I recently received a question from a Marketo customer about best use of links in emails.  Essentially, the customer wanted to know how and when to put links in an email communication to a prospect.  Here is what you should keep in mind for your links when building emails for email marketing or for lead nurturing: Links should be easy to identify and clearly labeled. A

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building landing pages and registration forms The alternative to a Marketing Automation system is a hodgepodge of specialized systems, such as email marketing and form building tools (see also Maria Pergolino’s post on the Marketo blog ). Link building : which sites have you asked to link back to your site? Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate?