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Always Be Linking: 9 Places B2B Marketers Might Miss Link Building Opportunities

KoMarketing Associates

Link building is not something B2B marketers think about regularly. While most marketers realize the importance of links for search engine optimization, experience has shown that link building does not often stay top of mind with everything else that commands attention in a B2B marketing program.

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Four Predictions About the State of SEO in 2017

Webbiquity

Previously, SEOs had focused more on the authority of sites to improve the amount of pagerank that would help to rank the site for its desired keyword. Now we are seeing improvements in site’s rankings if they receive links from more relevant sites, even if the authority of their site isn’t as high.

SEO 229
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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

Moz

Posted by randfish The final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own.

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How to Explain Domain Authority to a Non-SEO

Moz

Search ranking factors. Someone searches. They type something into a search engine. They see search results. Why do they see these search results instead of something else? There are two main search ranking factors, in the end two reasons why any web page ranks or doesn't rank for any phrase.

Domain 68
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SEO Isn’t Mystical

SugarCRM

SEO, short for search engine optimization, encompasses any activities to increase your ranking in search engine results in order to drive more traffic to your website. SERP: Here’s another simple one for you — SERP is just an acronym for search engine results page.

SEO 50
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Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

The Search Engine Optimization landscape has changed dramatically over the last couple of years. b) Download the Google Chrome PR plugin. It will let you see the PageRank of every blog you visit instantly. Publish Quality Content on Blogs by Content Curating and Accumulating Content.

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What’s wrong with search and social media marketing?

Biznology

Traditionally, PR reflected the most common form of earned media. So, which of these three categories contains search? And why does it demonstrate everything that’s wrong with search and social media as marketing channels? Does this mean you shouldn’t use search or social to attract customers? And with Panda.