Avitage

JUNE 19, 2012

We call this content curation when content originates from a third party source (this link is an example of one use of curation). I copied the link into our content inventory (you have one of these, right?). Then my brain fired off a content marketing principle: acquire. Always be acquiring ideas and inputs for new content.

Curation 120

Curation Practices Content Network Marketing 120

Avitage

FEBRUARY 19, 2013

The link will take you to the recorded show, or click the video image below. I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout.

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Google 120

Avitage

FEBRUARY 19, 2013

The link will take you to the recorded show, or click the video image below. I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. I have learned we tend to apply new technologies initially, by using old paradigms.

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Education 120

Avitage

FEBRUARY 19, 2013

The link will take you to the recorded show, or click the video image below. I “watched” last week’s Google+ Hangout lead by the team at Velocity Partners in the UK: Content That Stands Out: A Content Strategy Google+ Hangout. I have learned we tend to apply new technologies initially, by using old paradigms.

Marketing & Strategy 120

Marketing & Strategy Content Advertising Agencies Google 120

Avitage

OCTOBER 9, 2012

A traditional production approach to creating videos is almost always tightly linked to a specific use case. The first assumption is about the linkage between videos and use cases such as lead generation, nurturing, events, or webinars. This is outdated thinking.

Advertising Channels 120

Advertising Channels Video Marketing Webinar Metrics Lead Ranking 120

Avitage

OCTOBER 9, 2012

A traditional production approach to creating videos is almost always tightly linked to a specific use case. The first assumption is about the linkage between videos and use cases such as lead generation, nurturing, events, or webinars. This is outdated thinking.

Advertising Channels 120

Advertising Channels Video Marketing Webinar Metrics Lead Ranking 120

Avitage

SEPTEMBER 5, 2012

Jon provides his point of view about going beyond activity metrics to linking them with results by asking the right questions. This video of Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization.

Buying Cycle 120

Buying Cycle Trigger Marketing Marketo Marketing Automation Services 120

Avitage

AUGUST 29, 2012

Many years ago Al Ries and Jack Trout, acknowledged experts at the art of persuasion, wrote an article in Ad Age titled A Picture is NOT Worth a Thousand Words (sorry, no link, way before digital and web content.) Indeed it is the effective combination of pictures and words together that create interesting and persuasive messages.

Video Marketing 120

Video Marketing Television marketing Advertising Mediums Paid Search Agency 120

Avitage

SEPTEMBER 5, 2012

Jon provides his point of view about going beyond activity metrics to linking them with results by asking the right questions. In a recent CRMSoftware.TV video, Jon Miller, Vice President of Marketing for Marketo, speaks to the importance of marketing quantifying its value to the rest of the organization.

Marketing Automation Services 120

Marketing Automation Services Buying Cycle Marketo Trigger Marketing 120

Avitage

AUGUST 1, 2012

This simplifies listening to many different bloggers by aggregating their RSS links into a. It is also the best way to become familiar with common practices, techniques and protocols of certain social media channels. I suggest you set up a Netvibes listening post.

Social Media 120

Social Media Media RSS Aggregators 120

Avitage

MARCH 26, 2012

Linked-in and Facebook pages (and now Google Plus) have led to YouTube and Slideshare channels. You have shifted content focus from vendor and product collateral, to customer educational content. You blog, create whitepapers or e-books, conduct webinars and even dabble in videos.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120