Anything Goes Marketing

APRIL 7, 2010

For example, I describe how you can engage web visitors that have searched for something on your website but couldn’t find what they’re looking for: [link] Customer communications. Chad H @chadhorenfeldt Photo Credits: “Too Many Email”: Bronto “FYI” billboard: [link] “I want to believe” [link] “Dirty Data”: [link].

Ad Frequency 100

Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

MAY 14, 2007

You should add links to action words like "Learn more", "Download this white paper now" "Register for this webinar before it's too late". This means not bolding too much of your other text Add links for the same call to action on images, links, headers throughout the email. Enough already!! It's like web -10.0 (ok,

Tagging 100

Tagging Paper Email Marketing Webinar Metrics 100

Anything Goes Marketing

MARCH 16, 2008

Stefan recommends putting your company name in the "view online" link at the top of your email. Since this link is typically at the top of the email, it's one of the first things that people see when they receive your email. AFTER : If you can't see the images in your edition of Browning eBlast, please click here."

Open Rate 100

Open Rate Tips Brand Identity Branding 100

Anything Goes Marketing

MAY 7, 2008

If it isn't, please update your profile (link to a profile page) This is fairly easy to implement as a solution depending on your system and is something I'm going to recommend for clients to at least test out on a few landing pages.

Landing Pages 100

Landing Pages Ideal Customer Profiles Profiling Tagging 100

Anything Goes Marketing

DECEMBER 13, 2007

Have an unsubscribe link in the email and make the email recipient chose to unsubscribe from the landing page. On the confirmation page, he recommends adding the following : Include a customer contact number Have a link to a contact form Include a feedback survey Add a manage your profile link.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

SEPTEMBER 24, 2006

If you're looking for a great resource to increase the number of web visitors that come to your website, check out Copyblogger's How to Attract Links and Increase Web Traffic – The Ultimate Guide. There are some great links and tips on obtaining more links to your site and ensuring that more people will visit or website or blog.

Traffic 100

Traffic SEM Tips Tagging 100

Anything Goes Marketing

JANUARY 21, 2009

An unsuspecting recipient may have thought this was a scam and quickly clicked on the "this is spam" link. I click on the image of the women's' beauty products - that link works! While you can't tell from the grey image above, it's actually two images and they just forgot to add the correct link.

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Anything Goes Marketing

SEPTEMBER 25, 2007

Why not also send them a confirmation email with the white paper as a link in the email? Your copy could be something like this: Jim, Thanks for downloading the white paper on XXXXX (link to the white paper). If you know someone who may find this useful, feel free to forward it on to them. Sign up for our monthly newsletter!

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

DECEMBER 21, 2009

For example, check out [link] and search for your company name. You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. Most likely, you are being mentioned. Now search for your competitors.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

DECEMBER 15, 2008

A Few Other Ideas to Cut Down on Event Emails Here are a few small tips that you can implement: Have a link on your event invite that says "I can't make the event but maybe next time". The way to cut down reminder emails is to get the event registrant to book off the time in their Outlook or Lotus Notes calender using an ICS file link.

RSS 100

RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

SEPTEMBER 11, 2006

If you land on a page that has an article that you like or you would like to add your say, look for the "comments" link or area and fill it out. You'll see a bunch of these links and images on most blogs. These are called AdSense ads and they serve up advertisement links based on the content of the web page you are on.

Adsense 100

Adsense RSS Digg Blogger 100

Anything Goes Marketing

NOVEMBER 25, 2007

Adam makes the point that you don't need to add a form to an email but you can use links that make it appear like you've added a form. Here is the image he used: To take this further, why not add a simple link in the footer of your email (or at the bottom) that says: "Did you find this useful?

Customer Surveys 100

Customer Surveys Ads Newsletter Tagging 100

Anything Goes Marketing

SEPTEMBER 30, 2006

Here's a few but I'm sure there is more: Going to your blog home page (the obvious one) such as www.anythinggoesmarketing.blogspot.com Your webfeed: [link] From a Feed Reader like Bloglines In an email update On Technorati On Blogpulse In search results such as those from Google This is just the beginning. What does it all mean?

Youtube 100

Youtube Case Study Case Studies Click Rate 100

Anything Goes Marketing

AUGUST 19, 2006

Tip#2: Improve search rankings by getting links from authority web sites I was recently featured on www.problogger.net which not only drove a large amount of traffic to my blog but also helped in my search rankings as Problogger is an authority website. This is what I did and was linked to from Problogger. Sounds easy? Group projects.

Tips 100

Tips Blogger Tagging Traffic 100

Anything Goes Marketing

JULY 19, 2006

Once a form was submitted, they used a plain generic confirmation page without any links for the first 24 hours after the site was launched. They then added the most popular links to the confirmation page - simple, yet brilliant. Georgia Aquariam did something very simple that was brilliant.

Conversion 100

Conversion Marketing Websites Autoresponders Case Study 100

Anything Goes Marketing

NOVEMBER 2, 2008

Here's a few I tried: Coke vs. Pepsi PC vs. Mac Wii vs. Xbox vs. Playstation Palin vs. Bidden McCain vs. Obama Try it out and you can even send a link to your boss showing how your company compares to your competitor. You can compare multiple items which allows you to compare the mentions of your company vs. another company.

Twitter 100

Twitter Web 2.0 Social Networks Tagging 100

Anything Goes Marketing

NOVEMBER 27, 2006

It would be interesting to see how the results compare to Wordtracker URL Trends : Use URL Trends to find out how many sites are linked to your site as well as how many sites you link to. Marketleap Link Popularity Check : Compare your site traffic to your competitors.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

APRIL 5, 2009

send an email with a link to it”. Instead of providing the white paper on the confirmation page after the form is filled out, send a link to the white paper in an email. You should also include a link for them to update their email subscriptions and their profile. white paper, webinar, etc.), in B2B Marketing ”.

Trigger Marketing 100

Trigger Marketing Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

NOVEMBER 6, 2006

Remember to move up links and call to actions so they can be seen in the email preview pane. Copy and paste your email HTML into the following free tool: [link] and see what kind of score it gets. In fact, remove all of that extra text in the email header. This should help your email recipients see your email message better.

Tips 100

Tips Deliverability CAN-SPAM Tagging 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Thinking about a new marketing campaign to promote a new product? Sounds difficult eh? Keep all options open.

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

APRIL 29, 2006

s blog search Here is the tip from "ResearchBuzz": "Start with this URL: [link] Where keyword is the word for which you want to search. eg: [link] Have fun checking out what your ex-girlfriend is saying about you! Here's some hints on how to use Yahoo!'s Chad H Technorati tags: Yahoo , e-newsletter , blog search

Newsletter 100

Newsletter Tagging Keywords Tips 100

Anything Goes Marketing

AUGUST 20, 2006

When your email subscribers fo the unthinkable (hey - you worked hard on that campaign) and hit the unsubscribe link do you let them off easy or is it a tearful goodbye? Perhaps you were sending too many emails or they weer no longer relevant to this person.

Opt-out 100

Opt-out Opt-in Newsletter Tagging 100

Anything Goes Marketing

SEPTEMBER 16, 2007

Consider creating a widget that will include your logo, a link to your website and provides useful information (see point #1) that will demonstrate your knowledge on a particular subject. PPS - Larry Chase pointed me to Widgipedia: [link]. Are you trying to demonstrate leadership in your industry? Building your brand?

Web 2.0 100

Web 2.0 Wikipedia Social Networks Tagging 100

Anything Goes Marketing

MARCH 9, 2008

What if you created a standard feature for all of your emails that was a simple link that said "I want to read this at a later date". I can't hit the delete button faster in many cases (still waiting for that voice activated delete email function).

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

AUGUST 1, 2006

you only need one link to bookmarkit.org. One link: no fuss, no muss for web masters. claims: Instead of having a seperate 'submit this!' button for del.icio.us, Digg, Tailrank, and every other bookmarking site on the planet. This site will redirect you to your preferred bookmarking site based on settings stored in cookies.

Social Networks 100

Social Networks Digg Tools Blogger 100

Anything Goes Marketing

OCTOBER 8, 2007

Check out the long URL: [link] ?gtse=goog&gtkw=Toronto%20Maple%20Leafs For example, on your website, consider using query strings for links on your home page or category pages. On the right hand side, you'll probably see a StubHub ad (unless they removed it after people reading this clicked on it too much which I highly doubt).

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Anything Goes Marketing

SEPTEMBER 4, 2006

You'll notice that the links go to Technorati as it's good to see why these are rated as they are (i.e. check out the number of inbound links). Adrants » Marketing and Advertising News With Attitude by Steve Hall Advertising and Marketing News With Attitude If you hadn't heard of these before, that would probably be a big surpise.

Blogger 100

Blogger RSS Public Relations Tagging 100

Anything Goes Marketing

NOVEMBER 19, 2006

For all of us bloggers it's imperative that we thank all of those people out there that have either left a comment on your blog or linked to your blog. I regularly try and go out and seek those bloggers that have linked to my blog to see what they are writing about and leave a comment.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

NOVEMBER 15, 2009

Here is a small taste of what was discussed: tracyekraft : Social Media Revolution [link] at Eloqua Experience learning how to be better w/social media. David Meerman Scott was a fantastic speaker and adding all the golden nugget tweets from his presentation wouldn’t due it justice. I have added a few though. Congrats all!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

OCTOBER 23, 2006

Related Posts: Linking blogs and newsletters together Linking blogs and newsletters together Part II (Lead Nurturing) Online Marketing is Being Dominated by Search Marketing. In the end you have created a Blogletter! I hope these tips help you and if you have implemented something like this, please let me know! What is Your Strategy?

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

AUGUST 24, 2006

Instead of having Joe Sales call them, either send them some additional information such as a webinar link or have someone who is a "trusted advisor" call them. If you have business blog (which you should), you can even send them a link and encourage them to subscribe.

Buy 100

Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

SEPTEMBER 28, 2006

If you do, think about including some small marketing messages such as a link to an upcoming webinar or event, a link to the latest copy of your newsletter, or a link to your new product/service offerings. Customers expect to get these emails so spice them up a bit and keep on marketing.

Search Marketing 100

Search Marketing Paid Search Agency Online Marketing Advertising Agencies 100

Anything Goes Marketing

SEPTEMBER 11, 2006

Number of inbound links that I have to my blog in four months: 229 The vast amount of knowledge that I've gained regarding blogging, e-marketing, search marketing (SEO), online advertising, and email marketing by blogging? Amount of money I've made on Adsense in four months: $2.29 Here's a funny one I found on Youtube: Chad H.

Adsense 100

Adsense Youtube Tagging SEO 100

Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. Also, don't forget to add links to your other blog posts. Add a link back to your home page.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

APRIL 5, 2006

I felt left out when every other frikin' blog had these cool links in which you can subscribe to their RSS. Thought I would add that as well. Thanks Feedburner for making this easy. Tags [Feed Burner] [Beer] Mmm. I like that tag.

Ads 100

Ads RSS Tagging 100

Anything Goes Marketing

JANUARY 23, 2007

I was pondering this over a late afternoon coffee when I received a link to a video recorded in 1991 that featured my dad. Besides the fact that I saw a video of my dad when he still had some colour in his hair, the interesting thing is that the link was from YouTube ! My father sure wasn't.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

MAY 8, 2006

This time I was introduced to bookmarklets which are these neat links that you can drag and drop at the top of on your Firefox browser (or into your favourites in IE). As always, Easton on Business Blogwire keeps me updated on some of the latest trends out there. Steve Rubel has some great ones! I'm using Wikipedia look-up and Alexa this.

Wikipedia 100

Wikipedia Tagging Trends Business 100