WebMarketCentral

APRIL 27, 2009

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. Do You Show Appreciation to Your Favorite Bloggers?

Best Practices 20

Best Practices Business Adwords Blogger 20

WebMarketCentral

SEPTEMBER 10, 2008

For example, in an SEO forum, telling everyone how great your agency is at SEO is suicide; but displaying your knowledge by offering expert tips on title meta tag creation or non-spammy link building is brilliant. Video Unless you've been stranded on a desert island for the last four years, you know that online video is hot.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? The 3 Cornerstones of SEO by SEOmoz Duncan Morris recommends explaining SEO to prospective clients using a simple triangular diagram to show the three core areas of SEO: content (on-page factors), technical issues and trust (links and ratings).

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

OCTOBER 13, 2008

Using PPC for Conquesting Your Competitor's Brand Keywords by Search Marketing Sage As Tad Miller explains, "'Conquesting,' as used in the Advertising Industry, is a means to deploy an advertisement for one's products or services adjacent to editorial content relating to the competitor or the competitors' products.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

DECEMBER 17, 2008

Which tools can help make your efforts more productive and effective? What are the most important factors to consider when designing (or redesigning) a website? Where should you start? How can you ensure that your site works well on mobile devices as well as conventional browsers?

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

JULY 13, 2009

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. But as General Eric Shinseki said, 'If you don’t like change, you’re going to like irrelevance even less.'”

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

MAY 4, 2009

In Newt's words, "if your PR strategy is driven with a customer focus that is backed up by a rich set of customer-centric content, you will generate news." SEO social media interactive PR?

PR 20

PR Best Practices Blogger Copywriting 20

WebMarketCentral

JUNE 30, 2009

a month;" and my favorite: "If you're spending $250,000 to build your product and get it to market, don't tell me you can't spend $15,000 to give it a decent web site, unless you want to watch my eyes bug out like I've been suddenly depressurized." 16 Free Search Engines For Finding Music Online – Start Listening Now!

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

MARCH 30, 2009

voice, natural language, images, audio), a wider variety of media, personalization, and machine language translation.

SEO 20

SEO Best Practices Copywriting Internet Marketing 20

WebMarketCentral

SEPTEMBER 4, 2008

Video Tours Increase Sales by Social Media Optimization Blogger David Wilson summarizes a SellPoint/Cormetrics study showing that audio/video "product tours" can increase e-commerce conversions by up to 35%—plus they're portable, so they can easily be re-used in other online venues. How Can Marketers Harness The Social Web?

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

JANUARY 28, 2008

Specific, obscure keyword phrases can be very valuable IF they lead prospects directly to your product or service. For example, if what you sell is "data privacy encryption software for Oracle HRMS," then it arguably more valuable for site to show up well for that term than simply for a search on "Oracle software."

SEO 20

SEO Wiki Best Practices Allocation 20

WebMarketCentral

SEPTEMBER 19, 2008

The closer your product is to the low-cost, tactical, single-decision maker end of the scale (e.g. For products that are very expensive, strategic and involve multiple decision makers (e.g. Average cost per click varies considerably by industry and product type. Long-Tail Keywords rock.

SEO 20

SEO Long Tail Marketing Cost Per Click Ad Frequency 20

WebMarketCentral

MARCH 11, 2008

A rap about link building. by The Origin of Brands Blog Sure it does, says best-selling author Laura Ries in this entertaining and insightful blog post, for products like " perfume, condoms or erectile dysfunction drugs," but.hamburgers?! Sell your soul on eBay. Buy trash at Target. A bedtime story about search engines.

Creativity 20

Creativity Marketing Analytics Tools Adwords Best Practices 20