assembling all data belonging to the same person. Data subject interactions.

Privacy 180

Privacy Enterprise Management Work Management Marketing Management 180

Customer Experience Matrix

JUNE 3, 2017

It can apply multiple keys to link data related to the same customer, but requires exact matches. Customer data is organized into profiles and events, which lets the system store nearly any type of information without a complex data model. SessionM can also accommodate non-customer data such as lists of products and retail stores.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Customer Experience Matrix

APRIL 30, 2015

The author included a link to the source of that quote, but unfortunately it was broken (it has since been fixed). A recent piece in TechCrunch quoted me as saying that “almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Salesforce.com 120

Customer Experience Matrix

AUGUST 22, 2011

Reynolds offered nuts-and-bolts advice, including ways to gain new links, create more appealing search results, and attract social traffic.

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120

Customer Experience Matrix

MAY 20, 2013

Silverpop uses matches from external systems to link all identifiers associated with an individual: for example, a Web transaction might include cookie ID and email address, while an email could contain email address and account number.

Enterprise Management 120

Enterprise Management Advertising Channels Marketing Automation Services Work Management 120

Customer Experience Matrix

JANUARY 8, 2009

From a database design standpoint, having one company record that is linked to multiple individuals avoids redundant data and, therefore, potential inconsistencies between company data for different people. Per the earlier discussion, these activities will be linked to individuals (leads or contacts in Salesforce.com terms).

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Customer Experience Matrix

FEBRUARY 2, 2017

AdVantage creates separate customer IDs for identified and anonymous profiles, and then, when possible, links them with a master ID Once the data is assembled, AdVantage makes it available to marketing users and applications such as business intelligence tools and campaign managers.

Work Management 120

Work Management Marketing Management Ideal Customer Profiles Outgrow 120

Customer Experience Matrix

MARCH 8, 2011

David will cover a number of factors to consider to know before you buy, including: • The non-technology factors you must have in place to be successful • Why your lead management program should drive your implementation • How to organize the marketing department for success f you’re interested but can’t attend the live event, register today and we (..)

Marketing Automation 120

Marketing Automation Webinar Metrics Automation Purchase 120

Customer Experience Matrix

APRIL 25, 2013

The system also has a particularly sophisticated “identity association” service, which looks for simultaneous events involving different identifiers as a way to link them, and can chain identifiers that were linked at different times.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

DECEMBER 14, 2016

BlueVenn also supports current identity linking techniques such as storing associations among cookies, email addresses, form submits, and devices. These were standard functions for traditional marketing databases, which needed them to match direct mail names and addresses, but are not always found in modern customer data platforms.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Customer Experience Matrix

FEBRUARY 3, 2010

By “identifiable”, I mean information is available to link data about the same individual from multiple sources. Addresses and identifiers are both required: a database without addresses couldn’t be used for most marketing, and a set of records that can’t be linked to other sources is just a list.

Work Management 120

Work Management Paid Search Agency Marketing Management Database Marketing 120

Customer Experience Matrix

JANUARY 23, 2007

Some of the other interesting hits were: QCi [link] Secor Consulting [link] Diamond Consultants [link] (see page 19 in particular) Audrey Carr blog [link] Beyond Philosophy [link] IBM [link] Peppers & Rogers Group [link] I won’t comment on these designs in detail.

Consulting 120

Consulting Tagging Design Google 120