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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. In addition, they have a dedicated YouTube Channel for Kodak B2B. Are you a Search Engine Watch Member? | IBM employees are encouraged to become Twitter-holics.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection. Charlene Li and Josh Bernoff, Groundswell , pg.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

This sense is related to relationship marketing and Seth Godin 's idea of permission marketing. Link Building - Link building is an aspect of search engine optimization in which website owners develop strategies to generate links to their site from other websites with the hopes of improving their search engine ranking.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

Community Manager - The community manager is responsible for building and managing the online communications for a business in an effort to grow an online community. Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Blogging has emerged as a popular method of link building.

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Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]

Hubspot

Videos are a little harder to do like that, because people don't really subscribe to YouTube channels like we want them to necessarily. That is what permission-based marketing is based on. Inbound Now #22 – SEO Best Practices & Link Building Strategies with Rand Fishkin of SEOMoz. David: Right.