Each page can support, ideally, one "core" key phrase as well as 2-3 long tail variants. Re-submit site to search engines / Create and register Google site map It's true that unless you somehow have managed to create a site that absolutely no one links to, there is no need to manually submit your site to the search engines; they'll find it (eventually). Identify sites for linking: by keywords and competitors Perform searches for your top key terms as well as competitor In an ideal world, SEO would be taken into consideration from the earliest stages of a new website design process, and "baked in" to the site from the start. (Okay,

with title tags, headlines, content optimization and meta tags at the top of the list. Marketing Lens: Today's Top Blog Posts on Internet Marketing by Marketing Lens If you just can't enough of "best of" type articles, Marketing Lens "identifies the top 15 online marketing stories and blogs of the day," on a daily basis, as measured by SocialRank . Effective Keyword SEO Research, Part 2 by ClickZ Writer Julie Batten provides a step-by-step guide to creating a productive keyword list by considering the entire buying cycle, covering keyword research tools, list scrubbing and allocation.

2) business blog (4) business blogging (5) business bloggingadvertising (2) businessblog (4) buyers (1) buying media (1) BzzAgent (1) call to action (2) calls to action (1) career (3) cartoon (11) celebrity (1) CEO (1) Closed Loop Marketing (6) comments (1) compelling offers (1) competition (3) content (5) content creation (5) content marketing (14) contest (3) conversation (2) conversion (1) crm (4) crm20 (1) customer

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Counting links the easy way by Searchlight Brian R. Brown , consultant and natural search marketing strategist for Netconcepts , reviews Link Counter , a simple tool to help evaluate links on any website. Looking for an easy-to-use backlink checking tool (or two) for SEO? Or tools to help evaluate your competitors' online marketing strategies?

Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs . But what separates SMO from SEO is that search engine optimization is about owning a top spot in the search engines for your website on a specific term, while social media optimization is about owning the entire first page of the search engines for multiple sites that point back to you for a specific term. For example, in an SEO forum, telling everyone

MarketingSherpa yesterday published an article titled Long-Tail Keywords Dead? Organic Search The article states that 95% of search clicks go to organic results, and only 5% to paid links. lot of things, but basically that organic results get 70-80% while paid links receive 20-30%. We Answer This Question and 14 Others on SEO (open access on their site until September 25). Without summarizing the entire 5-page (at 9-point font size!)

Considering Google's move to make more of universal search and personalized search, here are some important points to keep in mind: The basic principles of good SEO (proper use of on-page factors like title, meta tags, headlines and quality content with sufficient keyword density, along with building high-quality external links) principles still apply. There will be much less variation in search results between users for long tail and specific niche phrases-which is, again, why SEO is far from dead. "SEO is dead." Making a statement like that is a great way to

But most such people aren't SEO experts; they're experts at pizza or plumbing or building gadgets or selling insurance or whatever their business is. For example, integrating PR with SEO efforts and analyzing competitors' strategies are two best practices in link building . Automating the link acquisition process , on the other hand, is a worst practice. Editor's Note: An edited and condensed version of this post appeared on SEOmoz in January. Here's the original, uncut article.

What other tools are worth checking out for keywords, linking and website analysis? The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors” (poor coding, duplicate content and URL issues). Build A Great B2B Search Engine Which factors are really most important in search engine rankings? How do search