Why content marketing complements (but doesn’t replace) link building
AUGUST 3, 2016
Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building. Link earning is a fallacy.
Don’t silo link building
FEBRUARY 29, 2016
Link acquisition isn’t meant to be done in a vacuum. In the past, link building was often done separate from other marketing activities, since all links moved the needle. It didn’t require any marketing prowess to go out and build links that made a difference on sites meant only for search crawlers. Links Are A Important Online Marketing KPI.
19 Excellent Guides to SEO Link Building
SEPTEMBER 16, 2014
Contrary to articles and blog posts claiming link building is dead , the reality is that it’s not—as even Google’s Matt Cutts has confirmed. The days of getting high search rankings based on high-volume, low-quality, easy-to-get links are long gone. Are there any “easy” ways remaining to build worthwhile links? Link Madness by SEOBook.
Tactical Link Building Strategies For 2016
FEBRUARY 22, 2016
A solid link-building strategy is a must for marketing and growing your business. The practical benefits are clear: more links mean more people are seeing your website (whether that’s your home page or a specific landing page). This is true whether you have an ecommerce website, run a service-based small business, or are a marketing VP in a mid- to enterprise-level B2B.
Forget Link Building: Time to Embrace the Google Knowledge Vault
JULY 2, 2015
If a team of Google researchers has their way, link profiling may become a thing of the past, replaced by a centralized, Google directed, proto-artificially intelligent algorithm that taps into the company's vast (and growing) Knowledge Vault to rank websites based primarily on relevance and factual information instead of the number and quality of incoming links.
Link building basics: Vetting link prospects
AUGUST 15, 2014
Hello, and welcome to the latest edition of my Biznology series on link building basics. So far in this series we have learned how to lay the foundation for an effective link building campaign through niche analysis and site audits , and in the last post we learned some proven techniques for finding link opportunities. Link neighborhood. Link to page.
Link building basics: Niche analysis
MAY 16, 2014
Link building is a bit of a specialized industry, but it remains important in online marketing campaigns. These are people who are actively seeking out information, products and services your website can provide. Links remain integral to any SEO initiative, as they are a strong ranking signal to search engines. Types of pages that attract links. Majestic SEO.
What does it take to launch a link building campaign?
MAY 15, 2015
A great deal of work goes into launching a link building campaign. Before you start pursuing links, there are a number of different processes and steps you must go through to ensure success. Links don’t come overnight, and you need to prepare your campaign properly to ensure you hit the ground running once you begin actively seeking links. Brand building.
How Link Building Management Will Change in 2013 & Beyond
JANUARY 7, 2013
As search engines become more aggressive in dealing with links meant only to manipulate search engine rankings, SEO’s reliant on short-sighted link building strategies are suffering mightily. Perhaps one of the reasons sites have not recovered is because we (SEO’s) are thinking about link building in the wrong way. The Original Link Management Need.
B2B Link Building: Identifying Low-Hanging Fruit
OCTOBER 25, 2013
Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link. Don’t be a call-center.
Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
JULY 23, 2013
Relevance is determined by the subject matter of a website and on-page optimization techniques (e.g., using keywords in headlines, meta titles and image names), while authority is primarily based on the quantity and quality of incoming links to a website. Four Worthwhile Link Sources. Links from industry news sources are among the most valuable for building authority.
Determining link quality within a link building campaign
DECEMBER 19, 2014
Evaluating link quality within a link building campaign is critical, because you must ensure you’re building worthwhile links that help you reach your campaign goals. Every link you build should be a link that you would be proud to show your friends and family, colleagues, and even Google. But what constitutes a “quality link”? Recap.
18 (of the) Best SEO Link Building Guides of 2011
APRIL 16, 2012
Links still matter for SEO. Not low-quality links, not reciprocal links, not the kind of links you can buy in bulk for cheap from some sketchy source in the third world, but real, valid, quality links. So—how do you build those high-quality links? What types of links should you be seeking exactly? ” Do You Practice Safe Link Building?
Defining Link Metrics that Impact SEO Link Building Development
APRIL 30, 2012
The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. As the KoMarketing Associates’ team reflected on why we chose specific sites and publications for outreach, we discussed the following criteria leading to our recommendations for link acquisition. Link-Specific Metrics. SEO-Specific Metrics.
Is There A Connection Between SEO Link Building and PR-Based Brand Mentions?
JUNE 2, 2014
Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. This according to coverage from Search Engine Land and SEER Interactive.
Competitor analysis: get link building help from your competitors
MARCH 24, 2014
If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. While this type of manual link building can be difficult, these kinds of links are becoming more and more valuable as Google continues to devalue the automated junk that is polluting the web. Although
Five Steps to Implement a Championship Link Building Strategy
JUNE 9, 2015
Still, the reward for implementing a championship link building strategy can be just as satisfying as winning hockey’s most coveted prize. Search engine specialists need to have a playoff mentality when it comes to their link-building tactics. Just as a hot goalie is key to winning a Stanley Cup, stellar content is the backbone of a championship link-building strategy.
Link Building Tips: Part 1- How Does Google Evaluate Links?
EMagine B2B Blog
OCTOBER 27, 2014
Sure, you’ve heard about link building before. For your B2B business, a well-rounded link profile is an essential part of your website’s online visibility. Search engines analyze the links within your website, as well as the links pointing to your website, in order to determine the trust, popularity, and authority of your web pages.
Microsites and SEO: Why B2B Link Building Matters
MAY 26, 2016
GetApp’s quarterly report is more than a helpful market resource, it’s also an equal opportunity for the brand itself to form authentic partnerships, tap into new audiences, and build links for SEO. Called Out: Why Link Building Campaigns Matter for B2B. An industry leader list or report component can amplify your link building strategy.
26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
JULY 1, 2014
Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. Questions on Link Structure.
Link Building Tips: Part 2- Strategies For Your B2B
EMagine B2B Blog
OCTOBER 29, 2014
Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Once you understand how search engines evaluate links, the next step is to figure out which link building strategies would work best for your B2B company. Link building is far from being “dead”. Don’t feel limited to blog posts! Let us know!
Why links should be a KPI within your digital marketing
MAY 11, 2016
Tracking links will increase the effectiveness of your online marketing, as a whole. Links function as a vote of confidence, an endorsement, a citation of value, and a signal of trust and authority. All of these factors make links ideal to track from a marketing standpoint. Links affect branding, grow relationships, improve reach, and most of all, SEO. Branding. puzzle.
Perform a Link Audit to Monitor Link Building Efforts
APRIL 26, 2012
Link building is a huge part of an SEO campaign. Inbound links to a website convey trust and the search engines take that into consideration as part of their ranking algorithm. In order to know what kinds of inbound links are pointing to your website to better understand how the search engines are viewing your website, it’s necessary to conduct a link audit. link audit is best done manually. The first step to conducting a link audit is to use a tool like Link Diagnosis. The next step is to visit each link.
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
More and more consumers are now using social media and review websites to make all kinds of purchasing decisions. However, one of the biggest things that they look for when trying to rank websites is the “strength” that each web property has. You can do this by linking your website to other authority websites in your niche/industry.
Infographic of the week: Link Building with social media outposts
Ad Your Comment Here
NOVEMBER 18, 2011
This one comes to us from HUA Marketing by way of Social Times : “In part, link building is very important for internet marketing efforts because search engines are finding superior ways to determine the quality of each link. It’s important for businesses who leverage search to maintain their quality links , and the following infographics give you a few tips.
Link-Building Best Practices for Targeting a UK Audience
JANUARY 23, 2013
Our cheat sheet includes tips specifically for targeting a UK-based audience in respect to two types of SEO strategies: On-Page SEO Strategies: This includes optimizing the pages on your website for search, such as adding keywords to your URL structures, your page titles, your header tags, and so on. domain so you know those websites accept guest blogging submissions. Here’s why.
10 Simple SEO Basics for Better Rankings
NOVEMBER 19, 2015
And while the details of how SEO works are becoming more complex, they actually can be distilled down to one overarching simple rule: Please your website visitors first, and search engines second. Whether it’s a simple poll or a multi-page online assessment ([link] interactive content captures people attention and keeps them on your site. 5) Link your webpages to each other.
A Newbie’s Guide to Link Building
JULY 25, 2013
We have a few posts coming up in the near future about the role of anchor text in link-building, so let’s lay some groundwork. Here’s an excellent post by Maggie Walsh of Vertical Measures that explains the basics of link building, and introduces anchor text. Newbie’s Guide to Link Building. And how exactly do you “build” them?
Why Is Link Building So Important to Your Website and Your Business?
EMagine B2B Blog
APRIL 19, 2012
People in the world of search are commonly beating the drum of link building. We tell you that your success with your website, and even your online marketing presence, depends on it. Yet so many companies pay no attention to link building, and their inbound link profile. This dismissal is often due to a lack [.]. Search Engine Marketing
3 simple tips to build good local links
JANUARY 22, 2015
Links from other websites are essential for search optimization and improving your website’s search visibility. However, building worthwhile links is also very difficult and time-consuming, making it easy for some businesses to dismiss as too costly an investment. Some tips for building worthwhile local links: Leverage local associations.
7 Of Our Favorite B2B Link Building Tactics in 2013 and Beyond
JANUARY 2, 2014
Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup. 12 Simple Ways to Build Links Through Events.
How to Dramatically Improve Organic Search Traffic
APRIL 7, 2015
If you want to dramatically improve your organic search traffic , you have to make your website better. To dominate the search engines results, your website must stand out from all the others in your field. common mistake among webmasters is that they think their website is done way too early. The truth is that your website is never done. Guest post by Felix Tarcomnicu.
Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)
FEBRUARY 20, 2014
My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch. The unique value proposition is imperative to building links.
Mobile SEO: How to Search Optimize Mobile Websites
OCTOBER 1, 2012
Anecdotally, one of our clients had 4% of all access to their corporate website come from smart phones last month; not a huge number, but that’s up from just 1% a year ago. Another launched a mobile version of its company website in March; traffic to it has surged 250% in the past six months. Mobile SEO Link Building. On-Page Mobile SEO Techniques.