I recently received a question from a Marketo customer about best use of links in emails.  Essentially, the customer wanted to know how and when to put links in an email communication to a prospect.  Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled. A

Unless you are optimizing only for some extremely niche keywords, off-page optimization—building links from other websites to yours—is a critical and significant factor for SEO success. The blog posts cited here, some of the best of 2008 on the topic of link building, provide guidance on how and where to obtain valuable external links. Local Search Ranking They also offer advice on ineffective tactics and "bad neighborhoods" to avoid. His deck actually covers the organic search marketinging basics—keywords, content and links.

Popularity means that many other sites link to this page, ideally using the same keywords in the link text. 3) Get links to these pages (1) For example, for a company selling Portal software the term “web portal software” is more relevant than “news portal” (= people looking for a news website) In the last years I’ve done a lot of Search Engine Optimization (SEO) projects. What keeps surprising me is that most people think it’s some kind of black art.

What are the current best practices in website design? Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. 25 Design Best Practices for Your Small Business Web Site by Search Engine Watch Carrie Hill provides a helpful list of website design tips such as installing analytics software right away, using at least 250 words per page whenever possible, What common design mistakes should you avoid? Where

In an ideal world, SEO would be taken into consideration from the earliest stages of a new website design process, and "baked in" to the site from the start. (Okay, It's not unusual to turn up several important 2-4 word key phrases that don't even appear on the website! Re-submit site to search engines / Create and register Google site map It's true that unless you somehow have managed to create a site that Okay, I take that back; in an ideal world we'd all have movie star looks, be in Olympic athlete condition, and have the net worth of Larry Page , so none of us would worry about arcane things like SEO.

leveraging interesting new research from The Nielsen Group. Getting the Best From On-Site Search on Your Website - B2B user-friendly, intuitive website is one significant part of that. inbound links - particularly for B2B marketers new to blogging. 3 Principles of Effective Communication - In this ProBlogger Instead of scouring the web in search of the latest insight on B2B marketing tactics and trends, consult our list of 25

Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building. Once a prospect finds the B2B website via search, the real work begins to convert the prospect to a sale. Visitors looking for B2B solutions can be convinced to stay on a site longer by: Providing the information prospects need to assess the company and its offerings Relying on analytics and user experience metrics to measure Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Home About Resources Archives Subscribe Consulting Contact 5 Must-Read Tips for B2B Search Marketing Comments | Posted by Michelle Bowles on Dec 4th, 2009 in B2B , SEO , SEO Tips [Note from Lee: A few weeks ago, Michelle wrote a great post on Retail SEO tips and this week, Ive asked her to tackle B2B SEO and

SEO Best Practices: Essential To Do's for A New Website by Search Engine People Dev Basu outlines five areas that form a foundation for SEO efforts, including proper internal linking, sitemaps and developing a blog. Oops. Prioritizing SEO Tasks by Shimon Sandler A concise, easily digestible post that covers half a dozen high priory basic SEO tactics (such as title tags, H1 tags and keyword links) with links through to more detail on each. 25 SEO-Related Things To Do During Must See TV Thursdays by Cape Cod SEO In this witty and very useful SEO post, Derek Edmond pretty

For example, on a series of similar phrases, MSN and Yahoo consistently displayed one particular company's website on the first page of their results, while Google seemed to have a much more difficult time finding it: Results like this seem to suggest either that Google's algorithm is no longer as accurate as MSN's or Yahoo's, or an explanation even more sinister, as suggested in The Google Voice: Free Speech in Search , a recent post from StraightUpSearch. Confusion and Disorientation Now, one might argue that Google's results differ from other search engines because its algorithms are

What are the most important factors to consider when designing (or redesigning) a website? Clarity, branding and speed are also among the elements on this excellent pre- site redesign list. 10 Great Web Sites by BtoB magazine A group of industry experts including Hoa Loranger from the Nielsen Norman Group, Alan Webber of Forrester Research and Dana Todd from Newsforce tell you what they like, and don't like, about 10 popular websites. Postal Service , Adobe and Formway Furniture . 10 Where should you start? How can you ensure that your site works well on mobile devices as