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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? The top 24 facts for selling more in B2B by LEADSExplorer. How can you make the most of those last few minutes before delivering an online presentation? What exactly is “Web 3.0?&#

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Abandon Your Marketing Automation System!?

LeadSloth

I’m working on an interesting project right now: moving away from a marketing automation system. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Smart or foolish? I’d love to have your input on the potential pitfalls (and benefits) of this approach. Background.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

How it Works: When someone visits your site, a javascript tracking code shoots a cookie to the user’s computer. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

LEADSExplorer from Engago Technologies is a powerful service that helps marketers discover who's visiting their site, identify their interests, segment visitors based on company size and industry, track results through reporting, and integrate visitor data with backend CRM systems. Based in the U.K., and European countries. Based in the U.K.,

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Finally, for those that don’t know me by name – I want to point out I am 100% biased since I work at HubSpot. It works for our customer segment, with over 120 implementations to-date. So, take my comments with a grain of salt. Want to get to know us better? We are similar in that systems like this utilize both inbound and outbound.

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Capture Website Visitors To Know Who Has Been Visiting - They Might Be Qualified Leads

Online Marketing Institute

Home How it works Solutions Customers Company Free Trial Blog Get updates via email: What is ReadyContacts? See how it works with our Free Trial program. Some others include OpenTracker and LeadsExplorer which help identify companies who have been showing an active interest in your website.