KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. You can use the links below and also after each video to navigate through the videos and sections.

Link Building 120

Link Building Paid Content Google Advertorials 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. ” In a search for “John Wayne,” the official John Wayne website shows up as the top result in Google and the second result is the John Wayne Wikipedia page.

Link Building 120

Link Building PR SEO Ad Building 120

KoMarketing Associates

SEPTEMBER 27, 2018

Social media isn’t just essential for brand awareness and customer support; it can also be an extremely effective channel to support SEO strategies, including link building, content marketing, and more. Align with Link Building Initiatives. Align with Link Building Initiatives.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

MARCH 29, 2018

Here we’ve outlined some of our favorite B2B SEO tools for everything from keyword research to link building, content development, technical auditing, performance analysis, and more. Evaluate link profiles and determine new opportunities. Moz Open Site Explorer. Screaming Frog. Screaming Frog.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

NOVEMBER 16, 2017

According to respondents, increasing website traffic (33 percent) is the most important goal when it comes to an SEO strategy. Link building (52 percent) is the most difficult SEO tactic for marketers to execute, followed by website structure (39 percent). Enterprise Marketers and SEO Objectives.

Marketing Report 180

Marketing Report Tactics SEO Advertising Agencies 180

KoMarketing Associates

JULY 31, 2018

Having content that optimizes for local terms and queries, both on your website and elsewhere, is key to making sure you’re capturing all potential customer website traffic. It also will give you additional insights into if people are reviewing your profile, going to your website from those profiles, and other analytic data.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

AUGUST 6, 2019

For PPC, buyer personas can aid search marketers in creating more targeted ad copy, more specific landing page offers, ad settings such as geographical focus or time of day, or defining website for PPC display campaigns. Content Marketing Strategy and Development. Third-Party Campaign Creation. Final Thoughts.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

MARCH 26, 2013

B2B marketers realize organic search engine referrals are a critical component of the B2B website traffic mix. According to respondents of Optify’s B2B Marketing Benchmark Report , organic search is the #1 driver of traffic, accountable for 41% of all visits to B2B websites. “What trends does the buyer see in the industry?”

Buyer Personas 120

Buyer Personas B2B Link Building Keywords 120

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

JULY 20, 2017

Not only is Google extremely intelligent and able to understand what your content and website is all about, but you can actually face penalties for stuffing keywords on your page. Similarly to how users navigate a website, crawlers (like Google bots) look at webpages and follow the links on those pages. This is false.

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

OCTOBER 8, 2019

A 2019 study of 150,000 small business websites found that 25% of all small business websites are missing an H1 tag. Now, many B2B websites are much more sophisticated than this, but don’t dismiss this advice anyway. Publish your landing pages to your website, not to a subdomain on your landing page builder tool.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

SEPTEMBER 14, 2017

Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website. As an international digital marketing agency, we often work with US companies who want to enter China via syndicated Chinese websites. Let’s dive in: .

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

MAY 26, 2016

Link Building. Link building done on its own is not nearly as effective as it can be when incorporating social media efforts. When used correctly, social can earn website quality links that can bring valuable traffic to your sites. How can you initiate a link building strategy with social?

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

JULY 28, 2016

Instead, SEO has evolved (and continues to), at a rapid rate, from its humble roots of cloaking, keyword stuffing, and buying links. SEO is no longer solely dependent on keywords or an over abundance of links. Link Building Is All About Quantity. The more links you acquired, the better.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

MAY 4, 2017

Traffic / Lead Potential: A mature B2B website should receive a fair percentage of traffic from search engines, and lead opportunities as a result, because Google in particular represents such an influential platform for traffic acquisition. . “What other companies is the prospect aware of that offer a solution like ours?”

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

JUNE 30, 2015

Here are four key steps for improving your success rate at link building outreach. While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process. Build Relationships First. Social Media Research.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

JANUARY 31, 2017

We learn a lot by assessing a competitor’s strengths and weaknesses in keyword strategy, site architecture, content marketing, link building and social media. SEMRush is a software platform that provides insight into organic and paid search keywords, link building, and display advertising. Screaming Frog.

Analysis 120

Analysis Online Marketing Resources B2B Marketing 120

KoMarketing Associates

OCTOBER 23, 2014

Link Building Campaign Engagement Metrics. Link Building Campaign Engagement Metrics. If you just finished up a link building campaign and recorded the links built in that time period, this is a perfect report for evaluating performance beyond direct link acquisition.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

MARCH 12, 2019

If you’ve got site search enabled on your website, you’ll have another way to boost both your SEO and your PPC work. Once you know what works or doesn’t work in your ppc campaigns, you can use that information to optimize title tags, meta description tags, landing pages, blog posts, and basically all the copy on your website.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

AUGUST 5, 2015

One of the key takeaways uncovered in our 2015 B2B Web Usability Report was that trust and credibility were significant attributes required in the B2B website experience. Without it, your communication efforts surrounding link building and content marketing may fall flat and your message go unheard or unread. Pressed for time?

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period. Key Page Performance.

Analytics 243

Analytics CTR Google Reachforce 243

KoMarketing Associates

JUNE 2, 2016

Email, the website, and SEO. My colleague Justina just wrote about how B2B marketers can leverage social media for SEO link building and content visibility. They also fail to connect with popular website reporting tools like Google Analytics. 30+ Ideas for Measuring Conversions on a B2B Website.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

DECEMBER 16, 2014

We have often written about the connection between PR and SEO teams, particularly as it pertains to link building development. Finally, SEO professionals should consider the breadth of exposure link building initiatives might receive, particularly when commercial relationships might be required.

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

KoMarketing Associates

APRIL 24, 2014

Website Development. By far the website is the most directly applicable channel that SEO can impact (positively or negatively) or be impacted by. Regardless of what tactics are changing on the website, consider the following immediate opportunities to address SEO initiatives: Integration of SEO-friendly web addresses.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

NOVEMBER 6, 2018

Perhaps more importantly, increased investments in social media, content marketing, and broader website initiatives, which all can have significant positive impact on SEO, were also top channels identified. This could include keyword optimization, cross-linking, or new content development.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

KoMarketing Associates

FEBRUARY 21, 2012

Tips for Building Links to Your Website. Tips for Getting your Website Pages Indexed Faster. An Introduction to Link Building. Incorporating Keywords in Your Website Content. Key Takeaways from Video: Submitting Your Website to Directories. 3 Categories of Links, What Makes Links Valuable.

SEO 120

SEO Video Marketing Wikipedia Link Building 120

KoMarketing Associates

JANUARY 3, 2017

Of course, content creation and the identification of website opportunities for external link building are often defined by keyword research and effective search analysis. By default, the Search Analytics Report shows top keywords, based on clicks to the website, over a four-week period. Key Page Performance.

Analytics 201

Analytics CTR Google Reachforce 201

KoMarketing Associates

AUGUST 26, 2014

Keyword rankings should not be the end-all-be-all, but there is certainly a connection between a better keyword position in search engine results and likelihood someone will click into your website. Unique domains linking to website (in addition to the overall link imprint, a list of websites linking is important).

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 25, 2016

In the example below, I used Moz , which rates websites from 0-100 with 100 being the best. Of the 5 different websites I plugged in, Moz automatically identified the highest, which in this example was Apple.com. The domain authority numbers can give you a high level view of where you stand against the competition.

Analysis 120

Analysis Peer-to-peer B2B Domain 120

KoMarketing Associates

DECEMBER 1, 2016

One of the first aspects of a website to audit for SEO is associated with website copy. As highlighted in recent coverage here at KoMarketing, anonymous data collected from 100,000 websites by SEMrush showed that 50 percent of websites face issues with duplicate content. The Inbound Link Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

OCTOBER 18, 2016

Whether it’s intentional or not, duplicate content can be devastating to a website’s credibility. Link building is a critical element to successful digital marketing initiatives. BuzzStream is a PR and link building tool that makes it easier to manage link building initiatives from start to finish.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

KoMarketing Associates

DECEMBER 4, 2014

Link Building is Here to Stay . Don’t trade links. Don’t buy links. Link building took a hard hit the past couple years with Penguin update s and all the “Don’ts” from Google. Link building isn’t going away but it does need to evolve. Partner links still work. Don’t guest blog.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

KoMarketing Associates

DECEMBER 30, 2013

How Link Building Management Will Change in 2013 & Beyond. 5 PR Strategies You Can Use To Build Links Right Now. 9 Link Building Lessons We Learned As Kids. 7 Real Life Ways to Build Links. 94 Percent of Websites Still Suffering from Google’s Penguin Update.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

MAY 17, 2016

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. Moz’s Open Site Explorer (OSE) tool allows us to enter a URL and view its link profile.

Lead Scoring 131

Lead Scoring Lead Ranking Domain Guidelines 131

KoMarketing Associates

MARCH 7, 2017

Keyword rankings should not be the end-all-be-all, but there is certainly a connection between a better keyword position in search engine results and likelihood someone will click into your website. Unique domains and total links linking to website (in addition to the overall link imprint, a list of websites linking is important).

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120