Crimson Marketing

OCTOBER 21, 2014

Is it links, sales, brand awareness, leads or engagement? Even if you produce content that is being shared, if it doesn’t serve a purpose then it doesn’t do you any good. When creating your amplification social media strategy , you need to plan exactly what you want to accomplish.

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

FEBRUARY 18, 2015

The post Why Digital Marketing Is The Link To B2B Buyers appeared first on. 25% have made a corporate purchase using a tablet. Source: Digital Information World. Image: Courtesy of Dickson County Community Chorus. Digital Marketing Infographics'

B2B Marketing 100

B2B Marketing B2B Mobile Marketing Budget Programs 100

Crimson Marketing

JANUARY 23, 2015

” This includes any marketing intelligence that doesn’t give a clear view on how your marketing efforts can be linked to revenue (think web hits and database growth). With the steadily increasing importance of marketing analytics and metrics, it’s very easy for B2B marketers to hone in on “vanity metrics.”

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

NOVEMBER 14, 2013

Website posts with embedded video draw 3x more inbound links. Include a link to your website to direct viewer traffic once the video ends. Online audiences choose to watch 13.2 million video advertisements per day. 92% of mobile video viewers will share videos with others. Reap the SEO benefits. Make the Best of Online Video.

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

JULY 10, 2013

“84% of consumers would walk away from a company that doesn’t link up, understand and respond to their engagements across channels.” Make sure everyone is on board with the same information and not offering buyers information or products they’ve already refused.

Advertising Channels 100

Advertising Channels Advertising Agencies Marketing Management Multi-Channel 100

Crimson Marketing

APRIL 2, 2015

Integrated B2B marketing technology is the missing link between marketing and ROI that will help regain trust. The scary fact is the majority of marketers don’t know how to give CEOs what they want. Only 34% of CMOs are able to prove long-term impact quantitatively #marketingROI Click To Tweet. Source: Kapost.

ROI 100

ROI Trust Marketing Impressions B2B Marketing 100

Crimson Marketing

JULY 8, 2015

Correlating real time with real location is the “missing link to make data understandable and immediately actionable,” for brands, says Stacey. There’s another element in play besides time, however, contends Stacey—location. In this episode of Moneyball for Marketing, Stacey explains exactly what that means.

CMO 100

CMO Analytics Fulfillment Correlation 100

Crimson Marketing

MAY 15, 2013

” Customers seek information in various different ways, because people learn differently (click the link below to learn more about different learning styles). How are you helping your customers learn about you? Are you just rattling off information about yourself? Or are you actually showing, sharing, something of value to them?

Planning 100

Planning Content Marketing Brand Identity Branding 100

Crimson Marketing

SEPTEMBER 16, 2014

Mind you, that was in 1982— before we texted, tweeted, linked, liked, posted or pinned. Author and Futurist John Naisbitt famously wrote, “We are drowning in information but starved for knowledge.”

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

SEPTEMBER 10, 2013

1 million links are shared on Facebook every 20 minutes. Google Plus - . 15% of businesses have acquired a customer through Google+. 70% of brands have a presence on Google+ wtih 50% of companies rating it as important to their business. 40% of marketers report Google+ is “useful to critical” for business . Twitter - .

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

JANUARY 29, 2014

Try this instead: Build a coordinated email optimizations strategy, and make sure to link to optimized web content, too. . Link directly to featured products from your emails — don’t make them search your site. And remember, you only get one chance to engage your customer! Forget About Scale. Social Media Today ).

Mobile Marketing 100

Mobile Marketing Campaigns Demographics Marketing & Strategy 100

Crimson Marketing

OCTOBER 7, 2013

Posts with videos attract 3 times more inbound links than plain text posts. High-quality infographics are 30x more likely to be read than text. Publishing infgraphics leads to an average 12% in traffic growth . 70% increase in visits to video sites since 2011. Case Studies. White Papers.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100

Crimson Marketing

OCTOBER 21, 2013

Get Quality Links. Reclaim your brand by linking where you’re mentioned. Permanently redirects (301) to canonical; full link value. Easier for users to interact with, share and link to. Sidebar & footer links. Links in widgets. Create authoritative content people want to read. Google Authorship.

Long Tail Marketing 100

Long Tail Marketing SEO Marketing & Strategy Domain 100