I recently received a question from a Marketo customer about best use of links in emails.  Essentially, the customer wanted to know how and when to put links in an email communication to a prospect.  Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled. A

best practices for elements such as linking, drop down menus, Tags: Links Modern B2B Marketing b2b marketing marketing strategy ebooks market B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing

The previous posts included: Using Social Media: Part 1 – Microblogging Using Social Media: Part 2 - Search Feeds Using Social Media: Part 3 - Social Networking Sites Using Social Media: Part 4 – Linking Strategies Using Social Media: Part 5 – Blogger Relations Using Social Media: Part 6 – Measurement    FREE Using Social Media eBook by @csalomonlee: [link]     After the past week’s distractions, I’ve been able to finalize a FREE eBook that compiles the Using Social Media Series into one easy-to-use guide.

Speaker's blogs are listed if I could find them, otherwise their company link is there. If you're a speaker and want to share links to your presentations or handouts, that would be great too. Just send me the links. Wanting to know more about the various speakers from MarketingProfs this past week, I started looking some of them up on the web, subscribing to their blogs, checking them out on LinkedIn and trying to find them on Twitter. After finding a few, I thought it might be valuable for others.

Things like: does your signature line include links to things like Twitter or LinkedIn or Facebook?  Send a “test” email to yourself to assure that the links are hot and working.   You World Tagged: B2B Marketing, Embedded Links, Outlook, Partner Marketing, PR, Public Relations, Signature Block, social media ...Tags: Other Popular Posts:         DIY Media Buying Or Use A Pro ?        Twitter PR Gem            Email Scoop Enjoy the read, please subscribe to my RSS feed , or ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++

comments, tips, and links to make this resource as useful as possibl There is an amazing amount of great content about B2B marketing marketing out there, ranging from trends in demand generation to to best practices in lead nurturing, lead scoring,

In this fourth installment, I look at linking strategies.   Linking Strategies If you have videos or interesting images, consider submitting them to StumbleUpon.   Submit Your Link to Appropriate Sites: As I mentioned in my previous post, content posted on certain social networks will appear in search engines. Tags are chosen informally and personally by the item’s creator or by its viewer, depending on the system.”     This is the fourth post in a 6 part series on using social media. I believe it was Jeremiah Owyang

Read Are You the Missing Link? It takes time and commitment, but LinkedIn has become ideal venue to nurture relationships and generate new leads, especially for sales people involved in a complex sale. On that topic, I wrote an guest article for MarketingProfs, titled " 10 Tips for Using LinkedIn to Generate Leads ." MarketingProfs decided to make it a "premium

While blogs and newsletters seem different, Mark White over at Better Buisness Blogging points out ways that you can leverage both newsletters and blogs in your marketing efforts . His ideas include: Advertising yoiur newsletter on your blog Use content that was created in your blog on your newsletter (this one was brilliant). You could even re-purpose blog content for other purposes.

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. His deck actually covers the organic search marketinging They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. Local Search Ranking Presentation - SMX LoMo 2008 by Website Promotion Is Not Voodoo Will Scott , president