WebMarketCentral

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Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Marketo competes with products such as Eloqua , Silverpop Engage B2B (formerly Vtrenz), Marketbright and Manticore in the marketing automation / demand generation space. software suite.

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

Social Media Marketing best practice even used by Google by LEADSExplorer A brief post that makes a solid point: blogs have become a primary conduit for corporate announcements and news releases. Looking for ideas on how your company could expand its use of social media? Got something to tell the world?

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

The challenge, then, is to maximize marketing productivity-to get more leads out of the same number of clicks. the LEADSExplorer staff is sophisticated about website lead capture technologies and practices, and easy to work with for both U.S. One answer to this challenge is provided by "post-click marketing," a.k.a. Based in the U.K.,